Annual Report 2015 Annual Report Annual Report 2015 Novamedia/Postcode Lotteries

People’s Postcode Lottery Svenska PostkodLotteriet Nationale Postcode Loterij People’s Svenska PostkodLotteriet Postcode Nationale Postcode Lottery Loterij BankGiro Loterij VriendenLoterij

76 George Street Visiting address: Visiting address: Edinburgh Klarabergsviadukten 63 Van Eeghenstraat 70 EH2 3BU 111 64 Stockholm 1071 GK Amsterdam United Kingdom Sweden The Netherlands

Telephone 0044 - 131 - 554 87 94 Postal address: Postal address: E-mail [email protected] P.O. Box 193 P.O. Box 75025 101 23 Stockholm 1070 AA Amsterdam www.postcodelottery.co.uk Sweden The Netherlands

Telephone 0046 - 8 - 509 270 00 Telephone 0031 - 20 - 673 24 46 Fax 0046 - 8 - 662 58 75 Fax 0031 - 20 - 675 38 66 E-mail [email protected] E-mail [email protected] www.postkodlotteriet.se www.postcodeloterij.nl

BankGiro Loterij VriendenLoterij Would you like to know more about the Postcode Lottery format? Visiting address: Visiting address: Van Eeghenstraat 70 Van Eeghenstraat 70 Then please contact: 1071 GK Amsterdam 1071 GK Amsterdam Novamedia The Netherlands The Netherlands Van Eeghenstraat 93-95 1071 EX Amsterdam Postal address: Postal address: The Netherlands P.O. Box 75969 P.O. Box 75092 1070 AZ Amsterdam 1070 AB Amsterdam Telephone 0031 - 20 - 664 09 78 The Netherlands The Netherlands Fax 0031 - 20 - 679 75 06 E-mail [email protected] Telephone 0031 - 20 – 573 74 74 Telephone 0031 - 20 – 573 75 07 Fax 0031 - 20 – 573 74 73 Fax 0031 - 20 – 470 31 48 www.novamedia.com E-mail [email protected] E-mail [email protected] www.bankgiroloterij.nl www.vriendenloterij.nl Annual Report 2015 Credits

Publisher: Page 25 (b.l.): Johanna Wulff, Novamedia/Postcode Lotteries Nationale Postcode Loterij N.V. Alzheimerfonden Amsterdam Page 26 (t.): Childhood Printing: Page 26 (b.l.): Keep Sweden Tidy Joh. Enschedé Amsterdam BV Page 26 (b.r.): SSRS, Making good citizenship fun Graphic design: Gunilla von Hall Woldberg&Wesseling dm with Page 27 (t.): Andrew McConnell the cooperation of Page 27 (b.l.), 61: UNICEF Wonderwerk (illustrations) Page 27 (b.r.): naturepi.com, Production: Steven Kazlowski, WWF De Schepper Campagnes with Page 28 (b.): Jonas Borg 6,171,813 players with the cooperation of Page 30 (t., b.l.): Oskar Allerby Concern/Schoenmakers Page 36 (b.l.): Adam van Santen Communicatie-projecten (text) Page 36 (b.r.), 45 (photo Borsato), and Carla Valentin (text) 51 (photo Kroes): 9,075,768 tickets by end 2015 Translation: Taalbureau IJ Nick van Ormondt Page 37 (b.), 39 (t.), 51 (t.l.): Cover, page 4, 10, 11 (photos Gerard van Hees Mandela, Blair, Clooney, Clinton, Page 42 (b.l.): Martin Hogeboom 16,939,128 prize winners Branson), 33, 34 (b.), 36 (t.), Page 43 (b.): Roger del Prado 37 (t.), 38 (t.), 39 (b.), 42 (b.r.), Page 44 (t.): Frank Karssing/ALF 43 (t.), 44 (b.), 45 (photos Page 45 (t.l.): Kamiel Koudijs 344 charities for ‘people’ and ‘planet’ worldwide De Lange, Janzen, Ten Brink), 49, Page 45 (t.r.): Van Gogh Museum 50 (t.r., b.l.), 51 (photos Vergeer, Page 45 (photo Verlinde): Moors), 54, 59 (t.l., t.r.): Stage Entertainment Roy Beusker Page 50 (t.l.): Pro Shots Revenue 2015: 1.5 Billion euros Page 5, 28 (t.), 29: Page 51 (t.r.): Pascal Fielmich Studio Stransdell Page 51 (photo Van de Goor): Page 11 (photo Tutu): ANP/Ilan Ronald Hoogendoorn, Godfrey, (photo Yunus): (photo Werner): Nico Kroon Contribution 2015: 613.0 Million euros Pontos Höök/PostkodLotteriet, Page 52: Rob McDougall (photo Gullit): ANP/KIPPA/ Page 56 (t.r.): Suzanne Cordes Freek van Asperen Page 57 (b.): Magnus Sandberg 1990-2015: 7.2 Billion euros for charities Page 23 (photo Brown): Brian Aris Page 25 (t.): James Darlington/ Skateistan

Mission © 2016, Nationale Postcode Communication Loterij N.V., Amsterdam Our internationally oriented department for communications takes care Organising lotteries to raise funds of the group’s communication to stakeholders worldwide. Questions are for charity organisations, handled by this team. They can be contacted by sending an e-mail to: This annual report is printed on to increase awareness for their work Martijn van Klaveren (The Netherlands), Communications Director recycled, CO2-neutral, FSC® and to support new initiatives. [email protected] manufactured paper. Contents

Chapter 1 Lotteries for a better world 2 Chapter 2 Our ve lotteries in gures for 2015 7 Chapter 3 Our goodwill ambassadors 11 Chapter 4 Great Britain: People’s Postcode Lottery 12 Chapter 5 Sweden: Swedish Postcode Lottery (Svenska PostkodLotteriet) 24 Chapter 6 The Netherlands:  Dutch Postcode Lottery (Nationale Postcode Loterij) 32  BankGiro Lottery (BankGiro Loterij) 40  FriendsLottery (VriendenLoterij) 46 Chapter 7 How we are organised 52 Chapter 8 Corporate Social Responsibility 55 Chapter 9 Postcode Lottery Green Challenge 59 Chapter 10 Where the Millions go 60

Cover The new international ambassador of the Postcode Lotteries, George Clooney, speaking at the 2016 ‘Goed Geld Gala’ of the Dutch Postcode Lottery as the guest of honour. His foundation, Not On Our Watch, is supported by the Dutch Postcode Lottery and the People’s Postcode Lottery.

1 CHAPTER 1 Lotteries for a better world

The mission of Novamedia/Postcode Lotteries is to achieve a better world for people and planet. As the owner of the Postcode Lottery format, Novamedia believes that the world bene ts from strong civil organi- feel courageous sations. To this end, Novamedia sets up charity lotteries globally to provide nancial support for organisations and b fun initiatives of an idealistic nature. Our funding is long-term and exible, allowing bene ciaries to use it where they like sharing consider it needed most. In addition, the lotteries provide a platform for increasing awareness for the work of their am sustainable bene ciaries. Lotteries each country. The unique lottery ticket number is based on the play- ICore values to support charities er’s postcode plus a three-digit per- The Dutch Postcode Lottery sonal number. The ticket is paid Right from the start, the employees of Novamedia/Postcode (Nationale Postcode Loterij) was monthly in advance and lucky Lotteries were inspired by four words. And these words, these val- launched in December, 1989 and neighbours win together when ues, continue to ensure that the heart of the Postcode Lotteries has grown phenomenally ever their postcode is drawn. Winning in Great Britain, Sweden and the Netherlands keeps beating since. By December, 2015, 2.8 mil- together means that an entire strongly. lion players were taking part with street or neighbourhood wins. 4.2 million lottery tickets. This concept makes the Postcode •Courageous Lottery the ﬁrst innovation in lot- We have the courage to act outside the established framework teries since the Lotto format was Following this success, People’s and come up with solutions that others have not yet tried. Postcode Lottery launched a pilot invented in Genua 400 years ago. in the North East of England in August 2005, before roll- Winning together •Fun ing out across Scotland in 2008 Players have fun and win great prizes, and we enjoy our work too! The idea of winning together is and England and Wales in 2010. Through the charitable organisations, we make people and planet strengthened by the giving side of People’s Postcode Lottery had happy with our support. the lotteries: the distribution of 1.4 million players with 1.5 mil- proceeds to charities. Although lion lottery tickets by December the player may not always win, the •Sharing 2015. charities always do. All Postcode Our winners share the prizes. Our bene ciaries share in the lot- Lotteries contribute a substantial teries’ net contributions, and they, in turn, share them with their The Svenksa Postcode Lottery percentage of ticket sales to chari- own bene ciaries. We share our knowledge and skills with each was launched in Sweden in Sep- ties. Altogether in 2015 over 600 other. And all of this is for the bene t of the planet that we share tember 2005 and 1 million play- million euro’s. Charities are free to together. ers participated with 1.8 million choose how they spend the money subscriptions by the Svenska Post- - allowing charities to use it in the kodLotteriet by the end of 2015. areas that need it the most. It is the •Sustainable lotteries’ ambition to be a reliable, We strive for sustainability in everything we do, from the way we Postcode long-term funding partner. act to the way we work. The principle of the lottery is sim- ple, attractive and the same for

2 Winning together in Scarborough, Great Britain.

TV game shows and special docu- We maintain the integrity of the Awareness mentaries feature the work of the Postcode Lotteries by acting with Differences As part of their mission, the charities too. ‘zero tolerance’ in guaranteeing the The Postcode Lotteries differ in Postcode Lotteries provide play- absence of errors in our draws and operation due to different lot- ers with information about the payment of prizes. The basic prin- tery and broadcasting rules charities they support to build Our world ciples for organising our lotteries and maturity in the market. awareness of their work. Players Our mission commits us to are safeguarding our planet, car- Novamedia searches for the best find information on all supported organising our charity lotteries ing for our employees and players ways to implement the format. charities on the websites of the in a responsible way. We com- and transparency. You will find out The legal minimum contribu- lotteries and grant-giving trusts. municate in an open and balanced how these principles translate into tion to good causes differs from Their work also features in maga- manner, providing stakeholders practice in this annual report. country to country. This is 50% zines and newsletters sent to the with an unbiased picture of our in the Netherlands. In Great players. In Holland and Sweden performance and societal impact. Britain, 27.5% of the ticket price 3 Winning together in Sittard, the Netherlands. is awarded to charity, above the responsible for deciding how funds minimum requirement of 20%. In Media Distribution of are allocated to charities. Each Sweden, there is no fixed percent- There is a big difference between funds of People’s Postcode Trust is audited indepen- age but the licence requires that the lotteries in terms of access dently. a reasonable share goes to good to the media and to television Postcode Lottery causes. In 2015, this percentage for in particular. In the Netherlands People’s Postcode Lottery is Sweden amounted to 31.3%. and Sweden, the Postcode Lottery regulated under the Gambling Distribution of funds is primarily a television lottery. Act 2005. 18 charities including The Postcode Lotteries ultimately Full attention is given to both 16 Postcode Trusts hold licenses of the Svenska aim to award 40% of the cost of the winners and the charities in to operate their Postcode Lottery. PostkodLotteriet each ticket to good causes, with their own and sponsored televi- They engage People’s Postcode The Swedish Postcode Lottery the remainder split between prizes sion programmes. This helps to Lottery to manage the operation combines its business concept with (40%) and operational costs recruit players who then take out as a licenced External Lottery a social ambition. Responsibility (20%), offering the best oppor- a subscription to the lottery via Manager (ELM). From the pro- for these two facets is shared tunities in the lottery market. the post, internet or telephone. ceeds in 2015 of People’s Postcode between Novamedia Sverige AB This would enable the Postcode People’s Postcode Lottery pro- Lottery, 40% goes to prizes, and Svenska PostkodFöreningen. Lotteries to fund and support even motes winners and charities 27.5% to good causes and The operation is run by more charities. through Direct Response TV 32.5% on operational and mar- Novamedia Sverige AB, which (DRTV), alongside a strong digital keting costs. The independent holds the commercial risk. strategy. Boards of each Postcode Trust are The Swedish Postcode Association

4 Winning together in Sundsvall, Sweden holds the lottery licence. All bene- Distribution of ficiaries of the lottery are members Key elements of the of the Association. funds of the Dutch The Board of the Association is Postcode Lottery’s success composed of leading representa- Postcode Lottery tives from society. Based on rec- In the case of the Dutch Postcode ommendations from the Charity Lottery, recruitment and distribu- Format Media Department, the Board decides on tion go hand in hand. This is also • A revolutionary new lottery • TV formats: successful the addition of new beneficiaries one of the reasons behind the formula; the rst new lottery information and game shows as well as how the proceeds are to success of the Dutch Postcode concept in 400 years and DRTV be distributed between the benefi- Lottery in the Netherlands. The • Winners are clustered • Charity-related information ciaries. Supervisory Board decides how geographically funds will be distributed every • Subscription system year. Long-term contracts are • A lottery with a mission Credibility concluded with most beneficiar- • Widely-respected ies, guaranteeing our support for a bene ciaries with strong longer period. Execution roots in society • Database-driven, based on • Widely-respected strong IT platforms ambassadors • Interactive direct marketing

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2015 DECEMBER

JOE ROOT: CharityCharity && philanthropyphilanthropy todaytoday Charity & philanthropy today GIVINGINSIDE JOE ROOT: INSIDE: GIVING MAGGIE’S IN THE CITY 5% 5% 5% 5% City A.M. leads the charge to raise CLOWN 5% 5%INSIDE £1m for newcare cancer centre MAGGIE’S CLOWN CHARIT IN THE CITY GIVING EXCLUSIV City A.M. leads the We present our ann charge to raise index of the wo PRINCE OF top charity do £1m for new cancer PRINCE OF MAGAZINE care centre CHARITY EXCLUSIVE ENGLAND We present our annual ENGLAND index of the world’s LIFT OFF… top charity donors NOT ON O CITY A.M.’SWorld’sWorld’s top World’s20George Ctop by 20 topby World’s20 by top 20 by awarene 15%15%15% 15% cash – fo CRICKET ANNUALWorld’s top 20 by World’s top 20 by 65%65%P2965%65%15%UK (3) UK (3) UK (3) UK (3) 15%countrycountry of origincountry of originNOT ON of origincountry of origin P29 GERMANY (1) CELEBRATION NOT ON OUR WATCH AND A SMOOTH George Clooney raises awareness – and lots of 65% UK65% (3) UK (3)country of origincash – for human rights country of origin USA USA USA USA 5% SPAIN (1)SPAIN (1)SPAINOF CHARITY (1) NEWSPAIN KID ON (1) AAA A THE BLOCK MARK ZUCKERBERG AND HIS WIFE ANNOUNCE BABY BUSINESSBUSINESS WITH WITH PERSONALITY PERSONALITYGERMANY (1) DAUGHTER... AND A MULTI-BILLION DOLLAR FOUNDATION USA(13 places(13 places in(13 top placesin 20) top in20)(13 top places 20)LANDING in topUSA 20) 5% 5%SPAIN (1)5% 5% SPAIN (1) A A THURSDAY 17 17 DECEMBER DECEMBER 2015 2015 ISSUE ISSUE 2,529 2,529 CITYAM.COM5%CITYAM.COM 5% FREE NEW KIDFREE ON5% CHINA (1) THE BLOCK (13 places in top 20) (13 places in top 20) MARK ZUCKERBERG AND HIS WIFE ANNOUNCE BABY Markets stay chilled DAUGHTER... AND A MULTI-BILLION DOLLAR FOUNDATION

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Together with his co-au- Yellen saying the move “reflects the not yet complete... even after this deposits the same. progress;vived an hour-long10 not pressall informationconfer- But erring onis the available side of caution orit get off near-zero interest rates.” thor Moody, he stresses the “advocacy” and 8 8NationalNational8 PhilanthropicNational Philanthropicence8 –TrustPhilanthropic without11 National(USA) stokingTrustTheSusan Waltonglobal Thompson(USA) TrustPhilanthropicsaid Family it expects Buffet(USA) Foundation “economic Foundation conditions Trust(USA) (USA) However,(USA) he 1996noted that many1996 US 20041987 1996£285m£252m£227m£285m1996£285m-/-7%15%69% 69%£285m69% 69% 6 investor volatility.6 The hike will evolve in a manner that will war- banks’ shares jumped after a num- £303m 7% JD £303m 7% The Hong Kong Jockey Clubaccessible. effectively(China) draws Nevertheless, a line under theTherant the onlyHong Citygradually A.M. increases.”KongCharity Jockeyber of 1884institutions Club said they (China) would ”civic role” of philanthropy, which is1884 essentialdh Fglobal financial1211 crisis andThe the Walton slow YellenFamily remained Foundation cautious: (USA)“The increase the rates they charge on 1987 £219m£227m 0.2%15% ListUS economic grows recovery in fromstatureThe it, Robert with andrecovery Wood reputation has Johnson come a long Foundation way every but is loans, (USA) but keep the rates they pay on 1972 in democracies: “We have argued that philan-JD 9 9 9 The9 recovery has come a long way but is £264m£264m£264mSDJBFK SKD104%104%£264m104% 104% AtlanticAtlantic PhilanthropiesAtlantic Philanthropiesyear.Yellen Philanthropies Forsaying(UK) researchersthe moveAtlantic (UK) “reflects the at Philanthropies (UK)thenot yet Center complete... foreven Philan-after (UK) this deposits the same.1982 1982 1982thropy plays an1982 essential role in deﬁning, ad-kdh 7 not yet complete...1312 7 WilliamThe even Robert and after Wood Flora this JohnsonHewlett increase, Foundation (USA) 19721967 £287m£219m£218m SKDJB JSBKGD0.2%60% 30% £287m 30% Silicon Valley Community Foundationthropicthe Federal Studies Reserve (USA) at Vrije isSilicon likely Universiteit to proceed Valley Amster- Community2007 Foundationvocating (USA) and achieving the public2007 good. 10 10 10 10 13 k Susan SusanThompson ThompsonSusan Buffetdam,gradually. Thompson such BuffetFoundation14 Susanas ChurchWilliamFoundationmyself, Buffet Thompson Commissionersand(USA) it Foundation Florais an (USA) Hewlett honor Buffet (UK) Foundation (USA)and Foundation a (USA) 2004 (USA)200419481967 2004Philanthropic£252m£216m£218m£252m actions2004£252m are60% a-/-7%4% key part-/-7%£252m of the on--/-7% -/-7% JANET YELLEN, MAKING HISTORY YESTERDAY n challengeThe recovery14 to conduct has come this a longresearch. way but In isdoing going public deliberation SDJBFKabout SKD what the 8 National Philanthropic Trust (USA)15 8 LillyChurch EndowmentNational Commissioners (USA) Philanthropic (UK) 1996 Trust (USA)19371948 £285m£211m£216m 31%4% 69%1996 £285m 69% 11 11The WaltonThe11 Walton FamilyThe so,FamilyWalton Foundationnot 11we yet make Foundationcomplete...FamilyThe philanthropic (USA) Walton Foundation even (USA) after Family efforts this (USA) increase, moreFoundation visi- (USA)1987 1987 1987public£227m good£227m is 1987and£227m how bestSKDJB15% toJSBKGD pursue15%£227m it...n15% 15% bleTHEthe around LEAP Federal1615 100 the World’sReserveOUR world. FAST is likely GROWTH totop proceed FIRMS’ 10 2015 Fundraising HIGHLIGHTS P24-25 PrivateBoth government£198m£211m Charity and philanthropy95%31% provide JD JD JD JD FoundationLilly Endowment for the (USA) Carolinas (USA) 19581937 dh dh dh dh 9 FTSEThesegradually. 100 L 6,061.19 foundations9 +43.40 FTSE 250 Lare17,075.94 the +76.38 essence DOW L 17,749.09 of en- +224.18 NASDAQ L 5,071.13 +75.77 £/$ M 1.498 -0.004£264mpublic£/€ M 1.374 goods. -0.001 €/$ SometimesM 1.090 -0.002 they104% do so in part- £264m 104% Atlantic12 Philanthropies12 12 (UK) 12 1716 Atlantic Philanthropies1982 (UK) £219m£198m£219m£219m95%0.2% 0.2%£219m1982 Pr0.2% 0.2% The RobertThe Robert WoodThe WoodJohnsontrepreneurship.RobertJANET YELLEN, Johnson Wood MAKINGFoundationThe HISTORYW.K.Foundation JohnsonRobert TheyFoundation KelloggYESTERDAY are for(USA) FoundationWood madeFoundationthe Carolinas (USA) upJohnson (USA) of (USA) High (USA) FoundationDonorsBy conducting1972 (USA)1972 201519581930 1972nership£179m – government1972 money14% is a primarySc Prsi Net Worth17Rank Individuals Organisation (HNWI’s), (country) corpora- Foundedsource of funding £2014 for non-proﬁt % change* organiza- 10 13 13 13 13 1810 GreaterW.K. Kellogg Kansas Foundation City Community (USA) Foundationthis (USA) research, 19781930 £159m£179m 12%14% Scan k k k k Susan ThompsonWilliamWilliam Buffet and FloraWilliam andFoundation tions HewlettTHEFlora and LEAPand Hewlett FloraFoundationbusiness-people 100William (USA)OUR Hewlett FoundationSusan FAST and (USA) GROWTHFlora Foundationselling Thompson (USA) Hewlett their FIRMS’ (USA)en- Foundation2015Buffet2004 HIGHLIGHTS1967 Foundation (USA)1967 P24-251967 (USA)£252mtions£218m – and£218m other1967 times£218m philanthropy60%-/-7%60%£218m2004 steps insiro60% £252m60% -/-7% 18 £159m 12% anw terprise008-009 giving19in order list DavidGreaterworld_Layout to and makeKansas Lucile 1 15/12/2015 aCity Packarddifference. 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Democracyw 11 14 14 14 14 201911 £216m£150m£155m£216m£216m-/-11%19%4% £216m4% 4% 4% The WaltonChurch FamilyChurch Commissioners Foundation ChurchCommissioners Commissioners (USA)(UK)Church (UK)VolkswagenDavid and TheCommissioners (UK)Lucile Foundation Walton Packard (Germany) Foundation Family (UK) (USA) Foundationphilanthropic19871948 1948 (USA)19611964 1948£227m 1948 15%1987 Ph £227m 15% all, is: “voluntary2 The Hong action Kong forJockey the Club public (China) 1884needs philanthropy£303m because democracy7% is not n JDn n n JD 15 15 15 good”.15 Free20 willVolkswagen to act; to Foundation change, (Germany)to*increase take re- or decreaseefforts in grantsmore funded1961 comparedsimply to £150ma 2013,political in original phenomenon”. currency19% dh dh Lilly EndowmentLilly EndowmentLilly (USA) sponsibility.Endowment (USA)3Lilly There (USA)Silicon Endowment has Valley been Community an exponential(USA) Foundation (USA) 1937 1937 19372007£211mMore than£211m ever£287m1937 before,£211m with31% 30%the troubles31%£211m fac-31% 31% 12 The Robert Wood Johnson Foundation12 (USA)The Robert*increase Wood or Johnsondecreasevisible1972 in grantsaround Foundation funded compared£219m (USA) to 2013, in originalCITYAM.COM currency0.2%07 1972 £219m 0.2% growth of 4new foundationsNational Philanthropic in the Trust last (USA) fif- 1996ing the world£285m today, democratic69% forces need 16 16FoundationFoundation16 forFoundation the forteen Carolinas16 the years, Carolinasfor withFoundation (USA)the family, Carolinas (USA) corporate for (USA)the Carolinasand com- (USA)the world1958 1958 1958to£198m act. Foundations£198m1958£198m do.CITYAM.COM95%07 95%£198m95% k95% k 13 William and Flora Hewlett FoundationGIVING135 (USA)FoundationWilliam for the Carolinasand Flora (USA) Hewlett1967 Foundation1958£218m (USA) £198m 95%60%1967 £218m 60% 17 17 17 17 Pr Pr Pr Pr W.K. KelloggW.K. Kellogg FoundationW.K. 6 KelloggFoundation (USA) Foundation6W.K. (USA)Greater Kellogg Kansas (USA) Foundation City Community (USA) Foundation (USA)1930 1930 19301978£179m£179m£159m1930£179m14%12% 14%£179m14% Sc14% Sc Sc Sc 14 14 Church Commissioners (UK)06 CITYAM.COM Church Commissioners1948 (UK) £216m £121m -/-4%4%1948 si£216m si si si4% 18 18 18 18 7 Chicago Community Trust (USA) 1915 GreaterGreater Kansas GreaterKansas City Community CityKansas CommunityGreater City Foundation Community Kansas Foundation City(USA) Foundation Community (USA) (USA) Foundation1978Novamedia/1978 (USA)1978£159m£159m1978£159m12% 12%£159m12% an n12%an an an n 8 New York City Community Foundation (USA) Postcode 1909 £95m 4% ro ro ro ro 15 15 Lotteries £211m 31% £211m 31% Lilly 19Endowment19 19(USA) 19 Lilly Endowment (USA)1937 £155m£155m£155m-/-11%-/-11%£155m1937-/-11% w-/-11% w w w David Davidand Lucile andDavid LucilePackard and Packard Lucile Foundation9David Packard ClevelandFoundation and (USA) LucileFoundation Foundation (USA) Packard (USA) (USA) Foundation£4691964 (USA)1964 m19641914 £61m1964 17% Ph Ph Ph Ph 16 1610 Deutsche Fernsehlotterie (Germany) 1956£198m £36m -/-16%95% £198m 95% Foundation20 20Volkswagen for theVolkswagen20 Carolinas FoundationVolkswagen Foundation (USA)20 (Germany) FoundationVolkswagen (Germany)Foundation (Germany) Foundation for (Germany)the Carolinas19581961 1961(USA)1961£150m£150m1961£150m19% 19%£150m1958 19% 19% *increase or decrease in grants funded compared to 2013, in original currency Pr Pr 17 *increase17 *increase or decrease*increase or decrease in or grants decrease*increase in grants funded in or fundedgrants decreasecompared fundedcompared in to grants compared2013, to funded 2013,in original to in compared2013, original currency in original currencyto 2013, currency in original currency W.K. Kellogg Foundation (USA) 08 CITYAM.COM W.K. Kellogg Foundation1930 (USA) £179m 14%1930 £179mSc 14% Sc 10 1 CITYAM.COMCITYAM.COM07CITYAM.COM07 07CITYAM.COMsi 07 si 18 18 £159m 12% £159man 12% an Greater Kansas City Community FoundationGreater (USA)7 9 Kansas8 City Community1978 Foundation (USA) 1978 3 The Hong Kong ro ro 6 4 Jockey Club 19 19 5 £155m -/-11% £155mw -/-11% w David and Lucile Packard Foundation (USA)David and Lucile Packard1964 Foundation£303m (USA) 1964 Ph Ph 2 20 20 £150m 19% £150m 19% Volkswagen Foundation (Germany) SiliconVolkswagen Valley Foundation1961 (Germany) 1961 Community Foundation *increase or £287mdecrease in grants funded *increasecompared or to decrease 2013, in inoriginal grants currency funded compared to 2013, in original currency CITYAM.COM 07 CITYAM.COM 07

World’s top 10 Fundraising Private Charity Donors 2015 Rank Organisation (country) Founded £2014 % change*

1 Novamedia / Postcode Lotteries (Netherlands) 1989 £469m 5%

2 The Hong Kong Jockey Club (China) 1884 £303m 7%

3 Silicon Valley Community Foundation (USA) 2007 £287m 30%

4 National Philanthropic Trust (USA) 1996 £285m 69%

5 Foundation for the Carolinas (USA) 1958 £198m 95%

6 Greater Kansas City Community Foundation (USA) 1978 £159m 12%

7 Chicago Community Trust (USA) 1915 £121m -/-4%

8 New York City Community Foundation (USA) 1909 £95m 4%

9 Cleveland Foundation (USA) 1914 £61m 17%

10 Deutsche Fernsehlotterie (Germany) 1956 £36m -/-16%

*increase or decrease in grants funded compared to 2013, in original currency

08 CITYAM.COM CHAPTER 2 Our ve lotteries in gures for 2015

Revenue 1,372,775 players €204.4 Million 1,564,962 tickets To charities €54 Million 2,404,950 prizes 2005-2015: 65 charities and hundreds of small projects €121.7 Million to charities

Revenue 979,682 players €372.5 Million 1,798,552 tickets To charities €115.8 Million 2,335,568 prizes 2005-2015: 55 charities €787.5 Million to charities

Revenue 2,743,856 players €655 Million 4,145,272 tickets To charities €327.5 Million 8,349,571 prizes 1990-2015: 106 charities €4.8 Billion to charities

Revenue 565,939 players €125.7 Million 877,750 tickets To charities €62.8 Million 2,282,739 prizes 2002-2015: 69 charities €788.6 Million to charities

Revenue 509,561 players €105.9 Million 689,232 tickets To charities €52.9 Million 1,566,300 prizes 1998-2015: 49 charities and 3,000 clubs and associations €730.6 Million to charities

7 Statement of income and expenditure for 2015 (in 1,000 euros)

Actual 2015 Actual 2014 € € % € € % Income People’s Postcode Lottery 204,371 108,103 Swedish Postcode Lottery 372,491 387,744 Dutch Postcode Lottery 655,037 624,070 BankGiro Lottery 125,688 125,114 FriendsLottery 105,879 101,423 1,463,466 100.0% 1,346,454 100.0%

Transactions between group companies -3,081 -0.2% -3,847 -0.3%

Net income 1,460,385 99.8% 1,342,607 99.7%

Contribution to bene ciaries People’s Postcode Lottery 53,978 27,022 Swedish Postcode Lottery 115,762 129,546 Dutch Postcode Lottery 327,519 312,035 BankGiro Lottery 62,844 62,557 FriendsLottery 52,940 50,711 613,044 41.9% 581,871 43.2%

Distribution to players Prizes and gifts 688,091 605,938 Charity prizes and gifts 20,120 4,672 708,211 48.4% 610,610 45.3%

Discount on prizes in kind, gifts and charity prizes -205,379 -152,847 Transactions between group companies -3,081 -3,847 -208,460 -14.2% -156,694 -11.6%

Expenses Marketing and organisation costs 346,438 23.6% 307,735 22.9%

Financial income and expenses (-) -199 0.0% 1,106 0.1%

Corporation tax 78 0.0% -75 0.0%

Result after corporation tax 1,031 0.1% 116 0.0%

8 The growth of Novamedia/Postcode Lotteries 1990-2015

€ € 1,463 Million 1400 Million Revenues in Novamedia/Postcode Lotteries 1990 – 2015 in euros People’s Postcode Lottery 1200 Million

Swedish Postcode Lottery 1000 Million

800 BankGiro Lottery Million

600 Million FriendsLottery 400 Million

Dutch Postcode Lottery 200 Million

20152014201320122011201020092008200720062005200420032002200120001999199819971996199519941993199219911990

€ € 613 Million 600 Million Contributions to bene ciaries by Novamedia/Postcode Lotteries 1990 – 2015 in euros

The Postcode Lotteries 500 operate in the Million Netherlands, Sweden and Great Britain. 400 The FriendsLottery and Million the BankGiro Lottery also operate in the 300 Million Netherlands. As of December 2015, 200 a total of 6,171,813 Million players played the lotteries, with a total of 100 9,075,768 tickets. Million The lotteries awarded over 613 Million euros to charities in 2015. 20152014201320122011201020092008200720062005200420032002200120001999199819971996199519941993199219911990 9 Johan Cruijff 25 April 1947 – 24 March 2016 “They have the resources and are good at organising. I have the name and am quite good at being a kind of ambassador. So together we can work for charity.” (Press conference in 1998, collaboration between the Cruyff Foundation and VriendenLoterij/Nationale Postcode Loterij) Johan Cruijff has been our national and international ambassador since 1998. His passion for football and his efforts to get young people to be more active have inspired us for 18 years. We are exceedingly grateful to him.

The Cruyff Foundation and our lotteries are linked and will remain that way. In that sense, Johan will remain with us. Hundreds of thousands of children have bene t- ted from his efforts and will do so in the future. Through sport and Cruyff Courts, Johan taught children to play together and be health conscious. And he encouraged those who weren’t t to participate. He wanted everyone to be part of it, to join in. That made him an important role model for millions of people. “You demonstrate leadership by helping others.’’ We will miss the person Johan Cruijff intensely, but his philosophy and example will live on in his Foundation. As is the case for many all over the world, Cruijff will live on in our hearts.

10 CHAPTER 3 Our goodwill ambassadors Our goodwill ambassadors support the mission of Novamedia and the Postcode Lotteries worldwide. We are proud that they work with us and help to promote our mission. You can nd the national ambassadors of each lottery on pages 23, 31, 39, 45 and 51.

Nelson Mandela, Desmond Tutu, Tony Blair, Great Britain: Muhammad Yunus, George Clooney, United (1918 – 2013) South Africa: South Africa: “The great thing about the Bangladesh: States: “It always seems impossible “All the profits that the lot- Postcode Lottery and the way “The Postcode Lottery has “I have never seen anything until it is done…” teries help to distribute go to it raises money is that this is enormous potential. If you like the Postcode Lottery. It Nelson Mandela became projects that aim at making one of the few things in life convert charity into social is saying: let’s all participate our first international our world a better place.” where you can have fun and business, it doesn’t need as a group and along the ambassador in 2001. We do good at the same time. It’s refilling. It fills itself. That’s way do good. The fact that I will always be extremely a great fund-raising model.” the power of social business.” can be involved in this is an grateful to him for his inspiration over the years. honor.”

Rafael Nadal, Spain: Ruud Gullit, Bill Clinton, United States: Sarah Brown, Great Britain: Richard Branson, “I would like to thank the The Netherlands: “The Postcode Lottery is the “The Postcode Lotteries Great Britain: Postcode Lottery for lending “The work of the Postcode best thing I have ever seen allow both players and char- “I think the Postcode Lottery its loyal support to all those Lotteries produces results for to involve ordinary people ities to dream. Thank you for is a force for good. It is using good causes, including my children everywhere in the in charitable work. A whole the support to Theirworld its proﬁts to make an enor- own Rafa Nadal Foundation. world.” community can win and it enabling our charity projects mous difference.” Because of your help, many must be a great feeling to be to reach many vulnerable children will have a better a part of it.” children with their own future.” dreams for a brighter future.” 11 CHAPTER 4 Great Britain: People’s Postcode Lottery Statement of income and expenditure for 2015 in 1,000 euros (in 1,000 pounds)

2015 2014 € (£) % € (£) %

Income 204,371 (148,455) 100.0% 108,103 (87,191) 100.0%

Contribution to bene ciaries

People’s Postcode Trust 2,768 (2,011) 2,217 (1,787) Postcode Care Trust 3,573 (2,596) 2,591 (2,090) Postcode Green Trust 3,599 (2,614) 2,825 (2,279) Postcode Culture Trust 3,267 (2,374) 2,887 (2,328) Postcode Animal Trust 3,476 (2,525) 3,011 (2,428) Postcode Global Trust 2,680 (1,947) 996 (804) Postcode Heroes Trust 3,142 (2,282) 1,204 (971) Postcode Children Trust 2,989 (2,171) 2,533 (2,043) Postcode Community Trust 3,135 (2,277) 2,589 (2,089) Postcode African Trust 3,197 (2,322) 492 (397) Postcode Planet Trust 2,974 (2,160) 2,721 (2,195) Postcode Dream Trust 3,528 (2,563) 2,365 (1,907) Postcode Sport Trust 3,022 (2,195) 591 (477) Postcode Earth Trust 1,185 (861) - Postcode Local Trust 3,461 (2,514) - Postcode Support Trust 2,369 (1,721) - World Wide Fund for Nature 3,337 (2,424) - Dogs Trust 2,276 (1,653) -

Total contribution to bene ciaries 53,978 (39,210) 26.4% 27,022 (21,795) 25.0%

Prizes 81,728 (59,367) 40.0% 43,133 (34,789) 39.9%

Expenses Marketing and organisation costs 68,665 (49,878) 33.6% 37,948 (30,607) 35.1%

Corporation tax 0 (0) 0.0% 0 (0) 0.0%

Result after corporation tax 0 (0) 0.0% 0 (0) 0.0%

12 Money for Charities

When People’s Postcode Lottery was launched 10 years ago, the goals were clear - become an innovative fundraising mechanism and increase awareness of the good causes it supported. By December, 2015, players of People’s Postcode Lottery had raised £95.3 Million for charitable causes across Great Britain and internationally. In 2015 alone, more than £39 Million was distributed in charitable funding, almost double the amount awarded in 2014.

In July, 2015, it was announced ible support that allows that the amount awarded to charities to decide how good causes from each £2 ticket the funding is used. In the would be increased from 50p to fundraising sector, this type 55p. 2013 and 2014 saw simi- of support is both increasingly lar increases in support of our rare and sought-after. mission to raise funds for, and increase awareness of, charities In 2015, all long-term sup- and good causes. Four new long- ported charities received a further term supported charities joined £25,000 to be invested in ‘impact the Lottery family. Afrikids, Mary’s analysis’. It is hoped that this may Meals, Street League and Ramblers be used for match funding. brought the number of long-term supported charities to more than In 2015, more than 450 grassroots Each Trust awards funds to a range 60. Our funding provides ﬂex- projects, local to our players, of good causes.

were supported through two small In addition to the Trust funding, grants programmes. These projects WWF and Dogs Trust operated vary in size and scale and include their own lottery and used derived outdoor classrooms, sensory gar- revenues to support their charita- dens, community space refurbish- ble activities. It is hoped to include ment and complementary health- more charities raising direct funds care support. in 2016. A selection of the good causes supported by our players The majority of small grants are can be found on the following project specific and last a maxi- pages. mum of three months. This year also included the addition of ‘Gift of Kit’, a sportswear small grants fund. People’s Postcode Lottery celebrated its 10th anniversary in 2015. 13 collections of western art, ranging from the Middle Ages to the present day. These include the national collection of Scottish and international fine art and photography. The generous support of players allows them to reach a wider audience across Scotland and helps them to hold spectacular exhibitions and make significant acquisitions for the enjoyment and inspiration of visitors of all ages. Whizz-Kidz has enabled 18,000 Royal Voluntary young people to obtain mobility Service equipment tailored to their exact needs. Awarded: £725,000 Riding for the Disabled Association uses horses to provide therapy and fun for anyone of any ability or age. Royal Voluntary Service provides their quality of life. Additionally, older people with practical help. maximising opportunities for With this support they can live social contact boosts wellbeing Benefitting from education could safely and independently at home and can reduce the need for formal Mary’s Meals one day free them from poverty. Awarded: £350,000 and stay connected to their com- health and social care interven- The work of Mary’s Meals brings munities. There are 35,000 Royal tions. Good Neighbours schemes measurable engagement and pro- Mary’s Meals provides one nutri- Voluntary Service volunteers across the country recruit, train gress in primary education. Meals across Great Britain who help and support volunteers to provide tious meal a day for children living are provided free of charge to every in the world’s poorest communi- around 100,000 older people. older people with company and child enrolled in the schools they Research has shown that helping friendship, helping to reduce the ties. Players are currently helping serve. to feed 1,035,637 girls and boys older people overcome loneliness isolation that many of them expe- every school day in 12 countries. and isolation is key in improving rience. By directly addressing chronic National Galleries hunger among children, Mary’s Awarded: £1,291,513 Meals is making a significant contribution to improving kids’ The National Galleries of Scotland wellbeing and focus on learning. look after one of the world’s finest

More than one million children across the world receive Mary’s Meals every school day, increasing The National Galleries’ ‘Making With a network of over 35,000 volunteers, Royal Voluntary Service helps the school enrolment and improving Faces’ project. elderly to live independently and lead active lives within their community. nutrition. 14 Young people themselves design and develop activities that include wheelchair skills training, residential camps and youth placements. Funding from players enables Whizz-Kidz to run a network of 41 Ambassador Clubs across Great Britain, providing young wheelchair users the chance to make new friends and enjoy activities. African Parks Aiming to develop employability Awarded: £550,000 skills in 16–24 year-olds, Street League engages young people African Parks manages 10 nature through the power of sport to give parks in seven different countries, them tools to launch their career or working in partnership with gov- further their education opportunities. ernments and local communities. Theirworld believes that every child has a right to education and plans to It combines world-class conser- extend its successful ‘Double Shift Schooling’ system for refugee girls and vation practices with business boys in Lebanon. Whizz-Kidz expertise. African Parks aims to Awarded: £550,000 make these wildlife havens socially Riding for ﬁnd steady jobs, education and and economically viable, for the training. Whizz-Kidz changes the lives of beneﬁt of local communities. the Disabled disabled children and young peo- People’s Postcode Lottery players Association Theirworld ple in the UK by providing them have helped to provide essential Awarded: £825,000 Awarded: £1,225,000 with the most appropriate mobil- support for Liwonde National Park ity equipment, opportunities to in Malawi, protecting the animals’ Riding for the Disabled Theirworld, founded by Sarah meet others and training courses environment and the surrounding Association has 500 Riding Groups Brown, gives vulnerable children to help them gain new skills. communities. across the UK delivering activi- across the globe a brighter future. ties to 28,000 disabled adults and Theirworld believes that every children every year. Through an infant, child and young person incredible network of 19,000 vol- deserves access to education and unteers, the charity provides riders learning. With more than 50 and carriage drivers with therapy, million children out of school, enjoyment and a sense of achieve- Theirworld’s ‘A World at School’ ment. Funding has been used to campaign aims to target funds to support and develop the range of provide schooling for children facilities and equipment available. worldwide. Funding helps to extend the innovative ‘Double Shift Schooling’ programme in Lebanon. Street League In the afternoon, 200,000 Syrian Awarded: £600,000 children are able to use the same school facilities as the Lebanese do Street League is a national charity in the morning. that uses football to tackle youth unemployment across the UK. Its award-winning Academy pro- Combining conservation with business expertise, African Parks seeks to gramme works with young people achieve sustainability in regions of Africa by developing world-class tourism aged 16 to 24 who face socioeco- whilst protecting and enhancing local environments. nomic barriers and helps them to 15 Maggie’s Awarded: £4,290,749

Maggie’s operates a network of support centres across Great Britain for anyone affected by cancer. Designed by award-winning architects, the centres offer holistic care for patients and their families to support them through Supporting anyone affected by can- some of their most challeng- cer, Maggie’s offers guidance and ing moments. Maggie’s provides advice through cancer diagnosis and guidance with ﬁnancial support, life beyond cancer. nutrition workshops and complementary therapy such as Tai-Chi, along with friendly, supportive Building Our Dreams will see young people from across Wales trained in healthcare knowledge. using sustainable materials to create a landmark residential centre.

You will nd an overview of all charities in the back of this annual report. See www.postcodelottery.co.uk for a description of all charities. ment. The project will also build a Heritage Heroes high-profile volunteer recruitment Awarded: £500,000 campaign to support the restora- Dream Fund Canal & River Trust and Help for tion and create a self-sufficient Heroes conservation workforce. The Dream Fund was created to encourage community groups, charities and voluntary organisations to collabo- Heritage Heroes will deliver a rate and bring their dream charity project to life. programme of major restoration, New Plastics The 2016 Dream Fund is the biggest to date, with career recovery and conservation Economy – volunteering. The project will £2 Million available for innovative, creative and bold engage retired military veterans Mobilisation ideas. To qualify, at least two complementary organisa- in a major canal restoration that Awarded: £500,000 tions must work in partnership to deliver their ambitious will have an impact on 350,000 Ellen MacArthur Foundation with project. Three winning projects were announced at the people across six sites in England Plymouth Marine Laboratory People’s Postcode Lottery Charity Gala held in January and provide them with skills, 2016. training and routes to employ- Plastics are an integral part of our global economy and their use has in building their own landmark grown phenomenally over the Dream Fund residential centre using the most past 40 years. But they can also sustainable methods available. be hugely harmful to the environ- Winners 2016 This flagship centre will be located ment. The dream behind New on the Gower peninsula, Swansea, Plastics Economy – Mobilisation and will demonstrate the potential is to develop a Global Plastics Building Our Dreams of transforming young people’s Protocol that will become an Awarded: £583,000 lives through building the centre industry standard for producing Valleys Kids and Down to Earth themselves, using locally-sourced sustainable plastics across Great project materials. Britain and the world. The project will also engage the innovative power of the scientific community ‘Building Our Dreams’ is a unique to advance solutions through a co- collaboration that engages the The Canal and River Trust will work ordinated programme of collabora- most vulnerable and disadvan- with Help for Heroes to restore canal tive research and competitions. taged young people in South Wales networks across England. 16 Dream Fund 2015 Winners - An update Energy Gardens Awarded: £750,000

The partnership between Groundwork London and Repowering London’s Energy Gardens aims to turn 50 London overground stations into greener spaces. Since January 2015, the public have nominated 45 stations, with 12 projects already in the pro- cess of being developed. Another aim of the 24-month project is to launch the ﬁrst ‘solar site’ in 2016, promoting food and energy security and improving the health and In partnership with the Plymouth Marine Laboratory, the Ellen MacArthur Foundation aims to transform the way wellbeing of Londoners. plastics are produced to lead us towards a world in which they never become waste.

Edible Playgrounds starting in schools throughout sessions delivered in schools. This Society began to collaborate with Awarded: £249,180 London, the project will then be programme has already achieved the Somerset Wildlife Trust and rolled out to areas in Manchester, five ‘Food for Life’ award qualifica- the Farming and Wildlife Advisory Edible Playgrounds seeks to trans- Birmingham, Leeds and Reading. tions for 10 schools. Group. Dream Fund helped to form outdoor spaces into produc- Since winning Dream Fund 2014, set up community engagement tive food-growing and education five Edible Playgrounds have been and land management to pro- opportunities for children. Initially launched, with 15 sensory cooking Hills to Levels tect against future flooding and Awarded: £750,000 rebuild both pride and ecological celebration in the landscape of the Following devastating flooding Somerset Levels. in the Somerset area in 2014, the Royal Bath and West of England

Edible Playgrounds encourages After suffering devastating ﬂoods in schools to participate in food educa- 2014, Hills to Levels has become a Energy Gardens aims to transform 50 London overground stations into tion, hands-on cooking classes and platform for landowners and farm- community gardens for growing edible produce and developing sustainable taking the classroom outdoors. ers to collaborate on protecting their energy opportunities. local landscape. 17 Surfers Against Sewage - £18,000 Players of People’s Postcode Lottery support communities coming together at organised beach cleans, combining environmental protection and educational Postcode Community Trust opportunities. Postcode Community Trust seeks to fund projects that increase social cohesion by developing access to community facilities and activities. Supporting local communities England Two of the trusts that distribute funding to charities Number of projects: 192 Amount awarded in total: £1,441,522 speci cally support local, grassroots initiatives. Scotland Number of projects: 60 Amount awarded in total: £432,191 Wales People’s Postcode Trust Number of projects: 42 Amount awarded in total: £177,668 Established in 2009, People’s Postcode Trust funds projects to support healthy living initiatives, human rights and the prevention of poverty. It also facilitates reconciliation projects to help disadvantaged or at-risk groups.

England Number of projects: 104 Amount awarded in total: £1,046,801 Scotland Number of projects: 38 Amount awarded in total: £328,512 Wales Number of projects: 27 Amount awarded in total: £132,924 Maxwelltown Information Centre Every1’s Garden, Dundee - £10,000 The Every1’s Garden project invited local residents, schools and care homes in Dundee to learn about horticulture, growing and healthy cooking.

18 Year-long partnerships 11 charities were awarded grants of £100,000 to allow them to deliver speci c 12-month programmes. These included: The Skip Garden, London - £19,144 Music in hospitals Global Generation created a Skip Postcode Community Trust Garden, a robust community vol- Community Life Fund unteer programme which includes workshops on gardening, cooking, Aiming to increase services across carpentry and crafts. Wales and northwest England by 50%, this programme will deliver Encouraging children to participate in sport, and developing employability 320 ‘concerts’ in care homes for skills in young people, ‘Building Futures’ is being rolled out to more than the elderly, reaching over 8,000 2,000 participants by Newcastle United Football Foundation. residents through singing and music therapy. The sessions help users, who often have multiple, to eliminate social isolation, sup- The Yard complex needs. This funding will Postcode Community Trust port those with memory challenges be used to satisfy the growing Community Life Fund through the power of music, and demand for The Yard’s current ser- provide fun and entertainment. vices in Dundee and Fife, expand- Based around a fully-accessible ing the charity’s reach in Scotland adventure playground in the east by 75% and increasing its capacity Barnardo’s of Scotland, The Yard helps almost to allow a further 1,500 individu- Ocean Youth Trust - £20,000 People’s Postcode Trust 2,000 severely disabled children als to beneﬁt from its support ser- The ‘Full Sails Ahead’ project People’s Potential Fund and their families each year. The vices. encourages personal development charity provides emotional and skills for young people through sail- With child sexual exploitation practical support, along with res- ing experiences. increasing in the UK, Barnardo’s pite for the families of the centre’s Newcastle United aims to increase awareness amongst care providers. They Football Foundation engage over 3,000 youngsters in Postcode Community Trust awareness and prevention work- Community Life Fund shops, and support those who are at risk. Projects for those who are ‘Building Futures’ is a one-year vulnerable aim to rebuild young project that will break down bar- people’s self-esteem, increase their riers to sports participation in the conﬁdence and enable them to stay North East of England. The project out of harm. delivers sports access for disabled young people and life skills classes alongside a football programme, Music in Hospitals expanded its encouraging employability skills ‘Together through music’ programme, development. More than 2,000 BID Services - £12,436 bringing music therapy to care home young people will be reached by Funding from players launched a residents, reducing isolation in what the programme, which aims to rec- Deaf Positive Sports project last year. can be a lonely environment. ognise the wider value of sport. 19 Players and Winners

2015 was an incredible year for People’s Postcode Lottery. By the December draw we had achieved 1,564,962 tickets with more than 1.3 Million players.

remainder is then shared between The Prize Plan all tickets playing in the winning A chance to win a prize every day postcode sector. Winning amounts is a key component of the growth vary, with the number of tickets of People’s Postcode Lottery. and the length of time a player has Players win with their neighbours, played being taken into account. whilst supporting charities close to Maximum ticket prize is 10% of their postcode. Tickets cost £2 per draw proceeds up to £400,000. draw, with five draws per month. To sign up, players register online or call our Customer Experience TV advertising team with payment options of Acquisition of new players was direct debit, credit card or PayPal again a key objective in 2015. We available. continued to grow our audience reach by successfully integrating direct mail to our existing digital, Postcode Millions press and television marketing Throughout 2015, we held 12 campaign mix. With an improved Postcode Millions draws, in which prize plan, our key campaign players in the winning postcode proposition centres around value, sector shared a £2 Million prize with the message “Prizes every pot. While all other prizes are day”. Our winners continue to fixed prizes per ticket, Postcode be at the heart of our campaigns. Millions draws allow an entire They are the best ambassadors to community to share a £2 Million share how it feels to win and they prize. All players in the full win- understand exactly why players Prizes every day of the week remains a strong part of why people play ning postcode typically share support the wonderful work of People’s Postcode Lottery. 50% of the total prize pot. The so many different charities. Our extended campaign, and our con- winners are featured in regional revenue and 14,000 new play- sistent brand building helped us newspapers and we also attract ers. New games were developed, to achieve a 64% growth in 2015. national media to our Postcode while staying true to our original 45% of postcodes in Great Britain Millions events. We work closely purpose, and each game donated are now playing People’s Postcode with the charities supported by a percentage of sales to charity. Lottery. our players to help gain maximum Dogs Trust became the first charity coverage in print, broadcast and to use the channel as a sole fun- online media to support our mis- draising opportunity and gener- Media coverage sion to grow awareness of our ated more than £100,000 in 2015 This year our communications charities’ aims. through their Scratch game. We team achieved more than were also delighted to welcome £6.8 Million-worth of media a new eGaming ambassador - TV With winners every day, our ambas- coverage for our winners and eGaming personality Jean Johansson. sadors are kept busy surprising charities. Every week our Daily 2015 was a significant year for lucky players with winning cheques! Prize and Saturday Street Prize eGaming with a 30% growth in 20 Winners from Crediton share £2 Million and celebrate together.

increase in variety of content, com- ties, was incredibly well received, Treasure Social Media petitions proved to be a valuable attracting 10,000 entries and gen- map 2015 saw an incredible growth in tool to engage with a wider audi- erating more than 230,000 unique our social media audience with our ence. Our ’12 Days of Christmas’ views on Facebook. Facebook community growing by campaign, which included prizes 97% and our Twitter community supported by our family of chari- growing by 93%. Along with an Loyalty and customer service Retention and customer care are two pillars of People’s Postcode Lottery. We believe that a well- deﬁ ned retention strategy, with customer care at the heart of it, is crucial for the engagement and loyalty of our players. A welcome pack, thank-you call on sign-up, birthday card, regular feedback surveys are all vital parts of our Ticket sales increased by 64% from customer care programme. Where our Postcode Millions were 2014 to 2015 as players enjoyed the won in 2015 across Great Britain. best prize plan ever. 21 192 players in Grangemouth were delighted to share £2 Million in the August Postcode Millions. This included eight lucky neighbours who shared £1 Million between them as they lived in the full winning postcode.

£2 Million was shared by players in Rainhill postcode sector L35 9 in July. 22 Thanks to our players: Celebrity Ambassadors Famous public gures are helping to raise the pro le of charities supported by our players. Here’s what they say:

Sarah Brown TheirWorld “Without the chance of schooling, millions of girls and boys across the world will spend their childhood denied the one gift that education brings when it offers the chance to prepare for the future: Hope. People’s Postcode Lottery can, and does, help to deliver that hope.”

Max Rushden Street League “By supporting Street League, Chelsea Clinton the players Clinton Foundation of People’s “The funding from players of People’s Postcode Postcode Lottery supports the Clinton Lottery are Foundation’s work in Malawi and helps helping young empower more than 56,000 smallholder people from farmers, their families and their com- disadvantaged munities. Many of the farmers are using backgrounds the additional and more reliable income across the UK get into work and train- they now earn as a result of Clinton ing. Thank you for your support.” Foundation programming to send their boys and girls to school. That’s an example of the near and long-term impact of the People’s Postcode Lottery players.”

People’s Postcode Lottery Ambassadors

Fiona Phillips, Judie McCourt, Danyl Johnson, People’s Postcode Lottery Street Prize Presenter Street Prize Presenter Ambassador “I have been presenting lucky “I love surprising our lucky “I am so proud to be a part players with their winning winners with their cheques and of the Lottery team. As the cheques since the Lottery it’s so exciting to hear how our world’s third largest private launched more than 10 years players will spend their win- charitable donor, People’s ago. With charities at the heart nings. Our players regularly Postcode Lottery is making a of all that we do, I spend a lot tell me they sign up so that real difference to communi- of my time learning about and they can support good causes. ties across Great Britain, and visiting the good causes our Everyone is a winner.” internationally, and that’s wonderful players support.” down to the fantastic players, the incredible network of supported charities and the hard work of the team behind the Lottery.”

23 CHAPTER 5 Sweden: Swedish Postcode Lottery

Statement of income and expenditure for 2015 (in 1,000 euros)

2015 2014 € % € %

Income 370,352 100.0% 385,800 100.0%

Other income 2,139 0.6% 1,944 0.5%

Total income 372,491 100.6% 387,744 100.5%

Contribution to bene ciaries 115,762 31.3% 129,546 33.6%

Prizes 149,350 40.3% 155,131 40.2%

Expenses

Marketing and organisation costs 107,580 29.0% 104,109 27.0%

Financial income and expenses (-) 201 0.0% 1,042 0.3%

Corporation tax 0 0.0% 0 0.0%

Result after corporation tax 0 0.0% 0 0.0%

24 Charities always win

The Swedish Postcode Lottery is Sweden’s biggest charity lottery, generating over 1 billion Swedish kro- nor for charities. 55 Bene ciaries The major part of the contributions to the beneficiaries are un- earmarked funds at the beneficiaries’ discretion, as long as the beneficiaries perform work within their predefined field of charity work. The Swedish Postcode Lottery provides long-term support to organisations working with human rights, development, health and research, as well as environment and climate. The Lottery had 55 beneficiaries in 2015.

Youth come for skateboarding, and stay for education. The organisation Skateistan empowers children of all backgrounds in Afghanistan, Cambodia and South Africa with a combination of skateboarding, personal development and education. Skateistan is supported by the Postcode Lottery Sport Foundation.

ment, peace, health and human this area are BRIS - Children’s New bene ciaries rights. Rights in Society, Friends, Erik’s Two more organisations were Development Partner, Mentor added to the long list of exist- Sweden, My Special Day, Operation ing long-term beneficiaries: the Charities for Smile, Plan International Sweden, World Childhood Foundation ECPAT Sweden, Star for Life, and The Postcode Lottery Sports Children’s Rights Save the Children, the World’s Foundation. UNICEF promotes the rights and Children’s Prize Foundation and wellbeing of every child, in eve- SOS Children’s Villages. The World Childhood Foundation rything they do. Together with funds local projects and works partners, they work in 190 coun- globally for all children’s rights to tries and territories to translate Charities well being safe and happy childhoods. that commitment into practical The Swedish Sea Rescue Society The only thing that can stop action, focusing special effort on is a voluntary organisation that Alzheimer’s is research. The Swedish The Postcode Lottery Sport reaching the most vulnerable and works with maritime search Alzheimer Foundation therefore con- Foundation is a grant-making excluded children, to the benefit and rescue in Swedish waters. tributes to the financing of research foundation promoting positive of all children, everywhere. Other Lottery beneficiaries working projects aimed at finding medicines social impact through sport within organisations supported by the with well being also include the against Alzheimer’s disease. the fields of sustainable develop- Swedish Postcode Lottery within Guides and Scouts of Sweden, 25 Committee and FUB, the Swedish National Association for Persons Charities for with Intellectual Disabilities. Environment and Planet Charities for The Keep Sweden Tidy Foundation Human Rights and is a creator of public opinion that promotes recycling and combats Development coop- litter through public awareness eration campaigns, awards and environmental education. Other benefi- UNHCR, the UN Refugee Agency, ciaries that work for the environ- is committed to protecting refu- ment and animals include the gees across the world, saving lives, Peace Parks Foundation Sweden, focusing on their basic needs and WWF Sweden, Greenpeace, rights, and helping them build Vi Agroforestry, Nordens Ark, a better future. Within human Fairtrade Sweden and the Swedish rights and development aid, the Society for Nature Conservation. Swedish Postcode Lottery also supports the Swedish Red Cross, Amnesty International, Diakonia, Charities the Kvinna till Kvinna Foundation, Médecins sans Frontières Sweden, working for Health the Hunger Project Sweden, and Research Childhood’s work is based on the UN Convention on the Rights of the Child Hand in Hand Sweden, WaterAid, The Swedish Alzheimer’s founda- and is religiously and politically independent. Our aim is that no child will the Civil Rights Defenders, the tion is a charitable fundraising end up in violent and risky environments, but that everyone should have a Clinton Foundation, the Swedish organisation. Their main goal is safe and loving childhood. Committee for Afghanistan and to grant funds to research in the We Effect. area of Alzheimer’s and other Friluftsfrämjandet (The Outdoor Missions, the Swedish Sailing dementia diseases. Other organi- Association), Fryshuset, Sweden’s Federation, the Swedish Ski sations promoting health and National Association of City Association, the Swedish Olympic

The littering of our seas is one of the greatest environmental problems. Keep The Swedish Sea Rescue Society has used ﬁve Million Swedish kroner from Sweden Tidy organises numerous litter picking activities with volunteers. the Postcode Lottery Funding to rescue missions in the Mediterranean.

26 research are the Swedish Heart- Lung Foundation, the Swedish Childhood Cancer Foundation, the Swedish Association of Persons with Neurological Disabilities, the Swedish Asthma and Allergy Association, the Swedish Rheumatism Association, the Swedish Cancer Society and The Swedish Brain Foundation. The Swedish Postcode Foundation The mission of the Swedish Postcode Foundation is to promote positive change and sustainable development for people and planet by offering financial support to organisations in Sweden and internationally. UNHCR is mandated to lead and co-ordinate international action to protect refugees and resolve refugee problems worldwide. Its primary purpose is to safeguard the rights and well-being of refugees. The Swedish organisations and projects whose further the knowledge and preser- and one addressing Vulnerability. Postcode Lottery aim is to promote integration and vation of cultural heritage. All beneficiaries were encouraged Culture Foundation understanding through cultural to apply for grants for projects tar- The Swedish Postcode Lottery expressions and forms, and to geting the Special Project themes. Culture Foundation supports The Postcode Lottery Sport Foundation The Postcode Lottery Sport Foundation aims to promote positive social impact through sports within the fields of sustainable development, peace, health and human rights. Special Projects In September 2015, the Swedish Postcode Lottery announced that “The Postcode Lottery´s support 80 Million Swedish kronor com- gives us at WWF greater oppor- ing from the 2015 lottery surplus tunities to focus even more on our will be placed in two Special conservation projects and creating Projects Funds: one targeting the a more sustainable future for the Sustainable Development Goals planet.” Throughout the world, in the government corridors, slum areas, refugee camps and remote villages, UNICEF fight for every kid to have the childhood You will nd an overview of all charities in the back of this annual report. that they are entitled to. See www.postkodlotteriet.se for a description of all charities. 27 Our players

The Swedish Postcode Lottery is one of Sweden´s most popular lotteries. By December 2015, 979,682 players were taking part in the lottery with 1,798,552 tickets. Over the year, 112 players became millionaires. For the fourth year in a row The Swedish Postcode Lottery, Sweden’s largest charity lottery, generated over 1 Billion Swedish kronor for charities.

gest prize, is awarded to a winning How to play neighbourhood three times a year. The Swedish Postcode Lottery is based on the same format as the other Postcode Lotteries, where Prizes the lottery ticket number is based 40% of the lottery revenues go to on a postcode. The price of a lot- lottery prizes. The players have a tery ticket is 160 Swedish kronor chance to win every day, all year. a month, approximately €17. In 2015 every Friday, one lucky Players pay by Direct Debit and are player won 1 Million Swedish entered into all the draws of that kronor and one player won a month. Winners are announced Volvo V60 D2. The players also every day. The ‘GrannYra’, the had a chance at 10,000 or 100,000 In the last GrannYra of the year, all-time high 172 Million prize pot was Swedish Postcode Lottery´s big- Swedish kronor per ticket. On shared by 113 winners in Vikingstad.

Saturdays, players had the chance to win gift certiﬁcates worth 15,000 Swedish kronor per ticket with the travel agency Ving. On Sundays thousands of ticket hold- ers won 1,000 Swedish kronor or 160 Swedish kronor per ticket. GrannYra Three times a year the Swedish Postcode Lottery’s ‘GrannYra’ is awarded to a winning neighbourhood. In April, 136 winners in Bergeforsen shared 65 Million Swedish kronor. 11 of them had the winning postcode and became millionaires. The second ‘GrannYra’ of the year took place in October in Linköping, where 101 Million Swedish kronor were shared among 39 winners, making 22 of them millionaires. The Happy winners at the grand street prize in Västra Frölunda in October 2015. 28 In the GrannYra in Bergeforsen 136 players shared 65 Million Swedish kronor.

final ‘GrannYra’ of 2015 contained Postcode Lottery did five big mar- contribution to society through a staggering 172 Million Swedish keting campaigns. The Swedish sports- and health-related initia- kronor shared by 113 winners in Medal Lottery tives, the Postcode Lottery Sport Vikingstad, a small community The Swedish Medal Lottery was Foundation was set up in 2015. close to Linköping. This time, 20 Online Gaming The Sport Foundation is a grant- The Postcode Bingo and scratch launched in January with the winners became millionaires. All purpose of generating funding to making foundation supporting three ‘GrannYra’ were broadcast on cards online have performed sport and health projects with according plan during 2015. Swedish sports movements. In late Swedish television during prime spring 2015 the lottery draws were social impact in both Sweden and time on channel TV4. The final Much emphasis has been directed abroad. towards loyal customers and ceased and the lottery was closed. ‘GrannYra’ of the year was broad- It was proven too difficult to reach cast in January 2016. product development. Theme based scratch cards and bingo out with a new lottery concept PostkodMiljonären games have been much appreci- due to the rising competition from With nearly 900,000 viewers per Marketing and sales ated amongst the customers. illegal gambling companies. To episode, ‘PostkodMiljonären’ The lottery tickets are marketed The scratch card jackpot draw continue the lottery in relation to continues to be one of Sweden’s and sold through direct mail, ‘SkrapYra’ takes place three times Novamedia’s ambition to generate most popular TV shows. The TV and radio commercials, tele- per year, generating new winners support to the sports community game show, based on the ‘Who sales, field marketing and digital and positive customer experiences. could better be matched in a dif- Wants to Be a Millionaire?’ for- sales channels, such as e-mails Scratch card sales on mobile plat- ferent way. The Swedish Medal mat, is broadcast every Friday and and online ads. Outdoor ads forms continue to grow. Lottery brand will be kept within Saturday on Sweden’s largest com- complement some of the cam- Novamedia and used for future mercial television channel: TV4. paigns. During 2015, the Swedish ventures. To further strengthen the The Friday and Saturday shows 29 100,000 visited the campaign website. The winner, Jonathan Borghesi, did a splendid job as guest host and the show was much appreciated among the viewers. En ska bort (Odd one out) The new television gameshow, ‘En ska bort’ (Odd one out), was launched in January 2016 and broadcast on nine Saturdays on Sweden’s largest commercial television channel: TV4. Rickard Sjöberg is the host of the show. The game consists of three different question rounds, where a pair of contestants get to see a number of pictures and an accompany- ing headline. One picture does not match the title and that shall PostkodMiljonären, and the host Rickard Sjögren, celebrated 10th year anniversary in 2015. be removed by the contestants. The contestants have to make smart decisions, when the game include features stories with the envelopes. The 875th episode was in 2005. To highlight the 10th advances the questions become weekly lottery draw results and broadcast in December 2015. The anniversary of the show, a com- more difficult and the prize pool the postcode prizes, presented by well-known Swedish TV person- petition to find a substitute host increases. Much is at stake as the the Street Prize presenters, who ality, Rickard Sjöberg, has been for ‘PostkodMiljonären’ for one top prize is one Million Swedish visit the winners bringing golden hosting the show from the start day in December was announced. kronor. The show offers its view-

Jonathan Borghesi won a day as substitute host for PostkodMiljonären, and Street winners in Västra Frölunda, Gothenburg. did a splendid job. 30 ers an interactive experience with excitement and entertainment. Media Coverage The ‘weekly street prize’ on Fridays and Saturdays was featured in local papers in Sweden almost every week. The ‘GrannYra’, received plenty of attention in the national tabloids as well as in local media in the winning cities of Bergeforsen, Linköping and Vikingstad. Another activity aiming at achieving publicity surrounding neighbours and community was the announcement of a competition to ﬁnd Sweden´s best street. People all over Sweden showed great commitment and The new television gameshow, En ska bort (Odd one out), was launched in January 2016. Viewers can play along in the competition received a lot of an app while questions appear in the show. publicity.

nel to build relations, interacting includes competitions, winner Facebook. The Swedish Postcode Social Media and connecting with players. stories, beneﬁciary projects and Lottery is also present on Twitter, In 2015 the Swedish Postcode The presence in social media is inquiries about customer’s dreams Instagram, YouTube and LinkedIn. Lottery continued to grow its pres- characterized by a high level of of winnings. During December, a ence social media. The lottery’s engagement, as well as engaged Christmas calendar short ﬁlm with Facebook site, with 159,000 fol- joyful conversations with players one of Sweden´s most appreciated lowers, is currently a key chan- and followers. Featured content TV hosts was broadcast daily on Swedish Postcode Lottery Ambassadors The Swedish Postcode Lottery has a strong team of ambassadors. They are all well-known public faces of the Lottery.

Sandra Dahlberg Magdalena Graaf Putte Nelsson TV presenter, artist and singer: TV presenter, writer and founder TV presenter, artist and pianist: “I really enjoyed giving Märta of Graaf Sisters Children Centre “The most memorable prize I from Gotland her postcode street in India: have presented was to Bosse and prize. She was genially happy and “It´s a lot of fun getting into dif- Bibi who had lost their house and was now able to retire. She ended ferent costumes, prank winners all their belongings in a ﬁre a up winning 37 Million Swedish and see their reactions before couple of years back. It felt really kronor in GrannYran.” presenting the big golden enve- good to hand them the golden lopes. Seeing all the happy faces envelope!” is priceless.”

Rickard Sjöberg Jessica Frej Christian “Kicken” Lundqvist TV host of ‘The Postcode TV presenter, cookbook author TV presenter, artist and Bingo Millionaire: and Bingo chat host: chat host: “The GrannYror is like Christmas “This summer I presented the “I really enjoy my work. Meeting for me. It is thrilling to stand face “Secret Price” to the most fun, happy winners all over Sweden, to face with a person when his or sweet and caring people I have from north to south, is heart- her life takes a big new positive ever met. They were the kind warming. It makes me feel like a turn.” of winners that will stay in my winner too.” memory for ever.”

31 CHAPTER 6 The Netherlands: Dutch Postcode Lottery Consolidated statement of income and expenditure for 2015 (in 1,000 euros)

2015 2014 € % € % Income Dutch Postcode Lottery 655,037 73.9% 624,070 73.4% BankGiro Lottery and FriendsLottery 231,567 26.1% 226,536 26.6% 886,604 100.0% 850,606 100.0%

Transaction between group companies -3,081 -0.3% -3,847 -0.5% Net income 883,523 99.7% 846,759 99.5%

Contribution to bene ciaries Dutch Postcode Lottery 327,519 50.0% 312,035 50.0% BankGiro Lottery and FriendsLottery 115,783 50.0% 113,268 50.0% 443,302 50.0% 425,303 50.0%

Distribution to players in Dutch Postcode Lottery Prizes and gifts 349,240 53.3% 293,718 47.1% Charity prizes and gifts 12,539 1.9% 11,766 1.9% 361,779 55.2% 305,484 49.0%

Discounts received on prizes in kind and gifts -142,232 -21.7% -96,543 -15.5% Charity prizes and gifts within the contribution to bene ciaries -11,244 -1.7% -10,467 -1.7% 208,303 31.8% 198,474 31.8%

Distribution to players in BankGiro Lottery and FriendsLottery Prizes and gifts 63,452 27.4% 61,026 26.9% Transaction between group companies -3,081 -1.3% -3,847 -1.7% 60,371 26.1% 57,179 25.2%

Expenses Marketing and organisation expenses 170,194 19.2% 165,676 19.5% Financial income and expenses (-) -400 0.0% 64 0.0% Corporation tax 78 0.0% -75 0.0%

Result after corporation tax 1,031 0.1% 116 0.0%

32 Charities always win

Since it began 26 years ago, the Dutch Postcode Lottery has contributed over €4.8 Billion to charity organisations dedicated to ‘people’ and ‘planet’. It now supports 106 charities worldwide and plays a pioneering role in the quest for a fair and enterprising, green and responsible world.

The licence of the Dutch Postcode Lottery stipulates that 50% of the lottery’s revenue will be donated to charity. Since its inception, our revenue has grown every year. In 2015, it amounted to a record sum of over €655 Million, representing a total contribution of almost €328 Million to the charities. This made it possible for us to add 5 new Ruud Esser, CFO of the Dutch Postcode Lottery (left) presents ambassador Marco Borsato (centre) and Tjipke beneficiaries. The total number Bergsma, the director of War Child, with a cheque for the dream project ‘Can’t Wait to Learn’. of charitable organisations supported in 2015 was 106, of which the allocation of funds and admits stantial proportion of its income 11 received a one-off contribution. new charitable organisations to the from sources other than the lottery. War Child The lottery executes 14 draws a group of beneficiaries. Children have a right to education, year, the proceeds of which are but not all children have access to divided among the beneficiaries. Dream Fund good, effective, attractive educa- Long-term support tion. Due to many conflicts world- Our contribution enables the The Nationale Postcode Loterij wide, 28 million children cannot charitable organisations to com- Institutional support N.V. has contractual relationships attend school. War Child has plete projects that actually make The Dutch Postcode Lottery pro- with its beneficiaries. Their annual developed an innovative method a difference. We introduced the vides long-term institutional sup- financial donation depends on the of education. Its contribution of Dream Fund in 2009, with the port to organisations working in proceeds of the lottery. Five-year €5.9 Million from the Dream Fund aim of allowing one or more the areas of poverty alleviation, contracts are agreed with most of will enable War Child to go further beneficiaries a year to fulfil a ‘pre- human rights, nature conserva- the beneficiaries that joined after with its partners. In the next five cious’ dream. By supporting these tion, the environment and social 1994. During the fifth year, the years, they are going to roll out the dream projects, the lottery wants cohesion in the Netherlands. The beneficiary and the lottery evaluate dream project ‘Can’t Wait to Learn’ to achieve major changes for peo- Supervisory Board of Holding the relationship on the basis of the in Sudan and the Middle East. ple and planet, inside and outside Nationale Goede Doelen Loterijen results achieved by the organisa- the Netherlands. We selected two N.V., which is the umbrella com- tion in the areas of ‘people’ and dreams in 2015. pany of the three charity lotteries ‘planet’. One of the criteria is that in the Netherlands, decides on the organisation receives a sub-

33 organisations to draw attention to the problem of child brides. LINDA.foundation Even in the Netherlands, there are thousands of families that can barely make ends meet financially. The LINDA.foundation, founded by the Dutch TV host Linda de Mol, speaks out for them. It provides practical help by giving poor families a set of gift cards once a year around Christmas. They can spend these cards as they wish at a number of shops around the Netherlands. Not On Our Watch George Clooney founded Not On Our Watch to generate attention and resources to end mass cruelty worldwide. The organisation is €9.95 Million will enable Amref Flying Doctors and PharmAccess to give 200,000 Kenyan women a ‘care purse’ using our contribution for its pro- through their mobile telephones. ject ‘The Sentry’ to expose and dis- mantle the networks that finance made their mark and stand up for of the venture is to end child mar- armed conflicts in Africa. Amref Flying Doctors ‘people’ and ‘planet’. riages and to improve the position and PharmAcces of girls in developing countries. Many people in Africa have little The Centre against Girls Not Brides helps its affiliated or no access to essential medical care. But meanwhile the mobile Child Traf cking and telephone has brought about an Traf cking (CKM) economic revolution. Amref Flying The Centre against Child Doctors and PharmAcces are Trafficking and Trafficking (CKM) using this in their dream project was founded in 2011 to support ‘M-Hakika’. Now, through their the victims of human trafficking. mobile telephones, 5,000 women Since then, the CKM has grown in Kenya have a ‘care purse’ from into the leading centre of expertise which they can pay for medical in the field of child and human care. And with our contribution of trafficking in the Netherlands. The almost €10 Million, there will soon Centre’s specialists are frequently be 200,000 of them. consulted by policy bodies, government and the media. New beneficiaries The growth of the Dutch Postcode Girls Not Brides Lottery in 2015 made it possible Girls Not Brides is a worldwide for us to add 5 new beneficiaries to joint venture between more than With her organisation Girls Not Brides, Princess Mabel (seen here with our already impressive list. These five hundred social organisations Senior Partnership Officer Lara van Kouterik) fights against the forced mar- are beneficiaries that have already in seventy-five countries. The aim riages of millions of underage girls. 34 Not On Our Watch focuses on putting a stop to forgotten violations of human Thanks to support from the Postcode Lottery, Oceana can undertake its first rights. sea expedition in the North Sea.

pleads for better legislation and Wakker Dier takes legal action against compa- AIDS-Free World apopo Wakker Dier is striving for a nies that break the rules. Injustice, abuse and inequality are This Belgian organisation was society in which all animals in problems that make eliminating founded with the original idea of livestock farming live a decent life AIDS even more difﬁcult. AIDS- training rats to track down explo- with room for their natural behav- One-off contributions Free World uses effective lobbying, sives. Using rats has now resulted iour. To achieve this, farmers need In 2015 we also had the ﬁnancial legal action and awareness-raising in 25,000 hectares of land being more money. If they get a better breathing space to give eleven campaigns to combat this prob- cleared of landmines. And this price for their livestock, they can organisations one-off support, lem. The objective of its campaign was all the more reason for apopo improve the lives of animals on allowing them to make an even ‘Code Blue’ is to put an end to to see what else rats could do. It their farms. Wakker Dier confronts bigger difference. We will mention sexual violence and abuse by UN seems that the animals can also companies about the animal suffer- three of them here. personnel during their peacekeep- be trained to detect the disease ing that results in their products, ing missions. TBC. Now apopo can train new rats for programmes in Tanzania, Cambodia, Angola and Zimbabwe. Oceana Oceana wants to make the oceans as rich, healthy and abundant as they used to be. To do so, this international organisation can count on the support of famous ambassadors such as Barbara Streisand and Ted Danson. Our one-off contribution is intended for the project to protect the North Wakker Dier wants a good life for all animals in the apopo trains African greater hamster-rats to detect land Sea. livestock industry, with plenty of room for their natural mines and TBC. behaviour. You can nd an overview of all charities in the back of this annual report. See www.postcodeloterij.nl for a description of all charities. 35 Getting players

By the end of 2015, the Dutch Postcode Lottery had 2,743,856 players who played with a total of 4,145,272 lottery tickets. Turnover increased by 5% from 2014 to a record €655 Million in 2015.

People play the lottery with a In spring and autumn, there were lottery ticket number based on two series of ﬁve broadcasts of their postcode. So winners of ‘Postcode Loterij Miljoenenjacht’ the Postcode Street Prize or the (Postcode Lottery Hunt for ‘PostcodeKanjer’ are usually neigh- Millions) on RTL4 with star pre- bours. This is what makes playing senter Linda de Mol. During the the Postcode Lottery so unique: series, people could play ‘Postcode all the players in a street or neigh- Loterij Bingo’ (Postcode Lottery bourhood win together. Bingo) live at home with a bingo The top winner of 2015 in the TV show ‘Miljoenenjacht’ went home with card. 2015 was the 15th year of this €377,000. programme’s existence. The last Television episode was very special with extra ‘Kanjers van Goud’ (Heroes of ject run by one of the beneﬁciar- Television continues to be an prizes. Gold) focuses entirely on the ies. Ten episodes were broadcast invaluable medium for the Dutch charities. In this programme, our in 2015, including a Christmas Postcode Lottery. As well as the lottery ambassadors visit a pro- special featuring Dutch model awarding of prizes, the television programmes always feature one or more of our charities. To promote the recognisability of the lottery, the major prizes are presented by lottery ambassadors.

In January, the Dutch Postcode Lottery announced a 2015 prize pot The game show ‘Eén tegen 100’ has been on Dutch TV for 15 years and is still one of the most watched programmes. of a staggering €250 Million. 36 The ﬁfteen players from the winning postcode in Sittard, who shared €21.95 Million.

Doutzen Kroes, who travelled to Postcode Prize of €1 Million per ticket on every working day. Nepal. The popular programme Campaigns and in September we had a We also held six Summer Parties ‘Postcode Loterij Eén tegen 100’ Recruiting new players relies heav- Postcode Street Prize of €25,000 for the winning neighbourhoods. (Postcode Lottery One Against ily on the national campaigns All of the winners took a special 100), presented by Caroline for the ‘PostcodeKanjers’, the Postcode Lottery Barbecue home Tensen, has been high in the Postcode Street Prize, ‘Postcode with them. viewer ratings ever since it started Loterij Bingo’ and ‘Miljoenenjacht’. in 2000. In August 2.3 million We introduce various special viewers watched this exciting themes during the year. For exam- game show. A permanent feature ple, March was ‘Tonnenmaand’ of the programme is the Postcode (Ton Month): for 31 days, ambas- Street Prize awarded by Gaston sadors Gaston Starreveld and Starreveld. Martijn Krabbé presented prizes of €100,000 somewhere in the Netherlands. The most popular morning pro- During the ‘Postcode Loterij gramme in the Netherlands, PrijzenZomer’ (Postcode Lottery ‘Kofﬁetijd’ (Coffee Time) provides Prizes Summer) we shared out a We used many channels our charitable organisations with a prize pot of €50 Million. In July, to inform people about platform for drawing attention to there were winners for hundreds the biggest ‘Kanjer’ prize their work. Coffee Time has a dif- of BMWs during our campaign ‘A ever of €49.9 Million. ferent theme every day. It is broad- BMW every hour’; twice in August This letter is one example. cast on weekdays and Saturdays. there were winners for the Super 37 Prizes In 2015, there were prizes worth over €250 Million to be won in the Dutch Postcode Lottery. We award the Postcode Street Prize once a week throughout the year, with a prize every working day in September. The prize is €25,000 per ticket including the ‘StraatprijsVerdubbelaar’ (Street Prize Doubler). One of the winners also wins a car. We shared out prizes ten times in the game show ‘Miljoenenjacht’ (Hunt for Millions). The winner at home received the same amount as the studio winner and neighbours with the same postcode also shared the same amount. In 2015, there were three draws for the Super Postcode Prize of €1 Million. The prize was won twice in the north of the Netherlands and once in Eindhoven in the south.

Winners of the Postcode Street Prize in a Dutch village. The prize was drawn no less than 70 times in 2015: every week and every working day in September. Mailings goal was to recruit players. In documentaries, special websites ‘PostcodeKanjer’ and publicity and reports, the emphasis lay on On 1 January 2016, the lot- The ‘PostcodeKanjer’ on New information about our charities. tery announced where the Year’s Day even featured a unique We also featured regularly in ‘PostcodeKanjer’ for the enormous film - The Princess and the Pea national newspapers. Every two amount of €49.9 Million had been - after which the winning post- weeks we placed a full-page adver- shared. The largest part of the code was announced. More than tisement in a national newspaper prize - €43.9 Million - was shared 1.2 million people watched our featuring one of the charitable over one postcode and the sur- ambassadors surprise the win- organisations. The national and rounding neighbourhood in Sittard ners. In this case, television was regional media devote a lot of in the south of the Netherlands. In an important channel for reaching space to the Dutch Postcode addition, players at six postcodes Dutch people as tickets were not Lottery: our prize-winners, our throughout the country shared for sale in shops. support for charities and other €1 Million. The media showed Apart from television, we also used projects. enormous interest. It was front- letters, digital media and outdoor In spring, every player received a page headlines in national news- advertising to draw attention to magazine called ‘100% NL’ with papers while TV news gave it our aims. information about the prizes and extensive coverage. Dutch model and actress Doutzen With posters, banners on websites, charities. Kroes, with international fame, commercials on radio and TV, shows our Dutch Postcode Lottery telephone and letters, our main Christmas pullover on her Facebook page. 38 ers a gift card worth €12.50. They In September, all our Other prizes could use the card to buy sustain- 2.5 million players In 2015, thousands of winners able products at Albert Heijn, the received a DOE MAAR enjoyed an unforgettable evening biggest supermarket chain in the LEKKER DUURZAAM out at concerts and musicals, most Netherlands. The aim is to make card with which they of which were specially organised the public enthusiastic about buy- could buy ‘green’ for our players. ing more sustainable products. products to a value of As well as money and prize pack- €12.50. ages, we also awarded countless other prizes – a total of 10 mil- Internet lion - such as cars, TVs, tablets, Ice and social media Prizes, treacle waffles and flowers. Twitter, LinkedIn, Facebook and Many of these prizes had a ‘green’ internet have become regular com- theme. We also awarded Postcode munication channels for the lot- Lottery bicycles that were espe- tery. At the end of the year, we wel- cially designed for us. comed our 200,000th follower on Facebook. Social media also enable Good Days visited the island of Texel where DOE MAAR LEKKER interaction with players. Players can sign up on the internet they visited the mudflats with a In 2015, we conducted various for a Good Day (Goede Dag), on guide from the Waddenvereniging DUURZAAM campaigns via Facebook. which they can take a look behind (Wadden Association) and learned (BE SUSTAINABLE) the scenes of some of our charities. about BirdLife International. The For the second successive year, we Good Days are drawn by lot. For Good Days are highly appreciated sent all 2.5 million lottery play- example our players with a guest by the participants. Dutch Postcode Lottery Ambassadors The Dutch Postcode Lottery has a strong team of ambassadors who spread the word about From left to right, Gaston Starreveld, Quinty the importance of the lottery and the good work of its bene ciaries. In 2015, Humberto Tan Trustfull, Winston Gerschtanowitz, Caroline joined the team. Humberto hosts a popular late-night television chat show and was voted Tensen, Martijn Krabbé and Nicolette van Dam. Duch Broadcaster of the Year in 2015.

Quinty Trustfull, Winston Gerschtanowitz, Caroline Tensen, Martijn Krabbé, TV presenter: Actor/TV presenter: TV presenter: TV presenter: “I’ve seen with my own “‘The meaning of life is to give “There’s still a lot to do. “They started with eyes how a contribution life a meaning’ could be the That’s why the Dutch seven charities and now from the lottery can lit- motto of the founders of the lot- Postcode Lottery can con- they support almost erally make a world of tery. I’m happy to be part of an tinue to count on me as a 100. I’m proud that I’m difference. I’m a proud organisation that makes a differ- member of an enterprising able to contribute to ambassador.” ence in so many lives.” family.” this.”

Humberto Tan, Gaston Starreveld, Nicolette van Dam, TV presenter: TV presenter: TV presenter: “As an ambassador of the World Wide “I see happiness “I really do feel Fund for Nature and the Netherlands when we hand out privileged: happy Red Cross, I experience at first hand prizes in the street. smiles on the win- how important the work and contribu- And I see happiness ners’ faces, fantastic tion of the Dutch Postcode Lottery is. I’m in the field about charities and a glad that also being an Postcode Lottery what the players warm, welcoming ambassador enables me to do even more have achieved with company. Here’s to for all the charitable organisations work- us. So much wealth 50 years!” ing for a “green” and fair world.” in 26 years, literally and figuratively. Unforgettable.”

39 BankGiro Lottery Consolidated statement of income and expenditure for 2015 (in 1,000 euros)

2015 2014 € % € % Income BankGiro Lottery 125,688 14.2% 125,114 14.7% Dutch Postcode Lottery and FriendsLottery 760,916 85.8% 725,492 85.3% 886,604 100.0% 850,606 100.0%

Transaction between group companies -3,081 -0.3% -3,847 -0.5% Net income 883,523 99.7% 846,759 99.5%

Contribution to bene ciaries BankGiro Lottery 62,844 50.0% 62,557 50.0% Dutch Postcode Lottery and FriendsLottery 380,458 50.0% 362,746 50.0% 443,302 50.0% 425,303 50.0%

Distribution to players in BankGiro Lottery Prizes and gifts 56,396 44.9% 54,775 43.8% Charity prizes and gifts 5,965 4.7% 4,672 3.7% 62,361 49.6% 59,447 47.5%

Discounts received on prizes in kind and gifts -22,219 -17.7% -20,931 -16.7% Charity prizes and gifts within contribution to bene ciaries -4,219 -3.3% -3,859 -3.1% 35,923 28.6% 34,657 27.7%

Distribution to players in Dutch Postcode Lottery and FriendsLottery Prizes and gifts 235,832 31.0% 224,843 31.0% Transaction between group companies -3,081 -0.4% -3,847 -0.5% 232,751 30.6% 220,996 30.5%

Expenses Marketing and organisation expenses 170,194 19.2% 165,676 19.5% Financial income and expenses (-) -400 0.0% 64 0.0% Corporation tax 78 0.0% -75 0.0%

Result after corporation tax 1,031 0.1% 116 0.0%

40 Partners for culture

The partners of the BankGiro Lottery work in the eld of culture and the preservation of cultural heritage. We are the leading culture lottery in the Netherlands, providing long- term support for 60 and one-off support for 9 top institutions. Half of every lottery ticket sold goes to these partners, amounting to over €62.8 Million in 2015.

Distribution of the contributions Long-term partners receive an annual contribution from the lottery for a period of five years. Our contribution is intended for the purchase, restoration and presenta- A robot helps people with a physical disability who cannot visit a museum to view the exhibitions at the Van tion of permanent collections and Abbemuseum. for the purchase and restoration of monuments. Within these param- Some of the cultural institutions international exhibition about the eters, the partners can establish supported by the lottery are listed rock star David Bowie, entitled Water their own priorities. They report below. ‘David Bowie is’. Two hundred of The Netherlands has a long seafar- back to the lottery on this every our players could attend a special ing tradition, which is why we also year. evening reception because we sup- have many maritime museums. Any extra funds are assigned to Museums port the exhibition. One of the biggest is the National new long-term partners and/or The Van Gogh Museum in With our extra contribution, Maritime Museum in Amsterdam. one-off funding. Large-scale and/ Amsterdam is the most visited the Van Abbemuseum was able We financed the boathouse for or innovative projects and high- museum in the Netherlands after to launch its ‘Special Guests’ one of its top exhibits – the Royal profile projects in the cultural or the Rijksmuseum. The increase in programme, which makes the Barge. In October, BankGiro heritage sectors may qualify for the number of visitors meant that museum accessible for people with Lottery players could be among one-off funding. the entrance had to be enlarged. a visual, hearing and/or mobility the first to view the results. Our players increasingly choose In September, the museum opened impairment. The latest addition is The Maritime Museum in the specific cultural institution to the new glass building on the a robot that makes it possible for Rotterdam received a one-off con- which they want to devote half of Museumplein. The BankGiro them to experience the museum tribution to set up a new exhibi- their stake, which means a consid- Lottery was the major financer. and its collection from their home tion about the offshore industry. erable amount of extra money for A month before his death, the or care institution. This will be a semi-permanent, our partners. Groninger Museum in the north interactive exhibition about this of the Netherlands opened its young branch of industry. 41 Monuments The prosperous history of the Netherlands is visible in the countless monuments throughout the country. Many of them are still used and are difficult to visit. However, once a year, there was a day when you could visit a large share of these monuments. But the Open Monuments Day threat- ened to disappear owing to a lack of money. The BankGiro Lottery has safeguarded the organisation of Monuments Day for the next 5 years with a one-off donation.

Our support helped the Zaans Museum to acquire a unique work by Claude Monet: ‘Voorzaan and the Westerhem’.

Certain purchases have also been ‘Voorzaan and the Westerhem’ by related to the Netherlands’ rela- Claude Monet. Monet painted this tionship with water. Money from during his stay in Zaandam. the lottery permitted the Zaans On 30 April, the Zuiderzee Museum to make the biggest pur- Museum opened its special attrac- chase in its history: the painting tion ‘Water Works’.

Thanks to the support of the BankGiro Lottery, the restored Royal Barge has a new boathouse and can once more be viewed by the public.

You will nd an overview of all partners in the back of this annual report. You can learn more about the history of cinema in the EYE Film Museum. See www.bankgiroloterij.nl for a description of all partners. 42 Focus on the players

At the end of 2015, the BankGiro Lottery had 565,939 players who played with a total of 877,750 tickets. It contributed a minimum of 50% of its revenue to institutions working on culture and the preservation of cultural heritage. The ticket number is based on the player’s bank account number. Partnership Almost all of our cultural partners present their work to a wider public. This is often in a museum or through special events. By entering into partnerships, we can give our members free entry to these top institutions and award exceptional Football legend Johan Cruijff (1947 – 2016) was one of the guests in the final season of ‘Stars on Canvas’. Here he prizes. For example, this year poses with the artist next to the portrait of his choice. too, we gave an exclusive dinner beneath Rembrandt’s famous Night from this, rising to €1 Million per Watch in the Rijksmuseum. Making your own year. Revenue from earmarked The Big Picture choice tickets has doubled and now repre- We also had a recruitment campaign centred on Robert ten Brink’s In 2015, we further expanded sents 10% of the total revenue. television programme ‘The Big the option for players to choose Picture’. The first series of six pro- which cultural institution they National recruitment grammes started in February, and want to support. After all, if play- In March, we held the national owing to its success was followed ers can choose where 50% of their recruitment campaign ‘Roberts by a second series of six episodes money goes, their involvement 100 Daagse’ (Robert’s 100 Days) in September. By answering ques- will increase. And this means extra with our new ambassador Robert tions, which were often about income for our partners. For this ten Brink. For one hundred days, our cultural partners, contestants reason, in 2015 there were more players could play for more than could win the top prize of €1 employees available in museums 800,000 prizes. The campaign Million. Lottery players at home to recruit new members from the used various channels of com- could also win the same amount. museum visitors. munication, such as personalised A total of 94.000 museum visitors mailings, inserts in magazines, played for museums with ear- commercials, bus shelter advertis- Television marked tickets in 2015. Museums ing and e-mails. One of our most popular televi- Personal sales in museums give the such as the Mauritshuis, the sion programmes is ‘Sterren op het lottery a face and result in more Rijksmuseum and the Open Air Doek’ (Stars on Canvas) in which members. Museum derived extra income presenter Hanneke Groenteman 43 increasing number of cultural prizes. We gave away various large money prizes. Over the year, we could offer more special prizes thanks to intensive collaboration with our cultural partners. We surprised our players with a wide variety of prizes that included tickets for museums, theme parks, musicals and cinema trips, as well as dinner and gift vouchers. Concerts The BankGiro Lottery Concerts are a tradition in which we bring pop and classical music together in Koninklijk Theater Carré in Amsterdam. 4,000 players visited concerts organised especially for BankGiro Lottery players could win a package including a boat tour past the Amsterdam Light Festival, which was them. Well-known Dutch musi- made possible partly by a contribution from the Blockbuster Fund. cians such as Guus Meeuwis and O’G3NE performed alongside BankGiro Lottery ambassador Ilse plays host to well-known Dutch laborates on this with partners the bition ‘Late Rembrandt’ in the DeLange. people who are painted by three Prince Bernhard Cultural Fund, Rijksmuseum and ‘David Bowie is’ different artists while being inter- the VSB Fund and the VandenEnde in the Groninger Museum, among viewed. At the end of the pro- Foundation. The BankGiro Lottery others. Publicity gramme, the celebrity can take one contributes to this by buying tick- The Dutch Windmill Association of the three paintings home with ets for events supported by the organised the BankGiro Lottery him; the other two are auctioned fund, which are then awarded to Prizes Windmill Prize – an annual pub- for charity. This successful TV players. In 2015, 2,282,739 players won lic prize to which we contributed series has now stopped after no The grants from the Blockbuster prizes. These included money €50,000. less than ten seasons. Fund in 2015 were for the exhi- prizes, prizes in kind and an Another initiative that got a lot The most popular morning programme on Dutch TV is ‘Koffietijd’ (Coffee Time). Among other things, this programme offers charitable organisations a platform to showcase their work. There’s a different theme every day, with Thursdays being devoted to art and culture. Blockbusterfonds In 2012, we became partner in the ‘Blockbusterfonds’ (Blockbuster Fund). This fund stimulates and initiates innovative and excep- The Koninklijk Theater Carré was filled with winners at Ambassador and presenter Robert ten Brink hands the tional cultural exhibitions and the fifth BankGiro Lottery Concerts. winner of the sixth episode of The Big Picture a cheque events. The BankGiro Lottery col- for €150,000. 44 With the help of the BankGiro Lottery, the celebrated Van Gogh Museum in Amsterdam was able to build a completely new entrance. A select group of winners could preview the new building on the day before the official opening. They also got a foretaste of the musical that will be made about Vincent van Gogh. The special BankGiro Lottery Open Days were held for the first Leontine Borsato presents the time and were a great success. winners with their cheque in The During these days, our players Concertgebouw in Amsterdam. were offered an exclusive visit at one of our museums in the region. of publicity was the Museum Prize. This is a collaborative effort Internet between the lottery, the Prince Bernhard Cultural Fund and the and social media Dutch Museum Association. The Social media and the internet are Axel Rüger, director of the Van Gogh Museum, greets everyone at the opening BankGiro Lottery Museum Prize playing an increasingly important of the new entrance in September 2015. 2015 of €100,000 went to the Fries role in contact with our players. Museum in Leeuwarden with 40 Our partners contribute to this We also use social media to invite with a different partner every per cent of almost 71,500 votes with tips for evenings out, special our players to the BankGiro month in one of the Dutch prov- from the public. exhibitions, shows or competi- Lottery Open Days that are held inces. tions. Our Ambassadors

Leontine Borsato, Ilse DeLange, singer: Robert ten Brink, Albert Verlinde, musical Chantal Janzen, actress, musical star presenter: “As an artist, I think that presenter: and theatre producer: and TV presenter, joined our team of “The BankGiro Lottery preserving culture is so “I regularly visit a museum “Culture runs through my ambassadors in 2015. wants to bring culture important. When I was a or theatre. It just makes life veins; it makes my heart “I’m really happy to be an ambassador. closer to the public - from child, I regularly went to a bit nicer. The BankGiro beat faster. Because art and As well as supporting culture in the museums to musicals and museums and always found Lottery wants as many Dutch culture are increasingly sub- Netherlands, the BankGiro Lottery from windmills to concerts. them impressive. That’s why people as possible to cel- ject to economic cutbacks, also organises a lot of activities to I think it’s great that I can I’m so happy to tell people ebrate culture and I’m more I’m glad to help make the bring people in touch with culture in contribute to this as an about the BankGiro Lottery. than ready to support that BankGiro Lottery and its an accessible way, like the BankGiro ambassador and I’m very And I hope to make people idea. And, of course, it’s abso- cultural partners even better Lottery Theatre Weekend. I’m looking pleased that I can surprise even more enthusiastic about lutely great that I can also known!” forward to making an active contribu- so many people with such a culture by performing in make players happy with big tion to this.” lot of money every month.” unusual cultural venues, money prizes on “BankGiro such as museums.” Lottery: The Big Picture”!” 45 FriendsLottery Consolidated statement of income and expenditure for 2015 (in 1,000 euros)

2015 2014 € % € % Income FriendsLottery 105,879 11.9% 101,423 11.9% Dutch Postcode Lottery and BankGiro Lottery 780,725 88.1% 749,183 88.1% 886,604 100.0% 850,606 100.0%

Transaction between group companies -3,081 -0.3% -3,847 -0.5% Net income 883,523 99.7% 846,759 99.5%

Contribution to bene ciaries FriendsLottery 52,940 50.0% 50,711 50.0% Dutch Postcode Lottery and BankGiro Lottery 390,362 50.0% 374,592 50.0% 443,302 50.0% 425,303 50.0%

Distribution to players in FriendsLottery Prizes and gifts 51,377 48.5% 45,948 45.3% Charity prizes and gifts 1,616 1.6% 1,467 1.5% 52,993 50.1% 47,415 46.8%

Discount received on prizes in kind and gifts -24,342 -23.0% -19,746 -19.5% Charity prizes and gifts within contribution to bene ciaries -1,121 -1.1% -1,300 -1.3% 27,530 26.0% 26,369 26.0%

Distribution to players in Dutch Postcode Lottery and BankGiro Lottery Prizes and gifts 244,225 31.3% 233,131 31.1% Transaction between group companies -3,081 -0.4% -3,847 -0.5% 241,144 30.9% 229,284 30.6%

Expenses Marketing and organisation expenses 170,194 19.2% 165,676 19.5% Financial income and expenses (-) -400 0.0% 64 0.0% Corporation tax 78 0.0% -75 0.0%

Result after corporation tax 1,031 0.1% 116 0.0%

46 Many charities...

The FriendsLottery gives an extra bit of support to thousands of people with an illness, disability or dis- advantage. The lottery supports charities and social initiatives that can provide people with a day free from care, nance promising research or make a valuable contribution to society in another way. In 2015, the lottery contributed €52.9 Million to charities. Distribution of the contributions FriendsLottery players can make their own choice which organisation they want to support. For each lottery ticket sold, 50% of the ticket price goes to the chosen Thanks to the extra project contribution from the FriendsLottery, 4,000 children whose parents have no money for organisation. About 3,000 clubs swimming lessons can still get their swimming certificate. and associations take part in this, ranging from small associations €317,825 from earmarked tickets support. The money for this comes made it possible to open a centre with only a couple of tickets, to in 2015, in addition to our regular from two extra draws in addition for early diagnosis for children very big ones, like Make-A-Wish contribution of €300,000. to the twelve regular draws. with suspected autism. Nederland that received a further 58% of the players play for a cause For example, the FriendsLottery that they choose themselves; the made an extra contribution to the others support regular benefi- Dutch Cancer Society to enable Taking part ciaries of the lottery, promoting the introduction of a ‘navigation This year the FriendsLottery also health and wellbeing. In 2015, system’ for cancer operations. This supported organisations that there were 49 beneficiaries, two of makes it possible for surgeons to ensure that people who are some- whom were new and six of whom remove a tumour more effectively times excluded from society can received one-off contributions. and the risk that vital organs will take an active part in it once more. Some of our beneficiaries are listed be affected is smaller. For example, the Lucille Werner below. The Dutch Heart Foundation Foundation used an extra contri- received a donation for 800 dis- bution to help 2,300 unemployed pensers for Automatic External people find paid employment. Make-A-Wish Nederland makes the Extra health Defibrillators at public areas such The organisations Jantje Beton and greatest wishes of seriously ill chil- projects as sports halls, libraries and health the Dutch Fund for the Mentally dren come true, like Amber, who was Special initiatives by our benefi- centres. And the contribution to Disabled provide traineeships and able to design a dress. ciaries qualify for extra financial the Dutch Autism Association jobs for young people with a men- 47 Amhali, which helps children with visual and hearing impairments and children with dental problems to get hearing aids, glasses and dental care. And there’s the Herman van Veen Arts Center Fund that provides support for young, talented artists and allows free access to exhibitions for socially isolated children, adults and elderly people. FriendsFund With their financial contribution, the VriendenFonds (FriendsFund) offers support to people who need that bit extra. Beneficiaries, foun- ‘The Perfect Match’ project gives a traineeship or job in a neighbourhood dations, clubs and associations The CliniClowns Foundation applied playground to young people with a mental disability. that are affiliated to the lottery to the FriendsFund on behalf of its can fulfil the long-cherished wish volunteer worker Danielle, who also tal disability. This enables them to tion on social themes. of a volunteer or club member. looks after the intensive care of her interact with people in the neigh- Among them are a number of To do this, they can apply for a handicapped son. The contribution bourhood. famous professional football- small contribution from the lot- enabled her and her entire family to The Dutch Foundation for the ers like Feyenoord player Dirk tery’s VriendenFonds. In 2015, the go to Disneyland Paris. Handicapped Child (NSGK) pro- Kuyt (formerly of Liverpool and VriendenFonds fulfilled 91 wishes. vides children with serious speech Fenerbahçe SK) whose founda- One of the applications was for and/or language difficulties with tion organised 60 sports events for Teun who incurred serious burns ment was not covered by health the opportunity to develop their disabled people in 2015. at the age of 25. Thanks to mul- insurance, but a contribution from visual talents. With lottery support Additionally, two new foundations tiple operations, he has largely the VriendenFonds made it pos- for their project ‘Cam On Wheels’, were admitted in 2015: the Najib recovered. Yet he still had one sible. 150 young people were trained to Foundation of comedian Najib great wish: eyebrows. This treat- be independent film-makers. Finally, the Youth Sport Fund and the Dutch Child Aid Fund used their extra project contribution to allow 4,000 children from poor families to get their swimming cer- tificates. Friends Foundations Among the charities supported by the FriendsLottery are a number of organisations that stand out because they were initiated by Dutch celebrities. They are using their fame in the interests of health ‘Cam On Wheels’ allows young people with a language Former international footballers Dirk Kuyt and Edwin and wellbeing in society. These or speech impediment to tell their story with pictures. van der Sar use their foundations to benefit society, for celebrities often set an example for example people with a handicap or brain damage. others, and because of their fame You will nd an overview of all charities in the back of this annual report. they are able to focus extra atten- See www.vriendenloterij.nl for a description of all charities. 48 Every player counts

At the end of 2015, the Members of the FriendsLottery FriendsLottery had play using their mobile phone 509,561 players with a number, so they always have their ticket with them and can check total of 689,232 tickets. their winnings by phone whenever It contributed a minimum and wherever they want. of 50% of its revenue to its associated charitable Prizes organisations. The number In 2015, the FriendsLottery of players who played for a awarded 1,566,300 prizes from a charity of their own choice prize pot of no less than rose to 58%. €44.4 Million. There was one draw for €1 Million, one draw for The FriendsLottery wants to be €2 Million and draws for This winner was surprised at work with the month prize of €25,000. a friend to everyone living in the €100,000 and €25,000 every Netherlands – to people who need month, €10,000 three times a concerts, dinner shows, Dutch Every Tuesday there was a focus that bit of extra support to lead a month and €2,500 five times a premier division football matches, on the work of the charitable decent life and to people who want month. There were also two Car wellness packages and hotel and organisations supported by the to do something for society. Jackpots in which a total of 89 musical packages. FriendsLottery and on Sunday We express the idea of ‘Everyone winners won a Volkswagen Polo. evening there was the draw for the wins with the FriendsLottery’ in Apart from money prizes and FriendsLottery week prize by one various ways. For example, the cars, there were also prizes such Prize Marathon of our ambassadors. theme of this year’s Friends Lottery as scooters, flat-screen TVs, travel against Alzheimer’s In the programmes ‘Dance Dance Prize Marathon was Alzheimer’s vouchers, iPads and bicycles, as Dance’ and ‘Playback Je Gek’, disease. well as many event-based prizes. disease Dutch celebrities compete to raise Together with three friends or In September, the Friends Lottery money for their favourite charity. their family, winners could enjoy and Alzheimer Nederland joined Both the grand prize of €100,000 forces with the FriendsLottery and the consolation prize of Prize Marathon. This was the €25,000 went to FriendsLottery’s biggest ever national campaign charities. In the programme to raise money for research into ‘Pointless’, where the aim is to get Alzheimer’s disease and other as few points as possible, regular forms of dementia. And it was sup- attention is devoted to the chari- ported by many Dutch celebrities ties that the FriendsLottery sup- and scientists. During the Prize ports, and the lottery winners are Marathon, 325,000 prizes were also featured. drawn for up to €1 Million! Television Clubs Exposure on television is impor- and associations tant for the lottery and its benefi- The FriendsLottery enables mem- ciaries. bers to decide for themselves The FriendsLottery appeared on which charities they want to play TV several times a week, includ- for. The FriendsLottery helps Ambassador and Wimbledon tennis champion Richard Krajicek presents a ing the popular daily morning clubs and associations to generate Volkswagen Polo to the winners of the Car Jackpot. show ‘Koffietijd’ (Coffee Time). extra income. More than 3,000 49 Ajax FC’s left back Mitchell Dijks greets the family that can view the match King Willem-Alexander and Queen Máxima visited primary schools during from pitch-side seats after winning their ‘Field Seats’. the King’s Games, a children’s sports gala supported by the FriendsLottery. clubs and associations affiliated for such things as purchasing tery is a social partner of Dutch choice. In 2015, PSV goalkeeper to the FriendsLottery sell tickets, musical instruments and sports premier division football. The lot- Jeroen Zoet was voted Premier half of which goes to help finance equipment, and renovating the tery is visible at all Dutch premier Division Social Player. He is the the club. Since 1998, these clubs clubhouse. division matches and on TV broad- ambassador for ‘Spieren voor and associations have received casts showing match highlights. Spieren’ (Muscles for Muscles) more than €42.6 Million from FriendsLottery players playing on and plays an active part in PSV’s FriendsLottery players. Committed to sport behalf of one of the Dutch premier projects. In the spring, we held special The FriendsLottery is strongly division clubs could also win great phone-in campaigns to help the committed to sport as a way of football prizes. Social media and clubs and associations to recruit achieving health and well-being. Every year, we reward the pre- members. 160 clubs took part. We unite with professional sports mier division player who shows the internet A further €28,000 was shared by teams to emphasise the importance the most commitment to a better On our Facebook page, almost the twenty highest-scoring clubs. of sport and other club-related society with a prize of €50,000, to 39,000 friends got weekly up-to- The associations used this money activities. For this reason, the lot- be spent on a social project of his date information about the work

The Dutch TV personalities André van Duin and Irene Moors simply can’t Prizes are presented to FriendsLottery winners in the general knowledge wait to share the 1 Million euro Prize Marathon between the six winners. quiz ‘Pointless’ presented by Lucille Werner and Owen Schumacher. 50 of our charitable organisations, With the new campaigns and other interesting FriendsLottery topics. Facebook enables us to be app, players in direct contact with our players have every- and answer their questions. thing they At the end of 2015, we launched want to the FriendsLottery app with prac- know from tical information about results and the lottery coming draws. If someone wins a at the tips prize, they are informed immedi- of their ately and everyone can win extra ﬁ ngers. The lottery helps clubs and associations by selling tickets for their club. The prizes. clubs with the highest revenue get a bonus.

FriendsLottery Richard Krajicek, Esther Vergeer, Giovanni van Wimbledon ten- former wheel- Bronckhorst, Ambassadors nis champion chair tennis star former football- The FriendsLottery has a 1996: and seven-times player for Arsenal “The Paralympic cham- and FC Barcelona strong team of ambassa- FriendsLottery pion: (now manager dors who spread the word often makes the “Being and stay- Feyenoord): impossible come ing healthy is “Together we cre- about the importance of true. Especially for something that ate opportunities the lottery and the good children, who need it most.” you have to work at every day and that allow children in sports clubs to work of its bene ciaries. I’m happy to make my contribution face the future with promise. They’ve to that. That’s why the work of the deserved that, because all children FriendsLottery is so important.” deserve that.”

Wolter Kroes, Edwin Irene Moors, Ruud van singer and TV van der Sar, TV presenter: Nistelrooy, presenter: former goal- “Just like the lot- former football “This year, thanks keeper for Ajax, tery, I think it’s player for PSV, to its players, the Juventus and very important Manchester FriendsLottery Manchester that people with United and Real was able to United: disabilities should Madrid: donate more than “We’re very happy not be side-lined “Thanks to the lot- €50 Million to with the sup- but should take a tery players, the charities. Like the MS Research port we get from the FriendsLottery. full part in society.” children at our academy can rediscover Foundation, for example, where I’m Because of that, we can give people their belief that they can make their the ambassador for children with MS. with an acquired brain disorder the dreams come true. And I’m more than I think it’s great to give something back exercise that they need so very much.” pleased to commit to that as an ambas- to our players and the lotteries!” sador.”

Bas van de Goor, Lucille Werner, Gerard Joling, Dirk Kuyt, former volleyball TV presenter: singer and TV former Liverpool international: “People with a dis- presenter: and Fenerbahçe “The Friends- ability must also “Together, lottery footballer (now Lottery enables dare to take the members support Feyenoord): people with diabe- initiative. Social tens of organisa- “I’d like to thank tes to take a mor success starts tions and thou- all members of the relaxed attitude to with your own sands of clubs and FriendsLottery their diabetes, be attitude. Thanks associations that for their sup- more self-conﬁ dent and get better con- to the FriendsLottery, we can show are committed to health and well-being, port for charities like my Dirk Kuyt trol of their blood sugars.” that in all our media and television among other things. Surely, being and Foundation and others that focus on productions through the Lucille Werner staying healthy, and enjoying the com- health and wellbeing. After all, you Foundation!” pany of friends and family, are the most don’t win without top scorers.” important things in life.” 51 CHAPTER 7 How we are organised

By 31 December, 2015, for the rst time ever, there were informed citizens. This is fur- to it the day-to-day running of the more than a thousand people working for Novamedia/ thered through its publishing Dutch Charity Lotteries. Postcode Lotteries – 1,003 to be exact. The structure of subsidiary Uitgeverij Nieuw The joint organisation of the three Amsterdam/Wereldbibliotheek/Bas Dutch lotteries employs a total of each lottery organisation varies from country to country, Lubberhuizen/Fontaine Uitgevers, 576 people. depending on the size of the organisation and on the lot- the ECI book club with an online tery licences. shop and Scheltema, the largest bookshop in Amsterdam. 81 per External auditing The lottery licences required in lowed by the BankGiro Lottery cent of the shares of Novamedia order to legally organise a lottery Novamedia in 2002. The Swedish Postcode are now owned by the independ- in the Netherlands are issued by The three Postcode Lotteries were Lottery (Svenska PostkodLotteriet) ent Novamedia Foundation. the Dutch Gambling Authority. set up by Novamedia, a Dutch was launched in 2005. In the same The members of the Executive The Ministry of Security and company based in Amsterdam. year, People’s Postcode Lottery was Board and the four support- Justice and the Dutch Gambling Novamedia was founded in 1983 unveiled as a pilot, before the offi- ing company directors shown Authority supervise compliance by Boudewijn Poelmann – its cial launch three years later. in the organogram all work for with the Act on Games of Chance present chairman – and his partner Novamedia is the inventor and Novamedia. In total, 34 people and the lottery licences. The finan- Annemiek Hoogenboom to imple- owner of the Postcode Lottery were working for Novamedia on cial figures are audited by auditors ment innovative, commercial format and brand. The company 31 December, 2015. from PwC. marketing techniques on behalf of organises these charity lotteries to Computer experts from PwC and local and international charities. raise funds for and awareness of Supervisory Board NMi Certin audit the mechanical, In 1989 Novamedia founded its charitable organisations working The Supervisory Board oversees electrical and electronic processes first lottery: the Dutch Postcode for people and the planet. the policy implemented by the used in playing the lottery, estab- Lottery in the Netherlands. In Novamedia also uses its media Executive Board and the general lishing the prizes and determining 1998, the FriendsLottery joined know-how and expertise to running of the Novamedia holding the winners. The civil-law notary the Dutch Charity Lotteries, fol- promote a society of well- company and its affiliated compa- Mr J.P. van Harseler of Amsterdam nies. supervises all draws by the three The members of the supervisory lotteries. The CSR data is audited board are: in the joint audit for all lotteries • Ms G.A. Verbeet (Chair) performed by PwC Netherlands. • Mr R.F. van den Ende • Mr G.P. Prein • Mr C.H. Boer (to 18-09-2015) People’s • Mr J.A. van den Bergh (from 08-12-2015) Postcode • Mr R.M. Schutte Lottery In Great Britain, Novamedia B.V. Dutch lotteries established Postcode Lottery Ltd The Dutch Postcode Lottery, the and continues to direct its opera- FriendsLottery and the BankGiro tions. People’s Postcode Lottery Lottery are part of Holding operates a number of society Nationale Goede Doelen Loterijen lotteries on behalf of charities. N.V. It is regulated by the Gambling The Supervisory Board of Holding Commission under licences 000- Actor and human-rights activist George Clooney visits People’s Postcode Nationale Goede Doelen Loterijen 000829-N-102511-010 and 000- Lottery in Edinburgh, where he receives a cheque for his organisation Not On N.V. supervises the management of 000829-R-102513-009. People’s Our Watch. the holding company and entrusts Postcode Lottery holds an External 52 Jan Oostrom (IT Director)

Eva Struving Harold Zwaal (International and (Commercial Director) Charity Director)

Anders Årbrandt Marieke van Schaik (Managing (Managing Director) Director)

Novamedia Company Directors

Imme Rog Cecilia (Managing Bergendahl Director) (Managing Swedish Director) Postcode Lottery Dutch Charity Lotteries

Michiel Lorna People’s Verboven Menzies (Managing (Deputy Postcode Director) Managing Lottery Director) Novamedia Executive Board

Annemiek Hoogenboom Sigrid van Aken (Country Director) (COO)

Jo Bucci Ruud Esser (Managing Director) (CFO) Boudewijn Poelmann (CEO)

An overview of the United Postcode Lotteries and the Dutch Charity Lotteries. 53 Lottery Manager (ELM) licence people at its office in Stockholm organisations through the lottery. that enables the lottery to operate on 31 December 2015. The Swedish Gambling Authority, External auditing the lotteries on behalf of the chari- One of the managing directors is which grants the lottery licence, Auditing for Novamedia Sverige ties. also the Lottery Manager approved collaborates closely with the AB (the operator) is carried out by the Swedish Gambling Lottery Manager and supervises by PwC and KPMG audits the Authority. These two roles com- the lottery. Swedish Postcode Association. The External auditing bine the commercial concept CSR data are audited in the joint Draws are supervised by an inde- of the business with the idea of audit for all lotteries performed by pendent solicitor from Thorntons generating money for charity PwC Netherlands. Solicitors, in accordance with the Gambling Act 2005. The draw engine is NMi certified. PwC performs the annual IT audit. George Clooney at the Postcode Lotteries Financial auditing of the Postcode Lottery Ltd is carried out by The Gallaghers Partnership LLP. The CSR data are audited in the joint audit for all lotteries performed by PwC Netherlands. Swedish Postcode Lottery The Swedish Postcode Association TV presenter Humberto Tan interviews George Clooney at the Dutch Postcode Lottery’s Goed Geld Gala 2016 in has been licensed to organise a the Koninklijk Theater Carré in Amsterdam. lottery in Sweden. Beneficiaries of the lottery are members of this Our new ambassador George Clooney visited what you do. And congratulations to everybody association. Novamedia Sverige People’s Postcode Lottery of ces in Edinburgh, on who contributes to the Dutch Postcode Lottery.” AB operates the Swedish Postcode behalf of his charity Not On Our Watch at the end Lottery on the basis of an agree- of 2015. He was invited to the Dutch Postcode ment concluded with the Swedish Lottery’s ‘Goed Geld Gala’ in Amsterdam on United States Postcode Association. This con- 26 January 2016, where he was interviewed by Clooney thinks that the Dutch Postcode Lottery tract is approved by the Swedish the Dutch late-night show host, Humberto Tan. is a fascinating initiative that should also be Gambling Authority. Both were very impressed by the atmosphere and adopted in the US. “A couple of people in the US The Board of the Association is the huge support for charities. have won 1.4 billion dollars in a lottery, half of composed of leading representa- which goes to the IRS (Internal Revenue Service, tives from society and consists the US governement agency responsible for tax of six members and the Lottery An honour collection and tax law enforcement). That could be Manager as an adjunct member. George Clooney: “Congratulations, all of you. It’s organised so much better. The idea of sharing with Based on proposals from the great and I feel very honoured to be together in your neighbours, of creating a sense of community, Charity Department, the Board one room with so many people who do so much is what is missing from the world. And then the decides on the addition of new good work. I can’t praise you enough and I’m very idea that you devote the proceeds to people who beneficiaries as well as how pro- honoured to be here. When we’re in South Sudan are working in the field, based on the good work ceeds are to be distributed between or the Nuba Mountains, we see Save the Children, they do. I don’t know why we couldn’t do that in the beneficiaries. UNICEF and you all at work. And these are mostly the US too.” Novamedia Sverige AB has run the very courageous young people of 18 or 19 who George Clooney is the latest international ambas- Swedish Postcode Lottery since risk their lives to help people they don’t know. sador of the Postcode Lotteries in Great Britain, 2005. The lottery employs 180 So I’ve got an incredible amount of admiration for Sweden and the Netherlands.

54 CHAPTER 8 Corporate Social Responsibility

Everything at the United Postcode Lotteries and Novamedia revolves around our ideal of creating a better world. We do this rst and foremost by providing charities with long-term nancial support and by promoting their work. We also apply this ideal in the way we do business, making it as sustainable as possible.

In 2015, we asked the advice ‘Global Reporting Initiative’. The of our stakeholders as to the complete report, which is available content of our Corporate online, was submitted to our exter- Social Responsibility reporting. nal auditor for approval. Ultimately, we want to reflect their wishes, expectations and needs. Our new strategy is partly based Work made possible on their valuable input. by charitable Our new CSR agenda is based on three focus areas: Planet, People contributions The Swedish Postcode Lottery held a special breakfast as part of its CSR and Openness. These focus areas A sustainable planet is critical to week. encompass our vision, mission and future generations. Resilient socie- core values. Every lottery commits ties and people are the founda- tant work and build towards a fair ners, we communicate how fund- to these central ambitions but is tions for further development and and ‘green’ world. The majority of ing is distributed in our annual then free to interpret them in its growth. We focus on long-term, our funding is flexible, allowing reports and on our websites. In own way. structural fundraising for our char- charities to decide how it will be three countries, our five lotteries 2015 was the first year in which ities. Our funds enable them to used as we believe they know best awarded €613 Million to charities the United Postcode Lotteries and remain or to become strong organ- where the money is most needed. in 2015. The largest part of this Novamedia reported in accord- isations. Through this, they can In order to promote mutual under- went to nature and the environ- ance with the G4 guidelines of the continue to carry out their impor- standing and trust with our part- ment, international co-operation, social cohesion and wellbeing. Fair and real cost pricing Working towards a better world means paying honest, realistic costs. In doing so, we are contrib- uting to eliminating low wages, child labour and the depletion of our natural resources. We make every effort to work with suppliers who operate sustainably and offer sustainable products, preferably produced locally. As the

The complete CSR Report 2015 is The management and boards of the five Novamedia charity lotteries hold an international meeting in Putten, the available on the website: Netherlands. www.novamedia.com 55 Employees of People’s Postcode Lottery carry out voluntary work. Chris Shepherd of the World Wildlife Fund gives a lunchtime lecture at the Dutch Postcode Lottery. entire value chain is involved in term. This means generating more clearly regarding our performance of relevant legislation and regula- this, we ask our suppliers to sign a energy than we consume, without and social impact. Our basic tions in the fields of marketing, Code of Conduct for Suppliers. In the aid of compensation projects principles in holding lotteries are privacy and responsible gaming. 2015, 43% of our most significant or credits. Energy independence is transparency, responsible gaming, suppliers signed this Code. crucial to achieving this objective. integrity and compliance with laws In 2015, there were no incidents in In 2015, we reduced business- and regulations. We have a zero- draws or the payment of prizes. related emissions by 2.5% and pur- tolerance policy that safeguards Creating a chased 73% green electricity. error-free draws and the payment Responsible positive impact of prizes. We also follow techno- Responsible logical developments for minimis- campaigning on the planet ing risks regarding user privacy We want to provide players and Our planet comes first, which is operations and personal information. Every consumers with clear information why we are striving for ‘carbon- We organise our Charity Lotteries year, we invest in training in order so that they make an informed positive’ operation in the long responsibly and communicate to further increase our knowledge decision to play in our lotteries.

Ambassador Fiona Phillips visits our Customer Experience team to welcome Everyone has their step counter for the 100-day challenge. People’s Postcode new players. Lottery is taking part with 11 teams. 56 We want to make the world a better place by raising funds for social organisations worldwide and by increasing awareness of their work

PEOPLE: PLANET: OPENNESS: Resillient socie- Only by conserving and Our mission commits us to organising our charity ties and people protecting the earth’s lotteries in a responsible way and communicate form the basis for resources and ecosystems can in an open and balanced manner, providing stakeholders further development we ensure a sustainable and fair with an unbiased picture of our performance and socie- and growth. use of our natural resources. tal impact.

CSR Agenda: Our Ambitions Work by beneﬁciaries made possible by charitable contributions • We minimize risks regarding customer privacy & data We communicate transparently how we allocate funds. by monitoring technical innovations and developments. • We train staff in relevant laws & regulations. Promoting the use of fair & real cost pricing • We transparently disclose any incidents. • Our guideline is ‘30 percent diversity at the top’. Responsible campaigning • We purchase in-kind prizes from suppliers • We aim for zero upheld complaints with sustainable operations. PEOPLE PLANET regarding commercial communications. • We work with local suppliers. • We transparently disclose any incidents. • Suppliers commit to Code of Conduct. Good employment practices Creating a positive impact on the planet • We increase diversity in higher with our operations management with 30% different charter. • We purchase ‘green’ electricity • We advocate equal treatment regardless produced locally. OPENNESS of age, ethnicity, gender, sexual • We produce our own renewable energy. orientation or disability. • We consult staff how they perceive our Responsible operations organization as an employer. • We tolerate zero errors in draws and payment of prizes.

We also prevent participation fell from nine in 2014 to seven in by minors. We are committed to 2015. One complaint was upheld responsible marketing activities by the Gaming Control Board. and compliance with advertising codes. Good employment For the Postcode Lotteries in Great practices Britain and Sweden no complaints Engaged employees are crucial were upheld in 2015 by the rel- to achieving our ideals for a bet- evant advertising regulators. In ter world. We want to be a good the Netherlands, the number of employer and are actively com- complaints upheld by the Dutch mitted to making our workforce Advertising Standards Agency a reflection of society. We believe All Swedish employees joined at a special Christmas breakfast. 57 Lottery employees like to visit projects to find out more about the work of our Employees of People’s Postcode Lottery sit at festively decorated tables for beneficiaries, as here at the Wadden Sea Society. their Christmas Breakfast. that we benefit from teams with senior management and we believe tion were women. Our Supervisory In order to verify our position as a different backgrounds as different in equal treatment and opportuni- Board satisfies the diversity quota good employer, we strive to carry viewpoints can increase creativity ties for all our employees, irrespec- of the Dutch Management and out an employee satisfaction sur- and new ideas, driving our lotter- tive of their age, ethnicity, gender, Supervision Act with at least 30% vey once every three years. Our ies forward. For this reason, we sexual orientation and/or occupa- male and 30% female members. employees rate the lottery on val- have a ‘30% difference at the top’ tional impairment. In 2015, 49% of ues such as ‘credibility’, ‘respect’, guideline to stimulate diversity in employees in a management posi- ‘honesty’ and ‘pride’. Awards Throughout 2015, several awards were pre- In 2015, Sigrid van Aken (COO, Novamedia) and Imme Rog (Managing Director, sented to our leadership team, marking their Dutch lotteries) once again ended the year high on various top-10 lists. continued ambition to make our world a bet- This also made it clear to the outside world that our charity lotteries do not have glass ceilings. In 2015, 49% of employees in our higher management were ter place. women.

In 2015, In 2015, for Imme Rog, Niclas In 2015, Annemiek the fourth suc- Managing Kjellström Boudewijn Hoogenboom, cessive year, Director of Matseke, Poelmann, Country Sigrid van the Dutch Managing co-founder Director Aken, COO of Lotteries rose Director of and CEO of of People’s Novamedia, to 16th place the Swedish Novamedia, Postcode was voted in the list of 25 Postcode was ranked Lottery ‘most powerful most powerful Lottery (until 64th in the received an honorary doctor- Dutch woman in philanthropy’ women/men in Dutch broad- December 2015), was ranked Sustainable Top 100 of the ate from Ahfad University in by the Dutch Magazine ‘Opzij’. casting. Broadcast Magazine 8th in the list of Sweden’s 101 Dutch newspaper Trouw. And Sudan. The award recognises And ranked 72th in the list published this list for the 13th most influential people in the ranked 25th in the list of most the imperative role Annemiek of most influential Dutch time. field of environmental devel- influential Dutch citizens in the played in the launch of Gender citizens in the newspaper De opment 2015, published by newspaper De Volkskrant. Studies at the University. She Volkskrant. MiljöAktuellt magazine. also helped to set up the School of Extension, Education and Development.

58 CHAPTER 9 Postcode Lottery Green Challenge 2015

In 2015, the ninth annual Postcode Lottery Green Challenge was held, inviting entrepreneurs from across the world to enter the competition to bring their green business dream to life. With 271 submissions from 56 countries, ve nalists were selected to present their plans to an international jury.

The winners of previous competitions are closely involved in the Postcode Lottery Green Challenge and now form a sizeable community.

steppe and desert. The Postcode Muufri is cow-free Lottery Green Challenge will allow Other nalists Winner Jurriaan Ruys (Land Life Company) and milk that tastes like Lifeline to develop their Cocoon The ideas of the three other final- runner-up Ryan Pandya (Muufri). ordinary milk. system to restore our planets ists were also innovative and degraded soils and revitalise eco- important. The shipping world systems all over the world. is already showing interest in With a first prize of €500,000 on Group and founder of The Climate the ‘Fleet Cleaner’, invented by offer, the judging panel assessed Group, called it ‘by far the most Cornelis de Vet. This cleaning projects on their ability to reduce difficult year to choose a winner’ Cow-free milk robot sucks fouling from the ship’s greenhouse-gas emissions and to as the level of the five finalists was The runner-up prize of €200,000 hull, resulting in a five per cent bring the product to market. Jury so high. went to Ryan Pandya for ‘Muufri’, fuel saving. The textiles industry chairman Steve Howard, Chief a cow-free milk. With dairy cows is interested in the invention of Sustainable Officer at the IKEA An incubator producing four per cent of the Stacy Flynn of Evrnu for making total worldwide CO2 emissions, a new, extremely strong fibre from for trees Muufri provides a ecofriendly milk used clothing. And the idea of The 2015 winner, Jurriaan Ruys alternative. It contains all the pro- Rodrigo Garcia González, whose and his organisation Land Life teins, fats, vitamins and minerals ‘Ohoo’!’makes plastic bottles Company developed the ‘Cocoon’, of dairy and tastes just the same as redundant, is revolutionary. a biodegradable incubator for ordinary milk. young trees. The tree in the Cocoon will grow into a healthy adult even in depleted soil without Support network extra care or irrigation. The Postcode Lottery Green Challenge, organised by the Dutch A demo project in SEE MORE: Postcode Lottery since 2007, has become the biggest annual the Arabian Desert competition in the world in the eld of sustainability. For entre- has shown that the preneurs it is an opportunity to not only win nancial support, The Cocoon is a biodegradable incu- Cocoon offers pos- but also to gain extensive knowledge and support from fellow bator that enables trees to survive sibilities for the innovators. even in the desert. reforestation of 59 CHAPTER 10 Where the Millions go Lottery contributions to bene ciaries – in Millions of euros To To 2015 2015 2015 2015 inclusive inclusive Postcode Animal Trust 3.5 7.2 People’s Postcode Lottery Battersea Dogs & Cats Home Marine Conservation Society Great Britain PDSA Riding for the Disabled Association People’s Postcode Trust 2.8 14.7 Royal Zoological Society of Scotland Wildfowl & Wetlands Trust Postcode Green Trust: 3.6 10.6 Postcode Global Trust: 2.7 5.8 Friends of the Earth Scotland British Red Cross Friends of the Earth UK Child & Youth Finance International Northumberland Wildlife Trust Médecins Sans Frontières Scottish Wildlife Trust Ndlovu Care Group The Wildlife Trusts Opportunity International Wildlife Trusts Wales WaterAid Woodland Trust Yorkshire Wildlife Trust Postcode Heroes Trust: 3.1 6.2 Dame Kelly Holmes Trust Postcode Culture Trust: 3.3 9.8 Ellen MacArthur Cancer Trust Book Aid International Maggie’s Edinburgh International Book Festival Tottenham Hotspur Foundation mac birmingham National Galleries of Scotland Postcode Care Trust: 3.6 10.6 National Museum Wales Daisy Chain National Museums of Scotland Dementia Adventure National Trust Depaul UK National Trust for Scotland Magic Breakfast Science Museum Group Missing People V&A Dundee Royal Voluntary Service Whizz-Kidz

Postcode Children Trust: 3.0 5.5 Children 1st Children North-East Girlguiding Sistema Scotland War Child Youth Music

Postcode Community Trust: 3.1 5.7 Small Grants Programme

Postcode African Trust: 3.2 3.7 African Parks Afrikids Clinton Foundation Mary’s Meals Theirworld

Postcode Planet Trust: 3.0 5.7 The Every1’s Garden project in Dundee, see also page 18. apopo

60 To To 2015 2015 2015 2015 inclusive inclusive Canal & River Trust Save The Children Sweden 4.3 50.7 Kew Foundation SOS Children’s Villages 2.7 18.0 Royal Botanic Garden Edinburgh Star for Life 1.0 5.5 Yorkshire Dales Millennium Trust Swedish Asthma and Allergy Association 0.7 4.7 Swedish Cancer Society 4.3 25.9 Postcode Dream Trust: 3.5 5.9 Swedish Childhood Cancer Foundation 4.0 46.8 Prince of Wales’s Charitable Foundation Swedish Committee for Afghanistan 1.6 3.5 Swedish Guide and Scout Council 0.7 4.7 Postcode Sport Trust 3.0 3.6 Swedish Heart-Lung Foundation 2.1 21.1 Cruyff Foundation Swedish Postcode Foundation 9.6 92.5 Greenhouse Sports Swedish Red Cross 2.7 25.5 Lord’s Taverners Swedish Rheumatism Association 0.7 5.0 Street League Swedish Sea Rescue Society 1.9 20.8 The Ramblers Swedish Society for Nature Conservation 1.6 7.4 The City Missions 2.7 16.3 Postcode Earth Trust 1.2 1.2 The Hunger Project 0.5 2.7 UNHCR 2.1 8.1 Postcode Local Trust 3.5 3.5 UNICEF 4.3 20.2 Water Aid 0.7 3.2 Postcode Support Trust 2.4 2.4 We Effect (Swedish Cooperative Centre (SCC)) 2.1 7.8 World Children’s Prize 0.5 1.7 World Wide Fund for Nature 3.3 3.3 World Wide Fund for Nature 4.0 50.9 Fairtrade Sverige 0.5 1.1 Dogs Trust 2.3 2.3 Vi-skogen 1.1 1.6 The Postcode Lottery Sport Foundation 2.1 2.1 Swedish Sailing Society 0.5 1.0 Swedish Postcode Lottery Swedish Ski Association 1.1 1.5 The Swedish Olympic Committee 1.1 1.5 Sweden World Childhood Foundation 0.5 0.5 Special Project 1: Sustainable Development Goals 4.3 4.3 Alzheimer Foundation 0.7 5.4 Special Project 2: Utsatthet 4.3 4.3 Amnesty International 1.1 9.5 Special Project 3 3.7 3.7 Children’s Rights in Society (BRIS) 1.5 15.0 Special Project 4 3.8 3.8 Civil Rights Defenders 0.7 2.3 Other bene ciaries 0.7 0.7 Clinton Foundation 1.6 6.1 Culture Foundation of the SPL 9.6 70.7 Diakonia 2.1 7.3 ECPAT Sweden 0.5 2.9 Erik Development Partner 1.6 6.5 Foundation Nordens Ark 0.7 4.3 Friends 0.7 4.7 Friluftsrämjandet 0.7 4.3 Fryshuset 1.6 3.9 Fub 0.6 2.8 Greenpeace 1.6 15.7 Hand in Hand 0.7 5.9 Hjärnfonden 1.1 2.4 Keep Sweden Tidy 0.7 1.9 Kvinna till kvinna Foundation 1.1 5.2 Médecins Sans Frontières 2.7 23.2 Mentor Sweden 0.6 1.8 MinStoraDag (My Big Day) 0.7 4.1 Neuroförbundet (NHR – The Swedish Associations for PND) 0.7 4.7 Operation Smile 0.7 1.9 Peace Parks Foundation Sweden 0.9 0.9 Throughout the world UNICEF ﬁght for every kid to have the childhood that Plan Sweden 2.1 11.2 they are entitled to.

61 Where the Millions go Lottery contributions to bene ciaries – in Millions of euros To To 2015 2015 2015 2015 inclusive inclusive Dr. Dennis Mukwege Foundation 0.5 0.5 Dutch Postcode Lottery Dutch Caribbean Nature Alliance 0.5 5.7 Dutch Council for Refugees 12.1 265.2 The Netherlands Edukans 0.5 1.0 European Climate Foundation 1.9 4.4 AAP Foundation 0.5 9.1 Fairfood International 0.5 4.6 Aatoun 0.5 3.0 Foundation for Children’s Welfare Stamps Netherlands 0.5 1.5 African Parks Network 3.5 8.6 Free Press Unlimited 1.0 15.2 AIDS-Free World 2.5 2.5 Friends of the Earth Netherlands 1.4 31.8 Amnesty International 5.4 77.6 Girls Not Brides 0.5 1.0 Amref Flying Docters 10.9 31.3 Gooi Nature Reserve 0.9 22.7 apopo 1.0 1.0 Greenpeace 2.3 59.5 ARK 0.9 20.1 Hivos 1.4 13.8 Association for Nature Preservation 15.9 370.6 Human Rights Watch 0.9 10.0 BiD Network 0.5 6.6 Humanitas 6.3 44.9 Birdlife International Netherlands 1.8 39.5 ICCO 1.4 10.6 Carbon War Room 0.5 7.6 IMC Weekendschool 0.5 4.0 CARE Nederland 0.5 2.5 IUCN National Committee of the Netherlands 3.1 22.6 Centrum tegen Kinderhandel en Mensenhandel 0.5 0.5 IVN (Institute for nature education and sustainability) 1.4 29.6 Children’s Fund MAMAS 0.5 11.5 Johan Cruyff Foundation 2.7 12.3 Clinton Foundation 1.8 24.1 Kansfonds (Skanfonds) 17.0 102.8 Cordaid 5.0 61.1 Krajicek Foundation 0.5 1.0 dance4life 0.5 6.5 Landscapes NL 13.5 286.9 Defence for Children-ECPAT Netherlands 0.5 3.5 Liliane Foundation 1.4 19.6 Desmond & Leah Tutu Legacy Foundation 0.5 3.5 LINDA.foundation 0.5 0.5 Médecins Sans Frontières 13.5 332.7 Mama Cash 0.9 8.4 DOEN Foundation 25.1 599.7 Max Foundation 0.5 0.5 Max Havelaar Fair Trade 1.5 1.5 Marine Stewardship Council 0.5 2.5 Médecins du Monde 0.5 4.5 Nature & Environment 1.8 39.6 Netherlands Food Bank Foundation 0.5 2.5 Netherlands Leprosy Relief 1.4 26.9 Not On Our Watch 0.5 0.5 Oceana 1.1 1.1 Oranje Fonds 15.0 157.6 Oxfam Novib 13.5 361.3 PAX 1.7 3.7 Peace Parks Foundation 1.4 34.1 PharmAccess 0.5 2.0 Plan Netherlands 3.2 51.3 Prince Claus Fund 0.5 10.4 Rafa Nadal Foundation 0.5 2.5 Refugee Foundation 2.7 59.8 Refugee Students Foundation 2.4 13.0 Resto VanHarte 1.4 4.4 Rewilding Europe 0.5 2.0 Right To Play 0.5 3.0 Rocky Mountain Institute 0.9 8.4 The World Wide Fund for Nature helps tigers by protecting them against Rutgers 0.9 12.7 poachers and angry farmers. Save the Children Netherlands 0.9 15.7

62 To To 2015 2015 2015 2015 inclusive inclusive Scouting Netherlands 0.5 1.0 Groninger Museum 0.5 3.2 Sea Shepherd 0.9 15.6 Hendrick de Keyser, Historic Houses Simavi 0.9 20.8 Association of The Netherlands 1.2 15.3 Society for the Prevention of Cruelty to Animals 1.8 37.6 Hermitage Amsterdam 0.4 16.9 Solidaridad 1.4 13.3 Het Loo Palace 0.8 3.8 SOS Children’s Villages 2.5 24.6 Het Nieuwe Instituut 0.3 3.3 Stichting de Vrolijkheid 2.2 7.1 Het Valkhof Museum 0.2 1.6 STOP AIDS NOW 1.4 35.1 Images at Sea Museum 0.2 2.1 Terre des Hommes 2.3 51.7 Jewish Historical Museum 0.2 4.3 The Climate Group 0.9 9.6 Kunsthal Rotterdam 0.4 3.1 The Elders 0.5 3.0 Maritime Museum Rotterdam 0.6 0.6 The Global Fund 2.5 2.5 Municipal Museum The Hague 0.7 5.6 The Hunger Project 0.5 3.8 Musea Zutphen 0.5 0.5 The Nature and Environmental Federations 2.3 43.1 Museum Arnhem 0.2 1.4 The Netherlands Red Cross 5.4 85.2 Museum Catharijneconvent 1.1 1.7 Theirworld 0.5 1.0 Museum Het Schip 0.3 0.3 UNHCR 6.4 29.1 Museum Of The Image 0.2 1.8 UNICEF 15.4 332.9 Museum Plus Bus 0.5 3.0 University for Peace 0.5 9.2 Museum Steam Tram Hoorn-Medemblik 0.8 2.9 Urgenda Foundation 2.2 4.2 Museumkaart Foundation 1.3 21.5 UTZ Certi ed 1.5 4.0 Musical Clock Museum 0.2 3.6 Vereniging Nederlands Cultuurlandschap 1.8 7.4 National Maritime Museum 1.2 6.3 vfonds 11.4 27.3 National Museum of Antiquities 0.3 2.2 Waddenvereniging 0.5 18.8 National Museum of World Cultures (Afrika Museum, Wakker Dier 0.5 1.0 Museum of Ethnology, Tropenmusuem) 1.2 5.9 War Child 7.3 26.8 Naturalis Biodiversity Center 0.5 5.2 Wildlife Justice Commission 1.1 1.1 NEMO 0.5 2.6 Wilde Ganzen 0.5 4.7 Netherlands Institute of Sound & Image 0.4 3.8 WOMEN Inc. 0.5 2.5 Netherlands Open Air Museum 0.7 9.5 World Food Programme 1.4 17.7 Netherlands Photography Museum 0.2 2.1 World Press Photo 0.5 11.1 The New Church, Delft 0.6 0.6 World Wide Fund for Nature 13.5 344.6 Noordbrabants Museum / Bosch 500 0.3 2.8 Special contributions 15.7 146.9 Prins Bernhard Cultuurfonds 15.9 187.0 Railway Museum 1.4 3.9 Rembrandt Association 0.4 2.5 BankGiro Lottery Singer Laren 0.2 4.6 The Netherlands Six Historical Houses 0.5 0.5

Allard Pierson Museum 0.5 0.5 Amsterdam Museum 0.6 3.0 BankGiro Lottery (DOEN) Foundation 4.2 50.1 BankGiro Lottery VIP Prize 0.2 0.2 BOEi 1.3 7.0 Boijmans Van Beuningen Museum 0.6 5.8 Bonnefanten Museum 0.2 2.0 Central Museum Utrecht 0.3 3.5 Ceramic Museum Princessehof 0.4 0.4 Cobra Museum 0.3 8.3 Concertgebouw 0.7 10.4 De Fundatie Museum 0.5 1.9 Drents Museum 0.4 3.3 Dutch Windmill Association 0.4 8.5 EYE 0.3 1.6 Foam 0.3 6.1 Frans Hals Museum 0.2 2.1 Fifty BankGiro Lottery players were guests at the spectacular opening of Fries Museum 0.2 2.0 Water Works in the Zuiderzee Museum in Enkhuizen.

63 Where the Millions go Lottery contributions to bene ciaries – in Millions of euros To To 2015 2015 2015 2015 inclusive inclusive Stedelijk Museum Amsterdam 0.7 1.6 Kidney Foundation 1.1 11.7 Teylers Museum 0.2 2.1 KiKa 1.9 3.7 The 4 State Museums (Kröller-Müller Museum, Krajicek Foundation 0.3 6.2 Mauritshuis, Rijksmuseum, Van Gogh Museum) 8.9 132.7 Lucille Werner Foundation 0.5 1.8 The Anne Frank House 0.2 3.7 Lung Fund 1.1 14.0 The New Church 0.5 3.5 Make-A-Wish Netherlands 0.6 5.3 TwentseWelle 0.2 1.6 Mental Health Foundation 0.7 9.3 UNESCO Worldheritage Kinderdijk 0.5 0.5 Metakids0.2 0.4 University Museum Utrecht 0.3 0.3 MS Research Foundation 0.2 3.7 Van Abbe Museum 0.2 2.4 Muscles for Muscles 0.2 0.2 Van Gogh Museum 1.5 Najib Foundation 0.1 0.1 vfonds 0.9 83.1 National Hearing Foundation 0.2 2.1 Youth Culture Fund 0.2 0.4 National Monument Sint-Jan 0.2 3.5 Zeeuws Museum 0.2 1.6 Netherlands Autism Society 0.7 2.4 Zuiderzee Museum 0.6 5.6 Pink Ribbon 0.8 5.5 Special contributions 2.9 95.7 Princess Beatrix Muscle Foundation 0.9 10.5 Reading & Writing Foundation 0.2 1.4 Rehabilitation Foundation 0.7 10.8 FriendsLottery Royal Netherlands Tuberculosis Foundation 0.7 9.1 Ruud van Nistelrooy Academy 0.3 1.4 The Netherlands Schoolschrijver 0.3 0.3 Sports Foundation for People with Disabilities 0.3 5.9 AIDS Foundation 1.5 17.9 Stomach, Liver and Bowel Foundation 1.5 13.0 Alzheimer Netherlands 0.6 5.5 STOP AIDS NOW 0.1 0.9 Association for Nature Preservation 0.7 1.5 The Forgotten Child Foundation 0.8 1.6 Bas van de Goor Foundation 0.2 1.3 The Netherlands Red Cross 0.4 7.0 Brain Foundation 1.2 11.8 Victim Support Fund 1.2 19.6 Children’s Support Fund 4.3 35.0 VUmc Cancer Center Amsterdam 1.5 30.0 CliniClowns Foundation 0.3 5.1 Youth Sports Fund 0.3 1.2 Diabetes Foundation 1.1 15.4 Other bene ciaries 7.5 202.4 Dirk Kuyt Foundation 0.1 0.4 DOEN Foundation 3.1 73.7 Dutch Arthritis Foundation 0.8 10.6 Dutch Burns Foundation 0.8 10.4 Dutch Cancer Society 2.5 17.8 Dutch Cystic Fibrosis Foundation 0.2 0.2 Dutch Elderly Fund 2.1 12.7 Dutch Epilepsy Fund 0.6 8.7 Dutch Eye Foundation 0.3 2.2 Dutch Foundation for Children with Disabilities 0.7 4.0 Dutch Heart Foundation 1.8 16.9 Dutch Sunower Society 0.6 6.4 Edwin van der Sar Foundation 0.1 0.8 Esther Vergeer Foundation 0.1 0.8 Foundation for Children’s Welfare Stamps Netherlands 0.3 2.8 Foundation Herman van Veen Arts Center Fund 0.1 0.1 Fund for mentally disabled people 0.3 1.6 Giovanni van Bronckhorst Foundation 0.1 0.4 Heppie Foundation 0.4 3.9 Humanitas 0.3 61.1 Thanks to the Youth Sports Fund (Jeugdsportfonds), children learn Jantje Beton 1.9 16.6 important skills like teamwork and dealing with winning and losing. 64 Annual Report 2015 Credits

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