ALCOHOLIC DRINKS IN CANADA - DATAGRAPHICS Country Report | Jun 2017 Market Sizes Sales of Alcoholic Drinks Sales of Alcoholic Drinks Total Volume - million litres - 2002-2021 % Y-O-Y Growth 2002-2021 3,263 0.8% Forecast Forecast 3,500 4% 3,000 3% 2,500 2% 2,000 1,500 1% 1,000 0% 500 0 -1% 2002 2016 2021 2002 2016 2021 Sales of Alcoholic Drinks by Category Sales of Beer Total Volume - million litres - 2016 Growth Performance Total Volume - million litres - 2002-2021 Click on a Category to update Sales Chart Beer Forecast 2,403.0 2,500 4% Cider/Perry 48.9 3% 2,000 RTDs/High-Strength Premixes 74.6 2% Y - Spirits 1,500 O - Y 167.4 G 1% r o Wine w t 569.0 1,000 h 0% -5% 0% 20% 500 ALCOHOLIC DRINKS 3,262.9 CURRENT % CAGR % CAGR -1% YEAR % 2011-2016 2016-2021 GROWTH 0 -2% 2002 2016 2021 © Euromonitor Internaonal 2018 Page 1 of 4 Distribution Channel Distribution for Alcoholic Drinks % Breakdown 2016 and Point Growth Trend - 2011-2016 0.4% Non-Store Retailing 0.4% Internet Retailing 0% Non-Grocery Specialists 0.6% Mixed Retailers 0.6% Warehouse Clubs 99.6% Store-Based Retailing 76.3% Food/drink/tobacco specialists 0.8% Forecourt Retailers 6.1% Small Grocery Retailers 3.4% Independent Small Grocers 99% Grocery Retailers 12.3% Supermarkets 1.9% Convenience Stores 3.7% Hypermarkets 0.6% Discounters Increasing Decreasing No change Competitive Landscape Company Shares of Alcoholic Drinks Brand Shares of Alcoholic Drinks % Share - Total Volume - 2016 % Share - Total Volume - 2016 Labatt Brewing Co Ltd 33.6% Budweiser 9.5% Molson Canada 25.9% Coors Light 7.1% Sleeman Breweries Ltd 3.7% Molson Canadian 4.6% Constellation Brands Inc 3.6% Bud Light 3.8% Diageo Canada Inc 2.5% Carling 3.6% Andrew Peller Ltd 2.1% Labatt Blue 3.4% Corby Spirit & Wine Ltd 1.3% Lucky Lager 2.1% Moosehead Breweries Ltd 1.0% Corona Extra 1.9% Brick Brewing Co Ltd 0.8% Heineken 1.8% Bacardi Canada Inc 0.7% Labatt 50 1.8% E&J Gallo Winery Canada ... 0.6% Alexander Keith's India ... 1.6% Beam Global Canada Inc 0.5% Molson Dry 1.4% Creemore Springs Brewery... 0.4% Kokanee 1.3% Warsteiner Brauerei Haus... 0.4% Molson Export 1.3% Escalade Inc 0.4% Stella Artois 1.3% Big Rock Brewery Inc 0.4% Molson Canadian 67 1.1% Treasury Wine Estates Ca... 0.4% Lakeport Honey Lager 1.0% Mielzynski Agencies Ltd,... 0.3% Old Style Pilsner 1.0% Familia Zuccardi 0.3% Miller Genuine Draft 0.9% Others 21.0% Others 49.4% Increasing share Decreasing share No change © Euromonitor Internaonal 2018 Page 2 of 4 Company Share Performance in Alcoholic Drinks % Share - Total Volume - 2007-2016 o a C a g d r g d n & n d d a e i t t n a l t o n i L L l i d i w n c t r a e a w e s s a i n a C P e r e e e I l C p d n i i r l t h B n S r r s a w L o B s e e t o e e t r t d d e y e s e m k t s s r e a n g b w w l o L e n c n d r h b e a a i e i o c o e d d t i o r o r n o r r l a t t n 35% L C M S B C B D I A L C W M B B L O 30% 25% 20% 15% 10% 5% 0% Retail Sales Performance by Company Company Performance vs Market Total Volume - million litres 2016 - % CAGR 2011-2016 % Y-O-Y Growth 2007-2016 Click on company to compare against market Labatt Brewing Co Ltd 1,200 6% LABATT BREWING CO LTD 1,000 4% 800 2% 600 0% 400 -2% 200 0 -4% -50% 0% 50% 100% 150% 200% 250% 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Alcoholic Drinks Labatt Brewing Co Ltd © Euromonitor Internaonal 2018 Page 3 of 4 Market Concentration of Alcoholic Drinks by Company % Share - Total Volume - 2016 70% 60% 50% 40% 30% 20% 10% 0% 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Top 3 Companies Others © Euromonitor Internaonal 2018 Page 4 of 4.