Molson Coors Brewery Development Brief Draft for Consultation

Molson Coors Brewery Development Brief Draft for Consultation Prepared for Molson Coors Brewing Company (UK) Ltd, Alton Town Council and East Hampshire District Council April 2016 Molson Coors Brewery Development Brief DRAFT - April 2016 2 Molson Coors Brewery Development Brief DRAFT - April 2016 Contents 01 Introduction .............................................................................................................................................................................. 04 02 Site Location and Context .................................................................................................................................................. 06 03 Evolution of the Draft Brief ..................................................................................................................................................18 04 Development Principles & Guidelines ............................................................................................................................24 05 Next Steps.......................................................................................................................................................................38 06 Appendix 1 - Background Documents 07 Appendix 2 - Public Consultation Summary 08 Appendix 3 - Planning Application Requirements 3 Molson Coors Brewery Development Brief DRAFT - April 2016 01 Introduction 1.1 Purpose of the Development Brief Following this consultation, the Development Brief 1.2 Using the Development Brief will be finalised and will form part of Part Three of the 1.1.1 The Molson Coors Brewery (also known East Hampshire District Council Local Plan. 1.2.1 The draft Development Brief is structured as as The Manor Park Brewery), closed in May 2015. follows: The brewery is a key site in the centre of Alton, 1.1.5 The final development brief will provide a as shown in Figure 1.1. The site is a significant framework to guide the future development of the • Section 2 sets out the context for development brownfield regeneration site in the centre of Alton. Its site. It does not attempt to define a redevelopment and the site location. It summarises the successful regeneration is important for the success ‘scheme’. Together with the rest of the Local Plan, planning policy context which has informed the and attractiveness of the town centre. and the Alton Neighbourhood Plan, it will provide preparation of the draft brief. It also outlines the the policy framework against which any planning existing site conditions and the key technical 1.1.2 Molson Coors Brewing Company (UK) Ltd, application for the redevelopment of the site will be issues that need to be taken into account in any East Hampshire District Council (EHDC) and Alton assessed. redevelopment of the site. Town Council (ATC) are committed to ensuring that a high quality development is brought forward which • Section 3 summarises the consultation and enhances and contributes to the town centre, in a engagement undertaken during the preparation way which is commercially viable and deliverable. of the draft brief. It also identifies the key The project partners are committed to working constraints and opportunities associated with together to produce a development brief which the development of the site. sets out clearly the requirements for the future • Section 4 sets out the vision for the regeneration regeneration of the site. of the site and identifies the principles and 1.1.3 This draft development brief has been guidelines which should inform the preparation prepared following consultation with local residents, of redevelopment proposals. and other stakeholders, as summarised in section 3 • Section 5 summarises the next steps and and Appendix 02. identifies how comments can be made on this 1.1.4 This draft brief has been prepared for further draft development brief. consultation which will take place between 3rd May and 31st May 2016. Information on how comments can be made on the draft brief is set out in Section 5. 4 Molson Coors Brewery Development Brief DRAFT - April 2016 ¯ 0 105 210 420 630 840 Meters © Crown copyright and database rights. Ordnance Survey GD 100024393. Figure 1.1 Site Location 5 Molson Coors Brewery Development Brief DRAFT - April 2016 02 Site Location and Context 2.1 Site Location 2.2.2 Historically, Alton is a medieval market town 2.3 Development Context with special historic and architectural importance. 2.1.1 The Molson Coors Brewery site is a key site 2.3.1 There have been a number of breweries in The High Street has a mix of commercial uses, in the centre of Alton. Located in the town centre to Alton since 1763. The present Coors brewery was including shops, cafes, restaurants and public the east of the High Street, the site is bounded on built in 1963 to make Harp Lager, and the inaugural houses. There is a variation of building types and the west by Drayman’s Way, Lower Turk Street to the mash was started by Earl Mountbatten. periods within the town centre. Many buildings date south and the Watercress Line to the east with King’s from the 17th and 18th centuries, which has created 2.3.2 In 1979, Bass purchased the site from Harp Pond beyond. The site boundary is shown on Figure a strongly defined historic townscape. Many of the Lager and Courage. The brewing division of Bass 2.1. buildings in the historic core are statutory listed was acquired by Coors in 2002 and in 2005 Coors 2.1.2 The site is bounded to the north by buildings within the Alton Conservation Area. merged with Molson, changing the company name residential properties in Kingsmead and Russett to Molson Coors. 2.2.3 Beyond the historic core, the character Road. Alton railway station is located 1km to the setting of Alton is of mixed, fine-grain layout 2.3.3 For the seven years prior to closure, Molson north of the site. Alton Conservation Area lies residential areas with a more commercial character, Coors Alton Brewery had been reliant on brewing immediately to the east of Draymans Way. The including industrial estates and business parks to Heineken, which was around 75% of the total Alton Conservation Area includes a number of listed the east and north-east. brewery production. In 2014 Heineken announced buildings, principally along the historic High Street. that they would not be renewing the contract and as 2.1.3 The River Wey flows from west to east a result, Molson Coors embarked on a review of its through the centre of the site, beneath the railway UK brewery network. embankment and enters King’s Pond, which is 2.3.4 The announcement of the closure of Molson located approximately 50m to the north-east of the Coors Brewery was widely communicated, with site. articles in industry publications. In addition, Molson Coors undertook proactive communications with Heineken, Industry bodies such as the British Beer & 2.2 Local Distinctiveness Pub Association, existing customers with contract 2.2.1 Alton Town comprises a predominantly brewing arrangements, customer and suppliers. nucleated settlement, largely defined by its historic 2.3.5 At no point during the period following growth along the River Wey valley. The river is partly the closure announcement was Molson Coors culverted through the town, including partly through approached regarding a possible sale of the site as a the brewery site. going brewery concern. 6 Molson Coors Brewery Development Brief DRAFT - April 2016 Car d 2.3.6 A number of options were considered by L House n C o P d C M C s The n O I ' Molson Coors prior to announcing the closure of the U L g o T E R O PH x h n e T H i a S S O N K ¯ l E d E site, including: Be L llc B ro Car Cottages ft War Museum • Redistribution of Molson Coors’ brands across Library D A LB FS O C R UK facilities, which unfortunately was not cost otts s th m Court a o P y o KI effective / commercially viable. e R NG P W se S u ME o AD H Inwood Sherwood Terrace • Reviewing how the site could be reshaped to P C H otta g accommodate lower volumes –the outcome was House es k Tanks y n a El T Tank wa that this would not have been a cost effective il Post Tanks a B Car R a C n ro s solution and would leave the facility running k wn t w n LBs ie Y C a A h H B V y a W inefficiently. n id k TCB S B ' Tks M an N k A M FB Y Brewery B A • Significant efforts to seek alternative contract k R D T Posts he brewing opportunities –unfortunately Swa discussions with third parties concluded n FB unsuccessfully, reflecting the excess brewing s Swan t FB y FB We s iver P o M R P a Bakery a capacity within the UK. ris th H ou ( Lodge se u Wey m ) • Investigating the feasibility of building a WB smaller new “craft” brewery at Alton. Despite E SS investigating potential grants, the outcome was to that this would not have been viable. House Court Posts Y A W STREET S N A M Y A LB Car Park R E D V I R D El Sub Sta SE 0 20 40 80 S 120 160 Gardens O P l CL IC E E Meters R S © Crown copyright and database rights. Ordnance Survey GD 100024393. Figure 2.1 Boundary of the Molson Coors Brewery Site 7 Molson Coors Brewery Development Brief DRAFT - April 2016 2.4 Planning Policy Context 2.4.5 The Neighbourhood Plan encourages 2.5 Existing Site Conditions the redevelopment of the brewery site for a mix 2.4.1 The development brief for the brewery of different uses. Action Point ESAP9 states that site must take account of the national and local Alton Town Council will work with East Hampshire Buildings and Site Layout planning policy context. These policies provide the District Council to achieve the appropriate mixed use context within which the development brief has been 2.5.1 The site is approximately 5.1ha in extent, and development of the brewery site.

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