DATE – 22nd to 24th February 2019 VENUE – Science City
TIME – 11:00 am to 08:00 pm 1 OBJECTIVE To establish CREDAI Bengal “Realty Expo 2019” as one stop solution of Real Estate needs for Home & Office, with best of deals and offers.
2 CORE COMMUNICATION STRATEGY
THE POWER OF ONE ROOF • To use the element of the roof from CREDAI Bengal’s logo and emphasize on the “POWER OF ONE ROOF” at Realty Expo 2019
• Best of properties to choose from under “One Roof”
• Best of offers and deals under “One Roof”
• Best of entertainment and engagement opportunities under “One Roof” 3 OUR PARTICIPANTS
• CREDAI Bengal Members / Realty Companies
• Allied Organisations (Like Home Furnishing, Electronics, Sanitaryware, Windows & Doors, Floors & Tiles, etc.)
• Banking & Housing Finance Partners
4 EVENT HIGHLIGHTS
The Beginning of many “FIRSTS”:
• CREDAI Bengal collaborates with The Times of India for “Realty Expo 2019”
• Realty Expo with a new festive ambiance with Music, Entertainment, Learning Sessions to attract individuals and families
• Immersive Knowledge Sessions with experts
• “Project Launch” opportunity for sponsors at the Venue
• 360 Media Amplification with The Times of India 5 EVENT HIGHLIGHTS
• Centrally and conveniently located “Venue”
• 1 Lac Sq.ft of “Air Conditioned Hanger”
• Best of Realty Companies under one roof
• “Kids Corner” to engage the children while their parents can take a tour of the exhibition
• Games and activities throughout the day catering to every member of the family
• Food Court with popular food outlets
• Hourly Lucky Draw for all the visitors 6 360 Tentative Media Amplification In Association with The Times Of India
Times Of India (KM) Radio Mirchi Ei Samay Red FM Radio Sanmarg Fever Print Media Vishwamitra Friends FM Pratidin OOH Aajkal Outdoor Branding At 24 Metro Akbar - E -Masriq Stations
SMS Emailer To TOI Clients Social Media Promotion Emailer To Advertising Agencies Magic Bricks Mass Emailers Inox Screens Whatsapp Promo Incoda TV AC Bus Branding
SITI Cable TVC at Mall Screens 7 SPONSORSHIP- Rates & Deliverables Platinum Gold Silver DELIVERABLESBank Allied Bag Lunch Cafe Exhibition Guide Book Amount 40 lacs 25 lacs 15 lacs 12 lacs 5 lacs 4 lacs 5 lacs 1.5 lacs 1 lac Stall Size 72 48 36 32 16 na na na na sq.mts sq.mts sq.mts sq.mts sq.mts Advertisement 2 Full 1 Full 1 na na na na na na in TOI Pages Page Quarter Page Stage Usage 4 hrs 2 hrs 1 hr 1 hr 30 mins na na na na
Promotion na na na na Facebook & √ √ √ √ √ Twitter TVC will be na na na na played on √ √ √ √ √ LED screens
Mention in na na na na na na Radio Script √ √ √
Sharing the na na na na na Visitors √ √ √ √ database 8 Platinum Gold Silver Bank Allied Bag Lunch Cafe Exhibition Guide Book Logo na na na na placement in √ √ √ √ √ Newspaper
Logo na na na na placement in √ √ √ √ √ General Invitation cards Logo na na na na placement in √ √ √ √ √ Hoardings
Logo na na na na placement in √ √ √ √ √ Entry Tickets
Logo na na na na placement in √ √ √ √ √ Venue Brandings
Logo na na na na placement in √ √ √ √ √ Website
Audio announ. √ √ √ √ √ √ √ √ √ during the exhibition 9 STALL RATES
StallStall RatesRates (Members)(Members)
Base Rate PLC Rate Rs. 12,500/- Rs. 14,500/-
per sq.mt per sq.mt
StallStall RateRate AlliedAllied && BanksBanks
10,500/- per sq.mt
10 EXHIBITION LAYOUT
11 GENERAL TERMS & CONDITIONS FOR PARTICIPANTS
• Payment may be made either through RTGS/NIFT directly to our Beneficiary Name: “CREDAI Bengal” Karnataka Bank Limited, Overseas Branch, Park Street, Kolkata-700 017, Account No: 1472000100267301, IFSC Code: KARB0000147
• For any other additional services, payments must be made in advance
• Clearance of payments on the stipulated date is a pre-requisite for the exhibitors’ participation
• The exhibitor shall not be entitled to any form of compensation, whatsoever, for the loss on profits or otherwise
12 FOR BOOKINGS PLEASE CONTACT
PHREEDOM4EVERPHREEDOM4EVER
Ms. Priti Chakraborty Jana Contact : +91 9903837995
Ms. Reshmi Roy Chowdhury Contact : +91 7980327164
E-Mail Id : [email protected] 13