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Implementing the Idea Chase New Homes in Berkhamsted

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Implementing the Idea Chase New Homes in Berkhamsted A boutique agency with personality What do we do? We provide a full advertising and marketing solution from inception to realisation. Our unique proposition is that we are able to offer a service providing advice with sales and marketing direction to cover all aspects of the successful delivery of your product to market. How do we do it? We develop a good working relationship with you and your company. You speak to the person responsible for your work. Short lines of communication lead to clarity. What have we done? Working closely with our clients we have produced strong, recognisable logos which appeal to their specific markets. Advertising is universally and instantly recognisable providing clear and powerful messages. Clients: London Square London Square The heraldic shield represents the Shield of the City of London, the most symbolic reference to the City The square sits within the shield, hence London Square The Cross is the cross of St George and represents honour The Star - defining quality Albertus font Semi-sans representing classical design Gotham font Sans representing modern design Solid black slab at base for firm foundations Creating a brand London Square Developments As recognised specialists in Brand Creativity, Kiss where asked by London Square Developments to create Corporate Guidelines to cover the entirety of their business, from internal communications through to national advertising and host brochures. The essence of the brand was captured in a document created by Kiss which underpinned the ‘Square Principle’ at the same time as getting client approval on the style to be created. SECTION THREE CORPORATE - USING THE BRAND SECTION TWO USING THE BRAND SECTION TWO USING THE BRAND MERCHANDISING BRANDED ITEMS THE FONTS HIERARCHY OF TYPE STYLES THE LOGO USAGE - RELATIONSHIP TO TEXT The Logo must only appear as follows: • With description ie Site name CenTred underneath the logo, but no less than the height of the black slab at the base of the logo away from the ascender (top of the letter) of the type Gotham is The Font for London Square. It is a sans font • The type must always appear in CAPITALS and is used in the following styles: • The sub-title (see below) must not be more than 70% of the size of the description and also be centred in CAPITALS • For hoardings/titles and announcements the description can also Gotham Bold run horizontally to the right of the logo (see below) but the type used for headings and sub headings height must match the height of the stacked words ‘LOndOn Mugs Coasters SQUAre’ and be no less than that distance away from the logo. Gotham Bold Italic used for headings and sub headings VERSION 1 Gotham Medium used for sub headings, captions and small reversed out type example of centred logo Gotham Medium Italic descriptor used for sub headings, captions and small reversed out type Gotham Book WIMBLEDON WIMBLEDON VILLAGE used for sub headings (in caps), captions and reversed out type VILLAGE Gotham Bold Italic used for captions VERSION 2 example Gotham Light of right Bags used for body copy reading logo descriptor WIMBLEDON VILLAGE Gotham Light Italic used for body copy accentuations Mat Wells VERSION 3 SECTION THREE CORPORATE - USING THE BRAND example SECTION THREE CORPORATE - USING THE BRANDMEMO SECTION THREE CORPORATE - USING THE BRAND of internal communications Key rings MEMO MANUAL MANUAL 24 MERCHANDISING BRANDED ITEMS 12 PR EVENTS 5 MERCHANDISING BRANDED ITEMS Pens Money clip Soap Branded event items in black and white corporate styling Large umbrella Jewellery roll Towels 26 28 25 Creating a unique message London Square Wimbledon Village SW19 There are two things that will always stimulate interest in a property for sale, a good location and a testimonial about the location. That’s why we set out to photograph and interview the locals of Wimbledon Village, to find out just how special this part of London really was. We were not disappointed. Wimbledon Village was endorsed by all of those who live and work there. What better information to give a potential purchaser looking to move to the area? WIMBLEDON VILLAGE SW19 Ten stunning three to six bedroom high specification luxury houses, situated behind a magnificent gated entrance Located moments away from superb schools, shops and restaurants whilst also benefiting from excellent transport links. Central London is easily accessible via the A3 and Waterloo is just 17 minutes from Wimbledon Station. Prices from £2.45 million Marketing Suite, Edge Hill, Wimbledon Village, London SW19 4RB Marketing Suite and Show Home open Thursday to Monday, 10am - 5.30pm T 020 8879 0222 E [email protected] W www.londonsquare.co.uk Distances are approximate, sourced from maps.google.co.uk. Details are correct at time of going to press Creating advertising moods London Square Wimbledon Village SW19 London Square Wimbledon Village is a development of 10 prestigious homes situated just half a mile from Wimbledon Village High Street. As the development would be created and marketed in different phases, we initially used computer generated images and then moved on to photography of the finished showhome. The advertising style needed to reflect quality and create stand out, often with the challenge of occupying small ad spaces. Creating emotive photography London Square Wimbledon Village SW19 Photography is key in the selling of a property. It is not just descriptive but also needs to show atmosphere and appeal. Art direction is an essential part of property marketing. LEONARD STREET, EC2 Now over 75% sold Luxury one and two bedroom apartments and three elegant penthouses designed by award winning architects Allford Hall Monaghan Morris. Featuring a stylish and contemporary specification, these properties are in close proximity to both fashionable Shoreditch and Old Street Station. One and two bedroom apartments from £590,000. Marketing Suite and Show Apartment open daily at 28 Leonard Street, EC2A 4BY. T 0333 666 2535 W www.londonsquare.co.uk Computer generated image is indicative only. Details and prices are correct at time of going to press. Creating advertising moods London Square Leonard Street EC2 London Square Leonard Street is an attractive collection of luxury apartments situated within a short distance of Old Street (Silicon) Roundabout. Being on the very edge of the Shoreditch and Hoxton areas of EC2, the development has been built in a superb location. The Leonard Street adverts comprised white text reversed out of a black solid background, along with high quality CGI’s, simple and direct messaging, providing national press advertising standout. LEONARD STREET SHOREDITCH WIMBLEDON VILLAGE Now that I do live and work in Wimbledon I could not be happier. It really is a friendly place, where everything you need is right here in the village. For walkers, Wimbledon ‘Common offers so much, whatever the season. It’s both natural and unmanicured, yet bizarrely has a golf course running through it. I’ve walked for hours but still haven’t seen every part of it. However, and more importantly, there’s a feeling of community in the village, a sense of belonging. It’s not a transient place and people do care about it. ’ RUISLIP MILL HILL Image Board for LSQ Map Room.indd 1 03/09/2011 17:15 Creating a promotional poster London Square four major new sites The boardroom at London Square offices required a large wall mounted poster to show the areas of their developments to date. The Corporate Identity was in black and white so all photographic imagery featured as greyscale. The poster was printed up to a size that would cover a large wall. Creating a Bid Document London Square Business to business Impressive presentations are sometimes required in order to promote the skills and expertise of the developer in the eyes of agents, planners and other property professionals. A superb quality document was created to give confidence to all parties that London Square should be considered a preferred bidder. Clients: Chase Green/Chase New Homes chase NEW HOMES Chase New Homes Chase Green Developments Ltd Chase Green Developments Creating a brand Chase Green Developments become Chase New Homes Chase Green are a dynamic and entrepreneurial young company building exciting new developments in North London and Hertfordshire. Both a new name and brand appearance was required and a simple icon, inspired by the regal Fleur de Lis and comprising three leaves was proposed and accepted. The original Fleur de Lis originated from French royalty in the 12th century and is an established symbol that conveys strength and power, an appropriate to represent a dependable developer. Chase New Homes was born! Icon is centre to show authority Simplistic Fleur de Lis lis from right to cre- ate depth. Simple and recognisable. Bold and confident capitalised name in chase classical sans font Slightly lighter version of font, centred below HOMES for balance. CASE HISTORY Creating a living site through research Chase New Homes in Berkhamsted Berkhamsted is an attractive town to the north west of London. It boasts a picturesque canal running through it which further enhances its photogenic appearance. Due to this and the great popularity of the town, Chase New Homes decided to purchase land to the south east of Berkhamsted High Street. Research was undertaken and it transpired that Berkhamsted was where King William I (William the Conqueror) was given the official keys to Westminster Abbey, prior to his Coronation as King of England. Hence the development was called Royal Keys. CASE HISTORY chase HOMES ROYAL KEYS COMING SOON LUXURY APARTMENTS AND FAMILY HOMES 0844 811 1259 www.chasehomes.co.uk CASE HISTORY Implementing the idea Chase New Homes in Berkhamsted Royal Keys, Berkhamsted required a vigorous and ubiquitous marketing campaign which had to be spearheaded by awareness.
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