Oregon Wine Press History (1984–2010)

Oregon Wine Press—then named Oregon Wine Press Calendar—was launched in 1984 by Portland-area natives Richard Hopkins and Elaine Cohen. In 2006, the magazine was bought by News-Register Publishing Co., a family-owned, fourth- generation publishing company, which is located in McMinnville, Ore. From its base in Oregon’s lush Yamhill Valley, OWP continues the long tradition of excellence established by its founders.

Why Choose Oregon Wine Press?

Oregon’s Only. Circulated throughout the Northwest and around the nation, OWP gives advertisers a trusted, proven vehicle to reach Oregon’s most devoted wine enthusiasts and tourists who visit our beautiful wine country.

Monthly Publication. OWP is a monthly magazine, so, unlike quarterly wine magazines in the area, our news and features are fresh and up to date. Advertising on a monthly basis in OWP will provide your company the greatest exposure and will qualify you for a frequency discount.

Editorial Content. OWP serves the entire state of Oregon with well-balanced coverage. Although the majority of wineries are in the Willamette Valley, we aim to bring all of the state’s wine regions into the spotlight.

Growing Circulation. OWP is a free publication at over 600 locations throughout Oregon and across the country, and also is available by paid sub- scription. Monthly distribution ranges from 22,000 to 25,000.

Distinctive Graphic Design. OWP strives for its own distinctive look among its competitors. Our professional team of designers will design and produce your ad without charge. We will work with you to create an instant visual connection with your customers.

Dedication. OWP is committed only to publishing. OWP commands our full attention so you know that our content is impeccable and your advertisement is given the attention and placement it deserves.

Testimonials. As a testament to our work, winemakers, winegrowers and avid readers stand behind our magazine. We are constantly reminded by readers how important it is to have a statewide publication devoted exclusively to Oregon wine.

Modest Pricing. Advertising rates in OWP are refreshingly moderate for the impact generated.

611 Third Street | P.O. Box 727 | McMinnville, OR 97128 | P: 503.883.6266 | F: 503.472.5997 | www.oregonwinepress.com Editorial Statement As the only Oregon-focused wine magazine, OWP has been the leader in providing in-depth, comprehensive coverage of Oregon’s wine industry over the past two decades.

2010 Editorial Calendar

January May Year in Review/ September Memorial Wine Person Restaurants Weekend of the Year

June October February Destinations/ Harvest/ Romance Hospitality Home Winemaking

March July November Real Estate/ Entertainment Thanksgiving Luxury Weekend

December April August Wine Retailers/ Green/ Holidays Wine Bars Sustainable Monthly themes subject to change.

2010 Editorial Content

Our editorial content is well balanced to serve our readers—Oregon wine enthusiasts—with insightful reporting on all seg- ments of Oregon’s wine industry. We strive to cover topics that take readers from behind the scenes in the winery to the wine shop shelf and all points in between. If it has to do with Oregon’s wine industry, we are bound to cover it! Our departments cover a variety of wine topics.

Oregon Wine News: Read about the latest happenings within Oregon’s wine industry. Wine 101: Gain insight on wine basics—information you can immediately put to use. Winery Profile: Learn the individual stories of successful Oregon wineries and the people behind them. Value Picks: Peruse the affordable picks that OWP’s team of professional tasters has chosen for the month. Food & Wine: Get cheese advice from the ever-popular “Cheese Chick,” articles on the latest in food and wine in Oregon’s acclaimed culinary scene and recipes from both talented local chefs and food-savvy wineries. Commentary: Hear what others are saying about hot topics, including “Wine Scribes” by Christina Kelly, “Klooster’s Clus- ters” by OWP Associate Editor Karl Klooster, and a “Guest Column,” featuring a new contributor every month. Events Calendar: Mark your calendar using OWP’s comprehensive list of wine-related events. The Wine Puzzle: Solve Portlander Ronald Grasty’s crossword each month with local and worldly references. Testimonials

Advertisers READERS “A newspaper is a newspaper, but without good employees “Keep up the great work! We are hoping to have more time in and customer service it is nothing. I could go anywhere for the future to visit your great state and enjoy many of your fine advertising, but we choose to keep it local and the wonderful wineries. We’re sure that with the aid of your publication we customer service keeps us coming back.” will be stirred to some fine, fun favorites of the state’s wineries.” Sandi Kolb, Yamhill Valley Vineyards William and Shari Howard (Fairbanks, Alaska)

“The Oregon Wine Press is an invaluable resource to the “Your publication is very professionally presented. We always many tourists who visit our tasting room and also to our own look forward to each issue. Being from Yamhill County, we staff. The articles have an insider’s point of view and have feel a sense of pride in the quality of the coverage. Keep on!” insights not usually seen in larger publications. It is also a Jeff and Kathy Pearson (Carlton) great place to spread the word on our events.” Shelby Zadow, Willamette Valley Vineyards “You are doing a great job. Tremendous improvement over the old publication.” “We’ve really enjoyed being in your newspaper as advertis- Nancy Schmauder (University Place, Wash.) ers. When people call here to make reservations, I often ask how they heard about the event, and they say “Oregon Wine Press.” Even our wine club members who receive regular e-mails and event calendars pay more attention to the ads Distributors in your magazine than they do the “spam” I send or the “I always ask visitors to the winery where they are from. I’m notices on the website. So we’re already reaping the benefits discovering that people from all over the U.S. and the world of advertising with you, and I cannot thank you enough for are now coming to Oregon to visit wineries. And they always Monthly themes subject to change. all you have given back. Thanks again for your professional- seem to have two things with them: a wine country map ism, your articles, your communication, and your existence. and an issue of the Oregon Wine Press. They say they love You’re a great ally to have on the wine front.” it because they can get up-to-date information and articles Laura Houston, Cana’s Feast Winery specific to Oregon wine and they have access to the latest events schedule for their trip planning.” “I was on a plane this weekend and had a chance to read the —Regina Harwood, Laurel Ridge Winery entire Oregon Wine Press. I really have to congratulate you on the quality of the publication. It looks great and is full of good information. What a change! I learned all kinds of Industry Leaders things I did not know about some of our member wineries and saw names of wineries I have never heard before. So, it “The new Oregon Wine was a great way to pass the flight time. Thanks for doing a Press deserves attention. wonderful job!” The periodical looks good and provides Sue Horstmann, Willamette Valley Wineries Association in-depth coverage of the Oregon wine scene. “Saw the publication today. First, I want to congratulate you Thanks for the refresh- and the troops for putting together such a nice issue. In the ing changes.” past, I’ve found the Memorial Day issue to be crammed with Kevin Chambers, ads, unwieldy and confusing. This time around, the layout Oregon Wine Board is clean, and you’ve nicely separated the weekend from other articles. Hope you’re all getting the accolades you deserve.” Ralph Stinton, Grape Escape Tours Free Distribution OWP focuses on quality readership. As a free publication, OWP is distributed to places where wine enthusiasts do their shopping—tasting rooms, wine shops, fine grocers. We also distribute to many tourist stops, including chambers of commerce, hotels, as well as other fine places. Many out-of-state and in-state readers subscribe for convenience. Below is a sampling of OWP’s distribution points, more than 600 locations total.

Oregon McMenamins/ Illinois Valley Chamber Duck Pond Cellars David Hill Winery Hood River Vineyards ALBANY Riverwood Pub of Commerce Dundee Manor B&B McMenamins/Grand Lodge Mt. Hood Winery Springhill Cellars Ponzi Vineyards CENTRAL POINT Erath Winery Montinore Vineyard Naked Winery SakéOne Wine Depot & Deli The Stockpot Daisy Creek Vineyard Inn at Red Hills Pheasant Valley Winery Vintage Room at The Reserve Lange Winery Shafer Vineyard Cellars Phelps Creek Vineyard AMITY Visitors Bureau of Wash. Co. CHESHIRE Maresh Red Hills The Wine Behren The Pines 1852 Amity Vineyards RainSong Vineyards BEND Methven Family Wines Tualatin Valley Estate Quenett Winery Brooks Wines Urban Decanter Allyson’s Kitchen COOS BAY Ponzi Tasting Room Seven Oaks B&B Coelho Winery Bend Wine Cellar Bay Area Chamber Red Hills Provincial Dining GASTON White Buffalo Kristin Hill Winery Maragas Winery of Commerce Sokol Blosser Winery ADEA Wine Company The Wine Sellers ARCH CAPE Newport Avenue Market Black Market Gourmet The Four Graces Elk Cove Vineyards Wy’East Vineyards Arch Cape Inn Rays Food Place Oregon Wine Cellars Tina’s Restaurant Gaston Market IDLEYLD PARK Torii Mor Winery ARLINGTON Visitors Bureau Oyster Cove Pub Kramer Vineyards Steamboat Inn EAGLE POINT Plum Hill Vineyards Wheatridge in the Nook Whole Foods Market CORBETT INDEPENDENCE WineStyles Agate Ridge Vineyard ASHLAND Corbett Country Market GLENEDEN BEACH Independence House B&B BLUE RIVER Harnish Wayside Park Salishan Lodge Allyson’s Kitchen CORVALLIS JACKSONVILLE McKenzie River ECHO Wine & Romance Ashland Food Co-Op Avalon Wine Chamber of Commerce Mountain Resort Ashland Vineyards & Winery Corvallis Brewing Supply Echo West Vineyard GOLD BEACH Devitt Winery Ashland Wine Cellars BONANZA First Alternative Co-op ELKTON Acadia Fine Wine The Jacksonville Inn Chateaulin Wine 12 Ranch Wines Garland Nursery Anindor Vineyard Chamber of Commerce Jacksonville Vineyards/ Harris Bridge Vineyard Peerless Restaurant BRIDAL VEIL Brandborg Vineyard GOLD HILL Fiasco Winery Weisinger’s of McMenamins Multnomah Falls Lodge Rivers Edge Winery Del Rio Vineyards Valley View Winery Ashland Winery Rice’s Pharmacy ELMIRA JUNCTION CITY The Winchester Inn BROOKINGS Tyee Wine Cellars GRANTS PASS Wineopolis LaVelle Vineyards Academy of Wine High Pass Winery ASTORIA Brandy Peak Distillery WineStyles Applegate Red Winery Lone Pine Farms CANBY EUGENE Welcome Center PC Market of Choice Pfeiffer Vineyards Flying Dutchman Winery Cutsforth’s Thriftway COTTAGE GROVE Broadway Bistro Rays Food Place KEIZER Fulio’s Restaurant St. Josef’s Wine Cellars Saginaw Vineyard Campbell House Capella Market Rosella’s Vineyard Chamber of Commerce Godfather’s Books CANNON BEACH COVE Chamber of Commerce Schmidt Family Vineyards Wittenberg Inn Silver Salmon Cellars Laurel’s Wine Shop Gilstrap Brothers Troon Vineyard The Cellar on 10th Convention/Visitor’s Bureau KLAMATH FALLS Surfcrest Market DALLAS GRESHAM Wet Dog Café Cornucopia Market Steak and Chop House Visitor’s Association Amalie Robert Estate Emerald City News Allegri Wine Shop Tombstone Livery & Stable AUMSVILLE Wine Shack Chamber of Commerce Eugene Wine Cellars Fred Meyer Piluso Vineyard Chateau Bianca LAFAYETTE CANYONVILLE Home Fermenter Center HAPPY VALLEY Illahe Vineyard & Winery Jiffy Market Wine Antonio’s Italian Restaurant AURORA Seven Feathers Hotel Fred Meyer J&J Image Source King Estate Winery Schoolhouse Antiques Champoeg Wine Cellars CARLTON New Seasons Namasté Vineyard LaVelle Wine Bar LAKE OSWEGO AZALEA Anne Amie Vineyards Van Duzer Vineyards Long’s Meat Market HEPPNER Brookside Inn Albertson’s Heaven on Earth Made in Oregon Country Rose Cana’s Feast DAYTON New Seasons BANDON Marché Provisions Carlton Winemakers Studio DePonte Cellars HERMISTON Palisades Market Bandon Dunes Golf Resort McMenamins Cuvée Restaurant Domaine Drouhin Oregon Bellinger Farms Thirst Wine Bar Chamber of Commerce Oakway Wine & Deli Folin Cellars Domaine Serene HILLSBORO Wizer’s/Lake Grove Oregon Wine Tasting PC Market of Choice (4) Hawkins Cellars Hauer of the Dauen Beran Vineyards Wizer’s/Oswego Foods Tiffany’s Drug Store Silvan Ridge/ Horse Radish Cheese Joel Palmer House Fred Meyer LAKEVIEW Hinman Vineyards BANKS & Wine Bar Martha’s Cottage Helvetia Winery Sundance Natural Foods Lakeview Chamber Pihl Excavating Laurel Ridge Winery Red Ridge Farms New Seasons Sweet Cheeks Winery LINCOLN CITY Lobenhaus B&B Stoller Vineyards Oak Knoll Winery BEAVERTON Territorial Vineyards C & J Boutique Seven of Hearts Vista Hills Vineyard Renaissance Wines & Cigars Bales Thriftway The Oval Door B&B McMenamins Soléna Cellars Wine Country Farm The Courtyard by Mariott Beaverton City Library Valley Vintner & Brew Mo’s Terra Vina Wines Winter’s Hill Vineyard Vino 100 Cedar Hills Crossing WineStyles Surftides Plaza Condos The Tasting Room DEPOE BAY Chamber of Commerce HOOD RIVER Wine 101 Troon Vineyard FLORENCE Cooper Mountain Vineyard Chamber of Commerce Cathedral Ridge Winery Tyrus Evan at The Depot Grape Leaf Wine Shop LORANE Fred Meyer (2) DUNDEE Chamber of Commerce Incredible & Edible Chateau Lorane Haggen Foods (2) Zenas Wines Argyle Winery Columbia Gorge LabelOne Connect CAVE JUNCTION Black Walnut Inn FOREST GROVE Winegrowers Association McMINNVILLE McMenamins/Cedar Hills Bridgeview Vineyards Dobbes Family Estate/ Apolloni Vineyards The Gorge White House A Tuscan Estate McMenamins/Murray Foris Vineyards Wine By Joe Chamber of Commerce Hood River Brewer’s Supply Accessory Appeal Anthony Dell Cellars NEWBERG Cornell Wine Company WineStyles SUBLIMITY WASHINGTON Bayou Golf Course Adelsheim Vineyards Doubletree Inn/Lloyd Center RICKREALL Silver Falls Vineyard EVERETT Embassy Suites Hotel BlackCap of Oregon Aramenta Cellars Cherry Hill Winery SUNRIVER Wick-Ed Cellars Chamber of Commerce Every Day Wine ArborBrook Vineyard Eola Hills Winery Sunriver Lodge FH Steinbart Co. FERNDALE Coeur de Terre Vineyard August Cellars Firesteed Cellars Fred Meyer (5) SUTHERLIN Haggen Foods Cornerstone Coffee Bergström Wines Left Coast Cellars Currents Gallery Bishop Creek Cellars Garrison’s Fine Wine Chamber of Commerce GOLDENDALE ROSEBURG Davison Winery Supply Chamber of Commerce Gem Wine Cellar Umpqua Regnecy Inn Maryhill Winery Evergreen Air Chehalem Ridge B&B Governor Hotel Abacela Winery Visitor’s Center Waving Tree Winery Great Wine Buys Delfino Vineyards & Space Museum Chehalem Winery SWEET HOME HUSUM Fisher Implement Dark Horse Wine Bar Heathman Hotel Dino’s Marks Ridge Winery Wind River Cellars Fresh Palate Honest Chocolates Hip Chicks Do Wine Girardet Wine Cellar TALENT Frontier Packaging Lawton Winery Hollywood Wine & Espresso HillCrest Vineyard LONG BEACH Paschal Winery Golden Valley Brewery Lions Gate Inn Hotel Delux Melrose Vineyards Long Beach Liquor Store Trium Haagenson’s Catering Newberg Ford Mercury Hotel Modera Palotai Vineyard LYLE Reustle Prayer Rock Harvest Fresh Newberg Gallery Hotel Monaco THE DALLES Cor Cellars Hidden Treasures Gallery Penner-Ash Wine Cellars Hotel Vintage Plaza Vineyards Chamber of Commerce NORTH Honest Chocolates Rex Hill Vineyards In Good Taste Spangler Vineyards Dry Hollow Vineyards BONNEVILLE La Bella Casa The Dreamgivers Inn John’s Marketplace Umpqua Community College TILLAMOOK Journey’s Beer and Wine Bonneville Hotsprings Resort La Rambla Vidon Vineyard SALEM Blue Heron French Cheese Jubitz Truck Stop REDMOND Lawrence Gallery VX Vercingetorix Ankeny Vineyard Debbie D’s Wine Maysara Winery Yamhill’s Gallery Korkage Wine Shop Bethel Heights Vineyard EVT Solutions Lamb’s Thriftway (3) TROUTDALE McMenamins/Hotel Oregon NEWPORT Café Noir SEATTLE Le Pigeon McMenamins/Edgefield Downtown Association Chemeketa Comm. College DeLaurenti Specialty Chamber of Commerce Liner & Elsen McMinnville Public Library Cristom Vineyards TUALATIN Food & Wine Champagne Patio Made in Oregon News-Register Cubanisimo Vineyards Fred Meyer Pike & Western Wine Shop Elizabeth Street Inn Marriott Hotel Nick’s Italian Café Evesham Wood Haggen Foods Seattle Cellars Ltd. Lighthouse Loft Martinotti’s Noah’s A Wine Bar Fred Meyer Taste of Wine University Seafood & Poultry Made in Oregon McMenamins/ NW Food and Gifts Grand Vines WineStyles Nye Beach Gallery Barley Mill Pub VANCOUVER NW Wine Bar Historic Deepwood Estate Village Market & Deli McMenamins/Greenway Pub TURNER Bader Winery Oregon Wine Club Honeywood Winery NEWSKOWIN McMenamins/John Willamette Valley Vineyards Cellar 55, Inc Oregon Wine Services Made in Oregon Neskowin Market Barleycorns UMPQUA McMenamins Panther Creek Cellars McMenamins McMenamins/Crystal Henry Estate Winery Whole Foods Market Private Reserve Wine Shop NORTH BEND Mystic Wines Ballroom R. Stuart & Company Coos Head Food Orchard Heights Winery VENETA WALLA WALLA Red Lion McMenamins/Market OAKLAND Oregon State Capitol Domaine Meriwether Pepper Bridge Winery Roth’s Fresh Marlets Street Pub MarshAnne Landing Papa Di Vino VERNONIA WOODINVILLE Safari Motor Inn McMenamins/Mission Misty Oaks Vineyard Phoenix Grand Hotel Village Wine Stone Wolf Vineyards Theater & Pub Black Bear Coffee Co. Oakland Deli & Wines Red Lion Hotel The Eyrie Vineyards McMenamins/St. John’s Pub VIDA Sienna Ridge Redhawk Vineyard Outside Third Street Books Mt. Tabor Fine Wines Eagle Rock Lodge Tolly’s New Seasons (4) Residence Inn Marriott Northwest Union Block Coffee Roth’s Fresh Markets WALDPORT OREGON CITY O’Connor’s West PHOENIX, AZ Urbanbliss Salem Visitors Center Chamber of Commerce Wednesday Wines Haggen Food Old Lair Hill Market AJ’s Fine Foods Santiam Wine Co. WELCHES Willamette Valley Limousine McMenamins Oregon Convention Center TEMPE, AZ Oregon Wines on Broadway St. Innocent Winery WineWorks Oregon WineStock Andrea’s Wine Gallery Wanderlust Trading Co. Oscar Albert Stangeland Vineyards The Resort at The Mountain Yamhill Valley Vineyards OTTER ROCK Travelodge REDWOOD CITY, CA Youngberg Hill Inn Otto’s Sausage Kitchen WEST LINN Flying Dutchman Winery Pacific Northwest Wine Club West Side Wine Store Safeway & Vineyard Albertson’s PENDLETON Paramount Hotel Wheatland Winery Bales Thriftway SAN DIEGO, CA MEDFORD PC Market of Choice Witness Tree Vineyard Chamber of Commerce Wine About it Vons Corks Wine Bar Great Pacific Wine Perry’s on Fremont SANDY NORTHGLENN, CO EdenVale Winery & Coffee Co. Portland Chart House Wasson Bros Winery WILSONVILLE Pacific Wine Club Portland State University A Bella Italian Kitchen Total Beverage PHILOMATH SEASIDE RoxyAnn Winery Portland Wine Merchants Chamber of Commerce NEW HAVEN, CT Cardwell Hill Cellar Downtown Development Visitor’s Center Portland Wine Storage Lamb’s Thriftway Amity Wine & Spirits Spindrift Cellars Association Payless Drug/Rite Aid MILTON- QFC Quality Food Center TARPON The Wine Vault Tenth Avenue Inn Wine Xing FREEWATER Ringside East/Ringside West SPRINGS, FL PHOENIX RiverPlace Hotel The Wine & Beer Haus The Oasis Restaurant WINSTON B21 Fine Wine & Spirits Zerba Cellars Chamber of Commerce Safeway/King City SHADY COVE Wild Rose Vineyard GARDEN CITY, ID PORTLAND Shaffer Fine Art Crater Lake Cellars MOLALLA WOLF CREEK Wine Esquire Above the Rest Shilo Inn (2) SHERWOOD Alexeli Vineyard & Winery Sip d’vine Good Sam Campground Homebrewing Supplies Albertson’s COUNTRYSIDE, IL Chamber of Commerce The Cellar Door Wolf Creek Inn Albertson’s (2) Alloro Vineyards Main Street Deli MONMOUTH The Westin Hotel WOODBURN Ash Design Barron-Wahl Vineyard OMAHA, NE The Wine Outfitters Airlie Winery Bale’s Thriftway Hunter’s Ridge Grill Woodburn Visitors Center Thirst Wine Bar Twisted Cork Bistro Emerson Vineyards Barbur World Foods McMenamins YACHATS Vicinato Wine Bar GARDEN CITY, SC Viridian Wines Beaumont Market Quailhurst Vineyard The Wine Place MONROE Benson Hotel Vinideus Wine Shop Atlantic Discount Spirits Vino Paradiso SILVERTON YAMHILL Benton-Lane Winery The Berlin Inn JOHNS ISLAND, SC Vinopolis Chamber of Commerce RD Steeves Imports Bethany’s Table Newton Farms MYRTLE POINT Howard Hinsdale Cellars WillaKenzie Estate Bishop Creek Cellars Western Culinary Institute Vitis Ridge Zippy’s Restaurant MADISON, WI Hawk’s View Winery Burdigala Wine Shop Woodstock Wine & Deli Brennan’s Old Bridge Winery Café Reese Zupan’s (2) SISTERS NEHALEM Capital Coffee & Bistro REDMOND Cork Cellars Nehalem Bay Winery Cedar Mill Library Rays Food Place Rays Food Place Electronic Submission Guidelines The following guidelines will assist you in preparing your electronic files for digital submission. If you need additional assistance, please contact Holly Goodman (503-687-1247).

Electronic Delivery Photoshop files are raster based. This means if they need to be E-mail: [email protected] resized their quality will deteriorate. Photoshop EPSes are also You may e-mail files to us depending on file size. Maximum size not ideal for text unless they are saved at 600 dpi or higher, which for e-mailing is 4MB. For files over 4MB, you may upload your increases file size. file to our FTP site. Graphics and Color FTP: ftp://transfer.newsregister.com/ • For best results, use resolutions of 240 dpi for black and white Username: transferOWP • Password: transfer photos, 240 dpi for color photos, and 800 dpi for line art. Free FTP software: • Please use TIFFs and EPS graphics in layouts. Mac OS X: Cyberduck, http://cyberduck.ch • Indexed Color is not acceptable. Indexed Color is designed for Windows: SmartFTP, www.smartftp.com web use only and will not separate correctly.

Disk Delivery Black and White Ads: • Four-color black (aka: Registration) is not acceptable. Oregon Wine Press prefers that your ad be submitted electroni- • Black and white (also known as Grayscale) ads must not cally via e-mail or FTP. If this is not convenient, you may submit contain any CMYK, RGB or spot colors. your ad via CD or DVD. Spot Color Ads: Platform Statement • Spot colors must be selected from the Pantone Matching System Our art department is Macintosh based. Although we will make (PMS) Uncoated catalog. every effort to accommodate PC files, we must determine their • When designing a spot-color ad do not include any CMYK or compatibility prior to production. RGB elements in the ad. Process Color Ads: Ad Size • All graphics/photos must be specified as CMYK—RGB is Ads not built to exact dimensions may be distorted to fit the ad not acceptable. space purchased. To ensure that your ad appears as you intend, • Spot colors must be converted to CMYK. create the ad according to the specifications given to you by your • Four-color black text (Registration or Rich Black) is not ad representative. acceptable in any case.

Acceptable Formats PDF (Portable Document Format) is the preferred format for ads. Most current graphics and page layout applications allow you to save or export your document as a PDF. PDF Requirements: Please refer • Save as Press Quality OR PDF/X-1a. to the rate • Select Acrobat 4.0 Compatibility. • Embed all fonts. card enclosed Illustrator/Freehand EPS Requirements: in this media • Embed all graphics. • Convert fonts to Outline (Illus.) or to Paths (FH). kit for ad

Unacceptable Formats dimensions JPEG, BMP, GIF, and PNG formats are designed for web graphics and deadlines. and are not acceptable for print. Word, Works, and Publisher files are not acceptable for quality press output. Quark, InDesign, and PageMaker native file formats arenot accepted—Oregon Wine Press does not accept outside fonts. Please export your ad as a PDF with graphics and fonts embedded. Get to Know Oregon Wine Press Readers

Age 41 to 50...... 20% 51 to 60...... 35% 61 to 70...... 18%

Education College Graduates...... 31% Post Graduates...... 40% Attended College...... 93%

Household Income $50,000 to 150,000...... 55% Over $150,000...... 17%

HOME OWNERSHIP Own Primary Home...... 65% Own 2 or more Homes...... 27%

Occupation Professional...... 40% Manager...... 12% Business Owner...... 16% Other...... 30%

Interests Gourmet Food...... 79% Culture...... 68% Home Entertainment...... 63% Health...... 60% Level of Wine Savvy Foreign Travel...... 57% Charities...... 30% As you will notice below, some of those surveyed felt Outdoors...... 68% they belonged to more than one category. Bicycling...... 26% Enthusiast...... 55% Golf...... 23% Passionate about wine experience/research and share Environmental...... 53% Adventuresome...... 44% Like feeling sophisticated and fun, adventurous and trendy Distribution Subscriptions...... 5% Savvy Shopper...... 65% Wine Shops...... 40% Looking for a great wine at a great value Wineries...... 35% Traditionalist...... 27% Other...... 20% Want wine from well-known winery that’s been around Satisfied Sipper...... 46% Want a sensible choice to serve to family and friends Overwhelmed...... 19% Want descriptions/recommendations by retail or waiters