More foes than fans for rewrite Sep. 18, 1978 NRBA in ; RTNDA in Atlanta e

m BroadcastingThe newsweekly of broadcasting and allied arts OurSepia 47th Year 1978

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BB GAYLORD Broadcasting Company One of America's largest privately owned groups of radio and television stations.

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Grass Valley Group Field Offices: WEST; 4419 Van Nuys Blvd Ste 307, Sherman Oaks, CA 91403 (213) 990-6172. SOUTHEAST; 1644 Tullie Cir NE, Atlanta, GA 33029 (404) 321-4318 NORTH CENTRAL; 810 W Bristol St, Elkhart, IN 46574 (219) 264-0931. NEW ENGLAND & MID ATLANTIC; Station Plaza East, Great Neck, NY 11021 (516) 487-1311* SOUTHWEST; 2639 Walnut Hill Ln Ste 143, Dallas, TX 75229 (214) 358-4229. MIDWEST; 3858 N Lexington Ave Ste 374, Arden Hills, MN 55112 (612) 483-2594 Broadcasting,-,Sep 18 TheWeek in Brief

PROCESSIONAL Up to Capitol Hill last week marched a long line of witnesses to testify on the broadcast portion of the Communications Act rewrite. Van Deerlin tries to calm their fears. PAGE 23.

BEHIND THE MAN Jane Cahill Pfeiffer is named NBC chairman, and Goodman shifts to chairman of the executive committee. She helped broker the Silverman move to NBC, and she'll be reporting to him. PAGE 26.

HIRING AT CPB. The public broadcasting organization now has a new chairman and president. PAGE 30.

RADIO'S THREE BIG DAYS The NRBA fifth annual Teleprompter, Viacom pool resources. Papers were signed convention opens in San Francisco with 24 workshops last week for the largest cable system owner to buy 50% of and 78 exhibitors ready for more than 1,500 registrants. Showtime, a wholly owned subsidiary of Viacom that is heavily in- Lionel Van Deerlin and Lou Frey will put the rewrite on the volved in pay programing. The joint venture is effective Jan. 1. At Teleprompter executive opening luncheon menu. Complete agenda starts on the announcement (l -r): Bill Bresnan, vice president; Ralph Baruch, Viacom president; Russell Karp, PAGE 32. Exhibitor list commences on PAGE 38. Teleprompter president; Terry Elkes, Viacom executive vice presi- dent, and Jeff Reiss, Showtime president. PAGE 71. ABC RESTRUCTURES The network shuffles its executive deck with Shaw, Newi, Keever, Savage and agenda starts on PAGE 72. A list of 46 companies that Johnsdn in key new assignments. The owned stations will be exhibiting is on PAGE 76. division also is realigned. PAGE 48. RALLY AROUND FARBER The Reporters Committee for Freedom of the Press draws a turnout of journalists and DON'T TRESPASS A House -Senate conference top speakers to a Washington session. It focuses on the committee warns the FTC that its proposed restrictions New York Times reporter and the First Amendment. on children's advertising could pose constitutional PAGE 77. problems. PAGE 59.

FCC SURVIVES CHALLENGE An appeals court turns BULLISH ON TV BUYING New TVB compilations show down the protest of the United Church of Christ against that stock brokers are buying much more in television. the less restrictive equal -time stance of the commission. PAGE 59. PAGE 78.

REBUTTAL to PBS'S NEW SEASON The public network is putting its NBC declines comment on the suit of best programing foot forward in moves to meet the producers who feel that the networks unfairly shut the competition of the commercial networks and to attract a door on outside news and public affairs programers. However, ABC and CBS and proof. younger audience. PAGE 64. deny the charges offer PAGE 78.

'ROOTS' WINS AGAIN The ABC rerun walks away with NOW COMES THE FUN PART RTNDA will have a new the ratings in the Sept. 4 -10 week. PAGE 67. president this week when its convention closes -Paul Davis of WCIA(TV) Champaign, III. -but the hardest task of MARCH ON ATLANTA RTNDA mobilizes a record stepping up to that job, planning the convention, is now turnout for its convention that opens tomorrow. The entire behind him. PAGE 105.

Index to departments Changing Hands 56 For the Record 84 Profile 105 Broadcast Advertising. 59 Closed Circuit 7 Media 48 Programing 64 Broadcast Journalism. 72 Datebook 14 Monday Memo 20 Special Report 32 Business Briefly 10 Editorials 106 Open Mike 18 Stock Index 103 Cablecasting 71 Fates & Fortunes 81 Playlist 68 Top of the Week 23

Broadrnsbng is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc. 1735 DeSales Street. NW Washington. DC 20036 SeCond.class postage paid at Washmgton. DC and additional offices. Single issue S1 50 except special issues $2.50 Subscriptions. US. and possessions one year S35. two years S65. three years S90. Canadian and other international subscriptions add $12 per year US and possessions add S I40 yearly for special delivery. S90 for first class Subscribers occupation required Annually BrrndcasIng Ynnrbnnk S3750 Cabin Sourrnbnok S20 Acre's% tm; D,ai Arnund ho Chnnn,'Is 5225 (by mad. prepaid only $3) JUSTICE FOR ALLS EN MEMORIA Santos Rodriguez Shot in police custody July 24, 1973 Richard Morales Shot in police custody September 14, 1975 Joe Campos Torres Drowned in police custody May 5, 1977 Juan Zuniga Shot in police custody May 18, 1977

.- -111Itlx--door KENS -TV let viewers be the judge. The recent deaths of four Mexi- can Americans in Texas shared one penetrating documentary, "... And common link. Each was killed in Justice for All ". Through absorb- took top honors in the Texas Asso- the custody of lawmen. ing interviews and a dramatic pre- ciated Press Awards. The lawmen were tried and con- sentation of the facts, Channel 5 We're proud KENS -TV is a victed. What were their sentences? took viewers beyond the headlines Harte -Hanks station. This award - Was justice done? And what for an impartial look at the issues. winning effort exemplifies the progress, if any, had been made Many, including the American community responsibility in since the 1968 report of the U.S. Bar Association, were impressed broadcasting all our stations strive Civil Rights Commission on the by the documentary's treatment of for. And how well we live up to administration of justice and its emotionally- charged subject. As that responsibility is how we are Mexican Americans? a result, the ABA honored KENS- ultimately judged. KENS -TV in San Antonio faced TV with its prestigious 1978 Silver Opening new channels of understanding. those questions and sent the Gavel Award, citing the program's HARTE-HANkS COMMUNICATIONS, INC. reporter-cameraman team of Juan ability "to increase public under- ENS -T GROUP Vasquez and Joe Duncan to fmd standing of the American system of KENSTV. San Antonio. Texas; WTLV-TV, Jacksonville, Florida; the answers. The result was their law and justice." The program also I_ WFMY -TV, Greensboro, North Carolina. ClosedECircuit' Insider report: behind the scene, before the fact

line county and include households, persons, Robinson's second WARC mission Early morning 16 age /sex breaks, black, white and overseas in past two months. In July he Stanley E. Hubbard, pioneer broadcaster Spanish population, working women -all was among group attending meeting of and big newsmaker by virtue of affiliation demographics generally used. Plan is CITEL, communications arm of switch of his KSTP -TV Minneapolis -St. being worked out by committee headed by Organization of American States, in Rio Paul to ABC -TV from NBC -TV Hugh M. Beville Jr., executive director of de Janeiro. He described atmosphere there (BROADCASTING, Sept. 4, 11), is winning Broadcast Rating Council, and including as "workmanlike." strong endorsements for Distinguished representatives of both leading syndicated Service Award, highest honor bestowed by services, Arbitron and Nielsen. Still in National Association of Broadcasters. Mr. running for supplier: Market Statistics Hat in the ring Hubbard, 81, is chairman and chief National Planning Data Inc., New York; Len Hensel, WSM -AM -FM Nashville, who officer of Hubbard Broadcasting executive Corp., Ithaca, N.Y., and Westat, Rockville, relinquished National Association Inc., which also owns stations in New of Md. Broadcasters radio at Mexico and Florida. board chairmanship expiration term June, will try for One of handful of first generation of his last return to NAB board in elections this broadcasters still active, Mr. Hubbard, and Senatorial rewriter year. Representing NAB radio district six his his son Stanley S., president, control Senator Harrison Schmitt (R- N.M.), privately held corporation. Even before last term, Mr. Hensel this time will run at- member of Communications large for class -A market (500,000 or more call for DSA nominations went out last Subcommittee, has put staff to work on week, letters of endorsement for elder population) seat now held by Virginia Pate what may become another Wetter WASA(AM)- WIIDG(FM) been received at NAB of Havre de Hubbard had Communications Act rewrite. Although whose headquarters. NAB convention committee Grace, Md., term expires next perhaps inspired by House's effort, June. is expected to make its recommendation to senator wants to do something different. full board at meeting in Maui, Hawaii, Jan. He supports concepts of electronic mail 14 -19 DSA will be presented at annual and electronic funds transfers, would like Bitter harvest convention in Dallas, March 25 -28. to develop legislative framework to remove barriers to growth of When National Treasury Employes Union communications technologies. He has won right to represent FCC employes in Religion and education talked vaguely about possibility of negotiations with commission, one long- Denomination counters are at it again. nationwide electronic "highway" with time and close observer of that agency remarked that They note that if Anne P. Jones, now equal access for all vendors of video, audio Ferris administration had general counsel of Federal Home Loan and computer messages. succeeded in doing what Teamsters had Bank Board, makes it to FCC, it will place It's not clear where broadcasting fits into failed to do for years - "get a union into the commission." Latest fifth Catholic on seven- member agency. his scheme at this point. But it's reported repercussion of that Others are Chairman Charles D. Ferris, he isn't enamored of House bill's situation becomes evident today when Ms. Jones's leading supporter; Robert E. broadcasting treatment. He wants as little Stephen E. Schumacher, 34, joins FCC as labor Lee; James H. Quello, and Joseph R. regulation as possible, apparently isn't relations officer -new position that had to be created won Fogarty. (Ms. Jones and Chairman Ferris interested in such things as tighter after union bargaining rights. He has background were classmates at Boston College Law ownership limitations. It will be next year in labor negotiations, joins commission School; Mr. Fogarty also is Boston before his bill materializes -if at all. from alumnus.) Treasury Department's Bureau of Public Margita E. White, who has not Debt. Union organizing was precipitated slackened her drive for reappointment to Warming up for WARC by Chairman Ferris's unilateral effort, just after assuming job last year, to change Republican vacancy, is Episcopalian. U.S. officials for preparing next year's commission's working hours. Failure to Abbott Washburn is Unitarian and Tyrone World Administrative Radio Conference check first with employes made them Brown Methodist. Tipton Stringer have returned from Moscow encouraged receptive to union's blandishments. Huntley, Montana Republican who was in by talks with opposite numbers from Washington last week in futherance of her Soviet Union's ministry of own candidacy, is Presbyterian. communications. Glen O. Robinson, University of Virginia professor and Compared to what? former FCC commissioner who will head Without analyzing complexities of strike Ratings breakthrough U.S. delegation, said three days of talks that has immobilized New York's three big Efforts to eliminate one fundamental were carried out in "spirit of cooperation." dailies, local and national advertisers (as reason for different rating services Although there are differences in position well as newspaper readers) are seeking sometimes producing widely dissimilar of two countries, he said, to large extent clues that might indicate end of work results are heading into home stretch. they are on parallel tracks. Both, he said, stoppage that began Aug. 9 over Leaders in move to get single set of appear to be interested in marginal pressroom featherbedding. Strike, which universe estimates for use by all, instead improvements in table of allocations, not has provided both radio and television of all working from different sets, say radical changes. stations in nation's largest metropolis with they've narrowed field of prospective One problem- ironic in view of substantial windfall, is being compared to suppliers to three and will make final criticism Mr. Robinson has received for 1975 shutdown (also over pressman choice by Oct. 1. Winner is to deliver by not working full time at WARC job -is featherbedding) at Washington Post. It ran mid -1979 population estimates as of Jan. that Soviets are not as far along as U.S. in for 14 weeks -until Feb. 16, 1975. But in 1, 1980, when they would be put into use. WARC preparations. As result, they Washington, only competitive Estimates, for use in TV and radio, were not prepared to offer proposals on newspaper- Star -continued publishing, network and local, will be county by some issues. Moscow trip was Mr. and made substantial temporary gains.

Broadcasting Sep 1a 1979 7 We the TCR-100A p a random. OR and instant cartridge identification. To give you more video freedom. The TCR -100 and TCR -100A cartridge recorders The "cart" is really a workhorse. have made programming easier for more than The basic TCR -100A fills many programming 200 TV stations -and now the "cart" from RCA needs. Material is dubbed onto cartridges just is better than ever. once, regardless of the number of airings. There's As you may have seen at NAB '78, we've no daily spot reel to assemble and break down. added a microprocessor- automated program- So, the "cart" frees a reel -to -reel VTR and its mable random play Now, option. the "cart "can operator for profitable production duties. deliver automated station breaks with even Since the TCR -100A is an operator-oriented greater ease. machine, cartridges can be made with the press of a button. Film spots and reel -to -reel material Microprocessors and bar code can be dubbed onto cartridges quickly and easily. labeling give you hands -off station breaks with improved More video freedom equipment. accuracy and simplicity. Only from RCA. The TCR -100A holds up to 22 cartridges, each The automated "cart" is just one of many new containing up to 3 minutes' worth of spot or video freedom products from RCA. Now, you can program material. With the automation option, have new compactness, versatility and stability in the carts are bar code labeled for instant identifi- cameras, reel -to -reel VTRs, mobile vans, cation. They may be placed in the TCR -100A at antennas, transmitters -in everything you need random, wherever there is an opening. Micro- for quality television. processors, communicating with your station's For full details, see your RCA Representative, central computer, select and program cartridges or contact RCA Broadcast Systems, Building 2 -2, in their correct sequence, automatically. If last - Front & Cooper Sts., Camden, NJ 08102. minute changes are needed, they can easily be made. And the TCR -100A may be manually operated as well. RC,' ®® a» »°J Business Briefly

Pringle Dixon Pringle, Atlanta, will buy TV only spots in about 20 markets during fringe and prime time. Target: adults, 18 -34.

Golden Grain Food products group Van Raalte Hosiery manufacturer on its pantyhose in three -month highlights its Rice -A -Roni mix in eight - focuses in Keller month TV push beginning in early TV push beginning October. place spots October. Vantage Advertising, San Crescent, Evansville, Ind., will time. Target: Francisco, will place spots in about 55 in 26 markets during fringe markets during fringe and day time. women, 18 -49, and working women. Target: women, 18 -49. Northern Petrochemical Midas Muffler manufacturer schedules Manufacturers of Peak antifreeze and coolant arranges three -week TV drive four -week TV campaign starting in mid - October. Wells, Rich, Greene, New York, starting in early October, Stern, Walters & launches market -by- market TV roll -out in will buy spots in at least 50 markets Simmons, Chacago, will handle spots campaign starting in mid -September. during prime and fringe time. Target: men, 20 -25 markets during prime time. Target: Benton & Bowles, New York, will handle 25 -54. men, 18 and over. spots in 30 states east of the Rockies Appliance manufacturer during day, early fringe, prime and prime Amtrak National Railroad Passenger Caloric features its stoves and ranges in six -week access time. Target: total women. Corp. will start eight -week TV promotion TV promotion starting in late September. beginning in late September. Needham, Linen Curlers Linen curler Creamer, New York, will buy spots in 12 Harper & Steers, New York, is buying manufacturer prepares three -week TV markets during fringe and prime time. spots in 34 markets during fringe and drive beginning in late September. A. Target: women, 25 -54. prime time. Target: adults, 18 and over. Eicoff & Co., Chicago, is arranging spots in about 15 markets during all dayparts. Pizza Hut Restaurant chain slates one - Quality Bakers of America Target: total women. month TV flight starting in late September. Marketers of Sunbeam bread products Colgate - Palmolive Company plans four -week TV flight for its Cold Power detergent starting in early October. Norman, Craig & Kummel, New York, will schedule spots in 20 markets during day and fringe time. Target: women, 18 -49. THIS IS A HIGHLY UNCONVENTIONAL AD American Cyanamid Consumer products division highlights its Lemon - Sol freshener in seven -week TV test In my 18 years as a talk -show host I have met dozens of beginning in late September. Bozell men and women who they should & enthusiastic young think Jacobs, New York, will select spots during have their own show and carry tapes to "prove" it. fringe and prime time. Target: total women.

In all those years I have been inspired to action only this Mattel Toy manufacturer features its once. Steve Gilbert, who gave up co- ownership of a suc- electronic games in two -week TV buy cessful construction company to spend full time trying to get starting this week. Ogilvy & Mather, Los Angeles, is handling spots in 21 markets into broadcasting, made me listen to his tapes. I instantly en- during late fringe time. Target: men, couraged him, hired him, and made it my mission to help 18 -49, and teen -agers. him. Prince Macaroni Food products group schedules three -month TV campaign Steve is clearly ready for important air time of his own. If beginning in late September. Venet you represent a substantial station in a substantial market Advertising, New York, will place spots in looking for an unusually powerful and imaginative inter- Chicago, Detroit, Philadelphia, Pittsburgh, New York and New England markets viewer /call -in /talk -show program, I'd like you to meet Steve during day, fringe and prime time. Target: or listen to his interviews. women, 18 -49. Pontiac Auto maker places one -week Either write me, BARRY FARBER, Box 121, Times Square TV drive starting in late September. Station, New York, N.Y. 10036, or call 212 787 -21 10. D'Arcy -MacManus & Masius, Troy, Mich., will slot spots in 30 markets during fringe time. Target: total men. Pabst Brewery launches 10 -week TV promotion beginning this week for its Blue Ribbon beer. Young & Rubicam, New

Broadcasting Sep 18 1978 10 &SF RLEY The nationwide uperiority of 'Laverne & Shirley" is astounding... compared to the average situation comedy or the average regular primetime program it shows a tremendous advantage in all key demographics.

DOMINANCE ACROSS THE NATION! (Ratings %) HH W18 -49 W18 -34 M18 -49 M18 -34 TEENS KIDS LAVERNE & SHIRLEY 28.5 25.5 26.9 17.6 19.3 27.2 34.6 AVERAGE SITCOM 19.5 14.7 14.9 11.5 11.7 13.8 14.2 THE GIRLS' ADVANTAGE +46% +73% +81% +53% +65% +97% +144%

LAVERNE & SHIRLEY 28.5 25.5 26.9 17.6 19.3 27.2 34.6 AVERAGE PRIMETIME PROGRAM 18.3 13.8 13.5 11.9 11.6 11.3 10.7 THE GIRLS' ADVANTAGE +56% +85% +99% +48% +66% +141% +223%

Source: NTI NAD TOTAL U.S. AUDIENCE /February, May, November Average /February 1976 through May 1978

PARAMOUNT TELEVISION DOMESTIC SYNDICATION

* Gull - Western it Company York, will select spots in 85 markets equipment division in four -week radio during fringe and prime time. Target: total Rep appointments flight beginning in mid -October. D'Arcy- men. MacManus & Masius, Minneapolis, will KPMC(AM) Bakersfield, Calif., and buy spots in about eight markets General Mills Food products group WLGM(AM) -WJJS(FM) Lynchburg, including Houston, Los Angeles and features its Bisquick biscuit mix in six - Va.: Bernard Howard & Co., New Milwaukee. Target: men, 35 -64. week TV drive beginning in mid - York. September. Needham, Harper & Steers, WPTR(AM)- WFLY(FM) Albany - Ovaltine Food products group slates Chicago, will prepare spots in eight West Schenectady -Troy, N.Y.: Eastman four -week radio push beginning in late Target: Coast markets during fringe time. Radio, New York. October. TBWA/Baron, Costello & Fine, total women. New York, will seek spots in eight markets KPLV(FM) Pueblo, Colo.; WODE(AM) Antacid gets four -week TV including Cleveland, Dallas and Seattle. Brioschl Albany, Ga.; WDJZ(AM) Bridgeport, flight beginning in early October. Chalek Target: women, 18 -49. Conn. and WORC(AM) Worcester, & will arrange spots in Dreyer, New York, Mass.: Savalli /Gates, New York. State of West Virginia Office of 21 markets during fringe and prime - Economic and Community development access time. Target: adults, 35 and over. WSSC(AM) Sumter, S.C.: Jack Bolton Associates, Atlanta. schedules two -week radio test beginning Andrea Raab Cosmetics manufacturer in late September. Fahlgren & Ferriss, slates four -week TV push starting in early Pittsburgh, will use spots in Baltimore, October. Kurtz & Tarlow, New York, will Columbus, Ohio, and Pittsburgh. Target: buy spots in two markets during all push starting in early October. Ketchum, adults, 18 and over. dayparts. Target: women, 25 -54. MacLeod & Grove, Pittsburgh, will schedule spots in 32 markets including Savings Bank Association of Conn. Castle Toy manufacturer arranges Baltimore, Detroit, New Orleans and New Group arranges two four -week radio seven -week TV buy beginning in mid - York. Target: adults, 25 -54. flights starting in October. Quinn & October. Richard & Edwards, New York, Johnson, Boston, will buy spots in 10 Southwestern Bell Telephone will seek spots in at least 15 markets Connecticut markets including company prepares eight -week radio during all dayparts. Target: children, 2 -11, Bridgeport and New Haven. Target: campaign beginning in late September. teen -agers and adults, 18 -49. adults, 25 -54. D'Arcy- MacManus & Masius, St. Louis, will arrange spots in 32 markets including Canadaigua Wine group slates seven - Dallas Mo. Target: Radio only and Kansas City, week radio drive beginning in October. women, 25 -49. Helfgott, Towne & Silverstein, New York, Geo. Hormel Meat products group will set spots in 30 markets including American Hardware Supply highlights its Little Sizzlers and Black Chicago. Target: adults, 25 -49. Hardware group sets three -week radio Label bacon in four -week radio promotion Taylor Wine -group launches six -week starting in mid -October. BBDO, radio push beginning in early October. Minneapolis, will select spots in Atlanta, Kenyon & Eckhardt, New York, will handle PRODUCERS OF: STAR TRAK WITH Dallas and Minneapolis. Target: women, spots in 24 markets including Baltimore, CANDY TUSKEN DR. DEMENTO 25 -49. Miami and Los Angeles. Target: adults, NATIONAL ALBUM COUNTDOWN 18 -49. THE SOUND OF MOTOWN IN Rosarita Mexican food products group arranges six -week radio buy beginning in HOLLYWOOD WITH DARCEL Amana Appliance manufacturer slates 12 H O U R S O F C H R I S early October. Dailey & Associates, Los T M A S six -week radio drive starting in late Angeles, will place spots in six markets September. Grey- North, Chicago, will including San Diego, San Francisco and place spots in six markets including Los Phoenix. Target: women, 18 -49. Angeles and San Francisco. Target: 3M Company focuses on its office adults, 25 -54.

BAR reports television- network sales as of Aug. 27

ABC $884,043,000 (36.3 %) CBS $803,623,900 (33.0 %) O $747,009,900 (30.7 %) Total Total minutes dollars week week 1978 total 1977 total change ended ended 1978 total dollars dollars from Day parts Aug. 27 Aug. 27 minutes year to date year to date 1977

Monday -Friday Sign -on -10 a.m. 158 $ $930,300 4,916 S $35,011,100 $ $30.633.500 +14.2 Monday- Friday Io a.m. -6 p.m. 1,022 15,154,800 34,632 546,571,600 491,434,900 +11.2 Saturday- Sunday Sign -on -6 p.m. 296 6,068.000 10,461 254,010,300 230,464,000 +10.2 Monday -Saturday 6 p.m. -7:30 p.m. 100 3,192,600 3,476 137.824,600 121,012,100 +13.9 10960 Wilshire Blvd. Sunday Los Angeles, CA 90024 Suite 902 (213) 479 -7713 6 p.m.-7:30 p.m. 18 737,200 707 39.030,000 34,418,900 +13.4 Monday -Sunday wESTWOO 7:30 p.m. -11 p.m. 406 29,147,700 14,147 1,259,363,200 1.112,911,000 +13.2 Monday- Sunday 11 p.m.-Sign-0 406 29,147,700 14,147 1,259,363,200 1,112,911,000 +13.2

Total 240 $5,581.300 7,530 $162.866,000 $150,252,700 +8.4

Source: Broadcast Advertisers Reports

Broadcasting Sep 18 1978 12 50,000 w/1070 '100,000 w/94. 5

BIRMINGHAM 5,000 w/570 100,000 w/94.5

SYRACUSE Proudly Announce the Appointment of

Dedicated to the Principles of Advertising Effectiveness and In -depth Service for its Select list of Quality Radio Stations. Datebook 5

indicates new or revised listing Center, San Diego. Contact: San Diego County Sept. 29- National symposium on Teacher Guides to Amateur Radio Council, P.O. Box 82642. San Diego Television parent participation TV workshop project. 92138. sponsored by WRCTV Washington. FCC Commis- This week sioner Abbott Washburn will be keynote speaker. Sept. 22 -24 -Maine Association of Broadcasters L'Enfant Plaza hotel- Washington. meeting. Rockport, Me. Sept. 17- 20- Broadcast Financial Management As- Samoset Sept. 29- Society of Broadcast Engineers regional sociation's 18th annual conference. Dunes hotel and Sept. 23 -House Communications Subcommittee convention. Syracuse (N.Y) Hilton Inn. Information: C.F. country club. Las Vegas. field hearing on Communications Act rewrite. U.S. Mulvey, WIXT(TV) Syracuse. Sept. 17- 20- National Radin Broadcasters Associ- Court of Appeals building. New Orleans. Sept. 29-30-50th annual "Ruffian Reunion" to ation annual convention. Hyatt Regency Embarcadero Sept. 24 board of -28 -CBS Radio Affiliates direc- celebrate WRUF(AM) Gainesville. Fla., 50th year. Uni- hotel, San Francisco. tors meeting. Arizona Biltmore hotel, Phoenix. versity of Florida, Gainesville. Sept. 18 -19- National Association of Broadcasters Sept. 24- 28- Southern Show of Southern Cable Sept. 29 -Oct. 1 -West Central area regional meet- seminar on directional antennas. Airport Holiday Inn, 7èleuision Association. Marriott motor hotel, Atlanta. ing. American Women in Radin and 7èlevision. Hilton Cleveland. Information: Otto Miller. SCTA. P.O. Box 465. Plaza Inn, Kansas City Mo. Tuscaloosa, Ala. 35401. Sept. 18 -20 -First national conference of action line Sept. 29 1-Massachusetts Broadcasters Asso- writers and broadcasters under sponsorship of Corn- -Oct. ciation convention. Speaker: Representative Edward J. ing Glass Works. Esther Peterson. special assistant to Markey (D- Mass.), member of Communications Sub- the President for consumer affairs, will be keynote Also in September committee: Marion Stephenson, vice president, NBC speaker. Corning. N.Y. Radio: James Gabbert, president. National Radio Sept. 25 Council of Better Business Bureaus Sept. 20- Season's first newsmaker luncheon of In -27- Broadcasters Association. Sheraton Tara. Framingham. eighth national assembly. Theme will be "Advertising tern ational Radio and 7èleuision Society with address Mass. and the Public Interest' Among speakers and partici- by FCC Chairman Charles Ferris. Waldorf Astoria pants will be Leonard Matthews, Young & Rubicam Western area regional meeting, hotel. New York. Sept. 29 -Oct. 1- National: Alfred R. Schneider, ABC: Barton Cummings, American Women in Radio and 7èlevision. Huntley Sept. 20 -22 -Radio 7èleuision News Directors As Compton Advertising; Howard Bell. American Adver- Lodge, Big Sky, Mont. sociation international conference. Atlanta Hilton. tising Federation: James C. Nelson, Hoefer. Dieterich & Sept. Deadline for entries in Atomic Industrial Brown: Charles Stuart. Bank of America; Karl Koss, 30- Sept. 20 -22 -Fall meeting of Minnesota Broad- Forums Forum Awards for significant contributions by General Electric; Ray D. Genette, Chevron USA: Archa casters Association. John Summers. National Associ- news media to public understanding of atomic energy. A. Knowlton, General Foods; William A. Dyer Jr.. In- ation of Broadcasters executive vice Information, entry forms: Mary Ellen Warren, Al F 7101, president, and dianapolis Newspapers: and Kenneth Schwartz, Opin- Earl Stanley of Dow, Lohnes & Albertson will speak. Wisconsin Avenue, Washington 20014. or Myra ion Research Corp. Allen Neuharth, Gannett Co., will Holiday Inn, Bemidji. Minn. Shaughnessy, AIF 103 Park Avenue South, New York be featured speaker. Francis hotel, San Francisco. St. 10017. Sept. 21 -22- Consultation on "Communications Sept. 25- 29- Seventh International Broadcasting and the Church :' sponsored by The Communications convention, sponsored by Electronic Engineering As- Commission, National Council of Churches. Speakers sociation, Institution of Electrical Engineers, Institute will include FCC Commissioner Abbott Washburn, October of Electrical and Electronics Engineers, Institution of Representative Richard L. Ottinger (D -N.Y..) and Dr. Electronic and Radio Engineers, Royal 7èleuision Oct. 1- Deadline for entries. U.S. 7èlevision Commer- Paul Stevens, Radio and Television Commission. Society and Society of Motion Picture and 7èlevision ciala Festival. Information, entry forms: 1008 Bellwood Southern Baptist Convention. The Interchurch Center, Engineers. Wembley Conference Center, London. Avenue, Bellwood. III. 60104; (312) 544 -3361. 475 Riverside Drive, and the Kellogg Center of Colum- bia University, New York City. Sept. 28- American Council for Better Broadcasts Oct. 1.3- Conference on "Instant Info: Survival Com- public conference, "TV Is a Member of Your munications in a Changing World;' sponsored by In- Sept. 21- 22- Annual broadcast symposium of Family'United Seminary, Dayton, Ohio. Information: ternational Association of Business Communicators IEEE Broadcast, Cable and Consumer Electronics ACBB. 120 East Street, Madison, Wis. district 6. Jantzen Beach Thunderbird hotel, Portland. Society. Wilson 53703. Washington hotel, Washington: Information: Ore. Information: Scott Guptill, 503 226 -8520. Ogden Prestholdt. (202) 296 -2315. Sept. 28 -28 -CBS Radio Network Affiliates conven- tion. Arizona Biltmore hotel, Phoenix. Oct. 1- 3- Pacific Northwest Cable Communications Sept. 22- 23- Common Carrier Association for Association convention. Outlaw Inn, Kalispell, Mont. 7èlecommunications second annual multipoint dis- Sept. 27- 28- National Association of Broadcasters/ tribution service seminar. Marriott Twin Bridges hotel, NABOB seminar for black stations owners. NAB head- Oct. 2- Deadline for comments on FCC inquiry into Washington. Information: Richard L. Vega. (301) quarters, Washington. fund -raising for educational broadcasting stations 728 -6697. (Docket 21136). Replies are due Nov. 1. Sept. 27 -30 -Fall meeting. Pennsylvania Cable Sept. 22-24-Southwest area regional meeting, 7èleuision Association. Host Inn. Harrisburg. Pa.. Oct. 3 -5- Eighth annual conference of Western Edu American Women in Radio and 7èleuision. Fairmont cational Society for 7èlecommunications. Red Lion Inn, Sept. 28 Midwestern chapter convention of Na- hotel, New Orleans. -29- Sacramento. Calif. Contact: Doree Steinmann, Con - tional Religious Broadcasters. Hyatt Regency, In- sumnes River College. Sacramento 95823. Sept. 22-24-American Radio Relay League's 24th dianapolis. Information: Ken Hettinga, Box 212, Su - national convention. Town and Country Convention ing, Wis. 54174. Oct. 3 -5 -Third annual conference on communica- tions satellites for public service users, sponsored by the Public Service Satellite Consortium. Washington Hilton. Information: Polly Rash, PSSC, 4040 Sorrento Valley Boulevard, San Diego. 92121.

Oct. 4 -5 -Ohio Association of Broadcasters license - renewal workshop and fall convention. Speakers will ONLY FOUR RAD 10 REPS include Representative Tom Luken (0 -Ohio) and Jane Pauley of NBC -TV. Marriott East, Columbus, Ohio. HAVE OFFICES IN 13 OR MORE CITIES Oct. 4 -5 -Third annual conference on satellite com- munications for public service users, sponsored by Public Service Satellite Consortium. Speakers will in- BLAIR, EASTMAN, KATZ AND clude Secretary of Interior Cecil Andrus; Henry Geller, National Telecommunications and Information Admin- istration; FCC Commissioner Joseph Fogarty and James Fellows. National Association of Educational Broadcasters. Washington Hilton hotel, Washington. PRO Meeker Radio Oct. 4 -8- National Association of Broadcasters A DIVISION OF PRO TIME SALES, Inc. television code board meeting. Harbor Town. Sea Pines Plantation, Hilton Head Island, S.C. 441 LEXINGTON AVENUE, NEW YORK, N.Y. 10017 (212) 687 -3380 Oct 4- 8- Nevada Broadcasters Association annual THE ACHIEVERS convention. Hyatt -Tahoe, Lake Tahoe. Nev Oct. 5 -Forum on the development and application of

Broadcasting Sep 18 1978 14 "But Mr: Carruthers, you said you needed forty Xeroxes?'

Mr. Carruthers used our name as "Xerox duplicator" or "Xerox And if you use Xerox properly, incorrectly. That's why he got 40 copier." you'll get exactly what you want, Xerox copiers, when what he really And should only be used as a noun too. wanted was 40 copies made on his when referring to the corporation P.S. You're welcome to make 40 Xerox copier. itself. copies or 40 photocopies of this ad. He didn't know that Xerox, as a If Mr. Carruthers had asked for 40 Preferably on your Xerox copier. trademark of Xerox Corporation, copies or 40 photocopies made on his should be followed by the descriptive Xerox copier, he would have gotten word for the particular product, such exactly what he wanted. XEROX a marketing information system, sponsored by Acker. taring Research Foundation, Business Advertising Re- search Council. Headquarters of Cincinnati Inc. ki@cgingt Oct. 5 -New deadline for replies in FCC's pro- posed rulemaking on multiple ownership of TV's Sept. 17- 20- National Radio Broadcasters As- Feb. 4 -7, 1979 -Association of Independent (Docket 78 -101). Deadline was Sept. 5. sociation annual convention. Hyatt Regency Em- Thlevision Stations annual convention. Shoreham barcadero hotel. San Francisco. Future conven- hotel, Washington. Oct. 5 -8- Eastern chapter convention of National tions: Oct. 6 -8. 1979, Washington Hilton hotel, Religious Broadcasters. Speakers will include former Washington; Oct. 5 -8, 1980, Bonaventure hotel, March 9 -14, 1979 - National Association of FCC Chairman Richard Wiley and George Gallup. Los Angeles; Sept. 20 -23. 1981, Marriott hotel, Thlevision Program Executives conference. MGM Pinebrook Bible Conference Center, East Stroudsburg, Chicago. Grand hotel, Las Vegas Future conferences: Feb. Pa. Information: NAB. Box 2254R, Morristown, N.J. 15 -20, 1980, Hilton, San Francisco; Feb. 13 -18, 07960. Sept. 17 -20- Broadcast Financial Management 1981, New Orleans. Association 's 18th annual conference. Dunes hotel Oct. 8- 7- Florida Association of Broadcasters fall and country club, Las Vegas. 1979 conference will March 25 -28, 1979- National Association of conference and management seminar. Tallahassee be Sept. 16 -19 at Waldorf Astoria. New York, 1980 Broadcasters annual convention. Dallas. Future Hilton. conference will be Sept. 14 -17 at Town and Coun- conventions: New Orleans, March 30 -April 2, try hotel. San Diego. 1980; Las Vegas, April 12 -15, 1981; Dallas, April Oct. 6 Southern area regional meeting, -8- American 4 -7. 1982; Las Vegas, April 10 -13, 1983: Atlanta. Women in Radio and Thlevision. Royal Plaza, Lake Sept. 20-22 -Radio Thlevision News Directors March 18 -21, 1984; Las Vegas. April 7 -10, 1985; Buena Vista. Fla. Association international conference. Atlanta Kansas City. Mo., April 13 -16. 1986; Atlanta, April Hilton hotel. 1979 conference will be at Caesar's Oct 8- Kentucky CATV Association fall conven- 5 -8. 1987. 9- Palace, Las Vegas; 1980 conference will be at tion. Representative Lionel Van Deerlin (D- Calif.) will Diplomat hotel, Hollywood-by-the-Sea. Fla. April 20 -28, 1979 -TV's 15th annual in- be banquet speaker. Hyatt Regency hotel, Lexington, -MIP ternational marketplace for producers and dis- Ky. Sept. 25 -29- Seventh International Broadcast- ing convention, sponsored by Electronic tributors of TV programing. Cannes, France. Oct. 11 -New England Cable Thlevision Association Engineering Association, Institution of Electrical May 20 -23, 1979 National Cable Thlevision fall meeting. Sheraton -Regal Inn, Hyannis, Mass. - Engineers, Institute of Electrical and Electronics Association annual convention. Las Vegas. Future Oct. 11- 13- Indiana Association of Broadcasters Engineers, Institution of Electronic and Radio conventions: Dallas, April 13 -18, 1980; 1981 site fall meeting. Brown Country Inn, Nashville, Ind. Engineers, Royal Thlevision Society and Society of toa be selected; Washington, April 3 -6, 1982 (ten- Motion Picture and Television Engineers. tative). Oct. 12- Network president's luncheon, sponsored Wembley Conference Center, London. by Boston /New England chapter of National Academy May 27 -June 1, 1979 - Montreux International Oct. 28 -Nov. of Thleuision Arts and Sciences. Forum participants 2-National Association of Educa- Thlevision Symposium and Thchnical Exhibit. tion Broadcasters annual convention. will include James E. Duffy, ABC Television Network, Sheraton Montreux, Switzerland. Park hotel. Washington. Lawrence Grossman, Public Broadcasting Service; June 5-9, 1979 -American Women in Radio Robert M, NBC Television Network, and James H. Ott. 29 -Nov. 3- Society of Motion Picture & and 7Meuision 28th annual convention. Atlanta Rosenfield, CBS Television Network. Anthony's Pier 4 Thlevision Engineers 120th technical conference Hilton. Restaurant. Boston. and equipment exhibit. Americana hotel, New York. June 8 -10, 1979 - Broadcast Promotion Asso- Oct. 12- 13- National Association of Broadcasters ciation 24th annual seminar. Nashville. fall conference. Boston Marriott. Nov. 13-15 7ilevision Bureau of Advertising - American annual meeting. Continental Plaza hotel, Chicago. June 8-13, 1979 - Advertising Fed- Oct. 12- 13- Regional convention and equipment eration annual convention. Hyatt Regency hotel. exhibit of Pittsburgh chapter, Society of Broadcast Nov. 15.18- National convention of Society of Washington. Howard Professional Journalists, Sigma Delta Chi. Hyatt Engineers. Johnson motor lodge, Monroeville, Sept. 24, 1979 -Start of World Administrative Pa. House, Birmingham, Ala. Radio Conference for U.S. and 152 other member Nov. 28- 29- Association Oct. 12- 15- Missouri Broadcasters Association fall of National Advertisers nations of International 7hlecommunications convention. Camelback Inn, meeting. Ramada Inn. Columbia. Mo. Scottsdale, Ariz. Union. Geneva. Oct. 12- 15- Annual national meeting of Women In Communications Inc. Among speakers: Jack Landau of Reporters Committee for Freedom of the Press; Oct. 17- Broadcast Town Meeting for public, spon- Oct. 24 -28- Symposium on "The Future of Gov- Jane Trahey, author of "Jane Trahey on Women and sored by National Association of Broadcasters. ernment Electronics" conducted by Electronic Indus- Power;' and Nina Totenberg, legal affairs corre- Charlotte, N.C. tries Association's Government Requirements Com- spondent, National Public Radio. Detroit Plaza hotel. mittee. Hyatt House hotel, Los Angeles International Oct. 18 -19 -24th annual Broadcast clinic, coordi- Airport. Oct. 13 -15- Northeast arena regional meeting. nated by University of Wisconsin -Extension. Clinic will American Women in Radio and 7tleuision. Marriott/ include discussions by FCC officials and displays by Oct. 25- 27- 7innessee Association of Broadcasters Eastman Conference Center, Rochester, N.Y. equipment manufacturers. Madison, Wis. annual convention. Hyatt Regency, Memphis. Oct. 14 -Radio 7klevision News Directors Associ- Oct. 19- 20- National Association of Broadcasters Oct. 25 -27 -Fall convention, Kentucky Broadcasters ation region 13 meeting. Sheraton hotel, Fre- fall conference. Hyatt Regency hotel (downtown), Association. Hyatt Regency, Lexington. Ky. dericksburg, Va. Contact: Ted Landphair, WMAL(AM) Chicago. Oct. 25- National Broadcast Association for Washington. 27- Oct. 20 -22 -East Central area regional meeting. Community Affairs annual meeting. Copley Plaza Oct. 1 5-North Carolina Association of Broad- American Women in Radio and Thlevision. Water hotel, Boston, Information: Paul LaCamera, WCVB -TV casters meeting. Radisson Plaza hotel, Charlotte, N.C. Town Hyatt House, Chicago. Needham, Mass. 02192. Oct. 15- Deadline for entries for Martin R. Oct. 22 -24 -Fall meeting of New York State Cable Oct. 28- Meeting of Connecticut Broadcasters Gainsbrugh Awards for broadcast coverage of eco- Thlevision Association. Kutcher's Country Club, Mon- Association. Sonasta hotel, Hartford. Conn. nomic significance Four categories: individual station ticello. N.Y. Oct. 26.27- National Association of Broadcasters production for radio, network or group owner produc- Oct. for fall conference. St. Francis hotel, San Francisco. tion for radio, individual station production for TV net- 23- Deadline comments on FCC inquiry into broadcasters' practices involving work or group owner production for TV Material must public service an- Oct. 27-29-Mideast area regional meeting, Ameri- nouncements. Questions cover factual issues on pre- have been broadcast between Sept. 1, 1977, and Aug. can Women in Radio and Thlevision. Sheraton -Park, sentation 31, 1978. Entry forms: National Dividend Foundation of PSA's and roles PSA's could or should play Washington. (Docket 78 Inc. 100 East 17th Riviera Fla. -251). Replies due Nov. 11. Street, Beach, 33404: Oct. 27 Second annual National Student (305) 845.6065. -29- Oct. 23- Deadline for comments (Nov. 11 for replies) Broadcasters Convention, sponsored by WUMB and in FCC's inquiry into whether requirements Oct. 18- Deadline for comments on FCC proposal to specific University of Massachusetts. Sheraton -Boston hotel. expand the ascertainment primer for broadcast should be imposed regarding airing of public service Information: Nancy Aquinde, (617) 282 -2074. announcements 78.51). FCC. renewal applicants to require licenses to contact all (Docket Washington. Oct. 29 -Nov. Society of Motion Picture & 7llevi- significant elements and institutions in communities, 3- Oct. 23 -24 -South Central regional technical con- sion Engineers convention. Americana hotel, New even if not on primer's community leader checklist. ference of the Society of Cable Thlevision Engineers. York. Replies Nov. 15 (Docket 78 -237). Six other conferences will be held at other locations around the country throughout Oct. National Association of Broadcasters Oct. 18.17- Advertising Research Foundation an- 1978 and 1979. This 30- 31- first meeting will fall conference. Brown Palace hotel, Denver. nual conference. Waldorf -Astoria, New York. concentrate on CATV construction. Hilton Airport. Nashville. Oct. 18-17 -National Association of Broadcasters fall conference. Atlanta Omni hotel Oct. 23 -25- Fourth International Conference on Digital Satellite Communications, sponsored by In- November Oct. 18- 17- Southwest chapter convention of Na- telsat 7Eleglobe Canada, Canadian Society for Electri- tional Religious Broadcasters. Sheraton- Century cal Engineering and Canadian Region of the Institute Nov. 1 -Broadcast Town Meeting for public, spon- hotel, Oklahoma City. Information: David Webber, P.O. of Electrical & Electronics Engineers, Montreal. sored by National Association of Broadcasters radio Box 1144. Oklahoma City 73101. and TV boards. Duluth, Minn. Oct. 24- Second annual "State of the Art" convention Oct. 18- 19 -7txas Association of Broadcasters of the Kentucky chapter of the Society of Broadcast Nov. 1 -Deadline for comments on FCC inquiry into Engineering (16 -17) and management (18 -19) con- Engineers. Ramada Inn Bluegrass Center, Louisville. children's television programing and advertising prac- ference. Galleria Plaza, Houston. Kv. tices (Docket 19142). Replies due Dec. 15.

Broadcasting Sep 18 1978 16 American International Television Ai Tv

PRESENTS

FEATURING O

1 26 HALF HOURS, OF COLOR, MUSIC, RD _WERE FULL CLE Wilkes-Barre MOVEMENT, MOOD, MAGNETISM! Scranton VNtI York KTTV New Charleston Les Angeles *RD Hunts toit. _KSTU Chicago KVW Salt la _WDRB Twiggy hosts an exciting in- concert Phra WIVI Phislato Louisville _WAVY program featuring the most Boston KRON IHortolkod WpIV News San Francisco NewP _WGAL ` popular musical groups WTTG z petroil D.0 Harrisburg ¡ng ton, WUAB and single artists. Wash York Cleveland CAE Lebanon WT 4I ¡Ile Pittsburgh _KW Knoxv _WIXT Her unique personality _WALA Dallas Syracuse is just the start of Ft. Worth _ KDNI Mob ¡le St. Louts KRIV Pensacola _WMTW all the excitement! Houston _ KMSP portland eap olis MninSt, PolandSPrings WSBT Large production Pau l WCIx South hend Miam¡ _WTCG Ellbartah _WSIL numbers, extra- Atlanta v,11.0 Harrisburg ordinary studio Tampa O Pad' adeau St. Pete 100 Cap _WDEF effects, surprises _WKpT Seattle Chattanooga for audience and Tacoma Bristol Baltimore K ¡ngport performers, alike, 16-Cites KOLR Háven make each half - N New SPringl KHGI Sacramento l ¡ncoln hour a spontan- Cmcinnat¡ Hastings M¡Iwaukee Kearney WNCT eous electronic Wash ¡ngton Kansas event. Buttalo Greenville San Diego New Bern WP ü ¡Ile Hashv Lexington KGUN phoenix Tucson ails _ Kx0N Memphis Sioux F Orleans Nev Mitchell Kx1B C Asheville, N Fargo e Orlando Baton R °u _WLTx For further information contact: WAST Cotumbra'S Ç. Daytona nnounced Phil Leopold, Sandy Aronowitz he a more to at American International Television, Inc., AlSchénectady 221 West 57th Street, N.Y., N.Y. 10019 (212) 246 -0107 Troy BROADCASTING PUBLICATIONS INC. Sol Taishoft. chairman. Open5Mike' Lawrence B. Telshoff, presiden(. Edwin H. James, vice president. Lee Taisholl, secretary. Irving C. Miller, treasurer Broadcastingo The newsweekly of broadcasting and allied arts Capitol comment are receiving an unjust enrichment -the use and enjoyment of American pro- EDITOR: I analyze a magazine on these grams.- Marcus Cohn, Cohn & Marks, TELEVISION. basic criteria: (I) structure and (2) con- Washington. Executive and publication headquarters tent. In terms of structure (style) BROAD- Broadcasting -Telecasting building CASTING is particularly easy to read. It is 1735 DeSales Street, N.W. Washington, D.C. 20038. (Mr. Cohn's letter was cosigned by seven other lawyers Phone: 202 -638 -1022. succinct, it catches the eye cosmetically, representing stations signatory to the original com- Sol Taishofl, editor and it is well laid out. In terms of content, plaint. Not included in that group were Taft's WGR -TV Lawrence B. Taisholl, publisher BROADCASTING is definitely geared for nor Capital Cities' WKBW -TV, both Buffalo. Counsel clientele specifically interested in media for those groups told BROADCASTING last week that EDITORIAL communications. The content in this while they fell the Canadian tax to be unfair and dis- Edwin H. James, executive editor criminatory, they did not take sufficient umbrage to Donald West. managing editor respect Rufus Crater (New York). chief correspondent. fits accordingly.- Representative cosign Mr. Cohn's letter. BROADCASTING had ques- Leonard Zeidenberg, senior correspondent. Don Young (R- Alaska), Washington. tioned the wisdom and timing of escalating the issue J. Daniel Rudy. assistant to the managing editor. into a matter of general trade retaliation against Frederick M. Fitzgerald, senior editor Canada. and predicted such a move would be viewed as Randall Moskop, associate editor Taking exception an intrusion into that country's internal affairs. In- Mark K. Miller, assistant editor deed, a subsequent statement by the Candian minister Kira Greene. Robert W. Pardonne, staff writers. of communications -answering questions in Parlia- James E. H. Burris, Ellen Lief- Wellins, Harry A. EDITOR: Your lukewarm, if not chilling, Jessell, editorial assistants. ment about the U.S. complaint -called it "an internal Pat Vence. secretary to the editor editorial, "Coping with Canada" (BROAD- fiscal matter." BROADCASTING'S observation concern- CASTING, Sept. 4), was disappointing and ing the position taken by the complaint's cosigners YEARBOOK O SOURCEBOOK shortsighted. In effect, you condone a does not imply endorsement of the Canadian action, John Mercurio, manager. Canadian tax policy which potentially may which, in fact, this publication has consistently Joseph A Esser, assistant editor decried.) deprive American television stations of ADVERTISING approximately $20 million of revenue. Ratio irrationality David Whitcombe, duector of sales and marketing. a The editorial begins with comment Winfield R. Levi. general sales manager (New York). that the border television stations are EDITOR: Your good editorial in the Aug. 28 John Andre, sales manager - equipment and suffering the effects of Canadian "na- attaches equal engineering (Washington). issue states "A quota that David Berlyn, Eastern sales manager (New York). tionalist sentiment. "That may be true but value to five daytime radio stations in five Bill Merritt, Western sales manager (Hollywood). the simple fact remains that Canadians en- hamlets and five full -time stations in New Peter V. O'Reilly, Southern sales manager (Washington). joy U.S. television programing. The Cana- Sally Stewart, classified advertising. York, Chicago, Los Angeles, Philadelphia Doris Kelly, secretary dian goverment's new nationalism is one and Boston is on its face absurd." thing but the Canadians themselves have Even more absurd is a quota of five CIRCULATION made it crystal clear that they want Ameri- radio stations (out of a national total of Kwentin Keenan. circulation manager can television programs -whether or not Kevin Thomson, subscription manager 8,764), versus a quota of five television Sheila Johnson, James Tobin, Patricia Waldron. it erodes Canadian nationalism. stations (out of a total of 782). In an issue You raise the question of whether the in which the scarcity of facilities is the pre- PRODUCTION U.S. border stations were "realistic" in fil- text for imposing limitations, this is the Harry Stevens. production manager ing the complaint [with the U.S. special truly significant irrationality. Joanna Mieso, production assistant. representative for trade]. We can't con- It is an absurdity which the National As- ADMINISTRATION ceive a greater realism. estab- of Congress sociation of Broadcasters, in dual loyalty to Irving C. Miller, business manager. lished and specifically empowered it to radio and television, has not Philippe E. Boucher. take certain retaliatory actions against acknowledged. The National Radio Broad- Alexandra Walsh, Secretary fo the publisher foreign countries that adopted policies casters Association, fortunately, does BUREAUS which had the effect of discriminating acknowledge both this absurdity and the New York: 75 Rockefeller Plaza, 10019. against the flow of goods and services be- general virtue of the Van Deerlin effort. - Phone: 212- 757 -3280. tween our country and the foreign country. Robert S. Kieue, presiders; Empire Broad- Rufus Crater, chief correspondent. Rocco Famighetti, senior editor When a violation has occurred, should casting, San Jose, Calif Jay Rubin, assistant editor business in the United States sit on its Douglas Hill, staff writer hands and not attempt to utilize a remedy Where's that? Diane Burstein, editorial assistant. which Congress has provided? Winfield R. Levi, general sales manager. The filing of the 301 complaint is not- EDITOR: I'm driving in unfamiliar territo- David Berlyn, Eastern sales manager Harriette Weinberg, Priscilla K. Johnson, as you argue -a "foreign intrusion" ry, one hand on the wheel, the other on advertising assistants. Border television stations are not just the radio dial. 1 hear storm warnings on domestic phenomena; they know no bor- KOOL -1313, an announcement concerning Hollywood: 1880 North Vine Street, 90028. Phone: 213- 483 -3148. ders. When the two governments agreed a detours on won.-1010. It's great to know Bill Merritt, Western sales manager. number of years ago on the allocation of what's going on but it would be even Sandra Klausner, editorial -advertising assistant. TV stations at the border, there was an un- greater to know where KOOL and WOIL are derstanding that the signals of the Ameri- located. can stations would be seen in Canada and These are just two examples why I think the Canadian signals seen in the United it would be very helpful to mobile listeners States. if local announcers would always give city As long as the Canadian government and state names when identifying their Founded in 1931 as Broadcasting.-The News Magazine of the Fifth Estate. O BroodcastAduertising was acquired in 1932. permits its citizens to receive and enjoy stations. Broadcast Reporter'in 1933, 7Mecastin 1953 and Tkieeision American televison programing and, at Let's hear it for the latest in news, in 1961. Brnedcasting.7h(ecasting was introduced in 1946. 0 Microfilms of the same time, attempts to deprive Ameri- KOOL Broadcasting are available under University weather and sports on -1313, Microfilms, 300 North Zeeb Road, Ann Arbor, Mich. 48103.0 can television stations from receiving com- Iceberg, Alaska -Mary Reed, WKAL -AM- *Reg. U.S. Patent Office. 0 Copyright 1978 by Broadcasting pensation for that programing, Canadians FM Macomb, Ill. Publications Inc.

Broadcasting Sep 18 1918 18 CUSTOMER INFORMATION FROM GENERAL MOTORS

HOW TO SAVE ON AUTO INSURANCE A GOOD DRIVING RECORD CAN LOWER YOUR PREMIUMS. SO CAN HIGHER DEDUCTIBLES.

In many parts of the moving traffic violations and value of your car on the used - country the average cost of no "chargeable, at fault" ac- car market, and your own car insurance has risen over ' cidents within the past three financial situation. If your 50% in the past five years. years. Their premiums may car is more than five years Liability insurance pro- be as much as 25% lower. old, it may not pay to buy any tects you against the claims You can often cut your collision insurance. If you do of others. Its cost, like that of premiums for collision and have an accident, casualty any insurance, is based on comprehensive by 25% to losses over $100 that are what the insurance company 50% by raising your deduct- not reimbursed by insurance has to pay in claims plus its ible. Many people still choose coverage are tax deductible, overhead. And the cost of full- coverage comprehensive in many instances, providing everybody's individual liabil- and $100 deductible collision you itemize your tax return. ity insurance is inflated by large court settlements and TYPICAL INSURANCE PREMIUMS FOR A FULL -SIZE 1978 MODEL GM CAR* exaggerated claims. Full- coverage comprehensive $200 deductible comprehensive Although liability insur- and $100 deductible collision and $500 deductible collision Standard Sale Driver Safe Driver ance is required by law in ATLANTA $267 $111 of $201 many states, in light the CHICAGO $947 $711 $395 trend toward higher settle- LOS ANGELES $476 $358 $197 ments, you should be sure SANTA FE $412 $311 $172 that your coverage is ade- WINNETKA. ILL. $372 $280 $154 quate. (suburb of Chicago)

But in the "voluntary" °Insurance premiums are based on many factors, in cluding your age, the kind of car you own and where parts of your car insurance- you live. Rates vary from company to company. T he figures above do not include liability coverage. collision and comprehensive coverage. That means they We believe that if you (fire and theft) -that cover pay the first $100 on collision - have enough information physical damage to your own related damages and the in- you won't have to spend as car, there are some things surance company pays the much money to own and you can do to lower your rest. But just look what hap- maintain a car. And that'll be insurance bill. pens when you increase the good for you and good for us. Safe drivers pay lower deductibles to $200 on premiums for both liability comprehensive and $500 on This advertisement is part of and collision coverage. In- collision: In Los Angeles, for our continuing effort to give surance rates are set that example, the typical annual customers useful information way because drivers with a premium for a safe driver about their cars and trucks and the company that builds them. good past history are less will drop from $358 to $197. likely to have accidents in the The higher the deductible, General Motors future. Many insurance com- the lower the premium. (See People building transportation panies define "safe drivers" the chart for more examples.) to serve people as those with two or less Of course, you assume more of the risk by choosing higher deductibles. It's a per- sonal decision that should be based on a thorough evalua- tion of the age of your car, the MondaymMemo R1 A broadcast advertising commentary from Dan Lissance, senior VP and management supervisor, Richard E. Manoff Inc., New York.

Chicken commercials line, "Paramount. What good chicken don't lay an egg tastes like." This approach filled a gap in the market When the annals of the branded chicken since no one was talking about taste. We business are written by some future used a shot of the roasted chicken because historian, 1978 will be remembered as the advertising competitors featured only raw year in which New York's chicken skir- chickens (and a raw chicken is not the mish became New York's great chicken most appetite -appealing object in the war. And he will recount how TV and radio world). We also wanted to build Para - became the fierce battleground on which at mount's reputation as the good tasting least three chicken processors fought the chicken, because good taste is what every- good battle for branded chicken one desires in a food product. supremacy. From the beginning it was clear that TV But to start at the beginning: In the good would be the dominant advertising old days, a chicken had an identity, an in- medium. Strategically, TV enabled us to dividuality. Whether raised in the back- dramatize the credibility of the client's yard, the barnyard, or purchased from a butcher testimonials, and we needed the live poultry market, each chicken was in a visual impact of the luscious cooked bird sense a unique individual, subtly different in our closing shot. We extended the from its peers. Along came modern mass visual impact by using transit cards in the marketing techniques and suddenly New York City subway system. These also chickens lost their identity. They became featured the luscious roasted chicken in a anonymous. Stripped of its plumage, highly dramatic presentation along with a Daniel M. Lissance is ready -to -cook, neatly packaged in a plastic senior vice president and "stopper" headline and the tag line "Para- management supervisor at Richard K. Manoff bag, a chicken became just a chicken, with mount. What good chicken tastes like." Inc., New York. He joined Manoff in 1967 no more identity then the proverbial pea in as Because black consumers purchase director of marketing and research, switching a pod. chickens more frequently than white con- to account management in 1970. Mr. Lissance By the mid -seventies, however, the sumers, a special musical radio commer- formerly was director of marketing and anonymous chicken had once again cial which ran on New York's black - research at Tatham -Laird & Kudner, and regained oriented was for its identity. Because in the seven- associate director of research at BBDO. Earlier stations developed added ties, the broiler business commenced its in his career he spent five years at NBC Spot impact among members of this important transition from commodity marketing to Sales as director of sales development and market segment. marketing a branded product. And con- research. A tracking study conducted at the end of sumers rapidly learned that a chicken is our 1977 campaign indicated that to a large not just a chicken if it is bred, grown, extent brand awareness and quality recog- nourished and processed by a reputable in Paramount's advertising. Clearly, the nition goals had been accomplished. How- firm. A firm that is willing to put its name association with Pearl Bailey, although ever, it also showed that Paramount was on the wing tag, its reputation behind the highly memorable, did not succeed in not yet clearly positioned as the chicken product; and, not so incidentally, get the positioning Paramount as a top quality that stood for good taste. trade and the consumer to pay a premium product worthy of the premium price it Therefore, it was decided Paramount's price for a consistently high quality pro- must command at the point of sale. Most 1978 strategy would put primary emphasis duct. importantly the research indicated there on taste positioning. Creatively this was As everyone knows, it was Frank Perdue were few positive feelings about the Para- accomplished by switching from butcher who first got into TV in New York with a mount brand besides its recommendation testimonials to testimonials delivered by dominant spending plan, thus signalling to by Ms. Bailey. consumers. the rest of the industry that TV was to be Given this recognition of where the The current campaign is a pool of three the battleground for the ensuing "chicken brand stood in the minds of New York TV commercials centered on ethnic war." Other broiler processors, notably consumers, our strategy almost wrote it- characters and their favorite chicken Paramount Poultry, rapidly followed suit. self: dishes -one Italian, one Chinese, and one Paramount Poultry, a division of Cargill Overcome the brand awareness defi- New York Jewish. But in each case the Inc. is the number two branded premium ciency; proud and smiling protagonist swears that chicken marketed in New York. When Build recognition of Paramount's the key ingredient must be a Paramount Manoff became Paramount's agency in consistently high quality; chicken. The dishes featured in the com- early 1977, it conducted consumer re- Associate a desirable attribute with mercials are chicken cacciatore, fried search that convinced the client that the the brand. chicken and boiled chicken. brand was clearly in a position to reap the To accomplish these objectives, we de- Early indications lead us to believe that, benefits of the consumer desire for veloped a TV campaign based on pre -ex- when the next tracking study is completed branded chicken. The consumer research isting testimonials from retail butchers. later this year, great progress will have also revealed that Paramount's brand Those testimonials were dramatized using been made to accomplish the client's mar- awareness lagged substantially behind the the butchers' words, their names and store keting and advertising objectives. In the primary competition and that the brand locations. In each testimonial the butcher process, Paramount and Manoff will have lacked a clearly defined position or image stated that he sold both Perdue chickens made a significant contribution toward in the consumer's mind. Where the Per- and Paramount, but that he always converting New York from a commodity due brand was most often associated with brought the Paramount chicken home for chicken market to a premium branded Frank Perdue, the Paramount brand was his family. And each commercial ended market. It's doubtful this phenomenon associated almost exclusively with Pearl with a mouth -watering shot of a roasted could have been achieved without the im- Bailey, the entertainer previously featured Paramount chicken on a platter with the pact of the broadcast media.

Broadcasting Sep 18 1978 20 For the second time in three years, WIOD Radio has swept all seven of WIOD WIOD the Florida Associated Press Broad- casters Association Awards. Com- 610 RADIO peting against all Associated Press radio stations throughout the State MIAMI Is of Florida, WIOD won in every major market category - Investigative News Reporting, News Reporting, Public Affairs, News Feature, Documen- tary, Editorial and Sports. At WIOD Radio, the entire staff is involved in news every day. It takes a big staff to cover news in our huge South Florida market, and that's why at Cox radio stations are represented COX WIOD news is everyone's business. by The Christal Company. Broadcasting WSB N-AM -FM WHIO TV-AM -FM WSOC TV-AM -FM WIIC -N KTVU -TV WIOD, WAIA -FM KFI, KOST -FM WLIF -FM WWSH-FM Atlanta Dayton Charlotte Pittsburgh San Francisco- Miami Los Angeles Baltimore Philadelphia Oakland THE WORLD'S LARGEST ATTIC SALE HELPED GIVE 86 CHARITIES A SOLID FOUNDATION THIS Y When WBT radio's fifth At WBT, we've always felt a annual World's Largest Attic responsibility to support the Sale opened, over 10,000 community that supports us. square feet of floor space was And we can lend the most packed with furniture, clothes, support by doing what we do appliances and a huge best. Which is, of course, to assortment of unique attic communicate. treasures. And without communica- When the floor cleared, well tion in today's complex - over $80,000 had been raised society, one man's attic for Goodwill, the Jaycees,The could overflow Mentally Retarded Association while another and many other non- profit man's cup- organizations in Charlotte. board goes The participating organiza- bare. tions provided the merchan- dise and the salespeople. 1110AEÏ We did the organizing and CHARLOTTE provided the customers. Over 20,000 in two days.

e

Jefferson Pilot Broadcasting Charlotte: WBT, WBCY-FM, WBTV, Jeffersonics, Jefferson Productions, Jefferson Data Systems. Richmond: WWBT. Atlanta: WAXI, WAXI -FM. Denver: KIMN, KIMN -FM. [f(37(0),E.col@ Vol. 95 No. 12 eng-rm

Top of the Week Getting in their licks on the rewrite Summers May Bolger Broadcast title of Communications Act revision gets going -over at hands of industry, public and government spokesmen; more cons than pros emerge; Van Deerlin confident all will end well

The negatives far outweighed the positives at House Communications Subcommittee hearings on the broadcast chapter of the Communications Act rewrite last week, in- dustry and public witnesses alike venting Russo Dowell' Van Deerlin Frey Harder' their worst fears about the new order -or disorder -the bill could create. There were whispered predictions in the audience as the four-day parade of witnesses droned on that the bill is friendless and is doomed. But Lionel Van Deerlin (D- Calif.) doesn't think so. The subcommittee chairman, who maintained the vigil, often alone, after- ward said he found a lot of hyperbole in Ferris Geller Parker Marshall the statements and wrote most of it off as the mischief of Washington lawyers. He But he didn't answer many of their com- and existing frequencies. For television, tried to insert a few words of calm during plaints, and among the questions that re- the bill's continued program content several pauses in the proceedings. Hearing mained was one about the provision re- regulation -the "equity" requirement and gloomy predictions of harm from quiring allocation of the spectrum so that mandatory news, public affairs and local tightened ownership restrictions, Mr. Van every community would have maximum programing throughout the broadcast Deerlin assured NBC's Corydon Dunham fulltime local broadcast service. Mr. Van day -may be too ironclad, he said. There that there is no cause for worry. "We Deerlin said the broadcasters' vision of may come a time when other technologies couldn't see that any purpose could be hundreds of new low powered TV and such as cable television and satellite served ... by breaking up the networks," radio stations is exaggerated. But asked broadcasting may create sufficient diversity he said. "Were that the intent of the sub- afterward if there might be at least some to take all the wraps off television, too, he committee there would have been a far drop -ins, he said: "It is possible." said. more direct way of getting at it." The chairman re- emphasized, however, Mr. Ferris said he is for deregulation and When CBS's Gene Jankowski worried that the legislation will be far less painful for marketplace rule, but when the time is about the possibility of increased govern- than witnesses last week indicated -if for right and in the markets that are ready. The ment intrusion from the provision requir- no other reason than that it will have to direction should be provided by Congress, ing news, public affairs and local program- sound reasonable to 435 congressmen. but the final decision should be left to the ing throughout the broadcast day, Mr. Van "We're not looking to be laughed out of regulatory agency, meting out deregulation Deerlin agreed it may require "further town," he said. on a market -by- market basis. All the provision means to elucidation." D him, he said, is that broadcasters who Abbott Washburn. The only changes Com- relegate public affairs programs to late and Charles Ferris. The bill goes too far in missioner Washburn would make in the early hours when no one is watching are deregulating radio and not far enough in current act regarding broadcasting are: an going to have to do better. He does not in- deregulating television, the FCC chairman extension of the broadcast license from tend to take an hour from the middle of testified Monday. In the top 50 markets, three to five years; a clarification (by Con- the networks' prime time, he said later. he said, radio may be ready, but in smaller gress) of the "reasonable access" require- Mr. Van Deerlin cheerfully said at one markets, his criteria for deregulation may ment for political candidates in Section point that most of the problems raised by not yet have been met -those criteria 315, and a clarification (again, by Con- the broadcasters could be easily corrected being adequate minority employment, in the next draft of the bill, which he plans sufficient penetration of public radio and Edwina Dowell. subcommittee counsel on broadcasting; to introduce next year. the greatest possible public access to new George (Toby) Harder, Republican counsel.

Broadcasting Sep 18 1978 23 TOP OF THE WEEK

gress) of the commission's authority over cable television. The rest he would leave alone.

Margita White. Commissioner White re- peated her objection to the proposed tighter restrictions on broadcast owner- ship, which she predicted would not im- prove program diversity on radio and Gabbert Dunham Erlick television (BROADCASTING, July 24). But Jankowski her greatest concern last week was about done by the commission rather than by sion encouraging "maximum fulltime the proposed license fee. Congress, acting under a clear public in- local" broadcast services for every com- For one thing, it might lead broadcasters terest standard. Radio should have a finite munity in the country (BROADCASTING, to place more emphasis on ratings, and cut license term he added, perhaps of IO Sept. 11), drew some argument from Sub- back expenditures for good local program- years. committee Chairman Van Deerlin. "NAB ing. For another, it isn't fair, because it Television should have a shorter term, wants deregulation, but not competition - would require some communications ser- perhaps five years, Mr. Fogarty said, and it is that an unfair conclusion on my part ?" vices to subsidize others. should be required to continue filing He cited the statement by NAB Radio ascertainment forms with the commis- Board Chairman Walter May that he would Robert E. Lee. Commissioner Lee pro- sion. TV also should have to continue oppose the bill if it means there would be posed a blend the current of licensing pro- adherence to the fairness doctrine and new stations in his market "that would cess and the one proposed in the bill, so equal time, he said. need some of my advertisers to survive" that licenses would have open -ended Mr. Van Deerlin's reply to that was, terms, but would be Tyrone Brown. It may never be possible to still subject to renewal "that's the way the ball bounces." proceedings. balance the interests of citizen groups and Under his system, the com- NAB Joint Board Chairman Donald mission would choose a certain number broadcasters, but this bill clearly tips the of Thurston replied, however, that "we seek licenses randomly for renewal scale too far in the broadcasters' favor, each year - no economic protection." Mr. May which would serve the dual purpose Commissioner Brown testified. Neverthe- of amended his remarks to say that adding keeping broadcasters under the gun to per- less, following his earlier attack on the any more signals in a small market like his form in the public interest and would give new measure for its deletion of the public (Pikeville, Ky.) "would be impractical." the commission the luxury to review the interest standard (BROADCASTING, July Mr. Thurston pressed Mr. Van Deerlin licenses of fewer stations, but in greater 24), he enumerated some areas where he to learn what he intended in his bill for depth, than it does now. thinks the bill steers correctly. daytime broadcasters. "I feel a false prom- He applauded the proposed license fee ise is being held out," Mr. Thurston said, as a fair return from broadcasters for the James Quello. Among the FCC commis- referring to past indications from the sub- profits they enjoy from use of a public sioners, Mr. Quello was by far the committee chairman that daytime opera- resource. But he hopes it does not lead strongest supporter of the rewrite's broad- tors, half the AM stations in the country, them to try to increase their profits, he cast provisions, whose deregulatory thrust will be able to go on the air fulltime under said. He supported spending some of the he would extend even further. He pro- the new bill. Mr. Van Deerlin said "yes," fees on minority ownership, on public posed removing all First Amendment and he does intend for the clear channel fre- broadcasting programing and on rural regulatory restraints made no distinc- quencies to be broken up and for the -he telecommunications expansion. tion between radio and television -so that daytime -only stations on those frequen- cies to broadcasters would be treated exactly as Henry Geller. Asserting that the current operate around the clock. newspapers. He also endorsed the bill's regulatory approach to broadcasting has Mr. Thurston also underscored NAB's quid pro quo for the license deregulation, never worked and has had a "chilling objection to the license fee, which he fee, which he would set at 5% of gross effect" on the industry's First Amend- called "conscience money." revenues for television, 2% for radio. ment rights, Mr. Geller offered the Na- John Summers, NAB executive vice While the broadcasters would be the im- tional Telecommunications and Informa- president and general manager, said that mediate beneficiaries of deregulation, it is tion Administration's proposals for change broadcasters would be quicker to accept a the public that ultimately would be served (BROADCASTING, Sept. 11). Under ques- fee if actual amounts were written into a best, he said. tioning, he repeated his objection to using statute rather than left to the discretion of money from the proposed license fee for the commission. But when asked by Mr. Joseph Fogarty. Mr. Fogarty's testimony public broadcasting and minority owner- Van Deerlin if he was implying support of in large measure tracked that of Chairman ship, programs he said should be sub- the fee principle, he denied it. TV Board Ferris, his theme being that abandonment sidized from general funds. And he sug- Chairman Thomas Bolger . of broadcast regulation in return for a gested it might be wise to link the fee to criticized ownership restrictions and spectrum fee is far too sweeping a change. broadcasters' gross revenues to make it "throughout the broadcast day" program proposals. He urged continued regulation of small fair. NTIA will have its own proposal for a market radio, at least to require some in- fee scale by the end of the year, he said. formational programing and adherence to NRBA. Appearing for the National Radio the fairness doctrine and equal time. NAB. The National Association of Broad- Broadcasters Association, President James Radio deregulation might be attempted in casters' testimony, which in part objected Gabbert reiterated his association's strong major markets, he said, but that should be to the proposed license fee and the provi- backing of the proposed radio deregulation

A Anselmo Jennes and Paro Nolan Walt Ranks

Broadcasting Sep 18 1978 24 TOP OF THE WEEK

Fogarty Lee Brov: Quello White Washburn

in the bill, but urged reconsideration of Gene F. Jankowski. Much of the rewrite Everett Parker. The man who called the two provisions -the license fee and the has "vast appeal," especially the provi- rewrite at its introduction "the biggest ownership limits. The ownership restric- sions that deregulate broadcasting, the public giveaway since Teapot Dome" tions should be left where they are now, at president of the CBS /Broadcast Group hasn't mellowed any in recent months. Dr. seven AM's and seven FM's per broad- testified Tuesday. But on closer look, many Parker, director of the Office of Com- caster, he said. of the benefits prove "more illusory than munications of the United Church of But rather than scrap the fee idea, Mr. real," he said. And some "might well be Christ, said the bill would take away the Gabbert suggested an alternative: a fixed considered a mandate to restructure the public's right to participate in the regulato- fee in the form of a long -term lease be- broadcasting system that has served the ry process. Viewers and listeners "are not tween broadcaster and commission that American public so well." just a hapless audience to be delivered by could be altered only to adjust for infla- In the latter category he places the bill's Congress to advertisers, broadcasters and tion. substitution of "diverse" service for common carriers for their [profit]," he "public interest" as the regulatory guide. said. Tom Paro. The president of the Associ- Mr. Jankowski said that provision could be Dr. Parker strongly objected to the total ation of Maximum Service Telecasters re- read as encouragement to break up group deregulation of radio in the bill, predicting peated arguments that the bill's attempt to ownerships, an action that could prove that it will destroy radio as the foremost deliver more diversity in programing "highly dangerous" medium of local service and "speed up would likely achieve the reverse in broad- In a remark that delighted subcommit- the current trend toward syndicated auto- casting, and added one new concern: tee Chairman Van Deerlin, Mr. Jankowski mated programing." National Don't give the proposed said he could live with the proposed Pluria Marshall. The chairman of the Na- Telecommunications Agency sole authori- spectrum fee -but he added the qualifica- tional Black Media Coalition offered a ty over spectrum allocation, Mr. Paro said. tion that it should not be used to fund "surprise ": NBMC is "irrevocably op- As an executive agency, NTA would be public broadcasting or other "favored en- posed" to the license fee -first, because it too vulnera- too close to the President and terprises in the communications field." would hurt current minority owners, and ble to to put political pressures on efforts second, because it would cause broad- broadcasters through manipulation of the Corydon B. Dunham. NBC focused its criti- casters to spend less on news and public spectrum. Authority over the commercial cism on two provisions in the bill, one pro- affairs and affirmative action programs. part of the spectrum should remain at the moting maximum fulltime broadcast ser- Mr. Marshall urged retention of the cur- proposed Communications Regulatory vice in every community, the other requir- rent renewal process because it forces he said. Joining him in Commission, ing TV stations to broadcast news, public broadcasters, when challenged, to become counsel Ernest W. Jennes. testifying: affairs and local programing throughout sensitive to minority problems. And he Everett Erlick. In its assessment of the the day. Both, said Cory Dunham, NBC urged that the commission be required to rewrite, ABC concentrated on what it calls executive vice president and general allocate the maximum number of broad- the "threshold" question: "Should the counsel, would weaken existing local cast signals, reserving a percentage of Communications Act of 1934 be rewrit- television service rather than promote them for black owners. "The government ten?" The network's answer, said Everett diversity. can keep its [minority] loans," he said, Erlick, ABC senior vice president and gen- Mr. Dunham defended the public in- "Black folks could raise the money be- eral counsel, is no. The current act has terest standard, saying it gives broad- cause a station license is the next best spawned the "finest broadcasting system casters a measure to prove their perfor- thing to money itself?' in the world," he said. A new act "could mance when challenged before the com- Other witnesses attacked the bill on the bring about changes that none of us can mission. grounds it doesn't effectively deal with presently forecast with any degree of cer- Rewrite cosponsor Lou Frey (R- Fla.), minority problems. They included: tainty." who made his first subcommittee ap- Elliott Franks. The president of the Na- ABC's biggest concern about the pearance in weeks last Thursday, scoffed at tional Association of Black Owned Broad- rewrite, Mr. Erlick testified Wednesday, is the last suggestion. Perhaps Congress casters. He expressed doubt that there the lack of cable and pay cable legislative should require prescreening of programs would be enough money in the minority policy. The commission is not even em- or set up program percentages if the net- ownership fund the bill would create to powered to monitor the effect of cable works want public interest regulation, he spur minority ownership in broadcasting. growth on broadcasting," a serious omis- said. "Maybe we can get some more re- Rene Anselmo. President of the sion" Mr. Erlick said. He argued that Con- ports for you to file." He said the thought Spanish International Network. Mr. An- gress should be concerned that the public of being free scares broadcasters: "You selmo opposed the provision in the bill may soon have to pay for television pro- people don't seem to have the guts to that would restrict multiple television grams it now receives free. believe in the First Amendment." owners to three stations in the top 50 mar-

Jackson Schultz Findley McCarthy Baisinger

Broadcasting Sep 18 1978 25 TOP OF THE WEEK kets. The commission should open up the Valenti's charges with a far stronger in- Eugene Jackson. Mr. Jackson, president spectrum in those markets to permit new dictment of the networks, which she said of the National Black Network, said the low- powered stations, then permit group have a "stranglehold" on creativity. "I get new act needs strong guidelines and goals minority owners to own as many as 15- a very uneasy feeling about giving the peo- for implementing minority ownership. He on the same principle that Mr. Robinson ple who brought us legitimized murder, wasn't optimistic about the bill's ability to spoke of: minority audiences, concen- sanitized rape, institutionalized brain- improve blacks' opportunities. And "if trated in big cities, are not going to be washing, no- conscience children's pro- blacks can't get into TV, they'll opt for served by white -owned stations. graming and blatantly biased news other technologies such as satellite-to- coverage -a free hand in dictating our home," he said. Grace Baisinger. Replacing the public future entertainment, education and Ralph M. Baruch. The president and chief interest standard in the current act with enlightenment," she said. regulation by the marketplace will not give executive officer of Viacom International the public adequate safeguards against ex- Norman E. Walt. The president of McGraw defended cable against broadcasters' cessive violence on television, the presi- Hill Broadcasting opposed the proposed charges that it pays too little in copyright to dent of the National Congress of Parents restrictions on multiple ownership because justify deregulation. Under its compulsory and Teachers argued. they would prevent the formation of license, cable pays the equivalent of 26% Television violence does not respond to strong broadcast groups that could com- of its profits -the same, he said, as broad- with the in na- casting. the laws of supply and demand, Mrs. pete networks supplying Baisinger said, but rather "creates its own tional programing. Representative Paul Findley (R- III.). market" She said "marketplace forces" Author of legislation to convert daytime - Harold L. Kassens. Representing the Clear only radio station to fulltime are a "wholly inadequate" basis for Channel Broadcasting operations, Service Harold Mr. Findley applauded the rewrite and crit- safeguarding of the public interest in high Kassens the Washington of engineering icized NAB for withholding endorsement programing standards. She urged retention firm, A. D. Ring and Associates, testified of the "fulltime" provision in the bill. of the current public interest standards that Representative Van Deerlin's pro- NRBA and the Daytime Broadcasters As- and broadcast licensing procedures. posed break -up of clear -channel radio sta- sociation support it, he said, indicating tions would leave 26 million people in the that if NAB polled all its radio members, it Jack Valenti. The president of the Motion country with no radio service at all. There would find they do too. Picture Association of America argued are that many people in regions that can- that elimination of the public interest stan- not be reached by the groundwaves of the Eugene McCarthy. The former Minnesota dard in the rewrite would run counter to daytime stations that Mr. Van Deerlin senator, who tried unsuccessfully as an in- the bill's purpose of fostering competition. wants to begin nighttime operation, he dependent presidential candidate to be in- Both the networks and cable television, he said. cluded in the 1976 presidential debates, said, are becoming more concentrated, not told the subcommittee that he favors re- less, and will continue a trend that he sees Ernest J. Schultz. Mr. Schultz, president peal of equal time. He theorized that re- restricting program choices to the public. of the Radio Television News Directors peal might make broadcasters more willing The proposed Communications Association, said he sees no difference be- to give time to third party candidates. The Regulatory Commission, he said, should tween the proposed "equity principle" equal time law, he said, recognizes only be given authority to monitor and regulate and the current fairness doctrine. The two parties -and broadcasters are afraid of network practices, practices that he -said substitution, he predicted, will lead to a offending both. have had the effect often of closing off op- muddle of new regulation and subsequent He further recommended general portunities for independent producers to litigation. He said RTNDA also opposes deregulation for broadcasters, saying that resell or find new outlets for their work. the proposed license fee. If station profits might make them less afraid of govern- should take a downturn and the fee remain ment. Mr. McCarthy added, "TV without Kathleen Nolan. The national president of the same, news will be the first expense to regulation could scarcely be worse than TV the Screen Actors Guild followed up Mr. get cut back, he said. with regulation."

CPB fills in executive blanks Fleming of U. of Michigan named president; Herndon to be chairman, Gregg vice chairman Robben W. Fleming, president of the Uni- versity of Michigan, was named president of the Corporation for Public Broadcasting at the CPB board's annual meeting last Fleming week in Washington. Herndon Gregg In 45 meetings, the search committee ary, when Mr. Fleming begins his term. Securities and Exchange Commission, considered 700 persons and had narrowed Also at the meeting, the board elected National Emergency Housing Program that down to three, including a woman, Lillie E. Herndon of Columbia, S.C., as and National Wage Stabilization Board. He before settling on Mr. Fleming, who a chairman, the first woman ever in that has also been chancellor of the University board member said is the highest paid position, and Lucius P. Gregg Jr. of of Wisconsin at Madison and professor of Michigan public official. He will get Chicago as vice chairman. law at the University of Illinois. $70,000 at CPB. In education most of his The election of Mr. Fleming, 61, ends a Mrs. Herndon, a Republican, has been adult life, he knows little of public broad- nationwide search that began nine months a board member since her appointment by casting, but said it is like a university in ago when current President Henry Loomis President Ford in 1975. Her term expires that it must be funded, but not dominated said he would not stand for re- election. in 1980. Mr. Gregg, also appointed by by the government. He took the job, he During that search, three of the remaining President Ford (in 1974), is an indepen- said, because it is an "exciting area with five CPB senior officers resigned. dent whose term expires in 1980. In enormous potential." Mr. Fleming, CPB's third president, is a Chicago, he is vice president of the per- Executive Vice President Cortland An- labor lawyer specializing in mediation and sonal banking department at The First Na- derson will be acting president until Janu- arbitration. He has served with the tional Bank of Chicago.

Broadcasting sep 18 1978 26 TAKE US UP UNONE...

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a radiO..the w orld's fastest growing network TOP OF THE WEEK

ABC oft and running again, with a bigger head start than ever. Network's premiere week got under way last Monday, and early returns showed typically devastating ratings for its returning series and super sampling for two new shows, Dui and Mork and Mindy. CBS laid relatively low, as did most of its ratings, while Little House On rise Prairie was one of the few bright spots for NBC. CBS led off Monday with a one -hour premiere of Welcome Back, Kotter, featuring superstar John Travolta, who is to appear in eight episodes this season. The show garnered a 31 share, better than ABC's recent performances in the time period. But it still lost to Lit- tle House, which premiered with a 35. CBS had 20 -ish sháres with reruns. ABC owned the next three nights. Tuesdays always- strong line -up premiered with stag- gering numbers: a one -hour Happy Days pulled a 49 share, Three's Company followed with a 48, Thxi opened with a 42 and Starsky and Hutch pulled a 39. For CBS, Spiderman had a 20 share 8 -9 p.m. and John Wayne's "Hondo" limped in with a 26. Both beat NBC's com- petition; the Canine Hall of Fame had a 17 and part two of the Critical List faded to a 22. On Wednesday, ABC's Eight is Enough scored a 42 share. A two -hour premiere of Charlie's Angels followed with a 54. A competing Walt Disney 25th Anniversary special on NBC scored a 29, Leading in to W.E.B., which died with a 17. A CBS Popeye special also had a 17 followed by a Paul Newman movie," "Buffalo Bill and the Indians;' with a 12. Local overnight ratings for Thursday in New York, Chicago and Los Angeles indicated ABC's slaughter would continue. The network premiered Mork and Mindy, Barney Miller Pfeiffer ai {'Soap; the lowest shares it pulled in the three cities were a couple of 45's for Barney nn Antler. Mork won with 49, 62 and 48 shares, while Soap pulled 51, 50 and 51. with her great wisdom, to tfr new posi- NBC aired the TV movie and series hopeful, "Clone Master :' from 8 -10 p.m., -its highest tion." share was a 20 in Los Angeles. Part two of W.E.B. 'a premiere followed with shares as low as Mrs. Pfeiffer was born in 1932 in Wash- 10 in New York and only as high as 15 in Chicago. CBS didn't really enter the fray. ington, graduated from the University of Maryland with a BA degree, majoring in speech and dramatic arts and minoring in math, and studied philosophy in graduate Jane Pfeiffer named NBC chairman courses at Georgetown University and in Washington before Silverman picks woman to regarded herself as "a little bit of several Catholic University help him run policy affairs; things" including an administrator, an joining IBM as a trainee in 1955. After resigning from IBM she became a she's former IBM executive, aide in policy- making and a public -re- consultant, as an activist, said to be dynamic lations specialist -in all of which she and such was retained by RCA last November. When manager; Goodman to head gained a wide reputation during some 20 Mr. Griffiths executive committee; Adams stays years with IBM-and in addition "I con- decided he wanted NBC led by Mr. Silver- sider myself an activist." She also ex- man, then with ABC, Mrs. Pfeiffer knew him than anyone else Jane Cahill Pfeiffer, a 45- year -old execu- pected that in her new role she would better at RCA and was tive who introduced IBM to television ad- make appearances in NBC's behalf in assigned to make the first approach. vertising. who declined President Carter's Washington regulatory proceedings and Mrs. Pfeiffer currently is a director of offer to become the first woman secretary from time to time in other forums. The Bache Group, Chesebrough- Ponds, of commerce and who served as the initial In taking over responsibility for govern- International Paper and J.C. Penney, is a intermediary for the negotiations that in- ment relations and legal affairs she will be trustee of the Rockefeller Foundation and 'stalled Fred Silverman as president of handling assignments currently in the a governor of the American Red Cross. NBC, was designated last week to become charge of David C. Adams, NBC vice She was said to be the first woman invited chairman of NBC and its representative on chairman. In recent years Mr. Adams has to join the Carter cabinet, as secretary of commerce, the board of directors of the parent RCA frequently expressed a desire to retire - but turned it down because of Corp. and once tried retirement for a year or family commitments and a health problem In thus becoming broadcasting's highest so -but on reaching the retirement age of that NBC says "has now been resolved." ranking woman, Mrs. Pfeiffer will succeed 65 last spring he agreed, at Mr. Griffiths's She underwent surgery for thyroid cancer Julian Goodman in both jobs. She will re- urging, to remain on a basis that would in 1975. port to Mr. Silverman, who is NBC's chief give him somewhat more than normal Another Silverman surprise: executive officer as well as its president. vacation time. Mrs. Pfeiffer said she hoped advertisers and agencies Mr. Goodman, a former president who has he would remain. "He is a wonderful invited to get back into man," been chairman since 1974, is slated to be- she told BROADCASTING, "and the business of TV programing come chairman of the NBC executive very able. There's a lot of work to be committee. done -in long -range planning for the Speaking at a Young & Rubicam din- RCA President Edgar H. Griffiths said broadcasting industry, for instance. I hope ner forum in New York last Thursday her job would be a "wide- ranging" one, he will stay for a long, long time." (Sept. 14), Mr. Silverman said, "I don't "with much more substance and specific Mr. Goodman told BROADCASTING that think the three networks are the reposito- responsibility than have been assigned to he saw the changes as meaning "that I will ries of all the good ideas about what makes Julian Goodman." Mr. Silverman said she do pretty much the same things I have good television ... History tells us that will concentrate on "such vital areas" as been doing but under a different title - when the advertisers and agencies were in government relations, legal affairs and and with less strain." the business of developing series, televi- employe relations - "I'm delighted to Thomas J. Watson Jr., chairman of the sion wound up with a Danny Thomas have her at my side," he said. "She is a executive committee of IBM and a mem- Show, a Dick Van Dyke Show, an Andy major acquisition for NBC." ber of IBM's founding family, said in a Griffith Show and a Bewitched, among Reached in France, where she was on a statement issued by NBC that she was many others. We want that kind of trip with her husband, Mrs. Pfeiffer told "one of the ablest executives I've ever creativity back in the medium. We want to BROADCASTING last Wednesday (Sept. 13) known ... She was closely associated with encourage you to deal directly with that she looked upon her new assignments me for over three years and consistently talented producers and writers in develop- as " very exciting and challenging oppor- gave me broad, wise advice which helped ing concepts for network series." tun# to help bring NBC back up into a me substantially in my job ... She will As in an earlier speech to NBC affili- substantial position." She said she bring luster, warmth and charm, along ates, Mr. Silverman identified as his pri-

Broadcasting Sep 18 1978 28 "Look: in the first book after KIFM went to TM'S Beautiful Rock we grabbed a 5.5 share of Adults 18-49. That's now up to a 7.0 share:' -Ken Cowan Executive Vice President and General Manager KIFM -San Diego

Naturally, Ken Cowan is jubilant be- Do you remember the fantastic cause his ratings have zoomed. KIFM growth of beautiful music formats in not only has a 7.0 share of Adults 18- the 50's and 60's? That growth is being 49*; today it's also the #1 station for repeated -but with anew kind of beau- Women 18.49 *. tiful music. Read on to find out what KIFM lis- TM calls it Beautiful Rock. KIFM teners say about TM's Beautiful Rock. happens to call it mellow music. You When Ken Cowan first contacted can call it whatever you like. It's the TM Programming, we went to work beautiful music of the future, but you studying the San Diego market. We felt that the can put it to work for your station right now. percentage of Adults 25 -34 listening to any sta- Before you make any programming decision, tion in the market was below average. you should call TM Programming and find out Evidently, nobody in San Diego/M was more about it. programming for this important demographic. Call collect right now. Ask for Ron Nickell, So we recommended TM's Beautiful Rock. This Vice President. The number is 214 -634 -8511. format is designed especially for the 25 -34 demographic, with strong listening in the *Metro Share basis, 6 a.m. -Mid, Mon -Sun, in Apr/May 18 -24 and 35 -49 groups. '78 ARB. Did it work? Ken Cowan's ratings say "Yes!" So do his listeners. "We've gotten hundreds of letters," said Ken. "They say things like, `Where have you been all these years ?' and `Don't change,' and `Finally, a radio station we can listen to all day. "' TM's Beautiful Rock doesn't intrude. So you get loyal, long -hour listeners in homes and offices. If this format is beginning to sound like beautiful music to you, you're not alone. "It's tomorrow's beautiful music," pre- dicted Ken Cowan. Then he thought for a mo- ment. "Actually, it's today's beautiful music. TM Programming The only difference is we've got Leo Sayer in- 1349 Regal Row stead of Montovani." rM Dallas, Texas 75247 TOP OF THE WEEK

mary goal an influx of new ideas, talent with ideas that would subsequently be make a pilot? ... That's some clients' and quality to network TV- particularly taken over and developed by the network. whole budget." since advertisers as well as the public have He mentioned specifically such prime ac- Mr. Silverman seemed to allude to that expressed increasing concern over the lack cess programs as Procter & Gamble's Sha condition in his speech. "The risks are of those values in programs coming from Na Na and Bristol -Myers's In Search Of great," he said, "but so are the rewards. the network themselves. Mr. Silverman , suggesting that sponsors and agencies Programs must meet our needs as well as said that television commercials represent do the packaging, if not the producing, yours, and every show submitted doesn't "some of the most creative work in Amer- themselves. get on the air ... [But] I can promise you ica ... Now we want to get you thinking One agency executive, on first blush an open door at NBC for consideration of about how to bring that same imagination after hearing of Mr. Silverman's remarks, any idea. We want to read your scripts; we and spirit of innovation to series program- wondered if any but the largest advertisers want to screen your pilots. If it excites you, ing." would be able to support that kind of de- let us have a look at it ... We hope you will Mr. Silverman apparently wants the velopment. "It's a nice gesture," he said, want to get closer to the programing heart agencies to do more than just come up "but at today's prices, who can afford to of a medium you helped build."

day mornings will be veteran religious shows Lamp Unto My Feet, Look In5Brief Up and Live and Camera Three. CBS News said Sunday news will have regular report on religion and be pre -empted several times during year for religious specials. FCC last week went to rulemaking stage in AM stereo, and included in proceeding will be five proposed systems Belar, Harris, Kahn, Mag- - Executive committee of National Association of Broadcasters, meeting navox and Motorola. Resolution of issue is expected within six to eight in Washington Wednesday, authorized establishment of new NAB months. Commission also issued further inquiry In FM quad proceed- engineering laboratory, to be housed at NAB headquarters. Lab won't ing, is seeking more technical data. be involved in new -product research, but will be set up to collect and evaluate technical data for use in FCC proceedings and perhaps as Two appeals court judges, speaking informally last Friday (Sept. 15), in- membership service. Executive committee also authorized legal depart- dicated fairness doctrine has been diluted by court and FCC ment to proceed with application to Internal Revenue Service to set up decisions. Speaking at Federal Communications Bar Association - charitable trust for association's minority station ownership program. sponsored seminar at Homestead, Hot Springs, Va. -under ground - And it voted to invite Inter- American Association of Broadcasters to hold rules that prohibited identification -they agreed that broadcaster its 1979 annual meeting in Washington. Budget report to committee has right to define kind of issue being discussed in program. If it's showed NAB convention this year netted $493,900, compared to $284,- about police graft, said one, broadcaster is not required to do program 600 last year. on honest police. Other agreed, qualifying statement only to extent of saying question might be raised as to manner in which broadcasters NBC -TV is bringing back its famous three -note chimes as aural iden- limited subject of discussion. Asked if there was anything left of fairness tification mark. Network's "bing- bong- bing," as it described them, will doctrine, second judge said "I hadn't thought so." At that point, first judge be used particularly for opening of specials and movies, starting later said Wilkey decision in American Security Council Education Founda- this month. Retired two -and -half years ago on network level- though tion case (below) raises new question about broadcaster's fairness used by local stations since 1976- chimes were heard for almost 50 doctrine responsibilities, but added, "Of course, that may come up on years. rehearing" before full nine -judge panel of court. O Billboard Broadcasting Corp., licensee of WLAC -AM -FM Nashville , has In 2 -to -1 decision written by Judge Malcolm Wilkey, D.C. Appeals Court been fined S10,000 by FCC for "repeated failure to log commercial has bounced ASCEF case back to FCC for harder look. Decision is broadcast matter and to identify sponsors." highly critical of commission's handling of foundation's complaint that CBS -TV coverage of "national security" issues was biased, with nearly Washington attorney Leonard H. Marks, secretary- treasurer of World its reporting going to those who favor "doing less national 62% of about Press Freedom Committee, has urged developed countries to pool security" and 3.45% to those who favor "doing more" FCC's reasoning in resources to launch communication satellite for developing na- rejecting filing was as described "willful obtuseness," "arbitrary," tions. Speaking to International Institute of Communications at "Kafkaesque". Also criticized was CBS, which, Judge Wilkey said, "at- Dubronvnik, Yugoslavia, he proposed "drastically reduced" rates for mantle protection solely tempted to drape the of the First Amendment press, radio and television between developing countries and from them in industry:' He went to cite "It around those the broadcast on Red Lion: to the rest of the world. Developing countries, he said, should have op- is the right of the viewers and listeners, not the right of the broadcasters, portunity to present views to world without financial burden of rates few which is paramount" Judge Wilkey, did, however, say issue before court can bear. was "not of constitutional law nor of the merits of ASCEF's fair- ness challenge, but a question simply of FCC procedure."

Representative Lou Frey (R- Fla.), cosponsor of Communications Act rewrite, lost his bid for Republican nomination for Florida governor by margin of 64% to 36% last week. Returning to Washington, he an- nounced at Communications Subcommittee hearings Thursday that he will be active on rewrite until term expires in January. Bob Short, owner of wwrc(AM) Minneapolis, was unofficial winner of Democratic nomination for U.S. senator. His narrow edge over Representative Donald Fraser had not been certified by week's end.

Ninety -minute Sunday morning news broadcast (10- 11:30) will be launched in mid -January as part of restructure /reformat of CBS Morning News, CBS News announced last week. Weekday broadcasts will remain hour and program will be retitled Morning, with day of week preceding Return of ex -FCC Commissioner Benjamin Hooks to Washing - title. Moving to CBS Morning News as executive producer officially today ton-to testify before rewrite hearings (see page 23)- precipitated (Sept. 18) is Shad Northshield, hired on at CBS as documentary pro- week's biggest social event for communications establishment: recep- ducer earlier this year; current producer, David Horowitz, takes on tion at home of Commissioner Tyrone Brown, Mr. Hooks (i), here in con- same role with CBS Evening News with Walter Cronkite. Dropped Sun- versation with Commissioner and Mrs. James Quello, now heads NAACP.

Broadcasting Sep 18 1978 30 11 o 5. 445s 014 Q oPROV cO\$ 05 ( CO 0! StO

The host of a three hour nightly show on WLAC, Nashville, "Spider' Harrison has established himself as a dynamic, distinctive radio personality with a very special flair for capturing the tempo and style of today's Soul sound. Now, "Spider" can be part of your station line -up: as host of BILLBOARD SOUL COUNT- vf1 DOWN, U.S.A., a three hour weekly program from Music in the Air's Syndicated Programming division. Each week, your listeners will follow "Spider" Harrison as he counts down the

40 top hits from Billboard Magazine's Hot Soul Singles chart . Interleafed between disks there's commentary and lively, revealing interviews with major Soul artists. Also, special reports from a pair of top journalists on the Soul .- scene. Billboard's "Soul Sauce" editor Jean Williams from Los Angeles and Radcliffe Joe from New BILLBOARD SOUL COUNTDOWN,York.. U.S.A., is a "natural" for any Soul station's schedule, or in fact for any station seeking a sure -fire stimulus for late night or weekend listening. With an already proven record of audience response it pro- vides attractive opportunities for local sales, by associating advertisers with a recognizable personality and with the week's most popular Soul sounds. As "Spider' counts down from '4O to "1, you -and participating sponsors -can count on a rise in ratings and audience share.

Sign up for SOUL COUNTDOWN now and save 20% as a Charter Station subscriber. For special introduc- tory rates and demo, write or phone today...Or hear "Spider" count down at Music in the Air's NRBA Convention suite in the Hyatt Regency Embarcadero Hotel, Sept.17 -20. II Ms. Barbara Stones MUSIC IN THE AIR Il Billboard Publications,Iii Inc. 1515 Broadway, Newyork N.Y. 10036

(212) 764 -7310 /Telex 620523 - Il MUS1C IN 1HE AIR II

Please send me a demo and introductory rate information for 111 "Spider" Harrison's BILLBOARD SOUL COUNTDOWN, USA show. .- . Name II Title Station /Comporrq Phone Address BILLBOARD SOUL COUNTDOWN, U.S.A. State Zip City with "Spider" Harrison SpecialEReport The NRBA Convention

The National Radio Broadcasters Asso- New Ways 7b Get More Profit and Productivity Four concurrent workshops. 1:45 p.m. ciation, is, as it says, "for radio," and from Your People. San Francisco A and B. Pres- Management: Buying and Selling a Station - that's what upwards of 1,500 registrants ented by John Gorby, Jim Hooker & Co. Financing and Bank Relationships. Embar- will be talking about this week in San Promotion: Effective Promotion in Smaller cadero A and B. Moderator: Ted Hepburn, Ted Francisco at the Hyatt Regency Embar- Markets. Embarcadero A and B. Moderator: Hepburn Co. Panelists: John Bayliss, Com- cadero, site of NRBA's fifth annual con- Paul Lange, KDLR -AM -FM Devils Lake, N.D. bined Communications; Thomas Schattenfield, vention. Specifically, there will be a lot of Panelists: Reg Streeter, KOBO(AM) Yuba City, Arent, Fox, Kintner, Plotkin & Kahn; Alan Griffith, talk about radio and how it's being treated Calif.; Gordon ZIot, KZST(FM) Santa Rosa, Calif.; The Bank of New York; Bill Exline, William A. in the proposed rewrite of the Com- Tom Burns, WMCB -FM Michigan City, Ind. Exline Inc; Keith Horton, The Keith W. Horton munications Act. Co.; Bill Eagan, T. A. Associates. Head rewriteman Lionel Van Deerlin Programing: How Tb Choose a Forma; Part I (D- Mass.), chairman of the House Com- (to 10:30 a.m.). Embarcadero C and D. Modera- Sales: Big Sales in Small Markets. San Fran- munications Subcommittee, and the sub- tor: Bill Moyes, The Research Group. Panelists: cisco A. Moderator: Ray Livesay, WLBH(AM) Mat- C. T. Robinson committee ranking Republican, Lou Frey and Michael Hesser, Sunbelt toon, Ill. Panelist: Jerrell Shepherd, KRES(AM)- Communications. How to Choose a Forma; KWIX(FM) Mo.; WWOC(FM) (Fla.), will speak at the opening -day Moberly, Larry Keene, Part II (begins 10:45 a.m.). Moderator: Ralph N.J.; WWRM(FM) luncheon, and later that day, subcommit- Avalon, John DeGroot, Gaylord, Guild, McGavren -Guild, joined by large, Mich. tee staff will meet in a special session with medium and small market representatives. NRBA delegates. Otherwise, those in at- Programing: Format Focus -Top 40. Embar- tendance will have their pick from among Engineering: Engineering Your Way to Num- cadero C and D. Moderator: Ted Smith, KSLO-FM 24 workshops and 78 exhibitors of equip- ber One -FM (to 10:15 a.m.). Bayview A and B. St. Louis. Panelists: John Tobin, KSLY(AM) San ment and program services to occupy Moderator: Jim Howard, WJIB(FM) Boston. Luis Obispo, Calif.; Ron Gilbert, WICC(AM1 themselves. Panelists: Iry Joel. Schulke Radio Productions; Bridgeport, Conn.; Les Garland, KFRC(AM) San The complete NRBA agenda follows. John Higdon, consultant; John McCarth, Francisco. KFOG(FM) San Francisco; Bob Van Buhler, Engineering: Future in the Stars- Satellite KDKB(AM) Phoenix, Ariz.; Randy Stover, consul- Technology Today and 7bmmorrow. San Fran- tant. Engineering Your Way to Number One- Sunday, Sept. 17 cisco B. Moderator: Gary Worth, Mutual Broad- AM (begins 10:30 am.). Moderator: Robert casting System, with representives from Beamish, KABL(AM) San Francisco. Panelists: Registration. 9 a.m. -6 p.m. Western Union, Microwave and other Robert Kammer, KHJ(AM) Los Angeles: Greg satellite -related firms. Board meeting. 10 a.m. Bayview A. Ogonowski, KEZY(AM) Anaheim, Calif.; Bruce Earl, XEROK(AM) Ciudad Juarez, Mexico; Ed Three concurrent sessions. 3:15 p.m. Exhibits open. 2 -5 p.m. Edison, consulting engineer. Sales: How To Read the Ratings and Make Exhibit area open. 11 a.m. -5 p.m. Them Pay Off San Francisco A. Moderator: Monday, Sept. 18 Bob Duffy, Christal Co. Panelists: Bill Clark, Luncheon. 12:30 p.m. Ballrooms A and B. KABL(AM) Oakland, Calif.; Fred Walker, Broad Welcome and kickoff. 9 a.m. Ballroom. Speakers: Lionel Van Deerlin (D- Calif.), chair- Street Communications; Avery Gibson, Audits man, House Communications Subcommittee, & Surveys. Four concurrent workshops. 9:15 a.m. and Lou Frey (R- Fla.), ranking minority member Programing: Format Focus- Country. Em- Special sales and management workshop: of subcommittee. barcadero C and D. Moderator: Don Nelson,

Broadcasting Sep 18 1978 32 Mutual Radio Network's Fidelity of the Future LIVE 15 KHZ STEREO Via Satellite

MUTUAL'S HYATT REGENCY HOSPITALITY SUITE 14 40 EMBARCADERO MUTUAL EVENTS AT THE NRBA CONVENTION

"Future in the Stars -- Satellite Technology Today and " Tomorrow" -- Monday, Sept. 18, 1:45 PM. Mutual Executive Vice eïtw i;kt;r R.. 'v. tin9 sy^ President Gary Worth moderates a panel discussion on satellites and radio. San Francisco Room B, Hyatt Regency Embarcadero. "The Feeling Is Mutual" - Monday, Sept. 18, Hyatt Regency Embarcadero Ballroom, 5:15 PM. Mutual presents its exciting audio -visual sales presentation. "Talk, News, Public Affairs and Sports" - Tuesday, Sept. 19, 9:30 AM. Mr. Worth moderates panel discussion on programming and the variety of programs available to stations. Embarcadero Rooms C and D, Hyatt Regency Embarcadero. California Wine Tasting Party - Tuesday, Sept. 19, 5:30 -7:30 FREE PM, Mutual Hospitality Suite 1440, Hyatt Regency Embarcadero. Personalized Luggage Tags Mutual's Convention Exhibit - Ballroom Foyer, Lower Lobby, Hyatt Regency Embarcadero. Mutual's exciting exhibit will be to all who visit our Suite open daily and includes a satellite receiving terminal and complete (Bring your business cards) information on programs offered by Mutual. Mutual Hospitality Suite 1440 - Open.daily, Sept. 17 -20, Hyatt Regency Embarcadero. Mutual's Larry King - Broadcasting live from the Convention in Mutual's Mobile Broadcast Studio, Sept 18 and 19, 9:05 PM - 2:30 AM. Iúß mutual broadcasting system Washington, D.C. World Headquarters 1755 South Jefferson Davis Highway, Arlington, Virginia 22202 (703) 685 -2050 WIREIAM) Indianapolis. Panelists: Jim Slone, Fauser, KRBEIFM) Houston; Joel Day, KOA(AM) divisions of the FCC and other key people on KCUB(AM) Tucson, Ariz; Dan McKinnon, KSON -FM Denver. the Washington FCC /legal scene. San Diego; Jim Duncan, Radio & Records. Promotions: The Big Market Promotion Bat- Here Comes the Truck: The FCC Monitors tle. Embarcadero A and B. Moderator: Lynn Special management and engineering Are in Town. 4:30 p.m. Drumm Street Christian, Century Broadcasting. Panelists: workshop: The Proposed Communications Act entrance of hotel. FCC mobile monitors will ex- Dorothy Brunson, WBLS(FM) New York; William of 1978 -Ask the People Who Wrote It Embar- plain what they look for, what they do and how Bosse, KULF(AM) Houston; Bob cadero A and B. Panelists are staff members of Prangley, you can stay out of trouble when they check the House Communications Subcommittee: KLAK(AM) -KPPL(FM) Denver. your station. Harry (Chip) Shooshan, Ron Coleman, Edwina Programing: Talk, News, Public Afaris and NRBA Dowell, Chuck Jackson and Toby Harder. Sports (to 10:30 a.m.). Embarcadero C and D. state directors informal meeting. Moderator: Gary Worth, Mutual Broadcasting 4:30 p.m. Regency System. Panelists: Norm Woodruff, The Woodruff Organization; Lee Morris, WSOC(AM) Wednesday, Sept. 20 Tuesday, Sept. 19 Charlotte, N.C.; Richard K. Penn, WWWE(AM) Cleveland. Format Focus: Album- Oriented Daytime Broadcasters Association meet Membership meeting. 8:30 a.m. Bayview. Rock (begins 10:45). Moderator: Lee Abrams, ing. 8:30 a.m. San Francisco B. Burkhart -Abrams. Steve Marx, WAAFIFM) Wor- Five concurrent workshops. a.m. Flve a.m. 9:30 cester, Mass.; John Parikhal, Joint Communica- concurrent workshops. 9:30 Management: The San Francisco Five concurrent workshops. 9:30 a.m. tions; Jack Popejoy, KPOL -FM Los Angeles. Regulators. B. Moderator: Thomas Schattenfield, Engineering: AM Stereo -The Question or Arent, Special management workshop: Small Mar- the Answer? Regency. Moderator: Harold Fox, Kintner, Plotkin & Kahn. Panelists: Issie L. ket Idea Exchange. San Francisco B. Modera- Jenkins, Equal Employment Opportunity Com- Kassens, chairman of the National AM tor: Dutch Doelitzch, WDDD(FM) Marion, Ill. mission, and FCC representatives Wally Stereophonic Radio Committee, joined by rep- Johnson, Martin Levy, Richard Shiben, Art Sales: The Ratings -Where Do We Go From resentatives of Belar Laboratories, Kahn Re- Ginsburg, Dennis Williams, C. Phyll Home, Here? (to 10:30 am.). San Francisco A. search, Harris, Magnavox and Motorola. Lionel Monagas. Moderator: Ellen Hulleberg, McGavren -Guild. Panelists: Avery Gibson, Audits & Surveys; Exhibit area open. 11 a.m. -6p.m. Sales: Selling the Retailers; Cashing in on Jack McCoy, RAM Research, Jim Seiler, Co -op. San Francisco A. Moderator: Jack Luncheon. 12:30 p.m. Ballroom A and B. Mediastat Bill Engel, Arbitron; Harry Bolger, Adamson, KBIG(AM)- KBRT(FM) Los Angeles. Speaker: FCC Commissioner James H. Quello. Panelists: Bill McGee, Broadcast Burke Marketing Research. How and How Presentation of Armstrong Awards. Marketing Much lb Pay Your Sales People (begins 11 Corp.; Bill Weaver, KLOK(AM) San Jose, Calif.; a.m.). Moderator: Judy Currier, KLOKIAM) San FCC and You. 2 p.m. San Francisco A and B Bert Levine, Bert Levine Associates. Jose, Calif. Panelists: Jim Williams, The Welsh Moderator: James Gabbert, NRBA president, Co.; Harvey Wittenberg, WLOO(FM) Chicago, Bob with a panel of representatives of all major Promotion: Maximum Promotion in Medium

1-1s A4erica become a i_at)cl ofstrong pils and yveaK peoplei? Most everyone agrees that the "hard stuff" is a health hazard, but most peo- ple also overlook the danger of "ordinary medications." Drug-caused diseases and reactions are becoming a health problem of critical proportions because of the overuse of medicines. Apparently, there is a trend towards what might be the "easy way," except many times pills are taken without consul- tation, oftentimes without knowing how medications will interact with each other. As a result, more than 100,000 people die each year from drug -in- duced illnesses,and many more suffer serious reactions. There is only one way to remedy the situation - with sound public informa- tion. You can help by programming these public service spots as your avail - abilities permit. Order broadcast material without obligation. HELP STOP DRUG MISUSE AND HEALTH ABUSE BY RUNNING THIS PRIZE -WINNING SERIES OF PUBLIC SERVICE RADIO AND TV SPOTS

TO American Chiropractic Association 78-3 2200 Grand Avenue / Des Moines, Iowa 50312 Please send me your new series of produced public service spots titled "The Pill Popper" for:

Television (1.60 sec. and 1 -20 sec. Filmed Spots) Radio (3.60 sec. and 4-30 sec. Taped Spots)

I understand the spots will be sent without cost or obligation. Public Service Director Station Street Adress City State Zip

Broadcasting Se p 18 1978 aF

ÌI Ifll=4

No Escape

Just hours after two youths robbed a fast food res- taurant and its patrons in Indian River, Michigan, the pair was apprehended by Sault Ste. Marie police. The swift arrest was made possible by a motel owner who had heard an account of the robbery on WWTV /WWUP-TV's Midday Report. Shortly after the newscast, two men checked into his motel. He recognized them as the suspects described on the WWTV/WWUP -TV news. The police were alerted and the two youths were arrested and taken to the Cheboygan County Jail. Accurately reporting the news as soon as it happens is all part of the Fetzer tradition of total community involvement.

ertafiáz0

WKZO WKZO -TV KOLN -TV KGIN -TV Kalamazoo Kalamazoo Lincoln Grand Island

WWTV WWUP -TV WJFM WKJF(FM) WWAM KMEG -TV Cadillac Sault Ste Marie Grand Rapids Cadillac Cadillac Sioux City

Ayear -by-year comparison with`All in the Family "proves there's really no comparison at all.

is 2nd 3rd 4m 5m 6m 7m year year year year year year year

All in the Family 34/54 34/54 32/52 30/51 31/45 23/37 25/37 1971/2 -1977/8

M.A.S.H. 17/27 26/42 28/42 22/35 26/38 23/33 1972/3 -1977/8

Happy Days 18/28 24/36 32/49 32/48 1974/5- 1977/8

Welcome Back Kotter 22/34 23/35 20/33 1975/6-1977/8

Barney Miller 19/30 22/34 22/34 1975/6- 1977/8

Laverne & Shirley 31/45 33/49 1976/7-1977/8 With televisions first family, length is strength!

Tandem Productions' "All in the Family"

Source: NTI September- March. All in the Family 1971/2- 1977/8; M.A.S.H. 1972/3-1977/8; Happy Days 1974/5- 1977/8; Welcome Back Kotter 1975/6- 1977/8; Barney Miller 1975/6- 1977 /8; Laverne & Shirley 1976/7-1977/8. Markets. Embarcadero A and B. Moderator: Automated Broadcast Controls 223 -24 Dave Raven, wsAU(AM) Wausau, Wis. 1110 7hft Street, Rockville, Md. 20850 (vip Panelists: Sis Kaplan, WAYS(AMI- WROO(FM) Product: Automation systems. Personnel: Ter- PRESENTS Charlotte, N.C.; Harold Greenberg, KTAC(AM)- rence Trump, Tom Kitaguchi, Richard Choy, PUBLIC KBRD(FM) Tacoma, Wash.; Lynn Higbee, Ron Crider. POLICY WREN(AM) Topeka, Kan. FORUMS Programing: Format Focus - Beautiful Automated Processes 108 -109 Music. Embarcadero C and D. Moderator: Dar- 790 Park Avenue, Huntington, NY 11743 rell Peters, woo(FM) Chicago. Panelists: Jim DOLLAR ABROAD: Product: AM -FM stereo console *, production/ Schulke, Schulke Radio Productions; Marlin AT HOME on -air console', equalizer *, audio processing INFLATION Taylor, Bonneville Broadcast Consultants; Jim modules. Personnel: H. Charles Riker, Nick Why is the dollar losing value Schlichting, Starborne Productions; Harvey Balsamo, Saul Walker. around the world? How does Wittenberg, WLOO(FM) Chicago. this affect the United States? Special Engineering Tour. On -site inspection What can be done to reduce Beier Electronics Laboratory 104 of five leading San Francisco -area radio sta- 119 East Lancaster Avenue, Devon, Pa. 19333 inflation? tion facilities and the Mount Sutro tower in- Panelists: stallation, one of the world's largest self -sup- Bloomington Broadcasting 183 -84 William Feiner porting towers. AEI resident scholar 236 Greenwood Avenue, Bloomington, Ill. Herbert Stein Three concurrent workshops. 11 a.m. 61701 AEI fellow senior Product: Computer system for sales, traffic, Henry C. Wallich Special management and engineering member, board of governors, workshop: Interdepartmental Relations and billing, general accounting, payroll and man- Federal Reserve System Communications and the Budget Battle. San agement information. Personnel: Tim Ives, Don Robert Solomon Francisco B. Moderator: Chester Coleman, Newberg, John Clark, Lynn Laurie, Dave Breed, senior fellow, Brookings KGAB(FM) Camarillo, Calif. Panelists: Ney Lan- Carol Munson, Larry Shoel, Don Munson, Jan Institution dry, FCC Western regional manager; Howard Arnold, Carol Pollock. John Charles Daly Imekus, KCBS(AM) San Francisco; Don Ethen, moderator Bonneville Data Systems 159- 80 -81 -82 KSRO(AM) Santa Rosa, Calif. 36 South State, Suite 2100, Salt Lake City Sales: Getting Those National Dollars. San 84111 Francisco A. Moderator: Sis Kaplan, WAYS(AM)- package for traffic and WROO(FM) Charlotte, N.C., with Sal Agovino, Katz Product: Automation Radio. accounting procedures. Personnel: Roy Richins, Dave Watnes, Dave Finley, Kate Mer - Programing: Format Focus -MOR. Embar- kling, Nancy Coffeen. cadero C and D. Moderator: Ron Garner, Pacific Northwest Broadcasting. Panelists: Bonneville Productions 158 Mark Blinoff, KMPC(AM) Los Angeles; Jan Claire, 30 Social Hall Avenue, Salt Lake City 84111 KPAY -FM Chico, Calif. Broadcast Cartridge Service 218 TAXPAYERS' REVOLT: Exhibit area open. 11 a.m. -3 p.m. ARE CONSTITUTIONAL Box 1790, North Hollywood, Calif 91604 Break -away buffet. 12:15 p.m. Golden Gate LIMITS DESIRABLE? Product: Broadcast cartridges, reloading ser- Ballroom. Should there be a constitutional vice, cartridge storage racks, alignment tools. amendment to limit taxes or Personnel: Bryant W. Ellis, Douglas B. Howland, spending burdens imposed Judy Weekes. by federal, state or local The NRBA bazaar governments? Who is affected Broadcast Consultants Corp. 148 Following are exhibitors at the NRBA when is limited? con- Box 590, Leesburg, Va. 22075 spending vention, including booth locator numbers, Panelists: types of equipment or service displayed Lee Alexander Broadcast Electronics Inc. 127 and in attendance. Asterisk (`) Mayor, Syracuse, New York personnel 4100 North 24th Street, Quincy, Ill. 62301 Robert Bork indicates new product. Product: Control 16 microprocessor program professor of law, Yale Accurate Sound 284 -85 -88 University automation system *, Spotmaster cartridge ma- 114 Fifth Avenue, Redwood City, Calif 94063 Richard Headlee chines, audio consoles and studio accessories. chairman, Taxpayers United Personnel: L.J. Cervon, C. I. Kring, J. A. Burtle, R. Ampro Broadcasting 125 for Tax Limitation C. Davis, J. T Malone, M. L. Sirkis, W. D. Jones. M. Carl Holman 850 Pennsylvania Boulevard, Feasterville, Pa. president, National Urban 19047 Coalition Broadcast Programing International 101- John Charles Daly Product: Cartridge machines, consoles, Time 02 moderator Machine, Monomax. Box 2027, Bellevue, Wash. 98009 Personnel: Ed Mullin, Tom Creighton. These are just two of more than 50 Product: Ten programing format packages. Personnel: Jane Kindred, John Iles, Jon Holiday, one -hour panel programs on a wide Andrew Corp. 119 range of public policy issues pro- Bob Concie, Betty Freeman, Claude 10500 West 153d Street, Orland Park, Ill. duced by the American Enterprise Rorabaugh, Kemper Freeman Jr. Institute and distributed without 60462 charge as a public service to com- Product: Coaxial cables, foam dielectric mercial and public television sta- ca- Cablewave Systems 221 tions, radio stations, and cable ble', studio -to- transmitter link microwave an- 60 Dodge Avenue, North Haven, Conn. 06473 television. tenna systems, earth station antennas. Person- nel: Raymond Schmit, John Pryjma, William Capitol Magnetic Products 232 Write for today our catalog or to Sirvatka, Steve Pauli. 1750 North Vine Street, Hollywood 90028 preview one or more shows. Product: Audiopak A -2, AA -3* Auditronics 205 stereo phased BNA Communications, Inc. tape cartridges. Personnel: Larry Hockemeyer, Decoverly Hall 3750 Old Getwell Road, Memphis 38118 T 9401 Road Ed Grant, Ed Khoury, Harry Preston, Tom Neu- C Rockville, Maryland 20850 Product: Series 110 console. Personnel: 301/948 -0540 man, Harvey Pond, Marilyn Monarski, Natalie Welton Jetton, Stovall Kendrick, Jerry Puckett. Goss.

Broadcasting Sep 18 1978 38 Which recorder is right for you? ThOor850?

The ITC 750 can handle many pro- tensive editing and shuffling -850 duction schedules with ease. It is features work magic. Smooth, gen- CALL TOLL -FREE versatile, dependable, professional. tle, quiet, effortless. Users say, "The 750 users say, "It's unquestionably 850 reads my mind!" 800- 447 -0414 the finest recorder in its price range.' Which for you? Needs, preferences, Ask about our no -risk, 30 -day trial order. Lease - purchase plans available. Generous trade -in The 850 costs more. And, for many, budgets, all play a role. Call us. We'll allowances. Two -year warranty. In Illinois, Hawaii or Alaska collect: (309) 828 -1381. Ws worth every dollar! When produc- help you make the right choice. call tion is heavy and complex -with ex-

If1TERf1RTIOf1Rl TRPETROf116 CORPORRTIOf Bloomington, Illinois 61701 Marketed exclusively in Canada by McCurdy Radio Industries, Ltd., Toronto î7-,

4 750 $2015 Mono $2320 Stereo

850 $3050 Mono $3870 Stereo Console cabinets, stacking , cartridge machine optional. CCA Electronics 227 -28, Cuemaster cartridge system, modular pro- Hutchins, Joseph DeAngelo, Rolland O. Looper, 235 -38 graming system with multiple cartridge play- Edward S. Gagnon. Box 550, Cherry Hill, NJ. 08034 back, time announce, tone and generator detectors, logging equipment. Personnel: Jack IGM /NTI 141 -42 Product: AM and FM transmitters including Neff, Mabel Nelson, Chris Nicholson, Reuben 4041 Home Road, Bellingham, Wash. 98225 FM2500R 2,500 w FM unit', consoles, cir- Medding. cularly polarized FM antenna, automatic Product: BASIC automation systems with transmitter and exciter switching systems, black and white or color CRT's, MARC VII for CSI solid state VSWR protector', high speed Electronics 147 production use', RAMPART system. Personnel: 3800 limiter, FM stereo generator /audio processor. South Congress Avenue, Boynton Beach, Nick Solberg, JoAnn Burkhart, Darrell Wichers, Fla. 33435 Personnel: Jason S. Fox, Billy R. Emery, Carroll Carl Peterson, Dwight Herbert. Ogle, David Orienti, Ted Schober. Delta Electronics 230 International Tapetronics Corp. 237, 248 Cetec Broadcast Group 201 -02, 211-12, 5534 Port Royal Road, Springfield, Va. 22151 2425 South Main Street, Bloomington, Ill. 271 -72 Product: Operating impedance bridges, RF 61701 1110 Mark Avenue, Carpinteria, Calif 93013 ammeter systems, amplitude modulation con- Product: Reel to reel recorder /reproducers, trollers, receiver /generator remote Product: Cetec SS1000A solid state AM control cartridge recorders and reproducers, eraser/ transmitter, series 7000 automation system, systems, antenna monitors, toroidal current splice locater, cartridge delay system, up /down transformers, meter jacks. Personnel: Joseph S. Centurion modular console, ASC 3058 studio - digital counter`. Personnel: Andy Rector, John Novak, William R. remote audio control system, JSCP and JHCP Fox. Abdnour. circularly polarized FM antenna. Personnel: Ed Watts, Art Kvaas, Andy McClure, Fred Barbaria, Dielectric Communications 208 James B. Lansing Sound 233 -34 Me. 04071 Jeff Brown, Earl Bullock, Jerry Clements, Tom Tower Hill Road, Raymond, 8500 Balboa Boulevard, Northridge, Calif Copeland, Dave Hill, Dick Maynard, George Product: RF loads, wattmeters, RF coaxial 91329 Harry Simons, Doug Pupala, Mike Shafer, switchers, dehydrators. Personnel: Stan Product: Studio monitors. Personnel: Robert' Tucker, Rich Weichbrod, Hugh Sterne, Dale Thomas, Howard Acker, Dick Eskeland. Taylor, Ewald Consen, Peter Horsman. Wilcox. Dolby Laboratories 122 -23 Jefferson Data Systems 282 Comrex Corp. 283 731 Sansome Street, San Francisco 94111 501 Archdale Drive, Charlotte, NC. 28210 60 Union Avenue, Sudbury, Mass. 01776 Product: 334 FM encoder, series A -type noise reduction system, FM pilot tone system'. Per- Jennings /McGlothlin 154 Consolidated Electronic Industries sonnel: Ray Dolby, Ian Hardcastle, Kevin 222 Columbus Avenue, San Francisco 94133 219 -20 Dauphinee, Ken Fay, Bob Peterson, Joe Hull. 9721 Singleton Drive, Washington 20034 Johnson Electronics 118 Product: Cuerac 500 tape cartridge auto- Edco Products 215 Box 7, Casselberry, Fla. 32707 mation system, Mark V reel to reel tape deck, 680 Bizzell Drive, Lexington, Ky. 40504 Product: SCA tuners, tuner modules', tuner/ Product: Tape cartridge and cassette equip- amps', amps, mixer line amps', antenna direc- ment, stereo phase enhancer. Personnel: R. tor', plug -in accessories for amps and mixers' Eigenmann, J. Hisle, R. DeBry, J. Tharpe, N. Personnel: Joseph M. Lutz, Robert D. Weber. Mather. "The person Kamen Sciences 253 Fidelipac 117 -18 Box 7463, Colorado Springs 80933 109 Gaither Drive, Mount Laurel, NJ. 08054 you describe LPB Inc. 131 -32 Flash Technology 259 520 Lincoln Highway, Frazer, Pa. 19355 55 Lake Street, Nashua, N.H. 03060 is the person Product: Consoles, turntables, preamps, com- pressor /limiters, distribution amps, studio fur- The "From Studio B" Co. 158 niture, educational AM and FM broadcast ' Boulevard, Los Angeles 506 North Larchmont equipment. Personnel: Richard H. Crompton, I'll deliver" 90004 Harry N. Larkin, Richard W. Burden. Joe Sullivan Greater Media 103 Marti Inc. 258 197 Highway 18, East Brunswick, N.J. 08816 Box 661, Cleburne, Tkx. 76031 'Finding a first -rate executive isn't Product: Automated program formats. Person- enough. Product: Automatic repeater stations for ENG, nel: Philip H. Roberts, Julian Breen, Dennis "You want the right one. transmitter- studio links, AM stereo studio - Ciapura, Ted Dorf, Bob Chandler, Dave Klahr, 'Right for your company. Right for you. transmitter links', digital remote control with Peter Booker, Tom Milewski, Allen Gantman, "I understand your needs. I relate status, battery powered ENG transmitter, porta- Chuck Borchard, Larry Wexler. them to my own 18 years of executive ble mobile transmitter. Personnel: M. E. Mc- responsibilities in media and Clanahan, George W. Marti, Steve Jones, Ken communications. When you tell me Hammond Industries 270 Horton.

what you want, I search out and deliver the 155 Michael Drive, Syosset, N.Y. 11791 right person. Product: Beyer microphones, headphones, McCurdy Radio Industries 252 "I know where to look. How to stands and accessories, Klark -Teknik 1711 Carmen Drive, Elk Grove Village, Ill. evaluate critically in terms of your specific equalizers and delay units. Personnel: Derek 60007 preferences. And how to create the right Allen, Jack Kelly, Jim Guthrie. climate for successful recruiting. Product: AM stereo consoles', digital delay "You get an effective, knowledgeable, systems', telephone low frequency extender', Harris Corp. 248 -55 professional search. And you get exactly the -49, 254 Personnel: Ron Mitchell, Peter Buzzard, Cliff Box 290, Quincy, Ill. 62301 person you're looking for." Rogers, Ralph Gould, Stan Maruno. Joe Sullivan & Associates, Inc. Product: AM stereo system, audio processor, program automation system, MSP -90 audio McMartin Industries 138 -37 -38 Executive Search and Recruitment processor with plug -in modules'. Personnel: 4500 South 76th Street, Omaha 68127 111 East 58th Street, Eugene O. Edwards, Kenneth R. Schwenk, Jer- New York, N.Y. 10022 (212) 752 -8888 ry L. Preston, Walt B. Rice, Dave Evans, Richard Microprobe Electronics 151 Stevens, Gary Lake, Galen Hassinger, Mark 875 North Michigan Avenue, Suite 1532A,

Broadcasting Sep 18 1978 40 all music all the time'

ARBITRON APRIL /MAY RANKINGS FOR SRP SUBSCRIBERS

Adults 18 +, 6am -Mid, Mon -Sun, Total Area Avg 1/4 Hr and /or Metro Share

Ranking Ranking AM or FM AM or FM 1977 1978 1977 1978

Albany WHSH 10 5 Las Vegas KORK -FM 1 2 Albuquerque KOB-FM 2 2 Los Angeles KJOI 3 3

Appleton WROE 1 1 Louisville WVEZ 4 3

Atlanta WPCH 3 3 Lubbock KTEZ 3 1

Baltimore WLIF 2 3 Melbourne WDBO -FM 1 1

Baton Rouge WQXY 2 1 Memphis WEZI 1 3

Beaumont KQXY 8 2 Miami WLYF 2 1

Binghamton WQYT 1 1 Milwaukee WEZW 3 3 Boston WJIB 3 2 Montgomery WREZ 4 5

Buffalo WBNY 1 1 New Orleans WBYU 2 2 Cedar Rapids WMT -FM 3 4 Norfolk WKEZ 4 4 Chattanooga WYNQ 4 3 Oklahoma City KKNG 3 2

Chicago WLAK 6 5 Orlando WDBO -FM 1 1

Cincinnati WWEZ 2 5 Pensacola WMEZ 2 1

Colorado Springs KRDO -FM 1 1 Peoria WSWT 3 1 Columbus WBNS -FM 2 1 Philadelphia WWSH 3 2 Dallas KOAX 3 3 Pittsburgh WSHH 2 2

Davenport KRVR 1 3 Portland, ME WGAN -FM 1 1

Daytona Beach WDBO -FM 1 2 Raleigh WYYD 3 3

Denver KLIR 3 2 Sacramento KEWT 1 1 Des Moines KLYF 2 2 St. Louis KEZK 6 2 Erie WLVU 1 1 San Antonio KQXT 3 2 Ft. Lauderdale WLYF 1 1 San Francisco KFOG 5 5 Fresno KKNU 3 1 South Bend WWJY 4 2 Grand Rapids WOOD -FM 1 1 Syracuse WEZG 5 4 Hartford WKSS 3 2 Tampa WJYW 10 4

Houston KYND 1 1 Topeka KSWT 1 3 Indianapolis WXTZ 2 2 Tucson KJYK -- 1 Jackson WLIN 2 3 Tulsa KBEZ - 3 Jacksonville WKTZ -FM 1 1 West Palm Beach WEAT -FM 1 1 Kansas City KCEZ 5 4 Wichita KBRA 3 2

1978 Summary: 22 Markets Ranked NUMBER ONE, 17 SECOND, 13 THIRD, 5 FOURTH and 5 FIFTH among all AM or FM stations.

Schulke Radio Productions Ltd 3001 Hadley Road South Plainfield NJ 07080 201 -753 -0444 Chicago 60611 west Athletic Conference football, Notre Dame trol for turntables`, tone arms, 16 -inch turnta- and NCAA basketball, NBA basketball, NASL ble with electronic speed control`. Personnel: Product: Log 2 automation system with MEI Larry King Robert 100B programer with remote control'. Person- soccer, major golf tournaments, Sidwell, Robert Martin, Jim Muller, show. Gary J. Worth, Bill Gilreath, Mirick Jiricka. nel: Dave Collins. Personnel: Ted Foster, Bill Arnold, Rich Wartell, Larry King. Micro -Trak 157 Jeff Thal, Paul Corum. Ramko Research 250 -51 620 Race Street, Holyoke, Mass. 01040 11355 -A Folsom Boulevard, Rancho Cordova, Nagy Research Products 153 Calif 95670 Box 289, McLean, Va. 22101 The Money Machine /Audio Sellers 152 Product: Mono and stereo consoles, distribu- 808 19th Avenue South, Nashville 37202 Product: Shear type magnetic tape splicers. tions amps, mic -line amps, turntable preamps`, Product: Production and programing packages Personnel: John Nagy, Kathryn Nagy. line amps, router /amps', five -mixer portable including Country Punch and Sunday At the console, mic mixer /limiters, monitor amps, an- Memories. Personnel: Jerry K. Williams, Tom O'Connor Creative Services 149 nouncer control center*, LED VU meters in ta- Moore. Pat Patrick. Box 8888, Universal City, Calif 91608 ble lop and rack mount with stereo phase meter`, automatic and cassette recorders. Per- Product: Programs- commentary, features, sonnel: Ray Kohfeld, Linda Kohfeld, Jack Moseley Associates 120 -21 comedy, music and holiday specials. Person- Ducart. 111 Castilian Drive, Goleta, Calif 93017 nel: Harry O'Connor, Steve Adler. Product: Studio- transmitter links, audio limiter, RCA Broadcast Systems 257 microprocessor remote control system`, stereo Orange County Electronics International Front and Cooper Streets, Camden, N.J. 08102 generator, remote pickup links, telemetry return 148 link, telecontrol systems. Personnel: John A. 680 Beach Street, San Francisco 94109 Product: BTE -115 solid state exciter for FM Moseley, John E. Leonard Jr., K. F. Zimmerman, Product: Signal processing and monitoring transmitters, digital overshoot compensating FM Mark G. Fehlig, James L. Tonne, Earl Hatt, Al equipment. Personnel: Michael Gillespie, Sid stereo processor*, BFC, BFG and BFJ Crocker. Goldstein, Jim Austin, Bernie Krause. antennas, 8FM circularly polarized FM anten- na`, 3 kw and 20 kw transmitters, audio con- Mutual Broadcasting System Street level sole. Personnel: F W. Huffman, D. B. Freeman, Orban Associates 114 -15 lobby D. J. Massa, G. G. Strube!, W. W. Warren. 645 Bryant Street, Francisco 94107 1755 South Jefferson Davis Highway, San Arlington, Va. 22202 Rockwell /Collins Broadcast Otari 280 -81 Products Product: Satellite distribution of news, two 30- 981 Industrial Road, San Carlos, Calif 94070 203 -04 second mini -features, Notre Dame, NCAA and Box 10462, Dallas 75207 Product: MX- 5050 -B two channel recorder*, NFL football, Dallas Cowboys football, South- Product: Transmitters, MX- 5050 -FL full track recorder, automated FM exciter, con- soles. Personnel: Al Senter, Jim Ariana, Jeff Bix- radio station reproducer, two and four channel by, Tom Cauthers, Dave Chenoweth, Morris recorders, 8:1 in- cassette duplicator, 16:1 Courtwright, John Shideler. cassette or open reel duplicator, quality control WHERE HAS reproducer. Personnel: Jack Soma, Lew Barrett, Steve Krampf, Greg Wintrup, Frank Shimizu, Schaffer Broadcast Group 155 SINTRONIC BEEN FOR Tom Yoshizawa, Dave McClurg, M. Takekawa, P 10 East 49th Street, New York 10017 Itoh, Lee Norman, Ruth Pruett, Su Wu. THE PAST 15 YEARS? Scully Recording Instruments 112 -113 475 Ellis Street, Mt. View, Calif. 94043 WELL, FOR ONE THING... Pacific Recorders & Engineering 239 -40, 243 -44 -45 11100 Roselle Street, San Diego 92121 Sintronic Corp. 289 212 Welsh Pool Road, Lionville, Pa. 19353 Phelps Dodge Communications 222 Route 79, Marlboro, N.J. 07746 Sono -Mag Corp. 133 -34.35 o 1005 West Washington Street, Bloomington, Ill. Product: FM antennas including Super Power 61701 antenna' and associated components. Person- GI Q nel: E. F. Boehm, H. M. Edwards, S. Esocoff. Sound Genesis 207 -08 2001 Bryant Street, San Francisco 94110 Philadelphia Resins Corp. 229 20 Commerce Drive, Montgomeryville, Pa. Stanton Magnetics 247. 258, 287 18936 175 Terminal Drive, Plainview, N.Y. 11803 Product: Phillystran tower guys. Personnel: David H. Kollock, George T. Kollock, Kenneth Starship Newscript Dispatch Service 218 Knight. 210 California Street, Suite 306, San Francisco 94111 0E1 Corp. Nw 217 Route 73, Kresson, N.J. 08053 Station Business Systems 267 -68 Product: AM automatic transmission system 8616 La Tijera Boulevard, Los Angeles 90045 with multiple control points *, ... there's a 10k W Sintronic shortwave AM, FM and Product: In -house and on -line computerized transmitter on the African island of stereo monitors, FM FM exciter, stereo gener- business and traffic systems. Personnel: Fernando Po, 200 miles north of the ator, SCA generator, AM and FM RF amplifiers. Joseph Coons, Larry Pfister, Bruce Massie, Don equator. There are Sintronic AM, FM, and Personnel: Charles H. Haubrich, William J. Gordon, Sandy Oakman, Dick Lamoreaux, shortwave transmitters in 35 countries. Hoelzel. Klover Iverson, Lee Facto, Susan Dingethal, (And now there's a brand new Sintronic Warren Middleton, Chris Young, Jim Lang, solid state AM transmitter!) ORK Electronic Products 241 Delane Bell, Bob Brewer, Joe Chaplinski. 1568 North Sierra Vista Avenue, Fresno, Calif 93703 Smr n Telex Communications 129 -30 Sintronic Corp., 212 Welsh Pool Road,c Product: Omega console with digital switch- 9600 Aldrich Avenue, South, Minneapolis Lionville, PA 19353. (215) 363 -0444. ing, digital clock`, turntables, Alpha speed con- 55420

Broadcasting Sep 18 1978 42 A 5 hour spectacular for radio's New Year's Eve.

Pg Pesets.

Order Your Format Exclusive Now Last year our annual review aired on 1,127 stations worldwide. This year, top rock, MOR and Country music stations in themajor metro markets have already decided to welcome in 1979 with Billboard's spectacular look back at '78. Included are: KFI, Los Angeles; KCBS, San Francisco; WFLA, Tampa; WFMS, Indianapolis; WLAC, Nashville; WKIX,Raleigh; WVOK, Birmingham; WMZQ, Washington; WBAL, Baltimore; WAXY, Ft. Lauderdale; Fall is barely in the air, but 200 stations across the country have WTMJ, Milwaukee; WDAF Kansas City. already made their New Year's Eve plans. Like them, you can cele- Available on a barter /fee basis.

brate in style -with Music in the Air's gala year -end retrospective. Order your demo by mail ...cal l Available in three distinct formats, each self- contained hour of Barbara Stones at (212) 764 -7310 Billboard's Yearbook 1978 provides: ...or PREVIEW BILLBOARD'S YEARBOOK 1978 At Music in the Seven local 1- minute spots Air's NRBA Convention suite in The year's top chart hits the Hyatt Regency Embarcadero Major news summary and actualities Hotel, Sept. 17 -20. Film sound clips and entertainment news from Billboard's editors

Music and conversation with stars such as: Billboard's Yearbook '78 will be available in late December for your choice of airdate. Mail this Hot 100 Easy Listening coupon to Barbara Stones, Music in the Air, Country Billboard Publications, Inc., 1515 Broadway, Andy Gibb Barry Manilow Loretta Lynn New York 10036. Our format, based on the following Billboard Donna Summer Roberta Flack Ronnie Milsap charts, is: Hot 100 Easy Listening Country Foreigner John Denver Dolly Parton Please send demo to: Name Title Station AM FM Address City State Zip Telephone ri/ Music in the Air is a division of Billboard I\aa Publications Inc. Peters Gri1ìin Woodward Inc. CHARLES R. KINNEY Olympic Tower 645 Fifth Avenue. New York. N Y 10022 President (212) 826 -6000 Chief Operating Officer

AN OPEN LETTER

TO: U. S. TV STATIONS

PGW is dedicated to National Spot Television, sold station -by- station, market -by- market.

National Spot was built in this manner. And your strong Spot future demands individual station sales! Group sales -- "unwired networks" -- inevitably lead to loss of individual station /market identity. Spot rates -- market budgets -- must respond to the "average ".

Build a strong, individual station, and you build a strong, individual market.

Make it work. Sell it this way!

If you agree, and your rep doesn't, call us.

R Meet an editor who gets the most out of our new 1"equipment.

Who is he? Any editor seated in front of a Sony Broadcast BVE -500A Auto- matic Editing Control Unit. It's true that our BVH -1000 1" Video Recorder has a handful of very remarkable editing capa- bilities. That's the big creative advantage of the 1" format. Video editing with a true "film" feeling. But an editor may have his hands full putting those capabili- ties to work. Unless, of course, he works with an editing console built to fulfill the creative potential built into our BVH -1000. And that's the Sony Broadcast BVE -500A. Now wait a minute, you say. Isn't the BVE -500A primarily intended for U -matic editing? Not at all. When we designed the BVE -500A, we gave it specific features to make both 1" and U -matic editing faster, easier, and far more accurate. Then we created a unique Editing Interface Adaptor. The IF -1000. Which opens our BVH -1000 to all our BVE -500A advantages. So the BVE -500A allows automatic control track editing between two BVH -1000 1" record- The BVE -500A performs lamps that flash until edit com- ers. Between two BVU -200A assemble edits. Edit inserts. Edit mands are made. Even in a U -matic recorders. Even between preview. And edit review, all busy newsroom, with many inter- a BVH -1000 and a BVU -200A, side automatically. ruptions, an editor can still tell at by side. It's like having two edit- Each edit point can be shifted a glance the status of his last ing systems for the price of one. by adding or subtracting individ- instruction. (And a very attractive price ual frames. One last instruction. Write it is.) But here's the best part. Sony Broadcast, 9 West 57th Like our BVH -1000, our Street, New York, N.Y. 10019. Or BVE -500A has BIDIREX: two sell- call us direct. In New York, at (212) return search dials that take the 371 -5800. In Chicago, at (312) place of ordinary pushbutton 792 -3600. Or in Los Angeles, at search controls. With BIDIREX, (213) 537 -4300. an editor can search quickly or And introduce yourself to slowly, in both forward and more information about the reverse, without taking his eyes BVE -500A. off the monitors. That's the It's one professional editor moviola-type editing video editors your professional editors will all have been waiting for. be very anxious to meet. And the BVE -500A also incorporates a new decision - prompting system, with indicator SONY Sony, U- matic. and BIDIREX are registered trademarks of Sony Corp. BROADCAST Equal Opportunity Employer Job discrimination. It's wrong. No matter what the reason.

These days, most types of job dis- the country, working to make sure crimination never get inside the com- you have the freedom to choose. To pany gate. Except for.compulsory decide for yourself whether or not to unionism. Forced union membership join a union, without. losing your job remains one of the last vestiges of job if you do -or don't. discrimination. Union officials can still If you'd like to find out more about have you fired from your job simply the fight against compulsory union- for refusing to join or support their ism, write us. We'll send you the facts. private organization. Then you can help make sure that It's perfectly legal. But it's morally one day soon no one will be turned wrong. The Right to Work is one of away at the gate for standing up for the most precious rights we have. our most fundamental freedom: Free- Without the right to earn a living -to dom of choice. put daily bread upon your table -all other rights lose their meaning. Yet, in the 30 non -Right to Work states across our country, powerful union National Right to Work Committee officials are depriving workers of this 8316 Arlington Blvd. basic; precious right. That's why we're Fairfax, Va. 22038 fighting to protect and extend it. (703) 573 -855 We're the National Right to Work Committee, with more than one and a quarter million supporters throughout 1978 For THREE YEARS in a ROW ... the NUMBER ONE Beautiful Music Station in AMERICA is WWBA AM /FM SERVING TAMPA -ST. PETERSBURG

DOMINANCE ... Three Years in a ROW! WWBA'S 17.9 share of the total audience cannot be matched by stations in mar ts-like New York, Chicago, L.A., Miami or San Francisco ... nor could they match our 18.1 shares in 1976 and 1977.

ACCEPTANCE ... WWBA has a larger audience than ALL of its Good Music comp titors in Me T m6a Bay Market COMBINED! Ed Winton's programmp, with constant iiromotion have kept us on top of Shulke, Peters,- eMrwr.i 1.00sarid- others in Tampa Bay, the NUMBER ONE growth rate area of the Nation's biggest metro markets, according to Sales and Marketing Management. Represented by

THE CHRISTAL COMPANY Tente) Corp. 228 Ward Beck Systems 105 -08 -07 50 Curtner Avenue, Campbell, Calif 95008 841 Progress Avenue, Scarborough, Ont. MIH Media 2X4 Time & Frequency Technology 139 -40 ABC -TV reshuffles Oakmead Village Drive, Santa Clara, Calif 95051 The Webster Group 110 its executive deck 575 Lexington Avenue, New York 10022 Shaw, Newi, Keever, Savage, UMC Electronics 209 -10, 213 -14 Fountain figure in key shifts; Road, North Haven, Conn. 460 Sackett Point 111 owned stations also realign 06473 The Welsh Co. 1228 East 21st Place, Tulsa, Okla. 74114 Product: Playmate semi -automated cartridge A restructuring of the ABC -TV network playback system *, consoles, cartridge ma- "to meet future needs," with a new gener- chines, motors, splice finders, tape heads, al manager for the network, a new head of news recording systems. Personnel: Allen J. sales and a beefed -up network- services and operation ( Shaftel, Charles E. Rockhill, Preston Weaver. Hyatt hospitality affiliate -relations "Closed Circuit," Sept. 11), was announced last Arbitron 456 week by James E. Duffy, president of the United Press International 149 -50 Arent, Fox, Kintner, Plotkin & Kahn 1656 network. 360 North Michigan Avenue, Chicago 60601 Toby Arnold & Associates 256 In a separate but related move, James T. Associated Press 340 Shaw, vice president in charge of network sales since 1970, was named vice president Tape & Label 225 Autotron 940 U.S. of ABC Television and assigned to "assist 1561 Fairview Avenue, St. Louis 63132 Bloomington Broadcasting 1729 -30 Bonneville Broadcast Consultants 240 and work closely with" President Fre- Blackburn & Co. 840 derick S. Pierce. Unarcho -Rohn 242 BROADCASTING Magazine 1134 Within the ABC -TV network, George Box 2000, Peoria, 111. 61656 Broadcast Marketing 1417 Newi, vice president for daytime sales, Broadcast Programing International 756 was named to the newly created post of Burke Broadcast Research 1217 vice president and general manager. Thomas J. Valentino Inc. 231 Burkhart /Abrams 1517 H. Weller (Jake) Keever, vice president 151 West 46th Street, New York 10036 Capitol Magnetic Products 817 and national sales manager, was named to Cavox Stereo Productions 1750 -51 succeed Mr. Shaw as vice president in charge of sales.. VIF Drumm Century 21 Productions 1640 International Street Richard N. Savage, vice president for sidewalk Chapman Associates 1725 -26 affiliate services, was named to head a new Box 1555, Mountain View, Calif 94042 Churchill Productions 1719 -20 Concept Productions 1240 Continental Electronics 617 Dolby Laboratories 217 Dow Jones 417 Drake -Chenault 1556 Eastman Radio 1456 FM -100 Plan 1017 Greater Media Services 1040 KalaMusic 1717 KWIX Radio /BIC Computer 1617 Dean Landsman Radio Services 1256 LeTourneau & Langstaff Productions 440 Liberty Lobby 1129 Shaw Newi Live Sound 317 3M Magnetic AN Products 1650 -51 Jack Masla & Co. 1140 Master Broadcast Services 956 McGavren -Guild 1727 -28 McMartin Industries 1731 -32 Mutual Broadcasting System 1440 Looking For O'Day Broadcast Systems 917 A Music Syndicator? Orban Associates 1747 -48 P/W Radio Reps 1723 -24 PICK Pacific Programing 935 A Peters Productions 1740 , Progressive Radio Network 1721 -22 PROFESSIONAL PSI Savage IIM CmM Marketing 1117 , Radio Arts 740 RCA 1647 -48 conned pop Richter -Kalil 640 Schulke Radio Productions 517 Selcom 856 Starbourne Productions 1540 Time & Frequency Technology 717 William B. Tanner 540 TM Programing 1056 Torbet -Lasker 1156 Webster Group 656 Jim West Co. 356 Woram Audio Associates 556 Johnson

Broadcasting Sep 18 1978 48 Announcing the "New Generation" CP-16R Everything you've come to expect from CP -16R cameras plus lots more... at no increase in price!

Our "new generation" CP -16R cameras now incorporate New Viewfinder System several significant changes which improve CP -16R The new CP -16R standard viewfinder performance in extreme low situations. -light now features positive click-stop 90° rotation. It Improvements which our engineers were able to provides 12X magnification and a far brighter accomplish without compromising any of the image than ever before... further enhancing outstanding performance standards that have made CP -16R performance in low -light conditions. the studio-silent CP -16R famous the world over. In fact, we've even managed to improve on these New Carrying Handle standards by making the CP -16R run more Even the camera carrying handle has been quietly than ever before! re- designed. It is now larger and much more What's equally important, comfortable when toting the camera about. especially to the independent filmmaker who works under tight budget restrictions, is that we have been able to add these improvements to the CP -16R camera line without raising prices Be sure to (something of a manufacturing/ visit your marketing miracle in these local CP -16R days of runaway inflation)! dealer and check out all these new improvements as well as overall outstanding CP -16R performance. Remember, "new generation" CP -16R cameras are available for immediate delivery at no increase in price.

New Shutter System Our new belt- driven, focal plane -type, high- efficiency 170° mirror shutter now provides approximately 10% more light For further information, please contact: to the film plane. (And the CP -16R shown with wide angle elimination of one gear pass Ultra T 9mm prime lens (11.35). Other prime lenses in Cinema Products' makes the new CP -16R even Ultra T series include 12.6mm, 16mm more silent in operation.) and 25mm lenses, all rated at T1.25. rechatópy in The SeMCeOlCrearrvil y 2037 Granville Avenue, Los Angeles, California 90025 Telephone: (213) 478 -0711 Telex: 69 -1339 Cable: CinedevCO department, network services and affiliate planning. Robert F. Fountain, vice president in charge of affiliate relations, was given "ex- panded responsibility for all current ac- tivities relating to the affiliate body." In the ABC Owned Television Stations division, meanwhile, there was another change: David Johnson, vice president and general manager of ABC Spot Sales, was named to the new post of vice presi- dent, Owned Television Stations. He will work with Richard A. O'Leary, president of the division, "in the planning, organi- zation and operations" of ABC's five owned TV stations and ABC Spot Sales. Mr. Duffy, explaining the network changes, said that "the business of net- working has become increasingly complex in recent years. Our business has ex- panded dramatically in all of the various parts of our program schedule. As we have grown substantially in the number and quality of our affiliated stations and in the The switch in San Francisco. The two -year -old three -way trade of FM stations in San sophistication and complexity of our sales Francisco was completed in New York last week. CBS Inc. sold KCBS -FM to Golden Gate activities, there has been the growing need Radio, owned by Lloyd Ewards and his wife, Barbara, who thus became the first black sta- for a reassessment of responsibilities to tion owners in northern California, for $850,000. CBS then acquired KEAR(FM) from Family meet these needs. Stations Inc. for $2 million, and Family Stations acquired KMPX(FM) from National Science "This organization utilizes the finest Network for $1 million (BROADCASTING, Sept. 6, 1976, et seq.). executive talent within our network to The deal was hung up, almost from the start, by local protests against the Edwardses' meet the challenges of today and the plan to change the big band format of KMPX(FM), until the Edwardses agreed to keep the for- future." mat at least temporarily. He said that Mr. Newi, as vice president The other buyers took their old formats -and call letters -with them: KCBS -FM continues and general manager of the network, will its "mellow sound "on KEAR'S old 97.3 mhz with 82 kw and antenna 1,100 feet above be responsible for all sales, affiliate re- average terrain, and Family Stations continues KEAR(FM)'S religious programing as well as lations and business affairs activity. He the KEAR call on KMPx(FM)'S old 106.9 mhz with BO kw and antenna 1,120 feet above average called Mr. Newi, who has been with ABC terrain. The Edwardses' Golden Gate took the KMPX call letters as well as its format to KcBS- since 1963, "one of our ablest executives FM'S old 98.9 mhz with 35 kw and antenna 640 feet above average terrain. for this assignment and future In the photo above, taken at last week's closings, Sam Cook Digges, (c), president of challenges." CBS Radio, chats with Lloyd Edwards (I) and Mrs. Edwards, with J. Robert Cole (standing, I), In announcing the choice of Mr. Keever vice president, CBS -Owned FM Stations, and Lawrence Effman, representing the National to head sales, Mr. Duffy said ABC Science Network, standing by. Harold Camping, president of group owner Family Stations "has long been recognized as the most Inc., was represented by Washington attorney L. Adrian Roberts, who was absent when the successful sales force in network televi- picture was made. Blackburn & Co. was broker for CBS and co- broker with Hogan -Feldman sion," due in part "to the efforts of Jake Inc. for the National Science Network, which with this sale went out of the broadcast busi- Keever, who, during his 16 years with ness. ABC, has become one of the most respected sales executives in television." ning and analysis on such matters as caster with extensive station experience" Mr. Keever's rapport with advertisers and satellite distribution, the relationship be- who will "oversee a close coordination be- agencies, he said, "has been of inestima- tween network and affiliate news program- tween the network and its affiliates that ble value to ABC." ing, station compensation and the effects will benefit both as well as our viewing au- The creation of the new network ser- of various regulatory activity." dience." vices and affiliate planning department, The choice of Mr. Savage to head the Mr. Fountain's expanded responsibility Mr. Duffy said, "was in response to the new department, he said, took into his ac- as vice president in charge of affiliate re- need for more extensive long -range plan- count Mr. Savage's record as "a broad- lations calls for him to serve "as the pivotal contact with our growing affiliate body" and to "direct the network's total affiliate activity, including program clearances, communications, our annual and regional affiliate meetings and all daily operations." ONLY FOUR RADIO REPS Mr. Duffy also praised Mr. Fountain's "outstanding job in directing our affiliate HAVE OFFICES IN 13 OR MORE CITIES relations activity for the past four- and -a- half years." Reporting to Mr. Savage in the new line- BLAIR, EASTMAN, KATZ AND up will be Joseph E. Giaquinto, who con- tinues as vice president, affiliate planning, and Al Ittleson, who continues as vice president, news advisory service. The PRO o00eekerRadio three are expected to work with the net- A DIVISION OF PRO TIME SALES, Inc. work affiliates' news advisory board to assist affiliates in local news programing. 441 LEXINGTON AVENUE, NEW YORK, N.Y. 10017 (212) 687 -3380 Reporting to Mr. Fountain will be THE ACHIEVERS Richard Kozak, director of station re- lations; Mario Cucinotta, director of affili-

Broadcasting Sep 18 1978 50

WE'RE

, St ateglc Interviewes19?1 Cottrand -

(We borrowed snapshots from Mort's sc . . oo to help us highlight his 16 -year career).

A few weeks ago, we ran our news anchor at WDIV, nationally KYWTV, Philadelphia and WBBM- first ad as Detroit broadcasters. In it, known reporter and commentator, TV Chicago. we shared with you some colorful Mort Crim. When New York blacked out scenes of the city's remarkable You probably know Mort Crim in 1965, Mort won a Sigma Delta renaissance. Now, we've begun to by reputation. ABC Radio network Chi Award for shedding light on make some contributions of our own. anchor in New York. Television the story. When the Yom Kippur The most visible example is our new anchor at WHAS -N, Louisville, War broke out, he came through MORT GRIM

daily from the Golan Heights. Mort for News and John Baker, our has reported three presidential Executive Producer... the team summits and space shots from Cape that made news at WTOP -TV in WDIV Canaveral and Houston. Washington "The One and Only." DETROIT Now Mort Crim is at WDIV in We're all part of the new Detroit. - a Detroit, joining Jim Snyder, Post And we're building team of quality A Post- Newsweek Station. Newsweek Station's Vice President and commitment to report on it. Represented nationally by Top Market Television. Other radio romps used to laugh at the idea of our :30AM sales meetings.

They aren't laughing any more. Because that's part of what has made Eastman Radio the hottest rep firm in the business. For the past nineteen years, those early morning meetings have helped our sales people know more about the stations we rep, their markets, and their competition than anyone else. And be completely prepared when our sales teams are out pitching for our stations. It keeps them aware of the buys being made and those in the planning stages at advertising agencies and media buy- ing services. And then we go out and get the orders. And that's more important than an extra half hour of sleep.

We do things differently. ate operations, and their managerial staffs. Reporting to Mr. Newi as network gen- eral manager will be Messrs. Keever, Changing Hands Savage and Fountain and Bertrand M. Fainberg, director of business affairs for the network. The beginning and the end of station transfers: from Reporting to President Duffy will be Mr. proposal by principals to approval by FCC Newi and Richard L. Beesemyer, ABC -TV vice president; Symon B. Cowles, vice broadcast interests. WRUS is 500 w president, creative services, and Mary - Proposed daytimer on 620 khz. WAKQ is on 101.1 Jane Raphael, vice president, communica- KWKI(FM) Kansas City,: Sold FI mhz with 100 kw and antenna 510 feet tions and administration. by Broadcasting Inc. to Swaggart Broadcasti .g above average terrain. ABC Television President Pierce, an- Co. for $1.9 million. Seller is principally nouncing Mr. Shaw's move from head of KUFO(FM) Galveston, Tex.: Sold by owned by Richard J. Miller, president who network sales to vice president of the Beacon Broadcasting Co. to KUFO Broad- owns KADI(AM) Clayton Mo., and KADI -FM television division, said Mr. Shaw would casting Co. for $400,000 plus $146,000 for St. Louis, Buyer is owned by Jimmy Swag - work closely with him in "all areas" of the covenant not to compete. Seller is partner- gart Evangelistic Association, division. group owner ship of 20 individuals and corporations, of WLUX(AM) Baton Rouge, La.; K11L(FM) "His broad experience in many aspects none of whom have other broadcast in- Bethany, Okla.; KWJS(FM) Arlington, Tex; of television, plus his proven executive terests. Buyer is owned by David Siegel WHYM(AM) Pensacola, talents, make him unusually qualified to Fla., and WJYM(AM) (75%), Jerry Shiverdecker (12.5 %) and Bowling Green, Ohio. Jimmy Lee Swag - assume these added responsibilities at a Jeff Stacy (12.5 %), who have same in- gart is president. KwKI is with time of rapid growth and development for on 93.3 mhz terests in WLIQ(AM) Mobile, Ala. Mr. 100 kw and antenna 290 all areas of ABC Television," Mr. Pierce feet above Siegel has real estate interests in Florida. average terrain. Broker: asserted. Blackburn & Co. Mr. Shiverdecker is former employe of In announcing David Johnson's promo- WRUS(AM)- WAKQ(FM) Russellville, Ky.: Panax Corp., publishing and broadcasting tion in the ABC Owned Television Sta- Sold by South Kentucky Broadcasting Co. firm. Mr. Stacy is general manager at WLIQ. tions division, President O'Leary said it to BMA Advertising and Marketing Inc. KUFO is on 106.5 mhz with 26 kw and an- stems from "a problem I'm delighted to for $950,000. Seller, transferring 100% of tenna 195 feet above average terrain. have" "growing complexities stock, is principally owned by R. E. -the of Hook, WACR -AM -FM (construction permit) managing the most successful group who Owns WRAG(AM)- of WAQT(FM) Car- Columbus, Miss.: Sold by James W. rollton, television stations in the country." The Ala.; WSLG(AM) Gonzales, La., Eatherton to Broadcast Associates Inc. for vice presidents and general managers and WMAG(AM)- WQST(FM) of Forest, Miss. $325,000. Mr. Eatherton is sole owner and the individual stations and the operating Buyer is by Al owned Florence, who has has no other broadcast interests. Buyer is group executives will continue to report to extensive banking, real estate and finan- owned by Robert S. Caldwell Jr. (51 %) and Mr. O'Leary. cial interests in Kentucky. He has no other Joseph E. Davis (49 %). Mr. Caldwell owns furniture store and has banking interests in Columbus. Mr. Davis is general man- ager at WMBC(AM)- WJWF(FM) Columbus.

WACR is 1 kw daytimer on 1050 khz. FEATURED BY WACR -FM is assigned to 103.9 mhz with 3 kw and antenna 240 feet above average AMERICA'S OUTSTANDING terrain. MEDIA BROKER WPGR(AM) (construction permit) Port Gibson, Miss.: Sold by South -West Mississippi Broadcasting Co. to Joseph Hollingsworth for $200,000. Seller is owned by Robert Sanders and Rodger We are pleased to have served as brokers in the following Ownby. Mr. Sanders is president of non- San Francisco sales which have been closed: commercial WVLS(FM) and Mr. Ownby is general manager at WJXN(AM) both Jackson, Miss. Mr. Hollingsworth has had KCBS -FM .... from CBS, Inc. to Golden Gate Radio, extensive broadcast experience, most re- Inc. cently as operations manager at WMBC(AM) Jackson. He has no other broadcast in- KEAR -FM .... from Family Stations, Inc. to CBS, terests. WPGR is assigned as 250 w Inc. daytimer on 1170 khz. KMPX -FM from WCFR -AM -FM Springfield, Vt.: Sold by .... National Science Network to New England Broadcasting Corp. to Con- Family Stations, Inc. necticut Valley Broadcasting Inc. for $200,000. Seller is subsidiary of Sconnix Group Broadcasting Inc. which owns Hogan -Feldman, Inc. assisted in the KMPX -FM transaction. WLNH -AM -FM Laconia, N.H.; WOCB -AM -FM West Yarmouth, Mass., and WDOS(AM)- WSRK(FM) Oneonta, N.Y. Sconnix is owned by Scott R. McQueen, president, COM PANY,INC. and five others. Buyer is owned by Frank P BLACKBURN& Zezza (75 %), Terri Lamb (20 %) and her RADIO TV CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS husband, George Lamb (5 %). Mr. Zezza is officer and 15.6% owner of seller. Mr. WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30361 BEVERLY HILLS 00212 Lamb is attorney in Springfield and Mrs. 20006 333 N. Michigan Ave 400 Colony Square 9465 Wilshire Blvd. 1725 K N.W. 274 -8151 Lamb has no other business interests. Street, (312) 346-6460 (404) 692-4655 (213) (202) 331 -9270 WCFR is 5 kw daytimer on 1480 khz. 9118t78 WCFR -FM is on 93.5 mhz with 3 kw and antenna 300 feet above average terrain.

Broadcasting Sep 18 1978 56 KINC(AM) Independence, Calif.: Sold cedure to include all rulemaking proceed- record communications during non -ad- by Mt. Whitney Broadcasters to KNYO Inc. ings, not just those involving individual judicatory informal rulemakings, AMST for $65,000. Seller is owned by Israel channel allocations. It further urged the said. Sinofsky and Sal Leroy. Mr. Sinofsky has commission to adhere to principles of two AMST interpreted differently the vari- application for new FM at Carpinteria, court cases where the Supreme Court re- ous cases cited by NTIA. In one, Calif. Buyer is owned by Lloyd W. quired the reviewing court to be supplied Sangamon Valley Television Corp. u. Higuera, operations manager at KUTE(FM) with the "full administrative record" of United States, AMST said the issue is not Glendale, Calif., and Burt Weiner, chief the agency decision -making process and whether it is limited to proceedings involv- engineer at KKTT(AM) Los Angeles and at where the court said the public must be ing channel allocations or rulemakings of KUTE. KINC is 500 w daytimer on 600 khz. given a formal opportunity to comment on a "very special sort because of their 'ad- Broker: Blackburn & Co. information "material to" the basis of a judicatory' overtones," but if the court in a proposed rule. related case was right in concluding that Other station sales proposed last week in- "The whole concept of the ex parte non -record discussions are unlawful in all cluded: WMFL(AM) Monticello, Fla. (see principle," NTIA said, "is to afford an op- informal proceedings on basic policy. page 88). portunity for the other interested parties NTIa's position gives Sangamon mean- to be present -not to rely on later dis- ing never contemplated by the court, ig- Approved closure which cannot fully capture all the nores the facts and "flies in the face of nuances of the meeting." consistent interpretation to the contrary," reply AMST said. WRBL -TV Columbus, Ga.: Sold by Co- AMST said in comments that FCC lumbus Broadcasting co. to Avant Devel- proposed disclosure procedures go far In the other ex parte proceedings, the opment Corp. for $7 million. Seller is beyond what is required either as a matter ABA section (not necessarily representing views the as a whole) was owned by estate of James W. Woodruff Jr. of law or sound administrative practice, of ABA joined by and recently sold WRBL -FM Columbus and that "these strictures on non -record AT &T and the Federal Communica- (BROADCASTING, Aug. 28). Buyer is contact forclose what has long been recog- tions Bar Association in requesting a owned by Malcolm I. Glazer, of Pittsford, nized as legitimate and valuable means of rulemaking proceeding to amend review procedures. Specifically they recommend N.Y., who owns wrwO -TV Terre Haute, addressing broad policy concerns." the Ind., and operates mobile home parks in Rather than promoting "government in commission provide the party filing an the pro- application for review Rochester, N.Y. WRBL -TV is CBS affiliate sunshine, "AMST said, the new the opportunity to cedures will "severely open dis- reply to whatever the staff submits to the on channel 3 with 100 kw visual, 12 kw inhibit aural and antenna 1,510 feet above cussion of government policy and will ac- commission as its recommendation. In average terrain. tually obscure issues by burying them most cases, the statements said, the staff under a mass of written pleadings." The person who made the original decision or KADX(FM) Denver,: Sold by Columbine commission should withdraw the interim who wrote the original order is the same Broadcasting Co. to Belvoir Broadcasting policy and allow unrestricted oral non- who handles the review. Inc. for $800,000 plus $100,000 covenant not to compete. Seller is owned by Ken- neth B. Lange, Walter C. Emery, Peter Smythe, Norman V. Konrad, Jordan M. Iserman and Edward A. Jersin. None has other broadcast interests. Buyer is owned by Welcome Radio Inc. which also owns WSLR(AM) Akron, Ohio; KTLK(AM) Negotiations Denver and recently sold WOKO(AMI Albany, N.Y. Harrison M. Fuerst is prin- Appraisals cipal owner and president. KADX is on 105.1 mhz with 100 kw and antenna 175 Radio feet above average terrain. T.V. CLASS C FM, Newspapers Tell it all, CATV FULLTIME AM or tell nothing Financing Medium Market FCC search for workable policy in connection with ex parte contacts elicts contrasting opinions Price-$1,250,000, from new NTIA and AMST (703) 821 -2 552 including real estate. The FCC, seeking a workable solution to Terms available to the touching issue of ex parte contacts, qualified has been urged to head in two different buyer. directions: The National Telecommunica- Cecil L. tions and Information Administration, in its comments, wants more disclosure of informal contacts and the Association of A Confidential Service to Maximum Service Telecasters advocates Richards, none at all. Owners & Qualified Buyers. Also, two briefs were filed in support of the American Bar Association's Section of inc. Administrative Law petition for rulemak- ing that proposes changes in the commis- media brokers review procedures of actions taken sion's Suite 408, 7700 Leesburg Pike by delegated authority in non -adjudicative matters. Falls Church, Va. 22043 NTIA backed the commission's pro- posal to extend its "basic fairness" pro-

Broadcasting Sep 18 1978 57 How to build an upscale radio audience and boost your sales.

Join the more than 100 radio stations time newscasts, and with six newscasts who are already broadcasting (on an hourly basis) in between. The Wall Street Journal Business Report on an exclusive basis. For a It won't cost you free information kit, write Donald a cent in cash. Sutphen. Or call him collect at In exchange for exclusive rights to the looking for a credit (609) 452 -2000. Business Report, we're line with each newscast, and air time (to be negotiated) for commercials promoting Imagine getting eight timely and The Wall Street Journal. authoritative newscasts every business day prepared by the editors of The Wall Street Don't miss out on this Journal. They would be wired directly to reliable, time -tested business booster. your station - without cost -via The We've been transmitting the Business Journal's own communications circuits. Report on a regular basis for over two And you'd be the only station in your market years. More than 100 stations- including to broadcast them! the most prestigious in the country-are already benefiting from these unique Exclusive business news coverage broadcasts. And we're rapidly expanding that builds your audience. our base to include virtually all major Business ranges over a The Report broad markets in the country. spectrum of business and business -related topics, and includes stock market high- Now is the time to explore the possibility lights. It gives listeners a real incentive to of sponsoring this valuable tune in to your station -and to stay tuned. program. Write or The call Donald Eight opportunities a day Wall Street Sutphen today. to boost your business. Journal i Advertisers are eager to reach the upscale Business audience attracted to the Business Report. Report And you'll be able to sell those prospective clients with morning and afternoon drive- P.O. Box 300, Princeton, N.J. 08540 tion that the conference committee recog- Broadcast Advertising^ nized NAB's and other industry groups' arguments that the proposed advertising restrictions raise constitutional questions about government's intrusion into broad- Hill keeps sending cast decision -making. The conference committee said in its re- strong messages port that it wants to "re- emphasize" to the FTC that the constitutional questions to FTC over kids' "are of overriding importance," and said that both the House and Senate will be ad -ban proceeding reviewing the FTC's performance in the proceeding next year. Conference committee decides to In the same bill the conference commit- Stations carrying insert in its report language tee agreed on an appropriation for the FCC The Wall Street journal blocking any such trade rule in fiscal 1979 of $70,446,000. The Business Report. bill allows for $35,000 to be spent on com- A House -Senate conference committee, in memorative stamp albums for the deleg- WOR New York WKRG Mobile a report on an appropriations bill last ates to the World Administrative Radio KNX Los Angeles KCEY Modesto/Turlock week, warned the Federal Trade Commis- Conference in 1979 to trade with foreign WBBM Chicago WSUL Monticello, NY sion that there are potential constitutional delegates, and $750,000 to go for work on WHLO Akron WNOG Naples/ problems in the commission's proposed improving UHF television. The bill also Albuquerque KOB Fort Myers restrictions on children's television adver- provides $11.5 million for the National WANG Atlanta WAMB Nashville tising. Telecommunications and Information Ad- KLBJ Austin WELI New Haven The action is a softening of the approach ministration for 1979. WAPI Birmingham WWL New Orleans originally voted by the House Appropria- KYME Boise WOKT Norfolk WEEI Boston WKIS Orlando tions Committee, which amended the bill WJOY Burlington WPBR Palm Beach itself to prohibit the commission from pro- WCIB Cape Cod WCAU Philadelphia mulgating a trade rule -such as the Stock brokers WTIP Charleston, WV KTAR Phoenix children's advertising proposal -in WSOC Charlotte WWSW Pittsburgh 1979. The Senate's conferees, headed by buying much more WDEF Chattanooga WADB Point Pleasant Ernest Hollings (D- S.C.), who is chair- heavily in TV WLQA Cincinnati KPAC Port Arthur man of the Appropriations Subcommittee WJW Cleveland WDCS Portland, ME with jurisdiction over the FTC, refused the TVB compilation shows 42% WVCG Coral Gables KYXI Portland, OR amendment on the grounds that it is inap- increase in first half of '78 KRLD Dallas WHPN Poughkeepsie/ propriate to legislate such a prohibition in with network getting lion's share WDAN Danville Hyde Park an appropriations bill. KDEN Denver WHWH Princeton The conference committee agreed in- Television advertising expenditures by WHO Des Moines WEAN Providence stead to insert the prohibition in the con- brokerage firms jumped 42.4% during the WW] Detroit WKIX Raleigh ference report accompanying the bill, not- first six months of this year as compared KXGO Eureka /Arcata WRVA Richmond ing, however, that the FTC doesn't intend with the January -June period of 1977. Not WFNC Fayetteville WROC Rochester, NY to finish the children's inquiry by the end only did the over -all estimated figure rise KFPW Fort Smith KFBK Sacramento of fiscal 1979. The committee also noted from $4,205,800 to but so did KMJ Fresno WSGW Saginaw $5,987,400, that a separate FTC bill out of another the number of houses participating, from WMAX Grand Rapids KNOX St. Louis conference this year gives Con- 21 to 33. WBIG Greensboro KSXX Salt Lake City committee WNCT Greenville, NC WOAI San Antonio gress a legislative veto over trade regula- So reports the Television Bureau of Ad- WFBC Greenville/ XETRA San Diego tion rules. That, the committee said last vertising, using figures compiled by Broad- Spartanburg KXRX San Jose week, assures that the children's advertis- cast Advertisers Reports. WPOP Hartford KZST Santa Rosa ing proposal, if adopted, would have to While spot buys remained at a relatively KHVH Honolulu WQSA Sarasota pass congressional muster before being constant level, rising only from $1,918, KEYH Houston WTOC Savannah enacted. 000 to $1,959,100, TVB showed con- WHEZ Huntington, WV KIRO Seattle The action does not stop the FTC from siderable growth for network, moving up WXLW Indianapolis KBCM Sioux City continuing work on the children's pro- from $2,287,700 to $4,028,400. KCMS Indio/ KSPO Spokane posal, only from adopting a rule in the Merrill Lynch, Pierce, Fenner & Smith Palm Springs WNUS Springfield, MA next year. increased its spot commitment from WRBC Jackson, MS KWG Stockton The report language, which was jointly $266,600 to $592,300 and at the network WEXI Jacksonville, FL WONO Syracuse drafted by Senator Lowell Weicker (R- level, remained well at the top of the ad- WQLR Kalamazoo WWBA Tampa/ Conn.) and Representatives Mark vertising category, increasing from Kansas City KMBR St. Petersburg Andrews (R -N.D.) and Neal Smith (D- $1,517,300 to $2,833,500 (again the bulk WKPT Kingsport KAIR Tucson Iowa), was immediately hailed by the Na- of all network advertising dollars from bro- WEZK Knoxville KRMG Tulsa tional Association of Broadcasters as a kerage houses). WIOU Kokomo WIBQ Utica/Rome "strong message" from Congress to the And, although Paine, Webber, Jackson KNUU Las Vegas WTOP Washington, DC FTC. NAB President Vincent Wasilewski & Curtis dropped in spot buys from KOMS Lebanon, OR WNVR Waterbury applauded in the report that $908,000 to it spent $408,000 WLSR Lima KFH Wichita an assertion $757,900, KARN Little Rock WARM Wilkes- Barre/ money paid by the FTC to public partici- in network, which is $408,000 more than KEDO Longview Scranton pants "should be used in a fair and bal- the same time last year. WLGM Lynchburg WILM Wilmington, DE anced manner to fully develop an accurate Bache Halsey Stuart Shields reversed its WMOA Marietta / WNAX Yankton and factual record ..." NAB and other spending pattern, but added more dollars Parkersburg WSBA York trade groups with an interest in the to the pool. In January-June 1977, it spent WWEE Memphis WBBW Youngstown/ children's advertising proceeding had ob- $121,000 in spot and nothing in network; KMND Midland Warren jected on learning that $150,000 has been January -June 1978 saw $978,100 in net- WWTC Minneapolis distributed so far to groups they say only work and nothing in spot. back up the FTC staff's recommendations E.F. Hutton & Co. dropped off in both in the children's proceeding (BROADCAST- categories. Spot was down from $68,400 to ING, Sept. I1). $43,600 and network, from $577,900 to Mr. Wasilewski also expressed satisfac- $400,300.

Broadcasting Sep 18 1978 59 "The kind of news networks don't supply." Joe Gries, General Manager, WBRE, Wilkes Barre, Pennsylvania "...like adding three reporters... Lee Roberts, Operations Manager, KGUY, Palm Desert, California "...consistently high duality features...the kind of quality service we ve been looking for." Mike Wheeler, Operations Director, WGST, Atlanta, Georgia

For more than 200 stations in North America and overseas, the Monitor Radio News Service supplies a real need -a dependable, high quality news and feature service. It's a young and reputable source of original material you ought to know more about. Here's how your colleagues answer some of the questions most frequently asked.

What does your service do How easy is it to sell the News Service? that the networks don't? "We've had a great deal of success in selling the "It gives us access to stories across the country and News Service to a variety of clients. All of them got overseas that we just would not have had access to response. The name of The Christian Science otherwise." Monitor is extremely well known and well respected Don Wigginton, President .... Sponsors know that they're buying a quality KEYH, Houston, Texas service, that they're going to be attracting a large audience. We're delighted." "A number of times you've had interesting material Mark Sciumeca, General Sales Manager on the tapes that I've heard picked up and run later WNRS, Ann Arbor, Michigan on our network, and other networks too. You're on top of the news." Lee Roberts, Operations Manager KGUY, Palm Desert, California How can a predominantly music station use the Radio News Service? "The News Service offers material which is not "Our belief is that the listener does not want to be available through other services ... material that more than two minutes away from music. And with gives us total insight into the American lifestyle." The Christian Science Monitor News Service, we're Don Foley, News Director looking at something of interest that will capture the Canada All News Radio, Ottawa listener's imagination, all in about two minutes. When it's over, he feels he's learned something." How can your stories relate Pryor Nubor, Operations Director to our local audience? K -106, Orange, Texas "Well, in Ohio we have flash flood alerts quite often. So the story you sent us on the subject worked just beautifully as an insert during our local coverage." Martin Petree, Vice President Will the service fit into our programming? News, WMNI, Columbus, Ohio "We're very dependent on The Christian Science Monitor News Service. We find the reports concise "We find that your features help give us the type of and complete. The service helps round out prestigious material that we need to supplement programming very effectively." what we're doing in local time periods. The features Dave Gold, Program Director are unique and different ... something we can call WEXI, Jacksonville, Florida our own." Joe Gries, General Manager "We were looking for something to flesh out a WBRE, Wilkes Barre, Pennsylvania couple of newscasts. We have found that the Monitor News Service is quite concise, with no "The reports are good because they're centered extraneous fat for us to worry about. We can trust around subjects that really directly affect people's it. The News Service fits quite well into our overall lives." concept and image." Mike Wheeler, Operations Director Bob Conrad, Program Director WGST, Atlanta, Georgia WCLV -FM, Cleveland, Ohio THE CHRISTIAN SCIENCE MONITOR® RADIO NEWS SERVICE

What kind of audience reaction will I get? Who prepares the tapes? The audience reaction overall has been very good. There are three professional announcers. Dave

I would say we receive an average of seven to ten Dunbar, editor of the Radio News Service, is a calls per week." former news director from California where he won Dave Gold, Program Director the Golden Mike Award from the Southern California WEXI, Jacksonville, Florida Broadcasters Association. Fay McKenzie is a long- time actress with extensive experience in films, on "We rarely go a week without getting an inquiry on a Broadway, and on radio. And Paul Cunningham is a News Service story. It's probably the best service veteran news writer and broadcaster from that we have in our system at this point." Massachusetts. Don Foley, News Director Canada All News Radio, Ottawa What's the cost? Client radio stations have two options for payment: Out of all the syndicated services to come down the commercial time for the Monitor or a cash payment. pike, I would say the Monitor's is by far the most professional, most interesting, and best received we've ever run." How can I find out more? Mark Sciumeca, General Sales Manager For more information, call Dave Dunbar, toll free at WNRS, Ann Arbor, Michigan 800 -225 -7090. Outside the contiguous United States or within Massachusetts call collect 617- 262 -2300. Or return the coupon below. What are the facts I should know? The Radio News Service is part of The Christian Science Monitor -and carries all the credibility and prestige of that award -winning daily world newspaper. Weekly tapes of 20 news and feature The Christian Science Monitor stories researched by Monitor correspondents -and Radio News Service adapted for radio by broadcast writers -are sent to One Norway Street client stations throughout the U.S., Canada, and Boston, MA, U.S.A. 02115 overseas. You'll hear news analysis, trends, interviews, consumer tips, and stories about Please send me further details about education, urban problems, energy solutions, and The Christian Science Monitor Radio News Service. other topics of strong listener interest.

Name (please print) Are the stories adaptable to all formats? Stories range in length from 45 seconds to two Title /Station /Network minutes, about half with actualities. They're already Address being used by over 200 stations with formats from contemporary to all -news to country, in markets of City State Zip every size. And the Monitor guarantees exclusive use to one AM and one FM station in your market Telephone area. L J America's Largest Beautiful Music Syndicator the fM I00 plan

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Wait. Just a second. Before you write, file or edit a piece that involves over-the-counter (nonprescription) medicines ask yourself this: Would a quote or factual data from the industry make the story more incisive? If you say yes, the place to call is The Proprietary Association, the industry spokesman. (Our 88 members account for 90% of the market.) Call Linda Yakovich in our Public Affairs Office at 202/393-1700 with any questions you have. We'll answer your questions or put you in touch with someone who can. For more general industry information, mail the coupon. Either way get in touch...before you hit that keyboard. coverer of radium, Wednesdays, 8 p.m., King and John F. Kennedy assassination Programing beginning Oct. l l., and "Scenes from a hearings and consecutive night perfor- Marriage" with Liv Ullmann, six one - mances from Wolf Trap in Washington hour programs Saturdays at 11 p.m. begin- live. During the fall it will offer live a ning Oct. 14. series of concerts from the White House, PBS comes out There are other examples of that type of symphony, dance and opera from Lincoln programing, but much of the PBS empha- Center and the Metropolitan Opera, and, swinging for sis this fall went into current affairs. Ron in the week prior to the November general Devillier, director of program administra- elections, a series of live programs from its fall season tion, said several key 8 p.m. spots are filled various parts of the country on election with "strong" current events programs, issues and personalities. No longer holding back, it's including The Opium 71-ilogy, a three -part The public network has problems get- putting best footage forward series on consecutive days about harvest- ting the word out about its programs' Mr. against commercial networks ing, processing, transportation and dis- Devillier said, because it has a "low own heated 'bloodletting'; tribution of heroin. Documentaries, in profile" in many communities across the 'Masterpiece Theatre,' movies, fact, may be the strongest point in the PBS country. To overcome that, PBS has fund- current events among headliners schedule; among them- California Reich, ing from the Corporation for Public Broad- focusing on the psyches and lifestyles of casting to match funds from participating In its own way, the Public Broadcasting working -class members of the National stations for advertising, almost all to be Service is mounting its biggest effort Socialist White People's Party in three locally placed. against the commercial TV networks this California communities (Sunday, Oct. 22, PBS is asking stations to spend two - new television season. 8 p.m.); The New Klan which includes thirds of their advertising money on 20 to It is joining the fall competition with a footage of the Ku Klux Klan's ritualistic 25 national shows and one -third on their major campaign, making the most of its initiation ceremony (Sunday, Nov. 19, 8 local programing. Last year, there was no new satellite connections by offering more p.m.), and Word is Out exploring such campaign -although CPB did fund live programing and promoting all of it homosexuality in America (Tuesday, Oct. advertising for specific programs. with up to $l million in advertising funds. 10, 9 p.m.). In this instance, PBS officials say they PBS is also making a specific effort to Besides the 12 documentaries, there is a will wait until the major thrust of commer- reach out for a younger audience. three -year project of six specials called cial network advertising for the new Fall strong points include a series of 9 Global Papers, the first of which is a three - season is over before they begin spending p.m. movies beginning in October and in- installment series on world food policies any of their million dollars. They don't cluding the body -building documentary and priorities (Sunday, Monday, Thursday, want to get crushed in the campaigns. "Pumping Iron," Lina Wertmuller's Nov. 12, 13 and 16); FYI, a monthly series Mr. Devillier said PBS was positioning "Seven Beauties" and "Swept Away," the of one -hour programs looking at how some shows to attract a younger audience. Oscar -winning "Harlan County, U.S.A.," Americans deal with their federal govern- Soundstage, for example, an hour show "Distant Thunder," "Monty Python and ment; Congressional Outlook, examining featuring contemporary singers and musi- the Holy Grail" and others. Alan Bates is legislation pending before Congress in a cians, was moved from a late -night spot to starring in Masterpiece Theatre's "The weekly half-hour series (Fridays, 9 p.m., 8 p.m. Tuesdays. "We put it early enough Mayor of Casterbridge," already airing on beginning Oct. 6); Economically Speak- where everybody can watch it," he said. public stations. Other Masterpiece Theatre ing, explaining the effects of economic Meanwhile, besides Soundstage, many offerings will be "The Duchess of Duke decisions on individuals (Saturdays, 6:30 regular PBS shows are returning in the Street," 16 episodes about a turn- off-the- p.m. until Oct. 9, Mondays, 10:30 p.m. new season including Mark Russell's live after). century scullery maid who became the comedy performances, William F. confidant of royalty, and "Lillie, " the sto- Significantly, says Mr. Devillier, "PBS is Buckley's Firing Line, The MacNeill ry of another turn -of- the -century woman, not conceding the fall." He said the public Lehrer Repor4 Sesame Stree4 Once Upon entertainer Lillie Langtry. network decided to "lay some of our very a Classic and Hugh Downs' Over Easy. Also, Visions will feature six 90- minute best stuff out there" In the past, PBS has original television dramas including held back as the commercial networks bat- "Charles Smith and the Fritter Tree," a tled it out in what Mr. Devillier called the fictionalized account by Charles Johnson annual "bloodletting" competition. Program Briefs of the life of 135- year -old former slave, In October, most of the PBS stations will Charlie Smith. Sneak Previews, every be connected through its satellite opera- Reeves buys Landsburg. Reeves Teletape other Thursday at 10 p.m., beginning Oct. tion, giving it a much less expensive live Corp., New York, announced it had ac- 12, will offer Chicago's two top film critics programing capability, Mr. Devillier said. quired Alan Landsburg Productions, previewing and reviewing both theater and He also noted that, because public televi- Beverly Hills, Calif., for undisclosed sum television films. sion has less rigid scheduling than the under previously disclosed letter of intent Two other PBS fall offerings are "Marie commercial networks, it is more flexible in (BROADCASTING, June 26). Landsburg, Curie," a five -part dramatization of the life its ability to present live programing. packager and producer of series and mo= and work of the Nobel prize -winning dis- Already PBS has carried Martin Luther tion pictures for television and of theatri- cal films, will operate as autonomous unit of Reeves, which is supplier of TV produc- R. C. CRISLER & CO., INC. tion facilities. Treated. NBC -TV will bring back series of Business children's TV specials, Special 7)'eai for Brokers for C.A.T.V., TV & Radio Properties 1978 -79 season. Scheduled are four new Licensed Securities Dealers productions and four repeats, to air 4 -5 Underwriting - Financing p.m., Tuesday, in all time zones. 'Runaways' will return. Quinn Martin of Cincinnati Quinn Martin Productions says that pro- Richard C. Crisler, Clyde G. Haehnle, Alex Howard duction on 13 episodes of postponed 580 Walnut Street, 45202, phone (513) 381 -7775 NBC -TV series, The Runaways, will be completed, and that show will be aired on network later this season. Network's posi- tion was that show was too adult for origi-

Broadcasting Sep ta 1978 64 This plane couldn't possibly fly the AtlantiC The 1927 Ryan monoplane was The same principle is just as ment of audience quality, such as never designed to fly the Atlantic. important for marketers looking for income, education, occupation, The fuel tanks were too small. ways to make their advertising do credit card ownership and airline So Charles Lindbergh told the more, especially in spot television. travel, the audiences of indepen- engineers to put in a big one right Now advertisers have an attrac- dent television stations and net- behind the engine. tive alternative to network affiliated work affiliated stations are "You can't see where you're stations -Independent television comparable. going" they said. "Put in a peri- -53 INN Member stations in 37 We'll be happy to provide scope" he said. vital markets coast to coast. details. Contact: INN, 19 W. 44 St., Lindbergh had that special Now there's a far wider choice N.Y., N.Y. 10036/(212) 575-0577 prerequisite of leadership: of television stations that deliver You don't have to be a pioneer Perspective. quality audiences. like Lindbergh. All you need is a A willingness to examine all of One look at a major new Arbi- willingness to explore all your his options, free of preconceived tron study comparing independent options. and affiliated television audiences barriers. Association of That attitude started a great proves just how good independent Independent industry. It's the driving force television really is. Television behind every successful business. In every significant measure- Stations, Inc. Keep your options open.

New York WNEW-TV, WOR.TV, WPIX Los Angeles KCOP, KHJ -TV, KTLA, KTTV Chicago WF LD-TV, WGN -TV Philadelphia WKBS -TV, WPHL -TV, WTAF -TV Boston WLVI -TV, WXNE.TV San Francisco /Oakland KBHK -TV, KTVU Detroit WKBD -TV Washington, D.C. WDCA -TV, WTTG Cleveland WUAB -TV Pittsburgh WPGH -TV Dallas /Ft. Worth KTVT, KXTX.TV St. Louis KDN LTV, KPLR -TV Houston KHTV, KR IV -TV Minneapolis WTCN -TV Miami WCIX -TV Atlanta WANX -TV, WTCG St. Petersburg/Tampa WTOG.TV Seattle/Tacoma KSTW -TV Indianapolis WTTV Denver KWGN Sacramento /Stockton KTXL Portland, Ore. KPTV Cincinnati WXIX -TV Milwaukee WVTV Kansas City KBMA -TV Buffalo WUTV San Diego XETV Nashville WZTV Phoenix KPHO.TV Memphis WPTY -TV New Orleans WGNO -TV Louisville WDRB -TV Norfolk/Portsmouth WYAH -TV San Jose KGSC -TV Fresno KMPH -TV Ft. Wayne WF FT-TV Tucson KZAZ Las Vegas KVVU -TV _:11111W^: .*Mr Do the rich use toilet paper? KFAC is sitting pretty. Are you sitting pretty? It's the only commercial classical music station in Los Angeles. Is your radio station or cable system presenting the finest quality It owns the richest audience - with over $5 billion in annual income. classical music rogramming possible? And this audience buys more of just about everything there is to buy, The KFAC "CLASSIC EXPERIENCE " 24-hour taped program from air travel to air fresheners to diamonds to detergents to trust funds format is now available to other broadcasters. to toilet paper... It's a professionally designed, technically perfect program 28% more Aurora, 29% more Chiffon, 58% more Delsey, service that you couldn't possibly duplicate locally. 86% more Kleenex Boutique. At 10% of the cost. ct0NNOR Box 8888,Universal City, CA 91608 (213) 769 -3500 nally 8 -9 p.m. NYT time slot, according to pressive 37 share on Sunday (8 -10 p.m.), Wednesday (9 -11 p.m.), which pulled a Mr. Martin, and plan now is to air later in the seventh most -watched show of the 30 share. The network had less success evening. Mr. Martin said series would start week. with an all -new line -up the following in November, but NBC spokesman said Sword's 39 -share lead -in from a Walt night, when a Joe Nemeth Waverly Won- later premiere was expected. Disney Donald Duck feature helped - ders "welcome" led off with a 27 share More jeopardy. NBC -TV has canceled while Donald was in turn helped by CBS's 8 -9 p.m., followed by Grandpa Goes to soap opera For Richer, For Poorer and will pre -emption of 60 Minutes for U.S. Open Washington's 27 share at 9 -10 p.m., and add "contemporized" version of game tennis coverage. ABC tried and failed to Lifeline's 23 share 10-11 p.m. Also scoring show, Jeopardy with Art Fleming return- capitalize on the absence of 60 Minutes by a 27 share was CBS's preview of Paper ing as host. Jeopardy will air at 10:30 -11 slipping a special edition of its own news Chase 8 -9 p.m. Saturday. But unlike NBC's a.m., NYT, moving Hollywood Squares to magazine, 20/20, into the breach. It scored previews, instead of Roots, Paper Chase a 1 -1:30 p.m. 24 share, about its average. faced a 28 -share college football game on Similarly, NBC gave Weekend ABC. Five to NBC Radio. Latest affiliates of NBC its prime time premiere that night, following ABC filled out the week's top 10 pro- Radio Network are WMCS(AM) Machias, Sword of 10-11 p.m. It came in with a 20 grams with three season premieres of Me.; WATN(AM) Watertown, N.Y.; Justice share. CBS, meanwhile, premiered Kaz in returning programs: Monday Night Foot- WYTL(AM) Oshkosh, WÍS.; KPAY (AM I the same time period with a 29 share. share on Monday, Laverne and Chico, Calif., and WBBG(AM) Cleveland. ball s'40 The second highest -rated new series Shirlej 's 38 share on Tuesday and Eight is preview of the week was NBC's Dick Enough's 41 share on Wednesday `Roots' wins Clark and a Cast of 1,000 special on (BROADCASTING, Sept. 11). again; ABC walks away 0

with week one ts Leading network gets off to running start in first head -to -head challenges of fall: `Sword of Justice' CI off to good start on NBC r.. ABC -TV's rerun of Roots maintained its momentum, and strikingly consistent au- ;q dience levels, to take five of the top six M.\ slots on A.C. Nielsen's most -watched pro- IMI grams list for the week of Sept. 4 -10. NW NM g The miniseries carried ABC to a massive win in the weekly ratings averages despite the fact that NBC -TV threw about ti 80% and CBS -TV about 50% original pro- graming against it. But the other networks still managed to get some audience sam- pling for a few of their new series with special "previews" during the week. ABC, which itself aired slightly less than 50% original programing, finished the A Solid Quarter Century week with a 22.4 rating and a 39 share average to NBC's 16.3/28 and CBS's 13.6/24. Foundation The only program other than Roots in the top six was NBC's broadcast of the in AM /FM Towers Miss America pageant on Saturday (10 p.m.- midnight NYT), which came in sec- What does our 25 years experience in AM /FM towers do for you? ond with a 25.9/50. ABC rested Roots that It offers you designs that are performance proven to be reliable night, then came back with a 42 -share con- the worst conditions, year. cluding episode on Sunday (8 -11 p.m.). under year after assures top value returned for every inch of every The over -all average for Roots; five - It you of steel, night rerun was 25.4/42, and none of the hour of engineering you've paid for. episodes varied from that average by more It enables us to offer valuable advice to help you decide just what than one rating point. Before the telecast, you really need in a tower. We can point out potential problems you ABC's research had indicated that most may have overlooked. We'll even show you how to cut costs wherever viewers were interested in seeing the possible. miniseries in its entirety, rather than in Choose Stainless for your next radio tower. catching specific episodes they had missed. We're solid in AM /FM experience. The consistency of the viewing levels sug- gests that is what happened. The tower people ABC estimated that approximately 80 A million viewers watched some part of the rerun -and therefore some of the net- work's fall promotions that surrounded it. SLI Stainless, inc. The original reached an estimated 130 mil- North Wales, PA. 19454 U.S.A. lion viewers and averaged a 44.9/66. Phone: (215) 699-4871 TWX: 510 -661 -8097 NBC's Sword of Justice headed the list AF0578 of new series previews, scoring an im-

Broadcasting Sep 18 1978 67 The Broadcasting PIaylist' Sep18

Contemporary Playback

Last This Talented twosome. Carly Simon's latest duet with husband James Label week week Title O Artist Taylor, Devoted to You (Elektra), enters "Playlist" at 50 this week. "It's a lot like what they've come out with before; it has the same chords :' 2 1 Boogie Oogie Oogieo A Taste of Honey Capitol says Rick Christy of WSER(AM) Elkton, Md. "But it should go some- 1 2 Greased Frankie Valli RSO where -may hit close to top 10- because they're two name artists 3 3 Three Times a Ladyo Commodores Motown and they have a large following." Bishop's back. Stephen Bishop, 7 4 Hot Bloodedo Foreigner Atlantic who has to his credit such hits as On and On and Save It for a Rainy 5 5 Hopelessly Devoted to Youo Olivia Newton -John RSO Dax has a new album, simply titled Bish (ABC). And music directors 4 8 Miss YouO Rolling Stones Rolling Stones are adding the single, Everybody Needs Love. WSER'S Mr. Christy says 6 7 Loue Will Find a Way° Pablo Cruise A&M "He's back better than ever. An orchestrated rhythm section, the smooth flow of Bishop's vocals, not to mention some great lyrics, 11 8 Summer Nights° John Travolta /Olivia Newton -John RSO should combine to make Everybody Needs Love one of the heaviest 8 9 An Everlasting LoveD Andy Gibb RSO played songs this fall:' And Kerry Jackson of WGSV(AMI Guntersville, 9 "Champagne" King RCA 10 Shame° Evelyn Ala., says the new single is "probably the most commercial on the 18111 Hot Child in the CityO Nick Gilder Chrysalis album. It's up -tempo like Saue it for a Rainy Day. "It will be a national 12 12 Fool If You Think It's Overo Chris Rea United Artists hit:' Hook's hook. Dr. Hook's new single, Sharing the Night Together 17 13 Don't Look BackO Boston Epic (Capitol) is on at both country and contemporary stations. WGSv's Mr. 23114 Reminiscing° Little River Band Harvest Jackson says "It's totally different from On the Cover of the Rolling Stone; it's not a novelty record. It's a very pretty ballad and very 15 15 Kiss You All Overa Exile Warner Bros. mellow. It has the best vocalizing and harmonies I've ever heard from 10 18 Last Danceo Donna Summer Casablanca that band." Manilow magic. What can you say about Barry 16 17 Got to Get You Into My Lifeo Earth, Wind and Fire Columbia Manilow's new single, Ready to Thke a Chance Again (Arista), from 21 18 You and ICI Rick James Gordy the Foul Play" movie soundtrack? As Ron Dennington of KONO(AM) 24119 Whenever I Call You "Friend "O Kenny Loggins.. Columbia San Antonio, Tex., puts it; "It's success story after success story." 20 20 Get O//b Foxy TK 25 21 You Needed Meo Anne Murray Capitol Country 19 22 Copacabana0 Barry Manilow Arista 22 23 Life's Been Goodo Joe Walsh Asylum Last This 26 24 Right Down the Lineo Gerry Rafferty United Artists week week. Title O Artist Label 14 25 Magnet and Steelo Walter Egan Columbia

32128 Who Are YouO Who MCA 611 1 Who Am I to Sayo Statler Bros Mercury 30 27 Hollywood Nightso Bob Seger Capitol 71 2 Heartbreaker° Dolly Parton RCA

35 111128 Double Visiono Foreigner Atlantic 1 3 I've Always Been Crazy o Waylon Jennings Columbia - 11,29 How Much I Feelo Ambrosia Warner Bros. 2 4 Hello MezicoO Johnny Duncan Columbia 47130 Beast of Burden Rolling Stones Rolling Stones 4 5 Womanhood Tammy Wynette Epic 27 31 Back in the U.S.A.° Linda Ronstadt Asylum 8 8 If the World Ran Out of Love° Brown & Cornelius RCA 13 32 My Angel Babyo Toby Beau RCA 2411 7 Tear Timeo Dave & Sugar RCA 31 33 Close the Dooro Teddy Pendergrass Phila. Intl. 3 8 Blue Skieso Willie Nelson Columbia 36 34 Paradise by the Dashboard Lighto Meatloaf Epic 9 9 Boogie Grass Blindo Conway Twitty MCA 38 35 You Never Done It Like Thato Captain and Tennille A&M 5 10 Love Me With All of Your Heart° J. Rodriguez ... Mercury 39 38 Oh Darlingo Robin Gibb RSO 19111 With Loveo Rex Allen Warner Bros. 43137 Josieo Steely Dan ABC 25112 Penny Arcadeo Cristy Lane LS 42 38 Got to Have Loving° Don Ray Polydor 14 13 Let's Shake Handso Kenny O'Dell Capricorn 41 39 Love is in the Air° John Paul Young Scotti Buis. 17 14 It's Been a Great Afternoono Merle Haggard MCA 40 40 Just What I Neededo The Cars Elektra 16 15 Talking in Your Sleep° Crystal Gayle United Artists 44 41 It's a Laugh Daryl Hall 8 John Oates RCA 13 18 If You've Got The Minutes° Joe Stampley Epic 34 42 Took the Last Train° David Gates Elektra 15 17 Rake and Ramblin' Mano Don Williams ABC - 143 MacArthur ParkO Donna Summer Casablanca 21 18 Hopelessly Devoted to Youo Olivia Newton -John RSO 33 44 She's Always a Woman Billy Joel Columbia 11 19 Rose Colored Glasseso John Conlee ABC 50 145 Come Togethero Aerosmith Columbia 10 20 Beautiful Woman° Charlie Rich Epic 45 48 You're the One That 1 Wanto Travolti /Newton -John.. RSO 22 21 You Don't Love Me Anymoreo Eddie Rabbltt Elektra 29 47 YouO Rita Coolidge A&M - 22 Here Comes the Hurt Again° Mickey Gilley Epic 48 48 Talking in Your Sleep Crystal Gayle United Artists - 23 Easy From Now Ono Emmylou Harris Warner Bros. - 49 Macho Mano Village People Casablanca - 24 You Needed Meo Anne Murray Capitol - 50 Devoted to You Carly Simon & James Taylor Elektra - 25 Carribeano Sonny James Columbia

These are the top songs in air -play popularity as reported by a select group of U.S. sta ions. Each has been "weighted" in terms of Arbitron audience ratings for the reporting station on which it is played. A indicates an upward movement of five or more chart positions between this week and last.

Broadcasting Sep 18 1978 88 GreateHartford has been enjoying a RiCHer sound since September 10, 1978 with the Beautiful Music programming of now heard exclusively on

Photo courtesy of /Etna Life & Casually Meet the Nevus People

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Left to right, top row: State department correspondent Jim Anderson reports from Washington and the world's diplomatic hot spots ... Raymond Wilkinson, Nairobi,

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UPI's coverage of the Soviet Union .. . Left to right, bottom row: Susan Tebbe in San Francisco supervises the flow of broadcast services to subscribers in 10 western states ... London audio bureau manager Edwin Smith captures the sounds of European news. UM/Th Company

United Press International 220 East 42nd Street, New York, N.Y. 10017 tionwide. Cablecasting' The HBO chairman also said he had been expecting Teleprompter to go into Teleprompter, the pay business and that the new joint venture is "another signal that we have a Viacom pool vital industry." Vitality was stressed at the press con- resources in ference. "This will enable Showtime to be- come an even more potent, competitive and creative force in the pay television pay cable; field," said Ralph M. Baruch, president and chief executive officer of Viacom In- HBO the loser ternational. Largest cable system operator "Showtime, I am confident, will be- buys 50% of Showtime, subsidiary come the leading entity in pay television of sixth- ranked MSO; moves costs Teleprompter's investment in Time Inc. unit 13% (250,000 homes) Showtime will result in an even stronger entity," said Russell Karp, president and Viacom International last week signed the chief operating officer of Teleprompter. necessary papers to make Teleprompter Earlier, Showtime had said that it ex- Corp., the nation's largest cable system pected to move into its first profitable year operator, an equal partner in Showtime, in 1979 (the service was launched ih July Great products currently a wholly owned pay -programing 1976, with satellite transmission begin- subsidiary. The joint venture takes effect ning in March 1978). for AM /FM radio Showtime Jan. 1. last week was remaining quiet broadcast. For Teleprompter, the agreement marks when it came to specifics about how the deal will affect original its entrance into pay -TV programing programing. How- System 7000 ownership on a national basis. For ever, already reported are deals with Co- Showtime, it means an immediate doub- lumbia Pictures for specials; Quinn Martin program automation. ling of the 300,000 homes expected to be for movies and Charles Braverman for on subscriber rolls by year-end. documentaries. FM broadcast And for rival pay -cable programer Home Box Office, the new Teleprompter antenna systems. business maneuver will result in the can- NCTA wants FCC to AM and FM trans- cellation of all Teleprompter /HBO con - tighten up on tracts-a subscriber loss of 250,000 mitters, consoles, homes. pole regulations 8 and studio At a press conference last week, top ex- Cable association wants states ecutives of both Viacom and Teleprompter to be more formal when they equipment. were unwilling to disclose the amount of pre -empt federal jurisdiction money that will pass hands (one estimate Cetec Broadcast placed it in the $4 million to $5 million The National Cable Television Association range). However, capital investment itself has asked the FCC to reconsider portions Group means was said, not to be an issue. Teaming the of its new pole attachment regulations. good news for radio business philosophies of Viacom and First, NCTA said, the state regulatory Teleprompter and beefing up subscriber agency seeking to pre -empt federal juris- broadcasters! revenues were given as prime considera- diction of pole attachments should notify tions. the FCC of its certification "by formal ac- Showtime, which will start 1979 with tion ... not an informal letter and not a 600,000 subscribers, is currently led by communication from the staff of the agen- Jeffrey Reiss, president; it is said to be cy" keeping present operating policies and all NCTA wants state certification made personnel. subject to court appeal so cable systems New partner Teleprompter claims basic can challenge state assertions of jurisdic- cable subscribers totalling 1,150,000 and tion. Such a challenge, it said, could not be 300,000 homes that take pay programing. made against a "handwritten note on plain Of the 300,000, 250,000 homes will switch paper drafted and signed by a part -time from Home Box Office to Showtime with clerk .. the new year. Also, the association asked that matters Following the announcement, Gerald pending before the FCC when a state Cetec Levin, chairman of Time Inc.'s HBO, said claims jurisdiction not be forwarded to the Broadcast Group "we certainly regret the loss of our state regulatory agency. Transferring all The Broadcast Divisions of Teleprompter subscribers," but added that such cases to the state, NCTA said, " .. . Cetec Corporation Teleprompter's move is "not your stan- would necessarily delay and protract a con- dard loss of a customer." troversy which Congress directed should 1110 Mark Avenue, Mr. Levin dismissed any suggestion that be expeditiously resolved." the Teleprompter /Viacom alliance was a As of last week, 13 states and Puerto Carpinteria, Calif 93013 severe blow, claiming that the 250,000 Rico had certified that they regulate rates, (805) 684 -7686 homes represent only 13% of HBO's over- terms and conditions for pole attach- all subscriber base. Although HBO nor- ments, effectively pre -empting the FCC mally does not reveal its subscriber count from accepting pole attachment com- Mr. Levin said he was offering the 13% plaints. They are Alaska, California, Con- figure to dispel any thought that a much necticut, Illinois, Indiana, Louisiana, larger chunk of HBO business was being Massachusetts, New Jersey, New York, taken away. If 250,000 represents 13 %, Ohio, Pennsylvania, Vermont and HBO has about 1,923,000 subscribers na- Wisconsin. V

Broadcasting Sep 18 1978 71 president, Broadcast Promotion Association. Broadcast Journalism' Tuesday, Sept. 19 Panelists: Dick Goss, promotion manager, WAGA -TV Atlanta; Marc Doyle, news director, Board of directors meeting. 9:30 a.m. -4 p.m WAGA -TV; Dick Wright, promotion manager, RTNDA mobilizes Newton Room. WHNT -TV Huntsville, Ala.; Dan Cooper, news director, WHNT -TV Jan Zinman, promotion man- Board luncheon. 12 noon. Fayette Room. record force to ager, wJZ -TV Baltimore; Scott Goodfellow, news director, wJZ -rv. Registration. 1 -9 p.m. Prefunction North. march on Atlanta 4 Reception. 6:30 -8 p.m. Grand Ballroom West. Joint radio -TV session. -5:30 p.m. Person- nel Practices: How To Be Safe, But Not Sorry. Top speakers and issues fill Moderator: Fred Young, wTAE -Tv Pittsburgh. four -day agenda that will be Panelists: Gordon Hatheway, employe -man- climaxed with Paul White Award Wednesday, Sept. 20 agement litigation, Pierson, Ball & Dowd; Dr. to Bill Monroe Friday night James Scashman, Management Institute, Uni- versity of Alabama. When the heads are all counted at the end Exhibits open. 7:30 a.m. -4 p.m. Grand Salon week, of this it's likely that total registra- Association for Education in Journalism tion at the Radio Television News Direc- Radio -TV Division breakfast. 7:30 -9 a.m. tors convention in will have Thursday, Sept. 21 Atlanta top- john Adams Room. ped the 1,000 mark, a new high for the or- ganization. Those in attendance will find Registration. 8 a.m.-5 p.m. Prefunction North. Society of Professional Journalists/Sig - an agenda that deals less with the loftier ma Delta Chi breakfast. 7 -8:30 a.m. Milan Business meeting. 9 a.m. issues of journalism than with the desk- Ballroom East. Room. Welcome to Atlanta: Zeke top problems of the working news director. Segal, local ar- rangements chairman. Conference update: Exhibits open. 7:30 a.m. -3:30 p.m. Grand Incoming RINDA President and con- Paul Davis, program chairman. Presentation: Salon. vention planner Paul Davis of wCIA(Tv) "International Restrictions on Reporters :' by Champaign, Ill., did manage to snare Registration. 8 a.m. -5 p.m. Prefunction North. the Associated Press. Response by Sig several headlining speakers for the meet- Mickelson, San Diego ing: two network news presidents State University. Presi- Business session. 8:30 a.m. Ballroom East. - dent's report: Ernie Schultz. Canadian presi- Richard Salant of CBS and Les Crystal Election of vice president, election of at -large of dent's report: NBC; reborn CBS newsman Harry Elmer Harris. Managing director's directors, action on resolutions and amend- report: Len Allen. Freedom -of- information re- ments, Reasoner, who will keynote, and the old and new business. port- "The Search Warrant": Larry Scharff, domestic anchor for ABC News's new eve- Pierson, Ball & Dowd and RINDA general Exhibits visiting time. 11 a.m. Grand Salon. ning -show format, Max Robinson. counsel. Treasurer's report: Phil Mueller. But most of the workshops are Reception. 11:30 a.m. Grand Salon. worka- Nominating committee report: Ron Mires. day- "How Not To Write for Film and Luncheon. 12 noon. Ballroom West. Speaker: Tape," "Why Rock and Keynote address. 10:30 a.m. Roll Program Ballroom East. Max Robinson, ABC News. Presentation of Directors Hate News and Harry Reasoner, What You Can CBS News. RINDA national and Canadian radio awards. Do About It," "Personnel Practices -How To Be Safe, But Not Sorry," "Career Exhibits visiting time. 11 a.m. Grand Salon. Joint radio -television session with Phil Donahue. 2 p.m. Ballroom Crises for the News Director." Joint spouses session. 11 a.m. Clayton East. Are You Wast- And some are designed as continuing - ing My Time? Moderator: Room. Tim Careers in the Household -Can You Dick Bieser, wHio -TV education courses for news directors in Survive- Together? Moderator: Bos Johnson, Dayton, Ohio. Panelists: Al Primo, Primo TV election -night reporting, investigative Marshall University Department of Journalism, News Service; Mitch Farris, KRON -Tv San Fran- news teams, "The Electronic Newsroom Larry Maisel, Huntington, W. Va. Presentation: Dr. Michael cisco; wrot.-Tv Toledo, Ohio; Bob of the Future," "All -News 1978." Berger, Georgia State University, Atlanta. Reac- Schulman, news critic, Louisville (Ky) Times - The larger issues have been not dis- tors: Mr. Johnson and Marilynne Davis, village Sunday Courier Journal. carded, but will be discussed primarily in manager, Richton Park, Ill. the business sessions. Wednesday morn- Radio workshop. 3:30 -5 p.m. Fulton -Cobb ing's will feature discussion of interna- Reception. 11:30 a.m. Grand Salon. Rooms. Why Rock and Roll Program Directors tional restrictions on freedom of the press Hate News and What You Can Do About It. Luncheon. 12 noon. Ballroom West. and a report on the search -warrant issue in Speaker: Moderator: Frank Barnako, wRC(AM) Washing- Les light of Stanford Daily by RINDA's legal Crystal, president, NBC News. Radio ton. Panelists: John Webster, wHK(AM) Cleve- Television counsel, Larry Scharff. And they're also News Directors Foundation scholar- land; Bob Pittman, WNBC(AM) New York; Hal ship presentations. bound to come up in a free -formatted ses- Jackson, WBLS(FM) New York; Lyle Dean, WFYR(FM) Chicago. sion Thursday that will have as host TV Concurrent radio workshops. Fulton Cobb personality Phil Donahue, who hopes to Rooms. Television workshop. 3:30 -5 p.m. Forsythe - generate the wide- ranging discussions at All -News 1978. 2 p.m. Rockdale Rooms. Electronic Newsroom of the the convention that mark his syndicated Moderator: Norm Woodruff, San Francisco. Future. Moderator: Richard Townley, wAST(TV) television series. Panelists: Eric Siedel, Albany, N.Y. WGST(AM) Atlanta; John Ennis, WEAN(AM) Pro - Panelists: Frank Jordan, NBC Literally in the nuts -and -bolts line, News; Kenneth Edwards, vidence,R.l.; JoeGi I lespie,Ksoo(AM)San Diego. University of RTNDA also has a record number ex- of Alabama; Ted Feurey, KCBS(AM) San Francisco. hibitors of equipment, syndicated news What's New in Radio News. 3 p.m. Modera- services and organizations such as the To- tor: Dave Zorn, KTAR(AM) Phoenix. Panelists: bacco Institute, which are grabbing at the Jess Smith, WFAA(AM) Dallas; Mike Anthony, chance to collar so much gathered news woAi(AM)San Antonio; Don Budd, Mutual Broad- Friday, Sept. 22 power. casting System. The Exhibits open. 7:30 a.m. -2 p.m. Grand Salon convention is also the occasion for Concurrent television workshops. For- RINDA to honor its own. National radio sythe- Rockdale Rooms. Registration. 9 a.m.-12 noon. Prefunction and TV awards will be presented -they North. were announced earlier (BROADCASTING, How Not To Write for Film and Ripe. Moderator: Dow Smith, WPLG(rv) Miami. Presen- June 5) -and Bill Monroe, longtime NBC Radio workshop. 8:30 a.m. Fulton -Cobb tation: Bob Dotson, NBC newsman and moderator of Meet the News. Rooms. Election Night Ideas for Radio. Press, will receive RTNDA's highest TV News Promotion: Can't Liue With It ... Moderator: Richard Rieman, WMAOIAM) honor, the Paul White Award, at the clos- Can't Live Without It. 3 p.m. Moderator: Roger Chicago. Panelists: Bob Ketchersid, WSB -AM -FM ing banquet Friday night. Ottenbach, KCRA -TV Sacramento, Calif., and Atlanta; Jo Interrante, KFRC(AM) San Francisco;

Broadceetinp Sep 18 1978 72 Announcing The 1978 Media Awards for Economic Understanding. Rewarding Excellence In Economic Reporting.

Purpose: Newspapers with circulations larger Television Network and Nationally For the second year, the Media than 250,000: Distributed Programs: Awards for Economic Understanding Fred McGunagle, Cleveland Press, Austin Hoyt/Elizabeth will recognize outstanding economic Cleveland, Ohio, "Cleveland-Going Deane/Gerald Lange/Bruce reporting directed to the general public. or Growing ?" Shah /Janet Krause /Ben Wallenberg, The program is designed to stimulate Newspapers with circulations of WGBH-TV, Boston, Massachusetts, media to initiate economic reporting 100,000 to 250,000: "There's No Business like Big Busi- that is imaginative, interesting and Dave Bartel, The Wichita Eagle and ness," the tenth show in the WGBH easily understandable. Beacon, Wichita, Kansas, "Our Energy series "In Search of The Real The program's continuing goal is to Search" America" improve the quality and increase the Newspapers with circulations of Television, Markets Ranked 1 to 25: quantity of economic reporting in the 50,000 to 100,000: Patrick Clawson,KTV/--TV, St. Louis, general media. It encourages and Selby McCash, The Macon Telegraph, Missouri, "The Co -Op Conspiracy: rewards outstanding submissions by Macon, Georgia, "Taxes...The Price Pyramid of Shame" media that effectively explain aspects You Pay" of the economic system to typical Newspapers with circulations of Television, Markets Ranked 26 to audiences-in terms that have mean- 10,000 to 50,000: 100: ing for the average reader or viewer. Calvin Gatch, Telegraph Herald, Daniel Miller /John Leiendecker, Awards: Dubuque, Iowa, "Agriculture: Farm KDIN-TV, Des Moines, Iowa, "Farm A total of $105,000 will again be to Market" Digest: Ag land Trust" offered as awards in 14 media Newspapers with circulations under categories, competitively grouped Television, Markets Ranked 101 and 10,000: according to circulation or scope of Smaller: John Riley, "Dealing in land," and market. In each category a First Prize Larry Makinson,KAKM -TV, Anchor- Seth Rolbein, "The Cape Nursing of $5,000 and a Second Prize of age, Alaska, "Inside the Budget: A Home Industry," The Register; Yar- will be offered. Adistin- Taxpayer's Eye View" $2,500 mouth Port, Massachusetts guishedpanel of judges, appointed by Administration: the Amos Tuck School of Business Syndicates and Wire Services: John Cunniff, The Associated Press, New The Amos Tuck School of Business Administration, selects all winners. York, New York, "Business Mirror," Administration of Dartmouth College These winners will be announced and for overall quality in economic is sole and independent administrator honored ata May 22,1979, luncheon reporting of the Media Awards for Economic in New York Qty. Understanding. Eligibility: J.A. livingston, Philadelphia Inquirer, Entries must be original works pub- Philadelphia, Pennsylvania, for the For Entry Blank or Additional lished, broadcast or telecast between Field Newspaper Syndicate, "Great Information Write: January 1,1978 and December 31, Britain in Adversity," for in -depth Program Administrator, Media 1978. analysis of a particular subject Awards for Economic Understanding, Winners in the 1977 Media Awards Magazines: Amos Tuck School of Business Ad- ministration, Dartmouth College, for Economic Understanding. Ken Auletta, The New Yorker, New Hanover, Hampshire In addition to the $5,000 First Prize York, New York, "A Reporter at New 03755- winners listed below, nine Second Large: More for Less" Phone: (603) 646 -2084 Prizes, three Honorable Mentions Media Awards for Economic Under- and two Special Citations were standing is being sponsored by awarded. Champion International Corporation, Stamford, Connecticut. Media Awards for Deadlines for Entries: January 8, Economic Understanding 1979 postmark. Tell us the music your listeners like. We'll keep it coming all year. AIL. Formerly known as Record Source International, this Billboard division is the Whatever your station format, Music most complete, most topical, most on the in the Air's Record Services can furnish the ball subscription service for radio stations most popular, most current selections to all around the world. Not only do we make suit your musical taste. 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Congressional Quarterly (31) CQ service, Bill Monroe, NBC News, recipient of Paul White editorial research reports. a.m. Forsythe - Television workshop. 8:30 Award. Convergence (40 -41) Video -tape editing Rockdale Rooms. Use of Investigative Teams in equipment. Pat Polillo, Group W TV News. Moderator: Dynametrics (1 -2) News sets. wBZ -TV Boston; Frank Panelists: Bill Aber, Eastman Kodak (35) TV newsfilm and equip- Graham, WREX-TV Rockford, Ill.; Les Coleman, The RTNDA ment station entries. UPI; Joe Pennington, KAMR -TV Amarillo, Tex. Edison Electric Institute (45 -46) Energy news Joint radio -TV session. 9:30 a.m. News as shopping center service. Modern Mythology. Moderator: Paul Davis, Electronics Applications (18) ENG and por- There will be a record 46 table battery power systems. wcIA(rv) Champaign, Ill. Presentation: Dr. companies and wares George Gerbner, Annenberg School of Com- organizations selling their or telling Enterprise Electronics (11) Weather radar munications, University of Pennsylvania. their stories at the RTNDA convention equipment. this week in Atlanta. They'll take up a Frezzolini Electronics (36) Cameras. Business session. 10:30 a.m. Ballroom East. record space totaling 61 booths. The ex- Fuji Photo Film USA (47) Magnetic video Old and new business. hibitors follow, in alphabetical order, with tape. booth number(s) in parentheses. Hitachi Denshi America, (44) Color TV Reception. 11:30 a.m. Grand Salon. cameras. Luncheon. 12 noon. Ballroom West. Speaker: Adda Corp. (15- 16,28 -29) ESP System, digital JVC Industries (49) Portable cameras and Richard Salant, president, CBS News. Presen- frame synchronizer. recorders. tation of RTNDA national and Canadian TV Alcare Communications(7) Syndicated TV King World Productions (19) News inserts. awards. features, network graphics service. Marketing Evaluations (58) Research and The American Legion (12) Veterans' organi- consulting service. Joint radio -TV session. 2:30 p.m. Ballroom zation. Mighty Minute Programs (57) TV and radio East. Career Crises for the News Director. Angenieux (22) Lenses and accessories for news features. Moderator: Lou Prato, WDTN(TV) Dayton, Ohio. TV news. Motorola Communications (9) Two -way Panelists: Sherlee Barish, Broadcast Person- Associated Press (33) News service. radio communications. nel; Mel Kampmann, McHugh & Hoffman; Dr. Canon, USA (32) Motion picture equipment. Mutual Broadcasting System (50 -51) Net- Hodges L. Golson, Blake & Boyd. Capitol Broadcast News (13) News service. work news service. Chrysler (34). National Right to Work Committee (15) Affiliates meetings. 4 p.m. ABC, Clayton Corp. (29) Graphics, election Public information. Room; CBS, Newton Room; NBC, Fulton Chyron Corp. systems. NCI Quantel (28) Digital video TV equipment. Room; Mutual, Henry Room; AP Radio, Thomas Cinema Products (3 -4) Motion picture and Newsgroup (59) Syndicated material. Jefferson Room; UPI Audio, Board Room. color video cameras. Newsweek (38) TV syndication news service. Paul White reception. 6:30 p.m. Prefunction Compro Communication Projects (37) Noram Photo Products (60) Thermal cover- North. Human interest news inserts. ing for video recorders, carrying straps and camera covers. Precious Products (43) Premium specialties. Reuter's (20) TV news slide library. Shell Oil (17) Oil company public relations. SUCCESS FOR SALE Solcost (48). Sony (52 -55) Engineering equipment. Superscope (16) Stereo high fidelity compo- Whether you measure radio success by ratings, sales LaF65ETTE. 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PKKKN 9.3 11.4 Country U.S. Department of Commerce (23 -27). in 21 Get on the Century secrets. Whether you Videographit (20) TV news slide library. choose contemporary, M -O-R, country, rock or KOER 7.9 6.0 beautiful music, Century 21 success systems pro- Beautiful duce superb profits for you. Details are as close PK10F 4.0 6.6 Top 40 News on the bounce. NBC News used as your phone. Call (800) 527 -3262 toll -free or RRIIF- FR 2.0 Top 40 a 4.5 meter earth station to relay three - (214) 243 -6721. network pool shots of President Carter's wilderness vacation from Jackson, Wyo., At the NRBA in Convention, come see us Suite to New York via RCA Americom satellite. 1640 of the Hyatt Regency Embarcadaro. The satellite, made by Collins Radio and set up by Western Tele- Communica- tions, allowed TV newsmen to avoid © OD early deadlines that flying stories to thé nearest transmission point would have centuproductions & programming, inc. f 'P 3060 required, according to Tom Wolzien, 2825 valley view lane, dallas, texas 75234 director of NBC News' broadcast opera- (800) 527 -3262 toll -free or (214) 243 -6721 tions. Claiming it was the first such use of satellite transmission from a remote area, Mr. Wolzien said, "It moves us one 6AM- Midnight Monday- Sunday Average Quarter -Hour Audience Estimates subject to April -May 1978 Lafayette MSA report qualifications. May not be used without express written permission of The Arbitron Company. step closer to the ability to transmit from anywhere"

Broadcasting Sep 18 1978 76 considerable government pressure in publishing the Pentagon Papers and in Reporters rally around Farber pursuing the Watergate story. Publishers, she said, must stand behind their re- Fund -raiser brings out a crowd The rally also provided a forum in porters and editors, and the press must and speakers in Washington, who which journalists could express, directly, close ranks in the First Amendment fights defend `Times' reporter and his their feelings regarding Myron Farber, the she sees ahead. defiance of court order to turn New York Times reporter who has spent Somehow, she said, critics must be over notes in murder trial; 26 days -and may spend more -in a made aware that they lose when the ability Graham, Smith, Rosenthal Bergen county, N.J., jail for his refusal to to cover the news is undermined. And the among his supporters turn over his confidential files in a murder public - "and some judges" -must be trial that resulted from a series of articles shown how preserving confidentiality of Journalists, are said to be nonjoiners he wrote. Some newspapers have held that sources helps keep society open. by temperament, and that joining forces in the Times First Amendment argument ABC commentator Howard K. Smith a cause often makes them feel uncomfor- has been tarnished by word that Mr. Far- reached back in his memory to the early table -they are more accustomed to ob- ber was writing a book on the case. But the days of World War I1, when he was with serving than acting. But last Tuesday night heavy round of applause with which Mr. the United Press news bureau in Berlin, at the National Press Club, in Washington, Farber was greeted seemed to wash away and "jackbooted storm troopers" burst several hundred of them rallied in support some of the criticism with which he and into the office early one morning. They of the First Amendment. the Times have been viewed. were armed with what they said was a The Reporters Committee for Freedom To Jack Landau, the Reporters Commit- search warrant, and were looking for evi- of the Press, an eight -year -old organiza- tee's executive director, the Farber case, in dence, concerning a reporter who the tion that has made protection of the First which the Times has been fined $100,000 Nazis said was "misrepresenting" the ex- Amendment something of a crusade, plus $5,000 every day the file is withheld, tent of damage of British bombing. By the sponsored the rally, in part to raise the is one of several pieces of evidence that time they had completed their search of consciousness of the members of print the First Amendment is "under siege." the office files, Mr. Smith said, all of the and electronic press to what the committee He also cited the decision of the U.S. bureau's confidential sources had been ex- sees as the growing threat to press Supreme Court sanctioning the action of posed. freedom, and in part, also, to raise funds police, armed with a search warrant, in He said he chalked that up as a "typical to combat it. poring over the material in the files of a Nazi act" until he read Justice Byron The take was almost $5,000, from jour- newspaper office, and a U.S. Court of Ap- White's opinion affirming the right of nalists and their friends who paid $10 each peals ruling that the government can seize police to search the files of the Stanford to munch on cheese and crackers (the the records of any news organization to Daily. "That was precisely what the Nazis drinks from the press club bar were not find out to whom reporters are talking. did,' he said with some heat. "That was a free), and listen to some speakers who Katharine Graham, publisher of the Nazi ruling." have been in the trenches when the First Washington Posi spoke to the rally from A.M. Rosenthal, executive editor of the Amendment was under attack. the vantage point of one who withstood Times, was another speaker, and he used Your viewers may not believe in astrology, but they do believe in home safety.

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Broadcasting Sep 18 1978 77 the occasion to express the newspaper's delayed broadcasts of political events, and hurt at the manner in which some in the FCC survives does confer on the commission the discre- press charged the Times's image as a First tion "to strike a balance between the rival Amendment fighter had been tarnished by another attack on interests of the equal opportunities provi- word of the Farber book. It has been a sion and the exemptions to Section 315" difficult time, he said. its less restrictive And Judge Bazelon said that the com- He noted that Mr. Farber had been mission's basis for its decision was reason- carted off to jail and the Times fined equal -time stance able. He noted that the commission said heavily, and that judges were saying things UCC loses in appeals court; broadcasters need flexibility to deal with that were not true -one suggested that Mr. Bazelon notes that decision scheduling problems, particularly when a Farber was more concerned with proceeds of commission was in keeping news event is broadcast across several time from the book than with the First Amend- with changing regulatory times zones, when daytime -only stations were ment, and another accused the Times of unable to broadcast at night. Dealing with "sanitizing" records it did turn over. Twice in the last three years the FCC special concerns, such as captioning for What's more, he said, "We found some of issued rulings that afforded broadcasters deaf viewers, was also mentioned. our colleagues believe what the judges additional flexibility in presenting on -the- Nor did the court agree that the com- said. spot coverage of "bona fide news events" mission had exceeded its power. There are But things are getting better. The New involving political candidates. Two years "contradictory currents within the Jersey state supreme court has ordered a ago, the first was upheld by the U.S. Court statute," Judge Bazelon noted -the con- lower court to give the Times the hearing of Appeals in Washington. Now, the same cern for fairness to candidates and the con- on its First Amendment argument it had court has upheld the second as well. gressional desire, expressed in the exemp- sought from the beginning. And some re- At issue is the question of live coverage tions to the law, to encourage broadcast porters are listening, he said -"some even of political debates. In 1975, the commis- coverage of political campaigns. did a little reporting." sion reversed earlier decisions, going back "When such important interests must As for the future, Mr. Rosenthal to 1962, and held that such coverage came be balanced," Judge Bazelon wrote, sounded hopeful. "It's been a rough time, within the exemption from the equal time "there can be no simple, clear resolution and it will get rougher," he said. "We'll law of "dh- the -spot coverage of bona fide of the matter." And while the commis- win some and lose some. But there will be news events" -a decision the court sion's authority to interpret the exemp- judges who will listen, and newspaper peo- affirmed in 1976. tions is not unlimited, he added, "we can- ple who will report." Later that year, the commission, in a not find that the commission has ex- Mr. Farber had not been listed as one of ruling requested by WILM(AM) ceeded" the bounds of that authority. the speakers; his lawyers did not think Wilmington, Del., the commission went Judge Bazelon, in a footnote, observed public speaking was the thing for him at further, stating that the broadcast of a po- that the commission's decision appears to the moment. But when word of his pres- litical debate that had been taped even as be a sign of the changing regulatory times. ence spread through the crowd, some much as a day earlier would still be ex- It may, he said, "be seen as part of the ris- called for him to speak, and Mr. Landau empt. (The commission said that, "absent ing tide of deregulation that has washed invited him to the microphone. unusual circumstances, a delay of more away much public support for government He described a situation almost than a day would raise questions" as to the restrictions on private activity." Kafkaesque. A judge in a bail bond hear- broadcaster's eligibility for an exemption.) ing attacked him "without evidence," and The commission, which reversed its when the chief judge of Bergen county at- Broadcast Bureau on the matter cited the tacked the Times "there seemed no end to need to preserve "considerable discretion Producer's news the madness. What the hell was going on in the presentation of news programing" here ?" he wondered. (BROADCASTING, Sept. 20, 1976). suit rebutted He denied the book had anything to do That ruling has now withstood the ap- with his refusal to turn over files requested peal of the United Church of Christ, NBC declines comment, by defense attorneys in the case, or that he which argued that the commission had er- but ABC and NBC deny was, as one judge had said, "an agent" for red in interpreting the "on- the -spot" ex- charges, offer proof the prosecution. emption to cover the broadcast of taped of outside participation He said he would divulge information political events. The UCC had also op- he had that would help the defense. "But posed the original ruling exempting live ABC and CBS last week characterized as I'm not going to give up everything I have. coverage from the equal time law. "without merit" a $180- million antitrust Then I'd be what they say -an agent for Judge David Bazelon, in the opinion he suit filed against them and NBC by a group the government. ... If I'm an agent of wrote for himself, chief Judge J. Skelly of independent producers, who charge anyone, it's the person who relies on the Wright and Judge Roger Robb, said that that the three television networks New York Times." the statute does not "on its face" prohibit monopolize news and public affairs pro- graming. NBC declined comment. The suit was filed Sept. 11 in U.S. Dis- Attention: Radio Program, Sales and General Managers: trict Court in New York by the National If you'll give your audience GOODPEECH, we'll Emergency Civil Liberties Foundation, give it to you FREE! representing the group of 20 producers. Many of the producers -David and Albert GOOD SPEECH is brand new ... a an area -exclusive Maysles, for example-are well -known in sure -fire audience -getter /holder in a first -come first -serve basis. their field through work shown on the five minute, six-or seven-day format Available on two plans; Public Broadcasting System, in theatrical with proven appeal. Perfect for 1) Low cost urchase with two distribution and elsewhere (BROADCAST- several - times -a or -day repeat slotting. openings for commercials; ING, Sept. ll). A for good image builder. Adapted 2) FREE-with one opening The producers allege that the networks, from our immensely successful local commercial sale and sec- as a matter of policy, refuse to purchase self -improvement audio cas- ond spot (1 minute) is ours to news, public affairs or documentary pro- sette program, SPEECH - promote sales of SPEECH - POWER (over 20,000 sold by POWER. For details and a grams from non -network suppliers -par- direct mail). Edited by a noted sample program cassette, call ticularly for use in prime time -and that linguistics professor. Pro- or wnte: Alan Beaumont, Tape such a policy restrains trade and monopol- duced to highest broadcast Productions, Inc, 60 E 42nd St., izes the flow of information to the Ameri- standards. Praised by educa- NY, NY 10017; (212) 867 -6038. can public. tors. GOOD SPEECH comes on The suit asks that the networks be

Broadcasting Sep 18 1978 78 1,147* radio stations have already asked for THE MOTHER EARTH NEWS radio service. Why?

ecause it hits people Beautiful Music, All -News right where they live .commercial, noncommer- . with up- to -the- HERE'S WHAT ONE cial, college /university, minute coverage on to- BROADCASTER SAYS whatever ... it doesn't seem to day's "hottest" topics ABOUT MOTHER'S matter. THE MOTHER EARTH . from Ecology and the En- NEWS is working well for vironment ... to Solar Energy, ALL -NEW RADIO them, too! Alternate Lifestyles, Working SERVICE: With Nature, Self- sufficiency, "We are beside ourselves and the rediscovered art of Do- over the tremendous response ing More With Less! to THE MOTHER EARTH 850 -PLUS* STATIONS What's more, THE MOTHER NEWS. After airing only three ARE CARRYING EARTH NEWS tells them how programs we are already re- MOTHER ALREADY ... how to build their own ceiving super -enthusiastic feed- solar homes ... how to buy .. BUT THERE'S back from our listeners!" ROOM FOR MORE! and restore old farmhouses Another had this to say: cheaply ... how to save 70% "We're overwhelmed by, If you'd like to hear more to 90% on their fuel bills ... amazed at, and delighted with about this all -new, important - how to prepare healthful, inex- the response to THE MOTHER and FREE -radio service, let pensive -and delicious -meals EARTH NEWS!" me know. I'll send you our ... how to grow all their own And another: "THE MOTHER complete promotion kit, includ- produce for less than $100 a EARTH NEWS is one of the ing a demo disc and a compli- year! ... how to open their own greatest programs I have ever mentary copy of THE MOTHER small -but lucrative- business heard! Our listeners love it!" EARTH NEWS magazine itself. . even how build own to their But that's not all! Broad- But hurry! This service is of- 75 -mpg car! ... and a whole casters at other stations of all fered on a first -come, first - lot more. kinds, all sizes -and with all served basis ... with exclusivity In short, THE MOTHER sorts of formats -report the guaranteed in each market EARTH NEWS covers anything same! C &W, MOR, AOR, Top (and, because of that, many mar- and everything that can help 40, Progressive, Contemporary, kets are already tied up). So, people live better, fuller, more please, write or call me today. self- sufficient lives! Each 3- minute program (in each 13-week, 65-program Ray Healy series) is directed to an au- THE MOTHER dience of active, young adults EARTH NEWS interested in creating -and RADIO NETWORK maintaining better, more -a P.O. Box 70 meaningful life for themselves. Hendersonville, N.C. 28739 (And who isn't ?) (704) 693-0211 And each and every program

is taken from the pages of one As of September 1, 1978. Includes AM & FM of America's fastest growing stations in the USA, Canada, and Pago Pagol and most respected magazines, THE MOTHER EARTH NEWS is a registered THE MOTHER EARTH NEWS. trademark of THE MOTHER EARTH NEWS, Inc. Nastase, as well as a pack of CBS executives and a swarm of others, publicly known and unknown. The formal invitations came from Mike Wallace, Morley Safer, Dan Rather and their executive producer, Don Hewitt, for "a 10th anniversary party honoring some of the people who have honored them by appearing on 60 Minutes. "No small 'star attrac- tion at New York's Four Seasons restaurant at last Tuesday night's media event was William S. Paley, CBS Inc. chairman, who cut the stopwatch - shaped cace. Mr. Paley extolled the "style, wit [and] tenacity" of the newsmagaajne, saying that everyone at CBS feels the "ripple effect of pride and courage" from it. He thanked all those who have "appeared, had the courage to appear" on the program, "placing yourselves and your reputations" in the hands of our "world famous inquisitors" His Anniversary party. While invitees Richard Nixon, Anwar Sadat, closing remark: "May you live a thousand years" Pictured (left) is Mr. Menachem Begin, Yasir Arafat and Woody Allen were among the -no- Paley doing the honors with (I to r) Dan Rather, Marilyn Berger (partially shows, G. Gordon Liddy, Beverly Sills, William Buckley and Eubie Blake obscured), Lorraine Wallace, Morley Safer, Jane Safer and Mike Wallace joined in on the celebration. So did Eugene McCarthy, Marabel Morgan, behind him. At right, New York City Mayor Ed Koch (I) chats with Mike Alexander Butterfield, David Frost, Ed Koch, Kurt Vonnegut and Ilie Wallace (center) and Don Hewitt. prohibited from supplying their affiliates notebook contains a section outlining con- A CBS spokesman last week said she with network -produced public affairs and ditions for the acceptability of outside pro- was unable to estimate what percentage of news documentary material, that they be duced broadcasts. It states that outside the company's news product comes from "restrained" from refusing to deal with producers must disclose any production outside sources. Asked for recent exam- outside suppliers of such material and that techniques different from those used by ples, she listed a 60 Minutes semeent on each of the 20 producers involved be the news department and that outside terrorism from the BBC, broadirast last awarded $3 million in triple damages for broadcasts dealing with current news or April, film from Radio-TV Belgrade used loss of revenues. controversial issues "will be accepted only in a CBS News documentary on Cambodia ABC and CBS denied that they maintain if they are produced by established and and several segments of the once -a -month a policy against the use of independently reputable news organizations." daytime Magazine. produced news programs. "CBS believes ABC issued a statement similar to An ABC spokesman listed the David the lawsuit is totally without merit," that CBS's, mentioning specifically ABC -TV's Wolper- produced Jacques Cousteau company said. "In point of fact, CBS does Aug. 17 telecast of The Police 7hpes, an series, an Alan Landsberg production in broadcast news and public affairs material independently produced documentary first 1973 titled The Life and Death of the supplied by outside sources. In essence, aired on PBS. At the time, the documen- American Woman (Mr. Landsberg also what is involved in this lawsuit is CBS's tary's co- producer, Alan Raymond, called was executive producer of the Cousteau right to select, as any news organization ABC's airing of his product "a tremen- series,'ABC said), a Jane Goodall docu- must, the material it will present." dous breakthrough" for independent pro- mentary on animal behavior, aired in CBS News's standards and guidelines ducers (BROADCASTING, July 10,17). 1976, and three segments from Andrew Pearson aired last fall on the network's Sunday morning show, Directions. A secondary issue raised in the suit in- volves the networks' practice of selling their affiliates syndicated packages of news stories not used in network broadcasts. (ABC's service is called Daily Electronic ONLY FOUR RADIO REPS Feed, CBS's Syndicated News Service and NBC's News Program Service.) The suit HAVE OFFICES IN 13 OR MORE CITIES complains that affiliates are not allowed to excerpt network newscasts for later use in BLAIR, local news programs unless they subscribe EASTMAN, KATZ AND to the syndicated service, "thereby unrea- sonably restricting [the independents] ability to develop economically viable video news services and to sell video news PRO /o00eeker Radio segments to affiliate news departments." A DIVISION OF PRO TIME SALES, Inc. ABC and NBC confirmed that affiliates must subscribe to 441 LEXINGTON AVENUE, NEW the syndicated services YORK, N.Y. 10017 (212) 687 -3380 to be able to legally excerpt national THE ACHIEVERS newscasts for local broadcast. CBS refused to comment.

Broadcasting Sep 18 1978 80 Fates & Fortu nes E

Alan Beck, general sales manager, WCBM(AMI Reid P. Carter, manager of planning depart- Media Baltimore, appointed general manager, ment of Federal Reserve Bank of Richmond, WLIFIFMI there. Va., named director of marketing and research, Paul Miller, chairman of board of directors of Siddall, Matus & Coughter Advertising there. Gannett Co., will retire at end of year. Mr. Dave Myers, air personality, WFJM(FMI Grand Miller, 71, joined Rochester, N.Y., based Rapids, Mich., named operations director. David Gizer, assistant VP, Trans -Lux Corp., named director of advertising, United Artists, publishing -broadcast company in 1947 and built James H. Lewis, news and public affairs direc- what New York. it into will be $800- million -a -year com- tor of noncommercial WJCT(TV) Jacksonville, munications giant if merger with Combined Fla., appointed director of development for Carol Soker, media manager, Mediasmith, Corp. is approved FCC Communications by wJCT and noncommercial WJCT -FM there. San Francisco, assumes additional duties as treasurer. John Shawy, director, accounting services, ABC Inc., named assistant to controller there. Shearon Grierson, media group supervisor, Air Time, New York, named assistant director, David Lolles, senior auditor, Arthur Young & client services. Lorraine McCarron, senior Co., Chicago, joins wiNDtAM) there as business estimator there, named media group supervisor. manager. Lois Goodman, media planner, Wells, Rich, Greene, New York, joins Air Time in same capacity. Cassrell Greenberg, leaving private law practice in New York, joins Air Time as Broadcast Advertising senior counsel. Cynthia Milliken, copywriter, and Leni Salz, David S. Allen, former senior VP of Katz manager of spot buying, J. Walter Thompson, Agency in charge all television and Miller Neuharth of support New York, elected VP's. services, joins Petry Television, New York, as (BROADCASTING, May 15 et seq.). Allen VP, planning and special projects. Bill Holt, Gerald H. Murphy, senior VP and manage- Miller as from WDIV(TV) Detroit, joins Petry there as ac- Neuharth, 54, who succeeded Mr. ment supervisor, Compton Advertising, New officer in count executive. president in 1970 and chief executive York, named senior VP and management repre- 1973, will lake over as chairman Jan. I, with Mr. sentative, Needham, Harper & Steers Advertis- Cornelius (Kim) McFadden, from WGTRIAMI and Miller staying on as active board member ing, Chicago. chairman of Gannett's executive committee. Stations owned by Gannett, before merger, are: Mike Ziegler, account supervisor for Doyle WHEC -TV Rochester, WBR1(AMI Marietta and Dane Bernbach, New York, and Jack Delott, wKFI(AM) Wilmington, both Ohio. associate research director for agency, elected VP's. John G. Johnson, chief executive officer and president of Harte -Hanks Southern Com- Russell P. Gilsdorf, VP, media director, Ke- munications, Winston -Salem, N.C., elected to nyon & Eckhardt, New York, named VP, man- board of directors of parent company, Harte- ager of operations, Foote, Cone & Belding /New Hanks Communications, San Antonio, Tex. York. Russ Arnold, VP- director of engineering, Margaret Rosser, associate media director, WTHI- AM -FM -TV Terre Haute, Ind., named VP- and Ginnie Stern, copywriter, Marschalk Co., general manager. Bobby Kraig, air personality, New York, elected VP's. WONE(AM) Dayton, Ohio, joins WTHI -AM -FM as operations director. Edward B. Cook, executive art director, Famous -Barr Co., St. Louis, joins D'Arcy -Mac- Arthur H. Kern, general sales manager, KVW -TV Manus & Masius there as senior art director. Philadelphia, appointed assistant general man- Gregory L. Mauldin, administrative assistant, ager. National Collegiate Athletic Association, joins DM &M as media buyer. John O. Wynne, VP- Looking For corporate secretary, J. Wesley Rosberg, VP- marketing services, A Music Syndicator? Landmark Com- Meldrum & Fewsmith, Cleveland, appointed munications, Norfolk, senior VP- administration. Bruce S. Childers, PICK Va., appointed VP-gen- VP- research, succeeds Mr. Rosberg. eral manager of compa- Fred Greene, account supervisor, Wells, Rich, A ny's KNTV(TVI San Jose, PROFESSIONAL Greene, Los Angeles, joins Hoefer, Dieterich & Calif. sa.e cny Brown, San Francisco, in same capacity. Bruce C. McGorrill, Stephanie Hausfater, from Wells, Rich, station manager, wCSH- Greene, Los Angeles, joins Ralph Kent Cooke TV Portland, Me., and Advertising there as senior copywriter. Frank Margo Cobb, station Lane, from Benton & Bowles there, joins Ralph Wynne manager, WLBZ -TV Kent Cooke as senior art director. Bangor, Me., named general Managers at their respective stations. Laurie Wiebers, assistant account executive, Both are Maine Broadcasting System stations. Stone & Adler, Chicago, named account execu- tive. Rhody Bosley, from WBAL(AM) Baltimore, ap- pointed VP- general manager of WITH -AM -FM Mary Calvert, receptionist, Cook, Ruef, Spann there. He succeeds S. Edward Hawkins Jr. (see & Weiser, Columbia, S.C., named assistant page 82). media buyer.

Broadcasting Sep 18 1978 81 Natick, Mass., appointed account executive for Tom Southwood, regional sales manager, nouncer for CBS telecasts of National Basket- Kettell- Carter, in Boston. W1100-AM -FM Orlando, Fla., joins WDAE(AMI- ball Association games. George Allen, Na- WJYW(FM) Tampa, Fla., as sales manager. tional Football League coach, and Roman Officers, Chicago chapter of Station Represent- Gabriel, former NFL quarterback, join CBS atives Association: Robert Kunath, Television Don Stauber, account executive, Television Sports as analysts on its NFL coverage. Advertising Representatives, president; Barry Advertising Representatives, Chicago, joins Weed, H -R Television, VP: Jim Jordan, WLS -TV there in same capacity. John Cravens, Frank G. Mancuso, VP, domestic distribution, TeleRep, secretary, and Doug Balogh, MMT national sales manager, WRQX(FM) Washington, motion picture division, and Gordon R. Sales, treasurer. joins co -owned WLS(AMI Chicago as account ex- Weaver, VP, marketing, motion picture division ecutive. and VP, Paramount Pictures Corp., named divi- manager, prime -time James E. Burnette, sion senior VP's there. sales proposals, ABC -TV, New York, named Maynard Hacker, general sales manager, director, prime -time sales proposals. Jo Mag- WSEEITV) Erie, Pa., joins WUAB(TV) Cleveland John Michaels, director of publicity, advertis- gio, manager, current inventory, nighttime (Lorain) as account executive. ing and promotion, Hanna -Barbera Produc- television sales proposals, ABC -TV, named as- tions, Hollywood, appointed VP of communica. James A. Newman Jr., from Joe Morgan Pro- sociate director of prime -time sales proposals. tions. ductions, Chattanooga, joins WTvc(TV)there as Michael Lape, sales account executive. Geoffrey Fischer, director of TV casting manager, KYW-TV Phila- department, Universal TV, Universal City, promotion WDEE(AM) delphia, appointed gen- Bruce Stoller, director, Calif., joins Bennett /Katleman Productions, Detroit, and Diane Sarris, from position in eral sales manager, suc- Los Angeles, as VP in charge of development. travel industry, named account executives for ceeding Arthur Kern Company is associated with Columbia Pictures (See page 81). WOE E. Television in production of TV programing. William B. Keller, sales promotion director for Bob Oudeen, local Sal Campo, account executive. licensing and department store chain in Johnstown, Pa., sales account executive, merchandising and first run divisions of named director of retail planning and sales for KTTV(TV) Los Angeles, Viacom, New York, appointed account execu- Gateway Communications. Cherry Hill, N.J., named national sales tive for company's pay TV syndication. station owner. manager. group television Dee Hopkins, head of regional sales, Granada Rich Gilman, from KsO(AMI Des Moines, Iowa, Michael F. Irvine, ac- TV International, Los Angeles, named director Lape named account executive, there. count executive, ABC KRNTIAMI of foreign sales for National Telefilm Associates Spot Sales, Chicago, Dennis O. Jett, promotion manager and ac- there. named national sales manager, WTVJ(Tv) count -FM Nebraska executive, KNCY -AM City, Larry Yurdin, creator, manager and producer Miami. Neb., joins -FM as Ktxx).AM Omaha account ex- of syndicated features for radio, Daily Planet ecutive. Raymond O. Sayler Jr., from CBS national named producer and general manager of Rock in Philadel- sales office Detroit, joins WIOQ(FM) Bob Rose, production manager and air per- Around the World, syndicated rock, interview phia as national sales manager. sonality, WOAN -AM -EM Portland, Me., appointed and concert series, Los Angeles. account executive. Michael Horne, advertising consultant, Reginald B. Jester, Southern regional man- WHBQ(AM) Memphis, named local sales man- Bruce Edlund, writer- reporter -producer, ager in agency marketing division of William B. ager. WUAY -AM -FM Fargo, N.D., joins sales depart- Tanner Co., Memphis, named account execu- ment, KOWN -AM -FM Escondido, Calif. tive, Worldvision Enterprises, and will be based in Atlanta. Please send Jim Palmer, sales manager, WCUZ(AMI- WMLW(FM) Grand Rapids, Mich., joins W.IFM(FM) Mary Muldoon, associate program producer, Broadcasting N there as media sales consultant. Evening Magazine, KPIX(TV) San Francisco, named producer. The newsweekly of broadcasting and allied arts Name Steve Gordon, executive VP of G.B.I. Data Systems, Hollywood, Fla., named production Company Programing manager, WRAU -TV Peoria, Ill.

Business Address Gerald M. Jaffe, VP, audience research, NBC - Guy Pepper, director of late news, WTEV(TV) Home Address TV, New York, named VP of program planning. New Bedford, Mass., appointed producer-direc- Ted Cordes, senior policy editor for broadcast tor, wJAR -TV Providence, R.I. City standards, NBC, Burbank, Calif., appointed ad- State Zip program policy manager. John Matthes, ministrator, program research, NBC -TV, Bur- Type of Business bank, appointed manager of concept testing in program research department. Title /Position Bernie Hoffman, director of production, CBS, Are you in cable TV operations 7 Yes 7 No New York, responsible for sports coverage, joins NBC Sports as executive director of 1980 Signature (required) Olympic games. Robert C. Basche, director of

7 3 years 690 2 years S65 n 1 year S35 tournament operations for Colgate Sports divi- (Canadian and international subscribers add St21year) sion, appointed director of creative services, 1978 Cable Sourcebook S20.00 NBC Sports, New York. (II payment with order: 515.001 D 1978 Yearbook $37.50 Patricia M. Casp, producer of A.M. Los (II payment wen order 532.501 7 Payment enclosed Bill me Angeles on ABC's KABC -Tv Los Angeles, moves O Across the Dial $3 to ABC -owned WABC -TV New York as producer (Price Gaelic gala. New president of the includes postage and handling Prepaid orders only 1 of weekday A.M. New York. Laura Schrock, Washington chapter of American rr- wrw freelance producer, who also was assistant pro- ducer on ABC -TV's new Kids Are People Too, Women in Radio and Television, Lynn joins A.M. New York as contributing producer. McIntyre, was sworn in by FCC Chair- For Address Changes Place Most man Charles Ferris in ceremony last Alan M. Levin, VP and assistant to president of Monday (Sept. 11). Ms McIntyre, man- Recent Label Here. CBS Entertainment, New York, named VP, bus- ager of broadcast standards for Post - iness affairs for division. Newsweek stations, called for "con- 1 % s ,J Dick Stockton, play -by -play announcer for tinued support and the luck of the Irish" Boston Red Sox, WSBK -TV Boston, named host The event was held at an Irish pub 1 735 DeSales Street N.W., Washington ,D.C.20036 of CBS Sports Spectacular and play -by -play an- where 150 people saluted her heritage.

Broadcasting Sep 18 1978 82 David Cady, assistant to program director, Indianapolis, and Mary Ann Childers, co- anchor, KPRC, succeeds Mr. Watson. noncommercial WNED -TV Buffalo, N.Y., named anchor, reporter, producer and writer of midday Raena Holmes, from KPSI(AM) Palm Springs, producer of local programing. Jane Hartney, and weekend news, WAVE -TV Louisville, Ky., Calif., named anchor, KDES -AM -FM there. staff photographer there, named director of named anchor team, WTHR. photography responsible for WNED -TV and co- Mitchell A. Lieber, consultant to WNIB(FM) Danielle Foiquet, co- anchor, KBCI -TV Boise, owned WNED(FM) and WERR(AM), all Buffalo. Chicago on FCC matters, named public affairs Idaho, named reporter and co- anchor, di rector. Jon Sloane, assistant sports director, WCIX -TV wt.wr(TV) Cincinnati. Miami, named sports director, KPLR -TV St. Charlie Wright, WBYS(AM) Canton, Ill., elected C.J. Beutien, reporter -producer- anchor, KBJR. Louis. president of Illinois Associated Press Broad- TV Duluth, Minn. (Superior, Wis.), joins WPSD- casters Association. Steve Eckert, wcvs(AM) Bobby Hattrik, program director, WDGY(AM) TV Paducah, Ky., as reporter -co- anchor. Springfield, III., elected VP and president -elect. Minneapolis, joins KWK(AM) St. Louis, sched- Jim Scott, general assignment reporter, WTAE- uled to go on air in fall. Station has been off air Tv Pittsburgh, appointed NBC News corre- since 1973. spondent based in Pittsburgh. Joel Denver, program director, WM1X(FM) Larry Sales, weekend anchor -reporter, WTVN- Miami, joins KCBQ(AM) San Diego in same Equipment and Engineering TV Columbus, Ohio, joins WKBW -TV Buffalo as capacity. reporter. S. Edward Hawkins Jr., VP- general manager, Bill Campbell, acting program director, WITH -AM -FM Baltimore, appointed VP and direc- Scott A. Johnson, weekend news producer- WDAE(AM) Tampa, Fla., appointed program tor of engineering operations for licensee, anchor- reporter, KTHI -TV Fargo, N.D., joins director. Reeves Telecom. He will continue to base at noncommercial WNED.TV Buffalo, N.Y., as re- WITH. Carman Harman, from WEIF(AM) porter. Moundsville, W.Va., named program director, Ted Kaye, associate producer for MTM Pro- Michael Conway, weekend anchor -reporter, WETZ(AM) New Martinsville, W.Va. ductions, Los Angeles, named assistant general WiRT-TV Flint, Mich., and Barbara Kerr, part - manager of Golden West Videotape Division R. Robinson, program operations time reporter, WDTN(TV) Dayton, Ohio, named Robert there. manager, noncommercial WVPB(FM) Beckley, general assignment reporters for WDTN. W.Va., joins Maine Public Broadcasting Net- Robert E. Hamilton, chief manufacturing Nancy Taggart, reporter- anchor, KTHI -TV work, Orono, as radio program -production engineer, GTE Lenkurt, San Carlos, Calif., ap- Fargo, N.D., joins wDlo -Tv Duluth, Minn., and manager. pointed general manager of company's new El co -owned WIRTCrv) Hibbing, Minn., as reporter. Paso, Tex., plant. John M. Coffin, production Janet McGill, weather reporter, WBIR -TV Knox- manager at San Carlos, succeeds Mr. Hamilton. ville, Tenn., joins WRET -TV Charlotte, N.C., as News and Public Appointments, Eastman Kodak, Rochester, Affairs weekday weather reporter. N.Y.: William E. Koch, director of sales devel- Carole Clancy, news manager, ABC's Ameri- Don Watson, news director, KPRC(AM) opment and technical services, named sales can Information Radio Network, named pro- Houston, joins WIND(AM) Chicago as afternoon manager; Richard G. Schiavo, director of ducer, ABC News Weekend Report. newscaster. Harry Schultz, morning news sales development, audiovisual markets, Philip Fine, editorial director, KYw -TV Philadel- phia, appointed executive editor of news. Ken- neth D. Tiven, news director there, succeeds Mr. Fine. Carolyn Wean, news director at co- owned KDKA -TV Pittsburgh, moves to KYw -TV in same capacity. Daniel L. Akens, news director, WSIX -AM -FM DON'T and WNGE(TV) Nashville, named manager of news KOA -TV and Denver. News for -AM KOAQ(FM) Sue / Distort the O'Brien, news director for AM, FM and TV named managing editor of KOA radio news. David Denault, director of news and public affairs, WAXY(FM) Fort Lauderdale, Fla., joins KMVT(TV) Twin Falls, Idaho in same capacity.

Scott Tails!, news director, KDWB -AM -FM Min - neapolis-St. Paul, named news producer, KMSP- RPU -1150. Remote Pick -up receiver ry there. ( Robert Hurleigh, former president of Mutual McMartin NEWBREED remote pickup receivers with PTD let you tune in Broadcasting System, Arlington, Va., named your mobile news crews clearly, without distortion. managing editor and acting president of Trans - World News Service, Washington. Mr. Hurleigh Only McMartin RPU -1150R and RPU -1450R receivers have the revolu- most recently was media consultant there. tionary Precise Tracking Decoder, a completely new concept in IF circuits that dramatically reduces distortion and improves signal -to -noise ratio. Marla Miller, researcher for NBC's Today, New Perfect for weak signal reception. Effectively extends the range of your York, joins WYUR(TV) Huntsville, Ala., as RPU equipment. Additional features: assignment editor and researcher. Dave Ward, from Auburn Television Carrier activated relay for activating unattended relay stations, (Ala.) University signaling equipment, or recording devices. Center, joins WYUR as reporter and photogra- Operation in 150-175 MHz (RPU- 1150R) and 450-470 pher. Jack Robertson, weekend anchor and MHz (RPU- 1450R) bands reporter, WPEC(TV) West Palm Beach, Fla., Dual channel operation (within same band) named anchor for WYUR. Remote channel switching capability Excellent noise cancelling David Bartlett, managing editor for news, Balanced 600 ohm output WRC(AM) Washington, appointed news manager. For the complete story contact your Paul Sullivan, in news department, KM1 -AM -FM McMartin salesman or write: Fresno, Calif., named news supervisor.

Cicely Hand, newscaster, KEZI -TV Eugene, MCMARTIN Ore., joins KMSP -Tv Minneapolis as co- anchor. Inc. 68127 (402) 331 -2000 Telex 484485 Lew Choate, reporter and anchor, WTHR(TV) McMartin Industries, 4500 S. 76th St. Omaha, NE

Broadcasting Sep 18 1978 83 named marketing director, audiovisual markets, video center, Syracuse (N.Y.) University, joins Chattanooga, named consulting specialist for and Anthony D. Bruno, director of sales devel- noncommercial WNET(TV) New York in same Media Associates, Dallas television news con- opment, motion picture and television markets, capacity. sulting and research firm. named marketing director. C. Ray Troutner, Herbert C. studio maintenance super- Thomas N. Alexander, national director of manager of sales operations, motion picture and Gilbert, visor, WTVF(TV) Nashville, named engineering franchises for Teleprompter, New York, joins audiovisual markets division, retires after 40 supervisor, KXAS -TV Fort Worth. Communications Equity Associates, Tampa, years with company. Fla., as head of client services division and VP Les Brown, maintenance WTEV(TV) Archie C. Purvis, director of industrial mar- supervisor, of Gulfstream Cablevision, affiliate of CEA. New Bedford, Mass., Valley keting for MCA DiscoVision, Universal City, joins Grass Group, Grass Valley, Calif., as in -house sales engineer. Marvin H. Koslow, vice president, marketing Calif., assumes additional duties as head of services, Bristol -Myers Co., to receive dis- company's national sales force for consumer Richard Sclafani, manager of accounting tinguished public service award at annual dinner video disks. systems and procedures, Warner Cable Corp., of Advertising, Broadcasting and Communica- Stuart Rauch, product manager, Philips Test & New York, appointed director of financial infor- tions Industries division of Anti- Defamation Measuring Instruments, Mahwah, N.J., mation systems for unit. League Appeal, New York. Also at Sept. 27 din- assumes additional responsibilities as general Clark Crocker, technical sales support for ner, Nat Kemeny, chairman of KSW &G Ad- marketing services manager. systems group, Analogic, Wakefield, Mass., vertising Inc., is to receive division's Samuel all Dalsimer Human Relations award. John McClimont, order sales manager, Con - named marketing manager for systems rac Division, Covina, Calif., named marketing based products. manager, video products.

John F. Morse Ill, New England sales engineer for RCA Broadcast Systems, named manager, Allied Fields Deaths Northern broadcast sales, based in Camden, N.J., and covering Northeastern states. Walter Wager, director of public relations for Edwin R. Einarsen, 51, videotape editor, NBC American Society of Composers, Authors and News, Washington, died Sept. 7 at Sibley John Herbert Orr, founder and chairman of Publishers, New York, resigns but will continue Memorial hospital there after heart attack. Mr. board of Orrox Corp., Santa Clara,-Calif, on part -time consulting basis. Richard Einarsen joined NBC in New York as camera- retires. William H. Orr, chief executive officer, Frohlich, executive assistant to ASCAP Presi- man assistant in 1952. He transferred to Wash- president and board member, succeeds him as dent Stanly Adams, will serve as acting director. ington in 1962 as news film editor and in 1976 chairman. became videotape editor. Survivors include his Jon E. Currie, programing research associate, John C. Hellyer, staff engineer, XGTV(TV) San wife, Eileen, two sons and two daughters. Frank N. Magid Associates, Cedar Rapids, Diego, named assistant director of engineering, Iowa, joins Drake-Chenault, Canoga Park, KMGH -TV Denver. Jack L. Warner, 86, motion picture pioneer Calif, as national programing consultant. Sam who played large part in releasing films for Don Manion, chief engineer, WTHI -TV Terre Holman, Northeast regional manager, Mutual television programing, died Sept. 9 at Cedar Haute, Ind., assumes additional duties as chief Broadcasting System, Arlington, Va., named Sinai medical center in Los Angeles of pulmon- engineer of WTHI- AM -FM. Western regional manager at Drake -Chenault. ary edema. Mr. Warner and brothers Harry, Sam and Albert, founded Warner Bros. in 1925, Leo W. Reetz, senior engineer with ABC's Randy R. Briggs, account executive, WAGA -TV studio that introduced talking pictures. He was Broadcast Operations and Engineering division, Atlanta, joins Arbitron as manager of South- in charge of production and became president named manager, affiliate engineering services eastern advertiser /agency sales, based in Atlan- of studio in 1953 when Harry and Albert sold for division. ta office. their stock. Survivors include his wife, Ann Tom Klemesrud, video -tape editor -engineer, Kathryn Bradley, producer -reporter, wrvc(Tvt Page Alvarado, one daughter and son, Jack.

For the Recorda 1

As compiled by BROADCASTING based on 1470 khz, 2.5 -kw -D. Address: PO. Box 2111, Sierra None has other broadcast interest. filings, authorizations, petitions and other Vista 85635. Estimated construction cost $20,550; first -year operating cost $86,750; revenue $144,000. actions announced by the FCC during the Format: C &W, MOR. Principals: Equally owned by Miami, Fla. -Dade Communications Inc. seeks 990 period Sept. 1 through Sept. 8. Eugene D. Bradley and William S. Yarbrough. Mr. khz, 5 kw -U. Address: 8334 Bird Rd., Miami 33155. Bradley is consulting radio engineer. Mr. Yarbrough is Estimated construction cost $30,000; first three Abbreviations: ALJ- Administrative Law Judge. building contractor, developer and motel owner in Sier- months operating cost $170,000; revenue $635,000. alt. -alternate. ann.- announced. ant.- antenna. ra Vista. Neither has other broadcast interests. Ann. Format: spanish. Principal: Gui Govaert, principal of aur.- aural. aux.- auxiliary. CH- critical hours. CP- Aug. 7. marketing management firm in Miami. He has no construction permit. D -day. DA- directional anten- other broadcast interests. na. Doc.- Docket. ERP- effective radiated power. freq.- frequency. HAAT height of antenna above - Dillon, average terrain. khz -kilohertz. kw- kilowatts. Colo.- Dillon Broadcasting Co. seeks 1130 Miami, Fla. - Dadeland Broadcasting Co. seeks 990 khz, 5 kw -D. Address: 306 S. MEOV -maximum expected operation value. mhz- Main St., Breckenridge, khz, 5 kw -U. Address: 420 S. Dixie Hiway, Suite 3H, megahertz. mod.- modification. N- night. PSA- Colo. 80424. Estimated construction cost $64,116; Miami 33146. Estimated construction cost $135,000; presunrise service authority. SL- studio location. first -year operating cost $35,880; revenue $36,000. first three months operating cost $130,000; revenue SH- specified hours. TL- transmitter location. Format: MOR. Principal: Robin G. Theobald, who is $600,000. Format: spanish. Principals: Lucrecia H. 50% owner trans.- transmitter. TPO- transmitter power output. of KLGT(FM) Breckenridge. Ann. Aug. I. Granda, president, and nine others. None has other U- unlimited hours. vis.- visual. w- watts. ' -non- broadcast interests. commercial. Miami, Fla.- Community Broadcasters Inc. seeks Miami, Fla. -Latin American Broadcasters seeks 990 khz, 5 kw -U. Address: 815 S.W. 13th Ct., Miami 990 khz, 5 kw -U. Address: 2747 S.W. 20th St., Miami 33135. Estimated construction cost $42,000; first three 33145. Estimated construction cost $95,000; first three New Stations months operating costs $159,950; revenue $90,000. months operating cost $46,000; revenue $600.000. Format: spanish. Principals: Teresa Saldise (52.5%), Format: spanish. Principals: Victor Lanz, who has ap- Miami attorney; Maria E. Duran (37.5%), former pro- AM applications plied for new TV at Tampa, Fla.; Jose .1. Arzuaga, who gram director. WPLG -TV Miami and Carrie P Meek owns 50% of WREI -FM Quebradillas. P.R. and part of Sierra Vista. Ariz -Cochise Broadcasters seeks (1056), employe of Miami -Dade Community College. WXYX -FM Bayamon, P.R. and George M. Arroyo,

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KTVI WAPI- AM -FM -TV WSYE -TV WSYR- AM -FM -TV WTPA -FM -TV St. Louis Birmingham Elmira Syracuse Harrisburg principal. WBRQ -FM Cidra, P.R. and part owner. construction cost $150.743: first -year operating cost broadcasting. Duane Pennington is president. Ann. WIBS -FM Charlotte Amalie. Virgin Islands. $156.000: revenue $350.000. Format: spanish. Prin- Aug. 21. cipal: Angel S. Roubin who owns construction and Miami, Fla. -Radio American Broadcasting Inc. Hillsboro. Ohio- Southern State Community Col- building supply firms in Fairfax. Va. and has no other seeks 990 khz, 5 kw -U. Address: 6532 Miami Lakes lege seeks 90.7 mhz. 5 kw. HAAT 292 ft. Address: broadcast interests. (Application is for frequency now Dr. East. Miami Lakes 33014. Estimated construction 2698 Old State Rd.. Wilmington. Ohio 45177. Esti occupied by WOOK -FM and is mutually exclusive cost $257,000; first -year operating cost $202,338; mated construction cost $41,200; first -year operating with license renewal). Ann. Sept. 5. revenue $610.000. Format: variety. Principals: Jose A. cost $20,000. Format: variety. Applicant is two -year Rosado, president, and five others. None has other LeRoy. Ill. -SMC Broadcasting Corp. seeks 92.7 community college: Lewis C. Miller. president. Ann. broadcast interests. mhz. 3 kw. HAAT 300 fl. Address: 1005 W. Washing- Aug. 24. ton St., Bloomington, Ill. 6170. Estimated construction Miami, Fla.- Women's Florida Association of 'McArthur, Ohio -Vinton County Board of Educa- cost $60,100: first -year operating cost $74,884; Broadcasters Inc. seeks 990 khz. 5 kw-U. Address: tion seeks 88.7 mhz. 10 w. Address: Memorial Build. revenue $180,000. Format: C &W. Principals: William 1011 N.W. 195th St., Miami 33169. Estimated con- ing. McArthur 45651. Estimated construction cost E. Moulie Jr. (57.1 %). Stephen S. Sampson, Jon A. struction cost $279.500; first -year operating cost $500.- $900; first -year operating cost $300. Format: variety. Housour and Allan W. Mapel (14.3% each). All are 000; revenue $800,000. Format: variety. Principals: Applicant is county school system; Ronald E. Vaughn. employed by Sono -Mag Corp., broadcast equipment Debbie Shane. president, and nine others. Ms. Shane superintendent. Ann. Aug. 24. manufacturer in which all are major stockholders, with is former TV personality, currently employed by exception of Mr. Sampson who was, until last year, TV applications Florida leasing corporation. None has other broadcast president and owner (100%) KCYL(AMI- interest. of Aurora, Ill.- Aurora- Chicago Telecasters Inc. seeks Tex. 12. KLTD(FM) Lampasas, Ann. Aug. ch. 60; ERP 5,000 kw vis., 750 kw auc, HAAT 1,585 FM applications Onawa. lowa-Onawa Broadcasting seeks 106.3 ft.; ant. height above ground 1,615 ft. Address: suite

Placerville. Calif. -Goldrush Media Inc. seeks 92.1 mhz. 3 kw, HAAT 225 ft. Address: P.O. Box 2664. Des 1015. 141 1 4th Ave., Seattle. Wash. 98101. Estimated mhz, I kw, HAAT 473 ft. Address: 181 Andrieux St.. Moines, Iowa 50315. Estimated construction cost $48.- construction cost $1,770,000; first -year operating cost Sonoma. Calif. 95476. Estimated construction cost 780; first -year operating cost $52.000: revenue 550, - $659,000; revenue 580,000. Legal counsel Seymour M. $73,836; first -year operating cost $82.500: revenue 000. Format: C &W. Principals: William H. Cole (60%), Chase; consulting engineer Silliman. Principals: $100,000. Principals: J: Nevin Smith and his wife. his wife. Lorraine (25%) and Melvin Pulley (15%). Mr. equally owned by Stanley B. McDonald. M. Lamont Deanna. Dr. Smith is practicing urologist and his wife Pulley owned WRDN(AM) Durand. Wis. until 1972; Bean, Raymond Kusler and Ronald A. Murphy. Mr. is housewife. Neither has other broadcast interests. was part owner of KDAN(AM) St. Paul. Minn. until Kusler is involved in finance and marketing. others Ann. Sept. 4. 1973 and is now school teacher. Mr. Cole has worked have had extensive broadcast ownership and /or in- for WHO(AM) Des Moines. His wife is housewife. volvement. None have current broadcast interests. Washington, D.C.- District Broadcasting Co. seeks Ann. Aug. I. Ann. Sept. 5. 100.3 mhz., 20 kw, HAAT 447 ft. Address: 1850 K Si., N.W., Washington 20006. Estimated construction cost 'Rochester, Minn. -Faith Sound Inc. seeks 88.5 Aurora, III.- Metmwest Corp. seeks ch. 60; ERP $148,556; first -year operating cost $415.739; revenue mhz. 7 kw. HAAT 317 ft. Address: 2810 40th Ave., 2,100 kw vis., 420 kw aur.. I-RAT 727 ft.: ant, height $450,000. Format: contemporary. Principals: Equally Rochester 55901. Estimated construction cost 554,- above ground 728 ft. Address: 3505 N. Ashland Ave., owned by R. Kenneth Mundy, Ridgely C. Bennett. 041; first -year operating cost $42,108. Format: Chicago 60657. Estimated construction cost $906.500: ' M.D., Francis L. Smith M.D. and Herman F Stamps religious. Applicant is nonprofit. nonstock corporation first -year operating cost $717,000; revenue $700,000. D.D.S. Mr. Mundy is lawyer: has real estate interests. for religious education. Raymond Logan is president. Legal counsel Dow, Lohnes & Albertson. Washington Dr. Bennett is practicing physician, as are Drs. Smith Ann. Aug. 1. ;consulting engineer E. Harold Munn Jr. Principal: and Stamps. None has other broadcast interests. Ann. Frederick who is Terrytown, Neb.- Christian Media Inc. seeks 103.9 Eychaner, principal of WQVQ(AM) Sept. 5. Highland Park, Ill. and has commercial in- mhz. 3 kw, HAAT 108 ft. Address: 3817 N. 10th St., printing terests. Ann. Sept. 5. Washington. D.C.- Hispanic Broadcasting Corp. Terrytown. Estimated construction cost $54,730: first - seeks 100.3 mhz, 20 kw, HAAT 485 ft. Address: 4701 year operating cost $36.000. Format: religious. Appli- 'Glen Ellyn. 111. -College of DuPage seeks ch. 60; Willard Ave.. Suite 102, Washington 20015. Estimated cant is nonstock, nonprofit corporation for religious ERP 600 kw vis., 60 kw auc, HAAT 508 ft.; ant. height

Follow the orange brick road. The way to growth is paved with /Etna MoneysM -as dozens of medium -sized radio stations from coast to coast have discovered. They're using /Etna Money for upgrading, refinancing, acquisitions -and they're growing fast. Loan amounts are from $1,000,000. Repayment schedules up to ten years. And there's no equity kicker. But why /Etna Money? Because it's flexible, and radiowise. Ask us for details. Contact /Etna Business Credit, Inc., 111 Founders Plaza, PO Box 118, Hartford, CT 06101, (203) 528 -4831, or see Barry Dickstein or Herb Hirsch at the N. R. B. A. convention. G,ms Business Credit. Inc. Business Credit, Ince One of ohe 'ETNA LIFE& CASUALTY companies

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Broadcasting Sep 18 1978 86 IT'S 30 MINUTES TO DEADLINE. WHO DOWHO-DOYOU. CALL FOR ELECTRICENERGY INFORMATION`

You call Paul Wagner. They can line up news sources, supply you with film If you live in New York State, call him at 212 -573 -8833. clips, and put you in contact with electric energy specialists. If you live outside of New York State, dial They can also provide research assistance for 800-223 -7560. You can reach him toll free at that reporters and writers anywhere in the nation. number any time -days, evenings and weekends. They have industry statistics and comprehensive In Washington, call Mike Segel at 202 -862 -3837. backgrounders on major energy topics. They'll provide fast, accurate answers to your And they're waiting for your call. questions about electric power. Call toll free 800 -223 -7560. Edison Electric Institute Information Service Visit us in person at the RINDA Convention in Atlanta, September 20 -22. above ground 503 ft. Address: Lambert Rd. and 22nd ft.; ant. height above ground 1,519 ft. Address: 305 W watt noncommercial educational FM. Action Aug. 23. St., Glen Ellyn 60137. Estimated construction cost Main St., Marietta, Okla. 73448. Estimated construc- $1,411.870; first -year operating cost $240,800. Legal tion cost $2,553,666; first -year operating cost $550,- counsel Cohn & Marks, Washington; consulting 000: revenue $900,000. Legal counsel Donald E. Ward. engineer Robert A. Jones. Applicant is state com- Washington; consulting engineer Cohen & Dippell. Ownership Changes munity college which owns WDCB(FM). Ann. Sept. Principals: Ray L. Beindorf, independent TV program 5. producer, and William R. Brannan, who has oil, gas and farming interests. Neither has other broadcast in- West Chicago, 111. -Latin American Communica- Applications terests. Ann. Sept. 5 tions Inc. seeks ch. 60; ERP 2,470 kw vis., 537 kw aur., WFPA(AM) Ft. Payne, Ala. (AM: 1400khz, w -FM: I1AAT 1,298 ft.; ant. height aboveground 2,043 ft. Ad- FM grant mhz, kw) -Seeks assignment of license from WFPA dress: 180 N. LaSalle, Suite 2204, Chicago 60601. Esti- Inc to Baker Broadcasting for $360,000. Seller: Robert mated construction cost 51,051,672; first -year operat- Hobart, Okla.- Broadcast Bureau granted Fuchs H. Johnson, president., who has other broadcast in- ing cost $607,800; revenue $500,000. Legal counsel Broadcasting Co. 105.9 mhz, 25 kw, HAAT 310.9 ft. terests. Buyer: owned by Edward K. Baker and his wife, Schwartz & Woods, Washington; consulting engineer P.O. address: 316 East 11th Street, Hobart, Okla, Evelyn. Mr. Baker is former owner and manager of Robert A. Jones. Principals: equally owned by Enrique 73651. Estimated construction cost $111,602; first -year KHBM -AM -FM Monticello, Ark. and has no other Lopez, Jaime Santillana, Luis Antonio Lopez and operating cost $36,310; revenue $50,000. Format: con- current broadcast interests. His wife is housewife. Michael A. Benages. Messrs. Lopez and Santillana are temporary. Principals: Alfred Ray Fuchs (708,), Faye Ann. Sept. 7. owners of Publimet, broadcast programer and time bro- Jeanice Fuchs (I 5%) and Wayne Maurice Fuchs WMFL(AM) Monticello. Fla. (AM: 1090 khz, I kerage firm. Mr. Benages is Chicago attorney. Ann. (15%). (Albert and Faye Fuchs are married and par- kw -DA) -Seeks assignment of license from Townsend Sept. 5. ents of Wayne Maurice Fuchs.) Alfred Fuchs is owner Broadcasting Corp. to Monticello Broadcasting Co. for and general manager of KTJS(AM) Hobart. His son is Tulsa, Okla. -Alden Communications Corp. seeks $100,000. Seller: owned by H. L. Townsend Jr. (51 %) station manager there. Action Aug. 7. ch. 47; ERP 826 kw vis., 152 kw aur. HAAT 1,471 ft.; and Frank A. Woods (49 %) who own WTBP(AM) Par- ant. height above ground 1,519 ft. Address: c/o Pacific Dismissed sons. WSEV -AM -FM Sevierville and WBRY(AMI Theatres Corp., 120 N. Robertson Blvd., Los Angeles Woodbury, all Tenn. Buyer: owned by Michael 90048. Estimated construction cost $2,668,000; first - Ozark, Ark. - Returned as unacceptable for filing Piscitelli, president and six others. Mr. Piscitelli is pro- year operating cost $409,000; revenue $800,000. Legal application by Valley Communications Inc. for new duction manager at WSRE -TV Pensacola. Fla. None counsel Fly, Shruebreck, et al, Washington; consulting FM on 96.7 mhz due to short -spacing. Action Aug. 10. has other broadcast interest. Ann. Sept. 7. engineer Cohen & Dippell. Applicant is subsidiary of Van Buren, Ark.- Returned as unacceptable for fil- WRUS(AM)WAKQ(FMI Russellville, Ky. (AM: Alden Communications of Texas, Michael R. Forman, ing application for new FM on ch. 272 due to short - 610 khz, 500wD FM: 101.1 mhz, 100 kw) -Seeks president. Alden has applied for new TV on ch. 48 at spacing. Action Aug. 10. transfer of control of South Kentucky Broadcasting Co. Galveston, Tex. Ann. Sept. 5. from E. W. P 'WHFH Flossmoor, Ill- Returned as unacceptable R. Hook, and W. L. Sosh (100% before; Tulsa. Okla. -Channel 23 Tulsa seeks ch. 23; ERP for filing application for CP to operate noncommercial, none after) to BMA Advertising and Marketing Inc. vis., 2,238 kw 447 kw aur., HAAT 1,313 ft. ant. height educational FM station on 88.5 mhz; ERP 1.5 kw (none before; 1008, after). Consideration: $950,000. above ground 1,274 ft. Address: 7644 E. 46th St., Tulsa HAAT: 92.25 ft. Action Aug. 31. Principals: Mr. Hook is principal owner of transferor 74145. Estimated construction cost $2,631,018; first - and owns WAQT(FMI, is principal in WRAG(AM), for year operating cost $1.480,025; revenue $2,193,000. Elk Rapids. Mich. - Returned as unacceptable both Carrollton, Ala.; WSLG(AM) Gonzales, La. and Legal counsel Wilner & Seheiner; consulting engineer filing application by Scantland Broadcasting Co. for WMAG(AM)-WQST(FMI Forest, Miss. Buyer: Silliman, Maffei & Kowalski. Principals: limited new AM on 1170 khz. Action Aug. 10. owned by University Investment Co. which is owed partnership of 15 individuals and corporations, James Thief River Falls, Minn. -Returned as unaccept- (1008) by Al Florence who has extensive banking, U. Lavenstein, general manager. One partner, Richard able for filing application by Olmstead and Ives Broad- real estate, and financial interests in Kentucky; no A. Moore has 208, interest in applicant for new AM in casting for CP for new AM station. Action Aug. 31 due other broadcast interests. Ann. Aug. 31. Pasadena. Calif. Ann. Sept. 5. to overlap with CFRW, Winnipeg, Manitoba, Canada. WACR -AM -FM Columbus, Miss. -James W. Tulsa, Okla. -Green Country Television Inc. seeks Skyland, N.C.,- Returned as unacceptable for filing Eatherton to Broadcast Associates Inc. for $325,000. ch. 41; ERP 1,530 kw vis.. 153 kw aur., HAAT 1.471 application by T.C. Roberson High School. for new 10- Seller: Mr. Eatherton is sole owner and has no other

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R. G. Nelson M. N. Sholar P.O. Box 12369 P.O. Box 163 Oklahoma City, Oklahoma 73157 Mayfield, Kentucky 42066 Phone 405/946 -5551 Phone 502/247 -3642 COMPANY broadcast interests. Buyer: owned by Robert S. Cald- ERP: 50kw (H), 13kw (V) and HAAT: 480 11. (H &V). filing application to increase daytime power from 500 w well Jr. (51 %) and Joseph E. Davis (49 %). Mr. Caldwell Ann. Sept. 7. to I kw and maintain DA. Action Aug. 10. interests in Co- owns furniture store and has banking KENO Las Vegas -Seeks CP to change TL; change WESR Tasley. Va.- Granted mod. of license cover- at lumbus. Mr. Davis is general manager type trans. and ant.; make changes in ant. system ing change in SL. Action Aug. 25. WMBC(AM)- WJWF(FM) Ann. Aug. 31. (decrease height): ERP: 100kw (H &V) and HAAT: KITI Chehalis -Centralia, Wash.- Granted CP to Port Gibson, Miss. (AM: 1170 1,524 ft. (H &V). Ann. Sept. 5. WPGR(AM) add nighttime power with I kw DA -N. change hours of -D1 khz, 250w -Seeks assignment of license from WFMN Newburgh, N.Y. -Seeks CP to redescribe operation to U. Action Aug. 25. South -West Mississippi Broadcasting Co. to Joseph K. studio and remote control location as: Old Little Brick KBRC Mount Vernon, Wash.- Returned as unac- Hollingsworth for 5200,000. Seller: owned by Robert Rd., Newburgh, N.Y.; install new trans.; install new Sanders ceptable for filing application to increase nighttime and Rodger Ownby. Mr. Sanders is president ant; make changes in ant. system (increase height); Jackson, Miss. Mr. is general power to 5 kw and change DA -N pattern. Action Aug. of'WVLS(FM) Ownby change TPO and HAAT: 274 ft. (H &V). Ann. Sept. 7. manager at WJXN(AM) Jackson. Buyer: has had 10. much broadcast experience, most recently as opera- WBEV Beaver Dam, Wis.- Granted CP to add AM actions tions manager at WRBC(AM) Jackson, Miss. He has nighttime power with 1 kw DA -N. change hours of no other broadcast interests. Ann. Sept. 7. KSPR Springdale, Ark.- Granted CP to increase operation to U. Action Aug. 25. power to I kw, install new trans. Action Aug. 25. KUFO(FM) Galveston, Tex (FM: 106.5 mhz. FM actions 26kw) -Seeks assignment of license from Beacon KKK() Tempe. Ariz. Granted CP to increase KAGH -FM Crossett. Ark., -Granted license Broadcasting Co. to KUFO Broadcasting Co. for 5400,- daytime power to S kw; change to DA -N. change type covering changes; ERP: 3 kw ant. height 275 ft. Action 000 plus 5146 covenant not to compete. Seller: partner- trans. Action Aug. 25. ship of 20 individuals and corporations, none of whom Aug. 7. KEWQ Paradise. Calif.- Returned as unacceptable have other broadcast interest. Buyer: owned by David WPAT-FM Washington. D.C. Dismissed applica- for filing application to add nighttime operation. Action - Siegel (75 %), and Jerry W. Shiverdecker and Jeff L. tion to change trans. ant. and make changes in ant. Aug. 11. Stacy (12.5% each). All own same interest in system. Action Aug. 16. WLIQ(AM) Mobile, Ala. Mr. Siegel has real estate in- WPOM Rivera Beach, Fla.- Granted mod. of per- WNCX Naples. Fla.- Granted mod. of CP to terests in Florida. Mr. Shiverdecker is former employe mit to increase daytime power to 5 kw, change to DA -2, change TL; change trans.; make changes in ant. of Panax Corp., publishing and broadcasting firm. Mr. and install new trans. Action Aug. 28. system (increase height); change TPO; ERP: 2 kw Stacy's general manager of WLIQ. Ann. Sept. L WAUC Wauchula. Fla.- Returned as unacceptable (H&V); ant. height 380 ft. (H &V); remote control per- WCFR -AM -FM Springfield, Bt. (AM: 1480 khz, for filing application for CP to increase power. Action mitted Action Aug. 7. 5kw-D; FM: 93.5 mhz, 3 kw) -Seeks assignment of Aug. 31. WPCH to install new ant.; license from New England Broadcasting Corp. to Con- Atlanta- Granted CP WOKB Winter Garden, Fla.- Granted license make changes in ant. system (increase height); make necticut Valley Broadcasting Inc. for $200,000 plus covering changes. Action Aug. 25. changes in transmission line, change ERP: 99 kw assumption of $250,000 note. Seller: subsidiary of (H&V); ant. height 950 ft. (H&V); remote control per- Sconnix Group Broadcasting Inc. which owns WLNH- WIIN Atlanta.- Granted license covering changes. mitted. Action Aug. 7. AM-FM Laconia, N.H: WOCB -AM -FM West Yar- Action Aug. 25. mouth, Mass. and WDOS(AMI- WSRK(FM) Oneon- KVNI Coeur D'Alene. Idaho -Granted CP to WSPY Plano. III. -Granted mod of license cover- ta, N.Y. Buyer: owned by Frank P. Zezza (75%), Terri change frequency to 1080 khz; Inc. night and day power ing operation of trans. by remote control. Action Aug. Lamb (20fó) and her husband, George Lamb (5 %). to I kw, 10 kw -LS: install DA -N; change TL; change 8. Mr. Zezza is 15.6% and vice president Scon- owner of type trans. Action Aug. 25. KLEM -FM. Le Mars. Iowa -Granted CP to install nix. Mr. Lamb is attorney Springfield. Ann. Sept. 7. WQVQ Highland Park. 111.- Returned as unaccept- new trans. change TPO; ERP: 100 kw (H &V) ant. able for filing application to add nighttime hours of height 790 ft. (H&V I; change TL and type trans. Ac- operation. Action Aug. 10. tion Aug. 7. Facilities Changes WIMS Michigan City, Ind. -Granted CP to increase WBOS Brookline, Mass.- Granted license covering night power to 5 kw using present day trans.: make changes: ERP: 15.5 kw (H &V); ant. height 280 ft. changes in DA system (DA -2). Action Aug. 25. AM applications KSMN Mason City. Iowa -Granted CP to replace KHBM Monticello, Ark. -Seeks CP to change TL expired permit for changes. Action Aug. 3. and type trans. Ann. Sept. 5. KMDO Fort Scott. Kan. -Returned as unaccept- KNCO Grass Valley, Calif. -Seeks mod. of CP to able for filing application for CP to increase power. Ac- add night -time service with 1kw; DA -2; change hours tion Aug. 31. of operation to U. Ann. Sept. 5. WBLG Lexington. Ky.- Granted CP to increase KUBA Yuba City. Calif -Seeks CP to increase power to 2.5 kw; change type trans. nighttime power to Ikw; redescribe TL. Ann. Sept. 5. Services WABD Fort Campbell. Ky.- Granted CP to in- KCNW Fairway. Kan. -Seeks CP to increase night crease power to I kw. Action Aug. 28. power to Ikw and change night DA. system. Ann. Sept. WKKQ Hibbing. Minn. - Returned as unacceptable 5. for filing application for CP to increase daytime power WGRK Greensburg Ky. -Seeks CP to change fre- and add nighttime hours. Action Aug. 10. COMMERCIAL RADIO quency from 1550 khz. to 1540 khz.: increase power to WDMJ Marquette, Mich.- Granted CP to increase MONITORING CO. (500w Ikw; critical hours); change type trans.; make daytime power to 5 kw; change type trans. Action Aug. PRECISION FREQUENCY changes in tint. system (increase height). Ann. Sept. 5. 25. MEASUREMENTS, AM -FM -TV Monitors Repaired & Certified WJKY Jamestown. Ky -Seeks CP to increase WJLK Asbury Park. N.J.- Returned as unaccept- power to 2.5kw; type trans. 103 5. Market St. change make changes in able for filing application to increase day and night Lee's Summit, Mo. 64063 antenna system (increase height). Ann. Sept. 5. power. Action Aug. 31. Phone (816) 524 -3777 WCAS Cambridge. Mass. -Seeks CP to change TL; WKOT Kingston. N.Y. - Dismissed renewal ap- increase power to Ikw; change type trans.; make plication, cancelled license and deleted call letters. Ac- changes in ant. system (decrease height). Ann. Sept. 5. tion July 6. CAMBRIDGE CRYSTALS PRECISION FREQUENCY WDTM Selmer. Tenn. -Seeks CP to change fre- WEWO Laurinburg. N.C. - Returned as unaccept- quency to 1150 khz; increase power to Ikw; change able for filing application for CP to change frequency MEASURING SERVICE type trans. Action Sept. 5. ant. system and add nighttime facilities. Action Aug. SPECIALISTS FOR AM -FM -TV KBUD Athens, Tex. -Seeks CP to change frequen- 10. 445 Concord Ave. Cambridge, Mass. 02138 cy from 1410 khz to 1210 khz; increase power to Ikw; WHOT Campbell. Ohio- Granted CP to increase Phone 1617) 876 -2810 add nighttime service with 250 w; change hours of nighttime power to 5 kw; change type trans. Action operation to U. Ann. Sept. 5. Aug. 28.

KAYO Seattle, Wash. -Seeks CP to change TL; in- WGFT Youngstown. Ohio -Returned as unaccept- crease nighttime power to 5kw; install DA-N. Ann. able for filing application for CP to increase daytime datawonld ioc Sept. 5. power. Action Aug. 7. Technical broadcast data base Engineering computations FM applications KLIQ Lake Oswego, Ore.- Granted CP to add FCC actions "flag" service nighttime power with 5 kw, change hours of operation 'KUCA Conway, Ark. -Seeks CP to change type 1302 18th St., N.W., 507 to U; install DA -I; change SL and TL. Action Aug. 25 Suite trans.; and ant.; make changes in ant. system (increase Washington. D. C. 20036 height); ERP: 1.449 w HAAT: 58.87 ft. Ann. Sept. 5. KAKC Tulsa. Okla. -Returned as unacceptable for (202) 296-4790 filing application for to increase KHBM -FM Monticello, Ark. -Seeks CP to change CP daytime power. Ac- tion Aug. 10. IL: change type trans. and ant. ERP; 2.344kw (H&V) BILL DAHLSTEN & ASSOCIATES IIAAT: 337 ft. (H&V). Ann. Sept. 5. WDKD Kingstree. S.C. -Granted license covering changes. Radio Representatives KSUT Ignacio. to Action Aug. 25. Cola -Seeks CP change TL and Offices Nationwide SL; change type trans. and ant.; make changes in atn. KEES Gladewater, Tex. to add -Granted CP night- :680 N vale S, system (increase ERP: 0.425 watts I height) HAAT; time power with kw, DA -N, increase daytime power Los Arge es. Ca 90028 18.25 ft. Ann. Sept. 5. to 5 kw, change hours of operation U: change type (213) 464 9263 trans.; change TL and SL. Action 25. WVHI Evansville. Ind. -Seeks CP to change IL; Aug. Natl. & Reg. Representation WE INCREASE SALES make changes in ant. system (increase height); chg. WODY Bassett. Va.- Returned as unacceptable for

Broadcasting Sep 18 1978 90 Professional Cards

ATLANTIC RESEARCH CORP. EDWARD F. LORENTZ & A. D. Ring Associates COHEN and DIPPELL, P.C. Jansky & Bailey & ASSOCIATES Engineers CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS Telecommunications Consulting Consulting 1771 N St., N.W. 296 -2315 527 Munsey Bldg. Member AFCCE 1334 G St., N.W., Suite 500 (2021 783.0111 WASHINGTON, D. C. 20036 5390 Cherokee Avenue 347.1319 Washington, D.C. 20004 Alexandria, Virginia 22314 Washington, D. C. 20005 Member AFCCE Member AFCCE Member AFCCE 1703) 3543400

A. EARL CULLUM, JR. SILLIMAN, MOFFET & KOWALSKI CARL T. JONES ASSOCS. LOHNES & CULVER Washington, D.C. Area (Formerly Gastney & Jones) ENGINEERS Consulting Engineers CONSULTING 8701 Ga. Ave., Silver Spring, MD 20910 CONSULTING ENGINEERS 1156 15th St., N.W., Suite 606 INWOOD POST OFFICE ROBERT M. SILLIMAN. P.E. 2990 Telestar Ct.. Suite 405 Washington. D.C. 20005 BOX 7004 (301) 589 -82ee (703) 5606800 (202) 296.2722 DALLAS, TEXAS 75209 1925 N. Lynn St., Arlington, VA 22209 JOHN A. MOFFET. P.E. Falls Church, Va. 22042 (214) 631 -8360 Member AFCCE (70M3) 505ember41 - 00 Member AFCCE Member AFCCE AFCCE

STEEL, ANDRUS HAMMETT & EDISON, INC. JULES COHEN JOHN B. HEFFELFINGER & ASSOCIATES CONSULTING ENGINEERS & ASSOCIATES Radio & Television 2029 K Street, N.W. Box 68, International Airport 9208 Wyoming Pl. Hiland 4 -7010 Suite 400 Washington, D.C. 20006 1730 M St. N.W, 659.3707 San Francisco, California 94128 1301) 827 -8725 (415) 342 -5208 KANSAS CITY, MISSOURI 64114 Washington, D 20036 1301) 384.5374 Member AFCCE 11cmhrr .I7( ( f Mmtber AFCCE

VIR JAMES CARL E. SMITH E. Harold Munn, Jr., ROSNER TELEVISION CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Applications and Field Engineering & Associates, Inc. SYSTEMS Computerized Frequency Surreys CONSULTING & 8200 Snowville Road Broadcast Engineering Consultants ENGINEERING 345 Colorado Blvd. -80206 Cleveland, Ohio 44141 (303) 333 -5562 Box 220 250 West 57th Street Phone: 216 -526 -4386 DENVER, COLORADO Coldwater, Michigan 49036 New York, New York 10019 Member AFCCE Member AFCCE Phone: 517 -278.7339 (2121 246.3967

JOHN H. MULLANEY HATFIELD & DAWSON MIDWEST ENGINEERING DAWKINS ESPY Consulting Radio Engineers, Inc. Consulting Engineers ASSOCIATES Consulting Radio Engineers Applications /Field Engineering 9616 Pinkney Court Broadcast and Communications ?o,.ar.lecny £ 9 P.O. Box 3127 - Olympic Station 90212 Potomac, Maryland 20854 3525 Stone Way N. 6934 A N. University Seattle, Washington 98103 Peoria, Illinois 61614 BEVERLY HILLS, CALIF. 301 - 299 -3900 692 -4233 Member AFCCE (206) 633 -2885 (309) (213) 272 -3344 1lrmbn dlz c I. Member AFCCE

MATTHEW J. VLISSIDES, P.E. C. P. CROSSNO & ASSOCIATES Satellite Telecom KESSLER ASSOCIATES STRUCTURAL CONSULTANT CONSULTING ENGINEERS Services, Inc. TOWERS, ANTENNAS, STRUCTURES P. O. BOX 18312 Consulting Engineers Studies. Analysis, Design Modifications, DALLAS, TEXAS Management and Engineering AM- FM -TV- Microwave Systems Inspections, Supervision of Erection 75218 Consulting Services 1511 N.W. Sixth Street Computer Aided, Design & Allocation Studies 7601 BURFORD DRIVE McLEAN,VA 22102 Field Engineering, 2971 Flowers Rd. So. Gainesville, Florida 32601 Tel (703) 356.9504 Aerial Radiation Measurements Atlanta, Ga. 30341 19041 376.3157 (904) 373.5225 Member AFCCE (214) 321 -9140 404 -455 -8369

ENGINEERING CO. JOHN F.X. BROWNE WILLIAM B. CARR E- N.R. EN6/N EER/N6, INC. RADIO & ASSOCIATES. INC. & ASSOCIATES, INC. PC Bo. 2352 Palos verves Ca 902)4 /FORT 766,CNANNELViEW, TEx r7530 CONSULTING ENGINEERS DALLAS WORTH CONSULTANTS GLENN B. CALLISON " eon 1713) 452-6147 1901 Pennsylvania Ave.. NW 15745 Terrace Lawn Circle, ALLOCATIONS INSTALLATIONS FIELD CONSULTING ENGINEERS Washington, D.C. 20006 Dallas, Texas 75240. 214/233.6034 ANTENNA & TYPE ACCEPTANCE MEASUREMENTS 525 Woodward Avenue WILLIAM B. CARR, P-E. COMMUNICATION SYSTEMS, NORWOOD J. PATTERSON ALLOCATIONS, BROADCAST SYSTEM 9 Bloomfield Hills. MI 48013 1805 Hardgrove Lane, 12131 541.7379 Burleson, Texas 76028. 817/295 -1181 MICROWAVE SYSTEMS (3131 642.6226 (2021 293 202 AFCCE FRED L. ZELL NEB Serving Broadcasters over 35 yea's Member AFC( MEMBER

DON'T BE A STRANGER To a(oaocaslrng 5 157.000' Readers contact Processional or Service Drspláy your BROADCASTING MAGAZINE Card bete II Will be seen by the dec, slonmakrng slalron owners and man 1735 DeSAIm St. N.W.

and tecnn,crans . agers. Olel engineers Washington, 0. C. 20036 applicants lot AM. FM. TV and buyers 01 broadcasting services for availabilltles '1977 Readersh p Survey showing 4 4 Phone. (2021 638 -1022 readers per copy Co. (WCOGIFMI). North State Broadcasting (WEALIFMI) and Murray Hill (WQMGIFMI). re- Summary of Broadcasting ceived Aug. 31. Guayama. P.R.- Pcititon to deny new educational FM filed by Department of Education of Puerto Rim. FCC tabulations as of June 30, 1978 Received Aug. 31. Review Board decisions CP's CP's Media. Pa.- Review Board granted application of On av on Total not Total Greater Media Radio Co. for a new FM on 100.3 mhz Licensed STA' air on air on air authorized" denying competing applications of Roberts Broadcast- Commercial AM 4,495 4 26 4.526 43 4.568 ing Corp. and Alexander S. Klein. Jr. Action Aug. 25. Commercial FM 2.976 69 3,047 120 3,166 Educational FM 920 0 36 959 74 1.030 Cheraw. S.C. - Review Board has granted applica- tion of Cheraw Broadcasting Co. for new FM station on Total Radio 8.391 5 131 8.532 237 8,764 103.1 mhz at Cheraw denying competing application of Commercial TV 1 2 723 726 56 782 Town and Country Radio Inc. Action Aug. 28. VHF 513 1 2 516 7 523 UHF 210 0 o 210 49 259 Educational TV 244 3 13 260 7 267

VHF 93 1 8 102 4 106 UHF 151 2 158 3 161 Rulemaking Total TV 967 4 15 986 63 1,049 FM Translators 216 0 o 216 79 295 TV Translators 3.521 0 o 3.521 429 3.950 UHF 1.113 0 o 1,113 243 1,356 Action VHF 2.408 0 o 2.408 186 2.594 In response to request by Coral Television Corp., (WM-TV. Miami) extended through September 18 and October 10. respectively- the date for filing com- ments and replies- in matter of amendment of televi- 'Special temporary authorization "Includes oil -air licenses sion able of assignments. Miami 'and West Palm Beach. Fla. (BC Doc. 78 -207). Action Aug. 31.

(H &V). Action Aug. 7. KALB -TV Alexandira, La.- Granted CP to install KLSE -FM Rushford, Minn. -Granted mod. of alt. main trans. Action July 14. Fines license covering change in remote control location. Ac- KMTC. Springfield. Mo.- Granted CP to change tion Aug. 8. ERP to 646 kw. max ERP: 1580 kw; ant. height 1.680 WMIC Sandusky. Mich. -Granted CP to change ft. Action Aug. 8. KXXV Colorado Springs. Colo. - Relieved of liability for forfeiture of 5350. Action Sept. 8. type ant.: increase ant. height to 300 ft. Action Aug. WXTV Paterson. N.J. -Granted mod. of CP to 28. change ERP to 603 kw; max ERP: 3240 kw; ant. height KCHV Indio. Calif. - Notified of apparent liability WA1D Clarksdale, Miss. -Granted mod. of permit 1.470 ft.: change type trans.: extend completion date to for 5200 for repeated failure to maintain maintenance to change SL: remote control permitted. Action Aug. Jan. 14. Action July 14. logs. Action Aug. 23. 28. WOR -TV New York -Granted mod. of CP to WWMM(FM) Arlington Heights. Ill.- Notified of Jackson, Miss.- Returned as unacceptable for filing change ERP to 47.9 kw. max ERP to 61.7 kw; change apparent liability for tif 5500 for repeated violation of application by Sturgis Radio Inc. for new daytime AM. type trans. und ant. Action Aug. 16. rules in that certain announcements broadcast on behalf of Buffalo National Bank promotion constituted Action Aug. 31. WRDU -TV Durham. N.C. mod. of per- -Granted advertising for lottery. Action Aug. 23. KEZK St. Louis. Mo.- Granted mod. of license and mit to change ERP: 3720 kw. max. ERP: 5.000 kw: ant. WOKW Brockton, Mass. -Ordered to forfeit $500 CP to change SL. Action Aug. 28. height 1.300 ft. Action Aug. 14. for repeated violation of sponsor identification rule. WNET Newark, N.J. -Granted mod. of CP to KRWS Hardin. Granted CP to change TL and Action Sept. R. Mt.- change ERP: 42.7 kw. max ERP: 58.9 kw. Action Aug. SL; in ant. system (increase Aug. 25. height). Action 16. KBEC Waxahachie. Tex. -Notified of apparent liability for S250 for repeated violation of rules in that WRVO Oswego. N.Y. -Granted CP to install new KFDX -TV Wichita Folk, Tex. -Granted CP to antenna input power was not determined by indirect ant. Action Aug. 7. change TPO and type trans. Action Aug. 16. method pending completion of authorized changes in WBYO Boyertown, Pa.- Granted CP to install new WCYB -TV Bristol. Va.-Granted CP to change type antenna system. Action Sept. R. aux. trans. and ant. at former IL to be operated on main and aux. trans and ant.; change ant. height 2,230 107.5 mhz: ERP: 5.5 kw (H &V); ant. ht. 330 ft. ft. Action Aug. 23. (H&V) for aux. purposes only. Action Aug. 14. WSLS -TV Roanoke. Va.- Granted CP to change WOVE Mechanicsburg. Pa.- Granted mod. of CP ERP: 229 kw; max ERP: 316 kw: ant. height 2,000 ft.; Cable to specify SL as Ill Strawberry Alley, Mechanicsburg. change type trans. and ant.; change TL. Action July 14 pa; increase ant. height. Action Aug. 23. Applications WDVR Philadelphia- Granted mod. of permit to The following operators of CATV systems have re- change type ant. Action Aug. 8. In Contest quested certificates of compliance: KNFM Midland. Tex. -Granted CP to install new Washington Cablevision. for Washington. Iowa aux. trans. at main TL to be operated on 92.3 mhz; ant. (CAC-13563): commence operation. height 390 ft. (li &V): ERP 6 kw (H &V); remote con- Petitions to deny Dynamic Cablevision of Fla.. for Sweetwater. Pen - trol permitted. Action Aug. 14. Washington. D.C. -Petitions to deny license nusco, El Portal. Biscayne Park, North Miami Beach. KZZY San Antonio. Tex.- Granted CP to change renewal of WOOK -FM filed by Washington Coalition Miami Springs, Virginia Gardens, Medley, Opalocka, ERP: 100 kw (H &V) and ant. height 580 ft. HUN); for Latino Radio and Hispanic Broadcasting Corp. (see Miami Shores. North Miami, Miami and Coral Gables. remote control permitted. Action Aug. 14. "New Stations; Applications"). Received Aug. 31 and all Fla. ( CAC -13564.76); commence operation. Sept. I. respectively. Besar, KWTX -FM Waco. Tex. Granted mod. of license UA- Columbia Cablevision, for Tex. covering operation of trans. by remote control. Action Washington, U.C.- Petition to deny license (CAC -13577); commence operation. Aug. 8. renewal of WDCA -TV filed by Washington Associ- Laurel Community Antenna System, for Laurel, ation for TV and Children. Received Sept. I. Miss. (CAC-13578): changes. KMFM(FMI San Antonio, Tex. -Granted CP to Washington, D.C.- Petitions to deny and intervene change TL: change type trans. and increase Cumberland Television, for Hiram and Blair, Ky. ant.; ant. in renewals of all Washington broadcast stations filed height; ERP 100 kw (H ant. (CAC -13579.80): changes. &V); height 520 ft. by D.C. Media Task Force and Office of Human Rights (H &V); remote control permitted. Action Aug. 4. of U.C. Received Sept. I. Cox Cable. for Conway. Horry, Myrtle Beach and Myrtle Beach Air Force hase, all S.C. (CAC -13581 -5): WAXX -FM, Eau Claire. Wis.- Granted license Chicago. III.- Petition to deny assignment of changes. covering changes for aux. ant. Action Aug. 24. license of WCFL(AM) filed by CPI Radio (Texas State San Network). Received Aug. 31. Penninsula Cable Television. for Mateo. Calif. (CAC -13586); changes. TV actions Provincetown, Mass. -Petition to deny new educa- tional Seashore Received Athena Cablevision. for Berkeley. and Richmond, WXXW Chicago -Granted CP to change ERP to FM filed by Broadcasting Co. Aug. Calif. (CAC- 13587.81: changes. vis. 5,000 kw (max). 1.500 kw (H), cur. 500 kw (max); 31. change TL and SL; change SL; change type trans. and Lincoln, Neb.- Petition to deny facilities changes ICI Pacifica. for Pacifica. Calif(CAC- 13589); changes. ant.; change ant. height to 1.543 ft. Action July 14. for KUCV(FM) filed by Chronicle Broadcasting. Re- ceived Aug. 31. Vista - WIPB Muncie, Ind. -Granted CP to change ERP Grande Cablevision, for Daly City and Broad changes. to vis. 142.2 kw; cur. 14.2 kw and replace aural exciter Winston- Salem, N.C.- Petitions to deny facilities moor, Calif. (CAC -13590,1): & visual exciter /modulator of existing trans. Action changes for WSEZ(FM) filed by Golden Circle Broad- Brisbane Cable TV, for Brisbane, Calif. July 14. casting Corp.. received Aug, 30; Thomas Broadcasting (CAC- I3492): changes.

Broadcasting Sep 18 1978 92 See last page of Classified Section for rates. Classified Advertising closing dates. box numbers and other details.

Sales Manager for Chicagoland AM. Experienced, Air Talent needed immediately for contemporary RADIO with present earnings over $25.000. Box M -125. music evening shift. Competitive Midwest medium market. Personality. desire and experience a must ... HELP WANTED MANAGEMENT Salesperson /Announcer -Not enough time to see no beginners please. ARB No. 1. Good bucks. Rush all potential clients creates opening in leading South- tape and resume to Joe London, Vice President, Wanted: Manager for new 3Kw FM station in New eastern medium market. No- nonsense, hardworking. WMOH, 220 High Street, Hamilton, OH 45011. EOE MI York Stale. Must be heavily sales oriented. Hire out driving operation. That's how we because the leader. F now and set up operation. Income geared to sales pro- Fit in? Good news delivery for short airshifI. Box duction. All replies confidential. Box K -112. M -149. Experienced Announcers needed immediately, new AM. FM contemporaries. Tape, resume, Program Sales Manager position awaits right per- General KEZY Radio, located in a market of 1,700,000 people Director, KIDO. Box 8087, Boise, ID 83707. son! Heavy experience, retail and ad agencies. Not a and S10,000,000,000 spendable is looking for Iwo major desk lob, but solid growth career position with retail sales people that will have a fantastic oppor- Announcer for medium size Pennsylvania market. a month draw. broadcasting company. S2.000 com- tunity to make money and live a sunshine lifestyle. For Requires heavy commercial experience for 5.000 watt mission. overrides. bonuses. profit sharing. benefits. your support, we have: audio visual presentations. and fulltime adult station. WCOJ, 215- 384 -2100. An Person selected will make SSSS on AM and FM. Box over 120 pieces of sales material to help in your dollar Affirmative Action /EOE. M -29. earnings. Call me today. Barry S. Shainman, Vice Presi dent. Corporate Sales 714 -776 -1191. Wanted, Evening Announcer for Adult /Contempor- M r /Sales Leader to operate Maryland Small ary formal. Mature voice with production commercial Market Country Music station. Earn part ownership. $12.000 1st year. $18.000 2nd year, $24.000 3rd capability a must. An Equal Opportunity Employer. Will consider an experienced salesperson to become year. We're looking for this kind of aggressive, take Reply Box M -83. General Manager. Box M -137. charge salesperson. The challenge is yours. Build the in work list. Selling has to be No. 1 with you. No order takers. Experienced with creative skills air and Need Operations Manager. Award winning Indiana This is a Sales position. Get the picture? Position open commercial production; good voice and air per- AM /FM. Heavy on news, sports, farm and talk. Contact now. This ad will run only once. We are serious. Are sonality. Should have potential to work in program- Vern Kasper. 317- 659 -3338. you? Send resume, references and sales record first ming and other areas. FCC First Class license re- quired. EOE. Send resume to Box M -113. G.M. /G.S.M. broadcast trained to administer staff letter. No phone calls. Market's No. 1 Adult Contempor- ary station wants a pro. GM. WOUA 1801 6th Avenue. and manage sales force of newly acquired biweekly Wanted: Mature jock who understands community Moline. IL 61265 EOE /MF newspaper. Print experience is not essential. Paper involvement and news. 24 hour station, Rocky Moun- has established account list and 30.000 circulation. Become Sales Manager of WONZ FM, 100KW TM tain area. adult contemporary. Send resume and We need an aggressive, inventive advertising pro with consulted Stereo Rock. We need a winner who wants telephone number to Box M -127. administrative abilities to complement our No. 1 con- to live in beautiful Natchez, 21/2 hours from fabulous temporary FM. Outstanding salary and commission Florida modern AM. beautiful music auto- New Orleans. Send your resume with sales history to country arrangement. Send resume to George Scantland. Box mated FM needs announcer with production experi- Alan Perkins. IM Programming. 1349 Regal Row, 524, Marion, OH 43302. ence. EOE Resume. Box M -134 Dallas 75247. WONZ is EOE /M -E Florida Group seeks Assistant to President to Experienced Talk Show Host for Chicagoland AM. Solid list available due to transfer. Contemporary. assume title of Vice President -Station Manager. Will Box M -148 We are aggressive professionals. E.O.E. Resume to act as personnel manager and supervise production. General Manager. WFLB, Box 530, Fayetteville, NC in copy, sales promotion and programming with P.D. of Nighttime -Top 40 at night at this leader South- 28302. No calls! WIRA, ascertainment and license renewal, Must have east medium market. You must be good. be able to handle incoming remotes. and willing to work hard. announcing and copy experience, be good typist, Manager, Excellent opportunity for aggressive Sales Box M -153. some management experience helpful. Send resume salesperson to move up to management. Draw plus in- and starting salary requirement Hudson Millar, WIRA- centive. Send resume to WKOL. Box 3, Amsterdam, NY AM /FM seeks WOVV, Box 3032, Fort Pierce, Equal Opportunity Community- minded Midwest experi- 12010. E.O.E. phases Employer. enced announcer that can handle all of broad- Experienced salesperson- morning personality casting, from interviews to sports, news and board work. PD potential a strong selling point. Box M -51. Sales Manager /Manager of Progressive AM Adult for top -rated small market station in central Nebraska. Contemporary station with strong emphasis on news Salary plus top commissions. Excellent opportunity for in East and in Mid - and sports. Excellent opportunity with established right person. Call Bill or Jack at 308- 995 -4020 Major market FM powerhouses Radio /TV group. Personal interview possible at NRBA. weekdays. West are looking for experienced, professional, Contact Bill Peavey 415 -922 -1415. Base salary plus mature, talented individuals who seek a position at override and benefits. EOE. Aggressive Salesperson Wanted. Send Resume solid. modern, comfortable facilities. Salary commen- to E. H. Close, WKNE. Box 466, NH 03431. surate with the right person's skill. Materials to: Scott Career Opportunity leading to ownership for Selling Henderson, Frank N. Magid Associates, One Research Manager with expansion minded Small Market Station Growing Western Massachusetts AM -FM Adult Center, Marion, IA 52302. in beautiful Smokey Mountain National Park area. Contemporary station is now accepting resumes for Send brief resume to Ron Broadcasting, Inc., Bryson salesperson /announcer. Daily air -shift -good list. Send Western Massachusetts AM -FM CBS Affiliate has Box City. NC tape and resume to: General Manager. WBRK. full time night opening now! This is an entry level posi - 987, Pittsfield, MA 01201. resume, tape and salary require- HELP WANTED SALES lion. Please send WBRK, Box 987, Pittsfield Colorado Springs, Colorado. America's most ments to: General Manager, MA. 01201. Learn to sell at a professional Midwest radio station. beautiful city at the loot of Pikes Peak is a place to Continuous sales training. Box M -68. work play. Market 350,000 plus and growing. Ex- and D.C. Suburban Contemporary has an panding ... need two AOR salespersons. Experience Washington, who wants to earn well immediate opening (evenings). Must have first phone Aggressive salesperson required as well as commitment. Income negotiable. and to live well in a vacationland. Prefer 1 to 3 years and some experience. Growing station looking for Benefits. KKFM, 303-596-5536. Ron. EOE. sales experience. If you have what it takes to be suc- someone in their way up. Call Randy Swingle 703- cessful in a hard hitting organization contact Charles Good Colorado Regional AM Station needs a good 368 -3108 before 3 PM. EOE. B. Persons, Station KVBR, Brainerd, MN 56401. sales person. Brand new 100,000 watt FM sister sta lion debuts in weeks so lots going on. Send lull It you would like to work in Carolina we are looking sales person to round We need one more gogetter resume to Manager, Box 890, Lamar, Co. 81052. E.O.E. for you. We are in need of an early night personality out sales force. Plenty of business here. Prefer at least with first ticket and good production skills. If you are a years sales experience. Good opportunity to join KSO Des Moines has immediate opening for experi- interested please call Bob Dayton at WCOG. 919- areas top billing station and develop career with a enced aggressive salesperson. Great company, new 299 -0346. winner. Good benefits. Send resume to Jim Lord. facilities. Generous benefits and pay. Resume to Sales Oppor- WOVV, Box 3192, Ft. Pierce, FL 33450. Equal Manager, KSO, Des Moines, IA 50317, EOE. Central Virginia Contemporary MOR has immediate tunity Employer. opening for evening personality. At least 2 years expe- now accepting Account Executive: WDAK/WEIZ rience with good pipes and something to say. 3rd en- Aggressive Salesperson needed immediately for for as Account Executive. If you applications a position dorsed. Wells Bunyea, WINA Box 1230 Charlottesville, leading FM -AM combination in Northern New Jersey possess solid radio sales credentials. aren't afraid of VA 22902. 804- 977 -3030. EOE. We've grown tremendously this year and must expand hard work, like money and want to work for a profes- our sales team, salary commensurate With ability. Em- operated giant of a radio station, send resume. sionally for New Jersey AM & phasis on selling AOR FM. Phone immediately: Al Manager, WDAK. PO Box Annnouncer /Newsperson to: Bernie Barker, General news to Wunder, WDHAFM, WMTR, Morristown. NJ 201- FM. Versatile person to gather local and able 1640, Columbus. Ga. 31902. music for- 538 -1250. do mature. personable air show for beautiful neces- HELP WANTED ANNOUNCERS mat. Third endorsed. Commercial experience Salesmanager with desire for management, stock sary. Send tape, resume and salary requirements to in near future. Some cash needed Fast growing mar- Minimum Two Years experience in Rock. Upper Mid- WHIG AM /FM. 1129 Hope Road, Asbury Park, NJ ket, North Carolina. Box M -104. west. Box K -125. 07712.

Broadcasting Sep 18 1978 93 needs needed im- HELP WANTED ANNOUNCERS Beat the Winter snow. Gulf Coast Daytimer Two Experienced Newspeople hos- 7 member news CONTINUED 1st engineer- announcer. Above average salary, mediately. Fill vacancies in dept. AM, pital life insurance available. Equal opportunity heavy local news. 50kw FM N.Y.C. metro area. Tape employer. WA BF Fairhope. AL 36532 -205- and resume to Scott Witt. WHUD/WLNA. Box 188. 6 -10 morning communicator a opportunity due to 928 -2384. Peekskill. NY 10566 E.O.E. current morning person's appointment as PD. Highly rated 24 -hour modern country AM in beautiful Chief Engineer. Contemp/Top 40 in beautiful Anchor -reporter to handle morning drive news in Southern Illinois. EOEIMF Tape and resume to Louie Wenatchee. Washington. New tower erected this Southeastern Top 50 market. Must be super -strong on Linder, WHPI Radio, Herrin, IL 62948. month, new studios within two months. Operator/ air. Prefer two or more years experience in radio news. Assist sequential Automation. Opportunity to enter Starting salary range S180 -230 weekly Great bene- 10,000 Watt modern C & W needs top announcer other phases of operation. Resumes to J. Corcoran, fits. Equal Opportunity Employer. Send resume and good reader w /prod. experience. Good pay, benefits, GM, KWWW PO Box 638, Wenatchee, WA 98801. tape to Mike Edwards, WRAL FM, N.C. News Network, college community Best hunting & fishing area. Con- E.O.E. P.O. Box 17000 Raleigh, NC 27609 tact Mgr. KKKZ, 105 Park Ave, Ruston, LA 71270, heavy 318- 255 -5000. E.O.E. Chicago -highly desirable suburban community. Ex- Wanted -Full time newsperson for news cellent opportunity for first phone with strong DA ex- operation in Southern California. Good writing skills West San Luis Obispo, California. Operations Director -DJ perience. Advance to group CE or into general man- and excellent on -air delivery required. Prefer agement. Full resume. requirements to talent, will review all EOE. Highly respected AM with outstanding news and EOE. salary Coast but applications. Box M -77. State salary requirements. Box M -145. sports profile. Must he a total pro and be sharp on detail. EOE /MF Tape and resume to Dan Clarkson. Chief Engineer Wanted for South Florida FM -AM News Director. Immediate opening at WNLK /096 KVEC, San Luis Obispo, CA 93401. combination. Must be capable of wiring new studio Norwalk, Connecticut. Dynamic suburban market just building and maintenance, audio and RF. An Equal Op- 40 miles from NYC. We're looking for an experienced WBBO AM /FM. Augusta, Georgia. is expanding its portunity Employer. Send resume and expected salary broadcast lournalisl with broad interests, strong orga- air staff. looking for witty and dynamic personality for to Box M -110. nizational and leadership abilities. and an excellent voice -track automation, late night live FM and produc on -air sound. Send tape. resume and salary require- tion work. Contemporary format. Excellent working Wanted, excellent chief engineer, no announcing. ments to Mike Hanson. General Manager, WNLK /096, conditions and benefits. Send non -returnable tape and Must have experience in AM two tower directional and PO. Box 1350, Norwalk, CT 06852. EOE. resume to Harley Drew, Box 2066, 30903. EOE. FM automation. Salary open. Position in Rocky Moun tain West. We have excellent working conditions and Wanted: News Director to take charge of news Morning Announcer for toprated adult contempor- benefits and new equipment. Right person is now department in beautiful Southern Indiana town. Must ary FM in fast growing upper Midwest medium market. Chief Engineer, or second person ready to move up. be hardworker and capable of gathering, writing and Heavy personality required -tape and resume to Dave Send resume and complete background to Box delivering local news. Prefer at least two years experi- Montgomery, Y -93 Radio, Box 1738, Bismarck. ND M -114. ence. Call Ed Roehling 812- 372 -9933. EOE. Im- 58501, EOE. mediate opening. Chief -Class IV AM in Southeast medium market. Wanted Jock for late afternoon shift. Must be strong Planning transmitter site move and remodeling of News person with good delivery. Must be able to on production. Send audition tape to Radio Station studios. You will do installation, make equipment rec- gather and write local news, Tape and resume to WYTI. Box 430. Rocky Mount. VA 24151 ... An Equal ommendations, etc. Beautiful area, we are the leading KNZA, Box 104. Hiawatha, KS 66434. E.O.E. Opportunity Employer. station. Depending on qualifications. S12 -15K. Box M -126. WKLO. Louisville. looking for morning anchor Pres- Immediate Opening for young aggressive person for ent individual has accepted a similar position with Mid -West A/C. 2 -3 years experience. Send tape and Chief Engineer need for AM and automated FM. WSB. Atlanta. Searching for someone who can make a resume to Shawn Elliott. P O. Box 1638, Grand Forks. Great Florida fishing area, Beaches. EOE. Send mobile, not too attentive radio audience pay attention. ND 58201. resume. Box M -151. A combination of voice and creative story telling. Tapes and resumes including salary requirements to New Mexico needs enthusiastic. dedicated broad- Northern New Mexiso AM /FM Stations at fool of Jess Peterson, News Director, WKLO. 307 West casters. Send resume to NMBA, 790 -9D Tramway Sangre de Cristo Mountains - Toas, Espanola. Sante Walnut, Louisville, KY 40202 EOE. Lane NE, Alburquerque. NM 87122. 505 -299 -6908. Fe area. Exceptional opportunity for young. creative. NMBA- Clearing House for all member stations. 1st phone interested in growing in radio engineering. News Director -Public Radio Station with strong Production and air -shift also. Resume to Jim Hoffman: commitment lo local and area news. Bachelor's de- Morning Personality needed immediately for top KDCE /0 -102: Box 970, Santa Fe 87501. 505- gree and at least three years news experience re- station in great medium market. Excellent pay and 753 -2201. quired. Good on the air presentation and ability to benefits. Must be experienced, entertaining and per- direct student broadcast journalists in development sonable. Call Dick Irland 607- 739 -0344. Experienced CE Needed for our full facility AM -FM and presentation of news and public affairs programs. in Natchez. Miss. Excellent equipment and good work- Knowledge of sports play by play preferred. Annual Beautiful music announcer to join America's crea- ing conditions. Beautiful small city 2 1/2 hours from salary up to $11,520 plus benefits. EOE /Affirmative tive leader. WSRS Worcester considering experienced New Orleans. Send your technical resume with Action Employer. Send resume, audio lape, and copy -production person capable of doing non -auto- references to: Alan Perkins. TM Programming. Dallas references to: Station manager. KETR. PO. Box BB, E T mated board shift. Copy, production. news samples 75247. Station, Commerce, TX 75428. plus resume to Les Ross, P.O. Box 961, West Side Sta- tion, Worcester, MA EEO. 01602. Chief Engineer. First Media Corp. is looking for a News Professional, must have good pipes and

throughly experienced chief engineer for KAYK. Provo/ good head, for No. 1 rated AM, and No. 1 rated FM. Experienced beautiful music announcer, other Our Salt Lake City, Utah. with AM DA's high P.D. was just named PD. of the year by Billbuard. duties. F Grimes, WPVR, Box 150, Roanoke, VA 24002. Experience power FM, STI. s, RPU's and contemporary audio. Corn- George Baumann WLKE -WGGO, Waupun, WI 53963, EOE. No calls. petitve salary and excellent opportunity for advance- 1 -414 - 324 -4441. Contemporary AM in College town needs solid ment in our rapidly expanding group. Resumes to M. Immediate Opening for News Director Must be Morning airperson with experience. Good working K. Smith. Director of Engineering, First Media Corp., ex- perienced, able to gather edit and deliver news. Fully conditions pay & benefits. Top hunting & fishing area. P.O. Box 8550. Washington DC 20027 No calls equipped newsroom, 2 mobile units. Located State Contact Mgr KRUS, P.O. Box 430. Ruston, LA 71270, please. capitol. Send resume and tape to Greg Thomas 255 -3530. E.O.E. 318- Chief Engineer /FM Radio- Excellent career oppor- WCVS. 3055 South 4 Street. Springfield, IL 62708. An tunity for E.O.E. HELP WANTED FCC First Class Engineer -Major Broadcast Employer. Group, eexcellent benefits, 100,000 Watt Stereo. TECHNICAL Should be experienced in transmitter work, STL and HELP WANTED PROGRAMING, have strong audio background. Salary open depend- PRODUCTION, OTHERS Engineer with mainte- Immediate opening -Chief ing on experience and ability Equal Opportunity nance Full time Class IV AM and 3 KW Operations Manager. Top rated. background. Employer contact Raymond Yorke, WYNF Radio, automated station. automated FM in Atlantic City, NJ. Call Mr. Johnstone. Duties include staff supervision. air production. 813- 576 -0950 between 9AM -5:30 PM or P O. Box 609 -5113 Equal Opportunity Employer. Michigan University Town. Box M -94. -344 20147 St. Petersburg, FL 33742. Stable, Profitable 5 KW Directional plus Stereo sta- Operations director for leading AM -FM in vital up- tions in great area for living looking for a real Chief and Chief Engineer. a take -charge. self -starter First per Midwest market. AM is "full service" personality Phone, willing to pay for one. Send resume and salary require- for one of finest equipped small- market sta- adult contemp with strong emphasis on news, sports, tions Non -DA ments to Steve French, KMON. No. 7. Holiday Village. anywhere. AM /Class B FM. Start at S225 and information. FM is automated with TM's "Stereo per week, plus Great Falls, Mt 59404. complete fringes. Send full information Rock" You will supervise announcers, promotions, pro- immediately, to John C. Morgan. WFVA AM /FM, Fre- duction, music, etc. as well as pull an AM shift. This dericksburg. VA 22401 Equal Opportunity Chief Engineer -Class IV -AM, C -FM. Systems -90 Employer. reponsible, take charge position demands a high de- Automation -SCA -self starter capable working with- gree of detail orientation and follow though: a mini- out supervision. All benefits. Good compensation. HELP WANTED NEWS mum of five years of strongly related, progressive ex- EOEIM /F Larry Weller. 314-581-2340. perience is required. Floaters, "stars ", and problem News Director; Immediate opening at aggressive types need not apply. Career broadcasters desiring to audio and transmitter Radio Chief Engineer, good News station. Must have journalism background and settle in a highly desirable community are invited to salary, and fringes, at worker. Excellent conditions, news gathering experience plus an authoritative deliv- investigate this to -be- created position. EOE. Rush resume to KMED. West Coasts oldest station. Send ery. Tape, resume and personal interview required. resume with references. letter of application with sal- P.O. 1440, Medford, OR or Box 97501, call 503- Dual AM and 50,000 watt FM, Contact G.M.. WGOMI ary expectations, and a brief statement of your pro- 773.1440. WMRI, Marion, IN 46952, 317 -664 -7396. gramming philosophy. Box M -115.

Broadcasting Sep 1a 1978 94 SITUATIONS WANTED 10 year Communicator WON style. Easy. Beautiful, PROGRAMING HELP WANTED ANNOUNCERS C &W General vicinity Chicago. Milwaukee, or warm PRODUCTION, OTHERS CONTINUED climate. Big Band talk, News Director Degree. P.B.P. 1st D.J. wants to help small market station in New Eng- phone. 414- 275-6929. Wanted: A. P.D. who understands adult contemporary, land. Northern Jersey, Southeast NY. Some experience. news, remotes, heavy community involvement. Sports, 3rd endorsed. Call Keith 414- 769 -6966 afternoons, Ambitious broadcast graduate 3rd looking for first as etc. Station has trade area of 120,000 reputation evenings. break in radio on A.O.R. station. I'M energetic and stopping off place to the majors. Box M -150. reliable. Tape and resume on request. Call anytime Experienced First Phone Announcer, 33, seeking 312- 562 -5956 or write: Dimitrios Alexander, 1401 WDEF AM Chattanooga, Tennessee is looking for a position in Florida. Experienced in MOR, Beautiful High Ridge Pkwy, Westchester, IL 60153. Program Director. Format MOR. Must be experienced Music. Adult Contemporary, Modern Country, and other and have managerial capabilites. Send resume to formats. Good commercial and news delivery. Box Two, bright -voiced, Jesus freaks, sick of secular Mike Solan, WDEF Radio. 3300 Broad Street. Chat- M -1. radio, want to move to Contemporary Christian format. tanooga. TN 37402. 615- 267 -3392. EOE. Six and seven years experience. Present format sale? III never lie to you. Brains. results, energy and profes- We'll program fresh approach! 915- 268 -4238. Reopening search for Director of Operations for an sional training are highlights of my audition tape. NPRICPB. University Radio station. 50,000 watts FM. Available now. No market "Too Small" Box M -53. Have talent, will travel 3rd Endorsed married air per- Require MA and substantial experience in a super- sonality seeks employment at Small or Medium Mar- visory role in public broadcasting. Send resume and Don Imus is working and I am looking ... 1s1 Phone/ ket Station. Creative, responsible and cooperative. all supporting data to John L. High, Box 3, Middle Ten- Programmer/Rock Jock. Call Bobby 303 -773 -2875, Tape and resume available. Call 312 -434 -3768 or nessee State University. Murfreesboro. TN 37132. write 6377 S Fairfax Way, Denver 80121. write Carl Reynolds, 5657 S. Morgan. Chicago IL Deadline for applications: September 30.1978. Salary 60621. expertly trained. negotiable. An equal opportunity M/F employer. Alr Personality -3rd Endorsed. Can relocate anywhere immediately! Tape and resume Female 24 Third Endorsed. Seeking 1st break in Need Operations Manager. Award winning Indiana available upon request. Call Paul Scott at 312 -824- Radio. Willing to relocate. Tape and resume available AM/FM. Heavy on news, sports. farm and talk. Contact 0676. Between 2- midnight (cst) or write 677 upon request. Call 312 -784 -2068 or write Kathy Vern Kasper, 317- 659 -3338. Lyman. DesPlaines. IL 60016. Moyer, 1218 W Winona, Chicago. IL 60640. Audio Production Ace: Must be right at home with Outrageous Comic I'm presently teaching mldgits Trained, talented, excellent voice/delivery. 3rd En- superior commercial production, critical editing, and a to think small. Maniac attracts audience with off the dorsed AORIMOR /Progressive. D.JJNewsfPraduction. considerable amount of organizational respon- Wall Humor that breaks traditional formats. Call Unkle Extensive music /sales background. Gary Salem. sibilities. II an occasionally demanding schedule is Alvin 315- 393 -2278. 415- 471 -7736, P O. Box 6264, Oakland, CA 94603. worth unlimited creative opportunity with one of the country's top production firms, send best production Recent College Graduate- Endorsed. MOR /AOR/ Honest, Reliable, Energetic, air personality. Hard Immediate reloca- resume available upon on tape (do not call) to Ken Justiss, TM Productions, Easy Listening. Good production. working, 3rd endorsed. Tape & - 59 -Thur. Inc.. 1349 Regal Row, Dallas, TX 75247. And be tion. Former Assignment Editor. Charles Conner -15 request. Phone 312 -985 -5530 alter 4 PM. Mon different! Woodbine Street. Brooklyn. NY 11227. 815- 365 -4037, weekends or write Leo O'Donnell, Box 97, Reddick, IL 60961. relations, months expe- Operations Director needed by one of Northern DJ ... promotions, public 5 California's top beautiful music stations. Must have rience. Tom Sisti 201- 943 -5816 days. Educated Black female, 3rd Endorsed. seeks work mature voice and copywriting experience and ability in Chicago or Milwaukee. Gina Scruggs, 312 -929- Stability, Good Pay, Good People ... Iwo out of three to motivate others. Send detailed resume and audition 0705, days. ain't bad, but I need all three. Four years on -air with tape to: Gordon Zlot. KZST. Box 2755, Santa Rosa. CA contemporary /adult formats. First phone, dedicated, SITUATIONS WANTED TECHNICAL 95405. EOE. good voice, production; some sales experience AM FM DA installations a SITUATIONS WANTED Family man. Will relocate. Mark 516- 924 -5439. Chief Engr. 30 yrs. MANAGEMENT specialty Western states. Box M -6. Looking for Someone creative, hard working and news General Manager: Heavy on sales, experienced all reliable. Third Endorsed and will relocate anywhere Chief engineer with good announcing and upon request. First phone. excellent references. Prefer long- phases, 20 years. A builder. Sober, reliable. Prefer NY, immediately. Tape and resume available delivery or write Jim Mulvaney. 12832 term position at small to medium station in Southeast. PA, Ohio. Box M -81. Call 312 -388 -3040 May. Chicago. IL 60643. Box M -152. is the bottom line. Anything else is window Profit proofs: AM to 50.000 dressing. Retail Sales Manager, top 4 market looking Announcer. 23 seeks first job in radio. Excellent C.E., 25 years, automation. to 100,000 watts, constructed 5 sta- for Sales Manager position. Need $20.000 reasonant voice, news, commercials. College radio watts, DA. FM General maintenance. South base I'll make more for both of use in sales, promo- and disco DJ experience. MOR, AOR, Beautiful Music tions, experienced construction, tions, personnel development etc. Il you want a bottom format. Looking for station on Long Island, New Jersey, or West. 505- 863.4528. with years experience in radio, Connecticut. Tapes and references upon request. Box line Sales Manager 20 SITUATIONS WANTED NEWS let's make immediate contact and then 1 on 1 intbr- M -90. view. Wasting time is wasting money for both of us. markets and in all music formats. Three years Newsman: Experience in middle, major Prefer but not bound to Florida or West Coast. Box Knówledgeable experience, PD /MD good news & production. Stable wire services. B. A. Communication and Government. M -88. Morgan Lyons and dependable. Seeking Announcer or Announcer/ ND experience too. Call, write 817- 756 -5647. 1709 South 1st, Waco, TX 76706. General Manager /General Sales Manager, avail- MD position. Will relocate. Box M -119. Major Market track record and able immediately. news I'm Compentent and experienced. Four years ma- any offer that makes sense. Chief engineer with good announcing and references. Will look at PBP I delivery. First phone, excellent references. Prefer long- jor market all -news editor, writer, sports producer, Box M -106. M -95. term position at small to medium station in Southeast. can help you in many ways. Box You just found Box M -131. Looking for a working manager? g years experience in telephone talk, news, PD, PBP. one! Answer this ad for a 42 year old married broad- prefered. Box M -102. Hardworking, small market Jock is looking for a Let's talk. Midwest casting veteran of 25 years. For a free, no obligation step -up. Prefer nights. For tapes and resumes call resume, reply to Box M -108. hockey. 48 Steve at 412-921-2638. Last year: 10 football, 35 basketvall, 25 baseball games p -b -p. Station sports billings $28; Full Charge General á Sales Manager position Personable Broadcasting School Graduate, good 000+. Give me games, I produce numbers. Box desired by 55 year old with 32 years broadcast expe- communicator, working part time, want full time. In- M -124. rience. Strong in management. sales, operations, FCC terested in all aspects of Good Radio. Call Randy at regulations. accounting with credentials to prove. Aggressive, Hard -Working recent college grad Only sta- 716- 437 -2493. Available because I am selling my station with network sports experience seeks position as Pro- dominant potential considered. Minimum tions with Disc Radio Personality. Experienced and duction Asst. at station with active sports department. usual fringe benefits and incentive plan. Jockey $35,000 plus knowledgeable in lodays Contemporary Disco Music Box M -135. Southeast preferred. All locations considered. Box Seeks poostion as DiscJockey for a commercial Radio M -121. to work hard. UNC Graduate, BA Broadcast Station. Mr. Russell Williams, 212- 655 -6085. Willing Journalism. Stringer experience. Will relocate for first Manager 12 years Major & General M r/ Sales Broadcast School Grad, 3rd Endorsed, looking for break. For tape and resume contact Charles Freiman. Market experience. Strong R.A.B., Sales & Medium first job. Phone weekdays 716 - 834 -4457. 1404 Hillwood Court, Charlotte, NC 28210. 704- Personnel Management. Promotionally creative, profit 525.1477. minded, aggressive. Call 414-734-2838. Air Personality for staff announcer position. 3 yrs. exp. Prefer 100,000 +market, Top -40. Have handied News Pro. Former WOKY and WEMP ND. Motivator. in Radio & Television. Twelve years experience board wrk., audio pd. for TV- auto.equip. -copy writing, Innovator. Air work, writing excellent. Top 50 market. position held in both. College de- General Manager programming, news. Tape/ Resume available 602- Bob Betts 414- 771 -0786 or 321 -2200. gree, 1st F.C.C. position also held in Public Relations, 779-4213. and advertising. 816- 333-3424. SITUATIONS WANTED PROGRAMING, Announcer: Good reader. Skilled with writing, edit- PRODUCTION, OTHERS SITUATIONS WANTED SALES ing, production. Several years major-market softrock and beautiful music: satellite market m- o- r /newstalk. Eight Years Diversified experience. P.D., sales, Professional Christian couple seeks Experienced Seeking quality operation with opportunity for man- license renewal. New York, New Jersey. Pennsylvania Sales positions in right TV or Radio market. 713- agement. Craig Lundquist 415-332-9100. preferred. Tape and detailed resume. Box M -130. 693 -3153.

Broadcasting Sep 18 1978 95 SITUATIONS WANTED PROGRAMING, Wanted: Television Broadcast Engineer for FM HELP WANTED NEWS PRODUCTION, OTHERS CONTINUED and UHF TV transmitter maintenance in sun belt. First phone and experience with RCA TTU -110.8 and Weather: We are looking for a strong weather per- Attention Northern Border Stales and Alaska. Take microwave equipment essential. Equal Opportunity sonality for our 6 & 11 p.m. newscast. Must have sub charge Program Director looking. If you're already top Employer Forward complete resume, references, and stanhal weather background and on air experience. rated and doing well, forget it. If you're not. get in tough salary requirements to Engineering Director, Box We need a pro with a proven track record. This is not a quick. Thrive on cold weather, snow and competition. M -142. beginners position. Send tape and resume to Allen Box M -9'.. Jones, News Director, WTVD. PO. Box 2009. Durham. need Television Transmitter Supervisor -We a NC 27702. E.O.E. lop engineer to maintain two parallel Harris BT18H's If you believe the keys to a successful Program on Channel 11 located in the worlds tallest building. Directors (1) Ability to motivate an air Staff. (2) good Sportscaster - Energetic, experienced week -end First Class FCC license plus five years of high power knowledge of promotion, then I'd like to be your next sportscaster and general sports reporter Benefits. RF experience is required, along with a good under - P.D. Excellent knowledge of music, seven years in all Equal Opportunity Employer. Send video -cassette and standing of digital electronics. Good benefits go along facets of Radio. Know how to organize. Medium or resume to Art Angelo, VP KPLC -TV, Box 1488. Lake with a $27,924 resume Small market. Don Cohen, 802- 862 -4395. salary of per year. Send your in Charles, LA 70601 No phone calls. confidence to: Larry W Ocker. Director of Engineering, Beautiful Music management, talent learn. Pro- WTTW -TV, 5400 N. St. Louis Ave.. Chicago. IL 60625 General Assignment Reporter for top fifty, group gram Director. Production Director. Engineer with owned. ABC affiliate. Submit resume and video Engineer Supervisor PTV Transmitter. Sioux City, Schulke, Bonneville experience. Seeking to improve cassette IO: News Director, WOWK -TV, 625 Fourth Iowa. Ability to train. supervise and direct the work of your B -M numbers. Contact Gary or Avenue, Huntington. WV 25701. An equal opportunity. Jim: 419- technical personnel: assure site compliance with 693 -9261. 882 -5404. affirmative action employer regulations. Minimum merit qualifications: electronics Dynamic, Multifaceted, Radio Professional - certificate and 4 years engineering experience with Anchor needed - Experience necessary Must he supervisory responsibilities. First Class FCC Knows how to get the job done right the first time. Six Licen- bright and energetic. EOE. Fast growing sun heu area. years general experience- strong in programming sure. Engineer lo. Bradgate. Iowa. Operates electronic Send video -cassette and resume to Art Angelo, VP. equipment, makes minor adjustments at transmitter and Sports. First Phone, current major market sales ex- KPLC -TV. Box 1488. Lake Charles. LA 70601. No perience. Subtle but effective leader. Will consider site Minimum qualifications: First Class FCC hcen- phone calls. major market only 312 -541 -2218 - Evenings. sure plus 1 year experience mainianmg, operating and repairing TV transmitter facility. Contact Iowa News Position for an experienced Weathercaster/ Public Broadcasting Network- Personnel Office. PO Reporter Send resume and tape to Eric Rabe or Myer Box 1758. Des Moines, IA 50306. 512-281-4498. Davis. WTAJ -TV. 5000 6 Ave. Altoona, PA 16602, and EEO/AA Employer. 814- 944.2031. An Equal Opportunity Employer. TELEVISION Maintenance and Operation Engineer. KUED. Train- We need a self -starter reporter /photographer with ing or military experience in electronics. FCC 1st ability to anchor weekend evening news. one to two HELP WANTED MANAGEMENT Class license required. Maintains all studio. remote, years experience preferable. Resume. tape and salary operational broadcast and production equipment. requirements to Steve O'Brien, News Dir.. WMBB -TV, General Manager /Sales. Manager Unusual oppor- Sets up and operates major remote technical facilities. PO. Box 1340. Panama City, FL 32401. E.O.E. tunity for experienced executive for new T.Y. station lo- Troubleshoots, lests. locales problems and repairs cated in major Northeast suburban market. Attractive equipment malfunctions. 3-4 years maintenance ex- Wanted -News Director for smaller network affili- salary, incentive, benefits. Send complete resume in- perience preferred. If interested contact: Katheryne ate in Pacific Northwest. Have strong news commit- cluding salary history and references to Box. M -116. Muir. 801 -581 5951. University of Utah. Personnel ment and are No. 1 in market. Looking for TV reporter All replies strictly confidential. Department. 101 Annex Building. Salt Lake City. UT with anchor experience ready to run own department. 84112. Equal Opportunity Employer mlf. Needs film experience. EOE. Send resume, not tape. to Promotion Manager. A real challenge for someone Box M -82. with experience as an Assistant Promotion Manager. A major Detroit TV station has openings for two ready to move up to run their own show. Group owned Assistant Cruel Engineers. Prefer applicants with 4 -6 News Director for small Mid -South VHF network UHF station in N.E. market needs a bright, aggressive, years experience at a major market station dealing affiliate. Must he able to organize and direct 8 mem- co- operative individual to take over. Excellent oppor- with studio. videotape, remote and transmitter opera - ber staff. Newspaper editing preferred. ENG know- tunities. Send resume and samples of your work. An lions and maintenance: 2 years experience with ledge helpful. Great challenge matched with good pay equal opportunity employer. Box M -154. Electronic News Gathering; 1st Class FCC Equal Opportunity Employer. Box M -93. Radiotelephone License and a minimum of 2 years HELP WANTED SALES technical school in electronics. The Assistant Chief Anchor - Midwest Net affiliate- strong talent who Engineer. Engineering Department, will he responsible can write, report but most of all communicate. We're Television Sales Trainee ... College graduate. (or supervision of studio and transmitter personnel, committed to news and to winning. Equal Opportunity pleasing personality, self -starter Some media sales coordinating technical facilities with programming Employer. Box M -107. experience preferred. An Equal Opportunity Employer, department. and assisting the chief engineer with MIE Write: P.O. Box 1986. Pittsburgh, PA 15230. budget preparation and department operations. The Sports -Strong. creative field work. Some air. Good Assistant Chiel Engineer, ENG, News Department, will Sports market, Midwest. If you qualify you'll he our No. Television Sales Person 3 -5 years broadcast sales he responsible for the supervision and maintenance of 2 person. Equal Opportunity Employer. Box M -120. experience in a major market. Pleasing personality, ENG equipment, supervision of daily ENG operations and a self starter. An Equal Opportunity Employer. M/F and assist the news director in the preparation of the Anchorperson. Must have news background. Must Write: P O. Box 1986. Pittsburgh. PA 15230. have at least annual operating budget. Reply to Box' 400. Detroit, MI two years experience. Medium southern 48231. We market. Equal Opportunity Employer. Box M -144. HELP WANTED are an Equal Opportunity Employer. TECHNICAL T.V. Engineer. San Jose State University needs a per- Wanted - Sports Director who cares about people, son to operate and maintain the television and radio not lust locks. This person likes human interest and Videotape for Maintenance Engineer quad VTR's production facilities in the Theatre Arts Department. recreation and liesure stories, but also hustles the and Other related equipment for post production and Must maintain professional standards of broadcast, local sports news. If that sound like you, write Box duplication house. Prefer FCC 1st and at least one order operational equipment, supplies and compo- M -146. EOE. year's experience. Call collect 313- 971 -3600, or nent parts, supervise installation or install equipment send resume to Robert Stapleton. NET Television. and of wiring audio and video systems, manage tech- News Anchor with proven track record wanted for 2715 Packard. Ann Arbor. MI 48104. nical operations and assist in training of students in San Diego CBS affiliate. Send resumes and tapes to broadcasting and operation of facilities. Must have 3 Jim Holtzman, Chief Engineer -Are you an aggressive, PO. Box 80888, San Diego, CA 92138. goal years experience in all phases of audio -video oriented number two person in an engineering depart- engineering, possess a valid FCC Radiotelephone ment who is ready to move up but is blocked behind a News Director: Experienced administrator lo lead Operator's license. a college degree or equivalent good chief? Small market, southern net seeks staff of 10. Ability to shoot film and do air work desir- affiliate years work experience: knowledge of principles, new leadership and it could able. Send resume and salary requirements to Clyde be your own show. Back- methods and trends in (broadcast) engineering, know- ground should be heavy in maintenance, editing Payne. WBKO -TV, PO. Box 1198. Bowling Green. KY ledge of FCC rules, able to supervise, trouble shoot. 42101. systems, ENG, color studio production equipment, 1st Salary: 51797.00. 52168.00 monthly Apply: San Jose class FCC license. Salary commensurate with your State University, Personnel Office, 125 So. 7th St., San abilities and experience. A solid Photographer -We are looking for an experienced growing company Jose, CA 95192. Equal Opportunity /Affirmative Action/ with a management television news photographer capable handling commitment to technical ex- Title IX Employer. of cellence. EOE. Box K -113. both ENG and film. Person must be experienced in all Technician with second class FCC license to main- phases of news photography and editing. Send video New First Phones' You've got your license, now get tain and operate television broadcast equipment. Call cassette with samples of field work and resume to: paid while you learn the business. Opening for control Winston Woods at 324 -3184 or write WNSC -TV, P. O. News Director, P.O. Box 2009, Durham, NC 27702. A room operator. Harold Wright. WVIR-TV. Charlot- Box 11766. Rock Hill, SC 29730. An equal opportunity Capital Cities Station. E.O.E. tesville. VA 804- 977 -7082. employer. Reporter /Cameraperson with anchor potential. Chief Engineer. New T.V. station located in major TV Engineer: Experience in VTR operation, on air Some ENG editing. Would like at least 1 (one) year ex- Northeast suburban market requires a 1st class and production switching, transmitter operation. First perience in TV Journalism degree preferred. licensed Send Engineer knowledgeable in all phases of T.V. Class License. Western Colorado vacationland. Send resume, tapes and referenceS to Hans Krause- News station equipment. Attractive salary, benefits. Send resume and salary requirements to: Al Ladage, Dir. of Director, WRDW -TV, Drawer 1212, Agusta. GA. complete resume, salary history and references to Box Eng. KREX -TV. PO. Box 789. Grand Junction, CO. 30903. WRDW is an Equal Opportunity -Affirmative M -122. All replies strictly confidential. 81501. 303 -242 -5000. An E0E /MF Action Employer.

Broadcasting BSep 18 1978 HELP WANTED NEWS Production Manager. Immediate opening for lull Award -Winning, Experienced newsman wants CONTINUED char le Production Manager for growing station/pro- new challenge. Looking for reporting position with sta duct on facility. ten years television experience. three lion seriously committed to news Box M70 Wanted ... A Troubleshooter. We need an ag- as f roductibn Manager. salary DOE. must he willing gressive reporter who cares about peoples problems ro relocate: submit resume ro Linda Imhoden, KLAS- High -Class Bum seeks fulfillment and fun. Top -rated in present spot for Iwo years, now. Got to make more and knows how to solve them. This person can pro- TV, P.O. Box 15047, Las Vegas, NV 89114, by October money How 'bout Top 50? People relate to this duce an effective. professional package. Send resume. 1. EEO. anchorman Box M-80. tape and salary requirements to Gary Anderson. Box General Production /Announcer (Jackson. 6669. Corpus Christi, TX 78411. EOE. with prior Michigan) Wanted a general television studio pro- Experienced Trial Lawyer (30), associ- duction person, with a minimum of six months an ation with TV news and documentary production Energetic and alert. Expe- Reporter- Photographer pouncing experience. Equal Opportunity Employer seeks challenging investigative or "impact" reporting and /or education. Benefits. Equal Opportunity rience Send resume to Personnel. WILX -TV. PO Box 30380. position. Background includes journalism. all areas of Send video- cassette and resume to Art Employer. Lansing. MI 48909 civil and criminal practice. as well as investigative, Angelo, VP KPLC -TV, Box 1488, Lake Charles, LA prosecutorial experience. Consider any serious news 70601. No phone calls. Community Outreach Specialist Trainee for WHA market, Box M -98. Radio -TV public broadcast programming from Weekend Anchor- Producer /Reporter for station Female Meteorologist. Four years. AMS Number Madison. Wisconsin, to develop and coordinate a with strong news commitment including live ENG. Ex- One. Innovative with personality. Credibility Box comprehensive system to further public awareness, perience necessary Runs newsroom on weekends M 101 utilization and involvement. Bachelor's degree re- Send complete resume, tape, salary requirements to quired. Degree in Communications, Community Re- -producer, on News Director, WMTV, Madison. WI 53711. We're an Award -Winning Documentary writer lations, Creative Writing or a related discipline prefer- Equal Opportunity Employer air talent, seeks challenging position in documentary red. Demonstrated ability to undertake research on a unit in rnafor market. Female. four years experience. variety of subjects, write well, and work with people of outstanding references. Box M-123. Position involves co- anchor of background. Co- Anchor Reporter. diverse ages and backgrounds. Funding requirements magazine newscast plus general reporting midday are geared specifically to create a training opportunity Newspaper reporter. 27, seeks opportunity in and feature work. Prior anchor experience helpful. for minority group candidates. Salary: S12.000 per Electronic News Gathering Box M-129 Journalism degree preferred. ENG background re- year for a twenty -four month period. Deadline for com quisite. Send resume. tapes and references to Hans pleted applications: October 2, 1978. For an applica- Award -Winning Reporter seeks challenging posa Krause. News Director WRDW -TV. Drawer 1212. tion write: Dick Hiner. WHA -TV, 821 University Avenue. lion in major market. Four years experience. outstand- Augusta, GA 30903. WRDW is an Equal Opportunity Madison, WI 53706. ing credentials. Box M 147 Affirmative Action Employer. Membership Services Coordinator for KETC -TV news interest seeks first TV ENG Editor /Photographer -Top 10 market net- Must have a minimum of five years' experience in College grad with lob work affiliate seeks an electronic journalist with a min- public television and/or fund raising. Some superviso anywhere in USA. Markel size immaterial. Single. 28. sock. en- imum of 3 years shooting /editing news stories and ry experience desireable. Must have ability lo work BA communications. currently radio Devoted. series experience. Ability to operate RCA, Ikigami well with public. Responsibilities will include provid ergetic. willing to learn. Satisfaction guranteed Robert cameras, and Sony editing gear desired. First phone, ing efficient services to members and viewers of Headland. 384 Sixth St.. Beaver. PA 15009, 412- live feed, and a degree in journalism are real pluses. KETC-TV, and planning on-air and print campaigns 775.8862 For prompt consideration, please forward confidential resume to Membership PO Box Send Coordinator. SITUATIONS WANTED PROGRAMING, resume with salary history and expectations to Box Mo by 1978 24130. St. Louis. 63130. September 22. PRODUCTION, OTHERS M -105. An Equal Opportunity Employer M /F/H /Vets. An Equal Opportunity Employer TV Producer /Director. Graduate Intern from highly Producer /Writer needed with thorough Innovative, top -rated television station is seeking Cultural respected university broadcasting program seeks knowledge of all phases of television and motion pic- two Reporter /Photographers. Must have college de- position in television production. Experienced in all and ture prodcution. including TV direction. lighting and gree in broadcast journalism. Writing Samples phases of production. including writing, producing, News script development. Experience in the writing and de- audition tape will be requested. Steve Grissom, and directing. Looking for a break in the New York velopment of programs essential. This posi Director, WBBH -TV, Fort Myers, FL. 813- 936 -0195. cultural area. Young, but bright ambitious ... with lots of ex- Pro- E.O.E lion will carry out the decisions of the Executive perience. Excellent references. Box M -136. ducer and he a source of advice and alternatives to HELP WANTED PROGRAMING, the programming. It is responsible for all talent includ Director of Public Affairs show and Newscasts PRODUCTION, OTHERS mg their preparation and execution of their duties Ap- seeking job in Production -Directing or Producing. Also ply with resume and complete salary history Salary to experience in on air switching and editing of video Top News Station in Top Fifty Market looking for S16,500. Apply Personnel, WPBT PO Box 610001. tape First Phone with endorsement. Contact Box bright. aggressive Sports Director Must have TV expe- Miami. FL 33161. M -138 rience in on -air and field reporting. Send Complete resume to the Personnel Director, WSM, Inc... Box 100. TV Artist Workshop, Coordinator: Responsible for Director wishes to relocate to small market. Expe- Nashville, TN 37202. An Equal Opportunity Employer managing production facility used by video artists rienced in the production of News, Public Program- Some producing /directing required. B.A with Masters ming and specials. Resume and cassette available. preferred. Send resumes to Personnel Office, PO Box News Producer for early and late evening Box M-141 21, Rochester, NY 14601 EOE newscasts. Reporting and production experience a Television Production. 25+ yrs. television produc- must. Smaller market but a professional operation with SITUATIONS WANTED tion & related A/V production exp. Studio /remote. Eqpt. fantastic ratings. Looking for a creative producer with MANAGEMENT operation thru Mgmt. Commercial /Army/Navy /Air solid news judgement. Contact: Cal Wasson. KAITTV Force. Entertainment /education /information /instruc- Jonesboro, AR 72401, 501 -932 -4288. Manager /General Sales Manager, avail- General tidn. Please reply to: Jack Petersen. 2103 Ridgmar able immediately. Major Market track record and Blvd. No. 126, Ft. Worth, TX 76116, 817- 738 -0969. Wanted ... a seasoned professional Executive Pro- references. Will look at any offer that makes sense. ducer /Director for daily one lour live variety program. Box M -106 Must have ability to do own switching and handle other entertainment and News Directing chores. Successful GM in small, competitive market looking ALLIED FIELDS Resume's with salary requirements and video tapes for growth opportunity in medium or larger market A only to: Charles R. Bradley. 4100 City Line Ave.. Phila- real pro that gets the job done. Box M -143. HELP WANTED SALES delphia, PA 19131, An Equal Opportunity Employer SITUATIONS WANTED ANNOUNCERS Rapidly Growing California Electronics Firm needs polished, ambitious, sales rep with lelevison capital 6 8 11 PM News, lop five, major market. Director. Quick, Twin Cities Exp. female Donahue wants 60 equipment background to handle Northeastern region network affiliale. An equal opportunity top Group. day trial shot your area. Call Jeanne 612- 920 -4250 Sales. Will consider related industries. Immediate M -100. employer. Box or write Box M -139. opening, compensation open. Please send resume in confidence to Box M -112 Photographer Opening. WIXT Televi- Commercial SITUATIONS WANTED TECHNICAL sion, Inc. has an immediate opening for an experi- Stations Relations Representative. Are you an ex- enced photographer /videographer proficient in the Experienced 1st Phone Studio Control Room owner or manager of a Radio Station, free to travel film, and still -photo techniques. Ex- use of 16mm ENG Operator. Switches transmitter watch, wishes to re- 100' %, of the time and want to stay associated with the in film videotape editing is tensive background and locate in Mid -West or Western Slales. Box M -89 industry? Our national service organization has an im- essential. Knowledge of dark room operation helpful. mediate position available as a liaison with stations in will on the basis of experience Candidates be judged SITUATIONS WANTED NEWS the Northeast. Company car, expense allowance and and demonstrated techniques. This is an opportunity excellent benefits. Send resume and salary history to: to join a going, dynamic organization Box M -128. Need news director, assignment editor, producer Box M -132. who beeves substance keeps ratings longer than Documentary Producer /Director: Responsible for cosmetic approach to journalism' West only Box Golden Opportunity for a self -starter in the print and the production of local, regional, and national public M -46. broadcast media. Must have a track record in the area affairs documentaries. B.A. with Masters preferred of sales and advertising to spearhead and develop Strong writing skills required. On- camera experience Have lightmeter, will travel. ENG /film photographer this division. Salary /Commission /Management. For- helpful. Send resumes to Personnel Office. PO Box 21. looking for good money and maintained equipment. ward resume to Target Research, Inc., 10 West 66th Rochester, NY 14601. EOE. Box M -59. Street, New York, NY 10023.

Broadcasting Sep 18 1978 97 HELP WANTED TECHNICAL One of nation's most complete Schafer Automation Radio and TV Bingo. Oldest promotion in the indus- Systems. Good operating condition. Ten racks, random try World Wide Bingo -PO. Box 2311, Littleton. CO Video tape engineers, maintenance engineers and access carousel cart system. digital time clock. time 80160. 303 -795.3288 radio operators needed for expanding Washington. selector panel. 4 spot locaters with four Ampex tape D.C. video lape production house. Experience only ap- decks. McCarta cart machine. 2 TRU-8 makeup units. INSTRUCTION ply. Box M -140. Ampex AG -350 with Schafer TRU -8 makeup unit. slow speed Schafer logger. Mosley relay control panel, time 1st class FCC, 6 wks., 5450 or money hack Television Maintenance Engineer for a growing guarantee. VA appvd. Nat'l Inst. Communications. machine with 2 Ampex decks. Schafer brain and sub - Midwest production house. 2 -3 years experience in brain with sequence selector panel. 4 rack -mounted 111488 Oxnard SI.. N. Hollywood CA 91606. maintenance of mini -cams. 314" VTR's. TBC's. Ampex decks. Under certain circumstances. (here rs switchers. etc. First phone. tech school. salary OMEGA STATE INSTITUTE training for FCC First State enough equipment to automate two stations. $2.000 requirements. Send resume to Hart, Production Class licenses. color Tv production, announcing and Dennis down. 5424.95 per month for 60 months. 615- Director. The Media 406 Bldg.. radio production. Effective placement assistance, too. Group. Ltd., Waters 756 -7635. Grand Rapids. MI 49503 or call 616 -774 -8338. 237 East Grand, Chicago. 312- 321.9400.

AM Transmitters (used) 50 kw, 5 kw, 1 kw, 250 w. San Francisco Consulting Engineering Firm Free booklets on lob assistance. 1st Class FCC. Communication Systems, Inc., Drawer C. Cape Girar- specializing in AM -FM -TV broadcasting. license and D.J. -Newscaster training. A.TS. 152 W CATV, and deau, MO 63701. 314 -334.6097. microwave systems needs competent, personable. 42nd SI NYC Phone 212-221-3700. Vets benefits. self -assured associate. Engineering degree essential, FM Transmitters (used) 20 kw. 15 kw. 10 kw. 7.5 kw, M.S. preferred, Ph.D welcome. Systems design. FCC 1978 "Tests -Answers" for FCC First Class License 5 kw. 1 kw. Communication Systems. Inc.. Drawer C. Plus -"Sell -Study Ability Test ". Proven! applications. forensic engineering, some field work Cape Girardeau, MO 63701, 314-334-6097 $9.95. and travel. PE. registration essential but may be oh- Moneyback guarantee. Command Productions, Box tamed later. Salary commensurate with qualifications For Sale: IVC 7000P Color Camera with CCU. 26348 -B. San Francisco. 94126. and experience. Future share of ownership possible. Canon 12 -120 mm lens wlAuto Zoom. 150' camera REI teaches electronics for the FCC first class Enjoy the benefits of a small specialized professional cable. cases included. For inlormation. call or write: license. Over 90% of our students pass their exams. firm with an established nation -wide practice. Entry Louisiana Marketing. 901 Lakeshore Drive. Lake Classes begin September 11 and October 23. Student level engineering positions also available. All replies Charles. LA 70601 318- 439 -3624. rooms at each school. nnfirlenhal Sand resume to Hammett & Edison. Inc.. Box 68, International Airport. Remote Control. MoseleyTRC -15AW, 15 telemeter - San Francisco, CA REI 61 N. Pineapple Ave., Sarasota, FL 33577, 813- 94128. mg and line required. control channels. single audio 955 -6922. like new. with manual. R B Bell. 918- 647 -2288. HELP WANTED NEWS REI 2402 Tidewater Trait. Fredericksburg, VA. 22401. 2 RCA TR -80 Quad VTR. one with editor, each with news consultants looking News Executives. We are RCO. headwheel. TEK 528. Conrac PIC mon. Available First Class FCC License in six weeks. Our unique for a news to our staff. We have a executive loin senior December 1 WPBT Engineering. 305 -949 -8321. course was designed for its effectiveness by Bill for a leader position opening solid and communicator Elkins himself. If you want training second to none, with a record. 9 AG440 mono in con- successful track Apply only it you know Ampex Audio Recorders: contact Elkins Radio License School, 332 Braniff all aspects of television news and are skillful at writ- sole 51.750: 1 600 mono portable $550: 1 300 2- lower. P.O. Box 45765, Dallas, TX 75245. 214- ing, producing and teaching others. A rewarding track completely rebuilt electronics wlsolid slate 352 -3242. career opportunity for the right person in a fast grow- preamp S1.100. All in excellent condition. Contact ing company Tell us about your sell. Send a resume. Rod Hall: 213-577-5400 "Riches in Radio ". New book explores the How To of Box M -99. selling radio time. This special offer only $10.95. AM and FM Transmitters -used. excellent condi- America Media, 7610 Garden Grove Blvd. tion. Financing Transcom. HELP WANTED PROGRAMING. Guaranteed. available. Westminster, CA 92683. PRODUCTION, OTHERS 215 -379 -6585 Top ten independent video tape production house Video Equipment, incl. Cameras: GE PE -350, Mar- recruiting a creative, talented director and AD. Film coni MK7. RCA TK60: Switcher: Ward- Leonard background helpful. Must prove you are worth good TS -206 with TA902 fader & Riker 540 SE (8x21): GE RADIO money. Stability and cooperation a must. Equal Oppor- 4PE27 Key Camera VTR5: Ampex VR- 1000's ED.; Ca- Help Wanted Sales tunity Employer Box K -6. ble: Belden 8284 hulk: Console: Langeman 16x4. More. Send SASE for list or call Malcolm Montgomery, HELP WANTED INSTRUCTION !:+lief Engineer, Broadcasting Div. College-Conser- vatory of Music. Univ. Cincinnati. Cincinnati. OH Broadcast Instructor. Knowledge. announcing. 45221. 513- 475 -4394. ACCOUNT EXECUTIVE copy writing, programming, equipment maintenance WDAK/WEIZ now accepting applications for a Resume to Trans American, 115 6th St. Wausau. WI. Hitachi FP 1010 color camera with saticons. Ex- position Account cellent condition. Includes tripod, head, dolly, case as Executive. If you possess WANTED TO BUY EQUIPMENT Box K -131. solid radio sales credentials, aren't afraid of hard work, like money and want to work for a Wanting 250, 500. 1,000 and 5,000 watt AM FM 1 KW AM transmitter, 18 mos. old. McMartin. Also professionally operated giant of a radio sta- transmitters. Guarantee Radio Supply Corp.. 1314 Gates BC1 -F Martin Cooper. 215-379-6585. tion, send resume to: Bernie Barker, General Iturbide Street. Laredo. TX 78040. Manuel Flores 512-723-3331 Manager. WDAK. PO Box 1640, Columbus, GA COMEDY 31902. Beginning automation. Looking for good used equipment. Tape decks. Carousels, Programmer. "Free" D. J. Catalog! Comedy, Wild Tracks, Produc- tion. FCC Tests. more! Command. 26348 KCMX, Van Sias. 503-482-2211. Box -B, San Francisco 94126. Help Wanted Management Used tall tower wanted with elevator. Will buy either Free sample of radio's most popular humor service, standing or on the ground. Prefer 1.000 to 1.500 feet O'LINERS. 366 -C West Bullard- Fresno- California tall. Would consider shorter tower with elevator. Con- 93704. tact Jerre!! Shepherd. KRES. Inc.. Moberly, Missouri. RADIO STATION 816 -263 -1600. GUARANTEED FUNNIER! Hundreds renewed. Freebie, Comedy. 5804 -B Twmeing. MANAGER Want: One Operating, reconditioned RCA 44 -BX Dallas. TX 75227 Ribbon Mike. Steve Grant, Box 303. Springfield. MO 65801. 417 -831 -0000. Excellent opportunity for experi- Not Comedy -Total personality service for Top 40, enced Radio Station Manager to Microwave for STL. 7.125 gig -a- hertz In operating MOR, AOR. Sample: GALAXY, Box 98024 -B. Atlanta. condition WTKK 703- 369 -3400 C.E. GA 30359 (phone 404-231-9884). direct AM /FM combination sepa-

Two 2" HI -Band Ouad VTR's. KXMB -TV Box 1617, FRUITBOWL: world's largest weekly humor and in- rately programmed. Must have Bismarck, ND 58501 John Krence C.E. 701 - formation service for radio personalities. Free four 223 -9197. week trial subscription to qualified broadcasters. PO proven record in all phases. Box 9787, Fresno. CA 93794. FOR SALE EQUIPMENT These group -owned stations en- joy excellent reputations in a 5" Air Heliax Andrews HJ9 -50. Can be cut and termi- MISCELLANEOUS nated to requirement. Below Mlgrs Price. Some 3" also good New York State market. Prizes! Prizes! Prizes! National brands for promo - available. BASIC WIRE & CABLE 860 W Evergreen. lions, contests. programming. No barter or trade ... Chicago, IL 312-266-2600. Top benefits including pension better! For fantastic deal. write phone: or Television & in Radio Features. Inc., 166 E. Superior St.. Chicago. IL this career position. Complete Hitachi FP 1010 color camera with saticons. Ex- 60611. call collect -3700. cellent condition. Includes tripod, head, dolly, case. 312- 944 resume and salary history first Box M -118. Have a client who needs a jingle? Custom tingles in letter. Write Box M -109. An Equal 20 KW FM transmitter, Gates FM20B. On the air. M. one week. Philadelphia Music Works. Box 947 Bryn Opportunity Employer. Cooper, 215- 379 -6585 Mawr. Pa. 19010. 215- 525 -9873.

Broadcasting Sep 18 1978 98 Help Wanted Programing, Situations Wanted Announcers Help Wanted Technical Production, Others Continued TALK PD /Air Personality VITAL HAS A FUTURE MODERATOR Wanted for contemporary station _. good sized mar- FOR YOU ket Real, non-hype. enthusiasm desired plus good programming mind. Send tape and resume to Bill Seeks new challenge. Currently in Dynamic growth opportunities for video Moyes. The Research Group, 1422 Monterey Street. major Western market. Issues engineers with experience in video San Luis Obispo. California 93401. oriented. Wide variety of know- switching systems. Enjoy Florida living. ledge. B.S. & M.A. Journalism. Re- Work for hi- technology company. Send resume to: Dale Buzan, Vital Industries, Help Wanted Technical cently a guest on Tom Snyder Inc.. 3700 N.E. 53rd Avenue, Gainesville, "Tomorrow Show" Florida 32601. CHIEF ENGINEER "Lets Talk Radio Talk" lead Tampa, market No. 23. AM. Positron can to group David Gold 449 -7846. chief. EE degree preferred. Resume to: Michael -(303) Spears. VP International Broadcasters, Inc., 2690 Drew St. No. 912, Clearwater, Fla. 33515 18131 TV TECHNICIAN 726-9139, E.O.E. M/F TELEVISION Major Market Station needs person with 1st Help Wanted Programing, Class FCC License, technical education, and 2 Help Wanted Announcers Production, Others years previous experience in all phases of r Television engineering. OUTRAGEOUS COMIC Director of Operations Salary in low 20s for individual with proper ex- perience. Air personality to attract young adult audience. Must ,ndepedent station in top 50 is seeking someone with in radio. OII- have proven track record contemporary strong qualifications to assume full responsibility in Send all information to: the-wall humor that breaks traditional formats developing expanding production and promotion ac- Jack Hastings Jnusual Opportunity in Top 5 market. tivities. Send resume. ratings and cover letter to Box J -84. WMAR -TV E.O.E An Equal Opportunity Employer 6400 York Road Reply Box M-133 Baltimore, Maryland 21212. I EOE /M /F PRODUCTION GENIUS Help Wanted News Small market station with major market stall and sound. All new equipment and the finest production aids available. AM mellow country FM stereo rocker. Station in scenic Finger Lakes region of New York. NEWS DIRECTOR CHIEF ENGINEER near several major markets. Send complete resume and tape to Tim Akers. PD, WKRTIWNOZ, 292 West Coast Network Affiliate Tompkins Street. Cortland. NY 13045. Due to expansion, group owner, Mid needs experienced broadcast journalist America Media, now taking applications to direct and motivate expanding news for chief engineer (radio). Applicants Help Wanted News should have knowledge operation. Resume to Box M -103. E.O.E. strong of direc- tional AM, automated FM, audio chain, NEWS DIRECTOR solid state, digital electronics. Send resume in confidence to Joe Cunat, Top rated Midwest station seeks community orienter news directorlmormng news editor. Excellent salary ANCHOR NEEDED Vice President- Engineering, Mid Ameri- for the right individual. Send tape and resume to: Joe ca Media, Six Dearborn Square. London. Vice President, WMOH, 220 High Street. We're changing from a single anchor to a co- Kankakee, IL 60901. Hamilton, Ohio 45011 EOE MIE anchor format. You will work with male co- J anchor but will be in the driver's seat. Six and An Equal Opportunity Employer. / 1 ten o'clock half hour block, Monday through ANCHOR Friday. Assist in production ... occasional field PERSON work. Live ENG in an intensely competitive Wanted Midwest market. Send letter and resume to Situations News Nationwide radio news network Box M -111. EEO Employer. with specialized audience seeks 1978 LAW GRAD

anchor person. Writing and re- early 30s, seeks career opportunity in news or legal porting experience essential. Help Wanted Technical affairs with network. 060. or maior broadcast group. Five years solid TV news experience with film and Must have mature, bright voice, ENG. Also. Masters of Journalism, university teaching. sense of style, taste and dedica- academic honors. published. Excellent references TELEVISION Box M -78 tion to accuracy. New York City TRAINING ENGINEER base with attractive pay, bene- fits, hours. Reply with resume to needed with heavy hands -on experi- Frank Gifford I'm Notl M ence with broadcast and industrial heli- Box -85. But. I may lust be that young new lace that give J cal VTR and color cameras. Positions in acould are open for engineers to research, needSportshat have you got to lose? MARK CURTIS and I want you to see my tape. C.K.? Will consider any write, and produce video taped techni- 1 market size. Phone 703 -3706424 or 703- cal training programs on Sony broad- 751 -1 139 or write to me at 1430 North Gaillard Street. Alexandria, Virginia 22304. NEWS DIRECTOR cast and industrial products. Solid tech- nical skills are required to analyze the / circuitry involved with the ability to com- wno Creative journalist wants to work at a station to others. Ap- where news is our most important product. Must be municate this knowledge Strong on air and able to manage 24 hour a day news ply to: John Aldrich, Mgr. Tape Produc- TV News Director team. This is a big station in a small market. a station tion Services. that has doubled its staff and billing in just six months it because believes in doing it right. II you're looking SONY CORP. OF AMERICA I am a competitor. I know news, adminis- for long term which you be ol. association can proud tration, talent. I am looking for an affili- located in the scenic Finger Lake region of New York. 700 W. Artesia Blvd. ate in the top -25. A leader is ok, but I then send tape and resume to Donald L. Kelly, Execu prefer a station whose news is second - live Vice President. WKRTIWNOZ. 292 Tompkins Compton, Ca. 90220 best, whose g.m. is determined to be No. Street, Cortland. NY 13045. (213) 537 -4300 / 1 in numbers and excellence. Box M -79.

Broadcasting Sep 18 1978 99 Miscellaneous Radio Programing BOOKS GOODWILL Are you making the most of your available resources LUM and ABNER in gaining public confidence and goodwill which are 5 - 15 MINUTE 402 BROADCASTING ENGINEERING a MAINTE- so essential to licensing, ratings, and sales? PROGRAMS WEEKLY NANCE HANDBOOK, by Patrick S. Finne- Methodologies developed over a period of 15 years with a malo, web 08.0 in one of the most volatile gan. Truly a masterpiece of timely maintenance Program Distributors cities in the East can be translated to your mar- lips, installation techniques, and measurement ketplace in a two or three day consulting session with 410 South Main methods for the entire equipment chain- practh your management staff Contact: New Breed Media Jonesboro, Arkansas 72401 cal answers to practical problems, not theoretical Group Inc. PO Box 1014. Merchanlville. NJ 08109 "excursions" into the clouds! Covers planning, Phone: 501- 972 -5884 construction, installation, start -up, calibration, operation, updating, maintenance, modification Employment Service and repair of commercial or educational broad- facilities. cast 532 p. $19.95 Captain Stubby Indiana Opportunities and 432 PROFESSIONAL BROADCAST WRITER'S Charles Homer Bill HANDBOOK by Standley Field, Deputy Looking for solid Midwest Radio or TV Position? Chief, Broadcast Pictorial Branch, U.S. "Anybody Home ?" Small Market to Top 20 Army Information Div. Covers all forms of wnt 5 minute country humor mg- drama, documentary, children's and Family Broadcasting Company Resumes to Indiana Broadcasters Association, 5540 Harvey Avenue religious programming 396 pages. $14.95 EMPLOYMENT SERVICE (no feel. LaGrange. Illinois 60525 Equal Opportunity Employers, 312- 246 -3253 400 ILLUS. DICTIONARY OF BROADCAST - 1111 E. 54th Street - Indianapolis. IN 46220. CATV- TELECOMMUNICATIONS. A GIANT. one -stop source of 9.000 modern, concise, easy- lo -use definitions That explain ALL fields of telecommunications! It's a complete word -by- The MEMORABLE Days word guide, and contains 9,000 thoroughly under- FREE JOB LISTINGS! of Radio standable explanations of the terminology used 30- minute programs from the golden age of radio "Hol Tips" continues to offer tree samples to prove in radio, TV, CATV. advertising, music, Journalism, vARIETY' DRAMA COMEDIES' MYSTERIES - SCIENCE FICTION mat the BEST is NOT the most advertised. broadcasting, statistics, writing, film, news, acting. Jobsheel ...included in each series Smaller ads mean smaller subscription rates loo! 13 law, lighting, sound. programming, sales. video. weekly issues S12; or $30 per year Write: "Hol Tips" raj Program Distributors etc. 420 pps., 106 illus. $14.95 PO Box 678. Daytona, FLA 32017, or call our 24 hour 410 South Main Hotline -(904) 252.3861. Jonesboro, Arkansas 72401 444 RADIO ADVERTISING -HOW TO SELL IT & 501-972-5884 WRITE IT, by Sol Robinson. Presents a practi- cal approach to radio advertising sales -new and useful methods which the time salesman (and copywriter, too!) can use to obtain better results for himself, the station, and the sponsor. 228 pages. $12.95

401 MICROPHONES: HOW THEY WORK 8 HOW TO USE THEM, by Clifford. Takes all the mys- tery out of microphones. shows you how to record almost anything (at a professional level), clearly ATTENTION: explains how to gel different sound effects and better stereo. You learn about the different types of microphones and accessories available. and how to interpret polar patterns _. plus single- and TV PRODUCTION DIRECTORS multi- microphone applications. phasing, and recording data for over 60 different types of in- struments. 224 pps., 92 illus $8.95

457 PROFESSIONAL ELECTRICAL /ELECTRON- IC ENGINEER'S LICENSE STUDY GUIDE, by EXCESSIVE BLANKING Ed Ross. A complele study guide for Me electronics or electrical engineer who wants to A prepare for either the Power Option or the WIDTHS PROBLEM? Electronics Option of the Professional Engineer- (Public Notice FCC78 -423) ing (PE.) exam. The author reviews basics of electricity and electronics, plus the most ad- vanced states of the art -digital techniques and DON'T THROW AWAY THAT VALUABLE VIDEO! solid -state devices. The text is designed to ac- commodate the engineer who has been out of WE CAN, USING DIGITAL VIDEO EXPANSION, school for awhile, as well as the recent graduate. 448 p., 466 illus. $10.95 RETURN YOUR VIDEO TO FCC SPECS. WE 455 PROMOTION a PUBLICITY HANDBOOK 19 FOR BROADCASTERS, by Rolf Gumpertz. A WILL DELIVER VIDEO STARTING ON LINE practical handbook for radio and TV station publicity and public relations departments: Plan- AND 11.0 MICRO SECONDS HORIZONTAL ning a publicity campaign. Tools of the trade. Press agents. Organizing, preparing and dis- BLANKING. IMMEDIATE TURN -AROUND seminating a press kit. List of press outlets. The author is a publicist of NBC's West Coast Press 6 AVAILABLE! Publications Dept. His responsibilities include na- tional publicity for "specials" originating on the west coast. 336 p., 105 illus. $14.95 FOR MORE INFORMATION CALL:

BROADCASTING BOOK DIVISION CHARLES BALTIMORE 1735 Defiles St., NW Washington, DC 20036 please send me book(s) numbers my check in the amount of s enUosea WB-RE-TY Name WILKES- BARRE, PA.

Address (717) 823 -3101 City

State Zip

Broadcasting Sep 18 1978 100 Consultants For Sale Stations

Attention Owner /Operator H.B. La Rue, Media Broker

Management West Coast: 44 Montgomery Street, 5th Floor -San Fran- Team available to consult on all phases of TV opera -4474 non, from CP to full growth. Able to provide solutions cisco, California 94104 415/873 working capital, management of all of the above. Gol East Coast: a35NOPTHMICHIGAN CHICAGO60611 problem? Write in confidence. Box M -157. 210 East 53rd Street, Suite 5D -New York, N.Y. 10022 212/288 -0737 312.467.0040 Business Opportunity 16mm Color Film Have some 20,000 feet of unique professional 16 -mm color film of explorations in Peruvian mountains and rainforests. Need professional associate to edit into 30 minute access miniseries on 50 -50 basis. Paddock CHAPMAN ASSOCIATES® Films. 369 South Street, Pnisfleld, Massachusetts 01201. 413/448 -6263. media brokerage service f 1

PERSONALITIES PROGRAM DIRECTORS STATIONS CONTACT

Ten Fundamentals of Programing Success -The How SW Smal AM $98K SOLD Bill Whitley (214) 387 -2303 larger ratings Tó s of Programing, for your share of the S Smal AM $100K SOLD Paul Crowder (615) 298 -4986 and bigger dollars for you. Send name, address and $5 to PO. Box 3083 Richmond VA. 23235. S Smal FM $130K $25K Bill Chapman (404) 458 -9226 S Smal AM /FM $189K SOLD Paul Crowder (615) 298 -4986 S Smal AM $145K S4OK Bill Whitley (214) 387 -2303 Public Notice NE Smal AM $424K $123K Warren Gregory (203) 767 -1203 1 MW Smal AM /FM $655K $175K David Kelly (414) 499 -4933 S Smal Fulltime $395K Cash Bill Chapman (404) 458 -9226 RFP applicants for joint CATV system MW Smal AM $300K Cash Paul Crowder (615) 298 -4986 Dodgeville -Mineral Point, Wis. Send letter and non- returnable $150.00 filing fee payable to MW Smal AM $175K Cash David Kelly (414) 499 -4933 the City of Mineral Point to Dennis Leinbaugh. MW Smal Single $160K $46K David Kelly (414) 499 -4933 City Hall Mineral Point, Wis Filing NW Smal AM $375K 29% Ray Stanfield (213) 363 -5764 53565. ri deadline Nov 1, 1978. MW Smal AM $123K SOLD David Kelly (414) 499 -4933 W Smal Fulltime $100K Terms Bill Martin (303) 597 -6168 N W Smal AM $70K $35K Galen Gilbert (214) 387 -2303 MW Smal AM $127K SOLD David Kelly (414) 499 -4933 Illinois Community NW Smal AM /FM $275K $80K Ray Stanfield (213) 363 -5764 of approximately 50.000 people 10 miles from down- W Smal AM $110K 29% Bill Whitley (214) 387 -2303 town St. Louis. Missouri desirous of contracting for ca- SE Smal AM -D $150K SOLD Paul Crowder (615) 298 -4986 ble television service. S Smal AM $250K SOLD Bill Chapman (404) 458 -9226 Please contact Mayor Paul Schuler or Alderman C.W. Boyd. City Hall, Granite City Illinois 82040; 16181 W Smal AM $142K $36K Galen Gilbert (214) 387 -2303 876 -0624. S Medium AM $200K Cash Bill Hammond (214) 387 -2303 S Medium FM $500K SlOOK Bill Whitley (214) 387 -2303 Wanted To Buy Stations W Suburban FM $950K SOLD Bill Hammond (214) 387 -2303 ATTENTION 1 S Metro AM $525K Terms Bill Chapman (404) 458 -9226 W Metro Fulltime $700K SOLD Ray Stanfield (213) 363 -5764 GEN. MGRS. /SALES MGRS. W Metro AM $325K 29% Bill Whitley (214) 387 -2303 W Metro Fulltime $225K SOLD Evelyn Stanfield 363 -4764 Experienced broadcast investor wishes to match (213) equity with sales -oriented operator to acquire sta SM Metro AM /FM $775K SOLD Bill Whitley (214) 387 -2303 fronts). Prefer silent role with solid performer who car SE Group AM /FM $6.5MM Cash Bill Chapman (404) 458 -9226 maximize potential Immediate opportunities - NE Major AM $725K SOLD Warren Gregory (203) 767 -1203 unlimited growth All replies confidential Box M-155 l MW Major FM $1.7MM Cash Art Simmers (617) 848 -4893 MW Major AM /FM $2.7MM $521K David Kelly (414) 499 -4933 Midwest broadcast group NRBA: Hyatt Regency Embarcadero Suite 1725/26

looking for radio stations, North -Central, To receive offering of stations within the areas of your interest, West and South. Prefer small & medium write Chapman Company, Inc., 1835 Savoy Dr., N.E., Atlanta, Ga. 30341 markets. Write, KBOM Radio, Box 1377, Bismarck, ND 58501.

Elmira Office #1 IN NEW ENGLAND: Buyers and sellers are "sold" on Keith W Norton Dirk Konto the firm which really knows New England broadcasting. Keith Horton, Jr. Talk over your buying or selling plans this month with Ken Chapin Bob Kimel of our New England office. Bill Cook You'll find Bob at these important meetings: New England New Hampshire Broadcasters. . Sept. 20 -22 Robot I. Kinn/ Maine Broadcasters Sept. 22 -24 Box 210 Massachusetts Broadcasters Sept. 29 -Oct. 1 Sr. Albany Vr. 05418 18021024396Áa 180215243159 THE KEITH W. HORTON CO., INC. Southeast Jena (Chip) Chiaaaerra Post Office Box 948 Elmira, NY 14902 (607) 7337138 601 Elkcam Circle Marca Island, Fla. 33937 BROKERS & CONSULTANTS TO THE COMMUNICATIONS INDUSTRY. 18131394 7579

Broadcasting Sep 1 B, 1978 101 For Sale Stations Books Continued AM /FM Opportunity for Brokers, Consultants & Appraisers Dakota AM /FM opportunity avail- 213/828 -0385 202/223 -1553 able at 2 1/2 times gross. Small Suite 214 Suite 417 Broadcasters Market. $550,000. 29 percent and 11881 San 1730 Rhode Vicente Blvd. Island Ave. N.W. terms. Reply Box M -96. Los Angeles, CA. 90049 Washington, D.C. 20036 304. AUDIO CONTROL HANDBOOK -for radio and television broadcasting, 4th edition. Revised and Expanded Dy Robert S Oringel Closely following the formal of the three earlier editions. Ilse fourth has been almost entirely RALPH E. MEADOR Fulltimer in Kodiak Alaska rewritten Reflects changes in equipment covering and mile techniques. while digging deeper into all techni- Media Broker 150 radius. Only commercial sta- cal and electronic aspects of audio operation AM FM -TV Appraisals tion in area. Billing $10,000 per month 192 pages. illustrated. index $10.00 PO. Box 36 on telephone -no salesmen. Low over- Lexington. Md. 64067 head, real estate. $260,000. Terms. Phone 816 -2592544 Fulltimer. City in Kentucky. Billing 333. THE TECHNIQUE OF SPECIAL EFFECTS IN See you Hyatt Regency for NRBA $200,000. Good buy. $500,000. TELEVISION by Bernard Wilkie A unique. I AM /FM in New Hampshire. Real Droneenng and astonishingly comprehensive Estate. Profitable. book that covers everything one needs to know $460,000. about "special effects" from popping champagne Daytimer. Ethnic. SE North Carolina. cork to bullet and bomb effects 400 pages. 5 S 160,000. 1/2" x 8 3/4". 200 halftones. 40 diagrams. appen HOLT CORPORATION Fulltimer in coastal Georgia. Good dir. index $18.50. billing. $550,000. BROKERAGE APPRAISALS CONSULTATION - - Powerful N. part W.Va. OVER A DECADE OF SERVICE daytimer. of TO BROADCASTERS Good billing. Super value $560,000. Terms. 332. THE TECHNIQUE OF THE SOUND The Holt Corporation Holt Corporation West STUDIO, Daytimer with 35 mile prime Radio, TNvislon, Recording, 3rd Revised Box 111 Box 8205 signal PA within Edition by Alec Nisbet!. The basic approach of Bethlehem, 18016 Dallas, TX 75205 60 miles of N.C. Coast. Shop- 215-865 -3775 214 -526 -8081 this widely -used text and guidebook emphasizing ping Center population of 40,000. general principles rather than rule- othumb. has Good real estate. $270,000. Terms. the latest technological developments 558 Fort Worth -Dallas area. Fantastic Pages 5 1/2" x 8 112 ". 234 diagrams. glossary coverage. Billing $500,000. Make 814.50. SMALL MARKET FM's offer. CP for Class "C ". Now Class "A ". West- Central 305. BROADCAST JOURNALISM, An Introduc- Texas. Good buy. $240,000. tion to News Writing by Mark W Hall Revised Class A in high income county of 10.000. Billing on Cable TV operation in Indiana. A good 1978 eomon Cove's all basics of radio-television S120.000 level even though non. broadcast owners buy. $360,000. not nearly lull potential Priced 1 5 x billings news writing style techniques - for student and achieving FM in greater Washington, DC area. practicing professional 160 with super enticing terms! pages 6 vB" a 9 Good Terms. Low price. 1 /4" 57.95. Midwest N.C. Daytimer. Real estate. Growing AM/FM combo. Only stations in county of 20.000. City market. $400,000. Terms. grade signal covers nearby city of over 25000. Priced 312. FM in Central Pa. $225,000. Terms. THE TECHNIQUE OF TELEVISION PRO- 16 x billings with standard terms. DUCTION, 9th Revised Edition by Gerald Daytimer Southern Kentucky. Only Millerson Now revised station in county. and updated throughout.to Magruder i, dh Associates $240,000. reflect the latest techniques and with a new All stations listed every week until sold. Lel us list chapter on TV. color this book consolidates ils Meta Brokers your station. Inquiries and details confidential. leadership as the standard in the field 440 pages. One Lemnon Park Noon Sude 204 1.160 illustrations. 3737 Node Avenue BUSINESS BROKER ASSOCIATES bibliography $14.50. Gams. Texas 75204 (214)528 -1020 615- 756 -7635 24 HOURS l

358 VIDEOTAPE RECORDING: Theory and Prac- tice by J F Robinson Provides a comprehensive BROADCASTING' S coverage of the whole held for the student and the professional Describes VTR equipment in CLASSIFIED RATES current use. closed-circuit systems. material on cassettes and cartridges. and a chapter on edit ing Ito/wry nl arroja and Sreael Tcdrnalrrxrl. 320 Payable in advance. Check or money order only. Rates: Classified listings (non- display) Help pages 6" r 9". graphs. diagrams. bibliography (Billing charge to stations and firms: $1.00). Wanted: 70c word. $10.00 weekly minimum. glossary $18.50 per word. When placing an ad, indicate the EXACT category Situations Wanted: (personal ads) 40c per desired: Television, Radio, Cable or Allied Fields; $5.00 weekly minimum. All other classifications: Help Wanted or Situations Wanted; Management, 80c per word, $10.00 weekly minimum. Blind Box numbers: issue. Sales, etc. If this information is omitted, we will S2.00 per BROADCASTING BOOK DIVISION determine the appropriate category according to the copy No make goods will be run if all informa- Rates: Classified display: Situations Wanted: 1735 DeSales St., NW tion is not included. (personal ads) S30.00 per inch. -All other classifications: $60.00 per inch. For Sale Stations, Washington, DC 20036 The is not responsible for errors in print- publisher Wanted To Buy Stations, Employment Services, ing due to illegible copy. All copy must be clearly Please send me book(s) num- Business Opportunities, and Public Notice adver- typed or printed. tising require display space. Agency Commission ber(s) My payment s _ Deadline is Monday for the Mondays only on display space. enclosed. following issue. Orders and/or cancellations must be Sub- Publisher reserves the right to alter Classified mitted in writing. (No telephone orders and/or can - Name copy to conform with the provisions of Title VII of cellations_will be accepted). the Civil Rights Act of 1964, as amended. Replies to with numbers should be Firm or Call Letters ads Blind Box Word count: Include name and address. Name of addressed to (box number) c/o BROADCASTING. city (Des Moines) or state (New York) counts as 1735 DeSales St., N.W. Washington. DC 20036. two words. Zip code or phone number including Advertisers using Blind Box numbers cannot re- area code Counts as one word. Count each ab- Address quest audio tapes. video tapes, transcriptions, breviation, initial, single figure or group of figures films or VTR's to be forwarded to BROADCASTING or letters as a word. Symbols such as 35mm, COD, City ------Blind Box numbers. Audio tapes, video tapes, PD, etc. count as one word. Hyphenated words transcriptions, films and VTR's are not lorwarda- count as two words. Publisher reserves the right to State ------Zip ble, and are returned to the sender. abbreviate or alter copy.

Broadcasting Sep 18. 1978 102 Stocks Index

Approx. Total market Closing Closing shares capitali- Stock Wed Wed. Net change 4 change 1978 PIE out zation symbol Exch. Sep. 13 Sept 6 in week in week i-hgh Low ratio (000) (000)

Broadcasting

ABC ABC N 61 1/2 60 1/8 1 3/8 2.28 62 35 3/8 10 189315 1.126.372 CAPITAL CITIES CC8 N 146 5/8 45 1/4 1 3/8 3.03 75 42 1/2 8 14,230 663,473 CBS CBS N 62 60 1/4 1 3/4 2.90 64 43 7/8 9 28,100 1042.200 COX COX N 49 1/8 47 3/4 13/9 2.87 49 1/8 25 1/2 12 6,637 3269042 GROSS TELECASTING GGG A 19 7/8 20 7/8 - 1 - 4.79 23 7/8 13 5/8 a 800 15.900 KINGSTIP COMMON.* KTVV 0 IL 1/2 11 1/2 11 3/4 3 7/8 21 462 5.313 LIN LINE U 40 1/2 40 1/2 1.25 42 3/4 16 1/2 12 2001 113.440 METROMEDIA MET N 71 63 B 12.69 71 25 1/4 14 4,815 341,865

MOONEY MOON 0 3 3/4 3 3/4 5 1/2 1 7/8 425 1,593 RAHALL RAHL D 20 1/4 20 1/4 1.25 21 1/4 8 5/8 23 1,264 25.596 SCRIPPS -HOWARD SCRP 0 50 50 52 30 1/2 11 2089 129,450 STARR S8G M 13 1/2 13 L/2 13 1/2 13 1,512 20,412 STORER SBK N 34 34 3/4 - 3/4 - 2.15 34 7/8 19 3/8 11 4,884 1669056 TAFT TFB N 23 5/8 23 7/8 - 1/4 - 1.04 24 1/2 12 1/4 5 8,498 200.765

TOTAL 95,332 4,878,477 Broadcasting with other major interests

ADAMS -RUSSELL AAR A 14 1/2 14 7/8 - 3/8 - 2.52 14 7/8 3 3/4 15 1.233 17,878 AMERICAN FAMILY AFL N 14 3/4 14 1/2 1/4 1.72 17 1/8 11 3/8 6 10,536 155.406 JOHN BLAIR BJ N 31 3/8 30 1/2 7/8 2.86 31 3/8 11 1/8 8 2,427 76.147 CHARTER CO. CHR N 7 1/8 6 l 1/8 19.75 8 3 7/8 7 17,573 125,207 CHRIS -CRAFT CCN N 10 1/8 10 5/8 - 1/2 - 4.70 11 3/8 4 1/2 24 4,413 44,681 COCA -COLA NEW YORK KNY N 8 1/4 8 3/8 - 1/8 - 1.49 9 1/4 7 3/4 12 17,641 145,538 COMBINED COMM. CCA N 35 33 3/4 1 1/4 3.70 45 1/8 19 16 10,551 369.285 COWLES CNL N 25 24 3/4 1/4 1.01 25 1/4 12 1/2 24 3,969 991225 DUN C BRADSTREET DNB N 37 37 38 26 1/4 17 27,869 1.031,153 FAIRCHILD IND. FFN N 34 35 1/4 - 1 1/4 - 3.54 35 1/4 9 1/2 13 5,708 1949072 FUQUA FGA N 13 1/2 13 5/8 - 1/8 - .91 13 5/8 8 B 9096 126,846 GANNETT CO. GCI N 48 1/2 48 5/8 - 1/8 - .25 49 32 3/4 18 22,430 1.087,855 GENERAL TIRE GY N 30 1/4 30 5/8 - 3/8 - 1.22 30 5/8 22 3/8 6 22.707 686.886 GLOBE BROADCASTING GLBTA 0 4 3/4 4 3/4 4 3/4 2 1/8 2,772 13,167 GRAY COMMUN. 0 22 22 24 8 8 475 10,450 HARTE -HANKS HHN N 46 1/2 26 20 1/2 78.34 48 3/4 26 16 9,080 422,220 JEFFERSON -PILOT JP N 34 1/2 94 1/8 3/8 1.09 34 1/2 26 5/8 10 23.224 801.228 MARVIN JOSEPHSON I4RVM O 15 3/4 14 1/2 1 1/4 9.62 17 1/4 10 1/4 9 2,013 31,704

KANSAS STATE NET. KSN 0 14 3/8 13 1/4 1 1/8 8.49 14 3/8 4 3/4 13 19727 24,925 KNIGHT -RIDDER KRN N 53 5/8 54 - 3/9 - .69 54 37 3/4 14 16,399 879,396 LEE ENTERPRISES LNT N 36 1/8 28 3/8 7 3/4 27.31 38 1/2 22 1/4 14 4,895 176,831 LIBERTY LC N 33 7/8 32 1/4 1 5/8 5.03 33 7/8 18 9 6,762 229.062 MCGRAW -HILL MHP N 25 3/4 25 1/2 1/4 .98 25 3/4 15 5/8 11 24,682 635.561 MEDIA GENERAL MEG A 22 22 7/8 - 7/8 - 3.82 23 1/8 13 5/8 12 7,451 163,922 MEREDITH MOP N 38 3/B 38 3/8 .98 40 1/4 17 3/8 9 3,074 117,964 MULTIMEDIA MMED U 27 27 1/2 - 1/2 - 1.81 29 1/4 16 1/4 14 61624 178.848 NEW YORK TIMES CO. NYKA A 29 3/4 30 - 1/4 - .83 31 5/8 15 3/4 12 11,599 345,070 OUTLET CO. OTU N 32 7/8 30 2 7/8 9.58 32 7/8 lb 5/8 9 2,445 80,379 POST CORP. POST 0 37 1/4 38 - 3/4 - 1.97 38 3/4 16 1/4 10 867 32.295 REEVES TELECOM RF.T A 3 5/8 3 5/8 20.83 3 5/8 1 3/4 52 2.388 8,656 ROLLINS ROL N 20 5/8 20 1/4 3/8 1.85 24 1/4 14 7/8 11 13.407 276,519 RUST CRAFT RUS A 28 1/4 27 5/9 5/9 2.26 28 1/2 8 1/2 17 2,297 649890 SAN JUAN RACING SJR N 11 7/8 12 1/8 - 1/4 - 2.06 14 1/8 7 5/8 17 2.509 29,794 SCHERING- PLOUGH SGP N 35 35 1/2 - 1/2 - 1.40 44 3/4 26 3/8 11 53,703 19879.605 SONDERLING SOB A 21 1/4 21 1/2 - 1/4 - 1.16 21 5/8 8 3/8 9 1.105 239481

TECH OPERATIONS TO A 8 3/4 7 1 3/4 25.00 8 3/4 2 3/8 219 1.344 11.760 TIMES MIRROR CO. TMC N 35 34 1/2 1/2 1.44 35 20 3/4 12 34,411 1,218.385 TURNER COMM.* 0 12 1/2 12 1/2 12 1/2 5 3,800 47,500 WASHINGTON POST CO. WPO A 44 1/8 43 1/2 5/8 1.43 47 5/8 21 3/4 10 8,200 361.825 WOMETCO MOM N 18 1/4 17 3/4 1/2 2.81 18 1/4 10 7/8 11 9,554 1749360 TOTAL 413,660 12.399,876 Cablecasting ACTON CORP. AT:. A 13 1/2 13 5/9 - 1/8 - .91 13 5/8 3 1/8 11 2021 32.683 AMECO. ACO 0 1/2 1.200 AMERICAN TV E COMM. AMTV 0 SO L/2 51 - 1/2 - .98 52 19 3/4 22 49016 202,808 ATHENA COMM. 0 3 1/2 3 3/8 1/8 3.70 4 3/4 1/8 2,125 7.437 IiURNUP C SIMS BSIM 0 5 5/8 5 3/8 1/4 4.65 6 1/8 3 1/8 26 8,381 47.143 CABLE INFO.* 0 L/4 1/4 l 1/2 1/4 1 663 165 COMCAST 0 14 13 3/4 1/4 1.91 14 3 3/4 19 1,583 22.162 COMMUN. PROPERTIES COMU 0 15 1/8 15 1/4 - 1/8 - .81 15 1/4 3 5/8 19 51018 75.897 ENTRON* ENT U 3 1/2 3 1/2 3 1/2 7/8 4 979 3.426 GENERAL INSTRUMENT GRL N 40 39 3/8 5/8 1.58 40 17 5/8 13 7081 303.240 GENEVE CORP. GENV 0 14 1/4 14 1/2 - 1/4 - 1.72 15 3/4 7 1/2 7 1,121 15.974

TELE- COMMUNICATIONS TCOM '3 18 18 1/8 - 1/8 - .68 L9 2 7/8 257 5,127 95.886 TELEPROMPTER TP N 13 7/6 13 3/4 1/A .90 14 1/4 6 3/4 25 16,926 234,848 TEXSCAN TEXS 0 2 3/4 2 7/8 - 1/8 - 4.34 2 7/8 1 1/4 16 786 2,161 TIME INC. TL N 48 3/8 49 3/8 .78 50 31 3/4 10 20,450 989.268 TOCOM TJCM 0 11 LO 3/4 1/4 2.32 11 2 1/4 23 894 9,834 UA- COLUMBIA CABLE UACC 0 40 1/4 39 3/4 1/2 1.25 40 1/4 15 1/2 23 1079 67.579 UNITED CABLE TV UCTV 0 24 22 1/2 1 1/2 6.66 24 3 7/8 30 1.915 459960 VIACOM VIA N 27 1/8 25 3/4 1 3/8 5.33 27 1/8 9 1/2 17 3.795 102,939

TOTAL 86.860 2.2599410

Broadcasting Sep 18, 1978 103 Approx. Total market Closing Closing shares central,- Stock Wed. Wed Net change change 1978 PIE out zafion symbol Exch. Sept. 13 Sept 6 m week in week High Low ratio (000) (000)

Programing 7 5 9,254 226.723 ..OLUMBIA PICTURES CPS V 24 1/2 23 7/8 5/8 2.61 24 1/2 3/8 DISNEY DIS N 44 3/4 44 1/2 1/4 .56 47 5/8 32 1/2 16 32,380 1,449,005 FILMWAYS FWY N 16 5/8 16 7/8 - 1/4 - 1.48 17 6 7/8 12 40258 70089 666 832 FOUR STAR* L 1/4 1 1/4 11/4 1/2 13 6 48,215 729,251 GULF WESTERN GW N 15 1/8 15 3/8 - 1/4 - 1.62 18 3/8 10 1/4 11 MCA MCA h 59 3/4 58 1/8 1 5/8 2.79 59 3/4 32 18,619 1112,495 14,551 733.006 MGM MGM N 50 3/8 49 1/8 1 1/4 2.54 54 16 20 661791 TRANSAMERICA 1.4 N 18 3/4 18 1/2 1/4 1.35 19 13 1/4 7 1,252,143 10 4 7007 286,628 29TH CENTURY-FOX TF N 36 1/4 37 7/8 - I 5/8 - 4.29 39 3/8 VIDEO CORP. OF AMER J 9 1/4 5 1/4 4 76.19 9 3/4 3 1/2 18 988 9,139

. 768,081 WARNER MCI N 53 1/8 56 7/8 - 3 3/4 - 6.59 56 7/8 25 3/4 10 14,458 31,090 W RA THER WCJ A 13 1/2 12 3/4 3/4 5.88 13 1/2 4 1/2 34 2,303 TOTAL 220,380 6,669.172

Service 8800 INC. aROC 0 38 38 38 3/4 22 1/2 10 2,513 95,494 COMSAT CO N 43 7/8 42 3/4 1 1/8 2.63 48 3/4 28 3/4 13 10,000 4389750 DOYLE DANE aERNEACH GOYL 0 21 1/2 31 - 9 1/2 - 30.64 31 16 3/4 6 1,776 38.184 FOOTE CONE C BELDING FC8 N 22 1/6 22 1/8 23 1/8 14 3/4 8 2.538 56,153 GREY ADVERTISING GFEY 0 33 31 2 6.45 34 16 1/2 5 624 20.592 INTERPUBLIC GROUP IPG N 38 37 5/8 3/8 .99 39 1/4 22 1/2 9 2,387 90.706 MCI COMMUNICATIONS MCIC 0 5 3/4 5 3/4 15.00 5 3/4 7/8 58 20,159 115.914 MOVIELAB MOV A 2 3/4 2 3/8 3/8 15.78 3 1 16 1,414 3.888 MPO VIDEOTRONICS MPU A 6 3/8 5 7/8 1/2 8.51 65 3/8 4 8 520 3.315 A. C. NIELSEN NIELB 0 27 3/8 28 - 5/8 - 2.23 28 1/2 18 7/8 13 10,832 296.526 OGILVY C MATHER OGIL 0 24 1/4 26 1/4 - 2 - 7.61 56 1/2 24 1/4 4 31610 87,542 TPC COMMUNICATIONS TPCC 0 7 3/8 7 1/4 L/e 1.72 7 3/8 2 1/4 925 6,821 J. WALTER THOMPSON JWT N 32 1/8 31 3/4 3/8 1.18 32 7/8 15 1/8 9 2,649 85,099 WESTERN UNION NU N 20 21 1/8 - 1 1/B - 5.32 21 1/4 15 3/4 8 15,177 303,540

TOTAL 75,124 1,642.524

Electronics /Manufacturing

AEL INDUSTRIES AELBA 0 lu 1/4 9 3/8 7/8 9.33 10 1/4 2 3/8 10 1,672 17.138 AMPEX APX N 18 3/8 19 1/4 - 7/8 - 4.54 19 1/4 7 3/8 16 10,928 200.802 ARVIN INDUSTRIES ARV N 17 1/8 17 3/4 - 5/0 - 3.52 22 1/2 14 1/2 4 5,959 102.047 CCA ELECTRONICS* CCA O 5/8 5/8 5/8 1/6 3 897 560 C ETEC CEC A 5 5/8 5 1/2 1/8 2.27 5 5/8 1 3/4 14 2.121 11,964 COHU Cr'H A 5 1/2 5 1/2 5 1/2 2 1/8 16 1,733 9,531 CONRAC CAX N 22 1/2 23 1/4 - 3/4 - 3.22 27 1/4 19 1/4 8 2,030 45.675 EASTMAN KODAK EASKO N 62 7/8 64 1/8 - 1 1/4 - 1.94 86 3/4 42 15 161.376 10.146.516 FARINON FARN 0 15 3/4 15 3/4 5.00 16 1/2 8 16 49754 74.875 GENERAL ELECTRIC GF. N 54 3/8 54 3/8 56 5/8 4, 1/2 11 184581 10.036.591 HARRIS CORP. HRS N 72 1/4 68 5/8 3 5/8 5.28 72 1/4 28 18 121455 899,873 MARVEL INDUSTRIES* HARV O 4 1/4 4 1/4 5 1/2 3 1/6 11 480 2,040 INTL. VIDEO CORP.* IVCP 0 1 7/8 1 7/8 2 5/8 1/4 2,701 5.064 M/4 CON. INC. MAI N 36 3/4 37 1/4 - 1/2 - 1.34 41 7/8 20 1/4 19 1,320 48,510 3M MM.. 71 63 3/4 64 3/? - 5/8 - .97 64 3/4 43 1/2 17 115,265 7,348,143 MOTOROLA MOT N 50 50 1/4 - 1/4 - .49 56 7/8 34 1/4 14 28.544 1,427,200 N. AMERICAN PHILIPS NPH N 34 1/2 33 3/4 3/4 2.22 36 24 3/4 7 12,033 415.138 OAK INDUSTRIES OAK N 33 1/2 30 1/4 3 1/4 10.74 34 1/8 Y 5/6 51 1,831 60.333 RCA RCA N 31 3/8 33 5/8 - 2 1/4 - 6.69 33 5/8 22 3/4 9 74,817 2,3471393

ROCKWELL INTL. ROK N 35 3/4 34 7/8 7/8 I. 2.50 36 3/4 28 1/4 8 33,900 1.211,925 RSC INDUSTRIES RSC A 4 3 7/8 1/e 3.22 A 1 5/8 57 2.412 9,648 SCIENTIFIC- ATLANTA SFA A 33 5/8 31 1/8 2 1/2 9.03 34 1/4 16 1/4 18 2,429 81.675 SONY CORP. SNE N 7 3/4 7 7/8 - 1/P - 1.58 10 3/8 7 14 172,500 1.3361875 TEKTRONIX TFK N 49 3/4 43 3/4 6 13.71 68 1/2 28 1/4 16 17,995 895,251 TELEMATION TINT 0 1 1/2 l 1/2 2 1/4 1/2 2 1,050 1,575 VALTEC VTEC 0 11 11 3/8 - 3/8 - 3.29 L2 3/4 6 1/2 30 4,200 46.200 VARIAN ASSOCIATES VAR N 20 1/2 19 1/5 l 3/8 7.1d 21 14 3/4 13 6,838 140,179 WESTINGHOUSE WX N 22 5/6 23 - 3/7 - 1.63 24 1/2 16 1/4 7 96,582 1,958.917 ZENITH ZE tt 17 5/8 18 1/4 - 5/e - 3.42 28 11 3/8 23 18,818 331.667

TOTAL 972,197 39,213.295

GkANO TOTAL 11863,553 67,062,754

Average +1.84 Standard & Poor's 400 Industrials 1 118.78 118.94

A- American Stock Exchange Over -the- counter bid prices supplied by 'Stock did not trade on Wednesday. closing PIE rate's are based on earnings per -share M- Midwest Stock Exchange Loeb Rhoades Hornblower, Washington. price shown is last traded price. ligures for the last 12 months as published N -New York Stock Exchange No PIE ratio is computed, company by Standard Si Poor's Corp. or as obtained 0-over the counter (bid price shown) Yearly high -lows are drawn from trading days registered net loss. through Broadcasting's own research. Earn- P- Pacific Stock Exchange reported by Broadcasting. Actual figures "'Stock split. ings ligures are exclusive of extraordinary may vary slightly. +Traded at less than 12.5 cents. gains or losses.

Broadcasting Sep 18, 1978 104 Profile6.

Paul p.m. newscast), where his organizational RTNDA's Davis: talents again are put to the test. (Mr. Davis a journalist for all and his wife, Marilynne, have a commut- organizational seasons ing marriage; she's a back-to- the -work- force woman who is manager of the village Even for Paul Davis, whose always-room of Richton Park, a suburb of Chicago, for- one -more approach to work has him where she maintains an apartment during involved in a range of labors, from toiling the week and shuttles to Champaign on voluntarily for such organizations as the weekends.) United Way of Illinois and the Family Ser- Mr. Davis is home between the 6 and 10 vice Association of American to the one p.m. newscasts for dinner with his three job that does net him a paycheck -news "very self -sufficient children," ages 12, 13 director of wctA(rv) Champaign, and 15. Once a week, on a rotation, one of he's "glad this one is over." This one his children accompanies him back to the being his past year of service as president - newsroom for the 10 o'clock show. elect of the Radio Television News Direc- Mr. Davis, who takes this all very tors Association. calmly, says he "never started out to be a Mr. Davis will make the transition this journalist." He, in fact, was once headed week up to the presidency of the 1,820- for the ministry, then opted for the Paul Mark Davis president, Radio Television member RINDA at its annual meeting, - "glamour part" of radio -an announcer's News Directors Association, and news director, Wednesday through Friday at the Atlanta job. He had begun on -air work at age 15 WCIA(TV) Champaign, Ill.; b. Effingham county, Hilton. (his voice still has that radio -announcer's III., Dec. 21,1938; BA, radio and television, In a way, it's an anticlimax. He'll be a University of Illinois; announcer, touch), and he later toyed with the idea of "lame duck," he says; "the hard part of WCRA(AM) Effingham, 1953 -55; announcer, combining preaching and radio-TV in a the work is over." He's spent the past year WLEX(AM) Lexington, Ky, 1957-58; reporter- broadcasting ministry. But in 1960 WCIA planning and organizing the convention anchor, KWTX -AM -TV Waco, Tex., 1959 -60; talked him away from Baylor University program, cajoling speakers and panelists anchor -reporter, WCIA, 1960; present post, and part -time work at local KWTX -AM -Tv into attending, making sure there are suffi- 1967; m. Marilynne Bohne, Aug. 26, 1961; Waco, Tex., with the lure of full -time on- cient rooms at the inns for the estimated children -Paul M., 15; G. Stokes, 13; Marinell air work. He's been at WCIA since. 1,000 people who will be attending. K., 12. Increasingly, Mr. Davis suggests -and He might be relieved that the job is worries -his job and that of news director nearly done (it's not quite over; walkie- colleagues across the country has come to talkie in hand, he'll be floor-managing the Mr. Davis. One of his latest alignments: embrace many more duties than the title Atlanta proceedings until the final ban- the White House Conference in Illinois for describes. "We've got a lot of people with quet Friday night when the current presi- Libraries and Information Services. "I got terrific journalistic instincts," he says, dent, Ernie Schultz of KTVYITVI on that just to see how White House con- "but they're busy doing budgets" He Oklahoma City, passes on the gavel), but ferences work, and also to learn something winces at the thought, but says "the ex- by no means did Mr. Davis not derive about how libraries are doing on computer ecutive producers and the assignment edi- satisfaction from it. "I really enjoy organi- conversion of information - because even- tors are running the newsrooms ... You zational kinds of things :' he says. "I enjoy tually the news business is going to have could probably have news directors who making systems work." more and more of that." don't know much about journalism." One of the systems he's made work is Mr. Davis also doesn't do all this joining Which isn't to say that he or the rest of RTNDA's financial accounts. Mr. Davis to fill in the odd hours of his time. RINDA will button their collective col- was the organization's treasurer three A journalist who terms himself "a dying lars, tighten their ties and head back to years ago, and in his report to the mem- breed -a news director who's still on the school for MBA degrees. bership at its convention in Miami Beach, air," Mr. Davis is in the office at 9 most Surveys of RTNDA membership needs he talked of fiscal controls, fiscal projec- mornings, and his last act of the day is to find that news directors are, however, tions, modifications of the charts of ac- anchor the station's 10 p.m. news, a show "very heavy on administrative training." counts, long-term cash -flow analysis and that consistently runs 40's shares in the Mr. Davis hopes the conference he has improving earnings on securities. central time zone Champaign- Decatur- planned for this week will help some in A certified public accountant in the Springfield market. He also anchors the 6 that area and he also hopes that future guise of a newsman? No, says Mr. Davis, p.m. newscast, and the station airs a noon- RINDA goals, which as president he will he's picked up his business- administration time news program. All are half hours. be involved in formulating, include some skills in social services. An almost com- He puts on all that news with the help of sort of "continuing education" for news pulsive volunteer, he was chairman of the a staff of eight photographers who man directors. program planning and budgeting commit- four Ikegami ENG cameras plus film If Mr. Davis himself isn't seeking out tee and later treasurer of the National units, 19 reporters and an executive pro- his own "continuing education," he is at Family Service Association of America (a ducer and assignments editor on whom least continuing a tradition in his family. standard-setting advocate association for Mr. Davis relies heavily. "Really a good His mother, Zona Davis, recently retired family counseling and crisis intervention staff and back -up people," says their boss. after 29 years as news director of services) and also served as planning The station currently has no mobile -live WCRA(AM) Effingham, Ill. chairman for, among other organizations, capability and is "looking into it" -but Mr. Davis, a good son, says he "learned the Boys' Club of Champaign county, very carefully, because of the cost of more about journalism from my mother United Way of Champaign and United covering its wide -ranging market. than I did from J school." Mrs. Davis, a Way of Illinois. But Mr. Davis calls his organizational good mother, says that when her offspring It's not all altruism. "I join groups quite talents into play in covering it all. is on the air (and she watches every day) often to learn something from them," says And then he goes home (after the 6 "everybody feels he's theirs."

Broadcasting Sep 18, 1978 105 EditorialsE

One man, one vote broadcast, the networks have every right to use only their own staffs' work if they wish. In the ordinary course of events, the party in power feels it has Newspapers and news magazines may or may not accept articles won the right to call the plays. But even a politically oriented Con- by freelancers. Many do not. That is their right, and if any gress long ago saw fit to establish independent agencies that freelancer has challenged it in court, or anywhere else, we have would, in the full sense of the term, be independent. not heard of it. The networks buy almost all of their entertain- It created agencies like the FCC and the Federal Trade Corn- ment programing, having been virtually excluded from the arena mission in its own image -as bipartisan regulatory and quasi - by a hostile antitrust environment. But in public affairs and docu- judicial agencies. Each was given an odd number of members - mentaries as well as in straight news they must be free to choose seven for the FCC and five for the FTC. The party in power could from sources they know and trust, even if that means everything have no more than the bare majority, meaning four for the FCC will be done in- house. and three for the FTC. Once in office, each commissioner is Having said this, we must add that we think the networks have sworn to vote his conscience, and not his party label. He is a com- tended to enforce this right too rigidly. The public interest would missioner for the commonweal, not the Democrats or the Repub- not be hurt, and might be better served, if they occasionally ad- licans. ded the works of qualified outsiders, properly safeguarded for The FCC and the FTC, in their own spheres, can whipsaw the purposes of licensee responsibility, to their schedules. But they media. Between them, they try to dictate terms under which should not, in fact cannot, be required to do so, much less ex- broadcasters, advertisers and sometimes their agencies may exist, cluded from the documentary business altogether. The right to not to mention the "unlicensed" media, like newspapers and decide remains with them, even if we -or others -sometimes magazines at the hands of the FTC. disagree with the way they exercise the right. Now Chairmen Charles Ferris of the FCC and Michael Pertschuk of the FTC are making no bones about wanting to con- trol their own majorities. Mr. Pertschuk already has succeeded in getting one new man - Robert Pitofsky, an acknowledged con- Potpourri sumerist. Their two -man tilt is not only antiestablishment but in militant opposition to existing people, projects and practices. And Ten years ago, CBS -owned wBBM -TV Chicago found its license on now Mr. Ferris wants a particular type of non -Democrat to suc- the line because it had broadcast a college student's "pot party." ceed Republican Margita White, who has served conscientiously Allegations had been made that the event had been "staged " -a for two years. He wants a person who will give him the clear ma- charge later inquired into by a House subcommittee. The charges jority he can't always muster among his three Democratic col- proved groundless and the FCC, after much travail, said no out- leagues. right fraud had been perpetrated and issued the license, but only It thus comes as no surprise that a question is being raised, not after chastising CBS for "inadequate management of its news- only by non - Democracts who bridle at unadorned political ploys, men" and forcing the network to run up a big legal bill to combat but by otherwise loyal Democrats who believe in fairness, equity what should have been a routine open- and -shut First Amend- and economy in government: If these agencies are to bloc -vote, ment dismissal. why waste taxpayer money? Why not just let Messrs. Ferris and A few days ago, the Illinois legislature legalized the prescription Pertschuk operate as individuals? and sale of marijuana for specified illnesses. At the FCC, for example, it might be possible to save close to In retrospect, wBBM -TV may be entitled to some sort of citation six -sevenths of the $1,772,000 appropriated as overhead for com- for inspired investigative reporting rather than the left- handed missioners' salaries, their office suites, an average of four top -pay reprimand it received from the FCC in 1969. legal, engineering and executive secretarial assistants, travel, retirement funding and other perquisites. At the five -person FTC (which already duplicates a number of the functions of the Anti- trust Division of the Department of Justice), a four -fifths reduc- tion in commissioner -and -staff overhead would produce savings

of over $ 1 million. Just think: a ball -park saving of $2.5 million in those two agencies alone. President Carter's eager budgeteers might find an appealing economy pitch in making all independent agencies one -man bands.

Critical right of rejection

The independent producers who sued the TV networks last week, seeking to put them out of the documentary business, put their finger on a problem -but not, unfortunately, on its solution. It is easy to understand the frustration these producers feel at being unable, except perhaps in isolated instances, to get the net- Drawn for BR.ADCASTING by Jack Schmidt works to broadcast their work. But it should also be easy to see, it "You know, there are times I'm sorry I agreed to have this seems to us, that as the ones ultimately responsible for what they televised."

Broadcasting Sep 18. 1978 108 SINCE WE WORK WITH STARS ALL THE TIME OUR VIDEO TAPE PRODUCTION FACILITIES HAVE GOT TO BE OUT OF THIS WORLD

THE JEFFERSONS

HOT CITY ONE DAY AT A TIME FORD 75TH ALL IN THEi FAMILY ANNIVERSARY APPLE PIE DIFFERENT STROKES THE SEVENTH SENSE PLEASE STAND BY SOUL TRAIN CROSSWITTS

NAME THAT TUNE MISSING HEIRS IN THE BEGINNING4 JOE & VALERIE CHEAP SHOW

HALLMARKS RETURN ENGAGEMENT

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