VMworld Europe 2012 Conference Coverage The most exclusive conference coverage from our industry experts

VMworld Europe 2012 Conference Coverage

Over 11,000 attendees gathered at the Fira Gran Via in Barcelona for VMworld Europe 2012. The conference kicked off with VMware’s senior Contents executives providing an overview of VMware at the VMworld Europe: present, as well as their plans for the future. Over the VMware hires next four days of the conference, IT pros from all over Microsoft man to run the world gathered to learn about what the future of UK IT has in store, and how to adapt to this new era. HDS, NetApp and Nexenta launch storage stacks at Our editors were on-site in Barcelona to ensure you VMworld 2012 didn’t miss anything - bringing you the most exclusive conference coverage straight from the show floor. Nationwide Insurance builds IT ledger for Receive expert insight into everything ranging from chargeback VMware product case studies to which IT projects won TechTarget’s exclusive “Best of VMworld” VMworld Europe 2012 Key highlights and Europe user awards. technology takeaways

Winners of Best of VMworld Europe: VMware hires Microsoft man to run UK VMworld Europe 2012 user awards Amid a swathe of announcements at VMworld Europe 2012, which took announced place in Barcelona on 9 October, VMware named former Microsoft staffer David Parry-Jones as its new regional director for the UK and Ireland.

Formerly senior director of incubation sales for the UK and France and general manager for business productivity search, Parry-Jones has over two decades of experience in the industry, and will now take on responsibility for driving VMware’s business strategy and growth in the local market, helping push end-users towards the cloud. He reports to VMware northern EMEA VP Matt Piercy.

―VMware is one of the very few technology vendors that is fundamentally changing the way organisations deliver IT and I wanted to be a part of it,‖ said Parry-Jones.

The launch of the software-defined datacenter approach, recent acquisitions and strong performance mean this a hugely exciting time for the company.

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I’m committed to supporting all our customers in the UK and Ireland, along with our ecosystem of partners, reap the benefits of cloud computing.‖

―We are very fortunate to have David on board to lead one of our key Contents markets at such an important time in our company’s development,‖ added Matt Piercy. ―David’s proven track record and people-centric approach will VMworld Europe: add tremendous value as we continue to enable our customers in the VMware hires transformation of their IT.‖ Microsoft man to run UK Parry-Jones’ appointment comes nearly a year after the previous incumbent, Mark Newton, stepped down from the role. HDS, NetApp and VMware has also used the opening day of its annual get-together to show off Nexenta launch a host of new product and technology announcements. storage stacks at VMworld 2012 Among the new offerings are an updated cloud management portfolio, including significant enhancements to the management products in the Nationwide Insurance recently released vCloud. VMware has now added a new product to the builds IT ledger for suite, VMware vCloud Automation Center 5.1 and is updating the VMware IT chargeback Business Management Suite, which it says will further simplify and automate management while empowering IT to govern services across multiple, VMworld Europe 2012 heterogeneous clouds. Key highlights and technology takeaways ―Businesses of all sizes are leveraging a decade of virtualisation investments to transform IT through the software-defined datacentre,‖ said Raghu Winners of Best of Raghuram, executive vice president, cloud infrastructure and management, VMworld Europe 2012 VMware. ―VMware’s cloud management offerings fundamentally recast management for the cloud era, allowing customers to operate at cloud scale user awards and begin to act as brokers of IT services to the business.‖ announced

HDS, NetApp and Nexenta launch storage stacks at VMworld 2012

US insurance company Nationwide Insurance is using VMware's ITBM tool to manage all the costs associated with running IT services for the business.

Nationwide Insurance now offers internal IT users a service catalogue, with pricing, to support the IT department in setting costs to company departments against the services it provides.

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Chargeback requires an understanding of more than just software and hardware costs, to include all the component costs of delivering a particular IT system.

Contents IT controller William Miller at Nationwide Insurance said the process of switching to chargeback at the insurer has involved IT financial management VMworld Europe: to align IT costs with IT drivers. VMware hires Microsoft man to run The process allows the IT team to assess the value of any IT service and UK technology investment.

HDS, NetApp and The IT department as services provider Nexenta launch storage stacks at Miller, who spoke at VMworld Europe 2012, said the IT department had established a $1.2bn chargeback mechanism, with a shared service VMworld 2012 providing IT-related services throughout. Nationwide Insurance Nationwide Insurance's entire IT budget is accounted for through a general builds IT ledger for ledger. ―We recover 100% of IT expenses through internal chargeback,‖ chargeback Miller said.

VMworld Europe 2012 The IT department provides Nationwide insurance with 220 service offerings Key highlights and and 500,000 transactions per month. technology takeaways Analyst Gartner helped Nationwide Insurance's IT department develop a Winners of Best of methodology to put a cost against every IT service and map these services VMworld Europe 2012 against business functions. This has allowed Nationwide Insurance to user awards address common IT issues, such as the growth in email storage. announced ―Up until 2008 our storage costs were $600,000 per month for email. The propagation of data was too much,‖ said Miller.

Cutting business costs with IT pricing

Rather than set an email limit, which would put a fixed minimum cost for email storage, Miller said Nationwide Insurance put in place a policy to delete emails older than 90 days. This saved the company archiving costs.

Mainframe efficiency was another example Miller presented at VMworld Europe 2012. Nationwide Insurance spent $2m buying a zIIP (integrated information processor) engine for its zSeries IBM mainframe. This allowed it to offload certain mainframe workloads, which reduced its mainframe software licensing by $250 per hour.

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Changing costs this way required IT to change how it was run, to understand the cost of individual services. IT needed to become a business service, which is how Nationwide Insurance positioned the IT department and the services it offered, according to Miller. Contents The company knows the cost of every IT service. Departments, business VMworld Europe: units and users can pick from a service catalogue to decide which services VMware hires they need. Pricing is important and IT services need to be comparably priced against industry averages. Microsoft man to run UK As companies move towards consolidated IT infrastructure and virtual servers, networks and storage, businesses are having to change the way HDS, NetApp and they pay for IT systems. Rather than buy a physical server, storage and Nexenta launch network capacity to run business applications, departments are now being storage stacks at charged to use the IT service. VMworld 2012 ―The business wants to know what to invest in next. But for too long IT has Nationwide Insurance been considered a black-box cost centre,‖ Miller said. builds IT ledger for chargeback IT business provider hones competitive edge

VMworld Europe 2012 In 2008, when the financial crisis hit, companies reined in their IT spending. Key highlights and But smart companies understood IT as an investment, said Miller. It was technology takeaways these companies that continued to spend in IT during the downturn, to maintain a competitive edge and grow their businesses. Winners of Best of VMworld Europe 2012 Miller said such investment is only possible if the organisation understands user awards exactly what budget is going on IT and the business outcome resulting from announced that expenditure.

Nationwide Insurance used VMware's ITBM tool to support the chargeback mechanism. The product helps IT to effectively becomes a service broker, sourcing and providing services in a systematic way.

ITBM is VMware's product to help IT departments manage cost, according to Mahipal Lunia, group product manager at VMware.

"IT needs to figure out what services are offered, the cost of these services and what the business actually gets in terms of quality,‖ said Lunia.

Nationwide Insurance builds IT ledger for chargeback

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Three storage suppliers used VMworld Europe 2012 to launch converged storage stacks.

Hitachi Data Systems (HDS) launched 11 Unified Computing Platform Contents stacks, NetApp added SME-targeted ExpressPods to its existing FlexPod converged stack portfolio, and software-only storage supplier Nexenta VMworld Europe: announced a deal with Cisco to bundle its product with Cisco UCS servers VMware hires and Nexus switches. Microsoft man to run UK Converged stacks first arose with EMC/Cisco/VMware’s vBlocks in 2010. They bundle server, storage and networking resources into a single converged hardware stack, or come as reference architectures for pre- HDS, NetApp and specified sets of devices to be purchased separately. Nexenta launch storage stacks at The key claimed advantage is that the supplier has ensured the products VMworld 2012 work together for specific use cases in its own labs.

Nationwide Insurance HDS launched 11 Unified Computing Platform Pro (hardware) and UCP builds IT ledger for Select (reference architecture) products at the event, which are VMware- chargeback centric, unlike its 2010 Microsoft-centric products.

VMworld Europe 2012 The Pro product comprises HDS server blades and HDS VSP storage Key highlights and capacity with Brocade networking equipment. technology takeaways The Select reference architectures specify Cisco networking kit. They are Winners of Best of targeted at enterprise users with options optimised for virtual server and VMworld Europe 2012 desktop deployments, email, transactional processing, data warehousing and user awards analytics. announced The products aim at use cases ranging from 500 virtual machines to around 8,000.

HDS chief technologist for virtual infrastructure solutions Francois Zimmerman said the converged stack concept would be extended to HDS’s recently launched HUS VM mid-range storage array by spring 2013.

Meanwhile, NetApp’s ExpressPods add SME-level capacity and performance to its existing FlexPod converged stacks. They use NetApp FAS 2000 series storage with Cisco UCS and Nexus hardware.

―We’re moving to a Lego concept, where our partners use a solution builder to select components for the customer using the reference architecture we provide. It industrialises what the ISV did in the past," said NetApp EMEA senior director for system engineering Manfred Buchman.

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Finally, storage software supplier Nexenta announced the VMware Rapid Desktop Appliance, which combines Nexenta VSA for VMware View virtual storage controller software with Cisco UCS and Nexus hardware. The product bundle can start with 50 VDI seats and scale to thousands of users. Contents

VMworld Europe: VMware hires Microsoft man to run VMworld Europe 2012 Key highlights and technology UK takeaways

HDS, NetApp and Software defined datacentres, cloud management and automation, Nexenta launch virtualisation licensing, mobile virtualisation, heterogeneity and the need for IT executives to develop new skills in the cloud era were some of the themes storage stacks at of the VMworld Europe 2012 conference. VMworld 2012 ―Cloud is a disruptive technology,‖ said VMware’s new chief executive Pat Nationwide Insurance Gelsinger, in his opening keynote, setting the tone of the Right Here, Right builds IT ledger for Now conference, heavily focused on cloud computing’s role in datacentres chargeback and its automation.

VMworld Europe 2012 The IT industry is in a fundamental state of change, driven by cloud Key highlights and computing, Gelsinger said. technology takeaways IT has been reactive to business needs a few years ago and it is now at a Winners of Best of proactive state, but it needs to go one more level up, to an ―inventive‖ stage VMworld Europe 2012 where datacentre is managed by automation software, he added. user awards announced Today’s datacentre is ―like a museum of IT‖ comprising legacy hardware, mainframes and layers of the databases, said Gelsinger.

It is important to change how datacentres are built and operated, he added. A move towards a software defined datacentre will take the industry away from the legacy and hardware-centric infrastructure that is still in use.

Software defined datacentres

A software defined datacentre is one where all the elements of the infrastructure – including networking, storage and security – are virtualised and delivered as a service, and the control of this datacentre is entirely automated by software, according to Gelsinger.

It will enable IT departments to support both private and public cloud systems using the same management tools, he added.

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Gelsinger then unveiled VMware’s software defined datacentre strategy. VMware’s revised vCloud Suite, which includes vCloud Automation Centre, will help IT ensure that applications such as SAP, Oracle and Microsoft SharePoint and Exchange run well on VMware systems. Contents ―A software defined datacentre could bring a high degree of agility and VMworld Europe: flexibility to the infrastructure,‖ said Tony Lock, analyst at Freeform VMware hires Dynamics, a research and analysis company. Microsoft man to run UK ―But businesses may not be fully ready yet for such a transformation.‖

HDS, NetApp and VMware also released a set of resources – called VMware Compliance Reference Architecture – including solution guides and design architectures Nexenta launch to simplify compliance for applications in the cloud era. storage stacks at VMworld 2012 VMware Mirage – running windows on iPads Nationwide Insurance Alongside cloud management, desktop management was another highlight at builds IT ledger for VMworld Europe 2012. VMware demonstrated its Mirage tool – which keeps chargeback centralised virtual copies of every end-point synchronised with the datacentre. VMworld Europe 2012 Key highlights and The tool allows the data to be held in a device-agnostic way, helping users technology takeaways access and share data on the devices of their choice. It deploys de- duplication over the network and in storage. Winners of Best of VMworld Europe 2012 Amid the growing use of bring-your-own-device (BYOD) – or SYOM (spend- user awards your-own-money) in VMware’s words – VMware acknowledged the need for announced users to access data from any device. Until now, its mobile virtualisation strategy was focused on Android operating systems (OS) even though Apple iOS is more popular.

Mirage will help users upgrades from Windows XP to Windows 7, while keeping all their data and files intact. Installing Mirage also means that when a user-device is broken or stolen, the data and apps can be retrieved from the central location. It allows users to access their Windows PC on Apple iPad device via a remote access client.

But VMware’s support for Apple iOS didn’t end there.

Horizon Suite

It also unveiled Horizon Suite to help IT executives manage workspace apps on consumers’ mobile devices – including Apple iPhones. The suite includes

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tools such as Horizon Application Manager, Horizon Data (previously called Project Octopus) and Horizon Mobile for iOS as its major components.

Heterogeneity Contents Steve Herrod, chief technology officer (CTO) of VMware said that the vCloud VMworld Europe: Director and vFabric Application Director tools will help IT manage rival VMware hires virtualisation platform Microsoft Hyper-V, thus emphasising the importance Microsoft man to run and benefits of a heterogeneous IT environment. UK He added that VMware has created a blueprint marketplace called the HDS, NetApp and Application Management Marketplace to enable third-party software providers to add their own blueprints. The marketplace – that will be like an Nexenta launch app store for business IT - is currently in beta stage. storage stacks at VMworld 2012 Death of vRAM and even bigger ‘monster VM’ Nationwide Insurance VMworld Europe 2012 even had tidbits for hardcore virtualisation builds IT ledger for professionals too. Herrod reminded users that the supplier has ―killed off" chargeback vRAM licensing with the release of vSphere 5.1.

VMworld Europe 2012 The erstwhile licensing policy set licensing levels at lower RAM limits, forcing Key highlights and users to buy more licences and spend more money. technology takeaways Following an uproar from customers, VMware raised the vRAM limits per Winners of Best of licence but the limited increase did not go down well either. It finally axed the VMworld Europe 2012 much-maligned scheme at VMworld 2012. user awards announced Separately, virtualisation product vSphere 5.1 will feature a more expanded "monster VM". Version 5 of vSphere, introduced last year, had the monster VMs or virtual machines with huge memory capability. Version 5.1 features even larger virtual machines – ―more muscular monster VMs‖ – up to 64 vCPUs per VM and 1TB of vRAM.

Experts also emphasised that IT executives need to become brokers of services for the cloud.

―IT professionals need to move away from being IT builders to IT service brokers in this cloud age,‖ Ramin Sayer, VMware vice-president for cloud and virtualisation management products, told ComputerWeekly, reiterating Gelsinger's message at the event.

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Winners of Best of VMworld Europe 2012 user awards announced

Six European IT projects won the Best of VMworld Europe 2012 user awards Contents at the VMworld Europe 2012 event in Barcelona. VMworld Europe: A panel of expert judges from the fields of cloud and virtualisation selected VMware hires Tiger Wheel & Tyre, The National Trust, DER Deutsches Reisebüro, Catalent Microsoft man to run Pharma Solutions, Bull SAS and Colt Technologies as winners for their UK respective IT projects.

HDS, NetApp and The judges of the third annual Best of VMworld Europe awards assessed the Nexenta launch entries and selected the winners based on overall innovation, systems storage stacks at performance improvement, cost reduction, easing the management burden, VMworld 2012 new use in marketplace and improved efficiencies and business processes.

Nationwide Insurance The judges said the projects brought infrastructure efficiency and cost builds IT ledger for savings to their enterprises and also demonstrated innovative use of chargeback virtualisation technologies and green credentials.

VMworld Europe 2012 The awards, hosted by TechTarget, covered product categories, including Key highlights and virtualisation and server consolidation, desktop virtualisation, disaster recovery and a private cloud computing project, as well as a best-of-show technology takeaways winner. Winners of Best of There were five categories: best virtualisation and server consolidation VMworld Europe 2012 project; best virtualisation for disaster recovery project; best remote- user awards office/home-office deployment project; best private cloud project; and best announced desktop virtualisation project.

For the first time, the judges picked two winners in the virtualisation and server consolidation category: Tiger Wheel & Tyre, a division of TiAuto; and The National Trust.

Presenter and virtualisation expert Mike Laverick said: ―This goes to show that, despite growing use of new technologies such as cloud computing, there is still room for doing simple server virtualisation and finding IT efficiencies."

Best virtualisation and server consolidation project: Tiger Wheel & Tyre

“We have achieved 100% virtualisation and saved €2.6m in capital expenses in the process” - Tiger Wheel & Tyre

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Tiger Wheel & Tyre, a division of TiAuto, was awarded the best virtualisation and server consolidation project award. It also won the best of show award for its innovative use of technology.

Contents Pictured above are David van Vuuren and Melody Fourie, accepting the certificates for Tiger Wheel & Tyre for the best virtualisation and server VMworld Europe: consolidation project award and the best of show award, at the VMworld VMware hires Europe 2012 event in Barcelona. Microsoft man to run UK ―Whilst it initially appears to be a straightforward virtualisation and consolidation project, TWT have been fairly innovative in their use of Veeam for performing some tricky upgrades to business-critical systems. That sort of HDS, NetApp and ingenuity is what I like about IT,‖ said one of the judges. Nexenta launch storage stacks at Tiger Wheel & Tyre’s IT infrastructure includes VMware vSphere 5.0 VMworld 2012 virtualisation platform and Veeam Backup & Replication 6.0 and eight blade servers. Nationwide Insurance builds IT ledger for ―We have achieved 100% virtualisation and saved R2.6m in capital expenses chargeback in the process,‖ the project owners said.

VMworld Europe 2012 Tiger Wheel & Tyre also won the Best of Show award for its innovative use of Key highlights and technology. technology takeaways Best virtualisation and server consolidation project: The National Trust Winners of Best of VMworld Europe 2012 "The National Trust boasts the greenest credentials of all" - Michael Poore, user awards VMworld Europe 2012 judge announced UK’s National Trust also won the award in the best virtualisation and server consolidation category at the VMworld Europe 2012 event in Barcelona.

It was tough call to pick a winner and both the projects showed innovation and effective use of virtualisation, the judges said.

―Of the six, the National Trust seems to boast the greenest credentials of all. Their project has delivered them clear cost savings and enhances their carbon footprint,‖ said Michael Poore, one of the judges.

The judges noted that the National Trust’s IT infrastructure used solar winds monitoring software to provide early warning of any potential performance issues or faulty hardware.

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The National Trust’s aim was to consolidate its existing infrastructure and to migrate it from a physical to a virtual platform to reduce power consumption and increase energy savings.

Contents Best virtualisation for disaster recovery project: Catalent Pharma Solutions VMworld Europe: VMware hires "Catalent utilised virtualisation and disaster recovery technologies to mitigate Microsoft man to run both a unique business risk and to solve a unique problem” - VMworld UK Europe 2012 judge

HDS, NetApp and Pharmaceutical company Catalent Pharma Solutions won the best virtualisation for disaster recovery (DR) project award at the VMworld Europe Nexenta launch 2012 event in Barcelona. storage stacks at VMworld 2012 ―It has got a good story as the DR covered natural disasters,‖ one of the judges said. Nationwide Insurance builds IT ledger for In March 2011, a fire damaged servers at its Corby site, which contained six chargeback mission-critical VMs running applications related to inventory, production and shipping. VMworld Europe 2012 Key highlights and The fire could have caused a complete interruption of services to its technology takeaways business. However the IT team had a full backup and disaster recovery policy in place. Its virtualisation and backup infrastructure comprised VMware Winners of Best of vSphere 4.1 and Veeam Backup & Replication 6.0 products. VMworld Europe 2012 user awards "Catalent utilised virtualisation and disaster recovery technologies to mitigate announced both a unique business risk and to solve a unique problem,‖ one of the judges said.

The IT team demonstrated that the investment in DR strategy was justified to avoid costly outages, the judge added.

Best Desktop virtualisation project: Colt Technology Services

Colt Technology Services had designed and implemented an innovative cloud hosted desktop virtualisation product scalable to 20,000 virtual desktops across two datacentres, in conjunction with Agilisys for use by customers including UK local authorities.

As a multi-tenant desktop-as-a-service (DaaS) implementation, Colt could fully automate the deployment, configuration and provisioning of virtual desktops and the data store, using products such as VMware View and VMware vSphere in combination with Atlantis ILIO Center. Using the

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automation available in Atlantis's ILIO Center, Colt’s IT executives could provision and operationalise multiple racks of servers for thousands of users in under an hour.

Contents Best private cloud project: Bull SAS

VMworld Europe: Bull SAS won the award for best private cloud project at the VMworld Europe VMware hires 2012 event in Barcelona. According to the judges, Bull SAS’s R&D labs Microsoft man to run optimised its hardware with 2TB RAM hosts, delivering 600+ VMs and it is UK still growing.

HDS, NetApp and What distinguished Bull SAS’s cloud project was its pre-integration between hardware and software to leverage all the vCloud suite functionalities as well Nexenta launch as the integration with security products to provide a highly secure private storage stacks at cloud infrastructure. VMworld 2012 Best home office/remote office project: DER Deutsches Reisebüro Nationwide Insurance builds IT ledger for Germany’s DER Deutsches Reisebüro GmbH Co. OHG was declared the chargeback winner in the best home office/remote office project category at the VMworld Europe 2012 event in Barcelona. VMworld Europe 2012 Key highlights and DER Deutsches Reisebüro uses desktop virtualisation across its 560 branch technology takeaways offices across Germany, which is managed by just 3 IT staff.

Winners of Best of The objective of its project was to decentralise IT. Prior to its desktop VMworld Europe 2012 virtualisation project, DER Deutsches Reisebüro had no domain integration, user awards no backup of user data and the recovery time was as long as 24 hours. The announced IT solved all its problems and brought long-term cost savings.

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Free resources for technology professionals Contents TechTarget publishes targeted technology media that address your need for information and resources for researching products, developing strategy and VMworld Europe: VMware hires making cost-effective purchase decisions. Our network of technology-specific Microsoft man to run Web sites gives you access to industry experts, independent content and UK analysis and the Web’s largest library of vendor-provided white papers, webcasts, podcasts, videos, virtual trade shows, research reports and more HDS, NetApp and —drawing on the rich R&D resources of technology providers to address Nexenta launch market trends, challenges and solutions. Our live events and virtual seminars storage stacks at VMworld 2012 give you access to vendor neutral, expert commentary and advice on the issues and challenges you face daily. Our social community IT Knowledge Nationwide Insurance Exchange allows you to share real world information in real time with peers builds IT ledger for and experts. chargeback VMworld Europe 2012 What makes TechTarget unique? Key highlights and TechTarget is squarely focused on the enterprise IT space. Our team of technology takeaways editors and network of industry experts provide the richest, most relevant content to IT professionals and management. We leverage the immediacy of Winners of Best of the Web, the networking and face-to-face opportunities of events and virtual VMworld Europe 2012 events, and the ability to interact with peers—all to create compelling and user awards announced actionable information for enterprise IT professionals across all industries and markets.

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