Construction Industry Also Builds Jobs (NAPSA)—Appreciation for what the construction industry offers to communities and the Seven Low-Cost Marketing Strategies For Your Business nation is building. From our Smart Serving Suggestions schools, libraries and hospitals to (NAPSA)—There’s good news (NAPSA)—From the drink of our stadiums, civic centers and for small businesses that don’t kings in faraway lands to its hum- skyscrapers, the construction have a budget for self-promotion, ble introduction to America at Ply- industry delivers much more than according to AllBusiness.com. One mouth Rock, beer has become economic development to commu- of the leading business sites, All- America’s favorite beverage of nities worldwide. Busi ness.com offers advice and moderation at intimate gatherings solutions that help businesses suc- and stylish soirées alike. ceed, such as these seven “guer- “As a fifth-generation brewer, rilla marketing” strategies. beer has been integral to my holi- 1. Press releases. Write and day gatherings and summer barbe- distribute press releases that are cues for as long as I can remember,” newsworthy and send them to said George Reisch, brewmaster, ated, and to accentuate delicate newspapers, magazines and tele- vision and radio stations. If only Anheuser-Busch Inc. “In order to fruity notes. Small businesses don’t have to one media outlet airs the story, make a truly lasting impression on • A Bordeaux glass is best for blow their budget on marketing; you’ll have free access to thou- guests during these special occa- full-bodied beers because the tall, inexpensive means of promotion sions, it is vital to know how to wide base allows for a full pour, a sands of people. Design the head- are available. pour, pair and serve beer properly.” substantial head and showcases line to grab readers’ attention in Here are a few tricks of the malty character found in beers as few words as possible. Use fied to do their own direct mail- trade and best-kept secrets. such as Michelob or Budweiser. active verbs. Get to the point ings, so find a reliable specialist to First, know the proper pour. • More robust beers should be quickly, with a lead sentence that do the work for you. Interview at The pleasing, brewery-fresh aroma served in large snifters to accentu- will draw the reader into a con- least three or four mailing list and taste of a delicious glass of beer ate their malty sweetness. A vincing piece. vendors before you commit your can only be fully enjoyed when it is snifter’s angled rim also directs INTEREST AND APPRECIATION ARE 2. Trade shows. Renting space money to a direct mail campaign. at a trade show can be expensive, 5. Yellow pages. Remember properly poured to release its caramel, vanilla and coffee aro- BUILDING for the economic muscle but the best shows are a great way to cross-reference your listing. If aroma, flavor and carbon dioxide mas found in beers such as Miche- of the construction industry. through a beautiful head of foam. lob Amberbock toward the nose. to build your business. Have plenty you do yard work, for instance, • Place neck of the bottle or lip Finally, beer is a meal’s best Construction is an always- of promotional materials ready to list your business under landscap- of the can over the edge of a beer- friend. changing and growing field. Last hand out to interested people. ing, maintenance and home ready glass. • Light lagers are a nice com- year alone, the value of finished When the show’s over, follow up. improvements. You want your ad • Raise bottom of bottle or can plement to spicier fare such as construction projects skyrocketed Call your leads in order of impor- to stand out, so consider springing to a high angle (45 degrees) and Mexican. They help cut the heat past $1 trillion and the U.S. tance but get in touch with all of for a larger ad or perhaps even pour down the center until a fine while the acidity and carbonation Department of Labor reported them within seven days. Above all, hiring someone to design it. head is created. clean the palate. that the industry will create more keep every promise made at the 6. Public service. This is a • Lower the bottom of the bot- • Grilled meats and more sub- than one million new jobs between booth. great chance to do well by doing tle or can, reducing the flow of stantial meals can be paired with 2002 and 2012. The U.S. Census 3. The Internet. Establishing good. Sponsor the Special Olym- beer into the glass until the foam mid- to full-bodied beers because Bureau says that as of 2000, there a home page for your business is pics or participate in the Rotary rises to the rim. these styles can stand up to bolder were nearly 702,000 construction relatively inexpensive and can Club Christmas Tree sale. • A substantial head of foam flavors. firms in the United States. reach many people. Use news- Donate your product to local will release aroma, flavor and car- • Lastly, pairing chocolate Associated Builders and Con- groups that focus on areas similar charities or speak to students at bon dioxide which helps prevent a desserts with full-bodied beer tractors (ABC) is a national asso- to your line of business to draw area schools about your business. feeling of fullness. such as a stout has been called ciation with 79 chapters and attention to the site. Always All of these are terrific ways to Next, remember that serv- one of the best food pairings 23,000 members nationwide. include a phone number or e-mail position your company in a posi- ing beer in style is all about around. ABC members have been build- address so interested visitors can tive light in your community. the right glassware. In general, “the lighter bodied ing on-time, on-budget construc- contact you. If you are a retailer, 7. Games and premiums. • Pair light lagers with cham- the beer, the thinner the glass and tion projects for more than 50 consider putting photographs of Periodic prize drawings can help pagne flutes to help keep lighter- the lighter the meal,” said Reisch. years. Now you can find those your products online, even if create interest in a retail store or bodied beers, such as Michelob For more information or recipes, contractors nationwide—quickly, you’re not ready to let people order other business. Promotional mate- Ultra or Bud Light, well carbon- visit www.Michelob.com. easily and at no cost—by visiting your wares over the Internet. rials such as T-shirts, coffee mugs www.findcontractors.com. 4. Direct mail. Direct mail or pens emblazoned with your logo results depend largely upon how also help spread the word. much you’re willing to spend on For additional information on finding your target market and marketing your business and sav- delivering quality materials to ing money, visit the Web site at them. Few small firms are quali- www.allbusiness.com.

Recognizing And Treating A Strep Infection *** (NAPSA)—Strep throat is more Love is the difficult realization common in children and teen- that something other than one- agers, especially during the school self is real. Stars Have It Made With Their Shades year when they are in close con- —Iris Murdoch tact and are exposed to sneezing (NAPSA)—For many of to- *** and coughing. day’s Hollywood A-listers, the The infection, known as phar- future’s so bright, they have to yngitis, is caused by the bacteria wear shades. Judging by their streptococci (strep), which grows choice of eyewear in their recent at the back of the throat or on the *** film projects, the present’s look- tonsils. Tonsillitis often follows Life shrinks or expands in pro- ing pretty sunny as well. pharyngitis, so both conditions portion to one’s courage. Jack Nicholson may have could be present at the same time. positive for strep, antibiotics are —Anais Nin turned wearing sunglasses into a If it’s tonsillitis, the tonsils may often prescribed. Among the most *** chic and sophisticated Tinseltown be reddish and enlarged and common are cephalosporins or look but he’s now got plenty of coated with a white, yellow or penicillin, which are effective company. Just check out Ed Har- gray substance. against this type of infection. ris in “A History of Violence,” A sore throat is less likely to be If a doctor prescribes an antibi- Lindsay Lohan in “Herbie: Fully strep if it’s part of a cold. Doctors otic, the symptoms usually begin *** Loaded” and Bill Murray in “Bro- The stars are shining bright, and can distinguish strep from a viral to diminish within a few days. Being powerful is like being a ken Flowers.” Shades are making so are the shades they’re wearing. sore throat by a throat culture Even if the child is feeling better, lady. If you have to tell people cameos in so many flicks, they and general examination to deter- it’s important to take the full you are, you aren’t. may need their own casting agent. recent eyewear placements include mine treatment. course of treatment to prevent —Margaret Thatcher It’s not uncommon for movies Ethan Hawke wearing Persol PO Common symptoms include: development of more serious infec- *** to set the stage for fashion state- 2140S (Nicolas Cage opts for • sore or red throat tions. To make treatment easier, ments. In the 1970s, it was the Persol PO 2769S) in “Lord of War”; • white or yellow dots at the ask your doctor for an antibiotic vests and hats worn by Diane Eric Stoltz in a pair of Persol PO back of throat that tastes good, has easy dosing Keaton in “Annie Hall.” The late 2679S in “The Honeymooners”; • difficulty swallowing schedules and does not require ’80s saw hats make a comeback Sean Penn and Catherine Keener • tender, swollen lymph nodes refrigeration. *** thanks to Meg Ryan in “When donning Persol PO 2160S through- • fever (101 degrees Fahren- Other ways to comfort a child People who fight fire with fire Harry Met Sally.” In the mid ’90s, out “The Interpreter”; Benjamin heit or greater) or chills with strep throat include giving usually end up with ashes. the “Pulp Fiction” look was popu- Bratt sporting Ray-Ban RB 3025 in • loss of appetite, nausea, vom- liquids or soft foods, including —Abigail Van Buren lar, with thousands of young “Thumbsucker”; Michael Douglas iting or stomach pain milkshakes, ice pops or pudding. *** women wearing Uma Thurman’s wearing Ray-Ban RB 4027 in “The • rash Older children can gargle with white, fitted shirt and black boot- Sentinel”; and Jesse Bradford • headache or body ache. warm salt water. cut trousers. And Demi Moore’s wearing Ray Ban RB 3026 during If a child has these symptoms, Strep throat can be prevented black strappy evening dress from “Happy Endings.” it is important to contact a pedia- by hand washing, especially after “Indecent Proposal” was so simple These and other Luxottica trician. The doctor may recom- coughing and sneezing and before and sexy it’s still being copied. styles are coming to a theater mend parents watch their child eating. Talk to your doctor about Today, sunglasses are stealing the near you, but they’re sure to be and wait to see if symptoms strep throat or other children’s 7 spotlight. seen on the streets outside the worsen but if a throat culture is health issues. More prominent examples of theaters as well.