August 22, 2011

Peter Gabriel: New Blood Live in London 3D Captures Music Pioneer in Concert from London's Legendary Hammersmith Apollo

NCM Fathom, Omniverse Vision, Eagle Rock Entertainment and Real World Present Two-Night Event Featuring Orchestral of 's In More than 135 Select Theaters Nationwide

CENTENNIAL, Colo.--(BUSINESS WIRE)-- Rock and Roll Hall of Fame artist Peter Gabriel will be showcased in Peter Gabriel: New Blood Live in London 3D, an exclusive in-theater event showing in more than 135 select movie theaters across the U.S. on Tuesday, September 6 and Monday, September 12 at 7:30 p.m. (local time). Offering fans an un-missable opportunity to experience his unique musical vision, this two-night special event, presented by NCM Fathom, Omniverse Vision, Eagle Rock Entertainment and Real World, follows hot on the heels of Gabriel's sold out U.S. tour.

The musical event features re-imagined orchestral arrangements of many of Peter's songs that dispense with the traditional weapons of the rock armoury - no guitar, bass or drums. This treatment is applied with painstaking attention to detail and stunning effect to songs that include "Don't Give Up," "Downside Up," "," "The Rhythm of the Heat," "In Your Eyes," "Solsbury Hill" and the spine tingling, atmospheric "San Jacinto." Working together, acclaimed composer and arranger , Peter and the New Blood Orchestra have given each track a new depth. The 46-piece New Blood Orchestra is conducted by renowned orchestrator Ben Foster.

Tickets for Peter Gabriel: New Blood Live in London 3D are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, visit the NCM Fathom website (theaters and participants are subject to change).

Peter Gabriel: New Blood Live in London 3D was pre-recorded at London's iconic Hammersmith Apollo on March 23, 2011, as he performed breathtaking orchestral reinterpretations of many of his own songs - captured for the very first time in stunning 3-D.

The repertoire mixes cover versions from his "" with tracks from across his solo career in brand new orchestral arrangements. Gabriel is a renowned live performer and his onstage charisma and instantly recognizable voice combine brilliantly with the orchestral sound palette to breathe a new sense of wonder into familiar songs. As you would expect the concert is also a visual feast, with graphics, animation and imagery blending to enhance and illustrate the music.

A distinguished singer, musician, and , Gabriel rose to fame as the lead vocalist and flautist of the group Genesis, before embarking on a successful solo career. Recently, he has focused on producing and promoting world music as well as pioneering digital distribution methods for music. In 2007, he was honored as a BMI Icon at the 57th annual BMI London Awards for his "influence on generations of music makers." Gabriel was also awarded the Polar Music Prize in 2009, and inducted into the Rock and Roll Hall of Fame as a member of Genesis in 2010. For updates and further information, visit www.petergabriel.com.

Peter Gabriel: New Blood Live in London 3D will be broadcast nationwide through NCM's exclusive Digital Broadcast Network.

"Peter Gabriel's unmistakable voice and music speaks for itself — simply put, he is one of the most innovative and influential artists in music today," said Dan Diamond, vice president of NCM Fathom. "His latest project with the New Blood Orchestra will captivate audiences across the country, and we look forward to sharing Gabriel's remarkable show in the top-notch 3-D technology that it deserves."

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation's largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 175 Designated Market Areas® (49 of the top 50) and includes over 18,100 screens (16,800 digital). During 2010, over 690 million patrons attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events broadcast network is comprised of nearly 700 locations in 165 Designated Market Areas® (all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 42 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.7% interest in and is the managing member of National CineMedia LLC. For more information, visit www.nationalcinemedia.com or www.ncm.com.

About Omniverse Vision

Omniverse Vision is based in London and is a producer and distributor of premium alternative content. Omniverse Vision is dedicated to bringing special events to screens around the world that are equipped with state of the art technology including digital platforms and 3D. Omniverse Vision enables the turnkey broadcast of shows as diverse as music concerts, sports and other special events. http://www.omniversevision.com

About Eagle Rock Entertainment

Eagle Rock Entertainment is an international media production and distribution company operating across audiovisual entertainment programming. Eagle Rock Entertainment works directly alongside talent to produce the highest quality programming output covering film, general entertainment and musical performance. Eagle Rock Entertainment has offices based in London, New York, Germany, France & Toronto.

NCM Fathom Samuel Threadgill, 303-957-1749 [email protected] or Scoop Marketing for NCM Fathom Erik Stein, 818-761-6100 [email protected] or Kayos Productions for Eagle Rock Entertainment Carol Kaye, 212-366-9970 [email protected] or For Omniverse Vision Linda Valentine, +44 (20) 8743-6137 [email protected]

Source: NCM Fathom

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