A boutique agency with personality What do we do? We provide a full advertising and marketing solution from inception to realisation. Our unique proposition is that we are able to offer a service providing advice with sales and marketing direction to cover all aspects of the successful delivery of your product to market. How do we do it? We develop a good working relationship with you and your company. You speak to the person responsible for your work. Short lines of communication lead to clarity. What have we done? Working closely with our clients we have produced strong, recognisable logos which appeal to their specific markets. Advertising is universally and instantly recognisable providing clear and powerful messages. Clients: London Square London Square
The heraldic shield represents the Shield of the City of London, the most symbolic reference to the City
The square sits within the shield, hence London Square
The Cross is the cross of St George and represents honour
The Star - defining quality
Albertus font Semi-sans representing classical design
Gotham font Sans representing modern design
Solid black slab at base for firm foundations
Creating a brand London Square Developments
As recognised specialists in Brand Creativity, Kiss where asked by London Square Developments to create Corporate Guidelines to cover the entirety of their business, from internal communications through to national advertising and host brochures. The essence of the brand was captured in a document created by Kiss which underpinned the ‘Square Principle’ at the same time as getting client approval on the style to be created. SECTION THREE CORPORATE - USING THE BRAND SECTION TWO USING THE BRAND SECTION TWO USING THE BRAND
MERCHANDISING BRANDED ITEMS THE FONTS HIERARCHY OF TYPE STYLES THE LOGO USAGE - RELATIONSHIP TO TEXT
The Logo must only appear as follows: • With description ie Site name centred underneath the logo, but no less than the height of the black slab at the base of the logo away from the ascender (top of the letter) of the type
Gotham is The Font for London Square. It is a sans font • The type must always appear in CAPITALS and is used in the following styles: • The sub-title (see below) must not be more than 70% of the size of the description and also be centred in CAPITALS • For hoardings/titles and announcements the description can also Gotham Bold run horizontally to the right of the logo (see below) but the type used for headings and sub headings height must match the height of the stacked words ‘LONDON Mugs Coasters SQUARE’ and be no less than that distance away from the logo. Gotham Bold Italic used for headings and sub headings Gotham Medium VERSION 1 used for sub headings, captions and small reversed out type Example of centred logo Gotham Medium Italic descriptor used for sub headings, captions and small reversed out type
Gotham Book WIMBLEDON WIMBLEDON VILLAGE used for sub headings (in caps), captions and reversed out type VILLAGE Gotham Bold Italic used for captions VERSION 2 Example Gotham Light of right Bags used for body copy reading logo descriptor WIMBLEDON VILLAGE Gotham Light Italic used for body copy accentuations Mat Wells
VERSION 3 SECTION THREE CORPORATE - USING THE BRAND Example SECTION THREE CORPORATE - USING THE BRANDMEMO
SECTION THREE CORPORATE - USING THE BRAND of internal communications Key rings MEMO MANUAL MANUAL
24 MERCHANDISING BRANDED ITEMS 12 PR EVENTS 5 MERCHANDISING BRANDED ITEMS
Pens Money clip
Soap Branded event items in black and white corporate styling
Large umbrella Jewellery roll
Towels 26 28 25 Creating a unique message London Square Wimbledon Village SW19
There are two things that will always stimulate interest in a property for sale, a good location and a testimonial about the location. That’s why we set out to photograph and interview the locals of Wimbledon Village, to find out just how special this part of London really was. We were not disappointed. Wimbledon Village was endorsed by all of those who live and work there. What better information to give a potential purchaser looking to move to the area?
WIMBLEDON VILLAGE SW19
Ten stunning three to six bedroom high specification luxury houses, situated behind a magnificent gated entrance
Located moments away from superb schools, shops and restaurants whilst also benefiting from excellent transport links. Central London is easily accessible via the A3 and Waterloo is just 17 minutes from Wimbledon Station.
Prices from £2.45 million
Marketing Suite, Edge Hill, Wimbledon Village, London SW19 4RB
Marketing Suite and Show Home open Thursday to Monday, 10am - 5.30pm
T 020 8879 0222 E [email protected] W www.londonsquare.co.uk
Distances are approximate, sourced from maps.google.co.uk. Details are correct at time of going to press
Creating advertising moods London Square Wimbledon Village SW19
London Square Wimbledon Village is a development of 10 prestigious homes situated just half a mile from Wimbledon Village High Street. As the development would be created and marketed in different phases, we initially used computer generated images and then moved on to photography of the finished showhome. The advertising style needed to reflect quality and create stand out, often with the challenge of occupying small ad spaces. Creating emotive photography London Square Wimbledon Village SW19
Photography is key in the selling of a property. It is not just descriptive but also needs to show atmosphere and appeal. Art direction is an essential part of property marketing.
LEONARD STREET, EC2
Now over 75% sold
Luxury one and two bedroom apartments and three elegant penthouses designed by award winning architects Allford Hall Monaghan Morris. Featuring a stylish and contemporary specification, these properties are in close proximity to both fashionable Shoreditch and Old Street Station. One and two bedroom apartments from £590,000.
Marketing Suite and Show Apartment open daily at 28 Leonard Street, EC2A 4BY.
T 0333 666 2535 W www.londonsquare.co.uk
Computer generated image is indicative only. Details and prices are correct at time of going to press.
Creating advertising moods London Square Leonard Street EC2
London Square Leonard Street is an attractive collection of luxury apartments situated within a short distance of Old Street (Silicon) Roundabout. Being on the very edge of the Shoreditch and Hoxton areas of EC2, the development has been built in a superb location. The Leonard Street adverts comprised white text reversed out of a black solid background, along with high quality CGI’s, simple and direct messaging, providing national press advertising standout. LEONARD STREET SHOREDITCH
WIMBLEDON VILLAGE
Now that I do live and work in Wimbledon I could not be happier. It really is a friendly place, where everything you need is right here in the village. For walkers, Wimbledon ‘Common offers so much, whatever the season. It’s both natural and unmanicured, yet bizarrely has a golf course running through it. I’ve walked for hours but still haven’t seen every part of it. However, and more importantly, there’s a feeling of community in the village, a sense of belonging. It’s not a transient place and people do care about it. ’
RUISLIP
MILL HILL
Image Board for LSQ Map Room.indd 1 03/09/2011 17:15 Creating a promotional poster London Square four major new sites The boardroom at London Square offices required a large wall mounted poster to show the areas of their developments to date. The Corporate Identity was in black and white so all photographic imagery featured as greyscale. The poster was printed up to a size that would cover a large wall. Creating a Bid Document London Square Business to business Impressive presentations are sometimes required in order to promote the skills and expertise of the developer in the eyes of agents, planners and other property professionals. A superb quality document was created to give confidence to all parties that London Square should be considered a preferred bidder. Clients: Chase Green/Chase New Homes chase NEW HOMES
Chase New Homes
Chase Green Developments Ltd
Chase Green Developments Creating a brand Chase Green Developments become Chase New Homes
Chase Green are a dynamic and entrepreneurial young company building exciting new developments in North London and Hertfordshire. Both a new name and brand appearance was required and a simple icon, inspired by the regal Fleur de Lis and comprising three leaves was proposed and accepted. The original Fleur de Lis originated from French royalty in the 12th century and is an established symbol that conveys strength and power, an appropriate to represent a dependable developer. Chase New Homes was born! Icon is centre to show authority
Simplistic Fleur de Lis lis from right to cre- ate depth. Simple and recognisable.
Bold and confident capitalised name in chase classical sans font
Slightly lighter version of font, centred below HOMES for balance. CASE HISTORY Creating a living site through research Chase New Homes in Berkhamsted
Berkhamsted is an attractive town to the north west of London. It boasts a picturesque canal running through it which further enhances its photogenic appearance. Due to this and the great popularity of the town, Chase New Homes decided to purchase land to the south east of Berkhamsted High Street. Research was undertaken and it transpired that Berkhamsted was where King William I (William the Conqueror) was given the official keys to Westminster Abbey, prior to his Coronation as King of England. Hence the development was called Royal Keys.
CASE HISTORY chase HOMES ROYAL KEYS
COMING SOON LUXURY APARTMENTS AND FAMILY HOMES
0844 811 1259
www.chasehomes.co.uk
CASE HISTORY Implementing the idea Chase New Homes in Berkhamsted
Royal Keys, Berkhamsted required a vigorous and ubiquitous marketing campaign which had to be spearheaded by awareness. This would commence with a hoarding and stack board situated at the north west end of the site to engage drivers leaving the High Street in the direction of London. The visuals to the left were created prior to the finalisation of both the new name and logo for Chase New Homes. The colour scheme throughout is that of the Royal Keys development as is the reference to the Bayeux Tapestry which illustrates the Norman Invasion.
CASE HISTORY Royal Keys, Berkhamsted
A simplistic and understated YOUR DESTINATION chase approach is required to advertise green prestigious properties, using a DEVELOPMENTS colour coding, relevant to the site literature.
Ad type: Single page portrait chase green
Publication type: DEVELOPMENTS Quality magazine ROYALTY IS RETURNING TO BERKHAMSTED
Royal Keys. A collection of magnificent homes situated in an area of stunning natural beauty and tranquillity, in close proximity to Berkhamsted High Street and station. (St Pancras International Station, London 42 minutes)
Exceptional schools and recreational facilities close by.
priceS FROM £695,950 ROYAL KEYS • BERKHAMSTED Ad type: Teaser CALL 0844 811 1259 A collection of magnificent homes situated in an area of stunning natural www.chasegreennewhomes.co.uk beauty and tranquillity, in close proximity to Berkhamsted High Street and station. Publication type: (St Pancras International Station, London just 42 minutes) Quality magazine Exceptional schools and recreational facilities close by.
priceS FROM £695,950
CALL 0844 811 1259 OR VISIT www.chasegreennewhomes.co.uk CL/OCTGN/1PP-04/01/13 Prices and details are correct at time of going to press. CASE HISTORY Making advertising work hard Chase New Homes, Royal Keys, Berkhamsted
Royal Keys, Berkhamsted has a defining colour scheme and distinctive image. This cultivates an awareness not just through the name of the development but also stand-out through colours. These advertisement visuals were created prior to approval of the Chase New Homes name.
CASE HISTORY CASE HISTORY CASE HISTORY
OCTAVE HOUSE
Showing quality through advertising Chase New Homes, Octave House, Arkley Lane, Barnet
Quality can be represented by good typography, attractive colours, excellent photography and/or Computer Generated Impressions. Octave House in Arkley Lane near Barnet is an example of this using considered weights of type, prestigious YOUR DESTINATION Octave House, Arkley. A superior five bedroom home situated in a location colouring and a high quality illustration. of peace and tranquillity, with views over open pastureland.
Exceptional schools and Barnet High Street close by.
priceD AT £2.25 million
CALL 0202 8445 3132 OR VISIT www.realestates-wsp.co.uk
CASE www.cgdltd.co.uk HISTORY Computer generated impression of Octave House, Arkley Lane. Prices and details are correct at time of going to press. Showing quality through specification photography Chase New Homes, Octave House, Arkley Lane, Barnet CASE Exceptional photography and good art direction is fundamental in the advertising HISTORY and marketing of property developments. Unforgettable...
Bradshott Farm. An enchanting, inspiring and secluded barn, sensitively designed to create a spacious family home set ‘We sit amidst the within breathtaking rural views. ancient timbers secure in our forefathers’ skills...‘
Artwork 3.indd 29-30 25/04/2013 13:53 Artwork 3.indd 7-8 25/04/2013 13:53
BRADSHOTT Creating a brochure for FARM
The location • 1.9 miles to the south east of A country life a bespoke property Selborne Village • 7.1 miles to the south east of Alton • 4.2 miles to the south of Liss Bradshott Farm is a unique six bedroom country home with an additional three bedroom • 7.7miles to the north of Petersfield guest house, the entirety set within 2.31 acres. It is situated on the edge of the beautiful By road South Downs National Parkland, within a short distance of the unspoilt village of Selborne. James Taylor Property, The A3 is 2.1 miles (at Liss), a 6 min drive away, and the A31 is 5.6 miles This is no ordinary house. Each room is an engaging piece of art, framed by magnificent (at Alton), a 12 min drive away. timbers and steeped with a calm and tranquil ambience. Every door leads to a new Junction 11 of the M3 is 20.8 miles environment of inspiration and joy - an artist and writer’s dream filled with infinite, (at Winchester), a 33 min drive away. Bradshott Farm, Hampshire ever-changing light and warm vibrant colours. By bus BRADSHOTT A bus service links central Selborne Lorem ipsum dolor sit amet, conse ctetur adipiscing elit. Aenean iaculis volutpat faucibus. Sed FARM with Alton and Petersfield, via Liss. mattis velit ut justo imperdiet porttitor. Sed biben dum congue vulputate. Pellentesque com- By rail modo luctus est eu aliquam. Nullam rutrum, lorem sed gravida commodo, nisl ligula iaculis lacus, quis sollicitudin lacus arcu ut dui. Alton railway station is 7.4 miles, Map not to scale Bradshott Farm is an idyllic farmhouse a 15 min drive, which will get to Directions Lorem ipsum dolor sit amet, conse ctetur adipiscing elit. Aenean iaculis volutpat faucibus. Sed London Waterloo in 1 hour 13 From London A3: Through the Hind- From Alton: Follow the signs to mattis velit ut justo imperdiet porttitor. Sed biben dum congue vulputate. Pellentesque com- min, and Liss railway station is head Tunnel and Liphook, taking the the B3006 to Selborne. Continue modo luctus est eu aliquam. Nullam rutrum, lorem sed gravida commodo, nisl ligula iaculis 4.2 miles, a 9 min drive, arriving third exit on the roundabout towards through Selborne on the B3006 lacus, quis sollicitudin lacus arcu ut dui. Lorem ipsum dolor sit amet, conse ctetur adipiscing and additional cottage on the market, at London Waterloo in 1hr 11 min, Selborne, (Petersfield Road - B3006). for about 2 miles and take the left elit. Aenean iaculis volutpat faucibus. Sed mattis velit ut justo imperdiet porttitor. Sed biben Guildford in 31 min and Portsmouth Proceed along the B3006 for around turn signposted Bradshott and dum congue vulputate. Pellentesque commodo luctus est eu aliquam. Nullam rutrum, lorem Harbour in 48 min. 2 miles past the turning for Mill Lane Blackmoor. Continue down the sed gravida commodo, nisl ligula iaculis lacus, quis sollicitudin lacus arcu ut dui. set in the heart of the beautiful Hampshire on your left. Take the next right turn winding lane for approximately 0.8 Airports Lorem ipsum dolor sit amet, conse ctetur adipiscing elit. Aenean iaculis volutpat faucibus. Sed signposted Bradshott and Blackmoor. miles where you will find the gated London Heathrow is 49 miles (via mattis velit ut justo imperdiet porttitor. Sed biben dum congue vulputate. Pellentesque com- Continue down the winding lane for entrance to Bradshott Farm and the M25) a 56 min drive, and London modo luctus est eu aliquam. Nullam rutrum, lorem sed gravida commodo, nisl ligula iaculis approximately 0.8 miles where you cottage on your left hand side. Gatwick is 51 miles (via A3) 1 hr 19 lacus, quis sollicitudin lacus arcu ut dui. countryside. The spectacular interiors will find the gated entrance to min drive. Southampton Airport is Bradshott Farm and the cottage on 30.3 miles (via M3), a 44 min drive. your left hand side.
Disclaimer: This document is intended to provide a general guide. Whilst every endeavour has been made to provide accurate information a detailed survey has have been designed and restored by the not been carried out, nor have services, appliances or fittings been tested. Room sizes are approximate and rounded; they are taken between internal walls and therefore do not include cupboards/shelves, etc. Accordingly, they should not be relied upon for carpets and furnishings. Formal notice is given also that all fixtures and fittings, carpeting, curtains/blinds and kitchen equipment, whether fitted or not, are deemed to be removable by the Vendor unless specifically itemised within particulars. Plans are for Illustrative purposes only - not to scale. The position & size of doors, windows, appliances and other features are approximate only. Consequently this literature should be treated as general guidance only and cannot be relied upon as accurately describing any of the Specified Matters prescribed by any Order made under the Property Misdescriptions Act 1991. Nor do they constitute a contract, part of a contract or a warranty. Travel times and distances are approximate, sourced from maps.google.co.uk and nationalrail.co.uk. All details are correct at time of going to press April 2013. current owner, an accomplished interior
Artwork 3.indd 2 25/04/2013 13:52 8pp Insert.indd 1-2 25/04/2013 14:05 designer. Kiss captured the essence of the property by creating a ‘picture book’ of beautiful photographic images comprising the house, garden, views and interiors. CASE An information booklet has been created as an insert with plans, a map and general HISTORY information about the property and environment. Illuminating village squares with colourful area maps Ticehurst Village, Rother District Council, East Sussex
The village of Ticehurst has been voted one of the top twelve most desirable places to live in the South East of England and the Parish map, created by Kiss, illustrates many of the reasons why. A naive and approachable style, using bright, bold colours with strong keyline images portrays lakes, rivers, fields and forests, highlighted by a network of roads and lanes to assist inquisitive tourists. Could your ‘neck-of-the-woods’ benefit from something like this?
CASE HISTORY
RODDY WHITE GU5 9PG Hill, Peaslake, Surrey 8 Fulvens Cottages, Crest 2 07836 01741Telephone:
Roddy White Bus Card Master.indd 2 19/06/2013 10:59 Putting individual businesses on the map Roddy White Landscaping A simple card can make all the difference when it comes to choosing one business over another. CASE It could be a memorable colour, name or interesting icon that creates the stimulation to go with that particular supplier. For Roddy, we chose a bright and bold image which reflected his personality HISTORY and guaranteed that wherever he left his card, it would most definately be noticed! Branding: A collection of client logos
Instant recognition for your company Why a logo is so important
A company will stand or fall by its logo. It carries with it the responsibility of representing the image of the organisation through the interpretation of shape, colour and font. It should encapsulate as many redeeming factors as possible, as well as having the ability to be remembered, recognised and instantly associated. A logo can also tell a story as an hieroglyphic. yummy Geoghegan ticehurst pharmacy fudgeLIMITED Group the heart of a healthy community
Gram Célèbre patcham pharmacy Berkeley the heart of a healthy community HEALTHCARE delivering your special message A 1 GARDENS
Rosamund the finest in arts and antiquities Newlands MARION LAWRENCE OF STOW
WILSON WILSON WILSON HOLDINGS (LONDON) mLTD HOMESl RESIDENTIALRESIDENTIAL LTD The Glenville Clinic
Sonja Everist Paul Wilson ACIOB Paul Wilson ACIOB WAssociate Director WDirector WDirector
Business Card Sonja Everist Holdings Only 208.inddBusiness 1 03/06/2013Card Paul Wilson 16:24 Homes.indd 1 Business 29/05/2013Card Paul Wilson 14:02 Residential.indd 1 30/05/2013 17:20 thank you