Alcoholic Drink Sales in Canada Data

ALCOHOLIC DRINKS IN CANADA - DATAGRAPHICS Country Report | Jun 2017

Market Sizes

Sales of Alcoholic Drinks Sales of Alcoholic Drinks Total Volume - million litres - 2002-2021 % Y-O-Y Growth 2002-2021 3,263 0.8% Forecast Forecast 3,500 4%

3,000 3% 2,500

2% 2,000

1,500 1%

1,000 0% 500

0 -1% 2002 2016 2021 2002 2016 2021

Sales of Alcoholic Drinks by Category Sales of Beer Total Volume - million litres - 2016 Growth Performance Total Volume - million litres - 2002-2021 Click on a Category to update Sales Chart

Beer Forecast 2,403.0 2,500 4% Cider/Perry 48.9 3% 2,000 RTDs/High-Strength Premixes 74.6 2% Y - Spirits 1,500 O - Y

167.4 G

1% r o

Wine w t 569.0 1,000 h 0% -5% 0% 20% 500 ALCOHOLIC DRINKS 3,262.9 CURRENT % CAGR % CAGR -1% YEAR % 2011-2016 2016-2021 GROWTH 0 -2% 2002 2016 2021

Channel Distribution for Alcoholic Drinks % Breakdown 2016 and Point Growth Trend - 2011-2016

0.4% Non-Store Retailing 0.4% Internet Retailing

0% Non-Grocery Specialists 0.6% Mixed Retailers 0.6% Warehouse Clubs

99.6% Store-Based Retailing 76.3% Food/drink/tobacco specialists 0.8% Forecourt Retailers

6.1% Small Grocery Retailers 3.4% Independent Small Grocers

99% Grocery Retailers 12.3% Supermarkets 1.9% Convenience Stores

3.7% Hypermarkets

0.6% Discounters

Increasing Decreasing No change

Competitive Landscape

Company Shares of Alcoholic Drinks Brand Shares of Alcoholic Drinks % Share - Total Volume - 2016 % Share - Total Volume - 2016

Labatt Brewing Co Ltd 33.6% Budweiser 9.5% Molson Canada 25.9% Coors Light 7.1% Sleeman Breweries Ltd 3.7% Molson Canadian 4.6% Constellation Brands Inc 3.6% Bud Light 3.8% Diageo Canada Inc 2.5% Carling 3.6% Andrew Peller Ltd 2.1% Labatt Blue 3.4% Corby Spirit & Wine Ltd 1.3% Lucky Lager 2.1% Moosehead Breweries Ltd 1.0% Corona Extra 1.9% Brick Brewing Co Ltd 0.8% Heineken 1.8% Bacardi Canada Inc 0.7% Labatt 50 1.8% E&J Gallo Winery Canada ... 0.6% Alexander Keith's India ... 1.6% Beam Global Canada Inc 0.5% Molson Dry 1.4% Creemore Springs Brewery... 0.4% Kokanee 1.3% Warsteiner Brauerei Haus... 0.4% Molson Export 1.3% Escalade Inc 0.4% Stella Artois 1.3% Big Rock Brewery Inc 0.4% Molson Canadian 67 1.1% Treasury Wine Estates Ca... 0.4% Lakeport Honey Lager 1.0% Mielzynski Agencies Ltd,... 0.3% Old Style Pilsner 1.0% Familia Zuccardi 0.3% Miller Genuine Draft 0.9% Others 21.0% Others 49.4%

Increasing share Decreasing share No change

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35% L C M S B C B D I A L C W M B B L O

30%

25%

20%

15%

10%

Retail Sales Performance by Company Company Performance vs Market Total Volume - million litres 2016 - % CAGR 2011-2016 % Y-O-Y Growth 2007-2016 Click on company to compare against market Labatt Brewing Co Ltd

1,200 6%

LABATT BREWING CO LTD 1,000 4%

800 2%

600

0% 400

-2% 200

0 -4% -50% 0% 50% 100% 150% 200% 250% 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Alcoholic Drinks Labatt Brewing Co Ltd

70%

60%

50%

40%

30%

20%

10%

0% 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Top 3 Companies Others