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Table of Contents

Shikoku Kochi Prefecture 1 Brief Introduction of 26-27 Brief Intoroduction of Kochi 28-56 Products and Companies in Kochi 28 Bellepoch Co., Ltd. Prefecture 29 B.G.M. Kochi Co., Ltd. 2-3 Brief Intoroduction of Tokushima 30 Café du glace 4-13 Food Products and Companies in Tokushima 31 Fukutatsu Ltd. 4 Kurio Shoten Co., Ltd. 32 Graziemille Co., Ltd. 5 Hikari Co., Ltd. 33 Happy-Farm Co., Ltd 6 Honke Matsuura Brewery Co., Ltd. 34 Hayashi Katsuobushiten Co., Ltd. 7 Naruto Kintoki Distillery 35 Ikeichi Saikaen Co., Ltd. 8 Nissin Shurui Co., Ltd. 36 Izuri Konbu Kaisan Co., Ltd. 9 Shoei Co., Ltd. 37 Katsuma Co., Ltd. 10 Torishin Inc. 38 Kameizumi Brewing Co., Ltd. 11 Yachiyo Ltd. 39 Kensho Co., Ltd. 12 Yaosugi Co., Ltd. 40 Kitagawa Village Kingdom Co., Ltd. 13 Yoshidaya Ltd. 41 Kochi Ice Co., Ltd. 42 Kochi Brewery Inc. 43 Marine Gold Co., Ltd. 14-15 Brief Introduction of Kagawa 44 Moriki Suikoen Co., Ltd. 16-18 Food Products and Companies in Kagawa 45 Agricultural Production Corporation Noyuen 16 Kimura Kaisan Co., Ltd. 46 Nomura Irimame Kakoten Co., Ltd. 17 Somenya 47 Okabayashi Noen Co., Ltd. 18 Yamaroku Shouyu Co., Ltd. 48 Hori Okazaki Noen Co., Ltd. 19 Festivals in Shikoku 49 Sakura-do Japan 50 Shimantoseisan Limited Company 51 Sukumo Shuzo Co., Ltd. 20-21 Biref Intoroduction of Ehime 52 Tanakashoku Co., Ltd. 22-24 Food Products and Companies in Ehime 53 Tokuyayoshi Shoji Co., Ltd. 22 Morimatsu Suisan Reito Co., Ltd. 54 Tosameisankai Co., Ltd. 23 Ohgiya Shokuhin Co., Ltd. 55 Tosa Reihoku Agriculture Cooperatives 24 Seinan Kaihatsu Co., Ltd. 56 Yokoyama Seifusho Co., Ltd. 25 Food Products from Shikoku to the World 57 List of Photos

Message This catalog of food products and companies located in four prefectures in Shikoku Island is published to introduce companies interested in exporting their products and to provide an overall picture of each prefecture as a background of their food products. Shikoku is a beautiful island with a mild climate and a rich natural environment. Each region boasts unique, high-quality food products that grew out of local histories, culture and natural environments. The island truly is one of the most ideal places to find genuine Japanese food products. Companies listed in this catalog are those who participated in the Food Business Meetings held in Kochi and Tokushima City, which were organized by JETRO in March 2011. We sincerely hope that this catalog will be of use to those searching for the best and most-genuine Japanese food products from Shikoku. JETRO Tokushima, Kagawa, Ehime and Kochi Brief Introduction of Shikoku Shikoku Island An Introduction to Major Products of Shikoku

Overview Shikoku is one of Japan’s four principal , which is located south of and east of Kyushu, and is divided into four prefectures: Tokushima, Kagawa, Ehime and Kochi. These correspond to the four former provinces of Awa, Sanuki, Iyo and Tosa, giving the island its name, which means “Four Provinces”.

The north coast of Shikoku faces the , where many beautiful islands floating in a calm sea display impressive scenery. The south coast of Shikoku faces the Pacific Ocean, where the Kuroshio, or “Black Current,” flowing offshore makes for a rich fishing ground. The inland area is also covered by lush forests and high mountain ranges, including peaks such as Mt. and Mt. Tsurugi, which reach nearly 2,000 meters. Running through these mountains are several beautiful rivers, such as River and , offering sometimes wild, and sometimes gentle views. Besides the region’s impressive natural beauty, Shikoku also boasts rich cultural heritage, including Castle, the Dogo and Kagawa’s plentiful artworks, as well as a number of popular festivals, such as Kochi’s Yosakoi Dance and Tokushima’s Awaodori Dance.

Each area of Shikoku has its own special cuisine, many of which are famous throughout Japan. These include Sanuki (wheat ) in Kagawa, (citrus fruit) and Naruto Kintoki (sweet potato) in Tokushima, yellow tail and sea bream (fish) in Ehime, yuzu (citrus fruits) in Kochi.

Kyoto

Osaka Shikoku Tokushima Kagawa Ehime Kochi

By Air : Regular flights connect Shikoku to Tokyo, , Sapporo and other major centers throughout Japan. By Land : Shikoku is connected to Honshu (the main island of Japan) by expressways going to Hyogo, , and Prefectures. Transport By Sea : Many ferries are operated around the Seto Inland Sea, for example, between Kagawa and Okayama, or Ehime and Hiroshima Prefectures.

Japanese Food from Shikoku 1 Brief Introduction of Tokushima

Tokushima Prefecture The Ideal Place to find the best and most-genuine Japanese foods

Overview is located on the eastern part of Shikoku Island, facing the Seto Inland Sea, the and the Pacific Ocean. Around 80% of the land is mountainous with bountiful forests and beautiful rivers. This rich nature in Tokushima yields various kinds of agricultural and marine products in abundance, and many of them are consumed in the Kansai Area, which includes Osaka, and . Besides foods, Tokushima is well-known for the Awaodori Dance, which takes place around mid-August. Every summer season, over one million tourists from all over Japan - as well as overseas - come to enjoy the passionate and graceful Awaodori Dance.

2 Japanese Food from Shikoku Example of Main Food Products Handa Somen Noodle Somen are one of the most popular noodles among besides udon, and noodles. Handa Somen is quite unique because it is thicker than normal somen noodles, and is well- known for its “springiness”, which is an important point for . You can use this noodle for a variety of dishes, not only for but also for Western or Asian cuisines such as a dish. (Picture: Handa Somen noodles in a salad style, which goes perfectly with hot summer days.)

Naruto Kintoki (Sweet Potato) Naruto Kintoki is the most famous sweet potato in Japan, of which the price is highest among sweet potatoes. It is grown in sandy soil near the coastal area around Naruto City, which makes the potatoes as sweet as they can be. You can find many delicious processed foods, like sweets and cakes, made from Naruto Kintoki.

Other main products in Tokushima (Rank by production volume among Japanese prefectures*) Awaodori Chiken (1)**, Japanese Conger (2), (3), Fresh Mushroom (1), Lotus Root (2), Cauliflower (1), Spring and Summer Carrots (1), Sudachi Citrus (1), Yuzu, Japanese Sake and Liqueur, Somen Noodle, Tokushima Ramen, etc. **Rank among “jidori” or local chickens. (*Source: Website of Tokushima Prefectural Government. http://www.pref.tokushima.jp/ docs/2010042100178/files/2010nourin.pdf)

▶ Population : 784,493 Average temperature and precipitation (Estimate, as of Sep. 1, 2010) (Tokushima City, 1971-2000) Climate Basic ▶ Population engaged in agriculture : 38,315 Information (Agriculture and Forestry Census, 2010) ▶ Population engaged in fishery : 2,999 (Fishery Census, 2008) ▶ Area : 4,147km2 ▶ Capital : Tokushima City

Precipitation Temperature (high) Temperature (low)

Regular flights connect Tokushima Awaodori Airport to Tokyo Haneda (70 minutes) and Fukuoka (90 minutes). *Flight times are averages. Regular container vessel services connect Tokushima to Busan three times a week. Cargo can be shipped to the world Transport through Busan and other major ports including Kobe Port, which is located 110 km away from Tokushima and easily accessible via express highway.

Japanese Food from Shikoku 3 Kurio Shoten Co., Ltd.

Company We at Kurio Shoten mainly produce and sell Japanese- Outline style confectionaries which are made of sweet potatoes called Naruto Kintoki. They are grown around Naruto. Our main product Naruto Uzuimo was developed by our former president. He began sweet potatoes - called Muya Imo at that time - with honey and sugar. Then he started to produce and sell his products to local customers. Now we have agreements to sell our products to famous Japanese department stores. As the name Naruto Uzuimo has been spread by word of mouth, we now receive many orders from all over Japan.

Product 1. Japanese Sweet Potato () Outline This Japanese-style sweet potato cake features selected ingredients such as the top-of-the-line sweet potato Naruto Kintoki, Awa Wasanbon sugar with sophisticated sweetness and an authentic Shochu made from baked sweet potatoes.

2. Naruto Uzuimo

Monde Selection Gold Award for the fourth consecutive year. Our confectioners painstakingly cut sweet potatoes one by one with a knife, steam them thoroughly and confit in a special syrup called “Mitsudoko” that we have been using for over 80 years. This product with a rich aroma and flavor of both Naruto Kintoki sweet potatoes and our special syrup is strongly recommended.

Contact Info

● Address : 47-10 Aza Umade, Sadamitsu, Tsurugi-cho, Mima-gun, Tokushima, 779-4101 Japan ● TEL : +81-88-362-2715 ● FAX : +81-88-362-5051 ● E-mail : [email protected] (Mr. Kurio) ● Website : http://www.kurio.jp/

4 Japanese Food from Shikoku Hikari Foods Co., Ltd.

Company Our company mainly produces and sells seasonings Outline (sauce, ketchup, with citrus, seasoning soy sauce, dressings) and juice (/fruit juice, carbonated drinks, citrus juice) which were accredited by JAS organic standards. We have also macrobiotic products for vegetarians, and have seasonings and juice which use Japanese native ingredients, such as soy sauce, , ume (Japanese plum), Japanese green basil and yuzu.

Product 1. Organic Oil Free Dressing (Shiso ) 200ml Outline This is an oil-free dressing which was accredited by JAS organic standards. You can enjoy the true flavor of green shiso (Japanese basil), because we don't use any extracts, but use any Japanese organic green shiso. It uses organic soy sauce which is authentically-brewed from Japanese round and wheat flour and matured over 1 year. Additives are not used. Use this not only on salad but also on and meat.

2. Organic Oil Free Dressing (Soy sauce /Ume flavor ) 200ml

This is a flavorful oil-free dressing which was accredited by JAS organic standards. It uses organic soy sauce which was authentically-brewed from Japanese round soybeans and wheat and matured over 1 year. Japanese organic ume (Japanese plum) is also added. We do not use sugar, but instead use malt starch syrup. Since this dressing is thickened using organic konnyaku powder, it can be used in many dishes. Additives are not used. Use this not only on salad but also on tofu.

Contact Info

● Address : 127-3, Takase, Kamiita-cho, Itano-gun, Tokushima, 771-1347 Japan ● TEL : +81-88-637-6123 ● FAX : +81-88-637-6166 ● E-mail : [email protected] ● Website : http://www.hikarishokuhin.co.jp/

Japanese Food from Shikoku 5 Honke Matsuura Brewery Co., Ltd.

Company Our company was established in 1804. Since then, we have Outline brewed sake in Naruto, Tokushima for over 200 years. "Narutotai" was named after the tai (red bream) which are caught in the Naruto Strait. We would like "Narutotai" to be graceful and beautiful like the red bream. The red bream is an essential fish in congratulatory parties. This "Narutotai" can be used as a gift for celebrations.

Product 1. Narutotai Ginjyo Shiboritate Nama-Gensyu Outline This sake has a fresh and sweet flavor. It is so freshly fermented that it still has some carbonates. It has also strong acidulous taste. The sake is brewed quickly and placed in an aluminum can. You can enjoy fresh taste at any time.

2. Narutotai Daiginjyo

This sake is sweet and fresh like an apple and fresh with a mild light taste. The "Yamadanishiki" is the most suitable for brewing sake and is polished down to 48% by our company. It is made by a long and low temperature ferment. Enjoy this authentically brewed sake's wonderful flavor and rich taste.

Contact Info

● Address : 19, Aza-Yanaginomoto, Ikenotani, Oasacho, Naruto-shi, Tokushima, 779-0303 Japan ● TEL : +81-88-689-1110 ● FAX : +81-88-689-1109 ● E-mail : [email protected] (Ms. Matsuura) ● Website : http://www.shumurie.co.jp/

6 Japanese Food from Shikoku Naruto Kintoki Distillery

Company Naruto Kintoki Distillery was established in 1901and is Outline a small company consisting of 5 employees. Japan has a traditional distilled alcohol which is the same as vodka in Russia and grappa in Europe. It is transparent and has a delicate sweet potato flavor. The alcohol content is comparatively low, and is better than Japanese sake for delicate Japanese dishes.

Product 1. Baked Naruto Kintoki Sweet Potato Shochu Outline Naruto Kintoki Sweet Potato is baked in a big oven. You can feel slight roasting flavor. This product uses malt, ground and the sweet potato "Naruto Kintoki" from Tokushima which is located in the eastern part of the Shikoku Island (1 hour flight from Tokyo). This Japanese distilled alcohol has been drunk since old times and our experienced craftworkers produce this with passion.

2. Naruto Kintoki Sweet Potato Shochu

Naruto Kintoki Sweet Potato is steamed in a big pot. Steaming Sweet Postato is traditional method. This product uses rice malt, ground water and the sweet potato "Naruto Kintoki" from Tokushima which is located in the eastern part of the Shikoku Island (1 hour flight from Tokyo). This Japanese distilled alcohol has been drunk since old times and our experienced craftworkers produce this with passion.

Contact Info

● Address : 7-1, Kuwajima, Takahara, Ishii-cho, Myozai-gun, Tokushima, 779-3207 Japan ● TEL : +81-88-675-3933 ● FAX : +81-88-675-3911 ● E-mail : [email protected] ● Website : http://www.nkj.cc/

Japanese Food from Shikoku 7 Nissin Shurui Co., Ltd.

Company We are a brewery company that uses traditional techniques Outline from the end of . Our motto is “Renewing day by day”. We are the only comprehensive alcoholic beverages maker in Shikoku. Our products include sake, shochu, liquor, fruit wine and sweet cooking wine. We are especially devoted to developing new products using with local specialties.

Product 1. Sudachi-chu Outline Sudachi fruit is a citrus fruit that originated from Tokushima Prefecture. They are dark green and they have a refreshing flavor and tartness. The sudachi harvested from late August to late September are squeezed entirely and their juice is quick-frozen to keep their fresh flavor. Sudachi-chu uses this fresh sudachi and has a refreshing taste that is well blended with sudachi's sharpness and biting taste. The alcohol percentage is 20%.

2. Authentic Sweet Potato Shochu Naruto Kintoki Satomusume

This shochu uses the best Naruto Kintoki Satomusume. It is carefully distilled under normal pressure and keeps the sweet potato flavor and sweetness. The alcohol percentage is 25%.

Contact Info

● Address : 283, Kamirokujou, Kamiita-cho, Itano-gun, Tokushima, 771-1345 Japan ● TEL : +81-88-694-8166 ● FAX : +81-88-694-8355 ● E-mail : [email protected] (Mr. Maeda) ● Website : http:// www.nissin-shurui.co.jp/

8 Japanese Food from Shikoku Shoei Co., Ltd.

Company Our company was established in 1986 and has been making Outline cakes from seasonal ingredients ever since then. We plan and produce almost all of our products in our factory. Our advantage is in our development of products and quality control using advanced technology. We have 19 shops mainly in the Tokushima Prefecture, and in Kagawa and Hyogo Prefectures. We take pride in having become one of the most loved cake shops in the area.

Product 1. Rusk Parisien Outline These rusks use a high quality wheat flour "Sanuki no Yume 2000" which is also used for noodles. We knead vanilla flavor into the to increase flavor. We use from Food Industry Co., Ltd, in order to add flavor and smoothness. So, you can enjoy at home or give as gifts.

Contact Info

● Address : 5-6-20, Minamiokinosu, Tokushima-shi, Tokushima, 770-0874 Japan ● TEL : +81-88-664-1882 ● FAX : +81-88-664-1901 ● E-mail : [email protected] (Mr. ) ● Website : http:// ilrosa.co.jp/

Japanese Food from Shikoku 9 Torishin Inc.

Company Our company produces and sells processed chicken products Outline (, fried chicken etc.), which use young Japanese chicken. Also, we sell a JAS registered, local chicken called "Awaodori", which is made in Tokushima. We would like to share our safe, reliable and delicious Japanese made chicken all over the world.

Product 1. Awaodori Boneless Breast Outline This is the breast meat from "Awaodori" which was the first chicken to obtain JAS standards as regulated by the Ministry of Agriculture, Forestry and Fisheries of Japan. It is the kind of chicken bred specified to be used as food. It is the first-generation bred checken: female chickens are bred with Shamo and male chickens are bred with white Plymouth Rock. It has a rich taste.

2. Yakitori Momo Kushi (Tare)

This is a popular Japanese food called “yakitori”. Safe and reliable Japanese meat from the thigh is put on a bamboo , seasoned with " sauce", and broiled.

Contact Info

● Address : 5-3, Yokosucho, Komatsushima-shi, Tokushima, 773-0006 Japan ● TEL : +81-885-35-0375 ● FAX : +81-885-35-0373 ● E-mail : [email protected] ● Website : http:// kk-torishin.co.jp/company/

10 Japanese Food from Shikoku Yachiyo Ltd.

Company Our company produces new, manually rolled out noodles, Outline which use 100% domestic wheat flour. We use selected wheat flour, water, salt and cooking oil that are carefully chosen by skillful staff.

Product 1. Handatenobemen Yachiyo Outline In the method of blend, of original our company of the domestic wheat 100%, it was selected carefully, and skilled workmen are manufacturing it wheat, water, and the salt the noodle of a new texture with love by the use of the cooking oil. Because it is strong [koshi], and a noodle of the [mocchiritoshita] texture, it can enjoy the arrangement of the dish in variegation.

2. Mentsuyu (Noodle )

It is a versatile of a natural style rich flavor that mixes putting out a natural material enough with this brewing high grade regular soy sauce using a round of organic farming.

Contact Info

● Address : 137-1, Aza-Jyoren, Handa, Tsurugi-cho, Mima-gun, Tokushima, 779-3207 ● TEL : +81-883-65-0023 ● FAX : +81-883-65-0039 ● E-mail : [email protected] ● Website : http:// www.tenobemen.jp/

Japanese Food from Shikoku 11 Yaosugi Co., Ltd.

Company Our company sells pure water primarily to families. We Outline also produce agricultural processed products in cooperation with our customer's requests.

Product 1. Pure water Outline This pure spring water has been selected as “the 100 best in Japan" brand and is passed through a reverse osmosis membrane twice. It is UV sterilized twice and it can be stored for a long time.

2. Seasoning (Salty Sauce)

This seasoning is flavored with bonito and the salt content is reduced to 4.5% from 12%. It complements hearty dishes including cold tofu, bonito tataki, and tataki.

Contact Info

● Address : 7-80-18, Minamishowacho, Tokushima-shi, Tokushima, 770-0944 Japan ● TEL : +81-90-1171-7030 ● FAX : +81-88-678-3368 ● E-mail : [email protected] (Mr. Sugita)

12 Japanese Food from Shikoku Yoshidaya Ltd.

Company From the skies of Kansai airport in Japan, to the rest Outline of Asia!! Our handmade noodles are supplied to airlines around the Asian region for their in-flight gourmet cuisine. Flight services from Kanto Airport serve our Traditional Yoshida handmade noodles. Yoshida handmade noodles are thicker than the average noodles produced by noodle manufacturers from other regions (approximately 1.7m/ m).Using our special two-day drying technique, our handmade noodles are flavorful, springy and one of a kind.

Product 1. Yoshida Handmade Noodle (Daichi no Megumi) Outline Yoshida noodles are made from 100% Kyushu wheat grown around Springs. This wheat is the result of hybrid wheat experimentation endorsed by MAFF (Ministry of Agriculture, Forestry and Fisheries) in Kyushu Agricultural Research Center, Japan and is backed by extensive research and experimentation. Chikugo River Springs wheat is low in protein and is prized for its soft yet glutinous quality. It is considered to be the “King of Wheat”.

2. Yoshida Handmade Noodle

Yoshida handmade noodles are thicker than the average noodles produced by manufacturers from other regions (approximately 1.7m/m). Our noodles are famous worldwide for their unique texture and springy bite. Using our special two-day drying technique, our handmade noodles are flavorful, springy and one of a kind.

Contact Info

● Address : 13, Aza-Tai, Handa, Tsurugi-cho, Mima-gun, Tokushima, 770-4402 Japan ● TEL : +81-883-64-3428 ● FAX : +81-883-64-3799 ● E-mail : [email protected] (Mr. Yoshida) ● Website : http:// www.handa-somen.co.jp/

Japanese Food from Shikoku 13 Brief Introduction of Kagawa

Kagawa Prefecture The Shining Land with Authentic and Traditional Foodstuffs

Overview Kagawa Prefecture is located in the northeastern part of Shikoku Island. Thanks to the the Seto Inland Sea and the Shikoku Mountain Range, the area is blessed with abundant natural resources and a mild climate. Kagawa Prefecture has a long history, and mentions of the prefecture by its original name (Sanuki) can be found in books that date back 1200 years. Kagawa Prefecture produces many foods that have given rise to its culture.

14 Japanese Food from Shikoku Example of Main Food Products Sanuki Udon Percentage-wise, Kagawa has more fields than any other prefecture in Japan, and the long days, warm climate and well-drained, rich soil all combine to create the best conditions for growing wheat. This superior wheat is used to produce Sanuki Udon, one of the area’s signature dishes. These Sanuki Udon noodles are fragrant, chewy and a delight to eat. Sanuki Udon is some of the most delicious udon in the nation, and people visit from all over Japan just for a taste. There are over 900 udon restaurants packed into this small region.

Soy Sauce Soy sauce is an important part of Japanese dishes such as , and teriyaki. It goes well with another food and soy sauce is rumored to be a secret ingredient used by many chefs in French and Italian food. The long, warm days create salt-pans, and the resulting natural salt and high-quality wheat are combined to produce soy sauce using traditional methods to this day.

Other main products in Kagawa (Rank by production volume among Japanese prefectures*) Udon (1), Olive (1), (2), Naked Barley (3), Somen Noodles (3), Winter Lettuce (3), Japanese Sake and Liqueur, Peach, Strawberry, Grape, Yellowtail, Wasanbon Sugar (Traditional Japanese Sugar), etc. (*Source: Kenmin Techo of Kagawa Prefecture, 2010.) More details for Kagawa http://www.my-kagawa.jp/eg/

▶ Population : 995,465 Average temperature and precipitation (Estimate, as of Dec. 1, 2010) (Takamatsu City, 1971-2000) Climate Basic ▶ Population engaged in agriculture : 35,326 Information (Agriculture and Forestry Census, 2010) ▶ Population engaged in fishery : 3,218 (Fishery Census, 2008) ▶ Area : 1,876km2 ▶ Capital : Takamatsu City

Precipitation Temperature (high) Temperature (low)

Regular flights connect to Tokyo Haneda (75 minutes), Okinawa (125 minutes) and (110 minutes). Also, a regular flight service to will begin March 27, 2011. *Flight times are averages. Regular container vessel services connect Takamatsu to Busan three times a week, to and Tsingtao once a week and Transport to Shanghai once a week. Cargo can be shipped to the world through Busan and other major ports.

Japanese Food from Shikoku 15 Kimura Kaisan Co., Ltd.

Company Our main job is to process and sell "chirimenjako (boiled Outline and dried baby sardines)" caught from the Seto Inland Sea. Our basic principle is to make the best use of ingredients through responding diversified needs, including safety and reliability. We believe that persisting in our basic principle will contribute for the cuisine culture.

Product 1. Ume Chirimen(Boiled and Outline dried baby sardines with plum chips)

This is "furikake chirimen (a mixture of dried fish and vegetable flakes to sprinkle on )”, and is made by adding crispy plum chips, nozawana(turnip greens), and in chirimenjako. Because the ingredients are low temperature sterilized before mixing, everybody from kids to the eldery can eat this with ease.

2. Nozawana Chirimen(Boiled and dried baby sardines with turnip greens chips)

This is "furikake chirimen", and is made by adding crunchy nozawana, the sesame and chirimenjako. The ingredients are low temperature sterilized before mixing, so everybody from kids to the elderly can eat this with ease.

Contact Info

● Address : 778-33 , Tsudamachitsuruwa, Sanuki-shi, Kagawa, 769-2402 Japan ● TEL : +81-879-42-0888 ● FAX : +81-879-42-1137 ● E-mail : [email protected] ● Website : http://www.kimura-kaisan.co.jp/

16 Japanese Food from Shikoku Somenya

Company Our company was established in 1991 and we produce Outline hand-rolled somen. Our goal is to produce a variety of products including frozen cooked noodles in small quantities using the best technique. This technique is ranked number one in the field of hand-rolled somen.

Product 1. Tenobe Somen Noodle Outline Our elastic somen, is matured for a long time and is never over boiled. It is velvety, soft, and resilient.

2. Tenobe Udon Noodle

Our udon noodles have a delicate flavor and mild taste. This udon will not lose its shape even when it is boiled for a long time. It is good for hot-pot, or you can enjoy it hot or cold.

Contact Info

● Address : 226-2, Kinoshokou, Shodoshima-cho,Shozu-gun, Kagawa, 761-4412 Japan ● TEL : +81-879-82-5790 ● FAX : +81-879-82-5795 ● E-mail : [email protected] ● Website : http://www.page.sannet.ne.jp/somen/

Japanese Food from Shikoku 17 Yamaroku Shouyu Co., Ltd.

Company Though we are a small organization consisting of just 3 Outline employees, we take pride in preserving the traditional method of brewing soy sauce. Commonly today, soy sauce is produced at factories in tanks over a period of about 3 months, but we believe soy sauce should be made in barrels made from cypress trees using the unique microorganism in each brewery over a greater period of time. At present, ony less than 1% of soy sauce is produced using this procedure. We currently maintain 57 cypress tree barrels and brew our product over a period of 1 to as many as 4 years.

Product 1. Tsuru Bishio Outline This soy sauce is naturally brewed in barrels made of cypress trees, which are precious even in Japan. Commonly, soy sauce is brewed over a period of about 3 months in tanks, but we prepare in winter and brew for about 2 years. We then add more soy beans and wheat and brew an additional 2 years for a total of 4 years. Our sauce's rich and mild taste is perfect for pouring on or dipping with your dish. Add a little bit of this sauce on vanilla ice cream to create a caramel flavor.

2. Ponzu

This is a ponzu vinegar which uses very precious soy sauce naturally brewed in barrels made of cypress trees as a base ingredient. It is blended with Soda bonito flakes and kelp with yuzu and sudachi juice. Preservation agents and artificial flavoring are not used.

Contact Info

● Address : 1607, Yasuda, Shodoshima-cho, Shozu-gun, Kagawa, 761-4411 Japan ● TEL : +81-879-82-0666 ● FAX : +81-879-82-1293 ● E-mail : [email protected] ● Website : http://yama-roku.net/

18 Japanese Food from Shikoku Festivals in Shikoku

Awaodori Festival (Tokushima) August 12-15

Awaodori is a traditional performing art that dates about 400 years ago. A total of 1000 dancing teams gather around the center of Tokushima City during the period of the festival, and dance to the double rhythm called Zomeki. You can enjoy watching the teams dance, as well as joining in and dancing with them.

Sanuki Takamatsu Festival (Kagawa) August 12-14

About 50 dancing teams gather around the center of Takamatsu City, and dance to the music of Ichigomaita, a local Bon Odori song in Sanuki, arranged in a Pop music style. A fireworks festival called Don Don Takamatsu is also a spectacular with as many as 6500 fireworks.

Niihama Taiko Festival (Ehime) October 16-18

This traditional festival is said to date back to the . A total of 48 floats called Taikodai gather from 5 districts of City, with people on top of the floats calling “choosaajya, soorya, soorya.” Decorations of the floats, which are woven from gold and silver threads, are breathtakingly beautiful.

Yosakoi Festival (Kochi) August 9-12

A total of 194 teams, about 21000 dancers wearing decorative costumes wielding a musical instrument called Naruko, gather around the center of Kochi City, and dance to the music in various styles such as samba, rock ‘n’ roll or traditional. You will never get bored with their passionate performances.

Japanese Food from Shikoku 19 Brief Introduction of Ehime

Ehime Prefecture The Leading Producer of Marine Products and Citrus Fruits

Overview Ehime Prefecture is located in the western part of Shikoku Island. Having a mild climate, rich sunshine, and fertile fishing grounds, Ehime is one of the leading producers of citrus fruits and marine products. Citrus fruits from Ehime, which grow in sunny terraced fields facing the Seto Inland Sea, are some of the best in Japan. On the other hand, the volume of marine farming of yellowtails and sea breams has been top-tier in Japan for long time. You will find fresh and true Japanese foodstuffs in Ehime.

20 Japanese Food from Shikoku Example of Main Food Products Citrus fruits and their processed products From November to April, more than fifteen kinds of citrus fruits come to harvest in Ehime. Besides the , the Iyo-kan orange is one of the most popular citrus fruits from Ehime, which is named for the traditional name of the Ehime area “Iyo”. Some fruits are produced only in Ehime. Those unique and special citrus fruits, such as Beni-Madonna, Mari-Hime and Kampei, are suitable for seasonal gifts. There is also a wide variety of processed products made from citrus fruits. There are many companies producing unique orange juice and jelly for groceries. Some of them even produce powder or puree of mandarin oranges for industrial use.

Yellowtail and sea bream Yellowtail and sea bream are well-known parts of Japanese cuisine. Using a solid technique of marine farming, Ehime records the second largest production of them in Japan by volume. Quite a few companies get certificated for HACCP and export fish products to other part of Asia, North America and Europe.

More information to Ehime fisheries companies http://www.jetro.org/trends/food_ingredients_buri.php http://www.jetro.org/trends/food_ingredients_tai.php

Other main products in Ehime (Rank by production volume among Japanese prefectures*) Mandarin Orange (2), Kiwi Fruits (1), Chestnut (3), Naked Barley (1), Yellowtail (2), Sea Bream (1), Horse Mackerel, Sea Perch, Yuzu, Persimmons, Shiitake Mushroom, Japanese Sake and Liqueur, etc. (*Source: Website of Ehime Prefectural Government. http://www.pref.ehime.jp/toukeibox/tamatebako/sihyou/sihyou-p01.htm)

▶ Population : 1,430,086 Average temperature and precipitation (Estimate, as of Nov. 1, 2010) (Matsuyama City, 1971-2000) Climate Basic ▶ Population engaged in agriculture : 52,773 Information (Agriculture and Forestry Census, 2010) ▶ Population engaged in fishery : 9,129 (Fishery Census, 2008) ▶ Area : 5,678km2 ▶ Capital: Matsuyama City

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Regular flights connect to Tokyo Haneda (75 minutes), Chubu International (65 minutes), Nagoya Komaki (55 minutes), Osaka Itami (50 minutes), Fukuoka (45 minutes), (60 minutes), Seoul (100 minutes) and Shanghai (100 minutes). *Flight times are averages. Transport Regular container vessel services connect Matsuyama to Busan five times a week, to Taiwan three times a week and to Shanghai twice a week. Cargo can be shipped to the world through Busan and other major ports.

Japanese Food from Shikoku 21 Morimatsu Suisan Reito Co., Ltd.

Company Our goal is to continue to offer products that are produced Outline with our customers in mind. We never rest in our efforts to constantly improve our processes and systems. Our employees are totally focused and we will never stop in our efforts to ensure that there is corporate pride in everything that leaves our factory. We want to be the most responsible and reliable supplier in the world. Our pledge is to deliver the best ; fresh, safe and delicious to our customers all over the world.

Product 1. Aquaculture Yellowtail Fillet Outline This is our best selling product. This of winter can be enjoyed with its rich, fat, meaty taste and firm texture. The exquisite, irresistible and balanced meat will melt in your mouth and is coupled with the taste of rich fat and hearty meat. This can be used for a variety of cooking styles, including sashimi and sushi. The fillet is processed and vacuum-packed at HACCP, EU HACCP, BRC (British Retail Consortium) and at an ISO certified factory.

2. Aquaculture Yellowtail Loin

It is a delicacy of winter. You can enjoy its rich fat, solid meat and firm mouth feel. The exquisite balance of mouth-melting tastiness of fat and thick meat is irresistible. It can be used for a variety of cooking, including sashimi and sushi, as a popular regular food material. Loin is processed and vacuum-packed at HACCP, EU HACCP, BRC (British Retail Consortium) and ISO certified factory. Product is skin-off and ready-to-eat product.

Contact Info

● Address : 5-2-20, Tenpouzancho, Imabari-shi, Ehime, 794-0032 Japan ● TEL : +81-898-33-1774 ● FAX : +81-898-31-6527 ● E-mail : [email protected] ● Website : http://www.rumijapan.co.jp/

22 Japanese Food from Shikoku Ohgiya Shokuhin Co., Ltd.

Company Our company was established in 1910, and is 100-year- Outline old. In 1921, we started to produce and sell seasoned and processed fish caught in the Seto Inland Sea. Since then, we have added products including Sakiika (dried squid) and processed cheese products to accommodate our customers' varying taste.

Product 1. Almond & Fish Outline This well balance mix has seasoned small fish from the Seto Inland Sea and almonds. Calcium, which is likely to be in short supply, can be supplied and delicious. We recommend this for your kids' afternoon .

2. Cereals & Sea Breams Soup ()

This zosui uses six kinds of 100% domestic cereal crops and rice. This soup uses sea breams, so you can have this even when you have a low appetite. Delicious sea bream zosui can be made in one minute with hot water. We have also zosui available.

Contact Info

● Address : 571, Kitakuroda, Masaki-cho, Iyo-gun, Ehime, 791-3102 Japan ● TEL : +81-89-984-2141 ● FAX : +81-89-984-2187 ● E-mail : [email protected] (Mr. Izumi) ● Website : http://www.ohgiya-f.co.jp/

Japanese Food from Shikoku 23 Seinan Kaihatsu Co., Ltd.

Company The Seinan Kaihatsu Co., Ltd. was the first company to Outline create “fish meat sausage” in Japan in 1961. Presently, we produce fried pies, retort foods and frozen foods. We also handle logistics and distributions and orchid production and sales. Our priority is on safe and secure products while balancing our business relationships with the market needs.

Product 1. Jakoten / Aonoriten Outline (Fried fish paste with sea weed laver)

Seinan Kaihatsu Co., Ltd is the first company to develop and produce fish meat sausage in Japan, and we produce paste products such as "Jakoten", a famous local product in Ehime, using processing techniques. Aonoriten is the Jakoten knead, made with bright green river plants that has a fragrant flavor after it is roasted.

2. Mugi Miso

We have retort production facilities and have been producing retort , retort stews, pasta sauces and other goods under hotel brand names. Miso, one of the essential seasonings for Japanese, is used for the Miso Curry in order to give the curry a unique flavor. We selected sweet Ehime-made Miso for this product.

Contact Info

● Address : 1-300-1, Miyauchi, Honaicho, -shi, Ehime, 796-0293 Japan ● TEL : +81-894-36-0651 ● FAX : +81-894-36-1741 ● E-mail : [email protected] (Mr. Kochi) ● Website : http://www.seinankaihatsu.co.jp/

24 Japanese Food from Shikoku Food Products from Shikoku to the World

Food Business Meeting held in Shikokuchuo City, Ehime Prefecture in August 2009. 8 buyers from , France, Hong Kong, India, Malaysia, and the USA had meetings with 51 food companies from Shikoku.

Monitoring study of Kagawa’s food products at the ANUGA 2009, a food product exhibition held in Cologne, Germany. Udon noodles and soy sauces gained a high reputation.

Demonstration of Handa somen noodle cooking at the FHC China 2009, a food product exhibition held in Shanghai, China.

Food Business Meeting held in Shikokuchuo City, Ehime Prefecture in October 2009. 7 buyers from Brazil and the USA had meetings with 23 food companies from Shikoku.

Kochi Prefecture ran a booth to promote its Yuzu products at the FHA, a food product exhibition held in . Yuzu products gained a high reputation.

Food products from Kagawa are being test marketed at a Japanese food store in Paris starting from September 2010. Udon noodles and soy sauces are selling well to local consumers. A promotional event for food products from Shikoku held at a high-end supermarket called City Shop in Shanghai.

Japanese Food from Shikoku 25 Brief Introduction of Kochi

Kochi Prefecture The Pacific-facing region of Tosa is a treasure island

Overview Kochi Prefecture faces the vast Pacific Ocean and covers half of the southern part of Shikoku Island. In former times it was called Tosa. Its distance from the Inland Sea coastal side, as well as being divided by a steep mountain range, has preserved its unique culture. Kochi’s climate is perfect for agriculture. Mild, with high rainfall, it is one of Japan’s leading breadbaskets. Kochi is also at the forefront of environmentally sustainable agriculture. Kochi is exploring methods to dramatically reduce pesticide. With 713km of coastline and extensive rivers, fishing has long been a part of Kochi’s culture. Thanks to this gift from nature, Kochi produces lots of fruits, and processed fish goods.

26 Japanese Food from Shikoku Example of Main Food Products Yuzu products Yuzu is a kind of small lemon with a sweet flavor. There are a number of uses for yuzu in Japanese cuisine. The sour juice is often used in sauces, such as the Japanese ponzu. The juice is also used in cakes and desserts, along with the rind, which may sometimes be candied. People are taking an interest in yuzu around the world.

Marine products Katsuo (bonito) and tuna are the main catches. In fact, katsuo are caught using a unique technique, where fishermen catch each fish separately using a single rod and line. This labor-intensive technique yields the best fish without fail. There is also a significant aquaculture sector here in Kochi. You will see many products that you have never seen before!

Other main products in Kochi (Rank by production volume among Japanese prefectures*) (1), Green Chive (1), Eggplant (1), Green Pepper (1), Yuzu (1), Japanese Sake and Liqueur, , Rice, etc. (*Source: Kochi-ken no Engei, 2008)

▶ Population : 771,473 Average temperature and precipitation (Estimate, as of Oct. 31, 2010) (Kochi City, 1971-2000) Climate Basic ▶ Population engaged in agriculture : 34,131 Information (Agriculture and Forestry Census, 2010) ▶ Population engaged in fishery : 4,905 (Fishery Census, 2008) ▶ Area : 7,105km2 ▶ Capital : Kochi City

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Regular flights connect Kochi Ryoma Airport to Tokyo Haneda (75 minutes), Nagoya Komaki (55 minutes), Osaka Itami (45 minutes) and Fukuoka (45 minutes). *Flight times are averages. Regular container vessel services connect Kochi to Busan three times a week. Cargo can be shipped to the world through Transport Busan and other major ports.

Japanese Food from Shikoku 27 Bellepoch Co., Ltd.

Company Our concept is “We tie the product, service, and the business to people who understand goodness of them. Only Japanese commodity of sticking to and original has been treated. It bears in mind to treat only the quotient material and the technology of the world only one by a severe judge of the person in charge of stocking, and the commodity and the technology of sticking to of Japan have been expanded to foreign countries. The motto of our company is customer satisfaction with the rapid deployment and the service of safety. Please feel free to inquire. The report from buyers will be welcomed to help the customer more in the future.

Product 1. Fish Collagen BIHADAMONOGATARI Outline This fish collagen BIHADAMONOGATARI has no complaint despite over 2 hundred million in total sales, and enjoys a high repeat rate of over 90%. Since this collagen was produced with only fish scales and water free from any additives and was made low molecular by our unique manufacturing process, it is safe and reliable with less chemical contamination in comparison with other collagen. Also, different from normal collagen products, the triple-helical structures remain in this collagen, which raises the recombination power for amino acids.

2. Shimantogawa no Kaori Takumi

This rice "Takumi" is the most delicious and expensive in Japan grown by the farming family which obtained the "Award for Excellence" 2 years in a row for the first time in the Most Delicious Rice Contest in Japan. They are stably successful to grow delicious rice with the best quality by long-term study and thorough production control.

Contact Info

● Address : 1-3-1, Otesuji, Kochi-shi, Kochi, 780-0842 Japan ● TEL : +81-88-824-4758 ● FAX : +81-88-855-3941 ● E-mail : [email protected] ● Website : http://www.bellepoch.com/index.html

28 Japanese Food from Shikoku