UNIVERSALISM IN PUBLIC SERVICE MEDIA UNIVERSALISM IN PUBLIC SERVICE ince the start of telephony and later in broadcasting, the pursuit of Suniversal service has legitimated the ownership and operation of media as UNIVERSALISM IN a public trust. Until the 1980s, this principle was the bedrock for the broadcast- ing mission and is still a mandated requirement for public media companies PUBLIC SERVICE MEDIA today. But in practice, the universalism ideal was largely abandoned in the 1980s as media deregulation promised more competition, innovation, and vigorous economic growth. Some of this came true, but at a worrisome cost. Growing distrust in media today is partly rooted in the illusion that more me- dia in more platforms would inevitably ensure better media in all platforms. There is now more of everything on offer except social responsibility. This • collection interrogates the historic universalism mission in public service Lowe Ferrell Medina, & Gregory Philip Savage, Mercedes by Edited broadcasting and explores its contemporary relevance for public service media. Taking a critical perspective on media policy and performance, the volume contributes to a much-needed contemporary reassessment that clarifies the importance of universalism for equity in access and provision, trustworthy content, and inclusive participation in the context of advancing digitalisation and globalisation. The collection situates universalism as an aspirational quest and inspirational pursuit. Researchers and policy makers will RIPE 2019 find the collection valuable for conceptualisation and strategic managers will find it helpful as a principled basis in the pursuit of improved reach and value. Nordicom is a centre for Nordic media research at the University of Gothenburg, supportedNordicom by the is aNordic centre Council for ofNordic Ministers. media The book research has been atpublished the University with of Gothenburg, supportedsupport from by the the University Nordic of Navarra.Council of Ministers. The book has been published with support from the University of Navarra. ISBN 978-91-88855-26-8 NORDICOM Edited by: Philip Savage, Mercedes Medina, & Gregory Ferrell Lowe Ferrell Lowe, G. & Savage, P. (2020). Universalism in public service media: Paradoxes, challenges, and development 9 789188 855268 > in Philip Savage, Mercedes Medina and Gregory Ferrell Lowe (eds.) Universalism in Public Service Media. Göteborg: Nordicom. 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We do this through: Johannes Bjerling, PhD Anne Claesson Nordicom phone: +46 766 18 12 39 phone: +46 31 786 12 16 University of Gothenburg Following and documenting media development in terms of media structure, • [email protected] [email protected] PO Box 713 media ownership, media economy, and media use. SE-405 30 Göteborg • Conducting the annual survey The Media Barometer, which measures the reach of various media forms in Sweden. 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D MEDIA, EXTREMISM AND FREE EXPRESSION MEDIA, EXTREMISM AND FREE EXPRESSION OTHERING • GLOBAL DIVERSITIES TRANSNATIONAL I G THE GLOBAL AUDIENCES OF DANISH TELEVISION DRAMA AUDIENCES OF THE GLOBAL I T TITLE A TRANSNATIONAL OTHERING • GLOBAL DIVERSITIES L M This anthology addresses complex, interconnected issues, such as the rise of extremism and terrorism, diver- E D sity and minority rights, as well as the situation for freedom of expression in eight different countries, most of I INEQUALITIES are the unwanted companions of media and communication. A Digital Media IN Transnational Othering The Global Audiences of Danish Television Drama The Global them with a Muslim majority population. Extremists recruit terrorists through social media, and target minori- E Tradi tional analogue mass media were criticized for creating inequalities by Q ties as well as freedom loving people by utilizing their freedom of expression to threaten the rights of others. U Following the surprising and unprecedented international export of Danish television A This happens not least in countries with a long experience of dictatorship. Journalists face huge challenges Nordicom is financed by the Nordic Council of Ministers, the Swedish Ministry of L being biased, serving hegemonic interests, and accumulating far too much power drama in the early 2010s, this anthology explores the reception of these series among I T when reporting on these issues. The contributors are both academics and journalists, conveying their expe- I E riences from transnational research co-operation as well as reporting from the ground in conflict areas. Thus, global audiences by tracing the travel of the series to seven different countries: Australia, in the hands of mighty industrial conglomerates. Under the digital regime, most S POLICIES AGAINST DIVIDES, DISTRUST AND DISCRIMINATION DISTRUST DIVIDES, POLICIES AGAINST this volume addresses itself to journalism students as well as professional journalists and others who need to Brazil, Denmark, Germany, Japan, Turkey, and the UK. Each contribution differs in terms inequalities survived, and new ones occurred. Knowledge gaps transformed into navigate in a world in which both extremists and authoritarian states may stifle gender and minority rights, as of its theoretical and methodological position and reflects the diverse backgrounds of the Inequalitieswell as the right to report and express oneself freely. researchers and types of data collected. As a whole, the anthology provides insights on digital divides, news journalism is challenged by social networking sites, and – Global Diversities Audiences of global audience research in an age of multi-platform and multi-directional media flows, as Elisabeth Eide, (Dr. Art.) is professor of journalism studies at Oslo Metropolitan University, and has worked TRANSNATIONAL global corporate monopolies outperform national media companies. Algorith- at Oslo and Bergen Universities, as well as Punjab University and Université Panthéon-Assas, Paris. She has well as on the complex nature of contemporary audiences located in different parts of the • Pia Majbritt Jensen & Ushma Chauhan Jacobsen (Eds.) Elisabeth Eide, Kristin Skare Orgeret & Nil Mutluer Orgeret Elisabeth Eide, Kristin Skare world. The anthology offers a novel contribution to research on Danish television drama, mic selection, surveillance, Big Data and the Internet of Things are creating new worked as an academic, writer and journalist, and published a large number of books and research articles DIGITAL MEDIA on conflict journalism; climate journalism; gender and journalism; journalism and diversity and has received OTHERING the international circulation of audiovisual content produced in non-Anglophone contexts, Culture and the University of Gothenburg. Visit our website for more information inequalities which follow traditional patterns of class, gender, wealth and educa- several awards for her work. She has worked and travelled much in South Asia and the Middle East. and the phenomenon of Nordic Noir for both students and scholars. tion. This book revisits old and new media and communication inequalities in Kristin Skare Orgeret, (Dr. Art.) is professor of journalism and media studies at Oslo Metropolitan University, Pia Majbritt