2010 Annual Report Downtown Rising Annual Budget Income: Expenses:

A SHARED VISION FOR SALT LAKE CITY Summer 2013—Frank E. Moss Federal Courthouse Central Business District Payroll and Taxes scheduled for completion. This project will fill a five-acre Management Contract $483,000 This is Utah’s capital city and it belongs block on the south side of downtown and includes nearly $797,000 370,000 square feet. Community Relations to everyone. Downtown Rising is a shared Sponsorships $375,000 vision for a great American city that Six Gateway, Adjacent to the Hyatt Place Hotel at The $520,000 Gateway, scheduled for completion. This project will include EVE / First Night SLC LIVE embraces art, culture and education. It

2013 105,000 square feet of Class-A office space. Other Grants $357,000 envisions a community that is welcoming, $265,000 Office and Administrative green and international. Downtown Rising Vendor Revenue $220,000 $255,000 celebrates the relationship between a March 2013—Scheduled completion of the Salt Lake City Public Safety Complex. Attendance $91,000 Community Programs dynamic metropolitan center and Other $79,000 $244,000 the success of the entire region. Other $159,000 It is a commitment to our future. Co-Op Marketing March 22, 2012—Scheduled opening of City Creek Center, $50,000 Community Building one of the largest mixed-use developments in the U.S. $149,000 City Creek includes high-end retail, 700 residential units and Total $2,022,000

2012 Total $2,022,000 2013—Public Safety Building scheduled for completion. 5000 parking stalls. Voters approved a $125 million bond to construct the new facility for police and fire departments. August, 2011—Mid Jordan and West Valley TRAX lines scheduled for completion. Airport TRAX Line scheduled to open. Downtown Alliance Board of Trustees January 2012—Harmons opening as part of the City Summer 2011—The Leonardo is scheduled to open. The mission of the Creek Center shopping development. Harmons will Downtown Alliance is Vasilios Priskos (Chair). . . . . Internet Properties WORK be the first full service grocery store in the Central Kent Gibson (Incoming Chair) .Property Reserve, Inc . Business District. Spring 2011—Construction begins on Public Safety Complex. to build a dynamic and Bruce Bingham (Past Chair) . . Hamilton Partners 2011 Summer 2011—Gallivan Plaza scheduled to open. Expected completion of Broadway Park Lofts. With 80 Christina Alter ...... Goldman Sachs The new design includes more space for concerts, residential units, Broadway Park expands residential and diverse community that Lane Beattie...... Downtown Alliance and Salt Lake Chamber a two story meeting facility and greatly expanded retail development in the Pioneer Park neighborhood. ice rink. is the regional center for Jake Boyer ...... The Boyer Company June 2010—EA moves headquarters to downtown John Dahlstrom...... Wasatch Commercial Management, Inc . July 2010—Harmons City Creek breaks ground. Salt Lake City. culture, commerce and Jim Divver...... Zions Bank March 2010—Goldman Sachs announces new May 2010—City Creek Richards Court Condominiums entertainment. Jerry Fenn...... Qwest / CenturyLink offices at 222 South Main and the addition of 1,500 open along with Deseret Book Store and the David Golden...... Wells Fargo Bank new jobs, making Salt Lake City the second largest Blue Lemon restaurant. Peggy Lander...... Richter 7 Goldman Sachs office in the Americas.

2010 March 2010—Main Street pedestrian bridge placed. Molly Mazzolini...... Infinite Scale January 2010 Construction begins on Federal Jan-Dec 2010—An additional 30 business open in Elder Gary B . Porter...... Office of the Presiding Bishopric, The Courthouse. Expected completion in 2013. downtown Salt Lake City. Church of Jesus Christ of Latter-day Saints December 2009—222 South Main, the Gold LEED December 2009—Salt Lake City Redevelopment Downtown Alliance Ex-Officio Board Members Certified Building, opens. Agency purchases the Utah Pantages Theater and begins evaluating possible uses, including a future DJ Baxter ...... Redevelopment Agency, Salt Lake City PLAY Film and Media Center. Scott Beck...... Visit Salt Lake Mayor Ralph Becker...... Salt Lake City November 2009—Voters approve $125 million September 2009—OC Tanner “America’s Coolest Jewelry bond for the construction of a new Public Safety Store” opens in a historic renovation of the Salt Lake City Curtis Bennett ...... Downtown Retail Merchants Association Building to be located downtown. 2009 Public Library / Hansen Planetarium. Mayor Peter Corroon ...... Salt Lake County —City Creek Food Court opens. Councilman Luke Garrott. . . Salt Lake City Council Summer 2009 The Leonardo—a science, technology and art center— Jan- Dec 2009—Over 30 new small businesses begins renovation in the old Salt Lake City Public Library Downtown Alliance Staff open in the downtown area. Building. Kim Angeli-Selin ...... Special Events Director 2009—Hyatt Place Hotel opens at The Gateway. October 2008—Salt Lake City announces 135 S. Main as This is the first Hyatt hotel in Salt Lake City. Lane Beattie...... President and CEO the location for the Performing Arts Center. Kristin Beck...... Program Manager July 2008—The Metro Condominiums open. August 2008—Construction begins on FrontRunner Danica Farley...... Public Relations south-a key component of UTA Front Lines 2015. Jason Mathis...... Executive Director

2008 Andrew Wallace ...... Marketing & Development Director Summer 2008—Patrick Dry Goods Condominiums August 2007—Hamilton Partners breaks Camille Winnie...... Community Development Director open. ground on 222 Main. April 2008—UTA completes TRAX extensions to Salt Lake Central Station and FrontRunner North begins service to Ogden. March 2007—Downtown Rising vision released. The vision outlines eight signature projects including a regional rail network, a year-round public market, 175 East University Blvd . (400 South) dynamic urban living, a global exchange place and a Salt Lake City, Utah 84111 May 2007—Fidelity Investments consolidates regional performing arts center. offices in new regional HQ offices at the Gateway. 2007 p: 801 .359 .5118 f: 801 .328 .5098 slchamber.com downtownslc.org The Downtown Alliance is a strategic partner of the Salt Lake Chamber . December 2006—Construction begins October 2006—Property on City Creek Center. Reserve announces plans for City Creek Center, the largest private mixed- Follow us online: use development ever May 31, 2006—Business and community leaders undertaken in the heart of Annual meeting launch Downtown Rising. downtown Salt Lake City. sponsored by: 2006 COMMUNITY PROGRAMMING BUILDING RELATIONS More than 1 million people visit downtown every year as a result We work closely with Salt Lake City, Salt Lake County, EDCUtah, Visit We build relationships with media and strategic audiences of events produced or sponsored by the Downtown Alliance. Our Salt Lake, GOED and our colleagues at the Salt Lake Chamber to build a to create a downtown embraced by people throughout the efforts make downtown more dynamic and diverse. downtown that is the center of culture, commerce and entertainment. Intermountain West.

Farmers Market / Art and Craft Market - EVE –Brought more than 20,000 people to Corporate Recruitment – Worked with Salt Panhandling Education – Distributed Market Research – Conducted a regional Media Partnerships – Continued to Increased the size and scope of the Saturday downtown and benefitted from more than Lake City and the Economic Development 50,000 copies of the Street News through a quantitative benchmark study to gauge strengthen long-standing relationships Market by 20 percent with more vendors, $200,000 worth of earned and paid media . Corporation of Utah to forge a new partnership with the Salt Lake Mission to opinions about downtown . This study with local media outlets that include patrons and an even greater impact on the More than 800 downtown hotel packages partnership that dedicates financial and encourage downtown commuters, resident helps to shape our messages and allows paid partnerships and earned media . We Pioneer Park neighborhood . Nearly 200,000 were sold for EVE . At the turning of a staff resources specifically on corporate and visitors to donate resources to legitimate us to track changes in perceptions . The continue to refine these partnerships, visitors attend the Saturday and Tuesday new year, EVE celebrates the best of our headquarter recruitment for the Central homeless service providers instead of giving 2010 study showed a 13 percent increase focusing specific messages for strategic Markets through the season . community through art, culture and Business District . money to panhandlers . We also worked with in the number of Utahns who feel a sense audiences . Media partnerships include some winter sports . the Salt Lake City Police Department, Zions of ownership and connection to downtown paid and some donated media outreach in Dine O’ Round – Increased participation by Convention Center Hotel – The Alliance Bank and the Salt Lake City Mayor’s Office to compared to the past year . the form of “advertorial” featured content . 17 percent with some restaurants indicating Home of the Utes – Continued to build a and Chamber support policies and projects create the Homeless Outreach Service Team New and existing relationships include a 50 percent increase in sales during Dine strong partnership between downtown that help to grow Salt Lake’s convention (HOST) program, with red donation parking Branding Campaign – Continued to refine KUTV, KTVX, KSL, Comcast, City Weekly, O’ Round . We also partnered with Salt businesses and the University of Utah industry including the development of meters and an education campaign . an updated branding campaign designed Citadel Communication, Simmons Radio, Lake Magazine on a new spring event through this new program . a convention center hotel that utilizes a to engage residents across the entire KRCL and KCPW . called Tastemakers, resulting in 17,000 privately-led financing model . We worked Downtown Cultural Core – The Alliance Intermountain region in the downtown city unique restaurant visits over two days . Holidays – The Alliance helps to drive closely with business leaders to develop a supports the renovation of the Utah Theater center . The campaign includes multiple Media Relations – Helped to generate or traffic to downtown through the holidays consistent, forward-leaning position on this and the construction of the Performance elements that will grow over several years . influence media coverage with a publicity with lighting installations, the Old World important project for downtown’s continued Art Center to enhance performance facilities A highlight of the campaign has been value of more than $12 million . Highlights Christmas Market, Lights On!, and a development . for existing facilities . We have identified television commercials on KSL, KUTV included coverage in Delta SKY Magazine, new decorating contest for downtown audience development as a critical need for and KSTU during morning newscasts . The media coverage of EVE, Famers Market and businesses . Year-Round Market – Identified a potential the downtown area and support the inter- commercials highlight various aspects of multiple articles on economic development site for a year-round public market at the local agreement signed by the City and life downtown . efforts downtown . Rio Grande Depot, and worked with the County to develop a system-wide approach Utah legislature who unanimously supported to support the arts . a resolution, authorizing the state to enter into a long term lease of the facility for a Parking Meters – We support Salt Lake City’s year-round public market . efforts to modernize the parking meter system and develop a unified approach to parking throughout downtown that achieves the goals set forth in the Downtown In Motion plan .