Novamedia/Postcode Lotteries Annual Report 2019

Annual Report 2019 Novamedia/Postcode Lotteries

2019 Deutsche Postcode Lotterie People’s Postcode Lottery Norsk Postkodelotteri Svenska Postkodlotteriet Nationale Postcode Loterij BankGiro Loterij VriendenLoterij Annual Report 2019 Novamedia/Postcode Lotteries Making good citizenship fun

12,196,208 subscriptions €1.96 billion revenue 974 beneﬁ ciary charities working by end 2019 for people and planet worldwide

+7.7% (compared to 2018) + thousands of community projects

contribution prizes 22,014,606 €798.8 million to charity 1990 – 2019: €10.1 billion donated to charities

Mission To raise funds for social organisations worldwide, increase awareness of their work, and support their new initiatives. Contents Positive changes 2 United and resilient 3

Chapter 1 - Lotteries for a better world 4 Our seven Lotteries in figures for 2019 7 Statement of income and expenditure 8 Growth of Novamedia/Postcode Lotteries 9 Our international ambassadors 11 Helping to build a better world 12 Postcode Lotteries Green Challenge 2019 14

Chapter 2 - Germany Deutsche Postcode Lotterie 16

Chapter 3 - Great Britain People’s Postcode Lottery 24

Chapter 4 - Norway Norsk Postkodelotteri 32

Chapter 5 - Sweden Svenska Postkodlotteriet 36

Chapter 6 - The Netherlands  Nationale Postcode Loterij 44  BankGiro Loterij 52  VriendenLoterij 58

Chapter 7 - How we are organised 64

Chapter 8 - Where the millions go 70 Cover The World Wildlife Fund (WWF) works globally to protect endangered animals and their habitats. One such species is the polar bear. To help polar bears survive, WWF acts to safeguard the areas where they live and proposes solutions for curbing climate change. 1 Positive changes

Thanks to the millions of players in the five Postcode Lottery countries, a unique organisation has emerged. In joining forces, we are helping to strengthen civil society and contributing to positive changes in a world that desper- ately needs them.

Gerdi Verbeet Chair, Supervisory Board, Novamedia

In 2019, we saw protests all human beings, animals and nature. around the world. Increasing There are many ways of actively numbers of people who have not contributing to these ideals, but felt seen or heard have been rais- money is often essential. ing their voices and moving into action. Fortunately, this is possible It therefore means a lot that in many countries because their Novamedia/Postcode Lotteries has citizens live in democracies. In a become the second-largest private healthy democracy, there’s freedom donor in the world, after the Bill of opinion and thought; you listen and Melinda Gates Foundation. to each other, you make compro- That means we can offer more mises, and sometimes you don’t financial support than ever for get your way. What’s key is to stay the benefit of people and nature, involved and find ways to partici- towards a better world. So far, pate. more than €10 billion has been donated. That’s an impressive fig- The lotteries Novamedia has ure – but it’s so much more than founded support hundreds of that. The work funded has reached organisations and thousands of into the very capillaries of society. projects and initiatives set up by Every time I witness the impact engaged citizens. They’re run by on people’s lives and the difference people who want to help others, to every euro makes, it moves me include, connect and stand up for deeply.

2 United and resilient

In March 2020 Boudewijn Poelmann handed over the chairman’s gavel to Sigrid van Aken, making her the new CEO of Novamedia/Postcode Lotteries. He remains a member of the Executive Board.

Green Challenge. The sustainable business competition was stronger than ever in its 13th year, thanks to their efforts to attract the best finalists. The Swedish Algae Factory won, and the German switchgear maker Nuventura took second place. It was a true pleasure for me to sit on the jury and witness the ambition and great ideas of all of these entrepreneurs. Resilience In the final production phase in April of this annual report, the Corona Virus made headway. All our offices had to close. From home our teams found ways to adapt, thrive and bounce back. They kept serving our players, It’s been another year of success- Our youngest subsidiary, the We also welcomed Dr Denis shared their expertise online, ful growth for all five Postcode Norwegian lottery, is halfway to Mukwege, the 2018 Nobel Peace showing extraordinary creativity Lotteries. Together we raised a reaching the government-set limits Prize laureate, as a new interna- in helping our charities to help record of nearly €800 million in on its fundraising. Soon we may tional ambassador. He and his the vulnerable. It made me proud. funding. It makes us the world’s need to convince the authorities to co-laureate, Nadia Murad, deeply We’ll have to see what it brings us second-largest private charitable allow us to sell more tickets. impress the world with their cour- all in the year to come. donor, behind the Bill and Melinda age, strength and perseverance, Gates Foundation. The total sup- In Germany, we’ve exceeded and inspire us every day in our port we have given to charities 500,000 subscriptions sold, and work. Thanks to our more than and NGOs since we started in the steady growth is expected in 2020 ten million lottery players, we are Netherlands in 1989 now passed as well. We are very proud to proud to support their important the incredible milestone of €10 welcome German soccer star Toni work helping women in the most billion. Kroos into our midst as an ambas- violent situations. sador for the Deutsche Postcode Lotterie and the lotteries in Great Collaboration between the lottery Britain, Sweden, Norway and the teams in all the countries paid off Boudewijn Poelmann Netherlands. at the 2019 Postcode Lotteries CEO, Novamedia/Postcode Lotteries

3 CHAPTER 1 Lotteries for a better world

The mission of Novamedia/Postcode Lotteries is to achieve a better world for people and planet. As the crea- tor of the Postcode Lottery format, Novamedia believes feel courageous that the world benefits from strong social organisations. For this reason, we set up charity lotteries internationally fun to provide financial support for organisations and projects ♥ of an idealistic nature and to raise more funds for them. like sharing Our funding is long-term and unrestricted, so beneficiaries can use it where they consider it most needed. In addi- live sustainably tion, the Lotteries provide a platform for increasing awareness of the work of their beneficiaries. Core values Right from the start, the first employees of Novamedia/Postcode Lotteries October. By December 2019, over Lotteries were inspired by four words. And these words, these val- 444,000 players were playing for ues, continue to ensure that the heart of the Postcode Lotteries in five countries charities in Germany with more in Great Britain, Sweden, Norway, Germany and the Netherlands The Dutch Postcode Lottery than 560,000 tickets. keeps beating strongly. (Nationale Postcode Loterij) was launched in December 1989 and The Norwegian Postcode Lottery has grown phenomenally ever (Norsk Postkodelotteri) was •Courageous since. By December 2019, 3 mil- launched in Norway in 2018. The We have the courage to act outside the established frameworks. lion players were taking part annu- first draw took place in November. We come up with solutions others haven’t yet thought of or tried. ally, with over 4.1 million tickets. By December 2019, more than We put our weight behind charities and NGOs that show that 64,000 players were playing with same courage. Following the Dutch Postcode over 71,000 tickets. Lottery’s success, People’s Postcode •Fun Lottery launched a pilot in the Postcodes Of course, the players enjoy the games and win great prizes. We north-east of England in August The principle behind the Lotteries enjoy our jobs as well. Through the social organisations we fund, 2005, before rolling out across is simple, attractive and the same we make a meaningful contribution to society by supporting both Scotland in 2008 and England in each country. Each unique people and the planet. and Wales in 2010. By December ticket number is made up of the 2019, People’s Postcode Lottery player’s postcode plus a three- had 3.5 million players in the draw digit personal number. The ticket •Sharing with 3.8 million tickets. Our winners share prizes with their neighbours. The charities we is paid for monthly in advance. support always ”win” by sharing in the Lotteries’ net contribu- Any lucky neighbours playing in The Swedish Postcode Lottery tions and, in turn, sharing them with their own beneficiaries. a particular postcode win together (Svenska Postkodlotteriet) was Internally, we share our knowledge and skills with each other. In when that postcode is drawn. So launched in Sweden in September everything we do, we try to benefit the planet that we all share an entire street or neighbourhood 2005. By the end of 2019, over together. can win together. 954,000 players were participating with 1.7 million tickets. Innovation •Sustainable We support global process towards sustainability. We strive to The German Postcode Lottery The Postcode Lottery concept is make sustainable choices wherever we can, through our personal (Deutsche Postcode Lotterie) the first innovation in lotteries actions and our Lottery operations, by working with sustainable was launched across Germany in since the lotto format was invented partners, and by making charitable contributions. 2016. The first draw took place in in Genoa 400 years ago.

4 Winning together The idea of winning together is also reflected in the giving side of the Lotteries: the distribution of proceeds to charities. Although the player may not always win, the charities always do. In 2019 every Lottery donated up to 50% of its income from ticket sales to good causes. The total amount was almost €799 million, which was 41% of the Lotteries’ com- bined income. Charities are free to choose how they spend the money, so they can use it in the areas that need it most. It is the Lotteries’ ambition to be a reliable, long- term funding partner. Awareness As part of their mission, the In August Norwegian ambassador Tom Stiansen travelled to Asker to meet the winners of the Månedsgevinsten. Postcode Lotteries provide players with information about the special TV game shows and docu- charitable lottery’s legal minimum income goes to charities. The charities they support, to build mentaries. contribution to beneficiaries dif- Swedish Lottery awarded 31.8% of awareness of the organisations’ fers from country to country. In its paid lottery revenue to chari- work. Players can find informa- the Netherlands, this was 50% in ties in 2019. In Germany a mini- tion about all supported charities Differences 2019. In Great Britain the Lottery mum of 30% goes to beneficiaries. on the Lotteries’ websites. The The Postcode Lotteries differ in awards 32% of its ticket sales to During the Norwegian Lottery’s organisations’ work also features their operations due to variations charity, above the minimum of start-up phase, 15% of proceeds in magazines, letters, emails and in lottery and broadcasting regula- 20%. In Sweden, there is no fixed went to WWF Verdens naturfond newsletters sent to players – and, tions and in the maturity level of percentage. The permit requires and SOS-barnebyer. in the Netherlands and Sweden, each Lottery and each market. A that a “reasonable” portion of

In September, the Monatsgewinn of €600,000 went to Klettgau, Germany. Lotteries for a better world 5 The Grannyra in Söderbärke, Sweden, celebrated 105 winners sharing In Nieuw-Vennep, the Netherlands, 2020 started with a bang, as over SEK 103 million. Nine became millionaires. 3,500 players won the €54.7 million PostcodeKanjer together.

through commercial television the interests of charity lotteries Our seven Media advertising, paired with a strong in Europe. One of its priorities is lotteries The Lotteries differ in terms of online strategy. to raise awareness of the lottery belong to the their access to the media, and to model as a means of raising funds. Association television in particular. In the Fundraising in The ACLEU’s aim is that fundrais- of Charity Netherlands and Sweden, the ing for charities will become an Lotteries in Postcode Lotteries are primar- Europe explicit objective of gaming policy. Europe. ily TV lotteries. The winners In order to discuss games of and the charities feature exten- chance at the European level and sively in TV shows produced and to underline the importance of sponsored by the Lotteries. The fundraising for social organisa- Key elements programmes help to recruit play- tions, all seven Lotteries are mem- ers, who then take out a Lottery bers of the Association of Charity The Postcode Lottery format in a nutshell subscription by post, internet or Lotteries in Europe (ACLEU). phone. People’s Postcode Lottery Established in 2008, this inter- Postcodes promotes winners and charities national organisation represents Winning together

Charities Marketing The mission Multi-channel

United Postcode Lotteries Ambassadors Television Credibility Prime-time entertainment

Database Subscription Knowing our players Sustainable sales In September, £3 million was shared among 897 lucky players in St Helens, England. Seven neighbours pocketed the biggest share of the prize money. 6 Our seven Lotteries in fi gures for 2019

444,732 players 3,493,443 players 569,024 tickets 3,856,739 tickets 988,752 prizes 7,548,061 prizes 787 projects 97 charities and more than 7,500 charities and good causes in total Revenue To charities 2016–2019: Revenue To charities 2005–2019: €65.1 million €19.5 million €33.6 million to charities €493.3 million €157.8 million €599.4 million to charities

64,226 players 954,352 players 71,808 tickets 1,741,441 tickets 27,320 prizes 3,265,005 prizes 2 charities 57 charities

Revenue To charities 2018–2019: Revenue To charities 2005–2019: €12.1 million €1.8 million €2.2 million to charities €341.2 million €96.9 million €1.2 billion to charities

3,012,757 players 751,099 players 4,179,394 tickets 966,287 tickets 7,189,195 prizes 1,765,498 prizes 123 charities 67 partners

Revenue To charities 1990–2019: Revenue To charities 2002–2019: €753.2 million €376.6 million €6.2 billion to charities €168.7 million €84.3 million €1.1 billion to charities

649,625 players Natuurmonumenten, one of the ﬁ rst supported charities. 811,515 tickets 1,230,775 prizes 55 charities and 3,266 clubs and associations Revenue To charities 1998–2019: €123.7 million €61.8 million €969.1 million to charities

Lotteries for a better world 7 Statement of income and expenditure for 2019 (EUR * 1,000) Actual 2019 Actual 2018 € € % € € % Income Norsk Postkodelotteri 12,099 1,713 Deutsche Postcode Lotterie 65,077 34,496 People’s Postcode Lottery 493,268 412,119 Svenska Postkodlotteriet 341,161 345,664 Nationale Postcode Loterij 753,169 741,344 BankGiro Loterij 168,700 158,876 VriendenLoterij 123,653 122,212

Net income 1,957,127 100.0% 1,816,424 100.0%

Contribution to beneficiaries Norsk Postkodlotteri 1,815 411 Deutsche Postcode Lotterie 19,523 10,349 People’s Postcode Lottery 157,846 131,878 Svenska Postkodlotteriet 96,882 92,726 Nationale Postcode Loterij 376,585 370,672 BankGiro Loterij 84,350 79,438 VriendenLoterij 61,827 61,106 798,827 40.8% 746,580 41.1%

Lottery tax 10,846 0.6% 5,749 0.3%

Distribution to players Prizes and gifts 864,037 808,916 Charity prizes 60,077 50,793 924,115 47.2% 859,709 47.3%

Discount on prizes in kind and gifts -200,263 -186,092 Charity prizes and gifts within the contribution to beneficiaries -42,730 -38,076 -242,993 -12.4% -224,168 -12.3%

Expenses Marketing and organisational costs 488,775 25.0% 451,704 24.9%

Financial income and expenses (-) -2,362 -0.1% -2,021 -0.1%

Transaction result, land and buildings 2,054 0.1% 30,031 1.7%

Corporation tax -556 0.0% -6,240 -0.3%

Result after corporation tax -23,306 -1.2% -1,378 -0.1% 8 Growth of Novamedia/Postcode Lotteries, 1990–2019

€ €1.96 billion 2 billion Norsk Postkodelotteri Revenues in Novamedia/Postcode Lotteries, 1990–2019, in euros 1.8 billion Deutsche Postcode Lotterie 1.6 billion 1.4 billion People’s Postcode Lottery 1.2 billion

Svenska Postkodlotteriet 1 billion

800 million BankGiro Loterij 600 million 400 VriendenLoterij million 200 million

Nationale Postcode Loterij 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

€ €798.8 million 800 The Postcode Lotteries million Contributions to beneficiaries by Novamedia/Postcode Lotteries, operate in the 1990–2019, in euros Netherlands, Sweden, 700 million Great Britain, Germany and Norway. 600 The VriendenLoterij million and the BankGiro 500 Loterij operate in the million Netherlands. 400 By December, a total of million 9,370,234 players were 300 playing the Lotteries, million with a total of 200 12,196,208 tickets. million The Lotteries awarded 100 over €798.8 million to million charities in 2019.

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Lotteries for a better world 9 001 Front GIVING_Layout 1 27/11/2019 16:58 Page 1 2017_Layou t 1 30/11/20 17 18:46 Page 1

A MAGAZINE BY CITY A.M. A MAGAZINE BY CITY A.M.

DECEMBER 20 DECEMBERINSIDE 2019DAVID ATTENBOROUGH17 ON SAVING THE PLANET INSIDE: FGM CA GIVINGNICE NAILANTEI LENG’ETEMPAIGNER A SNEAK-PEEK OF PERSONAL FIN HOW 2019 BECAME THE YEAR NEW MAGGIE’S IN THE CITY THE GIVIANCE AN HOW BIG COMPANIES ARE PERSONAL FINANCE AND INVESTMENT D INVESTMENT OF THE YOUTH ACTIVISTENCOURAGING STAFF TO GIVE NG JOHN PRENDERGAST ON HISPLUS FIGHT 21-PAGE CHARITY INDEX TO END AFRICAN EXPLOITATION ISSUE XX | XXXXXXX 2016 ISSUE XX | XXXXXXXEmma 2016 Thompson THE WORLD’S TOP 004-005 Giving new_Layout 2 09/12/2019 16:00 Page 1 The actress on her work for CHARITY DONORS Greenpeace, why now is a pivotal moment for mankind, and the importance of standing up for what you believe

CHARITY INDEX

DAME ELLEN MACARTHUR BUSINESS WITH PERSONALITY THE WORLD’S TOPThe PRIVATE record-breaking sailor DONORS HOW THE WORLD DONATES: talks exclusively to Giving about why we must adopt THE YEAR’S BIGGEST GIVERS a circular economy Novamedia/Postcode Lotteries Bill and Melinda Gates Foundation (USA) The is the world’s second-largest Robert Wood Johnson PHILANTHROPY TODAY: bn Foundation (USA) WE PRESENT OUR ANNUAL INDEX OF THE WORLD’S TOP CHARITY DONORS $3.77 The Novamedia/ private charity donor, according Walton Family $424m Postcode PLUS: HOW LONDON’S ROYAL PARKS ARE SAFEGUARDING BIODIVERSITY Foundation (USA) Lotteries to UK business newspaper $596m £543m City A.M., December 2019. 1 Novamedia/ 3 2 Postcode 1 Lotteries 8 4 2 (Netherlands) 9 Wellcome7 Trust 6 $882m 10

Wellcome £601m Trust (UK) La Caixa Hong Foundation Kong Jockey Club Charities $5793 m 5 Trust (China) £376m $536m

Ford Foundation (USA) William and Flora Hewlett $516m Foundation (USA) $417m

Oak Foundation (Switzerland) 004-005Top Giving new_Layout 20 2 09/12/2019 Europe’s 16:00 Page 1 Private Charity$357m Donors2017

Lilly RANK ORGANISATIONEndowment (USA) (COUNTRY) FOUNDED £ 2016 % CHANGE $500m

1. Wellcome Trust (UK) *Based on annual reports. Increase1936 or decrease in grants funded compared to previous£601 year, in original currency. -1% 004-005004-005 004-005Giving Giving new_Layout004-005 Giving new_Layout new_Layout Giving 2 27/11/2019 new_Layout 2 27/11/2019 2 CHARITY27/11/2019 16:04 2 27/11/201916:04 INDEX Page 16:04 Page 2 Page 16:04 2 2 Page 2 2. Novamedia/P2. Novamedia/Postcodeostcode Lotteries Lotteries04 (Netherlands) (Netherlands) 19891989 05 £543£543 8% 8% 004-005 Giving 3.new_Layout La Caixa 2 Foundation 27/11/2019 16:04 (Spain) Page 2 1990 £377 4% 004-005 Giving new_Layout 2 27/11/2019 16:04 Page 2 THE WORLD’S TOP PRIVATE DONORS 4.HOW Church Commissioners THE (UK) WORLD 1836DONATES:£231 6% 5.THE Children’s Investment YEAR’S Fund Foundation (UK) BIGGEST2002 GIVERS£155 -8% 6. Compagnia di San Paolo (Italy) 1563 £135 15% 7.THE IKEATHE FoundationTHE WORLD’S WORLD’STHE (Netherlands)WORLD’S WORLD’S TOP TOP TOP PRIVATE PRIVATE TOP PRIVATE PRIVATE DONORS1982 DONORS DONORS DONORS£116 18% 8. RobertBill Bosch and FoundationTHE WORLD’S(Germany) TOP PRIVATE1964 DONORS£89 42% Melinda Gates THE WORLD’S TOP PRIVATE DONORS Foundation (USA) The RANK,RANK, ORGANISATIONRANK, ORGANISATION9. RANK,ORGANISATION VolkswagenRANK, ORGANISATION (COUNTRY)ORGANISATION Foundation (COUNTRY) (COUNTRY) (Germany) (COUNTRY) FOUNDEDFOUNDEDFOUNDEDFOUNDEDFOUNDED1964$2018/19$2018/19$2018/19$2018/19£83$2018/19%% CHANGE CHANGE% CHANGE%-55% CHANGE% CHANGE RANK, ORGANISATION (COUNTRY) FOUNDEDRobert $2018/19 % CHANGE Wood Johnson 1. 1.Bill 1. andBill and BillMelinda1. and Melinda10.1.Bill Melinda TheGates andBill LeverhulmeGates and Melinda Foundation Gates Melinda bnFoundation GatesFoundationTrust Gates (USA) (UK) Foundation (USA) (USA) (USA) (USA) 2000200020002000Foundation20001925 3.77bn(USA)3.77bn3.77bn3.77bn£793.77bn -27-27 -27-29%-27 -27 1.$3.77 Bill and Melinda Gates FoundationThe (USA) 2000 3.77bn -27 2. 2.Novamedia/Postcode2.Novamedia/PostcodeNovamedia/Postcode2. 2.Novamedia/PostcodeNovamedia/Postcode Lotteries Lotteries Lotteries (Netherlands) (Netherlands) WaltonLotteries (Netherlands) Family (Netherlands) (Netherlands) 1989 1989 * 19891989 1989 881.6m881.6m881.6m881.6m881.6m +4+4 +4 +4 +4 11.2. DeutscheNovamedia/Postcode FernsehlotterieFoundation Lotteries (Germany) (USA)(Netherlands) 1989 $4241956m 881.6m £74 +4 105% 3. The Walton Family Foundation (USA) 1987 595.9m +11 3. 3.The 3.The Walton The Walton3. WaltonFamily12.3.The Family GarThe Walton Foundation ÀFamily eld Walton Foundation Weston FamilyFoundation Family Foundation(USA) Foundation Foundation (USA) (USA) (UK) (USA) (USA) 1987198719871987 19871958595.9m595.9m595.9m595.9m£59595.9m +11+11 +111%+11 +11 4. Wellcome Trust (UK) $596m 1936 579m -53 4. 4.Wellcome4.WellcomeWellcome4. Trust4. WellcomeTrust (UK) WellcomeTrust (UK) (UK) Trust Trust (UK) (UK) 1936193619361936 1936 579m579m579m579m 579m -53-53 -53 -53 -53 13.5. TheHong Lundbeck Kong Jockey Foundation Club Charities (Denmark) Trust (China) 1993 1983 535.9m £52 -45 16% 5. Hong Kong Jockey Club Charities Trust (China) 1993 535.9m -45 5. 5.Hong5.Hong KongHong5. Kong Jockey14. Kong6.Hong Jockey BertelsmannFord Jockey ClubKong Foundation Club Charities Jockey ClubStiftung Charities (USA)Charities Club Trust (Germany) Trust Charities (China) Trust (China) (China) Trust (China) 19931993 19931936 19931977535.9m535.9m515.5m535.9m£46535.9m -45-21 -453%-45 -45 6. Ford Foundation (USA) 1936 515.5m -21 Novamedia/ 7. Lilly Endowment (USA) 1937 499.7m -21-2 -21 -21 -21 6. 6.Ford6.Ford FoundationFord Foundation6. FoundationFord (USA) Foundation (USA) (USA) (USA) 3 1936193619361937 1936The515.5m515.5m499.7m world’s515.5m515.5m -2second-largest Postcode 15.7. DeutscheLilly Endowment1 Bundesstifting (USA) Umwelt (Germany) 1990 £42 4% Lotteries The Robert Wood Johnson Foundation (USA) 1972 424.3m +17 7. 7.Lilly7.Lilly Endowment LillyEndowment7. Endowment8.Lilly (USA) Endowment (USA) (USA) (USA) 8 193719371937 1937 499.7m499.7mprivate499.7m499.7m charity-2 4-2 -2 2 -2 donor (Netherlands) 16.8. GatsbyThe Robert Charitable Wood Foundation Johnson Foundation (UK) (USA) 1972 1967 424.3m £42 +17 102% * The Netherlands, Sweden, 9. William and9 Flora Hewlett Foundation7 (USA) 1967 416.8m +2 9. William and Flora Hewlett Foundation (USA) 1967 416.8m +2 8. 8.The8.The RobertThe Robert8. RobertWoodThe Wood RobertJohnson Wood Johnson WoodJohnson Foundation Foundation Johnson Foundation (USA) Foundation (USA) (USA) (USA)19726 19721972 1972 424.3m424.3m424.3m424.3m +17 +17 +17 +17 Great Britain, Germany and 17.10.StichOakting Foundation Benevolentia (Switzerland) (Netherlands) 1983 1951 357.2m £40 +61 -4% $882m 9. 9.William9.William Williamand9. and Flora10.William and Flora HewlettOak Flora HewlettandFoundation Hewlett FoundationFlora Foundation (Switzerland)Hewlett Foundation (USA) Foundation (USA) (USA) (USA)1967 196719671983 1967 416.8m416.8m357.2m416.8m416.8m +61+2 +2 +2 10 +2 Norway. 18. The Finnish Cultural Foundation (Finland) 1937 £30 5% 10. 10.Oak10.Oak FoundationOak Foundation10. FoundationOak (Switzerland) Foundation (Switzerland) (Switzerland) (Switzerland) 198319831983 1983 357.2m357.2mWellcome357.2m357.2m +61+61 +61 +61 10 19. Wolfson Foundation (UK) 1965 Trust (UK) £28 -10% Hong Kong Jockey 20. Shell Foundation (UK)Novamedia/ 2000 £25 84% Club Charities Novamedia/ Postcode $579m 5 Trust (China) *Based on the figures in the annualPostcodeLotteries reports 2016. Increase or decrease in grants funded compared to 2015, in original currency. (Netherlands)Lotteries (Netherlands) $536m Novamedia/Novamedia/Novamedia/Novamedia/ PostcodePostcodePostcode$882 Postcode m 0 LotteriesLotteriesLotteries$882 Lotteries m 0 (Netherlands)(Netherlands)(Netherlands) (Netherlands) Ford Foundation (USA) William Hong and Flora Hewlett $516m Hong $882Foundation$882$882 (USA)$882mmmm Kong Jockey ClubKong Charities Jockey 0 0 0 0 Club Charities $417m 5 Trust (China) 5 Trust (China) Oak $536m Foundation HongHong Hong Hong (Switzerland) KongKong JockeyKong Jockey JockeyKong Jockey ClubClub CharitiesClub Charities CharitiesClub Charities $357m 5 5 5 5 TrustTrust (China)Trust (China) (China)Trust (China) Lilly Endowment (USA) $536$536$536m$536mm m $500m

*Based on annual reports. Increase or decrease in grants funded compared to previous year, in original currency. Oak FoundationOak (Switzerland)Foundation (Switzerland) 04 05 $357m

OakOak Oak Oak FoundationFoundationFoundationFoundation (Switzerland)(Switzerland)(Switzerland) (Switzerland) *Based on annual reports. Increase or decrease in grants funded compared to previous year, in original currency. *Based on annual reports. Increase$357m$357m or$357m decrease$357m in grants funded compared to previous year, in original currency.

05 05

*Based*Based on*Based annual on annual on*Based reports. annual reports. on Increasereports. annual Increase reports. Increase or decrease or decreaseIncrease or decrease in grants or in decreasegrants in funded grants funded in compared funded grants compared fundedcompared to previous to compared previous to previous year, year,to in previousoriginal year, in original in currency. originalyear, currency. in originalcurrency. currency.

05 05 05 05 Our international ambassadors

Our international ambassadors are well-known Denis Toni Kroos Welcome! Mukwege Germany personalities who sup- In 2019, we welcomed two new DR Congo “Winning is port the mission of ambassadors. Dr Denis Mukwege is “With the wonderful – help of the that I know. I the Postcode Lotteries the medical director of Panzi Hospital Postcode wish everyone worldwide. We’re proud in Bukavu, Congo, and a 2018 Nobel Lotteries, good luck! Peace Prize laureate. German profes- we are able I’m really that they work with us to innovate happy to be sional footballer Toni Kroos, currently and together an ambas- and help to promote our playing for Real Madrid and the with survi- sador for the mission. German national team, is considered vors of sex- Deutsche ual violence take concrete measures Postcode Lotterie. Together we can help This year, we’re thrilled to be one of the best midfielders to eradicate rape as a weapon of a lot of children.” to welcome two new worldwide. war.” ambassadors: Dr Denis Mukwege and Toni Kroos. You can meet the various Lotteries’ national ambassadors on pages 23, 31, 35, 43, 51, Robin Wright Desmond Tutu Muhammad Yunus Ruud Gullit Katarina Witt Richard Branson United States South Africa Bangladesh The Netherlands Germany Great Britain 57 and 63. “It’s important to give “All the profits that the “If you convert charity “The work of the “I couldn’t think of a “I think the Postcode the people that are fac- Lotteries help to dis- into social business, it Postcode Lotteries better way to use my Lottery is a force for ing injustice and fight- tribute go to projects doesn’t need refilling. produces results for popularity than to sup- good. It is using its ing for their rights a that aim at making It fills itself. That’s the children everywhere in port charitable causes profits to make an voice.” our world a better power of social busi- the world.” that help people.“ enormous difference.” place.” ness.”

Bill Clinton Sarah Brown Roger Federer Rafael Nadal George Clooney Emma Thompson Leonardo DiCaprio United States Great Britain Switzerland Spain United States Great Britain United States “The Postcode Lottery “Thanks to the “The support we “I would like to thank “It’s an honour to “When it comes to pro- “The Postcode Lottery is the best thing I have Postcode Lotteries, receive for the Roger the Postcode Lottery be involved with the tecting human rights is an organisation that ever seen to involve Theirworld is able to Federer Foundation for lending its loyal Postcode Lottery. It’s or saving the planet, sees the deep connec- ordinary people in reach many vulner- is a privilege and will support to all good saying: Let’s all par- some civil disobedience tion between protecting charitable work. It’s a able children with enable us to improve causes, so many chil- ticipate as a group is needed. It’s fantastic the environment and great feeling to be a their own dreams for a education for even dren will have a better and do good along the that the Lottery ena- ensuring the well- part of it.” brighter future.” more children.” future.” way.” bles people to act this being of people.” way!” Lotteries for a better world 11 Helping to build a better world

The living vision document “Planet & People” aligns the Lotteries’ vision and mission with recent global developments. We have formulated three priorities in each of the two categories, Planet and People. These priorities are drawn from the 17 Sustainable Development Goals in the UN’s 2030 Agenda. Our aim The earth is groaning under the pressure that an ever-growing world population is putting on its natural resources. Only if we operate within our planet’s natural limits can we build a fair,

Our basis The Waorani human rights activist Nemonte Nenquimo is leading the resistance against the Ecuadorian Vision government, which wants to sell to oil companies land occupied by indigenous people in the Amazon We believe the world is better off region. These guardians of the Amazon rainforest need our support. with strong social organisations. There can be no change without them. sustainable existence for all life exceed those boundaries, we will on earth. The Postcode Lotteries enter an unstable phase in which Mission support organisations that work we will have little further control We raise funds for within the narrow margin between over what happens. social organisations respecting ecological limits on the worldwide, increase WHY one hand and meeting societal At the same time, we live in a awareness of their needs on the other. world in which prosperity con- work, and encourage tinues to increase and more new initiatives. The state people have the chance of living HOW longer, healthier lives. But things Strategy of the earth are not improving for everyone. We operate charity lotteries Despite the Paris Agreement on Unfortunately, the poorest group as a way of raising WHAT climate change in 2015, we appear is getting poorer. And girls and funds for social organisations unable to curb global warming. We women all over the world do not and good causes. notice its effects every day, and we enjoy the same opportunities and are approaching the boundaries of rights that boys and men do. Our why-how-what statement is based on Simon Sinek’s Golden Circle model. what the earth can cope with. If we 12 Our dream We organise lotteries to raise funds for social organisations and good causes. Our goal – and our dream – is to use the funds our players supply to help to protect and develop the natural capital that the planet provides and the human capital that its people provide. Through doing these things, enabled by our players and the organisations we support, we will continue to build on our dream of a green and just world. Our priorities In the coming years, the Lotteries will focus their charitable efforts in the following areas within the two categories: Thanks to the tickets purchased by our millions of players, the Postcode Lotteries can make a significant contribution to the fight against global warming and protect the living environment of emperor penguins. PLANET 1. Climate change PEOPLE Counteracting and adapting to global warming. 1. Physical needs Providing human beings with 2. Biosphere food, water, energy, income and Keeping it intact, restoring the jobs. functioning of ecosystems and biodiversity, and controlling biochem- 2. Personal integrity and ical substance flows, especially of human rights phosphorus and nitrogen. Working to ensure equal rights, social equality and equal access 3. Land use to education, as well as fighting Promoting the responsible, effi- oppression. cient and sustainable use of space and land and counteracting dam- 3. Resilient communities age to the physical environment. Developing healthy, resilient communities with a socially responsi- Relevant topics include: ble dynamic that gives every seg- In December, People’s Postcode Lottery country director Annemiek • Green business innovation ment of society a voice. Hoogenboom (right) and Sarah Brown of the beneficiary Theirworld, a • Ocean conservation Postcode Lotteries ambassador (2nd from left), visited the Greek Aegean • Renewable energy Relevant topics include: Islands, where 5,500 refugee children will soon be able to return to school • Endangered species protection • Social cohesion thanks to a contribution to the educational project Education Cannot Wait. • Women’s rights • Girls’ education For the complete “Planet & People” document, see • Refugees publicaties.novamedia.nl/planet-people/page/1. Lotteries for a better world 13 Postcode Lotteries Green Challenge 2019

In pursuit of its ideal of a greener world, the Dutch Postcode Lottery organised the 13th Green Challenge, an international competition for sustainable start-ups, in 2019. For the first time, it did so in close cooperation with the Postcode Lotteries in Germany, Sweden and Great Britain. With €1 million in prize money, the Green Challenge is one of the world’s biggest competitions in the field of sustainable innovation.

A record number of entries The five 2019 finalists, from left: Lars Jacobsson of Texel Energy Storage, Karina Peña of Field Factors, Fabian A panel of experts chose the five Lemke of Nuventura, Louise Bleach of Desolenator, and Sofie Allert of Swedish Algae Factory. finalists out of a record 1,167 the finalists, Eben Bayer gave a talk entries from all over the world. in which he shared tips on how to They are working on solutions overcome obstacles when setting that our planet badly needs today. up a new company. On Thursday 3 October, the finalists pitched their innovations in front of an international jury and The winner: Swedish 600 guests at the Gashouder in Amsterdam. Algae Factory After deliberation, the jury chose Sofie Allert, CEO and founder The jury of Swedish Algae Factory, as the 2019’s jury consisted of Boudewijn grand prize winner. Dark, cold Poelmann, CEO of Novamedia; seas nurture algae whose shells Eben Bayer, CEO and cofounder of harbour unique properties that Ecovative and the winner in 2008; enable them to survive there. The Duncan Stutterheim, founder of material absorbs light very effi- ID&T and a sustainable entre- ciently in a natural way and can preneur; Nina Jensen, CEO of be used to make solar panels more REV Ocean; and Isabella Gornall, effective. It also has a moisturising managing director of Seahorse and cleansing effect and is there- Environmental Communications. Former winner Eben Bayer of Ecovative was one of the five judges and a fore useful as a natural ingredient Following convincing pitches by guest speaker at the final. in personal care products. The 14 Swedish Algae Factory is the only company in the world to cultivate these algae on a large scale. “We were so happy and honoured,” Allert said. “This will help us reach more customers for responsible care products and solar energy and increase our production capacity faster.” Greener switchgear: Nuventura Fabian Lemke, cofounder and managing director of the German start-up Nuventura, received the runner-up prize of €200,000 for his team’s invention, a new switch for the power industry that uses air instead of SF6 gas. Nuventura Journalist Max Christern hosted the final at a full Gashouder in Amsterdam. On the right, the jurors watch the final- is committed to building a sustain- ists’ presentations. able energy sector worldwide and aims to replace switchgear contain- system for sustainable rainwater DOEN Foundation and the busi- ing the powerful, highly damaging A sustainable trio management in cities. The system, ness accelerator Rockstart. greenhouse gas. The other three nominees each Bluebloqs, collects rainwater and won €100,000 for their green then purifies it for later use, for inventions. The Delft start-up example in irrigation. Desolenator, Field Factors has devised a circular from the UK, has developed a technology that uses residual heat collected by solar panels (about 85% of which is not converted to electricity) to purify polluted and salt water. And Sweden’s Texel Energy Storage makes a cost-effective battery for storing wind and solar energy. More than a cash prize The prize money was made available by the Dutch Charity Lotteries’ DOEN Foundation, which supports green, socially inclusive and creative pioneers. In addition to the prize money, the Runner-up Fabian Lemke of finalists received six months of Nuventura presented his entry, a Jury chair and Novamedia CEO Boudewijn Poelmann presented the 2019 support and coaching to help them switch for the power industry that grand prize to Sofie Allert of Swedish Algae Factory. The company’s lab take their businesses forward. The uses air instead of harmful SF6 gas, breeds algae that excel at capturing light, making them useful in solar energy programme, the Green Challenge making the sector more efficient and production. DeepDive, was organised by the sustainable. Lotteries for a better world 15 CHAPTER 2 Germany: Deutsche Postcode Lotterie

Statement of income and expenditure for 2019 (EUR * 1,000)

2019 2018 € % € %

Income 65,077 100.0% 34,496 100.0%

Lottery tax 10,846 16.7% 5,749 16.7%

Contribution to benefi ciaries 19,523 30.0% 10,349 30.0%

Prizes 19,736 30.3% 10,562 30.6%

Expenses Marketing and organisational costs 29,618 45.5% 23,643 68.5%

Financial income and expenses (-) 0 0.0% 0 0.0%

Corporation tax 0 0.0% 0 0.0%

Result after corporation tax -14,646 -22.5% -15,807 -45.8%

16 €19.5 million raised for people and planet

Since the fourth Postcode Lottery launched in 2016, Funding Schleswig- its players have contributed €33.6 million to charities by federal Holstein throughout Germany. 2019 was another record-breaking 41 funded projects year. Compared to 2018, the amount raised for charities state €834,635 almost doubled, to €19.5 million. The money supports awarded in total Mecklenburg- Vorpommern 787 social and ecological projects nationwide. Bremen Hamburg 14 funded projects 10 15 funded projects funded projects €403,756 Winning together, helping together awarded in total €171,921 €294,869 Brandenburg awarded in total awarded in total The Deutsche Postcode Lotterie risen from 596 to 787. The Lottery 34 funded projects (German Postcode Lottery) con- is Germany’s greenest, raising Nordrhein- Berlin Westfalen Niedersachsen tributes a minimum of 30% of €10.5 million for 385 projects Sachsen- €853,276 Anhalt 28 awarded in total its revenue to charitable organi- that bring people together around 162 84 funded projects funded projects funded projects sations. Funds are distributed climate change and nature protec- 22 funded projects €596,172 €4,230,948 €2,148,124 awarded in total to projects based in the federal tion. awarded in total awarded in total €585,095 states where players live. People awarded in total take part in the Lottery with Rheinland- Sachsen ticket numbers that contain their Making a difference Pfalz 35 funded projects postcodes. They win jointly with The Lottery’s mission is to support 39 Hessen Thüringen funded projects participating neighbours and com- beneficiaries and increase pub- €775,419 55 34 awarded in total lic awareness of their causes. Its €924,331 funded projects funded projects munities while supporting charity awarded in total projects close by. three funding areas are equality of €1,259,520 €701,288 opportunity, social cohesion and awarded in total awarded in total environmental protection. Saarland Growth 11 Bayern Thanks to monthly increases in Besides smaller and larger grants, funded projects Baden- Württemberg 91 the numbers of players and tickets which can be as much as €30,000, €208,605 funded projects awarded in total 73 sold, the Lottery’s revenue grew the Charities Board approves spe- funded projects €2,115,207 by almost 90% in 2019. More than cial grants twice a year, which have awarded in total €1,818,635 500,000 tickets were included gone up till €300,000. On top of awarded in total in the September draw. The total that, the Traumtaler (Dream Fund) number of supported projects has prize has been awarded for the Donations to nationwide charity programmes International funding Traumtaler RhineCleanUp gGmbH, ClientEarth e. V., Ackerhelden YOU Stiftung, Schildkröten - Bürger- Number of tickets in draws in 2019 machen Schule gGmbH, BILD hilft e. V. „Ein Herz für stiftung, sunshine4kids e. V., Stiftung Kinder“, Greenpeace e. V., Katarina Witt Stiftung ZELTSCHULE e. V., Düsseldorf 600,000 tickets gGmbH, Laureus Sport for Good Germany, Deutsche Umwelthilfe e. V., 500,000 tickets IMPULS Deutschland Stiftung e. V., and other. Pinke Zitronen e. V.

400,000 tickets awarded in total awarded in total awarded in total €1,252,149 €349,267 €500,000 300,000 tickets 200,000 tickets Distribution of amounts awarded by region in 2019. 100,000 tickets

0 second time. The €500,000 grant Schoolyards) in Düsseldorf. JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC will make a great difference for Greening inner cities is a key way As the number of tickets sold grew steadily, the Deutsche Postcode Lotterie BürgerStiftung Düsseldorf’s pro- of fighting climate change, and this raised €19.5 million in 2019 for charities. ject Lebendige Schulhöfe (Lively project sets a fantastic example. Deutsche Postcode Lotterie 17 Hoffnungsflotte fleet, making Climb: Study friends across cultures and social holidays for kids boundaries. The sailing trips give Awarded: €149,525 children a chance to leave their problems and worries behind and At Climb, young adults super- get help from teachers and psy- vise kids between the ages of 5 chologists. and 11 for two weeks during the school holidays. The programme Starke Ferien für Kinder takes VR for seniors place at primary schools. The Awarded: €14,000 children deepen their knowledge This project of the organisation of German and maths and learn Lebensherbst allows seniors with about research topics, their city, restricted mobility to experience dream jobs, or sports and nutri- the most beautiful places in their tion. Learning is fun and helps hometowns and the world via kids find solutions without getting virtual-reality glasses. Extensive disheartened by setbacks. In Hamburg, refugee women cook together at Chickpeace kitchen. programming is required to make the technology suitable for seniors. Sunshine4kids Users’ hometowns are filmed in Below is a selection of recent from their home countries since videos suitable for VR glasses. The Awarded: €80,000 projects and beneficiaries. 2017. The number of female refu- project substantially improves gees in Germany has increased sig- Sunshine4kids offers free sailing quality of life for care-home Chickpeace kitchen nificantly. The Chickpeace project activities for children and teen- residents. offers women social contact with agers in difficult life situations. Awarded: €30,000 the wider world and aims to show It aims to show them new per- Ackerdemia Chickpeace is a catering service them the way to participation and spectives to help them regain Awarded: €462,178 where refugee women from Syria, independence. self-confidence and a zest for Somalia, Eritrea, Afghanistan and life. Every year, children and Ackerdemia promotes the appre- Iraq have been preparing meals young adults sail together in the ciation of food and better nutrition

At Climb, children discover nature after their lessons during school holidays. At Sunshine4kids, children with life challenges sail together, making friends, having fun and receiving support. 18 bald ibis, is one of the most humans show young Waldrapps critically endangered birds in how to fly migratory routes. WWF the world. In the WWF’s project, also campaigns against the two primary causes of the birds’ mortality – illegal hunting and electrocution by power lines – to promote the survival of the new population.

Funding areas in 2019

20.3 % Equal opportunities

25.7 % Social cohesion

54.0 % Environmental protection

The Waldrapp ibis is one of the most The Charities Board approves critically endangered birds in the projects for funding as proposed by world. management. Seniors can travel to their favourite places with virtual reality glasses. with the educational programme Charities Board GemüseAckerdemie. Over the Return of The Charities Board meets twice a year and approves the allocation course of a year, children and the Waldrapp of funds on the basis of the Lottery management’s recommenda- tions. Funded projects cover the areas of equality of opportunity, teenagers learn how to grow their Awarded: €60,000 own vegetables in an ecologically social cohesion and environmental protection. friendly way. Working together WWF aims to reintroduce an promotes cohesion in the group, independent, viable migrating and individual strengths are recog- European population of 300 nised. Waldrapp ibises. The Waldrapp ibis, also known as the northern

Back row, left to right: Conny Michels (project leader, charities), Peter Clever (executive board member, Confederation of German Employers’ Associations), Petra Rottmann (head of charities). Front row, left to right: Esra Küçük (board member, director of Allianz Kulturstiftung), Prof. Dr. Rita Süssmuth (former president of the German Bundestag, chair), Annemiek Hoogenboom (managing director).

Children learn to grow their own vegetables at Ackerdemia. You can find a list of all our charities at the back of this report, or visit www.postcode-lotterie.de for descriptions in German. Deutsche Postcode Lotterie 19 Players and winners

In December 2019 the Monatsgewinn went up to €1 million for the first time. Ambassador Kai Pflaume travelled to Brüggen to meet the winners.

Three years after the launch of the Deutsche Postcode The winning postcode gets Sundays, the number of winning Lotterie, the number of tickets sold reached a peak €500,000, and the other €500,000 postcodes was raised to 20,000. of 569,024 – 91% more than in 2018. Thanks to the is shared among the winners in The total monthly prize package the surrounding postal area. On grew to €2.2 million. players, a record sum of €19.5 million was raised for 787 charity projects all over Germany. The number of winners increased as well: the Deutsche Postcode Lotterie gave away 988,752 prizes to winning ticketholders.

The size of the group winning the Monatsgewinn (Monthly Prize) The prizes grew nearly every month. The Players sign up to play for just biggest group so far, from a postal €12.50 per ticket and are entered area in Gräfenroda, Thuringia, in a draw per week. Thereafter, contained 215 winners who won they pay monthly in advance. Only in November 2019. Gräfenroda players’ postcodes are entered evidently has lucky postcodes, in the draws, so there are guar- because it won the prize twice. anteed winners every day. The Overall, winners in 2019 scooped value of prizes ranges from €10 a total of €19.7 million in cash and to €1 million. A highlight in 2019 car prizes. was the Lottery’s announcement of a new prize plan, in which the Regional TV reported on the Monatsgewinn in Neukölln, Berlin, in August. Monatsgewinn’s total value went Winners are pictured with Katarina Witt, mayor Martin Hikel and up from €600,000 to €1 million. Bundestag member Fritz Felgentreu. 20 Europe’s leading lifestyle and women’s magazine, led to coverage that was read by nearly five million people. Throughout the year, BILD der FRAU published articles and interviews on a range of newswor- thy Lottery topics. The Deutsche Postcode Lotterie was also the first donor of the readers’ award at the annual GOLDENE BILD der FRAU gala.

The prize plan as of December 2019. Growing awareness The fan base on all social media channels has been constantly In the media growing. Besides daily posts on In 2019 the Lottery was visible in draw results and news of benefi- the media all over Germany. Twice ciaries and winners, followers are From left: BILD der FRAU editor Sandra Immoor, presenter and Lottery as many mentions were made com- keenly interested in Instagram and ambassador Kai Pflaume, BILD der FRAU readers‘ award winner Jacqueline pared to 2018, reaching over 230 Facebook stories, as they are real Flory, German family affairs minister Franziska Giffey and the Lottery’s million people via radio and TV, and personal and always up to Annemiek Hoogenboom. in print, and online. Along with date. Our Facebook fan base grew growing interest in the winners, by nearly 15,000 subscribers to that, we gave away his shoes from newspaper inserts and TV spots. the charities and the Lottery itself, over 70,000. the 2018 UEFA Champions League In January 2019 the first edition cooperation with leading maga- Final on Facebook. The Lottery’s of the newspaper insert Postcode zines in Germany increased aware- When Toni Kroos started as marketing activities focus on Aktuell was published. The insert ness enormously. For example, an ambassador, he shared his successful on- and offline direct- focuses on winners and charity coverage in the charity-focused excitement with his 21 million response campaigns as well as projects in the state in which each magazine Wir tun Gutes reached Instagram followers. On top of newspaper is published. three million readers. A successful partnership with BILD der FRAU,

Charity magazine Wir tun Gutes published an article about the Lottery and The newspaper insert Postcode Aktuell is distributed all over Germany, an interview with ambassador Katarina Witt. with content tailored to each state. Deutsche Postcode Lotterie 21 One highlight was a live video call for Sea-Watch e.V., presented by to the Bye Bye Plastic Bags project managing director Annemiek Charity Gala 2020 in Bali. Melati, 17, and Isabel, Hoogenboom. The evening ended 15, who started the youth move- with the announcement of the ment in 2013, were surprised with Traumtaler winner. BürgerStiftung At the third annual Charity Gala of the Deutsche Postcode a cheque from ambassador Kai Düsseldorf received €500,000 for Lotterie almost 300 guests celebrated an incredible Pflaume by way of the organisa- Lebendige Schulhöfe, a project to amount of €19.5 million raised for charities in 2019. The tion Bundesverband Meeresmüll. replace concrete schoolyards in Lottery’s beneficiaries, ambassadors, employees and win- Human rights activist Mattea Düsseldorf with greenery, insects ners, as well as politicians, were present for a night full of Weihe gave an inspiring speech and birds. The new schoolyards moving surprises, speeches and touching musical perfor- pleading for a more humanitarian will become a model for greening society. Before leaving the stage, German cities. mances. she was surprised with a cheque

Deutsche Postcode Lotterie managing director Annemiek Hoogenboom (right) The €500,000 Traumtaler award for 2019 went to BürgerStiftung Düsseldorf presents a €100,000 cheque to Sea-Watch e.V. for its Lebendige Schulhöfe project. 22 Deutsche Postcode Lotterie ambassadors

Toni Kroos Katarina Witt In summer 2019, Toni Two-time Olympic champion and figure-skating legend Katarina Witt has been Kroos became the an ambassador for the Lottery since it started in 2016. Her social engagement is Deutsche Postcode broad, and she set up her own foundation almost 15 years ago. Being part of the Lotterie’s international Lottery family is close to her heart. ambassador. As a world- “Thanks to our class footballer, a World players, we can Cup winner and the support impor- founder of the Toni tant projects and Kroos Foundation, he thus contribute knows how to combine to making the winning with support- world a little ing good causes. As a bit better. I’m father of three, he works proud to be an to help critically ill chil- ambassador for dren and their families the Deutsche to participate actively Postcode in life. Lotterie.” “The Deutsche Postcode Lotterie and I are pursu- ing one goal: doing good together!”

Kai Pflaume Street Prize Presenters The award-winning and charming TV presenter Kai Pflaume has been an ambas- Giuliano Lenz and Felix Uhlig deliver good news to winners all over sador since 2017. He especially appreciates the unique concept of the Lottery. Germany. To them it feels like the best job in the world – working for an organi- For him, social engagement is a matter of course. sation where both the players and the projects win. “When you win with the Deutsche Postcode Lotterie, you never win alone. A big part of the revenue goes to charitable organisations and social projects – it is a support and benefit for the community.”

Deutsche Postcode Lotterie 23 CHAPTER 3 Great Britain: People’s Postcode Lottery

Statement of income and expenditure for 2019 (EUR * 1,000)

2019 2018 € % € %

Income 493,268 100.0% 412,119 100.0%

Contribution to benefi ciaries 157,846 32.0% 131,878 32.0%

Prizes 197,307 40.0% 164,848 40.0%

Expenses Marketing and organisational costs 138,115 28.0% 115,393 28.0%

Result 0 0.0% 0 0.0%

24 Making a difference

People’s Postcode Lottery has been helping raise funds 20 monthly draws and prizes Win win are announced every day of the for charities and good causes, while increasing aware- In 2019 players raised £138 mil- ness of their work, since launching in 2005. With the month. Thanks to players, funds lion; that is £22 million more than raised support a good cause or amount to charities up by 19% in 2019, compared to the in 2018. Together, almost three charity’s work directly or are dis- previous year, good causes are, as always, at the heart of and a half million players across tributed by one of the 20 Postcode what the Lottery does. Britain are supporting the work of Trusts to a range of good causes. thousands of charities and good From each ticket, a minimum of causes, from local community 32% goes to good causes – exceed- 2019 saw an incredible milestone being reached in its projects to international initia- 14-year story, with the total amount of money raised by ing the 20% required regulatory tives, while having the chance to minimum by 12% – 40% is paid players to date reaching half a million pounds. win prizes. With People’s Postcode out in prizes and up to 28% covers Lottery good causes win and play- operational costs, such as market- sadors and supporters to thank ers win. ing and tax. Support players for raising £500 million for Sir David Attenborough, Dame 7,500 charities and good causes. Emma Thompson and actors This funding is transforming lives How it works George Clooney, Olivia Colman and communities in Britain and Players sign up with their post- and Carey Mulligan were among beyond. code and pay £10 a month. They the high-profile charity ambas- are automatically entered into Funding for impact

More than £138 million 3 raised in 2019 Community £500 million focused trusts raised in total distributed more than From each ticket £8 million**, awarded a minimum of 7,500 638 6 charities and community grants new charities* became regular good causes and supported supported beneﬁciaries, together receiving 1,421 goes32% to good causes funding totalling £2.8 million partnership awards programmes

*Action Against Hunger, Peace Direct, Medical Detection Dogs, Women for Women International, Care International and Alzheimer’s Society **Funds raised by players and awarded from Postcode Community Trust, Postcode Local Trust and People’s Postcode Trust People’s Postcode Lottery 25 Transforming lives and communities

landmines and tuberculosis. In 2019, APOPO’s HeroRATs retested RNIB|Royal National more than 250,000 suspected Institute of Blind tuberculosis patients, and the number of partner health clinics People increased – reaching and benefit- Total raised: £2,238,440 ting more than 1,000 people. In With funding raised thanks to Angola, 1.5 million square metres players, sight loss charity the RNIB of land were cleared of landmines. has grown its Connect community by 20% across 11 networks NSPCC|National in Britain – helping bring even more people affected by sight loss Society for the together. Led by blind and partially Prevention of sighted people, Connect empowers and provides peer to peer support Cruelty to Children and opportunities to build friend- Total raised: £3,322,465 ships and share knowledge and NSPCC are working to protect experience. APOPO’s scent detection rats cleared 1.5 million square metres of land in children and young people, mak- Angola of landmines in 2019. ing child abuse a thing of the past. Players support its Speak Out Stay British Red Cross Total raised: £4,886,647 Supporting APOPO Safe programme and Childline service. In 2019 funding helped Players have supported the British Total raised: £3,575,000 good causes Childline counsellors provide Red Cross since 2013, enabling Funds awarded from Postcode Players of People’s Postcode 21,915 counselling sessions, pro- its work to help anyone anywhere Planet Trust Lottery are making a difference, viding young people with a place around the world when a crisis raising £138 million and support- Charity APOPO trains African to talk about their problems or strikes. Funding raised by players ing the work of thousands of char- giant pouched rats to make life- dangers they are facing. is tackling the ongoing food crisis ities and good causes in 2019. saving discoveries, sniffing out in Africa, supporting Syrian refu-

Players are supporting leading children’s char- Together, players and sight loss charity RNIB are Funding helps the British Red Cross to support ity NSPCC to stop abuse and help those affected breaking down the barriers facing blind and par- people at home and abroad in times of crisis and recover. tially sighted people. need. 26 gees in Lebanon and assisting with people with cancer and their fami- the response to the Ebola outbreak lies, Team Jak received funding in the Democratic Republic of to develop its Angel Garden. This Congo. outdoor area provides loved ones with a quiet space to reflect and Team Jak remember those they have lost. Foundation Positively UK Awarded: £17,500 Awarded: £20,000 Funds awarded from Postcode Funds awarded from Postcode Local Trust Community Trust Providing emotional and social Charity Positively UK is led by support to children and young and supports people living with

The world-famous White Cliffs of Dover are being protected and conserved by the National Trust, thanks in part to £2.2 million in funding raised by players.

HIV to effectively manage any aspect of their diagnosis, care and Vision Care for life with HIV. Funding received Homeless People helps deliver its Building Positive Awarded: £17,500 Knowledge project, through the Funds awarded from People’s development of a self-care toolkit. Postcode Trust This resource guides mentors and those seeking support to tackle The charity provides eye care to important issues within the HIV homeless and vulnerable people community. in a welcoming and friendly envi- With support from players, Team Jak offers emotional, social and practical ronment. Funding raised thanks support to children and young people with cancer and their families when to players enables the charity to they need it most. develop its volunteer training and capacity. Let us do more Under the law charity lotteries are limited to £10 million sales each year. This limit, in place since 2005, means good causes lose out on funding. People’s Postcode Lottery called on the UK Government to raise the limits and “let us do more”, ensuring charities and good causes receive the maximum amount of funding possible. In July 2019, the UK Government announced a fivefold increase on the amount charity lotteries can raise each year to £50 million. A hugely significant win for the sector. These new limits should come into force during 2020. Funds raised by players for Positively UK are helping those living with HIV, supporting their well-being and helping them to manage a diagnosis. You can find a list of our supported charities at the back of this report and at www.postcodelottery.co.uk. People’s Postcode Lottery 27 Dream Fund 2020

Each year, good causes working together to bring an innovative, positive impact project to life can apply for a share of up to £3 million from the Postcode Dream Trust.

Child victims and witnesses of violence and abuse will have a trauma-free The Wilder Blean project will rewild damaged ecosystems and habitats, help- space to give evidence and be interviewed thanks to the House for Healing ing native species to thrive. project. Photographs posed by volunteer models for Children 1st.

and other browsing animals, the House for Healing Wilder Blean project will repair House for Healing, from Children and rewild damaged ecosystems 1st, Victim Support Scotland, and habitats, helping native spe- Children England and the cies to thrive. University of Edinburgh, received £1.5 million to develop Britain’s first ever Child’s House. The cen- Wild oysters tre, an alternative to the traditional The Zoological Society of London, legal court setting, will provide Blue Marine Foundation and child victims and witnesses a British Marine will use £1,180,353 trauma-free space to give evidence to help restore Britain’s native oys- and be interviewed while also hav- ters. Pairing collective expertise ing access to much-needed sup- and new technologies, the project port services. aims to release 9 million oysters into the marine environment, recreating lost habitats. Oysters Wild woodland are of great environmental value, Funding of £1,125,201 will sup- boosting biodiversity, filtering port Kent Wildlife Trust and the and cleaning coastal waters, creat- Wildwood Trust’s groundbreaking ing habitats for other species and nature project to create Britain’s drawing down carbon. first ever wild woodland. By reintroducing once native spe- Funding will help the Wild Oysters programme to restore Britain’s native cies including bison, wild boar oysters. 28 Postcode Hero Award 2020

In 2020, the Postcode Hero Award went to the renowned broadcaster and natural historian Sir David Attenborough in recognition of his environmental work. The award honours outstanding individuals who show passion, commitment and courage in building influential movements for change through outstanding collaborative and philan- thropic work. Protect the planet For more than six decades, Sir David Attenborough has informed and inspired millions about the beauty and fragility of the natural world. Country director Annemiek Hoogenboom and managing director Clara Govier presented Sir David Attenborough In recognition of this environmen- with the Postcode Hero Award and £500,000 for FFI in honour of his six decades of environmental work. tal work, Sir David was honoured with a Postcode Hero award. FFI’s species and habitat projects, An award totalling £500,000 including its mountain gorilla was presented to the renowned conservation programme, which broadcaster and natural histo- recently saw the population of rian for charity Fauna and Flora these animals grow; as a result, International (FFI). The funding they are no longer listed as criti- from the Postcode Planet Trust, cally endangered. made possible by our players, will support the conservation charity’s important work as it strives to stop Fauna & Flora biodiversity decline and protect the planet’s threatened wildlife and International habitats. Fauna & Flora International is known for its innovative, landmark programmes and projects, Mountain gorilla many of which have come to be Thanks to players of People’s regarded as classic examples of Postcode Lottery, FFI has received conservation practice, using sound Fauna & Flora International’s conservation programme helped the mountain more than £1.2 million since 2017. science and taking account of gorilla population to grow. As a result, they are no longer listed as critically This funding has aided many of human needs. endangered. People’s Postcode Lottery 29 Players and winners Almost three and a half million – that’s the number of active players making a direct, positive and lasting impact on lives and communities in Britain and beyond, while having the chance to win prizes.

Every day, people win with In Torquay, England, ambassadors Judie McCourt and Danyl Johnson helped 874 players celebrate winning May’s People’s Postcode Lottery. Prizes first Postcode Millions. range between £10 and £30,000, right up to a share of the monthly In 2019, 78% of all players cel- The single greatest ever sales day £3 million Postcode Millions prize. ebrated a win and more than Success story was recorded in November, with Following the Dutch Postcode £170 million in prize money was People’s Postcode Lottery is a 33,312 tickets sold, beating the Lottery model, books were a new shared among winning postcodes growing fundraising success story, previous record by over 2,500 prize for August and December’s across England, Scotland and with 66% of British postcodes sales. The more tickets sold, the draws. A total of 12,681 winning Wales. playing. More than one million more funds available for good players in August received a copy new tickets were acquired during causes. This much needed funding of 365 Days Wild, published by the year. Paid tickets and player is supporting thousands of projects supported charity The Wildlife base growth were up by 15% and and initiatives, contributing to a Trusts. 16% year on year, respectively. better, fairer world.

August saw 495 players in Dartford, England win shares of the Postcode A postcode in Bootle, England, made six neighbours Postcode Lottery win- Millions multi-million-pound prize. ners as part of December’s #30KADAY campaign. They shared £180,000 between them. 30 Lucky winners Big screen debut In an exciting first, May’s draw People’s Postcode Lottery made month saw two Postcode Millions its big screen debut, venturing celebrations take place. A total into cinema screen advertising for of £6 million was shared among the first time. The ad, celebrating 1,212 lucky winners across players having raised £500 million two winning postcode sectors for charities and good causes and in Torquay and East Riding, in featuring high-profile ambassa- England. dors and supporters including Sir David Attenborough, Dame Emma Every day during the July, Thompson, George Clooney, Olivia September and December draws, Colman and Carey Mulligan, had £30,000 winning postcodes were a prime spot ahead of feature film announced with the #30KADAY Downton Abbey. campaign, over the course of which there were a total of 329 Nine neighbours in Hull, England, won £30,000 per ticket as part of July’s winning tickets. #30KADAY campaign.

Danyl Johnson People’s Postcode “Knocking on doors and ring- Lottery ambassadors ing bells right across the country. It’s been an even bigger and Judie McCourt better year, with “Players of People’s Postcode millions of play- Lottery are part of a community ers celebrating a of people who are making a better win and raising world. Money raised by players an outstanding is supporting people living with £500 million HIV, providing schoolchildren with for thousands a nutritious breakfast, covering of charities and underreported news and much, good causes.” much more.”

Jeff Brazier Matt Johnson Fiona Phillips “It’s wonderful “Visiting a past “From protecting to meet so many winner in Wales the iconic White winners, find- and showing her Cliffs of Dover and ing out what a special message tackling loneliness it means and all the way from a by bringing people how the money couple in Africa, together with read- will make a who were able to see ing to transform- difference to each other properly ing young lives them and their for the first time through sport in lives. But with in years thanks to disadvantaged the Postcode sight-saving cata- areas, funding Lottery, it’s not ract surgery, was raised by players just players that very special. This is making a very win, the good simple operation real difference causes they sup- was only made pos- to communities port win too.” sible thanks to play- right across the ers just like her.” country.” People’s Postcode Lottery 31 CHAPTER 4 Norway: Norsk Postkodelotteri

Statement of income and expenditure for 2019 (EUR * 1,000)

2019 2018 € % € %

Income 12,086 100.0% 1,708 100.0% Other income 13 0.1% 5 0.3%

Total income 12,099 100.1% 1,713 100.3%

Contribution to benefi ciaries 1,815 15.0% 411 24.1%

Prizes 8,456 70.0% 886 51.9%

Expenses Marketing and organisational costs 11,438 94.6% 4,651 272.3%

Financial income and expenses (-) 89 0.7% -61 -3.6%

Corporation tax -184 1.5% 0 0.0%

Result after corporation tax -9,705 -80.3% -4,296 -251.5%

32 Raising funds for charities in Norway The Norsk Postkodelotteri (Norwegian Postcode Lottery) WWF Verdens naturfond is the youngest of the family of Postcode Lotteries. Awarded: NOK 10,919,107 in total over 2018–2019 Since it started in August 2018, it has contributed WWF fights on NOK 21,838,214 to two charitable organisations. behalf of nature and the environ- Because we are a new lottery in Norway, we’re still ment around the explaining to people how the Postcode Lottery works: world. Its goals are playing to win together with your neighbours and sup- to protect natural porting charities at the same time. The Lottery is becom- diversity and pro- ing better and better known in Norway. To highlight the mote sustainable importance of our players’ contribution to civil society, we use of the planet’s resources. WWF broadcast three-minute TV spots showing our winners as attaches great well as our support of WWF Verdens naturfond and SOS- importance to find- barnebyer. ing solutions to one of our biggest challenges: climate change.

SOS-barnebyer Awarded: NOK 10,919,107 in total over 2018–2019

“Thanks to the strong commitment among Norwegians, we can work even harder for animals and the environment,” says Karoline Andaur, secretary- general of WWF Verdens naturfonds (centre), shown with Jorun Stiansen en Thomas Stiansen. The Lottery’s permit limits its Our beneficiaries annual turnover to NOK 300 mil- The Norsk Postkodelotteri pro- lion, so a maximum of 125,000 vides funding to two charities subscriptions are available each working in the areas of children’s month. After the deduction of rights, social welfare, the envi- prize money, 50% of the proceeds ronment and human health. The go to the beneficiaries SOS- contributions are unearmarked, to barnebyer and WWF Verdens SOS-barnebyer is one of the world’s largest humanitarian organisations be used at the beneficiaries’ discre- naturfond. dedicated to helping children. It cooperates with, supports and influences tion, as long as they act within communities, organisations and authorities to help children get the good care their predefined fields of work. they deserve, go to school and have homes and families. Norsk Postkodelotteri 33 Players and winners As of December 2019, the Norsk Postkodelotteri has 64,226 players, taking part with a total of 71,808 tickets via monthly subscriptions. Since the Lottery’s start in 2018, more than 21,190 people have won prizes. The Lottery has generated NOK 21,838,214 for charities so far. In November, Jorun Stiansen and Tom Stiansen visited happy winners of the Månedsgevinsten in Sandefjord. How to play Players enter with numbers based on their postcodes, so if you win, you win with others in your area. Players pay NOK 200 by debit card, direct debit or bank transfer to take part in each monthly draw. Only players’ actual ticket numbers are entered in the draws, so all prizes are guaranteed to be won every draw. Plenty of prizes Many players have already celebrated winning the monthly Postkodegevinst, in which NOK 1 million is paid out to the winning postcode and NOK 250,000 in the wider postal area. Of course, there were also weekly prizes. Each week players in one postcode shared NOK 250,000 and those in the wider postal area shared Ambassador Tom Stiansen surprised this lucky Postnummergevinstwinner from Slependen with a selfie and two another NOK 100,000. NOK cheques from the Norsk Postkodelotteri. 100,000 in traveller’s cheques 34 Norsk Postkodelotteri ambassadors

Jorun Stiansen Our ambassador Jorun Stiansen is a successful singer and artist in Norway. She rose to fame as the winner of Idol In September, ambassador Jorun Stiansen travelled to Tananger and gave away NOK 10,000,000 to the winners of in 2005. the Kjempegevinst. “The Norsk Postkodelotteri’s contribution to organisations like WWF Verdens naturfond and SOS-barnebyer really was won every week by players see us on TV or read an article makes a big difference. Each ticket in another lucky postcode. Some New players about our winners or beneficiaries. means something for people and the prizes are brought to the winners’ Players join us in a variety of ways. Or they might interact with the environment, and that means you can doorsteps by one of our celebrity They may notice one of our mar- Lottery on social media. Players win with a good conscience. I’m incred- ambassadors. keting campaigns, meet a member ibly proud to be part of this unique lot- can also join by contacting our tery.” of our field marketing sales force, customer service department.

Tom Stiansen In 2019 we welcomed former Alpine skiing world champion Tom Stiansen as our new ambassador. Tom hosts the popular reality TV show 71° nord. “The Postcode Lottery is such a great idea. It is is successful everywhere, and I am proud to contribute to its mission.” We used various media to encourage people to play the Norsk Postcodelotteri. Norsk Postkodelotteri 35 CHAPTER 5 Sweden: Svenska Postkodlotteriet

Statement of income and expenditure for 2019 (EUR * 1,000)

2019 2018 € % € %

Income from paid tickets 304,397 308,877 Income from free and winner tickets 34,574 33,967 338,971 100.0% 342,844 100.0% Other income 2,190 0.6% 2,820 0.8%

Total income 341,161 100.6% 345,664 100.8%

Contribution to benefi ciaries 96,882 28.6%* 92,726 27.0%

Prizes 136,092 40.1% 146,346 42.7%

Expenses Marketing and organisational costs 107,434 31.7% 105,921 30.9%

Financial income and expenses (-) -753 -0.2% -671 -0.2%

Corporation tax 0 0.0% 0 0.0%

Result after corporation tax 0 0.0% 0 0.0%

* Contribution to benefi ciaries as a percentage of income from paid tickets: 31.8% (2018: 30.0%).

36 Charities always win The Svenska Postkodlotteriet (Swedish Postcode Lottery) contributed SEK 1,022,669,475 to charitable organisations in 2019, reaching a total of over SEK 11 billion since the Lottery started in 2005. The players, while having fun, have made the world a better place for people, animals and the environment. Many of our players emphasise that this is an At the annual Charity Gala in February 2020, the beneficiaries shared the the Lottery’s 2019 charity pot of important part of why they SEK 1.023 billion. play. working in the areas of children’s ciation is the Swedish partner Our beneficiaries rights, social welfare, human rights of BirdLife International, which Svenska Postkodlotteriet provides and development aid, the environ- strives to conserve birds, their long-term support to organisations ment, human health and medical habitats and global biodiversity, research. The majority of contribu- working with others towards sus- tions are unearmarked, to be used tainability in the use of natural at the organisations’ discretion, as resources. BirdLife Sverige par- long as they act within their prede- ticipates in cooperative local and fined fields of work. global bird protection and research projects. One new beneficiary In 2019 one new organisation, Children’s rights BirdLife Sverige (BirdLife Sweden), charities was added as a beneficiary of the Svenska Postkodlotteriet. The Lottery now supports 57 charitable Mentor Sverige organisations. Awarded: SEK 7 million Mentor Sverige (Mentor Sweden) BirdLife Sverige works via mentoring to give young BirdLife Sverige was founded in people aged 13 to 17 self-esteem 1945 when the bird section of and power, enabling them to grow. TV presenter Rickard Sjöberg interviewed the 2020 Gala keynote speak- the Swedish Society for Nature In 2019 over 20,000 young people ers, both 2018 Nobel Peace Prize laureates: Yezidi genocide survivor Nadia Conservation became the Swedish benefited from Mentor Sweden’s Murad and Dr Denis Mukwege, medical director of Panzi Hospital in Congo. Ornithological Society. The asso- various programmes. For many Svenska Postkodlotteriet 37 Social welfare charities Riksföreningen Sveriges Stadsmissioner Awarded: SEK 24 million The Riksföreningen Sveriges Stadsmissioner (Swedish Association of City Missions) relieves distress every day through its various activities supporting people living in deprivation. Every day, it helps children and young people who need adult support, families with children in crisis, single mothers struggling financially, young adults in need of therapy, young parents requiring help and advice, older people suffering from loneliness, and men and women living with homelessness or drug Teenagers Alva, Hadi, Geneth, Najma and Sofia have each had the support of a mentor through one of Mentor abuse. The association responds to Sverige’s programmes. urgent problems as well as working for lasting change through young people, mentoring is a in making positive decisions and generations that often benefits conversation, motivation and guid- source of security, inspiration and opting out of violence and drugs. both mentees and mentors in a ance towards inclusion in society. motivation. It strengthens them Mentoring is an exchange between constantly evolving way.

Riksföreningen Sveriges Stadsmissioner (the Swedish Association of City Missions) uses “life-story groups” as a way of combating isolation among Farahanguz is 8 years old and has a hearing impairment. She and more elderly people and preventing mental illness. Developed with funding from than 2,400 other children with disabilities attended school in 2019 with help the Svenska Postkodlotteriet, the project and the method behind it have from the Swedish Committee for Afghanistan. Most go on to regular schools, attracted great interest from missions as well as politicians, parishes, health where teachers receive support and training in children’s rights and areas centres, the media and the general public. such as Braille and sign language. 38 Health care and Postkodstiftelsen research charities Unlike other Lottery beneficiaries, Postkodstiftelsen (the Swedish Postcode Foundation) is not the Hjärnfonden final recipient of the funding it Awarded: SEK 16 million receives. Its mission is to sup- Hjärnfonden (the Swedish Brain port domestic and international Foundation) awards scholar- projects that tackle social chal- ships and grants to researchers lenges and contribute to lasting and research groups to enable or positive change, alter norms enhance important research. Its through art and culture, promote areas of engagement cover all parts children’s rights, and use sport as a of the human nervous system: tool for social change. In 2019, the the brain, the spinal cord and the foundation funded more than 80 peripheral nervous system. The new projects. foundation also works to increase knowledge among the general Special project public through information, lec- tures and seminars. Its goals are to funds find new, effective treatments and In March 2019, financial sup- to intensify vital research. Research port was granted for nine special Nordens Ark is working with the Red Panda Network to preserve the red also deals with the development projects within the framework panda and the Eastern Himalayan broadleaf and conifer forests, one of the and potential of the healthy brain. of two of the UN’s Sustainable planet’s richest biodiversity hotspots. Development Goals: Goal 3, Good Health and Well-Being, and Goal 16, Peace, Justice and Strong Human rights Environmental Institutions. The projects received and development charities a total of SEK 64.5 million. aid charities Nordens Ark Svenska Awarded: SEK 7 million Afghanistankommittén Nordens Ark strives to strengthen populations of endangered spe- Awarded: SEK 17 million cies by releasing individuals into The Svenska Afghanistankom- the wild and improving habitats. mittén (Swedish Committee for Nordens Ark is engaged in conser- Afghanistan (SCA)) empowers vation, rearing, research and train- people to change their lives. In ing as well as increasing public 2019, more than 87,000 children awareness of biological diversity. in Afghanistan (58% of whom Since the turn of the millennium, were girls) attended more than hundreds of mammals and birds 2,600 classes in schools supported born at Nordens Ark have been by the SCA. Each year, more than released into nature, among them 2 million people receive medical otters in the Netherlands, wildcats Caroline Ingre and her research team want to solve the puzzle of the incur- care at clinics and hospitals run in Germany and lynxes in Poland. able disease ALS. They’re working to understand how it can be prevented, by the organisation. The SCA also Sweden’s peregrine falcon popu- treated and diagnosed earlier. Ingre’s research is funded by the Swedish Brain supports the rehabilitation of peo- lation has been reinforced with Foundation. ple with disabilities and contrib- more than 175 individuals, and its utes to development in rural areas. amphibian population with 10,000 You can find a list of all our charities at the back of this report, or visit animals. www.postkodlotteriet.se for descriptions in Swedish. Svenska Postkodlotteriet 39 Our players

The Svenska Postkodlotteriet is the largest charity lottery in Sweden. By December 2019, 954,352 players were taking part, with 1.7 million tickets bought via monthly subscription. Since the Lottery started in 2005, more than 1,200 people have become Postcode Lottery millionaires – 51 of them in 2019. The Lottery has generated more than SEK 11 billion In the last draw of the year, the largest-ever Grannyra prize pot of SEK 209 million was shared among 95 neigh- for charities so far. bours. Agnesberg now has 18 new millionaires.

postcode, and therefore, winners tomer service department. Our TV How it works are usually neighbours. Players pay New players shows featuring segments on win- The Svenska Postkodlotteriet monthly by direct debit, invoice or New players sign up via our ners and charities, our interactions uses the same format as the other debit card and enter all the draws marketing campaigns, our field on social media, articles about Postcode Lotteries: each ticket in each month paid for. Winners marketing efforts in cinemas and winners and beneficiaries, and our number is based on the player’s are announced daily. stores, our website, and our cus- many events all generate interest

Golden envelopes were delivered all over Sweden. Events took place in local When 145 winners brought friends and family members on a holiday to squares to honour the winners. They also helped us to promote our brand Rhodes, Greece, 700 people got to enjoy a unique Postcode Lottery prize. Our and interact with players and their neighbours. Our TV presenter Sandra TV presenter Kicken (left) took a walk with winners Malin and Joakim. celebrates with winner Annelie. 40 At the Grannyra in Våxtorp, 208 winners shared SEK 107 million; 24 of them are now millionaires. in the Postcode Lottery and are every week. Many winners were important channels for attracting Prizes able to choose their prizes from Postkodlotteriets players. In 2019, SEK 1.4 billion – 40% of a selection of sustainable mer- Guldkväll Lottery revenues – was awarded chandise. In April, 145 winners In October, 900 people won a back to players as prizes. Generous went on an all-inclusive holiday whole new experience – a tailor- cash amounts were given away in Rhodes, Greece, with fam- made weekend in Stockholm with ily and friends. Over 700 people a friend, including a Saturday enjoyed an exclusive experience evening gala. There, winners and with our Lottery ambassadors and beneficiaries got the chance to TV host Rickard Sjöberg. All travel meet artists and enjoy perfor- and non-cash prizes are climate- mances and on-stage interviews compensated. with beneficiaries. The winners and their families and friends gave The Grannyra the experience rave reviews. The Grannyra is the Svenska Postkodlotteriet’s grand prize. Online gaming In 2019, the pot for the three Online bingo and scratch cards Grannyras totalled SEK 419 mil- have been appreciated by our play- lion, making it the largest ever. ers for several years. In 2019, we In 2019, 408 players shared the decided to focus on the Lottery, Grannyra, and 51 of them became which affords a much greater millionaires. The Grannyras were opportunity to contribute to civil Birgitta was one of the nine people made millionaires by the Grannyra in broadcast on TV4 during prime society. Players were informed, Söderbärke. We celebrated 105 winners sharing SEK 103 million. time on Fridays. and the games were phased Svenska Postkodlotteriet 41 two-player team sees a headline broadcasts from Postkodmiljonären and four images and has to choose attract high numbers of views and the one that doesn’t match the interactions. With over 216,000 heading. followers, the Lottery’s Facebook page offers players a simple way to connect, boosting support. Our Media coverage beneficiaries also use the hashtag Our prizes and winners attract #postkodeffekten on social media media coverage several times each when they post about projects week all over Sweden in both the funded by the Lottery. This makes national and local media. Our ben- it easy for us to interact with their eficiaries’ work, made possible by followers on social media and our players’ contributions, often strengthens the Postcode Lottery features in articles as well. brand. Social media The Swedish The Svenska Postkodlotteriet has a strong social media presence and gambling market meets its players and the wider in 2019 In October, 900 winners and their friends got to enjoy an amazing exclu- public on Facebook, Instagram, A new gambling law came into sive weekend in Stockholm. At the Postkodlotteriets Guldkväll winners and YouTube and Twitter. Facebook- force in Sweden on 1 January beneficiaries came together to enjoy performances and on-stage conversa- only live shows such as Live från 2019. It regulates who is allowed tions with charities. Grannyran and live backstage to offer games and lotteries on the out. Operations were closed on watched the quiz every Friday and 9 December. Saturday – a 27.8% audience share on average. TV shows Our three shows on one of In Drömpyramiden (“Pyramid Sweden’s largest channels, TV4, of Dreams”), a two-player team serve as an important brand- answers questions to climb a ing channel for the Svenska pyramid of shipping containers Postkodlotteriet. The linear that contain their dream prizes, formats entertain viewers while up to a total value of SEK 1 mil- keeping the brand up to date, lion. The show aired for five weeks resulting in increased ticket sales in autumn and was linked to the and decreased player drop-off. Drömcontainern event, for which Every week, year-round, one of postcode winners were invited three programmes is broadcast: to their town’s main square for Postkodmiljonären, Drömpyramiden festivities and prize handouts. or En ska bort. Hosted by Rickard Every week during the show’s run, Sjöberg, each episode contains SEK 1 million was shared by win- clips of the week’s winners being ners in one postal area and another surprised with golden envelopes, SEK 1 million by those in one as well as segments featuring our postcode, and a car went to one beneficiaries. happy winner. In the Postkodmiljonären special, Anna Planting-Gyllenbåga represented Postkodmiljonären (“The Postcode En ska bort (“Odd one out”) is the charity Autism- och Aspergerförbundet. A post featuring Anna reading Millionaire”) continued to be another quiz show in which con- her poem about what it’s like to have autism was our most liked post on one of Sweden’s most popular testants get a chance to win up Facebook in 2019, with over 1.6 million views, 33,200 likes and over 2,000 TV shows. About 700,000 people to SEK 1 million. The competing appreciative comments. 42 Swedish market and under what with the new requirements. For conditions. The market has been the first time, the Lottery has been divided into three regulated parts. granted a five-year permit, valid In the lottery category, only the from 1 January 2020 through 31 Swedish state company Svenska December 2024. Spel and lotteries whose net proceeds go to charity, such as the The Swedish Gambling Associa- Postcode Lottery, are allowed per- tion (Sper), an organisation of mits. licensed gambling and lottery operators in Sweden, has set Charity lotteries were granted a marketing and gaming responsi- one-year grace period to comply bilities guidelines. Sper’s work has with the new law. It applies to evolved over the years, and its self- Svenska Postkodlotteriet as of regulation guidelines for members 1 January 2020. Extensive prepara- are an important tool for working tions during 2019 resulted in the towards a healthy, modern and Lottery receiving certifications sustainable gambling market. One for draw systems and informa- of our MDs, Anders Årbrandt, is tion security (under the ISO/IEC the current chair of Sper’s board. Women’s rights organisation Kvinna till Kvinna´s secretary-general, Petra 27001 standard). The Lottery has Tötterman Andorff, talked with singer Lisa Nilsson at the Postkodlotteriet also updated all its internal pro- Guldkväll about supporting women in war and conflict. cedures and processes to comply Svenska Postkodlotteriet ambassadors The Svenska Postkodlotteriet has a strong team of ambassadors. They are all well-known public faces of the Lottery, meeting our winners every week to hand out golden envelopes and hosting our TV shows.

Sandra Dahlberg Putte Nelsson Rickard Sjöberg Christian “Kicken” Jesper Blomqvist Daniel Paris TV presenter, artist and TV presenter, artist and Host of Postkodmiljo- Lundqvist TV presenter and former TV presenter, radio host singer choir leader nären, Drömpyramiden TV presenter, artist and professional football and influencer “To be the one handing out “I feel truly blessed having and En ska bort drummer player “I remember watching the life-changing prizes to our the greatest job, handing “It’s an enormous privilege “I really enjoy surprising “What makes me most Postcode shows as a child winners makes me feel like out prizes and meeting to host as many interest- happy winners all over happy and proud about and loving every second Santa Claus. I feel privi- winners all over Sweden ing and fun shows as I do Sweden. It’s a pleasing job, my work at the Postcode of it. It’s mind-blowing to leged to be able to do this every week. I enjoy every when I go to work. And at and it makes me feel like a Lottery is the fact that me that I can call this my on a daily basis.” trip. Being a part of the same time being able winner too.” we’re one of the largest job as an adult. It’s such an something as great as the to contribute to organisa- private donors in the world honour! And I love what I Postcode Lottery makes me tions that really change the to charity organisations. It do. I feel like I’m changing very proud.” world for the better!” gives me immense pleasure people’s lives and the world every time I see, read and for the better.” understand how much money the Lottery is able to give every year to their work for a better world.” Svenska Postkodlotteriet 43 CHAPTER 6 The Netherlands: Nationale Postcode Loterij Consolidated statement of income and expenditure for 2019 (EUR * 1,000)

2019 2018 € % € % Income Dutch Postcode Lottery 753,169 72.0% 741,344 72.5% BankGiro Lottery and FriendsLottery 292,353 28.0% 281,088 27.5% 1,045,522 100.0% 1,022,432 100.0%

Contribution to benefi ciaries Dutch Postcode Lottery 376,585 50.0% 370,672 50.0% BankGiro Lottery and FriendsLottery 146,176 50.0% 140,544 50.0% 522,761 50.0% 511,216 50.0%

Distribution to players of Dutch Postcode Lottery Prizes and gifts 387,753 51.5% 374,631 50.5% Charity prizes and gifts 30,533 4.1% 27,616 3.7% 418,286 55.6% 402,247 54.2%

Discounts received on prizes in kind and gifts -159,797 -21.2% -146,366 -19.7% Charity prizes and gifts within the contribution to benefi ciaries -19,355 -2.6% -20,300 -2.7% 239,134 31.8% 235,581 31.8%

Distribution to players of BankGiro Lottery and FriendsLottery Prizes and gifts 80,397 27.5% 77,317 27.5%

Expenses Marketing and organisational costs 202,170 19.3% 202,095 19.8%

Financial income and expenses (-) -1,698 -0.2% -1,289 -0.1%

Transaction result, land and buildings 2,054 0.2% 30,031 2.9%

Corporation tax -371 0.0% -6,240 -0.6%

Result after corporation tax 1,046 0.1% 18,725 1.8%

44 Charities always win

Since it began 30 years ago, the Nationale Postcode Loterij (Dutch Postcode Lottery) has contributed about €6.2 billion to charities dedicated to helping the planet and its people. It now supports 123 charities around the world and plays a pioneering role in the quest for a fair, enterprising, green and responsible world. The Lottery recruits players, raises funds and allocates them to charities, all under one umbrella. This unity inspires trust and is one of the reasons for the Lottery’s success in the Netherlands. Our permit stipulates that 50% of pany of the three Dutch Charity our revenues be donated to charity. Lotteries, decides how funds will The Lottery conducts 14 draws a be allocated and admits new ben- year and distributes a percentage eficiary organisations. of the proceeds among its benefi- At the Goed Geld Gala 2020, the World Wildlife Fund, African Parks ciaries. Since the Lottery’s incep- Network and Peace Parks Foundation received a donation of €16.9 million tion, our income has grown every Long-term support from the Dream Fund for their five-year rescue plan for the unique Kavango- year. In 2019, we raised a record The Nationale Postcode Loterij Zambezi nature reserve in southern Africa. €753.2 million, representing a has contractual relationships with total contribution to charity of its beneficiaries. The annual dona- under contract, the Lottery evalu- organisation receives a substan- almost €376.6 million. This fund- tions they receive depend on the ates the results the organisation tial proportion of its income from ing supported 123 organisations. Lottery’s proceeds each year. Five- has achieved for the planet and sources other than the Lottery. Of the grants awarded, 18 were year contracts are in place with its people thanks to the Lottery’s one-off donations and 24 were beneficiaries added since 1994. contribution. A criterion for initial During a beneficiary’s last year and ongoing support is that the Dream Fund extra contributions to long-term A Dream Fund grant enables a beneficiaries. charity or group of charities to carry out a project that will make Institutional support an especially big difference. We The Nationale Postcode Loterij established the fund in 2009 with provides long-term institutional the aim of enabling one or more support to organisations working beneficiaries each year to fulfil a in the areas of poverty alleviation, cherished dream. By supporting human rights, nature conserva- Dream Fund projects, the Lottery tion, environmental protection, aims to achieve major changes and social cohesion. We fund for people and the planet inside organisations working on behalf and outside the Netherlands. In of the planet and its people both 2019, we selected a dream project in the Netherlands and abroad. In aimed at protecting the people and 2019, approximately 38% of our wildlife in the Kavango-Zambezi contributions went to causes in Transfrontier Conservation the Planet category and the rest to Area (KAZA TFCA) in Angola, Botswana, Namibia, Zambia and People. The Supervisory Board of A donation amount of €10 billion once seemed unthinkable. But at the Goed Zimbabwe. Holding Nationale Goede Doelen Geld Gala 2020, CEO Boudewijn Poelmann announced that the Postcode Loterijen NV, the holding com- Lotteries have passed this landmark since their founding 30 years ago. Nationale Postcode Loterij 45 One-off and extra Nature-inclusive contributions farmers In 2019, we had the financial For example, Birdlife in the latitude to give no fewer than Netherlands’ Rijke Weide 18 organisations special one-off Vogelfonds buys agricultural land grants to help them make an even and leases it to farmers on condi- bigger difference, in addition to tion that they farm in a nature- providing 24 current beneficiaries inclusive way. Birdlife also protects with extra grants. meadow birds by supporting farmers’ cooperatives that prac- tise nature-friendly agriculture. A focus on A one-off extra contribution from entrepreneurship the Lottery will enable it to invest Entrepreneurs are a major driv- more in similar initiatives. ing force behind sustainable development and social impact. Addressing the The Nationale Postcode Loterij Mohammad Yunus, the main guest speaker at the gala, and lottery ambas- has supported their efforts from “missing middle” sador Winston Gerschtanowitz thrilled seven long-term beneficiaries with the beginning, for example Although there seems to be €1 million each for their investment funds. through establishing the DOEN enough money in the market to Foundation, which has been assist- finance the growing number of With the local population and the ing enterprising pioneers for 30 impact-driven organisations in Blurring borders governments of Botswana, Zambia, years, and by encouraging sus- the Netherlands and abroad, there in Africa: a giant Angola, Zimbabwe and Namibia, tainable innovators through the often appears to be a mismatch the organisations are creating annual Postcode Lotteries Green between providers of capital and step for people, a borderless nature reserve in Challenge. those seeking it. The main cause animals and nature Kavango-Zambezi. The Kwando is risk perception, which deters The Kavango-Zambezi River will be a protected artery. Using Lottery revenue to provide investors from funding mid-sized Transfrontier Conservation Area, Elephants will be given more impact-driven companies with firms. A contribution from the Africa’s largest cross-border nature space, enabling them to live in loans and investments helps them Lottery can make a difference reserve, is unique on earth. This harmony alongside the local popu- to bring about even more change. by serving as bridging finance to UNESCO World Heritage site lation without conflict. Moreover, Thus, our one-off donations to allow an organisation to grow to a houses the largest inland river the new reserve will offer plenty beneficiaries in 2019 focused on size acceptable to regular funders delta, the world-famous Victoria of economic opportunities and impact funds run by some of our or as co-finance to reduce risk for Falls and the largest population of tourism-related jobs. charities, with the aim of boosting other investors in a fund. African elephants. However, the the organisations’ effectiveness. area is under severe pressure and in danger of being lost forever.

African Parks, Peace Parks Foundation and the World Wildlife Fund dreamed of a con- tinuous Kavango-Zambezi nature reserve where elephants, other wild animals and local people could all flourish. Thanks to a €16.9 million grant from the Postcode Lottery’s Dream Fund, Correctbooks last pupils throughout their school years. Planting trees is an effective means of achieving climate their vision will now become a With an extra contribution from the Lottery, Edukans is targets. An extra contribution will help Natuur en Milieu- reality. helping 400,000 children to learn more effectively. federaties to plant millions of trees in the Netherlands. 46 the quality of teaching. Extra pro- Sustainable ject funding is allowing Edukans development to provide primary schools For this reason, the Lottery made in five African countries with extra contributions to ICCO Correctbook’s reusable notebooks, and Solidaridad, which will use which last pupils throughout their the money to help small private time at school. They write in them investors in the Netherlands pro- with special pens, and everything vide loans to farmers through is erasable. Teachers can use the the organisations’ programmes notebooks to make lessons more via their new online platform interactive, helping 400,000 chil- PlusPlus. We also gave Amref dren to learn more effectively. Flying Doctors an extra contribution to develop health initiatives in Plan Boom Africa through its Amref Ventures Planting trees is an effective way programme. One of these, the of meeting climate targets. The A Lottery donation will enable the Plastic Soup Foundation to continue WaterStarters project in Kenya, Netherlands will gain millions working to stop plastic pollution for the next three years. enables small entrepreneurs to sell more of them in the next four 100WEEKS Plastic Soup Foundation Under this scheme, poor women in The Plastic Soup Foundation aims developing countries receive 100 to stop plastic ending up in the weekly payments of €8 via their environment by tackling the prob- mobile phones. They decide for lem at the source. It also conducts themselves how to use the money research into the possible negative to improve their own lives and effects that microscopic plastic those of their families. They also particles in personal care products receive training on how to start and synthetic fibres in cloth- a business and build a better life. ing have on human health. The With the Lottery’s one-off donation, Lottery’s one-off donation will 100WEEKS will be able to grow help to reduce plastic pollution. further and help more women and their families in Rwanda, Ghana, Uganda and Côte d’Ivoire. The Hivos Food & Lifestyle Fund invests in local companies in southern Africa that produce food for the local market in a sustainable way. An extra contribution will enable it to invest further in a sustainable food system. clean, affordable drinking water to years, thanks to Plan Boom (Tree people in their communities. Plan), a joint project of Natuur The role of entrepreneurship in en Milieufederaties, other nature sustainable development was an organisations, municipalities and important theme at the Goed Geld volunteers. Involving the public Gala 2020. is important because many people see the climate crisis as something Four more projects awarded extra that doesn’t concern them. Extra or one-off grants in 2019 are project funding will make it easier described below. for more people to take action A grant will allow 100WEEKS to send even more women in developing coun- for a better climate and a greener tries 100 weekly €8 mobile payments to improve their lives. Correctbook Netherlands. Many African schools suffer from You can find a list of our charities at the back of this report, a lack of materials that impairs or visit www.postcodeloterij.nl for descriptions in Dutch. Nationale Postcode Loterij 47 Players and winners

The Nationale Postcode Loterij (Dutch Postcode Lottery) had 3,012,757 players playing with a total of 4,179,394 tickets by the end of 2019. Its turnover increased by 1.6% in 2019 to a record €753.2 million.

Each person plays the Lottery The Netherlands’ most popu- with a ticket number based on lar morning TV show, Koffietijd his or her postcode. So winners (“Coffee Time”), gives our benefi- of the Postcode Street Prize or ciaries a platform for publicising the PostcodeKanjer are usually their work. And at 5pm every day, neighbours. That’s what makes the 5 Uur Live (“5 O’Clock Live”) Postcode Loterij unique: every- features fascinating interviews, up- body playing in a winning street or to-date information and, of course, neighbourhood wins together. segments highlighting the work of our charities. In September, Jeroen won the biggest prize of the Miljoenenjacht season. Live from our studio Presenter Linda de Mol (right) handed him a cheque for €444,000. Our TV shows continue to serve Our most popular as an engaging communication shows regularly watched by more than channel for the Nationale Postcode Postcode Loterij Miljoenenjacht 1.5 million people. Not only Postcode Loterij Loterij. As well as featuring prize (“Postcode Lottery Hunt for do players in the studio stand a draws, they always highlight one Eén tegen 100 Millions”) has been a favour- chance of winning €5 million, but or more of our charities. Every Eén tegen 100 (“One against 100”), ite of Dutch TV viewers for 18 Lottery players at home can sud- weekday, two live shows go out presented by our ambassador years. This exciting game show, denly become millionaires too. from the studio in our building on Caroline Tensen, has also remained presented by Linda de Mol, is Beethovenstraat in Amsterdam. high in the viewer ratings since

This lucky winner was one of nine new millionaires in Nieuw-Vennep, where Stella played with three tickets and won a fantastic €75,000 in the Street the €54.7 million PostcodeKanjer was won on New Year’s Day 2020. Prize. To top it off, she also received a brand new BMW. 48 it started in 2000. A permanent feature on the show is the pres- entation of the Street Prize by our ambassador Gaston Starreveld. National campaigns We use national ad campaigns such as those for the Street Prize and PostcodeKanjer to encourage new players to join us. We ran ads announcing the 2019 prize pot in January. And in spring and autumn, we ran a campaign linked to the TV show Postcode Loterij Miljoenenjacht. October saw

It was smiles all round at the PostcodeKanjer neighbourhood party in the village of Berkhout, where players in the winning postcode heard how much they’d won per ticket.

the start of a campaign promot- nominated for Architectenweb’s ing the October and December Marketing office building of the year award. PostcodeKanjers, worth a total of and publicity €65.4 million. There was plenty Since our tickets aren’t sold in Our biggest prize: All over the Netherlands, we of TV coverage of the biggest ever shops, we recruit players using announced the value of 2019’s prize PostcodeKanjer draw, held on New a mix of content marketing and the PostcodeKanjer pot: €329.7 million. Year’s Day 2020. We announced adverts on TV and in other media, We ran two PostcodeKanjers in the winners on our exciting new online and offline. As usual, in 2019. In October, prizes went to live game show, 2019 we made documentaries, the village of Berkhout, in the The Biggest special websites and reports focus- province of Noord-Holland, with Quiz. ing on our charities and the work the winners sharing €10.7 million. they do. The Dutch national and On 1 January 2020, we revealed regional media gave plenty of the winning location of the latest coverage to the Postcode Loterij, PostcodeKanjer, worth a mas- our winners, our support for chari- sive €54.7 million: the village of We used various ties, and our other projects. For Nieuw-Vennep in the western media to example, the Holwerd aan Zee Netherlands. Half the prize – more encourage peo- and Marker Wadden Dream Fund than €27 million – was shared by ple to play for a projects received a lot of publicity. nine players in one postcode, and PostcodeKanjer We’re also proud to say that our the other half by 3,618 players in worth €54.7 sustainable building got several Nieuw-Vennep’s other postcodes. million. media mentions, some for being Never before has the Postcode Nationale Postcode Loterij 49 not just once but every month for Postcode Loterij suitcases, bicy- a year. We also distributed prizes cles and gift cards. Throughout during 10 episodes of our game the year, various neighbourhoods show Miljoenenjacht. Winners at won Willem&Drees organic pro- home received the same amounts duce boxes and Fairtrade breakfast as the studio winners – and so did boxes. their neighbours playing in the same postcode. Greener prizes We do our utmost to ensure that Non-cash prizes our prizes are as sustainable and In 2019, thousands of winners responsibly sourced as possible. enjoyed unforgettable evenings For example, Postcode Loterij suit- out at concerts and musicals, most cases consist mainly of recycled of them specially organised for materials, and Postcode Loterij our players. Alongside money and backpacks and Ocean Clean Wash events, we awarded hundreds of blankets are made of 100% recy- thousands of other prizes, such as cled plastic. We also give away

For Martijn from Almelo, 2020 got off to an incredible start – on New Year’s Day, he won €628,600 on the Postcode Loterij’s TV show The Biggest Quiz. Loterij handed out so many Kanjer the Nationale Postcode Loterij cheques. Also on New Year’s in 2019. We awarded the Street Day, players in five other post- Prize once a week all year and codes around the country shared every weekday in August. We also €547,000. The payouts made the held three draws for the €1 mil- front pages of national newspapers lion prize and four draws for the and featured heavily on Dutch TV €2 million prize, both shared by news. players in the winning postcode and postcode area. Every Saturday in 2019, we threw a party in the Millions of euros neighbourhood that won the in winnings €100,000 Buurt-Ton. And a spe- In Harlingen, winners of the €2 million prize were beaming as Gaston More than €329 million in cash cial Buurt-Ton prize in April saw Starreveld gave them gold envelopes containing prizes worth between and gifts were up for grabs in a postcode win a shared €100,000 €62,500 and €250,000.

Every Friday we place a full-page advertisement in the NRC Handelsblad newspaper highlighting the important In Loenen aan de Vecht, winners picked up a deli- work of our cious breakfast from Willem&Drees and enjoyed beneficiary The popular Dutch singing duo Nick & Simon gave a it with their neighbours in the summer sun. charities. dazzling concert for winners of the Postcode Loterij. 50 the series Koken met Kanjers (“Cooking with ‘Kanjers’”), featur- Online ing chef Yotam Ottolenghi. Toward and social media the end of the year, we sent out Social media and the Internet play another gift, the Voordeelagenda an increasingly important role in (Discount Diary). It contains infor- our communication with players. mation about our charities plus We supplement our traditional hundreds of deals and discounts campaigns with campaigns on worth thousands of euros. Facebook, Twitter, Instagram and YouTube, where we also feature Eat veggie, on us winners’ stories and news of our charities. For the sixth year in a row, we sent each of our 3 million players a December saw the start of the Our ambassador Quinty Trustfull shows off one of the most sustainable €12.50 gift card they could use at second season of the biggest prizes in our 2019 range: the Ocean Clean Wash blanket, made of 100% Albert Heijn supermarkets to buy Dutch YouTube series ever, De recycled plastic. ingredients for a vegetarian meal. Kluis (“The Safe”), on the popular Sent by CO -neutral post, they 2 YouTube channel StukTV. In each Healthy Seas Socks, made of recy- were part of a national campaign episode, a team of three Dutch cled nylon from abandoned fishing Player gifts promoting ethical eating. This year we sent every player a celebrities tries to crack a safe. The nets. All CO2 emissions in 2019 were offset. copy of the third cookbook from proceeds go to our charities.

Gaston Nicolette Caroline Tensen Nationale Postcode Starreveld van Dam TV presenter Loterij ambassadors TV presenter TV presenter “So much is “I see happiness “I’ve been an happening in The Nationale Postcode when we give out ambassador for the world at the prizes around the this beautiful, moment that is Loterij has a strong team of country. And I see warm-hearted having a powerful ambassadors who spread happiness at the organisation for impact on both the word about the impor- charities about some years now. people and the what we’ve achieved together. There I’ve been able to make many winners planet. By committing to the Postcode tance of the Lottery and have been so many riches in the last 25 happy with the €100,000 Buurt-Ton Lottery, I feel that I’m helping to make the good work of its or so years, in every sense.” prize, and I’ve seen with my own eyes the world a better place, and that’s some of the fine work that’s been done fantastic!” beneficiaries. thanks to the support of the Postcode Lottery.”

Humberto Tan Quinty Trustfull Martijn Krabbé Winston TV presenter TV presenter TV presenter Gerschtanowitz “I’m happy that “Thanks to the “For me, 1 TV presenter being an ambas- Postcode Lottery’s January means the “When I saw for sador enables me players, more than PostcodeKanjer. myself what Terre to do even more 100 charities in In the morning, des Hommes is for all the organi- the Netherlands I have no idea doing in Nepal sations that are and abroad can where I’ll be going, to combat child working towards a make an even big- and by the even- sex tourism, I greener, fairer world.” ger difference. I’m hugely proud to be a ing, I’m somewhere in the Netherlands was astonished at the impact. I feel part of this as an ambassador.” surrounded by happy prizewinners. It immensely privileged to be part of this never gets boring! Knowing that the organisation.” Lottery is helping more than 100 charities to do their important work makes me incredibly proud.”

Nationale Postcode Loterij 51 The Netherlands: BankGiro Loterij Consolidated statement of income and expenditure for 2019 (EUR * 1,000)

2019 2018 € % € % Income BankGiro Lottery 168,700 16.1% 158,876 15.5% Dutch Postcode Lottery and FriendsLottery 876,822 83.9% 863,556 84.5% 1,045,522 100.0% 1,022,432 100.0%

Contribution to benefi ciaries BankGiro Lottery 84,350 50.0% 79,438 50.0% Dutch Postcode Lottery and FriendsLottery 438,411 50.0% 431,778 50.0% 522,761 50.0% 511,216 50.0%

Distribution to players of BankGiro Lottery Prizes and gifts 65,519 38.8% 62,164 39.2% Charity prizes and gifts 21,860 13.0% 16,724 10.5% 87,379 51.8% 78,888 49.7%

Discounts received on prizes in kind and gifts -22,232 -13.2% -20,916 -13.2% Charity prizes and gifts within contribution to benefi ciaries -16,868 -10.0% -12,487 -7.9% 48,278 28.6% 45,485 28.6%

Distribution to players of Dutch Postcode Lottery and FriendsLottery Prizes and gifts 271,252 30.9% 267,413 31.0%

Expenses Marketing and organisational costs 202,170 19.3% 202,095 19.8%

Financial income and expenses (-) -1,698 -0.2% -1,289 -0.1%

Transaction result, land and buildings 2,054 0.2% 30,031 2.9%

Corporation tax -371 0.0% -6,240 -0.6%

Result after corporation tax 1,046 0.1% 18,725 1.8%

52 Partners for culture The partner organisations of the BankGiro Loterij (BankGiro Lottery) work in the fields of the arts, culture and heritage preservation. We are the Netherlands’ only lottery devoted to funding cultural activities. In 2019, we provided institutional support for 67 partners and one-off grants for 10 more. Half the price of every ticket sold went to cultural organisations. The amount we donated in 2019 At the Charity Gala, ambassador Ilse DeLange (right) presented a cheque to Cathalijne Broers, director of De grew by more than 6%. Nieuwe Kerk in Amsterdam. The extra contribution will be used to create a permanent exhibition.

the purchase, restoration and pres- ming and communications. They De Lakenhal joined forces in Distribution of funds entation of works in permanent are free to establish their own 2019 to commemorate the 350th Each partner institution receives collections and the purchase and priorities within these parameters, anniversary of the death of the an annual contribution from the restoration of historic buildings and they report back to the Lottery Dutch master Rembrandt van Lottery for a period of three or five and sites. Partners may also use on these every year. The remain- Rijn. Rembrandt Year festivities years. The money goes towards the funds for marketing, program- ing funds are allocated to new included special exhibitions, a long-term partners and/or one-off special newspaper posted to every grants. Large-scale, innovative or home in the Netherlands, and high-profile projects may qualify online Rembrandt journals. for one-off funding. Increasingly often, players choose a specific cultural institution to receive extra National Holocaust funding from the part of their ticket price that goes to beneficiar- Museum The National Holocaust Museum ies. This can mean a considerable will open in two locations in additional sum for a partner. A few Amsterdam’s Jewish Cultural of the organisations we support are Quarter in 2022. It will comme- described below. morate victims and will encourage moral reflection on the past Rembrandt Year and the present. The museum’s The Mauritshuis, the ultimate aim is to promote an The National Holocaust Museum will use its one-off donation to roof over Rijksmuseum, the Rembrandt inclusive society with equal rights the former schoolyard, the heart of the museum. House Museum and Museum for all. BankGiro Loterij 53 Due to a large increase in visitor numbers, the Lalique Museum in Doesburg Through replicating feel and fragrance, the Van Abbemuseum encourages will move to a new home in the Commanderij. visitors to enjoy art through multiple senses.

decade, the number of visitors tors over the year. Partly thanks Lalique Museum had increased to such an extent The Secret of Orange to extra support from the Lottery, The Lalique Museum in Doesburg that relocation was necessary. In 2021, following extensive reno- they will be able to view a new is devoted to the work of the Thanks to a one-off donation, the vations, Paleis Het Loo will open permanent exhibition, The Secret French jewellery and glass artist museum has found a new home an all-new underground museum of Orange, featuring stories about René Lalique, a major innovator in the Commanderij, a protected below the forecourt. Next year, the royal family of Orange-Nassau of the 19th century. It opened in historic building in the old heart of 50,000 more people are expected from the 16th century to the pre- 2011, and towards the end of the Doesburg. to visit, for a total of 500,000 visi- sent day. Feel the museum Following the success of its Special Guests programme, designed to make art more accessible, the Van Abbemuseum wanted to make inclusiveness the norm. The museum will use its Lottery grant not only to highlight a wider range of social perspectives but also to help people enjoy art through multiple senses. This will make it more inclusive for people with disabilities as well as more exciting for a broader audience.

You can find a list of our partners at the back of this report, or visit www.bankgiroloterij.nl for descriptions in Dutch. The history of the residents of Paleis Het Loo will be shown in the permanent exhibition The Secret of Orange. 54 Focusing on our players

It’s the players who enable the BankGiro Loterij to fulfil its mission. Their participation gives the Lottery the funds to support museums, historic windmills and listed buildings. We also back the Prins Bernhard Cultuurfonds and the BankGiro Loterij Fund, which in turn support the performing and visual arts, cultural projects and concerts.

BankGiro Loterij Player’s choice VIP Card In 2019, even more players chose a specific cultural institution to sup- The BankGiro Loterij treats its port. Being able to choose where players like VIPs. The BankGiro 50% of their money goes increases Loterij VIP Card gives them their engagement. And that means unique benefits, such as free extra income for our partners. In admission to more than 100 lead- December, a total of 229,139 playing museums in the Netherlands, ers played with earmarked tickets. discounts on days and evenings out, and a chance to win a VIP On Sunday 19 May, 31 BankGiro Loterij VIPs climbed the highest windmill package. Players are also eligible to Recruitment in the world: De Nolet. The day ended with a boat trip through Schiedam. win extra prizes, including tickets to special events. Our players and channels offline campaigns, social media media and messages, national cam- their guests have used the VIP We kept our players informed activity and TV shows. The paigns, in-person recruitment at Card to make more than 400,000 about our work and that of our BankGiro Loterij also attracted museums, and daily prizes. visits to museums and buy more beneficiaries through online and new players via a unique mix of than 178,000 tickets to musicals, TV shows festivals, concerts and theatre per- The BankGiro Loterij often fea- formances. tured on Dutch TV in 2019. As well as a new season of the popu- Our partners lar, exciting game show BankGiro Our cultural partners play an Loterij The Wall, we brought important role in attracting new another hit show back to Dutch players. People visiting a partner screens: BankGiro Miljonairs museum often decide to play the (“BankGiro Millionaires”). Lottery for its benefit on the spot. Everyone who took part in the They get free admission to that Lottery had a chance to win a turn museum and a BankGiro Loterij sitting in the hot seat and play- VIP Card for as long as they keep ing to win a million euros. The playing. Partner museums get a popular show Maestro, in which Lottery contribution every time a Dutch celebrities try to master the player with a VIP Card visits. In profession of conductor, celebrated 2019, the VIP Card raised a total its fifth anniversary. Finally, we of €4.7 million for our partner also broadcast a new series of museums. Verzamelkoorts! (“Collection Recruiting new players in museums, such as the Hermitage Amsterdam, Fever!”). Presenter Kim-Lian van attracts people who join specifically to support particular museums. der Meij visited guests including BankGiro Loterij 55 More than 1 million Dutch people watched the thrilling episode Winners of tickets to the BankGiro Loterij Summer Concerts enjoyed world-class perfor- of BankGiro Miljonairs in which Francy won €125,000. mances amid the renowned acoustics and ambience of Amsterdam’s Concertgebouw. fi ve-time world darts champion detail from Van Gogh’s masterpiece Raymond van Barneveld, who “Almond Blossom”). owns an impressive collection of action-hero fi gures. Treats Summer Concerts for our winners In 2019, we embarked on a Our special prize packages gave new joint project with the lucky winners unforgettable days Concertgebouw in Amsterdam, and nights out. Some winners and one of the world’s most beautiful their guests were received like concert halls and a regular Lottery royalty at the musical Anastasia. There was plenty of media interest in the Stedelijk Museum Schiedam when partner. At the BankGiro Loterij Others enjoyed the ultimate it won the BankGiro Loterij Museumprijs 2019. Christmas extravaganza in an all- inclusive evening at the World Summer Concerts in July and from all over the world, in genres Christmas Circus. We also gave August, a broad audience attended ranging from classical to country. away tickets for the BankGiro more than 80 concerts by artists The VIP Card gave our players pri- Loterij Summer Concerts at the ority when buying tickets, plus a Concertgebouw in Amsterdam. 50% discount. Publicity highlights Prizes Several events particularly cap- One great In 2019, the BankGiro Loterij’s tured the media’s interest in 2019. BankGiro total announced prize pot The association The Dutch Mill Loterij prize amounted to a massive €59.7 mil- once again organised the annual in 2019 was lion. In addition to big cash prizes, BankGiro Loterij Molenprijs a suitcase we gave away more than 100,000 (Wind- and Watermill Prize), embellished other prizes per draw, including whose winner is chosen by pub- with a detail city outings (such as museum lic vote. We contributed €75,000 of Van Gogh’s visits), tickets to musicals, and to the winning mill, De Lelie, Throughout 2019, we surprised masterpiece numerous art-related prizes (for located in Puttershoek. The lucky players with a huge range of “Almond example, Rembrandt cheese knives Stedelijk Museum Schiedam won prizes worth up to €1 million. Blossom”. and a suitcase decorated with a the €100,000 BankGiro Loterij 56 Museumprijs (Museum Prize), for the BankGiro Loterij Open hosting competitions and suggest- museums toured the country with organised jointly with the Prins Monumentendag in September. ing exhibitions, shows and events their BankGiro Loterij VIP Cards, Bernhard Cultuurfonds and that we can recommend to our showing our 15,000-plus follow- the Museums Association. And Internet followers. The Lottery now has ers a sampling of all the museums more than 1 million Dutch peo- more than 440,000 Facebook fans. cardholders can visit for free. ple visited 5,000 historic sites and social media On Instagram, culture lovers @ that were opened to the public Online, our partners help us by sophie.kugel and @dutchgirlsin-

On Instagram, we posted a picture of art student Sophie almost becom- ing one with Alessandro Mendini’s mosaic stair- case at the Singer and presenter Jamai Loman (right) made These winners were welcomed as VIPs at the Groninger two winners from Vleuten, near Utrecht, very Rijksmuseum, where they got to see “The Night Museum. happy with €100,000. Watch” being restored and enjoyed dinner. BankGiro Loterij ambassadors We’re proud to introduce our five ambassadors. They help to get people in the Netherlands involved with art and culture in an inviting, accessible way and draw attention to work being done in the field.

Albert Verlinde Ilse DeLange Chantal Janzen Leontine Robert ten Brink Musical and theatre producer Singer Actress, musical star and TV TV presenter TV presenter and TV presenter “As a performing artist, I think presenter “Winning the Lottery? Almost “I like going to a museum or “I think it’s important to help as it’s very important to preserve “The word ‘culture’ can sound no one thinks it will ever happen the theatre, especially with my many people as possible to enjoy our culture. When I was a child, pompous, but in fact culture is to them! But every month I get children or grandchildren. The the theatre, museums and his- I used to visit museums regu- everywhere! At my son’s school to meet lots of Lottery winners, BankGiro Loterij encourages toric buildings, and I’ve found a larly, and I was very impressed they do a lot of cultural assign- because there are prizes every as many players as possible to partner in the BankGiro Loterij. every time. That’s why I want to ments, which are extremely day. I think it’s great to see at do the same, and the VIP Card Art and culture are vulnerable, tell people about the BankGiro important for their develop- first hand just how happy eve- makes it so easy.” so I’m happy to do what I can to Loterij. I do that by performing ment. And with the VIP Card ryone is. And at the same time, make the BankGiro Loterij and at special cultural venues like the Lottery gives out, you can as an ambassador, I can help as its partners even better known.” museums. I hope that this will discover so many beautiful things many people as possible to expe- kindle people’s enthusiasm for for free or at a big discount. I rience the beautiful things that culture even more.” love being part of an organisation the Netherlands has to offer.” that does that!” BankGiro Loterij 57 The Netherlands: VriendenLoterij Consolidated statement of income and expenditure for 2019 (EUR * 1,000)

2019 2018 € % € % Income FriendsLottery 123,653 11.8% 122,212 12.0% Dutch Postcode Lottery and BankGiro Lottery 921,869 88.2% 900,220 88.0% 1,045,522 100.0% 1,022,432 100.0%

Contribution to benefi ciaries FriendsLottery 61,827 50.0% 61,106 50.0% Dutch Postcode Lottery and BankGiro Lottery 460,934 50.0% 450,110 50.0% 522,761 50.0% 511,216 50.0%

Distribution to players of FriendsLottery Prizes and gifts 49,175 39.8% 49,479 40.5% Charity prizes and gifts 7,684 6.2% 6,453 5.3% 56,859 46.0% 55,932 45.8%

Discounts received on prizes in kind and gifts -18,234 -14.7% -18,810 -15.4% Charity prizes and gifts within contribution to benefi ciaries -6,507 -5.3% -5,289 -4.4% 32,118 26.0% 31,833 26.0%

Distribution to players of Dutch Postcode Lottery and BankGiro Lottery Prizes and gifts 287,412 31.2% 281,065 31.2%

Expenses Marketing and organisational costs 202,170 19.3% 202,095 19.8%

Financial income and expenses (-) -1,698 -0.2% -1,289 -0.1%

Transaction result, land and buildings 2,054 0.2% 30,031 2.9%

Corporation tax -371 0.0% -6,240 -0.6%

Result after corporation tax 1,046 0.1% 18,725 1.8%

58 A helping hand In 2019, the VriendenLoterij (FriendsLottery) contributed €61,826,640 to charities working to improve human health and well-being. These organisations help people in various ways so that they can fully participate in society. Distribution of funds A percentage of the Lottery’s revenues goes to our long- term beneficiaries. These 46 organisations receive funding every year to continue their important work of promoting human health and well-being. They include the Dutch Heart Foundation, the Nederlandse In October, Queen Máxima visited the Mind Young Studio, an online platform where young people can discuss mental Brandwonden Stichting (Dutch health issues.

Burns Foundation) and Fonds Gehandicaptensport (Disabled Inclusiveness Sport Foundation). In addition to supporting its long- term beneficiaries, this year the Nearly 70% of our players play Lottery made one-off donations to for the benefit of charities they’ve nine organisations that help people chosen themselves. This means sidelined in society by poverty, that more than 3,200 charitable debt or disability to participate organisations, clubs and asso- again. ciations receive funding from the VriendenLoterij. They vary With the support of HM Queen from small local clubs to large Máxima, SchuldenLabNL organisations like the Nationaal (DebtLabNL) is working with gov- Fonds Kinderhulp (Children’s Aid ernment and business to tackle the Fund), which this year received problem of debt. It is rolling out €2,990,914 million in so-called successful projects proven to help earmarked donations in addition alleviate debt and poverty through- to regular funding. out the Netherlands. StreetPro, established by former footballer With a suitcase full of children’s books, astronaut André Kuipers encouraged Edgar Davids, provides guidance kids to read during the summer holidays. The project was an initiative of the for young people at risk due to Nationaal Fonds Kinderhulp (Children’s Aid Fund). poverty, addiction or a complicated VriendenLoterij 59 its tried-and-tested method at its FriendsFoundations S.V. GIO summer school. The VriendenLoterij supports a number of organisations established by Dutch celebrities, includ- Making wishes ing the tennis pro Esther Vergeer come true and the pro footballers Giovanni In 2019, 104 special people saw van Bronckhorst, Edwin van der their heartfelt wishes come true Sar and Dirk Kuyt. Through their thanks to grants from the Lottery’s foundations, they help people who VriendenFonds (FriendsFund). We often find themselves sidelined in created the fund to assist individu- society and inspire them to take als who need a helping hand or charge of their lives. are committed to working for the good of society. Beneficiaries, foun- The former volleyball star Bas dations, clubs and associations in van de Goor’s foundation organ- the Netherlands can apply for a ises activities promoting exercise small grant to fulfil a volunteer or among people with diabetes. member’s long-cherished wish. In 2019, he walked the famous Employees packed 10,224 birthday boxes for the Jarige Job foundation at the Camino de Santiago in northern As part of our national 2019 Prize VriendenLoterij’s 30th anniversary party. Spain with a group of people with Marathon campaign benefiting the diabetes for the third time. Part of home situation. The foundation has already helped 760 young Special projects people into education or work. In Our beneficiaries can apply for 2019, we also supported Emma at additional financial support for Work, a temporary employment special initiatives, funded by the agency for young people with proceeds of two extra draws. In chronic illness. The foundation 2019, we supported five additional assists them with personal devel- projects. opment and helps them find work by matching them with employers. The Maag Lever Darm Stichting (Stomach-Liver-Bowel Foundation) received a grant for its Deltaplan Alvleesklierkanker (Pancreatic Cancer Delta Plan). A gala opening inaugurated the Senda de Bas walking trail in northern Pancreatic cancer is one of the dis- Spain, named after Bas van de Goor, whose foundation encourages people ease’s deadliest forms, and survival with diabetes to exercise. rates have not improved for years. Under the plan, 17 hospitals are the route has been named Senda Nationaal Ouderenfonds (National working with researchers, doctors de Bas in honour of his message Foundation for the Elderly), we and patients toward a treatment that exercise is the best medicine also fulfilled wishes for lonely breakthrough. The Jarige Job foun- for diabetes. The Giovanni van elderly people. For example, we dation also received an extra con- Bronckhorst Foundation organises surprised Mrs Van der Laan, 83, tribution from the VriendenLoterij, an after-school sports and educa- who seldom leaves her home. Our allowing it to send an extra 10,224 tion programme for children with ambassador Johnny de Mol took of its birthday boxes to children in learning difficulties. It received her on a visit to Soestdijk Palace, Ambassador Johnny de Mol sur- homes without the money to cel- an extra contribution from the a former residence of the Dutch prised Mrs Van der Laan with a visit ebrate. The boxes were packed by VriendenLoterij in 2019 to deploy Royal Family, complete with high to Soestdijk Palace, thanks to a con- VriendenLoterij employees at the tea. tribution to the National Foundation Lottery’s 30th birthday party. You can find a list of our charities at the back of this report, for the Elderly. or visit www.vriendenloterij.nl for descriptions in Dutch. 60 Every player counts

The VriendenLoterij celebrated its 30th anniversary in 2019 – reason enough to celebrate with great campaigns, special prizes, lots of activities at local clubs, and many heartfelt wishes granted. In the autumn, we held a successful prize marathon to help the Nationaal Ouderenfonds (National Foundation for the Elderly) in its efforts to reduce loneliness among older people. By the end of the year, the VriendenLoterij had 649,625 players playing with a total of 811,515 tickets, generating funds for charities supporting human health and well-being.

ber. That means players always A unique concept have their tickets with them. The The VriendenLoterij is one of a VriendenLoterij app lets them see VriendenLoterij ambassador Gerard Joling (centre) surprised this happy kind in that players can decide right away whether they’ve won a couple from Almere with a fantastic prize of €2 million. which charity they want to play prize. for. Half of their ticket price goes such as iPads, iPhones, HDTVs, choice for four people. In January, directly to that organisation – luxury travel vouchers, and vari- 200 VriendenLoterij winners, each whether it’s one of our 55 regular Millions in prizes ous gift cards. We also gave away accompanied by three friends, beneficiaries or one of more than The total prize pot for 2019 was our popular VriendenLoterij tulip attended the spectacular Vrienden 3,200 local foundations, clubs and worth a record €48 million. We bicycles, and 53 lucky people won Van Amstel Live! music event in associations. distributed more than 1.6 million Volkswagen Polos. Rotterdam. Another 120 winners prizes to players, including four were invited to attend the ABN €1 million awards, plus a €2 mil- AMRO World Tennis Tournament Winning lion prize in January. Every week A wealth with a guest. with your phone we announced a €25,000 winner, of experiences In the VriendenLoterij, your and every month we awarded a VriendenLoterij prizes are fun for Other treats that delighted win- mobile number is your ticket num- €100,000 prize, as well as treats winners and their loved ones too. ners in 2019 included tickets to an You might win a hotel stay, a din- open-air concert by André Rieu in ner voucher, or an outing of your Maastricht, a Wimbledon package in London, and an exclusive week in Paris including a visit to the Roland-Garros tennis final. A very special shop In the run-up to the expen- sive month of December, we launched the VriendenLoterij Voordeelshop (Special Offer Shop). This webshop exclusively for our players offers discounts of up to 70 per cent on various name-brand Winner Nel (left) from Vinkeveen was over the moon In the VriendenLoterij’s exclusive Voordeelshop (Special products. when ambassador Lucille Werner handed her the keys to Offer Shop), players can buy name-brand products from a brand new car. toys to electronics at friendly prices. VriendenLoterij 61 for their favourite clubs have a Hit shows return chance to win great cash prizes In 2019, the VriendenLoterij while supporting the clubs’ youth brought two popular programmes training and social projects. PSV’s of the past back to the screen. project is a good example – it’s the Lingo is a fun, educational daily fi rst club in the Netherlands to word game presented by our new start an amputees’ football team ambassador Jan Versteegh, who for players with one leg or arm. announces a VriendenLoterij winner every episode. And in Echt Waar?! (“Really?!”), clubs, asso- Playing for the club ciations and foundations affi liated In 2019, even more money than with the VriendenLoterij compete in the previous year went to to raise as much money as possible thousands of local clubs and asso- for their organisations. ciations. This funding is raised through activities such as tel- ephone campaigns in which clubs Social stories ask supporters to play the Lottery We keep in touch with our players for their benefi t. Half the price of This year’s Prize Marathon was dedicated to supporting the National on Facebook and Twitter, and we every ticket goes directly to the Foundation for the Elderly’s efforts to reduce loneliness among older people. use Instagram stories specifi cally club, and players get a chance to Hugo de Jonge, the Dutch Minister of Health, Welfare and Sport, attended the to reach young people. Our cam- win great prizes. launch of the campaign. paigns, prizes and charities provide us with countless narratives and 5 Uur Live (“5 O’Clock Live”), to share. We also publicise stories Club of the Week Prize Marathon broadcast from the TV studio in of winners and the fulfi lment of In 2019, the VriendenLoterij Our biggest campaign in 2019, our building. Our charities are also heartfelt wishes on YouTube. started awarding its Club of the the Prize Marathon, was dedicated highlighted in the popular Dance Week grant. Every week, €10,000 to the Nationaal Ouderenfonds Dance Dance, in which Dutch goes to a club, association or foun- (National Foundation for the celebrities dance together to raise Eredivisie partner dation that could use a little extra Elderly) and its work combating money for good causes. And our For 14 years, the VriendenLoterij help. Recipients use the money loneliness among older people. winners can be seen every Sunday and the Dutch football premier for purposes such as making Our campaign made a national evening on VriendenLoterij: De league, the Eredivisie, have been clubhouses more sustainable and impact and enjoyed the support of Winnaars (“FriendsLottery: The working together to promote a facilitating neighbourhood social Dutch celebrities, media outlets, Winners”). healthier society. Players playing activities. and many members of the public. Thanks to everybody who bought tickets in support of the Nationaal Ouderenfonds, the campaign helped tens of thousands of lonely people to benefi t from weekly social contact. And with 275,000 prizes up for grabs, we also made a lot of winners happy. On TV The VriendenLoterij’s partnership with seven TV shows ensures plenty of publicity for our charities and winners. Benefi ciaries’ work In 2019, players of the VriendenLoterij had the chance As Club of the Week, Vrienden van Katwijk (Friends of features on the popular daily talk to win thousands of Eredivisie prizes, including a VIP Katwijk) received €10,000 to purchase an ExperienceTable shows Koffi etijd (“Coffee Time”) executive box package for a PSV Eindhoven match. for care home residents. 62 VriendenLoterij ambassadors and friends We’re proud of our group of ambassadors and friends. As prise our players with fantastic prizes and share stories of people who are committed to helping society and inspir- the amazing work being done by our charities. And friends ing others, they champion the VriendenLoterij’s support work via their own foundations to help people dealing with for people in need of a helping hand. Ambassadors sur- health problems or social marginalisation. Ambassadors Johnny de Mol Gerard Joling Richard Krajicek “I’m impressed by the passion and “Good health and friendship are “Sometimes a helping hand is all enthusiasm of the VriendenLoterij the most important things in life. I a child needs to grow in a positive and its charities. Like them, I think love raising awareness of the char- way. With Lottery support, we it’s important that everyone gets to ities’ work, and making players build playgrounds to encourage participate in society.” happy with amazing cash prizes!” and guide children in sports and social life.”

Wolter Kroes Esther Vergeer Lucille Werner “I’m grateful that as an ambassa- “Being able to take part in a sport, “For people with a disability, self- dor of the VriendenLoterij I’ve been even if you have a disability, is confi dence and a healthy attitude able to surprise so many winners important for your self-confi dence. are vital to social success. Thanks with great prizes and thank them The Join the Club project lets chil- to Lottery players, my foundation for supporting our charities. It dren with physical disabilities take can help them to keep building a never gets dull.” part in sport close to home. It’s a positive self-image.” great thing!”

Irene Moors Dennis van der Geest Jan Versteegh “I think it’s very important that “It’s great to see how the “Thanks to everyone who plays people with fewer opportunities are VriendenLoterij helps organisa- the VriendenLoterij, people get the not sidelined but are able to fully tions that promote sport and a support they need, plus there are take part in society. And it’s great healthy society. As a former profes- happy winners. It’s a win-win situ- to be able to contribute to this as sional athlete, I’m proud that I can ation!” an ambassador.” contribute to this.”

Friends Bas van de Goor Giovanni van Bronckhorst Herman van Veen “Thanks to Lottery funding, we’re “Thanks to the support of the “Thanks in part to the players able to give people with diabetes VriendenLoterij, we can make a of the VriendenLoterij, we get to inspiring, positive experiences. difference for disadvantaged pri- help disadvantaged children forget This helps them to take a more mary school children, enabling their problems for a day and enjoy relaxed attitude to their diabe- them to go on to secondary school music and games in the country- tes and makes them more self- with the right tools.” side.” confi dent.”

Edwin van der Sar Dirk Kuyt Yvonne van Gennip “We run sport and exercise pro- “Thanks to the support of the “My goal is to help every talented grammes so people with acquired VriendenLoterij, my foundation child to develop further and get brain disorders can pick up their organises around 80 sports events the best out of themselves. Thanks lives again. I’m happy to commit every year for people with physi- to the VriendenLoterij players, we myself to this project as a friend of cal disabilities. I’d like to thank can support them fi nancially so the Lottery.” all the Lottery’s players for this that no ambitious, talented athlete opportunity.” is lost to us.”

VriendenLoterij 63 CHAPTER 7 How we are organised All the Postcode Lotteries were set up by Novamedia, a Bookselling Dutch company based in Amsterdam. Novamedia was Corporate founded in 1983 by Boudewijn Poelmann, the chair- and publishing governance man until March 2020, and his partner, Annemiek companies Novamedia created and owns Hoogenboom, to raise funds for local and international Novamedia endeavours to use the Postcode Lottery format and its media expertise to help brand. Novamedia is fully owned charities using innovative marketing techniques. By the by the Novamedia Foundation. end of 2019, Novamedia/Postcode Lotteries had grown create a society of well-informed citizens. It works towards this There are no private sharehold- into a company employing 1,280 people in fi ve countries. goal through three subsidi- ers. This structure was imple- ary companies: the publishing mented in December 2017. The house Park Uitgevers (with the goals are to maintain Novamedia’s imprints Nieuw Amsterdam, entrepreneurial spirit and to pro- Podium, Wereldbibliotheek, tect against the sale of shares in Bas Lubberhuizen and Fontaine Novamedia or of its intellectual Uitgevers), the online bookshop property rights related to the BookSpot, and Scheltema (includ- Postcode Lottery format. ing Pied à Terre), Amsterdam’s largest bookstore. As the owner, developer and investor of lottery concepts, Novamedia is governed by a Novamedia establishes and imple- three-member Executive Board. In ments Postcode Lotteries that raise March 2020 Boudewijn Poelmann funds for charities worldwide. handed over the chairman’s gavel Novamedia charges a licence fee to Sigrid van Aken. He remains a for the use of these brands and member of the Executive Board. formats by third parties. This fee Company director Annemiek is used to recoup the high invest- Hoogenboom also heads the ment required to set up a lottery. Deutsche Postcode Lotterie and the People’s Postcode Lottery. Novamedia employed 47 people as Dutch Charity Employees of the Data Service departments, representing 10 nationalities of 31 December 2019. and fi ve countries, met up at the Deutsche Postcode Lotterie’s Charity Gala. Lotteries Together, the Nationale Postcode Postcode Lottery was unveiled in Supervisory Board Loterij, VriendenLoterij and Novamedia Great Britain as a pilot project, Novamedia’s Supervisory Board BankGiro Loterij – the Dutch In 1989, Novamedia founded before its offi cial launch three oversees the implementation of Charity Lotteries – make up its fi rst Lottery, the Nationale years later. In 2016, Novamedia policies set by the Executive Board Holding Nationale Goede Doelen Postcode Loterij (Dutch started the Deutsche Postcode and the daily management of Loterijen NV. They have a licence Postcode Lottery). In 1998, Lotterie (German Postcode Novamedia Holding and its affi li- and management agreement with the VriendenLoterij (the Lottery). The following year, we ated companies. Novamedia BV. FriendsLottery) became the obtained a permit to establish a second of the Dutch Charity lottery in Norway, and the Norsk Its members in 2019 were: The holding company’s Lotteries. It was followed in Postkodelotteri (Norwegian • Ms GA Verbeet (Chair) Supervisory Board supervises the 2002 by the BankGiro Loterij Postcode Lottery) launched • Ms RJ Anders Executive Board, which handles (BankGiro Lottery). The Svenska in 2018. The structure of each • Mr RF van den Bergh the day-to-day running of the Postkodlotteriet (Swedish organisation varies from country • Mr JA van den Ende three Lotteries. It also decides Postcode Lottery) was launched to country, depending on size and • Mr GP Prein how revenues are distributed in 2005. The same year, People’s local permit conditions. • Ms L Smits van Oyen among the charities and which 64 Boudewijn Poelmann Sigrid van Aken Member of the Executive Board Member of the Executive Board (chair until 4 March 2020) (chair from 4 March 2020) Novamedia Novamedia

Harold Zwaal Imme Rog Commercial Director Member of the Executive Novamedia Board Novamedia

Annemiek Hoogenboom Company Director, Country Michiel Verboven Director for Great Britain Managing Director and Managing Director The Netherlands for Germany Novamedia Novamedia Executive Board Novamedia Company Sascha Maas Directors Dorine Manson Deputy Managing Director Managing Director The Netherlands Germany Dutch Charity Deutsche Lotteries Postcode Lotterie

Robert Engel Daan Peters Deputy Managing Director Managing Director The Netherlands Germany Svenska People’s Postkodlotteriet Postcode & Norsk Lottery Postkode- lotteri

Clara Govier Cecilia Bergendahl Managing Director Managing Director Great Britain (through March 2020) Sweden/Norway

Lorna Menzies Managing Director Great Britain Anders Årbrandt Managing Director Sweden/Norway

Robert Letham Eva Struving Managing Director Managing Director Great Britain Sweden/Norway

The executive management of Novamedia and the Postcode Lotteries. How we are organised 65 the first companies in the UK to be certified to the BS 10012 data protection standard. Svenska Postkodlotteriet The Svenska Postkodlotteriet’s permits are issued by the Swedish Gambling Authority and held by the association Svenska Postkodföreningen. The Lottery’s beneficiaries are members of this association. Novamedia Sverige AB operates the Lottery under a licensing agreement with the association that has been approved by the Swedish Gambling Authority. The association decides on the addition of new beneficiaries and determines how proceeds are distributed among them. Novamedia Sverige has operated the Swedish Postcode Lottery since 2005. As a Cycle Friendly Employer, People’s Postcode Lottery is encouraging its team to commute more by bike. Auditing for Novamedia Sverige AB, the operator, is carried out new beneficiaries are admitted. People’s Postcode vulnerable people. The draw pro- by PwC, while KPMG audits the The Lotteries’ joint organisation cess is central to achieving this. Svenska Postkodföreningen. employs a total of 624 people. Lottery An independent adjudicator from Novamedia established Postcode Thorntons Solicitors is present Permits required to run lotter- Lottery Limited in Great Britain. at and supervises all draws. The ies in the Netherlands are issued Postcode Lottery Limited is incor- draw engine itself is GLI-certified, by the Netherlands Gaming porated in England and Wales and meeting stringent security stand- Authority. It and the Ministry of trades under the name People’s ards, and PwC Certification BV Justice and Security supervise Postcode Lottery. The Lottery performs the annual IT audit compliance with Dutch law on is licensed and regulated by the to ensure that the Gambling games of chance and issue lot- Gambling Commission, the regula- Commission’s Remote Technical tery permits. The financial state- tory body for gambling in Britain. Standards are covered. PwC LLP ments of Holding Nationale Goede People’s Postcode Lottery is an conducts the financial auditing of Doelen Loterijen are audited by external lottery manager, manag- Postcode Lottery Ltd. PricewaterhouseCoopers (PwC). ing multiple charity lotteries on Computer experts from PwC and behalf of 20 charitable grant-giving As well as a dedication to respon- Gaming Labs International (GLI) trusts and 32 charities and good sible play, security is central to audit the mechanical, electrical causes. It is regulated under per- the organisation’s operations. and electronic processes used in mits 000-000829-N-102511 and People’s Postcode Lottery takes playing the Lotteries, establish- 000-000829-R-102513. the management and protection of ing the prizes and determining players’ data and personal informa- the winners. The civil-law notary People’s Postcode Lottery ensures tion extremely seriously. People’s JP van Harseler of Amsterdam that it meets the regulatory objec- Postcode Lottery is ISO 27001 Players of the Svenska supervises all draws by the three tives of being crime-free, fair and accredited, recognising the highest Postkodlotteriet received a cookbook Lotteries. open and protecting children and security standards, and was among of environmentally friendly recipes. 66 How we live our mission Our charity lotteries are social enterprises in heart and soul. We support 974 charities across the globe, providing them with flex- ible and often long-term funding. Sustainability and social respon- sibility are part of the DNA of our business. Objectives We aim to create a better future for people and planet by raising funds for social organisations worldwide and increasing awareness of their work. We recognise that moving towards a better future for everyone requires societies and individuals to be resilient, and that con- serving and protecting the earth’s natural resources and ecosystems The Deutsche Postcode Lotterie team helped to tidy up riverbanks on RhineCleanUp day. Next to them in the photo is is necessary to ensure their con- a lifelike model of a sperm whale. tinued sustainable and fair use. Our charity lotteries are organised In accordance with German law, The Norwegian Gaming Authority around these objectives. Deutsche Postcode a share of the Deutsche Postcode grants and supervises the Lottery’s Lotterie Lotterie’s proceeds goes to chari- permit. Auditing of Norsk Novamedia established Postcode ties across all 16 federal states. Postkodelotteri AS is carried out Good Operations Lotterie DT gGmbH in Düsseldorf Financial auditing is carried out by PwC. The draw engine is GLI- On the basis of our vision, mission to set up the Deutsche Postcode by PwC. Draws are supervised by a certified. and core values and our ongoing Lotterie. Of the revenue the civil-law notary. Lottery raises, 30% goes to local and regional projects across Germany that deliver social and Norsk ecological benefits. The Lottery’s Postkodelotteri structure meets German permit After many years of effort, things requirements for non-profit organi- finally came together in 2017, and sations. This means no dividend the Norsk Postkodlotteri was able payments are made and all Lottery to start operating, working with income is distributed across chari- partners SOS-barnebyer and WWF table contributions, prizes, lottery Verdens naturfond in Norway. The taxes, and organisational costs. Lottery’s permit limits its turno- The independent Charities Board, ver, so each month only 125,000 led by former Bundestag President subscriptions are available. After Professor Rita Süssmuth, decides Novamedia established the Norsk which organisations will receive Postkodlotteri in Norway, the first support. draw took place on 2 November 2018 in Oslo. Svenska Postkodlotteriet managing director Cecilia Bergendahl celebrated the Lottery’s attainment of ISO 27001 certification with employees. How we are organised 67 • We have zero upheld complaints regarding commercial communications. • We establish long-term relationships with our players. • We continuously develop and find more sustainable ways to communicate with players.

Achieving leadership in responsible value chains. • We purchase products and services that are socially and environmentally sustainable and have a positive impact on the climate. • We offer non-cash prizes that promote a sustainable lifestyle. • We challenge, follow up with and engage our suppliers to ensure compliance with our Code of Conduct.

Operating with integrity. In partnership with 2015 Green Challenge winner Land Life Company, the Dutch Charity Lotteries planted 305,587 • We comply with national laws trees to offset their CO emissions – including those produced by prizes. 2 and regulations and follow and support international conven- dialogue with stakeholders, the • We endeavour to be an employer potential players in our mission tions and general principles for international family of Postcode of choice. and promote sustainable behav- sustainable development. Lotteries has developed the Good • We trust and empower our peo- iour and good citizenship. Operations (GO) agenda. It sets ple to bring about change. out our goals and directs our • We support our employees’ efforts toward specific, ambitious health and well-being. objectives. We aim to run a com- pletely sustainable and ethical Maximising the positive impact of organisation and to be recognised our funds. as a frontrunner in responsible • We work with our charities in leadership. We also focus on the long-term partnerships based on well-being of our people and mak- trust. ing a positive impact on the planet. • We make courageous initiatives We strive to do all this through the possible. following areas of activity: • We communicate transparently about how we allocate funds. Being a great place for people to • We encourage and support our work and meet. partner organisations to become • We employ a diverse, balanced both more impactful and more workforce at all levels of the sustainable. organisation and apply an equal remuneration policy. Engaging in customer-focused Nationale Postcode Loterij ambassador Gaston Starreveld encouraged • We strive to create an environ- campaigning. 3 million players to buy vegetarian food from Albert Heijn stores using their ment where everyone can thrive. • We work to engage actual and Lottery gift cards. 68 • We guard players’ personal data and comply with privacy and information security guidelines. • We tolerate zero errors in draws and payment of prizes. • We ensure fair and safe participation to protect players.

All our Lotteries are committed to these central objectives but are free to interpret them in their own ways depending on local contexts. The Lotteries in the various countries report individually on their annual progress toward sustainability. Protecting the planet All our Lotteries do their utmost to minimise their negative impact on the planet. Their efforts go beyond opting for green electricity, FSC At the end of their spectacular trip to South Africa, Postcode Lottery winners from five countries attended a match paper, solar panels and electric between our international ambassadors Rafael Nadal and Roger Federer in the Cape Town football stadium. vehicles. In 2019, for the sixth year in a row, the Nationale Postcode Loterij sent each of its 3 million this end, we run a company-wide than 176,362 kilograms of rub- players a €12.50 gift card, this time Sustainable security awareness e-learning bish and 200,000 cigarette butts to shop for vegetarian products at transport programme for all employees. In were collected. The projects raised Albert Heijn supermarkets. And Employees of the Dutch Charity 2019, our Swedish and Dutch lot- awareness for environmental players in Sweden received a spe- Lotteries again received public teries received ISO 27001 certifica- protection throughout the coun- cial edition of the cookbook Recept transport cards allowing them free tion for meeting ISO’s international try. And the Dutch Lottery team som förändrar världen (“Recipes to travel by train, bus, metro and security standard, joining the helped the North Sea Foundation Change the World”). tram. Bicycles, e-bikes and shared People’s Postcode Lottery, which with its beach clean-up campaign. cars were also provided for their gained accreditation in 2017. The Svenska Postkodlotteriet has use. Employees of the Deutsche As part of good employment offset emissions across its busi- Postcode Lotterie also received free practice, each Lottery spends an ness since 2011 by investing in public transport cards. Voluntary work amount equal to 4% of salary The Lotteries regularly hold lec- expenditure on team training, CO2-reduction projects. In 2019, these included wind turbines in People’s Postcode Lottery gained tures and organise visits to ben- learning and development. We also Vietnam and tree-planting projects Cycle Friendly Employer accredi- eficiaries’ projects to motivate and set up important industry discus- in northern India. Meanwhile, the tation in 2019. With 350 team inspire employees. We also offer sions and foster sharing of exper- Dutch Charity Lotteries reduced members and 700 daily commutes, our colleagues opportunities to do tise. Deutsche Postcode Lotterie emissions from their operations the Lottery is promoting cycling as hands-on volunteer work for some holds monthly breakfast and lunch – including prizes – by 18% com- a healthy and sustainable way of of the good causes our players sup- meetings for all its employees on port. Deutsche Postcode Lotterie sustainability-related topics, such pared to 2018. The remaining CO2 getting to and from work. was offset through the planting of participated in RhineCleanUp, as how to live a greener life. 305,587 trees in degraded areas Security awareness Dreck-weg-Tag and Reinkippen- and investing in clean cookstove Aktion Düsseldorf in 2019. More The lotteries handle personal projects in developing countries. than half the team took part in the data as carefully as possible. To cleanup actions, in which more How we are organised 69 CHAPTER 8 Where the millions go

To 2019 Deutsche Postcode Lotterie 2019 2019 Germany inclusive Lottery contributions in euros International projects 349,267 374,267 Federal states Deutsche Umwelthilfe e.V. 169,800 169,800 Pinke Zitronen e.V. 26,467 26,467 Baden-Württemberg Schildkrötenstiftung 13,000 13,000 Ackerdemia e.V. 72,178 sunshine4kids e.V. 50,000 50,000 Ackerhelden machen Schule gGmbH 55,000 YOU Stiftung 60,000 85,000 Bike Bridge e.V. 58,000 ZELTSCHULE e.V. 30,000 30,000 El Palito e.V. 60,000 gemeinnützige CLIMB GmbH 32,550 Nationwide projects 1,252,149 1,830,773 Grünhof e.V. 59,897 Ackerdemia e.V. 30,000 30,000 Mentor Stiftung Deutschland 60,000 Ackerhelden machen Schule gGmbH 30,000 30,000 Offene Jugendwerkstatt Oberderdingen e.V. 60,000 Aktionsgemeinschaft Artenschutz e.V. 17,000 17,000 Pferde bewegen Menschen e.V. 180,000 Animal Equality Germany e.V. 24,320 24,320 REM Regenerative Energien Mittelbaden e.V. 90,000 Animals’ Angels e.V. 12,000 12,000 unw e.V. 90,000 ANIMALS UNITED e.V. 30,000 30,000 VRD Stiftung für Erneuerbare Energien 104,862 BILD hilft e.V. “Ein Herz für Kinder” 100,000 100,000 WWF Deutschland 120,000 BUND LV Mecklenburg-Vorpommern e.V. 60,000 60,000 Other beneficiaries 776,148 Clean River Project e.V. 30,000 30,000 ClientEarth e.V. 60,000 60,000 Bayern gemeinnützige CLIMB GmbH 21,175 21,175 APPELL e.V. 46,900 Greenpeace e.V. 60,000 110,000 ArrivalAid gUG (haftungsbeschränkt) 35,546 IMPULS Deutschland Stiftung e.V. 58,428 58,428 AWO Bezirksverband Unterfranken e.V. 47,610 Initiative Offene Gesellschaft e.V. 100,000 124,500 Eichhörnchen Schutz e.V. 88,500 INKOTA-netzwerk e.V. 17,600 17,600 Förderverein KiTa St. Mariä Himmelfahrt e.V. 90,000 Katarina Witt Stiftung gGmbH 250,000 714,124 Green City e.V. 113,086 Laureus Sport for Good Germany 49,334 49,334 IMPULS Deutschland Stiftung e.V. 59,947 Orang-Utans in Not e.V. 36,000 36,000 KiBeG - Gemeinn. Gesellschaft RhineCleanUp gGmbH 60,000 60,000 für Kinderbetreuung mbH 38,500 Schüler für Tiere e.V. 25,000 25,000 KlinikClowns Bayern e.V. 35,174 Seniorpartner in School - Bundesverband e.V. 30,000 30,000 SOS-Kinderdorf e.V. 79,362 Spielend lernen e.V. 20,000 20,000 Transition Regensburg e.V. 70,000 subvenio e.V. 25,000 25,000 Verein zur Förderung der KiTa Schönau e.V. 140,000 Verbund Offener Werkstätten e.V. 59,740 59,740 WWF Deutschland 90,000 VRD Stiftung für Erneuerbare Energien 46,552 46,552 Other beneficiaries 1,180,582 Other beneficiaries 0 40,000 Berlin Federal states totals 17,921,801 31,410,671 Ackerhelden machen Schule gGmbH 30,000 Baden-Württemberg 1,818,635 3,236,944 Ärzte der Welt e.V. 30,000 Bayern 2,115,207 3,751,629 BAUFACHFRAU Berlin e.V. 59,680 Berlin 596,172 1,197,315 Girls Gearing Up International Brandenburg 853,276 1,338,990 Leadership Academy e.V. 30,000 Bremen 171,921 471,327 Kunst-Stoffe - Zentralstelle Hamburg 294,869 535,692 für wiederverwendbare Materialien e.V. 45,360 Hessen 1,259,520 2,173,780 Malteser Hilfsdienst e.V. - Berlin 30,000 Mecklenburg-Vorpommern 403,756 711,499 SOS-Kinderdorf e.V. 30,000 Niedersachsen 2,148,124 3,586,007 Stiftung für Mensch und Umwelt 30,000 Nordrhein-Westfalen 4,230,948 7,608,307 STOP MICRO WASTE gUG 30,000 Rheinland-Pfalz 924,331 1,560,452 Umweltbüro für Berlin-Brandenburg e.V. 30,000 Saarland 208,605 348,320 Other beneficiaries 251,132 Sachsen 775,419 1,348,250 Sachsen-Anhalt 585,095 1,043,744 Brandenburg Schleswig-Holstein 834,635 1,400,308 Ackerdemia e.V. 30,000 Thüringen 701,288 1,098,107 Ackerhelden machen Schule gGmbH 55,000 70 2019 2019 2019

ARTPORT_making waves e.V. 30,000 WWF Deutschland 88,476 Sachsen Förderverein des Neue Energien Other beneficiaries 17,100 Ackerdemia e.V. 30,000 Forum Feldheim e.V. (NEF e.V.) 30,000 Ackerhelden machen Schule gGmbH 55,000 Helversensche Stiftung Niedersachsen BUND Deutschland RG Dresden e.V. 71,248 für Arten- und Biotopschutz 144,000 Ackerdemia e.V. 30,000 BUND LV Sachsen e.V. 96,372 IB Berlin-Brandenburg gGmbH 45,000 Ackerhelden machen Schule gGmbH 55,000 Interkultureller Garten Coswig e.V. 88,756 IMPULS Deutschland Stiftung e.V. 59,947 Aktion Fischotterschutz e.V. 85,000 Momelino gGmbH 29,239 Linie 94 e.V. 30,000 AWO Bezirksverband Hannover e.V. 53,373 Ökolöwe - Umweltbund Leipzig e.V. 29,100 SOS-Kinderdorf e.V. 58,176 Greenpeace e.V. 90,000 Orang-Utans in Not e.V. 39,800 Verein Naturschutzpark Märkische Schweiz e.V. 54,770 Momelino gGmbH 59,818 PRIMAKLIMA e.V. 60,000 Other beneficiaries 316,383 NABU Deutschland e.V. 90,000 Stiftung Zuhören beim Bayerischen Rundfunk 30,000 NABU LV Niedersachsen e.V. 55,000 Other beneficiaries 245,904 Bremen NABU Niedersachsen e.V. 79,860 Ackerhelden machen Schule gGmbH 30,000 Naturefund e.V. 150,000 Sachsen-Anhalt Arbeit & Ökologie e.V. 30,000 Til Schweiger Foundation 60,000 Ackerdemia e.V. 30,000 Arbeit & Ökologie, Betrieb der ÖkoNet gGmbH 5,021 Windmühle Lechtingen e.V. 60,000 Ackerhelden machen Schule gGmbH 55,000 gemeinnützige CLIMB GmbH 24,000 Other beneficiaries 1,280,073 BUND Sachsen-Anhalt e.V. 57,300 IMPULS Deutschland Stiftung e.V. 29,100 Deutsche Umwelthilfe e.V. 28,700 Kindergruppe He du da e.V. 12,300 Nordrhein-Westfalen Deutsche Wildtier Stiftung 90,000 KulturPflanzen e.V. 24,000 BUND Landesverband NRW e.V. 74,813 Garten Eden e.V. 28,300 Malteser Hilfsdienst e.V. - Bremen 3,000 BürgerStiftung Düsseldorf 767,000 Momelino gGmbH 29,935 Sozialer Friedensdienst Bremen e.V. 14,500 Förderverein NaturGut Ophoven e.V. 90,000 Trägerverbund Burg Lenzen e.V. 30,000 Litcam gGmbH 60,000 Verband Naturpark “Unteres Saaletal” e.V. 30,000 Hamburg NaturAktiv e.V. 88,200 WWF Deutschland 60,000 Bergedorf im Wandel e.V. 19,747 Pro Düsseldorf e.V. 93,600 Other beneficiaries 145,860 BUND Hamburg e.V. 57,255 RhineCleanUp gGmbH 99,700 Büro für Entwicklung gUG (haftungsbeschränkt) 12,797 SOS-Kinderdorf e.V. 158,311 Schleswig-Holstein gemeinnützige CLIMB GmbH 22,000 sunshine4kids e.V. 63,000 Ackerdemia e.V. 30,000 Klimawoche e.V. 28,000 Toni Kroos Stiftung 292,000 Ackerhelden machen Schule gGmbH 55,000 kulturchoc gUG 27,800 Verein für Gartenkultur und Heimatpflege e.V. 60,000 ADS-Grenzfriedensbund e.V. 62,400 Nussknacker e.V. / alphina gGmbH 25,000 WECF e.V. (Women Engage for Amnesty International Deutschland e.V. 30,000 PONTON 3 e.V. - Verein für soziale Projekte 30,000 a Common Future) 88,385 BUND Inselgruppe Föhr-Amrum e.V. 85,000 Quadriga gGmbH 25,000 Wuppertaler Kinder- und Jugenduniversität BUND Schleswig-Holstein e.V. 74,832 Umwelthelden e.V. 13,599 f. d. Bergische Land gGmbH 90,000 LOOP Kinderhilfe e.V. 30,000 Other beneficiaries 33,671 Other beneficiaries 2,205,939 SOS-Kinderdorf e.V. 30,000 Villekula e.V. 30,000 Hessen Rheinland-Pfalz ZBBS e.V. 56,500 Ackerdemia e.V. 30,000 Ackerdemia e.V. 30,000 Other beneficiaries 350,903 Ackerhelden machen Schule gGmbH 55,000 Ackerhelden machen Schule gGmbH 55,000 AWO Kreisverband Fulda e.V. 41,000 Aktionkinderschutz e.V. 30,000 Thüringen FINE Frankfurter Institut Bethanien Kinderdörfer gGmbH 30,000 Ackerdemia e.V. 30,000 für nachhaltige Entwicklung e.V. 119,000 gemeinnützige CLIMB GmbH 33,300 Ackerhelden machen Schule gGmbH 30,000 Gesellschaft für Naturschutz Pfälzischer Verein für soz. Rechtspflege KL e.V. 30,000 Clean River Project e.V. 30,000 und Auenentwicklung (GNA e.V.) 80,000 SOS-Kinderdorf e.V. 90,000 Diakoniewerk Gotha gGmbH 30,000 IB Südwest gGmbH 71,710 Sportverein 1921 Sommerloch e.V. 60,000 ELAN e.V. 43,500 IMPULS Deutschland Stiftung e.V. 59,947 Stiftung “Achtung!Kinderseele” 30,000 NABU Thüringen e.V. 58,810 j4r-jobs4refugees gUG (haftungsbeschränkt) 66,900 Stiftung Lebensraum 60,000 Netzwerk Energiewende Jetzt e.V. 30,000 Naturefund e.V. 120,000 Other beneficiaries 476,031 Paritätische BuntStiftung Thüringen 30,000 Zukunftsstiftung Landwirtschaft 40,000 Stiftung “Achtung!Kinderseele” 60,000 Other beneficiaries 575,963 Saarland Verein Prof. Herman A. Krüger e.V. 30,000 Ackerdemia e.V. 30,000 Other beneficiaries 328,978 Mecklenburg-Vorpommern Ackerhelden machen Schule gGmbH 30,000 Ackerhelden machen Schule gGmbH 55,000 Diakonisches Werk an der Saar gGmbH 20,000 Bergwaldprojekt e.V. 27,600 Malteser Hilfsdienst e.V. St. Ingbert 5,584 Ecosphäre e.V. 29,200 McDonald’s Kinderhilfe Stiftung - Homburg 3,000 Gesellschaft zur Rettung der Delphine e.V. 29,600 SOS-Kinderdorf e.V. 16,521 Malteser Hilfsdienst e.V. - Mecklenburg 25,000 Stiftung “Achtung!Kinderseele” 30,000 polylux e.V. 24,000 SWSM Sozialwerk Saar-Mosel gGmbH 13,500 Rewilding Oder Delta e.V. 59,680 The Blue Mind e.V. 30,000 Sozialwerk der EFG Malchin-Teterow e.V. 23,500 Waldritter e.V. 30,000 Städtische Kindertageseinrichtungen der LH Schwerin Kita gGmbH 24,600 71 Where the millions go

To To 2019 2019 2019 2019 inclusive inclusive

People’s Postcode Lottery Postcode Care Trust: 3.2 23.5 Carers Trust Great Britain Missing People Lottery contributions in millions of euros Music in Hospitals & Care Prince of Wales’s Charitable Foundation The Reader People’s Postcode Trust: 3.2 26.5 Community Grants Programme Postcode Children Trust: 3.3 18.5 Buttle UK Postcode Green Trust: 3.3 23.7 Children 1st Bumblebee Conservation Trust Children North-East ClientEarth Daisy Chain Ellen MacArthur Foundation Magic Breakfast Greenpeace Place2Be Keep Britain Tidy Whizz-Kidz Surfers Against Sewage The Conservation Volunteers Postcode Community Trust: 3.2 18.2 The Royal Parks Community Grants Programme Trees for Cities Postcode African Trust: 3.3 16.4 Postcode Culture Trust: 3.3 23.1 Action Against Hunger UK Edinburgh International Book Festival AfriKids mac birmingham Amref Health Africa UK National Galleries of Scotland Book Aid International National Museum Wales / Amgueddfa Cymru Global Fund for Children National Museums of Scotland Mary’s Meals Sistema Scotland Ndlovu Care Group V&A Dundee Peace Direct

Postcode Animal Trust: 3.3 20.1 Postcode Planet Trust: 3.3 19.1 Battersea African Parks Marine Conservation Society Apopo Medical Detection Dogs Clinton Foundation Riding for the Disabled Association Cool Earth TRAFFIC INTERNATIONAL Fauna & Flora International Wildfowl & Wetlands Trust Global Witness Royal Zoological Society of Scotland Postcode Global Trust: 3.3 18.2 Zoological Society of London CARE International Children on the Edge Postcode Dream Trust 3.3 19.0 Humanity & Inclusion UK Médecins Sans Frontières Postcode Sport Trust: 3.3 15.9 Cruyff Foundation Postcode Heroes Trust: 3.3 19.4 Greenhouse Sports Dame Kelly Holmes Trust Homeless World Cup Ellen MacArthur Cancer Trust Lord’s Taverners Scottish Air Ambulance Newcastle United Street Soccer Street League The Sentry Women in Sport Thomson Reuters Foundation Tottenham Hotspur Foundation Postcode Earth Trust: 3.3 13.9 Forum for the Future 72 To To 2019 2019 2019 2019 inclusive inclusive National Trust The Ramblers 3.3 9.2 National Trust Scotland The Royal Society of Wildlife Trusts 3.3 12.2 Royal Botanic Garden Edinburgh Theirworld 2.7 2.7 Royal Botanic Gardens, Kew UNICEF 3.3 8.5 Science Museum Group War Child 3.2 12.5 Yorkshire Dales Millennium Trust WaterAid 3.2 12.4 Woodland Trust 3.3 12.2 Postcode Local Trust: 3.2 16.2 WWF UK 3.3 15.3 Community Grants Programme Youth Music 3.4 3.4 Other and former beneficiaries 0.0 14.0 Postcode Support Trust: 3.3 15.2 Alzheimer’s Society Dementia Adventure Grandparents Plus Norsk Postkodelotteri Re-engage The Food Train Norway The Silver Line Lottery contributions in euros Volunteering Matters SOS-barnebyer 907,436 1,112,899 Postcode Innovation Trust 3.2 9.4 WWF Verdens naturfond 907,436 1,112,899

Postcode Equality Trust: 3.3 9.6 Clooney Foundation for Justice Svenska Postkodlotteriet Girls Not Brides Helen Bamber Foundation Sweden Hope & Homes for Children Lottery contributions in millions of euros Human Rights Watch Liberty (Civil Liberties Trust) Amnesty International 1.4 15.5 Reprieve BirdLife Sweden 0.5 0.5 Women for Women International Bris – Children’s Rights in Society 0.9 18.9 Civil Rights Defenders 0.9 6.2 Postcode Education Trust 2.1 2.1 Diakonia 1.9 15.2 Doctors Without Borders 2.3 34.9 Postcode Neighbourhood Trust 2.1 2.1 ECPAT Sweden 0.5 4.9 ERIKS Development Partner 1.4 12.6 ActionAid 3.3 9.4 Fairtrade Sweden 0.5 3.1 Amnesty International 3.2 9.2 Friends 0.7 7.4 Barnardo’s 2.7 3.8 Fryshuset 1.7 11.2 Breast Cancer Care 2.5 3.6 Greenpeace 1.7 23.3 British Red Cross 2.7 3.9 Hand in Hand Sweden 0.9 9.4 Canal & River Trust 3.3 8.5 Human Rights Watch 0.5 2.0 Cats Protection 1.4 2.5 Keep Sweden Tidy 0.7 4.6 CLIC Sargent 2.7 10.6 Mentor Sweden 0.7 4.5 Crisis UK 3.2 4.3 MIND 0.7 1.7 Depaul UK 3.3 9.4 My Special Day 0.7 6.8 Dogs Trust 3.2 14.3 Neuro Sweden 0.7 7.4 Friends of the Earth 3.3 8.4 Nordens Ark 0.7 7.0 Girlguiding 3.4 3.4 Operation Smile 1.1 6.3 Guide Dogs for the Blind Association 1.3 2.5 Peace Parks Foundation Sweden 0.7 8.6 Maggie’s 3.3 12.3 Plan International 2.0 19.9 National Society for the Prevention of Cruelty to Children 2.6 3.8 Raoul Wallenberg Academy 0.5 1.5 Oxfam 3.3 9.8 Red Cross Sweden 2.3 35.0 PDSA 2.6 9.9 Save the Children Sweden 2.4 62.9 Plan International UK 3.3 8.5 SOS Children’s Villages 2.0 26.7 Royal National Institute of Blind People (RNIB) 1.3 2.5 Special project 1 2019 Dream Project 9.6 9.6 Royal Voluntary Service 3.3 12.1 Special project 2 2019 Dream Project 2.6 2.6 Save the Children 3.3 9.3 Star for Life 0.7 8.2 Sightsavers 3.3 4.5 Sweden for UNHCR 2.0 17.2 73 Where the millions go

To To 2019 2019 2019 2019 inclusive inclusive Swedish Alzheimer’s Foundation 0.7 8.1 Commonland 0.9 4.2 Swedish Association of City Missions 2.3 25.8 Cordaid 3.7 72.9 Swedish Asthma and Allergy Association 0.7 7.4 Dance4Life 0.5 8.5 Swedish Childhood Cancer Fund 2.0 54.9 Defence for Children 0.5 7.1 Swedish Committee for Afghanistan 1.6 10.1 Deltaplan Biodiversiteitsherstel 1.5 1.5 Swedish Committee for UNICEF 2.4 32.0 Dierenbescherming 1.8 44.8 Swedish Olympic Committee 0.9 5.7 Dr. Denis Mukwege Foundation 0.9 3.9 Swedish Outdoor Association 0.7 7.0 Dutch Caribbean Nature Alliance 0.5 7.7 Swedish Sailing Federation 0.5 3.0 Dutch Council for Refugees 10.0 305.2 Swedish Ski Association 1.4 7.5 Edukans 2.1 4.6 The Guides and Scouts of Sweden 0.9 8.6 The Elders 0.5 5.0 The Hunger Project Sweden 0.7 5.0 European Climate Foundation 0.9 10.0 The Kvinna till Kvinna Foundation 1.1 9.7 Fairfood 0.5 6.6 The Swedish Autism and Asperger Association 0.5 1.0 Foundation for Refugee Students UAF 0.9 20.6 The Swedish Brain Foundation 1.5 8.5 Free a Girl 1.0 2.0 The Swedish Cancer Society 2.4 37.7 Free Press Unlimited 2.4 23.8 The Swedish Heart-Lung Foundation 2.0 29.8 Friends of the Earth Netherlands 1.4 37.2 The Swedish National Association for People Girls Not Brides 0.5 5.0 with Intellectual Disability 0.7 5.5 Global Witness 0.5 1.5 The Swedish Postcode Foundation 18.0 169.9 Goois Natuurreservaat 0.9 26.3 The Swedish Rheumatism Association 0.7 7.7 Greenpeace 2.3 72.9 The Swedish Sea Rescue Society 1.5 27.0 Healthy Entrepreneurs 1.0 1.0 the Swedish Society for Nature Conservation (SSNC) 1.5 13.8 Hivos 2.4 35.0 Vi Agroforestry 1.0 5.9 Human Rights Watch 1.4 15.0 WaterAid 1.0 7.5 Humanitas 4.5 62.9 We Effect 1.7 15.4 The Hunger Project 0.5 5.8 World Childhood Foundation 0.7 3.2 ICCO 2.4 21.9 World’s Children’s Prize Foundation 0.5 3.7 IMC Weekendschool 0.5 6.0 WWF - World Wildlife Fund 1.9 58.9 IUCN NL 3.7 31.4 Former special projects and beneficiaries 0.0 233.0 IVN Natuureducatie 1.4 38.8 JINC 0.5 2.9 Johan Cruyff Foundation 2.4 18.7 Nationale Postcode Loterij Kansfonds 10.0 142.8 KidsRights 1.5 1.5 The Netherlands KNCV Tuberculosis Foundation 0.9 2.7 Lottery contributions in millions of euros Krajicek Foundation 3.0 6.9 LandschappenNL 16.0 345.1 100WEEKS 0.5 0.5 Liliane Foundation 1.4 26.8 AAP 0.5 12.4 LINDA.foundation 0.5 2.9 Aflatoun International 0.5 5.0 Mama Cash 1.4 14.2 African Parks Network 0.9 15.2 Marine Stewardship Council 0.5 6.3 Aidsfonds 4.3 47.2 Médecins du Monde Netherlands 0.5 7.1 Amazon Frontlines 1.0 1.0 Médecins sans Frontières Netherlands 13.5 391.0 Amnesty International 3.6 94.3 Movies that Matter 0.5 1.0 Amref Flying Doctors 3.7 40.6 Natuur & Milieu 1.8 56.7 ARK Nature 0.9 25.8 De Natuur en Milieufederaties 4.5 56.0 Bird Life in the Netherlands 2.8 64.4 Natuurmonumenten 15.6 435.5 Both ENDS 0.5 2.0 Netherlands Leprosy Relief 1.4 41.7 Carbon War Room 0.5 9.6 Oceana 1.0 4.4 CARE Nederland 0.9 7.6 Oranje Fonds 15.0 217.6 Centrum tegen Kinderhandel en Mensenhandel 0.5 3.5 Oxfam Novib 14.5 418.8 Children’s Fund MAMAS 2.7 15.7 PAX 0.5 9.3 Clinton Foundation 1.8 33.2 Peace Parks Foundation 1.4 42.5 74 To To 2019 2019 2019 2019 inclusive inclusive PharmAccess 0.9 5.6 Plan International Netherlands 3.2 66.1 BankGiro Loterij Plastic Soup Foundation 1.0 1.6 Prince Claus Fund 0.5 13.7 The Netherlands Rafa Nadal Foundation 0.5 5.0 Lottery contributions in millions of euros The Red Cross 7.4 113.1 Resto VanHarte 0.8 6.7 Amsterdam Museum 0.3 4.2 Rewilding Europe 1.9 5.8 Anne Frank House 0.3 4.7 Right To Play 0.5 6.5 BankGiro Lottery Fund 4.3 67.1 Rocky Mountain Institute 0.9 14.8 BOEi 0.6 9.4 Roger Federer Foundation 0.5 1.0 Bonnefantenmuseum 0.3 3.3 Rutgers 0.9 28.2 Centraal Museum 1.4 7.7 Salvation Army 1.5 1.5 Cobra Museum 0.3 9.3 Save the Children Netherlands 0.9 21.7 The Concertgebouw 2.1 17.9 Scouting Netherlands 0.5 4.7 Drents Museum 1.3 6.0 Sea Ranger Service 0.5 0.5 Dutch state museums (Kröller-Müller Museum, Sea Shepherd 2.9 21.2 Mauritshuis, Rijksmuseum, Van Gogh Museum) 10.0 171.8 The Sentry 7.2 10.5 EYE 0.3 3.5 Sexual Assault Center 1.0 1.0 Foam Fotografiemuseum Amsterdam 0.4 7.6 Simavi 0.9 24.4 Fraeylemaborg Slochteren 0.3 0.3 Solidaridad 1.4 18.7 Frans Hals Museum 0.4 4.1 SoortenNL 1.0 1.0 Groninger Museum 1.0 5.9 SOS Children’s Villages Netherlands 1.4 32.4 Hendrick de Keyser, Historic Houses Association 1.3 21.2 SpaceBuzz 0.5 0.5 Hermitage Amsterdam 1.0 20.3 SPARK 1.0 1.0 Jewish Historical Museum 0.3 5.3 Stichting Elisabeth Samson Huis 0.5 0.5 Kunsthal Rotterdam 0.7 5.5 Stichting Kinderpostzegels Nederland 0.5 5.5 Kunstmuseum Den Haag 1.3 9.7 Stichting leerKRACHT 1.0 1.0 Lalique Museum 0.5 0.5 Stichting Vluchteling 2.7 77.4 Maritime Museum Rotterdam 0.3 1.1 Terre des Hommes 2.3 63.7 Museum Arnhem 0.2 2.2 The Climate Group 0.9 13.2 Museum Beelden aan Zee 0.3 3.2 The DOEN Foundation 29.2 707.7 Museum Boijmans Van Beuningen 0.6 10.2 The Dutch Urgenda Foundation 0.5 8.8 Museum Catharijneconvent 0.4 3.0 The National Foundation for the Promotion Museum de Fundatie 0.8 5.0 of Happiness 2.1 10.7 Museum of Friesland 0.4 3.6 The North Sea Foundation 0.5 3.0 Museum Plus Bus 0.5 5.0 Theirworld 1.4 7.9 Museum Speelklok 0.3 4.7 Thorn 1.5 1.5 Museum Steamtram Hoorn-Medemblik 0.3 4.0 Trees for All 1.0 1.0 Museum Van Bommel Van Dam 0.3 0.3 UNHCR 2.3 39.6 De Museumfabriek 0.2 2.9 UNICEF 13.5 388.3 Nationaal Museum van Wereldculturen 1.0 9.2 Vereniging Nederlands Cultuurlandschap 0.5 9.4 National Holocaust Museum 1.5 1.5 vfonds 10.0 70.4 Naturalis Biodiversity Center 0.8 9.2 Voedselbanken Nederland 1.0 5.0 Nederlands Fotomuseum 0.9 3.7 Waddenvereniging 0.5 25.9 Nederlandse Kastelenstichting 0.2 0.2 Wakker Dier 0.5 4.4 NEMO 0.9 6.9 War Child 1.4 37.2 Netherlands Open Air Museum 2.0 14.5 Wilde Ganzen 0.9 8.3 Het Nieuwe Instituut 0.3 4.4 Wildlife Justice Commission 0.5 1.0 De Nieuwe Kerk Amsterdam 1.1 6.4 WOMEN Inc. 0.5 4.5 Noordbrabants Museum 0.7 5.3 World Food Programme 1.4 23.1 Oyfo Kunst en Techniek 0.4 0.4 World Press Photo 0.5 14.3 Paleis Het Loo 2.2 9.2 WWF Netherlands 30.4 418.3 Prins Bernhard Cultuurfonds 17.0 253.5 YY Foundation 3.0 6.4 Railway Museum 1.1 7.7 Other and former beneficiaries 41.1 331.2 Rembrandt Association 0.4 4.6 Singer Laren 0.8 6.3 Stedelijk Museum Amsterdam 0.7 4.1

75 Where the millions go To To 2019 2019 2019 2019 inclusive inclusive Stedelijk Museum Schiedam 0.4 0.4 Jantje Beton 1.5 22.8 Stichting Liniebreed Ondernemen 0.3 0.3 Jeugdeducatiefonds 0.4 0.4 Stichting Nederland Monumentenland 1.0 1.0 Jeugdfonds Sport & Cultuur 0.4 3.1 Teylers Museum 0.3 3.9 Johan Cruyff Foundation 0.1 36.0 The Dutch Mill Society 0.5 11.1 John de Wolf Sportfoundation 0.1 0.1 The National Maritime Museum 0.5 8.4 KiKa 0.8 7.6 The National Museum of Antiquities 0.5 4.5 KNCV Tuberculosis Foundation 0.1 10.1 The Netherlands Institute of Sound and Vision 1.6 6.9 Krajicek Foundation 0.1 6.7 Van Abbe Museum 1.0 4.1 Leergeld Nederland 0.2 0.4 Wereld van Windmolens 0.5 0.5 Lucille Werner Foundation 0.3 2.8 Zeeuws Museum 0.2 2.4 Lung Foundation Netherlands 1.0 18.5 Zuiderzee Museum 1.1 9.7 Maag Lever Darm Stichting 1.9 19.7 Other and former benefi ciaries 11.4 263.7 Make-A-Wish Netherlands 0.5 7.8 Nationaal Fonds Kinderhulp 4.0 51.9 Nationaal Fonds tegen Kanker 0.2 0.4 VriendenLoterij Nationaal Monument Sint-Jan 0.2 4.5 National Foundation for the Elderly 3.1 22.7 The Netherlands Nationale Vereniging de Zonnebloem 0.9 10.6 Lottery contributions in millions of euros Natuurmonumenten 0.5 4.1 Nederlandse Vereniging voor Autisme 0.3 3.4 Aidsfonds 0.8 22.4 Oogfonds 0.4 3.7 Alzheimer Netherlands 1.3 12.3 Pink Ribbon 0.7 8.5 AMC Foundation: Medicine for Society 1.0 2.0 Princess Beatrix Spierfonds 0.9 14.7 Bas van de Goor Foundation 0.3 2.3 ProstaatKankerStichting.nl 0.2 0.3 CliniClowns Foundation 0.2 6.0 The Red Cross 0.3 8.3 Diabetes Fonds 1.3 20.2 ReumaNederland 0.8 14.1 Dirk Kuyt Foundation 0.2 1.2 SchuldenLabNL 1.0 1.0 Dutch Burns Foundation 1.0 14.1 Spieren voor Spieren 1.5 6.8 Dutch Cancer Society 1.5 24.7 Stichting ALS Nederland 0.1 0.4 Dutch Heart Foundation 1.8 23.1 Stichting Het Vergeten Kind 2.4 14.1 Dutch Kidney Foundation 1.7 17.0 Stichting Jarige Job 0.5 0.7 Edwin van der Sar Foundation 0.2 1.5 Stichting Kinderpostzegels Nederland 0.9 5.4 Emma at Work 0.2 0.2 Stichting Lezen & Schrijven 0.2 2.3 Epilepsiefonds 0.7 11.6 Stichting Life Goals Netherlands 0.2 0.6 Esther Vergeer Foundation 0.2 2.1 Stichting Met je Hart 0.2 0.2 Everyday Heroes 0.2 0.2 Stichting Metakids 1.8 3.9 Fonds Gehandicaptensport 0.8 8.8 Stichting MIND 0.6 12.4 Fonds Kind & Handicap 0.1 0.1 Stichting Move 0.3 0.3 Fonds Slachtofferhulp 1.6 26.1 Stichting MS Research 0.2 5.7 Friendship Sports Centre 0.8 2.5 Stichting Oud Geleerd Jong Gedaan 0.2 0.2 Het Gehandicapte Kind 0.5 6.5 Stichting StreetPro 0.2 0.2 Giovanni van Bronckhorst Foundation 0.4 1.2 Stichting Zeldzame Ziekten Fonds 0.1 1.2 Golden Days Foundation Netherlands 0.6 1.8 The DOEN Foundation 3.0 85.7 HandicapNL 2.4 20.3 Vier het Leven 0.2 1.6 Herman van Veen Arts Center Foundation 0.1 1.1 VUmc Cancer Center Amsterdam 1.0 34.7 Hersenstichting 1.1 17.0 World Cancer Research Fund 0.1 0.1 Hulphond Nederland 0.2 1.3 Yvonne van Gennip Talent Fonds 0.1 0.3 Humanitas 0.2 62.1 Other and former benefi ciaries 5.5 198.3

76 Credits

Publisher: Pages 6 (t.l.), 40 (t.), 41, 43 (b.): Page 40 (b.r.): Emil Lorelius Nationale Postcode Loterij NV, Eva Edsjö Pages 42 (t.), 43 (t.): Joakim Ström Amsterdam Page 7: Natuurmonumenten/Geurt Page 42 (b.): Emilia Dalén Printing: Besselink Page 46 (b.r.): Jack Tillmans Joh. Enschedé Amsterdam BV Page 11: (Wright) Patrick Page 46 (b.l.): Jacco van Laar Graphic design: Fraser, (Yunus) Pontos Höök/ Pages 50 (t.l.), 56 (t.l.), 62 (t.): Woldberg&Wesseling DM with PostkodLotteriet, (Witt) Franziska Jurgen Jacob Lodder illustrations by Wonderwerk Krug, (Brown) Brian Aris, (Nadal) Pages 50 (b.l.), 57 (t.m.): Bastiaan Production and text: Staffan Widstrand, (Mukwege) van Musscher De Schepper Campagnes with Torleiff Svenson, (Kroos) Paul Pages 51 (Starreveld, Tensen), Jacqueline Schoenmakers, Schinhofer, (DiCaprio) Leonardo 57 (Verlinde, Janzen, Leontine, JudithBeers&, LokkerTeksten DiCaprio Foundation Ten Brink), 63 (Moors): Nick van and Más Pages 11 (Gullit), 51 (Van Dam, Ormondt Translation: Tan, Trustfull, Gerschtanowitz), Pages 51 (Krabbé) 63 (De Mol, Taalbureau IJ 63 (Werner, Van der Geest): Roel Joling): Ruud Baan Editing and proofreading: Nederveen Page 54 (t.r.): Marcel de Buck Laura Martz Page 12: Jeronimo Zúñiga, Page 54 (b.): Kossmann De Jong Amazon Frontlines Page 57 (DeLange): Hans Roggen Page 13 (t.): Frans Lanting Page 59 (t.): MIND/Robin Utrecht Photos and illustrations: Page 18 (t.): Volker Wenzlawski Page 62 (b.l.): ProShots The rights to all photographs are Page 19 (t.l.): Petra Krötzsch Page 63: (Kroes) Jaap Vliegenthart, owned by the beneficiaries, Page 19 (b.l.): Katharina Kühnel (Versteegh) Oof Verschuren, (Van with the following exceptions Page 20 (b.): Marco Urban de Goor) Ronald Hoogendoorn, (key: t.=top, b.=bottom, m.=mid- Page 21 (t.r.): BILD der FRAU/ (Van Gennip) Capital Photos/ dle, r.=right, l.=left): Henning Scheffen Gerald van Daalen Page 28 (b.): Stephane Pouvreau Page 67 (t.): Pascal Witte Cover: Nadeem Sufi Page 28 (t.r): Ray Lewis Page 69 (t.): Deep Thought Pages 2, 3, 6 (t.r.), 11 (Branson, Page 33 (t.r.): Shutterstock Productions Clinton, Clooney), 14, 15, 35 (t.r., Page 34: Bjorn Schei b.r.), 45, 46 (t.), 48, 49 (m.l., t.), Page 35 (t.l.): Helene Kjærgaard 50 (m.r., b.r.), 53 (t.), 55, 56 (t.r., Pages 35 (b.l., b.m.), 49 (b.), m.), 57 (t.l.), 60 (t.l., b.l.), 61 (t., 66 (b.): Petra Steenkamer b.l.), 62 (b.r.), 63 (Vergeer, Van Page 37: Stefan Jerrevång Bronckhorst, Van Veen), 68 (b.): Page 38 (b.l.): Robin Benigh Roy Beusker Fotografie Page 38 (b.r.): Kajsa Kax Pages 5 (b.), 20 (t.), 22 (b.), Page 39 (b.): Lars Nybom 23 (t.r., b.): Wolfgang Wedel Page 40 (b.l.): Kristoffer Rozental

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