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Get Found on Google Search and Maps

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Get Found on Google Search and Maps Get Found on Google Search and Maps google.com/grow AGENDA GET YOUR BUSINESS ON GOOGLE FOR FREE TAKE A TOUR OF GOOGLE MY BUSINESS HOW TO CREATE A WEBSITE, STEP-BY-STEP 2 Grow with Google CONNECT WITH CUSTOMERS WHEN THEY SEARCH GOOGLE 3 Grow with Google CONNECT ON GOOGLE MAPS 4 Grow with Google CONNECT ACROSS DEVICES Google My Business works on desktops, laptops, tablets, and mobile phones. 5 Grow with Google Get your business on Google for free 7 Grow with Google GOOGLE MY BUSINESS Show up when customers search for your business or businesses like yours on Google Search and Maps. google.com/business 8 Grow with Google STEP 1: SIGN INTO YOUR GOOGLE ACCOUNT Sign into the Google Account you use for your business. Don’t have a Google account? Click create account to get started. accounts.google.com/signup 9 Grow with Google STEP 2: SELECT YOUR BUSINESS OR ADD IT Write the business name as you want it to appear on Google. It may appear in a drop-down list. 10 Grow with Google STEP 3: ENTER YOUR BUSINESS DETAILS Keep your residential address private. Check if your business serves customers at their locations. 11 Grow with Google ENTER YOUR BUSINESS CATEGORY If you can’t find the perfect category choose something close. 12 Grow with Google ENTER YOUR PHONE NUMBER OR WEBSITE Providing current info will help customers get in touch with your business. 13 Grow with Google STEP 4: VERIFY YOUR CONNECTION TO THE BUSINESS Confirm you are authorized to manage the Business Profile by clicking Continue. 14 Grow with Google STEP 5: VERIFY YOUR BUSINESS You will use a separate form. Click Verify later. 15 Grow with Google SUBMIT THIS FORM TO REQUEST VERIFICATION g.co/grow/verifymybusiness Google username: the complete email address associated with the profile. 16 Grow with Google Take a tour of Google My Business 17 Grow with Google ANATOMY OF A BUSINESS PROFILE ON GOOGLE Photos and videos Business overview Reviews Description Quick links Business hours 18 Grow with Google MAKE UPDATES FROM THE DASHBOARD Up-to-date profiles are: 2.7X more likely to be considered reputable.1 70% more likely to attract location visits. 1 50% more likely to lead to a purchase. 1 1. Ipsos research: Benefits of a complete listing 2017 19 Grow with Google MAKE UPDATES WITH THE MOBILE APP Download the free app for Android or iOS. 20 Grow with Google MAKE UPDATES FROM SEARCH RESULTS This option is visible only to managers of verified businesses. ● Edit business info ● Create posts ● Add photos ● Manage reviews 21 Grow with Google CONFIRM YOUR SPECIAL HOURS 40% of local business searchers want to find hours of operation.1 Unconfirmed Confirmed 1. Google Consumer Barometer, April 2017 22 Grow with Google SHARE UPDATES WITH POSTS Post live updates directly on your Business Profile. 23 Grow with Google POSTS CAN HELP YOUR BUSINESS IN MANY WAYS Announcements Events Products Business info Offers 24 Grow with Google ADD BUSINESS PHOTOS AND VIDEO 90% of customers more likely to visit. 1 Click to manage photos. 1. Ipsos research, impact of a complete listing, Oct 2017 25 Grow with Google CUSTOMERS CAN BOOK APPOINTMENTS, FAST Book an appointment in under a minute, directly through your Business Profile. 26 Grow with Google ADD DETAILS WITH ATTRIBUTES Attributes can appear as highlights to help your business stand out in search results. New “Veteran-Led” attribute. 27 Grow with Google READ AND RESPOND TO REVIEWS Be notified when customers write reviews about your business. Build brand loyalty by responding. Reply with your point-of-view, solutions, answers, or thanks. 28 Grow with Google USE MESSAGING TO COMMUNICATE... First, set up Messaging. 29 Grow with Google USE MESSAGING TO COMMUNICATE...VIA TEXT MESSAGE Customers can send messages. 30 Grow with Google SEE WHAT’S WORKING WITH INSIGHTS ● How do searchers find you? ● How do they interact with the profile? ● Do they call, request directions, and visit your website? New York City ● Where do customers come from? 182 ● What days have the most activity? 31 Grow with Google ADD MANAGERS TO HELP First, click Users. Next, invite managers by adding their email addresses. Choose their access level. 32 Grow with Google How to create a website, step-by-step 33 Grow with Google CHOOSE “WEBSITE” FROM NAVIGATION Click website to get started. 34 Grow with Google EDIT YOUR WEBSITE Select Themes to change the site design. Select Edit to add text to your website. Select Photos to add images to your website. 35 Grow with Google MANAGE SETTINGS AND PUBLISH Select Settings to publish or unpublish your site, change the domain name, or change default language. Or, click the Publish button. 36 Grow with Google CHOOSE A WEBSITE ADDRESS You have two options: 1. [your business name].business.site 2. Use a custom domain name 37 Grow with Google CONGRATS, YOU’RE ON THE WEB! 38 Grow with Google Thank You! After today, sign in at google.com/business Workshop 1 Visit google.com/business 2 Claim or complete your Business Profile. Time 3 Do NOT request a postcard. Click “Verify later.” 4 Visit g.co/grow/verifymybusiness ● Fill out form using complete email address associated with the profile. ● Look for a confirmation email (give us a few days). Need Help? Raise your hand. 40 Grow with Google .
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