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Annual Report 2015 Annual Report Annual Report 2015 Novamedia/Postcode Lotteries

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Annual Report 2015 Annual Report Annual Report 2015 Novamedia/Postcode Lotteries Annual Report 2015 Annual Report 2015 Novamedia/Postcode Lotteries People’s Postcode Lottery Svenska PostkodLotteriet Nationale Postcode Loterij Lottery Postcode People’s 76 George Street Visiting address: Visiting address: Edinburgh Klarabergsviadukten 63 Van Eeghenstraat 70 EH2 3BU 111 64 Stockholm 1071 GK Amsterdam United Kingdom Sweden The Netherlands Telephone 0044 - 131 - 554 87 94 Postal address: Postal address: E-mail [email protected] P.O. Box 193 P.O. Box 75025 101 23 Stockholm 1070 AA Amsterdam www.postcodelottery.co.uk Sweden The Netherlands Svenska PostkodLotteriet Telephone 0046 - 8 - 509 270 00 Telephone 0031 - 20 - 673 24 46 Fax 0046 - 8 - 662 58 75 Fax 0031 - 20 - 675 38 66 E-mail [email protected] E-mail [email protected] www.postkodlotteriet.se www.postcodeloterij.nl Nationale Postcode Loterij Nationale Postcode BankGiro Loterij VriendenLoterij Would you like to know more about the Postcode Lottery format? BankGiro Loterij Visiting address: Visiting address: Van Eeghenstraat 70 Van Eeghenstraat 70 Then please contact: 1071 GK Amsterdam 1071 GK Amsterdam Novamedia The Netherlands The Netherlands Van Eeghenstraat 93-95 1071 EX Amsterdam Postal address: Postal address: The Netherlands P.O. Box 75969 P.O. Box 75092 VriendenLoterij 1070 AZ Amsterdam 1070 AB Amsterdam Telephone 0031 - 20 - 664 09 78 The Netherlands The Netherlands Fax 0031 - 20 - 679 75 06 E-mail [email protected] Telephone 0031 - 20 – 573 74 74 Telephone 0031 - 20 – 573 75 07 Fax 0031 - 20 – 573 74 73 Fax 0031 - 20 – 470 31 48 www.novamedia.com E-mail [email protected] E-mail [email protected] www.bankgiroloterij.nl www.vriendenloterij.nl Annual Report 2015 Credits Publisher: Page 25 (b.l.): Johanna Wulff, Novamedia/Postcode Lotteries Nationale Postcode Loterij N.V. Alzheimerfonden Amsterdam Page 26 (t.): Childhood Printing: Page 26 (b.l.): Keep Sweden Tidy Joh. Enschedé Amsterdam BV Page 26 (b.r.): SSRS, Making good citizenship fun Graphic design: Gunilla von Hall Woldberg&Wesseling dm with Page 27 (t.): Andrew McConnell the cooperation of Page 27 (b.l.), 61: UNICEF Wonderwerk (illustrations) Page 27 (b.r.): naturepi.com, Production: Steven Kazlowski, WWF De Schepper Campagnes with Page 28 (b.): Jonas Borg 6,171,813 players with the cooperation of Page 30 (t., b.l.): Oskar Allerby Concern/Schoenmakers Page 36 (b.l.): Adam van Santen Communicatie-projecten (text) Page 36 (b.r.), 45 (photo Borsato), and Carla Valentin (text) 51 (photo Kroes): 9,075,768 tickets by end 2015 Translation: Taalbureau IJ Nick van Ormondt Page 37 (b.), 39 (t.), 51 (t.l.): Cover, page 4, 10, 11 (photos Gerard van Hees Mandela, Blair, Clooney, Clinton, Page 42 (b.l.): Martin Hogeboom 16,939,128 prize winners Branson), 33, 34 (b.), 36 (t.), Page 43 (b.): Roger del Prado 37 (t.), 38 (t.), 39 (b.), 42 (b.r.), Page 44 (t.): Frank Karssing/ALF 43 (t.), 44 (b.), 45 (photos Page 45 (t.l.): Kamiel Koudijs 344 charities for ‘people’ and ‘planet’ worldwide De Lange, Janzen, Ten Brink), 49, Page 45 (t.r.): Van Gogh Museum 50 (t.r., b.l.), 51 (photos Vergeer, Page 45 (photo Verlinde): Moors), 54, 59 (t.l., t.r.): Stage Entertainment Roy Beusker Page 50 (t.l.): Pro Shots Revenue 2015: 1.5 Billion euros Page 5, 28 (t.), 29: Page 51 (t.r.): Pascal Fielmich Studio Stransdell Page 51 (photo Van de Goor): Page 11 (photo Tutu): ANP/Ilan Ronald Hoogendoorn, Godfrey, (photo Yunus): (photo Werner): Nico Kroon Contribution 2015: 613.0 Million euros Pontos Höök/PostkodLotteriet, Page 52: Rob McDougall (photo Gullit): ANP/KIPPA/ Page 56 (t.r.): Suzanne Cordes Freek van Asperen Page 57 (b.): Magnus Sandberg 1990-2015: 7.2 Billion euros for charities Page 23 (photo Brown): Brian Aris Page 25 (t.): James Darlington/ Skateistan Mission © 2016, Nationale Postcode Communication Loterij N.V., Amsterdam Our internationally oriented department for communications takes care Organising lotteries to raise funds of the group’s communication to stakeholders worldwide. Questions are for charity organisations, handled by this team. They can be contacted by sending an e-mail to: This annual report is printed on to increase awareness for their work Martijn van Klaveren (The Netherlands), Communications Director recycled, CO2-neutral, FSC® and to support new initiatives. [email protected] manufactured paper. Contents Chapter 1 Lotteries for a better world 2 Chapter 2 Our ve lotteries in gures for 2015 7 Chapter 3 Our goodwill ambassadors 11 Chapter 4 Great Britain: People’s Postcode Lottery 12 Chapter 5 Sweden: Swedish Postcode Lottery (Svenska PostkodLotteriet) 24 Chapter 6 The Netherlands: Dutch Postcode Lottery (Nationale Postcode Loterij) 32 BankGiro Lottery (BankGiro Loterij) 40 FriendsLottery (VriendenLoterij) 46 Chapter 7 How we are organised 52 Chapter 8 Corporate Social Responsibility 55 Chapter 9 Postcode Lottery Green Challenge 59 Chapter 10 Where the Millions go 60 Cover The new international ambassador of the Postcode Lotteries, George Clooney, speaking at the 2016 ‘Goed Geld Gala’ of the Dutch Postcode Lottery as the guest of honour. His foundation, Not On Our Watch, is supported by the Dutch Postcode Lottery and the People’s Postcode Lottery. 1 CHAPTER 1 Lotteries for a better world The mission of Novamedia/Postcode Lotteries is to achieve a better world for people and planet. As the owner of the Postcode Lottery format, Novamedia believes that the world benets from strong civil organi- feel courageous sations. To this end, Novamedia sets up charity lotteries globally to provide nancial support for organisations and b fun initiatives of an idealistic nature. Our funding is long-term and exible, allowing beneciaries to use it where they like sharing consider it needed most. In addition, the lotteries provide a platform for increasing awareness for the work of their am sustainable beneciaries. Lotteries each country. The unique lottery ticket number is based on the play- ICore values to support charities er’s postcode plus a three-digit per- The Dutch Postcode Lottery sonal number. The ticket is paid Right from the start, the employees of Novamedia/Postcode (Nationale Postcode Loterij) was monthly in advance and lucky Lotteries were inspired by four words. And these words, these val- launched in December, 1989 and neighbours win together when ues, continue to ensure that the heart of the Postcode Lotteries has grown phenomenally ever their postcode is drawn. Winning in Great Britain, Sweden and the Netherlands keeps beating since. By December, 2015, 2.8 mil- together means that an entire strongly. lion players were taking part with street or neighbourhood wins. 4.2 million lottery tickets. This concept makes the Postcode •Courageous Lottery the first innovation in lot- We have the courage to act outside the established framework teries since the Lotto format was Following this success, People’s and come up with solutions that others have not yet tried. Postcode Lottery launched a pilot invented in Genua 400 years ago. in the North East of England in August 2005, before roll- Winning together •Fun ing out across Scotland in 2008 Players have fun and win great prizes, and we enjoy our work too! The idea of winning together is and England and Wales in 2010. Through the charitable organisations, we make people and planet strengthened by the giving side of People’s Postcode Lottery had happy with our support. the lotteries: the distribution of 1.4 million players with 1.5 mil- proceeds to charities. Although lion lottery tickets by December the player may not always win, the •Sharing 2015. charities always do. All Postcode Our winners share the prizes. Our beneciaries share in the lot- Lotteries contribute a substantial teries’ net contributions, and they, in turn, share them with their The Svenksa Postcode Lottery percentage of ticket sales to chari- own beneciaries. We share our knowledge and skills with each was launched in Sweden in Sep- ties. Altogether in 2015 over 600 other. And all of this is for the benet of the planet that we share tember 2005 and 1 million play- million euro’s. Charities are free to together. ers participated with 1.8 million choose how they spend the money subscriptions by the Svenska Post- - allowing charities to use it in the kodLotteriet by the end of 2015. areas that need it the most. It is the •Sustainable lotteries’ ambition to be a reliable, We strive for sustainability in everything we do, from the way we Postcode long-term funding partner. act to the way we work. The principle of the lottery is sim- ple, attractive and the same for 2 Winning together in Scarborough, Great Britain. TV game shows and special docu- We maintain the integrity of the Awareness mentaries feature the work of the Postcode Lotteries by acting with Differences As part of their mission, the charities too. ‘zero tolerance’ in guaranteeing the The Postcode Lotteries differ in Postcode Lotteries provide play- absence of errors in our draws and operation due to different lot- ers with information about the payment of prizes. The basic prin- tery and broadcasting rules charities they support to build Our world ciples for organising our lotteries and maturity in the market. awareness of their work. Players Our mission commits us to are safeguarding our planet, car- Novamedia searches for the best find information on all supported organising our charity lotteries ing for our employees and players ways to implement the format. charities on the websites of the in a responsible way. We com- and transparency. You will find out The legal minimum contribu- lotteries and grant-giving trusts. municate in an open and balanced how these principles translate into tion to good causes differs from Their work also features in maga- manner, providing stakeholders practice in this annual report. country to country.
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