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COVER 8 Layout 1 BY DESIGN cA Zain Magazineh | October 2009aos Issue 08 MAMA MIA HELPING AFRICA’S GREATEST ARTISTS TAKE THE CONTINENT BY STORM RAMADAN ACROSS THE OPCOS • IN NYC FOR MANDELA DAY • ANOTHER GLOBAL FIRST FOR MOBILE BANKING • BLACKBERRY CULTURE One Network Four diverse features With the world’s first borderless network, while roaming you can: • Receive calls for free • Make calls at local rates • Recharge with local recharge cards • Access home network services (Voicemail, Customer Care, Credit Transfer…) Countries providing this service are: Bahrain | Burkina Faso | Chad | Republic of Congo | Democratic Republic of Congo | Gabon Ghana | Iraq | Jordan | Kenya | Madagascar | Malawi | Niger | Nigeria | Saudi Arabia | Sierra Leone | Sudan | Tanzania | Uganda Prepaid“ internet with One Network? A service that will definitely get you dancing for joy!” Staying connected to the web while traveling has never been easier! Thanks to One Network, all you need is your mobile phone to access both voice and data services (such as Internet, e-mail, chat, Corporate VPN, e-GO, etc.) at the local rates of the country you’ve traveled to! So if you want to log on after getting off a flight, you can with One Network. LETTER FROM THE CEO Setting our hearts ablaze with passion hese last three months have been I am delighted that the Group website interesting. I have looked at faces (www.zain.com) was ranked 3rd best site in the Twondering what kind of people we are: GCC and first in Kuwait by the inaugural does it bother us when we doubt ourselves, or ‘Webranking’ survey. The Saudi Arabia website do we simply just throw ourselves into the fight ranked number three in the Kingdom, quite an regardless? The Art of War by Sun Tzu teaches us achievement for a company that has been to rely on our own readiness to embrace conflict, operating commercially for just over a year. to make our position unassailable. I have found that the world knows who we are because we are In the entertainment world, for the second year passionate warriors with a common dream. We running Zain sponsored the 2009 MTV Africa take pride in our accomplishments and meet our Music Awards, or MAMAs, exemplifying the best objectives, while striving for excellence. that African music has to offer. We also sponsored the first ‘Mandela Day’ concert in The only constant is change. Despite the current New York for Nobel Peace Prize Laureate and economic situation and fierce market icon of freedom Nelson Mandela’s 91st birthday competition, Zain continues to grow, a testament to help raise funds for his charitable to our hard work and that of our partners. foundations. The concert featured some of the world’s most famous musicians and was Continuing in our quest to offer customers designed to ‘celebrate the idea that each improved voice, data and multimedia services, individual has the ability to make an imprint and Zain will soon implement the Middle East’s first make the world a better place’. Long Term Evolution (LTE) technology for its customers in Bahrain. The experience and know- Our Ramadan CSR activities gave us a chance to how gained from this latest technology will be, share our values and make lives better. In where applicable, rolled-out across our Jordan, we gave a house to a homeless family, operations. while in Africa we continue to rebuild schools as part of the Build our Nation program. The artist We have made another world first with our and poet, Khalil Gebran wrote, "It is easy to rapidly expanding and innovative mobile give when asked, but it is better to give commerce service, currently available to over 100 unasked, through understanding." million people in East Africa. Customers can now swiftly and securely receive money from any Our mission and purpose is to enhance the lives bank account around the world and easily send of the communities we serve, fulfilling our brand money to banks through their mobile handset. I promise of ‘A wonderful world’. keenly look forward to this service in operation across all Zain operations in the near future. Our minds can give us better technology, but we are at heart a company that operates on the real We also made history launching our cross-border values. We believe that if we want success in life, data services ‘One Office’ on the ‘One Network’ we have to set our hearts ablaze with passion. platform. We are the first mobile operator in the world to successfully introduce cross-border local Enjoy the ride! GRX-based data access, an innovative technical solution which ensures faster access speeds at Dr Saad Al Barrak cost effective local rates. CEO, Zain Group 3 CHAOS OCTOBER 2009 CONTENTS 29 Talking to the world Shining at the Geneva telecom expo 30 Bright ideas in Bahrain eShabab empowers future leaders 31 On the frontline for a day Favorable call rates for Jordan’s armed forces and security services 32 It’s F.U.N at the top Career support program rolled-out in Bahrain 64 34 On the fast track in KSA Signing the $2.5 billion Murabaha financing facility 3 Letter from the CEO 35 Breaking into the big time Brand ranks high in African survey MOMENT IN TIME 8 Adventures in Arabia 36 Dream big, win big T E Lawrence and the Arab revolt Ghana makes it all come true REAL LIVES 38 Among the best 12 Walking for awareness Group and KSA websites rank Lebanon’s north-south trail highly in regional survey 48 MY CITY 39 Making the top 20 16 Birth of a city Awards reflect Zain’s impact on Lagos in all its glory global telecom CORPORATE SPIRIT 40 Going global 20 The counter attack Roaming updates for Madagascar, Kuwait responds to third entrant KSA and Zambia 24 Fast and furiously efficient 42 Another world first Region’s first LTE implementation Zap users can receive money from any bank on the planet 25 On top of the world Tanzania reaches new heights 43 Coming home in style New arrival hall is opened at 26 Zambia under one roof Khartoum International Airport $8 million head office opens in Lusaka 44 Going for platinum Mobile numbers sell for $4 million 28 Scoring financial goals Sponsoring the KSA Football 45 Conference calls 45 league Job creation in KSA 4 CHAOS OCTOBER 2009 Contributors: Megan Bainbridge, Abigail Fielding-Smith, Nicholas Lowry, Matt Nash, Anne Renahan, Norbert Schiller, Gareth Smyth Photography: Norbert Schiller private collection, Focus Mideast, Zain Group, Reuters Editing: Vinehouse Media Color Separation and Printing: www.raidy.com Produced by: 56 Zain Group Communication and Investor Relations 46 Networking partners Department with Vinehouse Offering a forum for innovation Media 78 Life savers RAMADAN SPECIAL Greater coverage on Lake Victoria 48 One month in ‘A wonderful world’ 80 Flying on eco-wings Celebrating the spirit of giving Green scratch cards in Jordan and caring 82 In the line of duty LIVING A pledge to security in Nigeria 56 MAMA Mia! MTV Africa Music Awards rock 83 Unfailing support Nairobi Kuwaiti health fund gets a boost 64 A day to remember 84 Charity begins with a home Mandela Day concert in NYC Al Fiqh family starts a new life 67 Just the ticket 86 The gift of communication Sponsoring basketball in Bahrain Millennium Village Project update Head Office Bldg Bldg 401, Road 2806 68 A kaleidoscope of sound 88 Duty calls Block 428, Al Seef District Gabon festival a springboard to Helping tomorrow’s musicians P.O. Box 5808 success Manama MOBILE LIFE Kingdom of Bahrain 72 To be the top 90 The BlackBerry revolution Tel.: +973 1 3605000 ZAC final sees University of Why everyone has one www.zain.com Ibadan take the top prize [email protected] 94 ULCHs? I’ll have 300 million GIVING BACK The rise of affordable handsets 74 Belief in the next generation Odumase school gets facelift 98 From the archive 5 CHAOS OCTOBER 2009 Lighting ‘A wonderful world’ Bahrain Group head office set to become a landmark on the Manama skyline The lights illuminating the Zain Group’s Bahrain Zainers, is the embodiment of the new sense of headquarters that can be seen for miles around are the optimism coursing through Zain’s corporate veins. The culmination of a process that has seen Zain move to brand has achieved so much in such a short space of Manama and acquire a new, more vibrant, brand time, it is a fair bet that the corporate colors idenity. The 23 storey, state-of-the-art office, which illuminating the Manama skyline cannot but enhance took three years to complete and is ‘home’ to 300 Zain’s standing in the region. MOMENT IN TIME Jordan’s Wadi Rum as it would have looked to Lawrence of Arabia’s Arab army Adventure in Arabia A little more than 90 years ago, a band of Arab warriors and one eccentric Englishman launched one of the greatest exploits of World War I 8 CHAOS OCTOBER 2009 Seven Pillars is named after TE Lawrence’s book and has figured prominently in Jordan and Arab history thanks to the Englishman who was so enchanted by its natural beauty interlocking towers that seem to sway The war did not end Lawrence’s even as they project immense solidity, travels in the region, but rather presents itself. propelled them. Because of his experience in the Levant, he was sent Here are the Seven Pillars, one of the by the commander of Britain’s highlights of Jordan’s Wadi Rum, which Egyptian Expeditionary Force in 1917 after Petra is the country’s most popular to act as a military advisor to Emir tourist destination.
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