At a Glance

WHAT WE DO WHAT MAKES US STAND OUT • Teach students fundamental principles in their • Studying, teaching, testing and practicing chosen discipline and the professional skills needed storytelling grounded in science, particularly for for a changing media environment social change

• Provide students with opportunities to work • Teaching excellence: six UF Teachers of the Year in alongside professionals in a real-world newsroom, the past 15 years strategic communication agency, broadcast and • One of the most extensive immersion experiences digital properties as well as experimental labs for news, sports and weather across seven media • Prepare the next generation of communication properties housed at the College scholars • One of the few colleges with a working strategic • Help working professionals enhance their skills communication agency developing campaigns, creating strategies and conducting research for clients • Develop research and applications to address declining trust in media and technology • Second highest internship rate at UF (85 percent of our graduates had at least one internship in their • Conduct research for industry and academia on academic career, 60 percent had two or more) effective story-building and storytelling to inform, entertain, persuade and move people to positive • Only U.S. College with a STEM Translational social action Communication Center

• Conduct translational communication research • Most cancer communication scholars of any University to help convey complex science into accessible • Only U.S. College with a Center for Public Interest information and practical applications Communications and only endowed chair in • Help working professionals enhance their skills emerging field of public interest communications • Consortium on Trust in Media and Technology THOUGHT LEADERSHIP focused on the identifying and combatting the spread of disinformation and misinformation

EVENTS UF COLLEGE OF JOURNALISM AND COMMUNICATIONS • Largest annual gathering for social change • frank gathering of public interest communicators communicators and communication scholars and scholars • Endowed programs focused on First Amendment • Becoming a Woman of Influence and freedom of information issues • Great Storytellers • One of the largest data journalism and coding • Climate Communication Summit programs in the U.S.

SHARED INSIGHTS • Media Effects and Technology Lab exploring • 80+ peer-reviewed articles in academic journals the use of immersive technology to improve communication, particularly around social issues • 120+ presentations at academic conferences • 60+ faculty and staff articles in mainstream • Only organization in the U.S. operating a statewide publications public radio emergency network, now supporting both Florida and South Carolina SPEAKERS More than 200 high-profile speakers since 2014 KEY AREAS OF FOCUS PROFESSIONAL SKILLS DEVELOPMENT OPPORTUNITIES FIRST AMENDMENT AND MEDIA LAW IMMERSION • First amendment and freedom of information • Media and technology law and policy • The Agency strategic communication agency • Innovation News Center multi-platform news HEALTH AND SCIENCE operation • Health Communication • Seven TV, radio and digital properties • Health-related persuasion and empowerment • GatorVision (University Athletic Association media • Effective dissemination of health information operations) • Using emerging technology for patient education • Consumer media behavior research related to media properties MEDIA AND AUDIENCE EXPERIMENTATION • Media effects of new technology platforms • Media Effects and Technology Lab • Digital marketing communication • GHQ entertainment and information R&D lab • Persuasive visual communication • Emotional responses to advertising IN-CLASS AND STUDENT-RUN • Media management and audience analytics • Elevate student-run advertising agency • Mobile media engagement • Alpha PRoductions student-run public relations SOCIAL GOOD agency • Orange and Blue student-run magazine • Fact-based journalism for an informed citizenry • ChomPics student-run online video and broadcast • Strategic communication for social change productions • Restoring trust in news and media • Capstone campaign classes for Advertising and • Digital activism and grassroots public relations Public Relations students • Corporate social responsibility

JOURNALISM AND BROADCASTING CENTERS AND ENDOWED PROGRAMS AWARDS (2019-21) • Brechner Center for Freedom of Information • Hearst Journalism Awards: 38 • Center for Public Interest Communications • SPJ Regional Mark of Excellence: 56 • Marion B. Brechner First Amendment Project • Regional Edward R. Murrow Awards: 34 • STEM Translational Communication Center • BEA Festival: 12

EXAMPLES OF RECENT RESEARCH FINDINGS • Digital gaming can effectively teach people to avoid bias • Organization’s “emotional culture” can contribute to its success • Social media could be effectively employed for health promotion and outreach efforts • Changing attitudes of physicians may improve participation in cancer clinical trials • Reactions differ to humor and fear in anti-alcohol ads

2021 CJC BRIEFING BOOK • Suggested techniques for reducing the effects of viewing violence in media through counter media narratives Key Events Since 2013

2013 2018 • Diane McFarlin named Dean • CJC is re-accredited by ACEJMC with high praise • Dingman gift funds UFCJC Award for Investigative • GHQ experimental audio entertainment service Data Journalism launches

2014 2019 • Florida Public Radio Emergency Network Launches • The College receives $1.25 million for the Consortium on Trust in Media and Technology • Creation of PATH and expansion of advising services • CJC has the most donors of any college on UF’s inaugural Giving Day

2015 • Creation of Fresh Take Florida focused on • The Agency opens for business statehouse investigative journalism • Dean McFarlin named Scripps Howard College 2016 Administrator of the Year • The STEM Translational Communication program becomes a Center 2020 UF COLLEGE OF JOURNALISM AND COMMUNICATIONS • The Media Effects and Technology Lab opens • Inaugural Collier Prize for State Government Accountability awarded

2017 • For second year in a row, CJC is top College during • The College implements the CJC 2020 Strategic Plan UF’s Giving Day • STEM Center receives $3 million grant, largest in • Office of Careers and Corporate Partnerships school’s history created

• The Center for Public Interest Communications • College exceeds revised Capital Campaign goal of launches $40 million

• Dean’s Leadership Council formed • Dean McFarlin retires • UF names Hub Brown new dean, starting July 1, 2018 -20 2021 • CJC is a top four college for three years in a row in For a timeline of CJC’s history visit: https://www.jou.ufl. Hearst Journalism Awards edu/cjc-history-062119/.