SUPERBRANDS 2018 Superbrandsindia.Com
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SUPERBRANDS 2018 superbrandsindia.com Dell’s Client Solutions business caters to the technology needs of end users and enterprise users. India, which continues to be among the top fve Dell markets for consumer PCs, is stimulating Dell to realise the vision of a PC for every Indian. To make this vision a reality, whether you are a technology novice or an evolved user, Dell has a PC for you. Market the Dell PC on a year-over-year basis, for the focuses on empowering mothers by showing how The PC is more than just a gadget. In an nineteenth consecutive quarter. to understand and best utilise the PC in aiding environment that demands people be digitally holistic growth of their children. It has increased equipped, the personal computer acts as a port Achievements its reach to fourteen cities reaching out to about key to the individual, immediately transporting the Dell has endeavoured to understand India’s 23,000 households and trained over 11,000 user into a world of knowledge, productivity and computing needs and espousing the mothers till date. These efforts have placed Dell of course, entertainment. With household motto of giving users the Power To Do prominently on the maps in the edu-tech space. penetration that stands at a little over 10% in the More has built a robust network of Dell Aarambh was identified by The United over 240 million urban and rural households, India over 650 Dell Exclusive Nations Development Program as being aligned presents a massive opportunity for PC Stores, in addition to being to the Sustainable Development Goal 4 – Quality adoption. While metro cities see higher rates present across multiple Education and was subsequently chosen to be of adoption, emerging towns and cities still retail platforms like featured in the UNDP’s Time for Global Action exhibit the scope for people to fully large format Series that highlighted stories of inclusive understand and use the power of retail businesses. computing. stores, Campaigns achieve their potential when the Recognising this opportunity to products on offer excel and are able to fulfil and digitally empower citizens, Dell has even exceed consumer demands. The need of remained committed to the Indian PC the hour is to build PCs based on innovations that market and is repeatedly investing in India take inspiration from evolving consumer needs towards the growth of this category. The and demands. Dell’s pursuit of relentless nation, with its diverse and growing economy, a innovation has been rewarded with international government that is focused on building a digital industry recognition including an overwhelming 66 India, a vibrant business community and a awards for the flagship Dell XPS alone and a total significant youth population, all present significant of 87 awards in the world’s biggest annual potential for the PC industry. As the nation technology congregation – the Consumer progresses amongst its global peers, the need to Electronics Show (CES). In India, Dell garnered a enable digital skills in a robust and tech savvy total of 33 awards in 2017 ranging from Best workforce is greater today than ever before. Laptop Brand, Best All-in-One PC Brand, Best Dell’s consumer business strategically targets LED Monitor Brand and the Most Trusted Brand two segments of technology users: existing PC – this in a challenging year that saw new users who understand the potential of the PC economic models like demonetisation and GST to complement their individual aspirations and followed by bIS regulations. Further, the company first time adopters residing primarily in the has made a conscious effort to make innovation tier 2, 3 and 4 cities who have not been in PC technology available to Indian consumers, exposed to a PC. The brand’s consistent be it the newly expanded gaming portfolio for effort has been to provide a PC for every multibrand every kind of gamer or the Gore Thermal individual and the company has taken it outlets and most Insulation in its 2018 edition of the XPS 13 – the upon itself to equip a population recently, e-commerce. same technology that NASA uses to protect the constituting students, entrepreneurs, The brand has also Mars Rover. working professionals, the creative increased customer services to community, gamers, the CXO 20,000 pin codes, all in the effort to History community, teachers and parents become a more approachable and Michael Dell’s belief in creating technologies with the power of computing. accessible brand. that drive human progress, has birthed the In the personal computing One of the key initiatives demonstrating the world’s largest privately controlled market, Dell has come a long way brand’s commitment to not only offer the best-in- technology company that is providing over the years, and the crux of its vision has class technology to its customers but also aid in solutions and services to customers in consistently rested on the consumer. As access to technology in education through PC 180 countries today. It is not just a technology evolved over time, Dell evolved with adoption has been the conceptualisation of Dell story of how a young Michael Dell it; from its humble beginnings in the era of CRT Aarambh. Launched in 2016, this pan-India PC started PC’s Limited with US$ monitors and large processors to medium sized was introduced to enhance technological learning 1000 in hand; it is about how desktop PCs in the 90s, Dell provides the most in young students thereby shaping digital India. Dell’s game changing vision for the technology advanced, powerful and sleek personal technology This initiative seeks to provide parents, teachers industry formulated the founding principle of devices today. Dell has paid attention to its design and students with the necessary training so that selling personal computer systems directly to philosophy focusing on delivering products that they better utilise the PC for learning, both at customers, helping organisations better resonate with the style preferences of consumers, school and at home. Aarambh, which ignites the understand consumer needs. bringing thinner, lighter devices packing more passion of learning in students has touched over Dell started off by selling IbM PC-compatible power and performance. The success of this 4000 schools, training over 75,000 teachers in 79 computers built from stock components and later philosophy is reflected in increased global share of cities. Digi Moms, an extension of Aarambh producing the first computer of its own design – 40 dell.com Dell the Turbo PC. After changing its name to Dell intent to strengthen its portfolio Computer Corporation in 1987, the company for Indian users. Dell has leveraged began expanding globally. In June 1988, Dell more than two decades of its PC Computer’s market capitalisation grew from gaming market expertise to US$ 30 million to US$ 80 million. Dell went increase investments and presence public, raising US$ 30 million and increasing in this segment. While the category market capitalisation from US$1000 to US$ 85 was seen as being inherently million, in 1988. Dell’s game-changing vision for price-heavy, Dell Inspiron Gaming, the technology industry, formulated the founding for the first time in the company’s principle of selling personal computer systems history, has made gaming devices directly to customers, helping organisations better accessible to every level of gamer understand customer needs. from amateurs to professionals. Fortune magazine included Dell Computer Over the past year, Dell has added Corporation in its list of the world’s 500 largest seven products to its gaming companies and Michael Dell became the youngest portfolio, introducing variants for CEO of a Fortune 500 company in 1992. In the every type of gaming need. next decade, Dell began selling computers via its User experience has gained website and attempted to expand by tapping into priority in Dell’s efforts to deliver innovative them to make the most of the PC to hone and the multimedia and home entertainment markets technology solutions to consumers with recent live their passions. The 2016 #FlipWithDell with the introduction of televisions, Dell Axim launches like Dell Cinema – a combination of campaign for its 2-in-1 range of devices clearly handhelds, and Dell DJ digital audio players, and three cutting edge technologies all working in recognised and celebrated the multiple roles changed the company’s name to Dell Inc. to concert to give viewers the most immersive, consumers play in their everyday lives. recognise the company’s expansion beyond captivating viewing. The brand’s VR ready Dell relies on a large number of daily computers. In 2006, Dell purchased the computer Alienware notebooks and Dell Inspiron All-in- interactions with customers around the world to hardware manufacturer Alienware and become a ones are fine examples of Dell’s conscious efforts develop deep, insightful relationships that lead to premier gaming PC player in the industry, adding to incorporate these technologies in its product innovative technology, rewarding customer a powerful gaming legacy to the strength of its lines. The brand will likely continue building on experiences and superior long term value. In India, existing portfolio. 2016 saw Dell and EMC these trends and deliver progressive technology Dell is present in both offline and online media, Corporation unite – making the combined whilst enhancing accessibility for first time sharing innovations, enabling purchase of new company a global enterprise solutions technology users. machines and providing a comprehensive service powerhouse. Despite the Millennials, tech savvy support framework to ensure seamless technology evolving landscape, Dell’s and the fashion focused experiences. focus on innovation and account for a huge design-centric approach percentage of Dell’s Brand Values that revolves around users, with signs pointing Dell is a company that runs on a 33 year old consumer needs has toward further growth in culture.