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78Th Annual Convention and Trade Show Edition Special Convention & Trade Show Issue · October 2015 THE ROUTE Message From the Chairman and the President: Welcome to Las Vegas! elcome to NBWA’s 78th Annual Convention and Trade Show! We Whope you will enjoy this newsletter’s look at the activities of your association since NBWA’s Legislative Conference. While we are gathered here in Las Vegas, NBWA is excited to bring you a program packed with great speakers, 23 education seminars and a two-day Trade Show filled with more than 275 exhibitors featuring innovative products and services to help your business. Monday’s general session program will feature a “Four Under 40” panel of next generation leaders who will share their thoughts on the future of the beer industry, including Jay Ducote, Food Network Star finalist and founder of Bite and Booze; Daniel “D.H.” Harrison, co-owner and gen- eral manager of Country Boy Brewing; Ryan Lake, vice president at First Beverage Group; and Kurt Strickmaker, president and Better Beer Guy at BountyBev. Additionally, Captain Chesley B. “Sully” Sullenberger, the heroic pilot who landed a plane filled with passengers safely in the Hudson River, will share his inspirational story and discuss the value of planning, leadership and focus to help prepare for disruptions of any kind – whether in business or in personal life. On Tuesday, Jayson Street, “The White Hat Hacker,” will describe what security hacks are doing to access your per- sonal and financial information and what you can do to protect your family and your business. We’ll also hear from a panel of brewery industry leaders, including Ronald den Elzen, president and CEO of Heineken USA; Ken Grossman, founder of Sierra Nevada Brewing Co.; Bill Hackett, president of Constellation Brands Beer Division; Gavin Hattersley, CEO of MillerCoors LLC; and João Castro Neves, president North America for Anheuser-Busch InBev. And Candy Crowley, former chief political correspondent for CNN, will describe the current political environment and the issues that will take center stage in the upcoming presidential elections. We encourage you take full advantage of all this convention has to offer. Be sure to stay connected and engaged. Download NBWA’s convention app, tune in to NBWA-TV and join the conversation on social media using #NBWAVegas. Thanks for all you do for this great industry! Eric Best Craig Purser 2014-2015 NBWA Chairman NBWA President & CEO Meet NBWA’s Incoming Chairman of the Board Travis Markstein President Markstein Beverage Co. San Marcos, California he Marksteins began distributing In the early 1970s, the three broth- Tbeer in California just six months ers split up the companies, but Adolph before Prohibition. For the next 14 and his three sons stayed in the beer years, Albert Markstein, Sr. sold malt business. Steve Markstein moved to syrup, near beer and soda pop from his Sacramento in 1971 and managed the house with a horse and wagon to make fast growing Markstein Beverage Co. ends meet. of Sacramento. In 1934, In 1988, Ken traded the Oakland the company business for an Anheuser-Busch dis- returned to tributorship in Northern San Diego selling beer County and moved his family and the from the company south. Golden West The fourth generation of Marksteins Brewing entered the family business in the Company 1990s. Today, Travis Markstein is the and, for the next 10 years, Albert and president of Markstein Beverage Co. in his three sons – Adolph, Al and Walter San Marcos, California, and his brother – worked together to grow the business Hayden Markstein is president of until Albert’s death in 1944. Markstein Beverage Co. of Sacramento. Continuing the business in their Between the two companies, the father’s footsteps, the three broth- Marksteins now sell more than 16 Action Committee before being elected ers acquired a distribution agreement million cases of Anheuser-Busch, secretary, treasurer and vice chairman. from the Rainier Brewing Company Constellation, Sierra Nevada and other “In his years of service as a state direc- in 1947. In 1951, they added Olympia craft beers annually and provide qual- tor for California and in every elected and, in 1953, they added Anheuser- ity jobs to nearly 500 highly motivated officer position, Travis has proven to Busch and changed the name to employees. be a dedicated and results-oriented Markstein Beverage Co. Over the The Markstein family knows the leader,” NBWA President & CEO next two decades, they operated nearly value of building strong relationships, Craig Purser said. “In 2012, he became a dozen different companies and sold participating in the political process the first chairman of the NBWA PAC many brands of beer including Pabst, and working with fellow distributors to break the $2 million mark – which Falstaff, Hamm’s, Heineken, Red Cap on policy issues. Nearly 70 years ago, was a significant achievement to ensure Ale, Blatz, Lucky Lager and Brew 102. the Markstein family helped estab- that NBWA continues to maintain a lish the California Beer and Beverage top-tier PAC for years to come. He also Distributors. Since then, every gen- believes in engaging members, working eration of the Markstein family has with state associations and investing in continued the family tradition of lead- the next generation.” ership and engagement. Markstein holds an MBA and MFA Travis Markstein has served on from UCLA and a B.A. in English from NBWA’s Board of Directors since 2008, UC Santa Barbara. He lives in Rancho chairing the Innovation & Technology Santa Fe with his wife, Juliet, and their Committee and the NBWA Political two sons, Conrad and Cameron. NBWA Honors Bob Archer With 2015 Life Service Award he NBWA Life Since 2001, Archer TService Award is has served as president given to beer distribu- and CEO of Blue Ridge tors who have dedicated Beverage Company, a a lifetime of service to family-owned and the industry, community –operated business Bob and Jim Archer With Kelsey Ginn, and fellow distributors. with locations in the First Recipient of the Archer Family This year, NBWA hon- Salem, Waynesboro, Scholarship ors Bob Archer, president Lynchburg, Abingdon and CEO of Blue Ridge and South Boston, Before working in the family busi- Beverage Company in Bob Archer at Blue Ridge Virginia. ness, Archer joined the U.S. Army in Beverage Company Virginia. He runs the com- 1969 and served as an officer with the Archer has dedi- pany alongside several 82nd Airborne Division. He also served cated more than 10 years of service family members, including his mother, in Vietnam with the 22nd Replacement on NBWA’s Board of Directors and Regine, and his brothers and sisters, Battalion until 1972. During his ser- held every elected position, serving as who all play a critical role in the busi- vice, he attained the rank of colonel. chairman of the NBWA Board from ness – Nancy Doucette, Jim Archer, Paul In 1999, Archer retired from the U.S. 2012-2013. Archer, Evelyn Hunt and Jackie Archer. Army Reserves and the Selective The first NBWA convention that Although the company began as a Service System after 30 years of mili- Archer attended was held in Chicago business in 1938, the Archer family has tary service. in 1973. Archer recalled, “At that con- led Blue Ridge since 1959 when James He has participated in numerous local vention, I never in my wildest dreams Archer and his wife Regine purchased charities and community organizations imagined I would serve as NBWA the company. After James Archer throughout his career, including those chairman.” passed away in 1972, Regine stepped benefiting the military and their fam- During his time as NBWA’s chair- in as president. This move was especially ilies. Archer also is involved with the man of the Board, Archer stressed significant given the small amount of Lewis-Gale Medical Center, Virginia member engagement as the secret to women in the beer distribution industry Chamber of Commerce, Virginia the continued relevance and future suc- at the time. Today, she still comes to the Tech Foundation, Virginia Center for cess of NBWA. He has led by example, office each day and serves Blue Ridge as Healthy Communities, the Military devoting countless hours and resources chairman of the board. Family Support Center and the Virginia to the association. Blue Ridge started with 10 employees Veterans Services Foundation. He also and five brands. Today, the distribu- is the former president of the Virginia torship employs 435 individuals and Beer Wholesalers Association. services more than 4,000 retail custom- According to Archer, his family feels ers over a 49-county, 17-city territory strongly that beer distributors must con- with more than 200 brands of beer. Blue tinue to support those communities in Ridge distributes nearly 7 million cases which they do business and that have of beer annually and more than 8.5 mil- made it possible for their businesses to lion total beverage cases. grow and thrive. Archer recognizes the advantages He lives in Salem, Virginia, with that working with his family provide his wife, Sandra, and is a member of not only his business but also the com- the First United Methodist Church. munity. “The one major positive impact They have three children - Michelle A. of the family business model is our abil- Sykes, Lori A. Raible and Jill A. Perez Blue Ridge Beverage Employees Surprise ity to become totally engaged in our – and six grandchildren. Archer With a Contribution to the NBWA communities in both charitable and PAC – From 140 First-Time Participants political perspectives,” he has said. NBWA Recognizes Winner of Third Annual Share Your Story Contest Highlighting Beer Distribution Employees Giglio Distributing Employee Wins Free Trip to NBWA’s 78th Annual Convention and Trade Show BWA’s Third Annual Share Your Enduring Freedom, Wright took NStory contest invited beer distribu- an entry-level position at Giglio tion employees who have never attended Distributing as a route salesman.
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