2018 Downtown Alliance Presentation

Salt Lake Downtown Alliance June 2018 2 SURVEY DETAILS • Short telephone survey updating previous benchmark data around key topics • 609 respondents • ±4% margin of error • Trending is provided for all questions that were part of previous research • Cross-tabs with demographics are provided on many of the questions, and additional tabs and analytics available upon request • Open-ended question responses were categorized by researchers, and verbatim responses are available upon request 3 GENDER

60%

0.52 0.52 0.51 0.51 0.5 0.5 0.48 0.49 0.48 0.49

0% Male Female 2018 2017 2016 2015 2014 4 AGE

20% 0.19

0.17 0.170.170.17 0.16 0.15 0.15 0.140.140.14 0.140.14 0.140.14 0.14 0.13 0.130.13 0.13 0.13 0.13 0.13 0.13 0.12 0.12 0.110.11 0.1 0.1 0.1 0.1 0.1 0.09 0.09 0.09 0.080.08 0.08 0.07

0% 18 to 24 25 to 29 30 to 34 35 to 39 40 to 44 45 to 54 55 to 64 65 or Older 2018 2017 2016 2015 2014 5 WORK STATUS

60% 0.53 0.53

0.49 0.48

0.21 0.22 0.19 0.2 0.16 0.16 0.15 0.15 0.14 0.15 0.14 0.11

0% Work Outside Home Full Time Do Not Work Outside Home

2018 2017 2016 2015 6 VISITS TO DOWNTOWN BY ACTIVITY • In the past six months the average individual has visited downtown Salt Lake nearly 8 times for dining, nearly 5 times for shopping, over 4 times for entertainment, and twice for religious activities. Also, the average employee has visited downtown Salt Lake over 17 times for work reasons in the past six months.

Employment Purposes 15.52 We saw a significant17.62 1.92 increase in the 2.16 Religious Activities 1.52 average number of 2.11 visits to downtown 3.68 Salt Lake for dining. 3.92 Entertainment 4.33 4.55 3.45 4.34 Shopping 4.33 4.91 5.83 6.25 Dining 6.05 7.93 0.00 5.00 10.00 15.00 20.00 2015 2016 2017 2018 7 VISITS TO DOWNTOWN BY ACTIVITY

• The chart below represents the percentage of respondents who have visited Downtown at least one time in the past six months for each 80%activity.

0.66 0.65 0.64 0.64 0.64 0.62 0.62 0.6 0.55 0.55 0.52 0.5

0.44 0.4 0.36 0.34 0.33 0.32

0% Dining Shopping Entertainment Religious Activities Employment Purposes

2018 2017 2016 2015 8 VISITS TO DOWNTOWN BY ACTIVITY % Who Have Visited at Least Once in the Past 6 Months: Compared by County

100% 57% in 2017 63% in 2017

56% in 2017 54% in 2017 42% in 2017 80% 77% 75% 72% 72% 72% 73% 39% in 2017 21% in 2017 66% 61% 59% 60% 57% 57% 44% in 2017 51% 49% 48% 46% 45% 46% 46% 40% 38% 35% 32% 33% 29% 25% 21% 20%

0% Dining Shopping Entertainment Religious Activities Employment Davis Salt Lake Utah Weber Other 9 VISITS TO DOWNTOWN BY ACTIVITY % Who Have Visited at Least Once in the Past 6 Months: Compared by Income

100%

55% in 2017

80% 46% in 2017 73% 73% 70% 67% 36% in 2017 64% 62% 60% 58% 57% 57% 57% 55% 49% 42% in 2017 46%

40% 37% 38% 33% 33% 30% 29% 27%

20%

0% Dining Shopping Entertainment Religious Activities Employment Under $50K $50K-$74K $75K-$99K $100K+ 10 VISITS TO DOWNTOWN BY ACTIVITY % Who Have Visited at Least Once in the Past 6 Months: Compared by Age

83% in 2017 Dining in Downtown Salt Lake Shopping in Downtown Salt Lake 100% 66% in 2017 65% in 2017 100% 52% in 2017 43% in 2017 49% in 2017 80% 0.72 0.77 0.76 80% 0.64 0.66 0.63 0.61 60% 0.52 60% 0.53 0.39 0.39 0.38 40% 40% 20% 20% 0% 0% 18-24 25-34 35-44 45-54 55-64 65+ 18-24 25-34 35-44 45-54 55-64 65+ Entertainment in Downtown Salt Lake Religious Activities in Downtown Salt Lake 61% in 2017 100% 60% in 2017 100% 0.79 80% 0.7 0.7 0.71 80% 60% 60% 0.42 0.4 0.37 0.41 40% 40% 0.33 0.35 0.34 0.35 20% 20% 0% 0% 18-24 25-34 35-44 45-54 55-64 65+ 18-24 25-34 35-44 45-54 55-64 65+ Employment Purposes in Downtown Salt Lake 100% 80% 60% 0.41 0.39 0.34 40% 0.28 0.24 0.22 20% 0% 18-24 25-34 35-44 45-54 55-64 65+ 11 INTEREST IN ACTIVITIES DOWNTOWN

How interested are you in the following activities in downtown Salt 2.62 Lake? Living 2.54 2.46 2.58 3.87 Working 3.6 (If Work Outside Home) 3.44 3.74 3.67 Nighlife 3.78 3.87 3.74 4.85 4.57 Shopping 4.62 4.65 5.81 5.59 Events & Festivals 5.81 5.71 5.94 5.74 Dining 5.86 5.79 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00 Not At All Very Interested 2015 2016 2017 2018 Interested 12 INTEREST IN ACTIVITIES DOWNTOWN Above Average Interest in the Following Categories 80% (Above Average = 5-10 Rating)

0.710.72 0.72 0.71 0.71 69% 0.67 67%

0.5532 0.540.54 51%

0.41 0.41 0.4 0.4140% 37% 0.3677 0.34

0.21 0.21 0.1920%

0% Working Living Dining Nightlife Shopping Events & Festivals 2018 2017 2016 2015 13 ARTISTIC CREATIVITY & CULTURE DOWNTOWN

When compared to a year ago, would you say there is more, less, or about the same amount of artistic creativity and culture in Downtown 50% Salt Lake City? 0.44

0.38

0.15

0.03 0% Less About the Same More Don’t Know 14 ARTISTIC CREATIVITY & CULTURE DOWNTOWN

Overall, how would you rate the level of artistic creativity and culture in Downtown Salt Lake City? 0.05 Don’t Know 0.07 0.08 10 = Excellent 0.05 0.09 9 0.06 0.2 8 0.24 0.24 7 0.26 0.14 6 0.1 0.12 5 0.13 0.04 4 0.03 0.03 3 0.02 0.01 2 0.01 0.02 1 = Very Poor 0.02

0% 30% 2017 2018 15 ARTISTIC CREATIVITY & CULTURE DOWNTOWN

Why did you give artistic creativity and culture a rating of ______?

0.07 Unfamiliar with Artistic Creativity and Culture in Downtown Salt Lake City 0.07 0.04 Lacking Artistic Creativity and/or Culture, In General 0.07 0.06 Room for Improvement / More Creativity and Culture 0.07 0.04 Have Seen Growth / Improvement in Artistic Creativity and Culture 0.07 0.06 Not as Much Artistic Creativity/Culture as Other Areas 0.08 0.06 Has Artistic Creativity and/or Culture, In General 0.09 0.15 Variety / Many Events, Entertainment, Opportunities 0.12

0% 20% 2017 2018

Other less frequently mentioned responses include Good and Bad Aspects of Artistic Creativity and Culture (3%), Positive Impression of Downtown SLC (3%), Diversity (3%), Theaters and Stage Productions (3%), Music Opportunities and Venues (2%), Average for Artistic Creativity and Culture (2%), Festivals and Fairs (2%), More Artistic Creativity / Culture than Other Areas (2%), Word of Mouth / Know Someone who Enjoys Arts and Culture Downtown (2%), There is a Lot of Art (2%), Lack of Diversity (2%), Museums / Galleries (2%), Appearance / Beauty of Downtown SLC (1%), Personal Experience / Familiarity with Artistic Creativity and Culture (1%), Buildings / Architecture (1%), Religious Activities / Culture (1%), Miscellaneous Responses (5%), Don’t Know (4%), and Don’t Care / No Opinion (1%). 16 ENTERTAINMENT EVENTS DOWNTOWN

Aside from shopping and dining, what entertainment events do you typically attend downtown? 0.16 0.16 None, Do Not Go Downtown 0.13 0.15 0.02 0.02 Holiday Events 0.01 0.02 0.02 0.02 Museums 0.03 0.02 0.08 2015 0.06 Movies 0.03 2016 0.03 2017 0.04 0.04 2018 Festivals and Fairs 0.05 0.06 0.09 0.1 Religious Events and Activities 0.08 0.08 0.09 0.07 Theater 0.09 0.11 0.14 0.16 Sporting Events 0.17 0.2 0.2 0.2 Music and Concerts 0.26 0.22 0% 30%

Other less frequently mentioned responses include Farmers Market (1%), Clubs or Bars (1%), Big Events such as at the Arenas (1%), Conventions, Conferences, Seminars (1%), Parades (1%), Work (1%), and Miscellaneous Responses (4%). 17 ENTERTAINMENT EVENTS DOWNTOWN

Percentage of respondents who attended various cultural events in the last year. 0.07 An Opera 0.06 0.1 A Rose Wagner Performances 0.09 0.11 Ballet West 0.12 0.2 The Twilight Concert Series 0.2 0.21 A Symphony 0.21 0.25 Arts Fest 0.27 0.29 Mormon Tabernacle Choir 0.27 0.25 An Eccles Theater Shows 0.29

0% 35% 2017 2018 18 ENTERTAINMENT EVENTS DOWNTOWN

Which of the following Eccles Theater shows did you attend?

0.23 Dance 0.26

0.31 Comedy 0.29

0.51 Music 0.48

0.68 Broadway Production 0.7

0% 75% 2017 2018 19 ENTERTAINMENT EVENTS DOWNTOWN

Which of the following types of Rose Wagner performances did you attend?

0.14 Comedy 0.18

0.41 Dance 0.39

0.41 Music 0.42

0.38 Theater Production 0.6

0% 65% 2017 2018 20 ENTERTAINMENT EVENTS DOWNTOWN Which of the following best describes why you typically attend entertainment events downtown?

0.09 0.1 I Do Not Attend Entertainment Events Downtown 0.12 0.13 0.05 0.03 Some Other Reason (Specify) 0.06 0.05 0.01 2015 All Three Reasons Mentioned Above 0.01 0.01 2016 0.01 2017 0.01 0 2018 To Go With Someone / Meet Someone 0.01 0.02 0.11 0.14 Coming Downtown Makes the Event Feel More Special 0.11 0.1 0.3 0.33 There are More / Other Things to Do While I Am Downtown, Like Shopping, Dining, etc. 0.32 0.29 0.44 0.39 Downtown Events are Usually Not Available Elsewhere 0.37 0.4

0% 50% 21 MOTIVATIONS TO VISIT DOWNTOWN

0.04 0.04 Lots to Do / Options 0.03 0.05 0.06 0.06 Dining / Restaurants 0.08 0.05 0.05 For Things that are Only in SLC 0.07 0.05 2015 0.06 2016 0.05 0.06 2017 Never Go Downtown / No Reason to Go Downtown 0.06 0.07 2018 0.07 0.09 Visit / Go With Friends and Family 0.06 0.07 0.08 0.07 Work 0.08 0.08 0.1 0.07 Church / Religious Events 0.07 0.09 0.18 0.2 Arts and Entertainment (Theatre, Concerts, Festivals, Events) 0.2 0.2 0% 25% Other less frequently mentioned responses include Shopping (4%), Change of Pace / Scenery (4%), Sporting Events (4%), Appealing Culture / Atmosphere (3%), Special Occasions / Celebrations (2%), If I Need / Want To (2%), I Live Near / In SLC (2%), Fun (2%), Socialize / Nightlife (1%), Medical Reasons (1%), Museums / Sights / Attractions (1%), Out of Town Visitors (1%), Everything is Close By (1%), Miscellaneous Responses (5%), and Don’t Know (1%). 22 DETERRENTS AGAINST VISITING DOWNTOWN

0 0.02 Crime 0.02 0.02 0.03 0.02 No Reason to Go / Nothing Interesting 0.02 0.02 0.02 0.01 Cost 0.03 0.03 0.02 0.01 2015 Time / Making Time 0.03 2016 0.03 0.02 2017 0.03 Homeless / Panhandlers 0.04 2018 0.04 0.02 0.01 Transportation Difficulties 0.05 0.05 0.1 0.08 Crowds / People 0.07 0.07 0.19 0.2 Distance 0.11 0.11 0.2 0.17 Parking 0.19 0.19 0.21 0.28 Traffic 0.28 0.28 0% 30%

Other less frequently mentioned responses include Too Busy (1%), Don’t Like It (1%), Age (1%), Concerns Regarding my Children (1%), Hassle (1%), Have What I Need Closer to Home (1%), Health Reasons (1%), Religious Influence (1%), None / Nothing (5%), Miscellaneous Responses (4%), and Don’t Know (1%). 23 PERCEPTION OF DOWNTOWN Over the past 12 months, would you say your perception of downtown Salt Lake has improved, stayed the same, or gotten worse?

70% 0.64 0.61 0.62 0.62

0.31 0.3 0.31 0.27

0.09 0.08 0.08 0.07

0% Improved Stayed the Same Gotten Worse 2018 2017 2016 2015 24 PERCEPTION OF DOWNTOWN: IMPROVED What has had the biggest impact on your change in perception of downtown Salt Lake over the past 12 months? (Improved)

0 0 Eccles Theater 0.1 0.04 0.06 0.03 Transportation Options 0.05 0.05 0.11 0.08 Renovations and Improvements 0.09 0.06 0.08 0.09 New Development 0.12 0.09 0.06 0.07 Cleanliness 0.06 0.09 0 0 Improvements with Homelessness 0 0.11 0.18 0.18 Better Businesses and Activities 0.17 0.14 0.14 0.13 More Aware and Familiar 0.19 0.16 0% 20% 2015 2016 2017 2018 Other less frequently mentioned responses include City Creek Center (3%), The People / Friendlier (2%), Traffic (2%), Parking (1%), The Sights / Improved Appearance (1%), None / Nothing (3%), Miscellaneous Responses (11%), and Don’t Know (4%). 25 PERCEPTION OF DOWNTOWN: GOTTEN WORSE

What has had the biggest impact on your change in perception of downtown Salt Lake over the past 12 months? (Gotten Worse)

0.05 0 Problems with the People 0.02 0.02 0.23 0.06 Problems with Parking 0.02 0.04 0.08 0.02 Problems with Construction 0 0.06 0 0.25 Politics / Mayor 0.04 0.06 0.1 0.04 Problems with Crime / Drugs 0.06 0.13 0.05 0.06 Problems with Crowds 0.06 0.15 0.08 0.21 Problems with Homeless / Panhandlers 0.5 0.31 0% 55% 2015 2016 2017 2018

Other less frequently mentioned responses include Miscellaneous Responses (21%), and Don’t Know (3%). 26 DOWNTOWN SALT LAKE IMPROVEMENTS

Name one change, improvement, or addition to downtown Salt Lake that would make you want to come downtown more often. 0.04 Reduction in Traffic 0.04 0.05 0.05 0.05 0.05 More Attractions / Events / Sports 0.07 0.07 0.05 0.07 Improved Public Transportation 0.07 0.07 0.03 0.04 Improve Homeless Situation 0.08 0.07 0.25 0.19 Improved Parking 0.2 0.17

0% 27% 2015 2016 2017 2018

Other less frequently mentioned responses include Entertainment Improvements (3%), Affordability (2%), More / Specific Dining Options (2%), Fewer People (2%), Shopping-related Improvements (2%), Safety (1%), Better Information / Communication / Advertising (1%), Improved Road Conditions (1%), Too Far Away (1%), Change Laws (1%), City Creek (1%), Easier Access (1%), Nothing / Can’t Think of Anything (18%), Miscellaneous Responses (8%), and Don’t Know (12%). 27 “OWNERSHIP” OF DOWNTOWN

Do you agree or disagree with the statement: “I feel a sense of ownership with downtown Salt Lake”?

2014 2015 2016 2017 2018 TOTAL DISAGREE 47% 50% 52% 49% 53% Strongly Disagree 11% 16% 21% 17% 21% Somewhat Disagree 36% 34% 31% 32% 32% Somewhat Agree 34% 31% 31% 30% 32% Strongly Agree 18% 16% 16% 17% 14% TOTAL AGREE 52% 47% 47% 47% 46% Don’t Know 1% 4% 1% 4% 1% 28 INFORMATION ABOUT DOWNTOWN EVENTS

How do you get your information about downtown entertainment, arts and cultural experiences, or other downtown events? *

Downtown Alliance Website 0.07 0.05

Newspaper 0.23 0.22 0.31 Email 0.28 0.43 Telev ision 0.4 0.54 Outdoor Signs 0.51 0.6 Radio 0.61 0.64 Social Media 0.67 0.57 Internet (Non-Social Media) 0.68 0.82 Word of Mouth 0.86

0% 90% 2017 2018

* Aided Response Set 29 DOWNTOWN LIVING

Would you consider living downtown?

0.77 80% 0.75 0.75 0.73

0.24 0.24 0.25 0.21

0.02 0.01 0.02 0.02 0% Yes No I Already Live Downtown 2018 2017 2016 2015 30 DOWNTOWN LIVING % Who Would Consider Living Downtown? by Age

50% 16% in 2017 0.42

16% in 2017 0.26 0.24 0.2 0.18 0.09

0% 18-24 25-34 35-44by County45-54 55-64 65+ 50%

0.27 0.25 0.25 0.16 0.18

0% Davis Salt byLake ChildrenUtah in HomeWeber Other 50%

0.26 0.21

0% Children in Home NO Children in Home 31 DOWNTOWN LIVING

Why would you consider living downtown?

0.03 0.05 Ability to Walk and Access Transportation 0.03 0.06 0.05 0.16 Entertainment, Events, and Attractions 0.03 0.08 0.05 0.03 Culture and Atmosphere 0.05 0.09 0.16 0.16 Work 0.15 0.13 0.09 0.09 Love "City" Life, Like the Area 0.13 0.13 0.36 0.31 Convenience, Close Proximity and Access to Everything 0.38 0.28 0% 42% 2015 2016 2017 2018

Other less frequently mentioned responses include Having Family / Friends There (4%), Housing (2%), To Attend the U (2%), Already Live Near There (1%), Different Stage of Life (1%), Previously Lived in Area (1%), Miscellaneous Responses (9%), and Don’t Know (1%). 32 DOWNTOWN LIVING What would increase your interest or motivation to live downtown?

0.01 0.02 Better Housing 0.05 0.03 0.02 0 0.01 Different Stage of Life 0.03 0.02 0.03 2014 0.05 0.03 2015 Improved Safety, "Clean" Streets 0.03 0.05 2016 0.04 2017 0.03 0.06 2018 More Open Space, Yards, and Parks 0.05 0.03 0.04 0.06 0.03 If It Were Less Busy, Crowded, or Congested 0.05 0.03 0.06 0.07 0.11 Different Job, Employment Opportunities 0.06 0.09 0.07 0.11 0.13 Lower Cost of Living, Lower Cost of Housing 0.15 0.18 0.2 0% 22%

Other less frequently mentioned responses include More Money / Higher Income (1%), Entertainment and Events (1%), If Family / Friends Lived There (1%), Better Air Quality (1%), Transportation Concerns (1%), Education Opportunities (1%), Better Parking (1%), More Family- / Kid-Friendly (1%), More Stores or Restaurants (1%), Miscellaneous Responses (6%), and Don’t Know (3%). 33 DOWNTOWN SALT LAKE SHOPPING

Percentage of respondents who have visited various shopping destinations in the past month. 53%

0.47 0.44 0.42 0.42 0.39 0.37 0.36 0.35 0.34 0.33 0.31 0.28 0.26 0.23 0.21 0.2

0.15 0.13 0.12 0.09

0% City Creek Center Fashion Place The Gateway Trolley Square Station Park

2018 2017 2016 2015 34 DOWNTOWN SALT LAKE SHOPPING Percentage Who Have Visited Various Shopping Destinations in the Past Month. Compared by Gender 50% 47%

40% 41%

33% 33% 18% in 2017

29% 28% 10% in 2017 25%

18%

13%

0% Fashion Place Station Park The Gateway Trolley Square City Creek Center Male Female 35 DOWNTOWN SALT LAKE SHOPPING Percentage Who Have Visited Various Shopping Destinations in the Past Month. Compared by Age

60% 28% in 2017 31% in 2017 54%

49% 48% 46% 47% 44% in 2017 14% in 2017 44% 41% 18% in 2017 36% 8% in 2017 34% 33% 33%32% 33%32% 32% 33% 6% in 2017 31% 30% 29%

24% 22%22% 23% 23% 19% 20% 16% 13%

8% 8%

0% Fashion Place Station Park The Gateway Trolley Square City Creek Center

18-24 25-34 35-44 45-54 55-64 65+ 36 DOWNTOWN SALT LAKE SHOPPING Percentage Who Have Visited Various Shopping Destinations in the Past Month. Compared by County 80% 51% in 2017 39% in 2017

60% 31% in 2017 54% 52% 15% in 2017 7% in 2017 49% 45% 1% in 2017 40% 38% 36% 34% 32% 32% 33% 30% 30% 27% 25% 24% 20% 21%20%

13% 14% 11% 7% 5%

0% Fashion Place Station Park The Gateway Trolley Square City Creek Center Davis Salt Lake Utah Weber Other 37 DOWNTOWN SALT LAKE SHOPPING Percentage Who Have Visited Various Shopping Destinations in the Past

Month. Compared by Income 44% in 2017 60%

40% in 2017 53% 29% in 2017 27% in 2017 46% 44% 19% in 2017 43% 40% 37% 35% 33% 10% in 2017 31% 29% 30% 30% 27% 7% in 2017 24% 25% 24%

19% 16% 15% 11%

0% Fashion Place Station Park The Gateway Trolley Square City Creek Center Under $50K $50K-$74K $75K-$99K $100K+ 38 AWARENESS OF “THE BLOCKS”

Have you heard of the area in Salt Lake City called “The Blocks?”

100% 0.9

80%

60%

40%

20% 0.1

0% Yes No 39 AWARENESS OF “THE BLOCKS”

Prior to this survey were you aware that Salt Lake City blocks are numbered? For example, Temple Square is Block 87. 100%

0.81 80%

60%

40%

20% 0.19

0% Yes No 40 CREATE A PERFECT DOWNTOWN If you were to create a perfect downtown Salt Lake City, what attractions, arts and cultural opportunities, stores, restaurants, events, or other aspects would

you want? 0.26 0.24 Don't Know 0.22 0.17 0.2 0.23 Nothing/It's Good How It Is 0.25 0.2 0.01 0.01 2015 Arts Events and Activities 0.02 0.03 2016 0.03 0.04 2017 Music Events and Activities 0.05 0.03 2018 0 0.01 Museums 0.02 0.03 0.03 0.03 Parks, Green, Open Space 0.02 0.03 0.02 0.04 Family- or Kid-Friendly Things 0.03 0.05 0.03 0.06 Improved Dining 0.05 0.05 0.03 0.02 Sports Events and Activities 0.02 0.06 0% 30% Other less frequently mentioned responses include Improved Parking (2%), Improved Transportation / Ease of Getting Around (2%), Specific Type of Stores / Shops (2%), Theaters / Theater Events (2%), More Affordable Shopping / Activities (2%), Specific Restaurants (2%), Better Clubs / Bars (1%), Improved Shopping (1%), More Entertainment, In General (1%), Greater Variety (1%), Increased Culture / Cultural Events (1%), Safer, Cleaned Up Areas (1%), Less Restrictive Laws (1%), Movie Theaters (1%), Outdoors Activities / Shops (1%), Ethnic Restaurants (1%), Festivals and Fairs (1%), Theme Park (1%), Miscellaneous Responses (5%), and Don’t Care / No Opinion (5%). 41 INCOME

0.1 $150,000 or More 0.11 0.15 0.14 0.18 0.16 $100,000 to $149,999 0.13 0.16 0.15 0.18 $75,000 to $99,999 0.17 0.17 0.25 0.25 $50,000 to $74,999 0.27 0.26 0.21 0.2 $25,000 to $49,999 0.16 0.17 0.11 0.1 Under $25,000 0.13 0.1

0% 35% 2015 2016 2017 2018 42 LEVEL OF EDUCATION

0.1 $150,000 or More 0.11 0.15 0.14 0.18 0.16 $100,000 to $149,999 0.13 0.16 0.15 0.18 $75,000 to $99,999 0.17 0.17 0.25 0.25 $50,000 to $74,999 0.27 0.26 0.21 0.2 $25,000 to $49,999 0.16 0.17 0.11 0.1 Under $25,000 0.13 0.1

0% 35% 2015 2016 2017 2018 43 INDIVIDUALS IN HOUSEHOLD

0.27 0.26 Five or More 0.26 0.26

0.17 0.17 Four 0.17 0.14

0.18 0.18 Three 0.18 0.18

0.26 0.3 Two 0.29 0.29

0.11 0.09 One 0.1 0.13

0% 32% 2015 2016 2017 2018 44 INDIVIDUALS UNDER 18 IN HOUSEHOLD

60%

0.52 0.51 0.51 0.5 0.5 0.49 0.49 0.48

0% Yes No 2018 2017 2016 2015