Internal Auditing Around the World® Vol. XV

Zain Group The Front Lines of Internal Audit Innovation

Venkatesh Jandhyala Now, you might say, ‘That sounds like an operational Chief Internal Auditor activity and not something internal audit should do.’ But we view CapEx [capital expenditures], and whether they are generating the returns that were originally projected, as a strategic risk if projections are not met … and we know that we can deliver immediate value to the organization once we complete our advanced integrated analytics initiative.

Zain Group Established in in 1983, Zain Group offering a broad array of appealing individual was the first mobile telecommunications customer digital services and applications operator in the . Today, on the (many through key partnerships), as well as heels of a successful expansion strategy a range of enterprise (business-to-business initiated in the early 2000s, Zain Group is or “B2B”) services, offering government a leading mobile voice and data services bodies and companies of all sizes business- operator with a commercial footprint in eight enhancing communications services. Most markets across the Middle East and Africa, recently, in Kuwait, the operator launched with 6,000 employees, over US$4.4 billion in Zain Drone-as-a-Service, which helps annual revenues, and 50 million individual utilities remotely oversee and manage their and business customers. Zain Group operates vast infrastructures in an efficient and safe in Kuwait, , , , , manner. Zain Group’s transformation in , South Sudan and (where it recent years has consisted of major initiatives manages the local operation “touch” under a in six focus areas: customer experience, management contract). The Zain brand is one operational effectiveness, value management, of the most recognized and loved brands in B2B, digital frontier and innovation, and the region, having won numerous prestigious talent development. marketing and advertising awards across the “Technology evolves rapidly in the globe, with the brand being valued in the telecommunications industry and having vicinity of US$2.3 billion. the foresight to plan and adapt is critical,” notes Zain Group’s Chief Internal Auditor Venkatesh Jandhyala. The swift pace of technology-driven change combined with To counteract the shrinking margins Zain Group’s strategic transformation that all voice and data services efforts, as well as the company’s large and infrastructure providers confront, highly varied geographic footprint, keeps Zain Group is remaking itself as a Jandhyala’s internal audit team on its digital lifestyle services provider. toes. “Given the ongoing adoption of new technologies throughout the business, some of the processes that our auditors document are no longer relevant just a few months after In 2016, the company embarked on an we complete an audit,” says Jandhyala. ambitious transformation under the current Group CEO and Vice Chairman, Bader Al This dynamic also spurred Zain Group’s Kharafi. To counteract the shrinking margins internal audit function to deploy an that all voice and data services infrastructure impressive, steadily expanding collection providers confront, Zain Group is remaking of advanced technology, including process itself as a digital lifestyle services provider. mining tools, robotic process automation Across its operations, the company is (RPA), continuous monitoring activities (CMA) and advanced integrated analytics.

Internal Auditing Around the World® Vol. XV | 2 Monitoring Fuel Cost Swings During Sudan, and the outsourcers maintained a Civil War contracts with a number of different fuel providers that delivered diesel to numerous The majority of Zain Group’s largely cell sites — both inside and outside war- centralized internal audit group is based in torn regions. That arrangement meant that the company’s headquarters. A internal audit’s sampling of fuel-cost data small internal audit division also operates would be ineffective, if not useless. from the company’s Saudi Arabia office, primarily to address auditing work related to unique Saudi regulatory requirements.

Jandhyala leads a team of 25, which includes Back in 2015, Jandhyala’s team eight full-time employees and 17 co-sourced developed a homegrown continuous internal auditors. He describes the co-source monitoring capability in response to arrangement as crucial to his function’s price spikes in diesel fuel that hammered operation because it gives him access to specific skills and technical expertise (e.g., Zain Group’s South Sudan operations process mining) while also letting him scale during that country’s civil war. up and down in accordance with fluctuating workloads. His team audits processes performed by 6,000 employees across eight Instead, internal auditors went to Zain South countries on two continents. “We are very, Sudan, which did not have an enterprise very lean,” Jandhyala points out. “As a result, resource planning (ERP) system at that time, we’ve needed to be a much earlier adopter of and scanned and loaded fuel procurement new internal auditing technology. We are also and cell site operations management data highly influenced by our company’s overall into a database. The auditors ran SQL digital strategy. That means we continually queries and integrated that information look for innovative ways to maximize the with a geographic information system (GIS). value we provide despite our lean size.” The application they developed enabled local management to get the previous six A prime example: Back in 2015, Jandhyala’s months’ fuel-cost information on nearly team developed a homegrown continuous 200 cell sites, individually or by region, at monitoring capability in response to price the click of a button. Those views helped spikes in diesel fuel that hammered Zain management determine which suppliers Group’s South Sudan operations during were gouging and which ones were raising that country’s civil war. In most parts of costs in response to legitimate supply chain South Sudan, as well as in many other disruptions. Based on this information, regions of countries in which Zain Group internal audit also suggested the use of a new operates, cell phone towers run on diesel outsourcing approach, the selection of a new generators (making diesel fuel the company’s fuel vendor, and the implementation of new second-highest cost contributor to network key performance indicators to monitor and management expense). Cell site operations manage fuel costs moving forward. management was largely outsourced in South

Internal Auditing Around the World® Vol. XV | 3 Utilizing Process Mining and explains. “We’re seeing a lot of value for this, Social Media Monitoring and we’re trying to figure out how we can use the tool to give our auditees a real-time The internal audit function has refined its understanding of what’s occurring in their use of advanced technologies since equipping areas on an ongoing basis.” Jandhyala and the South Sudan operations with that his team are also evaluating how to apply continuous monitoring application four years process mining to accounts payable (AP) — ago. Jandhyala emphasizes that all of his while zeroing in on fuel costs — more broadly function’s innovation-related activities are throughout the company. squarely centered on managing risk. “We look at everything we do from a risk management Internal audit’s recent use of RPA in the perspective,” he says, while describing recent company’s Saudi Arabia operations involved a process mining and RPA initiatives. more targeted effort. Internal auditors wanted to address the lack of integration between the internal audit management software (IAMS), including open issues and follow-up actions Based on the success of its RPA pilot by business partners, and the operation’s in Saudi Arabia, internal audit is now email system. The IAMS is managed by an external services provider, so, due to internal planning how to implement similar bots information security requirements, direct in other regions. integration between those two systems was not an option. As a result, prior to the RPA implementation, internal auditors manually Zain Group’s internal auditors recently uploaded relevant reports and status updates applied process mining, with the help from the IAMS into SharePoint, which is of technology from Celonis, to audit the integrated with the email servers. That procure-to-pay life cycle in the company’s manual work consumed significant amounts Jordan operations. Those operations were of time on an ongoing basis. attractive for process mining thanks to The RPA application automated the transfer the existence of mature processes, a well- of information from the IAMS to SharePoint. structured ERP system and a relatively “Rather than sending out manual emails as smaller number of transactions (compared we used to do,” Jandhyala says, “automated to Zain Group operations in other countries). emails are now sent to the auditee six weeks The initial audit with the process-mining before the due date of a specific action. If tool is currently wrapping up, and Jandhyala we do not receive updates from the auditee reports that the new approach reduced the on the status of a particular issue within time auditees needed to devote to the process one week following the due date, an email definition stage of the audit by 25% to 30%. is automatically sent to the auditee’s “Now we’re able to give auditees real-time supervisor.” Based on the success of its RPA examples of any anomalies that require their pilot in Saudi Arabia, internal audit is now quick review to determine whether what we planning how to implement similar bots in discovered makes sense and, if so, what type other regions. of follow-up the issue requires,” Jandhyala

Internal Auditing Around the World® Vol. XV | 4 Other forms of internal audit innovation at “Now,” Jandhyala adds, “you might say, ‘That Zain Group have served to address strategic sounds like an operational activity and not risks rather than internal auditing efficiency something internal audit should do.’ But we and efficacy. Internal auditors just completed view CapEx, and whether they are generating the function’s first social media sentiment the returns that were originally projected, as a analysis for the company’s Saudi operations. strategic risk if projections are not met … and The review gauged what customers and we know that we can deliver immediate value employees are expressing on social media to the organization once we complete our platforms about their experience with the advanced integrated analytics initiative.” company. “From a risk perspective, social media can affect the value of our brand, so we conducted the sentiment analysis from that perspective,” notes Jandhyala. By 2020, Jandhyala plans to complete a new, advanced integrated analytics Delivering Immediate Value With initiative that his function will begin in Advanced Integrated Analytics the coming months. By 2020, Jandhyala plans to complete a new, advanced integrated analytics initiative that his function will begin in the “While there is pressure on us to manage our coming months. This multilayered analysis resources judiciously and still keep pace with will evaluate the extent to which capital rapid technological changes, we are able to do expenditures (CapEx) in a given region are our jobs effectively and experiment with new generating the returns they were expected methods and technologies in our work thanks to yield. The analysis will pull in a large to our forward-thinking audit committee, collection of varied internal and external and our progressive board and executive data, including budgets, revenue forecasts, management,” Jandhyala says. “Without spending and actual revenues, as well as their combined support, any change would population and demographics information, have been very time-consuming and delayed GIS data, local economic trends, information internal audit’s transformation.” on transportation networks, and more. The idea is to help business partners understand which factors have the greatest influence in ultimately determining the efficacy of their investment planning and decisions.

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