Village of Cottage Grove Branding and Marketing Initiative
9 September 2020 RESEARCH ANALYSIS & BENCHMARKING WEBSITES THIEL Brand Design, Inc. STRATEGY MOBILE APPS Milwaukee
POSITIONING & MESSAGING
A full-service agency. VIDEO
ARCHITECTURE
NAMING &
We are capable of fulfilling
MEDIA SOCIAL SOCIAL
every aspect of your branding IDENTITY
and marketing initiative VISUAL B R G
A N D I N with the talent under our roof. ANALYTICS M
A R K E T I N G FEEL & LOOK D
MARKETING I G I TA L SEARCH ENGINE ENGINE SEARCH
ADVERTISING TRADE SHOWS TRADE
2 Project Objectives Develop a comprehensive brand marketing campaign to:
• drive business attraction and retention; Per the Village of Cottage Grove RFP • position the municipality as a desirable place for relocation;
• and increase awareness within the broader region.
3 THIEL shall lead all aspects of the project initiative, including:
1 attend CDA meetings at key decision points in the project, and a Village Board meeting at the end of the project;
2 review the brand strategy book created in 2018, in consideration that it may form the basis for THIEL’s proposed marketing program; Scope of Work 3 outline other research necessary to perform the marketing program;
Per the Village of Cottage Grove RFP 4 develop creative elements that include a brand statement, messaging, tagline, logos, design concepts or other products to support the brand initiative — a minimum of three distinct options — and, create a brand style guidelines manual;
5 define strategic objectives that inform the Village on implementation, management, and ongoing promotion of the brand;
5 create an action plan for implementation of the brand in sufficient detail to allow the Village to understand the approach and work plan.
4 Our Approach
Unbiased. Specific to you.
RESEARCH STRATEGY CREATIVE LAUNCH ANALYSIS Thinking and feeling.
Distinctive solutions hard-wired to key objectives and compelling rationale.
5 PHASE 1 Research MUNICIPAL LEADERS (10) Individual face-to-face interviews Survey Methodology May include: Economic Development personnel, Mayor or Village President, Common Council Members (Aldermen), THIEL will perform qualitative Parks Director, School Superintendent perception research. BUSINESS STAKEHOLDERS (12) We predominantly ask Individual face-to-face interviews 8 Prominent business owners / CEOs open-ended questions. 2 HR leaders 2 Real estate executives We seek the insights of key RESIDENTS (50) stakeholders and a cross-section Web survey of the community who represent its diversity and interests.
6 AUDIT EXISTING INFORMATION THIEL will review any pertinent strategic documents created by the Village of Cottage Grove’s Dept. of Economic Development and Dept. of Tourism.
THIEL will look at any reviews, comments and stories about the Village PHASE 1 of Cottage Grove that are on social media and websites. Research THIEL will review the brand strategy book created in 2018, in consideration that it may form the basis for THIEL’s proposed marketing program.
BEST-IN-CLASS BENCHMARKING THIEL will look at relevant cities that are successfully marketing their community brands — to identify best-in-class marketing activities that may be adopted into the Village of Cottage Grove’s marketing plan.
7 ANALYSIS THIEL will document its research and perform an analysis. PHASE 1 THIEL’s research findings will provide strong rationale that informs Research development of the Village of Cottage Grove branding and its marketing plan.
Establishing Rationale DELIVERABLES THIEL will document acquired THIEL will produce a 16- to 24-page document of key research findings research and key findings. and analysis. THIEL will present and explain research findings to the project stakeholders at the Village of Cottage Grove.
8 TM Informed by the Phase 1 Research, THIEL will create a BRAND PROFILE that defines the Village of Cottage Grove brand, encompassing:
• Concise overall community brand image and key messaging. PHASE 2 Brand and Ideology • Advantages and value that residents, students, businesses and visitors Development desire, expect and derive from living, learning, working and playing in Village of Cottage Grove.
A Clear Brand Strategy • Differentiating positioning of the community’s unique attributes and assets. • Distinctive Village of Cottage Grove brand style, tone and personality. THIEL will define the unique • The brand experience in terms of left-brain / right-brain rationale Village of Cottage Grove brand for Why choose the Village of Cottage Grove to locate a business, to resonate on both a rational live, learn, work and play. and an emotional level.
People don’t want to be “sold to.” People want to engage in experiences with brands that they can resonate with on an emotional level.
9 PHASE 2 TM The BRAND PROFILE will also encompass how the Village excels by its: Brand and Ideology Community aspects Development Humane aspects Natural environment A Clear Brand Strategy Built environment Business climate Educational resources Civic resources
It will also take into consideration civic leaders’ near and long vision for the community.
10 PHASE 2 VILLAGE LOGO Brand and Ideology THIEL will design a new Village of Cottage Grove logo. Development BRAND LOOK & FEEL A Clear Brand Strategy THIEL will design the unique graphic look and feel that will recognizably signal the Village of Cottage Grove brand in visual expression.
THIEL will design a village logo, CAMPAIGNABLE MARKETING THEME and graphic brand look & feel, THIEL will develop a compelling, creative marketing theme that both broad and will devise a creative and specific marketing messages and promotions will work in conjunction with over time. marketing campaign theme The campaign theme will be married to a memorable creative concept that distinguishes Village of that distinguishes the Village of Cottage Grove. Cottage Grove.
11 PHASE 2 Brand and Ideology Development BRAND STYLE & USAGE GUIDELINES THIEL will specify the Village of Cottage Grove brand style and the guidelines Brand Style & Usage that govern and guide proper and consistent use of both the verbal and Guidelines Manual visual brand assets that are developed in Phase 2.
12 DELIVERABLES
TM PHASE 2 THIEL will produce a 12- to 20-page Brand Profile document Brand and Ideology providing the Village of Cottage Grove its key brand messaging. Development The document will also include multiple options for a campaignable marketing theme. A Clear Brand Strategy THIEL will present multiple options for the Village logo. THIEL will present 3 options for the Village brand look & feel. Concept and Imagery These will be presented in mocked-up formats demonstrating color palette, typography, format philosophy, and photography and iconography style. Brand Style & Usage THIEL will produce an 8- to 12-page Brand Style & Usage Guidelines Manual. Guidelines Manual
THIEL will present the deliverable documents to the project stakeholders at the Village and will answer any questions they have.
13 THIEL will develop a targeted marketing plan by segment, informed by the research findings in Phase 1, for:
• Market Segments
e.g.: location advisors/site selectors; developers; business owners /s leaders; PHASE 3 intermediary of regional organizations such as Business Bureau or Chamber Marketing Plan of Commerce
• Suggested Messaging to Each Segment e.g.: desirable location; growing network of industries; etc.
• Primary Interests e.g.: skilled labor; weekend destination; promoting economic growth; return on investment, quality of life, etc.
• Proposed Village of Cottage Grove Outreach Tools e.g.: area business press or reports; briefings/tours; website/on-line media; community education forums, etc.
14 DELIVERABLES
THIEL will produce an 8- to 16-page Marketing Plan document PHASE 3 identifying prioritized recommendations for an integrated marketing campaign. Marketing Plan The plan will indicate audiences, objectives, strategy, media, content, frequency, timing and costs.
THIEL will present the Marketing Plan to the project stakeholders at the Village and will answer any questions they have.
15 Project Flow
Insight & Advocacy & Opinions Audit Benchmark Analysis Branding Plan Execution Experience
the Village Village of Cottage Officials Grove Experience
Economic Key Brand Marketing Residents Development Messaging Plan Messaging
Business Business Cities Analysis of Marketing Owners, & Events That Have Campaignable Brand Brand Research Plan CEOs & HR Attraction Strong Creative Theme Rollout Plan Ambassadors Findings Execution Executives Messaging Branding
Stories, Brand Real Estate Comments Logo Experience Executives & Reviews Improvement on the Web
Graphical Look & Feel
16 THIEL can develop a brand launch plan to introduce the branding to constituents
of the Village of Cottage Grove.
The objective is to control the velocity of the brand launch
to generate excitement, foster support, and create brand ambassadors.
PHASE 4 THIEL is a full-service agency. Additional Services We can create, execute, manage, and track the success
of every marketing tactic specified in the brand launch plan
and marketing campaign plan.
17 Schedule MONTHS 1 2 3 4 5 PHASE 1 Municipal Leaders interviews Business Leader Interviews Resident Survey Audit Benchmarking Analysis PHASE 2 TM Brand Profile Messaging Campaignable Theme Logo and Brand Look & Feel Brand Style & Usage Guidelines Manual PHASE 3 Marketing Plan
18 PHASE 1 PHASE 1 Research Interviews & Survey $ 11,000 Audit $ 2,000 Benchmarking $ 2,000 Analysis $ 6,000 Phase 1 Project Management $ 4,500 PHASE 1 TOTAL $ 25,500
PHASE 2 Fees Brand Profile Messaging $ 16,000 Campaignable Theme $ 3,500 Logo $ 7,500 Brand Look & Feel $ 12,000 Brand Style & Usage Guidelines $ 5,500 Phase 2 Project Management $ 3,500 PHASE 2 TOTAL $ 48,000 PHASE 3 PHASE 3 Marketing Plan $ 9,000 Phase 3 Project Management $ 3,500 PHASE 3 TOTAL $ 12,500
GRAND TOTAL $ 85,500
19 Upon THIEL’s receipt of full payment for the components that THIEL delivers within the scope of this project, the Village of Cottage Grove shall hold Ownership Rights all ownership rights to the intellectual and physical properties of those components: Key research findings and analysis document Brand Profile document Intellectual and Marketing campaign theme Physical Property Village of Cottage Grove logo Brand look and feel designs Brand style & usage guidelines manual Marketing plan document
20 RESPONSIBILITY It is THIEL’s responsibility to adhere to budgets and timelines. It is also THIEL’s responsibility to hold our client to those same timelines and budgets — by informing you when your requests, Relationship actions, delays or inaction will take the project out of scope. Hallmarks
PROJECT MANAGEMENT THIEL will use open, forthright communication among all the stakeholders. To keep the project and everyone involved moving forward in unison, THIEL uses
electronic project management tools , including SmartSheets® for project
timelines, and Office 365 Planner® for project management.
21 TRANSPARENCY THIEL will provide full transparency to enable the Village of Cottage Grove Relationship project stakeholders to understand specific project activities, fees, costs Hallmarks and results at all times.
PROJECT START-UP A Project Start-Up Deposit of 50 percent of the total definable project fee for Phase 1 is required to begin work.
22 OCONOMOWOC Bob Duffy Economic Development Director City of Oconomowoc, Wisconsin [email protected] I 262.569.2185
FRANKLIN Calli Berg, CEcD, EDFP References Director of Economic Development City of Franklin, Wisconsin [email protected] I 414-427-7566 I 262.666.3169 cell
ALEGEUS Jennifer Irwin Senior Vice President, Marketing & Strategy Alegeus [email protected] I 414.921.7506
MARLIN TECHNOLOGIES John Lechtenberg Vice President - Marketing Marlin Technologies [email protected] I 920.643.9942
23 Working Together – key project team members
Keith Walters I Brand Director + Principal (Project Lead) Keith approaches branding with an open mind, defining brands through qualitative and quantitative research THIEL Team regarding the voice of the customer. He identifies the absolute truth about each brand and defines it in the TM Brand Profile , and works with our team to amplify that truth in the marketplace.
THIEL has 18 full-time Bill Zalenski I Brand Creative Director Bill oversees the design aesthetics of all the functional pieces of brand design, ensuring that each comes team members. together in a way that is “in family,” consistent in adherence to brand standards and the creative vision.
We are branding and marketing Amanda Schultz I Brand Amplifier Amanda creates messaging that communicates value and values that inspire, inform and captivate. specialists who bring vast experience Amanda’s work projects the essence and value of brands in all applications; 2D and 3D — in print, digital and environmental applications and focused expertise.
Chris Taylor I Senior Designer As a full-service agency, Chris designs how brands are expressed visually. Like all members of the THIEL team, Chris applies both analytic and creative perspective — thinking and feeling — to the development of graphical solutions we handle all aspects of branding that distinguish our clients’ brands. and marketing in house. Kelley Miller I Brand Consultant + Principal Kelley believes that we are at the intersection of art and science, where everything is possible. Every business has their unique fingerprint that he uses to identify who you really are.
24 THIEL will undertake the scope of activities specified within this document for a fee not to exceed the identifiable budget of $ 85,500 plus any applicable sales tax.
We will require down-payment of $ 12,750 (50% of the of the Phase 1 budget) to begin work. The remainder will be billed as work-to-date at the end of each month Project Agreement throughout the project. If the client requests activities beyond the defined Project Scope, or if the project Fee Payment requires any unforeseen additional fees, we will notify you and present the situation and associated cost for your approval before proceeding.
Respectfully submitted
Keith Walters 9 September 2020 Brand Director + Principal THIEL Brand Design, Inc. 320 E. Buffalo Street, Milwaukee, WI 53202 [email protected] I 414.271.0775
25 THIEL Brand Design, Inc. Contacts: 320 E. Buffalo Street Milwaukee, WI 53202 414-271-0775 Keith Walters thiel.com Brand Director + Principal [email protected] 262.853.9203 direct
Kelley Miller Brand Consultant + Principal [email protected] 262.631.9996 direct grit We bring passion and pluck along with character and courage.
26 Our clients’ challenges we solve through expertise and fortitude:
Research Brand Strategy Branding verbal branding, visual branding and experiential branding Marketing Strategy Content Development Marketing Execution and Management Analytics and Continuous Improvement
27 Our Work
Our work engages and inspires.
28
UWM6016 Innovation Campus
29 Our Work
Our work builds brands that stand out.
YourYour guide guide to Oconomowoc’s to Oconomowoc’s YourYour guide guide to Oconomowoc’s to Oconomowoc’s YourYour guide guide to Oconomowoc’s to Oconomowoc’s YourYour guide guide to Oconomowoc’s to Oconomowoc’s ArtsArts Community Community & Festivals & Festivals DiningDining and and Nightlife Nightlife ShoppingShopping and and Services Services Events,Events, Activities Activities & Happenings & Happenings
30 Downtown Oconomowoc Brand Identity Program Wayfi nding Signage System Overview and plan of action
This document outlines the wayfi nding signage system proposed for The State Highway Trailblazers have been designed to comply with Downtown Oconomowoc. The wayfi nding signage system is a vital the State regulations for this type of sign. The Gateway Trailblazers RETAIL THERAPY CONNECTING part of a comprehensive brand identity program for Downtown are not placed within State jurisdiction and, therefore, are related to COMES NATURALLY HERE EXPLORING COMES NATURALLY HERE Oconomowoc introduced in April of 2006. This program, along with their originally proposed design. The Downtown Directional signs have COMES NATURALLY HERE Connect with friends and family while enjoying a tasteful mix of restaurants and eateries, Connect with friends the wayfi nding signage, includes the visual identity (logo), web site been limited to a maximum of four destination listings on each sign, Connect with friends and family while enjoying offering ethnic and classic American cuisine, and family while concept, brochures, banners & fl ags, other identifi cation signage and may feature a changeable strip on at least some of the signs, a tasteful mix of restaurants and eateries, not to mention an artful collection of handmade enjoying a tasteful offering ethnic and classic American and advertising. The strategic intention of this program is to raise directing visitors to special events. The Parking signs with the full specialty shops and galleries. mix of restaurants and cuisine, not to mention an artful collection of eateries, offering ethnic awareness of Downtown Oconomowoc as a destination, reintroduce word “parking” will be placed at perimeter locations in the Downtown handmade specialty shops and galleries. and classic American the desirable features and attributes of Downtown, and stimulate area. The Secondary Parking Directional signs are more compact in cuisine, not to mention an artful collection of and encourage visitors to Downtown Oconomowoc. size and will be placed in the immediate Downtown area where space handmade specialty is limited. The Parking Identifi cation signs will be placed at parking shops and galleries. 1 MILE The comprehensive brand identity program is an important component, lot entrances. The Wall-mounted identifi cation signs will be mounted and part of, the recommendations and action items of the Downtown on buildings and will identify a few specifi c key locations along Technical Resource Committee Plan to bring visitors and shoppers to main roads. Downtown Oconomowoc. It also follows the recommendations of Schreiber / Anderson Associates in its strategic development plan The specifi c size, color and shape of the mounting poles for the for Downtown Oconomowoc. It is a critical part of identifying the signage are yet to be determined, and will involve consideration location of Downtown Oconomowoc to area visitors, and directing of wind loads on each sign type. In accordance with State DOT those visitors to Downtown. regulations, the signs will be mounted with the bottom edge at six feet above grade on State roads, and seven feet above grade where This wayfi nding signage system plan has been reviewed by the there are sidewalks and parked cars. State of Wisconsin Department of Transportation and has been modifi ed to be within its regulations for specifi c destination signage The signage will be fabricated and installed to coordinate with the placed on state highways. It has also been reviewed by Schreiber / various reconstruction projects planned for the Oconomowoc area in Anderson Associates and representatives of the City of Oconomowoc, 2007 and 2008. Therefore, the placement of all signage indicated on as well as representatives from the Partnership for a Prosperous the attached location maps is approximate. Exact locations are to be Downtown Oconomowoc, and has been designed based on input determined. Signage will likely be installed beginning with the from those groups. perimeter trailblazer and gateway signs. 31
O S P Our Work
Our work manifests in how people think and feel about our clients’ brands.
32 33 Our Work
Our work activates environments, The space to be The space to be The space to be CONSTRUCTIVE people and economic development. ACTIVE FESTIVE
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franklinwi.gov
34 CeleCebratingleCebratinglebrating CeleCebratingleCebratinglebrating CeleCebratingleCebratinglebrating QualityQuality ofQuality Li offe Li offe Life QualityQuality ofQuality Li offe Li offe Life QualityQuality ofQuality Li offe Li offe Life
35 36 37 BRAND STANDARDS GUIDE BRAND STANDARDS GUIDE Brand Standards Guide Brand Standards Guide BRANDBrand STANDARDS Standards GUIDE Guide
PREFERRED PREFERRED REVERSE TAGLINE LOGO LOCKUP CLEAR SPACE DO NOT
Our tagline “Celebrating Quality of Life” appears in a specific size, type, color The space directly surrounding the logo is the clearspace. To ensure the and locked up relationship to the logo. Always use this logo / tagline lockup visibility and impact of the Franklin logo, this clearspace must be kept free of Do not place logo over an image or pattern Don’t apply any filters or textures version when showing the logo with the tagline. other competing visual elements such as type, images and other logos. The clearspace above, below and on each side is equal to the height of the lower case letters in the logo.
SINGLE COLOR BLUE SINGLE COLOR WHITE Don’t change logo orientation
Do not skew or stretch
TAGLINE GRAPHIC
The tagline may be used alone as a design element. It appears in a specific type and in a single color – bright blue from the Franklin color palette, black or white. Leave ample clear space around the tagline to maintain readability and impact. Only use an approved tagline art file.
Positioning on a page is either bottom left, aligned with the Franklin type in Don’t apply shadows, glow effects, or outlines the logomark or bottom right. The Franklin letterhead is an example of the Do not use alternate colors SINGLE COLOR BLACK tagline used separately and in the correct position. BRAND STANDARDS GUIDE
ALIGNING WITH THE LOGOMARK
MINIMUM SIZE
To ensure that the logo is always legible, it should never be reproduced smaller than 1” wide. Do not fade or screen 1.0″ Preferred Logo The color logo is the preferred version for reproduction.
Single Color Logo When circumstances don’t allow for color reproduction, or for applications Typography should be aligned flush left with the such as embossing, engraving, vehicle decals, etc., the black, blue or white Franklin Wisconsin type in the logo, allowing the versions of the logo can be used. banner icon to be set-off and emphasized on the left. This alignment is illustrated on the corporate letterhead as shown on page 6.
QUESTIONS? Contact: First Lastname, Title, [email protected] / (414) 000-0000 3 QUESTIONS? Contact: First Lastname, Title, [email protected] / (414) 000-0000 4 QUESTIONS? Contact: First Lastname, Title, [email protected] / (414) 000-0000 5
BRANDBrand STANDARDS Standards GUIDE Guide BRANDBrand STANDARDS Standards GUIDE Guide BRANDBrand STANDARDS Standards GUIDE Guide
LIMITED USE IDENTITY ELEMENTS COLOR GRAPHIC BANNER ELEMENTS FILE TYPE USAGE
Usage Software Franklin banner icon full color Primary Palette Distinctive banner graphics have been developed to enhance and strengthen File type Description The colors of the primary palette are those found in the Franklin logo. These the Franklin brand. They are appropriate for print, digital and dimensional In limited uses the Franklin banner icon and logotype may be split up. colors should be used in all materials, publications and communications. applications. An .EPS file is a vector-based file meaning your High resolution commercial printing Quark, Illustrator, InDesign, Corel, This should only be used in decorative applications such as banners. logo can be enlarged or made smaller. When is the best use for EPS files, such High resolution printing software Some examples of that usage are shown below. .EPS increasing or decreasing the size of your logo it will as signs, business cards, postcards, not become blurry. An.EPS file can only be opened/ brochures, t-shirts, hats, etc..EPS files edited using specific design software. are set up either in Pantone (PMS) CMYK 100C 85M 30Y 23K colors or CMYK colors. RGB 0R 46G 109B Celebrating Celebrating Celebrating A .JPG file is a pixel-based file that cannot be Web, electronic and low resolution Word, PowerPoint, Excel, Quality of Life Quality of Life Quality of Life HEX 002e6d enlarged but can be made smaller with a white purposes are the best uses for a JPG Web applications .JPG background. When increasing the size of your file because it has a significantly lower PANTONE 294 logo it WILL cause pixelation causing your logo file size and is in RGB color. This file to become blurry. It’s universal and can be opened type should generally not be used for on any device. commercial printing. Franklin banner icon single color A .PNG file is a pixel-based file that cannot be Web, electronic and low resolution Word, PowerPoint, Excel, edited or enlarged but can be made smaller with purposes are the best uses for a PNG Web applications .PNG a transparent/clear background. When increasing file because it has a significantly lower CMYK 62C 0M 96Y 0K the size of your logo it WILL cause pixelation file size and is in RGB color. This file causing your logo to become blurry. It’s universal type should generally not be used for RGB 107R 190G 74B July 17, 2019 and can be opened on any device. commercial printing. HEX 6bbe4a
PANTONE 360 TYPEFACES JPG & PNG FILE RESOLUTION USAGE Roboto Sans Condensed and Merriweather Light are the Franklin brand typestyles. Consistent use of these fonts in all communications is integral to maintaining the brand. Both fonts are free downloads for both PC and Mac 72.png/72.jpg files At size or smaller for online use, internal document printing from many different font websites and are easily found on a Google search. .JPG .PNG and electronic presentations (such as PowerPoint). Typographic logo full color CMYK 82C 12M 0Y 0K Headline 300.png/300.jpg files At size or smaller for large internal document printing and electronic presentations (such as PowerPoint). RGB 0R 167G 227B ROBOTO SANS CONDENSED BOLD CAPS 1200.png/1200.jpg files At size or smaller for commericial printing applications HEX 00a7e1 that require a JPG or PNG file. PANTONE 2995 Subhead
Roboto Sans Condensed Bold
Typographic logo single color Body Copy
CMYK 0C 26M 100Y 0K Roboto Sans Condensed RGB 254R 192G 15B Roboto Sans Condensed Italic HEX fec00f Roboto Sans Condensed Light PANTONE 7408 Roboto Sans Condensed Light Italic
Merriweather Light Merriweather Light Italic
QUESTIONS? Contact: First Lastname, Title, [email protected] / (414) 000-0000 6 QUESTIONS? Contact: First Lastname, Title, [email protected] / (414) 000-0000 7 QUESTIONS? Contact: First Lastname, Title, [email protected] / (414) 000-0000 8
38 City of Franklin Office of the City Clerk
Steve Olson Mayor [email protected]
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ditius et pa ducipsam voluptatur acea que comnistorum fu ias rehenempore doluptas sinvelis etur, ium ut s E E he ine rint Submissions are onl accepted from businesses located in ran lin, isconsin, and autem aceperepe culpa voluptaqui reius, consedisit, seque vit, comnim volest eossunt ustrum alis sam anis EE E E rants are onl available for co op advertisin ith the de sanimus, consente omnis modiani offi cidus dolorum, sedicita essimperum harum senimil idebisciis dolo isconsin epartment of ourism. ther advertisin doluptatur, corior archil idic tem et milis et omnis aceptis pe molorro eos e pliant eos am, non re neverione Make a media buy with Wisconsin platforms are not eli ible. ssecum utem velit rate lam facit rem. Simollabo. t aut doluptatusa nonse di in paritet intis alitas alicitia in Department of Tourism City of Franklin ll documentation must be submitted to the ourism corem voluptas sanimus et moluptatiume accus. http://industry.travelwisconsin.com/ est oomis oad ommission b ecember th, . ran lin, marketing-opportunities/co-op- a et aut aces doluptatiunt et aribernat eosae dolecto moluptatem faccae doluptas inciis est es natur aut he ourism ommission has allocated , f or this advertising ped quis aut ut harion con poribus nullaceaquam nonem aut haris cus aborestrum rehendendio idunti volupta pro ram in . usinesses should chec in ith the sanitium as con re peris debis seque vel eniminc itiur? quam rest, et ention nonsequ assitio nsenti quis irector of conomic evelopment prior to commitment ame ere Submit proof of payment, ad copy, ith the isconsin epartment of ourism to ensure aborerchit ommoluptat aliqui debitio. em. amus es ped unt antibernam es dest omnis as sequi aut quis in ompan ame and any available metrics regarding pro ram funds are still available. peliae re ercient fu ias dolut occus, autatatquas sunt ipsaero voluptatatia de ain Street your ad buy to the Tourism it , S , Commission via City Hall E E E
Receive reimbursement for 50% alli erg, irector o Economic evelopment City of Franklin of your spend, up to $2,000 annually it o ran lin est oomis oad ran lin, cber fran lin i. ov oomis oad, ran lin
ame ere ompan ame ain Street est oomis oad ran lin, isconsin PHONE FAX fran lin i. ov City of Franklin est oomis oad ran lin, PHONE FAX ran lin i gov it , S ,
39 40 Our Work
Our work gets people there.
How do you describe a city when youÕre speechless? The Calatrava addition to the Milwaukee Art Museum is just one of our many attractions defying description. But call 800-231-0903 and weÕll do the best we can. visitmilwaukee.org
POTAWATOMI BINGO CASINO Y SPIRIT OF MILWAUKEE
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