2016-2017 INCOME & EXPENSE MEDIA ESTIMATED & UNAUDITED 2016-2017 BOARD MAGAZINE: Our bi-annual magazine celebrates the diverse personalities who are INCOME creating our city. Story topics range from new developments, transplants to our Kim Abrams - Goldman Sachs city, dining and nightlife, as well as biographies on individuals who work each day Matt Baldwin - CCRI G&A DOWNTOWN SLC PRESENTS to make downtown the premier place to live, work, shop, eat and play in the Lane Beattie - Salt Lake Chamber G&A 141,840 EVE (First Night) 340,555 Intermountain West. Bruce Bingham - Hamilton Partners Banners & Kiosks 71,154 120,000 CIRCULATION Mark Bouchard - CBRE COMMUNITY RELATIONS Garden Stroll 44,173 Judy Cullen - Squatters Annual Meeting/State of Downtown 8,050 Gospel Brunch 230 FACEBOOK: Organic growth on one of the original social networks has ensured our John Dahlstrom - Wasatch Commercial Management Downtown Magazine 154,388 Holiday Programming 236,410 audience of over 26,000 is eager to engage with downtown. This one-stop shop Dining Promotions 38,702 Misc. Events & Activities 60,156 Tom Morgan - Zions Bank provides a cross-section of current events, news and the occasional PSA. Branding Campaign - G & A 35,000 OVER 250,000 PEOPLE REACHED ORGANICALLY, 26K FOLLOWERS Molly Mazzolini (Incoming Chair) - Infinite Scale C Relations Other 336,000 Art & Craft Market 107,611 Jim Olson (Chair) - Utah Jazz INSTAGRAM: Instagram is the social media platform with our best engagement. Our Total Community Relations 537,139 Total Downtown SLC Presents 895,289 Gary Porter - The Church of Jesus Christ of Latter-day Saints followers have doubled in the past year, and clicks and comments fill our feed. No

Vasilios Priskos - InterNet Properties surprise, really: our skyline, framed by the Wasatch Mountains, is never short on amazing Linda Wardell - City Creek Center - Taubman views, plus close-ups of street art and unique subjects feeds fresh content each day. COMMUNITY BUILDING URBAN FOOD CONNECTIONS OF UTAH 810 AVERAGE “LIKES” PER PHOTO, 35.4K FOLLOWERS Create Downtown- Urban Exploration 79,500 Summer Market 251,121 Create Downtown-Other 3,500 Public Market - EX-OFFICIO TWITTER: Our 75,000 followers favorite, retweet and reply to our 140-character posts Cultural - Winter Market 119,763 enthusiastically. Building community with short bursts of news, updates and photos Scott Beck - Visit Salt Lake Downtown Merchants - G & A 44,699 keeps downtown at the forefront of their minds on a daily basis. Jackie Biskupski - Salt Lake City Mayor Homeless Mitigation 48,841 Lara Fritts - SLC RDA Downtown Rising 187,450 Total Urban Food Connections of Utah 415,583 1.5 MILLION IMPRESSIONS, 75K FOLLOWERS Jen Reuben - Downtown Merchants Association C-Building Other 336,000 Derek Kitchen - Salt Lake City Council District 4 WEBSITE: We manage several websites for each of the nonprofits under our umbrella: downtownslc.org, slcfarmersmarket,org, downtownrising.com, downtownslcpresents.org, Ben McAdams - Salt Lake County Mayor Total Community Building 655,291 evelslc.org and greenbikeslc.org. Each serves a unique missions and goal, with custom TOTAL DTA 1,334,270 TOTAL INCOME 2,645,142 content, news and more. 2016-2017 ANNUAL REPORT IN SESSIONS AND NEW USERS 6% INCREASE We are dedicated to building a dynamic and 2016-2017 STAFF MEDIA RELATIONS: Strong connections to local media have helped garner and diverse community that is the regional center influence an ever-increasing number of positive stories about downtown. Our eorts Lane Beattie - President and CEO have resulted in television, radio, print and digital placements across the state. for culture, commerce and entertainment. Jason Mathis - Executive Director EXPENSE $4 MILLION IN POSITIVE EARNED MEDIA COVERAGE Cameron Arellano - GREENbike Operations Coordinator Justin Banks - Research & Community Development Coordinator G&A DOWNTOWN SLC PRESENTS Kristin Beck - Director of Urban Activation G&A 359,438 EVE (First Night) 431,959 Banners & Kiosks 52,503 CONTRIBUTORS - GREENbike Program Manager Will Becker Garden Stroll 33,732 Ben Bolte - GREENbike Director COMMUNITY RELATIONS Holiday Programming 154,878 111 Main FORM Development Moonlight Garden Supply Solstice Chocolate A Chain and Two Beads Frisky Fresh Fish Mountain Town Olive Oil Spotted Hen Carson Chambers - Program Manager Annual Meeting/State of Downtown 41,002 Misc. Events & Activities 1,675 A Taste from the Past Fullgive Nate Wade Subaru Squatters Pub Brewery Acoustic Space Furturtle Neumont University State of Utah Nick Como - Senior Director of Communication and Marketing Downtown Magazine 151,711 G & A 7,670 All About Pallets Gallivan Center Nicholas & Company Stewart Family Foundation Dining Promotions 58,567 Art & Craft Market 58,746 Allred Family Garden Garbett Homes Nihon Matsuri Suburban Land Reserve, Inc. Jesse Dean - Director of Urban Development Alsco Gastronomy Inc. O Broadway Theatre Sundance Institute Alison Einerson - Market Manager Branding Campaign 112,642 Always Sunny Shop George S. & Dolores Dore Eccles Okland Construction Swire Coca-Cola Total Downtown SLC Presents 741,311 Alzheimer’s Association Foundation Olio Skin Care, Beard & Co Sysco Intermountain Food Services Julie Janke - Grant Writer C Relations Other 1,842 America First Credit Union Girl Scouts of Utah Pathfinder Photo Tankinz Noodle American Express Goldman Sachs Pet Chef Express Taylor Derrick Capital Nancy Le - Operations Coordinator ATMM USA, LLC Google Adwords Pioneer Park Coalition Temple Square Total Community Relations 365,764 Ballet West Google Fiber Presto Print The Bagel Project Ryan Mack - Community Engagement Coordinator Best Friends Animal Society Utah Greek Orthodox Church Principal Financial Group The Church of Jesus Christ of Latter Day URBAN FOOD CONNECTIONS OF UTAH Big D Construction Green Stitches Progrexion Saints Foundation Summer Martin - Program & Grant Manager, UFCU Big D Construction GREENbike Proper Brewing The Form Development/ Summer Market 120,998 Bonneville Soap Company GTS Development/WFCO Provide The Pelorus Group Jon Williams - GREENbike Fleet Manager COMMUNITY BUILDING Public Market 3,374 Boyer Company Hamilton Partners PS Business Services Tony Caputo's Market Brain Injury Alliance of Utah Hampton Inn Questar Corp Tony Caputo's Market and Deli Camille Winnie - Contractor for Community and Homeless Services Create Downtown- Urban Exploration 121,961 Winter Market 47,316 Catalyst Harmons Radisson Hotel Tour of Utah CBC Advisors Holiday Inn Express Razoo Treo Rentals (Downtown 360) Greg Yerkes - Business Outreach Coordinator Create Downtown-Other 54,021 G & A 181,098 CBRE Hotel Monaco Real Media Tulie Bakery CCRI/PRI Hyatt House Red Rock Brewing Company University of Utah Cultural 30,153 City Creek Center I Heart Media Redevelopment Agency of Salt Lake Urban Utah Homes and Estates, LLC. Downtown Merchants 12,944 Total Urban Food Connections of Utah 352,785 City Creek Living Integrated Interactive Marketing Redirect Digital Marketing Utah AIDS Foundation City Creek Reserve, Inc. Intermountain Healthcare Repertory Dance Theatre Utah Arts & Museums Homeless Mitigation 86,930 City Weekly Intermountain LDS Hospital Residence Inn City Center Utah Arts Alliance Clark Planetarium InterNet Properties Rico Brand/Frida Bistro Utah Department of Heritage & Arts Downtown Rising 221,728 ClearWater Homes Italian Festival Ririe Woodbury Dance Company Utah Digital Services C-Building Other 18,430 Coldwell Banker Commercial Real Estate Jacobsen Construction Company Rocky Mountain Power Utah Division of Arts and Museum Comcast Jones Lang La Salle Saron Valley Utah Jazz Community Foundation of Utah Key Bank Salsa Del Diablo Utah Oce of Tourism Cotopaxi KRCL Salt Lake City Arts Council Utah Symphony Utah Opera Total Community Building 546,166 Courtyard Marriott KSL 5 Salt Lake City Bicycle Collective Utah Transit Authority Craft Lake City KSTU Fox 13 Salt Lake City Community and Economic Utahns Against Hunger Cushman & Wakefield KTVX Good 4 Utah Development Vectra Management Group TOTAL DTA 1,271,367 TOTAL EXPENSE 2,365,484 DDI Vantage Early Intervention KUED Salt Lake City Corp Vestar (The Gateway) Discovery Gateway KUTV Channel 2 Salt Lake City Mayor's Oce Visit Salt Lake Discrete Larry H. Miller Sports& Entertainment Salt Lake City Transportation Division Volunteers of America, Utah DoubleTree Suites Layton Construction Co Salt Lake County Wasatch Commercial Eat Local Laziz Foods Salt Lake County Animal Services Wasatch Cooperative Market Economic Development LDS Foundation Salt Lake Film Society Wells Fargo Enterprise Libations, Inc Salt Lake Gallery Stroll Western Governors University Even Stevens Liberty Heights Fresh Salt Lake Power Yoga Wilkinson Ferrari & CO Fairfield Inn Love Communications Salt Lake Signature Events Fund Winder Farms The Downtown Alliance has a contract with Salt Lake City for $1.205 million to provide economic Farmboy Enterprises Luminescence SEARCH Group Partners ZAP Is You development, marketing and other services for the Central Business District. The rest of our income Farmers Market Coalition Marriott City Center SelectHealth Zions Bank Fidelity Investments Marriott City Creek Sew Happening is raised through a variety of sponsorship, grants and private fundraising campaigns. First Step House Miller Sports Properties SLC Dept. of Airports Food Sense Nutrition Education Modern West Fine Art Slow Food Utah WHAT IS THE DOWNTOWN ALLIANCE? PROGRAMS ART & CULTURE SURVEY RESPONSES We are a private 501(c)6 nonprofit company founded in 1992. As strategic partner of the Salt Lake Chamber, we provide economic development services Eight artist-designed temporary public parks "popped-up" on Main Street from for the Central Business District. We envision a downtown embraced by South Temple to 300 South. This six-week-long event featured diverse floral visitors and residents throughout the Intermountain West. We own three arrangements, each with a unique experience, to welcome the spring months to subsidiary 501(c)3 companies; Urban Food Connections of Utah, GREENbike downtown. The goal of the Downtown Garden Stroll is to build upon one of the SLC and Downtown SLC Presents. premier urban gardens in the west at Temple Square. 8 GARDEN STROLL LOCATIONS #GardenStrollSLC PROJECTS Since 1992, the Downtown Farmers Market has been the place for farmers and BENCHMARK REPORT food purveyors to interact with residents of Salt Lake City and beyond. Several For the past five years, the Downtown Alliance has compiled a comprehensive benchmark report hundred vendors fill Pioneer Park each Saturday morning, providing income for that evaluates the state of downtown’s economy in partnership with CBRE. The report includes an farmers and a stronger community connection to food for local families. analysis of development, employment, oce market, residential, hospitality, retail, culture, 225,000 ANNUAL ATTENDEES transportation and quality of life. We will continue to produce this report to encourage additional economic activity and investment downtown. 22% OF DOWNTOWN OFFICE SPACE OCCUPIED BY TECHNOLOGY FIRMS The Downtown Art & Craft Market operates adjacent to the popular Downtown URBAN EXPLORATION Farmers Market from June to October in Pioneer Park. The Downtown Art and Craft Market invites Utah artists to display and sell handmade arts and crafts. For the past four years, the Downtown Alliance has hosted business and political leaders on three-day trips to other urban centers to build relationships and inspire new ideas for Utah’s 131 VENDORS $46,000 REVENUE urban core. Past visits include New York, Chicago, San Francisco and Boston. We will go to Minneapolis in 2018. OVER 50 ATTENDEES This bi-weekly winter market is held at the Rio Grande Depot and includes an ADVOCACY exciting mix of over 60 local vendors oering locally grown fresh produce, local meat, cheeses, dairy, baked goods, artisanal food, food trucks and more. We work closely with Salt Lake City, Salt Lake County, EDCUtah, Visit Salt Lake, GOED, State leaders and the Salt Lake Chamber to build a downtown that is the center of culture, commerce 2,000 AVERAGE ATTENDANCE PER WEEK and entertainment. We are at the nexus of public and private sector interests in building a successful downtown and facilitate dialogue and understanding between diverse stakeholders. Over 45 restaurants participated in our two-week restaurant promotion. Diners STAFF SERVES ON OVER 50 COMMUNITY BOARDS enjoy $5 or $10 two-item lunches and $15 or $30 three-course dinners and provide restaurants the opportunity to increase foot trac and reach new BANNERS & KIOSKS potential customers. We manage over 730 banners along many of downtown’s streets, as well as four kiosks on Main Street. Last year 41 nonprofit organizations took advantage of environmental advertising to OVER 400 IMAGES WERE UPLOADED USING THE HASHTAG #DineORound promote their downtown events. HUNG DOWNTOWN 2960 BANNERS Holiday season visitors to downtown can hop-on and o the FREE holiday FUNDRAISING themed Jingle Bus circulating between The Gateway, Temple Square and City Creek Center. Shoppers find service especially useful to connect downtown's two Through grants and corporate sponsorships we were able to extend public dollars and impact the malls, enjoying the abundant holiday lights and storefront window decorations. reach for several programs: Dine O'Round, EVE, Garden Stroll, Urban Exploration, Art & Craft The Downtown Alliance strings 25 miles of holiday lights on city streets Market and our 25th anniversary gala. All received significant support from private sector partners. Thanksgiving through the Sundance Film Festival. $1.3 MILLION RAISED THROUGH PRIVATE FUNDRAISING 6,155 HOLIDAY RIDERS The Downtown Alliance conducts annual telephone surveys to determine interest in downtown Salt Lake City. These findings from the 2017 survey help to guide our marketing and economic development activities. EVENT SPONSORSHIPS Downtown is abuzz year-round with events. From Gallery Stroll to parades celebrating heritage Salt Lake City comes to life with EVE WinterFest, a three-day celebration and community to festivals featuring art, beer, pioneers or local crafts nary a week is void December 29, 30 & 31 with concerts, DJs and engaging activities for kids and of something exciting to do. We’re proud to support them with promotional, in-kind and monetary families. EVE-goers can discover everything that downtown has to oer with assistance. one all-access pass to over a dozen venues. The MirrorBall was the focal point as ECONOMICS OF DOWNTOWN $50,000 CASH PLUS IN KIND SPONSORSHIPS the clock struck midnight. 30 SECONDS FOR MIRRORBALL TO “DROP” OVER CROWD HOMELESS OUTREACH Downtown Rising is an established vision and brand that ensures the long-term We continued management of the HOST meter program and online website, as well as health and prosperity of Utah’s capital city. It is the voice of business in continued our partnership with Advantage Services for the Clean Team. We expanded promoting and determining projects and priorities for the future of downtown. coverage to two full shifts on Saturday & Sunday. The Clean Team employs 22 We launched the 2017 Downtown Rising Action Plan with priorities to guide homeless individuals to collect trash and do daily power washing in the Rio Grande development for the next ten years. neighborhood. $5 BILLION INVESTED IN DOWNTOWN RISING PROJECTS SINCE 2007 We also created the Green Team farm project that employs eight homeless women to work in a downtown urban farm while receiving job and life skills training. The farm is managed by our partner Wasatch Community Gardens. In 2017, we transitioned this successful program to a stand-alone nonprofit with GREENbike a separate board, financials, marketing, fundraising and administrative support. 8 HOMELESS WOMEN EMPLOYED BY THE GREEN TEAM SLC’S NON-PROFIT BIKE SHARE 33 DOWNTOWN STATIONS, 330 BIKES 22 HOMELESS INDIVIDUALS EMPLOYED BY THE CLEAN TEAM