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Women’sWomen’s DayDay LiveLive BenefitBenefit ConcertConcert

Toronto, New York,

THIS PRESENTATION IS FOR PRIVATE CIRCULATION ONLY confidential

The Times Group is the largest in PRINT and is the largest English selling daily in the • Times of India’s readership of 7.643 million world. • Economic Times – India’s largest financial daily • Bombay Times – Celebrity news, party coverage, 11,000 1.5 BN $ 70 MN INDIANS 20 MN INDIANS International music and movie news EMPLOYEES ANNUAL TURNOVER DAILY ACROSS INDIA DAILY, GLOBALLY • – India’s largest circulated compact newspaper • Nav Bharti Times – The daily in and Mumbai • And other regional dailies and supplements

TELEVISION PRINT IP’S • The Times group owns the most popular English News network known as , in India. Viewership: 253 TVTs • – India’s premier English Movie Channel TELEVISION – India’s premier English Entertainment Channel

RADIO WORLDWIDE • Zoom – India’s premier Bollywood Centric Channel MEDIA OOH • ET Now – India’s premier Financial News channel

Pg 01 confidential THE TIMES GROUP

RADIO OUT OF HOME • is one of India’s premier radio channels that is • Times OOH is the only organized player with a pan-India present in 33 cities across India. presence in an extremely fragmented market • Radio Mirchi is number one with 15.2% market share. • Market leaders in Indian Transit Segment (51.1% Market Share) • Radio Mirchi also has its international presence in the UAE • Leaders in Delhi and Mumbai Market (50% Market Share)

WORLDWIDE MEDIA TIMES INTERNET • – India’s no.1 entertainment magazine. And a Times Internet Limited is one of the largest internet companies of circulation of 140,000 India: • – Women centric magazine, features articles on • Indiatimes.com fashion, lifestyle, relationships etc • TimesOfIndia.com • Grazia – Fashion and Gossip Magazine • EconomicTimes.com • Top Gear – Automotive magazine with a lifestyle flavour

Pg 02 confidential WHY TOI?

TIMES OF INDIA OWNS AND EXECUTES THE BIGGEST AWARD SHOWS AND EVENTS IN INDIA: • - The Oscars of Bollywood • - 53 Years – Winner Represents India in Miss World • TOIFA (Times of India Awards) – Bollywood awards on a Global platform • Mirchi Music Awards – The Biggest Music Awards show in India • TOI also has other large format IPs like Times Property Expo, Economic Times Awards for Corporate Excellence, Times Auto Expo, Times Literary Fest to name a few

THE CORE PROJECT TEAM HAS VAST EXPERIENCE IN TIMES OF INDIA GLOBAL NETWORK: THE MEDIA, ENTERTAINMENT AND EVENTS INDUSTRY. • Times of India has multiple Media Partners across the Globe THEY HAVE CONCEPTUALISED, PLANNED AND EXECUTED • These partnerships will help in securing the best Television Deal SOME OF THE BIGGEST EVENTS IN INDIA • TOI, through all its networks and Sponsorships will raise AND THE WORLD. money for the event • Commonwealth Games - Ceremonies • National Games Ceremonies • TOI will also launch a media campaign using all its partnerships • Filmfare Awards • India Millennium Celebration and channels (Global Live Broadcast) • Femina Miss India • IIFA (International Indian Film Awards) • TOIFA (Times of India Film Awards) • EVC – Enchanted Valley Carnival • Michael Jackson India Tour (A large scale music festival)

Pg 03 confidential Women’sWomen’s DayDay LiveLive BenefitBenefit ConcertConcert

Pg 04 confidential Live Benefit Concert • Spectacular Bollywood Extravaganza. • National & International Broadcast.

WDL Festival • Iconic Mumbai Location. Exhibits, music, dance, art.

Live Stream Fashion Show Spectacular • Live Telethon & Auction. WOMEN’S DAY LIVE (WDL)

Heart in Action • Fundraising platform. Celebrate, educate, support.

Portal – Engagement • Year long campaign to create the WDL India community. • Valuable digital assets.

WDL Ignite • Digital feature documentary. • Indian women’s stories, art, music, videos.

Pg 05 confidential WDL BENEFIT CONCERT - INDOOR

March 8th, 2022.

The Dome, NSCI, Mumbai.

7 pm – 10 pm.

7000 – 10000 Guests.

Broadcast – India, Global.

Pg 06 confidential STAGE REFERENCE 1

Pg 07 confidential Pg 08 confidential WDL BENEFIT CONCERT - OUTDOOR

March 8th, 2022.

MMRDA / JIO Gardens, BKC, Mumbai.

7 pm – 10 pm.

15,000 – 20,000 pax.

Broadcast – India, Global.

Pg 09 confidential STAGE REFERENCE 2

Pg 10 confidential Pg 11 confidential SHOW PACKAGE

Renowned Hosts 2 Bollywood Acts 2 Music Acts

2 Dance Acts

1 Comedy Act 1 Visual Act

1-2 International acts (Option 2)

Pg 12 confidential PRE-CONCERT CAMPAIGN

Pg 13 confidential WDL – MEDIA ANNOUNCEMENT

DATE VENUE PAX

th January 10 , 2022 A Unique Venue around 100-150 pax the city (Gateway of India, Asiatic Library)

We will hold a press conference in A unique concept will be used for the Mumbai to announce the date of the press conference that will highlight event and ticketing will be open for women’s achievements around India the public. the globe.

Pg 14 confidential PRE-CONCERT ACTVATION

Option 1 •Bombay •Delhi •Banglore •

DATE Option 2 •Bombay •Delhi Month of •Banglore •Kolkata February •

Pg 15 confidential PRE-CONCERT ACTIVATION

In the selected cities we will have activation activities across 5-6 premium malls to promote the message of WDL – Girl Child Education.

Flash Mob (Dance and Skit).

Pg 16 confidential WDL CONCERT BUDGET OPTION 1

Venue Ground Production Logistics, Operations, Key & Technical personnel & other arrangements

Management & Artistes & Pre-Event Activation Show Production Performing Talent (4 Cities)

The estimated budget for the above is approx. US$ 1.5 – 1.6 million

(This would not include travel & hospitality, TV production & shoot.)

Pg 17 confidential WDL CONCERT BUDGET OPTION 2

Venue Ground Production Logistics, Operations, Key & Technical personnel & other arrangements

Management & Artistes & Pre-Event Activation Show Production Performing Talent (6 Cities)

The estimated budget for the above is approx. US$ 2 million

(This would not include travel & hospitality, TV production & shoot.)

Pg 18 confidential Women’sWomen’s DayDay LiveLive BenefitBenefit ConcertConcert

Toronto, New York, Mumbai

THANK YOU

THIS PRESENTATION IS FOR PRIVATE CIRCULATION ONLY confidential