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Novamedia/Postcode Lotteries Annual Report 2019

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Annual Report 2019 Novamedia/Postcode Lotteries 2019 Deutsche Postcode Lotterie People’s Postcode Lottery Norsk Postkodelotteri Svenska Postkodlotteriet Nationale Postcode Loterij BankGiro Loterij VriendenLoterij Annual Report 2019 Novamedia/Postcode Lotteries Making good citizenship fun 12,196,208 subscriptions €1.96 billion revenue 974 benefi ciary charities working by end 2019 for people and planet worldwide +7.7% (compared to 2018) + thousands of community projects contribution prizes 22,014,606 €798.8 million to charity 1990 – 2019: €10.1 billion donated to charities Mission To raise funds for social organisations worldwide, increase awareness of their work, and support their new initiatives. Contents Positive changes 2 United and resilient 3 Chapter 1 - Lotteries for a better world 4 Our seven Lotteries in figures for 2019 7 Statement of income and expenditure 8 Growth of Novamedia/Postcode Lotteries 9 Our international ambassadors 11 Helping to build a better world 12 Postcode Lotteries Green Challenge 2019 14 Chapter 2 - Germany Deutsche Postcode Lotterie 16 Chapter 3 - Great Britain People’s Postcode Lottery 24 Chapter 4 - Norway Norsk Postkodelotteri 32 Chapter 5 - Sweden Svenska Postkodlotteriet 36 Chapter 6 - The Netherlands Nationale Postcode Loterij 44 BankGiro Loterij 52 VriendenLoterij 58 Chapter 7 - How we are organised 64 Chapter 8 - Where the millions go 70 Cover The World Wildlife Fund (WWF) works globally to protect endangered animals and their habitats. One such species is the polar bear. To help polar bears survive, WWF acts to safeguard the areas where they live and proposes solutions for curbing climate change. 1 Positive changes Thanks to the millions of players in the five Postcode Lottery coun- tries, a unique organisation has emerged. In joining forces, we are helping to strengthen civil soci- ety and contributing to positive changes in a world that desper- ately needs them. Gerdi Verbeet Chair, Supervisory Board, Novamedia In 2019, we saw protests all human beings, animals and nature. around the world. Increasing There are many ways of actively numbers of people who have not contributing to these ideals, but felt seen or heard have been rais- money is often essential. ing their voices and moving into action. Fortunately, this is possible It therefore means a lot that in many countries because their Novamedia/Postcode Lotteries has citizens live in democracies. In a become the second-largest private healthy democracy, there’s freedom donor in the world, after the Bill of opinion and thought; you listen and Melinda Gates Foundation. to each other, you make compro- That means we can offer more mises, and sometimes you don’t financial support than ever for get your way. What’s key is to stay the benefit of people and nature, involved and find ways to partici- towards a better world. So far, pate. more than €10 billion has been donated. That’s an impressive fig- The lotteries Novamedia has ure – but it’s so much more than founded support hundreds of that. The work funded has reached organisations and thousands of into the very capillaries of society. projects and initiatives set up by Every time I witness the impact engaged citizens. They’re run by on people’s lives and the difference people who want to help others, to every euro makes, it moves me include, connect and stand up for deeply. 2 United and resilient In March 2020 Boudewijn Poelmann handed over the chairman’s gavel to Sigrid van Aken, making her the new CEO of Novamedia/Postcode Lotteries. He remains a member of the Executive Board. Green Challenge. The sustain- able business competition was stronger than ever in its 13th year, thanks to their efforts to attract the best finalists. The Swedish Algae Factory won, and the German switchgear maker Nuventura took second place. It was a true pleasure for me to sit on the jury and wit- ness the ambition and great ideas of all of these entrepreneurs. Resilience In the final production phase in April of this annual report, the Corona Virus made headway. All our offices had to close. From home our teams found ways to adapt, thrive and bounce back. They kept serving our players, It’s been another year of success- Our youngest subsidiary, the We also welcomed Dr Denis shared their expertise online, ful growth for all five Postcode Norwegian lottery, is halfway to Mukwege, the 2018 Nobel Peace showing extraordinary creativity Lotteries. Together we raised a reaching the government-set limits Prize laureate, as a new interna- in helping our charities to help record of nearly €800 million in on its fundraising. Soon we may tional ambassador. He and his the vulnerable. It made me proud. funding. It makes us the world’s need to convince the authorities to co-laureate, Nadia Murad, deeply We’ll have to see what it brings us second-largest private charitable allow us to sell more tickets. impress the world with their cour- all in the year to come. donor, behind the Bill and Melinda age, strength and perseverance, Gates Foundation. The total sup- In Germany, we’ve exceeded and inspire us every day in our port we have given to charities 500,000 subscriptions sold, and work. Thanks to our more than and NGOs since we started in the steady growth is expected in 2020 ten million lottery players, we are Netherlands in 1989 now passed as well. We are very proud to proud to support their important the incredible milestone of €10 welcome German soccer star Toni work helping women in the most billion. Kroos into our midst as an ambas- violent situations. sador for the Deutsche Postcode Lotterie and the lotteries in Great Collaboration between the lottery Britain, Sweden, Norway and the teams in all the countries paid off Boudewijn Poelmann Netherlands. at the 2019 Postcode Lotteries CEO, Novamedia/Postcode Lotteries 3 CHAPTER 1 Lotteries for a better world The mission of Novamedia/Postcode Lotteries is to achieve a better world for people and planet. As the crea- tor of the Postcode Lottery format, Novamedia believes feel courageous that the world benefits from strong social organisations. For this reason, we set up charity lotteries internationally fun to provide financial support for organisations and projects ♥ of an idealistic nature and to raise more funds for them. like sharing Our funding is long-term and unrestricted, so beneficiaries can use it where they consider it most needed. In addi- live sustainably tion, the Lotteries provide a platform for increasing aware- ness of the work of their beneficiaries. Core values Right from the start, the first employees of Novamedia/Postcode Lotteries October. By December 2019, over Lotteries were inspired by four words. And these words, these val- 444,000 players were playing for ues, continue to ensure that the heart of the Postcode Lotteries in five countries charities in Germany with more in Great Britain, Sweden, Norway, Germany and the Netherlands The Dutch Postcode Lottery than 560,000 tickets. keeps beating strongly. (Nationale Postcode Loterij) was launched in December 1989 and The Norwegian Postcode Lottery has grown phenomenally ever (Norsk Postkodelotteri) was •Courageous since. By December 2019, 3 mil- launched in Norway in 2018. The We have the courage to act outside the established frameworks. lion players were taking part annu- first draw took place in November. We come up with solutions others haven’t yet thought of or tried. ally, with over 4.1 million tickets. By December 2019, more than We put our weight behind charities and NGOs that show that 64,000 players were playing with same courage. Following the Dutch Postcode over 71,000 tickets. Lottery’s success, People’s Postcode •Fun Lottery launched a pilot in the Postcodes Of course, the players enjoy the games and win great prizes. We north-east of England in August The principle behind the Lotteries enjoy our jobs as well. Through the social organisations we fund, 2005, before rolling out across is simple, attractive and the same we make a meaningful contribution to society by supporting both Scotland in 2008 and England in each country. Each unique people and the planet. and Wales in 2010. By December ticket number is made up of the 2019, People’s Postcode Lottery player’s postcode plus a three- had 3.5 million players in the draw digit personal number. The ticket •Sharing with 3.8 million tickets. Our winners share prizes with their neighbours. The charities we is paid for monthly in advance. support always ”win” by sharing in the Lotteries’ net contribu- Any lucky neighbours playing in The Swedish Postcode Lottery tions and, in turn, sharing them with their own beneficiaries. a particular postcode win together (Svenska Postkodlotteriet) was Internally, we share our knowledge and skills with each other. In when that postcode is drawn. So launched in Sweden in September everything we do, we try to benefit the planet that we all share an entire street or neighbourhood 2005. By the end of 2019, over together. can win together. 954,000 players were participating with 1.7 million tickets. Innovation •Sustainable We support global process towards sustainability. We strive to The German Postcode Lottery The Postcode Lottery concept is make sustainable choices wherever we can, through our personal (Deutsche Postcode Lotterie) the first innovation in lotteries actions and our Lottery operations, by working with sustainable was launched across Germany in since the lotto format was invented partners, and by making charitable contributions. 2016. The first draw took place in in Genoa 400 years ago. 4 Winning together The idea of winning together is also reflected in the giving side of the Lotteries: the distribution of proceeds to charities. Although the player may not always win, the charities always do.
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