COMPANY INFORMATION 2020- 202 1 Takanawa Gateway Station Message from the Chairman and the President While striving to rehabilitate and revitalize its railway services since its establishment, JR East Group has continued to expand its businesses including lifestyle, IT & Suica services. We would like to express our sincere gratitude for the support we have received from our customers, people in communities and all the people associated with JR East Group in these endeavors. Due to the spread of the new coronavirus, our customers’ sense of values regarding transportation and their patterns of behavior have drastically changed. We will continue to focus on safety as our top management priority while pursuing ultimate safety levels. However, to prevent the spread of the new coronavirus, we are strongly committed to oering our customers peace JR East Group Philosophy of mind and cleanliness when providing our services. Moreover, there is no doubt that our business environment will further drastically change due to a We will earn the trust of our customers as a further decrease in the population, changes in our ways of working and advances in the area of technological innovation, and we can no longer whole group by aiming for ultimate safety continue to address these changes without adopting new ways of thinking and levels as our top priority. We will strengthen taking action. our network capabilities focusing on technologies and information, and we are In the JR East Group Management Vision “Move Up” 2027, we adopted a basic policy to shift our business story from one with a railway perspective to one committed to helping our customers and with a human perspective in order to advance new growth strategies. As the people in communities to realize auent lives. future that was anticipated has now materialized earlier than foreseen in our plan, we believe that we will need to further accelerate the implementation of the plans that we laid out in “Move Up” 2027. Basic Principles Keeping in mind that the post-COVID society will be completely dierent from the one before, we will focus on putting our management resources into Pursuing safety lifestyle, IT & Suica services, which are our new growth engines, and together with our transportation services, we will create a exible and sustainable By pursuing ultimate safety levels, business culture. To this end, we will work on the establishment of new we will oer a peace of mind to our customers. business models and the reform of our cost structures. By utilizing our “real” network, which is our strength, and by actively proposing new forms of Customer-oriented traveling and living to address our customers’ needs, we will create demand through the concerted eorts of the whole JR East Group, which will lead to We will oer quality services to rise to the the revitalization of the economy and regeneration of regional areas. In these endeavors, by implementing ESG management (Environmental, Social and expectations of our customers. Governance), we will contribute to the achievement of Sustainable Development Goals (SDGs). Close to regional society Though the future may be uncertain, by looking ahead we will treat the By utilizing our network capabilities, we will changes we face as opportunities, continue to meet and overcome our challenges, and achieve the sustainable growth of JR East Group, while contribute to the development of regional society. exceeding the expectations of our customers and people in local communities and contributing to the development of society as a whole group. In these Autonomous and self-standing eorts, we respectfully ask for your continued support and understanding. September 2020 With a broad perspective and willingness to confront challenges, we will think and act on our own initiative. JR East Group’s development By fullling our social responsibility, we will aim to achieve sustainable growth by JR East Group. Tetsuro Tomita, Chairman and Director Yuji Fukasawa, President and CEO 2 JR East Group Management Vision “Move Up” 2027 To respond to the ever drastically changing management environment and still boldly take on new growth strategies as a whole group, we formulated the JR East Group Management Vision “Move Up” 2027 in July 2018. In consideration of irreversible structural changes in the post-COVID society, we will further accelerate eorts to realize our management vision “Move Up” 2027. Basic Policies of “Move Up” 2027 Stories to create values: From the provision of services with railway infrastructure as our basis to the introduction of new values to society, focusing on the auence of everyone in their daily lives. 30 years since the company’s establishment 10 years from now Base Base point Railway infrastructure, technologies and knowledge point Auent lives for all people Shifting Creating new services by introducing technologies and knowledge from outside the company, Upgrading of services through the evolution of railways by utilizing a multilayered “real” network and stations as hubs for interaction Rehabilitation and revitalization of railways Oering new values to society by staying ahead of changes in the business environment 1. Drastic changes and diversication in social structures due to 3. Changes in our living environment due to technological innovations such as AI and IoT the decreasing birth rate and population and aging of the population 4. Acceptance of new values through globalization of economy and society 2. Changes and diversication in values related to what it means to work and be auent JR East Group’s strengths While utilizing JR East Group’s strengths, we will continue to create new values through technological innovation and data integration for transportation, shopping and payment. Business design Open innovation by utilizing knowledge and ideas from external sources IT & Suica Lifestyle Transportation services services services Strengthening EC and Transportation services increasing payment volumes Creating new values through technological innovation and Lifestyle Increasing added value and services data integration for transportation, expanding business areas shopping and payment Undertaking qualitative reform IT & Suica and fully exerting our strengths services Trust of our customers and people in communities (= JR East Group’s foundation) JR East Group’s services Overview of “Move Up” 2027 With people (“everyone”) as our base point, and with “Safety,” “People's daily lives,” and “Happiness of our employees and their families” as keywords, we will continue to create values of “Trust” and “Auence” in cities, regional areas, and around the world. Major eorts for the realization of the JR East Group Philosophy Values Base point Focus points Making cities Making regional areas Developing businesses to be created more comfortable more auent for the world Realizing seamless mobility Revolutionizing transportation services Promoting tourism Domestic and People’s Commercialization of new services Establishing business models overseas “Auence” based on data analysis, etc. Revitalization of regional industries for overseas businesses daily lives customers Making Suica a shared infrastructure Oering new lifestyles and creating cities “Everyone” Happiness of Advancement of our work our employees Expanding the range of elds for career development Employees and and their families Exercising creativity closer to our customers their families Preventing global warming and diversifying energy sources Transfer of technologies Contribution to regional society and know-how People in “Trust” Safety Service quality reform ESG management communities Pursuing ultimate safety levels Management of business risk and thorough compliance ESG stands for Environment, Social and Governance, important elements for the sustainable growth of a company. 3 Hokkaidō Shinkansen Transportation services Ōminato Mimmaya Aomori Service Area Noheji Shin-Aomori To achieve ultimate safety levels Hachinohe By positioning safety as a top Kuji management priority, JR East continues its eorts to prevent accidents through both tangible and intangible measures. Kōma Oga Morioka Akita Miyako Akita Shinkansen Kamaishi Sakari Smart platform door Tōhoku Shinkansen Shinjō Aterazawa Onagawa Yamagata Aobadōri Sendai Niigata Yamagata Shinkansen Yahiko Fukushima Seismic reinforcement of embankments Disaster prevention drills Hokuriku Shinkansen Naoetsu Jōetsu Conveying the attractiveness 小田原 myōkō Jōetsu Minami- Toyono Shinkansen Otari of the East Japan area Nikkō Nagano Ōmae Karasuyama Hitachi-Ōta Komoro Takasaki TRAIN SUITE SHIKI-SHIMA oers travel experiences to enjoy abundant and beautiful nature, the Mito deep-rooted industry of each region, and cultures that are part of daily life in a variety of ways, Yokokawa Shiojiri Kashima-Soccer in the rich ow of time and space that is only to be found in railway travel. By operating Joyful Stadium Trains such as the popular sightseeing limited express SAPHIR ODORIKO and Resort Shirakami Oku-Tama Tatsuno Ōmiya Kashimajingū on the Gono Line, we are creating new tourist ows in each region. Musashi- Itsukaichi Kōfu Chōshi Hachiōji Narita Airport Kōzu Chiba Kurihama Atami Itō Tōkyō Kazusa-Kameyama Yokohama Tokyo branch oce Akita branch oce TRAIN SUITE SHIKI-SHIMA SAPHIR ODORIKO Resort Shirakami Yokohama branch oce Niigata branch oce Hachioji branch oce Nagano branch oce Omiya branch oce Shinkansen lines Takasaki branch oce Conventional lines converted Mito branch oce for through–service Shinkansen Creating attractive towns around stations Chiba