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Moving Picture World (Dec 1917)

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Moving Picture World (Dec 1917) Vol. 34, No 12 December 22, 1917 Price 15 Cents CKalmerg Publishing Company 51G Fifth Ave.NewYorK.J 1702 THE MOVING PICTURE WORLD December 22, 1917 Elaine Hammerstein in The Corespondent" WITH $50,000 in nation-wide advertising to back her up. This publicity is now at work. Take advan- tage of it Adapted by Ralph Ince from the stage play by Alice Leal Pollock and Rita Weiman. IPXA/PI PRODUCTIONS, Inc. JC V V L*JL* 1600 Broadway, New York GEORGE K. SPOOR presents 15 -IN- • m i i 9 BY P.G.W ODE HOUSE ATAH FIRST CLASS PICTURE THEATRES- When! Twenty Million People will see the above advertisement on the billboards throughout the United States and WILL EX- PECT TO SEE THE PICTURE IN YOUR THEATRE. Arrange your bookings ISOW Distributed through the George Kleine System 170* THE MOVING PICTURE WORLD December 22, 1917 To Pivet the Attention of Millions of America's School Children. This means the whole Grammar School population of your town! 388 Think what it will mean to you to AWARD have all those boys and girls among TO BE DISTRIBUTED The Judges your best patrons, for matinees as well as evenings, INTERESTED IN The whole vicinity of your thei YOUR SHOW—YOUR THEATRE, for will be in a ferment over "The ft for the 18 weeks. tery Ship." Every household—fath mothers, brothers and sisters—wit thinking about your show and w( The Contest Will Be ing to help some boy or girl earn "Best Ending" of the awards. Conducted as Follows: Principals and teachers of Grami Schools will be interested in Millions of large illustrated Heralds, Here's an exercise in English C» Contest the size of four pages in the "Mov- position, not dull and dry, but vai ing Picture Weekly," with pictures entertaining—Play, instead of Wor of some of the tremendously exciting with real awards for inventive abi scenes of "The Mystery Ship" and the and imagination. a representative Rules of the Contest, will be furnished free to exhibitors when '"The Mystery Ship" It's bound to mean a lot, of NEW PATR( of 1 is booked. many whom probabfy never went movie show before. They will go to see | Group You don't have to do a thing but hand out Mystery Ship"—and get the habit of GO the circulars, advertise the Contest on your TO YOUR THEATRE. screen in regular and your newspaper ads. Don't fail to be THE. CENTER OF THE Think what will happen, your boy and when TEREST that this Contest is going to sti] girl patrons learn of the Contest! One single in 'your neighborhood. Don!t"miss THE as follows: circular handed out at your box office will VALUABLE ADVERTISING the Contest start all the kids in the neighberhood—and give your theatre. in other neighborhoods where there isnt any BIDE DUDLEY "Mystery Ship"—in the direction of your Don't lose the PROFITS you will make NEW YOKK WORLD theatre. "The Mystery Ship." LOUELLA PARSONS CHICAGO HERALD HARRIETT UNDERHILL Tie YOUR House up t NEW YORK TRIBUNE T. E. OLIPHANT NEW YORK EVENING MAIL This Nation-wide ide The PULL of the smashing, nerve-rending endings to "T Mystery Ship" episodes will be equaled by the PUSH towa your theatre of eager, excited boys and girls in every hou Think what this advertising hold among your patrons. Don't let your competitor beat y Will be worth to you—no to it. money could buy it; full GET BUSY—ACT NOW—TODAY pages in the papers wouldn't pack your house so full. UNIVERSAL FILM MANUFACTURING CO. And EVERY BOY AND GIRL will CARL LAEMMLE, President in it, there are no con- be because "The Largest Film Manufacturing Concern in the Universe" ditions. The Contest is free to anyone 15 years of age or under. 1600 BROADWAY, NEW YORK — December 22, 1917 THE MOVING PICTURE WORLD 1705 Another Tremendous SMASH to help exhibitors put over the UNIVERSAL Serial Thriller iYERY WORD "THE N ADDITION to the advertising possibilities MYSTERY of such famous stars as Ben Wilson, Neva Gerber, Kingsley Benedict, Duke Worne and ibruillier, and a cast of especially chosen Uni- SHIP" rsal plays addition to the gigantic explosion of a $35,000 t in the first episode, in which a whole street ene and huge castle walls were dynamited y* addition to 18 breathless, mystery-filled endings of each for sending in the best suggested ending of the last sode, to COMPEL attendance at the next; we are giving you, Ship." .olutely free, without a cent of cost to YOU, the biggest episode of "The Mystery id of Think what this will mean to you while you An Unprecedented are running the Serial! Every Boy and Girl in your neighborhood will be interested in the progress of the show ALL THE TIME. EVerv Boy and Girl will want to see House Packer EVERY EPISODE. Every Boy and Girl will be big, fetching, entertaining Nation-Wide "Best Ending" Con- advertising "The Mystery Ship" and YOl'B t for the Boys and Girls of America, with $1,000 in Awards THEATRE to parents, teachers, friends— to THE Liberty Bonds. Government Certificates and Thrift Stamps, WHOLE NEIGHBOBHOOD. 1700 THE MOVING PICTURE WORLD December 22, 1917 HAimx BUCKING BROADWAY Directed hy Jacit Ford Precisely—Exactly—and Identically that calibre of high speed feature pic- ture play entertainment that makes your audience COME BACK clamor- ing for more. Precisely—Exactly—and Identically that character of costfy settings and investments that makes high class fea- ture plays popular with the masses. Precisely—Exactly—and Identically that distinct Harry Carey style of en- thusiasm, pep and punch that "gets over" in tremendous style. That's "Harry Carey in BUCKING BROAD- WAY," to be booked thru any Univer- sal Exchange. SPECIAL POSTERS. Universal Film Manufacturing Co CARL LAEMMLE, President "The Largest Film Manufacturing Concern In the Universe" 1600 Broadway, New York ; December 22, 1917 THE MOVING PICTURE WORLD 1707 , More Troofs arcpjlmgjn form 1301 SYMBOL Qly MKU|i Dn Um N<M Mctnge UNION WSTIRH N<M UtW «ymboli lone <* Uau three tpotan erur *• check ("«*•" >n< fa ciMrecler i> ^»"< *T™ I 02 1917 NOV 25 AM extra "Tom' 65"coa nl ^^-tH^COLN NEBR 24 KOMBR «!»«* <Ji^ DESH0111ES M * --« sEKin0E 920 « « CAEB CTT DR„ 258 IT * " T0R« ^ OF THE SEASOH AXO GIE „ rolffiSS ENGAGEMENT FOR A RETURN L M GARMAN manager rialto, J^Mesas. _££y_Utf»r JV^ifjtor R 'CHARD 7 A ROWLAND 8iG NESS ;;-«-«>oM ^ .LreEKOONSRATo M C WINTER J244P 1708 THE MOVING PICTURE WORLD December 22, 1917 Jere come the~ Blue Jeans ig the ?reategt VCUL OpJyilOftS melodrama in the history 9 ' ' of motion pictures Randolph Vartleit ofPhotoplay Magazine "Blue Jeans for heart interest surpasses any motion picture ~ lever saw" r , g Lesley Mason JUanagin? Editor ZxkibitovswadeTleview It's a wonder" c §eovgeV). Ijrendle oftheKunskif Enterprises Wt predicted and proved "1Jie Slacker and "Draft 258 'were tremendous box. office attractions* WE predict now that "SlueJeans will be the greatest box office attraction offered in years and that Viola Dana has become the greatest real star in motion pictures >M ETRO' Presented hy B. A.Rolfe Directed by John H.Collins* December 22, 1917 THE MOVING PICTURE WORLD 1709 HBT.,_, Sn ALIAS -MRS. JESS OP WniAdprfiil EMILY STEVENS scores another supreme dramatic triumph and provides a sure box office success* William S.Davis directed it in 5"Acts Jvom BlairHalls great stovp and "71 *\A '""H ""5 C*\ presents it for release 1 1 Hi 1KU DECEMBER lOtk Maxwell Karger, Manager ofProductions - 1 1710 THE MOVING PICTURE WORLD December 22, 1917 I've been waiting for that picture for a year 9 ' (Overheard in a street car when the speaker saw a sign on a pho- toplay house advertising Marguerite Clark in "Still Waters.") the way thousands of your people feel. They want to see the HP THAT'S new releases and keep up to date, but they also want to see the. pictures in which most of the great stars of today made th£ir repu- tations. jjj Your patrons may not have seen, or would be delighted to get another ww chance to see, such great pictures as Mary Pickford in "Madame Butter- WW fly," Marguerite Clark in "Still Waters," Pauline Frederick- in "Bella Donna," Geraldine Farrar in "Carmen," Sessue Hayakawa in "The Cheat" W —or a score of other hits of only a few months ago. W mm ^ammoantG^ctures released prior to August 5th, 1917, are sold on the absolute "open booking" plan All of these pictures are just as good today—in fact, better than the day I ! they were released—because the stars have greatly increased in "drawing power" and these productions have had the best advertising in the world. Fill in your open dates with pictures of known pulling power Book these pictures that have been tested in the crucible of time and found to be winners. You can now show enough of the stars your people i have indicated a desire to see. Fill up your open dates with pictures that compare favorably with your newer releases. Get in touch with your Exchange and tell them what you want. ,«,r, „»*»,... S^mi FAMOUS PLAYERS -LASKY CORPORATION ((Vj 'mT^^^^^I ADOLFH ZUKOR Prvs JESSE LLASKYWosPasi CEClLB.DEMUlE.O/mI»rGc/i»ra£ »\^V /*. /«! • -"NEW YORIO •/ ' " December 22, 1917 THE MOVING PICTURE WORLD 1711 i^iSsSfc— ^GOEBrrt. m The Seven Swans (Adapted and directed byTSeatLa DaQhy Most elaborate production in which Marguerite Clark has ever appeared f Do you remember "Snow White?" It was the greatest Christmas money-maker for exhibitors ever ! filmed.
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