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GLOBAL COFFEE FORUM 30 September - 1 October

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GLOBAL COFFEE FORUM 30 September - 1 October GLOBAL COFFEE FORUM 30 September - 1 October Il più grande tributo al mondo del caffè si celebra a Milano, in occasione di Expo e in concomitanza con l’International Coffee Council per la prima volta in Italia. Meeting ed eventi internazionali portano il prodotto più amato al mondo sotto i riflettori dell’interesse globale. The greatest tribute to the coffee world to be celebrated in Milan, during the Expo and the first International Coffee Council meeting in Italy. International meetings and events focus the spotlight on the world’s best loved product. 30 September - 1 October 1 October La coffee experience mondiale, seguita live sui social: Twitter - Facebook - Linkedin The world coffee experience, followed live on the social media: Twitter - Facebook - Linkedin SPONSOR ORGANIZING COMMITTEE SPECIAL PARTNER INTERNATIONAL COFFEE ORGANIZATION COFFEE, GOOD LIFE! GLOBAL COFFEE FORUM, 30 settembre - 1 ottobre Sala Auditorium Centro Congressi Stella Polare - Rho FieraMilano Due giorni di discussione sul prodotto più amato e consumato al mondo, a pochi passi da Expo Milano 2015 e dal Coffee Cluster. Il Global Coffee Forum è il primo meeting internazionale aperto a tutti i “Coffee Lovers”. Al Centro Congressi Stella Polare di Fiera Milano, si riuniranno i più grandi nomi dell’imprenditoria di settore, rappresentanti delle istituzioni, illustri esponenti del mondo scientifico e culturale internazionale, per discutere di caffè e degli ampi scenari del suo consumo. Tre le macro aree tematiche di discussione: piacere, salute, sostenibilità. GLOBAL COFFEE FORUM – 30 September - 1 October Auditorium of the Stella Polare Convention Center - Rho FieraMilano Two days of discussion on the best-loved, most-consumed product in the world, a stone’s throw from Expo Milan 2015 and the Coffee Cluster. The Global Coffee Forum is the first international meeting open to all “Coffee Lovers”. The biggest names in the industry, representatives of the institutions, and prominent leaders of the international scientific and cultural worlds will meet at the Stella Polare Convention Center of Fiera Milan to discuss coffee and the broader context of its consumption. Three thematic macro-areas for discussion: pleasure, health, sustainability. GLOBAL COFFEE FORUM PROGRAMME ROTONDO, COME IL CAFFÈ / FULL-BODIED LIKE COFFEE: September 30th Introductory session 08:30 - 09:30 Registration - welcome coffee. 09:30 - 10:15 Welcome and Introduction by Corrado Peraboni - AD Fiera Milano. Welcome by Maurizio Martina, Italian Minister of Agriculture and Forestry; Opening remarks by Roberio Silva, Executive Director, ICO (International Coffee Organization); “Pleasure, health and sustainability: the three virtues of coffee” by Andrea Illy, Chairman of the ICO Promotion and Market Development Committee. “Challenges and opportunities in the current coffee market”. Introduction and presentation of speakers: 10:15 - 11:15 President of Cecafè - Conselho dos Exportadores de Cafè do Brasil. Giuseppe Lavazza, Luigi Lavazza SpA - Vice President and member of the Board of Luigi Lavazza SpA. 11:20 - 11:50 Coffee break. 11:50 - 12:45 Michael R. Neumann, Hanns R. Neumann Stiftung, Chairman of the Board of Trustees. - Daniel Mertz, JDE Jacobs Douwe Egberts. - Ric Rhinehart, SCAA - Executive Director, I.C.O. - Chairman Private Sector Consultative Board. Coffee and Pleasure 14:15 - 14:40 “Good coffee good life: the link between coffee and pleasure, a global trend” by Francesco Morace, Future Concept Lab. 14:40 - 15:00 “Coffee & Pleasure in Asia”. Presentation by Mr. Keiichi Yokoyama - Chairman of the AJCA - All Japan Coffee Association. 15:20 - 15:35 “Enhancing the pleasure of coffee through knowledge: The Italian Coffee School of IAO - A successful example of public-private cooperation” by Comitato Italiano del Caffè - CIdC and Massimo Battaglia, IAO. Coffee and Health 15:40 - 15:45 Introduction to the Institute for Scientific Information on Coffee (ISIC) and the Association for Science and Information on Coffee (ASIC). 15:40 - 15:45 “Presentation of ISIC activities” by Mrs. Elke Gerhard of Nestlè - Head of the ISIC communication committee. 15:45 - 16:05 “Overview of Coffee & Health science” by Dr. James Coughlin, President of Coughlin & Associates and member of ASIC Board. Celebration of ASIC 50th anniversary. 16:05 - 16:35 Coffee Break 16:35 - 16:40 Introduction. Alok Jha - ITV News Science correspondent, UK. 16:40 - 17:00 “Cognitive Decline”, Dr. Karen Ritchie, French National Institute for Health and Medical Research, France. 17:00 - 17:20 “Diabetes”, Prof. Edith Feskens, Nutrition and Epidemiology Wageningen University, The Netherlands. 17:20 - 17:40 “Cardiovascular health”, Dr. Carlo La Vecchia, Department of Clinical Sciences and Community, University of Milan, Italy. 17:40 - 18:00 Roundtable discussion with speakers of this session. Moderator: Alok Jha - journalist, author and broadcaster. 18:00 - 18:15 “Coffee and Health - the case of Italy”. Presentation of the activities and programs done by the Italian Promotional Committee in the last years and results - Patrick Hoffer - President of CPC (Consorzio Promozione Caffè). 18:40 - 19:30 “La cantanta del caffè”, the opera by Johann Sebastian Bach, for the first time translated in Italian. Directed by Annemette Schlosser. Presented by Antonio Quarta. October 1st 08:30 - 09:00 Welcome Coffee. 09:00 - 09:30 Official declaration of the International Coffee Day. Robério Oliveira Silva, ICO Executive Director. Andrea Illy, Chairman of the ICO Promotion and Market Development Committee. Mario Cerutti, President of Comitato Italiano del Caffè - CidC. Coffee & Solidarity 09:30 - 10:00 “Caffè Sospeso” a fundraising initiative and presentation of OXFAM view on sustainability. Roberto Barbieri, Director of Oxfam Italia. Coffee and Sustainability 10:00 - 10:45 “Climate change, coffee production and trade” by Jeffrey D. Sachs, Director of the “Earth Institute” - Columbia University . 10:45 - 11:15 Coffee break. 11:15 - 11:40 ICO views on coffee and climate, to be presented to 2015 United Nations Climate Change Conference in Paris, by Robério Oliveira Silva, ICO Executive Director. 11:40 - 12:15 “Impacts of Climate changes on coffee production” Speakers: G. Lavazza, Chairman of Coffee & Climate project. - M. Opitz, Director of Coffee & Climate project. 12:15 - 15:45 “The new competitive game in coffee” Prof. Gunter Pauli - President of the Board of Novamont and author of the book “The Blue Economy”. Coffee and Sustainability - afternoon 14:00 - 14:20 “Views on sustainability - A producing country point of view”. Presentation of Fernando Gast - Director of Cenicafe/FNC. 14:20 - 14:40 “Sustainability in the N.A. coffee market (prov.)”, Bill Murray, National Coffee Association (NCA). 15:00 - 15:15 Vision 2020: Shaping change in the coffee sector through collective impact. Presented by ICO - IDH - 4C. 15:30 - 16:00 Coffee Break. 16:00 - 17:00 Roundtable: “Which sustainability? Harmonize with nature and social environment to avoid economic and ecological collapse or make greater use of technology and science to solve our problems. Is a third way possible?”. Moderator: David Moorhouse, Head of Finance and Administration, International Coffee Organization. Closing 17:00 - 17:15 GCF Wrap up and Closing Remarks by Andrea Illy, illy SpA - CEO. 17:15 - 17:30 Official closing by Robério Oliveira Silva, ICO Executive Director. Guided visit for registered participants to the Coffee Cluster, the Italian Pavilion and Coffee Itinerary of Expo Milan 2015. INTERNATIONAL COFFEE DAY 1 OTTOBRE 2015 Da quest’anno e per i prossimi a seguire, il 1° Ottobre sarà sempre “International Coffee Day”. Il giorno dedicato alla sensiblizzazione sociale sul tema del caffè e della vita nelle piantagioni, promosso a livello globale da ICO, attraverso iniziative ispirate ai valori di: cultura, salute e sostenibilità. L’iniziativa che verrà ufficialmente presentata durante i lavori del Coffee Council e del Global Forum si avvale di un’importante partership con OXFAM in qualità di Charity International Partner. 1 OCTOBER 2015 From this year forward, October 1st will always be International Coffee Day: a day devoted to social awareness on the subject of coffee and life on the plantations, promoted globally by ICO through initiatives based on the values of: culture, health and sustainability. The initiative, which will be officially presented during the proceedings of the Coffee Council and the Global Forum, involves an important partnership with OXFAM as Charity International Partner. INTERNATIONAL COFFEE DAY EVENTS L’international Coffee Day (ICD) il 1° ottobre 2015, verrà celebrato con eventi al Coffe Cluster di Expo e in diversi punti della città di Milano: International Coffee Day (ICD) on 1 October 2015 will be celebrated with events at the Expo Coffee Cluster and in various points of the city of Milan: Expo InfoPoints Expo Gate di Largo Cairoli Expo Gate at Largo Cairoli Al termine della giornata, si terrà un grande spettacolo di chiusura all’Open Air Theatre di ExpoMilano. The day will end with a big show at the Open Air Theatre of ExpoMilano. ICD: UN’OCCASIONE DI CHARITY MONDIALE Evento cuore dell’International Coffee Day 2015: la campagna di fundraising “Oxfam Coffee4Change” di OXFAM, la confederazione internazionale di 17 organizzazioni attiva in oltre 90 Paesi, leader mondiale nei progetti di sviluppo in ambito rurale e specializzata in interventi di aiuto umanitario, campagne di sensibilizzazione e mobilitazione della società civile. L’iniziativa si ispira all’usanza partenopea
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