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Media-Kit-Mirchi+PPT.Pdf WE CRAFT EXPERIENCES… THAT ENGAGE & ENTERTAIN CONSUMERS ACROSS PLATFORMS! MIRCHI WHERE CONTENT IS WHERE MUSIC IS WHERE ENTERTAINMENT IS WHERE EXPERIENCES ARE IS WHERE CONSUMERS ARE MIRCHI BUSINESSES Multi-platform Audio Visual Content Radio FM online Radio and Social media 300+ Impact Properties And more… Customised Solutions for Brands Mirchi Catalyst Radio STRENGTH OF THE MEDIUM RADIO OFFERS NATIONAL, REGIONAL & LOCAL CONNECT. IT ALLOWS REAL-TIME TWO-WAY CONVERSATIONS. RADIO is CONSUMED THROUGHOUT THE DAY Who is Listening? 82% CARS ON ROAD ARE TUNED IN TO FM & CAR LISTENERSHIP REMAINS CONSISTENT THROUGHOUT THE DAY Source: Coincidental research for radio listenership during morning & evening hours amongst car owners, conducted by KANTAR IMRB in Delhi & Mumbai in 2017 Who is Listening? WHAT SETS MIRCHI AHEAD OF THE REST? Siliguri Jamnagar Junagarh 12 CITIES 76 STATIONS WITH DUAL ACROSS FREQUENCIES 63 CITIES Trivandrum ENIL is the Advertising Sales Partner of Ishq FM, Owned by TV Today Group REDEFINING RADIO • ICONIC/CELEBRITY JOCKS • CLUTTER BREAKING CONTENT • MULTI-MEDIA CONTENT MIRCHI 33% LESS ADS ON MIRCHI ADVANTAGE 70% LESS ADS ON ISHQ, MIRCHI 95, KOOL AND ALL NEW STATIONS PREMIUM AUDIENCES TWO HOURS OF WITH MIRCHI DWELL TIME AIRPORT RADIO 30 MILLION PASSENGERS AT DELHI T3 18 MILLION PASSENGERS AT HYDERABAD AIRPORT MIRCHI IS ALSO AVAILABLE LIVE ON & 3.4L fans on Twitter It hosts the diehard music fans and celebrities, all on one page 5 mn+ subscribers 4 mn fans on facebook 1700+ videos A highly passionate and 1.5+ billion views Digital engaged music community Footprint… 34 Digital Radio Stations 4.4L fans on Instagram 45+ mins avg TSL Extremely active and 3.5+mn unique visitors enthusiastic music family. 170 Radio Mirchi RJ’s as popular influencers. They transcend across regions and language 30 MILLION + VIEWS PER MONTH ON OUR YOUTUBE CHANNEL 5 MILLION + SUBSCRIBERS 34 ONLINE RADIO STATIONS & GROWING Mirchi’s RJ’s as Local Influencers 170 RJs 2Mn+ 9Mn+ 4.4Mn+ Some of our top Performing RJ’s Rj Mir Rj Sayema Rj Naved Rj Dhvanit RJ Joseph RJ Deepak Kolkata Delhi Delhi Ahmedabad Cochin Jalandhar FB: 1,097,757 FB: 473,451 FB: 2,680,899 FB: 307,128 FB: 412,487 FB: 499,969 IG: 548,128 TW: 819,481 IG: 369,975 IG: 260,993 IG: 14,936 MIRCHI VIDEO CONTENT MIRCHI PLAY • SNACKING ENTERTAINMENT CONTENT • REGIONAL CONTENT – SUPERSTAR LOCAL JOCKS • HIGH REACH – ACROSS PLATFORMS (RADIO, ACTIVATIONS, SOCIAL MEDIA, YOUTUBE). IMPACT PROPERTIES CREATING UNFORGETTABLE EXPERIENCES WITH INDIAN AND INTERNATIONAL ARTISTS 75+ MUSIC EVENTS PAN INDIA INDIA’S FIRST MUSIC ONLY AWARD SHOW BRINGING TOGETHER THE BIGGEST NAMES Across 8 Languages IN MUSIC AND ENTERTAINMENT Standing Tall v/s Other Film Awards 80 Million 135 Million 62 Million *Average TV Reach last 3 years, Including FTA Channels & Repeats INDIA KA SABSE BADA COUNTDOWN MIRCHI TOP 20 MULTIPLE PLATFORMS, 52 WEEKS OF COVERAGE, REACHING 13 CR. + FANS Radio Print Digital TV TV • 3.5 Cr. • 2 Cr. • 5.2 Cr. Weekly Annual Listeners Readers Engagem • 1.6 Cr. + • 2.4 Cr. ents Viewers Viewers MIRCHI NEON RUN • UNIQUE FUN NIGHT RUN • POST EVENT DJ PARTY 21 CITIES MIRCHI CAMPUS CONNECT CONNECTS WITH 26,00,000+ COLLEGIANS ACROSS 600 CAMPUSES MIRCHI CELEBRATES A DECADE OF TALENT WITH MIRCHI FRESHERS FOOD & MUSIC CARNIVAL BRINGING FAMILIES TOGETHER MIRCHI FESTIVE CELEBRATIONS CREATING EXPERIENCES AROUND FESTIVALS MIRCHI JALSAGHAR - PUJOS, ROCK AND DHOL – NAVRATRI COLOR RUN – HOLI AND MANY MORE… MIRCHI CATALYST ONE STOP SHOP FOR EVENTS ACROSS INDIA ACROSS GENRES 350+ BRANDS TRUST US FOR CREATING MULTI-MEDIA SOLUTIONS MEDIA-AGNOSTIC SOLUTIONS FOR BRANDS UAE - Dubai, Abu Dhabi & AL Ain Mirchi’s And now in US International Footprint AND EXPANDING… CREATING EXPERIENCES THAT WOW!.
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