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Lürzer's Archive 02-2013 Eng-Jp

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Lürzer's Archive 02-2013 Eng-Jp LÜRZER’S ARCHIVE 02/13 : PRINT P14 <アクセサリー> Pisceans - Play with shapes. - Rediscover the colours of nature. Campaign for Pisceans brand accessories. 形で遊ぼう 自然の色を再発見しよう Pisceansアクセサリーのキャンペーン広告 P15 <アクセサリー> Copha Whatever makes you tick. Campaign for Copha brand watches. あなたを突き動かすもの Cophaブランド時計のキャンペーン広告 P16-17 <アクセサリー> Bogh-Art Campaign for Bogh-Art, a line of jewelry made by Geneva-based jewelers Boghossian. ジュネーブに拠点を置く宝石店Boghossianが手がけるジュエリーライン、Bogh-Artの キャンペーン広告 P21 <オーディオ＆ビデオ> Sony An educated person reads one tree of books per year. Switch to e-books. Campaign for the Sony e-book reader. 教養ある人は、一年に一本の木ほどの本を読む。e-booksに切り替えよう Sony e-bookリーダーのキャンペーン広告 P24-25 <自動車> BMW - Exposition of wooden sculptures - Alpine long stem flowers - Singing competition of jodel - Chestnut throwing contest Whatever the destination, the weather won’t stop you. BMW xDrive. The intelligent all-wheel drive system. Strapline: BMW. Sheer driving pleasure. 木彫像展覧会 高山植物品評会 ヨーデルのど自慢大会 栗投げコンテスト 行き先がどこであれ、天候に左右されることはない BMW xDrive。インテリジェント全輪駆動システム キャッチコピー：BMW。運転する真の喜びを P26 上 <自動車> Jamoto Honda Get there faster in a Honda. Hondaに乗って目的地へ、いち早く P26 下 <自動車> Land Rover Text on the spines of the books: Tracks, Defender, Expedition Sahara, Amazon, Off the Beaten Track, World Atlas, Namibia, Tunisia, Morocco, Iceland, Around the World in 90 Days, … Strapline: Land Rover. Above and beyond. 本表紙の言葉：進路、防御者、サハラ探検、アマゾン、人里離れた場所、世界地図、ナ ミビア、チュニジア、モロッコ、アイスランド、90日間世界一周... キャッチコピー：Land Rover。もっと高く、もっと先へ P27 上 <自動車> Opel New Opel – Adaptive Forward Lighting System – Danger shall not pass unnoticed. 新型Opel – 適応前方照明システム – 危険は見過ごしてはなりません P27 下 <自動車> Ford Aerodynamic Hairstyle inspired by the new Ecosport. – Ford. Go Further. New Ecosport流、空気力学ヘアスタイル – Ford さらに遠くへ P30 <自動車> VW up! - Grmn engneering in a ntshll - Wht cr? Cr of th yr 2012 - Actl sz - Einstein crssd wth tm thmb Claim: Clvrly cmpct. The new up! Campaign for the VW up!. 要するにGrmnエンジニアリング どんな車かって？2012年カー・オブ・ザ・イヤー 等身大 アインシュタイン＋親指トム÷２ キャッチコピー：賢くコンパクト。新型up! VW up!のキャンペーン広告 P31 <自動車> Renault - Looking for 15-20 liters to get going again. Thanks. - I need 14-15 liters to get started. Please help. New Megane DCI 130 / Only 3.5/ 100km 求む、再発進用の15～20リッター。ご協力よろしくお願いします 前進するのに14～15リッター必要です。どうか助けてください 新型Megane DCI 130 / たった3.5リッターで100km走行 P32 <自動車> Mini Clubvan Mini Clubvan. For special deliveries. Mini Clubvan。特別な配達用に P33 <自動車> Fiat Overbooster button. – It’s scary to press it. Bravo T-Jet with Overbooster button for extra engine power. 加速ボタン。 ー 押すのには勇気が要る。Bravo T-Jet、予備エンジン出力の加速ボタ ン付き P34 <自動車> Audi - My secretary is so hot. I think she likes me. - One of my math students is really good looking. He asked me go out for drinks after class. Keeping a “safe distance” is always hard. Adaptive Cruise Control. Campaign for Audi cruise control system, which automatically adjusts the car’s speed to maintain a safe distance from vehicles ahead. - 俺の秘書はすごくイイ女。彼女、俺のことが好きなんじゃないかな - 私の数学の生徒にとてもカッコいい子がいるの。授業の後で飲みに行かないって誘わ れたわ 「安全な距離」を保つことは常に大変。だから車間距離制御システム 車間距離を保つために自動でスピードを調整してくれる、車間距離制御システム搭載 Audiのキャンペーン広告 P35 上 <自動車> Land Rover LandRoverのキャンペーン広告 P35 下 <自動車> BMW Tonight BMW takes you to the theater. BMW official sponsor of La Scala Theater in Milan. Strapline: BMW. Sheer driving pleasure. 今宵、BMWがあなたを劇場にお連れします BMW、ミラノ・スカラ座のオフィシャルスポンサー キャッチコピー：BMW。運転する真の喜びを P36 <自動車> Land Rover 70% of the world is covered by water. The rest is covered by Defender. Ad for the Land Rover Defender. Strapline: Land Rover. Above and beyond. 世界の70%が水で覆われている。残りはDefenderで覆われている Land Rover Defenderの広告 キャッチコピー：Land Rover。もっと高く、もっと先へ P38 <アルコール飲料> Pacifico A map for places you won’t find on a map. State of Pacifico.com Campaign for Pacifico brand beer referring to a digital initiative called The State of Pacifico: To celebrate the expansion of the Southern Californian brand throughout the US, a production company traveled the country on a bus. They documented their most unique and interesting finds on an interactive map. 地図には見つけられない場所の地図 State of Pacifico.com The State of Pacificoというデジタルな取り組みを紹介したPacificoブランドビールの キャンペーン広告。南カリフォルニア生まれの本ビールがアメリカ全土で発売されるこ とを記念し、製造業者がバスでアメリカを横断。その旅で見つけたユニークなものや面 白い発見をインタラクティブ・マップで掲載した。 P39 <アルコール飲料> Church End World’s end. – It’s time to wash away your sins. Campaign for the Church End Brewery alluding to the apocalypse that was supposed to occur on December 21th, 世界の終焉。ー 今こそあなたの罪を洗い流す時 昨年12月21日に迎える予定だった「世界の終わり」をほのめかしたChurch End Breweryのキャンペーン広告 P40 <アルコール飲料> Winery Feel like a sir. Campaign for Argentinian wine merchants Winery. 「サー（卿）」の気分で アルゼンチンのワイン業者Wineryによるキャンペーン広告 P41 <アルコール飲料> Zierholz Bad things happen when you travel Campaign for the Canberra-brewed Australian beer Zierholz. 旅に出ると決まって嫌な目にあう キャンベラで醸造されているオーストラリアビールZierholzのキャンペーン広告 P42 <ノンアルコール飲料> Blue The taste of Angola Campaign for Angolan soft drinks producer Blue inspired by Angolan masks. アンゴラの味 自国の仮面にヒントを得た、アンゴラのソフトドリンク業者Blueによるキャンペーン広 告 P43 <ノンアルコール飲料> Itaú - End of the movie. - Neighbor undressed. You nap. You lose. Campaign for Itaú brand coffee extra strong. - 上映終了 - お隣さんの着替え うたた寝していると見損ねる Itaúブランドのエクストラ・ストロング・コーヒーのキャンペーン広告 P44 <ノンアルコール飲料> Pussy - Shocking. An energy drink that isn’t full of chemicals. - Cunningly delicious. - Pussy. The drink’s pure, it’s your mind that’s the problem. Outdoor campaign for natural energy drink Pussy. - ショッキングな事実。化学物質満載ではないエナジードリンク - 絶妙な美味しさ - Pussy。それはピュアなドリンク。問題があるのはあなたの方ですよ ナチュラルエネルギー飲料Pussyの屋外キャンペーン広告 P45 <ノンアルコール飲料> Schweppes - Find your taste. - Dream your taste. - Boost your taste. Campaign for beverage brand Schweppes. - あなたの味を見つけよう - あなたの味を夢みよう - あなたの味を高めよう 飲料ブランドSchweppesのキャンペーン広告 P49 <子ども> Playtex For difficult little people. Campaign for Playtex brand pacifiers, ひとクセある小さな人たちへ Playtexブランドのおしゃぶりのキャンペーン広告 P50-51 <子ども> Cam - Who steals leaves in autumn? - Why does snow melt? - Can I build a tree house everywhere? - What do cars do while parked? Campaign for Cam, a company specializing in products for infants and young children. - 秋に葉っぱを取るのはだあれ？ - どうして雪は溶けるの？ - ツリーハウス、どこにでも作っていい？ - 駐車中、車は何をしているの？ 乳幼児の商品を扱う企業Camによるキャンペーン広告 P52 <子ども> Faber Castell Plastiline. Fast modeling. Plastiline（粘土）。速攻モデリング P53 <子ども> Personal Don’t let your baby rule your night. 10 hours protection. Campaign for Personal brand nappies. 子どもに夜を支配されないように 10時間対応 Personalブランドのおむつのキャンペーン広告 P54 <コンピューター> 3M - Privacy filter for mobile. - Privacy filter for tablet. - Privacy filter for laptop. Campaign for 3M brand privacy filters. 携帯用プライバシーフィルター タブレット用プライバシーフィルター ノートパソコン用プライバシーフィルター 3Mブランド保護フィルムのキャンペーン広告 P55 <コンピューター> Bezeq International For memories you can’t recreate. Private Back up. – Automatic PC restore service. Campaign for Bezeq International, an Israeli broadband and telecom services provider. 作り直すことの出来ない思い出のために プライベート・バックアップ。自動PC復元サービス イスラエルのブロードバンド、テレコムサービスプロバイダー、Bezeq Internationalに よるキャンペーン広告 P56 上 <化粧品> Labello - This is what exotic tastes like. Labello fruity shine pomegranate. - Labello fruity shine pink guava. Campaign for Labello brand lip balm. - これぞエキゾチックな味 Labelloフルーティーシャイン・ザクロ Labelloフルーティーシャイン・ピンクグアバ Labelloリップバームのキャンペーン広告 P56 下 <化粧品> Penhaligon’s 2£ per tin goes to Movember. Movember is a moustache growing charity event held during November each year that raises funds and awareness for men’s health. 1缶につき2£がMovemberに寄付されます Movemberとは、寄付を募り男性の健康への意識を高める目的で毎年11月に開かれ ている、髭を伸ばすチャリティーイベント。 P57 <化粧品> Rareblossom Erase your bad memories. Anti-wrinkle eye contour cream. Ad for Rareblossom brand anti-aging cream. 好ましくない記憶は消し去りましょう アンチリンクル目もと用クリーム Rareblossomアンチエイジング・クリームの広告 P58 上 <化粧品> Olive Ad for Olive brand anti-wrinkle cream. Oliveブランドによるアンチリンクル・クリームの広告 P58-59 <化粧品> Garnier For all hair types. Campaign for Garnier’s Fructis brand shampoo. あらゆるタイプの髪に GarnierのFructisブランドシャンプーによるキャンペーン広告 P62 <ファッション> NonSanta Irresistible Ad for NonSanta, a Brazilian producer of sexy lingerie and accessories. 抗えぬ魅力 セクシーな下着やアクセサリーを製造するブラジルのNonSantaによる広告 P63 上 <ファッション> Traveler 100% made of water-repellent down. Ad for Traveler brand down coats. 100%防水加工ダウン Travelerダウンコートの広告 P63 下 <ファッション> Linda Zlok Campaign for fashion designer Linda Zlok. ファッションデザイナー、Linda Zlokのキャンペーン広告 P64-65 <ファッション> Converse - Shoes wouldn’t. Sneakers definitely would - Shoes keep it clean. Sneakers get dirty - Shoes have opinions. Sneakers have ideas - Shoes buy a ticket. Sneakers put on the show Shoes are boring. Wear sneakers. Converse - 靴ならナシだけど、スニーカーなら全然アリ - 靴は綺麗にしておくもの、スニーカーは汚くしておくもの - 靴は意見を掲げ、スニーカーはアイデアを掲げる - 靴はチケットを買いに行くためのもの、スニーカーはショーを披露するためのもの 靴じゃつまらない。スニーカーを履こう。Converse P67 <食品> Lurpak - Might dished up with a sturdy spoon. - Optimism built, baked and drenched in custard. Lurpak butter. Good food deserves Lurpak. Campaign for Lurpak brand butter. - 実力は、丈夫なスプーンで盛りつけられる - 楽観主義、それはカスタードの中で生成され、焼かれ、浸透するもの Lurpakバター。美味しい食事にはLurpakを Lurpakバターのキャンペーン広告 P70 上 <ハウス＆ガーデン> LG Vacuum cleaner hom-bot by LG. Cleaning becomes a game. LG製お掃除ロボット、ホームボット。掃除がゲームになる P70 下 <ハウス＆ガーデン> Stihl Merry Christmas. Christmas ad for Stihl brand leaf blowers. メリー・クリスマス Stihlブランド落ち葉集めのクリスマス広告 P71 <ハウス＆ガーデン> Stanley Black & Decker - W-i-n-d-c-h-i-m-e - T-a-b-l-e-l-a-m-p. Put it together. Campaign for Stanley Black & Decker brand toolkits. - 風鈴 - テーブルランプ つなげてみよう Stanley Black & Deckerブランド木工具のキャンペーン広告 P72-73 <ハウス＆ガーデン> Makita It all starts with the right tools. Campaign for Makita, a Japanese power tool company. どれも適切なツールを用いるところから始まった 日本の動力工具企業Makitaのキャンペーン広告 P74 <ハウス＆ガーデン> Nataraj Superior lead matters Campaign for Nataraj brand pencils. 鉛筆の質が命運を決める Natarajブランド鉛筆のキャンペーン広告 P75 上 <ハウス＆ガーデン> RYU Gazai 画材ブランド、RYU画材のキャンペーン広告 P75 下 <ハウス＆ガーデン> Vorwerk Particularly powerful: the Kobold VK 140. Ad for Vorwerk brand vacuum cleaners.
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