www.vetropack.com | Vetropack Customer Magazine | Nr. 3 / 2015 11/2015 400 e MARKET ANNIVERSARY In the spirit Kremsmünster glassworks of enjoyment celebrates 60-year milestone SUSTAINABILITY Commitment and choice 2 VETROTIME EDITORIAL 04 | SUSTAINABILITY Vetropack as a supplier 06 | MARKET Spirits 16 | INSIGHT Friends of Glass 18 | ART Artistic glass Dear readers, Setting the publication date for this year’s third and final issue of Vetrotime for the start of November was a deliberate move – and with good reason, as this month sees two major trade fairs taking place with several of our Group companies involved. The first of the trade fairs we will be attending in November is SIMEI in Milan. Our newest subsidiary, Vetropack Italia S.r.l., will be making its debut appearance at this international winemaking and bottling equipment and packaging exhibition, where it will be presenting its own product range as well as that available from our Group. It will also be offering an insight into the synergies that can now be exploited as a result of the company joining the Group. The BrauBeviale trade fair is due to open in Nuremberg just a few days later and we will be there with a Group stand – pooling together all of our Vetropack expertise, as it were. That should make for an impressive showcase! There is one thing these two events have in common, which is that this customer magazine will be available at both. As soon as you start leafing through its pages, it is clear to see what means the most to us and our custo- mers: glass packaging that shows its contents in the best light, makes an impact and leaves a lasting impression. We also report on what has been happening within the Group – such as the 60th anniversary celebrations at our Austrian glassworks in Kremsmünster in October, what we are doing with regard to sustainability and much more besides. Regardless of whether you picked up this issue of Vetrotime by chance at one of our trade fair stands or are already one of our regular subscribers, I hope you find it a very enjoyable read! And since there are only a few weeks to go before the year draws to a close, I would like to take this opportunity to thank you all for your excellent cooperation and the trust you have shown in us. I wish you and your families a relaxing holiday and great start to the New Year. Best regards, Claude R. Cornaz EVENTS VETROTIME 3 GLASS PACKAGING THAT STIMULATES ALL THE SENSES Kremsmünster glassworks celebrates its 60th anniversary “Verpackungsglas für alle Sinne” – “Glass packaging that of glass packaging are made here in a range of tones: white, stimulates all the senses” – was the slogan of Vetropack’s green, brown and the special colours primeur and cuvée. The anniversary celebrations to mark 60 years of operations at its Kremsmünster glassworks supplies the German, Italian, French plant in Kremsmünster. Customers, partners, suppliers, political and Swiss markets. Combined with its sister plant in Pöchlarn, figures and business representatives all came along to the it produces 1,574 billion units of glass packaging per year. party on 2 October. Governor of Upper Austria Josef Pührin- ger took advantage of the occasion to present Johann Reiter, Managing Director of Vetropack Austria GmbH, with an official award of merit from the state of Upper Austria. On the next day, 3 October, the glassworks opened its doors to the public and attracted around 2,500 visitors – a figure beyond all expectations. In 1955, the Kremsmünster glassworks put the first melting furnace into operation, thus laying the foundations for ma- nufacturing glass packaging on an industrial scale. It joined Vetropack Group in 1993, becoming the Group’s second plant in Austria and its coloured glass specialist. 220 varieties 4 VETROTIME SUSTAINABILITY SUSTAINABILITY REPORT Sustainability counts: Heineken encourages top suppliers to assume responsibility Much of the glass packaging produced by Vetropack Group is supplied to the beer industry. Including Hei- neken, the world’s third-largest brewing corporation. For all brewers, the quality and design of their bottles is hugely important – not least when it comes to branding their different beverages. But Heineken also wants to know how sustainable its suppliers operate. For Vetropack, the Dutch brewery, which supplies customers in Vetropack’s decision to produce a Sustainability Report is almost every corner of the world, has a familiar face: Charles music to Charles Richardson’s ears. Even though the mu- Richardson. The 38-year-old has his office in Zoeterwoude, on tual flow of information has worked well in the past. “We the outskirts of Leiden, where he works as Global Category welcome this decision. It is important for all companies to Leader Glass Packaging/Heineken Global Procurement. Also become conscious of the context in which they operate and included on his list is Vetropack; the collaboration with the key the repercussions their business activities have for society account is uncomplicated and and the environment.” All the has functioned well for years. “We encourage our suppliers more so, the manager says, Richardson knows why. There to contribute to sustainable as the glass industry is very are a number of reasons that development” energy-intensive. Heineken make Vetropack attractive for has also embraced sustaina- Heineken: “Reliability is very important to us. We appreciate bility and has committed to developing solutions to improve the consistent high quality of the products we receive from Ve- sustainability within the supply chain. This is something the tropack, and all at reasonable prices,” he explains. Vetropack investors also call for. In order to identify gaps, Heineken inspects every single glass bottle – a quality check that also conducts supplier assessments in cooperation with the or- protects the health of all customers and consumers. What’s ganisation EcoVadis, and has also published its own Code more, the glass specialist seems to be in exactly the right of Conduct for Suppliers. More than 40,000 businesses place at the right time. The markets in Central and Eastern worldwide have signed this code; in doing so they, among Europe – from Switzerland to Ukraine – where Vetropack has other things, ensure integrity and undertake to comply with its production sites are also impor- certain sustainability standards in tant sales markets for the globally their business operations, for ex- operating traditional Dutch brewery. ample with respect to human rights However, Vetropack not only supplies or environmental protection. Vetro- the respective domestic markets in pack also supports these efforts. the countries where its 8 plants are The rules are clear: “The Supplier located; over 40 per cent of all glass Code defines the fundamental way bottles produced are destined for in which we expect our suppliers to export markets. treat the environment and people with which they operate, and any Reliability, quality, price structure and geographical location – it is this combination that for Heineken tips the balance in Vetropack’s favour. After all, the Swiss Vetropack Group is in the Welcomes voluntary self-assessments top tier of Heineken’s suppliers, from by suppliers with regard to sustaina- bility: Charles Richardson, Global crop growers in Africa to manufactu- Category Leader Glass Packaging/ rers of bottles of every colour and size. Heineken Global Procurement VETROTIME 5 breach of the code is taken incredibly seriously, with the likelihood that it would lead to the end of the relationship,” Richardson states. As a global player, Heineken intends to continue to use its influence to motivate suppliers to contri- bute positively to the development of our society. IN BRIEF Vetropack products & services • Packaging glass • Packaging design • Packaging analysis support • Bottling, conditioning and closure technology support • Marketing consulting • Glass finishing 6 VETROTIME MARKET SPIRITS The spirit of enjoyment bottled in glass There is nothing magical about distilling alcohol, it is simply a matter of sound craftsmanship. This skill is what lies behind the hearty spirits whose authentic flavours have cast their spell on countless connoisseurs – and nothing preserves the unique character of these drinks better than bottles made of glass. The term “spirit” has its roots in the Latin word “spiritus”, tes. “The company comes up with its own design for each which has ghostly connotations. The flavours which haunt vodka brand,” states the press centre of the international the taste buds when it comes to drinking these distilled holding Global Spirits, which is based in Ukraine. “Setting liquors capture the spirit of their key ingredients. The most your brand apart, from the ingredients right through to the common components used are fruit, grains and potatoes, story behind the product, is more crucial than ever these followed by sugar cane, herbs and spices – and sometimes days if you want to achieve success as a brand,” says Ha- roots and tubers too. In any case, distillates only earn the rold Burstein, owner of STROH Austria. Oliver Matter, who name “spirit” if their alcohol content is at least 15 per cent owns the Kallnach distillery in Switzerland, adds a further (according to an EU directive). point: “People are increasingly looking for alternatives to the big brands, and there is also growing demand for high- Thoroughly authentic – right through to the glass quality products.” packaging Although the focus of any spirit – and indeed any drink – is Making fine products even finer on its contents, taste and quality, it is the packaging that first As well as manufacturing standard bottles, all of the glass- captures the eye and is perhaps even the decisive factor in works run by Vetropack Group produce individually de- persuading people to buy it. It is therefore no surprise that signed bottles based on customers’ specifications, thus giving both well-known brands and small-scale traditional produ- their brands a distinctive look and guaranteed recognition cers place a high value on creative and attractive bottle value.