Trends, Issues and Women in Hospitality and Tourism Industry

SCHOOL OF HOTEL MANAGEMENT & HOSPITATLITY

SPONSORS IN COLLABORATION WITH SPONSORS

Accredited by NAAC with Grade A

SCHOOL OF HOTEL MANAGEMENT & HOSPITATLITY

Trends, Issues and Women in Hospitality and Tourism Industry IN COLLABORATION WITH

ORGANIZERS

SCHOOL OF HOTEL MANAGEMENT & HOSPITALITY, GRAPHIC ERA UNIVERSITY SPONSORS

Accredited by NAAC with Grade A

SCHOOL OF HOTEL MANAGEMENT & HOSPITATLITY

Trends, Issues and Women in Hospitality and Tourism Industry IN COLLABORATION WITH

ORGANIZERS

SCHOOL OF HOTEL MANAGEMENT & HOSPITALITY, GRAPHIC ERA UNIVERSITY GRAPHIC ERA UNIVERSITY Graphic Era University, Dehradun has been a pioneer in the Field of Education as well as in reviving cultures and promoting the state of Uttarakhand. It has been s a centre for research and specialized studies, an institution that has created engineers, managers, technocrats and entrepreneurs with a world class rating. GEU has been appreciated over the years by owing to its excellent education services .Graphic Era University has been awarded "A" grade from National Assessment and Accreditation Council (NAAC). Please visit our website www.geu.ac.in for further details.

SCHOOL OF HOTEL MANAGEMENT AND HOSPITALITY Department of hotel management was established in the year 2004 keeping in mind the need for providing quality skilled manpower for hospitality industry. Since then the department continues to prepare dedicated industry professionals and focuses on training the students in a

way that they meet head on challenges of the hotel industry. The “The best way Department of Hotel management has been upgraded to School of Hotel management and Hospitality from the year 2015.The School of Hotel to find yourself is to lose management and Hospitality (SOHMH) offers 1 year Certificate course in Hotel and Hospitality Management, 4 years degree under the course yourself in the service of Bachelor of Hotel Management and also offer PhD in Hotel Management. others” MAHATMA GANDHI

Philosophy for every Hospitality & Tourism professional GRAPHIC ERA UNIVERSITY Graphic Era University, Dehradun has been a pioneer in the Field of Education as well as in reviving cultures and promoting the state of Uttarakhand. It has been s a centre for research and specialized studies, an institution that has created engineers, managers, technocrats and entrepreneurs with a world class rating. GEU has been appreciated over the years by owing to its excellent education services .Graphic Era University has been awarded "A" grade from National Assessment and Accreditation Council (NAAC). Please visit our website www.geu.ac.in for further details.

Philosophy for every Hospitality & Tourism professional MESSAGE FROM HIS EXCELLENCY - THE GOVERNOR OF UTTARAKHAND

ICHT MESSAGE FROM HIS EXCELLENCY - THE GOVERNOR OF UTTARAKHAND

ICHT MESSAGE FROM DIRECTOR GENERAL, UCOST MESSAGE FROM DIRECTOR, USERC MESSAGE FROM DIRECTOR GENERAL, UCOST MESSAGE FROM DIRECTOR, USERC MESSAGE FROM GUEST OF HONOUR MESSAGE FROM GUEST OF HONOUR

Dr. Sudhir Andrews (D.Litt.) Hospitality Futurist & Executive Director Chef Neha Lakhani Skill Maker Training Services,Dubai. Patisserie Chef and Consultant Le Cordon Bleu (Ottawa) Founder patisserie Royale /Member Penang Chefs Association Member Chefs table Saudi Arabia/member IFCA ( WACS ) We congratulate Graphic Era University, Dehra Dun, for organizing the International NDTV Panelist of Chefs Conference in Hotel Management and Tourism 2017. Since 1980 we have moved from the Industrial Society to the Service Society where we are in now. In this Society new knowledge, skills and competencies are required to understand, cope and implement the new demands of this information age. Conferences such as these are valuable to update the It is undeniable that women have excelled in Hospitality sector not only in India, but all over the knowledge of hospitality and tourism policy makers, professionals, academics, researchers, world. Hospitality industry has become the largest employer of women in the current date. The faculty and students. The greatest fear of today is becoming obsolete in information, hospitality experience would prove to be quite incomplete, without the charming smile of a knowledge and practices. We are grateful to those who bring latest knowledge to our woman at its outset. The feminine touch indeed lends grace and elegance to the hospitality doorstep so that we are constantly updated. In the Service Society the customer or guest is industry. In fact, it would only be fair to say that the industry today holds more potential for king and queen and the challenge is to make their experience something that they will speak women than ever before. to others with admiration. To attain leadership in this age we have to abandon the “Me too” One billion women will enter the global workforce in the next decade and with the hospitality and attitude to “Me different” attitude. Therefore hospitality education itself has to move from tourism sector one of the fastest growing in the world; it goes without saying that women – who 'lecturing' to 'learning'. Students have to be encouraged to enquire, analyze and apply already play a significant role in the sector – will have an unprecedented opportunity to shape its knowledge creating new ways of doing things to make the industry more 'unique' not destiny. While the gender issue in hospitality is not a new one, it's taken on more urgency off late 'standardized' and in the process be 'effective' and not just 'efficient'. because of the growing power of the feminism. Despite these statistics, women remain under- We wish the ICHT 2017 all success and hope you bless it with your participation. represented in the hospitality industry and there is still work to do to ensure that more services and initiatives within the industry are more marketed to women. The International Conference on Hospitality and Tourism ICHT-2017 is an important platform to discuss, deliberate and debate on trends, issue and women in hospitality and tourism. Dr. Sudhir Andrews I congratulate all the team members of organizing committee of ICHT 2017 for making efforts for staging a unique platform for academicians, researcher and industry professionals to deliberate on pertinent issues of hospitality and tourism industry.

Chef Neha Lakhani MESSAGE FROM GUEST OF HONOUR MESSAGE FROM GUEST OF HONOUR

Chef Neha Lakhani MESSAGE FROM THE CHANCELLOR MESSAGE FROM THE VICE CHANELLOR MESSAGE FROM THE CHANCELLOR MESSAGE FROM THE VICE CHANELLOR MESSAGE FROM THE CONFERENCE CONVENOR MESSAGE FROM THE DESK OF THE ORGANIZING SECRETARIES

On behalf of all the members of organizing committee of the ICHT-2017, I extend warm welcome to our Chief Guest, Guests of Honor, the keynote speakers, our panelists, delegates, paper presenters and the On behalf of organizing team, we convey the pleasure of welcoming all to the International conference participants of this conference. It is indeed a dream coming true for having illustrious and revered on “Trends, issues and women in hospitality and tourism industry” which is being organized by School personalities amongst us and to listen to their vision about the ever changing world of hospitality and of Hotel Management and Hospitality Graphic Era University with support of UCOST, ONGC and tourism. The presence of other dignitaries on the dais during the two day conference is a further testimony to USERC on 20-21, January 2017. our sincere pursuits to achieve nothing less than the 'best' and who have long trails of success behind them. We are very thankful to Honorable Chancellor of Graphic Era University Prof.(Dr.)Kamal Ghansala, The enlightened businesses are realizing that enabling women's full potential delivers returns. For business, Director (UCOST)Prof (Dr.) Rajendra Dobhal, Director(USERC)Prof (Dr.) Durgesh Pant, Ms Preeti equal treatment of women and men means access to the most talented pool of workers, a more balanced and Pant Vyas and Mr Arun Jhaldiyal from ONGC for mentoring, motivating and supporting us to deliver the talented board, greater appeal to the consumer base, an enhanced corporate reputation, and efficient delivery International conference. of hospitality services. In addition, integrating gender perspectives into the discussion of tourism is We would like to extend are warm regards to Mr. Dr M.P Singh ,Mr. Amal S. Shukla, ,Mr. D.S. Rawat, particularly important as the tourism industry is one major employer of women, offers various opportunities Mr. B.K. Kaul, Mr. P. C. Sharma, IT Support Team and NCC Cadet Wing for logistic help and moral for independent income generating activities, and at the same time affects. Within the industry, women support for conducting this conference. The special thanks to the team of delegates from Taylor's make up for sizeable workforce, globally. However paradoxically there is a marked under-representation University, Malaysia and delegates from various institutes, colleges and universities pan India who are of women in senior positions. The conference is expected to shed light and provide holistic vision on the attending this conference for presenting their valuable research work.. The conference is being organized under the able guidance of Prof.(Dr.) Vinay Rana, Conference prevalent trends, issues, role of women and challenges of hospitality and tourism business organizations on Convener and also with the support of various Professors from different parts of the country. the local and international levels. This assembly will help researchers from academia and industry for We would also like to thank all our colleagues, teaching and non teaching staff and students who put their initiating collaborative research projects. heart and soul to make the conference a big success. With the hope that the conference would have given I extend my best wishes to all participants, invited delegates, special delegates from Taylors University you taste of knowledgeable deliberations, exchange of ideas and warm Hospitality. Malaysia, speakers and hope that ICHT -2017 would be a grand success. We intend to take this event ahead as a regular feature, the motive not only is to generate discussions around contemporary issues, but also to propel the culture of academic exchange, which is the only way to achieve excellence in this field. The SOHMH is very thankful to Honorable Chancellor Prof.(Dr.)Kamal Ghansala,GEU Director (UCOST),Prof (Dr.) Rajendra Dobhal, Director(USERC)Prof (Dr.) Durgesh Pant, Ms Preeti Pant Vyas and Mr Arun Jhaldiyal from ONGC for extending thorough support in organizing this Academic congregation. I would like to thank the entire organizing team of ICHT -2017 the SOHMH students for their endless hard work of months to make this convention a grander success. We at SOHMH look forward to an extremely enriching experience in the august gathering of regulators, industry representatives, academicians, research (Chandramauli Dhaundiyal ) (Vipul Bhandari) (Ravish Kukreti) ( Akash Rawat) scholars and student

(Dr. Vinay Rana) H.O.D-School of Hotel management and Hospitality, Graphic Era University MESSAGE FROM THE CONFERENCE CONVENOR MESSAGE FROM THE DESK OF THE ORGANIZING SECRETARIES

(Dr. Vinay Rana) H.O.D-School of Hotel management and Hospitality, Graphic Era University ORGANIZING TEAM

Prof.( Dr.) Vinay Rana Ms. Sonam Kapoor Semwal H.O.D. Faculty School of Hotel Management and Hospitality School of Hotel Management and Hospitality Convener Organizing Committee Member

Mr. Akash Rawat Mr. Kartikeya Raina Asst. Professor Asst. Professor School of Hotel Management and Hospitality School of Management Organizing Secretary Organizing Committee Member

Mr. Ravish Kukreti Mr. Pankaj Aswal Asst. Professor Asst. Professor School of Hotel Management and Hospitality School of Engineering Organizing Secretary Organizing Committee Member

Mr. Chandramauli Dhaundiyal Mr Ramesh Bisht Asst. Professor Hospitality Coordinator School of Hotel Management and Hospitality Graphic Era University Organizing Secretary

Mr. Abhay Pokhriyal Mr. Vipul Bhandari F&B Staff Asst. Professor School of Hotel Management and Hospitality School of Hotel Management and Hospitality Organizing Secretary

Ms. Aditi Bisht Mr. Sunil Negi Faculty F&B Staff School of Hotel Management and Hospitality School of Hotel Management and Hospitality Organizing Committee Member

Mr. Amar Prakash Dabral Asst. Professor SUPPORT COMMITTEE: Mohan Rawat School of Hotel Management and Hospitality Vinay Gusain Organizing Committee Member Rakesh Vineet Mr. Ashish Spencer Faculty School of Hotel Management and Hospitality Organizing Committee Member ORGANIZING TEAM

Prof.( Dr.) Vinay Rana Ms. Sonam Kapoor Semwal H.O.D. Faculty School of Hotel Management and Hospitality School of Hotel Management and Hospitality Convener Organizing Committee Member

Mr. Akash Rawat Mr. Kartikeya Raina Asst. Professor Asst. Professor School of Hotel Management and Hospitality School of Management Organizing Secretary Organizing Committee Member

Mr. Ravish Kukreti Mr. Pankaj Aswal Asst. Professor Asst. Professor School of Hotel Management and Hospitality School of Engineering Organizing Secretary Organizing Committee Member

Mr. Chandramauli Dhaundiyal Mr Ramesh Bisht Asst. Professor Hospitality Coordinator School of Hotel Management and Hospitality Graphic Era University Organizing Secretary

Mr. Abhay Pokhriyal Mr. Vipul Bhandari F&B Staff Asst. Professor School of Hotel Management and Hospitality School of Hotel Management and Hospitality Organizing Secretary

Ms. Aditi Bisht Mr. Sunil Negi Faculty F&B Staff School of Hotel Management and Hospitality School of Hotel Management and Hospitality Organizing Committee Member

9. AN EXPLORATORY STUDY ABOUT STUDENTS LEARNING CAPABILITIES IN TODAY'S PEDAGOGIC TRENDS BASED ON GENDER DIFFERENCES Kandappan Balasubramanian, Joaquim Dias Soeiro and AnshulGargc

10. WOMEN EMPOWERMENT THROUGH TOURISM AND HOSPITALITY INDUSTRY IN DEHRADUN Ashish Spencer

11. WORK-FAMILY CONFLICTS AND JOB PERFORMANCE: A STUDY FOCUSING FEMALE WORKFORCE OF HOSPITALITY INDUSTRY IN DEHRADUN DISTRICT CONTENTS Yashveer Rawat , Ashish Dhyani 12. INTERNATIONAL QSR VS DOMESTIC/LOCAL QSR 1. TOURISTS' RISK PERCEPTION IMPACT ON THEIR DECISION-MAKING A COMPREHENSIVE STUDY ON REVERSE DRIFT TOWARDS DOMESTIC BRANDS Anshul Garg FROM THE MAJOR INTERNATIONAL PLAYERS IN QSR ( QUICK SERVICE RESTAURANT) IN DEHRADUN DISTRICT 2. MALAYSIAN CHEF'S PERCEPTION TOWARDS FACTORY FARMED POULTRY Amar PrakashDabral, AkashRawat PRODUCTS: A QUALITATIVE ENQUIRY Mayukh Dewan 13. EMPLOYER'S EXPECTATIONS VS. EMPLOYEES' COMPETENCIES:A COMPARATIVE STUDY ON FEMALE EMPLOYEES IN SELECTED HOTELS OF 3. ENVIRONMENTAL AND SOCIO-CULTURAL IMPACTS OF UNREGULATED MUSSOORIE TOURISM ACTIVITIES IN UTTARAKHAND GLACIER AREAS Ashish Dhyani , Yashveer Rawat Deepak Kholiya , Laxmi Rawat, Akash Rawat 14. THE MEDIATING EFFECT OF EMPLOYEE ENGAGEMENT ON WORK-LIFE 4. ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR BALANCE AND JOB PERFORMANCE AMONG WOMEN WORKFORCE IN INDIAN HOTELS OF DELHI HOSPITALITY INDUSTRY Pradeep Bhatt , Suraj M. Negi Rajiv Mishra , Namrata Mishra

5. TOURISM, ENTREPRENEURESHIP & EDUCATION: AS SOURCE OF 15. ASSESSING FEASIBILITY OF HOSPITALITY-STUDIES AS A PROFITABLE EMPOWERING WOMEN IN JHARKHAND STATE VOCATION– A VOCATIONAL-PROFILING ANALYSIS OF FEMALE STUDENTS FROM Dr. Lokeshver Singh Jodhana, Ms. Akanksha Verma THE UTTARAKHAND HILL AREAS Chandramauli Dhaundiyal 6. COLLABORATIVE TOURIST DESTINATION MARKETING: A CASE STUDY OF MEGHALAYA 16. ISSUES AND CHALLENGES AMONG THE FEMALE EMPLOYEES OF INDIAN Ashok Kumar, Deborah Rose Shylla Passah HOTEL INDUSTRY. A CASE STUDY OF NCR-HOTELS Anil Lakhera, Himali Lakhera 7. “MOOC IT – AN ONLINE PLATFORM TO LEARN HOTEL HOUSEKEEPING OPERATIONS” – A CONCEPTUAL PAPER 17. TOURISM DEVELOPMENT AND WOMEN: A STUDY OF ITS EFFECTS ON Ruth Sabina Francis ECONOMIC SITUATION AND STATUS OF WOMEN IN DEHRADUN. Ashish Spencer 8. LEADERSHIP PERSPECTIVE OF WOMEN AT THE HOSPITALITY INDUSTRY Aditi Bist

9. AN EXPLORATORY STUDY ABOUT STUDENTS LEARNING CAPABILITIES IN TODAY'S PEDAGOGIC TRENDS BASED ON GENDER DIFFERENCES Kandappan Balasubramanian, Joaquim Dias Soeiro and AnshulGargc

10. WOMEN EMPOWERMENT THROUGH TOURISM AND HOSPITALITY INDUSTRY IN DEHRADUN Ashish Spencer

5. TOURISM, ENTREPRENEURESHIP & EDUCATION: AS SOURCE OF 15. ASSESSING FEASIBILITY OF HOSPITALITY-STUDIES AS A PROFITABLE EMPOWERING WOMEN IN JHARKHAND STATE VOCATION– A VOCATIONAL-PROFILING ANALYSIS OF FEMALE STUDENTS FROM Dr. Lokeshver Singh Jodhana, Ms. Akanksha Verma THE UTTARAKHAND HILL AREAS Chandramauli Dhaundiyal 6. COLLABORATIVE TOURIST DESTINATION MARKETING: A CASE STUDY OF MEGHALAYA 16. ISSUES AND CHALLENGES AMONG THE FEMALE EMPLOYEES OF INDIAN Ashok Kumar, Deborah Rose Shylla Passah HOTEL INDUSTRY. A CASE STUDY OF NCR-HOTELS Anil Lakhera, Himali Lakhera 7. “MOOC IT – AN ONLINE PLATFORM TO LEARN HOTEL HOUSEKEEPING OPERATIONS” – A CONCEPTUAL PAPER 17. TOURISM DEVELOPMENT AND WOMEN: A STUDY OF ITS EFFECTS ON Ruth Sabina Francis ECONOMIC SITUATION AND STATUS OF WOMEN IN DEHRADUN. Ashish Spencer 18. ANALYSIS & EVALUATION OF SEASONALITY FACTORS AND SUSTAINABLE DEVELOPMENT 29. USES OF THE SOCIAL MEDIA APPS FOR MARKETING AND ITS IMPACT (A Study of the hill station of Nainital) ON TRAVELLERS DECISION MAKING Anil Kumar Tamta, Dr. Spersh Bhatt Dr Madhu Murdai

19. TOURISM SECURITY AND SAFETY 30. ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR HOTELS Himanshu Sharma, Mousumi Dasgupta, OF DELHI Pradeep Bhatt 20. UNDER REPRESENTATION OF FEMALE IN GENDER LEADERSHIP: A STUDY Mousumi Dasgupta, Himanshu Sharma 31. STRATEGY FOR TRIBAL TOURISM DEVELOPMENT IN SOUTHERN RAJASTHAN Suneeta Verma, Dr. Madhu Murdia 21. A STUDY ON- STUDENTS' IMPRESSION: SELECTION OF HOTEL MANAGEMENT AS A CAREER. 32. AN INVESTIGATION INTO THE IMPACT ON CULINARY MARKETING: Ms. Prerna Nandwani, Mr. Rakesh Kataria, Mrs. Bashir Vandana Rawat. A CASE STUDY ON STUDENT PERCEPTION IN MEGHALAYA Deborah Rose Shylla Passah, Ashok Kumar 22. WOMEN IN TOURISM – CHALLENGES AND SOLUTIONS P. Sravan Kumar, Rajshree Bhargava 33. HOTEL BRANDING: THE EFFECTS OF HOTEL BRAND IMAGE ON CUSTOMER'S PURCHASING 23. TRAINING AND DEVELOPMENT AND JOB SATISFACTION IN EDUCATION BEHAVIOR AND LOYALTY SECTOR Murugan Krisnamoorthy Vipin Singh 34. JOB SATISFACTION AND EFFECTS ON EMPLOYEE TURNOVER IN THE HOTELS 24. INTEGRATION HUMAN RESOURCES STRATEGY WITH HOSPITALITY OF KUALA LUMPUR CITY CENTER BUSINESS STRATEGY: “A STUDY OF HOSPITALITY INDUSTRY IN Gopinath Sangaran UTTARAKHAND” Yashpal Negi 35. GENDER DIVERSITY IN THE HOSPITALITY INDUSTRY: AN EMPIRICAL STUDY- INDIAN CONTEXT. 25. A STUDY ON CAREER PROGRESSION FOR WOMEN IN HOTEL INDUSTRY IN Anup. S. Patwal, Manish Semwal THE CURRENT SCENARIO Mrs. Bashir Vandana Rawat, Ms. Prerna Nandwani, Mr. Rakesh Kataria 36. WOMEN COMMERCIAL DRIVERS IN HOSPITALITY AND TOURISM SECTOR: AN UNTAPPED OCCUPATIONAL ALTERNATE IN THE STATE OF UTTARAKHAND. 26. MANAGEMENT OF A SMALL HOTEL – A CASE STUDY OF HOTEL JAISINGH Ms Juhi Garg, Dr Raj K Dhar GARH, UDAIPUR Dr. Sangeeta Dhar 37. WOMEN PARTICIPATION AND THE WORK CONDITIONS IN THE HOTEL INDUSTRY OF DEHRADUN CITY 27. AN ANALYSIS OF UNLOCKING THE POTENTIAL TALENT OF WOMEN Richita Jakhawal, Sakshi Negi, Juhi Garg ENTREPRENEURS IN THE TOURISM AND HOSPITALITY SECTORS OF INDIA. Dr Sherry Abraham, Dr. C. Rajesh Kumar 38. Ecotourism, Economy and Women Empowerment in Mountainous Region of Bhilangana Valley, Uttarakhand 28. TO STUDY THE RESIDENT'S PERCEPTIONS TOWARDS CULTURAL TOURISM Dr. Sanjay Singh Mahar DEVELOPMENT IN MURSHIDABAD, WB Ms. Rupa Sinha, Dr. Madhu Murdia 39. SCOPE OF CULINARY TOURISM AS A SPECIAL INTEREST TOURISM IN UTTARAKHAND Munish Ahlawat, Mukul dimri 18. ANALYSIS & EVALUATION OF SEASONALITY FACTORS AND SUSTAINABLE DEVELOPMENT 29. USES OF THE SOCIAL MEDIA APPS FOR MARKETING AND ITS IMPACT (A Study of the hill station of Nainital) ON TRAVELLERS DECISION MAKING Anil Kumar Tamta, Dr. Spersh Bhatt Dr Madhu Murdai

19. TOURISM SECURITY AND SAFETY 30. ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR HOTELS Himanshu Sharma, Mousumi Dasgupta, OF DELHI Pradeep Bhatt 20. UNDER REPRESENTATION OF FEMALE IN GENDER LEADERSHIP: A STUDY Mousumi Dasgupta, Himanshu Sharma 31. STRATEGY FOR TRIBAL TOURISM DEVELOPMENT IN SOUTHERN RAJASTHAN Suneeta Verma, Dr. Madhu Murdia 21. A STUDY ON- STUDENTS' IMPRESSION: SELECTION OF HOTEL MANAGEMENT AS A CAREER. 32. AN INVESTIGATION INTO THE IMPACT ON CULINARY MARKETING: Ms. Prerna Nandwani, Mr. Rakesh Kataria, Mrs. Bashir Vandana Rawat. A CASE STUDY ON STUDENT PERCEPTION IN MEGHALAYA Deborah Rose Shylla Passah, Ashok Kumar 22. WOMEN IN TOURISM – CHALLENGES AND SOLUTIONS P. Sravan Kumar, Rajshree Bhargava 33. HOTEL BRANDING: THE EFFECTS OF HOTEL BRAND IMAGE ON CUSTOMER'S PURCHASING 23. TRAINING AND DEVELOPMENT AND JOB SATISFACTION IN EDUCATION BEHAVIOR AND LOYALTY SECTOR Murugan Krisnamoorthy Vipin Singh 34. JOB SATISFACTION AND EFFECTS ON EMPLOYEE TURNOVER IN THE HOTELS 24. INTEGRATION HUMAN RESOURCES STRATEGY WITH HOSPITALITY OF KUALA LUMPUR CITY CENTER BUSINESS STRATEGY: “A STUDY OF HOSPITALITY INDUSTRY IN Gopinath Sangaran UTTARAKHAND” Yashpal Negi 35. GENDER DIVERSITY IN THE HOSPITALITY INDUSTRY: AN EMPIRICAL STUDY- INDIAN CONTEXT. 25. A STUDY ON CAREER PROGRESSION FOR WOMEN IN HOTEL INDUSTRY IN Anup. S. Patwal, Manish Semwal THE CURRENT SCENARIO Mrs. Bashir Vandana Rawat, Ms. Prerna Nandwani, Mr. Rakesh Kataria 36. WOMEN COMMERCIAL DRIVERS IN HOSPITALITY AND TOURISM SECTOR: AN UNTAPPED OCCUPATIONAL ALTERNATE IN THE STATE OF UTTARAKHAND. 26. MANAGEMENT OF A SMALL HOTEL – A CASE STUDY OF HOTEL JAISINGH Ms Juhi Garg, Dr Raj K Dhar GARH, UDAIPUR Dr. Sangeeta Dhar 37. WOMEN PARTICIPATION AND THE WORK CONDITIONS IN THE HOTEL INDUSTRY OF DEHRADUN CITY 27. AN ANALYSIS OF UNLOCKING THE POTENTIAL TALENT OF WOMEN Richita Jakhawal, Sakshi Negi, Juhi Garg ENTREPRENEURS IN THE TOURISM AND HOSPITALITY SECTORS OF INDIA. Dr Sherry Abraham, Dr. C. Rajesh Kumar 38. Ecotourism, Economy and Women Empowerment in Mountainous Region of Bhilangana Valley, Uttarakhand 28. TO STUDY THE RESIDENT'S PERCEPTIONS TOWARDS CULTURAL TOURISM Dr. Sanjay Singh Mahar DEVELOPMENT IN MURSHIDABAD, WB Ms. Rupa Sinha, Dr. Madhu Murdia 39. SCOPE OF CULINARY TOURISM AS A SPECIAL INTEREST TOURISM IN UTTARAKHAND Munish Ahlawat, Mukul dimri 40. TOURISM AND SOCIAL DEVELOPMENT IN HILL AREAS 52. IMPACT OF FOOD ADDITIVES AND PRESERVATIVES ON HUMAN HEALTH Dr. Poonam Painuly. Jagriti Jaiswal. Priyanka Singh Archana Joshi Bachheti, , Neetu Sharma , Rakesh Kumar Bachheti

41. GARHWALI CUISINE:- CULTURAL HERITAGE OF UTTARAKHAND 53. RELATIONSHIP BETWEEN CUSTOMER SATISFACTION, EMPLOYEE Mr. Vinod Negi SATISFACTION AND MANAGER OR OWNER SATISFACTION FOR ACCOMMODATION UNITS: SPECIAL 42. CONSTRUCTING GENDER POSITIONALITY AS AN INFLUENCE ON THE REFERENCE TO DEHRADUN DISTRICT GLASS CEILING FOR WOMEN IN THE HOTEL & HOSPITALITY INDUSTRY Dr. Ravi Gupta Amar Prakash Dabral 54. AN ANALYSIS OF OCCUPATIONAL MOBILITY & SOCIAL ADJUSTMENT IN 43. SUSTAINABLE TOURISM AMONG MILLENNIALS: AN EMPIRICAL STUDY OF WOMEN WORKING IN TOURISM INDUSTRY TRENDS IN UDAIPUR Dr. Anupama Sharma Dr Meera Mathur 55. A GLANCE AT STATUS OF WOMEN IN ASSAM 44. PROSPECTS, ISSUES & CHALLENGES FOR WOMEN IN HOSPITALITY Mr Rahul Tiwari, Ms Bhanu Basumatari INDUSTRY- DELHI & NCR. Sonam Kapoor Semwal 56. EFFECT OF TOURISM ON WATER QUALITY: A REVIEW Vartika Gupta, Ashutosh Sharma 45. Stress Management through Self Entertainment: A Rejuvenating Concept for working Professionals (especially Women) in Tourism & Hospitality 57. PREFERENCE OF WOMEN EMPLOYEES IN HOTEL INDUSTRY Ajay Bhardwaj, Ashish Kumar Anoop Semwal

46. WORKING WOMEN IN HOSPITALITY INDUSTRY: ISSUES AND CHALLENGES 58. RANKING OF PROBLEMS FACED BY WORKING WOMAN IN HOSPITALITY AND Puskar Singh Negi TOURISM INDUSTRY BY USING FUZZY AHP APPROACH Ritu Chandna , Seema Saini 47. ISSUES & CHALLENGES IN HOSPITALITY INDUSTRY OF UTTARAKHAND Azad Singh, Chandra Shekhar lingwal 59. THE EFFECT OF GUEST SATISFACTION ON GUEST LOYALTY: A STUDY OF EONOMY HOTELS IN DEHRADUN DISTRICT 48. BARRIERS TO CAREER ADVANCEMENT OF WOMEN IN THE HOSPITALITY Dr. Vinay Rana INDUSTRY Juhi Garg, Pinnacci Negi, Alisha Ahuja 60. DETERMINING HOTEL INDUSTRY ENERGY EFFICIENCY NEEDS BY COMPARING TWO MODEL THEORY 49. A PANDORA OF CUES FOR SECURITY OF WOMEN IN HOSPITALITY Pankaj Aswal, Mr. Akash Rawat, Mr. Ravish Kukreti INDUSTRY Rupinder Kaur Gandhi 61. ISSUES, CHALLENGES AND TRENDS, THAT FACING WOMEN IN TOURISM INDUSTRY 50. EMPOWERING WOMEN THROUGH HOSPITALITY AND TOURISM Prakhar Singh Pal, Shashank Maheswari DEVELOPMENT- A CASE STUDY OF UTTARAKHAND Mr. Ravish Kukreti 62. AN IMPACT OF EMPLOYEE RETENTION ON JOB PERFORMANCE-A STUDY OF SOME SELECTED FIVE STAR HOTELS OF DELHI 51. ROLE OF HUMAN RESOURCE MANAGEMENT IN ENHANCING THE QUALITY Dr. Arunesh Parashar, Pradeep Bhatt & STANDARDS AT HOTEL AND TOURISM INDUSTRY Vipul Bhandari, Shilpi Mittal, Arjun Huja 40. TOURISM AND SOCIAL DEVELOPMENT IN HILL AREAS 52. IMPACT OF FOOD ADDITIVES AND PRESERVATIVES ON HUMAN HEALTH Dr. Poonam Painuly. Jagriti Jaiswal. Priyanka Singh Archana Joshi Bachheti, , Neetu Sharma , Rakesh Kumar Bachheti

46. WORKING WOMEN IN HOSPITALITY INDUSTRY: ISSUES AND CHALLENGES 58. RANKING OF PROBLEMS FACED BY WORKING WOMAN IN HOSPITALITY AND Puskar Singh Negi TOURISM INDUSTRY BY USING FUZZY AHP APPROACH Ritu Chandna , Seema Saini 47. ISSUES & CHALLENGES IN HOSPITALITY INDUSTRY OF UTTARAKHAND Azad Singh, Chandra Shekhar lingwal 59. THE EFFECT OF GUEST SATISFACTION ON GUEST LOYALTY: A STUDY OF EONOMY HOTELS IN DEHRADUN DISTRICT 48. BARRIERS TO CAREER ADVANCEMENT OF WOMEN IN THE HOSPITALITY Dr. Vinay Rana INDUSTRY Juhi Garg, Pinnacci Negi, Alisha Ahuja 60. DETERMINING HOTEL INDUSTRY ENERGY EFFICIENCY NEEDS BY COMPARING TWO MODEL THEORY 49. A PANDORA OF CUES FOR SECURITY OF WOMEN IN HOSPITALITY Pankaj Aswal, Mr. Akash Rawat, Mr. Ravish Kukreti INDUSTRY Rupinder Kaur Gandhi 61. ISSUES, CHALLENGES AND TRENDS, THAT FACING WOMEN IN TOURISM INDUSTRY 50. EMPOWERING WOMEN THROUGH HOSPITALITY AND TOURISM Prakhar Singh Pal, Shashank Maheswari DEVELOPMENT- A CASE STUDY OF UTTARAKHAND Mr. Ravish Kukreti 62. AN IMPACT OF EMPLOYEE RETENTION ON JOB PERFORMANCE-A STUDY OF SOME SELECTED FIVE STAR HOTELS OF DELHI 51. ROLE OF HUMAN RESOURCE MANAGEMENT IN ENHANCING THE QUALITY Dr. Arunesh Parashar, Pradeep Bhatt & STANDARDS AT HOTEL AND TOURISM INDUSTRY Vipul Bhandari, Shilpi Mittal, Arjun Huja 63. ROLE OF MINISTRY OF TOURISM FOR PROMOTING INDIA AS A 365 DAYS TOURIST DESTINATION Dr. Umakant Indolia, Prasoon Rawat, Shailendra Kumar

64. SATISFACTION OF HOSPITALITY UNDERGRADUATE STUDENTS TOWARDS THEIR INDUSTRIAL TRAINING/EXPOSURE: A CASE STUDY OF UNDERGRADUATES FROM SELECT UNIVERSITIES IN UTTRAKHAND Dr. Vinay Rana

65. DEVELOPMENT OF HUMAN RESOURCE MANAGEMENT FOR BETTER FUTURE PROSPECT IN HOTEL & TOURISM INDUSTRY Vipul Bhandari, Ashish Spencer, Aditi Bisht

66. HARMFUL EFFECT OF MICROWAVE FOOD ON HEALTH: A REVIEW Kiran Sharma

67. DEMAND FOR PARADIGM-SHIFT IN THE SERVICING STYLE OF TOURISM AND HOSPITALITY INDUSTRY WITH THE MANDATORY USE OF ICT-ENABLED GOVERNANCE ESPECIALLY IN THE UTTARAKHAND STATE Dr. Ashutosh Kumar Bhatt, Praveen Tripathi

68. EFFECTS OF ELECTRONIC MEDIA AND DIGITAL MARKETING ON HOSPITALITY INDUSTRY FOCUSING ON THE USE OYO APP Arjun Huja ABSTRACTS 69. IMPACT OF GUEST SATISFACTION ON HOTEL INDUSTRY IN REFERENCE TO HOTELS IN LUCKNOW Ankit Srivastava, Bhola Chourasia

70. POSITION OF WOMEN IN HOSPITALITY INDUSTRY IN REFERENCE TO HOTELS IN MEERUT Indraneel Bose, Dr. Shiv Mohan Verma

71. EFFECT OF KNOWLEDGE MANAGEMENT ON SOCIAL TRANSFORMATION-A STUDY OF UNDISCOVERED TOURIST ATTRACTION OF MEERUT Bhola Chourasia, Ankit Srivastava

72. THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: A CASE OF HOTELS IN DEHRADUN Gunjan Awal, Dr. Roopa Khanna

73. CURRENT SCENARIO OF WOMEN IN HOSPITALITY INDUSTRY Annis Masih 63. ROLE OF MINISTRY OF TOURISM FOR PROMOTING INDIA AS A 365 DAYS TOURIST DESTINATION Dr. Umakant Indolia, Prasoon Rawat, Shailendra Kumar

64. SATISFACTION OF HOSPITALITY UNDERGRADUATE STUDENTS TOWARDS THEIR INDUSTRIAL TRAINING/EXPOSURE: A CASE STUDY OF UNDERGRADUATES FROM SELECT UNIVERSITIES IN UTTRAKHAND Dr. Vinay Rana

65. DEVELOPMENT OF HUMAN RESOURCE MANAGEMENT FOR BETTER FUTURE PROSPECT IN HOTEL & TOURISM INDUSTRY Vipul Bhandari, Ashish Spencer, Aditi Bisht

66. HARMFUL EFFECT OF MICROWAVE FOOD ON HEALTH: A REVIEW Kiran Sharma

70. POSITION OF WOMEN IN HOSPITALITY INDUSTRY IN REFERENCE TO HOTELS IN MEERUT Indraneel Bose, Dr. Shiv Mohan Verma

71. EFFECT OF KNOWLEDGE MANAGEMENT ON SOCIAL TRANSFORMATION-A STUDY OF UNDISCOVERED TOURIST ATTRACTION OF MEERUT Bhola Chourasia, Ankit Srivastava

72. THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: A CASE OF HOTELS IN DEHRADUN Gunjan Awal, Dr. Roopa Khanna

73. CURRENT SCENARIO OF WOMEN IN HOSPITALITY INDUSTRY Annis Masih TOURISTS' RISK PERCEPTION IMPACT ON THEIR DECISION-MAKING This literature review aims to explore the latest trend of meat consumption in Malaysia, *Anshul Garg primarily Chicken; and the reasons for chefs in Malaysia to procure and sell factory farmed chicken in the restaurants. It also seeks to explore whether these consumers are ABSTRACT aware of the convenience practices in the poultry production methods and their feelings This study gives an overview of the literature on the tourists' perception of risks attached towards such methods. The paper touches on meat consumption from various angles of to safety and security affecting their decision-making process. The study further religion, health, environmental impact, economic reasons and food safety. A very discusses the risk perception of tourists in relation to social and cultural factors, and important aspect of meat consumption is to understand the reasons and attitudes for media influence that motivate tourists to choose a safe destination and how tourists people to choose a particular meat product in comparison to other food products in the perceive the safety and security measures in the hospitality and tourism industry and at market. During this literature review, it was found that there is a dearth of research in their travel destination. Socio-cultural and media factors together with demographic most of the Asian countries regarding this topic. This lack of research is not surprising, characteristics of the travellers were examined in order to explore whether there are considering that most of the researchers are striving to solve practical problems in this differences in risk averseness among travellers from different countries of origin. field rather than researching about it. With animals like Chicken becoming a commodity Quantitative research methodology was implemented and samples were collected from in an industrialized production system, efficiency developed at the expense of the both the domestic as well as international tourists. The findings revealed that tourists' human-animal link or of the care for animal wellbeing is at stake. In this research in- decision-making process is influenced by their risk perception level and provides useful depth semi structured and semi directive interviews of professionally trained chefs from information for destination marketers, hospitality operators and its stakeholders in different cultures and religions based in Malaysia were conducted. The results were proper planning and implementation of the policies and to utilize this information while coded into the different emergent themes. The resultant three emergent themes were undertaking the marketing campaign or develop tourist products. pricing, awareness and food and race/ religion. This research aims to find and highlight Keywords: Tourist Risk Perception, Decision Making, Socio-cultural, Media, the consumption behavior, and ethical behavior patterns of professional chefs in Demographics Malaysia towards factory farmed chicken and battery eggs. Keywords: Factory Farmed Chicken, Consumer Perception, Food Consumption Ethics, * Stream Coordinator and Senior Lecturer, Taylor's University Malaysia Qualitative Research. *Lecturer I,Taylor's University ,Malaysia.

MALAYSIAN CHEF'S PERCEPTION TOWARDS FACTORY FARMED POULTRY PRODUCTS: A ENVIRONMENTAL AND SOCIO-CULTURAL IMPACTS OF UNREGULATED TOURISM QUALITATIVE ENQUIRY ACTIVITIES IN UTTARAKHAND GLACIER AREAS *Mayukh Dewan *Deepak Kholiya ABSTRACT **Laxmi Rawat Chicken meat consumption in Malaysia is one highest per capita consumption rates in ***Akash Rawat the world. In the latest release by the Department of Statistics, Malaysia (December 2015) the per capita poultry meat consumption of Malaysia stood at 46.6 Kgs at the end ABSTRACT of 2014. It is seen as one of the most popular and cheapest source of protein in the Glaciers are the main attraction point of impressive scenery as tourism hotspot, country. This is mainly because of the non religious or dietary prohibitions of Malaysians wilderness experience, biodiversity habitats for promoting ecotourism, an outstanding and also due to the low cost of procuring chicken. Convenience practices like beak adventurous areas for mountaineering, trekking, snow-skiing, origin points of various trimming, (Larrère and Larrère, 2000; Porcher, 2004), featherless chickens, clubbing (to streams-river water supply etc. All these attributes contribute towards promoting wild death), antibiotics and drug pumped chicken, confinement in 24 hour bright light, land-based recreation tourism activities near glacier areas. The objective of this research battery hens and confinement in crowded are sources of real concern in intensive was to assess the environmental and socio-cultural impacts of tourist activities during breeding of poultry, and affect even the breeders themselves. camping on route to glacier areas. The study was based on the primary and secondary data collected from various government departments. The finding indicates some of the the impacts of hospitality type, work experience, age, and sex differences on the major environmental and socio-cultural impacts which results are based on the attitudes toward job Satisfaction. The result shows that salary, efficiency in work, fringe Questionnaire survey carried out during field studies in the glacier areas. supervision, and co-worker relation are the most important factors contributing to job Some of the identified People's interpretation (socio-cultural impacts) as positive are: satisfaction. This research was mainly undertaken to investigate on the significance of popularity of the region and its villages, increased sense of belongingness to the area, factors such as working conditions, pay and promotion, job security, fairness, increased living standards of the people, easy acceptance of new things, exposure and relationship with co-workers and supervisors in affecting the job satisfaction. This paper skill development, direct and indirect income generation, employment to the locals / also presents a comprehensive diagnosis of job satisfaction indices of Hotel business, the stakeholders, infrastructure development for providing transport, accommodation, factors causing the dissatisfaction & suggestions to improve them. food and entertainment facilities nearby the camping sites, improvement of Keywords- Hotel, Hospitality, Job Satisfaction, Supervision, Co-workers, Security, telecommunication and local food-chain supply systems etc. Relationship. Among reported negative socio-cultural impacts include: increased out-migration of * Assistant Professor, Himgiri Zee University, Dehradun locals (especially Youth), alcohol and drugs addictions, social and cultural degeneration **Assistant Professor, Himgiri Zee University, Dehradun / changes in traditional Himalayan society, decline in traditional agriculture, animal husbandry and traditional crafts, introduction to commercialization, change in mindset of youth, increased dropouts from schools, less preference for traditional food, decline in traditional values and culture, less respect for village girls, women and elders, cast- TOURISM, ENTREPRENEURESHIP & EDUCATION: AS SOURCE OF EMPOWERING class consciousness and frustration, burden on hilly women for collection of fuel, fodder WOMEN IN JHARKHAND STATE and potable water , family break – ups etc. *Dr. Lokeshver Singh Jodhana While, the environmental impacts resulted in land pollution and generation of solid **Ms. Akanksha Verma waste (non-biodegradable items), deteriorating forest resources and wildlife, infected quality of water nearby camping sites were found all along the routes. ABSTRACT The project study outcome focuses on needs of regulated sustainable tourism, being Tourism, entrepreneurship and education are booming sectors of 21st century. These sensitive to local environment and culture, strictly following the government norms sectors are not only better for individual growth but also for development of whole while visiting the area for tourists, guides, porters and tour operators which can help in nation. These sectors have many jobs, opportunities for growth even government is reducing the negative environmental impacts in glacier areas of Uttarakhand Himalayas. supporting these sectors. Jharkhand state has abundant of resources in terms of people, Keywords: Glaciers; ecotourism; environmental, socio-cultural impacts; sustainable etc. minerals, nature, land, culture, history and many more. Jharkhand has better scope for *Faculty (Env. Sc. GEHU) & Ex-JRF in MoEF Funded Project at FRI, Dehradun, For tourism, entrepreneurship and education sectors. Jharkhand state has 2.72% of total correspondence population of India and 66.4% literacy rate. Women of Jharkhand have potential of ** HOD (Ecology & Env. Div. FRI) Scientist 'F' and P.I. of the Project, education, hard with smart working and are in better ration with men but still they are far *** Faculty (HM) GEU. to reach their destiny, tourism, entrepreneurship and education empower them to overcome all hurdles and social evils like dowry, human trafficking, poverty, exploitation of women and humanity. Tourism is better use of land, people, natural resource whereas ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR HOTELS OF DELHI education is best ornament for women and entrepreneurship provides them way self- *Pradeep Bhatt dependency, economic strength and they can use their skills and knowledge. This paper **Suraj M.Negi emphasis on the present condition of women and their participation in tourism, entrepreneurship and education and suggest measure for improvement of condition of ABSTRACT women in Jharkhand. Tourism, entrepreneurship and education will uplift and empower Hotel, Hospitality Industry plays an important role in the economic development of a women of Jharkhand state. country. This study attempts to evaluate job satisfaction of employees in different hotels of Delhi and N.C.R. region. It focuses on the relative importance of job satisfaction KEY WORDS: Tourism, Entrepreneurship, Education, Women Empowerment, Jharkhand factors and their impacts on the overall job satisfaction of employees. It also investigates State etc. data collected from various government departments. The finding indicates some of the the impacts of hospitality type, work experience, age, and sex differences on the major environmental and socio-cultural impacts which results are based on the attitudes toward job Satisfaction. The result shows that salary, efficiency in work, fringe Questionnaire survey carried out during field studies in the glacier areas. supervision, and co-worker relation are the most important factors contributing to job Some of the identified People's interpretation (socio-cultural impacts) as positive are: satisfaction. This research was mainly undertaken to investigate on the significance of popularity of the region and its villages, increased sense of belongingness to the area, factors such as working conditions, pay and promotion, job security, fairness, increased living standards of the people, easy acceptance of new things, exposure and relationship with co-workers and supervisors in affecting the job satisfaction. This paper skill development, direct and indirect income generation, employment to the locals / also presents a comprehensive diagnosis of job satisfaction indices of Hotel business, the stakeholders, infrastructure development for providing transport, accommodation, factors causing the dissatisfaction & suggestions to improve them. food and entertainment facilities nearby the camping sites, improvement of Keywords- Hotel, Hospitality, Job Satisfaction, Supervision, Co-workers, Security, telecommunication and local food-chain supply systems etc. Relationship. Among reported negative socio-cultural impacts include: increased out-migration of * Assistant Professor, Himgiri Zee University, Dehradun locals (especially Youth), alcohol and drugs addictions, social and cultural degeneration **Assistant Professor, Himgiri Zee University, Dehradun / changes in traditional Himalayan society, decline in traditional agriculture, animal husbandry and traditional crafts, introduction to commercialization, change in mindset of youth, increased dropouts from schools, less preference for traditional food, decline in traditional values and culture, less respect for village girls, women and elders, cast- TOURISM, ENTREPRENEURESHIP & EDUCATION: AS SOURCE OF EMPOWERING class consciousness and frustration, burden on hilly women for collection of fuel, fodder WOMEN IN JHARKHAND STATE and potable water , family break – ups etc. *Dr. Lokeshver Singh Jodhana While, the environmental impacts resulted in land pollution and generation of solid **Ms. Akanksha Verma waste (non-biodegradable items), deteriorating forest resources and wildlife, infected quality of water nearby camping sites were found all along the routes. ABSTRACT The project study outcome focuses on needs of regulated sustainable tourism, being Tourism, entrepreneurship and education are booming sectors of 21st century. These sensitive to local environment and culture, strictly following the government norms sectors are not only better for individual growth but also for development of whole while visiting the area for tourists, guides, porters and tour operators which can help in nation. These sectors have many jobs, opportunities for growth even government is reducing the negative environmental impacts in glacier areas of Uttarakhand Himalayas. supporting these sectors. Jharkhand state has abundant of resources in terms of people, Keywords: Glaciers; ecotourism; environmental, socio-cultural impacts; sustainable etc. minerals, nature, land, culture, history and many more. Jharkhand has better scope for *Faculty (Env. Sc. GEHU) & Ex-JRF in MoEF Funded Project at FRI, Dehradun, For tourism, entrepreneurship and education sectors. Jharkhand state has 2.72% of total correspondence population of India and 66.4% literacy rate. Women of Jharkhand have potential of ** HOD (Ecology & Env. Div. FRI) Scientist 'F' and P.I. of the Project, education, hard with smart working and are in better ration with men but still they are far *** Faculty (HM) GEU. to reach their destiny, tourism, entrepreneurship and education empower them to overcome all hurdles and social evils like dowry, human trafficking, poverty, exploitation of women and humanity. Tourism is better use of land, people, natural resource whereas ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR HOTELS OF DELHI education is best ornament for women and entrepreneurship provides them way self- *Pradeep Bhatt dependency, economic strength and they can use their skills and knowledge. This paper **Suraj M.Negi emphasis on the present condition of women and their participation in tourism, entrepreneurship and education and suggest measure for improvement of condition of ABSTRACT women in Jharkhand. Tourism, entrepreneurship and education will uplift and empower Hotel, Hospitality Industry plays an important role in the economic development of a women of Jharkhand state. country. This study attempts to evaluate job satisfaction of employees in different hotels of Delhi and N.C.R. region. It focuses on the relative importance of job satisfaction KEY WORDS: Tourism, Entrepreneurship, Education, Women Empowerment, Jharkhand factors and their impacts on the overall job satisfaction of employees. It also investigates State etc. *Assoc. Professor & Head-Faculty of Tourism & Hospitality Management, Mandsaur MOOC IT – AN ONLINE PLATFORM TO LEARN HOTEL University, Mandsaur HOUSEKEEPING OPERATIONS – A CONCEPTUAL PAPER **Research Scholar,PAHER University, Udaipur (Raj) *Ruth Sabina Francis

ABSTRACT The Massive Open Online Course (MOOC) bug bit the Taylor's University School of Hospitality, Tourism and Culinary Arts and in November 2016 the school launched the one of its kind MOOC in Hotel Housekeeping Operations. MOOC in the field of Hotel COLLABORATIVE TOURIST DESTINATION MARKETING: A CASE STUDY OF MEGHALAYA Housekeeping provides a wider platform to showcase the module that is really not very *Ashok Kumar well embraced by the students. The course was designed for anyone who wants to **Deborah Rose Shylla Passah pursue a career in the Housekeeping department in the hospitality industry. ABSTRACT Key Words: MOOC, Housekeeping, Hotel, Hospitality Industry Tourist Destination marketing has never been a core issue of stakeholders in supply *Taylor's University, School of Hospitality, Tourism & Culinary Arts,Malaysia centric tourism in the state of Meghalaya. The state of Meghalaya is blessed with natural heritage, waterfalls, caves, sumptuous cuisines, salubrious climate, protected areas, picturesque landscape, high and low hill ranges and a host of sightseeing spots traversing the State. Since 1972, when Tourism Department was established, with an LEADERSHIP PERSPECTIVE OF WOMEN AT THE HOSPITALITY INDUSTRY overall objective of creation of an enabling environment to attract tourist from various *Aditi Bist parts of the country and abroad to come and share the Meghalaya experience. Initially with limited resources, the Department in collaboration with the various stake holders ABSTRACT made an attempt to set up infrastructures in places of tourist's interest and to improve Women are now breaking the glass ceiling certainly isn't unique to the hospitality the approach roads/paths, facilities for the tourists etc. in terms of wayside amenities, industry and a significant progress can be observed. If we compare to the situation few accommodation, transport and other amenities for their conveniences. Meghalaya has decades ago, it is now much easier for women to achieve managerial position and the shown an upward trend coupled with recognition of tourism as one of the priority area career opportunities are also more plentiful. The Management Training Program started enhanced the prospect of tourism in this landlocked state. However, its unplanned by the different Hotel has helped women to come up with flying colors. And also the growth coupled with seasonality and lack of alternative source of livelihood for tourism technological advancement have helped to a great extend. Many new properties are practitioners had badly affected sector's progress. As sustainability has never been an opening up faster than managers, and it can be found that, increasingly women are issue for the State, as it can host more than seven lakhs tourists' per year. garbing some of the great jobs like a cake walk. Studies suggest that destination marketing framework is essential for creating The study was conducted on twenty five women working in the hospitality industry, with 'geographical place advantage' with active involvement of locales and other some of the great hotel brands and data was collected through questionnaires. The stakeholders' increases sector's contribution to Net State Domestic Product (NSDP). paper derives its findings from observations & questionnaires & feedback forms Mutually beneficial collaboration and its implementation in a limited time frame with collected from women professionals of the hospitality industry and it was concluded regional partners along with Bangladesh is another issue also needs immediate that it is becoming easier for women to get into senior management roles, as the attention. Traditional concept of tourism marketing practiced by local administration (a hospitality industry has become keenly aware of women's abilities to lead. destination marketing organization) failed to bring desired result for this industrially The hospitality sector is growing at a rapid pace, the industry now has to consider that starved state. This paper aims to study the dimensions of collaborative destination both male and female candidates are equal for the positions that were traditionally been marketing practices of similar kind, role of local governance and spells out the priority dominated by men. areas for action to create interest in Meghalaya tourism. Keywords: Destination, Marketing, Collaboration, Regional Partners', Meghalaya. KEY WORDS- Management Training Program, cake walk, career opportunity, new *Lecturer,Institute of Hotel Management, Shillong properties **Lecturer,Institute of Hotel Management, Shillong *Asst.Professor ,Graphic Era University, Dehradun AN EXPLORATORY STUDY ABOUT STUDENTS LEARNING CAPABILITIES IN TODAY'S percentage of working women staff in the hotels. As far as Uttarakhand is concerned, PEDAGOGIC TRENDS BASED ON GENDER DIFFERENCES tourism is one of the main sector contributing in income and employment to people. In *Kandappan Balasubramaniana, Joaquim Dias Soeirob and AnshulGargc this context, the present study examines the contributions of tourism in women's empowerment in Dehradun which is the capital of Uttarakhand state. The study is based ABSTRACT on survey and data analysis. A statistical test in the study shows there is difference in In today's educational research, there has been considerable interest in issues related to participation of male and female work-force in tourism in the state. Out of the total gender and the interactive classroom using the social learning sites (web 2.0), as there workforce in tourism, only 20 percent of the workforce is female, which is very less if we are more needs to meet and enhance students' capabilities. Some evidence suggests aim to empower women in different spheres. There is a wide scope of empowerment in that male and female university students experience the interactive environment the tourism industry if the resources and employment opportunities are properly differently. The authors conducted a study on technology adoption at a private harnessed .Various steps should be taken by government and private sector as well to university in Selangor, Malaysia, with 249 students as respondent. One of its purposes create more lucrative offers and environment to attract more women towards tourism was to identify how gender matters in the process of technology adoption in university- industry . level teaching.This study used quantitative research approach to identify the Asian Keywords: Women empowerment, Dehradun, women workforce,tourism industry student learning capabilities through Edmodo, a social learning site. The significant *Lecturer,Graphic Era University ,Dehradun differences were found between the way male and female students identified their learning capabilities in this new pedagogical trends. Results suggest that females were more likely to use student-centered pedagogical approaches in teaching than males. Females had lower confidence and less experience in the use of computers in teaching. WORK-FAMILY CONFLICTS AND JOB PERFORMANCE: A STUDY FOCUSING FEMALE They tended to learn how to use technology from others, whereas males were more WORKFORCE OF HOSPITALITY INDUSTRY IN DEHRADUN DISTRICT likely to learn from their own experience. This study can be considered as a starting point *YashveerRawat towards gender differences and the interactive classroom to achieve the 21st century **Ashish Dhyani skills among Asian countries research arena. ABSTRACT Key words:Gender, 21st century skills, Social Learning Site, Edmodo, Student learning Uttarakhand state has observed a remarkable increase of tourists from 106.04cr. to capabilities 294.6cr and at the same time the total tourism in state increased by 168% (213 per cent according to UTDB) over past 12 years, so is the growth of hotels and other *School of Hospitality, Tourism and Culinary Arts,?Taylor's University, Selangor, Malaysia accommodation facilities. Under this fast development, the hospitality industry in Uttarakhand has confronted several challenges in managing human resources (HR), increasing number of female employees and their indifferent demand for work life balance shift the focus of HR practices. Since the Lady in a family considered to be back bone her job duties and family life demand need great deal of balance. With rapid urbanization and soaring living cost, the dual-earner families are also growing in Uttarakhand, and therefore work-family conflict (WFC) issues have also increased. A WOMEN EMPOWERMENT THROUGH TOURISM AND HOSPITALITY INDUSTRY IN critical cause of high employee turnover, poor morale, and ultimately low performance DEHRADUN and commitment has become a big concern among hotel employees impact on female *Ashish Spencer employees is more. Balancing work and role demands is becoming more critical for ABSTRACT hotels operations for female managers and workers. Round the clock nature of Women empowerment is one of the major issue currently. Varied sectors are engaged in operations in hotel industry makes it tougher. the drive of women empowerment wether it be hospitality or any other field. Most of Therefore, the main objective of the present paper is to extend previous studies on the the hotels and tourist organizations are trying to employ women and empower them attitudinal consequences of female employees' work-family conflict by surveying hotel socially and financially. A study was conducted over 10 hotels in Dehradun to see the operations with the data that was collected from a sample of 148 hotel employees from AN EXPLORATORY STUDY ABOUT STUDENTS LEARNING CAPABILITIES IN TODAY'S percentage of working women staff in the hotels. As far as Uttarakhand is concerned, PEDAGOGIC TRENDS BASED ON GENDER DIFFERENCES tourism is one of the main sector contributing in income and employment to people. In *Kandappan Balasubramaniana, Joaquim Dias Soeirob and AnshulGargc this context, the present study examines the contributions of tourism in women's empowerment in Dehradun which is the capital of Uttarakhand state. The study is based ABSTRACT on survey and data analysis. A statistical test in the study shows there is difference in In today's educational research, there has been considerable interest in issues related to participation of male and female work-force in tourism in the state. Out of the total gender and the interactive classroom using the social learning sites (web 2.0), as there workforce in tourism, only 20 percent of the workforce is female, which is very less if we are more needs to meet and enhance students' capabilities. Some evidence suggests aim to empower women in different spheres. There is a wide scope of empowerment in that male and female university students experience the interactive environment the tourism industry if the resources and employment opportunities are properly differently. The authors conducted a study on technology adoption at a private harnessed .Various steps should be taken by government and private sector as well to university in Selangor, Malaysia, with 249 students as respondent. One of its purposes create more lucrative offers and environment to attract more women towards tourism was to identify how gender matters in the process of technology adoption in university- industry . level teaching.This study used quantitative research approach to identify the Asian Keywords: Women empowerment, Dehradun, women workforce,tourism industry student learning capabilities through Edmodo, a social learning site. The significant *Lecturer,Graphic Era University ,Dehradun differences were found between the way male and female students identified their learning capabilities in this new pedagogical trends. Results suggest that females were more likely to use student-centered pedagogical approaches in teaching than males. Females had lower confidence and less experience in the use of computers in teaching. WORK-FAMILY CONFLICTS AND JOB PERFORMANCE: A STUDY FOCUSING FEMALE They tended to learn how to use technology from others, whereas males were more WORKFORCE OF HOSPITALITY INDUSTRY IN DEHRADUN DISTRICT likely to learn from their own experience. This study can be considered as a starting point *YashveerRawat towards gender differences and the interactive classroom to achieve the 21st century **Ashish Dhyani skills among Asian countries research arena. ABSTRACT Key words:Gender, 21st century skills, Social Learning Site, Edmodo, Student learning Uttarakhand state has observed a remarkable increase of tourists from 106.04cr. to capabilities 294.6cr and at the same time the total tourism in state increased by 168% (213 per cent according to UTDB) over past 12 years, so is the growth of hotels and other *School of Hospitality, Tourism and Culinary Arts,?Taylor's University, Selangor, Malaysia accommodation facilities. Under this fast development, the hospitality industry in Uttarakhand has confronted several challenges in managing human resources (HR), increasing number of female employees and their indifferent demand for work life balance shift the focus of HR practices. Since the Lady in a family considered to be back bone her job duties and family life demand need great deal of balance. With rapid urbanization and soaring living cost, the dual-earner families are also growing in Uttarakhand, and therefore work-family conflict (WFC) issues have also increased. A WOMEN EMPOWERMENT THROUGH TOURISM AND HOSPITALITY INDUSTRY IN critical cause of high employee turnover, poor morale, and ultimately low performance DEHRADUN and commitment has become a big concern among hotel employees impact on female *Ashish Spencer employees is more. Balancing work and role demands is becoming more critical for ABSTRACT hotels operations for female managers and workers. Round the clock nature of Women empowerment is one of the major issue currently. Varied sectors are engaged in operations in hotel industry makes it tougher. the drive of women empowerment wether it be hospitality or any other field. Most of Therefore, the main objective of the present paper is to extend previous studies on the the hotels and tourist organizations are trying to employ women and empower them attitudinal consequences of female employees' work-family conflict by surveying hotel socially and financially. A study was conducted over 10 hotels in Dehradun to see the operations with the data that was collected from a sample of 148 hotel employees from different locations of Dehradun district, using questionnaire over a period of eight due to many factors like Environment – the access to capital to innovative and weeks. The sample includes female employees from various levels of management. enterprising companies has become easier than it was a few years ago; Demand – The findings depict the basic issues that the employees encounter and the impact of changing demographics, increase in income, urbanization, growth in organized retail work-culture on their personal lives. The results also may become interesting for and demand for hygienic food and lastly Supply – the State government has improved National/ international hospitality practitioners and researchers to understand hotel infrastructure and private investment in cold chain networks across the country has employees' work and family concerns. made access to quality raw material a reality. Keywords:Hotels, Restaurants, QSR, Trend Shift, Demographics. Key words: work-family conflict, turnover, role demands, levels of management. *Assistant Professor, Graphic Era University *Assistant Professor, Department of Management,Landmark Foundation Institute, **Assistant Professor, Graphic Era University Dehradun, Uttarakhand **Assistant Professor, Faculty of Hotel & Tourism Management,Himgiri Zee University, Dehradun, Uttarakhand EMPLOYER'S EXPECTATIONS VS. EMPLOYEES' COMPETENCIES: A COMPARATIVE STUDY ON FEMALE EMPLOYEES IN SELECTED HOTELS OF MUSSOORIE *Ashish Dhyani **Yashveer Rawat INTERNATIONAL QSR VS DOMESTIC/LOCAL QSR: A COMPREHENSIVE STUDY ON REVERSE DRIFT TOWARDS DOMESTIC BRANDS FROM THE MAJOR INTERNATIONAL ABSTRACT PLAYERS IN QSR ( QUICK SERVICE RESTAURANT) IN DEHRADUN DISTRICT The paper has made an attempt to explain the mindset of the employer's and managers in hotel (accommodation) industry. The paper traces as the prime objective, the *Amar Prakash Dabral expectations of hospitality industry employers on competences of female employees. **Akash Rawat The results would be used to focus on ensuring that the aspirants are aware of the employability and management competencies they need in order to conduct ABSTRACT themselves in the business world of hospitality with confidence and competently. This paper analyses the current trend of Reverse shift towards inbound domestic Quick Data was collected from selected hotels of Mussoorie, which is one of the favourite Service Restaurants after a decade of Monopoly by International QSR brands in tourist destinations of the Uttarakhand state, using questionnaire over a six weeks Dehradun and neighboring areas. period through 120 respondents. The sample was made up of employers, managers, The QSR format took off in Dehradun about 18 years ago with the arrival of McDonald's Head of Departments (HODs) and female employees. Results indicated a big differential in the year 2001. Many global brands followed suit since then, either through company- on employers and female employees' expectations on communication skills, specific owned stores or the franchisee model or a mix of both.However, a foreign brand has an technical skills, computer, good work habits, customer service and self-discipline. The easy first quarter of operations because of the hype around them being 'international' – employees' expectations were higher (especially in terms of payroll and other employee so high volumes, along with high marketing spend make it a virtuous circle rather than benefits) than that of the employer's apart from conflict resolution and multi-skilling the local QSR who has to deploy various marketing strategies to pull in the volumes in where the employers' expectations were higher. the same quarter. The findings suggested the standards operating procedures (as laid by the This research uses the data collected from consumers visiting selected 25 domestic management) should be communicated regularly to all employers, employees and &international QSR ( Quick Service Restaurants) in Dehradun district from April to Oct training providers. The employer and training provider to remain linked and both should 2016 .The aim of our research being the analyses of the trend shift towards the emphasize the use of contemporary tools (both operational and training tools) to enable domestic/local restaurants which once were struggling for survival in the same their employees to be more competitive, productive and hence result oriented. geographical & demographic market. A quantitative approach was used through semi- Key words: Hospitality industry, employers' expectations, employees' competence, structured interviews and sampling processes through questionnaires was carried out conflict resolution, multi-skilling, standard operating procedures. .Findings from the research states that there have been a rise in business of Indian QSR different locations of Dehradun district, using questionnaire over a period of eight due to many factors like Environment – the access to capital to innovative and weeks. The sample includes female employees from various levels of management. enterprising companies has become easier than it was a few years ago; Demand – The findings depict the basic issues that the employees encounter and the impact of changing demographics, increase in income, urbanization, growth in organized retail work-culture on their personal lives. The results also may become interesting for and demand for hygienic food and lastly Supply – the State government has improved National/ international hospitality practitioners and researchers to understand hotel infrastructure and private investment in cold chain networks across the country has employees' work and family concerns. made access to quality raw material a reality. Keywords:Hotels, Restaurants, QSR, Trend Shift, Demographics. Key words: work-family conflict, turnover, role demands, levels of management. *Assistant Professor, Graphic Era University *Assistant Professor, Department of Management,Landmark Foundation Institute, **Assistant Professor, Graphic Era University Dehradun, Uttarakhand **Assistant Professor, Faculty of Hotel & Tourism Management,Himgiri Zee University, Dehradun, Uttarakhand EMPLOYER'S EXPECTATIONS VS. EMPLOYEES' COMPETENCIES: A COMPARATIVE STUDY ON FEMALE EMPLOYEES IN SELECTED HOTELS OF MUSSOORIE *Ashish Dhyani **Yashveer Rawat INTERNATIONAL QSR VS DOMESTIC/LOCAL QSR: A COMPREHENSIVE STUDY ON REVERSE DRIFT TOWARDS DOMESTIC BRANDS FROM THE MAJOR INTERNATIONAL ABSTRACT PLAYERS IN QSR ( QUICK SERVICE RESTAURANT) IN DEHRADUN DISTRICT The paper has made an attempt to explain the mindset of the employer's and managers in hotel (accommodation) industry. The paper traces as the prime objective, the *Amar Prakash Dabral expectations of hospitality industry employers on competences of female employees. **Akash Rawat The results would be used to focus on ensuring that the aspirants are aware of the employability and management competencies they need in order to conduct ABSTRACT themselves in the business world of hospitality with confidence and competently. This paper analyses the current trend of Reverse shift towards inbound domestic Quick Data was collected from selected hotels of Mussoorie, which is one of the favourite Service Restaurants after a decade of Monopoly by International QSR brands in tourist destinations of the Uttarakhand state, using questionnaire over a six weeks Dehradun and neighboring areas. period through 120 respondents. The sample was made up of employers, managers, The QSR format took off in Dehradun about 18 years ago with the arrival of McDonald's Head of Departments (HODs) and female employees. Results indicated a big differential in the year 2001. Many global brands followed suit since then, either through company- on employers and female employees' expectations on communication skills, specific owned stores or the franchisee model or a mix of both.However, a foreign brand has an technical skills, computer, good work habits, customer service and self-discipline. The easy first quarter of operations because of the hype around them being 'international' – employees' expectations were higher (especially in terms of payroll and other employee so high volumes, along with high marketing spend make it a virtuous circle rather than benefits) than that of the employer's apart from conflict resolution and multi-skilling the local QSR who has to deploy various marketing strategies to pull in the volumes in where the employers' expectations were higher. the same quarter. The findings suggested the standards operating procedures (as laid by the This research uses the data collected from consumers visiting selected 25 domestic management) should be communicated regularly to all employers, employees and &international QSR ( Quick Service Restaurants) in Dehradun district from April to Oct training providers. The employer and training provider to remain linked and both should 2016 .The aim of our research being the analyses of the trend shift towards the emphasize the use of contemporary tools (both operational and training tools) to enable domestic/local restaurants which once were struggling for survival in the same their employees to be more competitive, productive and hence result oriented. geographical & demographic market. A quantitative approach was used through semi- Key words: Hospitality industry, employers' expectations, employees' competence, structured interviews and sampling processes through questionnaires was carried out conflict resolution, multi-skilling, standard operating procedures. .Findings from the research states that there have been a rise in business of Indian QSR * Assistant Professor, Faculty of Hotel & Tourism Management,Himgiri Zee University, ASSESSING FEASIBILITY OF HOSPITALITY-STUDIES AS A PROFITABLE VOCATION– A VOCATIONAL- Dehradun, Uttarakhand PROFILING ANALYSIS OF FEMALE STUDENTS FROM THE UTTARAKHAND HILL AREAS **Assistant Professor, Department of Management,Landmark Foundation Institute, *Chandramauli Dhaundiyal Dehradun, Uttarakhand ABSTRACT This paper analyzes the motivations behind the Acceptance or Non-acceptance of Hospitality studies as a career path by young females (in a specific geography) while THE MEDIATING EFFECT OF EMPLOYEE ENGAGEMENT ON WORK-LIFE BALANCE AND trying to contextualize the socio-economic and cultural pressures that come to bear on JOB PERFORMANCE AMONG WOMEN WORKFORCE IN INDIAN HOSPITALITY them. INDUSTRY This research uses the Data from young female students of Uttarakhand (specifically 1 *Rajiv Mishra from the hill areas of Garhwal and Kumaon). The aim is an exploratory Study on 2 **Namrata Mishra thebarriers that prevent young female students from choosing Hospitality and Hotel Industry as a career. A Qualitative approach will be used alongside Semi-Structured ABSTRACT Interviews and Sampling processes through Questionnaires to construct the Case Study Hospitality industry isthe fastest growing service sector which has a huge variety of work Primary data. and runs 24/7. Women represent a major portion of the workforce in this industry. Due The initial Interview and Survey Results revealhow the PatrilocalCulture of Uttarakhand to heavy work load along with multiple roles and long working hours; women finds it influences the decision-making of young females, especially in cases of choosing difficult to balance their work and personal life. As a result they are unable to get careers.Furthermore, during the process, manyother barriers/restrictions imagined by engaged with their work which brings out a negative impact on their job performance. female students were revealed e.g. 'long hours' culture, basic awareness and Various factors are associated with an employee engagement which enhances the geographical-mobility--these revealed ideas tend to significantly influence female productivity and performance of an employee; wherein work-life balance acts as an students'approach towards their futuristic work-life balance ideas and personal life important antecedent. Work-life balance is a feeling of satisfaction and mental peace choices. among the employees for being able to fulfill the demands of both work and personal Interviews were carried out in eight districts of Uttarakhand across one hundred and ten life. schools implying a reasonable degree of validity for this on-ground Research.The This paper would therefore determine the importance of work-life balance among findings could be applied to other similar Geography-led and Patrilocal-Culture States women employee in hospitality industry. This paper would also analyzethe mediating like Himanchal Pradesh & Rajasthan. role of employee engagement between work-life balance and job performances. This Originality/Value: The Hospitality and Hotel industry in India is full of talent sourced conceptual paper is based on relevant literature and latest studies on work-life balance from Uttarakhand. This paper seeks to understand the lack of Female participation in the and engagement among women employees in Indian hospitality industry. above. The findings from this study offer implications for Management & Educational practices that can be used for engaging Gender Parity Ethos. Keywords: Employee engagement, work-life balance, job performance, women workforce, hospitality industry, India Keywords: Hotels, Patrilocal-Society, Work-Life balance, Career barriers *Assoc. Professor (Hospitality & Tourism), Welcomgroup Graduate School of Hotel Administration, Manipal University, Manipal, Karnataka *Assistant Professor in the Department of Hospitality and Management, Graphic Era **Research Scholar, School of Management, Manipal University, Manipal, Karnataka University. * Assistant Professor, Faculty of Hotel & Tourism Management,Himgiri Zee University, ASSESSING FEASIBILITY OF HOSPITALITY-STUDIES AS A PROFITABLE VOCATION– A VOCATIONAL- Dehradun, Uttarakhand PROFILING ANALYSIS OF FEMALE STUDENTS FROM THE UTTARAKHAND HILL AREAS **Assistant Professor, Department of Management,Landmark Foundation Institute, *Chandramauli Dhaundiyal Dehradun, Uttarakhand ABSTRACT This paper analyzes the motivations behind the Acceptance or Non-acceptance of Hospitality studies as a career path by young females (in a specific geography) while THE MEDIATING EFFECT OF EMPLOYEE ENGAGEMENT ON WORK-LIFE BALANCE AND trying to contextualize the socio-economic and cultural pressures that come to bear on JOB PERFORMANCE AMONG WOMEN WORKFORCE IN INDIAN HOSPITALITY them. INDUSTRY This research uses the Data from young female students of Uttarakhand (specifically 1 *Rajiv Mishra from the hill areas of Garhwal and Kumaon). The aim is an exploratory Study on 2 **Namrata Mishra thebarriers that prevent young female students from choosing Hospitality and Hotel Industry as a career. A Qualitative approach will be used alongside Semi-Structured ABSTRACT Interviews and Sampling processes through Questionnaires to construct the Case Study Hospitality industry isthe fastest growing service sector which has a huge variety of work Primary data. and runs 24/7. Women represent a major portion of the workforce in this industry. Due The initial Interview and Survey Results revealhow the PatrilocalCulture of Uttarakhand to heavy work load along with multiple roles and long working hours; women finds it influences the decision-making of young females, especially in cases of choosing difficult to balance their work and personal life. As a result they are unable to get careers.Furthermore, during the process, manyother barriers/restrictions imagined by engaged with their work which brings out a negative impact on their job performance. female students were revealed e.g. 'long hours' culture, basic awareness and Various factors are associated with an employee engagement which enhances the geographical-mobility--these revealed ideas tend to significantly influence female productivity and performance of an employee; wherein work-life balance acts as an students'approach towards their futuristic work-life balance ideas and personal life important antecedent. Work-life balance is a feeling of satisfaction and mental peace choices. among the employees for being able to fulfill the demands of both work and personal Interviews were carried out in eight districts of Uttarakhand across one hundred and ten life. schools implying a reasonable degree of validity for this on-ground Research.The This paper would therefore determine the importance of work-life balance among findings could be applied to other similar Geography-led and Patrilocal-Culture States women employee in hospitality industry. This paper would also analyzethe mediating like Himanchal Pradesh & Rajasthan. role of employee engagement between work-life balance and job performances. This Originality/Value: The Hospitality and Hotel industry in India is full of talent sourced conceptual paper is based on relevant literature and latest studies on work-life balance from Uttarakhand. This paper seeks to understand the lack of Female participation in the and engagement among women employees in Indian hospitality industry. above. The findings from this study offer implications for Management & Educational practices that can be used for engaging Gender Parity Ethos. Keywords: Employee engagement, work-life balance, job performance, women workforce, hospitality industry, India Keywords: Hotels, Patrilocal-Society, Work-Life balance, Career barriers *Assoc. Professor (Hospitality & Tourism), Welcomgroup Graduate School of Hotel Administration, Manipal University, Manipal, Karnataka *Assistant Professor in the Department of Hospitality and Management, Graphic Era **Research Scholar, School of Management, Manipal University, Manipal, Karnataka University. ISSUES AND CHALLENGES AMONG THE FEMALE EMPLOYEES OF INDIAN HOTEL justified by measuring the economic development of local area and community through INDUSTRY. A CASE STUDY OF NCR-HOTELS employment opportunities generated by tourism outlets. The formal sector of tourism is *Anil lakhera still in question to contribute to the development of women specifically. This research **Himali Lakhera focuses on the development of the largest formal tourism sector (hotels and resorts) and ABSTRACT its affect on economic situationand status of women. In a research conducted locally it Females in any society play an important role in society building and growth was found that local women were involved more in meager jobs associated with tourism acceleration. In India women are in a continuous process of acquiring the male rather than being a part of formal setup of tourism industry.In this study the data was dominated careers .Indian hotel industry which was earlier considered as the only male collected as structured questionnaires to female employees from 35 hotels in Dehradun oriented industry is also showing more and more entry of females. In fact it would be and result was framed as bar graphs and pie charts. This study shows that most of the correct to say that the industry today holds more potential for women than ever before. local female inhabitants were absorbed in smaller businesses like running dhabas,local But compared to their share women still hold very less positions on laundering and helpers rather than being employed in core hotels and resorts because managerial/executive levels in the industry as compared to males. Finding an Indian of traditional cultural and social barriers. Thus women development still needs to be female General Manager in 5* hotels is still a difficult task. This indicates some very questioned with massive development of formal sector of tourism. serious unfolded causes which need to be studied and cured. The study on “issues & Key words: Tourism development, formal sector of tourism, cultural and social barriers challenges among the female employees of Indian hotel industry” is an attempt to find *Lecturer ,Graphic Era university, Dehradun out the reasons and problems which restricts the growth and development of females in this wide industry. Also the study would indicate the reasons for high level of female employee turnover from hotel jobs. The study shall be based on Primary and Secondary data .Collection of data will be done from 5*hotels of NCR .The major objectives of the ANALYSIS & EVALUATION OF SEASONALITY FACTORS AND SUSTAINABLE DEVELOPMENT study would include- (A Study of the hill station of Nainital) · To identify the female status in hotels in terms of their participation in *Anil Kumar Tamta departmental hierarchy. **Dr. Spersh Bhatt · To identify the working conditions of females in hotel industry. · To understand the job satisfaction factors for females of hotel industry in ABSTRACT India. · To analyze the major causes for job switching by females of Indian hotel Nainital, situated in the state of Uttarakhand, is a beautiful hill station and a well known industry. tourist destination in the Kumaun region of Uttarakhand, India. It is well known for the · To identify the major barriers in the career growth of females in hotels. lake in the shape of an eye, surrounded by lush green mountains. The place overflows with natural and scenic beauty which when mixed with the awesome cool climate make Key terms; Career, hotel industry, Growth, Development, turnover. Nainital one of the most sought after tourist destinations. Although there is a year *Senior Lecturer,Institute of Hotel Management and Catering Technology, Kurukshetra around inflow of tourists, Nainital, receives maximum tourists in the months of mid May **Teaching AssociateInstitute of Hotel Management and Catering Technology, to mid July which are considered to be the Peak Season of tourism in Nainital. Peak Kurukshetra. season opens door to many opportunities for short term employment and income generation in the organized as well as unorganized sectors of the area. Being a famous hill station and a tourist lookout, and, because of the fact that area TOURISM DEVELOPMENT AND WOMEN: A STUDY OF ITS EFFECTS ON ECONOMIC witnesses variation in tourist inflow, Nainital, was selected for the study to assess and SITUATION AND STATUS OF WOMEN IN DEHRADUN. analyse the effects and impact of seasonality in tourism on the local people of Nainital. *Ashish Spencer Seasonal variation leads to the problem of sustainability and sustainable development. The study also gives the views of the local people regarding the sustainable ABSTRACT development and will suggest outcomes for reducing seasonality factors for sustainable The tourism industry is growing rapidly globally every year. The development can be development of the selected area. ISSUES AND CHALLENGES AMONG THE FEMALE EMPLOYEES OF INDIAN HOTEL justified by measuring the economic development of local area and community through INDUSTRY. A CASE STUDY OF NCR-HOTELS employment opportunities generated by tourism outlets. The formal sector of tourism is *Anil lakhera still in question to contribute to the development of women specifically. This research **Himali Lakhera focuses on the development of the largest formal tourism sector (hotels and resorts) and ABSTRACT its affect on economic situationand status of women. In a research conducted locally it Females in any society play an important role in society building and growth was found that local women were involved more in meager jobs associated with tourism acceleration. In India women are in a continuous process of acquiring the male rather than being a part of formal setup of tourism industry.In this study the data was dominated careers .Indian hotel industry which was earlier considered as the only male collected as structured questionnaires to female employees from 35 hotels in Dehradun oriented industry is also showing more and more entry of females. In fact it would be and result was framed as bar graphs and pie charts. This study shows that most of the correct to say that the industry today holds more potential for women than ever before. local female inhabitants were absorbed in smaller businesses like running dhabas,local But compared to their share women still hold very less positions on laundering and helpers rather than being employed in core hotels and resorts because managerial/executive levels in the industry as compared to males. Finding an Indian of traditional cultural and social barriers. Thus women development still needs to be female General Manager in 5* hotels is still a difficult task. This indicates some very questioned with massive development of formal sector of tourism. serious unfolded causes which need to be studied and cured. The study on “issues & Key words: Tourism development, formal sector of tourism, cultural and social barriers challenges among the female employees of Indian hotel industry” is an attempt to find *Lecturer ,Graphic Era university, Dehradun out the reasons and problems which restricts the growth and development of females in this wide industry. Also the study would indicate the reasons for high level of female employee turnover from hotel jobs. The study shall be based on Primary and Secondary data .Collection of data will be done from 5*hotels of NCR .The major objectives of the ANALYSIS & EVALUATION OF SEASONALITY FACTORS AND SUSTAINABLE DEVELOPMENT study would include- (A Study of the hill station of Nainital) · To identify the female status in hotels in terms of their participation in *Anil Kumar Tamta departmental hierarchy. **Dr. Spersh Bhatt · To identify the working conditions of females in hotel industry. · To understand the job satisfaction factors for females of hotel industry in ABSTRACT India. · To analyze the major causes for job switching by females of Indian hotel Nainital, situated in the state of Uttarakhand, is a beautiful hill station and a well known industry. tourist destination in the Kumaun region of Uttarakhand, India. It is well known for the · To identify the major barriers in the career growth of females in hotels. lake in the shape of an eye, surrounded by lush green mountains. The place overflows with natural and scenic beauty which when mixed with the awesome cool climate make Key terms; Career, hotel industry, Growth, Development, turnover. Nainital one of the most sought after tourist destinations. Although there is a year *Senior Lecturer,Institute of Hotel Management and Catering Technology, Kurukshetra around inflow of tourists, Nainital, receives maximum tourists in the months of mid May **Teaching AssociateInstitute of Hotel Management and Catering Technology, to mid July which are considered to be the Peak Season of tourism in Nainital. Peak Kurukshetra. season opens door to many opportunities for short term employment and income generation in the organized as well as unorganized sectors of the area. Being a famous hill station and a tourist lookout, and, because of the fact that area TOURISM DEVELOPMENT AND WOMEN: A STUDY OF ITS EFFECTS ON ECONOMIC witnesses variation in tourist inflow, Nainital, was selected for the study to assess and SITUATION AND STATUS OF WOMEN IN DEHRADUN. analyse the effects and impact of seasonality in tourism on the local people of Nainital. *Ashish Spencer Seasonal variation leads to the problem of sustainability and sustainable development. The study also gives the views of the local people regarding the sustainable ABSTRACT development and will suggest outcomes for reducing seasonality factors for sustainable The tourism industry is growing rapidly globally every year. The development can be development of the selected area. The data for the study will be collected through a questionnaire designed specifically to should provide law enforcement against crime and protect the tourists. It must get an idea about both the positive and negative impacts of tourism and also the views recognize that when the environment is safe, the visitor is also safe and that if the travel of the local people of Nainital regarding the sustainability of the area. The current study and tourism industry emphasizes security it will have a good chance of surviving. may be useful to tackle future problems associated with the peak season of tourism in Nainital town. The study could be useful to the district administration and the state *Assistant Professor,Galgotias University tourism board for policy and decision making related to tourism management and **Assistant Professor, Galgotias University sustainable development of the area.

Key words: - Sustainable development, Seasonality, Peak Season, Organized sector, Unorganized sector. UNDER REPRESENTATION OF FEMALE IN GENDER LEADERSHIP: A STUDY *Mousumi Dasgupta *Senior Research Fellow, Department of Tourism, 'The Hermitage', D.S.B. Campus **Himanshu Sharma , Kumaun University Nainital. **Assistant Professor, Department of Statistics, D.S.B. Campus, Kumaun University Nainital ABSTRACT Why are women underrepresented in the highest corporate hierarchies? Evidence shows that men and women possess the same skills and abilities, as goes for educational attainment. There are some gaps linked to it which still need to be filled in order to give equal opportunities to females as well. Although, from the last few decades it is been TOURISM SECURITY AND SAFETY said and noticed that the number of females are rising to the top which is a symbol of *Himanshu Sharma progressive social change. It is also been noticed that there is still gender inequality in **Mousumi Dasgupta, top management positions which leads to under presentation of females in top management position. ABSTRACT The approach for the empirical study is quantitative. It is been said that female qualities Safety and security have always been indispensable condition for travel and tourism. do not contribute to the required management attributes. Results suggest that male Many tourists who stay in a hotel at any destination might be vulnerable to robbery, managers have more preferences towards pursuing a career than female managers; they assault and fire within the premises. Therefore providing quality tourism experiences are significantly more willing to consider promotions and aim to achieve a higher which incorporate principles of safety and security are becoming an overriding objective organizational level. Female managers on the other hand show more preferences of tourism destinations. Despite some of the optimistic talk of global economic recovery, towards family. Women take a significantly larger share of household and childcare the highest likelihood is that the tourism industry still has several challenging months or duties and are more likely to face a temporary career slowdown after having had even years ahead of it. Often when the economy is down we tend to cut back where we children. Studies have shown that males tend to be more task oriented and females more ought not to be cutting back. The travel and tourism industry could not avoid the relationship oriented. But in actual managerial positions experiences women managers negative impacts and consequences of these events. Moreover some of these events show no differences in leadership abilities from experienced male managers. These manifested the vulnerability of tourism both on global and regional levels.A major women, infact are more likely to be more competent from their male counterparts. In marketing mistake is, believing that cameras and other forms of technology can take the order to have an executive role, a person must be more aggressive, competitive, more place of human beings. Both safety and security software and hardware are provided at task oriented etc. but females always have the opposite qualities. the property level.That is not to say that there is no place for technology, much to the contrary, new technological devices can be tremendous aids to security professionals. Keywords: statistical discrimination, promotions, female leadership, career Machines, however, do not provide a sense of empathetic hospitality that is essential for aspirations, family and work balance a successful tourism industry. The best course of action is to blend human security with technology.The human element is often cited as the most important factor in security. *Assistant Professor,Galgotias University At the industry level, the hotel association should take an active role in facilitating and **Assistant Professor, Galgotias University coordinating the security and safety activities. At the national level, the police force A STUDY ON- STUDENTS' IMPRESSION: SELECTION OF HOTEL MANAGEMENT AS A CAREER. WOMEN IN TOURISM – CHALLENGES AND SOLUTIONS *P.Sravan Kumar *Ms. Prerna Nandwani, **Rajshree Bhargava **Mr. Rakesh Kataria, ***Mrs. Bashir Vandana Rawat. ABSTRACT 2001 was declared as 'International Women's empowerment year' by the UN, and India ABSTRACT declared it as 'women's empowerment year'. In 2007, the UNWTO's theme for the World Background: Higher education is indeed an indispensable factor in innovation and Tourism Day was 'Tourism Opens Doors for Women”. UNWTO Berlin 2008 conference human capital development. With the massive expansion of the higher education sector implemented an action plan for the empowerment of women through tourism sector. in terms of availability of diverse courses, management and geographical coverage Preliminary findings of UNWTO Report 2010 on Women in Tourism mentioned that selection of higher education has become the most challenging part in everyone's life. tourism contributes 5% of GDP, 6% of world's exports, and 7% of jobs worldwide. Also, with the developing trends in the economic scenario newer courses such as Women comprise between 60 to 70% of tourism work force. However, women hold less hospitality education has entered the market as an alternative to the traditional ones. than 40% of all managerial positions, less than 20% of general management roles and Therefore this paper broadcasts an investigation into various reasons why students between 5-8% of board positions, (South Africa Ministry of Tourism report 6 May 2016). chose to enrol in a hospitality degree course. In the light of above, the aim of this paper is to to understand what are the current Objective: The aim is to study the students' impression about selecting Hotel problems faced by women in tourism and hospitality industry in India, and to Management as a career option in comparison to other courses. The study also aims to understand the way forward in mitigating the problems and provide equal identify different parameters considered by students for selecting a particular hotel opportunities to women. This paper will be qualitative research paper based on the management college for admission & study is limited to the city, Jaipur. perception and expectation of women employees. A survey will be conducted through Methods: Systematic random sample technique was used to collect data from the structured questionnaire by random sampling, key informant interviews, participant's intermediate students planning to take admission in different hotel management observations, focus group discussion along with existing literature. The key factors for colleges along with the first year students of the various hospitality management determine the roles at work depend education, family background, physical conditions, institutes. The data was collected through semi-structured questionnaire and personal language and the ability of individual. The gender based roles are determined by in depth interviews. demands of tourists and demand of nature of work. Result: The results of this study suggest that students seeking admission in hospitality colleges are unaware about the industry and the course curriculum. They consider hotel Key words: Women, Tourism, Problems management more as a management programme; upon completion of which they will be directly absorbed at managerial level, however most students are hired at operational *Excellence Hospitality Projects Pvt Ltd, Hyderabad level. This had further lead to frustration and dissatisfaction about the course and **Assistant Professor ,Chandigarh University - Gharuan thereby forcing them to seek alternative career options. The study also reveals that the students sees institutes as a cluster of different attributes that includes infrastructure, teaching staff, facilities, services.etc Also, it was found that the choice for the selection of the institute for admission was majorly based on the reputation of college. TRAINING AND DEVELOPMENT AND JOB SATISFACTION IN EDUCATION SECTOR Key words: Hospitality Industry, Students' perception, Hospitality education. *Vipin Singh

*Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur ABSTRACT **Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur High quality performance demanded by the consumers of higher education and ***Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur confronted by rapid changes in knowledge, technology, and even by the way academic work is being conducted (i.e., in teams, electronically over great distances, etc.) higher educational institutions must redefine themselves and, in essence, that means the A STUDY ON- STUDENTS' IMPRESSION: SELECTION OF HOTEL MANAGEMENT AS A CAREER. WOMEN IN TOURISM – CHALLENGES AND SOLUTIONS *P.Sravan Kumar *Ms. Prerna Nandwani, **Rajshree Bhargava **Mr. Rakesh Kataria, ***Mrs. Bashir Vandana Rawat. ABSTRACT 2001 was declared as 'International Women's empowerment year' by the UN, and India ABSTRACT declared it as 'women's empowerment year'. In 2007, the UNWTO's theme for the World Background: Higher education is indeed an indispensable factor in innovation and Tourism Day was 'Tourism Opens Doors for Women”. UNWTO Berlin 2008 conference human capital development. With the massive expansion of the higher education sector implemented an action plan for the empowerment of women through tourism sector. in terms of availability of diverse courses, management and geographical coverage Preliminary findings of UNWTO Report 2010 on Women in Tourism mentioned that selection of higher education has become the most challenging part in everyone's life. tourism contributes 5% of GDP, 6% of world's exports, and 7% of jobs worldwide. Also, with the developing trends in the economic scenario newer courses such as Women comprise between 60 to 70% of tourism work force. However, women hold less hospitality education has entered the market as an alternative to the traditional ones. than 40% of all managerial positions, less than 20% of general management roles and Therefore this paper broadcasts an investigation into various reasons why students between 5-8% of board positions, (South Africa Ministry of Tourism report 6 May 2016). chose to enrol in a hospitality degree course. In the light of above, the aim of this paper is to to understand what are the current Objective: The aim is to study the students' impression about selecting Hotel problems faced by women in tourism and hospitality industry in India, and to Management as a career option in comparison to other courses. The study also aims to understand the way forward in mitigating the problems and provide equal identify different parameters considered by students for selecting a particular hotel opportunities to women. This paper will be qualitative research paper based on the management college for admission & study is limited to the city, Jaipur. perception and expectation of women employees. A survey will be conducted through Methods: Systematic random sample technique was used to collect data from the structured questionnaire by random sampling, key informant interviews, participant's intermediate students planning to take admission in different hotel management observations, focus group discussion along with existing literature. The key factors for colleges along with the first year students of the various hospitality management determine the roles at work depend education, family background, physical conditions, institutes. The data was collected through semi-structured questionnaire and personal language and the ability of individual. The gender based roles are determined by in depth interviews. demands of tourists and demand of nature of work. Result: The results of this study suggest that students seeking admission in hospitality colleges are unaware about the industry and the course curriculum. They consider hotel Key words: Women, Tourism, Problems management more as a management programme; upon completion of which they will be directly absorbed at managerial level, however most students are hired at operational *Excellence Hospitality Projects Pvt Ltd, Hyderabad level. This had further lead to frustration and dissatisfaction about the course and **Assistant Professor ,Chandigarh University - Gharuan thereby forcing them to seek alternative career options. The study also reveals that the students sees institutes as a cluster of different attributes that includes infrastructure, teaching staff, facilities, services.etc Also, it was found that the choice for the selection of the institute for admission was majorly based on the reputation of college. TRAINING AND DEVELOPMENT AND JOB SATISFACTION IN EDUCATION SECTOR Key words: Hospitality Industry, Students' perception, Hospitality education. *Vipin Singh

ABSTRACT Background: The hospitality industry has no dearth of women joining the industry, in INTEGRATION HUMAN RESOURCES STRATEGY WITH HOSPITALITY BUSINESS fact we have look at the data available with various hotel management institutes, the STRATEGY: “A STUDY OF HOSPITALITY INDUSTRY IN UTTARAKHAND” success ratio of girls to boys is very high .still when it comes to the senior management *Yashpal Negi positions in the hotels like general manager and other Head of Departments, it's the men **Pradeep Negi who rule the roost. Agreed some exceptions are there, but those be counted in fingertips. Now with the society being more accepting towards working women, the ABSTRACT newer generation may see different results but with the current scenario still in The corporate HRM function is charged with providing the glue that binds all operating existence, we should be expecting the same results, hence giving us the need to explore divisions. The corporate HRM achieves this in two main strategies (i) by propagating a the unbalanced dynamics of this mismatched career progression between male and common human resource philosophy within the company and (ii) by developing a group female employees. of internationally minded mid level executives for future senior management Objective: The purpose is to discover how successful women achieve their senior-level responsibilities. The corporate HRM group perceives its missions as one of developing positions, how they balance their work and family life, and what career advice they can and providing the underline philosophy around which local businesses can develop their offer to future hospitality leaders. human resource e practices. Corporate HRM group also conducts a two week HRM Methods: The methodology involves extended interviews from female hotel employees orientation session for the HR staff from each of its operating divisions. These sessions through semi-structured questionnaire. The interview was conducted with 35 female have an overview of the companies HRM philosophy and talk about how local employees both working at senior management positions and also at executive level businesses can translate the philosophy into HR policies. Coca cola has found that from different hotel companies and different departments in the city Jaipur – 08 star information sharing is one of the great benefits of bringing HRM professionals together. categorized hotels to explore the challenges faced by them in the career ladder in hotel The sessions provide a medium through which HRM professionals can communicate management. and learn from each other, which facilitates the rapid transfer of innovative and valuable Result and conclusion: The results may help students learn from successful female HRM tools from region. The advent of HRM has brought forward the issue of linkages hoteliers and perhaps increase their commitment to longevity in hotel careers. Also to between the employer-employee relationships and wider organisational strategies and sensitise the male counterparts in the industry to the specific needs of the female corporate policies. The study is devoted to a detailed discussion of integration human employees in certain phases of their life. resources to hospitality industry in Uttarakhand. faculty must either face obsolescence or continuously be participating in developmental Key Words: Organisational strategies, HRM, Hospitality Business strategy activities. Therefore, institutions of higher education must develop a sustained long term faculty development strategy to enable their valuable human resources to work *Director/Principal, State Institute of Hotel Management and Catering effectively and accomplish the organizational goals that are necessary to survive in the Technology&Applied Nutrition, New Tehri. rapidly changing environment of higher education. To achieve the competitive **Assistant Professor, State Institute of Hotel Management and Catering advantage and get the best results, organizations have to provide the means to upgrade Technology&Applied Nutrition, New Tehri. their employees which they can best do by organizing training and development programs, which not only improve the employees' skills but also enhance their performance, motivation and give a sense of job satisfaction to them. This study investigates the relationship between training and development and Job Satisfaction in A STUDY ON CAREER PROGRESSION FOR WOMEN IN HOTEL INDUSTRY IN THE Education Sector. CURRENT SCENARIO KEYWORDS: Training and development, Job satisfaction, Education sector, Higher education. *Mrs. Bashir Vandana Rawat, *Lecturer ,Lovely Professional University, Jalandhar, Punjab **Ms. Prerna Nandwani, ***Mr. Rakesh Kataria

ABSTRACT Background: The hospitality industry has no dearth of women joining the industry, in INTEGRATION HUMAN RESOURCES STRATEGY WITH HOSPITALITY BUSINESS fact we have look at the data available with various hotel management institutes, the STRATEGY: “A STUDY OF HOSPITALITY INDUSTRY IN UTTARAKHAND” success ratio of girls to boys is very high .still when it comes to the senior management *Yashpal Negi positions in the hotels like general manager and other Head of Departments, it's the men **Pradeep Negi who rule the roost. Agreed some exceptions are there, but those be counted in fingertips. Now with the society being more accepting towards working women, the ABSTRACT newer generation may see different results but with the current scenario still in The corporate HRM function is charged with providing the glue that binds all operating existence, we should be expecting the same results, hence giving us the need to explore divisions. The corporate HRM achieves this in two main strategies (i) by propagating a the unbalanced dynamics of this mismatched career progression between male and common human resource philosophy within the company and (ii) by developing a group female employees. of internationally minded mid level executives for future senior management Objective: The purpose is to discover how successful women achieve their senior-level responsibilities. The corporate HRM group perceives its missions as one of developing positions, how they balance their work and family life, and what career advice they can and providing the underline philosophy around which local businesses can develop their offer to future hospitality leaders. human resource e practices. Corporate HRM group also conducts a two week HRM Methods: The methodology involves extended interviews from female hotel employees orientation session for the HR staff from each of its operating divisions. These sessions through semi-structured questionnaire. The interview was conducted with 35 female have an overview of the companies HRM philosophy and talk about how local employees both working at senior management positions and also at executive level businesses can translate the philosophy into HR policies. Coca cola has found that from different hotel companies and different departments in the city Jaipur – 08 star information sharing is one of the great benefits of bringing HRM professionals together. categorized hotels to explore the challenges faced by them in the career ladder in hotel The sessions provide a medium through which HRM professionals can communicate management. and learn from each other, which facilitates the rapid transfer of innovative and valuable Result and conclusion: The results may help students learn from successful female HRM tools from region. The advent of HRM has brought forward the issue of linkages hoteliers and perhaps increase their commitment to longevity in hotel careers. Also to between the employer-employee relationships and wider organisational strategies and sensitise the male counterparts in the industry to the specific needs of the female corporate policies. The study is devoted to a detailed discussion of integration human employees in certain phases of their life. resources to hospitality industry in Uttarakhand. Key Words: Career of women, Hospitality Industry, career progression AN ANALYSIS OF UNLOCKING THE POTENTIAL TALENT OF WOMEN ENTREPRENEURS *Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur IN THE TOURISM AND HOSPITALITY SECTORS OF INDIA. **Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur *Dr Sherry Abraham ***Faculty, Institute of Hotel Management, Catering &Nutrition, Jaipur **Dr. C. Rajesh Kumar

ABSTRACT This paper explores the potential for women entrepreneurships in the Indian tourism sector and how to unlock the potential for such businesses. Tourism is one of the fastest MANAGEMENT OF A SMALL HOTEL – A CASE STUDY OF HOTEL JAISINGH GARH, growing sectors in the country. It is a service oriented industry and hence can offer many UDAIPUR opportunities for women to set up entrepreneurships. A qualitative methodology was *Dr. Sangeeta Dhar adopted using both secondary and primary data. The secondary data indicated that successful entrepreneurships depend on the proper leverage of human, financial and ABSTRACT social capital. The primary data was obtained from 30 women entrepreneurs across the Jaisingh Garh was developed as a dream house with seven rooms and two green Champa country. It was found that hotel / inns, travel agencies and car / bus rental services offer lawns by Late Shri Udai Bhan Singh Panwar in 1997. It was converted into a hotel after his good potential for entrepreneurships. With the proliferation of the internet, virtual death. Located on Haridas Ki Magri and overlooking Lake Pichola and Lake Fateh Sagar services can be provided by women entrepreneurs to tourists. Food and dining service the expectation was high. Though ideally located in the enclave of hotels of all size and offer additional opportunities. Tourism offers scope even for women living in rural / class, it could not break even and had a setback loss and need to be closed soon. semi-urban areas to establish entrepreneurships that promote the local environment The property was taken on lease by Innovative Hospitality in 2014. With innovative up- and its culture on the one hand and on the other provide employment, increase gradation of property, aptly named suites, a covered and a rooftop restaurant 'Kabab standards of living and improve prosperity. It was also found that women are better Mistri' specialising in Indian and world kababs with a hint of Asian cuisine, specially positioned than men to start successful entrepreneurships particularly in the tourism crafted to suit a wide range of taste buds and quality services, Jaisingh Garh could sector. However, the ability of women to exploit these many opportunities in the tourism become a boutique hotel. Being comfortably nestled amidst star hotels, providing sector is contingent on them leveraging human, financial and social capital. These are spectacular view of Aravali Hills, the lakes and the town, and providing convenient the three dimensions of any successful entrepreneurship. It was found that there are approach to most tourist destinations of the city, Jaisingh Garh is among the star several avenues already existing in India for women to gain access to these three forms attractions for visitors to Udaipur. of capital. These methods of access have been discussed and recommendations on how The paper is based on a case study of Jaisingh Garh Hotel. Information for the case study they can be leveraged to promote successful entrepreneurships in the tourism sector was collected through interviews with management personnel at different levels in have been made. hotel, employees and some visitors. Keywords: Women Entrepreneurs, Opportunities, Talent Pool, Social Capital, Skilling Major conclusion of the case study is that management of a small hotel in a highly Programs competitive market situation is a challenging task. Innovative up-gradation of property *Assistant Professor,Department of Tourism Studies,Pondicherry University, Puducherry and quality service to complement the expectations of the target segment is therefore, **SYNA International College of Management Studies,Jhinjhari, katni - 483501 (MP) necessary for the success of a small hotel in such a situation.

Key Words: Jaisingh Garh, Hotel, Innovative Hospitality, Kabab Mistri, Indian and Asian Cuisine, Kabab, Management, Up-gradation, Quality, Competitive market, Challenging task, target segment *Associate Professor, Department of Food Management Institute of Tourism and Hotel Management Pacific University, Udaipur TO STUDY THE RESIDENT'S PERCEPTIONS TOWARDS CULTURAL TOURISM tourism industry representatives beyond the imaginations. It has become an integral DEVELOPMENT IN MURSHIDABAD, WB part of the tourism industry as it saves time, cost, and energy. It provides the access to *Ms. Rupa Sinha the distant and untapped segment also. Social media has now become a cliché for the *Dr. Madhu Murdia destination marketing. It is also discovered in the researches that there is a strong ABSTRACT relationship between the use of social media and consumer purchasing decision making In the awake of globalization many states and communities have started to rethink and abandonment. As it is the most preferable information source for travelers related to about their policies and strategies for development and at the same time they have destination and product selection. realized about the importance of tourism and its positive impact. Tourism is ever The aim of this study is to find out the degree of impact of social media on traveler's growing industry and it has emerged as one of the largest and fastest growing industry purchase decision and use of social media as source of information and marketing. in world and in India also, among them cultural tourism is a booming sector and The sample and study is confined to Udaipur city. concerned with a community's way of life, art, religion, beliefs, history andother Keywords: Social Media, Traveler, Marketing, Promotion, Decision attributes that helped to shape their way of life. The purpose of this paper is to explore resident's perception towards cultural tourism development and to study the economic *Pacific Institute of Hotel Management,Pacific Academy of Higher impacts of cultural tourism development in that area. Education and Research University, Udaipur This study has carried out with field research approach at selected destinationin Murshidabad (Baharampur, Lalbagh,Jiagunj-Ajimgunj,Khosbagh) among the residing families by using purposivesampling during October to November 2016. In this study we have 200 respondents and are explored by using SPSS (Statistical Packages for social ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR HOTELS OF DELHI Sciences version 16). The findings reveal that residents have positive perceptions *Pradeep Bhatt towards cultural tourism development as they think they will be benefited economically **Suraj M.Negi if they involved, because of emerging stages of cultural tourism development in the study area, also there is a strong relationship between perceptions of residents and ABSTRACT cultural tourism development. Hotel, Hospitality Industry plays an important role in the economic development of a Keywords: Tourism, resident's perception, globalization, Murshidabad, cultural tourism country. This study attempts to evaluate job satisfaction of employees in different hotels development, Economic impacts, sustainability of Delhi and N.C.R. region. It focuses on the relative importance of job satisfaction factors and their impacts on the overall job satisfaction of employees. It also investigates *Research Scholar,Pacific Institute of Hotel Management the impacts of hospitality type, work experience, age, and sex differences on the Pacific Academy of Higher Education and Research University, Udaipur attitudes toward job Satisfaction. The result shows that salary, efficiency in work, fringe **Pacific Institute of Hotel Management,Pacific Academy of Higher supervision, and co-worker relation are the most important factors contributing to job Education and Research University, Udaipur satisfaction. This research was mainly undertaken to investigate on the significance of factors such as working conditions, pay and promotion, job security, fairness, relationship with co-workers and supervisors in affecting the job satisfaction. This paper also presents a comprehensive diagnosis of job satisfaction indices of Hotel business, the USES OF THE SOCIAL MEDIA APPS FOR MARKETING AND ITS IMPACT ON factors causing the dissatisfaction & suggestions to improve them. TRAVELLERS’ DECISION MAKING Keywords- Hotel, Hospitality, Job Satisfaction, Supervision, Co-workers, Security, *Dr Madhu Murdai Relationship. *Assistant Professor, Himgiri Zee University, Dehradun ABSTRACT **Assistant Professor, Himgiri Zee University, Dehradun Due to technological revolution social media has become one of the mega trends and essential part of the marketing. Its significant impact can be seen on tourism industry also as it has opened the new horizons for the promotion of tourism products for the TO STUDY THE RESIDENT'S PERCEPTIONS TOWARDS CULTURAL TOURISM tourism industry representatives beyond the imaginations. It has become an integral DEVELOPMENT IN MURSHIDABAD, WB part of the tourism industry as it saves time, cost, and energy. It provides the access to *Ms. Rupa Sinha the distant and untapped segment also. Social media has now become a cliché for the *Dr. Madhu Murdia destination marketing. It is also discovered in the researches that there is a strong ABSTRACT relationship between the use of social media and consumer purchasing decision making In the awake of globalization many states and communities have started to rethink and abandonment. As it is the most preferable information source for travelers related to about their policies and strategies for development and at the same time they have destination and product selection. realized about the importance of tourism and its positive impact. Tourism is ever The aim of this study is to find out the degree of impact of social media on traveler's growing industry and it has emerged as one of the largest and fastest growing industry purchase decision and use of social media as source of information and marketing. in world and in India also, among them cultural tourism is a booming sector and The sample and study is confined to Udaipur city. concerned with a community's way of life, art, religion, beliefs, history andother Keywords: Social Media, Traveler, Marketing, Promotion, Decision attributes that helped to shape their way of life. The purpose of this paper is to explore resident's perception towards cultural tourism development and to study the economic *Pacific Institute of Hotel Management,Pacific Academy of Higher impacts of cultural tourism development in that area. Education and Research University, Udaipur This study has carried out with field research approach at selected destinationin Murshidabad (Baharampur, Lalbagh,Jiagunj-Ajimgunj,Khosbagh) among the residing families by using purposivesampling during October to November 2016. In this study we have 200 respondents and are explored by using SPSS (Statistical Packages for social ROLE OF JOB SATISFACTION OF EMPLOYEES OF SELECTED FIVE STAR HOTELS OF DELHI Sciences version 16). The findings reveal that residents have positive perceptions *Pradeep Bhatt towards cultural tourism development as they think they will be benefited economically **Suraj M.Negi if they involved, because of emerging stages of cultural tourism development in the study area, also there is a strong relationship between perceptions of residents and ABSTRACT cultural tourism development. Hotel, Hospitality Industry plays an important role in the economic development of a Keywords: Tourism, resident's perception, globalization, Murshidabad, cultural tourism country. This study attempts to evaluate job satisfaction of employees in different hotels development, Economic impacts, sustainability of Delhi and N.C.R. region. It focuses on the relative importance of job satisfaction factors and their impacts on the overall job satisfaction of employees. It also investigates *Research Scholar,Pacific Institute of Hotel Management the impacts of hospitality type, work experience, age, and sex differences on the Pacific Academy of Higher Education and Research University, Udaipur attitudes toward job Satisfaction. The result shows that salary, efficiency in work, fringe **Pacific Institute of Hotel Management,Pacific Academy of Higher supervision, and co-worker relation are the most important factors contributing to job Education and Research University, Udaipur satisfaction. This research was mainly undertaken to investigate on the significance of factors such as working conditions, pay and promotion, job security, fairness, relationship with co-workers and supervisors in affecting the job satisfaction. This paper also presents a comprehensive diagnosis of job satisfaction indices of Hotel business, the USES OF THE SOCIAL MEDIA APPS FOR MARKETING AND ITS IMPACT ON factors causing the dissatisfaction & suggestions to improve them. TRAVELLERS’ DECISION MAKING Keywords- Hotel, Hospitality, Job Satisfaction, Supervision, Co-workers, Security, *Dr Madhu Murdai Relationship. *Assistant Professor, Himgiri Zee University, Dehradun ABSTRACT **Assistant Professor, Himgiri Zee University, Dehradun Due to technological revolution social media has become one of the mega trends and essential part of the marketing. Its significant impact can be seen on tourism industry also as it has opened the new horizons for the promotion of tourism products for the STRATEGY FOR TRIBAL TOURISM DEVELOPMENT IN SOUTHERN RAJASTHAN AN INVESTIGATION INTO THE IMPACT ON CULINARY MARKETING: A CASE STUDY ON *Suneeta Verma STUDENT PERCEPTION IN MEGHALAYA **Dr. Madhu Murdia ABSTRACT *Deborah Rose Shylla Passah The tourism sector in southern Rajasthan (especially Udaipur) has grown rapidly and has **Ashok Kumar received both domestic and international tourists massively. Lately, tourists have started ABSTRACT showing curiosity in exploring new things and finding new adventures. Various studies An individual may have many activities throughout the day but there are only a few have been made to explore the role of tourism in community development, preservation things in life that people of every age, sex, race, creed, religion and social class must do of cultural and historical uniqueness, multiplier effects of tourism on local inhabitants every day, and that's eat and breath. People across various countries while going and many more. Various strategies have been developed to promote rural tourism, through their daily lives at work, at home, or at vacation make choice about what they cultural and historical tourism etc. in southern Rajasthan. After an extensive literature would consume from a content perspective. While the amount of focus and attention review, it was found as a research gap that no strategy have been planned to promote people pay to their food choices might vary as there has been a cultural shift towards and develop tribal tourism in tribal areas of southern Rajasthan. After visiting and culinary and food-focused society which is touching millions of people across the world. studying tribal areas for tourism, this paper is written to focuses on developing a Food and beverage products are developed and marketed to appeal to the preferences strategy for the promotion of a fresh concept in tourism industry of Rajasthan. Here we of youth to stimulate sales as food is a third viable alternative and powerful option to will discuss to formulate a strategy to develop tribal tourism in Southern Rajasthan. reach customers just after sports and music. The culinary industry the restaurants and Recently, the opportunity to experience “authentic” indigenous (tribal) life has grown in chefs now are utilizing various media and advertisement to reach the youth with their popularity across the globe. And since they are not used to technological development it messages. For this research was carried out and the data was collected from the students is important to make them understand about the effect of tribal tourism development. the findings obtained will help us to understand the role of social media and Sustainable and eco based tourism approach will ensure local people to secure advertisement in culinary marketing and students perception towards food. economic benefits and improve the literacy rate as well as modern communication from tourism in a fair and sustainable manner. Keywords: Food, Marketing, Media, Culinary, Student A descriptive research methodology has been used and for this purpose further it is divided into three categories. Firstly, an extensive literature survey was been done, *Lecturer,Institute of Hotel Management, Shillong secondly; pros and cons of developing tribal tourism in tribal areas were taken into **Research Scholar, Department of Tourism & Hotel Management, consideration and finally; formulating a strategy for its development in southern North Eastern Hill University, Shillong Rajasthan.

Key words: Tribal resources, Sustainable Tourism, Eco tourism, strategy, Rajasthan, Tourism HOTEL BRANDING: THE EFFECTS OF HOTEL BRAND IMAGE ON CUSTOMER'S *Research Scholar, Pacific Institute of Hotel Management, PURCHASING BEHAVIOR AND LOYALTY Pacific Academy of Higher Education and Research University, Udaipur *Murugan Krisnamoorthy **Associate Professor, Pacific Institute of Hotel Management Pacific Academy of Higher Education and Research University, Udaipur ABSTRACT Hotels, in contemporary society, have recognized the importance of intangible attributes such as brand image to meet customers' needs rather than standing competitive advantages of functional and physical attributes of the product. The purpose of this study is to investigate and identify the Effects of Hotel Brand Image on Customer's Purchasing Behavior and Loyalty. Moreover, this paper will examine whether those variables are correlated. For the empirical study, 150 people with academic STRATEGY FOR TRIBAL TOURISM DEVELOPMENT IN SOUTHERN RAJASTHAN AN INVESTIGATION INTO THE IMPACT ON CULINARY MARKETING: A CASE STUDY ON *Suneeta Verma STUDENT PERCEPTION IN MEGHALAYA **Dr. Madhu Murdia ABSTRACT *Deborah Rose Shylla Passah The tourism sector in southern Rajasthan (especially Udaipur) has grown rapidly and has **Ashok Kumar received both domestic and international tourists massively. Lately, tourists have started ABSTRACT showing curiosity in exploring new things and finding new adventures. Various studies An individual may have many activities throughout the day but there are only a few have been made to explore the role of tourism in community development, preservation things in life that people of every age, sex, race, creed, religion and social class must do of cultural and historical uniqueness, multiplier effects of tourism on local inhabitants every day, and that's eat and breath. People across various countries while going and many more. Various strategies have been developed to promote rural tourism, through their daily lives at work, at home, or at vacation make choice about what they cultural and historical tourism etc. in southern Rajasthan. After an extensive literature would consume from a content perspective. While the amount of focus and attention review, it was found as a research gap that no strategy have been planned to promote people pay to their food choices might vary as there has been a cultural shift towards and develop tribal tourism in tribal areas of southern Rajasthan. After visiting and culinary and food-focused society which is touching millions of people across the world. studying tribal areas for tourism, this paper is written to focuses on developing a Food and beverage products are developed and marketed to appeal to the preferences strategy for the promotion of a fresh concept in tourism industry of Rajasthan. Here we of youth to stimulate sales as food is a third viable alternative and powerful option to will discuss to formulate a strategy to develop tribal tourism in Southern Rajasthan. reach customers just after sports and music. The culinary industry the restaurants and Recently, the opportunity to experience “authentic” indigenous (tribal) life has grown in chefs now are utilizing various media and advertisement to reach the youth with their popularity across the globe. And since they are not used to technological development it messages. For this research was carried out and the data was collected from the students is important to make them understand about the effect of tribal tourism development. the findings obtained will help us to understand the role of social media and Sustainable and eco based tourism approach will ensure local people to secure advertisement in culinary marketing and students perception towards food. economic benefits and improve the literacy rate as well as modern communication from tourism in a fair and sustainable manner. Keywords: Food, Marketing, Media, Culinary, Student A descriptive research methodology has been used and for this purpose further it is divided into three categories. Firstly, an extensive literature survey was been done, *Lecturer,Institute of Hotel Management, Shillong secondly; pros and cons of developing tribal tourism in tribal areas were taken into **Research Scholar, Department of Tourism & Hotel Management, consideration and finally; formulating a strategy for its development in southern North Eastern Hill University, Shillong Rajasthan.

Keywords: Brand, Hotel brand image, Customer's purchasing behavior, Brand attitude, Purchase intention, Word of mouth, Customer loyalty, Revisit intention, Favorable impression, Frequency of revisit. GENDER DIVERSITY IN THE HOSPITALITY INDUSTRY: AN EMPIRICAL STUDY-INDIAN *Lecturer,School of Hospitality, Tourism and Culinary Arts,Taylor's University CONTEXT. *Anup.S. Patwal **Manish Semwal

JOB SATISFACTION AND EFFECTS ON EMPLOYEE TURNOVER IN THE HOTELS OF ABSTRACT KUALALUMPUR CITY CENTER Gender diversity and the status of women in the hospitality industry has been a concern *Gopinath Sangaran among both management practitioners and academicians. In recent years, there has been remarkable progress with respect to women closing the gender gap in managerial ABSTRACT positions in the hospitality industry. Yet there still seems to be what might be called The hospitality sector is labeled as a service sector for the industry provides services to “patterns of employment ghettos,” wherein certain departments are predominantly their guest and the service industry requires manpower to cope and provide to the guest filled by men and others are predominantly staffed by women. This suggests that gender demands With the strong Tourism marketing and promotions done by the government diversity may be lacking in the hospitality industry. of Malaysia we have been able to obtain good tourism arrivals and sustained the need This study aims to investigate gender diversity in the hospitality industry in India by for hotels, rooms and services. How about manpower supply to the industry? This pursuing two major research objectives, both of which address the extent to which a situation creates the industry to be labour intensive. Over the years employee turnover gender effect exists within the hospitality industry. First, the study explores the potential has become part of the industries challenge to retain and employ new workforce. relationships between employees' gender and four other demographic variables, Employee turnover or Staff turnover refers to the ratio of the number of workers that had including employees' job position in the hospitality industry, the department in which to be replaced in the given time period to the average numbers of workers or employees. they are employed, and their education level and age. In pursuing this research An employee's turnover can either be a positive or a negative effect to the objective, the study will ascertain whether any gender disparities occur in the context of establishment. The effects depend on a great deal whether the employee is a high or low these other demographic characteristics. Second, the study examines employees' beliefs performer. Turnover tends to be greatest among employees that are high performers regarding both the recruitment of men and women and the earning potential of men and low performers. The employees that perform in the middle range tend to stay and women within the hospitality industry. The second aspect of this study will reveal longer in establishments. The research was to understand the determinants of Job whether recruitment efforts and the salary offered are influenced by gender, as well as by Satisfaction and Effects on Employee Turnover in the hotels of Kuala Lumpur City Center. the demographic characteristics identified above. To generate data for addressing the The focus was on the Hospitality industry Food and Beverage department Operational research objectives, a survey instrument was developed and administered to personnel Employees. The research tried to assess the determinants of Job satisfaction and their at various hotels and resorts in 6 major cities in India. This survey was designed to cover decision to quit therefore creating a situation of Turnover. The research revealed that more than one phenomenon, and this paper utilizes only the demographic data from the Choice of Work and Job Performance influenced Turnover and the main factors of Job survey and responses to two questions regarding beliefs about being recruited for a job Satisfaction that lead to turnover were Wages/Salary and Opportunity for and the salary likely to be offered within the hospitality industry. The results of this study advancement/Career progression. The analysis also revealed that there need to be a will provide meaningful insights into gender diversity in the Indian hospitality industry. background of hospitality and experience as a hotel customer in Taylor's University and balance in order to attract and maintain potential employees as all factors that affect Job few from other universities were aimed to respond online survey regarding hotel brand Satisfaction directly leads to turnover. image, customer's purchasing behavior and customer loyalty. Convenience sampling Keywords: Job Satisfaction, Motivation, Operational Employees, Choice of Work, Job method was adopted to collect the data. And Microsoft Excel was used as a statistical Performance, Employee Turnover method. As a result, the study discovered that there is a significant positive relationship between Hotel Brand Image and Customer's Purchasing Behavior & Customer Loyalty. * School of Hospitality, Tourism & Culinary Arts ,Taylor's University, Selangor, Malaysia

JOB SATISFACTION AND EFFECTS ON EMPLOYEE TURNOVER IN THE HOTELS OF ABSTRACT KUALALUMPUR CITY CENTER Gender diversity and the status of women in the hospitality industry has been a concern *Gopinath Sangaran among both management practitioners and academicians. In recent years, there has been remarkable progress with respect to women closing the gender gap in managerial ABSTRACT positions in the hospitality industry. Yet there still seems to be what might be called The hospitality sector is labeled as a service sector for the industry provides services to “patterns of employment ghettos,” wherein certain departments are predominantly their guest and the service industry requires manpower to cope and provide to the guest filled by men and others are predominantly staffed by women. This suggests that gender demands With the strong Tourism marketing and promotions done by the government diversity may be lacking in the hospitality industry. of Malaysia we have been able to obtain good tourism arrivals and sustained the need This study aims to investigate gender diversity in the hospitality industry in India by for hotels, rooms and services. How about manpower supply to the industry? This pursuing two major research objectives, both of which address the extent to which a situation creates the industry to be labour intensive. Over the years employee turnover gender effect exists within the hospitality industry. First, the study explores the potential has become part of the industries challenge to retain and employ new workforce. relationships between employees' gender and four other demographic variables, Employee turnover or Staff turnover refers to the ratio of the number of workers that had including employees' job position in the hospitality industry, the department in which to be replaced in the given time period to the average numbers of workers or employees. they are employed, and their education level and age. In pursuing this research An employee's turnover can either be a positive or a negative effect to the objective, the study will ascertain whether any gender disparities occur in the context of establishment. The effects depend on a great deal whether the employee is a high or low these other demographic characteristics. Second, the study examines employees' beliefs performer. Turnover tends to be greatest among employees that are high performers regarding both the recruitment of men and women and the earning potential of men and low performers. The employees that perform in the middle range tend to stay and women within the hospitality industry. The second aspect of this study will reveal longer in establishments. The research was to understand the determinants of Job whether recruitment efforts and the salary offered are influenced by gender, as well as by Satisfaction and Effects on Employee Turnover in the hotels of Kuala Lumpur City Center. the demographic characteristics identified above. To generate data for addressing the The focus was on the Hospitality industry Food and Beverage department Operational research objectives, a survey instrument was developed and administered to personnel Employees. The research tried to assess the determinants of Job satisfaction and their at various hotels and resorts in 6 major cities in India. This survey was designed to cover decision to quit therefore creating a situation of Turnover. The research revealed that more than one phenomenon, and this paper utilizes only the demographic data from the Choice of Work and Job Performance influenced Turnover and the main factors of Job survey and responses to two questions regarding beliefs about being recruited for a job Satisfaction that lead to turnover were Wages/Salary and Opportunity for and the salary likely to be offered within the hospitality industry. The results of this study advancement/Career progression. The analysis also revealed that there need to be a will provide meaningful insights into gender diversity in the Indian hospitality industry. Keyword: Employee, Gender Diversity, Hospitality Industry, Women. WOMEN PARTICIPATION AND THE WORK CONDITIONS IN THE HOTEL INDUSTRY OF DEHRADUN CITY *Assistant Lecturer,Institute of Hotel Management,Garhi Cantt. Dehradun *Richita Jakhawal **Senior Lecturer,Institute of Hotel Management,Garhi Cantt. Dehradun **Sakshi Negi ***Juhi Garg

ABSTRACT The objective of this empirical study is to find out women participation in the hotel WOMEN COMMERCIAL DRIVERS IN HOSPITALITY AND TOURISM SECTOR: AN industry of Dehradun city and their working conditions. For data collection, a UNTAPPED OCCUPATIONAL ALTERNATE IN THE STATE OF UTTARAKHAND. questionnaire was developed and then administered on 31 hotel personnel. Women are *Ms Juhi Garg less preferred in the hotel industry at Dehradun and are considered at lower positions in **Dr Raj K Dhar the hierarchy. On the basis of meta-analysis researchers conclude that the masculine leadership perceptions and the prejudices against female are still strong and the ABSTRACT challenges, despite several attempts to achieve gender equity, are likely to continue Credence of hospitality and tourism sector, rather complete economy across sectors is (Koenig et al. (2011). It was once considered the legitimate disparate treatment of endured by automotive & transportation sector in India or abroad. Any operational flips women as recently as the nineteenth and twentieth century's, saying that historically it & flops in transportation shall result in deeper commercial damages. National Crime has been assumed that “women ideally belong in the private world of home and family Record Bureau (NCRB) statistics reveal that the rate of total cognizable crime against and that men belong in the public domains of paid employment and politics.” (University women in the state of Uttarakhand was 27.4%, nearly half the national figure of 54.3% of Massachusetts , 2010). (Source: ToI, Dehradun Edition, Aug 22, 2015). The figure gives high level of The study showcased the percentage of women participation in emerging hotel industry discouragement to women willing to work to inflate the standard of livelihood. At the of Dehradun city. The study has scope to help researchers, policy makers and industry to same time, if women are encouraged to work and pick up non-traditional livelihood know the present status of women participation and their work conditions. It will also choices, it will help them rupture stereotypes like poorly paid jobs of domestic provide a base to future gender based studies. helper/cleaner, unskilled construction job, petty retailing emerging from the amalgation of sex, caste, creed, race, religion and class etc. If Hospitality & tourism sector increase Key words: Female employees, hotel industry and women participation. the set of lucrative & viable livelihood choices to women that has dignity of labour; there are agencies ready to up-skill women to make them industry ready at minimal or no cost. *Student, BA Psychlogy (H) Semester I,Graphic Era University, Dehradun This hence will immensely boost state tourism and create economic stability with **Student, BA Psychlogy (H) Semester I,Graphic Era University, Dehradun psychological and social empowerment among women of the state. Involvement of ***Asst Professor,Graphic Era University, Dehradun women in commercial driving in hospitality and tourism sector will strengthen the overall economic health and trustworthiness among female and minor travelers & explorers. The study has used primary and secondary sources of data and presents recommendations on the basis of scientific findings. The study was done on 521 commercial drivers, interviews with state supported private agency, responsible for ECOTOURISM, ECONOMY AND WOMEN EMPOWERMENT IN MOUNTAINOUS REGION recommending commercial driver license to applicants and opinion survey from 30 OF BHILANGANA VALLEY, UTTARAKHAND hospitality & tourism professionals from the northern Indian State of Uttarakhand. *Dr. Sanjay Singh Mahar Key words: Women commercial drivers, hospitality and tourism sector and Occupational ABSTRACT choice/alternate. The Himalayan State of Uttarakhand is a rich reservoir of Ecotourism resources ranging *Asst Professor-Graphic Era University from snow-capped mountains to rivers to high altitude lakes to flora and to fauna etc. **Head- School of Humanities & Social Sciences These ecotourism resources provide financial benefits and empower local people. Being there in the close tread of the environment and ecotourism resources in the mountains, showcase as the cuisine is practised more in the houses and Uttarakhand which has a women are the real custodians of resources and understand the importance of very conservative nature it is very difficult to showcase to a tourist the cuisine which is ecotourism for their economic survival and long-run sustenance. Amidst all these, hidden. women empowerment in Bhilangana Valley of Uttarakhand upsurge with the initiatives The purpose of the study was to study the gaps between the present scenario of culinary of a number of stakeholders involved in ecotourism promotion. tourism in Uttarakhand and tourist expectations, prospects of culinary tourism in Uttarakhand on a global platform. Present study is empirical in nature where 50 women respondents from 10 villages were The research design used for this project was exploratory in nature. The study approach chosen on the basis of convenient sampling. Thus, 5 women from each village were was predominantly based on qualitative methods. The random sampling technique was identified as a sample size to give a substantial base to the research study. Field visit was used. A sample size of 200 was taken and 50 from each of these regions. conducted in the month of October and November 2016 where data were collected Primary data was collected through questionnaire and personal interview. Secondary through designed structured questionnaire incorporating the very important questions data was collected through various websites, gastronomic journals, magazines & like the extent to which women folks take participation in ecotourism activities, the likely newspapers and local cooks. changes in their socio-economic background on account of direct involvement with The major findings of this research illuminated upon lack of authentic food of tourists' in community based activities. The rate of changes in entire societal/communal Uttarakhand in all the major tourist destinations, lack of authentic style of food plantings and demographic spectrum owing to tourist movement has been dovetailed likewise in and cooking techniques, Uttarakhand's cuisine not being part of major dining places the study. Social strata in the villages is characterized by the illiteracy, lower income along with lack of support with the government and locals. groups, traditional living style, thus making villages a perfect paradise for ecotourism entrepreneurship among women. Almost in every account villagers' are tend to put in Key words- culinary tourism, special interest tourism, culinary tourist, gastronomic. the same bracket and that is what research paper dovetails. Study also analyzes the relationship between ecotourism, economy and women empowerment and studies the *Assistant Lecturer, Institute of Hotel Management Dehradun economic impacts of ecotourism on women folks of Bhilangana Valley. The findings of Research Scholar, Amity University Noida the study indicate that the role of women have diversified to the extent that they equally **H.O.D, Institute Of Hotel Management Dehradun shoulder the responsibilities in ecotourism profession and empowers their families. Research Scholar, Graphic Era University

Keywords: ecotourism, women, economy, mountains, resources, valley. * Asst. Professor, Govt. Degree College, Narendranagar (Tehri Garhwal), Uttarakhand,

TOURISM AND SOCIAL DEVELOPMENT IN HILL AREAS *Dr. Poonam Painuly SCOPE OF CULINARY TOURISM AS A SPECIAL INTEREST TOURISM IN UTTARAKHAND **Jagriti Jaiswal *Munish Ahlawat ***Priyanka Singh **Mukul Dimri ABSTRACT ABSTRACT Tourism is the major and important source of an economy (income) in a various hilly Special Interest tourism in Uttarakhand is increasingly becoming popular as the diversity state of India like Uttarakhand, Himachal Pradesh, J&K etc. The major proportion of of leisure interests are changing among the tourists. The culinary tourist is a special SGDP has shared by the tourism industry. It is being developed over the years; earlier an interest tourist whose prime motive of travel is to explore the gastronomic richness of a individual or group of people travel only in the city or developed region of hilly state but place rather than travelling for individual leisure purposes which includes dining out at now tourism spread its wing over interior and village area of the state. Now the young famous restaurants, meeting celebrity chefs and food producers, visiting local food age population chooses to go in interior part of the hilly area. As to make it sustainable markets. Uttarakhand has a rich and diverse culture, its origin roots down deep into the we have to maximize its utility or benefit and minimize it cost. mythology however as far as the cuisine of the area is concerned, there is little to The major factor that shows the impact on tourism is " economy, environment and 'social there in the close tread of the environment and ecotourism resources in the mountains, showcase as the cuisine is practised more in the houses and Uttarakhand which has a women are the real custodians of resources and understand the importance of very conservative nature it is very difficult to showcase to a tourist the cuisine which is ecotourism for their economic survival and long-run sustenance. Amidst all these, hidden. women empowerment in Bhilangana Valley of Uttarakhand upsurge with the initiatives The purpose of the study was to study the gaps between the present scenario of culinary of a number of stakeholders involved in ecotourism promotion. tourism in Uttarakhand and tourist expectations, prospects of culinary tourism in Uttarakhand on a global platform. Present study is empirical in nature where 50 women respondents from 10 villages were The research design used for this project was exploratory in nature. The study approach chosen on the basis of convenient sampling. Thus, 5 women from each village were was predominantly based on qualitative methods. The random sampling technique was identified as a sample size to give a substantial base to the research study. Field visit was used. A sample size of 200 was taken and 50 from each of these regions. conducted in the month of October and November 2016 where data were collected Primary data was collected through questionnaire and personal interview. Secondary through designed structured questionnaire incorporating the very important questions data was collected through various websites, gastronomic journals, magazines & like the extent to which women folks take participation in ecotourism activities, the likely newspapers and local cooks. changes in their socio-economic background on account of direct involvement with The major findings of this research illuminated upon lack of authentic food of tourists' in community based activities. The rate of changes in entire societal/communal Uttarakhand in all the major tourist destinations, lack of authentic style of food plantings and demographic spectrum owing to tourist movement has been dovetailed likewise in and cooking techniques, Uttarakhand's cuisine not being part of major dining places the study. Social strata in the villages is characterized by the illiteracy, lower income along with lack of support with the government and locals. groups, traditional living style, thus making villages a perfect paradise for ecotourism entrepreneurship among women. Almost in every account villagers' are tend to put in Key words- culinary tourism, special interest tourism, culinary tourist, gastronomic. the same bracket and that is what research paper dovetails. Study also analyzes the relationship between ecotourism, economy and women empowerment and studies the *Assistant Lecturer, Institute of Hotel Management Dehradun economic impacts of ecotourism on women folks of Bhilangana Valley. The findings of Research Scholar, Amity University Noida the study indicate that the role of women have diversified to the extent that they equally **H.O.D, Institute Of Hotel Management Dehradun shoulder the responsibilities in ecotourism profession and empowers their families. Research Scholar, Graphic Era University

Keywords: ecotourism, women, economy, mountains, resources, valley. * Asst. Professor, Govt. Degree College, Narendranagar (Tehri Garhwal), Uttarakhand,

Key Words:- Tourism Development, Cultural development and Economic growth CONSTRUCTING GENDER POSITIONALITY AS AN INFLUENCE ON THE GLASS CEILING FOR WOMEN IN THE HOTEL & HOSPITALITY INDUSTRY *Assistant Professor; Department of Management Study; Kanyagurukul Campus 2nd *Amar Prakash Dabral Campus; Gurukul Kangri Vishwavidyala Haridwar, **Phd Scholar; Department of Management Study Kanyagurukul Campus 2nd Campus; ABSTRACT Gurukul Kangri Vishwavidyala Haridwar This paper seeks to question whether it is the 'Notion of Choice' i.e. finding a work/life *** Doon University, Dehradun balance decision that influences a woman's desire to strive for promotions within a Hotel-organization or whether it is the choice made for female managers by a system of Organizational processes eventually. This research looks at 12 International Hotels in Dehradun,Rishikesh&Haridwar districts of Uttarakhand State, India, and explores the barriers that prevent women from reaching GARHWALI CUISINE:- CULTURAL HERITAGE OF UTTARAKHAND the top echelons in hotel management positions. A multi-variable qualitative approach, *Mr. Vinod Negi using semi-structured interviews to study the intersection of gender, age and time in life with career progression and their combined impact on the glass ceiling phenomenon ABSTRACT will be used. Uttarakhand State was carved out of the state of Uttar Pradesh on November 9, 2000. It The Interviews revealed that the perception of glass ceiling barriers faced by women is divided into two broad regions—Garhwali. The state is comprised of 13 districts, changed and varied, depending on where the women were in their career cycle. Further namely, Chamoli, Pauri, Tehri, Uttarkashi, Dehradun, Haridwar and Rudraprayag in the variables revealedwere the 'long hours' culture, the Old Boy's network, hiring practices Garhwal region while Nainital, Almora, Pithoragarh, Udham Singh Nagar, Champawat and geographical mobility. These significantly influenced women's long term growth in and Bageshwar falls in the Kumaon region. Of these 13 districts, four districts (Nainital, the industry. Haridwar, Dehradun and Udham Singh Nagar) have large areas in the plains, whereas the The Hospitality Industry faces a worldwide shortage of skilled staff. This paper seeks to other nine districts comprise the hill region of the state. The positive features of these hill consider the multi-faceted reasons due to whichthe Hotel sector is struggling to retain districts are that they have enormous potential for tourism, a suitable climate for high- talented female employees who wish to take advantage of the managerial career paths value agriculture, and a pleasant environment due to 60 percent forest cover. These have offered. to be harnessed for a development strategy. Heritage is something which is inherited from our ancestors. It reflects the way of life they lived and the same thing getting Keywords:Hotels, Glass ceiling, Work-life balance, Intersectionality, Career barriers transferred from generation in the same form or with modification. The input was given continuously with aim to follow and communicate to our next generation. The high *Assistant Professor,Graphic Era University attitude mountain gifted five major rivers as Ganga, Yamuna, Western Ganga and Kali apart from smaller ones. This is a place where tourist like everything, the only demand left is the sea. The empirical objective of the study is to find out the tourist perceptions on status of Garhwali Cuisine in Uttarakhand, who are visiting in various tourist sites. The studies also analyze the government and local community participation in promotion of local food. The findings also suggest and recommend various measures can be practiced to improve the awareness about the Garhwali Cuisine. SUSTAINABLE TOURISM AMONG MILLENNIALS: AN EMPIRICAL STUDY OF TRENDS IN barriers to career advancement in hospitality industry. This makes it clear that while UDAIPUR women have made progress towards parity in the workplace, significant issues *DrMeeraMathur surrounding women employees in hospitality & the needs of women travelers remain unresolved. Although the hospitality industry shows growth, only few women are found ABSTRACT in high managerial positions. The hotel sector is dominated by women with an average Tourism is one of the largest and fastest growing industries in the world.It is an 55.5% of the workforce, but is managed by men, as women are mainly found in positions increasinglyimportant source of income, employment and wealth in many countries. In that are stereotypically ascribed to their gender, such as directors of sales, housekeeping, India, the tourism industry is a 6.23% contributor to the GDP of the country. However, its and marketing. It is very interesting to understand what is limiting women to really rapidexpansion has also had a detrimental environmental (and socio-cultural) impact in “come out” for the more prestigious role? Some of the noticeable barriers in the findings many regions. Sustainable Tourism is a buzzword in today's travel and tourism scenario. of this research are- Work/ Family conflicts, Equality of the opportunities, Lack of Despite various measures taken by the UN and respective countries to strengthen support, Gender Discrimination etc.Due to the aforementioned barriers, women are still sustainable tourism in various parts of the globe, the concept is still only undergoing struggling to fully support themselves, and the barriers women face at their work place actualization. Owing to their spending power and change in various travel perspectives, hinder their career advancement. tourism among the millennial generation (people born in the late 1980s and later) is on the boom. This research paper explores the trends, attitudes and behavioral patterns of Keywords- Hospitality, Family Conflicts, Gender Discrimination. the millennial generation towards sustainable tourism. A sample of 120 tourists to *Lecturer ,Graphic Era University, Dehradun Udaipur was analyzed using SPSS and AMOS showing that even though the concept of sustainable tourism is a familiar one, tourists need concrete and pragmatic guidelines to make sustainable tourism a reality. Certain measures to make sustainable tourism a STRESS MANAGEMENT THROUGH SELF ENTERTAINMENT: A REJUVENATING CONCEPT hands-on experience have been suggested. FOR WORKING PROFESSIONALS (ESPECIALLY WOMEN) IN TOURISM & HOSPITALITY *Bhardwaj, Ajay Keywords: Sustainable Tourism, Millennial Generation, Attitudes **Kumar, Ashish *Professor,Faculty of Management Studies,MohanlalSukhadia University,Udaipur ABSTRACT Tourism presents a wide range of income generation opportunities for young professionals in both formal and informal employment. Tourism jobs are often flexible PROSPECTS, ISSUES & CHALLENGES FOR WOMEN IN HOSPITALITY INDUSTRY- DELHI and can be carried out at various different locations such as the workplace, community, & NCR. and household. Women are facing challenges like they are often concentrated in low *Sonam Kapoor Semwal status, low paid and precarious jobs in the tourism industry. Gender stereotyping and discrimination mean that women mainly tend to perform jobs such as cooking, cleaning ABSTRACT and hospitality. Much tourism employment is seasonal and fluctuates according to the Over the last decade hospitality industry has experienced tremendous growth. It's one volatile nature of the industry. Young professionals (especially women) have a special of the areas where women are employed in substantial numbers. It has no shortage of responsibility of managing family along with their work/job. Hence stress is natural in all women entering the business, but experience a high inequality in women's such circumstances. empowerment and career advancement. The purpose of this study is to contribute to the body of knowledge by continuing to shed lights on the barrier women face in their work Nature has endowed each one of us with natural tendencies of entertainment to cope up place that hinders their career advancement. with all stresses of life. But we remain unaware of this oasis because of our extrovert This research was carried out in 22 different Star categorized Hotels in Delhi & NCR area attitude and our super? cial understanding of our own self. A little thought on the to explore the opportunities & challenges faced by women employees in their day to day purpose, genesis, nature and the 'process' of experiencing entertainment, will make it functioning in hotel & hospitality industry. Questions were being asked with the help of clear that there are nonspecific criteria to define or measure entertainment. Neither are fully structured questionnaire & one to one interviews. This paper focuses on exploring there any devices or means, which will certainly provide a particular kind of SUSTAINABLE TOURISM AMONG MILLENNIALS: AN EMPIRICAL STUDY OF TRENDS IN barriers to career advancement in hospitality industry. This makes it clear that while UDAIPUR women have made progress towards parity in the workplace, significant issues *DrMeeraMathur surrounding women employees in hospitality & the needs of women travelers remain unresolved. Although the hospitality industry shows growth, only few women are found ABSTRACT in high managerial positions. The hotel sector is dominated by women with an average Tourism is one of the largest and fastest growing industries in the world.It is an 55.5% of the workforce, but is managed by men, as women are mainly found in positions increasinglyimportant source of income, employment and wealth in many countries. In that are stereotypically ascribed to their gender, such as directors of sales, housekeeping, India, the tourism industry is a 6.23% contributor to the GDP of the country. However, its and marketing. It is very interesting to understand what is limiting women to really rapidexpansion has also had a detrimental environmental (and socio-cultural) impact in “come out” for the more prestigious role? Some of the noticeable barriers in the findings many regions. Sustainable Tourism is a buzzword in today's travel and tourism scenario. of this research are- Work/ Family conflicts, Equality of the opportunities, Lack of Despite various measures taken by the UN and respective countries to strengthen support, Gender Discrimination etc.Due to the aforementioned barriers, women are still sustainable tourism in various parts of the globe, the concept is still only undergoing struggling to fully support themselves, and the barriers women face at their work place actualization. Owing to their spending power and change in various travel perspectives, hinder their career advancement. tourism among the millennial generation (people born in the late 1980s and later) is on the boom. This research paper explores the trends, attitudes and behavioral patterns of Keywords- Hospitality, Family Conflicts, Gender Discrimination. the millennial generation towards sustainable tourism. A sample of 120 tourists to *Lecturer ,Graphic Era University, Dehradun Udaipur was analyzed using SPSS and AMOS showing that even though the concept of sustainable tourism is a familiar one, tourists need concrete and pragmatic guidelines to make sustainable tourism a reality. Certain measures to make sustainable tourism a STRESS MANAGEMENT THROUGH SELF ENTERTAINMENT: A REJUVENATING CONCEPT hands-on experience have been suggested. FOR WORKING PROFESSIONALS (ESPECIALLY WOMEN) IN TOURISM & HOSPITALITY *Bhardwaj, Ajay Keywords: Sustainable Tourism, Millennial Generation, Attitudes **Kumar, Ashish *Professor,Faculty of Management Studies,MohanlalSukhadia University,Udaipur ABSTRACT Tourism presents a wide range of income generation opportunities for young professionals in both formal and informal employment. Tourism jobs are often flexible PROSPECTS, ISSUES & CHALLENGES FOR WOMEN IN HOSPITALITY INDUSTRY- DELHI and can be carried out at various different locations such as the workplace, community, & NCR. and household. Women are facing challenges like they are often concentrated in low *Sonam Kapoor Semwal status, low paid and precarious jobs in the tourism industry. Gender stereotyping and discrimination mean that women mainly tend to perform jobs such as cooking, cleaning ABSTRACT and hospitality. Much tourism employment is seasonal and fluctuates according to the Over the last decade hospitality industry has experienced tremendous growth. It's one volatile nature of the industry. Young professionals (especially women) have a special of the areas where women are employed in substantial numbers. It has no shortage of responsibility of managing family along with their work/job. Hence stress is natural in all women entering the business, but experience a high inequality in women's such circumstances. empowerment and career advancement. The purpose of this study is to contribute to the body of knowledge by continuing to shed lights on the barrier women face in their work Nature has endowed each one of us with natural tendencies of entertainment to cope up place that hinders their career advancement. with all stresses of life. But we remain unaware of this oasis because of our extrovert This research was carried out in 22 different Star categorized Hotels in Delhi & NCR area attitude and our super? cial understanding of our own self. A little thought on the to explore the opportunities & challenges faced by women employees in their day to day purpose, genesis, nature and the 'process' of experiencing entertainment, will make it functioning in hotel & hospitality industry. Questions were being asked with the help of clear that there are nonspecific criteria to define or measure entertainment. Neither are fully structured questionnaire & one to one interviews. This paper focuses on exploring there any devices or means, which will certainly provide a particular kind of entertainment. The purpose could be served by alternate means even if one is in a ISSUES & CHALLENGES IN HOSPITALITY INDUSTRY OF UTTARAKHAND specific mood to get a particular type of entertainment. The real source of *Azad Singh entertainment is available all the time, one only needs to feel it, awaken it and revive it. **Chandra Shekhar Lingwal This research paper aims at addressing stress management through self entertainment as Entertainment is the core purpose for travel & tourism. If we see in reality the working ABSTRACT professionals as Host to the various services in tourism & hospitality; does his/her best in Hospitality industry has been a major social phenomenon of the societies all along. It is order to entertain their guests/tourists. The level of satisfaction being achieved depends driven by the need of human being for new experience, adventure, leisure, education upon the perfect management of professional & personal life. This is quite tough in case and entertainment, it also include social, religious and business interests. The offemale professionals but not impossible. Hence discussing the ways for utilizing one globalization and education has fostered a desire to know more about different parts of of the most important component of tourism: Entertainment for managing stress the world. The basic human thirst for new experience and knowledge has become amongst working professionals is the primary objective of this paper. This will definitely stronger, as communication barriers are getting overcome by technological advances. give lots of mantras(tips) to young working professionals of tourism & hospitality Hospitality Industry has shown a rapid growth in the recent years in India due to its large industry for managing proper balance between employment & family. market and rise in the income of middle class, which has significant role in this development. People are spending more on outing, refreshment and food in the hotels Keywords: Self-Entertainment, Stress, Tourism, Hospitality, Women Empowerment, and restaurants. The significant part is increase in the number of tour packages taken by Rejuvenate the families, which leads to increase the number of hotels and lodges. But as the Industry is growing, there is increase in the number of problems too, and the situation of *Research Scholar, Department of Tourism Management Uttarakhand is not different from others. **Faculty, Department of Tourism Management Dev SanskritiVishwavidyalaya, Uttarakhand is among the top 10 most preferred state by tourists in India but it is also face the most number of problems in Hospitality due to its geography. The study is focused on different challenges being faced by Uttarakhand Hospitality Industry and some points or solution to overcome these challenges. This paper has highlighted some general issues and problems of Uttarakhand Hospitality Industry. WORKING WOMEN IN HOSPITALITY INDUSTRY: ISSUES AND CHALLENGES Key Words: Hospitality Industry, Connectivity, Promotional measures, Geography, *Puskar Singh Negi Infrastructural Facilities ABSTRACT *Assistant Professor, Amrapali Institute Of Hotel Managment, Haldwani The hospitality industry has long been maintaining the gender diversity and the gender **Assistant Professor, Amrapali Institute Of Hotel Managment, Haldwani will always matter in this industry. This element of diversity enriches workplace interactions and improves organizational outcomes but also brings certain gender related issues with it. The overall representation of women in hospitality industry is quite big but the share of women in senior level management positions is still very less. In this industry the gender linked dilemmas have been the focus of so many studies. This paper BARRIERS TO CAREER ADVANCEMENT OF WOMEN IN INDIAN HOSPITALITY INDUSTRY: is an analytical study of available literature on various issues related to status of women A LITERATURE REVIEW in the industry and determining why women's' career advancement has seemingly been *Juhi Garg stalled, and the specific obstacles that need to be addressed. **Pinnacci Negi ***Alisha Ahuja Key words: Hospitality Industry, Female employees, Gender Diversity ABSTRACT * Assistant Professor, Centre for Mountain Tourism & Hospitality Studies,HNB Despite the fact that the proportion of women in jobs has increased substantially in Garhwal,University recent years both in developed and developing countries (Davidson & Burke, 2004) , due to increasing number of women undertaking professional studies, and there being entertainment. The purpose could be served by alternate means even if one is in a ISSUES & CHALLENGES IN HOSPITALITY INDUSTRY OF UTTARAKHAND specific mood to get a particular type of entertainment. The real source of *Azad Singh entertainment is available all the time, one only needs to feel it, awaken it and revive it. **Chandra Shekhar Lingwal This research paper aims at addressing stress management through self entertainment as Entertainment is the core purpose for travel & tourism. If we see in reality the working ABSTRACT professionals as Host to the various services in tourism & hospitality; does his/her best in Hospitality industry has been a major social phenomenon of the societies all along. It is order to entertain their guests/tourists. The level of satisfaction being achieved depends driven by the need of human being for new experience, adventure, leisure, education upon the perfect management of professional & personal life. This is quite tough in case and entertainment, it also include social, religious and business interests. The offemale professionals but not impossible. Hence discussing the ways for utilizing one globalization and education has fostered a desire to know more about different parts of of the most important component of tourism: Entertainment for managing stress the world. The basic human thirst for new experience and knowledge has become amongst working professionals is the primary objective of this paper. This will definitely stronger, as communication barriers are getting overcome by technological advances. give lots of mantras(tips) to young working professionals of tourism & hospitality Hospitality Industry has shown a rapid growth in the recent years in India due to its large industry for managing proper balance between employment & family. market and rise in the income of middle class, which has significant role in this development. People are spending more on outing, refreshment and food in the hotels Keywords: Self-Entertainment, Stress, Tourism, Hospitality, Women Empowerment, and restaurants. The significant part is increase in the number of tour packages taken by Rejuvenate the families, which leads to increase the number of hotels and lodges. But as the Industry is growing, there is increase in the number of problems too, and the situation of *Research Scholar, Department of Tourism Management Uttarakhand is not different from others. **Faculty, Department of Tourism Management Dev SanskritiVishwavidyalaya, Uttarakhand is among the top 10 most preferred state by tourists in India but it is also face the most number of problems in Hospitality due to its geography. The study is focused on different challenges being faced by Uttarakhand Hospitality Industry and some points or solution to overcome these challenges. This paper has highlighted some general issues and problems of Uttarakhand Hospitality Industry. WORKING WOMEN IN HOSPITALITY INDUSTRY: ISSUES AND CHALLENGES Key Words: Hospitality Industry, Connectivity, Promotional measures, Geography, *Puskar Singh Negi Infrastructural Facilities ABSTRACT *Assistant Professor, Amrapali Institute Of Hotel Managment, Haldwani The hospitality industry has long been maintaining the gender diversity and the gender **Assistant Professor, Amrapali Institute Of Hotel Managment, Haldwani will always matter in this industry. This element of diversity enriches workplace interactions and improves organizational outcomes but also brings certain gender related issues with it. The overall representation of women in hospitality industry is quite big but the share of women in senior level management positions is still very less. In this industry the gender linked dilemmas have been the focus of so many studies. This paper BARRIERS TO CAREER ADVANCEMENT OF WOMEN IN INDIAN HOSPITALITY INDUSTRY: is an analytical study of available literature on various issues related to status of women A LITERATURE REVIEW in the industry and determining why women's' career advancement has seemingly been *Juhi Garg stalled, and the specific obstacles that need to be addressed. **Pinnacci Negi ***Alisha Ahuja Key words: Hospitality Industry, Female employees, Gender Diversity ABSTRACT * Assistant Professor, Centre for Mountain Tourism & Hospitality Studies,HNB Despite the fact that the proportion of women in jobs has increased substantially in Garhwal,University recent years both in developed and developing countries (Davidson & Burke, 2004) , due to increasing number of women undertaking professional studies, and there being growing legislation addressing issues of women and work, women are still poorly communication i.e.(N.V.C). The communication theory of Mehrabian (1967) has represented in the senior management ranks in most sectors. Gender diversity is known concluded the following formula '7% verbal liking+38% vocal liking+55% facial Liking'. to contribute positively to workplace interactions and organizational outcomes, yet we It was revealed in H.Ford (2010) that 'The world around us is a world of signs whose job it still seem to be miles away from achieving parity in the workplace in terms of gender. In is to represent reality'. Therefore the research is an attempt to provide a proper direction fact gender stereotyping is one issue that plagues most workplaces and hence a as well as awareness about those hidden implications of NVC that are not in control of common concern for many Human resource professionals. There is no doubt that the one's will. The methodology comprised a comprehensive and analytical study of some proverbial “glass ceiling” is more than a myth and it still remains a serious barrier women selected research literature for e.g. of Dr.Paul Ekman , the researcher and author best face in their life (Meharoof, 2009). The Indian hospitality Sector is no exception and known for furthering our understanding of nonverbal behavior .The findings thus follows the same trend as it is marked by high inequality in women's empowerment and converged on the idea “ if it can give private security personnel a direct edge in career advancement. Infact indisputably the Indian hospitality industry is one of the understanding the true intentions of people' likewise it can also be incorporated in the most difficult environs for women to work (Martin, 2000; Primavera, 2001). smart grooming sessions of girls in hospitality sector. 'In short, body language helps us Given this background, this paper aims to study various barriers that prevent the career quickly to sort out friends from foe, good from bad and sincere from dishonest words'. advancement of women in the Indian Hospitality Industry and the reasons behind the These implications if known to many can lessen the intensity of any crime planned gross under-representation of women in Managerial Positions and leadership Roles. otherwise. Methodology: The present study is a descriptive research using secondary data. This data was gleaned from various books, reports, white papers, research papers, research Key Words :Women security, consciousness, Non verbal communication proceedings, magazine articles, newspaper articles/reports and, blogs. *Assistant Professor , School of Humanities and Social Sciences, Graphic Era University, Recommendations of the study will provide insight about the factors barring women Dehradun advancement in Indian hospitality industry and stakeholders may use the findings to create a better eco-system for women positioning into the Indian hospitality industry which will help organizational leaders who wish to promote the best people irrespective of the gender. EMPOWERING WOMEN THROUGH HOSPITALITY AND TOURISM DEVELOPMENT- A Key words: Indian Hospitality industry, women, career, barriers and advancement. CASE STUDY OF UTTARAKHAND * Mr.Ravish Kukreti *Faculty, Deptt of Humanities and Social Sciences **Faculty, Deptt of Management Studies ABSTRACT ***Faculty, Deptt of Humanities and Social Sciences Tourism and Hospitality Industry is one of the fastest growing industry of the world and India is also integral part of this development according to the statistics over 7.1 million Tourist arrived in India in the year 2015 which is believed to reach 15.3 million by 2025.For the developing countries like India discrimination and gender inequalities are the major impediment for development one of the area where gender inequalities can A PANDORA OF CUES FOR SECURITY OF WOMEN IN HOSPITALITY INDUSTRY: play an important role is Tourism (UNWTO-2006) ,as many tourism study has shown an *Rupinder Kaur Gandhi important link of tourism with community development and women .Empowerment in wide spectrum deals with important issues which covers the aspect of gender equality of ABSTRACT society which means both men and women can have same rights opportunities and The notion of Women empowerment has become the most talked upon subject matter. obligation in each and every sphere of life In context to this, the proposed thought points out that even if women rule the world, The state of uttarakhand is the 27 state of the Indian republic formed on 9 November the primary concern still exists and that concern is of women being the fairer sex. 2000,enriched presence of wide flora and fauna along with scenic beauty makes it as 11 Security being the prime concern for women in hospitality industry, the hypothesis of Himalayan State and the perfect blend of this along with the cultural diversities makes it the paper supports a part of communication that can expose some portion (if not a perfect destination for the tourist visitors ,according to the statistics the ratio of completely) of danger. This part of communication comes under Non verbal females to male is 963/1000.Tourism can act as an dynamic force for women growing legislation addressing issues of women and work, women are still poorly communication i.e.(N.V.C). The communication theory of Mehrabian (1967) has represented in the senior management ranks in most sectors. Gender diversity is known concluded the following formula '7% verbal liking+38% vocal liking+55% facial Liking'. to contribute positively to workplace interactions and organizational outcomes, yet we It was revealed in H.Ford (2010) that 'The world around us is a world of signs whose job it still seem to be miles away from achieving parity in the workplace in terms of gender. In is to represent reality'. Therefore the research is an attempt to provide a proper direction fact gender stereotyping is one issue that plagues most workplaces and hence a as well as awareness about those hidden implications of NVC that are not in control of common concern for many Human resource professionals. There is no doubt that the one's will. The methodology comprised a comprehensive and analytical study of some proverbial “glass ceiling” is more than a myth and it still remains a serious barrier women selected research literature for e.g. of Dr.Paul Ekman , the researcher and author best face in their life (Meharoof, 2009). The Indian hospitality Sector is no exception and known for furthering our understanding of nonverbal behavior .The findings thus follows the same trend as it is marked by high inequality in women's empowerment and converged on the idea “ if it can give private security personnel a direct edge in career advancement. Infact indisputably the Indian hospitality industry is one of the understanding the true intentions of people' likewise it can also be incorporated in the most difficult environs for women to work (Martin, 2000; Primavera, 2001). smart grooming sessions of girls in hospitality sector. 'In short, body language helps us Given this background, this paper aims to study various barriers that prevent the career quickly to sort out friends from foe, good from bad and sincere from dishonest words'. advancement of women in the Indian Hospitality Industry and the reasons behind the These implications if known to many can lessen the intensity of any crime planned gross under-representation of women in Managerial Positions and leadership Roles. otherwise. Methodology: The present study is a descriptive research using secondary data. This data was gleaned from various books, reports, white papers, research papers, research Key Words :Women security, consciousness, Non verbal communication proceedings, magazine articles, newspaper articles/reports and, blogs. *Assistant Professor , School of Humanities and Social Sciences, Graphic Era University, Recommendations of the study will provide insight about the factors barring women Dehradun advancement in Indian hospitality industry and stakeholders may use the findings to create a better eco-system for women positioning into the Indian hospitality industry which will help organizational leaders who wish to promote the best people irrespective of the gender. EMPOWERING WOMEN THROUGH HOSPITALITY AND TOURISM DEVELOPMENT- A Key words: Indian Hospitality industry, women, career, barriers and advancement. CASE STUDY OF UTTARAKHAND * Mr.Ravish Kukreti *Faculty, Deptt of Humanities and Social Sciences **Faculty, Deptt of Management Studies ABSTRACT ***Faculty, Deptt of Humanities and Social Sciences Tourism and Hospitality Industry is one of the fastest growing industry of the world and India is also integral part of this development according to the statistics over 7.1 million Tourist arrived in India in the year 2015 which is believed to reach 15.3 million by 2025.For the developing countries like India discrimination and gender inequalities are the major impediment for development one of the area where gender inequalities can A PANDORA OF CUES FOR SECURITY OF WOMEN IN HOSPITALITY INDUSTRY: play an important role is Tourism (UNWTO-2006) ,as many tourism study has shown an *Rupinder Kaur Gandhi important link of tourism with community development and women .Empowerment in wide spectrum deals with important issues which covers the aspect of gender equality of ABSTRACT society which means both men and women can have same rights opportunities and The notion of Women empowerment has become the most talked upon subject matter. obligation in each and every sphere of life In context to this, the proposed thought points out that even if women rule the world, The state of uttarakhand is the 27 state of the Indian republic formed on 9 November the primary concern still exists and that concern is of women being the fairer sex. 2000,enriched presence of wide flora and fauna along with scenic beauty makes it as 11 Security being the prime concern for women in hospitality industry, the hypothesis of Himalayan State and the perfect blend of this along with the cultural diversities makes it the paper supports a part of communication that can expose some portion (if not a perfect destination for the tourist visitors ,according to the statistics the ratio of completely) of danger. This part of communication comes under Non verbal females to male is 963/1000.Tourism can act as an dynamic force for women empowerment for the state if proper and channelized development of tourism is done it employee's service. would result in effective women empowerment for the state Keywords: Tourism & hotel industry; Human resource management; Human resource management practices: Attitude of Service; Customer satisfaction Keywords: Women Empowerment, Gender inequalities , Job Characteristics, Discrimination *Asst. Prof.,School of Hotel Management & Hospitality,Graphic Era University **Asst. Prof.,Department of Commerce,Graphic Era University *Assistant Professor ,Graphic Era University ***Asst. Prof., Department of Animation & Gaming,Graphic Era Hill University

ROLE OF HUMAN RESOURCE MANAGEMENT IN ENHANCING THE QUALITY & RELATIONSHIP BETWEEN CUSTOMER SATISFACTION, EMPLOYEE SATISFACTION AND STANDARDS AT HOTEL AND TOURISM INDUSTRY MANAGER OR OWNER SATISFACTION FOR ACCOMMODATION UNITS: SPECIAL *Vipul Bhandari REFERENCE TO DEHRADUN DISTRICT **Shilpi Mittal *Dr.Ravi Gupta ***Arjun Huja ABSTRACT ABSTRACT In order to be successful in the market it is not sufficient to only concentrate on customer This research paper examines the role of human resource management practices in satisfaction but there are other aspect also to be considered in retaining the existing enabling quality enhancement by employees at hotel & tourism industry. The purpose customer, by implementing effective policy such as good relation between customer, of this study is to examine the relationship between human resource ideologies employee and manger or owner (as in Indian scenario). A good management approach (practices), attitude of service and service standards in the hotels & tourism industry. focusing on loyality, positivity, attributes, satisfaction, motivation etc all are co- The Hotel & Tourism industry are continuously focusing on improving customer service interrelated selection which is indispensable. quality & customer satisfaction. Basically, a healthy and sound hotel's human resource Given the vital role of customer satisfaction, it is not surprising that a variety of research management can create work culture that encompasses a positive human behavior & has been devoted to hence upgrading the service quality by & of the employees. The paper inveigles the role investigating the determinants of satisfaction. Satisfaction can be determined by & attitude of employees in hotel & tourism sector. This research which has been carried subjective (e.g. customer needs, out has both qualitative and quantitative data. The conceptualization is based on deep emotions) and objective factors (e. g. product and service features). Applying to the review of the literature of previous disparate strands & then clubbing them together and hospitality industry, there have along with the study which was carried out in ten hotels which focus on the quality of been numerous studies that examine attributes that travelers may find important service that is provided by the salaried and paid employees (daily and monthly) and also regarding customer satisfaction. on their attitude of service. The general findings which came out were, that the service staff serves in very cost effective ways in order to ensure quality service, provided the Keywords: Customer Satisfaction, tourism, employee satisfaction human resource management practices are fair enough for the employees like fair wages, work life balance, job satisfaction etc. Hence, it was found that there were no * Freelance Academician, Dehradun differences in the service quality provided by staff.. The findings also suggests that the human resource management practices like highly stratified recruitment, new & innovative ideologies at various trainings and the creation of team building environment upgrading the service quality & hence customer satisfaction. Also, the human resource practices adopted by the human resource management had major effect on customer perceptions of service quality and very less effect by attitude of IMPACT OF FOOD ADDITIVES AND PRESERVATIVES ON HUMAN HEALTH:A REVIEW AN ANALYSIS OF OCCUPATIONAL MOBILITY & SOCIAL ADJUSTMENT IN WOMEN *Archana Joshi Bachheti, WORKING IN TOURISM INDUSTRY ** Neetu Sharma * Dr. Anupama Sharma *** Rakesh Kumar Bachheti ABSTRACT ABSTRACT Women today can be seen working in every sphere. They are dominating each and every organized and unorganized sector. Tourism industry today is the most preferred sector Food additives are natural or synthetic chemical substances which are widely used to by the women to serve. The glamorous image of tourism industry is the chief factor food at any stage to affect its quality, texture, consistency, taste, colour, alkalinity or which pushes them to work into this sector. Though today women are competing with acidity. The food has limited shelf life, so there are preservatives used in most grocery males , supporting their families economically, looking after their child, performing their store food products, whether during processing, packaging or storing. These food traditional and professional roles with equal importance, are not seen satisfied with their preservative is a class of food additive that help to prevent food spoilage by preventing personal and professional life because they have to face various kinds of personal social, the growth and proliferation of pathogenic microorganisms like Bacillus cereus and psychological, physiological and environmental problems on both ground .In this Staphylococcus aureus. This can be achieved by bringing down the pH of the food so as present paper I have tried to put forth the problems which are generally faced by women to make the environment unfavourable for these microbes. The present paper was while choosing career and performing personal and professional roles together. The reviewed by assessing data published in journals, websites and published data from factors responsible for hindering the way of occupational mobility for the women universities in the form of doctoral thesis. Qualitative reviews were reviewed in similar working in tourism industry are also analyzed here. Further how they make adjustment topics and the results were compared to get a better understanding of the research with their social and professional life is also studied. For analyzing all these facts a survey carried out in these issues and emphasized on the advantages and disadvantages of has been conducted among 300 female employees working in different field of tourism these additives, although additives are used in food processing to slow spoilage, prevent sector. Various sectors of tourism industry including hotels, travel agencies, fats, and oils from going rancid, prevent fruits from turning brown, and fortify or enrich transportation sector and different shopping emporiums of Agra city has been chosen the food with synthetic vitamins and minerals to replace the natural ones that were lost as the study area. In spite of this, information also has been gathered through secondary during processing but our health can suffer as a consequence of these chemical assault, sources. After analyzing all the facts it can be concluded that dual responsibility of as our body is not a machine designed to run on synthetic chemicals. Food additives can personal and professional duties is overburdening the women, deteriorating their be particularly hazardous for young children. This is certainly true for endocrine physical as well as mental health , and spoiling their inter-personal relations. All disrupting chemicals like propyl paraben, which has been shown to alter hormone including husband, children, in-laws, colleagues, and officers have to understand their signaling and gene expression. When exposure occurs during critical times of situation and have to cooperate them in all sense. development, both before and after birth, it can affect development of your child's reproductive, neurological, and immune systems, and this may have far-reaching effects KEY WORDS:-Occupational Mobility, Tourism Industry, Hospitality, Working Women, over the course of their life. Some additives are natural, like salt or sugar and the only Role Conflict, Social – Adjustment way a consumer can be relatively well assured that they are not eating unknown additives is to buy fresh, unprocessed local food. Awareness of food additives can be * Assistant Professor, Maharaja Surajmal Institute, C-4, Janakpuri, New Delhi-58 spread by national and international seminars and conferences and safe food can be the goal for all concerned. Keywords: Food Additives, preservatives, microbes, synthetic chemicals. EMPOWERING WOMEN THROUGH HOSPITALITY AND TOURISM DEVELOPMENT- A CASE STUDY OF UTTARAKHAND * Mr.Ravish Kukreti *Department of Allied Science, Graphic Era University,Dehradun **Department of Allied Science, Graphic Era University,Dehradun ABSTRACT ***Department of Allied Science, Graphic Era University,Dehradun Tourism and Hospitality Industry is one of the fastest growing industry of the world and India is also integral part of this development according to the statistics over 7.1 million Tourist arrived in India in the year 2015 which is believed to reach 15.3 million by IMPACT OF FOOD ADDITIVES AND PRESERVATIVES ON HUMAN HEALTH:A REVIEW AN ANALYSIS OF OCCUPATIONAL MOBILITY & SOCIAL ADJUSTMENT IN WOMEN *Archana Joshi Bachheti, WORKING IN TOURISM INDUSTRY ** Neetu Sharma * Dr. Anupama Sharma *** Rakesh Kumar Bachheti ABSTRACT ABSTRACT Women today can be seen working in every sphere. They are dominating each and every organized and unorganized sector. Tourism industry today is the most preferred sector Food additives are natural or synthetic chemical substances which are widely used to by the women to serve. The glamorous image of tourism industry is the chief factor food at any stage to affect its quality, texture, consistency, taste, colour, alkalinity or which pushes them to work into this sector. Though today women are competing with acidity. The food has limited shelf life, so there are preservatives used in most grocery males , supporting their families economically, looking after their child, performing their store food products, whether during processing, packaging or storing. These food traditional and professional roles with equal importance, are not seen satisfied with their preservative is a class of food additive that help to prevent food spoilage by preventing personal and professional life because they have to face various kinds of personal social, the growth and proliferation of pathogenic microorganisms like Bacillus cereus and psychological, physiological and environmental problems on both ground .In this Staphylococcus aureus. This can be achieved by bringing down the pH of the food so as present paper I have tried to put forth the problems which are generally faced by women to make the environment unfavourable for these microbes. The present paper was while choosing career and performing personal and professional roles together. The reviewed by assessing data published in journals, websites and published data from factors responsible for hindering the way of occupational mobility for the women universities in the form of doctoral thesis. Qualitative reviews were reviewed in similar working in tourism industry are also analyzed here. Further how they make adjustment topics and the results were compared to get a better understanding of the research with their social and professional life is also studied. For analyzing all these facts a survey carried out in these issues and emphasized on the advantages and disadvantages of has been conducted among 300 female employees working in different field of tourism these additives, although additives are used in food processing to slow spoilage, prevent sector. Various sectors of tourism industry including hotels, travel agencies, fats, and oils from going rancid, prevent fruits from turning brown, and fortify or enrich transportation sector and different shopping emporiums of Agra city has been chosen the food with synthetic vitamins and minerals to replace the natural ones that were lost as the study area. In spite of this, information also has been gathered through secondary during processing but our health can suffer as a consequence of these chemical assault, sources. After analyzing all the facts it can be concluded that dual responsibility of as our body is not a machine designed to run on synthetic chemicals. Food additives can personal and professional duties is overburdening the women, deteriorating their be particularly hazardous for young children. This is certainly true for endocrine physical as well as mental health , and spoiling their inter-personal relations. All disrupting chemicals like propyl paraben, which has been shown to alter hormone including husband, children, in-laws, colleagues, and officers have to understand their signaling and gene expression. When exposure occurs during critical times of situation and have to cooperate them in all sense. development, both before and after birth, it can affect development of your child's reproductive, neurological, and immune systems, and this may have far-reaching effects KEY WORDS:-Occupational Mobility, Tourism Industry, Hospitality, Working Women, over the course of their life. Some additives are natural, like salt or sugar and the only Role Conflict, Social – Adjustment way a consumer can be relatively well assured that they are not eating unknown additives is to buy fresh, unprocessed local food. Awareness of food additives can be * Assistant Professor, Maharaja Surajmal Institute, C-4, Janakpuri, New Delhi-58 spread by national and international seminars and conferences and safe food can be the goal for all concerned. Keywords: Food Additives, preservatives, microbes, synthetic chemicals. EMPOWERING WOMEN THROUGH HOSPITALITY AND TOURISM DEVELOPMENT- A CASE STUDY OF UTTARAKHAND * Mr.Ravish Kukreti *Department of Allied Science, Graphic Era University,Dehradun **Department of Allied Science, Graphic Era University,Dehradun ABSTRACT ***Department of Allied Science, Graphic Era University,Dehradun Tourism and Hospitality Industry is one of the fastest growing industry of the world and India is also integral part of this development according to the statistics over 7.1 million Tourist arrived in India in the year 2015 which is believed to reach 15.3 million by 2025.For the developing countries like India discrimination and gender inequalities are Key Words: Working women, hospitality and tourism industry, fuzzy AHP, ranking the major impediment for development one of the area where gender inequalities can play an important role is Tourism (UNWTO-2006) ,as many tourism study has shown an * Department of Mathematics, Graphic Era University, Dehradun important link of tourism with community development and women .Empowerment in ** Department of Mathematics, Graphic Era University, Dehradun wide spectrum deals with important issues which covers the aspect of gender equality of society which means both men and women can have same rights opportunities and obligation in each and every sphere of life The state of uttarakhand is the 27 state of the Indian republic formed on 9 November 2000,enriched presence of wide flora and fauna along with scenic beauty makes it as 11 Himalayan State and the perfect blend of this along with the cultural diversities makes it A GLANCE AT STATUS OF WOMEN IN ASSAM a perfect destination for the tourist visitors ,according to the statistics the ratio of *Mr Rahul Tiwari females to male is 963/1000.Tourism can act as an dynamic force for women **Ms Bhanu Basumatari empowerment for the state if proper and channelized development of tourism is done it would result in effective women empowerment for the state ABSTRACT Assam is one of the most beautiful states of India. The state is famous for its rich Keywords: Women Empowerment, Gender inequalities , Job Characteristics, traditions and beauty of nature. Even though it is considered to be one of the most Discrimination beautiful states of India, yet the status of females in Assam lags behind that of males in the state. In this paper we studied the data from various population censuses. Through *Assistant Professor ,Graphic Era University this data we try to picture out the status of woman in Assam. In later half of this paper we took a glance about various laws which are proposed by government of India for improving the condition of females in Assam. In the end we try to figure out the gap between the population and the steps taken by the government and how these steps could put a better effect on the status of women in Assam. RANKING OF PROBLEMS FACED BY WORKING WOMAN IN HOSPITALITY AND TOURISM Keywords: Education, status, economic condition, heath, political condition etc. INDUSTRY BY USING FUZZY AHP APPROACH *Ritu Chandna *Assistant Professor,GNA University, Phagwara,Punjab ** Seema Saini **Head Clerk,IPRO BTAD, Bijni Sub Division,Assam

ABSTRACT India is a developing country and there is diversity in religions, culture and customs. Role of the women in India mostly was household and limited to domestic issues. But nowadays women are working parallel to men in all fields. In the recent times, women are playing important roles in hospitality and tourism industry. There are so many challenges faced by working woman in this industry like harsh treatment, extended EFFECT OF TOURISM ON WATER QUALITY: A REVIEW working hours, less number of leaves/holidays, low wages and insecurity. Fuzzy AHP *Vartika Gupta approach has been widely used by decision makers to rank various factors or alternatives **Ashutosh Sharma to take the optimum decision. In this paper, seven major problems faced by working ABSTRACT women in hospitality and tourism are identified and ranked by using fuzzy AHP Health and wellness tourism includes safe and pleasurable place to live and visit both approach. This will help to improve the condition of working by identifying the major nationally and internationally. Medical care and health, relaxation, recovery, beauty and areas for improvement. This will help more and more women give their contribution in therapy are the main purpose of health and wellness tourism. Exponential growth of the hospitality and tourism industry. tourism has lead to a rising demand of water utilization. In general clean drinking water 2025.For the developing countries like India discrimination and gender inequalities are Key Words: Working women, hospitality and tourism industry, fuzzy AHP, ranking the major impediment for development one of the area where gender inequalities can play an important role is Tourism (UNWTO-2006) ,as many tourism study has shown an * Department of Mathematics, Graphic Era University, Dehradun important link of tourism with community development and women .Empowerment in ** Department of Mathematics, Graphic Era University, Dehradun wide spectrum deals with important issues which covers the aspect of gender equality of society which means both men and women can have same rights opportunities and obligation in each and every sphere of life The state of uttarakhand is the 27 state of the Indian republic formed on 9 November 2000,enriched presence of wide flora and fauna along with scenic beauty makes it as 11 Himalayan State and the perfect blend of this along with the cultural diversities makes it A GLANCE AT STATUS OF WOMEN IN ASSAM a perfect destination for the tourist visitors ,according to the statistics the ratio of *Mr Rahul Tiwari females to male is 963/1000.Tourism can act as an dynamic force for women **Ms Bhanu Basumatari empowerment for the state if proper and channelized development of tourism is done it would result in effective women empowerment for the state ABSTRACT Assam is one of the most beautiful states of India. The state is famous for its rich Keywords: Women Empowerment, Gender inequalities , Job Characteristics, traditions and beauty of nature. Even though it is considered to be one of the most Discrimination beautiful states of India, yet the status of females in Assam lags behind that of males in the state. In this paper we studied the data from various population censuses. Through *Assistant Professor ,Graphic Era University this data we try to picture out the status of woman in Assam. In later half of this paper we took a glance about various laws which are proposed by government of India for improving the condition of females in Assam. In the end we try to figure out the gap between the population and the steps taken by the government and how these steps could put a better effect on the status of women in Assam. RANKING OF PROBLEMS FACED BY WORKING WOMAN IN HOSPITALITY AND TOURISM Keywords: Education, status, economic condition, heath, political condition etc. INDUSTRY BY USING FUZZY AHP APPROACH *Ritu Chandna *Assistant Professor,GNA University, Phagwara,Punjab ** Seema Saini **Head Clerk,IPRO BTAD, Bijni Sub Division,Assam

ABSTRACT India is a developing country and there is diversity in religions, culture and customs. Role of the women in India mostly was household and limited to domestic issues. But nowadays women are working parallel to men in all fields. In the recent times, women are playing important roles in hospitality and tourism industry. There are so many challenges faced by working woman in this industry like harsh treatment, extended EFFECT OF TOURISM ON WATER QUALITY: A REVIEW working hours, less number of leaves/holidays, low wages and insecurity. Fuzzy AHP *Vartika Gupta approach has been widely used by decision makers to rank various factors or alternatives **Ashutosh Sharma to take the optimum decision. In this paper, seven major problems faced by working ABSTRACT women in hospitality and tourism are identified and ranked by using fuzzy AHP Health and wellness tourism includes safe and pleasurable place to live and visit both approach. This will help to improve the condition of working by identifying the major nationally and internationally. Medical care and health, relaxation, recovery, beauty and areas for improvement. This will help more and more women give their contribution in therapy are the main purpose of health and wellness tourism. Exponential growth of the hospitality and tourism industry. tourism has lead to a rising demand of water utilization. In general clean drinking water and water resources is needed for tourism to support the amusing activities such as Employee at managerial level. The variables taken into consideration were interpersonal swimming pools and fishing, golf courses, wellness centers, hotels, food production and skills, decision making ability, democratic leadership, coordination and flexible nature. personal use of water by tourist which can results in the generation of large amount of One Way Analysis Of Variance was used for interpretation and verification for the wastewater and deteriorate the water quality. The release wastewater causes various significance relationship amongst each variable. The study proves that the women disease and negative environmental influences. In India, there are about 3, 00,000 hotels employees are more suitable at the Guest service areas and also at the managerial level. and resorts in India. So, there is a major issue regarding the generation of wastewater Her coordinating and Democratic style of leadership was appreciated, however she was from the hotels and resorts. When we analyzed the issue of water equity in relation to found lacking in her decision making ability. The study concludes that there are benefits tourism as published in the journals, articles, reports and present papers which showed a of hiring women in hotel industry. difference that actually exists in developing areas that already suffer water shortage. Such analysis increase serious apprehension regarding water access in those countries. Keywords: - Preference, Women Employee, Hotel, Guest service Area Present paper emphasized the factors which effects on water quality by tourism. *Himalyan Institute of Technology,Dehradun Therefore the accessibility of clean and potable water for tourism creativities will become an important factor and the knowledge regarding the importance of water quality and health issues must be shared on national and international platform to aware the public. RANKING OF PROBLEMS FACED BY WORKING WOMAN IN HOSPITALITY AND TOURISM Keywords: Tourism; wastewater; water quality; health INDUSTRY BY USING FUZZY AHP APPROACH *Ph.D. Scholar, Department of Allied Science, Graphic Era University, Dehradun (U.K.) *Ritu Chandna **Ph.D. Scholar, Department of Allied Science, Graphic Era University, Dehradun (U.K.) **Seema Saini

ABSTRACT India is a developing country and there is diversity in religions, culture and customs. Role of the women in India mostly was household and limited to domestic issues. But PREFERANCE OF WOMEN EMPLOYEES IN HOTEL INDUSTRY nowadays women are working parallel to men in all fields. In the recent times, women are *Anoop Semwal playing important roles in hospitality and tourism industry. There are so many challenges faced by working woman in this industry like harsh treatment, extended ABSTRACT working hours, less number of leaves/holidays, low wages and insecurity. Fuzzy AHP The hotel industry is a human based industry. The success of a hotel depends on the approach has been widely used by decision makers to rank various factors or alternatives human relationships. The hotel management has realized that in order to keep their to take the optimum decision. In this paper, seven major problems faced by working guest happy right employee must be hired. An insight into the services provided in the women in hospitality and tourism are identified and ranked by using fuzzy AHP hotel shows that the employees in the hotel needs to be patient, soft spoken and have approach. This will help to improve the condition of working by identifying the major high level of human understanding. areas for improvement. This will help more and more women give their contribution in Keeping this in mind the present study was carried out in the 5 star hotels of Delhi & NCR the hospitality and tourism industry. to find out the reasons for preference of women employee in hotel. The Human Resource managers of these hotels were taken as samples to collect the information. The Key Words: Working women, hospitality and tourism industry, fuzzy AHP, ranking study showed that the women employees are preferred to be hired in Front Office due to *Department of Mathematics, Graphic Era University, Dehradun their soft skills expertise and in the House keeping department due to their esthetic sense. Very few women employee were found to be working in Food Production **Department of Mathematics, Graphic Era University, Dehradun department. The study reveals why women are preferred more in guest service areas of the hotel with the help of variables like Human Understanding, Patience Communication Skills, and Aesthetic sense. The study also analyses the reason for preference of Women and water resources is needed for tourism to support the amusing activities such as Employee at managerial level. The variables taken into consideration were interpersonal swimming pools and fishing, golf courses, wellness centers, hotels, food production and skills, decision making ability, democratic leadership, coordination and flexible nature. personal use of water by tourist which can results in the generation of large amount of One Way Analysis Of Variance was used for interpretation and verification for the wastewater and deteriorate the water quality. The release wastewater causes various significance relationship amongst each variable. The study proves that the women disease and negative environmental influences. In India, there are about 3, 00,000 hotels employees are more suitable at the Guest service areas and also at the managerial level. and resorts in India. So, there is a major issue regarding the generation of wastewater Her coordinating and Democratic style of leadership was appreciated, however she was from the hotels and resorts. When we analyzed the issue of water equity in relation to found lacking in her decision making ability. The study concludes that there are benefits tourism as published in the journals, articles, reports and present papers which showed a of hiring women in hotel industry. difference that actually exists in developing areas that already suffer water shortage. Such analysis increase serious apprehension regarding water access in those countries. Keywords: - Preference, Women Employee, Hotel, Guest service Area Present paper emphasized the factors which effects on water quality by tourism. *Himalyan Institute of Technology,Dehradun Therefore the accessibility of clean and potable water for tourism creativities will become an important factor and the knowledge regarding the importance of water quality and health issues must be shared on national and international platform to aware the public. RANKING OF PROBLEMS FACED BY WORKING WOMAN IN HOSPITALITY AND TOURISM Keywords: Tourism; wastewater; water quality; health INDUSTRY BY USING FUZZY AHP APPROACH *Ph.D. Scholar, Department of Allied Science, Graphic Era University, Dehradun (U.K.) *Ritu Chandna **Ph.D. Scholar, Department of Allied Science, Graphic Era University, Dehradun (U.K.) **Seema Saini

ABSTRACT India is a developing country and there is diversity in religions, culture and customs. Role of the women in India mostly was household and limited to domestic issues. But PREFERANCE OF WOMEN EMPLOYEES IN HOTEL INDUSTRY nowadays women are working parallel to men in all fields. In the recent times, women are *Anoop Semwal playing important roles in hospitality and tourism industry. There are so many challenges faced by working woman in this industry like harsh treatment, extended ABSTRACT working hours, less number of leaves/holidays, low wages and insecurity. Fuzzy AHP The hotel industry is a human based industry. The success of a hotel depends on the approach has been widely used by decision makers to rank various factors or alternatives human relationships. The hotel management has realized that in order to keep their to take the optimum decision. In this paper, seven major problems faced by working guest happy right employee must be hired. An insight into the services provided in the women in hospitality and tourism are identified and ranked by using fuzzy AHP hotel shows that the employees in the hotel needs to be patient, soft spoken and have approach. This will help to improve the condition of working by identifying the major high level of human understanding. areas for improvement. This will help more and more women give their contribution in Keeping this in mind the present study was carried out in the 5 star hotels of Delhi & NCR the hospitality and tourism industry. to find out the reasons for preference of women employee in hotel. The Human Resource managers of these hotels were taken as samples to collect the information. The Key Words: Working women, hospitality and tourism industry, fuzzy AHP, ranking study showed that the women employees are preferred to be hired in Front Office due to *Department of Mathematics, Graphic Era University, Dehradun their soft skills expertise and in the House keeping department due to their esthetic sense. Very few women employee were found to be working in Food Production **Department of Mathematics, Graphic Era University, Dehradun department. The study reveals why women are preferred more in guest service areas of the hotel with the help of variables like Human Understanding, Patience Communication Skills, and Aesthetic sense. The study also analyses the reason for preference of Women THE EFFECT OF GUEST SATISFACTION ON GUEST LOYALTY: A STUDY OF EONOMY administrations and conveniences offer various open doors for vitality funds. The test for HOTELS IN DEHRADUN DISTRICT inn proprietors is choosing the ideal course to vitality reduction. Two methods top the *Dr. Vinay Rana list: energy audits and retro-commissioning To pick the best game-plan for a particular inn property, proprietors must survey the two strategies and recognize which ABSTRACT arrangement would have the best effect on their building. The two procedures handle The hospitality industry in the district of Dehradun has experienced rapid changes and vitality use from various points, so here's a manual for what every involves and how it can developments after year 2009 and is now competing for providing better quality service enhance inn operations. by keeping customer satisfaction in first order. Because the offered products by the *Asst. Proffessor,Graphic Era University hotels have similar qualifications, the quality level of service offered becomes the main **Asst. Proffessor,Graphic Era University factor determining the guest's preference. ***Asst. Proffessor,Graphic Era University The aim of this research was to examine the relationship between guest loyalty and guest satisfaction. The main elements of guest satisfaction included factors of service quality along with price of hotel rooms affecting guest loyalty in economy hotels in Dehradun District. Self-administered questionnaires were collected from 280 hotel guests in 35 hotels who stayed in the period of in two months September to October 2016. The Pearson correlation was employed for data analysis. The results of this study AN IMPACT OF EMPLOYEE RETENTION ON JOB PERFORMANCE-A STUDY OF SOME confirmed that service quality dimensions affects the customer satisfaction and SELECTED FIVE STAR HOTELS OF DELHI eventually builds customer loyalty. Beyond the various elements of guest service the *Dr. Arunesh Parashar pricing of the hotel room had major influence on the guest satisfaction than any other **Pradeep Bhatt service quality dimensions. ABSTRACT Key words: Service Quality, Guest Satisfaction, Price, Guest Loyalty. It is everywhere seen in the Hotel organisations that employees are frequently changing their jobs. It always hampers the growth rate of concernorganisation. This study looks at *HOD- School of Hotel Management and Hospitality, Graphic Era University, Dehradun the retention practices in some five star hotels of Delhi, from the point of view of its employees and what role retention plays in their job performance. A sample population of various employees comprising at various level of staff of various departments was used. The study confirms that lack of advancement opportunities, physical environment, lack of reward and recognition and salary and remuneration were more common reasons for departure among all employees. This research looked at the extent to which DETERMINING HOTEL INDUSTRY ENERGY EFFICIENCY NEEDS BY COMPARING TWO identified various motivational variables influenced the retention and reduction of MODEL THEORY employee performance in hotelsorganisations. *Pankaj Aswal **Akash Rawat Key Words- Retention, population, opportunity, physical environment, Reward, and ***Ravish Kukreti Recognition

ABSTRACT *Head & Co-Ordinator, Dev Sanskriti University, Haridwar Hotels operate on a stringent 24/7 operational model, every day operational model. **Research Scholar, Dev Sanskriti University, Haridwar They offer both top notch facilities and various civilities, including nearby workplaces, world-class wellness focuses, spas, warmed swimming pools, 24-hour eateries, and then some. These advantages add to visitor comforts additionally increment add up to vitality cost. While inn vitality utilization can appear to be stunning, the plenty of THE EFFECT OF GUEST SATISFACTION ON GUEST LOYALTY: A STUDY OF EONOMY administrations and conveniences offer various open doors for vitality funds. The test for HOTELS IN DEHRADUN DISTRICT inn proprietors is choosing the ideal course to vitality reduction. Two methods top the *Dr. Vinay Rana list: energy audits and retro-commissioning To pick the best game-plan for a particular inn property, proprietors must survey the two strategies and recognize which ABSTRACT arrangement would have the best effect on their building. The two procedures handle The hospitality industry in the district of Dehradun has experienced rapid changes and vitality use from various points, so here's a manual for what every involves and how it can developments after year 2009 and is now competing for providing better quality service enhance inn operations. by keeping customer satisfaction in first order. Because the offered products by the *Asst. Proffessor,Graphic Era University hotels have similar qualifications, the quality level of service offered becomes the main **Asst. Proffessor,Graphic Era University factor determining the guest's preference. ***Asst. Proffessor,Graphic Era University The aim of this research was to examine the relationship between guest loyalty and guest satisfaction. The main elements of guest satisfaction included factors of service quality along with price of hotel rooms affecting guest loyalty in economy hotels in Dehradun District. Self-administered questionnaires were collected from 280 hotel guests in 35 hotels who stayed in the period of in two months September to October 2016. The Pearson correlation was employed for data analysis. The results of this study AN IMPACT OF EMPLOYEE RETENTION ON JOB PERFORMANCE-A STUDY OF SOME confirmed that service quality dimensions affects the customer satisfaction and SELECTED FIVE STAR HOTELS OF DELHI eventually builds customer loyalty. Beyond the various elements of guest service the *Dr. Arunesh Parashar pricing of the hotel room had major influence on the guest satisfaction than any other **Pradeep Bhatt service quality dimensions. ABSTRACT Key words: Service Quality, Guest Satisfaction, Price, Guest Loyalty. It is everywhere seen in the Hotel organisations that employees are frequently changing their jobs. It always hampers the growth rate of concernorganisation. This study looks at *HOD- School of Hotel Management and Hospitality, Graphic Era University, Dehradun the retention practices in some five star hotels of Delhi, from the point of view of its employees and what role retention plays in their job performance. A sample population of various employees comprising at various level of staff of various departments was used. The study confirms that lack of advancement opportunities, physical environment, lack of reward and recognition and salary and remuneration were more common reasons for departure among all employees. This research looked at the extent to which DETERMINING HOTEL INDUSTRY ENERGY EFFICIENCY NEEDS BY COMPARING TWO identified various motivational variables influenced the retention and reduction of MODEL THEORY employee performance in hotelsorganisations. *Pankaj Aswal **Akash Rawat Key Words- Retention, population, opportunity, physical environment, Reward, and ***Ravish Kukreti Recognition

ABSTRACT *Head & Co-Ordinator, Dev Sanskriti University, Haridwar Hotels operate on a stringent 24/7 operational model, every day operational model. **Research Scholar, Dev Sanskriti University, Haridwar They offer both top notch facilities and various civilities, including nearby workplaces, world-class wellness focuses, spas, warmed swimming pools, 24-hour eateries, and then some. These advantages add to visitor comforts additionally increment add up to vitality cost. While inn vitality utilization can appear to be stunning, the plenty of ISSUES, CHALLENGES AND TRENDS, THAT FACING WOMEN IN TOURISM INDUSTRY State/Union Territory Governments, catalyzing private investment, strengthening *Pal, Prakhar Singh promotional and marketing efforts and in providing trained manpower resources. **Shashank Maheswari The activities of this Ministry revolve around the concept of projecting the country as a 365 days' tourist destination because of its dynamic nature, a nation's tourism sector ABSTRACT requires constant monitoring and understanding to ensure it is being leveraged for the This article shows the study about issues, challenges and trends that facing by women in greater good of the people of the destination, and as a competitive force on the global tourism industry. Present era is known as global village for all over world tourist. Physical landscape. This is especially true for nations looking to the tourism sector as a vehicle for boundaries of countries are removed form the nationally and internationally national growth, development and employment generation. respectively. The major area of this study is that to find out various issues, challenges Travel & Tourism is a mirror of our evolving world. Tourism sector is one of the largest and trends are reaching to women in tourism industry. Utmost issues that will employment generators in India and plays a significant role in promoting inclusive determinant the global tourism industry recently challenges are growing day by day for growth of the less-advantaged sections of the society and poverty eradication. The role women. They are the most important part in the tourism industry as well as our society. of Government in tourism development has been redefined from that of a regular to that They are taking challenges among the industry and solving problem with full potentially. of a catalyst. New trends are approaching this industry some of them e.g. sustainable development, In this research paper we will discuss policies and schemes of Ministry of Tourism, India. green tourism, Eco tourism, health tourism, spiritual tourism, religious tourism, responsible tourism etc. With working continuously there will be raised some issues like Key Words:- Ministry,Tourism,Development,Scheme,Government,India working hour, remuneration, multicultural issues, sexual harassment, personal issues and competition. Apart form that women facing hospitality and tourism industry *Co-ordinator, Department of Tourism Management,Dev Sanskriti University include operating issues, marketing issues, technological issues and economic issues. **Research Scholar, Department of Tourism Management,Dev Sanskriti University The solution will be empowering women in respective areas that is health, finance, work ***M.B.A. Student ,Department of Tourism Management,Dev Sanskriti conditions, social and global. The contribution of women in tourism is to economic well- University,Gayatrikunj,Shantik being depends on the quality and the ?revenues from the tourism industry. The overall aim of the research is to promote woman's economic, personal and social empowerment in tourism through partnerships with tour and travel operator's and other stakeholders. This will involve improving employment/entrepreneurship opportunities for women by facilitating their participation in tourism industry, and by creating possibilities for career SATISFACTION OF HOSPITALITY UNDERGRADUATE STUDENTS TOWARDS THEIR advancement. INDUSTRIAL TRAINING/EXPOSURE: A CASE STUDY OF UNDERGRADUATES FROM Key words: Issues; challenges, Trends; Tourism Industry SELECT UNIVERSITIES IN UTTRAKHAND *Research Scholar, Department of Tourism Management **M.B.A. Student ,Department of Tourism Management *Dr. Vinay Rana

ABSTRACT Industrial training has been important element of hospitality undergraduate curriculum. ROLE OF MINISTRY OF TOURISM FOR PROMOTING INDIA AS A 365 DAYS TOURIST It is a form of training for undergraduates to provide them with a good stepping stone to DESTINATION experience the many facets of the working world and to gain practical knowledge and *Indolia, Dr. Umakant training in which they may not have been able to attain merely from a classroom setting. **Kumar, Prasoon Industrial Training satisfaction is often being associated with job satisfaction whereby ***Rawat, Shailendra there is a need to understand that this association has its own implications. ABSTRACT The present study uses a quantitative approach to investigate students' satisfaction level The Ministry of Tourism functions as the nodal agency for the development of tourism in toward their internship experience in the hospitality and tourism industry as well as the country. It plays a crucial role in coordinating and supplementing the efforts of the identify the underlying factors of their overall satisfaction. A total of 236 usable ISSUES, CHALLENGES AND TRENDS, THAT FACING WOMEN IN TOURISM INDUSTRY State/Union Territory Governments, catalyzing private investment, strengthening *Pal, Prakhar Singh promotional and marketing efforts and in providing trained manpower resources. **Shashank Maheswari The activities of this Ministry revolve around the concept of projecting the country as a 365 days' tourist destination because of its dynamic nature, a nation's tourism sector ABSTRACT requires constant monitoring and understanding to ensure it is being leveraged for the This article shows the study about issues, challenges and trends that facing by women in greater good of the people of the destination, and as a competitive force on the global tourism industry. Present era is known as global village for all over world tourist. Physical landscape. This is especially true for nations looking to the tourism sector as a vehicle for boundaries of countries are removed form the nationally and internationally national growth, development and employment generation. respectively. The major area of this study is that to find out various issues, challenges Travel & Tourism is a mirror of our evolving world. Tourism sector is one of the largest and trends are reaching to women in tourism industry. Utmost issues that will employment generators in India and plays a significant role in promoting inclusive determinant the global tourism industry recently challenges are growing day by day for growth of the less-advantaged sections of the society and poverty eradication. The role women. They are the most important part in the tourism industry as well as our society. of Government in tourism development has been redefined from that of a regular to that They are taking challenges among the industry and solving problem with full potentially. of a catalyst. New trends are approaching this industry some of them e.g. sustainable development, In this research paper we will discuss policies and schemes of Ministry of Tourism, India. green tourism, Eco tourism, health tourism, spiritual tourism, religious tourism, responsible tourism etc. With working continuously there will be raised some issues like Key Words:- Ministry,Tourism,Development,Scheme,Government,India working hour, remuneration, multicultural issues, sexual harassment, personal issues and competition. Apart form that women facing hospitality and tourism industry *Co-ordinator, Department of Tourism Management,Dev Sanskriti University include operating issues, marketing issues, technological issues and economic issues. **Research Scholar, Department of Tourism Management,Dev Sanskriti University The solution will be empowering women in respective areas that is health, finance, work ***M.B.A. Student ,Department of Tourism Management,Dev Sanskriti conditions, social and global. The contribution of women in tourism is to economic well- University,Gayatrikunj,Shantik being depends on the quality and the ?revenues from the tourism industry. The overall aim of the research is to promote woman's economic, personal and social empowerment in tourism through partnerships with tour and travel operator's and other stakeholders. This will involve improving employment/entrepreneurship opportunities for women by facilitating their participation in tourism industry, and by creating possibilities for career SATISFACTION OF HOSPITALITY UNDERGRADUATE STUDENTS TOWARDS THEIR advancement. INDUSTRIAL TRAINING/EXPOSURE: A CASE STUDY OF UNDERGRADUATES FROM Key words: Issues; challenges, Trends; Tourism Industry SELECT UNIVERSITIES IN UTTRAKHAND *Research Scholar, Department of Tourism Management **M.B.A. Student ,Department of Tourism Management *Dr. Vinay Rana

Key words: Industrial exposure, hospitality undergraduates, University, Uttarakhand

*HOD- School of Hotel Management and Hospitality, Graphic Era University, Dehradun HARMFUL EFFECT OF MICROWAVE FOOD ON HEALTH: A REVIEW *Kiran Sharma

ABSTRACT

DEVELOPMENT OF HUMAN RESOURCE MANAGEMENT FOR BETTER FUTURE PROSPECT In modern era, due to shortage of time, microwave cooking is extensively common. IN HOTEL & TOURISM INDUSTRY However microwave cooking having many drawbacks which causes many health *Vipul Bhandari problems such as skin problems. Microwaves are high frequency radio waves **Ashish Spencer (radiofrequency fields), which are part of the electromagnetic spectrum. Microwaves ***Aditi Bisht cause dielectric heating that are absorbed by the food you put in it. Since water molecules are bipolar, having a positive end and negative end, they rotate rapidly in the ABSTRACT alternating electric field. The water molecules in the food vibrate violently at extremely This paper oversees the development of human resource management in the “Hotel and high frequencies—like millions of times per second—creating molecular friction, which Tourism Industry”. The study is basically carried out with the cases in the small firm as a heats up the food. When the microwave radiation destroys and deforms food part of a bigger study which examines the quality practices at human resource molecules, new harmful compounds form (radiolytic compounds). These dangerous department of the Indian hotel industry. Utilization of human resource has clearly compounds harm the body in many ways. In a microwave oven, alternating current gained a main feature in those organizations where Human Resources play as main forces atoms reverse polarity at a startlingly high rate. This creates such violent friction assets, for their competitive advantage; which is pertinent for the hotel & tourism that the water inside the food molecules begin to vibrate and heat up. These microwave industry. In totality, the hotels & tourism firms claim to be employee & people centric & radiation are widely used in the processing of food material, which completely destroy believe in human resource development. However, at base level, less number actually nutritional value of food and that changes took place in the blood that could cause follows all these claims. The study was carried with twenty different hotels which show negative health effects, like Increased cholesterol levels, Decreased numbers of red that most of owners & employers in the hotel & tourism industry are still to be convinced blood cells, Hemoglobin decreased significantly (creating anemic tendencies.), about the future prospects, development of the organization & other benefits which can Lymphocytes (white blood cells) showed a significant term decrease, Increased stress be derived from the human resource department. The study shows that small hotel & (evidence by the increase of leukocyte). The present study focused on to collect data of tourism firms adapt informal training methods which just fulfill the requirement of the harmful effects of microwave cooking by various research papers and suggest that to current job. These training and other activities of human resource are actually directing improve health by avoid microwave food. the immediate solution of current work rather than long term solution for the firm. The Key Words: Microwaves, health problems, radiation, cooking effective optimum force of the firm is the development of human resource management by employers. Their positive & effective attitude and values for developing the staff is a *Department of Physics, Graphic Era University, Dehradun main feature. The study reveals that until and unless an effective & sound human resource management is developed, the organizational success cannot be firmly rooted in the mindset of the employees of the firm, which actually the deserves the status. questionnaires were collected for analysis from students in four Universities in Keywords: Human Resource Management, Hotel & Tourism Industry, Human Resource Uttarakhand enrolled in hospitality undergraduate programmes. The result shows that Development students' overall satisfaction was high, and internship factor of 'Job itself' had the *Asst. Professor ,Graphic Era University ,Dehradun greatest influence on students' overall satisfaction. Based on the findings of this study, **Lecturer,Graphic Era university,Dehradun recommendations were provided in order to improve the quality of industrial training ***Lecturer,Graphic Era university,Dehradun exposure.

Key words: Industrial exposure, hospitality undergraduates, University, Uttarakhand

*HOD- School of Hotel Management and Hospitality, Graphic Era University, Dehradun HARMFUL EFFECT OF MICROWAVE FOOD ON HEALTH: A REVIEW *Kiran Sharma

ABSTRACT

DEVELOPMENT OF HUMAN RESOURCE MANAGEMENT FOR BETTER FUTURE PROSPECT In modern era, due to shortage of time, microwave cooking is extensively common. IN HOTEL & TOURISM INDUSTRY However microwave cooking having many drawbacks which causes many health *Vipul Bhandari problems such as skin problems. Microwaves are high frequency radio waves **Ashish Spencer (radiofrequency fields), which are part of the electromagnetic spectrum. Microwaves ***Aditi Bisht cause dielectric heating that are absorbed by the food you put in it. Since water molecules are bipolar, having a positive end and negative end, they rotate rapidly in the ABSTRACT alternating electric field. The water molecules in the food vibrate violently at extremely This paper oversees the development of human resource management in the “Hotel and high frequencies—like millions of times per second—creating molecular friction, which Tourism Industry”. The study is basically carried out with the cases in the small firm as a heats up the food. When the microwave radiation destroys and deforms food part of a bigger study which examines the quality practices at human resource molecules, new harmful compounds form (radiolytic compounds). These dangerous department of the Indian hotel industry. Utilization of human resource has clearly compounds harm the body in many ways. In a microwave oven, alternating current gained a main feature in those organizations where Human Resources play as main forces atoms reverse polarity at a startlingly high rate. This creates such violent friction assets, for their competitive advantage; which is pertinent for the hotel & tourism that the water inside the food molecules begin to vibrate and heat up. These microwave industry. In totality, the hotels & tourism firms claim to be employee & people centric & radiation are widely used in the processing of food material, which completely destroy believe in human resource development. However, at base level, less number actually nutritional value of food and that changes took place in the blood that could cause follows all these claims. The study was carried with twenty different hotels which show negative health effects, like Increased cholesterol levels, Decreased numbers of red that most of owners & employers in the hotel & tourism industry are still to be convinced blood cells, Hemoglobin decreased significantly (creating anemic tendencies.), about the future prospects, development of the organization & other benefits which can Lymphocytes (white blood cells) showed a significant term decrease, Increased stress be derived from the human resource department. The study shows that small hotel & (evidence by the increase of leukocyte). The present study focused on to collect data of tourism firms adapt informal training methods which just fulfill the requirement of the harmful effects of microwave cooking by various research papers and suggest that to current job. These training and other activities of human resource are actually directing improve health by avoid microwave food. the immediate solution of current work rather than long term solution for the firm. The Key Words: Microwaves, health problems, radiation, cooking effective optimum force of the firm is the development of human resource management by employers. Their positive & effective attitude and values for developing the staff is a *Department of Physics, Graphic Era University, Dehradun main feature. The study reveals that until and unless an effective & sound human resource management is developed, the organizational success cannot be firmly rooted in the mindset of the employees of the firm, which actually the deserves the status. DEMAND FOR PARADIGM-SHIFT IN THE SERVICING STYLE OF TOURISM AND EFFECTS OF ELECTRONIC MEDIA AND DIGITAL MARKETING ON HOSPITALITY HOSPITALITY INDUSTRY WITH THE MANDATORY USE OF ICT-ENABLED GOVERNANCE INDUSTRY FOCUSING ON THE USE OYO APP ESPECIALLY IN THE UTTARAKHAND STATE *Arjun Huja

*Dr. Ashutosh Kumar Bhatt ABSTRACT **Praveen Tripathi This research paper focuses primarily on the growing need of digitalization and its impact on the hospitality industry. With the growing need for “quick service” I have ABSTRACT closely researched upon the recent booking mechanism that helps to plan travel better ICT(Information and Communication Technology) applications have great impact on all and in much convenient manner. Also during the research, I have analysed the the sectors. Hospitality and Tourism industry is highly impacted from it too. So, for involvement of electronic media in buying/selling products or services to the masses. hospitality and tourism sector there is no escape on keeping themselvesdeprivewith the As part of my research project, I have focused my study on major hotels varying from use ICT. The more is the distance with ICT, the less is the business. The current scenario of multi star preferably, 3-4 star hotels to mediocre hotels that do not particularly fall into service delegation in this industry is highlyinfluenced from social media to smart phones the category. As part of the same I have also contacted the newly set-up hotels that are that provide all services through the use of ICT without biasing whether the turnover of still not known to people. the industry is high or low. The use of mobile apps is in high trend from the customers During my research I used the door-to door survey technique and have found out that as and giving business by the industry in-turn. The use of ICT is so high that all the compared to the previous days, now the owners are making better business since they governance is about to paradigm-shift into e-governance actually. have gone global and online. As most admit that digital marketing has made it possible In the today's scenario of tourism and hospitality industry, the ICT plays a key business for them to be easily accessed by their customers across and also has given them an role. The objective of involving the ICT in this business is to improve the facilitation in the avenue to reach put to the customers with their best. services and the dissemination of information any time and from anywhere. Treating ICT For the study I visited around Uttarakhand, which experience a heavy inflow of visitors as a powerful tool it becomes only a single-click distance between the tourism during winters especially in the higher reaches of the state due to its scenic beauty with enterprises and targeted customers crossing all the physical distances worldwide. In this the snow clad mountains. age of smart IT, there is stilla gap between tourism business and the use of ICT and there In parts of Nainital, Chopta, Bageshwar, Munsiyari, mussoorie and Lansdowne I visited is urgent need to fill this gap. The goal of this paper is to find the gaps of ICT impact in the the hotels and motels where digital marketing has still not made way. The owners tourism and hospitality sector especially in Uttarakhand and provide the solutions for understand the merit of being digitalized but less education and awareness regarding bridging the gaps as finding. This study will not only reveal the ICT status in tourism the app and other such features which has refrained them from using the same, hence industry but will help the industry to feed the today's demand i.e. providing improved their business suffers. As part of my study I have identified such hotels and motels where ICT enabled servicing to its customers. the app (OYO) was not being used but after I have got them registered on the site I would The main objective of this workis to find the gaps in servicing provided by hospitality like to analyse the difference in their business. and tourism industry in terms of ICT usage based on the customer's As to attract customers various schemes are also offered with discounts, complimentary feedback.Questionnaire has been used as input and then empirical analysis is performed breakfast/tea or offers of site seeing or cash back and reward points. Also, with for generating results.People in Uttarakhand are good in usinginternet and mobile apps digitalization from the point of view of a customer it is a much appreciated and accepted for hotel room booking ande-payments as mostly they use ICT based servicing for mode of business today where with service they have offers to look upto. availing the facilities. The hospitality and tourism industry needs to get set for I have closely observed and believe that digital marketing techniques offer its users a paradigm-shift from old-aged traditional system to new smart ICT enabled system for wide range of options to choose and suit it as per their need. It offers them the catering and satisfying the customers too. opportunity to present themselves and be open for challenges. This has not only improved the quality but also has forced many business owners to lower their tariff Keywords: ICT; Hospitality and Tourism Industry: e-payments. thereby giving a complete comfort to its customers.

*Assistant Professor, Birla Institute of Applied Sciences, Bhimtal, Uttarakhand *Asst. Prof., Graphic Era Hill University ** Assistant Professor, SGRR Institute of Technology and Science, Patel Nagar, Dehradun DEMAND FOR PARADIGM-SHIFT IN THE SERVICING STYLE OF TOURISM AND EFFECTS OF ELECTRONIC MEDIA AND DIGITAL MARKETING ON HOSPITALITY HOSPITALITY INDUSTRY WITH THE MANDATORY USE OF ICT-ENABLED GOVERNANCE INDUSTRY FOCUSING ON THE USE OYO APP ESPECIALLY IN THE UTTARAKHAND STATE *Arjun Huja

*Assistant Professor, Birla Institute of Applied Sciences, Bhimtal, Uttarakhand *Asst. Prof., Graphic Era Hill University ** Assistant Professor, SGRR Institute of Technology and Science, Patel Nagar, Dehradun IMPACT OF GUEST SATISFACTION ON HOTEL INDUSTRY IN REFERENCE TO HOTELS IN POSITION OF WOMEN IN HOSPITALITY INDUSTRY IN REFERENCE TO HOTELS IN LUCKNOW MEERUT * Ankit Srivastava * Indraneel Bose **Bhola Chourasia ** Dr. Shiv Mohan Verma

ABSTRACT ABSTRACT This case study is designed to realize the value of Guest satisfaction with respect to Even though the hospitality industry shows growth, only few women are found in top Hotels in Lucknow. The main purpose is to discover the intensity of Guest satisfaction managerial positions. The hospitality sector is conquered by women with an average towards hotel industry in Lucknow and to uphold the Guest to generate maximum 55.5% of the workforce, but is managed by men, as women are mostly found in positions business and to show path to the hospitality industry for development of Guest services that are stereotypically certified to their gender, such as directors of sales, housekeeping, and to identify the factors which motivate the Guests towards hotels. A well planned and marketing. 5 male and 5 female managers in star hotels in Meerut were interviewed Questionnaire will be used to collect primary data. This research adopted a simple to discover their management and leadership styles, as well as any challenges they face random sampling for the study. Finally, it has been proved that the overall review of in the career ladder in this industry. Guest satisfaction in hotel industry is admirable. This paper proposes that hotels that have women in managerial positions are more INTRODUCTION: The 'Guest is the God!' And, if we consider this a time tested and successful in facing the increasing competitiveness and adapt to changes more accepted viewpoint, then we also know as to how complicated it is to make the 'Guest' efficiently. happy. The new era Guest is highly demanding as far as expectations of hospitality Introduction: Although research has been conducted in hotel management, very little services. Human communication is an important part of managing all facets hotel research has been conducted to investigate the position of women in hotel management operations. Each interaction between the Guest and the hotel staff plays a vital role in and its value (Baum, 2013). In addition there is a lack of updated practical research on the Guest's exceptional experience at the hotel. Therefore, human interaction is the key to position of women in India. This paper aims at presenting the position of women in hotel making a Guest feel like a God. Industry and their capabilities to perform. The main purpose is to present how hotels Objective of the Study: The intention of this study is to identify the impact of Guest may benefit from the manner women manage and use their talents and leadership skills satisfaction on Hotel business. in facing the challenges of today's competitive environment which, as Erkutlu (2008) Sample Selection: For this study, 05 (Five) hotels of Lucknow will be selected as a sample. recommended, constantly changes and is characterized by uncertainty and A total 30 (thirty) Guests has been selected randomly for data collection. unpredictability. Research Tools: Previous work (Secondary Data) will be used by checking library books, Objective of the Study: This paper aims at presenting the position of women in hotel internet. A structured questionnaire has been used for collection of primary data. management and leadership in the hospitality sector. Sample Selection: For this study, 05 (Five) hotels of Meerut will be selected as a sample. A KEYWORDS: Guest Satisfaction, Hotel Management, Motivate, Guest service. total 5 (Five) female employees & 5 (Five) male employees will be selected randomly for data collection. *Asst Professor, BCSIHM, Swami Vivekanand Subharti University, Meerut Research Tools: Previous work (Secondary Data) will be used by checking library books, **Vice-Principal, BCSIHM, Swami Vivekanand Subharti University, Meerut internet. A structured questionnaire and situation based interview will be used for collection of primary data.

Keywords: Women in Management, Leadership, Hospitality.

*Assistant Professor, BCSIHM, Swami Vivekanand Subharti University, Meerut **Head of Institution, BCSIHM, Swami Vivekanand Subharti University, Meerut IMPACT OF GUEST SATISFACTION ON HOTEL INDUSTRY IN REFERENCE TO HOTELS IN POSITION OF WOMEN IN HOSPITALITY INDUSTRY IN REFERENCE TO HOTELS IN LUCKNOW MEERUT * Ankit Srivastava * Indraneel Bose **Bhola Chourasia ** Dr. Shiv Mohan Verma

Keywords: Women in Management, Leadership, Hospitality.

*Assistant Professor, BCSIHM, Swami Vivekanand Subharti University, Meerut **Head of Institution, BCSIHM, Swami Vivekanand Subharti University, Meerut EFFECT OF KNOWLEDGE MANAGEMENT ON SOCIAL TRANSFORMATION-A STUDY OF accepted ICT and turned the marketing concept into e-marketing. Today, hotel UNDISCOVERED TOURIST ATTRACTION OF MEERUT managers are completely aware of benefits that E-marketing as a promotion tool offers *Bhola Chourasia to their business, and accordingly, they are motivated to create greater awareness of **Ankit Srivastava their hotels with the goal of increasing number of guests and improving hotel reputation. With the same reference, the purpose of this paper is to examine the level of ABSTRACT implementation of e-marketing practice in hotels in Dehradun. The paper is based on an There are many definitions of Knowledge Management, but the one we prefer is the empirical research conducted using a survey questionnaire method. The survey simplest - "Knowledge Management is the way you manage your undiscovered Tourist comprises 15 hotels operating in different parts of Dehradun City. place in Meerut, when you understand the value of your knowledge". In other words, it is The research results show that hotels in Dehradun have achieved a low or medium level the management framework (of Roles and Accountabilities, Processes, Technologies of implementation of e-marketing practice. The hotels with a higher level of e- and Governance) that you put in place to maximize the value of a tourist place and marketing practice have achieved better business performance. However, the survey application of your knowledge, and which provide a managed approach to building, also revealed the constraints to the application of e-marketing in the hotels in developing and retaining know-how, in increasing the tourist in the study area. Dehradun. The limitations of the study and future directions of research are discussed. Meerut is an ancient city with settlements dating back to the Indus Valley civilization having been found in and around the area. The city is one of the largest producers of Keywords: E-Marketing, Hotel Industry, Information and Communication Technology. sports goods, and the largest producer of musical instruments in India. The city is also an education hub in western Uttar Pradesh. Meerut is also known as the "Sports City of *Research Scholar, Deptt. Of Management, Graphic Era University India". Meerut had been a centre of Buddhism in the period of Mauryan Emperor **Dr Roopa Khanna, Deptt. Of Management, Graphic Era University Ashoka. Only some world famous attractions are successful in attracting majority of tourists. It potential is beyond the current inflow of tourists. In this paper an attempt has been made to reveal such tourist attractions, which are still unknown to outsider people. This paper will also highlight the problems and challenges faced by responsible Government authorities and suggestions to promote such tourist attractions. CURRENT SCENARIO OF WOMEN IN HOSPITALITY INDUSTRY Keywords: Transformation, Tourist Attraction, Buddhism, Ashoka Emperor. *Annis Masih

* Vice Principal, BCSIHM, Swami Vivekanand Subharti University, Meerut ABSTRACT **Asst. Professor, BCSIHM, Swami Vivekanand Subharti University, Meerut About half of European workers believe stress to be common in their workplace, and it contributes to approximately half of all lost working days. Like many other issues adjacent mental health, stress is often misunderstood. However, when viewed as an organisational issue rather than a human being fault, psychosocial risks and stress can be just as controllable as any other workplace safety and health risk. When considering the job demands, it is significant not to confuse psychosocial risks such as excessive THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: A CASE OF HOTELS workload with conditions where, even though motivating and sometimes challenging, IN DEHRADUN there is a helpful work environment in which workers are well trained and motivated to *Gunjan Awal execute the best of their skills. A good psychosocial environment enhances good **Dr Roopa Khanna performance and personal growth, as well as workers' mental and physical well-being. ABSTRACT Hotels, Catering and Tourism (HCT) are a large and fast-growing service sector, with an Information and communication technology (ICT) has penetrated many spheres of life average female contribution of 55.5 per cent at global level and up to 70 per cent at and work. Recognizing the potential of this new technology, marketers have readily regional level. They are employed in a wide range of roles, including as cleaners and EFFECT OF KNOWLEDGE MANAGEMENT ON SOCIAL TRANSFORMATION-A STUDY OF accepted ICT and turned the marketing concept into e-marketing. Today, hotel UNDISCOVERED TOURIST ATTRACTION OF MEERUT managers are completely aware of benefits that E-marketing as a promotion tool offers *Bhola Chourasia to their business, and accordingly, they are motivated to create greater awareness of **Ankit Srivastava their hotels with the goal of increasing number of guests and improving hotel reputation. With the same reference, the purpose of this paper is to examine the level of ABSTRACT implementation of e-marketing practice in hotels in Dehradun. The paper is based on an There are many definitions of Knowledge Management, but the one we prefer is the empirical research conducted using a survey questionnaire method. The survey simplest - "Knowledge Management is the way you manage your undiscovered Tourist comprises 15 hotels operating in different parts of Dehradun City. place in Meerut, when you understand the value of your knowledge". In other words, it is The research results show that hotels in Dehradun have achieved a low or medium level the management framework (of Roles and Accountabilities, Processes, Technologies of implementation of e-marketing practice. The hotels with a higher level of e- and Governance) that you put in place to maximize the value of a tourist place and marketing practice have achieved better business performance. However, the survey application of your knowledge, and which provide a managed approach to building, also revealed the constraints to the application of e-marketing in the hotels in developing and retaining know-how, in increasing the tourist in the study area. Dehradun. The limitations of the study and future directions of research are discussed. Meerut is an ancient city with settlements dating back to the Indus Valley civilization having been found in and around the area. The city is one of the largest producers of Keywords: E-Marketing, Hotel Industry, Information and Communication Technology. sports goods, and the largest producer of musical instruments in India. The city is also an education hub in western Uttar Pradesh. Meerut is also known as the "Sports City of *Research Scholar, Deptt. Of Management, Graphic Era University India". Meerut had been a centre of Buddhism in the period of Mauryan Emperor **Dr Roopa Khanna, Deptt. Of Management, Graphic Era University Ashoka. Only some world famous attractions are successful in attracting majority of tourists. It potential is beyond the current inflow of tourists. In this paper an attempt has been made to reveal such tourist attractions, which are still unknown to outsider people. This paper will also highlight the problems and challenges faced by responsible Government authorities and suggestions to promote such tourist attractions. CURRENT SCENARIO OF WOMEN IN HOSPITALITY INDUSTRY Keywords: Transformation, Tourist Attraction, Buddhism, Ashoka Emperor. *Annis Masih

Key Words: Workplace, Psychosocial Risks, HCT, Employment, Performance.

* Assistant Professor, Bhikaji Cama Subharti Institute Of Hotel Management

VOTE OF THANKS kitchen staff, front-line customer service workers and senior management. The staffing, retention and promotion of talented women for technical and managerial leadership positions will be essential to meet the future skills and yield requirements of the sector. Moreover, women will cover an even larger proportion of the sector's client base as more will travel for business and leisure. This too will have an impact on gender equality in the employment of employees.

Key Words: Workplace, Psychosocial Risks, HCT, Employment, Performance.

* Assistant Professor, Bhikaji Cama Subharti Institute Of Hotel Management

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