www.onecitymarathon.comwww.onecitymarathon.com | 757-926-3681

SPONSORSHIP PROPOSAL

PRESENTED BY About the One City Marathon Launched in March 2015 as an initiative to In addition to the races, the One City bring together the community and promote Marathon weekend has lots of other healthy living, the Newport News One City activities for runners and community Marathon has expanded from a city-spe- members to enjoy. Activities include a Health cific, to a regional, to a national event and Wellness Expo, Pasta Dinner, Family attracting runners and families from around Fun and Fit Day, Women’s Forum and much the country. The One City Marathon is a more. Additionally, with the 2019 Marathon Boston Marathon qualifying course and weekend falling at the end of National is quickly becoming known in the running Heart Month and the beginning of Women’s community as one of the best marathons in History Month, special events are being the Mid-Atlantic region due to the flat and fast added to promote heart health and women’s course as well as the festive atmosphere. The health. Finally, the One City Marathon wil race is unique from other marathons, with the continue its tradition of supporting point-to-point course spanning the length of organizations in our community with the city as well as being one of the few that charitable fundraiser Operation One City. offers a four-person relay. The race also offers a Since 2015, the One City Marathon has raised distance for everyone with the Anthem and donated more than $40,000 to area Maritime 8K and a Nautical Mile Fun Run. In charitable nonprofits. With so much going on, celebration of its fifth anniversary (March 1-3, it should be a great weekend! 2019) as well as an over welling demand, the One City Marathon is adding the One City Half Marathon in 2019. Demographics Marathon Demographics & Facts ■ race DATA 53% runners are women ■ 47% runners are men

Women Men Younger than 17- 2% Younger than 17- 3% 18-25- 6% 18-25- 9% 26-35- 28% 26-35- 27% 36-45- 30% 36-45- 24% 46-55- 24% 46-55- 22% 55 or older- 10% 55 or older- 14%

Olympic Qualifying Standards met More than 2500 Volunteers

Runners Completed One City Marathon to More than 2000 Newport News qualify for Boston Marathon Public School Students HAMPTON ROADS A diverse community of more than 182,000 shores of the James River and Hampton universities, two of which are Histori- inhabitants, Newport News is the third Roads waterway, and just minutes cally Black Universities: Old Dominion largest city in the Hampton Roads region away from two of the most frequented University, Norfolk State University, Hampton behind only Virginia Beach and Norfolk. In area destinations, Virginia Beach and University, Christopher Newport Univer- a recent study, Newport News ranked sixth Williamsburg, Newport News is a the heart sity, William and Mary University, Virginia nationally in “cities where millennials of a metro region consisting of 1.7 million Wesleyan College, and Regent University. are moving” with Norfolk and Virginia residents. Hampton Roads is also home to many of the Beach coming into ninth and tenth place world’s biggest names in music and sports. respectively. Home of music legend, Ella Since its inception, the One City Marathon Some of those who call the area home include: Fitzgerald, Newport News was once known has helped to strengthen the community, music mega stars Pharrell Williams and Missy as blue collar, military town with a rich his- expand the city’s healthy living initiative, and Elliott, Olympic gold medalist Gabrielle tory of shipbuilding. And while Newport introduce visitors to the many assets in the Douglas, NBA legends Allen Iverson and News Shipbuilding— our presenting spon- Hampton Roads area. These assets include Alonzo Mourning, and a host of NFL players sor—continues to build the world’s most the world’s largest naval base located on including Seattle Seahawks’ Russell Wilson advanced ships for the United States Navy, the south side of the water as well as strong and Kam Chancellor, Washington Redskins’ Newport News has become a diverse military presence on the peninsula. In DeAngelo Hall, Philadelphia Eagles’ Torrey community with a growing economy addition to our armed forces, the college Smith, former player and sports commen- supported by cutting edge technology. students from across the nation are drawn tator Michael Vick, and NFL Hall of Famer Located on the along the scenic to the region, attending seven major area Bruce Smith. THe DATA

51.4% Women

$52,000 $61,000 $75,000 52.2 % 47.8 % U.S. Median Average Hampton Roads Average Runners Single/Divorced Married Household Income Household Income Household Income 48.6% Men

83,000 Active Duty 59.7% 30.2% 4.4% 5.5% White Black Hispanic Other 230,784 34% 62.9% Military Veterans Parents College Educated

Spending Habits

$1.3 Billion $2 billion $2.1 Billion $1.3 Billion on Apparel & Services on Entertainment/ Food Away from home Travel Recreation

$3.4 Billion $508 Million $3.1 billion $678 Million Health Care Personal Care Food at Home Vehicle Maintenance and Repair

NEW THIS YEAR

Operation One City A special competition amongst the five military branches. The branch that has the most participating representatives—in the races or as volunteers—will be honored with a trophy and a donation made to a charity of their choice. This effort continues the One City Marathon’s commitment to charitable giving.

Tour De Newport News Guests and residents alike with discover the city by traveling on a designated bus filled with entertainment. The bus will take passengers to a range of official One City Marathon activities and participating tourist attractions such as local museums, bars, restaurants, and shops, all of which will be hosting special race-themed events.

FRIDAY, March 1

Health and Wellness Expo Marathon Kick Off Dance Party *New This Year* The two-day expo is the first stop for runners to pick up their runners Community members and runners will enjoy the first evening of packets and a fun place for families. The expo features over 30 Marathon weekend partying with a DJ, experiencing interactive different health, fitness, and apparel related vendors, games, free activities, in a festive atmosphere at the One City Marathon host hotel. health screenings, massages, giveaways, free fitness classes, cooking demonstration, and panel discussions on various health and wellness topics.

SATURDAY, March 2

Health and Wellness Expo Family Fun and Fit Day The second day of the expo continues with vendors, games, free Guests of all ages play sports, participate in sports clinics, take fitness health screenings, massages, giveaways, free fitness classes, cooking classes, play games, dance, enjoy arts and crafts, moon bounces demonstration, and discussions on various health and wellness topics. and more.

Women’s Forum and Beauty Lounge *New This Year* Pasta Dinner Three one-hour panel discussions featuring health, beauty, fitness Runners and guests spend the evening fueling up for the big race with experts and celebrities as panelists. The topics of discussion: Mental, an all you can eat pasta dinner. The event features a variety of pastas, Physical, and Spiritual Balance, Beauty and Fashion on Your Terms, live music, and dancing. and Navigating Life as a woman: personally, professionally, and financially.

SUNDAY, March 3

The Races Nautical Mile Runners are cheered on throughout race by area residents, A family favorite, with the Nautical Mile kids (both young and old) can businesses, and schools. They quench their thirst at volunteer-manned dash one nautical mile (1.15mi) through the streets of Newport News water stations positioned around the course. and finish in front of onlookers at the Victory Arch.

One City Marathon Maritime 8K Runners will begin their journey in the stunning setting of Newport Runners will begin their journey in the downtown area of Newport News Park where they will enjoy the allure of spring in a landscape as News, where the roots of Newport News Shipbuilding were established, historical as it is beautiful. From there the next 26.2 miles will include venturing 4.97 around the downtown area and finishing at the Newport the very best Newport News has to offer, finishing, and fittingly so, at News Victory Arch. the Newport News Victory Arch. The One City Marathon is a flat, fast, point to point course and also a Boston Qualifier. One City Celebration The weekend concludes with a concert and activities for both the One City Half Marathon *New This Year* community and the runners. Enjoy entertainment, food from food trucks, The One City Half Marathon is a new addition to the One City Mara- interactive activities, photo opportunities, and runner relaxation area thon. Runners will begin their journey at Menchville High School and featuring free runner massages, and post-race recovery area. run the final miles alongside the James River before crossing the finish line. The One City Half Marathon is a flat, fast, point to point course and the perfect distance for a runner looking for a challenge. possible special guests

Sanya Richards-Ross Jessica Sanchez Kelis Roger Olympic Gold Medalist, Reality Star, Entrepreneur American Idol Finalist Chef, Singer

Women’s Forum One City Celebration Concert Health and Fitness Expo Allison Janney Jada Pinkett Smith Carla Hall Actress Red Table Conversations Celebrity Chef of the Chew

Women’s Forum Women’s Forum Women’s Forum, Pasta Dinner sponsorship opportunities

Title Sponsor Major Partner Supporting Partner Mile Marker Partner Sponsor Benefits ($25,000) ($10,000) ($5,000) ($1,000) Named exclusive presenting sponsor of specified event ✓ ✓ Lounge at sponsored event ✓ Up to two (2) activation opportunities at Pre-race community events (Oct-Feb) ✓ ✓* ✓ Hotel attendee experience - sponsored welcome gift package - for marathon participants ✓ ✓ Sponsored water station ✓ ✓ Sponsored portable toilets ✓ ✓ Corporate giving opportunity (tax deductable) ✓ ✓ Booth space (10x20) at Health and Wellness Expo (pre-race event) ✓ ✓ ✓ Newport News TV appearance ✓ ✓ ✓ Featured Story in Newport News Now Newsletter (Readership of 65K) ✓ ✓ ✓ One page marketing opportunity in OCM 5th year Anniversary Commemorative Book ✓ ✓ ✓ (digital and print) Hosted live chat event on Facebook/Instragram ✓ ✓ ✓ Branded photo opportunities ✓ ✓ ✓ Complimentary race entries ✓ ✓ ✓ Tickets to Pre-race Pasta Dinner ✓ ✓ ✓ Inclusion in all paid media (radio, television, newspaper, etc.) ✓ ✓ ✓ Marketing as sponsor in pre-race advertising October- March ✓ ✓ ✓ (NNTV, printed materials, emails blasts, etc…) Prominent visibility on event website Prominent branding/signage around the race start/finish lines ✓ ✓ ✓ Logo on all sponsored merchandise and advertising, including race shirts ✓ ✓ ✓ Sponsored mile marker on race route ✓ ✓ ✓ ✓ Company name and logo hyperlinked on event sponsor webpage ✓ ✓ ✓ ✓ Mentions on event social media pages ✓ ✓ ✓ ✓

✓ ✓* Number of opportunities brand activation

SPONSORED PRE-RACE SOCIAL MEDIA LOUNGE COMMUNITY EVENT ACCOUNT TAKEOVER

NEWPORT NEWS TV ATTENDEE HOTEL BRANDED APPEARANCES EXPERIENCE PORTABLE TOILETS Call to customize your partnership opportunity

Owen Miller 757.926.3681 [email protected] RoShaundra M. Ellington 757-926-1838 [email protected]

2400 Washington Avenue 10th Floor | Newport News, VA 23607 | www.onecitymarathon.com

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