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AS012145-SS HYPE MagAd 18x26cm-10.ai 1 1/7/11 1:30 PM Picture perfection at your fingertips Aperture Shutter Speed EV ISO White Balance Scene NX Series – Mirrorless Interchangeable Lens Cameras Creation comes easy, with the World's First i-Function Lens Step 1 Select a mode (P/A/S/M) Step 2 Press the i-Function button to select EV, WB, ISO, Scene, Shutter Speed or Aperture TWIN LENS KIT TWIN LENS KITKIT Step 3 Rotate the value ring to NX10 $999 NX10 $1,249 NX100NX100 $849$849 NX100NX100 $1,099$1,099 adjust the parameter (U.P. $1,099) 18-55mm OIS lens + (U.P. $949) (U.P. $1,448) 18-55mm OIS lens 20mm i-Function lens 20-50mm i-Function lens 20-50mm i-Function lens + Exclusive Student Offer 20mm i-Function lens • 14.6 Megapixels with APS-C Size CMOS Sensor • 14.6 Megapixels with APS-C Size CMOS Sensor et FREE GIFTS Students g • Fast & Precise AF • Fast & Precise AF (worth over $220) extra batteryC a&se • 3.0” AMOLED Display • Lens Priority Mode • 1X 8GB SD Card NX Carrying (worth • HD Movie Recording (H.264) • 3.0” AMOLED Display • Samsung Leather Jackett FREE! over $200) • VGA Electronic Viewfinder (EVF) • HD Movie Recording (720P, H.264) • Samsung NX Workshop Visit www.samsung.com/sg to upgrade NX10 firmware for Available in black, white & brown i-Function lens compatibility. Dual LCDs Camera Brightg Ultra-wide F/1.8 lens More colors available Best Deal! ST600/100 PL150 EX1 $699$ $499 $349 U.P. $549 U.P. $399 • 14.2 Megapixels • 12.4 Megapixels • 24mm Ultra wide, Schneider-KREUZNACH Lens • 3.5” Wide Full Touch Main Display • 5x Optical Zoom Lens • Ultra Sensitive 10.0M 1/1.7” CCD • 1.8” Front Display • 3.0” Intelligent TFT LCD • Rotating 3.0” AMOLED Display • Smart Filter & Smart Face Recognition • HD Movie Recording • RAW File Format FREE • 1 x 8GB microSD Card• 1 x 4GB microSD Card FREE • 1 x 8GB microSD Card• 1 x 4GB microSD Card FREE • 2 x 8GB Card • Samsung Camera Case GIFT • Samsung Camera Case • 1 extra lithium battery GIFT • Samsung Camera Case • 1 extra lithium battery GIFT • 1 extra lithium battery TERMS & CONDITIONS: This promotion is applicable to end-consumers only. Promotion is valid from 1 Feb – 31 Mar 2011 only. Samsung reserves the right to change promotion mechanism and free gifts without prior notice. The free bundled premium gifts are to be redeemed at the retail outlets only. Check in-store for more Samsung cameras models and promotions, while stocks last. To enjoy exclusive student deals, kindly present your student pass / ID at the retail outlets. "Like" Samsung Cameras Singapore Facebook fanpage to get updates on our latest promotions, NX Workshop schedules and photography tips. WHERE TO FIND HYPE Complimentary Copies of hype magazine are available at the following plaCes Timbre@ArTs House school #b1-12 1 old parliament lane, ViCToriA Jomo #01-04 9 haji lane Timbre@THe subsTATioN 45 armenian street ViCToriA Jomo DesiGNer Timbre@oLD sCHooL 47 haji lane 11a mount sophia #01-05 isLAND CreAmerY CoLD roCK 10 Jalan serene, #01-03 24a lorong mambong serene Centre 313 orchard road #02-50 11 King albert park 2 bayfront avenue #b1-60 mcDonald’s place, #01-02 FroLiCK birDs & Co. 241 holland avenue #01-02 8 grange road, orchard 4 Kensington park road Cineleisure #03-05a 90 hougang avenue 10 #b1-K11 soGurT@buKiT TimAH 10 tampines Central 1 617, bukit timah rd #b1-32 soGurT@uNiTeD sQuAre 2 handy road, the Cathay 101 thomson road, #b1-61 #01-02 soGurT@NeX serANGooN 8 grange road, orchard 23 serangoon Cental, Cineleisure #b1-07 #04-17 oNCe uPoN A miLKsHAKe@ LeFTFooT mAXWeLL CHAmbers 14 scotts road, far east 32 maxwell road #01-08 plaza oNCe uPoN A miLKsHAKe@ 8 grange road, orchard sCAPe Cineleisure 2 orchard link #02-03/04 entrepot: 2 handy road, the oNCe uPoN A miLKsHAKe@1 Cathay rAFFLes PLACe 1 rafflesp lace #b1-03 e DuNKiN’ DoNuTs 2 orchard turn #b2-17 TAb 442 orchard road #02-29 AsYLum 22 ann siang road 3.iNCH.siN 501 bukit timah road, miNDs CAFe Cluny Court #02-27 60a prinsep street funan Digitalife mall #02-16 DoiNKY DooDLes 68 boat Quay, rafflesp lace 33 bali lane 1a tampines street 92 #01-00a roCKsTAr bY sooN Lee 8 grange road, orchard sWirL ArT Cineleisure #03-08 417 river valley road 1 liang seah street WALA WALA #01-13/14 31 lorong mambong VoL.TA siNemA@oLD sCHooL 2 handy road, #02-09 11 mount sophia, old 8 grange road, #03-02 9296_ARC_HypeMag_OurLovedOnes.FAP.ai 1 12/29/10 12:25 PM ON THE COVER 9 sWiftly (AND sHrewdly) Does iT how pop country star taylor swift became a media darling 27 THree CHeers For FiVe YeArs 62 this band from shallow new york displays a worldliness beyond their years 14 roX soLiD the ema nominee doesn’t give a hoot about fame 36 THe reiNVeNTioN oF THe fairY tale moVie 18 THe way We want To be west grand boulevard tells the secret behind their success 64 meALs oN TrACKs Dump the tasteless buns – hype tells you what to grab when on the go for a 41 taste bud-stimulating meal 56 uP CLose WiTH reAL PeoPLe MUSIC 17 soNGs From sCrAPs no longer a back-up singer, Kewei’s coming into her own and pursuing her own causes 60 21 TemPer sTiLL sWeeT DesPiTe suCCess 22 sCiNTillatiNG souNDs FEATURES 28 ForeVer LoViNG FiLm 24 KoreA KrAzY we explore the trend in which f(x) 18 isn’t mathematical, it’s pronounced “effects” and a power band 30 A DeCADe oF iDoL 32 sHe’s GoT You HiGH (AND You DoN’T eVeN KNoW YeT) find out more about this quirky woman-child taking over our movie screens 35 reTro reiNVeNTeD 17 30 Join the Global Experience Apply now for March, July or November intake Undergraduate and Postgraduate courses available in full-time and part-time study mode Complete your 3 year Bachelor degree in 2 years full-time (3 semesters per year)* Campus transfer option enabling an international experience in Australia* Polytechnic diploma graduates may be eligible for up to 50% credit exemptions* Study programs available for O levels, A levels and Diploma students Courses on offer: Undergraduate courses: - Certificate IV in University Foundation Studies# Bachelor of Science (Nursing) Conversion Program - Diploma of Commerce# for Registered Nurses (Part-time) - English Language courses† Bachelor of Arts (Mass Communication) top up degree^ double majors in: Postgraduate courses: - Journalism & Film and Television - Master of International Business - Journalism & Public Relations - Master of Finance - Film and Television & Public Relations - Master of Accounting Bachelor of Commerce single and double majors in: - Master of Logistics (Supply Chain Management) - Accounting - Master of Clinical Physiotherapy - Accounting & Finance (Manipulative Therapy) (Part-time) - Banking & Finance - Master of Occupational Health and Safety (Part-time) - Finance & Marketing - Master of Science (Clinical Leadership) (Part-time) - International Business - Marketing - Marketing & Advertising - Marketing & Public Relations * Conditions apply ^Top up degree available for local polytechnic - Management & Marketing diploma graduates from a related major - Management & Human Resource Management # Awarded by Curtin College + Awarded by Navitas English - Logistics and Supply Chain Management To apply or learn more about the programs please contact us at (65) 6593 8000 or email [email protected] CUSG0136_1210_AW 90 & 92 Jalan Rajah Curtin Education Centre Singapore 329162 ERF No.:200804822R Telephone +65 6593 8000 (20-05-2010 to 19-05-2014) CUSG0136_Hype_Ad_260x180_AW.indd 1 14/12/10 3:54 PM CONTENT 21 72 36 86 77 FASHION ARTS 46 that GirL iN reD 58 mACbeTH: sTiLL DArK & DeLiCious 52 FAsHioN Goes GreeN 59 ms emily AND mr HeNG 60 LioN KiNG For ALL seAsoNs 62 Curious CoVers uNCoVereD SHOP! 77 sTYLe smArT refer to high couture for inspiration, APPETITE then refer to our article for clever 72 JusT ‘me’ iN A CuPCAKe implementation 74 FooD To save THe eArTH 78 mAKiNG A LAsTiNG (GooD) imPressioN 81 GoiNG NiCHe To stand ouT 82 CrAFTs For CAsH TRAVEL 84 LeT’s GeT PersoNAL 85 souNDs oF summer REGULARS 86 CeLebrATiNG GrADuATioNs NeXT Door 41 PriNT To sCreeN exotic travel doesn’t have to mean 91 THe buCKeT LisT exorbitant bills 92 CoNTesT/summArY 90 QuirKY HK CAFes FEATURE editor renu begum contributing editor geraldine lee contributing sub editors ng jian yang sophie hong kenneth chan rebecca quek sandy goh designer valerie chua contributing designers melvin poon dawn lazaroo amanda lim apple ong photography dinesh ajith jeremy lo contributors bryan toh zihui nathaniel ng dawn lazaroo ng jian yang geraldine lee ng yang han justine chng phoenix leow kylene wu renu begum lavinna kaur roxanne lim qian hui loh chuan junn siti syazwani mark leong sophie hong melvin poon sylvia koh wan ping michelle ng taina teravainen natalie koh veronica koh yogashree koteswar advertising sales beverly woo charlene chia joel lim editorial consultant sng-fun poh yoke design consultant ahsan uddin shan photo consultant siew kee leong HYPe is a free bi-annual publication by final-yearm ass Communication (print journalism) students at ngee ann polytechnic’s school of film & media studies. HYPe is part of m:idea, singapore’s first student-run media conglomerate. m:idea school of film & media studies 535 Clementi road, ngee ann polytechnic singapore 599489 t: 6460 8504 e: [email protected] printed by mentor media printing pte ltd, 20 Joo Koon Crescent, Jurong, singapore 629020 6 H Y P E editor’s note The other night, a friend got hold of my favourite cashmere sweater and snipped it in the name of fashion.