PROGRAMME DIVERSITY OF THE MOST INFLUENTIAL TV-CHANNELS IN MACEDONIA, CROATIA AND SLOVENIA Programme Diversity of the Most Influential TV-Channels in Macedonia, Croatia and Slovenia COMPARATIVE ANALYSIS OF THE COMMERCIAL TERRESTRIAL TV-CHANNELS ON NATIONAL LEVEL PROGRAMME DIVERSITY OF THE MOST INFLUENTIAL TV-CHANNELS IN MACEDONIA, CROATIA AND SLOVENIA Authors: Vesna Nikodinoska, Marina Tuneva and Slavco Milenkovski 1. INTRODUCTION The largest commercial terrestrial TV-channels on national level in Macedonia continue to represent a dominant source of information for the audience; hence, they continue to exert the greatest influence on the public opinion. Therefore, on one hand, it imposes expectations that the programme they offer to the viewers should reflect quality and diversity of content, and at the same time, it should set high standards for practitioners working in TV-channels, but on the other hand, they should promote democratic values and professional principles,1 so as to advance the development of the broadcasting industry. The quality of the media content is not an obligation explicitly regulated by law; however, the national commercial TV- channels, as the most viewed and the most influential, are expected to show a sense of social responsibility and work for the public interest, since they themselves are users of public resources. Under free market conditions, the competition with quality content should serve as additional stimulation to the rivalry in the broadcasting area and as “bait” for attracting advertisers. That is
Social Media Activity in the Context of Free-To-Air Broadcast Television
FACULTY OF HUMANITIES AND SOCIAL SCIENCES Beatrice Züll SOCIAL MEDIA ACTIVITY IN THE CONTEXT OF FREE-TO-AIR BROADCAST TELEVISION DOCTORAL DISSERTATION Zagreb, 2017 FACULTY OF HUMANITIES AND SOCIAL SCIENCES Beatrice Züll SOCIAL MEDIA ACTIVITY IN THE CONTEXT OF FREE-TO-AIR BROADCAST TELEVISION DOCTORAL DISSERTATION Zagreb, 2017 FILOSOFSKI FAKULTET Beatrice Züll ULOGA DRUŠTVENIH MEDIJA U MJERENJU TV GLEDANOSTI DOKTORSKI RAD Zagreb, 2017. FACULTY OF HUMANITIES AND SOCIAL SCIENCES Beatrice Züll SOCIAL MEDIA ACTIVITY IN THE CONTEXT OF FREE-TO-AIR BROADCAST TELEVISION DOCTORAL DISSERTATION Mentor: MiHaela Banek Zorica, PH.D. Zagreb, 2017 FILOSOFSKI FAKULTET Beatrice Züll ULOGA DRUŠTVENIH MEDIJA U MJERENJU TV GLEDANOSTI DOKTORSKI RAD Mentor: izv. prof. dr. sc. MiHaela Banek Zorica Zagreb, 2017. Acknowledgements This doctoral thesis was supported by the members and colleagues of the Faculty of Information and Communication Sciences of the University of Zagreb who provided insight and expertise and greatly assisted the research. I would like to express my sincere gratitude to my supervisor Mihaela Banek Zorica, Ph.D., for her guidance, encouragement and expertise. Thanks to my advisor Stephan Malović, Ph.D., for his encouragement and great support. Alida Zorz Miketek from Nielsen supported this research work as an expert in television audience research. Guillaume Antoine Rabi and his team at RTL Televizija Hrvatska endured the challenges of the empirical part of this project by giving advice and insights into empirical data. Poslovna Inteligencija, Dražen Oreščanin and his team supported this project with staff and server capacity. Fremantle Production and Ana Habajec provided insights into the strategic approach of television production companies to integrating social media in their daily work and building up social media audiences.