4 AHMEDABAD TIMES, THE TIMES OF INDIA BOOMTOWN RAP SATURDAY 14 JANUARY 2012 SPARE A THOUGHT FOR SAFETY Pics: Mayur Bhatt Classy affair

ho says entrepreneurs just fashion ideas and timeless designs Radio Mirchi tells Wthink about balance sheets were showcased at the event for all the and bottomlines all the time? entrepreneurs across the state. you how to stay Recently members of an entrepre- Not just dapper men in their tuxes neurs organisation saw some lat- and evening suits, even the ladies safe and happy est fashion trends in the sizzled in LBDs and trendy market showcased in a numbers. Prominent this Uttarayan fashion show. An inter- faces like Jaydeep De- nationally acclaimed sai, Chiranjiv Pa- his Uttarayan, India’s fashion designer tel, Niren and Tno.1 and Ahmedabad’s spoke on creative Aanal Gawar- most favourite radio thinking and fash- wala, Hitesh station, Radio Mirchi came ion. The outfits Vaswani, Purva up with a unique initiative to showcased on Patel, Subir protect lives of all Ankur and Aparna Garg the runway Goradia and Chi- Amdavadis from brutal man- were in- trak Shah, were jha (thread) by distributing spired by spotted enjoying life saving safety belts in the the innova- the event as they entire city. Several com- tive use of shared animated muters (especially two buttons conversation with wheeler riders) are severely with their friends over coffee injured while travelling on embell- at the specially designed roads due to this manjha. ishments Italian cafe bar. To fight against the men- etc. Various Shivangi Amdavdis sure know how to ace, Radio Mirchi in associa- creative, and heat up a chilly evening! tion with Traffic Police Bhoomi Dr Satya Gupta, Dr Dhiren Shah and Dr Sanjay Shah (CIMS Hospital), Siddharth Khatri practical Contributed by Amrita Mulchandani Ahmedabad distributed more (DCP-Traffic), RJ Dhvanit, Sumit Aggarwal (Cluster Head-Radio Mirchi, Gujarat) and than 15,000 safety belts (free Sunil Patel (DGM Marketing-Binani Cement) of cost) in various parts of Ahmedabad between Janu- from Amdavadis who queued Ahmedabad said, “Preven- evolve as a responsible media ary 9 and 13. This CSR initia- up at various cross roads to tion is always better than company and this activity is a tive was supported by CIMS collect these safety belts. Cure so we thought to prevent step in that direction.” Hospital (Care Institute of DCP-Traffic Siddharth the injuries itself from the The CSR initiative was pre- Medical Sciences), Binani Ce- Khatri was instrumental in beginning so that Ahme- sented by CIMS Hospital ment and TGB (The Grand conduct of this activity and davadis can have safe and (Care Institute of Medical Bhagwati). Uniquely de- applauded efforts of Radio Happy Uttarayan.” Further Sciences), powered by Binani signed, one can easily tie the Mirchi and all their partners to this, Sumit Aggarwal, Cement in association with safety belt around the neck for undertaking this activity. Cluster Head-Radio Mirchi TGB and Ahmedabad Traffic thus protecting it from life On this occasion, Dr Dhiren Gujarat mentioned, “Apart Police. This initiative was threatening injuries while Chitrak, Shah (Chief Cardiac Sur- from bringing entertainment conceptualized by Radio travelling. The campaign re- Priyanshi and geon) from CIMS Hospital, to Amdavadis, we intend to Mirchi. ceived tremendous response Chiranjiv Purva, Roopal and Vanita ‘Have done enough B’wd songs, won’t compromise on quality’

Singer Kavita Krishnamurti Subramaniam on what keeps her busy these days and more in a chat with AT

Abhimanyu Mishra here before as well and have always meeting various musicians who play this phase.” She adds, “I am also busy been well received by the audience. Am- exotic instruments. And I am totally en- with the series of concerts my husband e might not have heard her in davadis are very fond of music and they joying that. Meeting them backstage, does which is dedicated to his father,ac- Wthe recent times, but it’s hard not only enjoy the popular music, but getting to know them and their music is tively participating with them is like to forget that voice we have all they appreciate different kind of music a fulfilling journey. I am totally loving carrying forward the tradition. My son loved and adored. Whether it was the as well.” She adds, “I had come to per- is also performing with us now and see- fun filled Hawa Hawai or the song of form Bollywood songs in the past and ing him share the stage with his father the monsoons Pyar Hua Chupke Se, the arena used to be packed, and today makes me feel very proud.” Kavita Krishnamurti Subramaniam when I have come for a different style of MY SON IS ALSO So is she interested in coming back to has rendered wholehearted perform- fusion, the arena is still filled with en- PERFORMING WITH US Bollywood? She says, “I don’t mind at ances giving those songs the life they thusiastic people, which shows they all. I recently did a song in Rockstar,but deserved. She was in the city recently, love music. I am happy to have come NOW AND SEEING HIM I am not getting good songs right now with her son and husband Dr L Subra- here.” and have done enough Bollywood songs maniam, for a concert where AT caught So what is keeping her busy since she SHARE THE STAGE WITH to be bothered. The lyrics of the songs up with her for a quick chat and she Kavita is not doing many Bollywood songs HIS FATHER MAKES ME have to be good and if that kind is of- was more than happy to oblige. Krishnamurti these days? Kavita says with her signa- fered to me, then I will surely take it.” Sharing her experience performing FEEL VERY PROUD Subramaniam ture smile, “I have been touring with We hope that we soon get to hear that in Ahmedabad she says, “I have come my husband all around the world and silken voice again.

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