NFP Brand Guide At-A-Glance

Communication tools to keep your conversations growing. At-A-Glance Brand Guidelines Page 2

Clear Space Always maintain a minimum area of clear space around the NFP logo. This area is equal to the height of the nexus symbol as shown to the right. Do not let anything infringe upon this space.

Minimum Size = x 1x Print Minimum Digital Minimum 1x 1x

1x 0.75˝ 90px

Signature Color Use NFP Green – PANTONE® 363C (RGB 170/208/149) – whenever possible. When you can’t use NFP Green – on forms and limited color communications – use black. The logo can also be reversed out to white for use on solid and dark backgrounds. The reversed logo should not be used on complex backgrounds or a background without sufficient contrast.

Logo Do Nots Changing the NFP logo in any way weakens its impact and our brand strength, and detracts from the consistent image we want to project. The examples below are not exhaustive, but help demonstrate what not to do.

Don’t use an older version Don’t redraw any of our Signature. elements.

Don’t modify or change Don’t add a stroke. the color.

Don’t place on complex Don’t add effects or backgrounds. drop shadows.

Don’t create lockups with Don’t use our Signature any other logos. How cares... as a “read through.” Acme Brothers

Don’t modify the letter forms or use another Don’t distort the logo. NFP typeface.

Don’t use the full- Don’t add graphics color logo on colored or drawings. backgrounds.

Don’t use the NFP Wordmark without the Don’t decorate. Nexus Symbol. At-A-Glance Brand Guidelines Page 3

Typography Use Myriad Pro for all materials, excluding day-to-day communications such as emails, letters, spreadsheets and on-screen presentations. In instances where Myriad Pro isn’t available, such as in Microsoft® Word® and Microsoft® PowerPoint®, Arial may used. Color

NFP Light Orange NFP Light Yellow NFP Light Green NFP Light Aqua NFP Light Navy NFP Light Purple PANTONE® 155 C PANTONE® 127 C PANTONE® 359 C PANTONE® 3105 C PANTONE® 2190 C PANTONE® 2066 C CMYK 0/12/34/0 CMYK 0/4/62/0 CMYK 40/0/50/0 CMYK 44/0/11/0 CMYK 70/3/0/0 CMYK 23/49/0/0 sRGB 245/215/165 sRGB 250/225/123 sRGB 170/208/149 sRGB 149/207/216 sRGB 63/177/226 sRGB 191/145/186 HTML F5D7A5 HTML FAE17B HTML AAD095 HTML 95CFD8 HTML 3FB1E2 HTML BF91BA

NFP Orange NFP Yellow NFP Green NFP Aqua NFP Navy NFP Purple PANTONE® 2012 C PANTONE® 7548 C PANTONE® 363 C PANTONE® 3125 C PANTONE® 2195 C PANTONE® 2069 C CMYK 0/45/100/0 CMYK 0/12/98/0 CMYK 76/3/100/18 CMYK 84/0/18/0 CMYK 98/40/0/0 CMYK 47/81/0/0 sRGB 235/157/0 sRGB 246/208/58 sRGB 79/146/55 sRGB 0/170/195 sRGB 0/116/188 sRGB 154/73/139 HTML EB9D00 HTML F6D03A HTML 4F9237 HTML 00AAC3 HTML 0074BC HTML 9A498B

NFP Dark Orange NFP Dark Yellow NFP Dark Green NFP Dark Aqua NFP Dark Navy NFP Dark Purple PANTONE® 2019 C PANTONE® 2007 C PANTONE® 7743 C PANTONE® 3145 C PANTONE® 2186 C PANTONE® 259 C CMYK 0/69/100/2 CMYK 0/33/92/2 CMYK 71/8/100/50 CMYK 100/10/29/20 CMYK 100/46/0/46 CMYK 67/100/4/5 sRGB 225/124/15 sRGB 233/168/0 sRGB 70/113/43 sRGB 0/125/145 sRGB 0/84/131 sRGB 122/50/126 HTML E17C0F HTML E9A800 HTML 46712B HTML 007D91 HTML 005483 HTML 7A327E

NFP Light Red NFP Light Gray NFP Light Earth NFP Black PANTONE® 177 C PANTONE® 428 C PANTONE® 7528 C PANTONE® Black 6 C CMYK 0/54/38/0 CMYK 10/4/4/14 CMYK 5/10/17/16 CMYK 0/0/0/100 sRGB 231/148/138 sRGB 201/206/209 sRGB 202/191/173 sRGB 0/0/0 HTML E7948A HTML C9CED1 HTML CABFAD HTML 000000

NFP Red NFP Gray NFP Earth PANTONE® 179 C PANTONE® 430 C PANTONE® 7531 C CMYK 0/87/85/0 CMYK 33/18/13/40 CMYK 16/29/38/53 sRGB 221/81/67 sRGB 133/143/152 sRGB 137/120/99 HTML DD5143 HTML 858F98 HTML 897863

NFP Dark Red NFP Dark Gray NFP Dark Earth PANTONE® 7622 C PANTONE® 432 C PANTONE® 7533 C CMYK 0/97/89/45 CMYK 65/43/26/78 CMYK 37/53/68/83 sRGB 157/48/43 sRGB 60/70/82 sRGB 73/59/41 HTML 9D302B HTML 3C4652 HTML 493B29

NFP Boiler NFP is a leading insurance broker and consultant that provides employee benefits, specialized property and casualty, retirement, and individual private client solutions through our licensed subsidiaries and affiliates. Our expertise is matched by our commitment to each client’s goals and is enhanced by our investments in innovative technologies in the insurance brokerage and consulting space. NFP has more than 5,600 employees and global capabilities. Our expansive reach gives us access to highly rated insurers, vendors, and financial institutions in the industry, while our locally based employees tailor each solution to meet our clients’ needs. We’ve become one of the largest insurance brokerage, consulting, and wealth management firms by building enduring relationships with our clients and helping them realize their goals. Photography Please reference NFP’s photo usage guide, which can be found on brandcentral.nfp.com. QUESTIONS?

This guide was designed to help make it faster and easier for you to stay NFP brand- compliant in your communications. It’s an abridged version of our full guidelines and references the things we receive the most questions about, like logo usage, colors and fonts. If you’d like more information or if you have ideas for how we can improve this guide, please reach out to us at [email protected]. Our comprehensive brand guidelines can be found at brandcentral.nfp.com for detailed explanations into all things brand-related.

1250 Capital of Texas Highway S. Building 2, Suite 600 Austin, TX 78746 brandcentral.nfp.com