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Q3 & Q4 Social Media Report

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Q3 & Q4 Social Media Report Q3 & Q4 SOCIAL MEDIA REPORT 2015 Twitter Activity Overview 141,819 4,439 535 ORGANIC IMPRESSIONS TOTAL ENGAGEMENTS LINK CLICKS Audience Growth AUDIENCE GROWTH, BY MONTH NEW FOLLOWER ALERTS ACTUAL FOLLOWERS GAINED 5 0 0 4 0 0 3 0 0 2 0 0 1 0 0 0 J U L A U G S E P T O C T N O V D E C 2 0 1 5 FOLLOWER METRICS TOTALS Total Followers 931 New Follower alerts 1,263 Actual Followers gained 668 People that you followed 2,004 Twitter Profiles Report | 1 of 6 Posts & Conversations MESSAGES PER MONTH RECEIVED SENT 2 0 0 1 5 0 1 0 0 5 0 0 J U L A U G S E P T O C T N O V D E C 2 0 1 5 SENT/RECEIVED METRICS TOTALS The number of messages you sent increased by Tweets sent 881 260.8% Direct Messages sent 3 since previous date range Total Sent 884 The number of messages you Mentions received 280 received increased by Direct Messages received 33 206.9% since previous date range Total Received 313 Twitter Profiles Report | 2 of 6 Your Content & Engagement Habits SENT MESSAGE CONTENT YOUR TWEETING BEHAVIOR 64% 341 CONVERSATION PLAIN TEXT 36% UPDATES 881 228 T W E E T S S E N T PAGE LINKS 45% NEW CONTACTS 312 55% PHOTO LINKS EXISTING CONTACTS Twitter Profiles Report | 3 of 6 Audience Engagement ENGAGEMENT COUNT REPLIES RETWEETS FAVORITES TWEETS SENT 2 0 0 1 5 0 1 0 0 5 0 0 J U L A U G S E P T O C T N O V D E C 2 0 1 5 ENGAGEMENT METRICS TOTALS The number of engagements increased by Replies 137 388.3% Retweets 257 since previous date range Retweets with Comments 15 Favorites 826 The number of impressions per Engagements per Follower 4.8 Tweet increased by Impressions per Follower 152.3 50.2% since previous date range Engagements per Tweet 5.0 Impressions per Tweet 161.0 Engagements per Impression 3.1% Twitter Profiles Report | 4 of 6 Audience Demographics FOLLOWERS BY AGE FOLLOWERS BY GENDER 18-20 21-24 51% 25-34 FEMALE FOLLOWERS 35-44 45-54 49% 55-64 MALE FOLLOWERS 65+ Women between ages of 25-34 appear to be the leading force among your recent followers. Twitter Profiles Report | 5 of 6 Twitter Stats by Profile Total Follower Impressions per Engagements per Twitter Profile Followers Increase Impressions Follower Engagements Follower Retweets Clicks @manulifeplace 931 254.0% 141,819 152.33 4,439 4.77 257 535 Twitter Profiles Report | 6 of 6 Top Instagram Posts @manulifeplace @manulifeplace @manulifeplace 187 Engagements 157 Engagements 117 Engagements Audience Growth AUDIENCE GROWTH, BY DAY FOLLOWERS GAINED 4 0 3 0 2 0 1 0 0 1 4 1 7 2 0 2 3 2 6 2 9 1 4 7 1 0 1 3 1 6 1 9 2 2 2 5 2 8 1 4 7 1 0 1 3 1 6 1 9 2 2 2 5 2 8 3 1 O C T N O V D E C FOLLOWER METRICS TOTALS Total Followers 2,397 Followers Gained 878 People that you Followed 750 Instagram Profiles Report | 1 of 6 Publishing Behavior MEDIA PER DAY MEDIA SENT 4 3 2 1 0 1 4 1 7 2 0 2 3 2 6 2 9 1 4 7 1 0 1 3 1 6 1 9 2 2 2 5 2 8 1 4 7 1 0 1 3 1 6 1 9 2 2 2 5 2 8 3 1 O C T N O V D E C PUBLISHING METRICS TOTALS The number of media you sent increased by Photos 54 58.8% Videos – since previous date range Total Media 54 Instagram Profiles Report | 2 of 6 Outbound Hashtag Performance MOST USED HASHTAGS MOST ENGAGED HASHTAGS #manulifeplace 46 #yeg 2,368 #shopping 46 #edmonton 2,368 #edmonton 46 #exclusivelyedmonton 2,368 #exclusivelyedmonton 45 #shopping 2,368 #yeg 44 #manulifeplace 2,330 #instagood 16 #potd 519 #igdaily 16 #instagood 519 #potd 15 #igdaily 519 #fashion 13 #fashion 515 #regram 11 #regram 446 Instagram Profiles Report | 3 of 6 Audience Engagement AUDIENCE ENGAGEMENT, BY DAY LIKES RECEIVED COMMENTS MEDIA SENT 3 0 0 2 5 0 2 0 0 1 5 0 1 0 0 5 0 0 1 4 1 7 2 0 2 3 2 6 2 9 1 4 7 1 0 1 3 1 6 1 9 2 2 2 5 2 8 1 4 7 1 0 1 3 1 6 1 9 2 2 2 5 2 8 3 1 O C T N O V D E C ENGAGEMENT METRICS TOTALS The number of engagements increased by Likes Received 3,420 2,528.9% Comments Received 129 since previous date range Total Engagements 3,549 The number of engagements per Engagements per Follower 1.5 media increased by Engagements per Media 65.7 1,555.2% since previous date range Instagram Profiles Report | 4 of 6 Top Influencers Engaged @momusclles @djjskrub 115..11k Follllowerrs 6..7k Follllowerrs @ampersandcompany @moonshiined… @olleoriigiinalls 116..2k Follllowerrs 6..0k Follllowerrs 5..4k Follllowerrs Instagram Profiles Report | 5 of 6 Instagram Stats by Profile Total Follower Followers Media Comments Total Engagements per Engagements per Instagram Profile Followers Increase Gained Sent Sent Engagements Media Follower manulifeplace 2,397 – 2,397 54 67 3,549 65.7 1.48 Instagram Profiles Report | 6 of 6 from July 1, 2015 - December 31, 2015 Manulife Place Edmonton City Centre @manulifeplace @ECCMALL ENGAGEMENT ENGAGEMENT 64% 73% INFLUENCE INFLUENCE 79% 85% Followers Gained 668 Followers Gained 109 Manulife Place 931 TWITTER FOLLOWERS Edmonton City Centre 3,757 4000 2000 0 Aug '15 Sep '15 Oct '15 Nov '15 Dec '15 Manulife Place 280 TWITTER MENTIONS Edmonton City Centre 376 5 2.5 0 Aug '15 Sep '15 Oct '15 Nov '15 Dec '15 from July 1, 2015 - December 31, 2015 Manulife Place FAN GROWTH 844 Total Likes, and 9 people talking about this New Fans 46 Unliked your Page 41 5 2.5 0 0 2 Aug '15 Sep '15 Oct '15 Nov '15 Dec '15 PAGE IMPRESSIONS Impressions 75,596 by 36,777 users 5k 2.5k 0 Aug '15 Sep '15 Oct '15 Nov '15 Dec '15 IMPRESSIONS BY DAY OF WEEK AVG TOTAL Checkin 60.8k Sun 172.2 4.5k Page Post 2.8k Paid 0 Mon 311.2 8.1k Fan 784 Organic 10.9k Tue 493.9 12.8k Mention 2 Viral 64.4k Wed 650.6 17.6k Question 0 Thu 410.3 11.1k User Post 0 Fri 454 11.8k Coupon 0 Sat 374.7 9.7k Other 0 Event 0 IMPRESSION DEMOGRAPHICS Here's a quick breakdown of people engaging with your Facebook Page AGE & GENDER TOP COUNTRIES TOP CITIES 13-17 76 / 125 Canada 23.5k Edmonton, Canada 13.1k 18-24 2.7k / 3.4k Philippines 2.2k Calgary, Canada 1.4k 25-34 6.7k / 9.3k United States 2.2k Winnipeg, Canada 941 35-44 2.9k / 4.3k Israel 1.5k Toronto, Canada 823 45-54 1.2k / 2.1k United Kingdom 778 Haifa, Israel 677 55+ 862 / 1.5k 41% 59% Male Female how people are sharing your content STORIES Stories Created 756 by 675 users 75 50 25 Aug '15 Sep '15 Oct '15 Nov '15 Dec '15 SHARE TYPE BY DAY OF WEEK AVG TOTAL Sun 1.9 49 Other 330 Mon 4.4 114 Page Post 193 Tue 4.7 123 Checkin 173 Wed 4.6 123 Fan 44 Thu 4.5 122 User Post 18 Fri 5.5 143 Mention 16 Sat 3.2 82 Question 0 Coupon 0 Event 0 SHARER DEMOGRAPHICS Here's a quick breakdown of people creating stories on your Facebook Page AGE & GENDER TOP COUNTRIES TOP LOCALES 13-17 / Canada 28 English (United States) 28 18-24 / 7 Russia 1 Russian (Russia) 1 25-34 2 / 13 United States 1 English (United Kingdom) 1 35-44 / 3 45-54 / 3 55+ 1 / 1 10% 90% Male Female a breakdown of the content you post BY STORY TYPE AVG TOTAL Reach 39.97 7.04k Photo 153 Status 13 People Talking About This 0.93 164 Link 10 Engagement 6.74% 4.52% CONTENT BREAKDOWN A breakdown of how your individual posts performed DATE POST REACH ENGAGED TALKING LIKES COMMENTS SHARES ENGAGEMENT 12/31/15 Tonight’s the big night, Edmonton! Wh... 4 -- 0 -- -- -- %-- 12/31/15 That time someone asked you where you... 13 -- 0 -- -- -- %-- 12/29/15 Chocolate cake is great, but espresso... 18 -- 0 -- -- -- %-- 12/28/15 Your kid-friendly guide to New Year’s... 62 1 0 -- -- -- 1.61% 12/26/15 Happy Boxing Day! What sale do you pl... 17 -- 0 -- -- -- %-- 12/26/15 [Photo] 27 -- 0 -- -- -- %-- 12/25/15 Merry Christmas from all of us at Man... 16 -- 0 -- -- -- %-- 12/25/15 [Photo] 29 -- 0 -- -- -- %-- 12/24/15 It was Only One Night and we’re STILL... 23 -- 0 -- -- -- %-- 12/24/15 Forget the ugly Christmas sweater par... 26 -- 0 -- -- -- %-- 12/22/15 The best thing to go with your Second... 33 -- 0 -- -- -- %-- 12/22/15 Another season, another gorgeous edit... 36 1 0 -- -- -- 2.78% 12/19/15 Christmas in Edmonton isn’t complete ... 44 1 1 1 -- -- 2.27% 12/18/15 Look how lovely the Legislature looks... 30 -- 0 -- -- -- %-- 12/17/15 Come see the new Billieblush line at ..
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