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20210521 Nahha Ka Huia Conference 5/21/21 ~Japan Market Initiatives~ May 21, 2021 Mitsue Varley| Japan, Country Director 1 Hawaiʻi Inbound (Dec, 2019） Europe 1.35% Latin America 0.25% Asia 3.46% Other Oceania 3.55% 3.65% Total Visitor # Canada 5.27% 10.24 Million Korea︓ 2.24% Japan US West China︓ 44.86% Total Visitors 0.90% 15.39% (Japan) Taiwan︓ 0.24% US East 1.56 Million 22.22% *Source: Hawaiʻi Tourism Authority 1 5/21/21 Hawaiʻi Inbound by MMA in 2019 Japan:1.57 mil Korea: 225,000 Total︓10.24 mil Canada:540,103 Oceania: 363,551 U.S: 6.86 mil Source: Hawaiʻi Tourism Authority Hawaiʻi Visitor History 12,000,0 00 Total Visitors (All) 10,243,165 10,000,0 00 8,000,00 0 6,723,531 6,000,00 0 Total Visitors (Japan) 4,000,00 0 2,216,890 1,492,786 1,168,080 1,576,205 2,000,00 0 - 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Total Visitors Japan 2 5/21/21 120.0% Japanese visitors profile 100.0% 34.8% 33.1% 31.7% 80.0% 41.5% 41.1% 41.9% 40.3% 41.5% 39.3% 38.2% 60.0% 40.0% 65.2% 66.9% 68.3% 58.5% 58.9% 58.2% 59.7% 58.5% 60.7% 61.8% 20.0% 0.0% 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Repeater First-timer *Source: Hawaiʻi Tourism Authority Hawaiʻi Media Hula Magazines Hawaiʻi Media & Lifestyle Radio TV Show 3 5/21/21 Sister City Relationships City & County of State of Hawaiʻi Hawaiʻi County Kauaʻi County Maui County Honolulu 5 7 6 4 3 Fukuoka (1981) Hiroshima (1959) Oshima (1962) Suo-Oshima(1963) Hachijo (1964) Okinawa (1985) Naha (1961) Nago (1986) Moriyama (1975) Miyakojima (1965) Hiroshima (1997) Shirahama (2003) Yurihama(1996) Ishigaki (1999) Fukuyama (2008) Ehime (2003) Saiki (2004) Shibukawa(1997) Iwaki (2011) Hokkaido（2017） Uwajima (2004) Sumoto (2000) 2 3 Nagaoka (2012) Kume Isl.(2011) Chigasaki (2014) HTJ Culture Initiatives 4 5/21/21 Aloha Program What is Aloha Program? • Online learning portal website launched December 2012 • Envisioned to be used as a resource for cultivating the information and knowledge about Hawaiʻi • Based on HTAʼs Tourism Strategic Plan (TSP) and utilizes Hawaiʻi Tourism resources including Maʻemaʻe Program, Kukulu Ola/Aloha Aina program, and others •Educate Japanese visitors through Aloha Program 1 •Increase # of Hawaiʻi Specialists in Japan to develop deeper understanding and interest about Hawaiʻi 2 •Increase awareness of the importance of sustainability of both the culture and the environment 3 •By learning history and culture of Hawaiʻi, Hawaiʻi Specialists will realize the importance of their own identity as 4 Japanese, which then creates the true consciousness for cultural exchange •Higher understanding of a destination sustains the quality of visitors 5 5 5/21/21 Aloha Program Member Data Ge nera l Co nsume rs Travel Agent Shop, Restaurants, Event, Media Youth 0 10000 20000 30000 40000 50000 60000 70000 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Hawaiʻi Specialists Ge nera l c onsume rs Travel Agents Shop, Restaurants, Event, Media Youth 2012 2013 2014 2015 2016 2017 v Since 2012 December 2018 2019 2020 v AP members: 62,009 2021 0 5000 10000 15000 20000 25000 30000 v Hawaiʻi Specialists: 26,703 11 Aloha Program - Advisors & Curators And More Advisors Japanese Curators 6 5/21/21 Aloha Program - Contents History Total Contents 565 6 categories Hawaiian Culture 13 Aloha Program – Activities in Japan 14 7 5/21/21 Aloha Program – Activities on Islands Aloha Program ~Support NPO~ 16 8 5/21/21 Education Collaterals ~Historic Guide~ Aloha Program Newsletter 9 5/21/21 During COVID19 HTJ COVID-19 website allhawaii.jp/covid19 20 10 5/21/21 Digital Marketing Initiatives 22 11 5/21/21 Aloha Program – Online Activities 52 webinars, 8,324 Hawaiʻi specialists attended Support Hawaiʻi 12 5/21/21 Support Hawaiʻi HTJ Initiatives ~Mālama Hawaiʻi~ Coming Soon 13 5/21/21 Mālama Hawaiʻi Microsites Launched April 22,2021 (Earth Day) http://www.allhawaii.jp/malamahawaii 27 Collaboration with local communities 20 NPOs information page posted (as of 5/19) https://www.allhawaii.jp/malamahawaii/community/ 28 14 5/21/21 HTJ initiatives ~Mālama Hawaiʻi~ 29 29 HTJ initiatives ~Mālama Hawaiʻi~ HOKULEA Website Map 15 5/21/21 Surfing Promotions Mai Kinoi Mai Exhibit Blue Magazine Poster Hawaiʻi Surf Book Share the Aloha Video 31 Microsites – Surfing in Hawaiʻi Launched April 22,2021 (Earth Day) https://www.allhawaii.jp/surfing 32 16 5/21/21 Educational resources in Japanese Share the Aloha Video : 20 video series Responsible Tourism 33 After COVID19 17 5/21/21 ʻŌlelo Hawaiʻi E ola ka ʻōlelo Hawaiʻi ~The Hawaiian language shall live~ Pepeluali 2022 10th Anniversary of ʻŌLELO HAWAIʻI month in 2022 ʻŌLELO HAWAIʻI class & workshop in Japan Hōkūleʻa Education Program Moananuiākea Movie Blitz in 2022 • Educational seminar and movie blitz onboard the Hōkūleʻa in cities including Sapporo, Tokyo, Yokohama, Nagoya, Osaka and Hiroshima Other Cities: Hiroshima, Yokohama, Kumamoto, Okinawa, Sendai, Ehime, Komatsu 36 18 5/21/21 Online Experience Enhancement Islander Minds and Values ＝ 19 5/21/21 Sister City Relationships City & County of State of Hawaiʻi Hawaiʻi County Kauaʻi County Maui County Honolulu 5 7 6 4 3 Fukuoka (1981) Hiroshima (1959) Oshima (1962) Suo-Oshima(1963) Hachijo (1964) Okinawa (1985) Naha (1961) Nago (1986) Moriyama (1975) Miyakojima (1965) Hiroshima (1997) Shirahama (2003) Yurihama(1996) Ishigaki (1999) Fukuyama (2008) Ehime (2003) Saiki (2004) Shibukawa(1997) Iwaki (2011) Hokkaido（2017） Uwajima (2004) Sumoto (2000) 2 3 Nagaoka (2012) Kume Isl.(2011) Chigasaki (2014) Japanese Language Support 20 5/21/21 Aloha+ Challange Clean Energy Natural Resource Local Food Management Green Workforce Smart Sustainable & Education Communities Waste Reduction International Coastal Clean Up US Environmental NGO Ocean Conservancyʼs Initiatives In 2019, students from Kyoto along with lifeguard from Japan participated in beach clean up efforts on the Island of Hawaiʻi. Upon return to Kyoto, students orgainzed a river clean up then created an exhibit using honu objects and the collected garbage for the JATA Tourism Expo. Kamilo Point（Island of Hawaiʻi） 42 21 5/21/21 POOLO Hawaiʻi camp Culture Workshops/On Island Tours Online Learning Workforce Workshop Development Participation On Island Certification Experience Program 22 5/21/21 Partnership HTJ would like to ask your kokua to… • Share information & resources including program, activities and updates • Continue educating/advising us (HTJ) • Support our educational programs (i.e. FAM tour, Education tour) to increase PONO Travelers Industry collaboration Travel Partners (Travel agencies, Government Government Airlines hotels, transportation, attraction/ activities) HAWAI‘I Travel Non-profit Agencies/ organizations HAWAI‘I TOURISM JAPAN wholesalers JAPAN JHTA Local (50+ Japan-based businesses companies and Resident Media & 100+ members) community influencers 46 23 5/21/21 24 5/21/21 Contact Information Hawaiʻi Tourism Japan (Honolulu office) Mitsue Varley Japan, Country Director [email protected] Kimiko Quan Sales & Marketing Manager [email protected] Mahalo nui loa 50 25.
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