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2020 MEDIA KIT ALSO AVAILABLE ONLINE: OREGONWINEPRESS.COM ESTABLISHED 1984 WHY CHOOSE OWP? Oregon Wine Press — then named Oregon Wine Oregon’s Only: Circulated throughout the North- Press Calendar — was launched in 1984 by Portland- west and the nation, OWP gives advertisers a trusted, area natives Richard Hopkins and Elaine Cohen. In proven vehicle to reach Oregon’s most devoted wine 2006, the magazine was purchased by News-Register enthusiasts and tourists who visit our wine country. Publishing Co., a family-owned, fourth-generation publishing company located in McMinnville, Oregon. Monthly Publication: OWP is a monthly magazine, From its base in the lush Willamette Valley, OWP so, unlike quarterly wine magazines in the area, our continues the long tradition of excellence established news and features are fresh and up to date. Advertising by its founders. on a monthly basis in OWP will provide your com- pany the greatest exposure and will qualify you for a EDITORIAL STATEMENT frequency discount. As Oregon’s only wine-focused monthly magazine, OWP has been the leader in providing in-depth, com- Editorial Content: OWP serves the entire state of prehensive coverage of Oregon’s wine industry for more Oregon with well-balanced coverage. We aim to bring than three decades. all of the state’s wine regions into the spotlight. Large Circulation: OWP is a free publication avail- able at more than 750 locations throughout Oregon and across the country; it is also available through paid subscription. Monthly distribution ranges from 25,000 to 30,000. Competitive Pricing: Advertising rates in OWP are moderate for the impact generated. Distinctive Graphic Design: OWP strives for its own distinctive look among its competitors. Our profes- sional team of designers will design and produce your ad without charge. We’ll work with you to create an in- stant visual connection with your potential customers. Testimonials: As a testament to OWP, winemak- ers, winegrowers and avid readers stand behind our magazine. We’re constantly reminded by readers how important it is to have a statewide publication devoted exclusively to Oregon wine. 2 OWP 2020 MEDIA KIT OWP STAFF Jeb Bladine, Publisher 503-687-1223 [email protected] Ossie Bladine, Associate Publisher 503-687-1269 [email protected] Hilary Berg, Editor 503-687-1266 [email protected] Kelly Hyder, Account Executive 503-687-1253 [email protected] TOP: A couple enjoys new deck at Lange Estate’s brand new tasting room in the Dundee Hills (March 2018 OWP / Photo by Rockne Roll). BOTTOM: Buck and Missy enjoy the good life at Anam Cara Cellars’ Nicholas Vineyard in Newberg (April 2018 OWP / Photo by Andrea Johnson). OWP 2020 MEDIA KIT 3 EDITORIAL CONTENT Empourium Discover wine-centric items made in Oregon and beyond. OWP content is well balanced to serve our readers with insightful reporting on all segments of Oregon’s Portraits Learn stories of successful Oregon wine industry. We strive to cover topics that take wineries and the people behind them. readers from behind the scenes in the winery to the Foodstuff Find out the latest on Oregon wine wine shop shelf and all points in between. country’s acclaimed restaurants and those that The following monthly departments support Oregon wine, plus recipes from talented cover a variety of topics. local chefs and food-savvy winery staff. Commentary Hear what others are saying Newsworthy Read about the latest happenings within Oregon’s about hot topics with guest columns. wine industry. Calendar Mark your calendar using OWP’s comprehensive list of wine events. Cellar Selects Peruse selections from OWP’s expert-led tasting Last Call Wrap-up the edition with OWP’s panel. A favorite of loyal readers. celebrity (major or local) wine-centric Q&A. Oregon’s growing list of canned producers includes everybody from smaller start-ups dabbling in creative damage control to some of the largest labels in the land, going all-in where portable wine is concerned (July 2018 OWP / Photo by Kathryn Elsesser). 4 OWP 2020 MEDIA KIT GET TO KNOW THE OWP READER GENDER AGE DUCATION PLOYMEN E EM T 21–29 Unmployed 10% No Some Retired 2% 60-plus College College E INDUST 17% IN RY 25% 2% 20% Employed W Male 30–39 28% Female 46% 54% 24% Yes 39% 50–59 College Degree Managerial/ No 24% 40–49 78% Professional 61% 17% 53% OLD IN F RESI SEH COM TE O DEN OU E TA CE Less than S ROOM NT H NG VIS AURA VIS $40k Other TI IT ST ITS 11% S S* E * 11% WA TA 5% R $100k 11% 7% 10-plus 10-plus or more $40k–$49k 16% 40% 1 to 4 $50k– 1 to 4 27% $74k Oregon 5 to 9 60% 35% $75k– 18% 82% s e i r 5 to 9 $99k e e in 56% ic 20% w v es er ud l-s *p cl * ful er month; in per month; PURC LE PRI TRAVE LES HAS OTT CE* ES LED TT E B IM * General O D* T B 5% Demographics 1 to 3 $40-plus $10 19% or less 1 to 2 12-plus 18% 25% 29% 5-plus $11 to $20 40% 34% 4 to 8 $21 to $39 Wine Buying 8 to 11 34% 3 to 4 18% 43% 35% Habits th on e *per m *averag *per year W S MAGAZIN S NE SPAP AD ES AD ER RE * RE * READER AT A GLANCE Reading No 54% 18% Habits are female Yes Yes 37% 46% are male 82% No 63% 78% have earned a college degree 53% are professionals/managers *re *re gularly gularly 60% earn at least $75,000 per year (household) OWP WEB ITS SI IS TE 82% subscribe to magazines V 95% visit tasting rooms/wineries No PER AGE MO at least 1 to 4 times a month 25% R NT VE H A 56% eat at full-service restaurants 5 to 9 times a month 10-plus Yes 5 to 9 4% 75% travel at least 3 to 4 times a year 75% 12% 1 to 4 82% regularly read magazines 84% Oregon Wine Press demographics were were demographics Press Wine Oregon survey a reader was from that gathered online and in the magazine both printed December 2016. and November during OWP 2020 MEDIA KIT 5 TESTIMONIALS We thank OWP for being the voice of our industry through collaborative, educational READERS and entertaining content. The publication has helped I really enjoy the work that you guys do at the us share our story with the people that matter the OWP. As you are certainly aware, it is nearly most to us. Thank you, OWP, for being such a great impossible to toe the line between consumer and partner for our winery. industry audiences and to satisfy the needs of both in Christine Collier, Willamette Valley Vineyards one publication. You and your staff absolutely nail it. I am interested in advertising in OWP because Bill Hooper, Paetra Wines since the onset of my participation in the Great issue on dirt in the Oregon Wine Press! I Oregon wine industry, I have considered them the am at a national meeting in Los Angeles with most faithful, committed and informative publication Greg Jones of Southern Oregon University — I am in our state about our wine industry. In addition, giving talks on the terroir in the Willamette Valley. I they’ve always been creative in how to establish, keep am showing everyone in our session about the Dirt and maintain industry participants, and wine aficiona- Issue you did! It was wonderful. Great writers from dos interested in their monthly publications. I the different areas. They captured the essence. consider OWP a true partner to my winery and my winery’s goals. I also consider OWP a true partner, and Dr. Scott Burns, Soil Expert, Portland State Univeristy of great service to our most important audience, the Keep up the great work! We are hoping to have wine drinkers. more time in the future to visit your great state Mauricio Collada Jr. MD, Cubanísimo Vineyards and enjoy many of your fine wineries. We’re sure that with the aid of your publication we will be stirred to Thank you for bending over backwards for some fine, fun favorites of the state’s wineries.” your clients! I love OWP and pour through it monthly. I also include a copy in all my closing gift William and Shari Howard, Fairbanks, Alaska baskets welcoming my clients to paradise!! The WOW Your publication is very professionally group will also be continual advertisers and support- presented. We always look forward to each ers! Thank you truly for everything and especially your issue. Being from Yamhill County, we feel a sense of courteous follow-through.” pride in the quality of the coverage. Keep on!” Meri Kerekanich, Kelly Group & Women of Willamette Jeff and Kathy Pearson, Carlton We appreciate OWP so much we asked to I really enjoyed the Bell’s Up issue of the OWP. become a distributor! Our associates, along It was full of information about wineries and with our customers, look forward to each monthly projects I knew nothing about. It’s nice to open the issue and connecting with the winegrape community. OWP and get information on the things you wonder An advertiser as well, we’ve been very pleased with the about, or never knew existed. Good journalism. response from our ad campaigns. Thank you for Thomas Houseman, Anne Amie Vineyards continuing to produce a quality publication backed by great customer service.” ADVERTISERS Lisa Gossett, Oregon Vineyard Supply OWP, thank you for always checking in with INDUSTRY LEADERS me in a timely manner, working with me on revisions, making me aware of upcoming opportuni- I just read the OWP review of “Voodoo ties and following up with me in person and online.
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