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Dr. (Mrs) Sally Uwechue - Mbanefo Director General, Nigerian Tourism Development Corporation 46Th ANNUAL ACCOUNTANTS ‘CONFERENCE

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Dr. (Mrs) Sally Uwechue - Mbanefo Director General, Nigerian Tourism Development Corporation 46Th ANNUAL ACCOUNTANTS ‘CONFERENCE Dr. (Mrs) Sally Uwechue - Mbanefo Director General, Nigerian Tourism Development Corporation 46th ANNUAL ACCOUNTANTS ‘CONFERENCE THEME: Accountability. Now. Nigeria 2 I shall. give a holistic perspective of what tourism is and what it is not as well as the challenges & success stories in Nigeria 2. What is tourism? (UNWTO) defined tourism as the temporary movt of prsn from place of residence and work place for pleasure (family holiday, theme park, beaches, sand sun beach), business, religion (Pilgrimages), Adventure (Museums, culture, heritage black) usually not more than one consecutive year Tourism is the greatest employer of labour in the world-1in every 11- SME-95% It has a Global GDP contribution of $7.3trn, 9.8% in 2016, 10% in 2015 and 9.3% in 2014( middle east crisis 3. CLASSIFICATION OF TOURISM I Inbound – people visiting Nigeria II Domestic – Nigerians travelling within Nigeria III Outbound – Nigerians travelling abroad 4. Despite this elaborate definition. In this part of the world most people do not still understand the nature and scope of tourism, so let me enlighten you on it COMPONENT OF TOURISM Transportation, Accommodation, Attraction, Food Establishment 3 4b. Nature and scope of Tourism Tour Operators Travel Agencies Transporters (Road, Boats, airlines). Hospitality or Accommodation providers(Hotels, motels, inns, resorts) Tourism Boards of State Govts Cruises Memorabilia or Souvenirs 5. TYPES OF TOURISM Cultural Tourism: Argungu, Osun Osogbo, Igwe, Durbar festivals IN Katsina & Kano Beach Tourism: Eleko Beach, Takwabay, -ECOTOURISM Wildlife Tourism: National Parks- ECOTOURISM Religious Tourism: Aokpe Pilgrimage Centre, Benue, Redeemed Annual Congress, Winners Shiloh Conference, Malud Muslims Pilgrimage –kano, Christians Pilgrimage – Lagos Educational/Scientific Tourism: Excursions, Tourism Clubs educational programme etc Man Made Tourism: Museums, Galleries, Monuments, Shrines, Amusement Parks, Botanical/Zoological Gardens. Medical Tourism: Ondo State Medical Tourism Centre, Gani Fawehemi Diagnostic Centre, Reddington Hospital Lagos, Memphys Medical Enugu for east, and ABU Kano for North Entertainment – Music & Nollywood 4 6. What are the functions of NTDC? NTDC is the apex Tourism Agency in Nigeria. It implements all government policies on tourism namely: Market and promote tourism activities and tourist destinations at home and abroad Provide information on Tourism related activities Inspect and set standard for Hospitality Tourism Enterprises (HTEs) – suspended Coordinate State and local government HTEs related activities and ventures – suspended but we collaborate Research into tourism related matters for planning purposes Collect, collate and analyze tourism statistics at nation’s border post and airport entry/exit points 7. TOURISM STATISTICS In 2013: Nigeria recorded 4.03m tourist arrivals, and US$650m expenditure. This figure increased to 4.8m in 2014 In 2013: Osun Osogbo Festival recorded 22,000 tourists with 123 International guest and N58m revenue. In 2013: Abuja Carnival attracted 19,000 tourists, with 113 international guests, and N147m expenditure. In 2013 there were over 1m religious tourists Domestic Tourism Market potential is $4bn We are working to surpass the $10bn mark by the year 2020. 5 TOURISM STATISTICS Countries Tourist Arrivals Contributions to 2014 GDP Mexico 23, 073, 000 14.8% Cuba 2, 800, 000 11.2% Brazil 5, 433, 000 9.6% Gambia 116, 598 17.7% Egypt 9, 500, 000 13.7% Kenya 1, 780, 000 12% South Africa 9, 188, 368 9.6% Nigeria 4, 037, 808 4.0% 6 Career Opportunities In this field, while most people readily recognise the majors areas such as careers with hotels, restaurants, airlines, car rentals tour companies, they are unaware of the fact that it also employ archaeologists, sociologists, planners, researchers and statisticians, geologists, architects, curators and other numerous professions. Graduates in this field are also employed in a wide range of occupation and industries including but not limited to: Environmental Management: work as environmental educators, adventure guides(TOUR) park rangers etc. Tourism Authorities: work at the Federal State and Local tourism outfits to liaise with and build close relationship with the media and stakeholders to promote and encourage tourism, tourism marketing officers. Research and Education: work as tourism researchers and educators organise workshops and seminars on tourism awareness or new initiative on tourism. Government Policy: work as research development and implementation managers and tourism officers. Operational Positions: Bartenders, concierge , cook, sales coordinators. Etc. Travel Consultants: travel agents, ticketing officers etc. Management Positions: Tourism budgeting, analysing and planning, sales and operations manager. 7 INCOME OR REMURATIONS Income/ Salary range depend on the job, educational background /qualification training required and experience level . Some organisations also so offer employees health and dental care package. Workers in the tourism industry can earn between N83,000 –N517,000 monthly from the survey conducted. 8 PRODUCTS WE CAN MARKET a Festivals – we commend Otunba Gani Adams a domestic Tourism Guru b Beaches on the coastline – Whispering Palms, Tropicana Campayne, Akinboboye, Chief Ade OJO c Tourism Sites of mountains, Caves, waterfalls , world heritage sites d Carnivals to engage youth more in its preparation - Calabar e Historical Monuments- Brazilian Buildings in Old Lagos, Museums, Badagry Slave Town f Nollywood & Our Musicians – Concerts Venue for Movies &Tourism Sites, Tinapa Examples of festivals unique to our culture are: Kano & Katsina Durbars Osun Osogbo – Crowd Management Sango festival in oyo state Eyo festival in Lagos Argungu Fishing festival in Kebbi, Taraba Nwoyo Fishing Festival Calabar Carnival New Yam Festivals and Masquerades of the east Drum Festival in Ogun State Eleghe Festival- Warri (Delta State) - Fertility & Marsquarades Sites that are ready 1) Lagos – Eleko Beach, youth & music Entertainment 2) Kano – Museum, Mingibre tourist Pit, Emir’s Palace, 3) Ondo – Idanre Resort Hills, medical tourism 4) Oyo Agodi Gardens 5) Ezeagu tourist centre Enugu 9 6) Ogun – Olumo Rock 7) Osun State- Osun Osogbo Festival – World heritage Site 8) Adamawa State – Sukur Kingdom- World Heritage Site 9) Abia State War Musuem & Ojukwu Bunker 10) Kaduna –Sports tourism- Polo- Fifth Chucker 11) Bauchi – Yankari National Park Tourism sites ready but with need lodge & access Mambila Plateau Taraba – poor lodge Obudu Ranch Resort – Cross River State- green reserve, Access Poor 8. NTDC’S EFFORTS – DOMESTIC TOURISM FOCUS Concentration on domestic tourism to first attract both Nigerians and foreigners living in Nigeria to visit and patronize Nigerian tourists products as charity begins at home, attended over 100 festivals in Nigeria in the past 3yrs Signing of MOUs on partnership with some diplomatic communities to encourage their nationals to visit Nigerian destinations for possible investment Participation in foreign exhibitions to market and publicise Nigerian tourist products and to woo investors to develop Nigerian tourist destinations. Collaboration with some foreign tour operators to partner with Nigerian Tour operators to facilitate tour processes for potential tourists Collaboration with related MDAs like Immigration service and FAAN to fast track visa issuance and movement of tourists, respectively Advocacy and Public Relation visits/campaigns for awareness of tourism. 10 9. OTHER ACHIEVEMENTS Domestic Tourism calendar on website Collaboration with expatriate community African countries collaboration for best practice exchange PPP collaboration for International Exhibitions, Tourism Desks Training – Private sector trained all staff in 2015 at no cost Domestic tourism campaign launched by NTDC in over 25 states Authentication of tourism sites through visits to all zones meeting local community leaders, tourism commissioners. Green city – create waste to wealth GOVERNMENT PAST EFFORTS NOT IMPLEMENTED Tourism Master Plan – old,10yrs ago, the Tourism Master Plan was put together and it grouped the tourism resources and attractions in Nigeria into five tourism clusters; a)Tropical Rainforest Cluster b) Conference Capital Cluster c)Atlantic Gateway Cluster d)Scenic Nature Cluster e)Sahara Gateway Cluster. Each cluster is made up of core attractions (products) and other supporting and ancillary products packaged to give tourists maximum satisfactory experience. There is a need to recalibrate the plan before it can be implemented due to new trends in the industry 2) Presidential Council on Tourism should be reconstituted and a new team put together to create new laws that will propel tourism.. 11 CHALLENGES 1) INACCURATE STATISTICS- Incomplete measurement criteria of tourism contribution to GDP. IF THE GOVT AND PRIVATE SECTOR KNOW HOW MUCH VALUE TOURISM IS CURRENTLY CREATING FUNDING WILL NOT BE A PROBLEM.THE VALUE CHAIN OF TOURISM JOB CREATION CONTRIBUTION IS NOT CAPTURED IN STATISTICS GATHERING HENCE WEAK FUNDING & LACK OF RECOGNITION FOR ITS VALUE ADD Job creation – 11,000 hotels, 30,000 restaurants in Nigeria (no bukas) Creates jobs for skilled & unskilled ( cleaners, entertainers, waiters, food supplies, agricultural sector, transportation sector, manufacturing &oil &gas sectors touching every value chain but all this is not captured WHAT IS THE CRITERIA FOR MEASURING TOURISM CONTRIBUTION TO THE GDP The criteria for measuring
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