Annual Report 2013 Annual Report Annual Report 2013 Novamedia/Postcode Lotteries

People’s Postcode Lottery Svenska PostkodLotteriet Nationale Postcode Loterij People’s Svenska PostkodLotteriet Postcode Nationale Postcode Lottery Loterij BankGiro Loterij VriendenLoterij

76 George Street Visiting address: Visiting address: Edinburgh Klarabergsviadukten 63 Van Eeghenstraat 70 EH2 3BU 111 64 Stockholm 1071 GK Amsterdam United Kingdom Sweden The Netherlands

Telephone 0044 - 131 - 554 87 94 Postal address: Postal address: E-mail [email protected] P.O. Box 193 P.O. Box 75025 101 23 Stockholm 1070 AA Amsterdam www.postcodelottery.co.uk Sweden The Netherlands

Telephone 0046 - 8 - 562 488 00 Telephone 0031 - 20 - 673 24 46 Fax 0046 - 8 - 662 58 70 Fax 0031 - 20 - 573 75 55 E-mail [email protected] E-mail [email protected] www.postkodlotteriet.se www.postcodeloterij.nl

BankGiro Loterij VriendenLoterij Would you like to know more about the Postcode Lottery format? Visiting address: Visiting address: Van Eeghenstraat 70 Van Eeghenstraat 70 Then please contact: 1071 GK Amsterdam 1071 GK Amsterdam Novamedia The Netherlands The Netherlands Van Eeghenstraat 93-95 1071 EX Amsterdam Postal address: Postal address: The Netherlands P.O. Box 75969 P.O. Box 75092 1070 AZ Amsterdam 1070 AB Amsterdam Telephone 0031 - 20 - 664 09 78 The Netherlands The Netherlands Fax 0031 - 20 - 679 75 06 E-mail [email protected] Telephone 0031 - 20 – 573 74 74 Telephone 0031 - 20 – 573 75 07 Fax 0031 - 20 – 573 74 80 Fax 0031 - 20 – 573 75 55 www.novamedia.com E-mail [email protected] E-mail [email protected] www.bankgiroloterij.nl www.vriendenloterij.nl GB-ed. CITYA.M. WORLD CHARITY INDEX 2013

WORLD’S TOP 20 DONORS 2013

Rank Organisation Country Founded Last year This year

1 Bill and Melinda Gates Foundation USA 2000 £2.7bn £1.63bn 2 Novamedia/Postcode Lotteries * Netherlands 1989 £413m £441m 3 W.K.W K KKelloggellogg FFoundationoundation UUSASA 11930930 ££189.3m189 3m ££219m219m

4 Church Commissioners UK 1948 new entry £207.3m

5 William and Flora Hewlett Foundation USA 1967 £152.2m £185m

6 Andrew W. Mellon Foundation USA 1969 £149.9m £157.5m

7 John D and Catherine T. MacArthur Foundation USA 1978 £126.4m £144m

8 Gordon and Betty Moore Foundation USA 2000 £137.5m £135m

9 David and Lucile Packard Foundation USA 1964 £130.7m £131m

10 Knut and Alice Wallenberg Foundation Sweden 1917 £70.1m £120.8m

11 Volkswagen Stiftung Germany 1961 new entry £120m

12 The Kresge Foundation USA 1924 £93.7m £77m

13 The Leverhulme Trust UK 1925 £53m £73.7m

14 IKEA Foundation Sweden 1982 new entry £69m

15 Robert Bosch Foundation Germany 1964 £54.6m £58m

16 Children’s Investment Fund Foundation UK 2003 new entry £55.3m

17 The Wolfson Foundation UK 1955 new entry £49.6m

18 Garfield Weston Foundation UK 1958 £46.1m £46.5m

19 Conrad N. Hilton Foundation USA 1944 new entry £40m

20 Ford Foundation USA 1936 £254.7m £18.3m

Novamedia/Postcode Lotteries is the world’s second-largest private charity donor according to Free University of Amsterdam and British business-focused newspaper City A.M.

* The Netherlands, Sweden, Great Britain. Contents

Chapter 1 Our five lotteries in figures 3 Chapter 2 Our goodwill ambassadors 7 Chapter 3 Lotteries for a better world 8 Chapter 4 Great Britain: People’s Postcode Lottery 12 Chapter 5 Sweden: Swedish Postcode Lottery (Svenska PostkodLotteriet) 24 Chapter 6 The Netherlands:  Dutch Postcode Lottery (Nationale Postcode Loterij) 32  BankGiro Lottery (BankGiro Loterij) 40  FriendsLottery (VriendenLoterij) 46 Chapter 7 Our structure 52 Chapter 8 Corporate Social Responsibility 54 Chapter 9 Where the millions go 59 Chapter 10 Dreams for the future 63

Chelsea Clinton, Vice Chair of the Clinton Foundation, made some special remarks at People’s Postcode Lottery’s Charity Gala in the National Museum of Scotland on January 29th, 2014.

1 Annual Report 2013 Novamedia/Postcode Lotteries

5,139,175 players with 8,879,675 tickets by end 2013 17,221,413 prize winners 310 charities for ‘people’ and ‘planet’ worldwide Revenue 2013: 1.29 Billion euros Contribution 2013: 554.1 Million euros To 2013 inclusive: 6.0 Billion euros for charities

Mission Organising lotteries to raise funds for charity organisations, to increase awareness for their work and to support new initiatives. CHAPTER 1 Our fi ve lotteries in fi gures

397,896 players Contribution 2013: 489,188 tickets 12.0 Million euros 653,124 prize winners 2005-2013: 43 charities and hundreds 40.8 Million euros of small projects for charities Revenue 2013: 55.1 Million euros 1,010,064 players Contribution 2013: 1,836,685 tickets 128.2 Million euros 2,841,894 prize winners 2005-2013: 49 charities 542.2 Million euros for Revenue 2013: charities 408.4 Million euros

2,638,049 players Contribution 2013: 4,492,775 tickets 302.6 Million euros 9,562,825 prize winners 1990-2013: 101 charities 4.1 Billion euros Revenue 2013: for charities 605.3 Million euros

567,057 players Contribution 2013: 833,536 tickets 62.5 Million euros 2,502,038 prize winners 2002-2013: 70 charities 663.2 Million euros Revenue 2013: for charities 124.9 Million euros

526,109 players Contribution 2013: 1,227,491 tickets 48.7 Million euros 1,661,532 prize winners 1998-2013: 47 charities 633.7 Million euros Revenue 2013: for charities 97.5 Million euros

3 Statement of income and expenditure for 2013 (in 1,000 euros)

Actual 2013 Actual 2012 € € % € € % Income People’s Postcode Lottery 55,059 37,527 Swedish Postcode Lottery 408,362 348,930 Dutch Postcode Lottery 605,275 581,421 BankGiro Lottery 124,900 128,418 FriendsLottery 97,488 96,493 1,291,085 100.0% 1,192,789 100.0%

Transactions between group companies -1,570 -0.1% -2,194 -0.2%

Net income 1,289,515 99.9% 1,190,595 100.0%

Contribution to beneficiaries People’s Postcode Lottery 12,061 8,522 Swedish Postcode Lottery 128,216 115,879 Dutch Postcode Lottery 302,638 290,710 BankGiro Lottery 62,450 64,209 FriendsLottery 48,744 48,247 554,109 42.9% 527,567 44.2%

Distribution to players Prizes and gifts 586,610 522,418 Charity prizes 5,854 3,833 592,464 45.9% 526,251 44.1%

Discount on prizes in kind, gifts and charity prizes -154,120 -125,699 Transactions between group companies -1,570 -2,194 -155,690 -12.1% -127,893 -10.7%

Expenses Marketing and organisation costs 298,293 23.1% 265,175 22.3%

Financial income (-) and expenses -23 0.0% -995 -0.1%

Corporation tax 149 0.0% 460 0.1%

Result after corporation tax 213 0.0% 30 0.0%

4 The growth of Novamedia/Postcode Lotteries

1500 Revenues in Novamedia/Postcode Lotteries 1990 – 2013 in million euros

1200

People’s Postcode Lottery

900 Swedish Postcode Lottery

600 BankGiro Lottery

300 FriendsLottery

0 Dutch Postcode Lottery 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

600 Contributions to beneficiaries by Novamedia/Postcode Lotteries 1990 – 2013 in million euros

500 The Postcode Lotteries operate in the Netherlands, Sweden and Great Britain. 400 The FriendsLottery and the BankGiro Lottery in the Netherlands. 300 As of December 2013, a total of 5,139,175 players played the 200 lotteries, with a total of 8,879,675 tickets. The lotteries donated 100 over 554.1 million euros to charities in 2013. 0 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 5 “It always seems impossible until it is done...”

On 5 December 2013, we bade Among other things, we were transfrontier conservation areas We will miss Nelson Mandela, farewell to Nelson Mandela. deeply impressed by his involve- and in doing so supports devel- but we console ourselves with Nelson Mandela became our ment with the Peace Parks opment and stability in Southern the thought that his philosophy first international ambassador Foundation - one of the benefi- Africa. This is entirely in keeping lives on through the efforts of in 2001. We will always be ciaries of the Postcode Lottery. with Nelson Mandela’s philoso- the many people and organisa- extremely grateful to him for his phy and his life’s work. tions that are striving to make inspiration over the years. The Peace Parks Foundation, the world a better place. founded by Mandela and Prince Like everyone else throughout Bernhard of the Netherlands, the world, we will hold Nelson facilitates the establishment of Mandela dear in our hearts. 6 CHAPTER 2 Our goodwill ambassadors

Our goodwill ambassadors are well-known personalities want to work with us and help to promote our mission. who support the mission of Novamedia and the You can find the national ambassadors of each lottery on Postcode Lotteries worldwide. We’re proud that they pages 23, 31, 39, 45 and 51.

Tony Blair, Great Britain: Richard Branson, Bill Clinton, United States: Johan Cruijff, Ruud Gullit, “The great thing about the Great Britain: “The Postcode Lottery is the The Netherlands: The Netherlands: Postcode Lottery and the way “I think the Postcode Lottery best thing I have ever seen “You can do nothing alone, “The work of the Postcode it raises money is that this is is a force for good. It is using to involve ordinary people but a lot together.” Lotteries produces results for one of the few things in life its profits to make an enor- in charitable work. A whole children everywhere in the where you can have fun and mous difference.” community can win and it world.” do good at the same time. It´s must be a great feeling to be a great fund-raising model.” a part of it.”

expended in an unlimited because they are smarter way. But if you can convert than any other generation, this into social business, then but because they are fortu- the social business money nate enough to have an enor- always recycles. It does its mous amount of technolo- job again and again; it never gies at their command, that stops, because it’s a self-con- magnify the power and talent tained system. It doesn’t need they have.” refilling; it fills itself. That’s “The Postcode Lottery has the power of social business.” enormous potential. The “Yunus and You Foundation/ more I know about it, the Yunus Foundation Europe more excited I get. Normally Rafael Nadal, Spain: Desmond Tutu, Muhammad Yunus, is a foundation dedicated to when you buy a lottery ticket “I would like to thank the South Africa: Bangladesh: promoting the idea of social everybody thinks ‘okay, I’m Postcode Lottery for lending “All the profits that the lot- “Charity is a wonderful business. We want people to going to win’. If you win, its loyal support to all those teries help to distribute go to concept; it really helps peo- know what social business that’s great news. If you don’t good causes, including my projects that aim at making ple who are suffering. But is all about. We particu- win, is it sad news? No, it own Rafa Nadal Foundation. our world a better place.” one shortcoming of charity larly focus on young people isn’t! Not winning is not los- Because of your help, many is that every time you help because today’s young gen- ing, so there’s no loss here. It’s children will have a better out, you need a fresh amount eration is the most powerful win-win anyway.” future.” of money. So charity has generation of young people a limitation: it cannot be in human history. It’s not 7 CHAPTER 3 Lotteries for a better world

The mission of Novamedia/Postcode Lotteries is to achieve a better world for people and planet. The mission of Novamedia as the owner of the Postcode Lottery format is to set up and operate charity lotteries feel courageous all over the world to raise funds for charities and increase awareness for their work. b fun

The Postcode Lotteries raise funds like sharing to support charities and NGOs that Postcode are dedicated to a world in which The principle of the lottery is sim- am sustainable all people, animals and plants can ple, attractive and the same for live healthily and are treated justly each country. The lottery ticket and with respect. In addition, the number is based on the player’s lotteries provide a platform for postcode plus a three-digit per- increasing awareness for the work sonal number. The ticket is paid ICore values of their beneficiaries. monthly in advance and lucky neighbours win together when Right from the start, the employees of Novamedia/Postcode their postcode is drawn. Winning Lotteries were inspired by four words. And these words, these Lotteries together means that an entire values, continue to ensure that the heart of the Postcode street or neighbourhood wins. This Lotteries in Great Britain, Sweden and the Netherlands keeps to support charities winning together concept makes beating strongly: The Dutch Postcode Lottery the Postcode Lottery the first inno- (Nationale Postcode Loterij) vation in lotteries since the Lotto Courageous was launched in December was invented 400 years ago. 1989 and has grown phenom- We have the courage to act outside the established framework enally ever since. By December and come up with solutions that others have not yet tried. 2013, 2,638,049 players were Winning together taking part with 4,492,775 lot- The idea of winning together is Fun tery tickets. Thanks to this suc- strengthened by the giving side of Players have fun and win great prizes, and we enjoy our work too! cess, People’s Postcode Lottery the lotteries: the distribution of Through the charitable organisations, we make people and planet launched a pilot in the North proceeds to charities. Although happy with our support. East of England in August 2005. the player may not always win, the This was followed in Sweden a charities always do. All Postcode month later in September 2005, Lotteries contribute a percentage Sharing and 1,836,685 tickets had been of ticket sales to charities. Charity Our winners share the prizes. Our beneficiaries share in the sold by the end of 2013 by the organisations working towards a lotteries’ net contributions, and they, in turn, share them with Svenska PostkodLotteriet. People’s just and greener world and active their own beneficiaries. We share our knowledge and skills with Postcode Lottery launched in in areas which the players like to each other. And all of this is for the benefit of the planet that we Scotland in 2008 following the support qualify for support from share together. success of the pilot, and in Wales the lotteries. Supported charities and England in 2010. The British have a great deal of freedom in lottery now has a total of 397,896 how they spend the money. They Sustainable players playing with 489,188 tick- are the experts in spending the We strive for sustainability in everything we do, from the way we ets. financial support properly, allow- act to the way we work. ing them to invest money in the areas that need it the most. It is the

8 Winning together in Peterlee, Great Britain. lotteries’ ambition to be a reliable, ment and costs, that offers the Particularly last year, a solution long-term funding partner. Differences best opportunities in the lottery has been found for this by using The Postcode Lotteries may differ market. This would finally enable infomercials on Direct Response in structure and operation due to the Postcode Lotteries to fund and TV (DRTV). Awareness different lottery and broadcasting support more charities. As part of their mission, the rules and maturity in the market. Postcode Lotteries provide play- Novamedia searches for the best Distribution of ers with information about the ways to implement the format. Media funds of People’s charities they support. Players The legal minimum contribu- There is a big difference between find information on all supported tion to good causes differs from the lotteries in terms of access Postcode Lottery charities on the lotteries’ and country to country. This is 20% to the media, and to television People’s Postcode Lottery, which is grant-giving trusts’ websites and in Great Britain and 50% in the in particular. In the Netherlands regulated under the Gambling Act their work features in magazines Netherlands. In Sweden there is and Sweden, the Postcode Lottery 2005, operates under two sets of and newsletters sent to the play- no fixed percentage but the licence is primarily a television lottery. licences: one set is owned by the ers. TV game shows and special requires that a reasonable share Full attention is given to both growing number of grant-giving documentaries feature the work of goes to good causes. In 2013, this the winners and the charities in trusts, which promote the lottery, the charities too. Moreover, players percentage for Sweden amounted their own and sponsored televi- and one set is owned by the lottery are encouraged to use the charities’ to 32%. In Great Britain the charity sion programmes. That helps to operator, Postcode Lottery Ltd, a services or can win prizes provided contribution went up to 22% and recruit players who then take out a Novamedia subsidiary which does by them, such as tickets for muse- to 25% in 2014. subscription to the lottery via the all operational work and sells the ums, flower shows, nature reserves The Postcode Lotteries would post, Internet or telephone. tickets. or zoos. ultimately aim to achieve a fixed Britain is more regulated and The ticket sales of specified draws percentage of 40% for all coun- therefore here the Postcode Lottery go to the trust responsible for pro- tries. With a percentage of 40% is promoting winners and charities moting these draws. Each trust’s for prizes and 20% for recruit- in traditional advertising air time. income is legally maximised to £10 9 Winning together in Vadstena, Sweden.

Million, which is distributed as there will be more money for more monthly. The proceeds of every the commercial risk and provides 40% prize fund, 25% charity pro- charities. draw are for one specific charitable the capital required for operating ceeds and 35% operational costs. A ticket costs £2 per draw and trust. The Boards of Trustees of the lottery. With the growth of the lottery, a player pays £10 for 5 draws each trust decide how funds are The Swedish Postcode Association allocated to charities. All trusts are holds the lottery licence. All bene- audited by an independent auditor. ficiaries of the lottery are members Key elements of the of the Association. Distribution of funds The Board of the Association is Postcode Lottery’s success composed of leading representa- of the Svenska tives from society. Based on rec- ommendations from the Charity Format Execution PostkodLotteriet Department, the Board decides on • A revolutionary new lottery • Database-driven, based on The Swedish Postcode Lottery the addition of new beneficiaries formula; the first new lottery strong IT platforms combines a strong business as well as how the proceeds are to concept in 400 years • Interactive direct marketing concept with a social ambition. be distributed between the benefi- • Winners are clustered Responsibility for these two fac- ciaries. geographically ets is shared between Novamedia • Subscription system Credibility Svenska PostkodLotteriet AB and • Widely respected Svenska PostkodFöreningen. beneficiaries The Swedish Postcode Lottery Media • Widely respected operates on the Swedish regulated • TV formats: successful ambassadors gambling market. The business information and game shows is run by Novamedia Svenska • Charity-related information PostkodLotteriet AB, which holds 10 Winning together in Udenhout, the Netherlands. Distribution of funds of the Dutch ‘Baie dankie, Postcode Lottery’ Postcode Lottery Our ambassador Desmond Tutu, emeritus archbishop In the case of the Dutch Postcode and winner of the Nobel Peace Prize gave a very inspiring Lottery, recruitment and distribu- speech during the Dutch Postcode Lottery’s Charity Gala, tion go hand in hand. This is also in which he thanked the lottery and encouraged it to go one of the reasons behind the suc- further. cess of the Dutch Postcode Lottery in the Netherlands. It is efficient. ‘One thing I hold true is that even in times of Finally, the organisation acts very strife we recognise that, as human beings, decisively. The highest execu- you and I are really made for laughter. We are tive body in the organisation, the Supervisory Board, decides how made for caring. That’s when we really feel funds will be distributed every good about ourselves. Not when you are doing year. Long-term contracts are something for yourself, it’s when you reach out concluded with most beneficiar- to others that you find an extraordinary kind of ies, guaranteeing our support for a fulfilment. And on behalf of the very many you longer period. help in so many parts of the world, I say: Baie dankie.’ ‘The Postcode Lottery helped God to make God’s world a caring world.’

11 CHAPTER 4 Great Britain: People’s Postcode Lottery Statement of income and expenditure for 2013 (in 1,000 pounds)

2013 2012 £ £ % £ £ %

Income 46,761 100.0% 30,453 100.0%

Contribution to benefi ciaries

People’s Postcode Trust 1,616 2,016 Postcode Care Trust 1,654 1,394 Postcode Green Trust 1,501 1,977 Postcode Culture Trust 1,492 1,529 Postcode Animal Trust 585 - Postcode Global Trust 1,780 - Postcode Heroes Trust 1,614 -

Total contribution to benefi ciaries 10,243 21.9% 6,916 22.7%

Prizes 20,151 43.1% 12,879 42.3%

Expenses

Marketing and organisation costs 16,366 35.0% 10,658 35.0%

Corporation tax 0 0.0% 0 0.0%

Result after corporation tax 0 0.0% 0 0.0%

12 Money for charities

People’s Postcode Lottery, just like its sister lotteries, is dedicated to raising vital POSTCODE GREEN funds and awareness for TRUST Dream Fund charities and good causes. Small Grants Programme POSTCODE Canal & River Trust Friends of the Earth Scotland Year long partnerships CARE As of 2013, £34.3 Million TRUST Kew Foundation Northumberland Wildlife Trust Vote That Counts has been raised by our Royal Botanic Garden Edinburgh Children 1ST Children North East players. From April 2013 Scottish Wildlife Trust Wildlife Trusts Wales Daisy Chain Dementia Adventure onwards, the percentage Woodland Trust Scotland Depaul UK Magic Breakfast from every ticket going to WWF Scotland Yorkshire Wildlife Trust Missing People Yorkshire Dales Millennium Trust charity increased from 20% Whizz-kidz to 22.5% with £10.2 Million awarded to good causes. This, along with more POSTCODE POSTCODE HEROES people playing the lottery, CULTURE TRUST TRUST resulted in a 42% increase Johan Cruyﬀ Foundation mac birmingham National Galleries of in funds available. Tottenham Hotspur Foundation Scotland National Museums Scotland Maggie’s Cancer Caring Centres National Museums Wales Ellen MacArthur Cancer Trust Funds generated by players are National Trust Science Museum Girlguiding Group Sistema Scotland distributed by seven charitable V&A at Dundee trusts that award regular grants to Youth Music POSTCODE a range of good causes. GLOBAL These are: Postcode Green Trust, TRUST POSTCODE Postcode Care Trust, Postcode ANIMAL British Red Cross Culture Trust, Postcode Animal TRUST The Clinton Foundation Medecins Trust, Postcode Heroes Trust, Riding for the Sans Frontiere Ndlovu Care Group

Postcode Global Trust and People’s Disabled Association Opportunity International Postcode Trust. Dogs Trust War Child At least 45p from every £2 ticket WaterAid supports one of these trusts. Postcode Global Trust marked an exciting fi rst for lottery players in Britain with funds supporting good causes internationally. More than 1,100 projects have benefi tted from funding of up to £10,000. Apart from project- specifi c support, all funds awarded remain fl exible so that the charity can spend funds where and how they wish. This is very special in the funding world and allows charities to seek other opportunities for match funding. Each trust awards funds to a range of good causes. 13 Postcode Green Trust WWF Scotland Support to date: £714,763

WWF believe in a future where people and nature thrive. WWF has secured strong com- mitments to improving European marine legislation to ensure a long-term future for marine life and the communities that rely on this. The charity has expanded Earth Hour in Scotland, being the first country to secure 100% support from local authorities. Even Edinburgh Castle and the Forth Rail Bridge switched off their lights Charities supported by players of People’s Postcode Lottery celebrate 2013 awards. to show the world that Scotland demands strong action on climate change. Missing People offers a lifeline for available 24/7. In particular, this Postcode the 250,000 people who go miss- support means a missing child, Care Trust ing every year. Missing People who is alone and afraid, can find recruits volunteers across the UK, help as they endure their dark- Missing People sets up community search groups, est hour. This is all made possible Support to date: £2,335,777 and ensures that its helpline is thanks to players’ support.

Henry Shelford of Missing People: “The players’ Judy Hills of WWF Scotland: “The knowledge Frank Fletcher of Ellen MacArthur Cancer support is flexible, which means we can use it that there is a long-term commitment in place Trust: “Having guaranteed support for the fore- on our most urgent projects and adapt swiftly to is really unique and refreshing. This support seeable future has allowed us to be bolder and changing situations or needs.” gives us the freedom to focus on some of the most focus on what we want to achieve. We now look pressing environmental issues facing Scotland at new match funding opportunities, something and the rest of the world.” that has previously been a distant dream.” 14 Postcode The National Galleries of Scotland Heroes Trust cares for, develops, researches and displays the national collection The Ellen MacArthur of Scottish and international art. Its fundamental aim is to engage, Cancer Trust inform and inspire. Support to date: £160,818 Invaluable funding provided by lottery players enables National The Ellen MacArthur Cancer Trust Galleries to continue to provide takes young people sailing to help access to art and activities for more them regain confidence, on their families, schools and community way to recovery from cancer. groups across Scotland. With the support of players of People’s Postcode Lottery the Trust has set up a brand new hub in Postcode Largs, Scotland. Additionally, lot- Animal Trust tery funding has enabled the Trust Lottery players love animals, Country Director Annemiek Hoogenboom (right) and Managing Director to launch ambitious plans to dou- which is why the formation of Jo Bucci (left) present President Bill Clinton with £500,000 for the Clinton ble the number of young people Postcode Animal Trust has been Foundation on behalf of players. it works with over the next three welcomed. One of the first benefi- years. ciaries of Postcode Animal Trust beneficiaries of this trust is the now have access to improved soy was Dogs Trust, a charity that Clinton Foundation. Created by seed and training in advanced Postcode helps our canine friends. President Bill Clinton, the founda- agronomic techniques, and direct Culture Trust tion’s mission is to “strengthen access to a domestic bulk buyer Postcode the capacity of people throughout of their soy. Postcode Global National Galleries Global Trust the world to meet the challenges Trust has awarded the Clinton of global interdependence.” As Foundation £500,000. of Scotland In 2013, Postcode Global Trust part of their Anchor Farm Project Support to date: £566,513 was launched. One of the first in Malawi, over 21,000 farmers People’s Postcode Trust Established in 2009, People’s Postcode Trust funds community groups and charities through grants of up to £10,000. To date, an amazing £7,323,354 has been awarded to 1,121 projects working in the heart of communities across Scotland, England and Wales. In 2013, the Trust awarded more than 210 grants to groups delivering a wide range of community projects from gardens to sports coaching to healthy eating pro- Family fun at the National Galleries. Dogs Trust, one of the first beneficiaries of Postcode grammes. Animal Trust, was awarded £100,000.

You will find an overview of all charities in the back of this annual report. See www.postcodelottery.co.uk for a description of all charities. 15 and Abducted Children Together received £225,000. Backed by loca- 2013 Dream Fund Dream Fund tion-specific technology delivered winners by Groupcall, a company founded by Sir Bob Geldof, the project will Enable Scotland and Impact Arts Now in its fourth year, the Dream Fund delivers a gener- Hazeldene Horticulture Project ous funding pot of £500,000 to imaginative collaborative bring agencies, police forces and communities together. It will also Awarded £98,639 projects from charities, community groups, social enter- provide parents with information Hazeldene Horticulture is a plant prises and voluntary organisations. This year the fund so that they can ensure their child nursery that uses gardening to attracted over 650 applications – four times as many as remains as safe as possible. offer life-transforming opportuni- in 2012. ties for young people with learning disabilities. Launched in October 2013, this social enterprise now employs eight people with learning disabilities and is aiming to deliver employment and training opportunities for 44 people each year.

Blackburne House for Women and British Beekeepers Association The Bee Project Awarded £85,979 The Bee Project makes owning a beehive easy, popular and fun across urban Merseyside by giving out flat-pack beehives, beekeeping starter kits and delivering education and training courses. Thanks to the Dream Fund, 45 people have been trained as beekeepers and 20 apiaries have been created across Merseyside.

Every child in Glasgow under four on a bike is the aim of one 2014 Dream Fund winner. munity organisations, including This year’s winners! nurseries, playgroups, disability The judges awarded two inspiring support groups, health and medi- partnerships each over £220,000. cal centres and community centres With the Commonwealth Games across Glasgow by creating a group just round the corner, the first of cycling ambassadors. These will winning project aims to get every reach into every family in their child under four years old on a community and get them cycling. bike in Glasgow. Bringing together The second award goes to the The Cyclists Touring Club, Play Child Rescue Project, which har- Scotland, Cycling Scotland and the nesses new technology to maxim- Glasgow Bike Station, the award ise efforts to locate missing chil- of £231,957 will support 50 com- dren. Missing People and Parents Missing People and PACT celebrate winning this year’s Dream Fund. 16 Corner Nine Arts Project London £6,253 Wild Things and Whale and Manchester International Festival Cruse Bereavement Care Dolphin Conservation and The Biospheric Foundation South Hampshire Branch South Hampshire £750 Moray Firth Coastal Classroom The Biospheric Project Awarded Dandelion Time Kent £8,000 Awarded £74,069 £91,121 Deaf Children North West Blackburn £9,979 Earth Restoration Service Sussex £3,700 The Moray Firth Coastal This project brings together local East Riding Electric Eels Classroom project is an innova- people to create an urban farm in Powerchair Football Club Hull £2,000 tive environmental education pro- Manchester. Planting and growing Eathorpe Allotment Garden Association Midlands £1,548 gramme that uses natural coastal activities were delivered alongside Ecoactive Education London £7,698 resources to share the wonder of workshops and group activities on Edmonton Cricket Club London £2,000 the marine world with school chil- themes such as healthy cooking Elevating Success Croydon £9,765 dren. Throughout 2013, 485 pri- and food growing. The Biospheric Enterprising Futures Stoke on Trent £2,000 mary school pupils across North Project was showcased as part Fighting Chance Project Brighton £1,998 Foundation of Light Sunderland £10,000 East Scotland took part in the of the Manchester International Friends of Little Vikings Watchet £5,398 Coastal Classroom project. Festival 2013 and more than 4,000 Gloverspiece Mini Farm Worcestershire £10,000 people have been directly involved Green Corridor Southall £9,955 in it. Greenbank Liverpool £2,330 Groundwork London London £10,000 Groundwork Northamptonshire Northhampton £10,000 Harborough Screen CIC Harborough £2,000 People’s Postcode Heeley City Farm Sheffield £8,077 Helen Rollason Cancer Charity North Middlesex £2,000 Hertfordshire Practical Trust Funded Parenting Programme CIC Hertfordshire £1,747 Home-Start Chelmsford Chelmsford £2,000 Home-Start Richmond Upon Thames Richmond Upon Thames £8,000 Projects Hook Allotment Association Hampshire £1,989 KidsOut Bedfordshire £2,500 Small Grants Kingsway Dance Group Bristol £2,000 Laburnum Boat Club London £8,699 Name of Project Location Amount Awarded Life Education Centres West Midlands Birmingham £10,000 Little Owls Pre-School Plymouth £10,000 Long Lane Pasture Trust London £3,950 England Madeley Community Orchard Action for Asperger’s Petersburgh £5,000 at Bartlett Gardens Telford £2,000 Age UK Milton Keynes Milton Keynes £10,000 Manchester Friends of the Earth Manchester £650 Age UK Wirral Wirral £10,000 Marrick Priory Outdoor Education Alzheimer’s Society London £2,500 and Residential Centre Richmond £2,500 Ashfield Road Allotment Association Liverpool £2,000 Martha Trust Kent £8,289 Autism Initiatives Liverpool £10,000 Ministere De La Reconciliation London £2,000 Bideford Bay Surf Life Saving Club Exeter £6,500 MS Therapy Centre Oxfordshire Oxfordshire £9,000 Birmingham Sports and Narthex Sparkhill Birmingham £2,127 Education Foundation Birmingham £6,790 National Advocacy Youth Service Birmingham £9,900 Blind Life in Durham Durham £1,983 North Staffs Special Adventure Brandwood Community Centre Birmingham £9,000 Playground Newcastle £9,607 Burnley Tornados Nuneaton and American Football Club Burnley £2,000 Bedworth Healthy Living Network Coventry £9,520 Burwell Community Sports Centre Burwell £5,500 Organiclea Community Growers London £1,995 Campaign for Learning Lancashire £9,903 Pinefleet olfretonW Girls Hull £800 Carers Federation Nottingham £1,678 Positive East London £5,000 Carers Lewisham London £3,860 Potten End Cricket Club Hempstead £1,699 Castel Froma Leamington Spa £7,686 Puddleducks@Gilberdyke Yorkshire £9,723 Chabad Lubavitch of Buckhurst Hill Essex £2,000 Royal Voluntary Service London £9,906 Clapton Common Boys Club London £5,700 Sefton Women’s and Children’s Aid Liverpool £1,641 17 Trees for Cities Nottingham £5,000 Urban Wilderness Community Garden London £2,000 Vauxhall City Farm London £6,276 Welcome Community Centre London £9,939 Worth Unlimited West Midlands £2,772 Yorkshire Air Ambulance Charity West Yorkshire £8,000 Zoological Society of London Surrey £5,726 Scotland 26th Dundee Scout Group Dundee £10,000 Amnesty International UK Section Charitable Trust Edinburgh £2,519 Bannockburn Group of Riding for the Disabled Stirling £9,932 British Wireless Fund for the Blind Scotland Wide £3,000 Callander Youth Project Trust Stirlingshire £9,920 Central Scotland Forest Trust Lanarkshire £6,053 Centre for Underfives Glasgow £2,000 CLAN Cancer Support Aberdeen £2,000 Community treeCycle Perthshire £2,000 Deaf Action Edinburgh £6,318 2013 Dream Fund winner, The Moray First Coastal Classroom is an innova- Douglas Park Nursery Largs £10,000 tive environmental programme for young people. Dundee Celtic Boys Club Dundee £1,700 East Pollokshields Mobile Crèche Glasgow £10,000 Ecas Edinburgh £1,530 Seiken Sports Club Ilford £2,000 Epilepsy Scotland Edinburgh £2,000 Service by Forfar Albion Junior Football Club Forfar £2,000 Emergency Rider Volunteers Gravesend £10,000 Fraserburgh Development Trust Ltd Aberdeenshire £3,955 Sheppey Social Enterprise Queenborough £1,656 Gardening Leave Renfrewshire £8,416 Simply Counselling Devon £1,982 Garvald Glenesk Midlothian £10,000 South Holland Glasgow Women’s Aid Glasgow £10,000 Enterprise for the Disabled Spalding £6,993 Gorbals Youth Run Drop In Cafe Glasgow £5,705 Southern Holderness Gowrie Care Edinburgh £500 Resource Centre North Humberside £2,000 Hanover Residents Social Club West Lothian £2,000 Squirrels Day-care and Preschool Hampshire £1,000 High Blantyre SureStart BHT Children’s Centres Bradford £9,225 Autistic Base Supporters Glasgow £2,000 Surfers Against Sewage Bradford £10,000 Houston Play Park The Air Ambulance Service Warwickshire £10,000 Improvement Group Renfrewshire £2,000 The Arts Depot Trust Ltd London £3,000 Inverkeithing The Beech Holme Tandem Club Hull £2,000 Hillfield Swifts Football Club Inverkeithing £6,564 The Benjamin Foundation Norfolk £10,000 Inverurie Scout Group Aberdeenshire £1,950 The Brendoncare Foundation London £4,634 Lamont Farm Project Erskine £3,000 The Guide Association- Lenzie Youth Club Glasgow £500 Leicestershire Topstones Act Leicester £9,596 Little Steps Edinburgh £5,150 The Kibworth Band Leicester £2,000 Maryhill and Possilpark The Levels Scout Group Somerset £1,163 Citizens Advice Bureau Glasgow £9,825 The Lord’s Taverners London £6,000 Motherwell Football Club The Pirate Castle London £10,000 Community Trust North Lanarkshire £8,910 The Project London £1,800 Ocean Youth Trust Scotland Largs £10,000 The Vineyard Arches Trust Nottingham £9,920 Ochil Leisure Enterprises Clackmannanshire £6,234 The Voice That Makes A Difference Northampton £5,988 Pathhead and The Water Adventure Centre Manchester £5,797 District Community Association Midlothian £7,422 Totnes Allotment Association Devon £1,559 Play-Base Edinburgh Edinburgh £4,000 Toyhouse London £9,929 Playtime Playgroup East Lothian £7,000

18 Plus (Stirling) Ltd Stirling £3,089 Friends Of Abergele Parklands Clwyd £1,379 Quarriers North Ayrshire £4,892 Holyhead Sea Cadets Unit No. 183 Isle Of Anglesey £1,220 React Scotland wide £3,097 Home-Start Butetown Riding for Grangetown Riverside Cardiff £5,000 the Disabled Glasgow Group Glasgow £1,770 Hope Hawks Wrexham £1,276 Sandyhills High flats John Muir Trust Clwyd £4,623 Tenants Association Glasgow £1,800 Kemistry Gwent £750 Sapphire Gymnastics Club Glasgow £7,833 KIM Inspire Social Enterprises Clwyd £2,000 Scottish Hockey Edinburgh £1,430 Llamau Gwent £5,000 Shitokai Scotland Renfrew Glasgow £2,000 Llanfyllin Dolydd South Ayrshire Women’s Aid Ayrshire £10,000 Building Preservation Trust Powys £4,000 St Andrews First Aid Edinburgh £2,000 Llanilleth Institute Steins Thistle Club Stirlingshire £2,000 Movers and Shakers Gwent £2,000 Take One Action Film Festivals Scotland wide £10,000 Ms Society Montgomery Llanidloes £1,727 Talk Now East Kilbride £7,000 Papworth Trust Powys £4,989 The Conservation Volunteers Aberdeenshire £9,488 Pembroke 21C The Ecology Centre Fife £9,268 Community Interest Company Pembroke £1,951 The Factory Skatepark Dundee £4,400 Play Radnor Powys £4,273 The Field Group Duddingston Edinburgh £1,380 Resolven Mini’s RFC Neath £1,782 The Glenurquhart Care Project Inverness £3,000 Rhyl Raptors The Hawkhill Wheelchair Basketball Club Rhyl £2,000 Community Association Clackmannanshire £6,000 Rsd Gymnastics Club Pontypridd £1,000 The Teapot Trust Edinburgh £2,000 SOLAS Cardiff £2,000 The Yard Adventure Centre Edinburgh £8,111 St John Cymru Wales Cardiff £4,836 Thistle Foundation Edinburgh £10,000 The Garnsychan Partnership Gwent £2,011 Transition Town Forres Morayshire £10,000 The Penytrip Project Gwynedd £1,000 Trees for Life Inverness £6,062 Woody Workers Gwent £2,000 Trust Rugby International Ayrshire £7,000 YogaMobility Cardiff £3,373 Tullis Russell Youth Band Fife £2,000 Ullapool Visual Arts Ullapool £9,917 Venture Trust Strathcarron £10,000 Year Long Partnerships West of Scotland Wheelchair Sports Club Glasgow £4,500 WWF Scotland Scotland wide £40,000 Wishaw Wycombe Wanderers - Tottenham Hotspur Foundation London £48,840 Girls Academy Lanarkshire £2,000 Women’s Aid South Lanarkshire Lanarkshire £6,689 Vote That Counts

Wales Alzheimer’s Scotland £3,000 Age Concern Cardiff & Mayhew Animal Home £10,000 The Vale of Glamorgan Cardiff £896 Alzheimer’s Society £7,000 Bellevue Playgroup Wrexham £500 Multiple Sclerosis Society £10,000 Brecon Athletic Club Brecon £700 NSPCC £10,000 British Driving Society PDSA £50,000 North East Wales Wrexham £2,000 RNLI £10,000 Briton Ferry Town Cricket Club West Glamorgan £2,000 Bryncoch Under 13’s Rugby Union Team West Glamorgan £1,088

Cardiff Institute for the Blind Incorporated Cardiff £2,078 Cory Band Mid Glamorgan £5,000 Crynant RFC Juniors West Glamorgan £1,636 Cwmbran Youth Netball Club Gwent £1,500 Cylch Meithrin Cwmbran Gwent £3,660 Cylch Meithrin Pentre’r Eglwys Mid Glamorgan £5,000

19 Players and Winners

With 653,124 winners and a total of 489,188 tickets sold in 2013, this has been a record breaking year for People’s Postcode Lottery. In the last 12 months, our European Postcode charity lottery has increased its active tickets by an MILLIONS incredible 61%. July September November The Prize Plan How to play? £3.2 Million £3.2 Million £2.9 Million A large part of this success revolves Each lottery ticket costs £2, and Postcode Every month around our efforts to bring players, there are fi ve draws every month. MILLIONS £100,000 communities and the good causes Players play with their postcode for the winning postcode they help closer together, while and this is their ticket. They regis- £2 MILLION Monthly offering appealing monthly, weekly ter to play online, by telephone or February April June and daily cash prizes. via our direct marketing materials £2 Million £2 Million £2 Million BMW 1 Series for one lucky winner! This winning formula has seen inserted in a wide range of local, August October December players of People’s Postcode regional and national publications. £2 Million £2 Million £2 Million Lottery generate an amazing Players can pay for their ticket in a £34.3 Million in the last 8 years. number of different ways, includ- 5:30pm Saturday ing Direct Debit, a credit card or Friday Thursday PayPal. Any prizes are paid directly £1,000 £1,000 into the winner’s account. for every £10,000 for every winning ticket for every winning ticket winning ticket

Sunday Wednesday Postcode Millions Monday Tuesday This year, six Postcode Millions 6,000 £1,000 postcodes win £5 £1,000 £1,000 for every were held where winners shared per ticket for every for every winning ticket £2 Million. Players with the full winning ticket winning ticket winning postcode walked away with the lion’s share of the prize Winners every day! pot. This year also showed that if you Prizes every day remain a strong part of why people play with us. win once, you can win again when players in Port Talbot won two ebrate together. This year, there our commercials showed a Postcode Millions in 12 months. were four winning postcodes in varied mix of many winners’ emo- The impact of the fi rst event on Britain, reaching from Draycott in tional reactions to receiving their sign ups in the area was evident Derbyshire to Rhyl in North East cheques, presented by our trusted with seven times more winners the Wales to Troon in Ayrshire and and enthusiastic ambassadors. The second time around. Two lucky North Shields. response is measurable and kept ladies in Troon also won for a the phones busy and the online fourth time in three years! team on their toes. The commer- TV Advertising cials reached over 47 million peo- European (DRTV) ple - almost three quarters of the Direct Response TV is People’s UK’s population and have proved Postcode Millions Postcode Lottery’s secret weapon. a huge hit with the viewers, who Winning postcodes in our Postcode Our European Postcode Millions We broadcast high volume, started talking about the adverts Millions were scattered across draws are another great way selected daytime commercials on Twitter and Facebook. Our own Britain. for our players to win and cel- across digital channels. In 2013, winning players have become our 20 Winners in Ayrshire share £2 Million and celebrate together.

best marketing tool recruiting new players as well as building brand Social Media awareness, which rose to over one Social media remains a key channel quarter of the population. Whether to engage with players and poten- you are a player or not, you’ve tial players. Facebook and Twitter heard about People’s Postcode in 2013 saw millions people learn Lottery in Britain. or gain awareness of People’s Postcode Lottery in 2013. Part of this success has been the frequent eGaming ‘online conversations’ with fans This year, attention was given to and followers as well as specific developing our eGaming. This is online competitions offering free another avenue for charity sup- and additional chances to win. port with 10% of net profit going to good causes. The results have grown 100%. Vote that Counts Vote that Counts, a national com- petition in which the public vote for their favourite charity, ran Delighted player, Ranjit Virdi, jumps for joy after winning £100,000 and a nationally for the first time in brand new BMW. 2013. 21 Lucky players in Port Talbot celebrate a Postcode Millions event for the second time in two years.

Following on from previous suc- heavy weight Katherine Heigl and away with the grand prize of cesses, 83,000 votes were received comedian Eddie Izzard lent their £50,000 after managing to secure for charities competing for support. The People’s Dispensary 28% of the votes. £100,000. The campaign was led for Sick Animals (PDSA) walked by People’s Postcode Trust working with The Daily Mirror. We saw 26 million people reached through Twitter alone because Hollywood Our famous winner shouts “Derek, we’re going to Benidorm.” Who are our players?

61% 39% female 61% male ticket increase

Deputy Head of charities, Kate Pearson (r) helps Street Prize Presenter Judie McCourt launch Vote that Counts. 22 Celebrities tweet their support for their favourite Celebrity Ambassadors charities in Vote that Counts Britain’s best-loved celebrities are helping to raise the profi le of charities supported by our players. Here’s what they say.

Sir David Jermain Defoe, Attenborough, Professional Broadcaster and Footballer and Naturalist: Ambassador, “I am thrilled that E18HTEEN funds raised by Project and players of People’s the Tottenham Navratilova Postcode Lottery Hotspur are helping Kew to Foundation: conserve the UK’s “Thank you play- trees and to combat ers of People’s the risks posed to our natural heritage.” Postcode Lottery for this fantastic award. It is going to change many lives so thank you on behalf of everyone involved with E18HTEEN.”

Lorraine Kelly, Dame Ellen TV presenter: MacArthur, “The support of Sailor and founder Stephen Fry players of People’s of the Ellen Postcode Lottery MacArthur Cancer for Missing People Trust: now means that “Support from more children can players of People’s be reunited with Postcode Lottery their family, more has made our vulnerable adults dream of opening a can be found safely and that we all have second sailing hub a reality. It will trans- the peace of mind of knowing that if it form the lives of so many young people happened to us, we would not be alone.” across the country who are recovering Eddie Izard from cancer and leukaemia.”

People’s Postcode Lottery Ambassadors Fiona Phillips, Judie McCourt, Scott Quinnell, People’s Postcode Lottery Street Prize Presenter: Street Prize Presenter and Rugby Ambassador: “Although giving out fantastic Legend: “What the lottery does to support cheques is the best part of my job, “People’s Postcode Lottery really communities is amazing. This it’s really great to see the wonder- is a fantastic way to give to chari- passion really is a combination of ful work being done by charities ties. When I speak to winners, they the team behind the Lottery, the supported by our players. I feel always love the fact that they are charities and the original founders, so proud to be part of People’s supporting fantastic causes and yet and it is a real pleasure to become Postcode Lottery where players have lots of chances to win.” a part of it and champion this fan- and charities win together.” tastic work.”

23 CHAPTER 5 Sweden: Swedish Postcode Lottery

Statement of income and expenditure for 2013 (in 1,000 euros)

2013 2012 € % € %

Income 405,751 100.0% 346,706 100.0%

Other income 2,611 0.6% 2,225 0.6%

Total income 408,362 100.6% 348,930 100.6%

Contribution to benefi ciaries 128,216 31.6% 115,879 33.4%

Prizes 163,653 40.3% 138,692 40.0%

Expenses

Marketing and organisation costs 117,240 28.9% 95,190 27.5%

Financial income (-) and expenses -747 -0.2% -830 -0.2%

Corporation tax 0 0.0% 0 0.0%

Result after corporation tax 0 0.0% 0 0.0%

24 Charities always win The Swedish Postcode Nine new Lottery continued to grow in 2013, raising more than organisations Nine more organisations were 1 billion Swedish kronor for added to the long list of existing charities. long-term beneficiaries: Fryshuset, Civil Rights Defenders, the Clinton Foundation, the World’s 49 Beneficiaries Children’s Prize Foundation, Over the year 2013, 49 beneficiar- the Swedish Brain Foundation ies received money directly from (Hjärnfonden), Keep Sweden Tidy, the lottery. The major part of the Mentor Sweden, Operation Smile contributions to the beneficiar- and the Swedish Committee for ies are unrestricted funding at the Afghanistan. beneficiaries’ discretion, as long as it is within the predefined field Fryshuset is often referred to as of charity. The Swedish Postcode the largest youth centre in the Lottery provides long-term sup- world, but is primarily recognised port to organisations working with for its social work. The organisa- human rights, development, health tion is working to enable young and research, as well as environ- people to develop their own poten- ment and climate. The Swedish tial and find their way into society. Postcode Lottery earmarks approximately 18% of the total donation Civil Rights Defenders is an inde- for beneficiary projects within des- pendent organisation founded in ignated thematic areas. Stockholm with the aim of defend-

Fryshuset’s vision is built on the belief that we make it possible for young people to change the world through their passions.

ing human rights, particularly civil health and increasing opportuni- and political rights, and support- ties for women and girls. ing and empowering human rights defenders at risk. The World’s Children’s Prize Foundation works to build a more The Clinton Foundation builds humane world in support of the partnerships between businesses, rights of the child. It is the world’s NGOs, governments and indi- largest annual children’s rights Civil Rights Defenders strive to defend civil and political rights. The photo viduals. The foundation’s areas of educational programme specifi- shows Zdravko Cimbaljevic, an HBT activist from Montenegro. interest are climate change, global cally designed for young people.

25 Association, the Alzheimer Foundation, the Swedish Rheumatism Association and the Swedish Heart-Lung Foundation. Charities for Children’s Rights ECPAT Sweden collaborates with other NGOs, authorities and industry to fight commercial and sexual exploitation of children. Other organisations supported by the Swedish Postcode Lottery within this area are Children’s Rights in Society (BRIS), Friends, Eriks Development Partner, My Big Day, Plan Sweden, Star for Life, Save the Children, SOS Children’s Villages and UNICEF. Welfare Charities Bill Clinton on a working visit with the Clinton Foundation in Malawi. We Effect is a co-operative development organisation that has acted vision of finding cures for cancer. ing health and research are the and worked with a long-term Health and The overall aim of the Society is Swedish Childhood Cancer approach to effecting change since Research Charities to achieve a higher survival rate Foundation, the Swedish 1958. Its guiding principle is to Founded in 1951, the Swedish and a reduction in the incidence Association for Persons with help people to help themselves. Cancer Society is an independent of cancer. Neurological Disabilities, the Lottery beneficiaries working in non-profit organisation with the Other organisations promot- Swedish Asthma and Allergy welfare also include the Swedish

Shankolla from the Thar Desert in Pakistan casts her vote in a ballot box Foundation Nordens Ark is working to save the rarest amphibian in Sweden, made from an old tin drum. the green toad. Over the last decade, Nordens Ark has released thousands of young toads in suitable locations. 26 Sea Rescue Society, the Guides and Scouts of Sweden, Sweden’s National Association of City Missions, the Swedish Outdoor Association and FUB, the Swedish National Association for Persons with an Intellectual Disability. Charities for Human Rights and Development Aid The Tällberg Foundation is a non- profit international organisation that was established in 1981 to create a platform for a free and open exchange of ideas and expe- riences. Within human rights and development aid, the Swedish lottery also supports the Red Cross, UNHCR, Amnesty International, Diakonia, Kvinna till Kvinna The Swedish Postcode Foundation supports Save the Orang-utan in their work of caring for orphaned orang-utans Foundation (Woman to Woman), and helping prepare them for life in the jungle before reintroducing them back into their natural forest habitat in Médecins sans Frontières, the Borneo. Hunger Project, Hand in Hand and WaterAid. Swedish Postcode Charities for Foundation Environment and The mission of the Swedish Postcode Foundation is to promote Planet positive change and sustainable Foundation Nordens Ark is a non- development for people and planet profit foundation working to give by offering financial support to threatened species a future. They organisations in Sweden and inter- also conduct breeding, research nationally. and education. Some animals are released into their natural habitats. Beneficiaries that work for nature Swedish Postcode and animals also include the Peace Lottery Culture Parks Foundation Sweden, the World Wildlife Fund, Greenpeace Foundation and the Swedish Society for Nature The Swedish Postcode Lottery Conservation. Culture Foundation supports organisations and projects whose Lava Dansproduktion has given orphans in Moldavia, Ukraine and Belarus aim is to promote integration and the opportunity to create and perform a dance/theatre production about the understanding through cultural meaning of a home. The production toured the three countries in 2013. expressions and forms, and to further the knowledge and preserva- You will find an overview of all charities in the back of this annual report. tion of cultural heritage. See www.postkodlotteriet.se for a description of all charities.

27 More players…

The Swedish Postcode Lottery keeps growing every year. By the end of December 2013, 1,010,064 players were taking part in the lottery with a record number of 1,836,685 tickets. This resulted in more money for charities as well as more money in the prize pot.

By using the potential of the mar- Players pay by direct debit and are ket forces – marketing, television entered into all the draws of that entertainment and large lottery month. The winning postcodes prizes – we raise money that are announced every day. The would never have reached the ‘GrannYra’, the Swedish Postcode charities otherwise. And Swedish Lottery´s biggest prize, is awarded players receive information about to a winning postcode three times Rickard Sjöberg presents PostkodMiljonären. these charities. a year. and Saturday on Sweden’s larg- visit the winning neighbourhood How to play PostkodMiljonären est commercial television chan- of the week. The Saturday show The Swedish Postcode Lottery is ‘PostkodMiljonären’ continues to nel TV4 and is hosted by Rickard includes a short feature about one based on the same format as the be one of Sweden’s most popular Sjöberg, a well-known Swedish TV of the charities and also a lucky other Postcode Lotteries, where TV shows, with the 700th episode personality. winner scooping one million kro- the lottery ticket number is based being broadcast in December 2013. The Friday show includes a feature nor. In October 2013, a number of on a postcode. The price of a lot- This game show, based on the with the weekly draw results and special episodes of ‘The Postcode tery ticket is 160 Swedish kronor ‘Who Wants to Be a Millionaire?’ the postcode prizes, presented by Millionaire’ were broadcast, featur- a month, approximately €18. format, is broadcast every Friday the Street Prize presenters, who ing contestants representing several of the charities supported by the Swedish Postcode Lottery. The winnings in these special episodes were presented to charities represented in the show. PostkodLingo A new Postcode Lottery TV format called ‘PostkodLingo’ was launched on 25 March 2013. This game show is hosted by Henrik Johnsson and is broadcast on Swedish channel TV4 at lunch-time, Mondays to Fridays. The show features two teams of two contestants, each of which attempts to guess five-letter words. One team can win 50,000 Swedish kronor. The show also features short charity inserts. In October In the new daily word quiz ‘PostkodLingo’, two teams compete to win 50,000 Swedish kronor. 2013, a number of charity/celebrity special shows were broadcast.

28 Happy winners at the GrannYra in Kristianstad. This time, 18 winners became millionaires. PostkodLotteriets Prizes MiljonJakten 40% of our turnover goes to lot- ‘PostkodLotteriets MiljonJakten’ tery prizes and the players have a (Hunt for the Millions) continued chance to win every day, all week in 2013. The episodes were broad- long. From Monday to Thursday, cast in April, May and December players with the winning postcode on Swedish commercial television win 5,000 Swedish kronor per channel TV3. This show featured ticket, and those with the winning an exciting hunt for 10 Million postal number win 500 Swedish Swedish kronor hidden in one kronor per ticket. of 26 suitcases. This stunning amount could be won by one per- Each Friday, the prize for the win- son in the studio and one person ning postcode is 100,000 Swedish at home. Contestants and winners kronor per ticket, and the person are all lottery players. The shows whose ticket matches the com- were hosted by Renée Nyberg, a plete winning number also wins a well-known face for Swedish TV Volvo V60. Players with the win- viewers. ning postal number win 10,000 Swedish kronor. Every Sunday, the Renée Nyberg presents ‘MiljonJakten’, in which one person in the studio and prizes are 1,000 Swedish kronor one person at home can win 10 Million Swedish kronor. and 160 Swedish kronor per ticket 29 and sold through direct mail, TV and radio commercials, telesales and digital activities, such as e-mails and online ads. Outdoor ads complement some of the campaigns. In 2013, the Swedish Postcode Lottery had main campaigns every month, except for April, June and August.

Online Gaming Since the launch of online Bingo and scratch cards in January 2013, these have shown continuous organic growth. Average daily turnover doubled in Q4 2013 compared to Q2 2013. A lot of customers have an account regis- tered on the lottery website. In Q3 2013, we released scratch cards for mobile phones. Most responses are received via smartphones and tablets. Scratch cards are a recruit- In the ‘GrannYra’ in April, 261 players shared 60 Million Swedish kronor. ment product, while Bingo has rapidly gained a loyal and profit- for thousands of ticket holders. time, 18 winners became million- stories, beneficiary projects, and able customer base. The prizes awarded each Sunday aires. many fun apps. The Swedish lot- amount to at least three Million tery is also present on Twitter, Examples of successful marketing Swedish kronor. Media Coverage Instagram and LinkedIn. campaigns are the ‘PostkodSkrapet’ The ‘weekly prize’ on Fridays campaign and TV commercials. GrannYra and Saturdays is featured in local Marketing and sales The ‘PostkodSkrapet’ campaign papers in Sweden almost every focused on launching the scratch Three times a year the Swedish The lottery tickets are marketed week. The ‘GrannYra’, received Postcode Lottery’s ‘GrannYra’ is plenty of interest in the evening awarded to a winning postcode. newspapers and the local media On 21 April, 261 winners in Hörby in the winning cities of Hörby, shared 60 Million Swedish kronor. Vadstena and Kristianstad. Our Seven of them lived in the win- focus on diversity and tolerance in ning postcode and became mil- 2013 also garnered positive public- lionaires. The second ‘GrannYra’ of ity. the year took place on 20 October in Vadstena, where 65 Million Swedish kronor were shared. The Social Media total number of winners was 208, 2013 was the year when the of whom seven lived in the same Swedish Postcode Lottery grew postcode and became millionaires. rapidly in social media. By the end The final ‘GrannYra’ of 2013 was of the year, the Swedish Postcode broadcast on Swedish TV4 on 25 Lottery had almost 80,000 fans on January 2014 when 100 Million Facebook. Behind this success is Swedish kronor were shared by relevant content in many differ- Margot Wallström (centre) presents a cheque to one of the nine charity pro- 168 winners in Kristianstad. This ent forms: competitions, winner jects that are working for increased diversity and tolerance in Sweden. 30 card, ‘PostkodSkrapet’, for mobile phones. During the campaign, a lot of people played our games and for most of them this was their fi rst contact with the lottery. Diversity and tolerance One of the focus areas for the Swedish Postcode Lottery in 2013/14 was diversity and tolerance (‘mångfald och tolerans’ in Swedish). The fi rst step of the

JUSTFÅ 2 skraplotter NU! gratis

Winning neighbours in Emmaboda. One of them also won a car.

project was to award 60 Million did by co-arranging the conference Former minister, UN representa- Swedish kronor, which was shared ‘Working for change’, a think-tank tive and EU commissioner Margot by nine charity projects that all and a fi ve-step programme to pro- Wallström is responsible for the work for increased diversity and mote increased diversity on the project, which will end in 2014 tolerance in Sweden. Swedish labour market. and then be a natural part of the ordinary CSR work of the lottery. postkodskrapet.se The lottery wants to highlight the We also want to infl uence Swedish Erbjudandet gäller t o m 31/12 2013. Värde 50 kr. Se fullständiga villkor på postkodskrapet.se positive aspects of diversity both society through a dedicated web- The ‘PostkodSkrapet’ was one of the within the lottery but also in other site, a Twitter account and several successful marketing campaigns. businesses in Sweden, which we press and media initiatives.

Swedish Postcode Lottery TV presenters The Swedish lottery has four TV presenters, who are the public faces of the lottery.

Sandra Dahlberg Magdalena Graaf Putte Nelsson Rickard Sjöberg TV presenter, artist TV presenter, TV presenter, artist TV presenter of and singer: writer and founder and pianist: ‘The Postcode ‘Most of my life of Graaf Sisters ‘It feels so great Millionaire’: I’ve been working Children Centre in to be the one who ‘I can truly identify with charities and India: delivers good news with the lottery aid organisations. ‘This is the job of to happy winners and the idea that Presenting prizes is my dreams. I grew all over Sweden.’ those less fortunate really a great job, up in a family win at the same from all angles.’ involved in charity time as I win.’ work.’

31 CHAPTER 6 The Netherlands: Dutch Postcode Lottery Consolidated statement of income and expenditure for 2013 (in 1,000 euros)

2013 2012 € % € % Income Dutch Postcode Lottery 605,275 73.1% 581,421 72.1% BankGiro Lottery and FriendsLottery 222,388 26.9% 224,912 27.9% 827,663 100.0% 806,332 100.0%

Transaction between group companies -1,570 -0.2% -2,194 -0.3% Net income 826,093 99.8% 804,138 99.7%

Contribution to benefi ciaries Contribution to Dutch Postcode Lottery 302,638 50.0% 290,710 50.0% Contribution to BankGiro Lottery and FriendsLottery 111,194 50.0% 112,456 50.0% 413,831 50.0% 403,166 50.0%

Distribution to players in Dutch Postcode Lottery Prizes and gifts 269,629 44.5% 261,339 44.9% Charity prizes 1,390 0.3% - 0.0% 271,020 44.8% 261,339 44.9%

Discounts received on prizes in kind and gifts -77,725 -12.8% -76,649 -13.1% Charity prizes included in the contribution to benefi ciaries -1,073 -0.2% - 0,0% 192,222 31.8% 184,690 31.8%

Distribution to players in BankGiro Lottery and FriendsLottery Prizes and gifts 129,601 58.3% 106,516 47.4% Charity prizes 4,464 2.0% 3,833 1.7% Discounts received on prizes in kind and gifts -69,535 -31.3% -46,050 -20.5% 64,530 29.0% 64,299 28.6%

Charity prizes included in the contribution to benefi ciaries -3,593 -0.4% -3,000 -0.4% Gambling Tax refund (2007-2011) -2,194 -0.3% - 0.0% Transaction between group companies -1,570 -0.2% -2,194 -0.3% -7,357 -0.9% -5,194 -0.7% Expenses Marketing and organisation expenses 161,782 19.5% 156,851 19.5% Financial income (-) and expenses 724 0.1% -165 -0.0% Corporation tax 149 0.0% 460 0.1%

Result after corporation tax 213 0.0% 30 0.0%

32 Charities always win

Since it began in 1989, the Dutch Postcode Lottery has contributed over €4.1 Billion to charity organisations dedicated to ‘people’ and ‘planet’. It now supports 101 charities worldwide and plays a pioneering role in the quest for a fair and enterprising, green and responsible world.

The licence of the Dutch Postcode Lottery stipulates that 50% of the lottery’s revenue will be donated to charity. Since its inception, our revenue has grown every year. In 2013, it amounted to a record sum of over €605.3 Million, representing a total contribution of almost €302.6 Million to the charities. This gave us room for new beneficiaries. The total number of chari- At the Charity Gala of the Dutch Postcode Lottery, the Peace Parks Foundation received its Dream Fund cheque from table organisations supported in COO Sigrid van Aken (left), Prime Minister Rutte (second from left) and Archbishop Desmond Tutu (centre). 2013 is 101, from which 8 received a one-off contribution. The lottery new charitable organisations to the from sources other than the lot- a campaign to rescue the rhinoc- has a licence for 16 draws a year, group of beneficiaries. tery. Some of the organisations eros in South Africa. Fuelled by a the proceeds of which are divided supported by the lottery are listed growing demand for rhino horn in among the beneficiaries. below. primarily China and Vietnam and Long-term support driven by international criminal The Nationale Postcode Loterij syndicates, rhinos are under threat Institutional support N.V. has contractual relationships Dream Fund of extinction. South Africa is now The Dutch Postcode Lottery pro- with its beneficiaries. Their annual Our contribution enables the char- one of the last countries to have vides long-term institutional sup- financial donation depends on the itable organisations to complete a significant population of rhinos port to organisations working in proceeds of the lottery. Five-year projects that actually make a dif- left in the wild. the areas of poverty alleviation, contracts are agreed with most of ference. We introduced the Dream human rights, nature conserva- the beneficiaries that joined after Fund in 2009, with the aim of tion, the environment and social 1994. During the fifth year, the allowing one or more beneficiaries Extra draws cohesion in the Netherlands. The beneficiary and the lottery evaluate a year to fulfil a ‘precious’ dream. We organise two annual extra Supervisory Board of Holding the relationship on the basis of the This year we are supporting one draws, bringing the total to 14 Nationale Goede Doelen Loterijen results achieved by the organisa- large scale Dream Project of two draws a year. The Supervisory N.V., which is the umbrella com- tion in the areas of ‘people’ and international beneficiaries. With Board decides how the contribu- pany of the three charity lotteries ‘planet’. One of the criteria is that our contribution of €14.4 Million tion is to be distributed, with the in the Netherlands, decides on the organisation receives a sub- Peace Parks Foundation and beneficiaries submitting project the allocation of funds and admits stantial proportion of its income World Wide Fund for Nature start proposals for this every year. In

33 The Elders Since its foundation by Nelson Mandela, and under the chairmanship of Desmond Tutu, The Elders has developed into an extraordinary organisation. With their independence and worldwide prestige, this exceptional group of former world leaders is committed to peace and human rights. For example, they are urging the United Nations to adopt a resolution to protect the rights of women. In May 2013, Kofi Annan took over the chairmanship. Prince Claus Fund For the Prince Claus Fund, culture €14.4 is a basic need and, for that reason, is essential to the development of mankind. At the beginning of the Million year, the Fund was involved in evacuating centuries-old manuscripts from Timbuktu in Mali. The Lottery awarded €14.4 Million from the Dream Fund to the Peace Parks Foundation and the World Wide Fund These historically valuable docu- for Nature to help save the rhinoceros from extinction. This rhino’s horn has been injected with colorant and a poison ments threaten to be destroyed by that is harmless to him, making him worthless for poachers. Islamist fi ghters. The Prince Claus Fund hopes that the manuscripts can play a unifying role in the 2013, we used €40.5 Million of the peace process in Mali. proceeds to support 18 of these extra projects. Benefi ciaries for ‘people’ AMREF Flying Doctors AMREF Flying Doctors is the biggest health organisation in Africa. AMREF continues to operate med- ical fl ights to outlying areas and devotes its enormous knowledge and experience to training health- care workers in 32 African countries. Among the methods they use is M-learning, in which midwives This year, former Secretary General and nurses can be trained via their of the United Nations Kofi Annan AMREF Flying Doctors uses mobile phones to increase the knowledge of mobile phones and can call on succeeded Desmond Tutu as chair- midwives and nurses in Africa. expert advice. man of The Elders. 34 Beneficiaries for ‘planet’ Rocky Mountain Institute The independent organisation Rocky Mountain Institute is striving for a world in which only sustainable energy sources are used. Specific initiatives by the organisation focus on replac- ing energy derived from oil, gas and nuclear power plants with efficiently generated, sustainable energy. In the project “Reinventing fire”, the organisation is urging the American and Chinese governments to switch to these cleaner forms of energy. Sea Shepherd For 35 years, the organisation Sea Shepherd has been doing its utmost to save dolphins, whales The polar bear must be allowed to survive in the Arctic. Greenpeace is striving for that, and the lottery is happy to and other species from illegal fish- support this initiative. ing. Although Sea Shepherd is best known for its direct action in the open sea, the organisation also in all environments. For example, Reef Defence” to put an end to the return of the stork, kingfisher and devotes itself to protecting sea life in May they started “Operation destruction of coral reefs. barn owl to the Netherlands. Vogelbescherming Nederland Vogelbescherming Nederland (The Netherlands Society for the Protection of Birds) defends wild birds and their environments at home and abroad. A world without birds is unthinkable, yet many species of birds are in decline. There are 10,000 different species of birds in the world, of which no less than a fifth are under threat. Vogelbescherming Nederland is Thanks partially to the efforts of achieving successes, such as the Vogelbescherming, the barn owl has returned to the Netherlands. With the support of the Dutch Postcode Lottery, the Netherlands Food Bank Foundation can cope with the growing demand of Dutch families that depend You can find an overview of all charities in the back of this annual report. on a food bank. See www.postcodeloterij.nl for a description of all charities. 35 Getting players

By the end of 2013, the Dutch Postcode Lottery had 2,638,049 players who played with a total of 4,492,775 lottery tickets. Turnover increased by more than 4.1% from 2012 to a record €605.3 Million in 2013.

People play the lottery with a In March, April, October and lottery ticket number based on November, there were two series their postcode. So winners of of five and six broadcasts of the Postcode Street Prize or the “Postcode Loterij Miljoenenjacht” “PostcodeKanjer” are usually (Postcode Lottery Hunt for neighbours. This is what makes Millions) on RTL4 with star pre- playing the Postcode Lottery so senter Linda de Mol. The pro- unique: all the players in a street gramme is just as popular as ever. or neighbourhood win together. In the second series, people could In March, the biggest winner of the “Miljoenenjacht” went home with play “Miljoenenjacht Bingo” (Hunt €329,000. for Millions Bingo) live at home Television with a bingo card. run by one of the beneficiaries. April, no fewer than 1.4 million Television continues to be an The popular programme “Postcode viewers watched this exciting invaluable medium for the Dutch ‘Kanjers van Goud’ (Heroes of Loterij Eén tegen 100” (Postcode game show. A permanent feature Postcode Lottery. As well as the Gold), broadcast after Hunt for Lottery One Against 100), pre- of the programme is the Postcode awarding of prizes, the television Millions, focuses entirely on the sented by Caroline Tensen, has Street Prize awarded by Gaston programmes always feature one or charities. In this programme, our been high in the viewer ratings Starreveld. more of our charities. To promote lottery ambassadors visit a project ever since it started in 2000. In the recognisability of the lottery, the major prizes are presented by lottery ambassadors.

In 2013, the prize pot amounted to “Postcode Lottery One Against 100” with Caroline Tensen continues to be popular. In April, almost 1.4 million view- no less than €215 Million. ers watched this exciting game show. 36 The December “PostcodeKanjer” amounted to €48.9 million, of which €21.45 Million was shared by nine players in Vrouwenpolder, Zeeland.

When the Postcode Street Prize right before the evening news. end of December even featured We also featured regularly in was announced every working day The most popular morning pro- a unique fi lm – Cinderella – in national newspapers. Every week, in September, the award was seen gramme in the Netherlands, which the winning postcodes for the seventh year in succes- “Koffi etijd” (Coffee Time) pro- were announced. Almost two mil- sion, we placed a full-page “For vides charitable organisations lion people watched this. In this Example” advertisement in a with a platform for drawing respect, television was an impor- national newspaper featuring one attention to their work. Coffee tant channel for reaching Dutch of the charitable organisations. Time has a different theme people as tickets were not for sale The national and regional media every day. This programme in shops. devote a lot of space to the Dutch is broadcast on weekdays Postcode Lottery: our prize-win- and Saturdays. Apart from television, we also used ners, our support for charities and letters, e-mails, billboards, cam- other projects. paign websites, dynamic bus shel- Mailings ters, joint promotions and social and publicity media. “Kanjers” Recruiting new play- In these campaigns, we drew atten- At the beginning of June, during ers relies heavily tion to our aims. With posters, the TV programme “One Against on the national banners on websites, commer- 100”, it was announced that the campaigns for the cials on radio and TV, telephone “PostcodeKanjer” of €18.9 Million “PostcodeKanjers”, and letters, our main goal was to had been won in Udenhout. the Postcode Prize, recruit players. In documentaries, On 1 January 2014, the lottery the “Koningsprijs”, special websites and reports, the announced where the December the “EuroKanjers”, emphasis lay on information about “PostcodeKanjer” for the enor- the Street Prizes and our charities. mous amount of €48.9 Million had We also sent out letters to announce the “Miljoenenjacht”. The been shared. “PostcodeKanjer” of €48.9 Million. “PostcodeKanjer” at the 37 Winners of the Green Postcode Prize, which is drawn every Sunday, can shop to a value of €450 in the Green Postcode web- shop.

In 2013, there were five draws for the Super Postcode Prize of €1 Million. The “EuroKanjers” are a joint venture with the British People’s Postcode Lottery. There were three draws for the prize in 2013. In July, for example, the prize of €3.24 Million was shared between players in Assen, while winners in Britain shared €360,000. Finally, there were a further two large money prizes in March and May. The Postcode Prize was shared in Arnhem and amounted to €6.6 Million. Players in Gendringen in Gelderland shared the “Koningsprijs” (King’s Prize) of €4.4 Million.

For every big “Kanjer” prize, we hold a street party to which all the neighbourhood residents are welcome, as here in Other prizes Gendringen. In 2013, thousands of winners enjoyed an unforgettable evening The largest part of the prize - Lottery. We award the Postcode prize is €25,000 per ticket includ- out at concerts and musicals, most €42.9 Million was shared over Street Prize once a week through- ing the StraatprijsVerdubbelaar of which were specially organised one postcode and the surrounding out the year, with a prize every (Street Prize Doubler). One of the for our players. neighbourhood. In addition, play- working day in September. The winners also wins a car. As well as money and prize pack- ers with six postcodes throughout the country shared €1 Million. The “PostcodeKanjer” of €42.9 Million was finally shared in the little village of Vrouwenpolder in Zeeland. The media showed enormous interest. It was front-page headlines in national newspapers while TV news gave it extensive coverage. The prize even made the headlines over the borders in Belgium and Germany. Prizes In 2013, there were over 215 Winners of the Postcode Street Prize. The prize was The Postcode Lottery Bicycles are again in the prize million euros’ worth of prizes to drawn no less than 70 times in 2013: every week and package for 2014. be won in the Dutch Postcode every working day in September. 38 ages, we also awarded countless other prizes such as cars, flat- screen TVs, tablets, Postcode Postcode Lottery Green Challenge Lottery bicycles, Ice Prizes, treacle takes five days to produce a brick waffles and flowers. Many of these which has exactly the same mate- prizes have a ‘green’ theme. We rial qualities as the traditional awarded more than 6,000 Postcode brick and costs the same. Dosier Lottery bicycles. plans to make her patented technology available to brick factories Internet around the world. The judges, chaired by Richard and social media Branson, selected two runners-up Twitter, LinkedIn, Facebook and from a total of 311 entries in the text messaging have become 2013 contest for environmentally regular communication chan- productive and commercially nels for the lottery. The website viable products. One runner-up is an important means of inform- was Patrick Heuts, presenting the ing players about the lottery, our O-foil, a revolutionary propulsion activities and the charities. Social system for ships inspired by the media also enable interaction with swimming motion of dolphins. players. The three finalists. From left to right, runner-up Wolbert Allaart, jury chair- A working prototype was installed Many of our players now get the man Richard Branson, winner Ginger Dosier and runner-up Patrick Heuts. on a river barge, resulting in a draw results via one of these chan- 50% reduction in fuel consump- nels or a special app. In fact, the Reducing carbon emissions is the MASON, a method to harness the tion. draw results are increasingly the aim of the Postcode Lottery Green force of bacteria for the produc- The third prize winner, Ampyx subject of tweets and text mes- Challenge, which was awarded tion of bricks. The common brick, Power, represented by Wolbert sages. In 2013, we conducted for the seventh time in 2013. baked of clay at temperatures of up Allaard, went sky high to harvest various campaigns via Facebook, This year, the three winners were to 2000 degrees centigrade, is good wind energy at altitudes of 300 like ‘What would you do with a inspired by shellfish, dolphins and for an annual production of 800 to 600 meters. The PowerPlane million?’ installation consists of a gliding high winds. This year’s winner of million tons of CO2. the €500,000 prize was American Dosier’s bioMASON brick grows drone, attached by a wire to a architect and multi-scientist at room temperature in a process ground-level turbine. Ginger Dosier who invented bio- similar to the growth of corals. It

Nicolette van Dam, Winston Martijn Krabbé, Dutch TV presenter: Gerschtanowitz, TV presenter: ‘For years, I’ve Actor/TV presenter: “The Dutch Postcode Postcode Lottery devoted myself pas- “The Dutch Postcode Lottery sets one record sionately to good Lottery makes a after another: more Ambassadors causes. It’s even more difference for the money for prizes and The Dutch Postcode Lottery has fun now that I can prize-winner and the for the charities each a strong team of ambassadors also make people charities.” year!” who spread the word about the happy with great prizes!’ importance of the lottery and the good work of its beneficiaries. Gaston Starreveld, Caroline Tensen, Quinty Trustfull, TV presenter: TV presenter: TV presenter: “The Dutch Postcode “The Dutch Postcode “It’s a win-win situa- Lottery makes you Lottery is a brilliant tion because 50% of feel good, because lottery for people near the revenue goes to you’re never the only and far.” charities and you winner.” have the chance of winning great prizes.”

39 BankGiro Lottery Consolidated statement of income and expenditure for 2013 (in 1,000 euros)

2013 2012 € % € % Income BankGiro Lottery 124,900 15.1% 128,418 15.9% Dutch Postcode Lottery and FriendsLottery 702,763 84.9% 677,914 84.1% 827,663 100.0% 806,332 100.0%

Transaction between group companies -1,570 -0.2% -2,194 -0.3% Net income 826,093 99.8% 804,138 99.7%

Contribution to beneficiaries Contribution to BankGiro Lottery 62,450 50.0% 64,209 50.0% Contribution to Dutch Postcode Lottery and FriendsLottery 351,381 50.0% 338,957 50.0% 413,831 50.0% 403,166 50.0%

Distribution to players in BankGiro Lottery Prizes and gifts 57,004 45.6% 54,350 42.3% Charity prizes 4,464 3.6% 3,833 3.0% 61,468 49.2% 58,183 45.3%

Discounts received on prizes in kind and gifts -22,302 -17.8% -18,325 -14.3% Charity prizes included in the contribution to beneficiaries -3,593 -2.9% -3,000 -2.3% 35,572 28.5% 36,859 28.7%

Distribution to players in Dutch Postcode Lottery and FriendsLottery Prizes and gifts 342,227 48.7% 313,505 46.2% Charity prizes 1,390 0.2% - 0.0% Discounts received on prizes in kind and gifts -124,957 -17.8% -104,374 -15.4% 218,659 31.1% 209,131 30.8%

Charity prizes included in the contribution to beneficiaries -1,073 -0.1% - 0.0% Gambling Tax refund (2007-2011) -2,194 -0.3% - 0.0% Transaction between group companies -1,570 -0.2% -2,194 -0.3% -4,836 -0.6% -2,194 -0.3% Expenses Marketing and organisation expenses 161,782 19.5% 156,851 19.5% Financial income (-) and expenses 724 0.1% -165 -0.0% Corporation tax 149 0.0% 460 0.1%

Result after corporation tax 213 0.0% 30 0.0%

40 Charities for culture

The beneficiaries of the BankGiro Lottery work in the field of culture and the preservation of cultural heritage. We are the leading culture lottery in the Netherlands, providing long- term support for 58 and one-off support for 12 top institutions. Half of every lottery ticket sold goes to these charities, amounting to almost €62.5 Million in 2013. Distribution of the contributions Long-term beneficiaries receive an annual contribution from the lottery for a period of five years. Our contribution is intended for the purchase, restoration and presenta- The opening of the Rijksmuseum was celebrated widely throughout Amsterdam. The museum was opened tion of permanent collections, and by Queen Beatrix of the Netherlands.

for the purchase and restoration of monuments. Within these param- The charities eters, the beneficiary organisations The Museumplein is the centre can establish their own priorities. of art and culture in Amsterdam. They report back to the lottery on Around the square are grouped this every year. the Rijksmuseum, the Van Gogh Any extra funds are assigned to Museum, the Stedelijk Museum new long-term beneficiaries and/ and The Concertgebouw. We’re or one-off funding. Large-scale proud to support all of these insti- and/or innovative projects and tutions. 2013 was an exciting year high-profile projects in the cultural for all of these beneficiaries. or heritage sectors may qualify The Rijksmuseum is the biggest for one-off funding. Some of the museum in the Netherlands and organisations supported by the lot- is celebrated for its collection of tery are listed below. paintings from the Dutch Golden Age. Following extensive restoration and reorganisation, the The Concertgebouw in Amsterdam celebrated its 125th anniversary and museum reopened in April 2013, hosted the BankGiro Lottery Summer Concerts. and welcomed more than two 41 quality. Comparable statues are More new museums only to be found in the collec- Thanks to our support, museums tions of the Louvre and the British all over Holland were also able Museum. to enhance their collections. The The Mauritshuis acquired a major Fries Museum in the north of the work by the influential 16th cen- Netherlands built a completely tury landscape painter Paul Bril new museum in the centre of (1553/1554-1626). He greatly Leeuwarden, which was opened by influenced other painters with Queen Maxima in September. landscapes such as his minutely In the east of the Netherlands, detailed “Mountain landscape with the Museum de Fundatie was Saint Jerome” (1592) which was entirely renovated. And so was the painted on copper. Noordbrabants Museum in the With our help, Museum Boijmans south of the Netherlands. Van Beuningen in Rotterdam acquired a rare triptych from the Purchases beginning of the 15th century. The Our support has also been impor- painting depicts the embalming of tant for the purchasing budgets Christ and was painted in Bruges of Dutch museums, enabling our around 1410-1420 by an unknown The Mauritshuis acquired a major work by the influential 16th century land- beneficiaries to acquire outstand- artist. There remain only 20 to scape painter Paul Bril. ing artworks every year. 30 paintings produced in the Low The Rijksmuseum van Oudheden Countries in this period. million visitors in the first eight in Leiden (Dutch National months. Thanks to our extra dona- Museum of Antiquities) has tion, the sculpture gardens could acquired a unique limestone statue be completely redesigned. from Cyprus. It dates back to the The Van Gogh Museum in 5th century BC and is of unrivalled Amsterdam houses the largest collection of works by Vincent van Gogh in the world. In 2013, the museum underwent a minor restoration, but will receive an extra contribution over the next three years to fund its ambitious plan for a completely new entrance area. The Stedelijk Museum has also undergone a radical, long-term make-over. With stunning exhibitions such as the Kazimir Malevich retrospective, it is rapidly regain- ing its position among the leading European museums of modern art. Throughout 2013, the Concertgebouw celebrated its 125th anniversary with special concerts and performances, fully This rare triptych from the beginning of the 15th century now belongs to the justifying its position as one of the Museum Boijmans Van Beuningen in Rotterdam. This limestone bust from 500 BC is a best concert halls in the world. unique addition to the Rijksmuseum You will find an overview of all charities in the back of this annual report. van Oudheden in Leiden. See www.bankgiroloterij.nl for a description of all charities. 42 Focus on the players

At the end of 2013, the BankGiro Lottery had 567,057 players who played with a total of 833,536 tickets. It contributed a minimum of 50% of its revenue to charitable organisations working on culture and the preservation of cultural heritage. The ticket number is based on the player’s bank account number. In 2013, we launched a new prize concept in the form of the “KluisKraker” (Safecracker).

The “KluisKraker” campaign started in August. We made the prizes bigger and the lot numbers smaller. Before that, the entire bank account number was the lot The first winners of the “KluisKraker” received more than half a million euros. number; now it is just the last five figures. This enables more winners money goes, their involvement The most popular morning pro- viewed. At the end of the pro- to share the big prizes. will increase. From 1 May, eight gramme on Dutch TV, with almost gramme, the celebrity can take one The “KluisKraker” campaign was new museums were earmarked in 200,000 viewers, is “Koffietijd” of the three paintings home with large-scale with TV and radio addition to the existing four. The (Coffee Time). Among other him; the other two are auctioned commercials, bus shelter adver- Drents Museum was particularly things, this programme offers for charity. The programme has tising, banners, letters, websites successful in recruiting new play- charitable organisations a platform been very successful for six years and e-mails. The “KluisKraker” ers. to showcase their work. There’s now and we commissioned eight was drawn twice in 2013. The a different theme every day, with episodes in 2013. first time, in August, was for €2.2 Thursdays being devoted to art Million. In December, the winners Television and culture. shared €2.4 Million. From 3 September, our programme Blockbusterfonds “Max Monumentaal” was shown In 2012, we launched the on Dutch public television. Over Stars on Canvas “Blockbusterfonds” (Blockbuster Choosing eight episodes, we presented 16 One of our most popular television Fund). This fund stimulates and for yourself listed buildings that would have programmes is “Sterren op het initiates innovative and excep- In 2013 we expanded the option been lost had it not been for the Doek” (Stars on Canvas) in which tional cultural exhibitions and for players to choose which right expertise and the necessary presenter Hanneke Groenteman events. The BankGiro Lottery col- cultural institution they want funding. Thanks to our financial plays host to well-known Dutch laborates on this with beneficiary to support. After all, if players support, the necessary renovation people who are painted by three the Prince Bernhard Cultural can choose where 50% of their can now be carried out. different artists while being inter- Fund, the VSB Fund and the

43 the Jackpot, which was drawn for the last time in July and totalled €812,305. Other big prizes included five €100,000 prizes in the extra draw in October. We also surprised our players with a wide variety of prizes that included tickets for museums, theme parks, musicals and the cinema, as well as dinner and gift vouchers. Almost 28,000 winners visited the Historic Grand Prix at Zandvoort racing circuit, where we raffled a Porsche 911T from 1970. Concerts The BankGiro Lottery Concerts are a summer tradition in which we bring pop and classical music together in The Concertgebouw. In 2013, we held a third series of five concerts. More than 4,000 play- Twelve hundred winners were able to view the Night Watch during an exclusive visit and guided tour at the newly ers won two tickets for concerts re-opened Rijksmuseum. organised especially for them. Well-known Dutch musicians VandenEnde Foundation. The bitions “Petra. Miracle in the such as Racoon, Iris Hond and BankGiro Lottery contributes to Desert” in the Rijksmuseum Prizes Rob de Nijs performed alongside this by buying tickets for events van Oudheden, “The Dead Sea In 2013, 2,502,038 players won BankGiro Lottery ambassador Ilse supported by the fund, which are Scrolls” in the Drents Museum prizes. These included money DeLange. then awarded to players. and ‘Malevich’ in the Stedelijk prizes, prizes in kind and an The grants from the Blockbuster Museum, among others. increasing number of cultural Fund in 2013 were for the exhi- prizes. The “Kluiskraker” replaced

An episode of the TV programme “Sterren op het Doek” with Gerdi Verbeet, former speaker of the Dutch House of Commons, in the Rijksmuseum. The BankGiro Lottery raffled a fully restored Porsche. 44 Internet and social media Twitter, LinkedIn, Facebook and text messaging have become regular communication channels for the lottery. The website is an important means of informing members about the lottery, our activities and the charities. The social media enable interaction with players. Co-operation In co-operation with our beneficiaries, we ran special campaigns for their visitors. These people are Windmill “De Vriendschap” in interested in culture and might Veenendaal was one of mills therefore like to take part in the that could be visited during the Netherlands’ culture lottery – the “BankGiro Loterij Molendagen”. BankGiro Lottery. In June, for example, there there was the first “Fotoweek” was a special campaign for the Ambassador Ilse DeLange and Racoon performed in the five special (Photo Week) in which the Rijksmuseum’s project “Alle kin- BankGiro Lottery Concerts. whole of the Netherlands turned deren naar de Nachtwacht” (All its attention to photography. children to the Night Watch). group or community. The prize “Fotoweek” is an initiative Children were taken to the Publicity of €100,000 went to the Jewish of Foam and the Nederlands museum in the Rijksmuseum Bus From April to October inclusive, Historical Museum. Fotomuseum and was supported to view Rembrandt’s masterpiece. there were more than thirty pro- From 20 to the 29 September 2013 by our extra contribution. vincial and regional BankGiro Lottery “Molendagen” (Windmill Days). These were organised by BankGiro Lottery Ambassadors the Dutch Windmill Association and provided the public with an opportunity to take a close look at the windmills. The same association also organised the BankGiro Lottery Windmill Prize – an annual public prize to which we contributed €50,000. Another initiative that got a lot of publicity was the Museum Prize. This is a collaborative effort between the lottery, the Prince Albert Verlinde, Henk van Os, Harmen Siezen, Ilse DeLange, Bernhard Cultural Fund and the musical and theatre pro- former director of the former newsreader: singer: Dutch Museum Association. The ducer and TV presenter: Rijksmuseum: “I’m happy to make an effort “I’m a passionate ambassa- “What I like about the “It’s important to preserve our to recruit as many members dor of the BankGiro Lottery BankGiro Lottery Museum Prize BankGiro Lottery is that it cultural heritage, because that as possible for the BankGiro because I’m totally in favour 2013 was for the museum that was makes Dutch culture better tells us who we are.” Lottery because culture in the of getting more people to most successful in appealing to a known.” Netherlands deserves to be enjoy culture.” preserved.” 45 FriendsLottery Consolidated statement of income and expenditure for 2013 (in 1,000 euros)

2013 2012 € % € % Income FriendsLottery 97,488 11.8% 96,493 12.0% Dutch Postcode Lottery and BankGiro Lottery 730,175 88.2% 709,839 88.0% 827,663 100.0% 806,332 100.0%

Transaction between group companies -1,570 -0.2% -2,194 -0.3% Net income 826,093 99.8% 804,138 99.7%

Contribution to benefi ciaries Contribution to FriendsLottery 48,744 50.0% 48,247 50.0% Contribution to Dutch Postcode Lottery and BankGiro Lottery 365,088 50.0% 354,920 50.0% 413,831 50.0% 403,166 50.0%

Distribution to players in FriendsLottery Prizes and gifts 72,597 74.5% 52,166 54.1% Discounts received on prizes in kind and gifts -47,233 -48.5% -27,725 -28.7% 25,365 26.0% 24,441 25.4%

Distribution to players in Dutch Postcode Lottery and BankGiro Lottery Prizes and gifts 327,210 44.8% 315,689 44.5% Charity prizes 5,277 0.7% 3,833 0.5% Discounts received on prizes in kind and gifts -100,027 -13.7% -94,974 -13.4% 232,460 31.8% 224,549 31.6%

Charity prizes included in the contribution to benefi ciaries -4,666 -0.6% -3,000 -0.4% Gambling Tax refund (2007-2011) -2,194 -0.3% - 0.0% Transaction between group companies -1,570 -0.2% -2,194 -0.3% -8,430 -1.1% -5,194 -0.7%

Expenses Marketing and organisation expenses 161,782 19.5% 156,851 19.5% Financial income (-) and expenses 724 0.1% -165 -0.0% Corporation tax 149 0.0% 460 0.1%

Result after corporation tax 213 0.0% 30 0.0%

46 Many charities...

The FriendsLottery (VriendenLoterij) was set up to raise funds for charitable organisations working in the fields of health and well- being in the Netherlands. The lottery has been doing this for 24 years. In 2013, the lottery contributed €48.7 Million to charities. Distribution of the contributions FriendsLottery players can choose for themselves which organisation they want to support. For each lottery ticket sold, 50% of the ticket

Together with enthusiastic children, Paralympic tennis champion Esther Vergeer launches sport clinics at schools for disabled children. price goes to the chosen organisa- In March, seventeen children with tion. Well-being diabetes received special football About 3,200 clubs and asso- For ten years, she was unbeatable training at Ajax, the Dutch foot- ciations take part in this, rang- and her impressive string of con- ball champions. The Bas van de ing from small associations with secutive victories stopped at 470. Goor Foundation of former vol- only a couple of tickets, to very On 12 February, Esther Vergeer leyball international Bas van de big ones. Such as Stichting Het bade farewell to a top sporting Goor gave them an opportunity Vergeten Kind (The Forgotten career that had brought her seven to train at this prestigious club. Child Foundation) that received gold medals in the Paralympic Former footballers and current more than €136,000 for improving Games. The wheelchair tennis- Ajax trainers Frank and Ronald de the living conditions of children player decided to focus on her Boer and Kenneth Perez person- in reception centres. Half of the Foundation that provides sporting ally led the various exercises. They Manager of the Dutch national players play for a cause that they opportunities for children with a were so impressed with one of the football team Louis van Gaal is an choose themselves; the other half disability throughout the world. participants that he’s been allowed ambassador for Spieren voor Spieren support regular beneficiaries of the This provides them with a better to train once with an Ajax youth (Muscles for Muscles) that funds lottery, promoting health and well- position in society. In November, team. research into muscular diseases in being. Some of the organisations Esther launched a series of 30 children. supported by the lottery are listed sport clinics at schools for disabled below. children. 47 breast cancer. The Pink Ribbon organisation is doing something Heroes about that. The foundation sup- Footballers from the Dutch pre- ports scientific research and mier division are using their finances psycho-social and social fame in the interests of health projects to improve patient care. and well-being in society. One October saw the launch of the example is the record interna- Robbin app, based on the princi- tional player and Champions ples of mental fitness. The app is League winner Edwin van der financed by Pink Ribbon and is a Sar. Under the slogan ‘Never ever valuable addition to the arsenal of give up’, Edwin van der Sar and psycho-social support for breast his wife Annemarie have estab- cancer patients. lished a foundation for people Living with a kidney disease is with brain damage. The founda- mentally and physically taxing. tion stimulates this group to take Actually dialysis is about survival exercise during rehabilitation and rather than living. Transplantation afterwards. The Hersenstichting is the best treatment but the (Brain Foundation), the Edwin waiting list is too long. The van der Sar Foundation, Fit!vak In autumn, we introduced “VriendenFonds” (FriendsFund) – a fund that Nierstichting (Kidney Foundation) and Sportgeneeskunde Nederland enables our beneficiaries to fulfil the special wishes of deserving people. does its utmost to ensure that launched the initiative with Meet kidney patients not only survive me @ the Gym as a national pro- clinic, cancer patients can receive but have a real life. In June, the ject to make sports centres acces- Health a fast diagnosis – often within 48 Foundation announced that they sible to people with a brain injury. No fewer than 120,000 players of hours – and a made-to-measure are working on a worldwide break- This project was funded through a the FriendsLottery have played treatment plan. One in eight through with a portable artificial donation from the FriendsLottery. for the VUmc Cancer Center in women in the Netherlands gets kidney. Amsterdam since 2007. In 2011, this enabled the opening of the fast-diagnosis outpatients’ clinic – a state-of-the-art diagnosis and treatment centre. In this unique

The “Longfonds” (Lung Fund) is Edwin and Annemarie van der Sar open the rehabilitation centre at the VUmc hospital in Amsterdam. experimenting with measuring air quality using a smartphone. You will find an overview of all charities in the back of this annual report. See www.vriendenloterij.nl for a description of all charities. 48 Every player counts

At the end of 2013, the FriendsLottery had 526,109 players with a total of 1,227,491 tickets. It contributed a minimum of 50% of its revenue to charitable organisations working on health and well-being.

The FriendsLottery also enables members to decide for themselves which charities they want to play for. Apart from national charities, our members also frequently play for clubs and associations in their own neighbourhoods; organisations for which they have a soft spot or in which they have or feel an interest and that they want to support financially. For example, because their child is a member of the club or because they use that community centre. This ensures extra involvement on the part of members. Ambassador Gerard Joling thrills the winners of €1 Million with a super-sized cheque. Members of the FriendsLottery play using their mobile phone number. So they always have their Television ticket with them and can check Exposure on television is impor- their winnings whenever and tant for the FriendsLottery and wherever they want by mobile. its beneficiaries. In 2013 too, the FriendsLottery lent its name to the game show “Lingo”. Every Prizes weekday at around dinnertime, Every week, there are big money this show is watched by an average prizes to be won, rising to of 800,000 people and has been a €100,000. And once a year there’s success for many years. September a star prize of €1 Million. saw the broadcast of the 5,000th As well as money prizes, the lot- edition. In the programme tery awards thousands of prizes in “FriendsLottery: The Winners”, kind, such as cars, scooters, flat- presenter Rick Brandsteder and screen TVs, travel vouchers, iPads our ambassadors presented the and bicycles. In 2013, we gave week’s star prize every Sunday. away gastronomic holidays, din- The programme “Koffietijd” Ambassador Lucille Werner (centre) presented the 5,000th edition of the TV ner vouchers, skiing holidays and (Coffee time) is broadcast every programme “Lingo”. hotel and musical packages. weekday and Saturdays and is now 49 ticket sales by facilitating things like phone campaigns. The clubs sell as many tickets as they can for a number of weeks, after which the clubs that have sold the most tickets in each week get a money prize. Publicity Prize-winners and charitable organisations regularly get local, regional and national media attention. For example, there’s the Sportiviteitsprijs, an initiative of VU Connected and the FriendsLottery. We use the prize to reward sports initiatives that contribute to more sportsman- ship in the Netherlands. The winners receive €10,000 and €5,000 respectively. On International Volunteer Day, 7 December, Martin van Rijn, the Secretary of State and minister Ronald Plasterk, presented the Meer dan Handen (More than Hands) Awards. The The water polo club UZSC in Utrecht sold the most tickets during the national phone-in weeks in the spring, receiv- FriendsLottery made three con- ing €5,000 for the club. tributions of €5,000 and two of €2,500 available for this. the most popular morning show commercial partners to show their in the Netherlands. The broadcasts social engagement. Internet provide the charitable organisations with a platform for their and social media work. Clubs Internet and social media have and associations become permanent channels of communication for the lottery. The The FriendsLottery concept Campaigns website is an important way of In the campaign “Heel Nederland appeals to more and more informing members about the lot- speelt mee” (The entire clubs and organisations in the tery, its activities and the charities, Netherlands is playing with you) Netherlands. At the end of 2013 while social media enable interac- our new ambassador, the very there were about 3,200 affi li- tion with the participants. popular Dutch singer Gerard ated organisations. These clubs Joling, used a helicopter to appeal and organisations sell tickets for to everyone to take part. Every their own club. Players of the Committed to sport new member received a campaign FriendsLottery can always play for The FriendsLottery is strongly prize and could play for free for a a cause they choose themselves committed to sport as a way of In the September recruitment cam- month. and every non-profi t institution achieving health and well-being. paign, ambassador Gerard Joling We increasingly run joint cam- can benefi t. 50% of the stake goes We unite with professional sport- appealed to the Netherlands to play, paigns with benefi ciaries and straight to the club’s own account. teams to emphasize the impor- and maybe win €1Million. other partners. These enable our The FriendsLottery stimulates tance of sport and other club-

50 related activities. For this reason, the lottery is a social partner of Dutch premier division football. This generates recognition and attention to sport as a way of achieving health and well-being, particularly for young people. The lottery is visible in Dutch stadiums at all premier division matches and on TV broadcasts showing high- lights of the matches. To promote sport as a way of achieving health and well-being, we have run a number of campaigns together with the clubs. The intention of the “More than Football Week” has been to use all sorts of campaigns to stimulate clubs and volunteers to set up new initiatives.

The “Vriendenseats” (Friends Seats) in the stadium of national champions Ajax was one of the special prizes in 2013.

Giovanni van Dirk Kuyt, Edwin FriendsLottery Bronckhorst, former Feyenoord van der Sar, former football and Liverpool former goalkeeper Ambassadors player for Arsenal, footballer (now for Ajax, Juventus The FriendsLottery has a strong Feyenoord and FC Fenerbahçe): and Manchester team of ambassadors who Barcelona: “I’d like to thank United: “Together we create all members of the “We’re very happy spread the word about the impor- opportunities that FriendsLottery for with the support tance of the lottery and the good allow children in their support for we get from the work of its beneficiaries. sports clubs to face the future with prom- charities like my Dirk Kuyt Foundation FriendsLottery. Because of that, we can ise. They’ve deserved that, because all and others that focus on health and well- give people with an acquired brain dis- children deserve that.” being. After all, you don’t win without order the exercise that they need so very top scorers.” much.”

Richard Krajicek, Esther Vergeer, Gerard Joling, Lucille Werner, Wimbledon tennis former wheel- singer and TV pre- presenter of the champion 1996: chair tennis senter: popular Dutch “When injuries star and 7-times “The charities game show Lingo: meant that I had to Paralympic cham- supported by the “Disabled people bid farewell to pro- pion: FriendsLottery should also dare to fessional tennis, I “Being and staying appeal to me. take the initiative felt how awful it is healthy is some- Together, lottery themselves. Success when you can’t do thing that you have members support in society depends things that you want to do. I’ve increas- to work at every day and I’m happy to tens of organisations and thousands of first and foremost on your own attitude. ingly come to realise how important the make my contribution to that. That’s clubs and associations that are commit- Thanks to the FriendsLottery, the Lucille support of the FriendsLottery is. They why the work of the FriendsLottery is so ted to health and well-being.” Werner Foundation can show that in all often make the impossible come true, important. And as many people as pos- our media and television productions!” particularly for children, who need it sible should know that.” most.” 51 CHAPTER 7 Our structure Novamedia Executive Board

A growing total of 802 people work for Novamedia/ Postcode Lotteries. The majority work in the customer service teams that provide direct contact with members. The structure of each lottery organisation varies from country to country, depending on the size of the organisation and on the lottery licences. Boudewijn Poelmann Sigrid van Aken Ruud Esser

that raise funds and awareness of Directors: Sandor Brouwer Novamedia organisations working for people (Business Development Director), Management The three Postcode Lotteries were and planet. Simone van Bijsterveldt (Finance The Executive Board of the set up by Novamedia, a Dutch Novamedia also uses its media Director), Martijn van Klaveren Dutch Holding Nationale Goede company based in Amsterdam. know-how and expertise to pro- (Communications Director) and Doelen Loterijen N.V. consists of Novamedia was established in mote a society with well-informed Virginie Kuijer (HR Director). Boudewijn Poelmann, Sigrid van 1983 to implement innovative, citizens. This is furthered Aken and Ruud Esser. Marieke commercial marketing techniques through its publishing subsidi- van Schaik, Imme Rog and Michiel on behalf of local and international ary Uitgeverij Nieuw Amsterdam/ Verboven are the Managing Dutch lotteries Directors of the Dutch Postcode charities. In 1989, this led to the Wereldbibliotheek and the ECI The Dutch Postcode Lottery, the launch of Novamedia’s first lottery: book club and web shop. 80 per Lottery, the BankGiro Lottery and FriendsLottery and the BankGiro the FriendsLottery. the Dutch Postcode Lottery in the cent of the shares of Novamedia Lottery are part of Holding Netherlands. is now owned by the independ- The joint organisation of the three Nationale Goede Doelen Loterijen Dutch lotteries employs a total of In 1998, the FriendsLottery joined ent Novamedia Foundation Trust. N.V. the Dutch Charity Lotteries, fol- The Executive Board consists of 479 people. lowed by the BankGiro Lottery Boudewijn Poelmann (CEO), in 2002. The Postcode Lotteries Ruud Esser (CFO) and Sigrid van Supervisory Board External auditing in Great Britain and Sweden were Aken (COO). The Board is sup- The Supervisory Board of Holding The lottery licences required in launched in 2005. ported by a team of Company Nationale Goede Doelen Loterijen order to legally hold a lottery in Novamedia is the owner of the Directors: Annemiek Hoogenboom N.V. supervises the management of the Netherlands are issued by the Postcode Lottery format and (Director Great Britain), the holding company and entrusts Dutch Gambling Authority. The brand. It receives licence fees and Jan Oostrom (IT Director), Eva to it the day-to-day running of Ministry of Justice and Security management fees from the lotter- Struving (International and the Dutch Charity Lotteries. The and the Dutch Gambling Authority ies. Novamedia is a marketing and Charity Director) and Harold Board’s responsibilities include supervise compliance with the Act media company with a social mis- Zwaal (Commercial Director). supervising the use of the licences on Games of Chance and the lot- sion. It organises charity lotteries There is also a team of Functional granted to Nationale Postcode tery licences. The financial figures Loterij N.V., VriendenLoterij N.V. are audited by auditors from PwC. Company Directors and BankGiro Loterij N.V. by the Computer experts from PwC and government. NMi Certin audit the mechanical, electrical and electronic processes used in playing the lottery, estab- lishing the prizes and determining the winners. The civil-law solicitor Mr J.P. van Harseler of Amsterdam supervises all draws by the three See lotteries. The CSR programme is www.novamedia.com audited by PwC. Harold Zwaal Jan Oostrom Eva Struving 52 at 80 George Street to bring more People’s telemarketing in house. Postcode External auditing Lottery The draws are supervised by In Great Britain, Novamedia B.V. an independent solicitor from established Postcode Lottery Ltd Thorntons Solicitors, in accord- and continues to direct its opera- ance with the Gambling Act 2005. tions. People’s Postcode Lottery The draw engine is NMi certified. operates a number of society lot- PwC performs the annual IT audit. teries on behalf of charitable trusts. Financial auditing of the Postcode It is regulated by the Gambling Lottery Ltd is carried out by The Commission under licences 829- Gallaghers Partnership LLP. The N-102511-007 and 829-R-102513- CSR programme is audited by 007, dated 6 November 2012. PwC. The Members Service department of People’s Postcode Lottery got new People’s Postcode Lottery holds accommodation. an External Lottery Manager (ELM) licence that enables the Swedish The Board Management lottery to operate the draws on Postcode The Board of the Association is Niclas Kjellström-Matseke is behalf of the trusts. Personal lot- composed of leading representa- the CEO of Novamedia Svenska tery management licences have Lottery tives from society and consists PostkodLotteriet AB and the been awarded to the Directors, the Lottery Manager appointed by The Swedish Postcode Association of six members and the Lottery Head of Finance, the IT Director, the Swedish Gambling Authority. has been licensed to hold a lot- Manager as an adjunct member. the Country Director and the These two roles combine the com- tery in Sweden. Beneficiaries of Based on proposals from the Managing Director. mercial concept of the business the lottery are members of this Charity Department, the Board with the idea of generating money association. Novamedia Svenska decides on the addition of new for charity organisations through Management PostkodLotteriet AB operates the beneficiaries as well as how pro- the lottery. The Swedish Gambling People’s Postcode Lottery has two Swedish Postcode Lottery on the ceeds are to be distributed between Authority, which grants the lottery offices in Great Britain, located basis of a contract concluded with the beneficiaries. licence, collaborates closely with in Edinburgh, as of 2014. The the Swedish Postcode Association. Novamedia Svenska the Lottery Manager and super- Directors of Postcode Lottery This contract is approved by the PostkodLotteriet AB has run the vises the lottery. Ltd are Boudewijn Poelmann Swedish Gambling Authority. Swedish Postcode Lottery since and Ruud Esser. Annemiek 2005. It is based in Stockholm Hoogenboom is the Country and grew to 205 employees in External auditing 2013. The members of the Board Director and Jo Bucci is the PwC audits Novamedia Svenska of Directors are Boudewijn Managing Director. At the end of PostkodLotteriet AB (the opera- Poelmann, Ruud Esser and Eva 2013, the lottery employed over tor); KPMG does this for the Struving. 90 people. In early 2014, 50 new Swedish Postcode Association (and staff moved into the new premises Lottery Managing Directors the lottery).

Dutch Charity Lotteries People’s Postcode Lottery Swedish Postcode Lottery

Marieke van Schaik Imme Rog Michiel Verboven Annemiek Hoogenboom Jo Bucci Niclas Kjellström-Matseke 53 CHAPTER 8 Corporate Social Responsibility

Novamedia/Postcode Lotteries is a socially driven organisation. We want to make the world better. The money that we provide to help our beneficiaries contribute to a better world is earned by operating charity lotteries. However, we need to practice what we preach: it is our goal to stimulate what is best for the planet and its people all over the world, so we have to set the right example.

Planet First! In 2009, the lotteries in the Netherlands, Sweden and Great Britain adopted a firm stance towards CSR. Together with the Institute for Sustainable Innovation & Development (INSID) we formalised a sustain- Some of the team in Great Britain making sandwiches for the homeless for our annual team day. ability vision called ‘Planet First!’. This ‘Planet First!’ vision shaped beyond our own organisation, working environment. For exam- Code of conduct with the beneficiaries receiving ple, for the last few years we have our CSR strategy. Furthermore, we Novamedia/Postcode Lotteries our contributions and winners used FSC (Forest Stewardship considered the sustainability issues started implementing the code of receiving their prizes. The themes Council)-certified paper as much important to our main stakehold- conduct for suppliers. The first of Planet and People focus mainly as possible. Today, 89% of the ers at that time: participants, ben- step was to ask all our main sup- on our own internal organisation, paper used by the Dutch lotteries eficiaries, employees, government pliers to commit themselves to our while the themes of Openness and is FSC-certified and/or is recy- and political parties. This was code. At the end of 2013, 204 of Fair and Real Cost Pricing focus cled. In Sweden, this is 92% and achieved by carrying out a mate- our 806 significant suppliers had on maximising our positive social in Great Britain it is 99.8%. Other rial issue analysis that led to the committed themselves to the code impact. certifications are also used. For following relevant CSR themes: (25.3%). example, the coffee and tea have Fair and Real Cost Pricing, Planet, We also initiated an in-house dia- Fairtrade certification and meals People and Openness. logue on prizes that are sustainable Fair and are organic where possible. Our CSR strategy and selection and will keep our customers on of themes are based on the belief real cost pricing board. that we need to start by setting This concerns what the actual cost the right example within our own of a product is and whether a fair organisation. However, we do price has been paid for it. It also realise that our social impact lies includes the cost of pollution and

54 Planet being carried out on the possibili- increased the amount of energy vided everything we were looking ties of doing this for the lotteries sourced from the home country to for. In the interests of our future, the in the Netherlands. 46% and Novamedia remained at For sustainability purposes, we earth needs to become our prior- We have set ourselves the target 25%. insisted on inhabiting an empty ity again. Only if we adequately of using 100% renewable energy. By 2015, we want to sustain- building instead of building a new protect the environment, use our This target has already been met ably source 20% of our energy in office. Our new and spacious office natural resources sustainably and by Novamedia. The Dutch Charity ownership. Only for the Swedish provides us with a chance to make share these resources fairly, can we Lotteries use 78% renewable Postcode Lottery does this target a new start, in which we can apply create a solid basis for real pros- energy and in Sweden this is 84%. not apply as they are dependent on our values. The building will be perity. their landlord for their energy sup- completely stripped on the inside Having as little negative impact on All our entities have set themselves ply. We will research the possibili- and equipped with sustainable fea- the environment as possible and the target of sourcing 100% of ties of reaching this target in the tures. Furthermore, as this build- even creating a positive impact are their energy from the home coun- coming years. ing is much more spacious than criteria for our own operations. try by 2015. Both the Swedish and our current office, we will be able Two sustainability themes focus on People’s Postcode Lottery met this to incorporate our social mission. reducing the negative impact on New office target in 2012 and 2013. In the the environment: In December 2013 the Dutch Netherlands, this is more difficult 1. Carbon footprint; Charity Lotteries acquired a new to achieve. The gas supply in the 2. Energy dependency and local head office. On the outskirts of Netherlands is not guaranteed to sourcing of renewable energy. Amsterdam’s main business dis- be from the home country. The trict, the Zuidas, we found an Carbon footprint Dutch Charity Lotteries have empty office building that pro- In 2013, our overall emissions of

CO2 per FTE (full-time equivalent) fell by 12% despite the growth of the organisations. The reduction was highest in Sweden with 32%. The Dutch lotteries now have five electric cars. We have set ourselves the target of fully compensating all our remaining CO2 emissions. This target was met in 2013 by the Dutch Charity Lotteries and the Swedish Postcode Lottery. In Sweden, we are even climate neutral according to GHG Corporate Value Chain Standard (Scope 3). Energy dependency and local sourcing of renewable energy In the long term, energy independence will form the basis of a completely renewable energy supply. In striving towards this, we are currently focusing on purchasing ‘green’ electricity produced locally. The final aim is to produce our own renewable energy. Research is We also focus on sustainability in our prizes, as in the case of these ‘Postkodlotteriet’ bicycles in Sweden.

55 Staff engagement All our entities are considered to be a Great Place to Work®. Although we are pleased with the results, we consider it important to maintain employee satisfaction. In May 2013, 322 employees and 46 teams from all our lotteries signed up for the Global Corporate Challenge (GCC). GCC is meant to stimulate easy physical exercise in the work place: all you have to do is simply count your steps. People’s Postcode Lottery was even awarded the title ‘World’s Most Active Organisation 2013’ in the Advertising Media and Entertainment category. They managed a massive 443,266,730 steps in 16 weeks. In all lotteries, our employees carried out voluntary work in working hours. Towards the end of the year, the employees of People’s Here the team of the lottery in Great Britain enjoy their Christmas Breakfast together. Postcode Lottery joined forces with a local social business to People Much of this concerns in-company at external training institutes. make and deliver sandwiches to training programmes that we The total investment in training the capital’s homeless. Employees Only with an engaged, well- organise ourselves. The rest of the and development increased by of the Dutch Charity Lotteries developed and diverse group of education budget is intended for 8.8%. took a group of elderly people employees are we able to work training employees or departments towards our mission and create a better world. Our core values, ‘courageous’, ‘sustainable’, ‘sharing’ and ‘fun’ are fundamental to good employment. Three items are central to this. Training and development We constantly work on the profes- sionalism and development of our employees. For this reason, the training programmes are not only geared to occupational development, but also to raising social awareness, personal effectiveness and growth. Every year, we make substantial investments in education and training our employees. The Dutch lotteries have several electric and hybrid cars. 56 for a day out at the beach. They pushed them around in special beach wheelchairs, made sure that nothing was lacking, and gave them an unforgettable day. Diversity The Charity Lotteries aim to reflect society in the Netherlands, Sweden and Great Britain in terms of diversity of management and employees. Where possible, we try to recruit people who are far-removed from the job market. To achieve this, there is also an active policy to reach employees from every stratum of society. The total number of FTEs in our entire organisation grew by 8% (2012: 565.7 FTEs and in 2013: 609.2). We consider that the balance between men and women in our entire workforce is good: 55.6% of our staff is female. The balance between men and women For years, the Christmas Breakfast has been a popular tradition for employees of the Dutch lotteries. in the management team improved with the introduction of two new Openness way is the Charity Lotteries’ mis- The measures that we have taken female management team mem- sion. For us, Corporate Social in the Netherlands have resulted The basic principles for organising bers. Responsibility also means ensur- in a further drop in the num- a responsible lottery are reliabil- ing responsible gaming and being ber of complaints upheld by the ity, accessibility and transparency. transparent. We aim to be trans- Advertising Code Commission Raising funds in a sustainable parent in the way we communi- from five to four. One complaint cate, about our internal organisa- was entirely upheld and the other tion and on how the revenues are three only partially upheld. spent. By communicating clearly with the participants, we try to limit the number of queries to zero. Responsible gaming Both in Sweden and in Great With more than 5 million partici- Britain we received one complaint, pants and total revenue of almost neither of which was upheld. €1.2 Billion, we have a big respon- At the end of 2013, the customer sibility towards both participants experience team of the People’s and charities alike. Responsible Postcode Lottery was awarded an gaming entails organising a fair accreditation by the Institute of and honest lottery so that par- Customer Experience. ticipants are well informed, enjoy taking part and are happy with the way we raise funds for charities. It is always up to the participant The winning Dutch team in the Global Corporate Challenge: they took the whether he or she takes part in the most steps in a period of 16 weeks. lottery. 57 proportion of that money goes law solicitor. The lotteries are also Transparency to charity (in 2013, 50% for the closely monitored by external The Charity Lotteries receive over Dutch lotteries, about 25.5% for supervisors in other areas. During €1.2 Billion in revenues each year. the British lottery and 35% for the the reporting year, there were no This money comes from partici- Swedish lottery). signifi cant issues with the draws pants who have the chance to win or with the payments to partici- fantastic prizes. They can also pants and benefi ciaries. This was take pride in the fact that a large Integrity and confi rmed for all countries by compliance with the auditors. Incidents in the draw process were promptly legislation identifi ed and effectively and regulations analysed and resolved. We All of our processes, particularly want to continue this the draws, must be honest and high standard in the The detailed Planet First! comply with current legislation. future. The Dutch Postcode Lottery provides per- report 2013 is available on the website: Therefore each draw is carried out sonal guidance for winners of the big money www.novamedia.com under the supervision of a civil- prizes, and also publishes a book of tips.

Ripple of Hope Award

In December 2013, the Swedish Postcode Lottery received The Ripple of Hope Award in New York. It was the fi rst time that a Swedish organisation has received this award. The Ripple of Hope Award is presented by the Robert F. Kennedy Center for Justice and Human Rights.

This award acknowledged th Swedish Postcode Lottery’s dedica- tion to social work, especially its big contribution to charitable causes.

The Robert F. Kennedy Ripple of Hope Award lauds leaders of the international business, entertainment, and activist communities who demonstrate commitment to social change.

Previous honourees include President Bill Clinton, Archbishop Desmond Tutu, Bono, George Clooney and Vice President Al Gore.

Niclas Matseke (left) accepts an award onstage with Kerry Kennedy, Ethel Kennedy and Jan Eliasson at Robert F. Kennedy Center For Justice And Human Rights at the 2013 Ripple Of Hope Awards Dinner.

58 CHAPTER 9 Where the millions go Lottery contributions to benefi ciaries – in millions of euros To To 2013 2013 2013 2013 inclusive inclusive Postcode Care Trust: 1.9 4.4 People’s Postcode Lottery Children 1ST Children North East Great Britain Daisy Chain Dementia Adventure People’s Postcode Trust 1.9 9.7 Depaul UK Magic Breakfast Postcode Green Trust: 1.8 4.2 Missing People Canal and River Trust Whizz-kidz Friends of the Earth Scotland Kew Foundation Northumberland Wildlife Trust Swedish Postcode Lottery Royal Botanic Garden Edinburgh Scottish Wildlife Trust Sweden Wildlife Trusts Wales Alzheimer Foundation 0.8 3.9 Woodland Trust Scotland Amnesty International 1.5 7.1 WWF Scotland Children’s Rights in Society (BRIS) 2.1 11.5 Yorkshire Wildlife Trust Civil Rights Defenders 0.8 0.8 Yorkshire Dales Millennium Trust Clinton Foundation 2.3 2.3 Culture Foundation of the SPL 12.7 49.0 Postcode Culture Trust: 1.8 3.6 Diakonia 1.2 3.5 Mac Birmingham ECPAT Sweden 0.6 1.8 National Galleries of Scotland Erik Development Partner 0.9 3.8 National Museums Scotland Foundation Nordens Ark 0.8 2.8 National Museum Wales Friends 0.8 3.2 National Trust Friluftsfrämjandet 0.8 2.8 Science Museum Group Fryshuset 1.2 1.2 Sistema Scotland Fub 0.6 1.6 Y&A at Dundee Greenpeace 2.5 11.6 Youth Music Hand in Hand 1.0 4.1 Hjärnfonden 0.6 0.6 Postcode Animal Trust: 0.7 0.7 Keep Sweden Tidy 0.6 0.6 Dogs Trust Kvinna till kvinna Foundation 1.0 3.0 Riding for the Disabled Association Médecins sans Frontières 3.4 17.3 Royal Zoological Society Scotland Mentor Sweden 0.6 0.6 MinStoraDag (My Big Day) 0.7 2.7 Postcode Global Trust: 2.1 2.1 Neuroförbundet (NHR - British Red Cross The Swedish Associations for PND) 0.8 3.2 The Clinton Foundation Operation Smile 0.6 0.6 Medecins Sans Frontiere Peace Parks Foundation Sweden 1.2 3.9 Ndlovu Care Group Plan Sweden 1.8 7.3 Opportunity International Save the Children Sweden 6.1 40.6 War Child SOS Children’s Villages 2.7 12.8 WaterAid Star for Life 1.2 3.4 Swedish Rheumatism Association 0.8 3.4 Postcode Heroes Trust: 1.9 1.9 Swedish Asthma and Allergy Association 0.8 3.2 Johan Cruyff Foundation Swedish Cancer Society 3.6 18.3 Ellen MacArthur Cancer Trust Swedish Childhood Cancer Foundation 5.7 37.5 Girlguiding Swedish Committee for Afghanistan 0.8 0.8 Maggie’s Cancer Caring Centres Swedish Guide and Scout Council 0.8 3.2 Tottenham Hotspur Foundation Swedish Heart-Lung Foundation 3.1 16.0 Swedish Postcode Foundation 12.7 70.8 59 Where the millions go Lottery contributions to beneficiaries – in millions of euros To To 2013 2013 2013 2013 inclusive inclusive Swedish Red Cross 3.8 19.3 BiD Network 0.5 5.6 Swedish Sea Rescue Society 3.0 16.1 BirdLife International Netherlands 4.1 35.9 Swedish Society for Nature Conservation 1.4 4.4 Carbon War Room 0.5 6.6 Tällberg Foundation 0.3 2.6 CARE Nederland 0.5 1.5 The City Missions 2.4 11.4 The Climate Group 0.9 7.8 The Hunger Project 0.6 1.6 Children’s Fund MAMAS 0.5 10.5 UNHCR 1.2 4.3 Circle Economy 1.0 1.0 UNICEF 2.7 12.8 Clean Clothes Campaign 0.5 0.5 Water Aid 0.6 1.7 Clinton Foundation 1.8 20.5 We Effect (Swedish Cooperative Centre (SCC)) 1.2 4.0 Cordaid Memisa / Cordaid People in Need 2.7 53.5 World Children’s Prize 0.6 0.6 dance4life 0.5 4.3 World Wide Fund for Nature 6.4 40.9 Defence for Children-ECPAT 0.5 2.5 Desmond & Leah Tutu Legacy Foundation 2.0 2.5 Special Projects 6.9 26.5 Doctors without Borders 13.5 300.7 Special Project: for a diverse DOEN Foundation 24.3 550.8 and tolerant Sweden 7.5 14.4 Dutch Caribbean Nature Alliance 0.5 3.0 Special Project. Innovation 6.2 6.2 Dutch Children’s Welfare Stamps Foundation 0.5 0.5 Extra Project Fund 3.5 6.2 Dutch Council for Refugees 9.0 243.1 Dutch Cultural Landscape Foundation 0.5 5.1 The Elders 0.5 2.0 Dutch Postcode Lottery European Climate Foundation 0.5 2.0 Fair Trade (Fair Trade Original, The Netherlands Max Havelaar Foundation, National Association 1%Club – Follow the Cheetah 0.5 0.5 of Fair Trade Shops) 1.9 5.6 AAP Foundation 0.5 6.6 Fairfood International 0.5 3.6 Aflatoun 0.5 2.0 Free Press Unlimited 0.7 13.7 African Parks Network 0.9 4.2 Friends of the Earth Nederland 3.3 29.1 Amnesty International 3.6 68.6 Gooi Nature Reserve 0.9 20.9 AMREF Flying Doctors 0.9 19.6 Greenpeace 2.3 55.0 ARK 2.8 18.3 Hivos 2.9 11.1 Association for Nature Preservation 14.0 340.0 Human Rights Watch 0.9 7.2 Humanitas 6.6 34.1 The Hunger Project 0.5 1.5 ICCO 2.8 7.9 IMC Weekendschool 0.5 3.0 IUCN National Committee of the Netherlands 0.9 18.6 IVN (Institute for Nature Education and Sustainability) 1.4 24.9 Johan Cruyff Foundation 3.8 8.2 Landschapsbeheer Nederland 2.3 41.5 Leprosy Foundation 1.4 24.2 Liliane Foundation 1.4 16.9 Foundation Nordens Mama Cash 0.9 5.1 Marine Stewardship Council 0.5 1.5 Ark gives endan- Médecins du Monde 0.5 2.5 gered animals like Naga Foundation 1.0 1.0 the lynx a future. Nature & Environment 1.8 36.0 The lynx is the The Nature and Environmental Federations 2.3 38.6 only feline native Neighbourhood Link 1.5 6.7 Netherlands Food Bank Foundation 0.5 1.5 to Sweden and the The Netherlands Red Cross 7.6 69.4 Nordic lands. NIIR Clingendael 0.5 0.5 60 To To 2013 2013 2013 2013 inclusive inclusive Oranje Fonds 20.0 127.6 Domplein Foundation 0.4 0.4 Oxfam Novib 13.5 332.7 Drents Museum 0.3 2.2 PAX 0.5 1.5 Dutch Windmill Association 0.4 6.7 Peace Parks Foundation 15.7 31.4 EYE 0.8 1.0 PharmAccess 0.5 1.0 Foam 0.3 3.2 Plan 4.7 45.0 Fort Pannerden 0.4 0.4 Prince Claus Fund 1.6 9.4 Frans Hals Museum 0.2 1.7 Rafa Nadal Foundation 0.5 0.5 Fries Museum 0.2 1.6 Refugee Foundation 5.8 54.4 Geert Groote House 0.3 0.3 Refugee Students Foundation 0.9 9.7 Gouda Museum 0.2 0.2 Resto VanHarte 0.5 2.5 Groninger Museum 0.3 2.4 Rewilding Europe 0.5 1.0 Hall of Art Rotterdam 0.3 1.9 Right To Play 0.5 2.0 Hendrick de Keyser, Historic Houses Rocky Mountain Institute 0.9 5.6 Association of The Netherlands 1.2 12.9 Rutgers WPF 0.9 10.9 Hermitage Amsterdam 0.3 16.1 Save the Children Nederland 0.9 11.8 Het Loo Palace 0.3 2.1 Sea Shepherd 0.9 6.3 Het Nieuwe Instituut 0.3 2.7 Simavi 3.0 19.0 Het Valkhof Museum 0.2 1.2 Skanfonds 10.0 75.8 Huis Doorn 0.5 0.5 Society for the Prevention of Cruelty to Animals 1.8 31.3 Huygens Museum Hofwijck 0.2 0.2 Solidaridad 4.3 10.6 Images at Sea Museum 0.2 1.7 SOS Children’s Villages 1.4 20.8 Jewish Historical Museum 0.2 3.9 Stichting de Vrolijkheid 0.5 4.4 Jopie Huisman Museum 0.3 0.3 STOP AIDS NOW! 1.4 30.4 Municipal Museum The Hague 0.5 4.3 Terre des Hommes 2.3 43.3 Museum Arnhem 0.2 0.8 The12Landscapes 11.3 218.4 Museum Catharijneconvent 0.2 0.4 UNHCR 1.4 18.6 Museum Of The Image 0.2 1.4 UNICEF 14.4 301.2 Museum of the Tropics 0.2 1.6 University for Peace 0.5 8.2 Museum Plus Bus 0.5 0.5 Urgenda Foundation 0.5 0.5 Museum Steam Tram Hoorn-Medemblik 0.7 1.9 UTZ Certified 0.5 2.0 Museumkaart Foundation 0.5 17.9 UWC The Netherlands - UWC Xperience 0.5 0.5 Musical Clock Museum 0.2 3.2 vfonds 5.3 10.4 National Maritime Museum 0.4 4.7 Wadden Sea Society 0.5 17.8 National Museum of Antiquities 0.2 1.5 Wakker Dier 0.5 0.5 National Museum of Ethnology 0.2 2.3 War Child 1.4 18.2 Naturalis Biodiversity Center 0.3 3.2 Wilde Ganzen 0.5 2.0 NEMO 1.2 1.6 WOMEN Inc. 0.5 1.5 Netherlands Institute of Sound & Image 0.3 3.0 World Food Programme 3.9 15.0 Netherlands Open Air Museum 0.6 7.3 World Press Photo 0.5 10.1 Netherlands Photography Museum 0.5 1.7 World Wide Fund for Nature 15.9 304.1

Special contributions 10.7 13,3 BankGiro Lottery

The Netherlands In February, the Akoesticum Foundation 0.6 0.6 Amsterdam Museum 0.2 2.2 Prince Claus BOEi 0.5 5.2 Fund received Boijmans Van Beuningen Museum 0.5 4.4 extensive press Bonnefanten Museum 0.2 1.6 coverage for Central Museum Utrecht 1.0 2.9 helping to save Cobra Museum 0.2 7.7 Concertgebouw 0.5 9.1 centuries-old De Fundatie Museum 0.2 1.2 manuscripts DOEN Foundation 4.5 41.5 from Timbuktu. 61 Where the millions go Lottery contributions to beneficiaries – in millions of euros To To 2013 2013 2013 2013 inclusive inclusive Noordbrabants Museum/Bosch 500 0.5 2.0 CliniClowns Foundation 0.4 4.5 Prins Bernhard Culture Fund 14.6 155.9 Diabetes Foundation 1.5 13.0 Railway Museum 0.3 2.0 Dirk Kuyt Foundation 0.1 0.3 Rembrandt Association 0.4 1.7 DOEN Foundation 3.0 67.4 Singer Laren 1.2 3.1 Dutch Arthritis Foundation 1.0 8.5 Slot Zuylen Castle 0.3 0.3 Dutch Burns Foundation 1.2 8.8 Stedelijk Museum Alkmaar 0.4 0.4 Dutch Cancer Society 2.0 13.4 Stedelijk Museum Amsterdam 0.2 0.4 Dutch Children’s Welfare Stamps Foundation 0.2 2.3 Teylers Museum 0.2 1.4 Dutch Elderly Fund 1.7 8.5 The 4 State Museums Dutch Epilepsy Fund 0.5 7.5 (Kröller-Müller Museum, Mauritshuis, Dutch Eye Foundation 0.3 1.6 Rijksmuseum, Van Gogh Museum) 9.3 113.3 Dutch Foundation for Children with Disabilities 0.3 3.0 The Anne Frank House 0.2 2.4 Dutch Heart Foundation 1.3 13.7 The New Church 1.0 2.5 Dutch Sunflower Society 1.0 5.3 TwentseWelle 0.2 1.0 Edwin van der Sar Foundation 0.5 0.6 Van Abbe Museum 0.8 2.0 Esther Vergeer Foundation 0.1 0.5 Van Gogh Museum 1.5 3.0 Fund for mentally disabled people 0.3 1.1 vfonds 3.5 78.5 Giovanni van Bronckhorst Foundation 0.1 0.3 Vijversburg Villa 0.3 0.3 Heppie Foundation 0.3 3.3 Zeeuws Museum 0.2 1.2 Humanitas 0.4 60.4 Zuiderzee Museum 0.6 4.4 Jantje Beton 1.1 13.4 Johan Cruyff Foundation 0.3 35.0 Special contributions 3.7 6.8 Kidney Foundation 1.0 9.5 Lucille Werner Foundation 0.3 1.0 Lung Fund 1.3 11.1 FriendsLottery Make-A-Wish Netherlands 0.4 4.3 Mental Health Foundation 0.8 7.9 The Netherlands More than Football Foundation 0.9 5.3 AIDS Foundation 1.4 14.6 MS Research Foundation 0.5 3.2 Alzheimer Netherlands 0.4 3.5 National Hearing Foundation 0.2 1.7 Association for Nature Preservation 0.2 0.3 National Monument Sint-Jan 0.2 3.1 Bas van de Goor Foundation 0.2 0.9 Netherlands Autism Society 0.6 1.4 BOSK (Association of Spastic Children’s Parents) 0.3 0.3 Pink Ribbon 0.9 3.3 Brain Foundation 1.1 9.5 Princess Beatrix Muscle Foundation 0.9 8.7 Children’s Support Fund 2.8 27.8 Rare Diseases Fund 0.3 0.6 Reading & Writing Foundation 0.2 1.0 Rehabilitation Foundation 1.4 9.2 Richard Krajicek Foundation 1.5 5.8 Royal Netherlands Tuberculosis Foundation 0.8 7.6 Ruud van Nistelrooy Academy 0.3 0.9 Scouting the Netherlands 0.2 1.4 Spieren voor Spieren Foundation 0.2 0.2 The Sports Foundation for People with Disabilities 0.4 5.1 FriendsLottery Stomach, Liver and Bowel Foundation 1.3 10.1 supports youth STOP AIDS NOW! 0.2 0.7 The Forgotten Child Foundation 0.1 0.3 training at The Netherlands Red Cross 0.5 6.2 Dutch premier Victim Support Fund 2.0 17.3 division football VUmc Cancer Center Amsterdam 2.1 26.7 clubs such as Youth Culture Fund 0.2 0.4 Feyenoord. Youth Sports Fund 0.2 0.8 Other beneficiaries 5.3 173.2 62 CHAPTER 10: Dreams for the future Every country is entitled to its Postcode Lottery Imagine every global citizen playing in a charity lottery. be raised if the citizens of all 193 countries on our planet played in Imagine enough money to ensure a better world for peo- such a charity lottery? A Postcode Lottery. ple and planet; a world in which all people, animals and Postcode Lotteries connect and reach out to the whole world. It’s a plants can live healthily, and are treated justly and with lottery that gives people a chance to have fun and share in creating respect. a better planet.

If all 27 EU countries had a charity lottery, 10 billion euros could be A Postcode Lottery in your country? raised for good causes. Imagine the amount of money that could Contact Eva Struving: +31 (0)20 664 09 78 [email protected] A dream. We are working to make this dream come true.

63 Credits

Publisher: (b.r): Sia Kambou/The Elders Nationale Postcode Loterij N.V. Page 35 (t.): Greenpeace/Nick Amsterdam Cobbing, (b.r): Birdphoto/Jankees Printing: Schwiebe Joh. Enschedé Amsterdam BV Page 36 (b.l.), 37 (b.), 50 (b.l.), Graphic design: 57 (b.): Gerard van Hees Woldberg&Wesseling dm, Eemnes Page 41 (t.): Boudewijn Smit Production: Fotografie Concern/Schoenmakers Page 45 (t.r.): Hans de Kroon Communicatie-projecten, Page 47 (t.): Mathilde Dusol Amsterdam Page 51 (t): PRO SHOTS, (photo Translation: Van der Sar): ANP KIPPA/ Tekst|Support, Amsterdam Toussaint Kluiters, (photo Joling): Nick van Omondt Page 7 (photos Branson, Clinton, Page 53 (photo Kjellström- Cruijff), 11, 33, 36 (2x), 37 (t.), Matseke): Magnus Sandberg 38, 39, 41 (b.), 43, 44, 45, 48 (t.l.), Page 54: Simon Williams 49 (t.), 51 (photos Van Brockhorst, Page 58 (b.): Getty Images/Stephen Krajicek, Vergeer, Werner), 52, 53 Lovekin (4x b.l.), 57: Roy Beusker Page 61: Gamma/Xavier Ross Page 6: AFP Photo/Leon Neal Page 62: John de Pater Page 7 (photo Gullit): ANP KIPPA/ Freek van Asperen, (photo Tutu): ANP/Ilan Godfrey Page 10, 30 (t.), 32 (b.): Studio Strandell Page 14 (t.l.): Rob McDougal, (b.r): Paul Whyeth Page 15 (b.l.): Mark Runnacles, Page 15 (b.r.), 21 (t.): Ian McLean Page 21 (b.): Jonny Back Photography Page 22 (b.r.): Phil Harris Page 23 (Attenborough): Atlantic Productions, (MacArthur): Paul Wyeth, (McCourt, Quinnell): Maverick Photo Agency Page 25 (t.r.): Marin von Krogh Page 26 (b.l.): Britt-Marie Klang/ World’s Children’s Prize © 2014, Nationale Postcode Page 27 (t.): BOSF 2012 Esbi Communication Loterij N.V., Amsterdam Hapsoro Adiwimarto, (b.) Victor An internationally oriented department for communications takes care Serbin of the group’s communication to stakeholders worldwide. Questions are Page 28 (t.): Oskar Allerby, handled by this team. They can be contacted by sending an e-mail to: (b.) Stefan Jerrevång This annual report is printed on Page 30 (b.): Gustav Mårtensson Martijn van Klaveren (The Netherlands), Communications Director recycled, CO2-neutral, FSC® Page 34 (b.l.): Dirkje Jansen, [email protected] manufactured paper.

64 CITYA.M. WORLD CHARITY INDEX 2013

WORLD’S TOP 20 DONORS 2013

Rank Organisation Country Founded Last year This year

4 Church Commissioners UK 1948 new entry £207.3m

5 William and Flora Hewlett Foundation USA 1967 £152.2m £185m

6 Andrew W. Mellon Foundation USA 1969 £149.9m £157.5m

7 John D and Catherine T. MacArthur Foundation USA 1978 £126.4m £144m

8 Gordon and Betty Moore Foundation USA 2000 £137.5m £135m

9 David and Lucile Packard Foundation USA 1964 £130.7m £131m

10 Knut and Alice Wallenberg Foundation Sweden 1917 £70.1m £120.8m

11 Volkswagen Stiftung Germany 1961 new entry £120m

12 The Kresge Foundation USA 1924 £93.7m £77m

13 The Leverhulme Trust UK 1925 £53m £73.7m

14 IKEA Foundation Sweden 1982 new entry £69m

15 Robert Bosch Foundation Germany 1964 £54.6m £58m

16 Children’s Investment Fund Foundation UK 2003 new entry £55.3m

17 The Wolfson Foundation UK 1955 new entry £49.6m

18 Garfield Weston Foundation UK 1958 £46.1m £46.5m

19 Conrad N. Hilton Foundation USA 1944 new entry £40m

20 Ford Foundation USA 1936 £254.7m £18.3m

Novamedia/Postcode Lotteries is the world’s second-largest private charity donor according to Free University of Amsterdam and British business-focused newspaper City A.M.

* The Netherlands, Sweden, Great Britain. Annual Report 2013 Annual Report Annual Report 2013 Novamedia/Postcode Lotteries

People’s Postcode Lottery Svenska PostkodLotteriet Nationale Postcode Loterij People’s Svenska PostkodLotteriet Postcode Nationale Postcode Lottery Loterij BankGiro VriendenLoterij

76 George Street Visiting address: Visiting address: Edinburgh Klarabergsviadukten 63 Van Eeghenstraat 70 EH2 3BU 111 64 Stockholm 1071 GK Amsterdam United Kingdom Sweden The Netherlands

Telephone 0046 - 8 - 562 488 00 Telephone 0031 - 20 - 673 24 46 Fax 0046 - 8 - 662 58 70 Fax 0031 - 20 - 573 75 55 E-mail [email protected] E-mail [email protected]