Annual Report2020 Novamedia/Postcode Lotteries

2020 Deutsche Postcode Lotterie People’s Postcode Lottery Norsk Postkodelotteri Svenska Postkodlotteriet Nationale Postcode Loterij BankGiro Loterij VriendenLoterij Email Surrey 2nd Floor VriendenLoterij P.O. Box 75092 P.O. Postal address: Postal The Netherlands The Netherlands Visiting address: Visiting United Kingdom Kingdom United United Kingdom United Trading address: Trading Registered offi ce: Registered offi 1077 JZ Amsterdam1077 1070 AB Amsterdam1070 Beethovenstraat 200 GU1 4HDGU1 Guildford 31 Chertsey31 Street EH2 4ETEH2 Edinburgh www.vriendenloterij.nl 28 Charlotte Square Phone +31 (0)20 573 7507 Phone 573 (0)20 +31 www.postcodelottery.info People’s PostcodePeople’s Lottery www.postcodelottery.co.uk Phone +44 554 8794 (0)131 Email [email protected] [email protected] Norway Norway 0164 Oslo 0130 Oslo Postal address: Postal Visiting address: Visiting Norsk Postkodelotteri Phone 955 000 +47 10 Kristian Augusts gate 7A www.postkodelotteriet.no P.O. Box 6784 St. Olavs PlassP.O. Email [email protected] Novamedia P.O. Box 75969 P.O. Postal address: Postal The Netherlands BankGiro Loterij The Netherlands The Netherlands Visiting address: Visiting 1077 JZ Amsterdam1077 1077 JZ Amsterdam1077 www.novamedia.com Beethovenstraat 200 1070 AZ Amsterdam1070 Beethovenstraat 200 www.bankgiroloterij.nl Email [email protected] Email Phone 664 (0)20 +31 0978 Phone +31 (0)20 573 7474 Phone 573 (0)20 +31 Emaill [email protected] Germany 40212 Düsseldorf Martin-Luther-Platz 28 www.postcode-lotterie.de Deutsche Postcode Lotterie Postcode Deutsche Phone +49 9428 3840 (0)211 Email [email protected] Sweden Sweden P.O. Box 193 P.O. P.O. Box 75025 P.O. Postal address: Postal Postal address: Postal The Netherlands The Netherlands Visiting address: Visiting Visiting address: Visiting 101 23 Stockholm101 111 64111 Stockholm 1070 AA Amsterdam1070 1077 JZ Amsterdam1077 Beethovenstraat 200 www.postcodeloterij.nl Klarabergsviadukten 63 www.postkodlotteriet.se Svenska Postkodlotteriet Nationale Postcode Loterij Phone +31 (0)20 673 2446Phone 673 (0)20 +31 Phone +46 5092 (0)8 7000 Email [email protected] Email [email protected] Email Credits

Publisher: 48 (b.), 50 (t.), 56 (b.l.), 57 (t.), Page 44 (t.): UNHCR/Rasheed Nationale Postcode Loterij NV, 59 (Van Bronckhorst, Van Veen), Hussein Rasheed Amsterdam 60, 61: Roy Beusker Fotografie Page 44 (b.l.): iStock Production supervison and Page 6 (b.l.), 38 (t., b.r.): Kristoffer Page 45 (l.): Leo Linnartz lithograph: Rozental Page 48 (t.l.), 53 (b.l.), 64 (t.r.): JEA Paper Promotions B.V. Page 9 (t.l.): Dr Denis Mukwege Petra Steenkamer Printing: Foundation Page 49 (Starreveld, Van Dam, HuigHaverlag Printing Page 9 (b.m.): Judith Lingeman Tensen, Tan, Trustfull, Krabbé, Graphic design: Page 9 (b.r.): Chris Watt Gerschtanowitz), 59 (Van der Woldberg&Wesseling dm with Photography Geest, Werner): Roel Nederveen illustrations by Wonderwerk Page 11 (t.): Katharina Kühnel Page 50 (b.): Gert Jan van Rooij Production and text: Page 12 (t.): David van der Leij Page 51 (t.): Siese Veenstra De Schepper Campagnes with Page 13, 47 (t.r.), 49 (t.r.), Page 51 (b.r.): Milette Raats Jacqueline Schoenmakers, 53 (t.r.), 57 (b.l.): Jurgen Jacob Page 51 (b.l.), 52 (t.), 53 (b.r.): JudithBeers&, LokkerTeksten Lodder Bastiaan van Musscher and Más Page 15 (b.l.): Ewold Kooistra Page 54 (Verlinde, Ruiters, Ten Translation: Page 16 (t.): Marco Urban Brink, Janzen, Loman), 59 (Moors, Taalbureau IJ Page 16 (b.): Jon Andrie Hoekstra Krajicek): Nick van Ormondt Editing and proofreading: Page 17 (t.), 18, 19 (t., b.l.) Page 54 (DeLange): Hans Roggen Laura Martz 21 (Pflaume, Witt, Lenz und Page 57 (b.), 59 (Joling): Ruud Uhlig, Kelly): Wolfgang Wedel Baan Photos and illustrations: Page 17 (b.l.): Archilleas Zavallis Page 58 (b.l.): ProShots In photographing prize awards Page 24 (b.l.): Dom Hinchley Page 59 (Kroes): Jaap Vliegenthart and events, the Charity Lotteries Page 27 (b.r.): Paul Maguire Page 59 (Vergeer): Mathilde Dusol adhered to government rules put Page 31 (b.r.): Nina Ruud27 Page 59 (Versteegh): Oof in place to prevent the spread of Page 32 (b.), 33 (t.l., Jorun Verschuren coronavirus. Some photos were Stiansen, Tom Stiansen): Bjorn Page 59 (Van de Goor): Ronald taken before the rules came into Schei Hoogendoorn force. We cannot vouch for photos Page 35 (t.): Germund Sellgren/ Page 59 (Kuijt): John de Pater supplied by third parties. WWF Page 59 (Van Gennip): Capital The rights of all photographs are Page 36 (l.): Alex Hinchcliffe Photos/Gerald van Daalen owned by the beneficiaries, with Page 36 (t.r.): Olena-Shevchenko Page 62: Pascal Witte the exception of: Page 37 (t.): Panzi Hospital Page 37 (b.): Jessica Skogsberg Cover: Syrian Arab Red Crescent Page 40 (t.): Daniel Abrahamsson Page 2, 3, 5 (b.), 9 (b.l.), 12 (b.), Page 40 (b.), 41 (t.): Warner Bros 14, 42, 46 (t.r, b.), 47 (t.l.), Page 43 (t.): Getty Images

Communications © 2021, Nationale Postcode Loterij NV, Amsterdam Our internationally oriented communications department acts as the group’s liaison with stakeholders worldwide. For any questions, please contact the team by emailing:

Martijn van Klaveren, Director of Communications This annual report has been produced using carbonneutral [email protected] printing, biodegradable vegetable ink and FSC-manufactured EU Ecolabel paper. Contents Safeguarding democracy, human rights 2 The power of civil society 3

Chapter 1 - Lotteries for a better world 4 Growth of Novamedia/Postcode Lotteries 7 Our international ambassadors 9 Our funding philosophy 10 Postcode Lotteries Green Challenge 2020 12

Chapter 2 - Germany Deutsche Postcode Lotterie 14

Chapter 3 - Great Britain People’s Postcode Lottery 22

Chapter 4 - Norway Norsk Postkodelotteri 30

Chapter 5 - Sweden Svenska Postkodlotteriet 34

Chapter 6 - The Netherlands Nationale Postcode Loterij 43 BankGiro Loterij 50 VriendenLoterij 55

Chapter 7 - How we are organised 60

Chapter 8 - Where the millions go 66

Cover Volunteers with Red Cross and Red Crescent Societies help people in extreme situations all over the world, as here, after the forest fires in Latakia, Syria. 1 Safeguarding democracy, human rights

society at home and abroad. It is a great achievement to be able to donate €800 million to charity in this exceptional year. Boudewijn Poelmann was one of the found- ers of the Nationale Postcode Loterij in 1989 and stepped down as CEO and director last year. We owe him a great debt of gratitude for his vision and ability to moti- vate and inspire us all, and for the outstanding contribution he has made to building a better world.

Gerdi Verbeet Chair, Supervisory Board f the year 2020 has taught us degeneration, it can take a long Novamedia/Postcode Lotteries Ianything, it is that we need each time to realise it. Safeguarding other. On the positive side, valu- democracy is also something we able things have happened thanks must do together. As the British to international solidarity and journalist Anne Applebaum writes humanity. Charitable organisations in Twilight of Democracy, “A and cultural institutions have had democracy makes demands on its to make great efforts to continue citizens – you have to participate, their good work and have adapted engage in debate, make an effort, operationally and financially to the fight.” I have great confidence in situation. Our lotteries have been the organisations and other strong able to contribute by responding forces that are working for democ- to their desperate cries for help in racy and for freedom of expres- addition to providing the regular sion, freedom of the press, human annual non-earmarked funding. rights and equality. It fills me with For example, in 2020 we gave pride that, thanks to the millions extra grants to food banks, volun- of players, our lotteries can sup- teer organisations, homeless peo- port many of these organisations ple, and children living in poverty and initiatives over the long term. and in refugee camps. Change is only possible when you have a strong civil society. We have also seen the fragility of democracy recently. We cannot Through its lotteries, Novamedia take it for granted. When you are has done a considerable amount to in the middle of a democracy’s strengthen the foundations of civil

2 The power of civil society

hundreds of charities and many more social initiatives – which is non-earmarked, based on trust, and for the long term – is crucial. Importantly, it is also supple- mented by specific support for courageous projects that can bring about change. These projects arise from a variety of ideals in areas from health and human welfare to culture, from nature conservation and climate protection to human rights.

I myself draw strength from coura- geous people who stand up against injustice, like Nina Baginskaya, 73, who protests daily against the dic- tatorship in her country, Belarus, and Niloufar Bayani, a young Iranian environmental activist, ivil society organisations and in deploying more volunteers. who has been unjustly imprisoned Care an unstoppable force for and tortured. I hope they feel that progress and innovation, fuelled We have now passed the magic the world has not forgotten them by committed people who want threshold of more than €10 bil- and that there are people and to contribute to a better world. lion donated in support of a bet- organisations that share their ide- Last year clearly showed how ter world. This landmark event als and support them. internationally connected these coincided with the farewell of organisations are. The issues we co-founder and former CEO of In the coming year, we will focus face cross borders and deserve a Novamedia, Boudewijn Poelmann. on the further growth and prosper- joint approach, for the sake of our He has entrusted us with raising ity of our Postcode Lotteries and individual and shared interests. We the next €10 billion. And that’s a the expansion of our postcode are able to contribute to charities’ challenge we gladly accept. Last communities. The power of civil efforts through our lotteries, which year, all our lotteries grew. This is society is what motivates us to have now reached €800 million in a tremendous achievement which continue this work every day. donations annually, thanks to the we owe to the flexibility, creativity 13 million subscriptions in the five and resilience of our 1,500 col- countries where we are now active. leagues, who showed their best Last year, in all these countries, side in 2020 while working largely in addition to the regular annual from home. And, of course, we Sigrid van Aken donations we make, we were able also owe our success to our many CEO to respond to cries for help from long-term players and the new Novamedia/Postcode Lotteries our charities and support them in ones who have joined us. providing those in need with vital resources such as food, a perma- Now more than ever, the type of nent place to sleep, and education, financial support we provide to

3 CHAPTER 1 Lotteries for a better world

The mission of Novamedia/Postcode Lotteries is to achieve a better world for people and the planet. Novamedia, the creator of the Postcode Lottery format, feel courageous believes the world benefits from strong social organisa- tions. For this reason, we set up charity lotteries inter- fun nationally to raise funds to support organisations and ♥ projects of an idealistic nature. Our funding is long-term like sharing and unrestricted, so our beneficiaries can use it where it is most needed – for example, in response to crises such live sustainably as the coronavirus pandemic. The Lotteries also provide a platform for increasing awareness of the work of their Core values beneficiaries. Right from the start, the first employees of Novamedia/Postcode Lotteries were inspired by four words. And these words, these val- The first draw took place that ues, continue to ensure that the heart of the Postcode Lotteries Lotteries October. By December 2020, over in Great Britain, Sweden, Norway, Germany and the Netherlands in five countries 668,000 players were playing for keeps beating strongly. The Dutch Postcode Lottery charities in Germany with more (Nationale Postcode Loterij) was than 874,000 tickets. •Courageous launched in December 1989 and We have the courage to act outside the established frameworks. The Norwegian Postcode Lottery has grown phenomenally ever We come up with solutions others haven’t yet thought of or tried. (Norsk Postkodelotteri) was since. By December 2020, 3 mil- We put our weight behind charities and NGOs that show that launched in Norway in 2018. The lion players were taking part annu- same courage. ally with over 4.1 million tickets. first draw took place in November. By December 2020, more than Following the Dutch Postcode 90,500 players were playing with •Fun Lottery’s success, People’s Postcode nearly 105,000 tickets. Of course, the players enjoy the games and win great prizes. We Lottery launched a pilot in the enjoy our jobs as well. Through the social organisations we fund, north-east of England in August Postcodes we make a meaningful contribution to society by supporting both 2005, before rolling out across people and the planet. The principle behind the Lotteries Scotland in 2008 and England is simple, engaging and the same and Wales in 2010. By December in each country. Each unique 2020, People’s Postcode Lottery •Sharing ticket number is made up of the had 3.9 million players in the draw Our winners share prizes with their neighbours. The charities we player’s postcode plus a three- with 4.3 million tickets. support always ”win” by sharing in the Lotteries’ net contribu- digit personal number. The ticket tions and, in turn, sharing them with their own beneficiaries. is paid for on a monthly basis in The Swedish Postcode Lottery Internally, we share our knowledge and skills with each other. In advance. Any lucky neighbours (Svenska Postkodlotteriet) was everything we do, we try to benefit the planet that we all share playing in a particular postcode launched in Sweden in September together. win when that postcode is drawn. 2005. By the end of 2020, over So an entire street or neighbour- 973,000 players were participating hood can win together. •Sustainable with over 1.7 million tickets. We support the global process towards sustainability. We strive to make sustainable choices wherever we can, through our per- The German Postcode Lottery Innovation sonal actions and our Lottery operations, by working with sustain- (Deutsche Postcode Lotterie) was The Postcode Lottery concept is able partners, and by making charitable contributions. launched across Germany in 2016. the first innovation to the lottery 4 format since it was invented in Genoa 400 years ago. Winning together The idea of winning together is also reflected in the giving side of the Lotteries: the distribution of proceeds to charities. Although the player may not always win, the charities always do. In 2020 every Lottery donated up to 45% of its income from ticket sales to good causes. The total amount given was more than €800 million. Charities are free to choose how they spend the money, so they can use it in the areas where it is most needed. The Lotteries are a reli- able, long-term funding partner.

In January, the €600,000 Monatsgewinn (Monthly Prize) went to 127 winners in the winning postcode 64372 BT in Awareness Ober-Ramstadt, Germany. As part of their mission, the Postcode Lotteries provide players in the Netherlands and Sweden, of the Lotteries and their market. no legally fixed percentage, the with information about the chari- special TV game shows and docu- A charitable lottery’s legal mini- Lottery awarded 29% of its lot- ties they support, to help build mentaries. mum contribution to beneficiaries tery revenue to charities in 2020. awareness of the organisations’ differs from country to country. In In Germany 30% went to ben- work. Players can find informa- the Netherlands this was 45% of eficiaries. And at the Norwegian tion about all supported charities Differences ticket revenues in 2020. In Great Lottery, after deduction of the prize on the Lotteries’ websites. The The Postcode Lotteries differ in Britain the Lottery awarded 32% money, 50% of proceeds went to organisations’ work also features their operations due to variations of its ticket sales income to char- SOS-barnebyer and WWF Verdens in magazines, letters, emails and in lottery and broadcasting regu- ity, well above the minimum of naturfond. newsletters sent to players – and, lations and in the maturity level 20%. In Sweden, where there is

On a special September day in Zierikzee, the Netherlands, nine winners in the winning postcode shared in the €1 million prize. Lotteries for a better world 5 The Norwegian Lottery awarded the Månedsgevinsten four times and dou- bled the Kjempe to NOK 20 million, increasing the number of winners by 4,157 and making eight people millionaires.

Lotteries in Europe (ACLEU). One Our seven In Cwmbrân, Wales, 606 lucky players shared £3 million in February. of its priorities is to raise aware- lotteries ness of the lottery model as a belong to the Miljoenenjacht are enjoyed by an means of raising funds. Established Association Media audience of millions. in 2008, the ACLEU aims to help of Charity The Lotteries differ in terms of make fundraising for charities an Lotteries in their access to the media, and to explicit objective of gaming policy. Europe. television in particular. A unique Fundraising broad mix of online and offl ine in Europe media helps us to recruit new In order to discuss games of players, thank existing ones and chance at the European level and increase awareness of our ben- to underline the importance of efi ciaries’ work. Popular shows fundraising for social organisa- Key elements like Sweden’s Postkodmiljonären tions, all seven Lotteries belong The Postcode Lottery format in a nutshell and the Dutch Postcode Loterij to the Association of Charity Postcodes Winning together

Charities Marketing The mission Multi-channel

United Postcode Lotteries Ambassadors Television Credibility Prime-time entertainment

Database Subscription Knowing our players Sustainable sales The second Grannyra of the year in Simrishamn, Sweden, celebrated 106 winners sharing SEK 114 million with their neighbours. Thirty became mil- lionaires. 6 Growth of Novamedia/Postcode Lotteries, 1990–2020

€ €2.1 billion Norsk Postkodelotteri 2 billion Revenues in Novamedia/Postcode Lotteries, 1990–2020, in euros 1.8 billion Deutsche Postcode Lotterie 1.6 billion 1.4 People’s Postcode Lottery billion 1.2 billion Svenska Postkodlotteriet 1 billion

800 million BankGiro Loterij 600 million 400 VriendenLoterij million 200 million Nationale Postcode Loterij 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

€ €800.2 million 800 The Postcode Lotteries million Contributions to beneficiaries by Novamedia/Postcode Lotteries, operate in the 1990–2020, in euros 700 Netherlands, Sweden, million Great Britain, Germany and Norway. The 600 VriendenLoterij and the million BankGiro Loterij oper- 500 ate in the Netherlands. million By December, a total of 400 10,079,851 players were million playing the Lotteries, with 300 a total of 13,014,682 million tickets. The Lotteries 200 awarded over €800.2 mil- million lion to charities in 2020. 100 million

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Lotteries for a better world 7 8 Our international ambassadors

Our international ambassadors are well-known personalities who support the mission of the Welcome Postcode Lotteries worldwide. All are associated Nadia Murad: “I commend the humanitarian work the with charities and social organisations that Postcode Lotteries support globally. Nadia’s Initiative is receive Lottery support for the work they do to proud to join the Postcode Lotteries family in the work of make the world a better place. Over the years making meaningful change around the world.” we’ve built strong, warm relationships with Nadia Murad, an Iraqi Yazidi, had to flee to Europe in George Clooney, former Archbishop Desmond 2014 after being captured, beaten and sexually abused Tutu, Emma Thompson, Rafa Nadal, Katarina by Islamic State terrorists. Her foundation, Nadia’s Witt and many others, and we are proud to have Initiative, received support from 2019 Swedish Lottery them working with us and helping to promote our proceeds to help rebuild her ancestral homeland in mission. This year, we’re thrilled to welcome a Sinjar, Iraq, which was systematically destroyed in new ambassador, Nadia Murad. 2014. In 2020, Dutch Lottery players made possible a €1 million grant that Nadia’s Initiative will use to help In 2018, Nadia restore schools, health centres and farms – everything Murad and the Yazidi community needs to rebuild their lives. Postcode Lotteries ambassador Dr Denis Mukwege were jointly awarded the Nobel Peace Prize for “their efforts to end the use of sexual violence as a weapon of war and armed con- flict”.

Postcode Lotteries ambas- sadors Professor Muhammad Yunus and Postcode Lotteries ambassador George Sarah Brown Clooney with Amal Clooney and at the Dutch Nice Nailantei Leng’ete at the 2019 Charity Gala in People’s Postcode Lottery Charity Gala in Amsterdam in International Postcode Lotteries ambas- Edinburgh, Scotland. March 2020. sadors Rafael Nadal and Roger Federer with Nationale Postcode Loterij ambas- sador Nicolette van Dam at the Match in Africa 6 in Cape Town, South Africa, in February 2020. Lotteries for a better world 9 Our funding philosophy: Playing for a better world

2020 was like no year we had ever experienced. The global Covid-19 pandemic disrupted daily life and the economy and slowed down progress toward achieving the UN’s Sustainable Development Goals. This year more than ever, Postcode Lottery funding, raised thanks to more than 10 millions players with 13 million subscrip- tions, was of great significance. “We do not occupy this world as the only tenants,” said Sir David Attenborough, the 2020 Postcode Hero award winner. “We share this world tive change by delivering needed with a rich community of plants and animals. They were there long before Playing for funds, made possible by the collec- we were. We have a responsibility to look after them. We have an obligation tive power of our players. a better world to look after them, for our children. I actually thank the people who buy the Our funding philosophy docu- Lottery tickets for helping us.” ment, “Playing for a better world”, Global challenges articulates our commitment to The natural world is losing spe- And around the world, a grow- using the funds raised by the cies, habitats and liveable space ing disregard for the conditions Four core players of our Lotteries to make every day. Over the past 30 years, that constitute the foundations funding areas the greatest positive impact on earth’s biodiversity, forests and of democracy – including respect Change the world. Below, we outline our healthy oceans have dwindled at for the rights of minorities and We support civil society in effect- funding philosophy, which encom- a frighteningly rapid pace, as tem- migrants, space for critical dissent, ing systemic change, which can passes our approach and sets out peratures have continued to rise. and commitment to the rule of only be achieved through longer- guidelines for all our Lotteries. law – threatens to destabilise the term investment. We do this by Now active in several different At the same time, an increase in democratic order. providing flexible funding. European countries, our Lotteries misinformation and the emergence are enablers of change, and they of social media as a dominant force Creativity apply a positive, can-do mindset have created a world in which Our commitment We invest in new and different to everything they do. Together, social trust and free, independent The Postcode Lotteries are com- approaches to addressing issues. we aim to be at the heart of posi- journalism are under pressure. mitted to supporting initiatives These may include lighthouse and that drive positive change for pilot projects designed to acceler- those with inadequate opportuni- ate change in a specific area, pro- Our vision and mission ties in life, and to creating a world ject or type of funding. in which people understand that Why How What the health of the planet is linked Collaboration to human well-being and survival. We create opportunities for We believe the We raise funds for We operate charity Now is the time for even stronger organisations to maximise their world is better off social organisa- lotteries to raise collaborative efforts and partner- impact through strategic partner- with strong social tions, increase funds for social ships within civil society and with ships. These may include affilia- organisations. awareness of their organisations and local governments, businesses and tions between charities, alliances There’s no change work and support charities, and to international organisations. between our Lotteries, and public/ without them. new initiatives. make good citizen- private partnerships. ship fun.

10 Community actively look for innovative and We recognise the importance of daring ways to solve global and grassroots initiatives and activities local challenges. We work with that benefit local communities, partners who share our values and including those of our players. dare to be disruptive in order to drive change. To us, courageous Courageous funding funding means: With the support of more than • Entering into long-term part- 13 million subscriptions every nerships with our beneficiaries month, we believe we must and trusting them to spend

In many of Germany’s federal states, children learn to grow their own vegetables with and at Ackerdemia. money where it is most needed. Our interest specifically • Daring to enable organisations to start projects that would other- focuses on: wise never get off the ground. • Climate innovation and action • Biodiversity and species • Supporting organisations protection and causes that sometimes • Equality and justice trigger resistance, are politically • Women’s rights and girls’ sensitive or generate debate in education society. A good proportion of funds raised by each Lottery supports initiatives Our focus in the country where it operates Our charitable support is based on and can be flexibly deployed to the United Nations’ 17 Sustainable respond to local challenges. In this Development Goals. They provide way, our community of players is member states with “a shared blue- connected to local causes that are print for peace and prosperity for important to them, and their funds people and the planet, now and can support a range of activities, into the future. They recognise from children’s and health-related that ending poverty and other causes to animal welfare and deprivations must go hand in hand culture and heritage projects. with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.” Hivos and Greenpeace support indigenous people and local communities in the fight against deforestation in the Amazon rainforest. Their All Eyes on the Amazon programme combines state-of-the-art-technology like satellites For the complete “Our funding philosophy: Playing for a better world” and drones with local knowledge. document, see https://www.novamedia.nl/who-we-are/vision-mission Lotteries for a better world 11 Postcode Lotteries Green Challenge 2020

As part of its mission to help make the world more sustainable, the Postcode Lottery holds an annual competition for green start- ups. With €1.1 million in prize money, the Postcode Lotteries Green Challenge is one of the biggest competitions in the field of sustainable business. Online ceremony Due to the coronavirus pandemic, the 14th edition was different than planned, with judging taking place online and the awards ceremony The 2020 international jury attended the award ceremony via a live stream. delayed by six months. For the second year in a row, the competi- Novamedia Executive Board mem- ment) and Isabella Gornall so in a special Dutch TV show, tion focused on the five Postcode ber and Dutch Charity Lotteries (managing director of Seahorse Iedereen Kan Het! (“Anyone Can Lottery countries. A total of 650 Board member), Nina Jensen Environmental Communications). Do It!”). The journalist Carrie ten entrepreneurs from Germany, (CEO of REV Ocean), Jurriaan This year, for the first time, they Napel hosted the Green Challenge Great Britain, the Netherlands, Ruys (founder and CEO of the did not announce the winner award ceremony from the Beurs Norway and Sweden submitted Land Life Company), Margriet in a packed Westergasfabriek in van Berlage in Amsterdam as part their business plans for sustainable Schreuders (head of the Dutch Amsterdam; instead, the astronaut of a show full of inspiring ideas for solutions the planet needs today. Charity Lotteries’ charities depart- and scientist André Kuipers did building a cleaner future. A jury of experts selected 25 nomi- nees from among these entries at the end of June.

By the beginning of September, it was clear that six entries would go through to the final. Enjay (Sweden), Jiva Materials (Great Britain), Made of Air (Germany), N2 Applied (Norway), Orbisk (Netherlands) and SoluBlue (Great Britain) were all assured of at least a €100,000 prize.

Televised final Francis Field, a co-founder of SoluBlue, accepted the top Runner-up Jiva Materials, represented by Jack Herring, In 2020, the international jury prize of €500,000. SoluBlue’s sustainable alternative to won €200,000 for its fully recyclable PCB boards. consisted of Boudewijn Poelmann plastic packaging can help to reduce food waste, thus (Postcode Lottery founder, tackling two enormous environmental problems. 12 Sustainable food packaging SoluBlue’s founders, CEO Ayca Dundar and CTO Francis Field, greatly impressed the jury and won the top prize of €500,000. SoluBlue uses nature to tackle two huge environmental problems: “plastic soup” and food waste. Their sustainable food packag- ing material resembles plastic but is breathable and hydrophilic, absorbing excess moisture from food and preventing mould growth. It gives food a longer shelf life and allows it to slowly dry out instead of spoiling, making it fit for a second life as a cooking ingredient or animal feed. The The 2020 prizes were awarded in the TV programme Iedereen Kan Het! presented by Carrie ten Napel, the show material is made from seaweed and featured astronaut André Kuipers, meteorologist Helga van Leur, forester Arjan Postma and science journalist Anna can be processed in a biodigester, Gimbrère. so it’s harmless to marine life. The packaging can also be composted printed circuit boards (PCBs), N2 Applied has developed a tech- at home and is as biodegradable as Recyclable Soluboard®. Eighteen billion nology that allows fertiliser to the food it contains. “Winning the circuit boards square metres of PCBs are manu- be produced locally from liquid top prize is not only going to revo- The runner-up was Jack Herring, factured every year, and the rising organic substrates, such as slurry lutionise our growth plans, but it the managing director of Jiva value of precious metals has or digestate, using air and elec- will provide further confidence to Materials, who received a cheque made efficient recycling a neces- tricity. Made of Air is a carbon- investors that our technology is for €200,000. Jiva has developed sity. Soluboard® is made of natural negative, climate-positive materi- the future,” Dundar said. a patented, competitively priced fibres that can be separated in hot als company that converts waste fully recyclable substrate for water, allowing the electronic com- biomass into high-quality thermo- ponents to be removed efficiently plastics for industrial applications. for recycling. These materials can replace fossil plastics in products. Four more sustain- able solutions More than The other four finalists each won a cash prize €100,000 for their sustainable The prizes were made available by solutions. Enjay is a cleantech the DOEN Foundation, the Dutch company specialising in energy Charity Lotteries’ fund support- recovery. Its Lepido system is the ing green, socially inclusive and first in the world to cost-effectively creative pioneers. In addition to recycle energy from restaurant the prize money, each finalist also ventilation systems. Orbisk has won a Green Challenge DeepDive, developed a simple solution that a six-month programme to help fights one of the world’s biggest them move their business forward, The six finalists for 2020, from left: Grete Sønsteby and Rune Ingels (N2 problems: food waste. Its moni- courtesy of the DOEN Foundation Applied), Olaf van der Veen (Orbisk), Jesper Wirén (Enjay), Ayca Dundar tor records the types and amounts and the start-up accelerator (SoluBlue), Allison Dring (Made of Air) and Jack Herring (Jiva Materials). of food thrown away in kitchens. Rockstart. Lotteries for a better world 13 CHAPTER 2 Germany: Deutsche Postcode Lotterie

Annemiek Sascha Maas Robert Engel Hoogenboom Deputy Managing Deputy Managing Managing Director until Director Director March 2021 14 The power of community: €33.6 million raised for a better world in 2020

Since the Deutsche Postcode Lotterie (German Postcode Lottery) started four years ago, under the motto “winning together, helping together”, its play- ers have already contribu- ted €67 million to 2,592 social and ecological pro- jects. This year donations increased by €14.1 million over last year. Thanks to the Lottery’s fl exible, fast, engaged funding, €1.4 mil- lion of that went to projects supporting victims of the pandemic.

Rising trust The German TV station RTL celebrated its 25th annual fundraising marathon for children in need. The Deutsche and monthly growth Postcode Lotterie handed over a €250,000 cheque on live TV. 30% of the Lottery’s revenue goes to charitable projects distributed players live. People take part using jointly while supporting good grew stronger in 2020, enabling it across the federal states where their postcodes and can win prizes causes. The Lottery’s presence to become an even more trustwor- Tickets per draw 2020

RhineCleanUp combines social and green engagement. Since the Deutsche Postcode Lotterie started in 2017, it has supported the project with employee Due to steady ticket sales growth, the Deutsche Postcode Lotterie raised volunteering and extensive funding. €33.6 million for charities last year. Deutsche Postcode Lotterie 15 dently without human interven- tion. Since the start of the project, white-tailed eagle and elk popula- tions have spread again, and bison have begun exploring the eastern part of the area. The local people are also benefiting from growing eco-tourism. Coronavirus crisis aid Awarded: €500,000

In 2020, providing aid quickly with a minimum of red tape wasn’t just important – for many peo- ple it was essential for survival. Together with Bundesverband der evangelischen Stadtmissionen in Deutschland, the Deutsche Postcode Lotterie helped vulner- able people who faced even greater risks in light of the coronavirus pandemic: homeless people, Stefan Schwill (left) and Ulrich Stöcker of the Rewilding Oder Delta team were delighted by the Dream Fund award. older people living in poverty and victims of domestic violence. Financial support arrived where it thy and reliable partner. Thanks Fast, flexible, and wonderfully wild natural land- was most needed: at drop-in cen- to ticket growth of 54%, revenue scape of the Oder River delta. This tres, mobile assistance vans, soup increased by 72%. In September, a engaged funding deeply committed association is kitchens and emergency shelters. milestone of 800,000 tickets in the Besides funding its beneficiar- working on turning the German- draw was reached. Sales had risen ies, the Lottery’s mission includes Polish border region into a place further to 870,000 tickets by the increasing public awareness of where nature can develop indepen- end of the year. their causes. In 2020 it demon- strated its unbureaucratic way of Germany’s greenest working especially well, flexibly and quickly funding 32 projects to social lottery support people hit by the corona- The Deutsche Postcode Lotterie is virus crisis with €1.4 million. the only nationwide social lottery that supports people and planet Below is a selection of recent – and it’s also the greenest. The charity projects. three funding areas are equality of opportunity, social cohesion and Dream Fund 2020: environmental protection. In 2020, Rewilding Oder the Lottery was able to support 887 projects with €33.6 million, of Delta e.V. which nearly €16 million went to Awarded: €1,000,000 354 green projects nationwide. Rewilding Oder Delta has set itself the task of protecting the unique Stadtmissionen provided homeless people with essential supplies. 16 Seal observation deck Awarded: €200,000

At Seehundstation Friedrichskoog, more than 140 stranded harbour and grey seals were nursed back to health before being released back into nature. Thanks in part to this work, seal numbers in the North Sea were higher in 2020 than they have been for 45 years. The Lottery funding will be used to build a new visitor deck. At seven metres high, it will provide an optimal all-round view of the seal station, so visitors can learn even more about protecting seals with- out disturbing them.

Thanks to the Lottery’s players, visitors will enjoy a better view of the seals from a new viewing platform. Greek islands. At the Moria camp Charities Board The Charities Board meets twice a year and approves the allocation Coronavirus on Lesbos, in particular, quick of funds on the basis of the Lottery management’s action was required to improve prevention in Greek recommendations. hygiene conditions. The Lotterie refugee camps responded quickly, and the Awarded: €300,000 refugees were provided with kits including hygienic and sanitary The spread of the coronavirus items. Cleanliness was improved, severely tested UNO-Flüchtlings- as was the supply of fresh water. hilfe (a UNHCR partner) in the overcrowded refugee camps on the

This year the Charities Board meeting took place in hybrid form due to coronavirus restrictions. New members on board for the first time were Sabine Leutheusser-Schnarrenberger (first from left) and Dr Christian Hof (inset). They discussed new funding projects with Lottery managing director Annemiek Hoogenboom (second from left); the chair, Prof Dr Rita Süssmuth (right), and Lottery head of charities Petra Rottmann (second from right). The hygiene situation in the refugee camps was appalling. Thanks to the The other members, Julia Kloiber, Esra Küçük, Peter Clever and Thomas support of the Deutsche Postcode Lotterie, UNHCR was able to improve it. Fischer, joined via a video call.

You can find a list of all our charities at the back of this report on page 66, or visit www.postcode-lotterie.de/projekte for descriptions in German. Deutsche Postcode Lotterie 17 Players and winners

The biggest winning group celebrating together was the September group in Lennestadt. The weather was still fine, all health guidelines were followed, and getting to meet winners in person again called for a big celebration.

Even in this extraordinary year, the Deutsche Postcode Lotterie managed to increase its ticket, player and winner numbers. Tickets in the draw reached a peak figure of 873,985. Players raised a record sum of €33.6 million for 887 charity projects all over Germany. The numbers of players and winners increased as well: the Lottery gave away 1.9 million prizes to winning ticketholders, twice as many as in 2019.

The biggest winning group in the had lucky postcodes in 2020: all history of the Deutsche Postcode three cities won the Monthly Prize Lotterie comprised 457 players for the second time. from a postal area in Alsdorf, North Rhine-Westphalia, who won The prizes €1 million in April 2020. Due to The value of prizes ranges from Covid restrictions, the good news €10 to €1.2 million. A highlight in and the cheques had to be delive- 2020 was the Lottery’s announce- red virtually, via a video stream. ment of a new prize plan that Happy in Hedeper: In May masked ambassador Kai Pflaume handed over the Berlin, Munich and Cologne also saw the Monthly Prize raised to €500,000 cheque to the Monthly Prize winner in northern Germany. 18 €1.2 million. The winning post- code now got €600,000, and the other €600,000 were shared among the winners in the sur- rounding postal area. The number of winning postcodes on Sundays was raised to 24,000. The total monthly prize package grew to €2.6 million. Overall, winners in 2020 scooped a total of €33.6 mil- lion in cash and car prizes. In 2021 the guaranteed total prize sum will be more than €44.8 million. In the media Coverage of the Lottery increased enormously, reaching over 310 million people via radio and TV, in print, and online all over Germany. In February, WDR’s Socially distanced cheque: In June ambassador Katarina Witt delivered the largest cheque ever to the Monthly Prize regional TV show Lokalzeit broad- winner in Aachen. cast a three-minute report on the Monthly Prize in Cologne dur- ing prime time. In July, an arti- Growing awareness cle about the win in Düsseldorf The Lottery’s marketing activities appeared on the front page of successfully focused on online and Express, one of the city’s main offline direct response campaigns, newspapers. Another highlight was newspaper inserts, and TV and the coverage of the RhineCleanUp radio spots. A weekly newsletter in September, with 87 reports went out to nearly 600,000 play- reaching a total of almost 11 mil- ers. The Facebook fan base grew lion people. to almost 85,000 subscribers

The biggest winning group in the history of the Deutsche Postcode Lotterie: 457 winners from Alsdorf, North Rhine-Westphalia, won €1 million in April 2020 – and got the good news in a video call. The prize plan as of December 2020. Deutsche Postcode Lotterie 19 The Lottery’s top Facebook post in 2020 was a community call by ambassador Kai Pflaume. The first episode of the new monthly video series PostcodeAktuell was hosted by Street Prize Presenter Giuliano Lenz on YouTube in May 2020.

in 2020. The top post of the sode of the monthly video series year was a community call by PostcodeAktuell was posted on ambassador Kai Pflaume, which YouTube in May 2020. It features achieved an incredible reach of exciting stories about winners and 1.2 million. And the first epi- charity projects.

The guaranteed prize sum in 2021: €44.8 million.

The win in Düsseldorf featured on the WDR’s regional TV show Lokalzeit broadcast a three-minute segment in front page of one of the city’s main February on the Monthly Prize in Cologne. newspapers, Express, in July. 20 Deutsche Postcode Lotterie ambassadors

Ambassador Toni Kroos Ambassador Kai Pflaume Ambassador Katarina Witt Toni Kroos The award- Two-time became an winning and Olympic international charming champion and ambassador TV presenter figure-skating in summer Kai Pflaume legend Katarina 2019. As a has been an Witt has been world-class ambassador an interna- footballer and since 2017. tional ambas- the founder He especially sador since the of the Toni appreciates Lottery started Kroos Foun- the unique in 2016. She dation, he concept of the works for a knows how Lottery. For range of social to combine him, social causes and she winning with engagement set up her own supporting is a matter of foundation 15 good causes. course. years ago.

“The Deutsche Postcode Lotterie and I are pursuing one “When you win with the Deutsche Postcode Lotterie, “Thanks to our players, we can support important pro- goal: doing good together!” you never win alone.” jects and thus contribute to making the world a little bit better.”

Street Prize Presenters Supporter Giuliano Lenz and Felix Uhlig Michael Patrick Kelly They deliver good news to winners all over Germany. They say it feels like the Since the end of 2019, the musician and peace activist Michael Patrick Kelly has best job in the world, working for an organisation where both the players and been a supporter of the Deutsche Postcode Lotterie. With his #PeaceBell project, the projects win. the 43-year-old campaigns against war all over the world.

Deutsche Postcode Lotterie 21 CHAPTER 3 Great Britain: People’s Postcode Lottery

Annemiek Clara Govier Lorna Menzies Robert Letham Hoogenboom Managing Director Managing Director Managing Director Country Director until December 2020

22 Together for good causes

Charities and good causes across Britain and beyond are A fl exible funding model meant £10 million of funding was winning, thanks to players of People’s Postcode Lottery. the smaller, local charities sup- announced to further support Fifteen years on from its launch in Britain, millions of ported were able to redirect the charities during the pandemic. funding they received to meet a This includes the new £3 mil- players of People’s Postcode Lottery have now raised a growing need and continue their lion Postcode Recovery Fund for total of over £600 million, funding more than 8,500 good vital services. organisations in Britain, allowing causes – both big and small. them to respond in a way that con- tinues to protect their services and In 2020, players raised the communities they support, but over £155 million – that is adapting to different operating cir- £17 million more than in 2019. cumstances created by Covid. This support is helping to trans- form lives and communities around the world. How the Postcode Lottery works Funding for recovery Players sign up with their post- 2020 was a challenging year dur- code and pay £10 a month. They ing which the charity sector faced are automatically entered into 20 signifi cant pressures and increased monthly draws and winning post- demand. Despite this, many codes are announced every day of charities adapted and innovated in the month. response to the Covid outbreak, helping people and communities With players’ support, Greenhouse Sports turned its community and sports at a time when it was most needed. training centre in Paddington, London, into a food bank distribution centre during Britain’s lockdown. Funds raised by players support a variety of charities and good causes.

People’s Postcode Lottery 23 Making a difference

Thanks to almost four mil- lion people across Britain who play People’s Postcode Lottery, a total of over £155 million was raised in 2020. This money is ben- efitting charitable organisa- tions and good causes and making a real difference to lives and communities in Britain and beyond. It has never been more needed.

Supporting charities and communities through Covid-19 An additional £10 million in fund- The Wildlife Trusts say peatland can play a vital role in reducing carbon emissions. ing was announced for charities impacted by the pandemic. This communities during the crisis This much-needed funding will tional inequalities, homelessness, includes the £3 million Postcode could apply for between £500,000 help address issues highlighted or domestic violence, health and Recovery Fund, to which British and £1 million. worsened as a result of the ongo- well-being, poverty, social exclu- charities helping people and local ing pandemic, including educa- sion and isolation.

Thanks to players, thousands of good causes like Marine Conservation The Silver Line provides information, advice and friendship to older people. Society, which receives funding from Postcode Planet Trust, make a difference. 24 Tackling isolation Fighting and loneliness climate change Loneliness can affect anyone, People’s Postcode Lottery is com- regardless of age, according to mitted to climate action and in People’s Postcode Lottery research. November 2020 launched the Compiled pre-lockdown in Britain, Postcode Climate Challenge. This the data shows how loneliness and £24 million initiative, made pos- social isolation impacts different sible by player funding, will sup- generations and identifies a reluc- port 12 charities’ planet-saving tance to speak out. projects – from rewetting peatland to lock in vast amounts of carbon Eight in ten over-75-year-olds who to conserving habitats and protect- are lonely never tell anyone about ing rural communities from the it. Nearly two-thirds of 16-to- impacts of climate change. 24-year-olds feel lonely at least once a week, with many embar- Among the charities awarded rassed to talk about it. Challenge funding are Fauna & Magic Breakfast provides healthy school breakfasts to children at risk of Flora International, Friends of the hunger. Player-supported helplines Earth, Greenpeace, The Wildlife Childline and The Silver Line both Trusts, WaterAid and WWF-UK. reported a surge in demand dur- But with the support of play- Essential support for ing the pandemic. Their founder, Fuelling school ers, children’s food charity Magic Dame Esther Rantzen, urged peo- Breakfast is changing that by pro- social enterprises ple of all ages to come together to kids’ learning viding free, nutritious breakfasts Many social-minded organisations combat loneliness. NSPCC, which According to Magic Breakfast, as to thousands of kids facing food and the communities they serve runs Childline, and The Silver Line many as 1.8 million UK school- poverty. From bagels in the play- are facing an uncertain future due receive funding from Postcode children are at risk of hunger in ground to cereal in the classroom, to the pandemic. Children Trust and Postcode the morning. A hungry child finds the charity is feeding over 48,000 Support Trust respectively. it hard to concentrate in class and children through its 480 partner In July 2020, finance provider and so loses out on education. schools across the country, ensur- player-supported charity Social ing children are ready to learn each Investment Scotland (SIS) stepped day. Magic Breakfast receives fund- in, launching a new support ini- ing from Postcode Children Trust. tiative for Scotland’s social enter- prises. Ambitions for Recovery will With school closures, help for help the leaders of 20 social busi- children facing morning hun- nesses build back their organisa- ger has been needed more than tions post-pandemic and plan for ever. Magic Breakfast’s Keeping future growth. SIS receives funding Breakfast Going emergency cam- from Postcode Innovation Trust. paign, supported by player fund- ing, has continued to provide Through the programme’s coach- food to those children who would ing, mentoring and advice, the normally receive a free breakfast hope is that supported organisa- at school. Home deliveries and tions will scale up their activities take-home food packs meant that and in turn grow the positive children did not go hungry during impact they have in communities. closures and over the holidays.

Social Investment Scotland’s Ambitions for Recovery programme aims to help You can find a list of our supported charities at the back of social enterprises build back and grow after the pandemic. this report on page 68 and at www.postcodelottery.co.uk. People’s Postcode Lottery 25 Postcode Hero award Major boost Marcus Rashford MBE, the 23-year-old English international footballer for charity funding and anti-poverty campaigner, was named this year’s Postcode Hero and presented with a £250,000 cheque for two charities working to end child In July 2020, after years of consultation, debate and collaboration, the hunger in the UK. The Trussell Trust and FareShare charities will each UK Government increased the annual sales limit for charity lotteries receive £125,000, awarded from the Postcode Innovation Trust. to £50 million, replacing the outdated £10 million limit in place since 2005.

The change in the law was backed by parliamentarians across the politi- cal spectrum and welcomed by many charities and charity leaders across the country. The increase means charity lotteries can raise even more for good causes while reducing bureaucracy.

Dame Ellen MacArthur, founder Nigel Huddleston MP, Minister of the Ellen MacArthur Cancer for Sport, Tourism and Heritage, Trust and the Ellen MacArthur welcomed the new charity lottery Foundation. limits. “I have seen first-hand the real dif- “This change will mean more money ference funding raised by players of is raised for deserving charities, People’s Postcode Lottery can make. and that help and support can reach “I want to thank the players of People’s Postcode Lottery for making this I am pleased that these changes will those who need it.” award possible. The most important thing to me is the difference these funds allow more money to reach good will make to families that, for whatever reason or circumstance, are strug- causes and increase the difference gling to feed their children.” they make to people and society.” New committee to support our mission People’s Postcode Lottery appointed People’s Postcode Lottery former country Baroness Nosheena Mobarik and consult- a new Charity Advisory Committee to director and founding member Annemiek ant and investor Dave Lucas, who all bring safeguard and advance its mission, Hoogenboom is joined on the committee decades of experience from a wide range by health and education campaigner Sarah of sectors. as well as help grow the impact of Brown, veteran broadcaster and journalist the funds raised thanks to players. Allan Little, politician and life peer

26 Funding local communities Thousands of organisations working in postcodes across Great Britain have benefitted from the support of People’s Postcode Lottery players. From championing inclusion and providing new sports equipment to protecting local heritage and tackling poverty, every project makes a real difference to the lives of people and communities across the country. In 2020, over £10 million was generated for hundreds of smaller, local good causes – around £2 million more than in the previous year.

sette recordings from the 1996 FiLiA International Conference on £19,718 Violence, Abuse and Women’s Funding awarded from People’s Citizenship. The project will Women’s rights charity FiLiA builds sisterhood and solidarity among women Postcode Trust include events and webinars and amplifies their voices. enabling today’s women to ana- FiLiA works to defend women’s lyse them and learn from female their own showcase film which human rights and amplify the leaders of the past. FiLiA hopes Positive21 can be used to further their music voices of women who are less this will contribute towards £10,160 career. The funded project helps heard or silenced. This fund- creating a more just society for all. Funding awarded from Postcode over 100 people to participate in ing will digitise the lost cas- Neighbourhood Trust high-quality arts activities. Positive21 provides support to gay and bisexual men living with HIV. In response to the increased pressure on the mental well-being of its service users who are coming to terms with a positive diagno- sis, Positive21 received funding to help deliver its much-needed support. Pianodrome CIC £2,000 Funding awarded from Postcode Community Trust

Pianodrome is an upcycled mobile performance space for everyone regardless of age, gender, social status, race or ability. Its live music sessions give young musicians the Pianodrome is a one-of-a-kind art- Positive21 provides peer support for HIV-positive gay and bisexual men of opportunity to perform in front work and performance space made all ages who are facing the challenges of HIV. of live audiences as well as create entirely from disused pianos. People’s Postcode Lottery 27 Players and winners

Almost four million people across Britain are rais- ing vital funds by playing People’s Postcode Lottery. And every day, people are celebrating their Postcode Lottery wins.

In 2020, 82% of players won and a total of over £193 million in prize money was paid out to win- ners in postcodes across England, Scotland and Wales. Prizes usually range from £10 to £30,000, up In the Outer Hebrides, Scotland, 101 residents shared a £3 million prize. to a share of the monthly £3 mil- lion Postcode Millions prize. The ever Postcode Millions prize was a communities across the country. maximum possible ticket prize is £3 million win special addition to the December 10% of estimated draw proceeds. for islanders prize plan. Those with tickets in Watched by millions, the platform In January’s Postcode Millions the full winning postcode won will help us reach new audiences Covid restrictions meant ambassa- draw, the Hebridean communi- £476,571 each. and potential players, resulting dors were not knocking on doors ties of North Uist and Berneray in even more funding for good or ringing bells as much as usual shared £3 million. A total of 101 December’s Postcode Millions causes. but delivered the good news online islanders won. Two neighbours draw was held on behalf of to players everywhere. received £193,055 each after theirs Postcode Active Trust. was revealed as the full winning Additionally, for every day in postcode, while the remaining December’s draws, one winning 99 residents won between £21,425 postcode was announced and each and £64,275. January’s Postcode ticket in it won £50,000. Millions draw was held on behalf of Postcode Animal Trust. What players make possible Bumper wins In March, People’s Postcode in December Lottery was unveiled as the spon- December was the single biggest sor of ITV’s prime-time soap opera prize month in People’s Postcode Emmerdale. Through this high-pro- Lottery history, with £22 million file three-year partnership, People’s being won throughout the month. Postcode Lottery will share all the £4.1 million was shared among great charity work that players’ People’s Postcode Lottery ambassa- 170 people in Hungerford’s RG7 support makes possible, while rais- Player Alison was one of December’s dor Judie McCourt. 7 postcode sector – the largest ing awareness of charities’ work in lucky #50KADAY winners. 28 Sponsorship of ITV’s popular soap Emmerdale helps People’s Postcode Neighbours in Scone, Scotland, won £30,000 each. Lottery take its mission to millions of viewers. People’s Postcode Lottery ambassadors

Jeff Brazier “The past months have highlighted the importance of charities and their services to those who rely on them and the communities they benefit. Charities have innovated and adapted to ensure they keep reaching those in need throughout the pandemic. Together, our incredible players, the thousands of chari- ties they support, and the dedicated Postcode Danyl Johnson Lottery team have continued to make so much “We might not have been knocking on doors and ringing bells, but that did possible. Together we really do make a differ- not stop us from delivering good news to millions of players across the coun- ence and it is inspiring to see.” try! It has been just as special to see our winners’ reactions on video calls, but I cannot wait to be able to celebrate their successes in person again.”

Matt Johnson Judie McCourt Fiona Phillips “Many charitable organisations have had to do more “Over £155 million was raised for good causes this “Players of People’s Postcode Lottery have been helping with less as a result of the Covid outbreak. So the tens year. For the first time in a single year, more than transform lives and communities in Britain and beyond of millions in funding players raise each year has never £10 million went to smaller, local community organi- for 15 years. In 2020 we saw the total amount raised been more needed than it is now.” sations, making a massive difference in every region for good causes reach over £600 million.” across Britain.” People’s Postcode Lottery 29 CHAPTER 4 Norway: Norsk Postkodelotteri

Anders Årbrandt Eva Struving Managing Director Managing Director

30 Raising funds for charities in Norway The Norsk Postkodelotteri (Norwegian Postcode Lottery) WWF Verdens naturfond is the youngest in the family of Postcode Lotteries. Awarded: NOK 37,207,686 in total over 2018-2020 Since it started in August 2018, it has contributed NOK 74,415,372 to two charitable organisations. The Lottery is becoming better and better known in Norway and we keep on explaining how the Postcode Lottery works: you play to win together with your neighbours and support charities at the same time. To highlight the importance of our players’ contribution to civil society, we broadcast TV spots showing our winners as well as our support of WWF Verdens naturfond and SOS-barnebyer.

WWF fi ghts on behalf of nature and the environment around the world. Its goals are to protect natural diversity and promote sustainable use of the planet’s resources. WWF attaches great importance to fi nding solutions to one of our biggest challenges: climate change. SOS-barnebyer Awarded: NOK 37,207,686 in total over 2018–2020 SOS-barnebyer is one of the world’s largest humanitar- With Lottery ticket sales increasing steadily over the past two years, contri- ian organisations butions to charity have risen too. Without knowing the amounts in advance, dedicated to helping SOS-barnebyer general secretary Sissel Aarak and WWF Verdens naturfond children. It cooper- CEO Karoline Andaur were elated to each receive a cheque for NOK 16.22 ates with, supports million in an online handover. The Lottery’s annual donation was the fi fth in and infl uences com- a row for the organisations. munities, organisa- tions and authori- their predefi ned fi elds of work. ties to help children Our benefi ciaries The Lottery’s permit limits annual get the good care The Norsk Postkodelotteri pro- turnover to NOK 300 million, so they deserve, go to vides funding to two charities a maximum of 125,000 subscrip- school and have working in the areas of children’s tions are available each month. homes and families. rights, social welfare, the envi- After deduction of the prize ronment and human health. The money, 50% of the proceeds go to contributions are unearmarked, to our benefi ciaries, SOS-barnebyer be used at the benefi ciaries’ discre- and WWF Verdens naturfond. tion, as long as they act within Norsk Postkodelotteri 31 Players and winners

As of December 2020, the Norsk Postkodelotteri has 90,742 players, taking part with a total of 104,940 tick- ets via monthly subscriptions. Since the Lottery’s start in 2018, more than 57,319 people have won prizes. The Lottery has generated NOK 74,415,372 for charities so far.

Postkodegevinst, in which How to play NOK 1 million is paid out A player’s ticket number is based to the winning postcode and on their postal code. If you win, NOK 250,000 to the postnumber. you win together with your Of course, there are also weekly neighbours, as in other Postcode prizes. Each week during 2020, Lotteries. Players pay NOK 200 players in one postcode shared monthly by debit card, direct debit NOK 250,000 and those in the or bank transfer to take part in postnumber shared another each monthly draw. Only paid-for NOK 100,000. Before Covid ticket numbers are entered in the some prizes were brought to the draws, so all prizes are guaranteed winners’ doorsteps by our celeb- to be won in every draw. rity ambassadors. After March, we surprised our winners online Plenty of prizes instead – a new experience, but Many players have already with the same happy winners Last January Tom video-called one of our Kjempe winners. She won celebrated winning the monthly and joy. As of December 2020, NOK 2 million and was overjoyed by the call and the wonderful news. the Norsk Postkodelotteri had 90,742 players, taking part with a total of 104,940 tickets via monthly subscriptions. Since the Lottery’s start in 2018, 57,319 people have won prizes. The Lottery has generated more than NOK 57 million for charities so far. New players Players can join in different ways. They may notice one of our marketing campaigns, speak to a member of our field marketing team, see us on TV, or read an article about our winners or ben- eficiaries. Or they might interact with the Lottery on social media. Players can also join by contacting In February 2020, ambassador Jorun Stiansen travelled to Stavanger to deliver the good news to players in the win- our customer service department. ning postal area and postcode. It turned out to be her last trip to visit winners because of the Covid-19 pandemic. 32 Norsk Postkodelotteri ambassadors

Jorun Stiansen Our ambassador Jorun Stiansen is a successful singer and performer in Tom and Jorun went to Heimdal in January 2020 to visit lucky winners of the Kjempegevinst. Our ambassadors got Norway. She rose to fame as the win- to surprise plenty of people with big cheques. ner of Idol in 2005. “The Norsk Postkodelotteri’s contribu- tion to organisations like WWF Verdens naturfond and SOS-barnebyer really makes a big difference. Each ticket means something for people and the environment, and that means you can win with a good consience. I’m incredibly proud to be part of this unique lottery.”

Tom Stiansen In 2019 we welcomed former Alpine skiing world champion Tom Stiansen as our ambassador. Tom hosts the popular reality TV show 71° nord. We use a range of media channels to encourage people to play the Norsk Postkodelotteri. Last year we had some “The Postcode Lottery is such a great idea. It is successful everywhere, and I great news to share: the doubling of the Kjempegevinst prize pot. The amount divided among the lucky winners rose am proud to contribute to its mission.” to NOK 20 million. Norsk Postkodelotteri 33 CHAPTER 5 Sweden: Svenska Postkodlotteriet

Anders Årbrandt Eva Struving Managing Director Managing Director

34 Charities always win The Svenska Postkodlotteriet (Swedish Postcode Lottery) con- tributed SEK 1.04 billion to 58 charitable organisa- tions in 2020. Thanks to its many loyal players, the Svenska Postkodlotteriet is now Sweden’s largest private contributor to the non-profit sector, having donated more than SEK 12.4 billion since the Lottery started in 2005. WWF’s Dream Project to restore the health of the Baltic Sea will enable the organisation to make its largest ever investment there. Unearmarked SEK 70.4 million funds give charities in extra support flexibility Many non-profit organisations have had to make essential We provide long-term unrestricted changes in light of new restrictions support to organisations work- at the same time as the need of ing in the areas of nature and the their target groups has increased. environment, health and medical To help support civil society at research, development aid, educa- this challenging time, the Svenska tion, and support for people in Postkodlotteriet distributed a vulnerable situations or affected special Covid fund totalling SEK by disaster. The majority of our 70.4 million to its beneficiaries contributions are unearmarked, to in October. Each organisation be used at the organisations’ dis- received an extra donation equat- cretion, as long as they act within ing to 10 per cent of its 2019 their predefined fields of work. annual grant. The coronavirus pandemic has forced beneficiaries to make rapid adjustments and reprioritise their A new beneficiary efforts, clearly showing how valu- In 2020 one organisation, Clowns The contribution of SEK 1,04 billion to charity organisations was presented able it is to have flexible, unear- Without Borders Sweden, was wel- at a digital gala in March 2021. Communications before and under the gala marked funds. comed as a new beneficiary of the had a fantastic reach in both traditional and social media. Svenska Postkodlotteriet. Clowns Svenska Postkodlotteriet 35 Through its Dream Project, Keeping Dictators Awake at Night, Civil Rights Defenders will demand culpability for those who have committed crimes against civilian populations and defenders of human rights.

Without Borders’ mission is to offer joy and laughter to alleviate Civil Rights the suffering of people, especially Defenders: Keeping children, living in places affected by crisis, including refugee camps, Dictators Awake conflict zones and locales facing at Night emergency situations. Professional We live in a troubled time when entertainers volunteer their time to respect for democracy and human perform, lead workshops and share rights is not only being challenged laughter with children and their but also diminished. In parts of communities. the world, serious abuses are com- mitted against civilians, not least Support against defenders of human rights. The impunity granted to those for Dream Projects responsible can be total. Under In addition to receiving unear- Swedish law, crimes committed in marked support, beneficiaries other countries can be investigated can apply for extra financing for by Swedish authorities and perpe- specific projects from the annual trators can be held accountable. Dream Fund. The ambition is to So-called universal jurisdiction inspire charities to develop and makes it possible to report high- acquire new knowledge in areas profile cases in which dictators where extra support is currently and high-level regime representa- needed. tives have committed crimes. With this SEK 16.7 million Dream A total of SEK 100.9 million was Project, Civil Rights Defenders will In Myanmar, Clowns Without Borders works with the persecuted Rohingya awarded to six Dream Projects in be able to demand culpability from minority, who are denied their human rights and exposed to violence and March 2020. Three are described those who have committed crimes oppression daily. Through performances and playful workshops, the group here. against defenders of human rights gives children a break from their worries, allowing them to find new energy, so that no one can do so with create positive memories and regain hope for the future. impunity. 36 WWF: Restoring the vitality of the Baltic Sea The Baltic Sea is sick. In a gloomy trend for biodiversity, nearly 1 million of the world’s species are in danger of becoming extinct if nothing is done. Through its Dream Project, WWF will be able to make its largest Baltic Sea investment ever. With project financing of SEK 27.8 million, WWF will take action to restore the Baltic Sea’s fantastic underwa- ter worlds so that they can once again abound with life. The project is expected to reduce eutrophica- tion and increase biodiversity in three selected geographical areas. The good functioning of ecosys- tems is a prerequisite for viable coastal, marine and archipelago environments for animals, plants and people. The Dr Denis Mukwege Foundation receives project support from the Svenska Postkodstiftelsen to improve the liveli- hoods of women in the Democratic Republic of Congo. Mind: Mental well- Postkodstiftelsen being, regardless Unlike other Lottery beneficiar- ies, the Postkodstiftelsen (Swedish of generation Postcode Foundation) is not the Mental illness is more common final recipient of the funding it among the elderly than among receives. Its mission is to support young people today, and suicide domestic and international pro- rates are higher in over-65s than jects that tackle social challenges in any other age group. With this and contribute to lasting positive project, Mind aims to raise aware- change, alter norms through art ness of depression as the public and culture, promote children’s health problem people don’t talk rights, and use sport as a tool for about. A grant of SEK 9.7 million social change. In 2020 the Swedish will enable Mind to disseminate Postcode Foundation provided information aimed at elderly support to 88 new projects, 26 of people. It will do using mapping, which were directly linked to the needs analysis, meeting places for ongoing coronavirus pandemic the elderly, and value-creating sto- and received aid part of the foun- rytelling, in partnership with local dation’s pandemic response initia- seniors’ organisations around the tive. country. The rate of mental illness is higher among the elderly than the young. Through its Dream Project, Mind will raise awareness of depression as the You can find a list of all our charities at the back of this report on page 69, public health problem people don’t talk about. or visit www.postkodlotteriet.se for descriptions in Swedish. Svenska Postkodlotteriet 37 Our players

The Svenska Postkod- lotteriet, the largest charity lottery in Sweden, has entertained people and fulfilled their dreams for 15 years. By December 2020, 973.140 players were taking part, with over 1.7 million tickets bought by monthly subscription. Since the Lottery started in 2005, more than 1,300 people have become Postcode Lottery millionaires – 93 of them in 2020. The In Ängelholm, 71 Grannyra winners shared SEK 105 million, with 28 of them becoming millionaires. Due to Covid- Svenska Postkodlotteriet 19, it was the first Grannyra ever to take place not in the town square but in a studio. has generated more than SEK 12.4 billion for chari- How it works the draws in each month paid for. New players ties so far. Winners are announced daily, and Every month, nearly 1 million since each ticket number is based New players are recruited through Swedes participate in the Svenska on the player’s postcode, winners a mix of marketing activities. TV Postkodlotteriet. Players pay are usually neighbours. shows featuring segments on our monthly and are entered in all winners and beneficiaries attract

In the last draw of the year, the largest-ever Grannyra prize pot of In October, the second Grannyra of the year saw a historic premiere: the cel- SEK 257 million was shared by 197 neighbours. The town of Lidköping now ebration took place in the form of a virtual reality production. Of 106 neigh- has 33 new millionaires. bours in Simrishamn sharing SEK 114 million, 30 are now millionaires. 38 Golden envelopes were delivered all over Sweden, in places such as Järpen, where our TV presenters Kicken and Putte Nelsson honoured winners at a local square. attention for the Lottery. We also chances of winning adds value for tions, all Grannyras in 2020 were interact with the public on social Prizes players and motivates them to con- celebrated online. In October, media. The more tickets we sell, In 2020, SEK 1.4 billion – 40% of tinue to subscribe. Generous cash the second Grannyra of the year the more funds are available for Lottery revenues – was awarded amounts were handed out every was a historic premiere, taking our charities. back to players in the form of week in 2020. Numerous winners place in the form of a virtual prizes. Offering many and varied were also able to choose prizes reality production. The stage in from a selection of sustainable the studio was transformed into products. a rooftop overlooking the town of Simrishamn. Various locations and landmarks were highlighted A historic Grannyra in the programme to create a local The Grannyra is the Svenska feeling. The Postcode Lottery was Postkodlotteriet’s grand prize. the first organisation in Sweden In 2020, the pot for the three to stage a TV broadcast of this Grannyras totalled SEK 476 mil- kind. Presenters Rickard Sjöberg lion, making it the largest ever. and Magdalena Forsberg met the In 2020, 374 players shared the winners in video calls, surprising Grannyra winnings, and 91 of them with prize cheques drawn them became millionaires. from golden envelopes. There were Winners and their neighbours are wonderful victory cheers, happy usually invited to a big celebration tears, and many virtual hugs. The in their local square featuring Grannyras were broadcast on TV4 In early 2020 we enjoyed meeting our winners in their home towns to hand performances and other enter- during prime time on Fridays. out golden envelopes, as at this event in Bålsta. tainment. Due to the Covid-19 pandemic and the resulting restric- Svenska Postkodlotteriet 39 by winners in the same postal area. This year the programme was recorded in a studio without an audience and all elements were digitally recorded. Media coverage Our prizes and winners attract media coverage several times a week all over Sweden in the national and local media. Our ben- eficiaries’ work, made possible by our players’ contributions, often features in articles as well. Social media The Svenska Postkodlotteriet has a strong social media presence and meets players and the wider public on Facebook, Instagram and YouTube. With over 217,700 followers, the Lottery’s Facebook page gives players a simple way to connect and interact. Our benefi- ciaries use the hashtag #postkodef- In October, Eric Forsyth answered the questions correctly and won SEK 1 million on Postkodmiljonären. Eric is the fekten on social media when they 13th contestant to win SEK 1 million and the show’s youngest winner ever.

Postkodmiljonären (“The Postcode TV shows Millionaire”) remained one of Our two shows on TV4, one of Sweden’s most popular TV shows Sweden’s main channels, serve as in 2020. About 750,000 people, an important branding channel a 29,3% viewer share on average, for the Lottery. The linear formats watched the quiz every Friday entertain viewers while keeping and Saturday. “Ask the Stars” was the brand top of mind, result- created to replace the lifeline “Ask ing in increased ticket sales and the Audience”, since it wasn’t pos- decreased player drop-off. sible to have a studio audience during the pandemic. Every week during the year, one of two programmes is In Drömpyramiden (“Pyramid broadcast: Postkodmiljonären of Dreams”), a two-player team or Drömpyramiden. Both are answers questions to climb a pyra- hosted by Rickard Sjöberg. Each mid of shipping containers that episode contains clips of the contain their dream prizes up to a Lottery´s weekly winners being total value of SEK 1 million. The surprised with golden envelopes, show aired Friday and Saturday for as well as segments featuring our five weeks in May and five weeks Tzehaitu and Emil from Märsta each received a SEK 100,000 cheque – at a beneficiaries. in late autumn and was linked to 1.5-metre distance, in line with coronavirus measures – from TV presenter the Drömcontainer prizes shared Daniel Paris. 40 post about projects funded by the pandemic, with a clear shift from Lottery. This makes it easy for us physical gambling to online gam- to interact with their followers on bling taking place. The market for social media and strengthens the lottery tickets – a low-risk product Postcode Lottery brand. – sold online also grew, benefiting the Svenska Postkodlotteriet.

The Swedish Advocacy work carried out in 2020 gambling market in resulted in temporary restrictions being imposed only on online 2020 gambling and not the whole mar- The Svenska Postkodlotteriet was ket, as had initially been proposed. granted a licence by the Swedish A recently completed gambling Gambling Authority for the period market inquiry suggests that char- 1 January 2020 to 31 December ity lotteries should no longer suf- 2024. Throughout the year, the fer from sales restrictions imposed Gambling Authority supervised under the new gambling law. The the Lottery and carried out checks Svenska Postkodlotteriet is work- on the organisation, including a ing with other charity lotteries and review of our draw protocols for its beneficiaries on these matters. compliance with the gambling law. All checks were passed. These winners played with three tickets and won a fantastic SEK 74,742 in The Swedish gambling market was the Street Prize. To top it off, our ambassador Kicken presented them with a heavily affected by the coronavirus brand-new Volvo. Svenska Postkodlotteriet ambassadors The Svenska Postkodlotteriet has a strong team of ambassadors. They are the well-known public faces of the Lottery, meeting our winners every week to hand out golden envelopes and hosting our TV shows.

Magdalena Forsberg Sandra Dahlberg Putte Nelsson Rickard Sjöberg Christian “Kicken” Jesper Blomqvist Daniel Paris TV presenter and TV presenter, artist TV presenter, artist Host of Lundqvist TV presenter and TV presenter, radio Olympic medallist in and singer and choir leader Postkodmiljonären TV presenter, per- former professional host and influencer biathlon “To be the one hand- “I feel truly blessed, and Drömpyramiden former and drummer footballer “I remember watching “I really know what a ing out life-changing having the greatest “It’s an enormous priv- “I really enjoy surpris- “It gives me great the Postcode shows difference the money prizes to our winners job, handing out prizes ilege to host as many ing happy winners pleasure every time I as a child and loving can make, for the win- makes me feel like and meeting winners interesting and fun all over Sweden. It’s see, read and under- every second of it. I ners but also for all the Santa Claus. I feel all over Sweden every shows as I do when I a pleasing job, and it stand how much love what I do at the organisations that get privileged to be able week. I enjoy every go to work. And at the makes me feel like a money the Lottery is Lottery. I feel like I’m to share part of the net to do this on a daily trip. Being a part of same time being able winner too.” able to give every year changing people’s lives proceeds.” basis.” something as great as to contribute to organi- to its beneficiaries.” and the world for the the Postcode Lottery sations that really better.” makes me very proud.” change the world for the better!” Svenska Postkodlotteriet 41 CHAPTER 6 The Netherlands: Nationale Goede Doelen Loterijen

Daan Peters Dorine Manson Lennaert Kuijpers Managing Director Managing Director Managing Director 42 Charities always win Since it began 31 years ago, the Nationale Postcode Loterij (Dutch Postcode Lottery) has contributed about €6.6 billion to charities dedicated to helping the planet and its people. It now supports 121 charities around the world and plays a pioneering role in the quest for a fair, enterprising, green and responsible world. The Lottery recruits players, raises funds and allocates them to chari- ties, all under one umbrella. This unity inspires trust and is one of the reasons for the Lottery’s success in the Netherlands. Reliable information makes people less vulnerable, especially in times of crisis. Bangladesh’s BNNRC, a partner of Free Press Unlimited, is keeping Our permit stipulates that 40% of One such organisation was the nearly 7 million people in remote areas informed about Covid-19. our revenues be donated to charity. Red Cross. The additional fund- The Lottery conducts 14 draws a ing enabled it to help people who and social cohesion. We fund year and distributes a percentage needed food and shelter, medical Institutional support organisations working on behalf of the proceeds among its benefi - help or legal aid. Another, the food The Nationale Postcode Loterij of the planet and its people, both ciaries. Since the Lottery’s incep- banks organisation Voedselbanken provides long-term institutional in the Netherlands and abroad. In tion, our income has grown every Nederland, was able to set up a support to organisations working 2020, approximately 32% of our year. In 2020, we raised a record disaster fund that local food banks in the areas of poverty alleviation, contributions went to causes in €771 million, representing a total could call on to guarantee the con- human rights, nature conserva- the Planet category and the rest to contribution to charity of almost tinuity of their services. tion, environmental protection, People. The Supervisory Board of €347 million. This funding sup- Holding Nationale Goede Doelen ported 121 organisations. Of the Loterijen NV, the holding company grants awarded, 16 were one-off of the three Dutch Charity donations and seven were extra Lotteries, decides how funds will contributions to long-term benefi - be allocated and admits new ben- ciaries. efi ciary organisations. 2020 will undoubtedly go down in the books as a particularly diffi cult Five-year contracts year for many charities, which had The Nationale Postcode Loterij to make an extra effort to counter has contractual relationships with the direct impact of Covid-19 on its benefi ciaries. The annual dona- their work. The support of the tions they receive depend on the Nationale Postcode Loterij helped Lottery’s proceeds each year. Five- them to be decisive and fl exible. year contracts are in place with The Lottery also provided extra benefi ciaries added since 1994. support to seven of its charities More than 19,000 Humanitas volunteers are available all year round for peo- During a benefi ciary’s last year over the course of the year. ple who need support. For example, every week Jamie visits Leny, who has under contract, the Lottery evalu- often lacked company since her husband died. ates the results the organisation Nationale Postcode Loterij 43 tions causing a patient’s antibiotic farmers and other entrepreneurs resistance with one quick test. make the transition, and actively It can also detect diseases such amass and exchange knowledge as Covid-19. In this project, the about how it is taking place in KNCV Tuberculosis Foundation practice. will demonstrate the application of MinION in the Netherlands, Tanzania, Vietnam and Kyrgyzstan. One-off and extra The experiences and results will contributions be recorded and used to develop In 2020, we had the financial international guidelines so that latitude to give no fewer than MinION’s use can be scaled up 16 organisations special one-off globally to significantly reduce suf- grants to help them make an even fering and death from infectious bigger difference, in addition to diseases. providing seven current benefi- ciaries with extra grants. In the Bardarash refugee camp in Iraq, UNHCR provides water taps and Rotterdam gaat de teaches children about the importance of washing their hands to prevent the Recipients of one-off contribu- spread of Covid-19. boer op (Rotterdam tions included Nadia’s Initiative, an organisation that stands up has achieved for the planet and year to fulfil a cherished dream. on the road) for the rights of women who are its people thanks to the Lottery’s By supporting Dream Fund pro- In this Dream Fund project, con- victims of sexual violence. With contribution. A criterion for initial jects, the Lottery aims to enable servationists, farmers, funders the Lottery’s donation, Nobel and ongoing support is that an major changes for people and and others are working together Prize winner Nadia Mourad and organisation receives a substan- the planet, inside and outside to move toward a food supply her organisation can start help- tial proportion of its income from the Netherlands. In 2020, we chain that takes the interests of ing Yazidis in Iraq rebuild their sources other than the Lottery. selected two Dream Fund projects, nature, farmers and consumers community. The international aid described below. into account. Under the leadership organisation works on behalf of of Natuurmonumenten, various survivors of genocide and sexual Dream Fund stakeholders and initiatives are violence. The Lottery grant will A Dream Fund grant enables a Nooit meer een working together to involve as help to rebuild Sinjar, a town charity or group of charities to pandemie (No more many consumers as possible. destroyed by Islamic State, so that carry out a project that has the They are acting to increase sales 300,000 people living in refugee potential to make big differ- pandemics) of affordable sustainable products, camps in the region can return ence. We established the fund in The MinION tool uses innovative develop cooperative farms and home safely. 2009 with the aim of enabling gene technology to identify all food forests consumers can invest one or more beneficiaries each the infectious diseases and muta- in, build a fund to help Rotterdam The Lottery also gave extra fund- ing to beneficiaries including Doctors of the World, which pro- vides medical care to vulnerable groups such as undocumented migrants and the homeless. The Lottery’s contribution will allow the organisation to provide more immediate assistance in large cities, using mobile care units, for example. Such help is much needed during the pandemic. The Wildlife Justice Commission fights international The investigative collective Bellingcat investigated if Theirworld also received an extra animal trafficking. Its mapping of orangutan trade Russia’s security service FSB was behind the poisoning of grant for its work in the pandemic. routes is helping to keep young apes safe. opposition leader Alexei Navalny. In partnership with UNHCR and 44 UNICEF, it enabled 20,000 chil- dren in refugee camps in Greece to Hubhomes: continue their education. A forever family

The below projects also received for foster children Every year, 23,000 children in the extra or one-off grants in 2020. Netherlands are placed in foster care. Unfortunately, there are too All Eyes few foster families available, and they are heavily burdened. With on the Amazon an extra contribution from the Hivos and Greenpeace are work- Lottery, Stichting Kinderpostzegels ing on an innovative approach to Nederland is creating networks combating deforestation in the that foster families can fall back Amazon. A coalition of human on. They will be able to come rights and conservation organisa- together at Hubhomes houses for tions is supporting indigenous support, education and contact, in people in their struggle to pre- the hope that fewer families will The African farmer Patricia Mukamparirwa receives support from the One serve this vital ecosystem. Recent drop out and the rehoming of chil- Acre Fund. “Trees prevent erosion and landslides,” she says. “Later we can developments have put greater dren will decrease. sell them at a profit.”

tion will be used to set up a guar- effectively tackling the problem. antee fund so that the risk of lend- These organisations, often run by ing is reduced and 400 farmers in women and girls, receive hardly Asia, Africa and Latin America will any financial support, though they be able to get loans in the coming play a crucial role in improving years. girls’ future prospects. Our one-off donation will allow the fund to support more local organisations Girls First Fund in more countries. The Girls First Fund is combating child marriage by funding small- scale local organisations that are

Ark Natuurontwikkeling aims to rewild the Veluwe region of the Netherlands so wild animals like these Highland cattle can re-establish themselves. pressure on the area and its inhabitants than ever before. The Tropenbos Lottery’s extra contribution will International support local communities in col- In its work for conservation and lecting evidence of deforestation better management of tropi- and using it to take legal action cal trees and forests, Tropenbos against companies and authorities International encounters more and involved in the destruction of the more farmers who want to scale up rainforest. their production in a sustainable way but find it difficult to get the Girls taking part in an education project in Ghana sing the special song of necessary loans. Our one-off dona- the NGO Aflatoun International.

You can find a list of our charities at the back of this report on page 70, or visit www.postcodeloterij.nl for descriptions in Dutch. Nationale Postcode Loterij 45 Players and winners

By the end of 2020, the Nationale Postcode Loterij had 3,052,160 players playing with a total of 4,171,775 tick- ets. Its turnover increased by 2.4% to a record €770.97 million. This will allow the charitable organisations sup- ported by the Lottery to achieve even more and become stronger. Throughout the year, the Lottery continued to work on staying in touch with existing players and attracting new ones.

Ellen from Haarlem won an amazing €335,000 in the 20th-anniversary episode of Postcode Loterij Miljoenenjacht. Social distancing National campaigns The game show Postcode Loterij In the year-long national Street Eén tegen 100 (“The Postcode Prize marketing campaign, ambas- Lottery’s One Against 100”) was sador Gaston Starreveld encour- changed to Postcode Loterij Eén aged new players to take part in tegen 50 (“Postcode Lottery One the Lottery. Nicolette van Dam Against 50”) in response to the urged people to play to win the 5 Uur Show presenter Brecht van Hulten (second from left) interviews pandemic. Meanwhile, 2020 SuperPostcodePrijs. In December, Tineke Ceelen (left), director of the Netherlands Refugee Foundation, about saw more than 1 million view- the Lottery boosted its visibility the situation of Yazidi refugees from Syria and Iraq. ers tune in to every episode. The everywhere to raise awareness of 500th broadcast took place on the biggest ever PostcodeKanjer Live from our studio Chasing millions 8 November. prize pot, which came to Our TV programme 5 Uur Live and briefcases €54.9 million. (“5 O’Clock Live”) ended on RTL 2020 also marked the 20th year 4 and was succeeded by a revival of our popular TV game show of the 5 Uur Show (“5 O’Clock Postcode Loterij Miljoenenjacht Show”) on SBS6. The new show (“The Postcode Lottery’s Hunt updates viewers on the news of for Millions”). Due to the Covid- the day from the studio in our 19 pandemic, the spring broad- building on Beethovenstraat casts could not take place. An in Amsterdam. Besides current alternative was quickly thought affairs, the programme focuses on up: our ambassador Winston entertainment, royalty, politics and Gerschtanowitz hosted a briefcase the Postcode Loterij’s charities. hunt (Kofferjacht). Players of this online game could start hunt- 2020 saw the 10th anniversary of ing for €1 million for free and Koffietijd (“Coffee Time”). In this immediately see if they had won weekday morning programme, €100,000. In the autumn, a new, subjects such as lifestyle, fashion, modified season ofMiljoenenjacht entertainment, food, homes and started. Each episode drew 1 mil- charities are discussed extensively, During the 20th-anniversary broadcast of Postcode Loterij Miljoenenjacht, lion to 1.5 million viewers. with a different Dutch celebrity Linda de Mol gave away extra prizes, including no fewer than 20 new cars joining in every day. and 30 electric bikes. 46 In September it was party time in the town of Bolsward as Gaston Starreveld presented the lucky win- ners of the Postcode Street Prize with their cash winnings – and one with a On New Year’s Day 2020, ambassadors Caroline Tensen and Winston Gerschtanowitz announced that the new BMW. PostcodeKanjer of €54.9 million had been won in the province of Zuid-Holland.

made documentaries, websites and throughout the year in response to And in the 1 Miljoenprijs Marketing reports focusing on our charities the pandemic. Beneficiaries such (1 Million Prize), drawn every and publicity and the work they do. The Dutch as the Haringvliet Dream Fund month in 2020 and an additional Since our tickets are not sold in national and regional media gave project partners also featured in four times in February, play- shops, we recruit players using plenty of coverage to the Postcode the news. And in an interview with ers in the winning postal code a mix of content marketing and Loterij because of the big prizes the newspaper AD, Keyvan Firoozi shared €500,000, while the other adverts. As usual, in 2020 we and the special donations made talked about how he started work- €500,000 went to players in the ing as a designer for the Nationale surrounding neighbourhood. Postcode Loterij via the Refugee Talent Hub, another beneficiary. Millions of euros in winnings In 2020 the biggest prize pot ever – €349.7 million worth of cash and gifts – was available for players to win. A Street Prize was awarded every week, and every day for the 100 days from 1 February to 10 May.

From October until the end of the year, €1 million went out every week in the form of 12 SuperPostcodePrijs Every Friday we placed an advertisement in the national media highlighting (SuperPostcodePrize) giveaways. From February to May, Gaston the work of one of our charities. Our advertisements in the newspaper NRC Starreveld gave away a Street Prize Handelsblad appeared in a different form on social media. every day for 100 days. Nationale Postcode Loterij 47 €17.5 million in prizes designed our fourth Koken met Kanjers to support local entrepreneurs in (“Cooking with ‘Kanjers’”) cook- these difficult times. These were book, featuring Janny van der gift cards worth €5 to €50 that Heijden. Toward the end of the players could spend at local restau- year, we sent out another gift, the rants and shops. Voordeelagenda (Discount Diary). It contains information about our charities plus hundreds of deals Prizes with and discounts worth thousands of a good story euros. We do our utmost to ensure that our prizes are as sustainable and For the seventh year in a row, we responsibly sourced as possible. sent every player a €12.50 gift For example, Postcode Loterij suit- card they could use at Albert Heijn cases consist mainly of recycled supermarkets to buy ingredients

materials, and the Verkade biscuit for a vegetarian meal. Sent by CO2- To let everyone know about the €54.9 million PostcodeKanjer, we sent out container is made of recycled plas- neutral post, they were part of a creative marketing materials, such as an advent calendar and scratch cards. tic with a bamboo lid. Examples national campaign promoting ethi- of other prizes that players could cal eating. 1 January. Every day for the next win in 2020 included a Postcode PostcodeKanjer: five days, a new winning postcode Loterij rucksack made from recy- celebrating online was announced in the TV show cled PET bottles and Seepje hand Traditionally, the Postcode Loterij’s RTL Boulevard. soap and lotion made with fruit peel from Nepal. All CO emis- ambassadors and the Kanjer truck 2 have surprised the winners of the sions in 2020 were offset. PostcodeKanjer on New Year’s Support for local Day. Partying in the streets has entrepreneurs Gifts for everyone always followed. But this year In April, May and June, the This year we sent each of our the truck stayed in the garage. Postcode Loterij awarded 3 million players a copy of Immediately after the draw on 1 January, the notary locked the envelope containing the winning Local entrepreneurs got a helping postal code in a safe. That evening, hand through the purchase of hun- our ambassadors Caroline Tensen dreds of thousands of extra gift cards and Winston Gerschtanowitz worth a total of €17.5 million for the announced that the Kanjer had April, May and June draws. been won in the province of Zuid- Holland. Winners and their neigh- And in our campaign “Samen laten bours are usually invited to a big we Nederland stralen” (“Let’s light entertainment-packed celebration. up the Netherlands”), players Due to the Covid-19 pandemic received a poinsettia LED decora- and the resulting restrictions, tion in mid-December – a small PostcodeKanjer winners were per- bright spot to thank them again sonally notified, and the Lottery for playing. Their participation later announced the winning post- meant that in this difficult year the code on its website. Lottery was able to give extra con- tributions to charities such as the Our ambassadors did announce Red Cross, the food banks organi- the three winning postcodes in sation Voedselbanken Nederland, the €1 million SuperPostcodePrijs Winners could redeem their gift cards at local businesses, such as this ice and Stichting Kinderpostzegels. (SuperPostcodePrize) on cream parlour. 48 Online and social media Every day on Facebook, Instagram, YouTube and Twitter, Lottery fans could find information about charities and events and winners’ stories. On Facebook, players could attend a live event in which Humberto Tan raffled off a photo he had taken of Masai people in Kenya. Quinty Trustfull presented a quiz on the plastic waste problem in a live broadcast for World Cleanup Day. During the programme, players had a chance to win an Ocean Clean Wash blanket. On Instagram, followers could watch the SuperPostcodePrijs draws. In mid-December, every player On New Year’s Day 2020 ambassadors Quinty Trustfull and Nicolette van received a poinsettia LED decoration Dam announced that six lucky winners of the SuperPostcodePrijs in Havelte to brighten his or her home. would share €1 million.

Gaston Nicolette van Caroline Tensen Nationale Postcode Starreveld Dam TV presenter Loterij ambassadors TV presenter TV presenter “So much is “I see happiness “I’ve been an happening in The Nationale Postcode when we give out ambassador for the world at the prizes around the this beautiful, moment that is Loterij has a strong team of country. And I see warm-hearted having a powerful ambassadors who spread happiness at the organisation impact on both the word about the impor- charities about for some years people and the what we’ve achieved together. There now. I’ve been able to make many planet. By committing to the Postcode tance of the Lottery and have been so many riches in the last 25 winners happy with the €1 million Lottery, I feel that I’m helping to make the good work of its benefi- or so years, in every sense.” SuperPostcodePrize, and I’ve seen with the world a better place, and that’s my own eyes some of the fine work fantastic!” ciaries. that’s been done thanks to the support of the Postcode Lottery.”

Humberto Tan Quinty Trustfull Martijn Krabbé Winston TV presenter TV presenter TV presenter Gerschtanowitz “I’m happy that “Thanks to the “For me, in a TV presenter being an ambas- Postcode Lottery’s normal year, “When I saw for sador enables me players, more than 1 January means myself what Terre to do even more 100 charities in the PostcodeKanjer, des Hommes is for all the organi- the Netherlands and travelling to a doing in Nepal sations that are and abroad can surprise location to combat child working towards a make an even big- somewhere in the sex tourism, I greener, fairer world.” ger difference. I’m hugely proud to be a Netherlands to give the winners the was astonished at the impact. I feel part of this as an ambassador.” great news. I can’t wait to be able to immensely privileged to be part of this meet them in person again. Meanwhile, organisation.” knowing the Lottery is helping more than 100 charities to do their important work makes me incredibly proud.”

Nationale Postcode Loterij 49 Partners for culture The partner organisations of the BankGiro Loterij (BankGiro Lottery) work in the fi elds of arts, culture and heritage preservation. We are the Netherlands’ only lot- tery devoted to funding cultural activities. In 2020, we provided institutional support for 57 partners and one- off grants for six more. Cultural organisations received Ingrid van Engelshoven, the Dutch Minister of Education, Culture and 45% of the price of every ticket sold. In the pandemic Science (front middle), and Sigrid van Aken, CEO of the BankGiro Loterij year 2020 the BankGiro Loterij established the Kickstart (front left), pose with representatives of the private funds that launched the Cultuurfonds (Kickstart Culture Fund). Kickstart Cultuurfonds on 2 July 2020.

vate funds launched the Kickstart tres, concert halls, other music long-term partners and/or one-off An emergency fund Cultuurfonds, a temporary emer- venues, performing arts produc- grants. Large-scale, innovative or for the cultural gency fund designed to help the ers, and museums. The fund has high-profi le projects may qualify cultural sector adapt to a socially been relaunched in 2021, and also for one-off funding. Increasingly sector distanced world. The fund had the Dutch Ministry of Education, often, players choose a specifi c Due to declining visitor num- €16 million to distribute, of which Culture and Science is partnering cultural institution to receive extra bers and several lockdowns, the €10 million was made available with the fund. funding from the part of their Dutch cultural sector had a dif- by the BankGiro Loterij. In 12 ticket price that goes to benefi ciar- fi cult year in 2020. On July 2, the weeks, we quickly and effectively ies. This can mean a considerable BankGiro Loterij and other pri- distributed the money to 418 thea- Distribution of funds additional sum for a partner. A few As well as providing emergency of the organisations we support are support through the Kickstart described below. Cultuurfonds in 2020, we distrib- uted annual contributions to our benefi ciaries, as we do every year. The oldest building Each partner institution receives in Amsterdam annual funding from the Lottery Amsterdam’s oldest building, the for a period of three or fi ve years. Oude Kerk, a museum as well as The money goes towards the pur- a church, continues to reinvent chase, restoration and presentation itself. With a new contribution of works in permanent collections from the BankGiro Loterij, it will and the purchase and restoration make more areas accessible for of historic buildings and sites. visitors from the Netherlands and Partners may also use the funds abroad. The highlight will be the for marketing, programming and public opening of the church’s communications. They are free tower. to establish their own priorities within these parameters, and On Sundays, the Oude Kerk traditionally hosts a religious service. On other they report back to the Lottery on days, it is a museum where visitors can discover the historical archive and these every year. Any remaining view contemporary artworks. Lottery funds are allocated to new 50 The Stones in the Netherlands The Rolling Stones have performed on practically every major stage in the world. Now their exhibition Unzipped is travelling the globe. Comprising more than 400 origi- nal objects, it has been on show in the Groninger Museum, in the northernmost province of the Netherlands, since 20 November. Mick Jagger officially opened this special behind-the-scenes look online. Hidden artworks The Museum Boijmans Van Beuningen is known for visual art. During large-scale renovations, the museum completed construction Because of the pandemic, a planned visit by Mick Jagger to the Groninger Museum was not possible. The singer of the first publicly accessible art officially opened the exhibition The Rolling Stones – Unzipped with a video message. depot in the world with support from the BankGiro Loterij. From natural history collections in the 200 Years of Naturalis, the museum 2021 onwards, visitors will be able 200th anniversary world. In September, King Willem- is showcasing 25 rarely seen and to discover 151,000 artworks and Over two centuries, the museum Alexander officially opened its previously undisplayed master- watch conservation and restora- and research institute Naturalis anniversary celebrations. In the pieces for 200 days. tion activities. has amassed one of the largest exhibition Nature’s Treasure Trove:

In September, 170 BankGiro Lottery players were the first to take a look The statue of an extinct Cape lion is part of the anniversary exhibition around the Museum Boijmans Van Beuningen’s depot, which was set to open Nature’s Treasure Trove: 200 Years of Naturalis, which was officially its doors in 2021. opened by King Willem-Alexander of the Netherlands.

You can find a list of our partners at the back of this report on page 71, or visit www.bankgiroloterij.nl for descriptions in Dutch. BankGiro Loterij 51 Focusing on our players

It’s the players who enable the BankGiro Loterij to fulfil its mission. Their participation enjoy a special day out at one of gives the Lottery the funds to support museums, historic windmills and listed buildings. our 36 exclusive events. We also back the Prins Bernhard Cultuurfonds and the BankGiro Loterij Fund, which in turn support the performing and visual arts, cultural projects and concerts. Increasing our online offerings Due to the pandemic, for months it was impossible for our players to discover art and culture using their VIP Cards. So we stepped things up on YouTube, Facebook and Instagram, with new online games, more VIP Card newsletters, prizes and unique live events. We also expanded our online cultural offerings. For example, in the new weekly podcast Topstukken (“Masterpieces”), we talked with curators and other experts about noteworthy objects in Dutch museums. We also worked with culture vloggers who gave online tours of 20 VIP Card locations. Several Dutch museums also pro- vided online tours. Almost 60,000 On 25 and 26 February, we invited one lucky VIP and three guests to spend the night at the Aviodrome aviation players watched 22 online tours in museum. After a flying lesson briefing and a dinner served amid historic aircraft, they took a nighttime tour of the 2020. museum. Their bedroom was in the cargo hold of a Boeing 747, so the night flew past.

cial events. The BankGiro Loterij Keeping going attracted new players via a unique The VIP Card: During the two lockdowns in mix of media and messages and connecting culture 2020, Dutch cultural institutions national campaigns. remained closed for months. So to the public our 796,829 players’ support for In addition to providing financial our partners and the protection Our partners support for our cultural partners, of our cultural heritage was more Our cultural partners play an we promote their work via the important than ever. To ensure important role in helping us to BankGiro Loterij VIP Card. It we would again be able to donate attract new players. People visiting provides free entry to over 100 tens of millions of euros for art a partner museum often decide to museums and discounts for hun- and culture in the Netherlands play the Lottery for its benefit on dreds of theatres, zoos and other in 2021, we kept working to the spot. In December, a total of attractions. Despite Covid-19, last retain existing players and recruit 257,584 people were playing with year VIP Card holders managed new ones. We kept our players earmarked tickets. These players to make 285,000 museum visits informed about our work and that get free admission to their selected and 45,000 visits to theatres, zoos In 2020, @dutchgirlsinmuseums of our beneficiaries through online museum and a BankGiro Loterij and other partners while observ- enlivened our Instagram page with and offline campaigns, social VIP Card for as long as they keep ing government restrictions. And photos of their visits to some of our media activity, TV shows and spe- playing. 20,500 VIP Card holders got to partner institutions. 52 Lottery player had a chance to win a turn sitting in the hot seat and playing to win a million euros. The biggest prize pot ever Naturally, as a lottery, we also gave away plenty of prizes each day. The BankGiro Loterij kicked off 2020 with a prize pot of €59.9 million – the largest ever. In addition to big cash prizes, we gave away more than 100,000 other treats in every draw. These included tickets for outings such as museum visits and musicals and numerous art-related The largest ever prize pot offered prizes. Because we’re always look- every player something to dream ing to reduce our carbon footprint, about. we look critically at how prizes are Thirty-two-year-old Rianne won €1,000 for every year of her life. After packaged, shipped and made. answering 11 out of 15 questions correctly, she went home with €32,000. TV programmes The BankGiro Loterij comes into Dutch homes not only online but also through various TV pro- grammes. Every working day, we start with our morning show, Koffi etijd (“Coffee Time”), and end with the 5 Uur Show (“5 O’Clock Via a live studio link to the 5 Uur Show, Cathelijne Broers, director of the Prins Bernhard Cultuurfonds, awarded Show”) in the afternoon. Both the 2020 Museumprijs (Museum Prize) to Naturalis. focus on current affairs, social top- ics, personal stories and the work Special events of our cultural partners. This year From August onwards, we were there were two new seasons of the again able to safely hold small exciting and popular game show events for BankGiro Loterij play- BankGiro Miljonairs (“BankGiro ers, such as a four-day “cultural Loterij Millionaires”). Every camping by the sea” package con- sisting of an overnight stay in a luxury tent, dinner, breakfast and a tailor-made cultural programme. We also satisfi ed players’ thirst for culture with treats like exclu- sive concerts during the open-air Grachtenfestival, evening open- ings at various museums, and VIP packages for the Netherlands One of our newest prizes is the Film Festival. Of course, we In August, we surprised 238 VIP Card holders and their guests with a few BankGiro Loterij umbrella. Here, always stuck to the guidelines days of “cultural camping by the sea” for them. This unique Dutch stayca- it shelters winners from the Dutch issued by the Dutch National tion consisted of three nights’ accommodation in a luxury tent, including weather under Vincent van Gogh’s Institute for Public Health and the breakfast and dinner, free admission to the Zuiderzee Museum, and lots of “Almond Blossom”. Environment. fun workshops and activities. BankGiro Loterij 53 grammes covered the launch of the In the media Kickstart Cultuurfonds, a new cul- Several events particularly cap- tural fund (also see page 50). On tured the media’s interest in 2020. 12 and 13 September, a modified The Eurovision Song Contest in edition of the annual BankGiro Rotterdam would have been a Loterij Open Monumentendag, an highlight, but it was postponed. event during which listed build- The BankGiro Loterij will remain ings open to the public, took a partner of this spectacular event place. In the autumn, the Dutch in 2021. This year, as always, our media welcomed the news that the public awards, the Molenprijs Kickstart Cultuurfonds would con- (Wind- and Watermill Prize) and tinue to support the cultural sector Museumprijs (Museum Prize), in 2021. received a lot of coverage. They generated plenty of interest online and were awarded in an adapted form. In July, several websites, The small auditorium of Theater De Kom was reorganised to create more newspapers and TV and radio pro- space for new events thanks to support from the Kickstart Cultuurfonds.

BankGiro Loterij ambassadors We’re proud to introduce our six ambassadors. They help to get people in the Netherlands involved with art and culture in an inviting, accessible way and draw attention to work being done in the field.

Albert Verlinde Ilse DeLange Chantal Janzen “I think it’s important to help “I’ve been a proud ambas- “The word ‘culture’ can as many people as possible sador for the BankGiro sound pompous, but in fact to enjoy the theatre, muse- Loterij for years. Music culture is everywhere! At my ums and historic buildings, connects people, and son’s school they do a lot of and I’ve found a partner in when it’s performed in cultural assignments, which the BankGiro Loterij. Art special buildings like the are extremely important for and culture are vulnerable, Concertgebouw, they can their development. And with so I’m happy to do what I really see that they’re con- the VIP Card the Lottery can to make the BankGiro tributing to the preserva- gives out, you can discover Loterij and its partners even tion of cultural heritage. It so many beautiful things for better known.” becomes tangible, and that’s free or at a big discount. I wonderful.” love being part of an organi- sation that does that!”

Leontine Ruiters Robert ten Brink Jamai Loman “Winning the Lottery? “I like going to a museum or “Presenting a prize is one Almost no one thinks it will the theatre, especially with of the nicest things you ever happen to them! But my children or grandchil- can do. In my TV work I every month I get to meet dren. The BankGiro Loterij usually have to try to win lots of Lottery winners, encourages as many players something, and now it’s because there are prizes as possible to do the same, the other way round. I get every day. I think it’s great and the VIP Card makes it to give something away: a to see at first hand just so easy.” cheque for a nice amount how happy everyone is. of money! People react And at the same time, as completely differently every an ambassador, I can help time. It never gets old.” as many people as possible to experience the beautiful things that the Netherlands has to offer.” 54 More than €1 billion In 2020, the VriendenLoterij (FriendsLottery) contributed €56 million to charities. This fi gure represents a major milestone. Since 1998, we have distributed more than €1 billion to charitable organisations working to improve human health and well-being. These organisations help people in various ways to fully participate in society. They are especially needed now, with vulnerable people being The SpiroNose breath test was developed to detect lung diseases quickly, hit especially hard by the coronavirus pandemic. thanks in part to Lottery support for the Lung Foundation Netherlands. The device will soon be used to perform rapid coronavirus tests.

Disabled Children) and Stichting They vary from small local clubs an organisation that reaches out Distribution of funds Lezen en Schrijven (the Reading to large organisations like the to support people with fi nancial Our long-term benefi ciaries got and Writing Foundation). Nationaal Ouderenfonds (National problems at the earliest possible 45% of the Lottery’s revenues Foundation for the Elderly), which stage, thus preventing debts from for 2020. These 46 organisations Nearly 74% of our players this year received nearly €3 million mounting unnecessarily. The receive funding every year to play for the benefi t of charities in earmarked donations in addi- Lottery’s contribution to Stichting continue their important work they’ve chosen themselves. This tion to its regular funding. Petje Af gives children from vul- promoting human health and means that more than 3,200 nerable families the chance to dis- well-being. They include KWF charitable organisations, clubs cover their talents and potential. Kankerbestrijding (the Dutch and associations receive fund- Equal opportunities They are introduced to various Cancer Society), het Gehandicapte ing from the VriendenLoterij. In addition to supporting its long- fi elds of work and inspiring role Kind (the Dutch Foundation for term benefi ciaries, this year the models. Lottery made one-off donations to 16 organisations that promote equal opportunities in society and Special projects support vulnerable people who Our benefi ciaries can apply for depend on care. additional fi nancial support for special initiatives, funded by the As a result of Covid-19, the num- proceeds from two extra draws. ber of people suffering a pulmo- In 2020, we supported fi ve such nary embolism has risen sharply projects. in the past year. With a contribu- tion from the VriendenLoterij, Following the success of the TV the Trombosestichting (Dutch show Restaurant Misverstand Thrombosis Foundation) is work- (“The Restaurant That Makes ing with Leiden University Medical Mistakes”; see page 58) and Center to develop a digital home the positive responses received, recuperation programme to help Alzheimer Nederland was able to patients recover from a pulmo- roll out 30 “cooking studios” in Stichting Lezen en Schrijven (the Reading and Writing Foundation) cam- nary embolism more quickly. the Netherlands thanks to an extra paigns on behalf of people with low literacy and also helps them to sort out We also support Vereniging contribution from the Lottery. their fi nancial affairs. SchuldHulpMaatje Nederland, At these locations, people with VriendenLoterij 55 ballers Giovanni van Bronckhorst, Giozone, where children could get Edwin van der Sar and Dirk Kuyt. extra help with reading and arith- Through their foundations, they metic in the summer holidays. help people who often find them- selves sidelined in society, and inspire them to take charge of their Making wishes lives. come true In 2020, 186 special people saw The former volleyball professional their heartfelt wishes come true Bas van de Goor’s foundation thanks to grants from the Lottery’s organises activities to promote VriendenFonds (FriendsFund). We exercise for people with diabetes. created the fund to assist individu- In a kickboxing clinic for chil- als who need a helping hand or dren with type 1 diabetes, led by are committed to working for the none other than former world good of society. Beneficiaries, foun- champion Remy Bonjasky, kids dations, clubs and associations in To reduce the number of young people suffering head and brain injuries in learned how to enjoy sport safely the Netherlands can apply for a road accidents, the Edwin van der Sar Foundation and the ANWB organised and heard about its positive effects small grant to fulfil a volunteer or a project promoting safe cycling to school. on their health. The Giovanni van member’s long-cherished wish. Bronckhorst Foundation runs an dementia can cook and eat with ing programme lets children play after-school sports and educa- The Stichting Zeldzame Ziekten their carers, family members and sports on a regular basis close to tion programme for children with (Rare Diseases Foundation) made friends, boosting their quality of home. learning difficulties. When schools an application for Kevin, aged life. Support from the Lottery also closed in spring 2020 due to the 13, who has a rare progressive ill- enabled the former wheelchair ten- FriendsFoundations coronavirus pandemic, the founda- ness. When a concert by his hero nis player Esther Vergeer’s foun- The VriendenLoterij supports a tion realised its help was needed Guus Meeuwis was postponed for dation to open sports clinics for number of organisations estab- more than ever. In addition to its a year due to the pandemic, the children with physical disabilities lished by Dutch celebrities, includ- summer school, made possible VriendenFonds arranged for his at five teaching hospitals in the ing the former tennis pro Richard by an extra contribution from the wish to be fulfilled after all: Kevin Netherlands. A personal coach- Krajicek and the former pro foot- Lottery, the foundation started the got to enjoy a private performance.

Kevin, who is seriously ill, had an incredible day when he was treated to a At a kickboxing clinic led by Remy Bonjasky, the Bas van de Goor private concert by his hero, the Dutch recording artist Guus Meeuwis (back Foundation taught children with diabetes how to keep their blood glucose right). It was made possible by support from the VriendenFonds. levels stable while exercising. You can find a list of our charities at the back of this report on page 72, or visit www.vriendenloterij.nl for descriptions in Dutch. 56 Every player counts

After a successful PrijzenBingo campaign to raise funds for the Dutch Heart Foundation in the spring, we started holding a weekly bingo draw in October to create extra fun and entertainment for our players, more prizes and more winners. We ran a nationwide awareness campaign linked to the weekly bingo game to draw attention to the plight of children growing up in poverty in the Netherlands.

In 2020, as always, there were lots four times per draw. Players also of activities at local clubs, great won treats such as iPads, TVs, TV shows and many heartwarm- and various gift cards. And we These winners couldn’t believe their eyes when ambassador Wolter Kroes ing projects supporting vulner- gave away plenty of sustainable walked into their garden with a cheque for €1 million. able people in an extraordinary VriendenLoterij Roetz bicycles, year. By the end of the year, the which are made in a sheltered won when we started the weekly coronavirus pandemic, together VriendenLoterij had 580,846 play- workshop from recycled materials. VriendenLoterij Bingo draw. All with our partners we set up ers playing with a total of 732,876 players are sent unique bingo cards special projects for vulnerable tickets and raising money for linked to their Lottery numbers people. In May the Nationale charities supporting human health VriendenLoterij and are automatically entered in Balkon Beweegdag (National and well-being. Bingo the game every week, with 80,000 Balcony Exercise Day) took From October onwards, there prizes worth up to €100,000 avail- place at 150 care homes. The A unique concept were many more prizes to be able to win. event was an initiative of the Nationaal Ouderenfonds (National In the VriendenLoterij, your Foundation for the Elderly) and mobile number is your ticket Bingo for charity the VriendenLoterij designed to number. The VriendenLoterij is We held two major campaigns keep older people moving. one of a kind in that players can linked to our new bingo game in decide which charity they want 2020. Together with the Dutch to play for. In 2020, 45% of the Heart Foundation, we held a suc- price of every ticket went directly cessful PrijzenBingo campaign On TV The VriendenLoterij’s partner- to the player’s chosen organisa- to raise money for 5,000 public- ship with six TV shows ensured tion – either one of our 46 regular access defibrillators. beneficiaries or one of more than plenty of publicity for our chari- ties and winners in 2020. The 3,200 local foundations, clubs and The VriendenLoterij Bingo cam- work of our beneficiaries featured associations. paign in the autumn was dedi- on the popular daily talk shows cated to Samen voor alle kinderen (“Coffee Time”) and the (Together for All Children) a Koffietijd (“5 O’Clock Show”), Millions in prizes joint project by four charities that 5 Uur Show broadcast from the TV studio in The total announced prize pot supports children growing up in our building. Our winners can for 2020 was worth a record poverty. Kids receive benefits like be seen every Sunday evening €50.7 million. We distributed more birthday boxes, football club mem- on than 1.8 million prizes to players, berships and school laptops. VriendenLoterij: De Winnaars including four worth €1 million. (“VriendenLoterij: The Winners”). By the end of September and Since October, our players have And in the popular daily word one in November, we’d paid out been automatically entered in Strong together game show Lingo, the winning €250,000 nine times, €100,000 VriendenLoterij Bingo, where 80,000 In a year when the Netherlands VriendenLoterij ticket number is twice a month, and €10,000 prizes can be won every week. was brought to a standstill by the announced every weekday. VriendenLoterij 57 Bingo draw are also announced – so players can take part from the Playing for the club comfort of their couch. In 2020, even more money than in the previous year went to thousands of local clubs and asso- Social stories ciations. This funding was raised We keep in touch with our players through activities such as tel- on Facebook and Twitter, and we ephone campaigns in which clubs use Instagram stories specifically ask supporters to play the Lottery to reach young people. Our cam- for their benefit. Of the price of paigns, prizes and charities pro- every ticket, 45% goes directly to vide us with countless narratives the club, and players get a chance to share. to win great prizes. Eredivisie partner Club of the Week In a special episode of Lingo, the Dutch singing duo Nick & Simon raised For 15 years, the VriendenLoterij The VriendenLoterij awarded money for defibrillators for the Dutch Heart Foundation. and the Dutch football premier 30 Club of the Week grants. league, the Eredivisie, have been Every week, €10,000 went to a working together to promote a club, association or foundation A special Restaurant Bingo! The healthier society. Players playing that could use a little extra help. for their favourite clubs have a Recipients use the money for pur- In cooperation with our ben- €100,000 Quiz chance to win great cash prizes poses such as making clubhouses eficiary Alzheimer Nederland, We launched the new game show while supporting the clubs’ youth more sustainable and facilitating we produced the programme Bingo! De 100.000 euro quiz in training and social projects. Every neighbourhood social activities. In Restaurant Misverstand (“The October to support the new football season, we reward the the autumn, with so many associa- Restaurant That Makes Mistakes”), VriendenLoterij Bingo game con- three most innovative and impact- tions having an unusually hard in which people with dementia cept. Hosted by our ambassador ful social projects run by the time because of coronavirus meas- work under the supervision of chef Jan Versteegh, seven candidates Eredivisie clubs by providing extra ures, we changed the terms of the Ron Blaauw. The show focused on compete for a generous main prize funding to support the valuable scheme and provided 100 more social issues related to dementia. of €100,000. The winning num- work they do. clubs with €5,000 grants. bers in the weekly VriendenLoterij

This father was overjoyed when he and his three sons won pitchside seats for The Capelle Nieuwerkerk volleyball club received an extra amount of €3,500 an Ajax match and met top player Lisandro Martínez. for achieving the top score in the Scoring for your Association campaign. 58 VriendenLoterij ambassadors and friends We’re proud of our group of ambassadors and friends. surprise our players with fantastic prizes and share As people who are committed to helping society and stories of the amazing work being done by our charities. inspiring others, they champion the VriendenLoterij’s sup- Friends work via their own foundations to help people port for people in need of a helping hand Ambassadors dealing with health problems or social marginalisation. Ambassadors Jan Versteegh Gerard Joling Richard Krajicek “Thanks to everyone who plays “Good health and friendship are “Sometimes a helping hand is all the VriendenLoterij, people get the the most important things in life. I a child needs to grow in a positive support they need, plus there are love raising awareness of the char- way. With Lottery support, we happy winners. It’s a win-win situ- ities’ work and making players build playgrounds to encourage ation!” happy with amazing cash prizes!” and guide children in sports and social life.”

Wolter Kroes Esther Vergeer Lucille Werner “I’m grateful that as an ambassa- “Being able to take part in a sport, “For people with a disability, self- dor of the VriendenLoterij I’ve been even if you have a disability, is confidence and a healthy attitude able to surprise so many winners important for your self-confidence. are vital to social success. Thanks with great prizes and thank them The Join the Club project lets chil- to Lottery players, my foundation for supporting our charities. It dren with physical disabilities take can help them to keep building a never gets old.” part in sport close to home. It’s a positive self-image.” great thing!”

Irene Moors Dennis van der Geest “I think it’s very important that “It’s great to see how the people with fewer opportunities are VriendenLoterij helps organisa- not sidelined but are able to fully tions that promote sport and a take part in society. And it’s great healthy society. As a former profes- to be able to contribute to this as sional athlete, I’m proud that I can an ambassador.” contribute to this.”

Friends Bas van de Goor Giovanni van Bronckhorst Herman van Veen “Thanks to Lottery funding, we’re “Thanks to the support of the “Thanks in part to the players able to give people with diabetes VriendenLoterij, we can make a of the VriendenLoterij, we get to inspiring, positive experiences. difference for disadvantaged pri- help disadvantaged children forget This helps them to take a more mary school children, enabling their problems for a day and enjoy relaxed attitude to their diabetes them to go on to secondary school music and games in the country- and makes them more self- with the right tools.” side.” confident.”

Edwin van der Sar Dirk Kuyt Yvonne van Gennip “We run sport and exercise pro- “Thanks to the support of the “My goal is to help every talented grammes so people with acquired VriendenLoterij, my foundation child to develop further and get brain disorders can pick up their organises around 80 sports events the best out of themselves. Thanks lives again. I’m happy to commit every year for people with physi- to the VriendenLoterij players, we myself to this project as a friend of cal disabilities. I’d like to thank can support them financially, so the Lottery.” all the Lottery’s players for this that no ambitious, talented athlete opportunity.” is lost to us.”

VriendenLoterij 59 CHAPTER 7 How we are organised Book activities Novamedia is proud to own Scheltema, one of the oldest and largest bookstores in its home city of Amsterdam. In April 2020 it was announced that Novamedia sold its online book- shop, BookSpot, to the Audax Groep, which has more than 1,000 franchised and company- owned shops. In the beginning of 2021, Novamedia’s publishing house Park Uitgevers (containing the imprints Nieuw Amsterdam, Podium, Wereldbibliotheek and Fontaine Uitgevers) became part of the Belgian-Dutch Uitgeverij Lannoo publishing group. Executive Board Novamedia is governed by a In the online International Lottery Academy masterclass on innovative thinking, Duncan Wardle (left) shared tips for three-member Executive Board unleashing your hidden creative potential. chaired by Sigrid van Aken and also comprising Imme Rog and All the Postcode Lotteries were set up by Novamedia, held by SOS-barnebyer and WWF Michiel Verboven. Founder and a social enterprise based in Amsterdam that launched Norway, giving them the right to former chairman Boudewijn the first Postcode Lottery in 1989 in the Netherlands. market the Postcode Lottery in Poelmann stepped down in March Norway. 2020 and remained a member By the end of 2020, Novamedia/Postcode Lotteries had of the Executive Board through grown into an organisation employing 1,426 people in The organisational structure varies December 2020. Novamedia five countries. by country, depending on size and employed 47 people as of launched in 2005. The same local permit conditions. 31 December 2020. Novamedia year, People’s Postcode Lottery The Nationale Postcode Loterij was unveiled in Great Britain as (Dutch Postcode Lottery) was a pilot project, before its official Novamedia BV Executive Board founded in 1989. In 1998, launch three years later. In 2016, the VriendenLoterij (the Novamedia started the Deutsche FriendsLottery) was added, and Postcode Lotterie (German the Dutch Charity Lotteries Postcode Lottery). Meanwhile, were born. The BankGiro Loterij the Norwegian lottery market had (BankGiro Lottery) joined the been re-regulated in 2015 and five group in 2002. licences made available for charity lotteries. This made it possible for The first non-Dutch operation, the Norsk Postkodelotteri to enter the Svenska Postkodlotteriet the market. The licences are valid Imme Rog Sigrid van Aken Michiel Verboven (Swedish Postcode Lottery), was for nine years, and one of them is CMO CEO CCO 60 Thank you 10 billion times, Boudewijn! After more than 30 years, this brilliant, vital organisation, Boudewijn Poelmann which will continue to do a lot announced he was stepping of good in the future and make down as chair of the Executive a positive difference for many Board of Novamedia and the people and everything that lives Dutch Charity Lotteries. At the on earth,” he says. Inspired by Dutch Charity Gala in March Professor Muhammad Yunus, 2020, he passed on the chair- winner of the Nobel Peace Prize, manship to Sigrid van Aken. Boudewijn will remain active in As of 1 January 2021, he “phase two” of his life and do stopped his remaining activi- something he’s always wanted ties as a board member. As to do. “With Phase2.earth I am a co-founder of the lotteries, fulfilling my wish to ensure the Boudewijn can look back on a success of companies that are 31-year history in which more pursuing a social mission, such than €10 billion was raised as contributing to the energy for charity. “It was a wonder- transition,” he says. “I look for- ful time to be at the helm of ward to focusing on this.”

are no private shareholders. This Loterij make up Holding Nationale permits. The financial statements Supervisory Board structure was implemented in Goede Doelen Loterijen NV. They of Holding Nationale Goede Novamedia’s Supervisory Board December 2017. The goals are all separately have a licence and Doelen Loterijen are audited by oversees the implementation of to maintain Novamedia’s entre- management agreement with PricewaterhouseCoopers (PwC). policies set by the Executive Board preneurial spirit and to protect Novamedia BV. Computer experts from PwC and and the daily management of against the sale of shares in Gaming Labs International (GLI) Novamedia Holding and its affili- Novamedia or of intellectual The holding company’s audit the mechanical, electrical ated companies. property rights relating to the Supervisory Board oversees the and electronic processes used in Postcode Lottery format. Executive Board, which manages playing the Lotteries, establish- Its members in 2020 were: As the owner, developer and the day-to-day operations of the ing the prizes and determining • Ms GA Verbeet (chair) investor of lottery formats, three Lotteries. The Supervisory the winners. The civil-law notary • Ms RJ Anders Novamedia establishes and imple- Board also decides how revenues JP van Harseler of Amsterdam • Mr RF van den Bergh ments Postcode Lotteries that raise are distributed among the chari- supervises all draws by the three • Mr JA van den Ende funds for charities worldwide. ties and which new beneficiaries Lotteries. • Mr GP Prein Novamedia charges a licence fee are admitted. The Lotteries’ joint • Ms L Smits van Oyen for the use of these brands and organisation employs a total of People’s Postcode formats by third parties. This fee 693 people. Corporate is used to recoup the high invest- Lottery ment required to set up a lottery. Permits required to run lotteries in Novamedia established Postcode governance the Netherlands are issued by the Lottery Limited in Britain. It is Novamedia created and owns Dutch Charity Kansspelautoriteit (Netherlands incorporated in England and the Postcode Lottery format and Gambling Authority). It and the Wales. other lottery formats and brands. Lotteries Ministry of Justice and Security Novamedia is fully owned by the The Nationale Postcode Loterij, monitor compliance with Dutch People’s Postcode Lottery, the Novamedia Foundation. There VriendenLoterij and BankGiro gambling law and issue lottery trading name of Postcode Lottery How we are organised 61 The Deutsche Postcode Lotterie team helped to collect thousands of cigarette butts and other pieces of trash in Düsseldorf at multiple clean-up events this year, including RhineCleanUp day.

Ltd, is licensed and regulated by to the Postcode Lotteries-wide Sverige AB has operated the the Gambling Commission, the code of conduct on responsible Svenska Swedish Postcode Lottery since regulatory body for gambling in play. Security is also a key prior- Postkodlotteriet 2005. Britain, under licence numbers ity: People’s Postcode Lottery takes The Svenska Postkodlotteriet’s 000-000829-N-102511 and 000- the management and protection of permit are issued by the Swedish Auditing for Novamedia Sverige 000829-R-102513. players’ data and personal infor- Gambling Authority and held AB, the operator, is carried out mation seriously. It is ISO27001 by the association Svenska by PwC, while KPMG audits the All draws are supervised by an accredited, in recognition of the Postkodföreningen. The Lottery’s Svenska Postkodföreningen. independent adjudicator and the highest security standards, and beneficiaries are members of this draw engine is GLI-certified, meet- was among the first companies in association. Novamedia Sverige Deutsche ing strict security standards. the UK to meet the data protection AB operates the Lottery under a standard BS10012. licensing agreement with the asso- Postcode Lotterie Although lotteries are recognised ciation that has been approved by Novamedia established Postcode as low-risk for problem gambling, the Swedish Gambling Authority. Lotterie DT gGmbH in Düsseldorf People’s Postcode Lottery is com- The association decides on the to set up the Deutsche Postcode mitted to protecting the millions addition of new beneficiaries and Lotterie. Of the Lottery’s revenue, of players who help raise vital determines how proceeds are dis- 30% goes to projects that deliver funds for good causes. It adheres tributed among them. Novamedia social and ecological benefits – 62 nationwide, with a focus on local and regional projects as well as internationally. The Lottery’s struc- ture meets German permit require- ments for non-profit organisations. The independent Charities Board, led by former Bundestag President Professor Rita Süssmuth, decides which organisations will receive financial support.

In accordance with German law, a share of the Deutsche Postcode Lotterie’s proceeds goes to chari- ties across all 16 federal states. Financial auditing is carried out by PwC. Draws are supervised by a civil-law notary. Norsk Postkodelotteri The Norsk Postkodlotteri began operating in Norway in 2017, Celebrating our diverse backgrounds is at the core of our culture. Like at the Deutsche Postcode Lotterie (see above), working with partners SOS- we are committed to providing an environment where inclusion is at the heart of our values. barnebyer and WWF Verdens naturfond. The Lottery’s permit the first draw took place on permit. Auditing of Norsk to be resilient and to conserve limits its turnover, so each month 2 November 2018 in Oslo. Postkodelotteri AS is carried and protect the earth’s natural only 125,000 subscriptions are out by PwC. The draw engine is resources and ecosystems. Our available. After Novamedia estab- The Norwegian Gaming Authority GLI-certified. charity Lotteries are organised lished the Norsk Postkodlotteri, grants and supervises the Lottery’s around these objectives. How we live our mission Good Operations Our charity Lotteries are social On the basis of our vision, mission enterprises in heart and soul. We and core values and our ongoing support hundreds of charities dialogue with stakeholders, the across the globe, providing them international family of Postcode with flexible, long-term funding. Lotteries has developed the Good Sustainability and social respon- Operations agenda. It sets out sibility are part of the DNA of our our goals and directs our efforts business. toward specific, ambitious objec- tives. We aim to run a sustainable and ethical organisation and to Objectives be recognised as a frontrunner in We aim to create a better future for responsible leadership. We priori- people and planet by raising funds tise looking after the well-being of for social organisations worldwide our people and making a positive and increasing awareness of their impact on the planet. We strive to Employees of Deutsche Postcode Lotterie joined a digital lecture and received work. We recognise that moving do all this in the following ways: information on causes of climate change and why we have to reduce CO2 towards a fair, sustainable future emissions. requires societies and individuals How we are organised 63 Operating with integrity. • We comply with national laws and regulations and follow and support international conven- tions and general principles pro- moting sustainable development. • We guard players’ personal data and comply with privacy and information security guidelines. • We tolerate zero errors in draws and payment of prizes. • We ensure fair and safe partici- pation to protect players.

The Postcode Lottery is a very safe game, the renowned In an international Lottery Talk scientist Mark Griffi ths has for all employees, journalist found. Griffi ths, a Distinguished Jelmer Mommers, author of the To offset our CO emissions for 2020, we are planting 300,000 trees in Professor of Behavioural 2 bestseller How Are We Going to the United States, Mexico, Spain and the Netherlands with the Land Life Addiction at Nottingham Trent Explain This?, told us why there’s Company. University, conducted a social still hope for the future in the face of responsibility risk assessment the climate crisis. Being a great place for people to Engaging in customer-focused on Novamedia’s Postcode work and meet. campaigning. Lotteries across fi ve countries. teams remained healthy, motivated • We employ a diverse, balanced • We work to engage current and and informed while working from workforce at all levels of the prospective players in our mis- All our Lotteries are committed home. organisation and apply an equal sion and promote sustainable to our shared objectives but are remuneration policy. behaviour and good citizenship. free to interpret them in their • We strive to create an environ- • We’ve had zero upheld com- own ways depending on local ment where everyone can thrive. plaints regarding our commercial contexts. The Lotteries in the • We endeavour to be an employer communications. various countries report indi- of choice. • We establish long-term relation- vidually on their annual progress • We trust and empower our ships with our players. toward sustainability. people to bring about change. • We continuously develop and • We support our employees’ fi nd more sustainable ways to Covid-19 health and well-being. communicate with players. There’s no question that 2020 will be remembered as a year of pre- Maximising the positive impact of Achieving leadership in viously unimaginable challenges our funds. responsible value chains. for charities and businesses alike. • We work with our charities in • We purchase products and However, despite the pandemic, long-term partnerships based on services that are socially and the Postcode Lotteries contin- trust. environmentally sustainable and ued to make strong progress in • We make courageous initiatives have a positive impact on the their work to increase support for possible. climate. good causes while reducing their Dutch Postcode Lottery marketer • We communicate transparently • We offer non-cash prizes that impact on the environment. It Nicolien Kloppert shares some about how we allocate funds. promote a sustainable lifestyle. was also a year when safeguard- good news: the Vega Favorieten • We encourage and support our • We challenge, follow up with ing team members’ physical and gift card giveaway saved more than

partner organisations in becom- and engage our suppliers to mental well-being became more 3.5 tonnes of CO2. Players used the ing both more impactful and ensure compliance with our important than ever. A series of cards, valid at Albert Heijn super- more sustainable. Code of Conduct. actions were taken to ensure the markets, to buy vegetarian products. 64 Extra funding As for our charities, they showed fl exibility and resilience in their daily operations in 2020. The fact that we are in long-term partner- ships with most of them defi nitely paid off. A number of benefi ciaries informed us of an urgent need for extra funding, and we were able to respond quickly. In Sweden every long-term benefi ciary received a 10% supplement on top of the annual contribution, while in Great Britain, received extra funds they could use wherever they were most needed. We took these steps in line with our strong belief that we should trust our chari- ties to spend money as they see Since March 2020, all employees in Sweden have worked mainly from home. Management has kept everyone engaged fi t. The Netherlands Red Cross and up to date through regular streamed broadcasts. received an extra €4.9 million in 2020 to provide urgent medical assistance, housing, food and psy- sive, creative and green initiatives sent each of its 3 million players year, so it can reduce and compen- chosocial support to people in the that support social cohesion. a €12.50 gift card they could use sate for those emissions. Netherlands and the Caribbean. to shop for vegetarian products at With other private founda- Reducing Albert Heijn supermarkets. And Diversity tions, we launched the Kickstart it cut the carbon emissions of its Cultuurfonds to help the Dutch CO2 emissions veggie recipe booklet by 29.5% in and equality cultural sector adapt to a socially All our Lotteries do their utmost comparison to the previous year. Recent social developments, not distanced world. Of an initial €16 to minimise their carbon footprint. least the rapid rise of the global million, €10 million was made Their efforts go beyond opting for The Dutch Charity Lotteries are Black Lives Matter movement, available by the BankGiro Loterij. green electricity, FSC paper, solar also compensating for all their have underlined the importance We also launched a new commu- panels and electric vehicles. emissions by planting trees. and urgency of ensuring that we nity fund in the middle of the pan- In 2020, for the seventh year in a are a diverse, socially inclusive demic. It is open to socially inclu- row, the Nationale Postcode Loterij The Svenska Postkodlotteriet organisation. To achieve this we offsets the climate footprint of its take an open, critical attitude operations throughout the value towards our own actions. That chain. In 2020 it decreased its means listening to experts and footprint by 45% compared to those with experience, remaining 2019. A major contributing fac- open to dialogue, and continu- tor was the fact that over the year ing to evaluate and refl ect. We are the prize plan did not include committed to providing a working any travel vouchers or trips. The environment in which everyone Svenska Postkodlotteriet invested feels at home, recruitment and in a wind farm project in Vietnam selection are as unbiased as pos- and a forest restoration project in sible, and we adopt new insights to Columbia to offset its emissions. examine the words and images we use to tell our story. At SDG Action Day, Palmyra Menso, head of HR for the Dutch Charity The Deutsche Postcode Lotterie

Lotteries talked about the UN’s 17 Sustainable Development Goals and how has begun measuring its CO2 emis- we can work together to make inclusiveness the new norm. sions, using 2020 as a baseline How we are organised 65 CHAPTER 8 Where the millions go

To 2020 Deutsche Postcode Lotterie 2020 2020 Germany inclusive Lottery contributions in euros International projects 3,807,176 4,181,443 Federal states Aktionsgemeinschaft Artenschutz (AGA) e.V. 71,000 71,000 Greenpeace e.V. 200,000 200,000 Baden-Württemberg HAWAR.help e.V. 99,300 99,300 BruderhausDiakonie - Jugendhilfen Reutlingen 57,780 One Earth - One Ocean e.V. 100,000 100,000 Greenpeace e.V. 300,000 Orang-Utans in Not e.V. 248,800 248,800 Grünhof e.V. 86,629 Peace Parks Deutschland e.V. 300,000 300,000 Hilfspakete 4 Jahreszeiten e.V. 72,000 Rewilding Oder Delta e.V. 1,098,500 1,098,500 Laureus Sport for Good Germany 59,300 Sea-Watch e.V. 830,000 830,000 Media4Change gGmbH 100,000 SOS Mediterranee Deutschland e.V. 100,000 100,000 Mentor Stiftung Deutschland 100,000 UNO-Flüchtlingshilfe e.V. 300,000 300,000 Pferde bewegen Menschen e.V. 138,000 YOU Stiftung 60,000 145,000 SOS-Kinderdorf e.V. 327,000 ZELTSCHULE e.V. 114,000 144,000 Stadtpiraten Freiburg e.V. 118,000 Other beneficiaries 285,576 544,843 VRD Stiftung für Erneuerbare Energien 551,880 WWF Deutschland 330,000 Nationwide projects 2,637,804 4,468,577 Other beneficiaries 1,202,121 Ackerhelden machen Schule gGmbH 30,000 60,000 Ärzte der Welt e.V. 300,000 300,000 Bayern BILD hilft e.V. “Ein Herz für Kinder” 50,000 150,000 Ackerdemia e.V. 264,107 Bio-Brotbox gGmbH 99,925 99,925 Bergwaldprojekt e.V. 181,650 Bühne für Menschenrechte e.V. 30,000 55,000 Gemeinde - Stadt Bad Rodach 62,400 Bundesverband Meeresmüll e.V. 80,000 80,000 Gemeinde Lisberg 85,000 Deutsche Umwelthilfe e.V. 425,744 425,744 Grandhotel Cosmopolis e.V. 60,204 filia.die frauenstiftung 84,000 84,000 Green City e.V. 293,196 GermanZero e.V. 100,000 100,000 HAWAR.help e.V. 100,000 HateAid gGmbH 60,000 60,000 HORIZONT e.V. 62,400 Human Rights Watch e.V. 30,000 30,000 Netzwerk Klimaherbst e.V. 300,000 IMPULS Deutschland Stiftung e.V. 269,871 328,299 Triaphon gemeinnützige UG Klimawoche e.V. 50,000 50,000 (haftungsbeschränkt) 87,160 Küste gegen Plastik e.V. 50,000 50,000 Über den Tellerrand kochen München e.V. 100,000 ReDI School of Digital Integration gGmbH 295,270 295,270 Verein für Berliner Stadtmission 100,000 Sarah-Wiener-Stiftung 100,000 100,000 Other beneficiaries 1,637,883 Women for Women International (DE) gGmbH 30,000 30,000 WWF Deutschland 89,914 89,914 Berlin Other beneficiaries 463,080 2,080,425 Ackerdemia e.V. 30,000 AWO KV Berlin Spree-Wuhle e.V. 30,000 Federal states totals 27,152,867 58,563,538 BAUFACHFRAU Berlin e.V. 55,000 Baden-Württemberg 3,442,710 6,679,654 Die Lernwerkstatt - Bayern 3,334,000 7,085,629 lernen und lernen lassen e.V. 30,000 Berlin 1,000,074 2,197,389 Flamingo e.V. 56,000 Brandenburg 1,351,945 2,690,935 Girls Gearing Up Bremen 284,524 755,851 International Leadership Academy e.V. 30,000 Hamburg 501,910 1,037,602 Kinderschutzengel e.V. 30,000 Hessen 1,728,615 3,902,395 Lebensherbst e.V. 54,662 Mecklenburg-Vorpommern 615,177 1,326,676 Malteser Hilfsdienst e.V. - Berlin 30,000 Niedersachsen 3,051,368 6,637,375 Nomadisch Grün gGmbH 30,000 Nordrhein-Westfalen 6,170,094 13,778,401 Other beneficiaries 624,412 Rheinland-Pfalz 1,211,116 2,771,568 Saarland 292,728 641,048 Brandenburg Sachsen 1,018,632 2,366,882 Amnesty International Deutschland e.V. 300,000 Sachsen-Anhalt 810,202 1,853,946 Associata-Assistenzhunde e.V. 30,000 Schleswig-Holstein 1,214,621 2,614,929 Brandenburger Tafel e.V. 30,000 Thüringen 1,125,151 2,223,258

66 2020 2020 2020

Helversensche Stiftung für Arten- u. Niedersachsen Sachsen Biotopschutz 98,000 Aktion Kindertraum gGmbH 86,430 Ackerdemia e.V. 30,000 Herausfo(e)rderer gUG 30,000 Arbeits- und Sozialberatungs- BUND LV Sachsen e.V., RG Dresden 77,166 IB Berlin-Brandenburg gGmbH 66,000 Gesellschaft ASG e.V. 55,000 ClientEarth gGmbH 250,000 Initiative Offene Gesellschaft e.V. 128,500 Balu und Du e.V. 239,920 Frauenförderwerk Dresden e.V. 55,000 KulturNachBar e.V. 30,000 Cluster e.V. 45,000 Freundeskreis Buchkinder e.V. 30,000 Rewilding Oder Delta e.V. 96,000 GermanDream gGmbH 300,000 Human Rights Watch e.V. 100,000 Stiftung trias 89,957 IMPULS Deutschland Stiftung e.V. 58,920 Interkultureller Garten Coswig e.V. 30,000 Other beneficiaries 453,488 LandPark Lauenbrück gGmbH 100,000 KulturGut Linda e.V. 30,000 Laureus Sport for Good Germany 99,000 Leben im Einklang mit der Natur e.V. 30,000 Bremen NABU LV Niedersachsen e.V. 109,078 NABU Ortsgruppe Dresden-Neustadt e.V. 30,000 Ackerdemia e.V. 17,500 PlanBe - Bellwinkel Stiftung für Other beneficiaries 356,466 BUND LV Bremen e.V. 29,754 Umwelt- und Klimaschutz 223,201 Einfach Einsteigen e.V. 30,000 Protohaus gGmbH 123,000 Sachsen-Anhalt IMPULS Deutschland Stiftung e.V. 29,230 SOS-Kinderdorf e.V. 55,400 Ackerdemia e.V. 30,000 Kulturhof Peterswerder e.V. 30,000 Windmühle Lechtingen e.V. 48,000 BUNDstiftung 30,000 Sozialer Friedensdienst Bremen e.V. 14,000 Other beneficiaries 1,508,419 heimatBEWEGEN e.V. 52,400 Sport-Verein “Werder” v. 1899 e.V. 30,000 Momelino gGmbH 151,324 Til Schweiger Foundation 30,000 Nordrhein-Westfalen Ölmühle e.V. 30,000 Treffpunkt Natur und Umwelt e.V. 30,000 Ackerhelden machen Schule gGmbH 470,625 Verband Naturpark “Unteres Saaletal” e.V. 48,400 WWF Deutschland 30,000 BürgerStiftung Düsseldorf 150,083 Verein für Berliner Stadtmission 200,000 Other beneficiaries 14,040 DRK KV Düsseldorf e.V. 134,685 Verein für Integration, Beschäftigung gemeinnützige CLIMB GmbH 399,333 und Soziales e.V. 30,000 Hamburg In safe hands e.V. 108,580 Villa Jühling e.V. 30,000 Amnesty International Deutschland e.V. 29,100 Litcam gGmbH 76,800 Wildpflanzen e.V. 30,000 Dt. Seemannsmission Hamburg-Harburg e.V. 30,000 SOS-Kinderdorf e.V. 300,000 Other beneficiaries 178,078 Hamburger mit Herz e.V. 30,000 Tausche Bildung für Wohnen e.V. 336,659 kulturchoc gUG 51,000 Toni Kroos Stiftung 500,000 Schleswig-Holstein leetHub St. Pauli e.V. 30,000 Turmstationen Kreis Borken-Coesfeld e.V. 138,000 Akademikerbund Hamburg e.V. 30,000 Lessan e.V. 30,000 Verein für Berliner Stadtmission 100,000 anderes lernen, Heinrich-Böll-Stiftung PONTON 3 e.V. - Verein für soziale Projekte 63,260 Wuppertaler Kinder- und Jugenduniversität f.d. Schleswig-Holstein e.V. 91,952 Verein für Innere Mission Hamburg 30,000 Bergische Land gGmbH 360,000 BUND Inselgruppe Föhr-Amrum e.V. 70,500 War Child Deutschland gGmbH 30,000 Zukunftsstiftung Landwirtschaft 88,000 BUND LV Schleswig-Holstein e.V. 192,169 Yoga für alle e.V. 30,000 Other beneficiaries 3,007,329 Deutsche Umwelthilfe e.V. 59,200 Other beneficiaries 148,550 Flüchtlingsrat Schleswig-Holstein e.V. 75,000 Rheinland-Pfalz PÄDIKO e.V. 36,800 Hessen Ackerdemia e.V. 30,000 Sea Shepherd Deutschland e.V. 100,000 Ackerdemia e.V. 30,000 Clean River Project e.V. 60,000 Seehundstation Friedrichskoog gGmbH 200,000 ASB LV Hessen e.V. 51,000 Deutsche Meeresstiftung 150,000 Verein für Berliner Stadtmission 100,000 AWO KV Fulda e.V. 37,500 EIRENE Internat. Christlicher Other beneficiaries 259,000 DRK LV Hessen e.V. 61,850 Friedensdienst e.V. 30,000 Family Playdates e.V. 64,700 Haus Wasserburg Pallott. Thüringen IMPULS Deutschland Stiftung e.V. 59,287 Jugendbildungs gGmbH 32,000 A.R. Protect the Nature gUG 30,000 Internationaler Verein Windrose 1976 e.V. 97,160 Human Rights Watch e.V. 100,000 Ackerdemia e.V. 30,000 KUBIN e.V. 80,000 Johanniter-Unfall-Hilfe e.V. RV Trier-Mosel 30,000 Dt. Familienverband LV Thüringen e.V. 30,000 Litcam gGmbH 38,400 Naturefund e.V. 330,000 Freundeskreis Natuviva e.V. 30,000 Naturefund e.V. 430,000 RhineCleanUp gGmbH 88,900 Jesus-Projekt-Erfurt e.V. 30,000 Other beneficiaries 778,718 Verein Geborgenheit im Alter e.V. 70,981 Katarina Witt Stiftung gGmbH 500,000 Other beneficiaries 289,235 Let’s Do It! Germany e.V. 30,000 Mecklenburg-Vorpommern Linie 94 e.V. 80,000 Ackerdemia e.V. 60,000 Saarland Naturgarten e.V. 30,000 BRH Rettungshundestaffel Nordelbe e.V. 30,000 Deutsche Wildtier Stiftung 98,194 Pixel Sozialwerk gUG (haftungsbeschränkt) 84,000 Diakoniewerk Stargard GmbH 30,000 Diakonisches Werk an der Saar gGmbH 30,000 Other beneficiaries 251,151 DRK KV Rügen-Stralsund e.V. 62,800 Flüchtlingshilfe Blieskastel e.V. 1,500 DRK KV Uecker-Randow e.V. 29,920 McDonald’s Kinderhilfe Stiftung - Homburg 30,000 Ecosphäre e.V. 30,000 SOS-Kinderdorf e.V. 53,034 IMPULS Deutschland Stiftung e.V. 59,947 Stadtbauernhof Saarbrücken e.V. 30,000 Kulturverein für Reddelich und Brodhagen e.V. 29,200 SWSM Sozialwerk Saar-Mosel gGmbH 18,000 LebensRäume e.V. 40,500 Wildtierschutz Deutschland e.V. 24,000 SOS-Kinderdorf e.V. 30,000 Zukunftswerkstatt Saar e.V. 8,000 Other beneficiaries 212,810

67 Where the millions go

To To 2020 2020 2020 2020 inclusive inclusive Missing People People’s Postcode Lottery Music in Hospitals & Care Prince of Wales’s Charitable Fund Great Britain The Reader Lottery contributions in millions of euros Postcode Children Trust: 4.4 22.9 People’s Postcode Trust: 2.9 29.4 Children 1st Community Grants Programme Children North East Daisy Chain Postcode Green Trust: 3.0 26.7 Magic Breakfast Bumblebee Conservation Trust Place2Be Keep Britain Tidy Prospex Surfers Against Sewage Whizz-Kidz The Conservation Volunteers The Royal Parks Postcode Community Trust: 2.9 21.1 Trees for Cities Community Grants Programme Local Giving Postcode Culture Trust: 3.0 26.1 Edinburgh International Book Festival Postcode African Trust - MAC Birmingham now named Postcode International Trust: 3.0 19.4 National Galleries of Scotland Action Against Hunger National Museum Wales / Amgueddfa Cymru AfriKids National Museums Scotland Book Aid International Sistema Scotland Mary’s Meals V&A Dundee Ndlovu Care Group Peace Direct Postcode Animal Trust: 2.9 23.0 Battersea Postcode Planet Trust: 2.6 21.7 Marine Conservation Society Apopo Medical Detection Dogs Clinton Foundation Riding for the Disabled Association Cool Earth TRAFFIC INTERNATIONAL Fauna & Flora International Wildfowl & Wetlands Trust Global Witness Royal Zoological Society of Scotland Postcode Global Trust: 3.0 21.2 Zoological Society of London Amref Health Africa UK CARE International UK Postcode Dream Trust - Children on the Edge now named Postcode Society Trust: 2.2 21.2 Global Fund for Children Children 1st Humanity & Inclusion UK Kent Wildlife Trust Médecins Sans Frontières Zoological Society of London

Postcode Heroes Trust - Postcode Sport Trust - now named Postcode Justice Trust: 2.9 22.3 now named Postcode Active Trust: 4.0 19.9 Ellen MacArthur Cancer Trust Cruyff Foundation Scottish Air Ambulance Greenhouse Sports Street Soccer Lord’s Taverners The Sentry Newcastle United Foundation Thomson Reuters Foundation Street League Tottenham Hotspur Foundation Postcode Earth Trust: 2.9 16.8 Postcode Care Trust: 3.0 26.5 National Trust Carers Trust National Trust for Scotland Royal Botanic Garden Edinburgh Royal Botanic Gardens, Kew 68 To To 2020 2020 2020 2020 inclusive inclusive Science Museum Group Plan International UK 2.9 11.4 Yorkshire Dales Millennium Trust Royal National Institute of Blind People (RNIB) 2.2 4.7 Royal Voluntary Service 2.9 15.0 Postcode Local Trust: 2.9 19.1 Save the Children 2.9 12.2 Community Grants Programme Sightsavers 2.9 7.4 Learning through Landscapes The Ramblers 5.1 14.3 The Fore The Royal Society of Wildlife Trusts 5.1 17.3 Theirworld 3.0 5.7 Postcode Support Trust: 3.3 18.5 UNICEF 3.0 11.5 Alzheimer’s Society War Child 2.8 15.3 Dementia Adventure WaterAid 5.1 17.5 Grandparents Plus Woodland Trust 5.1 17.3 Re-engage (Contact the Elderly) WWF UK 5.1 20.4 The Food Train Youth Music 3.0 6.4 The Silver Line Other and former beneficiaries 0.0 14.0 Volunteering Matters Postcode Innovation Trust 4.1 13.5 Norsk Postkodelotteri

Postcode Equality Trust - Norway now named Postcode Education Trust: 2.9 12.5 Lottery contributions in euros Clooney Foundation for Justice Girls Not Brides SOS-barnebyer 2,451,718 3,564,617 Helen Bamber Foundation WWF Verdens naturfond 2,451,718 3,564,617 Hope & Homes for Children Human Rights Watch Liberty Svenska Postkodlotteriet Reprieve Women for Women International Sweden Lottery contributions in millions of euros Postcode Education Trust - now named Postcode Places Trust 2.9 5.0 Amnesty International 1.4 16.9 BirdLife Sweden 0.5 1.0 Postcode Neighbourhood Trust: 2.9 5.0 Bris – Children’s Rights in Society 1.0 19.9 Community Grants Programme Civil Rights Defenders 1.0 7.2 Clowns Without Borders 0.5 0.5 ActionAid 2.9 12.3 Diakonia 1.9 17.1 African Parks 2.3 2.3 Doctors Without Borders 2.3 37.2 Amnesty International 2.9 12.1 ECPAT Sweden 0.5 5.3 Barnardo’s 2.9 6.7 ERIKS Development Partner 1.4 14.1 Breast Cancer Care 1.5 5.1 Fairtrade Sweden 0.5 3.5 British Red Cross 2.9 6.8 Friends 0.7 8.1 Canal & River Trust 5.2 13.7 Fryshuset 1.7 12.9 Cats’ Protection 1.4 3.9 Greenpeace 1.7 25.0 CLIC Sargent 2.9 13.5 Hand in Hand Sweden 1.0 10.4 ClientEarth 2.3 2.3 Human Rights Watch 0.5 2.4 Crisis UK 3.0 7.3 Keep Sweden Tidy 0.7 5.3 Depaul UK 2.9 12.3 Mentor Sweden 0.7 5.2 Dogs Trust 2.8 17.1 MIND 0.7 2.3 Ellen MacArthur Foundation 2.3 2.3 My Special Day 0.7 7.5 Fauna & Flora International 2.3 2.3 Neuro Sweden 0.7 8.1 Friends of the Earth 5.1 13.5 Nordens Ark 0.7 7.7 Girlguiding UK 2.9 6.3 Operation Smile 1.1 7.4 Greenpeace UK 2.3 2.3 Peace Parks Foundation Sweden 0.7 9.3 Guide Dogs for the Blind Association 1.5 4.0 Plan International 2.0 21.9 Maggie’s 2.8 15.1 Raoul Wallenberg Academy 0.5 1.9 National Society for the Prevention of Redcross Sweden 2.3 37.3 Cruelty to Children 2.9 6.7 Save the Children Sweden 2.4 65.2 Oxfam GB 2.8 12.6 SOS Children’s Villages 2.0 28.7 PDSA 2.1 12.0 69 Where the millions go

To To 2020 2020 2020 2020 inclusive inclusive Special projects 2020 Dreamfund 14.5 14.5 Commonland 0.9 5.1 Star for Life 0.7 8.9 Cordaid 2.7 75.6 Sweden for UNHCR 2.0 19.2 Dance4Life 0.5 9.0 Swedish Alzheimer’s Foundation 0.7 8.8 Defence for Children 0.5 7.6 Swedish Association of City Missions 2.3 28.1 Dierenbescherming 1.8 46.6 Swedish Asthma and Allergy Association 0.7 8.1 Dr. Denis Mukwege Foundation 0.9 4.8 Swedish Childhood Cancer Fund 2.0 56.9 Dutch Caribbean Nature Alliance 0.5 8.2 Swedish Committee for Afghanistan 1.6 11.7 Dutch Council for Refugees 10.0 315.2 Swedish Committee for UNICEF 2.4 34.4 Edukans 0.5 5.1 Swedish Olympic Committee 1.0 6.7 The Elders 0.5 5.5 Swedish Outdoor Association 0.7 7.7 European Climate Foundation 0.9 10.9 Swedish Sailing Federation 0.5 3.4 Fairfood 0.5 7.1 Swedish Ski Association 1.4 9.0 Fauna & Flora International 1.5 1.5 The Guides and Scouts of Sweden 1.0 9.6 Foundation for Refugee Students UAF 0.9 21.5 The Hunger Project Sweden 0.7 5.7 Free Press Unlimited 0.9 24.7 The Kvinna till Kvinna Foundation 1.1 10.8 Friends of the Earth Netherlands 1.4 38.5 The Swedish Autism and Asperger Association 0.5 1.4 Girls First Fund 1.0 1.0 The Swedish Brain Foundation 1.5 10.0 Girls Not Brides 0.5 5.5 The Swedish Cancer Society 2.4 40.1 Global Witness 0.5 2.0 The Swedish Heart-Lung Foundation 2.0 31.8 Goois Natuurreservaat 0.9 27.2 The Swedish National Association for Greenpeace 2.3 75.2 People with Intellectual Disability 0.7 6.2 Hivos 5.4 40.4 The Swedish Postcode Foundation 17.2 187.1 Human Rights Watch 1.4 16.3 The Swedish Rheumatism Association 0.7 8.4 Humanitas 4.5 67.4 The Swedish Sea Rescue Society 1.5 28.5 The Hunger Project 0.5 6.3 The Swedish Society for Nature Conservation (SSNC) 1.5 15.3 ICCO 1.4 23.3 Vi Agroforestry 1.1 6.9 IMC Weekendschool 0.5 6.5 WaterAid 1.1 8.5 Impunity Watch 1.0 1.0 We Effect 1.7 17.1 IUCN NL 0.9 32.3 World Childhood Foundation 0.7 3.9 IVN Natuureducatie 1.4 40.1 World’s Children’s Prize Foundation 0.5 4.1 JINC 0.5 3.4 WWF - World Wide Fund for Nature 1.9 60.8 Johan Cruyff Foundation 1.4 20.0 Former special projects and beneficiaries 0.0 245.2 Kansfonds 10.0 152.8 KNCV Tuberculosis Foundation 12.0 14.7 Krajicek Foundation 0.5 7.4 Nationale Postcode Loterij LandschappenNL 13.5 358.6 Landelijk Samenwerkingsverband Actieve The Netherlands Bewoners (LSA) and Social Enterprise NL 1.0 1.0 Lottery contributions in millions of euros Lighthouse Reports 0.5 0.5 Liliane Foundation 1.4 28.2 AAP 0.5 12.9 LINDA.foundation 0.5 3.4 Aflatoun International 2.5 7.5 Mama Cash 1.4 15.5 African Parks Network 0.9 16.1 Marine Stewardship Council 0.5 6.8 Aidsfonds 2.3 49.4 Médecins du Monde Netherlands 0.9 8.0 Amnesty International 6.2 100.5 Médecins sans Frontières Netherlands 17.5 408.5 Amref Flying Doctors 0.9 41.5 Movies that Matter 0.5 1.5 ARK Nature 3.1 28.9 Nadia’s Initiative 1.0 1.0 Bellingcat 1.0 1.5 Natuur & Milieu 1.8 58.5 Birdlife in the Netherlands 1.8 66.2 De Natuur en Milieufederaties 2.3 58.3 Both ENDS 0.5 2.5 Natuurmonumenten 18.8 454.2 Carbon War Room 0.5 10.1 Netherlands Leprosy Relief 1.4 43.0 CARE Nederland 0.9 8.5 One Acre Fund 1.5 1.5 Centrum tegen Kinderhandel en Mensenhandel 1.7 5.2 Oranje Fonds 15.0 232.6 Children’s Fund MAMAS 0.5 16.2 Oxfam Novib 13.5 432.3 Clinton Foundation 1.8 35.0 PAX 0.5 9.8 70 To To 2020 2020 2020 2020 inclusive inclusive Peace Parks Foundation 1.4 43.8 PharmAccess 0.9 6.5 BankGiro Loterij Plan International Netherlands 3.2 69.2 Prince Claus Fund 0.5 14.2 The Netherlands Rafa Nadal Foundation 0.5 5.5 Lottery contributions in millions of euros Resto VanHarte 0.5 7.2 Rewilding Europe 0.9 6.7 Amsterdam Museum 0.4 4.6 Right To Play 0.5 7.0 Anne Frank House 0.3 5.0 RNW Media 1.5 1.5 ANNO 0.4 0.4 Rocky Mountain Institute 0.9 15.7 BankGiro Lottery Fund 4.3 71.4 Roger Federer Foundation 0.5 1.5 BAZ Museum of Modern Sculpture 0.5 3.6 Rutgers 0.9 29.1 BOEi 0.7 10.1 SamenSpeelFonds 2.0 2.0 Bonnefanten 0.3 3.6 Save the Children Netherlands 0.9 22.6 Centraal Museum 0.5 8.2 Schone Kleren Campagne (SKC) 1.0 1.5 Cobra Museum of Modern Art 0.3 9.6 Scouting Netherlands 0.5 5.2 The Concertgebouw 3.7 21.6 Sea Shepherd 0.9 22.1 Drents Museum 0.5 6.5 The Sentry 0.9 11.4 Dutch Open Air Museum 1.1 15.6 Simavi 0.9 25.3 Dutch state museums (Kröller-Müller Museum, Solidaridad 1.4 20.0 Mauritshuis, Rijksmuseum, Van Gogh Museum) 9.1 180.9 SOS Children’s Villages Netherlands 1.4 33.7 Eye Filmmuseum 0.3 3.8 Stichting DierenLot 1.0 1.5 Foam 0.6 8.2 Stichting Het Vergeten Kind 0.5 0.5 Fortress Island Pampus 0.2 0.2 Stichting Kinderpostzegels Nederland 2.7 8.2 Frans Hals Museum 0.3 4.4 Stichting Vluchteling 2.7 80.1 Groninger Museum 0.7 6.6 Terre des Hommes 2.3 65.9 Hendrick de Keyser, Historic Houses Association 1.3 22.5 the Climate Group 0.9 14.1 Hermitage Amsterdam 1.1 21.4 The DOEN Foundation 24.7 732.4 Historical Museum of The Hague 0.2 0.2 The Dutch Urgenda Foundation 0.5 9.3 Jewish Cultural Quarter 0.3 5.6 The National Foundation for Kickstart Culture Fund 15.0 15.0 the Promotion of Happiness 0.5 11.2 Kunsthal Rotterdam 0.6 6.1 The Netherlands Red Cross 10.3 123.4 Kunstmuseum Den Haag 0.9 10.7 The North Sea Foundation 0.5 3.5 Maritime Museum Rotterdam 0.3 1.4 Theirworld 2.7 10.6 Museum Arnhem 0.2 2.4 Tropenbos International 1.0 1.0 Museum Boijmans Van Beuningen 0.6 10.8 UNHCR 2.3 41.8 Museum Catharijneconvent 0.5 3.5 UNICEF 13.5 401.8 Museum de Fundatie 0.8 5.7 Vereniging Nederlands Cultuurlandschap 0.5 9.9 Museum Kaap Skil 0.3 0.3 vfonds 10.6 81.0 Museum of Friesland 0.4 4.0 Voedselbanken Nederland 1.0 6.0 Museum Plus Bus 0.5 5.5 Waddenvereniging 2.4 28.3 Museum Speelklok 0.3 4.9 Wakker Dier 0.5 4.9 Museum Steamtram Hoorn-Medemblik 0.3 4.3 War Child 1.4 38.5 De Museumfabriek 0.2 3.1 Wetlands International 1.5 2.5 Nationaal Museum van Wereldculturen 0.8 10.0 Wilde Ganzen 0.9 9.2 National Museum of Antiquities 0.5 5.0 Wildlife Justice Commission 2.4 3.4 Naturalis Biodiversity Center 0.9 10.6 Women Engage for a Common Future (WECF) 0.5 0.5 Nederlands Fotomuseum 0.3 4.0 WOMEN Inc. 0.5 5.0 NEMO Science Museum 0.8 7.7 World Fish Migration Foundation 0.5 0.5 Het Nieuwe Instituut 0.3 4.7 World Food Programme 1.4 24.5 De Nieuwe Kerk Amsterdam 1.1 7.6 World Press Photo 0.5 14.8 Noordbrabants Museum 0.8 6.0 WWF Netherlands 13.5 431.8 Oude Kerk 0.2 0.2 YY Foundation 0.5 6.9 Paleis Het Loo 0.9 10.1 Other and former beneficiaries 31.3 383.0 Prins Bernhard Cultuurfonds 16.8 270.0 Railway Museum 0.9 8.6 Rembrandt Association 0.4 5.0 Singer Laren 0.5 6.8 Stedelijk Museum Amsterdam 0.5 4.6 Teylers Museum 0.3 4.2

71 Where the millions go To To 2020 2020 2020 2020 inclusive inclusive The Dutch Mill Society 0.5 11.6 Humanitas 0.2 62.3 The National Maritime Museum 0.5 8.9 Jantje Beton 1.3 24.2 The Netherlands Institute of Sound and Vision 0.5 7.4 Het Jeroen Pit Huis 0.3 0.3 Van Abbemuseum 0.2 4.4 Johan Cruyff Foundation 0.1 36.1 Zeeuws Museum 0.2 2.7 KNCV Tuberculosis Foundation 0.1 10.2 Zuiderzee Museum 0.9 10.6 Krajicek Foundation 0.1 6.8 Other and former benefi ciaries 6.7 275.4 Leergeld Nederland 0.2 0.6 Life Goals Foundation 0.5 1.1 Lucille Werner Foundation 0.3 3.1 VriendenLoterij Lung Foundation Netherlands 1.0 19.5 Maarten van der Weijden Foundation 0.2 0.2 The Netherlands Make-A-Wish Netherlands 0.4 8.2 Lottery contributions in millions of euros Nationaal Fonds Kinderhulp 3.5 55.4 Nationaal Fonds tegen Kanker 0.2 0.6 Aidsfonds 0.7 23.1 National Foundation for the Elderly 3.2 25.8 ALS Foundation Netherlands 0.1 0.4 National Monument St.-John’s Cathedral 0.2 4.7 Alzheimer The Netherlands 1.6 13.9 Nationale Vereniging de Zonnebloem 0.8 11.3 AMC Foundation: Medicine for Society 1.0 3.0 Natuurmonumenten 0.4 4.4 Amsterdam UMC Cancer Center Amsterdam 0.8 35.5 Pink Ribbon 0.6 9.1 Bas van de Goor Foundation 0.3 2.6 Princess Beatrix Spierfonds 0.8 15.5 Bio Vakantieoord 0.2 0.2 Prostate Cancer Association 0.3 0.6 Child and Disability Fund 0.1 0.1 Rare Disease Foundation 0.3 1.6 Children Cancer-free Foundation 0.6 8.2 Reading and Writing Foundation 0.2 2.5 CliniClowns Foundation 0.2 6.1 SailWise 0.1 0.1 De Buurtcamping 0.3 0.3 Samen voor alle kinderen (Sam&) 2.2 2.2 Dirk Kuyt Foundation 0.1 1.3 School’s cool 0.2 0.2 Dutch Arthritis Foundation 0.8 14.9 Special Olympics Nederland 0.3 0.3 Dutch Brain Foundation 1.0 18.0 Spieren voor Spieren 1.3 8.1 Dutch Burns Foundation 0.8 14.9 Sports Foundation for Disabled 0.7 9.5 Dutch Cancer Society 1.4 26.1 Stichting Artsen voor Kinderen 0.3 0.3 Dutch Diabetes Research Foundation 1.2 21.4 Stichting De Tijdmachine 0.2 0.2 Dutch Digestive Foundation 1.3 21.0 Stichting Dutch Cell Dogs 0.2 0.2 Dutch Epilepsy Foundation 0.7 12.3 Stichting Het Vergeten Kind 2.2 16.3 Dutch Eye Fund 0.3 4.0 Stichting Jarige Job 0.2 0.9 Dutch Heart Foundation 2.6 25.7 Stichting Kinderpostzegels Nederland 0.7 6.2 Dutch Kidney Foundation 0.9 17.9 Stichting Metakids 1.2 5.1 Dutch MS Research Foundation 0.2 5.9 Stichting MIND 0.6 13.0 Dutch Society for Autism 0.3 3.7 Stichting Papageno 0.2 0.2 Edwin van der Sar Foundation 0.2 1.7 Stichting Petje af 0.2 0.2 Esther Vergeer Foundation 0.5 2.6 Stichting Villa Pinedo 0.2 0.2 Everyday Heroes 0.3 0.5 The DOEN Foundation 3.0 88.7 Fonds Slachtofferhulp 1.5 27.6 The Netherlands Red Cross 0.2 8.6 Foundation for the Disabled Children 0.9 7.4 Trombosestichting Nederland 0.3 0.3 Friendship Sports Centre 0.7 3.2 Vereniging SchuldHulpMaatje Nederland 0.9 0.9 Giovanni van Bronckhorst Foundation 0.2 1.4 Vier het Leven 0.2 1.8 Golden Days 0.5 2.4 World Cancer Research Fund 0.1 0.1 HandicapNL 2.1 22.4 Youth Fund Sports & Culture 0.4 3.5 Herman van Veen Arts Center Foundation 0.1 1.2 Yvonne van Gennip Talent Foundation 0.1 0.4 Hulphond Nederland 0.8 2.1 Other and former benefi ciaries -0.7 200.3

72 Credits

Publisher: 48 (b.), 50 (t.), 56 (b.l.), 57 (t.), Page 44 (t.): UNHCR/Rasheed Nationale Postcode Loterij NV, 59 (Van Bronckhorst, Van Veen), Hussein Rasheed Amsterdam 60, 61: Roy Beusker Fotografie Page 44 (b.l.): iStock Production supervison and Page 6 (b.l.), 38 (t., b.r.): Kristoffer Page 45 (l.): Leo Linnartz lithograph: Rozental Page 48 (t.l.), 53 (b.l.), 64 (t.r.): JEA Paper Promotions B.V. Page 9 (t.l.): Dr Denis Mukwege Petra Steenkamer Printing: Foundation Page 49 (Starreveld, Van Dam, HuigHaverlag Printing Page 9 (b.m.): Judith Lingeman Tensen, Tan, Trustfull, Krabbé, Graphic design: Page 9 (b.r.): Chris Watt Gerschtanowitz), 59 (Van der Woldberg&Wesseling dm with Photography Geest, Werner): Roel Nederveen illustrations by Wonderwerk Page 11 (t.): Katharina Kühnel Page 50 (b.): Gert Jan van Rooij Production and text: Page 12 (t.): David van der Leij Page 51 (t.): Siese Veenstra De Schepper Campagnes with Page 13, 47 (t.r.), 49 (t.r.), Page 51 (b.r.): Milette Raats Jacqueline Schoenmakers, 53 (t.r.), 57 (b.l.): Jurgen Jacob Page 51 (b.l.), 52 (t.), 53 (b.r.): JudithBeers&, LokkerTeksten Lodder Bastiaan van Musscher and Más Page 15 (b.l.): Ewold Kooistra Page 54 (Verlinde, Ruiters, Ten Translation: Page 16 (t.): Marco Urban Brink, Janzen, Loman), 59 (Moors, Taalbureau IJ Page 16 (b.): Jon Andrie Hoekstra Krajicek): Nick van Ormondt Editing and proofreading: Page 17 (t.), 18, 19 (t., b.l.) Page 54 (DeLange): Hans Roggen Laura Martz 21 (Pflaume, Witt, Lenz und Page 57 (b.), 59 (Joling): Ruud Uhlig, Kelly): Wolfgang Wedel Baan Photos and illustrations: Page 17 (b.l.): Archilleas Zavallis Page 58 (b.l.): ProShots In photographing prize awards Page 24 (b.l.): Dom Hinchley Page 59 (Kroes): Jaap Vliegenthart and events, the Charity Lotteries Page 27 (b.r.): Paul Maguire Page 59 (Vergeer): Mathilde Dusol adhered to government rules put Page 31 (b.r.): Nina Ruud27 Page 59 (Versteegh): Oof in place to prevent the spread of Page 32 (b.), 33 (t.l., Jorun Verschuren coronavirus. Some photos were Stiansen, Tom Stiansen): Bjorn Page 59 (Van de Goor): Ronald taken before the rules came into Schei Hoogendoorn force. We cannot vouch for photos Page 35 (t.): Germund Sellgren/ Page 59 (Kuijt): John de Pater supplied by third parties. WWF Page 59 (Van Gennip): Capital The rights of all photographs are Page 36 (l.): Alex Hinchcliffe Photos/Gerald van Daalen owned by the beneficiaries, with Page 36 (t.r.): Olena-Shevchenko Page 62: Pascal Witte the exception of: Page 37 (t.): Panzi Hospital Page 37 (b.): Jessica Skogsberg Cover: Syrian Arab Red Crescent Page 40 (t.): Daniel Abrahamsson Page 2, 3, 5 (b.), 9 (b.l.), 12 (b.), Page 40 (b.), 41 (t.): Warner Bros 14, 42, 46 (t.r, b.), 47 (t.l.), Page 43 (t.): Getty Images

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Martijn van Klaveren, Director of Communications This annual report has been produced using carbonneutral [email protected] printing, biodegradable vegetable ink and FSC-manufactured EU Ecolabel paper. Annual Report2020 Novamedia/Postcode Lotteries

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