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Sponsoring + Hospitality Uci Track Cycling World Championships 28 February - 4 March 2018 Apeldoorn, the Netherlands

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Sponsoring + Hospitality Uci Track Cycling World Championships 28 February - 4 March 2018 Apeldoorn, the Netherlands 2018 TRACK CYCLING APELDOORN WORLD CHAMPIONSHIPS THE NETHERLANDS SPONSORING + HOSPITALITY UCI TRACK CYCLING WORLD CHAMPIONSHIPS 28 FEBRUARY - 4 MARCH 2018 APELDOORN, THE NETHERLANDS #APELDOORN2018 PRESENTING SPONSOR INSTITUTIONAL PARTNERS LOCAL ORGANISING COMMITTEE OFFICIAL SPONSORS OFFICIAL SUPPLIERS PAG: 2 // 20 PAG: 3 // 20 INTRODUCTION As a cycling country, the Netherlands is of Omnisport Apeldoorn sports centre. We expect course the ideal location for large cycling to welcome thousands of cycling enthusiasts events. Many of these events take place in the from the Netherlands and abroad here! province of Gelderland. Partly for this reason, the UCI awarded Gelderland the “UCI Bike The organisation of these world championships Region” label as a bike-friendly province in is once again an ideal opportunity to put the 2017. Sporting events enliven Gelderland and Netherlands on the map in the field of sports make the region attractive for athletes, visitors and to underscore the importance of strong and businesses. cycling events for the Gelderland province and the municipality of Apeldoorn. The province We are especially proud that our country, of Gelderland, the municipality of Apeldoorn, and the city of Apeldoorn in particular, will the Royal Dutch Cycling Union and organiser once again host the UCI Track Cycling World Libema Profcycling have therefore teamed Championships in 2018. This edition, like the up to make this international sporting event Track Cycling World Championships in 2011, a great success. We invite you to attend this the Track Cycling European Cup in 2011 and spectacular international cycling event. 2013, and the Tissot UCI Track Cycling World Cup 2016, will be held in the multifunctional Mr. John Berends Mr. Jan Markink Mr. Marcel Wintels Mr. Cees Priem Mayor, Apeldoorn Delegate, Province Chairman, Royal Manager, Libéma of Gelderland Dutch Cycling Union Profcycling SPONSORING & HOSPITALITY & SPONSORING PAG: 4 // 20 PAG: 5 // 20 SPEED, SENSATION & SPECTACLE Cycling is alive in the Netherlands as well! The start of the Giro in Apeldoorn in 2016 and the recent Giro victory of Tom Dumoulin have encouraged this enthusiasm. The fact that the world championships in track cycling are once again coming to the Netherlands/Apeldoorn in 2018 completes the picture! We expect that between 28 February and 4 March 2018, Omnisport will once again fill up with thousands of enthusiastic cycling lovers from home and abroad. They will cheer on their favourites, including the Dutch cyclists Theo Bos (five-time world champion), Elis Ligtlee (Olympic champion) and Matthijs Büchli (Olympic silver medallist), during the electrifying races. With the possible participation of Kirsten Wild (two-time world champion), Shanne Braspennincx, Laurine van Riessen, Jeffrey Hoogland and the new generation of sprint stars, including Harry THE Lavreysen (world championships silver medallist and European U23 champion), Kyra Lamberink (European U23 team sprint champion) and Hetty van de Wouw (European U23 champion), we expect a Cycling is alive! Alongside the most famous races such as the Giro thrilling event. EVENT d’Italia, Tour de France and Vuelta a España, the UCI Track Cycling World Championships have also been gaining prestige in recent We are looking forward to the 2018 UCI Track Cycling World years, both nationally and internationally. It is not for nothing that Championships presented by Tissot and we hope to welcome you cycling is, after football, the most-watched sport on television in as a sponsor or guest between 28 February and 4 March 2018 at the Netherlands. Omnisport in Apeldoorn! SPONSORING & HOSPITALITY & SPONSORING PAG: 6 // 20 PAG: 7 // 20 EXPOSURE Absolute top-level sports, passion, emotion and spectacle are some of the ingredients that make the UCI Track Cycling World Championships a great event for athletes and visitors. HOSPITALITY For businesses (local, national and international), the world championships are an ideal opportunity for networking and The 2018 UCI Track Cycling World Championships presented by Tissot at Omnisport offer an PR activities. We have developed various partner packages excellent platform for strengthening business relations and making new contacts. The combination (see page 14 and following) which offer organisations the of hospitality and top-level sports at a unique venue ensures an atmosphere in which you can provide opportunity to attach their name to this unique event. A your guests with a high-quality and exciting experience. customised partner package is also possible. The world championships offer a wide range of hospitality possibilities. For instance, we offer you and your guests the possibility of enjoying an elegant dinner buffet together with a view of the track in the Omnisport restaurant. Omnisport also has other facilities available, including the Business Lounge. Multiple large groups can be accommodated there simultaneously. Tell us your wishes and we’ll be happy to work with you to assemble a fitting hospitality package. SPONSORING SPONSORING & HOSPITALITY & SPONSORING PAG: 8 // 20 PAG: 9 // 20 NETWORKING EVENTS AND EXPERIENCES BRAND ACTIVATION #ROADTOAPELDOORN As a partner of the 2018 UCI Track Cycling World Championships As a committed partner of the 2018 UCI Track Cycling World presented by Tissot, you are guaranteed tickets to various events Championships presented by Tissot, you can choose from among JOIN THE #ROADTOAPELDOORN PARTNER NETWORK prior to the world championships. These events will focus on various brand activation possibilities: online, on-site and at your own networking, education and the top-level sports experience: workplace. AND EXPERIENCE TOP-LEVEL SPORTS UP CLOSE � Two partner network events A successful top-level sports event does not just magically � BEAT Track Team team presentation appear. The road to reach it is just as important as the � Professional track clinic EXPOSURE final goal. As a member of the #RoadToApeldoorn partner Of course, we will also provide your organisation with exposure network, you’ll experience from up close how the best Dutch before and during the event. This includes displaying your logo during track cyclists, such as Theo Bos and Matthijs Büchli, are television broadcasts, on our website and on social media, as well as preparing for the world championships. Additionally, you’ll visibility on-site at Omnisport. enjoy various networking events and VIP packages before and during the world championships. SAMPLE ADVERTISEMENT FROM OUR CAMPAIGN - ABOUT HET BEAT TRACK TEAM - The BEAT Track Team the first commercial UCI sprint track team in the history of Dutch cycling, aims to create new opportunities for track cycling. The team’s commercial structure new possibilities for giving the sport an extra impulse a boost. The team, which consists of five-time world champion Theo Bos, European championships silver medallist Roy van den Berg and Olympic silver medallist Matthijs Büchli, is working towards the 2018 UCI Track Cycling World Championships in Apeldoorn and is involving the members of the partner network on the #RoadToApeldoorn. More info: www.beatcycling.club. #ROADTOAPELDOORN SPONSORING & HOSPITALITY & SPONSORING PAG: 10 // 20 PAG: 11 // 20 MEDIA ATTENTION Cycling is hot! And it shows. Every year, the UCI Track Cycling World Championships attract major international attention. But what does that mean for media attention? We’ll break down the TV figures (source: REPUCOM) for you. The TV audience for the UCI Track Cycling World BROADCAST TIME VIEWERS Championships grew almost six-fold from 2013 in Minsk to 2016 in London. The total broadcast time PER EVENT PER COUNTRY of the UCI Track Cycling World Championships in 2016 was 861 hours, of which 275 hours were live! (hh:mm:ss) (x millioen) during London world championships The host country, England, aired 47 hours and 48 minutes. The greatest amount of broadcast time was achieved in Hong Kong, with 133 hours and 15 minutes. Netherlands 13,31 IN TOTAL, 181.47 MILLION PEOPLE Belgium 9,89 WATCHED THE TRACK CYCLING WORLD Germany 31,41 CHAMPIONSHIPS Minsk 2013: 150:53:50 France 17,36 The 2016 UCI Track Cycling World Championships Cali 2014 433:42:43 Spain 5,57 were broadcast by 127 channels worldwide. The Italy 12,03 highest number of viewers was attained by Sony St-Quentin-en-Yvelines 2015 571:17:17 UK 52,45 ESPN, with a total of 3.03 million viewers! Denmark 1,46 Londen 2016 861:15:08 Sweden 0,13 Poland 18,66 Russia 5,72 Australia 1,76 USA 0,13 MEDIA ATTENTION SPONSORING & HOSPITALITY & SPONSORING PAG: 12 // 20 PAG: 13 // 20 BROADCAST TIME PER COUNTRY (hh:mm:ss) during London world championships Netherlands 02:09:43 Belgium 14:37:38 Germany 01:24:15 France 41:36:09 Spain 00:11:28 Italy 24:52:05 UK 47:48:08 Denmark 18:59:48 Sweden 33:45:14 Poland 50:56:13 AN Russia 08:44:58 Australia 14:29:18 INTERNATIONAL USA 09:09:41 TOP-LEVEL SPORTS EVENT SPONSORING & HOSPITALITY & SPONSORING PAG: 14 // 20 PAG: 15 // 20 THE PARTNER NETWORK PACKAGES BLUE We offer various partner packages for the 2018 UCI Track Cycling World Championships presented by Tissot. If you don’t see the right package, we’d be happy to put together a custom package for you. Main Sponsor of the 2018 UCI Track Cycling World Championships presented by Tissot. As a BLUE partner, you are one of the most important sponsors of the world championships and enjoy maximum exposure and networking possibilities. Contents of BLUE package: � 120 VIP tickets � Use of world championships in own � Logo on podium backdrop � 60 parking
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