MOIB MINISTRY OF INFORMATION & BROADCASTING NEWSLETTER APRIL EDITION 2020

Associated Press of Shalimar Recording Company Cyber Wing Directorate of Electronic Media & Publications External Publicity Wing

Information Service Academy Pakistan Broadcasting Corporation Pakistan Television Network Press Information Department Internal Publicity Wing

Editor-in-Chief Sub - Editor Ms. Imrana Wazir Mr. Muhammad Saleem Editor Graphics Designer Mr. Hamad Qaiser Mr. Syed Sajid Ali Rizvi Please send your feedback to: [email protected]

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MOIB NEWSLETTER 1 www.moib.gov.pk APRIL EDITION 2020 www.moib.gov.pk

MINISTRY OF INFORMATION AND BROADCASTING

Minister for Information & Broadcasting Senator Syed Shibli Faraz & SAPM on Minister for Information & Broadcasting Senator Syed Shibli Faraz & SAPM on Information Lt. Gen. (R) call on Prime Minister . Information Lt. Gen. (R) Asim Saleem Bajwa were briefed by Secretary I & B & senior officers of the Ministry about the working of various departments. Minister and SAPM for MOIB Briefing to Minister and SAPM Senator Syed Shibli Faraz has been appointed , as Federal Minister for Information and Broadcasting Minister for Information and Broadcasting and Lt. Senator Syed Shibli Faraz and Special Assistant to General (R) Asim Saleem Bajwa has been the Prime Minister for Information and Broadcasting appointed as Special Assistant to the Prime Lt. General (R) Asim Saleem Bajwa visited the Minister (SAPM) on Information and Broadcasting. Ministry of Information to take charge of their Syed Shibli Faraz hails from . offices. Secretary Mr. Akbar Durrani and heads of He is also serving as the leader of the house in the the attached departments of the Ministry briefed the and is a member of public Minister and the SAPM on the affairs of the Ministry accounts committee of National Assembly. and its departments.

Senator Syed Shibli Faraz, Federal Minister for Information & Broadcasting Ministry for Information & Broadcasting presented a communication campaign addressing a press conference in Islamabad. for tracking, testing & quarantine (TTQ) strategy for COVID-19 to National Command & operations Centre. Maiden Press Conference by Minister MOIB MOIB’s Briefing to NCOC Senator Syed Shibli Faraz addressed his maiden Ministry of Information and Broadcasting briefed press conference after taking charge of the Ministry. the National Command and Operations Centre He said that coronavirus is a national problem and (NCOC) about the media and mass communication the nation will not forgive those who will do politics plan about Tracking, Testing and Quarantine (TTQ) around the issue. He said Ehsaas cash programme strategy laid down to fight COVID-19. It highlighted and Langar Khanas are a few steps which reflect the role of media communication and provision of PM Imran Khan’s poor-friendly policies. accurate information to counter the risk of onset of panic. 2 MOIB NEWSLETTER APRIL EDITION 2020 www.moib.gov.pk

INTERNAL PUBLICITY WING

Secretary MOIB Mr. Akbar Durrani & officers of MOIB hosted a farewell event in the honour of retiring officers; Additional Secretary Mr. Zahoor Berlas & DG ISA Ms. Nighat Shah. Farewell to Mr. Zahoor Berlas and Ms. Nighat Shah Additional Secretary Ministry of Information and Broadcasting Mr. Zahoor Berlas and Director General Information Service Academy Ms. Nighat Shah received Farewell from Ministry of Information and Broadcasting after completing their respective illustrious careers.

156th Meeting of PEMRA chaired by the Chairman of the Authority Mr. Muhammad Secretary Information & Broadcasting, Mr. Akbar Durrani , felicitating Saleem Baig. Christian officials on Easter . Rules under RTI Act, 2017 Cabinet has approved the rules under Right to Information, Act 2017 submitted by the Ministry of Information and Broadcasting in April 2020. Sanction of 13 posts In order to strengthen its service delivery and increase efficiency, MOIB has been able to get the approval of 13 sanctioned posts for the Information Commission. Wage Board Award Ministry of Information and Broadcasting has published 8th Wage Board Award on 12th March, 2020. The Award is announced after a lapse of eighteen years and is unanimously agreed and signed by all the members of the Wage Board. The seventh Wage Board Award was announced in 2001 but it was contested in the court of law as it was not unanimously agreed upon by the employers and employees.

MOIB NEWSLETTER 3 APRIL EDITION 2020 www.moib.gov.pk

PRESS INFORMATION DEPARTMENT

Secretary for Ministry of Information & Broadcasting Mr. Akbar Durrani and Principal Information Officer Mr. Tahir Hassan chaired an online conference of PROs. Weekly Video Conference with PROs Amid COVID-19 pandemic PID played the front- line role, despite lockdown. Public Relations Officers (PROs) remained on duty. PIO himself remained in touch with PROs and guided them regarding dissemination of information in crisis situation. Secretary Information and Broadcasting along with Additional Secretary and PIO chaired weekly meetings of PROs using online platform. Secretary Chairs Media Chief Meeting Secretary Information and Broadcasting Mr. Akbar Durrani chairs the meeting of Head of the Departments daily. The purpose of the meeting is to ensure effective communication and implement Participants of Media Chief meeting chaired by Secretary MOIB. projection strategy.

Ms. Shahera Shahid took charge of PID as PIO. PID launched COVID-19 gateway on its website to provide updated information.

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DIRECTORATE OF ELECTRONIC MEDIA AND PUBLICATIONS

Minister for Information & Broadcasting Senator Syed Shibli Faraz during his visit to media monitoring & tracking centre, DEMP observed it’s working environment. Minister for MOIB visited Media Monitoring and Tracking Centre (MMTC) Minister for Information and Broadcasting paid a surprise visit to Media Monitoring and Tracking Centre, DEMP, to see the facilities and motivated the team to work diligently in wake of coronavirus pandemic. It is pertinent to mention here that the MMTC produces about a dozen reports for providing comprehensive feedback on significant initiatives and activities of the government, including Talk Shows Report, Daily Highlight Report, News Tickers/ Collages, Video clips of headlines, Coverage Reports, Ad Tracking, Transcriptions, Special Nature Tasks, Coverage of NCOC and Tiger Force, and COVID-19 related information.

DG DEMP Ms. Imrana Wazir presenting a copy of Mah e Nau’s special issue, Faraz Number The political leaders & the members of the civil society from the Minorities spoke on to Minister for Information & Broadcasting Senator Syed Shibli Faraz. coronavirus pandemic for community mobilization. Mah e Nau: Faraz Number Mobilizing Minorities to Fight COVID-19 Mah e Nau is a literary magazine published by Directorate of Electronic Media and Publications Directorate of Electronic Media and Publications. produces a number of documentaries to mobilize Its publication started in 1948 and DEMP publishes and encourage masses to fight coronavirus special numbers to commemorate the national pandemic. In order to sensitize minorities for the works for poets and authors. On the visit of Minister cause, the political leaders and the members of the for Information and Broadcasting Senator Syed civil society from the Minorities are encouraged to Shibli Faraz to DEMP, Director General Ms. Imrana reach out to their communities to co-operate with Wazir presented him Mah e Nau's Faraz Number. the Government and exercise self-isolation. Their The issue is dedicated to his father. message was amplified by the DEMP Karachi through their media campaign on the Pandemic.

MOIB NEWSLETTER 5 APRIL EDITION 2020 www.moib.gov.pk

Media Monitoring and Tracking Centre (MMTC) actively following COVID-19 Communication Strategy In connection with COVID-19, Media Monitoring and Tracking Centre collects information and facts related to COVID- 19 and prepares COVID-19 coverage reports. Through a WhatsApp group focal persons from different departments share t h e i r r e s p e c t i v e a c t i o n s . D E M P monitoring team manages individual r e p o r t s f o r t h e p r e p a r a t i o n o f consolidated departmental performance report. Day to day data and reports are DG DEMP Ms. Imrana Wazir engaged team of MMTC for effective communication & feedback strategy to implement NCOC agenda. shared with NCOC. POSTERS DESIGNED BY DEMP

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EXTERNAL PUBLICITY WING

Pakistan's Prime Minister is leading the fight against Selection of Press Officers of EP Wing. COVID-19 From Muneer Ahmad, First Secretary MOIB finalized selection process of press (Press), Pakistan High Commission, London. officers for posting in major world capitals. It “We are appalled by The Financial Times story entitled includes Ms. Imrana Wazir as Press ‘Pakistan's Imran Khan sidelined by military during Minister, New Delhi, Ms. Ambreen Gul coronavirus outbreak’ on April 25, being factually incorrect. Shahid as Press Counselor, Tehran, Mr. The prime minister has been personally leading the Hamid Raza Wattoo, Ottawa, Dr. Mariam national response to combat COVID-19 from day one, Sheikh, UN, New York, Mr. Danyal Gillani, contrary to the assertion made by contributors to the FT's Paris, Mr. Muhammad Saleem, Singapore, story. The government is paying Rs12,000 ($75) to each Ms. Shazia Siraj, Dubai, Mr. Dawood household and so far 5.4m families have benefitted. The Ehtasham, Brussels, Mr. Tahir Nawaz, initial target is 12m families. The story does not say a single Kabul, Mr. Farrukh Rafiq, Tokyo, Mr. Hamza word about all the positive work done so far. To attach Gillani, Jeddah, Mr. Fasih Ullah, Dhaka, Ms. negative connotations to the Pakistan military's support for Maliha Shahid, Press Attaché, Washington the government in fighting the COVID-19 scourge is a D.C, Mr. Faisal Ilyas, Cairo,Ms. Kalsoom malicious attempt and hence deplorable in a situation Qaiser, Colombo, Mr. Jamil Ahmed, New where humanity is suffering”. Mr. Muneer Ahmad First Delhi, and Ms. Saira Raza, Beijing. Secretary (Press) Pakistan High Commission London, UK.

Ms. Imrana Wazir Ms. Ambreen Gul Shahid Mr. Hamid Raza Khan Dr. Maryam Sheikh Mr. Daniyal Galani Mr. Muhammad Saleem Mr. Shazia Siraj Mr. Daood Ehtisham

Mr. Tahir Nawaz Mr. Farrukh Rafiq Mr. Hamza Gillani Mr. Fasih Ullah Ms. Maliha Shahid Mr. Faisal Ilyas Ms. Kalsoom Qaisesr Mr. Jamil Ahmed Ms. Saira Raza

MOIB NEWSLETTER 7 APRIL EDITION 2020 www.moib.gov.pk

CYBER WING

Officers of Ministry of Information & Broadcasting at the launching of video conferencing facility developed by Cyber Wing of the Ministry. Video Conference Facility at MOIB To effectively maintain social distancing during the pandemic, MOIB has launched a video conferencing facility at the Ministry. It is an efficient and safe way of doing official business. It not only connects officials based in foreign countries but it also connects regional offices with the Ministry; in real time.

Social Media Campaign by Cyber Wing Cyber Wing has been actively campaigning to spread awareness about the SOPs related to health sector and retail shops during coronavirus pandemic. Effective communication is the key element of the strategy to fight the pandemic.

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INFORMATION SERVICES ACADEMY

Secretary MOIB Mr. Akbar Durrani, Additional Secretary Mr. Zahoor Berlas, & DG Secretary MOIB Mr. Akbar Durrani distributing certificates to the Probationers of ISA Ms. Samina Farzin with officers of ISA & Probationers. 36th specialized training programme. Passing Out Ceremony of 36th Specialized Training Programme The event marked an official conclusion of the 36th STP and was attended by retired and senior officers of Information Group along with permanent and visiting faculty of ISA. Mr. Akbar Durrani, Secretary MOIB was the Chief Guest on the occasion. Workshop on The Art of Data Visualization A one day workshop was conducted at ISA by Dr. Zahid Asghar, an expert in the field of Data Visualization. Participants consisted of Senior and Mid-level leaders in agencies and departments of g o v e r n m e n t w i t h r e s p o n s i b i l i t i e s f o r Communications; Media; Corporate Affairs; Marketing and Public Relations. The workshop was designed to equip participants with strategies on effectively leveraging a multi-pronged approach towards engaging key stakeholders while performing the advocacy and outreach function.

National Expert Meeting on New Challenges in Media Training ISA organized a two days National Experts meeting on New Challenges in Media Training in collaboration with Islamic Educational, Scientific and Cultural Organization (ISESCO) and PNCU. 50 + participants from across Pakistan attended the event. Mr. Sajid Yoosufani Secretary M/O Federal Education and Professional Training was the Chief Guest at the Inaugural session.

Key note speakers addressed the conference at Information Services Academy on the topic of "TWO DAY NATIONAL EXPERTS MEETING ON NEW CHALLENGES IN MEDIA TRAINING”.

MOIB NEWSLETTER 9 APRIL EDITION 2020 www.moib.gov.pk

PAKISTAN TELEVISION CORPORATION Ertugrul Ghazi P a k i s t a n Te l e v i s i o n launched the Blockbuster Turkish historical saga – ‘Ertugrul Ghazi’, with d u b b i n g f r o m 1 s t o f Ramazan for its viewers every day at 7:55pm. Ertugrul Ghazi is an epic story of a Muslim Brave h e a r t w h o f o u g h t t o strengthen Islam and became the founder of the Great Ottoman Empire in the 13th Century. PTV received massive and overwhelming response from every nook and corner of the country and abroad upon the start of this masterpiece adapted from historical characters and events. On the day of its launch, PTV’s official hashtag #ErtugrulUrduPTV was the top trend on Twitter Pakistan for 5 consecutive hours. PTV, in collaboration with TRT has also created a d e d i c a t e d Yo u T u b e C h a n n e l n a m e d T R T Ertugrul by PTV, where they will be able to watch all the televised episodes of Ertugrul Ghazi in HD Quality.

Mera Ghar Meri Jannat ‘Mera Ghar Meri Jannat’ is PTV’s Live transmission platform on PTV News, that calls for people to stay indoors, under which PTV is also creating messages for people suggesting various activities to perform while staying at home.

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Golden Archive Tele School PTV’s initiative of creating a dedicated daily slot of A historical milestone towards the development of PTV Gold featuring its golden archives has Education in the country is the recent launch of received immense appreciation and feedback from Education based channel, Tele school by PTV. In all corners. PTV has televised three blockbusters partnership with Ministry of Education and so far Tanhaiyan, Un-Kahi and Dhoop Kinare. PTV Professional Training, PTV managed to make Tele Gold has not only triggered nostalgia for those who school a reality from scratch in a record time. Due to have seen these legendary dramas in yesteryears the closure of educational institutes across the but has also provided an opportunity for the country, it was a need of the hour to provide younger generation to witness these iconic students with education at their doorstep. productions of PTV.

Ramzan Transmissions Pakistan Television always strives to make Ramazan special for its viewers through its devout Sehr and Iftar transmissions, without any commercial interruptions, with it’s traditional gravitas. This time also, PTV is presenting ‘Ramazan Pakistan’ its special Iftar Transmission hosted by Ahson Khan and Sehr transmission conducted by Junaid Iqbal. Fulfilling its responsibility as a State Broadcaster PTV once again took the lead by launching live telecast of Taraweeh for its viewers from Shah Faisal Mosque Islamabad so the people can offer Taraweeh in the safety of their homes with PTV.

MOIB NEWSLETTER 11 APRIL EDITION 2020 www.moib.gov.pk

PAKISTAN BROADCASTING CORPORATION

President AJK Sardar Masood Khan participating in program “Rabta in Radio Pakistan”. Rabta Programme on Radio Pakistan In the exclusive, interactive program “Rabta” broadcast daily from 10:00 AM to 11:00 AM, the Special Assistant to the Prime Minister on Poverty Alleviation and Social Safety, Dr. Sania Nishtar, along with specialist doctors, responded to the live telephone calls and SMS received from listeners all over the country. More than 30 telephone calls and three thousand SMS were received during one hour long program in a single day. The programme created awareness about the precautions needed for prevention of coronavirus and provided information to the needy about Ehsaas Cash Programme.

Up-gradation work to develop a State of the Art Studio is in progress at Radio Deputy Speaker National Assembly Mr. giving his view on COVID-19 Station, Multan. issue at Radio Pakistan. ASSOCIATED PRESS OF PAKISTAN APP Gone Virtual The Associated Press of Pakistan, for the first time in its history operated virtually, without the presence of even a single reporter, editor, photographer at any of its premises and yet captured space in the news media. Keeping in view the evolving situation an initial meeting was held on March 4 to review the situation and set the future course of action. With an objective to ensure that there was no disruption in the news services at any cost. Under a very comprehensive automated evaluation system, the performance of all reporters, editors and photographers was made available at a click, putting to rest the fears that staff at home will not be able to perform. 12 MOIB NEWSLETTER