It's All About the People

HARRT February 4, 2015 Round Table – Roxanne Reynolds Lair, FIDM

Slide 1

It’s All About the People ROXANNE REYNOLDS-LAIR, CIO, FIDM 2015 HARRT ASSOCIATE ROUNDTABLE

______

1 HARRT February 4, 2015 Round Table – Roxanne Reynolds Lair, FIDM

Slide 2

Fashion Institute of Design & Merchandising

20 creative majors FIDM/FMshion Institute of Design & MerchMndising is M co-educMtionMl, 7,500 speciMlized, privMte college dedicMted students to educMting students for the FMshion, GrMphics, Interior Design, Mnd EntertMinment industries. Known Ms M 500 one of the top fMshion design schools, faculty FIDM is Mlso M leMding grMphic design school Mnd digitMl mediM college.

50,000 Visit fidm.edu for more informMtion. alumni

______

2 HARRT February 4, 2015 Round Table – Roxanne Reynolds Lair, FIDM

Slide 3

FIDM on TV!

Under the Gunn, a fashion competition show Under the Gunn from the producers of Project Runway, is filmed at FIDM Los Angeles. FIDM is the site of “Design School” an original Design School series on HGTV, featuring 8 FIDM Interior Design students in a FIDM SuperLab.

FIDM is the West Coast home of the popular Project Runway TV series, “Project Runway”

The college was also featured on the MTV The Hills series: “The Hills” with star student, Lauren Conrad.

______

3 HARRT February 4, 2015 Round Table – Roxanne Reynolds Lair, FIDM

Slide 4

“All things being equal, people want to do business with their friends. All things being not so equal, people STILL want to do business with their friends.” ◦ Jerry Gitomer, author of Social Boom

______

4 HARRT February 4, 2015 Round Table – Roxanne Reynolds Lair, FIDM

Slide 5

______

5 HARRT February 4, 2015 Round Table – Roxanne Reynolds Lair, FIDM

Slide 6

______

6 HARRT February 4, 2015 Round Table – Roxanne Reynolds Lair, FIDM

Slide 7

Be Focused. To be successful, you must keep up the content and the conversation. Make sure you are driving the right level of content on a regular basis!

______

7 HARRT February 4, 2015 Round Table – Roxanne Reynolds Lair, FIDM

Slide 8

WebSphere Portal Audiences

 Students

 Employees

 Public

______

8 HARRT February 4, 2015 Round Table – Roxanne Reynolds Lair, FIDM

Slide 9

______

9 HARRT February 4, 2015 Round Table – Roxanne Reynolds Lair, FIDM

Slide 10

myFIDM Mobile App

______

10 HARRT February 4, 2015 Round Table – Roxanne Reynolds Lair, FIDM

Slide 11

Listen and form relationships. Don’t market! Social is about a relationship – not a sales transactional event. Do what you do best! Form relationships. Share expertise.

______

11 HARRT February 4, 2015 Round Table – Roxanne Reynolds Lair, FIDM

Slide 12

SAY WHAT YOU WILL DO…

…DELIVER WHAT YOU PROMISE

______

12 HARRT February 4, 2015 Round Table – Roxanne Reynolds Lair, FIDM

Slide 13

Roxanne Reynolds-Lair CIO at Fashion Institute of Design & Merchandising

IBM Champion for Twitter: @IBMiCio Member of the COMMON Member of IBM WebSphere Portal Power Systems, Americas Advisory Council Customer Advisory Council 2011 - Present

Member of IBM Electronic Member of IBM Support Client Advisory Panel Collaboration Council

______