Juvenile Products Buyer Snapshots “Market Intelligence for Industry Players” Q3 2012 Capstone Partners Investment Banking Advisors BOSTON | CHICAGO | LOS ANGELES | PHILADELPHIA | SAN DIEGO | SILICON VALLEY Juvenile Products Buyer Snapshots CORPORATE AND PRIVATE EQUITY BUYERS ACTIVE The Juvenile Products industry has been enjoying a healthy level of M&A activity, with acquirers seeking to build product offerings, capture market share and secure new brands via acquisitions. While both corporate and private equity buyers are active in the space, CAPSTONE PARTNERS LLC 176 Federal Street we note the plethora of private equity groups that are targeting consumer products 3rd Floor companies, including those focusing on juvenile products. Boston, MA 02110 Private equity buyers have had a long-time attraction to the sector, primarily due to the www.capstonellc.com product innovations of smaller companies and the draw of orphan brands. Smaller companies in the juvenile products industry are known to invent entirely new product categories or to build a better mousetrap in an existing class. Such companies are ideal targets for private equity sponsors with the financial resources and operational JUVENILE PRODUCTS TEAM wherewithal needed to build a sizable company in the category. These private equity sponsors often look to combine several orphan brands into one powerhouse entity that John Ferrara can later be taken public or sold to a large corporate buyer. As a result, they are typically President, Managing Partner looking for acquisitions that can serve as either an initial platform investment or as a (617) 619-3325
[email protected] complementary add-on to an existing holding. Private equity firms are actively seeking sound investments in the sector with the belief Jacob Voorhees that it will benefit from a strengthening economy as well as the stable growth, high Director, Principal (617) 619-3323 margins and strong brand equity in this sector.