Novamedia/Postcode Lotteries Annual Report 2020
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2020 Deutsche Postcode Lotterie Deutsche Postcode Annual Report 2020 Novamedia/Postcode Lotteries Svenska Postkodlotteriet Deutsche Postcode Lotterie Norsk Postkodelotteri People’s Postcode Lottery Visiting address: Martin-Luther-Platz 28 Visiting address: Trading address: Klarabergsviadukten 63 40212 Düsseldorf Kristian Augusts gate 7A 28 Charlotte Square 111 64 Stockholm Germany 0164 Oslo EH2 4ET Edinburgh Sweden Norway United Kingdom Lottery Postcode People’s Phone +49 (0)211 9428 3840 Postal address: Email [email protected] Postal address: Registered offi ce: P.O. Box 193 P.O. Box 6784 St. Olavs Plass 2nd Floor 101 23 Stockholm www.postcode-lotterie.de 0130 Oslo 31 Chertsey Street Sweden Norway GU1 4HD Guildford Surrey Phone +46 (0)8 5092 7000 Phone +47 955 10 000 United Kingdom Email [email protected] Email [email protected] Phone +44 (0)131 554 8794 www.postkodlotteriet.se www.postkodelotteriet.no Email Norsk Postkodelotteri [email protected] www.postcodelottery.info www.postcodelottery.co.uk Novamedia Svenska Postkodlotteriet Svenska Beethovenstraat 200 1077 JZ Amsterdam The Netherlands Phone +31 (0)20 664 0978 Email [email protected] www.novamedia.com Nationale Postcode Loterij Nationale Postcode Nationale Postcode Loterij BankGiro Loterij VriendenLoterij BankGiro Loterij Visiting address: Visiting address: Visiting address: Beethovenstraat 200 Beethovenstraat 200 Beethovenstraat 200 1077 JZ Amsterdam 1077 JZ Amsterdam 1077 JZ Amsterdam The Netherlands The Netherlands The Netherlands Postal address: Postal address: Postal address: VriendenLoterij P.O. Box 75025 P.O. Box 75969 P.O. Box 75092 1070 AA Amsterdam 1070 AZ Amsterdam 1070 AB Amsterdam The Netherlands The Netherlands The Netherlands Phone +31 (0)20 673 2446 Phone +31 (0)20 573 7474 Phone +31 (0)20 573 7507 Email [email protected] Emaill [email protected] Email [email protected] www.postcodeloterij.nl www.bankgiroloterij.nl www.vriendenloterij.nl Credits Publisher: 48 (b.), 50 (t.), 56 (b.l.), 57 (t.), Page 44 (t.): UNHCR/Rasheed Nationale Postcode Loterij NV, 59 (Van Bronckhorst, Van Veen), Hussein Rasheed Amsterdam 60, 61: Roy Beusker Fotografie Page 44 (b.l.): iStock Production supervison and Page 6 (b.l.), 38 (t., b.r.): Kristoffer Page 45 (l.): Leo Linnartz lithograph: Rozental Page 48 (t.l.), 53 (b.l.), 64 (t.r.): JEA Paper Promotions B.V. Page 9 (t.l.): Dr Denis Mukwege Petra Steenkamer Printing: Foundation Page 49 (Starreveld, Van Dam, HuigHaverlag Printing Page 9 (b.m.): Judith Lingeman Tensen, Tan, Trustfull, Krabbé, Graphic design: Page 9 (b.r.): Chris Watt Gerschtanowitz), 59 (Van der Woldberg&Wesseling dm with Photography Geest, Werner): Roel Nederveen illustrations by Wonderwerk Page 11 (t.): Katharina Kühnel Page 50 (b.): Gert Jan van Rooij Production and text: Page 12 (t.): David van der Leij Page 51 (t.): Siese Veenstra De Schepper Campagnes with Page 13, 47 (t.r.), 49 (t.r.), Page 51 (b.r.): Milette Raats Jacqueline Schoenmakers, 53 (t.r.), 57 (b.l.): Jurgen Jacob Page 51 (b.l.), 52 (t.), 53 (b.r.): JudithBeers&, LokkerTeksten Lodder Bastiaan van Musscher and Más Page 15 (b.l.): Ewold Kooistra Page 54 (Verlinde, Ruiters, Ten Translation: Page 16 (t.): Marco Urban Brink, Janzen, Loman), 59 (Moors, Taalbureau IJ Page 16 (b.): Jon Andrie Hoekstra Krajicek): Nick van Ormondt Editing and proofreading: Page 17 (t.), 18, 19 (t., b.l.) Page 54 (DeLange): Hans Roggen Laura Martz 21 (Pflaume, Witt, Lenz und Page 57 (b.), 59 (Joling): Ruud Uhlig, Kelly): Wolfgang Wedel Baan Photos and illustrations: Page 17 (b.l.): Archilleas Zavallis Page 58 (b.l.): ProShots In photographing prize awards Page 24 (b.l.): Dom Hinchley Page 59 (Kroes): Jaap Vliegenthart and events, the Charity Lotteries Page 27 (b.r.): Paul Maguire Page 59 (Vergeer): Mathilde Dusol adhered to government rules put Page 31 (b.r.): Nina Ruud27 Page 59 (Versteegh): Oof in place to prevent the spread of Page 32 (b.), 33 (t.l., Jorun Verschuren coronavirus. Some photos were Stiansen, Tom Stiansen): Bjorn Page 59 (Van de Goor): Ronald taken before the rules came into Schei Hoogendoorn force. We cannot vouch for photos Page 35 (t.): Germund Sellgren/ Page 59 (Kuijt): John de Pater supplied by third parties. WWF Page 59 (Van Gennip): Capital The rights of all photographs are Page 36 (l.): Alex Hinchcliffe Photos/Gerald van Daalen owned by the beneficiaries, with Page 36 (t.r.): Olena-Shevchenko Page 62: Pascal Witte the exception of: Page 37 (t.): Panzi Hospital Page 37 (b.): Jessica Skogsberg Cover: Syrian Arab Red Crescent Page 40 (t.): Daniel Abrahamsson Page 2, 3, 5 (b.), 9 (b.l.), 12 (b.), Page 40 (b.), 41 (t.): Warner Bros 14, 42, 46 (t.r, b.), 47 (t.l.), Page 43 (t.): Getty Images Communications © 2021, Nationale Postcode Loterij NV, Amsterdam Our internationally oriented communications department acts as the group’s liaison with stakeholders worldwide. For any questions, please contact the team by emailing: Martijn van Klaveren, Director of Communications This annual report has been produced using carbonneutral [email protected] printing, biodegradable vegetable ink and FSC-manufactured EU Ecolabel paper. Contents Safeguarding democracy, human rights 2 The power of civil society 3 Chapter 1 - Lotteries for a better world 4 Growth of Novamedia/Postcode Lotteries 7 Our international ambassadors 9 Our funding philosophy 10 Postcode Lotteries Green Challenge 2020 12 Chapter 2 - Germany Deutsche Postcode Lotterie 14 Chapter 3 - Great Britain People’s Postcode Lottery 22 Chapter 4 - Norway Norsk Postkodelotteri 30 Chapter 5 - Sweden Svenska Postkodlotteriet 34 Chapter 6 - The Netherlands Nationale Postcode Loterij 43 BankGiro Loterij 50 VriendenLoterij 55 Chapter 7 - How we are organised 60 Chapter 8 - Where the millions go 66 Cover Volunteers with Red Cross and Red Crescent Societies help people in extreme situations all over the world, as here, after the forest fires in Latakia, Syria. 1 Safeguarding democracy, human rights society at home and abroad. It is a great achievement to be able to donate €800 million to charity in this exceptional year. Boudewijn Poelmann was one of the found- ers of the Nationale Postcode Loterij in 1989 and stepped down as CEO and director last year. We owe him a great debt of gratitude for his vision and ability to moti- vate and inspire us all, and for the outstanding contribution he has made to building a better world. Gerdi Verbeet Chair, Supervisory Board f the year 2020 has taught us degeneration, it can take a long Novamedia/Postcode Lotteries Ianything, it is that we need each time to realise it. Safeguarding other. On the positive side, valu- democracy is also something we able things have happened thanks must do together. As the British to international solidarity and journalist Anne Applebaum writes humanity. Charitable organisations in Twilight of Democracy, “A and cultural institutions have had democracy makes demands on its to make great efforts to continue citizens – you have to participate, their good work and have adapted engage in debate, make an effort, operationally and financially to the fight.” I have great confidence in situation. Our lotteries have been the organisations and other strong able to contribute by responding forces that are working for democ- to their desperate cries for help in racy and for freedom of expres- addition to providing the regular sion, freedom of the press, human annual non-earmarked funding. rights and equality. It fills me with For example, in 2020 we gave pride that, thanks to the millions extra grants to food banks, volun- of players, our lotteries can sup- teer organisations, homeless peo- port many of these organisations ple, and children living in poverty and initiatives over the long term. and in refugee camps. Change is only possible when you have a strong civil society. We have also seen the fragility of democracy recently. We cannot Through its lotteries, Novamedia take it for granted. When you are has done a considerable amount to in the middle of a democracy’s strengthen the foundations of civil 2 The power of civil society hundreds of charities and many more social initiatives – which is non-earmarked, based on trust, and for the long term – is crucial. Importantly, it is also supple- mented by specific support for courageous projects that can bring about change. These projects arise from a variety of ideals in areas from health and human welfare to culture, from nature conservation and climate protection to human rights. I myself draw strength from coura- geous people who stand up against injustice, like Nina Baginskaya, 73, who protests daily against the dic- tatorship in her country, Belarus, and Niloufar Bayani, a young Iranian environmental activist, ivil society organisations and in deploying more volunteers. who has been unjustly imprisoned Care an unstoppable force for and tortured. I hope they feel that progress and innovation, fuelled We have now passed the magic the world has not forgotten them by committed people who want threshold of more than €10 bil- and that there are people and to contribute to a better world. lion donated in support of a bet- organisations that share their ide- Last year clearly showed how ter world. This landmark event als and support them. internationally connected these coincided with the farewell of organisations are. The issues we co-founder and former CEO of In the coming year, we will focus face cross borders and deserve a Novamedia, Boudewijn Poelmann. on the further growth and prosper- joint approach, for the sake of our He has entrusted us with raising ity of our Postcode Lotteries and individual and shared interests. We the next €10 billion. And that’s a the expansion of our postcode are able to contribute to charities’ challenge we gladly accept. Last communities. The power of civil efforts through our lotteries, which year, all our lotteries grew.