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And Citadel Broadcasting Announce Streaming Agreement Yahoo! And Citadel Broadcasting Announce Streaming Agreement Covering 140 Radio Stations Yahoo!'s Technology Solves Internet Advertising Rights Issues, Equips Citadel Stations With In-Stream Advertising Capability s Now Available On Yahoo! Radio Yahoo!'s Technology Solves Internet Advertising Rights Issues, Equips Citadel Stations With In-Stream Advertising CapabilitySunnyvale, CA -- Nov. 12, 2001 -- Yahoo! Inc. (Nasdaq:YHOO - news), a leading global Internet communications, commerce and media company, and Citadel Broadcasting Company, a leading operator of radio stations in mid-sized markets throughout the U.S., today announced an agreement to nationally broadcast Citadel's 140 radio stations on Yahoo!® Radio (http://radio.yahoo.com), bringing the total number of affiliates streamed by Yahoo! Radio to more than 450 nationwide. The agreement also deploys Yahoo!'s proprietary in-stream advertising technology to allow online ads to be inserted over the stations' local advertisements. Under the terms of the agreement, Citadel Broadcasting Company, the nation's sixth largest radio broadcasting company when ranked by revenue, will broadcast 140 of its stations on Yahoo! Radio. These stations include top-rated stations such as WGRF in Buffalo, N.Y.; KATT in Oklahoma City, Okla.; KENZ in Salt Lake City, Utah; WPRO in Providence, R.I.; and WLAV in Grand Rapids, Mich. "Yahoo! is committed to building the number one music media property and this relationship is an important part of that goal," said David Mandelbrot, vice president and general manager, Yahoo! Entertainment. "By expanding our terrestrial radio offerings, providing customized radio through LAUNCH, unveiling more video content and capabilities, and linking with pressplay, we are creating the first top-tier, global, fully functional music destination site for consumers, marketers and labels." Yahoo! Radio offers the largest and most comprehensive selection of music, news, talk and sports traditional radio available, broadcasting more than 10 million hours a month. In addition, Yahoo! Radio further extends significant opportunities for advertisers accustomed to the radio offline world, and for advertisers interested in reaching consumers through a rich media format. Under the agreement, all of the Citadel stations will be equipped with in-stream advertising capabilities, a technology solution developed by Yahoo! in response to rights issues affecting Internet advertising. "We have created an in-house solution that opens up millions of hours of new advertising units, providing an entirely new revenue source for Yahoo! and our radio partners," said Marc Montoya, senior director, Yahoo! Radio and Television. "We are pleased to provide this technology to Citadel Broadcasting, a leading national radio broadcaster." "Not only are we able to reach a new advertising market, but we are able to stream our numerous stations to Yahoo!'s huge global audience," said Bill Perrault, vice president new media, Citadel Internet Network. "Yahoo! Radio is the most stable streaming provider in the industry, with a worldwide reach and a proven product." Consumers are increasingly adopting music online. According to Arbitron Webcast Services, in the last three years, the number of all Americans who have listened to radio stations online has quadrupled -- from six percent in 1998 to 23 percent in 2001. Also, "streamies," those that listen or watch online, are an extremely compelling advertising target. Compared to Internet users overall, streamies are 63 percent more likely to have clicked on Internet advertising compared to 39 percent for overall Internet users./a "Streamies are an extremely compelling advertising target," said Pierre Bouvard, president, Arbitron Webcast Services & New Ventures. "Compared to Internet users overall, streamies are much more interactive, more likely to click on Internet advertising and more likely to buy online." About Yahoo! Radio Serving a global Internet audience with a wide variety of every kind of music format, as well as news, information, contests and communities; Yahoo! Radio enables people to scan through dozens of local and national radio stations, or listen to their single favorite hometown radio station, no matter where they are. Online terrestrial radio expands the strengths of offline radio, by allowing users more freedom to listen to programming that they like. Yahoo! Radio offers hundreds of local radio stations from throughout the United States, encompassing musical genres and the best of the best in news, sports, business, and talk radio. About Citadel Broadcasting Company Citadel is a radio broadcaster focused primarily on acquiring, developing and operating radio stations in mid-sized markets throughout the United States. The sixth largest radio broadcaster in the U.S., Citadel owns and operates more than 200 radio stations in 42 mid-size markets. Citadel is the first broadcasting company to bring their radio station websites into one network. Currently, there are 157 websites on the network that combine genre-specific content, features and promotions geared towards the stations' 15 million listeners. /a Arbitron Webcast Services 2001 About Yahoo! Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 200 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. These services include Corporate Yahoo!, a popular customized enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services. The company's global Web network includes 24 World properties. Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States, and is headquartered in Sunnyvale, Calif. Contact: Yahoo! Entertainment Linda Pederson, 408/349-7088 [email protected] or Citadel Internet Network Bill Perrault, 401/294-8583 [email protected] # # #.
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