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Leisure Opportunities 2Nd November 2010 leisure health club sport spa hospitality tourism attractions museums property www.leisureopportunities.co.uk JOBS START ON PAGE 21 Issue No 540 £2.00 news & jobs updated daily online 2 November - 15 November 2010 Circulation 23,035 (July 07 – June 08) Madonna to launch health club chain with US partner By Tom Walker Brazil, Argentina and across Europe and Asia. Madonna is teaming with the The new health club chain is founder of the US health club named after Madonna's 11th chain 24 Hour Fitness to launch studio album – her latest – her own chain of fitness clubs. also called Hard Candy, which The project is a joint venture was launched in 2008. WIKIPEDIA – named New Evolution / 24 Hour Fitness is one of the Ventures – between Madonna, world's largest privately her manager Guy Oseary and HANKBONE owned and operated fitness S Mark Mastrov, the founder of AVID center chains – when mea- the 24 Hour Fitness chain. : D sured by number of members. MAGE The chain – to be called I In the number of clubs, it is Hard Candy Fitness – will The "Queen of Pop" will lend her name to the new joint venture the world's third largest, launch in New Mexico next trailing only Gold's Gym and month with a 9,144sq m club, ment inspired by Madonna's input on every detail including UK-based Fitness First. which will feature zumba, yoga vision and high standards of music, space, light and other 24 Hour Fitness is currently and cardio-kickboxing classes. what the ideal gym would be. design cues. Madonna's touch owned by Forstmann Little & Mark Mastrov, chair of New "Hard Candy Fitness will be a will be everywhere." Company. which acquired the Evolution Ventures, said: "Our reflection of Madonna's point There are also plans in place business in 2005 for an goal is to create an environ- of view and will reflect her to open 10 more sites in Russia, undisclosed sum. Gym Box unveils flagship club in Shepherd's Bush 3D boost for London-based operator opens 19,650sq ft facility at Westfield shopping centre Cineworld sites Cineworld has posted an By Tom Walker Escape equipment – including 8.5 per cent increase in TRX suspension training, revenues during the 42 London-based health club handweights, racks, steps, weeks to 21 October, with operator Gym Box has opened decks and punch bags. a number of successful 3D its new 19,650sq ft (1,800sq Richard Hilton, managing films pulling in audiences m) flagship gym on the upper director of Gym Box, said: When compared with level of the Westfield shopping "Gym Box Westfield will be our the same period in 2009, centre in Shepherd's Bush. most exciting offer to date. box office and retail Facilities at the club include a "The club design will be revenues grew by 8.3 and 100-station cardiovascular area contemporary, exciting and 1.5 per cent respectively. supplied by Life Fitness, along Westfield's new Gym Box club original and will accentuate the According to the cinema with an indoor sprint track, an boasts a 100-station cv area natural daylight and spectacu- operator, films such as Olympic-size boxing ring and lar views of London." Toy Story 3 and Shrek one of the capital's largest free exercise classes at its multi-use Gym Box currently operates Forever during the second weights areas. studios, which were kitted out a further three health clubs in half of the year helped The facility will also provide by Escape Fitness to provide a Central London: Covent Garden, drive up attendances. a selection of more than 100 mix of Reebok professional and Bank and Holborn. OFFICIAL OFFICIAL OFFICIAL RECRUITMENT RECRUITMENT MEMBER AND TRAINING Read Leisure Opportunities online MAGAZINE OF: BENEFIT OF: SERVICE OF AALARA: www.leisureopportunities.com/digital LEISURE OPPORTUNITIES news & jobs at www.leisureopportunities.co.uk CONTACTS GO Curves initiative results published THE LEISURE MEDIA COMPANY FIA's six-week programme helps to increase physical activity among teenage girls Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK By Pete Hayman Tel: +44 (0)1462 431385 Fax: +44 (0)1462 433909 More than half of the teenage e-mail: please use contacts' girls who took part in the [email protected] Fitness Industry Association's Subscriptions (FIA) GO Curves programme Julie Albone 01462 471915 were doing more than the [email protected] recommended five weekly Editor 30-minute sessions of exercise Liz Terry 01462 431385 by the end of the scheme. The free-to-join six-week Managing Editor initiative was aimed at 15 to Tom Walker 01462 471934 16-year-old girls and was Journalists designed to increase physical The free weekly exercise initiative was aimed at teenage girls Pete Hayman 01462 471938 activity to recommended levels. Martin Nash 01462 471933 GO Curves consisted of a out of ten participants reported Curves' international wellness Sarah Todd 01462 471927 weekly one-hour session, which increased confidence levels and director Niki Keene, said: "We Designer comprised 30 minutes of said they would continue after chose not to weigh and Ed Gallagher 01905 20198 strength and resistance training the programme came to a close. measure the students as part of Internet and 30 minutes of education. A quarter of girls admitted to the programme but instead to Dean Fox 01462 471900 Of the 200 students who feeling more confident when focus on attitudes, behaviours, Tim Nash 01462 471917 took part, less than 60 per cent exercising in an all-girl group healthy eating and exercise. It's Sales Team Manager wanted to do something about and others believed making not just about looks and size, Annie Lovell 01462 471901 their fitness before the scheme. exercise fun and interactive was which is all too much of a focus Account Managers By the end of the course, nine the reason for their motivation. for this age group." Recruitment, training, tenders Paul Thorman 01462 471904 Simon Hinksman 01462 471905 Heritage 'one of the biggest drivers of tourism' Emma Matthews 01462 471907 Sarah Gibbs 01462 471929 By Pete Hayman GHK was also commissioned Property desk by English Heritage, along with Simon Hinksman 01462 471905 A new report has outlined the the National Trust, to help Spa Opportunities economic importance of the compile the study. It found that Emma Matthews 01462 471907 heritage industry in England, investment in 72 sites had Financial Controller which helps drive up visitor resulted in additional spend in Sue Davis 01395 519398 numbers and create new jobs. regional economies of £197m Financial Administrator Among the findings of the and the creation of 3,600 jobs. Denise Gildea 01462 471930 ninth annual Heritage Counts English Heritage chair study is that every £1 spent on Baroness Andrews said: "These Circulation Manager England's historic environment results show heritage is one of Michael Emmerson 01462 471932 generates an additional £1.60 the biggest drivers of tourism To subscribe to Leisure Opportunities, for local and regional econo- Report: England's heritage is in the UK; it helps to attract log on to www.leisuresubs.com email: [email protected] mies over a 10-year period. an important economic driver new businesses and residents to tel +44 (0)1462 471913 fax +44 (0)1462 433909. Annual subscription rates are UK £31, The report also found that an area and contributes to Europe £41, Rest of world £62, students UK £16. Leisure Opportunities is published fortnightly by investment in historic visitor heritage also increases a town economic growth. The Leisure Media Company Limited, Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK and is dis- attractions generates an extra or city's popularity with visitors "Investing in heritage is not a tributed in the USA by SPP, 75 Aberdeen Road, Emigsville, PA 17318-0437. Periodicals postage paid @ £1.70 for local economies over and businesses. luxury. It makes sound econom- Manchester, PA POSTMASTER Send US address changes to Leisure Opportunities, c/o PO Box 437,Emigsville, the course of a decade, while A comparison of two areas in ic sense. The heritage sector PA 17318-0437. The views expressed in print are those of the author also helping to create employ- Brighton – one historic, the provides a life-line for the and do not necessarily represent those of the publish- er The Leisure Media Company Limited. ment in an area. other not – revealed that three nation's past. Heritage is the All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmit- Evidence compiled by Locum times as many shop units within very thing that makes England ted in any form or by means, electronic, mechanical, photocopying, recorded or otherwise without the Destination Consulting and the historic area were occupied, special in the eyes of the world prior permission of the copyright holder. Printed by Warners Midland plc. AMION Consulting on behalf of compared with its main high and can help to underpin the ©The Leisure Media Company Limited 2010 ISSN 0952/8210 English Heritage found that street shopping district. economic recovery." 2 Read Leisure Opportunities online www.leisureopportunities.com/digital © Cybertrek 2010 news & jobs updatednews & dailyjobs at www.leisureopportunities.co.uk Olympic 'wake-up call' for UK businesses IN THIS ISSUE Deloitte urges companies to maximise the commercial benefi ts of the 2012 Games 04 HEALTH & FITNESS By Pete Hayman Pure Gym to expand Deloitte has urged UK business Fit4less opens in London to 'wake up' to the economic benefi ts that will be generated as a result of the hosting of the 06 SPORT London 2012 Olympics.
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