Vmworld Europe 2012 Conference Coverage the Most Exclusive Conference Coverage from Our Industry Experts
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VMworld Europe 2012 Conference Coverage The most exclusive conference coverage from our industry experts VMworld Europe 2012 Conference Coverage Over 11,000 attendees gathered at the Fira Gran Via in Barcelona for VMworld Europe 2012. The conference kicked off with VMware’s senior Contents executives providing an overview of VMware at the VMworld Europe: present, as well as their plans for the future. Over the VMware hires next four days of the conference, IT pros from all over Microsoft man to run the world gathered to learn about what the future of UK IT has in store, and how to adapt to this new era. HDS, NetApp and Nexenta launch storage stacks at Our editors were on-site in Barcelona to ensure you VMworld 2012 didn’t miss anything - bringing you the most exclusive conference coverage straight from the show floor. Nationwide Insurance builds IT ledger for Receive expert insight into everything ranging from chargeback VMware product case studies to which IT projects won TechTarget’s exclusive “Best of VMworld” VMworld Europe 2012 Key highlights and Europe user awards. technology takeaways Winners of Best of VMworld Europe: VMware hires Microsoft man to run UK VMworld Europe 2012 user awards Amid a swathe of announcements at VMworld Europe 2012, which took announced place in Barcelona on 9 October, VMware named former Microsoft staffer David Parry-Jones as its new regional director for the UK and Ireland. Formerly senior director of incubation sales for the UK and France and general manager for business productivity search, Parry-Jones has over two decades of experience in the industry, and will now take on responsibility for driving VMware’s business strategy and growth in the local market, helping push end-users towards the cloud. He reports to VMware northern EMEA VP Matt Piercy. ―VMware is one of the very few technology vendors that is fundamentally changing the way organisations deliver IT and I wanted to be a part of it,‖ said Parry-Jones. The launch of the software-defined datacenter approach, recent acquisitions and strong performance mean this a hugely exciting time for the company. Page 1 of 14 VMworld Europe 2012 Conference Coverage I’m committed to supporting all our customers in the UK and Ireland, along with our ecosystem of partners, reap the benefits of cloud computing.‖ ―We are very fortunate to have David on board to lead one of our key Contents markets at such an important time in our company’s development,‖ added Matt Piercy. ―David’s proven track record and people-centric approach will VMworld Europe: add tremendous value as we continue to enable our customers in the VMware hires transformation of their IT.‖ Microsoft man to run UK Parry-Jones’ appointment comes nearly a year after the previous incumbent, Mark Newton, stepped down from the role. HDS, NetApp and VMware has also used the opening day of its annual get-together to show off Nexenta launch a host of new product and technology announcements. storage stacks at VMworld 2012 Among the new offerings are an updated cloud management portfolio, including significant enhancements to the management products in the Nationwide Insurance recently released vCloud. VMware has now added a new product to the builds IT ledger for suite, VMware vCloud Automation Center 5.1 and is updating the VMware IT chargeback Business Management Suite, which it says will further simplify and automate management while empowering IT to govern services across multiple, VMworld Europe 2012 heterogeneous clouds. Key highlights and technology takeaways ―Businesses of all sizes are leveraging a decade of virtualisation investments to transform IT through the software-defined datacentre,‖ said Raghu Winners of Best of Raghuram, executive vice president, cloud infrastructure and management, VMworld Europe 2012 VMware. ―VMware’s cloud management offerings fundamentally recast management for the cloud era, allowing customers to operate at cloud scale user awards and begin to act as brokers of IT services to the business.‖ announced HDS, NetApp and Nexenta launch storage stacks at VMworld 2012 US insurance company Nationwide Insurance is using VMware's ITBM tool to manage all the costs associated with running IT services for the business. Nationwide Insurance now offers internal IT users a service catalogue, with pricing, to support the IT department in setting costs to company departments against the services it provides. Page 2 of 14 VMworld Europe 2012 Conference Coverage Chargeback requires an understanding of more than just software and hardware costs, to include all the component costs of delivering a particular IT system. Contents IT controller William Miller at Nationwide Insurance said the process of switching to chargeback at the insurer has involved IT financial management VMworld Europe: to align IT costs with IT drivers. VMware hires Microsoft man to run The process allows the IT team to assess the value of any IT service and UK technology investment. HDS, NetApp and The IT department as services provider Nexenta launch storage stacks at Miller, who spoke at VMworld Europe 2012, said the IT department had established a $1.2bn chargeback mechanism, with a shared service VMworld 2012 providing IT-related services throughout. Nationwide Insurance Nationwide Insurance's entire IT budget is accounted for through a general builds IT ledger for ledger. ―We recover 100% of IT expenses through internal chargeback,‖ chargeback Miller said. VMworld Europe 2012 The IT department provides Nationwide insurance with 220 service offerings Key highlights and and 500,000 transactions per month. technology takeaways Analyst Gartner helped Nationwide Insurance's IT department develop a Winners of Best of methodology to put a cost against every IT service and map these services VMworld Europe 2012 against business functions. This has allowed Nationwide Insurance to user awards address common IT issues, such as the growth in email storage. announced ―Up until 2008 our storage costs were $600,000 per month for email. The propagation of data was too much,‖ said Miller. Cutting business costs with IT pricing Rather than set an email limit, which would put a fixed minimum cost for email storage, Miller said Nationwide Insurance put in place a policy to delete emails older than 90 days. This saved the company archiving costs. Mainframe efficiency was another example Miller presented at VMworld Europe 2012. Nationwide Insurance spent $2m buying a zIIP (integrated information processor) engine for its zSeries IBM mainframe. This allowed it to offload certain mainframe workloads, which reduced its mainframe software licensing by $250 per hour. Page 3 of 14 VMworld Europe 2012 Conference Coverage Changing costs this way required IT to change how it was run, to understand the cost of individual services. IT needed to become a business service, which is how Nationwide Insurance positioned the IT department and the services it offered, according to Miller. Contents The company knows the cost of every IT service. Departments, business VMworld Europe: units and users can pick from a service catalogue to decide which services VMware hires they need. Pricing is important and IT services need to be comparably priced against industry averages. Microsoft man to run UK As companies move towards consolidated IT infrastructure and virtual servers, networks and storage, businesses are having to change the way HDS, NetApp and they pay for IT systems. Rather than buy a physical server, storage and Nexenta launch network capacity to run business applications, departments are now being storage stacks at charged to use the IT service. VMworld 2012 ―The business wants to know what to invest in next. But for too long IT has Nationwide Insurance been considered a black-box cost centre,‖ Miller said. builds IT ledger for chargeback IT business provider hones competitive edge VMworld Europe 2012 In 2008, when the financial crisis hit, companies reined in their IT spending. Key highlights and But smart companies understood IT as an investment, said Miller. It was technology takeaways these companies that continued to spend in IT during the downturn, to maintain a competitive edge and grow their businesses. Winners of Best of VMworld Europe 2012 Miller said such investment is only possible if the organisation understands user awards exactly what budget is going on IT and the business outcome resulting from announced that expenditure. Nationwide Insurance used VMware's ITBM tool to support the chargeback mechanism. The product helps IT to effectively becomes a service broker, sourcing and providing services in a systematic way. ITBM is VMware's product to help IT departments manage cost, according to Mahipal Lunia, group product manager at VMware. "IT needs to figure out what services are offered, the cost of these services and what the business actually gets in terms of quality,‖ said Lunia. Nationwide Insurance builds IT ledger for chargeback Page 4 of 14 VMworld Europe 2012 Conference Coverage Three storage suppliers used VMworld Europe 2012 to launch converged storage stacks. Hitachi Data Systems (HDS) launched 11 Unified Computing Platform Contents stacks, NetApp added SME-targeted ExpressPods to its existing FlexPod converged stack portfolio, and software-only storage supplier Nexenta VMworld Europe: announced a deal with Cisco to bundle its product with Cisco UCS servers VMware hires and Nexus switches. Microsoft man to run UK Converged stacks first arose with EMC/Cisco/VMware’s vBlocks in 2010. They bundle server, storage and networking resources into a single converged hardware stack, or come as reference architectures for pre- HDS, NetApp and specified sets of devices to be purchased separately. Nexenta launch storage stacks at The key claimed advantage is that the supplier has ensured the products VMworld 2012 work together for specific use cases in its own labs. Nationwide Insurance HDS launched 11 Unified Computing Platform Pro (hardware) and UCP builds IT ledger for Select (reference architecture) products at the event, which are VMware- chargeback centric, unlike its 2010 Microsoft-centric products.