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2014 General Sponsorship Proposal

CJ E&M International Sales Team September 2014 1 Contents

1. What is MAMA?

2. Sponsorship Tiers & Benefits

3. Appendix

2 What is MAMA?

2014 Mnet Asian Music Awards 1. What is MAMA?

No.1 Music Awards in Asia

Connecting World through Asian Pop Music, MUSIC MAKES ONE

Stunning Collaboration Performance of K-Pop Stars with World-class Artists, Plus Awarding Ceremony for the Stars Asia No.1 Music Festival Mnet Asian Music Awards CJ E&M Global Festival

No.1 K-Pop Chart Show ’s year-end Look back

16th Anniversary of Asia’s Biggest Festival And Moving Forward to Global Stage; Macau, Singapore, and

4 1. What is MAMA?

the 15th MAMA in Hong Kong Broadcast to over 94 countries Coverage in 640 million TV Households

1999-2013 the 14th MAMA in Hong Kong Broadcast to over 85 countries History & Development Coverage in 590 million Households 2013

2012 Singapore MAMA

1st online Broadcast Macau & Live-Streaming MAMA MAMA Mnet-KM Music Festival 1st Overseas tour

Collaboration of 2 Live Broadcast of MAMA major music network to over 10 Live Broadcast to in Korea Asian countries over 18 countries 2011 Mnet Music Video Awards

1st Ever Korean Music Video Awards 2010 1999 2004 2009

5 1. What is MAMA?

General Information

Venue Asia World Expo Arena, Hong Kong Capacity 11,000 Date & Time Friday, November 22nd 17:00-23:00 / 6 hrs. Live Broadcasting Line-up Stevie Wonder, Paris Hilton, Aaron Kwok, many more Big Bang, , 2NE1, and 42 K-Pop Stars We Create Culture with K-pop 2013 MAMA Review Fact & Achievement

Broadcast to 94 Countries in the World / Live Broadcasting in 15 Countries Total Viewership: 2.4 Billion People

Rating Rank #1 in Korean CATV, and #5 including Terrestrial Broadcasting

On-line Live Streaming through Youku Tudou in 16 Million People Watched through Live Streaming (Record Breaking Numbers in MAMA History)

(See Appendix for Official Coverage, Rating, and etc.)

6 1. What is MAMA?

2014 MAMA starts from NOW !

General Information

Venue Asia World Expo Arena, Hong Kong Capacity 11,000 Date & Time Wednesday, December 3rd, 2014 17:00-23:00 / 6 hrs. Live Broadcasting Line-up Over 20 K-pop & World Top Pop artists

Program – What to expect

December 3rd

- All day Mini Convention ‘Sponsor Booth’ - 17:00-19:00 Red Carpet Event - 19:00-23:00 Main Show

December 1st

- 2014 MAMA Pre Party at a club in HK

7

1. What is MAMA? ▶ 2014 MAMA Road

Logo Logo Exposure Schedule Schedule is subject tochange withnotice ( Main Event Ch.M Promotion Promotion Promotion Program Spin On Online Media Ticket TVC

- or site - off Mnet

)

Map Sep

Collet Sponsor Logos

* Sponsors can start ticket promotions End Oct.:Priority Ticket sales starts Pre Spin From end Sep. TeaserMAMA Promo starts Oct - off Program off

Eventpage End Oct.:Online Votestars End Oct.: Event Promotion

Sponsors TVCexposure & Event Event & Spot running Official Promo Spot

Early Nov. EarlyNov. : Public Ticket sales starts (2014MAMA.com) / (Online On& air) OnlineBanners&RollingAds

Nov

( Online&TV Booth Onsite .

Live Vignette Online 2014

MAMA

Dec )

(by Territory)

Video Vignette Mid Dec. Program Post Spin

- play

- off

8

Sponsorship Tiers & Benefits

2014 Mnet Asian Music Awards 2. Sponsorship Tiers & Benefits

Presenter Official Main General

1,000K USD 500K USD 300K USD 150K USD Title Sponsor Sponsor ID PPL (Special Stage) Logo on MAMA Chart

Brand Award + Spot Brand Award + Spot

Customized BPL (VCR) Customized BPL (VCR) Online Vote (Only One) Online Vote (General)

Event Spot +Vignette Event Spot +Vignette Event Spot +Vignette

PPL in Red Carpet Show PPL in Red Carpet Show PPL in Red Carpet Show

PPL in Spin-Off Program PPL in Spin-Off Program PPL in Spin-Off Program

License & Ticket License & Ticket License & Ticket License & Ticket Booth: On-site Promotion Booth: On-site Promotion Booth: On-site Promotion Booth: On-site Promotion Logo Exposure Logo Exposure Logo Exposure Logo Exposure TVC TVC TVC TVC ▶ The “General Benefits” can be adjusted by a brand’s request 10 2-1. Title Sponsor * Presenter only

Presenter has the right to associate brand name to MAMA official title

 Brand logo to be placed together with MAMA official logo (see the image below)  Venue & Platform – on air, on line and OOH promotions platforms  Start date – from end of September, 2014 MAMA teaser promos at digital & on-air platforms will be running

with

▶ Title sponsor is only for a “Presenting sponsor”. 11 2-2. Sponsor ID * Presenter only

Sponsor ID a 5 to 15 second advertising VCR clip to be played right before the show runs. (not a brand commercial)

 VCR clip that contains brand logo or product associating with 2014 MAMA official logo or title  Running period - on the date of the show, 3 times to be aired live (the show consists of 3 parts) - will be aired live to the countries under 2014 MAMA coverage  Length of the clip – 5 to 15 second * CJ E&M produces clips

▶ Sample video clip attached separately – 1) 2013 MAMA UP Sponsor ID 5 2) Grandpa over Flower in

E.g. Korean Bev. Brand sponsors the reality show program. Sponsor ID produced and run right before the show.

12 2-3. PPL on a Stage : Special Stage * Presenter only

Right to have a custom-made stage solely dedicated to sponsor’s brand & product

 Special Stage can be made to maximize brand & product exposures to audiences, by incorporating design elements that are inspired by Sponsor’s brands or products

 Or Sponsor’s brand related short video clips can be displayed on a main LED screen installed at the main stage of 2014 MAMA

* CJ E&M production team will design and build up the stage. * This benefit is open to any client who wants to have a special stage (Sponsorship should be +500K USD)

▶ Sample video clip attached separately – 2012 MAMA_BeatsbyDrDre

E.g. Beats by Dr. Dre stage in 2012 MAMA

▶ Brand exposures are possible within the range of broadcasting regulation ▶ Production teams will follow the regulations regarding indirect advertisement in territory of Korea and the host nation 13 2-4. Logo Exposure on M Asian chart * Presenter only

Sponsor logo exposure at M Asian Chart clip in weekly Mcountdown chart show.

 MAMA chart clip is aired once a month from Sep to Dec in weekly Mcountdown chart show

* weekly chart show ‘Mcountdown’ is on-aired in Korea, Japan, USA and SEA countries and live streamed in China (Youku&Tudou) * Once a month - Every last Thursday Sponsor logo to be exposed : the chart is an aggregate chart of MCD (KR), Youku&Tudou Music chart (CN)

 The clip is a separate filler (Vignette)

Logo Logo

Logo Logo 14 2-5. Brand Award + Nominee Spot

Brand Award – Right to associate brand name to a MAMA award category E.g. “(Brand Name) 2014 Best male artist of the Year”

 5 awards can be associated to brand name * Award category should be discussed in advance and No. of awards available is subject to change. * Vote for the awards is ONLY available in 2014 MAMA official website (open early Nov.) & mobile APP.  Sponsor can set up a brand award voting page in their website.

<2013 MAMA Official Website – Voting Page>

15 2-5. Brand Award + Promo Spot

Promo Spot – Brand associated Nominee spot of Sponsors brand award to be aired

* 5 to 15 second in length • Runs on CJ E&M channel, Mnet JP, Mnet US and Ch M / 4 times a day for 3 weeks

▶ Sample video clip attached separately – 1) 2010 MAMA_Nominee spot_KR 2) 2013 MAMA_Nomini spot_Global

Red Carpet Award – Right to associate brand name to MAMA Red Carpet Award (NEW!!!)

 Only one Red Carpet Best dresser Award is available

16 2-6. Customized BPL (VCR)

Sponsors’ brand or logo to be exposed in the VCR clip ‘seamlessly’

 Expose sponsor logos in the street in an VCR (for example)  VCR Clips are to be running during the main show (more than 3 times )

▶ Sample video clip attached separately - 2013 MAMA_Main Show_Opening & Bridge VCR_BC Union Pay

▶ Production teams will follow the regulations regarding indirect advertisement in territory of Korea and the host nation 17 2-7. Online Vote – Awards

Presenting and official sponsors have right to operate Online Vote site in Sponsor’s web

 Voting for the awards is ONLY available on 2014 MAMA official website (2014mama.com) and sponsor’s website (1 site only)  Voting period – 4 weeks (before the show)  Expected results - 1) Increase P/V and U/V for at least 1 month 2) continuous traffic inflow (An user can cast 1 vote per 1 ID per day (10 vote per 1 IP)

18 2-8. Event Spot & Vignette (Follow-up filler)

Pre-event spot for Sponsor’s special event promotion in relation to 2014 MAMA

 Making 30 second pre-event spot and running the spot on Mnet Korea & Channel M SEA * Channel M covers 10 South East Asian countries  Running time – from early Nov. to Dec. 3rd (Mnet - 63 spots / Ch M – 126 spots in 3 weeks)  Sponsor can use it at their digital platforms (discussed in advance) *copyright of the spot belongs to CJ E&M

▶ Sample video clip attached separately – 1) 2011 MAMA SamsungNX_Expedition_FI2_eventSpot 2) 2013 MAMA BC_UnionPay Event Spot

<2011 MAMA SAMSUNG camera NX-200 Singapore Expedition event spot>

<2013 MAMA BC-UP 40 people Expedition event spot>

19 2-8. Event Spot & Vignette (Follow-up filler)

Follow-up filler (Vignette) for sponsor’s post promotion in relation to 2014 MAMA

 Making 30 follow-up filler and running the filler after the event on Mnet Korea & Channel M SEA * Channel M covers 10 South East Asian countries * Running time – after the event (Mnet - 63 spots / Ch M – 126 spots in 3 weeks)

 Sponsor can upload this on their digital platforms (prior discussion needed) * copyright of the spot belongs to CJ E&M * Before shooting, length and concept can be vary based on client’s marketing needs (prior discussion needed)

▶ Sample video clip attached separately – 1) 2011 MAMA SamsungNX_Expedition_filler_45s_TV 2) 2013 MAMA BC_UnionPay Vignette

<2013 MAMA BC-UP 40 people Expedition Vignette>

20 2-9. PPL in Red Carpet Show

Right to show Sponsor’s product during the Red Carpet show

 MAMA2014 official vehicle for artists protocol  Vehicle is placed on red carpet

E.g.) 2013 MAMA – Nissan 2012 MAMA – Volkswagen 2011 MAMA – Mercedes Benz

* Apart from Automobile brand, fashion or cosmetic brands can expose their model (or products). (prior discussion regarding model & products is needed)

21 2-10. PPL in Spin-Off Program

PPL in Spin-Off Program (Program related with MAMA)

 Exposing Sponsor brand products or brand itself in a program related to MAMA E.g. 2013 MAMA – Cosmetic Brands – Entertainment program ‘Taxi’ & ‘Entertainment News’  Brand products and brand’s local store can be naturally exposed in Spin-off program with right concept

<2013MAMA Spin-off – ‘Wide News’ / Brand - TonyMoly>

<2013MAMA Spin-off – ‘Taxi’ / Brand – CJ Foodville ‘BiBiGo’>

22 2-11. Brand License & Ticket Promotion(Normal seat)

Right to use MAMA brand license for Sponsor’s event promotion

 Sponsor can use the official title & logo of 2014 MAMA for it’s event promotion  Period – from the date of sponsorship begins to the date of the promotion ends * Sponsor needs to share the promotion plan in advance

 It is applicable for sponsors to produce ‘MAMA special edition item’ (Prior discussion needed)

<2013 MAMA Edition BC-UP Gift Card sold>

<2011 MAMA Singapore Airline event by using MAMA brand license>

23 2-11. Brand License Ticket Promotion(Normal seat)

Tickets (10% value of the sponsorship fee) are provided to Sponsor

 Tickets are to be in various categories  Sponsor can use tickets for their MAMA related event promotion (Promotion plan should be shared in advance) * Official ticket sales will start on early Nov.

<2013 MAMA Nissan Ticket promotion> <2013 MAMA TonyMoly Ticket Promotion>

24 2-12. Onsite Booth

Right to have a booth space for sponsor’s brand promotion

 Sponsor can use this space for it’s own promotional uses. E.g. sampling, educating, product display etc

 Basic booth settings to be provided (electricity, desk, chairs) : Size – 3m*3m  Period – on the show day (opening time to be confirmed)

25 2-12. Onsite Booth

26 2-13. Logo Exposure Guarantee (On-air)

Exposure of sponsor logo in the SPOT

 Spot runs in Mnet, KM, tvN channel in Korea and Channel M, Mnet US, Mnet JP in overseas * Channel M covers 10 SE Asian countries

 Within Korea – 10 times a day for 21 days. 210 times in total guaranteed  Overseas – 6 times a day for 21 days. 126 times in total guaranteed

▶ Sample video clip attached separately – HD_MAMA_MainSpot_ENG

1) 2012 MAMA 2) 2013 MAMA

27 2-13. Logo Exposure on Every Media

1. MAMA online website 2. MAMA Red carpet Photo wall

28 2-13. Logo Exposure on Every Media

3. Banner, Printed matter 4. Logo exposure with electronic board & LED

29 2-14. TVC Exposure

Right to have TVC spots on the day of MAMA 2014

 Sponsor to be provided with ad TVC spot (ROS) for running it’s ad commercial during the show : 30 sec each / 3 times (Pre, Middle, Post)  It will be aired through CJ E&M channels in Korea and overseas : Mnet (Korea, US, Japan) : Channel M (Hong Kong, Taiwan, Indonesia, Singapore, Malaysia, Philippines, Thailand, Myanmar, Cambodia, Australia)

* Client’s current TVC in use can be exposed, but if it has issues of portrait right, copy rights or local advertising, it can be substitute to other TVC or other benefits

Korea’s No.1 Music & Entertainment Channel The Asia’s leading K-Entertainment Channel This is K-POP

• Main Target : 15-34 People • Main Target : 15-34 People • Coverage : 21.02 million households • Coverage : 0.33 million households • Genre : Music & Entertainment 100% Pay TV in HK (Now TV, I Cable, HKBN, TVB Payvision) • Major Program : / Voice of Korea etc & Singapore (Starhub, Mio TV) Additionally Taiwan, Thailand, Philippines, Indonesia and

Malaysia, Australia, Myanmar • Genre : Music & Entertainment • Major Program : K pop Starhunt / Kimch Fan Club

K

30

2-17 Backstage (Interview Zone) Live Streaming

Backstage Camera only for Sponsor’s website users

 Install a camera at the backstage side (Interview Zone) : Artists will greet and get a quick interview for the view

 MIC / Backdrop will be wrapped with the logo of sponsor

e.g.) Mock-up images : wrapping the microphone in the exclusive backstage interview

e.g.) Twitter Mirror from 2013MAMA

▶ Live streaming of the main show of <2014 MAMA> will be streamed on CJ E&M’s partners’ and own POC. Sponsors' POC also can do “live streaming” non-exclusively, and do online marketing exclusively. 31 Appendix

2014 Mnet Asian Music Awards 3.1. 2013 MAMA – Review

■ Broadcast to 2.4 Billion viewers of total 94 countries worldwide!!! (Including delayed broadcast )

Compare to 2012 MAMA (85 countries On-Air), the Coverage has increased 130%, & 640 million households of approx. viewers are secured !!!

Country Channel Platform Approx. Viewers in 2013 Online Note

1 Mnet Cable / Satellite / IPTV 23,143,312 mwave.interest.me 1) youku.com 2 China Hunan TV Satellite 300,000,000 2) tudou.com

3 Mnet Japan Premium Cable 107,000(overlapped w/ SSTV) 1) jp.mnet.com Japan 4 SSTV Cable / Satellite / IPTV 8,246,000 2) yahoo.co.jp

5 Mnet America Cable 15,000,000 1) youtube.com in Mnet 6 JADE LA Cable Included in Mnet America Channel U.S. JADE 7 Cable Included in Mnet *Geoblocked other area San Francisco except USA DirecTV 145,200 8 Satellite TVB1 & 2 (Included in Mnet) 9 J2 Digital Terrestrial Included in Jade 10 Jade Terrestrial 2,589,000 Hong Kong 11 HD Jade Digital Terrestrial Included in Jade 12 TVBM Cable Included in Jade mwave.interest.me 13 VTV6 Free TV Included in VTV3 14 VTV3 Free TV 14,200,000 15 Myanmar 5 Movies Free TV 4,280,000 16 Cambodia MyTV Free TV 2,800,000 17 Taiwan FOX E Cable 7,100,000 1) tw.yahoo,com

mwave.interest.me (previous title) = www.mwave.me (present) 33 3.1. 2013 MAMA – Review

Country Channel Platform Approx. Viewers in 2013 Online Note 18 Indonesia Indosiar Free TV 35,429,000 19 Singapore ChU Free TV 1,151,000 20 Malaysia 8tv Free TV 6,447,000 21 abs-cbn Studio 23 Free TV 17,568,000 Philippines 22 abs-cbn MYX Cable Included in Studio23 23 Thailand (Including Laos) BBTV Free TV 19,128,000 5,400,000 24 Pan Asia* (4 Countries) ch. M (SEA local overlapped) 25 France GONG TV Cable, Satellite, IPTV 10,000,000

26 Canada FTV Cable/ Satellite 159,500 TVB allied

27 New Zealand World TV Cable/ Satellite 12,000 TVB allied

28 India Region**** (8 Countries) Fox Travellers Pay TV 63,000,000

Pan Middle East Asia 28 FX Pay TV 50,000,000 & North Africa ** (23 Countries) 29 Balkans*****(7 Countries) Fox Life Pay TV 3,005,128 Russia (CIS)****** 30 Fox Life Pay TV 14,680,000 mwave.interest.me (15 Countries) 31 Spain FOX Pay TV 2,968,730 32 Portugal FX Pay TV 1,226,234 33 The Netherlands Fox Life Pay TV 1,695,145 34 Norway FOX Pay TV 1,807,035 35 Belgium Fox Life Pay TV 288,258 36 Poland FOX Pay TV 3,363,297 37 Italy Fox Life Pay TV 4,451,648 38 Bulgaria Fox Life Pay TV 1,488,477 39 Finland FOX Pay TV 4,760,106 40 Germany FOX Pay TV 4,288,346 41 Greece Fox Life Pay TV 400,792 42 Turkey Fox Life Pay TV 373,848 43 UK FOX Pay TV 11,769,689

44 Pan-Europe*** (8 Countries) TCC Cable/ Satellite 20,000 TVB allied : France, Spain, Portugal, Norway not included

45 AFRICA (5 Countries) FIC - 2,574,196 34 3.2. 2013 MAMA – Review

■ Households viewership reached 6.45% (Highest) !!!

Mnet was ranked 5th on total viewership including FreeTV, ranked 1st on Cable TV

AGB NMR/National/MAMA Main Show/18:00:00 - 24:04:59 Main Show Only (20:07:00 - 24:03:59) # Channel 9.000 2013 P1534 HH Individual P2049 2013 MAMA MAMA* 8.000 (Main Show/20:07~24:03) KBS2 1 KBS2 1.618 8.739 3.560 3.233 7.000 SBS 2 SBS 1.573 6.043 2.495 2.242 6.000 MBC 3 MBC 1.179 6.807 2.620 2.334 JTBC 4 KBS1 1.047 11.906 4.146 2.050 5.000 5 Mnet 0.689 1.009 0.477 0.484 4.000

6 JTBC 0.494 1.571 0.633 0.645 3.000

7 tvN 0.398 0.886 0.398 0.487 2.000 8 OnStyle 0.346 0.696 0.336 0.367 1.000 9 EBS 0.244 1.279 0.525 0.418 0.000 10 KM 0.226 0.348 0.171 0.144 18시대 19시대 20시대 21시대 22시대 23시대 24시대 25시대

▣ Compare to previous year, HH & Target viewership increase 201%!! <2013 MAMA> <2012 MAMA> HH 1534MF 2049MF HH 1534MF 2049MF

AVG Highest AVG Highest AVG Highest AVG Highest AVG Highest AVG Highest Mnet 1.006 1.388 0.687 1.082 0.484 0.746 > Mnet 1.482 1.749 0.885 N/A N/A N/A CJ Channels Total 3.679 6.455 1.962 4.042 1.842 3.806 CJ Channels Total 3.501 3.751 1.963 2.302 1.728 1.888

35 3.3. 2013 MAMA – Review

■ Web/Mobile Web/Application Service offered to Worldwide online users ■ Online Live streaming to Worldwide via 10 online platforms

16Million users watched Live streaming at China’s Biggest Video Portal Youku.com / Tudou.com

<2013 MAMA Online Votes> Period Votes UV PV 2013 MAMA 29 15,238,226 4,664,595 61,805,492 Online Votes has decreased compare to last year because, artists who are popular in China, such as 2012 MAMA 39 38,265,037 10,037,169 131,231,873 & 2PM were not the nominees of this 2011 MAMA 25 7,379,514 12,037,235 38,644,906 year. However, total online streaming viewers are 20's choice 21 4,371,131 795,448 16,517,378 increased.

<2013mama.com Live Streaming> viewers 2013 2012 Country Visits Proportion 구Platforms 분 최대Max. 동접자 Same time View 시청자수Total viewers China 123,591 28% Thailand 58,504 13% mama.interest.me 112,280 435,312 2,425,803 Malaysia 48,812 11% youtube.com 10,094 122,259 965,958 Vietnam 39,497 9% Taiwan 39,321 9% mnetamerica.com 10,210 95,413 366,470 Hong Kong 20,087 5% jp.yahoo.com 15,210 318,673 Indonesia 18,582 4% Philippines 18,461 4% tudou.com/ 219,369 16,130,356 9,811,792 Russia 7,874 2% youku.com Australia 6,890 2% tw.yahoo.com 4,168 65,298 Etc. 53,663 12%

합계Total 371,331 17,167,311 13,570,023

Mama.interest.me = 2013mama.com 36 3.4. 2013 MAMA – Review

■ In comparison with global top awards, MAMA manages to earn as much attention (proven by the search engine data) as MTV's Video Music Awards of which is gathering the most public attention

(number of search) Naver Google 4,000,000 Awards Search Keyword VMA 2013 Video Music Awards 3,500,000 Video Music Awards Video Music Awards 2013 VMA Grammy Awards 2013 3,000,000 Grammy Awards Grammy Awards Grammys Grammys Awards Grammys Awards 2013 2,500,000 American Music Awards American Music Awards American Music Awards 2013 ama 2013 2,000,000 EMA EMA 2013 3,685,500 European Music Awards 3,492,422 European Music Awards European Music Awards 2013 1,500,000 2,642,800

1,000,000

1,469,000 1,143,200 500,000

22,200 0 MAMA(2013.11.) MAMA(2013.11.) Video Music Awards Grammy Awards (2013.2.) American Music Awards European Music Awards in Hongkong (2013.8.) (2013.11.) (2013.11.) 37 3.5. 2013 MAMA – Review

■ Korea: 61 media were participated ■ International : Total 116 media, 229 Press, Over 5,000 articles! With. Foreign press like AP, AFP, Reuter, CNN.com, Wall street Journal, & Beijing TV, Media from HK local like South China Morning Post, Apple daily, & Press from Japan, Taiwan, Malaysia, Norway, etc

38 3.5. 2013 MAMA – Review

■ Huge viral & Press released at major online community websites of Korea

39 3.6. 2013 MAMA –

With The Top Korean Artists of the Year

2010 GD&TOP, 2NE1, , , 2PM.. Yoon Eun Hye, Joo Jin Mo, Yoo Jin, Chun Jung Myung..

2011 Super Junior, Girls Generation, 2NE1, Kim Hyun Joong, BEAST, Hyun-A.. Lee Byung Hun, Kim Hee Sun, Song Seung Hun, Ji Sung, Yoon Eun Hye..

2012 , BIGBANG, Super Junior, KARA.. Song Joong Ki, Song Seung Hun, Jung Woo Sung, Choi Ji Woo, Han Ga In, Han Ye Seul..

2013 , BIGBANG, EXO, 2NE1, INFINITE, .. Lee Seung Ki, Ko Soo, Lee Seo Jin, Kim Jong Kook, Han Chae Young..

40 3.6. 2013 MAMA –

And The Hottest Artists from All Over The World

2010 (U.S.A), PERFUME & CHEMISTRY (Japan), ime & Zhang Jie (China)

2011 Will.i.am & Apl.de.ap from Black Eyed Peas & Dr.Dre & Snoop Dogg (U.S.A) Lang Lang & Liang & Wei Chen (China), (Japan) Dick Lee & Kit Chen (Singapore)

2012 Wang Lee Hom & Bo-lin Chen (Taiwan), & Joey Yung & Simon Yam (Hong Kong) Yuchun & Angela Baby & Peng Yuyan & Bai Bai He (China), B.o.B & Adam Lambert (U.S.A)

2013 Aaron Kwok (China), Miriam Yeung (Hong Kong) Stevie Wonder, Icona Pop, Paris Hilton (U.S.A), Ylvis (Norway)

41 3.7. 2013 MAMA – Media Partners

■ Broadcasters and internet media from all over the World

42 谢谢您 THANK YOU 감사합니다

International Sales Team